Tag: Mahindra Logistics

List of All the Subsidiaries of Mahindra Group
Mahindra Group is one of the most well-known Indian conglomerate company that has its headquarters based in Mumbai, Maharashtra. The company originally called as Muhammad and Mahindra and was established in 1945 by the brothers J.C Mahindra, K.C Mahindra and Malik Ghulam Muhammad. The conglomerate is considered to be one of the well-known reputable Indian industrial company and is also a leader in manufacturing utility vehicles including tractors in India.

The company enjoys a strong presence in sectors of real estate, agribusiness, aerospace, commercial vehicles, logistics, real estate, renewable energy, etc. Mahindra employees more than 2,40,000 people across 100 different countries.

Mahindra group started its operation in the steel business, but has now expanded to 22 industries such as aerospace, agribusiness, aftermarket, automotive, construction equipment, defence, energy, farm equipment, finance, insurance, industrial equipment, information technology, leisure, logistics, retail, education, hospitality, etc in 2020.

The CEO of Mahindra group is Anand Mahindra. The Mahindra Group has a $20.7 billion dollar federation of companies that aims in enabling people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities around the world.

The vision of the company is to empower enterprise everywhere and help in the growth of mobility, rural prosperity, IT, financial services, clean energy and business productivity.

In India, the company is very popular for their innovative IT solutions and reliable yet affordable automobiles. The company is so far successful because of its subsidiaries such as Club Mahindra Holidays, Mahindra Aerospace, Mahindra, Logistics Limited, Mahindra Lifespace Developers, Mahindra Electric Mobility Limited, Tech Mahindra, Mahindra & Mahindra Financial Services Limited and Mahindra & Mahindra Limited among others.

A Brief History of the Mahindra Group
List of Mahindra Group Subsidiaries
A Brief History of the Mahindra Group

Mahindra Group started out as steel trading company more than seven decades ago, now it is a global brand spanning in various industries in more than 100 countries. Earlier known as Muhammad and Mahindra, the company was established in 1945 as a steel trading company by the brothers J.C Mahindra and Kailash Chandra Mahindra and Malik Ghulam Muhammad.

Post the partition of India in 1947, Malik Ghulam left the company and the country to immigrate to Pakistan where he became the first finance minister. This is why K.C Mahindra changed the name of the company to Mahindra & Mahindra in 1948. The company became a leader in the steel industry as also began trading steel with UK suppliers. It also was the company that began manufacturing Willys Jeeps in India in 1947.

It wasn’t until 1956, that the company got listed on Bombay stock exchange, by 1969 the company had entered international markets as an exporter of utility vehicles. Mahindra started its tractor division in 1982 and a tech division (now known as Tech Mahindra) in 1986. When Mahindra group became really big and got into many sectors in 1994, the company had to reorganize, dividing it into six business units like automotive , farm equipment, infrastructure, trade and financial services, IT and Automotive components.

Mahindra & Mahindra is currently one of the largest companies in India, as it was also ranked the top 200 most reputable companies in the world by Forbes in 2009. The Mahindra group then went on launch Mahindra rise a new corporate brand in 2011, in order to unite the company’s image across all industries and countries. Mahindra group entered the two wheeler market by taking over Kinetic motors in India.

In 2011, Mahindra brought a huge stake in the REVA Electric Car Company, the same year the company also acquired SsangYong Motors which is a South Korean company. From then onwards, the company started acquiring international companies like Peugeot Motorcycles and even Pininfarina Spa (an Italian car designer), Hisarlar (a farm equipment company), Erkunt tractors Sanayi (Turkish tractor maker), among others. This is how the Indian conglomerate paved its way to become a global powerhouse.

The history of Mahindra group

List of Mahindra Group Subsidiaries

Here are listed all the Mahindra Group Companies.

Mahindra & Mahindra Limited

Founded: 1945

Mahindra Group Limited

It is the flagship company of Mahindra group which is also a multinational automotive manufacturing corporation. Mahindra and Mahindra Ltd. is headquartered in Mumbai, Maharashtra and has more than 17,577 employees from over 100 countries across the globe. It is also one of the largest manufacturers of vehicles in India and the largest manufactures of tractors in the world.

Mahindra & Mahindra popular cars

Mahindra is known for its commercial vehicles, tractors, two wheelers and even construction equipment. In 2018, the company was ranked 17^th in the top companies list in India by Fortune India 500. This company was started by K.C Mahindra after he was inspired by a jeep invented by Barney Roos, which he saw during a trip to America as Chairman of the India Supple Mission. The main competitors of Mahindra and Mahindra in India are:
The company has been so successful because of its subsidiaries which manufacture and market a wide range of utility vehicles. Mahindra & Mahindra also provides farm equipment services, steel trading, processing services, financial services, infrastructure development, hospitality services, information technology services, systech among numerous others.

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Mahindra Finance

Founded: 1991

Mahindra Finance – Mahindra & Mahindra Subsidiaries

Mahindra Finance is one the top tractor financers in the country as it provides various different financial products to its customers. The company so far has over 4.7 million customers and more than 1200 offices which is spread all across the country.

Mahindra Finance started its first branch in Jaipur in 1995 and began financing non Mahindra vehicles in 2002 and then went on to finance commercial vehicles and construction equipment in 2009.

The vision of Mahindra finance is to provide financial services in semi urban and rural India, as well as transform rural lives and drive positive change in the communities. This is why the company has one branch within the reach of every two villages in India.

The product portfolio of Mahindra finance includes vehicle finance for passenger vehicles, utility vehicles, tractors, commercial vehicles, construction equipment’s, etc.

It also provides SME finance which includes project finance, equipment finance, working capital finance. Mahindra finance is also known for its mutual fund distribution, fixed deposits and personal loans that are tailored as per the customer’s needs. So far the company has over 33,000 employees and is present in all the states of India, with a footprint in 85% of its districts.

Mahindra Finance has brought about a positive change by using its subsidiaries like Mahindra Insurance Brokers Limited and Mahindra Rural Housing Finance to cater to the financial needs of millions of its customers in both rural and semi urban regions of the country. The company has a connection with its customers as, it provides them with evolving needs.

List of Wipro’s Subsidiaries Which You Never Knew About

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Tech Mahindra

Founded: 1986

Tech Mahindra – Mahindra & Mahindra Subsidiaries

Tech Mahindra is an Indian tech company which is also one of the main subsidiary of Mahindra group, headquartered in Pune, Maharashtra. The company provides services like Information Technology (IT) and Business Process Outsourcing (BPO). The annual revenue of Tech Mahindra in 2020 was $5.2 billion, it has more than 125, 236 employees spanning across 90 countries.

Tech Mahindra has more than 988 global customers and was also listed under the Fortune 500 companies list in 2019. Currently, the company has over 973 active clients. The company provides innovative and customer centric experiences enabling enterprise, associates and the society to grow. Tech Mahindra was created after Mahindra & Mahindra started its joint venture with the British Telecom in 1986 as technological outsourcing firm.

Tech Mahindra is also known to be the fastest growing brands and amongst the top 15 IT service providers globally. It aims to provide its global customers with next generation technologies including 5G, Blockchain, cyber security, AI and much more in order to help in digital transformation. In 2020, Tech Mahindra also got in the list of India’s 50 best companies to work according to the Great Place to Work.

Mahindra Electric Mobility Limited

Founded: 1994

Mahindra Electric – Mahindra & Mahindra Subsidiaries

Mahindra Electric Mobility Limited was initially called as the Reva Electric Car Company before it was acquired by Mahindra & Mahindra in 2010.

The company has its headquarters in Bengaluru, Karnataka and is known to be a pioneer for designing and manufacturing electric vehicles in India. MEML’s first electric car REVAi was one of the most popular and affordable electric car available 26 countries in over 4000 different variations.

The company is also the first Indian car manufacturer that has travelled more than 170 million ekilometres on its fleet. The Reva electric car company (REVA an acronym for revolutionary electric vehicle alternative) was founded by Chetan Maini in 1994 as a joint venture between the Maini Group and Amerigon Electric Vehicle technologies.

The company has a wide variety of electric vehicles such as the electric sedan eVerito, the electric commercial vehicle, eSupro a van for passenger & cargo and lastly the Treo range of three-wheelers powered by lithium and ion battery. The aim of the company is to develop and produce more affordable electric vehicles for personal and commercial segments.

The future of mobility in India

Mahindra Logistics Limited

Founded: 2000

Mahindra Logistics – Mahindra & Mahindra Subsidiaries

Mahindra Logistics Limited is another subsidiary of Mahindra group that is a leader in the sector of integrated third party logistics service, supply chain management and enterprise mobility solutions. The company was founded more than a decade ago and aims to continue providing customized, innovative and technology enabled solutions to its clients across different industries.

So far, the company has over 500 customers across sectors like automotive, engineering, consumer’s goods, pharmaceuticals, telecom, ecommerce, bulk, banking, IT, financial services, insurance, etc. It has provided transportation services for 1,00,000 plus kilometers per month and has an experienced team with strong domain knowledge.

Mahindra Logistics offers customization and end to end logistics services and solutions, right from distribution, warehousing, in factory logistics and value added services to their customers. The aim of the company is to make the logistic process from origin to end customer easier, affordable, efficient and reliable, with shortened delivery times and better provide customer satisfaction.

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Mahindra Lifespace Developers Limited

Founded: 1994

Mahindra Lifespaces – Mahindra & Mahindra Subsidiaries

Mahindra Lifespaces is a leading real estate development company in India, which is headquartered in Mumbai, Maharashtra. The company was founded in 1994 and has so far created innovative projects and designed living spaces throughout the country. The company is also a pioneer in sustainable urbanization, as it aims to provide responsible, green design and development options to its clients.

Mahindra Lifespace has developed well known projects in metropolitan cities like Mumbai, Pune, Nagpur, Ahmedabad, Delhi, Jaipur, Hyderabad, Chennai, and Bengaluru. The company has so far completed residential projects of about 17.81 million sq. ft. and is working on upcoming residential projects of 7.9 million sq. ft.

It also has over 5000 acres of ongoing and upcoming projects under development at its integrated industrial clusters in 4 different locations. In 2019, Mahindra Lifespaces was ranked 17th among India’s Great Mid-Size Workplaces, by the Great Place To Work Institute.

Mahindra Aerospace

Founded: 2003

Mahindra Aerospace – Mahindra & Mahindra Subsidiaries

Another subsidiary that is a leader in its sector is the Mahindra Aerospace. This Indian aerospace company is the first ever private firm that manufactures civil aircrafts for Indian Aviation market. The company is an AS9100 Rev D certified design organization and has also developed a NAL NM5 light aircraft along with National aerospace laboratories.

The company has manufacturing plants in Latrobe regional airport in Victoria, Australia and Narsapura Industrial Area in Karnataka, India. The Aeros-structure business of Mahindra aerospace is known for providing sheet metal parts and assemblies for major global aerospace and defence companies. It provides more than 350 plus programs in over 9 countries.

Mahindra aerospace has acquired stake in international aircraft manufacturers like GippsAero, Aerostaff Australia in 2009 and Australian Boeing unit in 2010. The company has also used its planes as an air ambulance, rescuing animals and putting out wildfires in the times of need.

Mahindra Holiday and Resorts India limited

Founded: 1996

Mahindra holiday and resorts – Mahindra & Mahindra Subsidiaries

MHRIL is a part of the leisure and hospitality sector of the Mahindra group that was founded in 1996. Mahindra holiday and resorts offers family holiday packages mainly through vacation ownership memberships for over a period of 10 to 25 years. The main offering of the company is the Club Mahindra holidays which is its most popular flagship brand.

The Club Mahindra has more than 260,000 members, with a 100 plus resorts in India and 4,500 affiliated RCI resorts all over the world. The company is also known to be the world largest vacation ownership brand outside America.

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Conclusion

The company aims in enabling people to rise through innovative mobility solutions, driving rural prosperity, nurturing new businesses and fostering communities around the world. Mahindra is so successful and will continue to grow because of its numerous subsidiaries. Mahindra is also a leader in as many as 22 sectors with an annual revenue $13 billion dollar.

Frequently Asked Questions

What does Mahindra group do?

Mahindra Group is a billion-dollar global enterprise that has business in sectors such as aerospace, agribusiness, aftermarket, automotive, construction equipment, defence, and more.

What are the subsidiaries of Mahindra Group?

The list of Mahindra group subsidiaries are:
- Mahindra & Mahindra Limited
- Mahindra Lifespace Developers Limited
- Mahindra Financial Services Limited
- Mahindra Holiday and Resorts India Limited
- Mahindra Aerospace
- Mahindra Logistics Limited
- Mahindra Electric Mobility Limited
- Tech Mahindra
Who is the CEO of Mahindra group?

Dr. Anish Shah is the CEO of Mahindra Group.

Where is the headquarters of Mahindra Group?

The headquarters of Mahindra Group is in Mumbai, Maharashtra.

What is the net worth of Anand Mahindra?

The net worth of Anand Mahindra is $170 Crores.

Who is the CEO of Tech Mahindra?

CP Gurnani is the CEO of Tech Mahindra.

How many companies are there under Mahindra Group?

There are 150 companies having global presence in 23 industries under Mahindra Group.

How many employees are there in Mahindra Group?

There are over 250,000 employees in Mahindra Group.
April 2, 2022

WhistleDrive – Making Employees’ Daily Office Commute a Breeze

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

Unfortunately, the public transport system has never been up to the mark in India. In most cases, the buses, suburban trains and metro trains are all overcrowded. The number of passengers traveling in Mumbai suburban rails during peak hours is almost twice the maximum capacity of the trains. Besides, the means of public transport lacks maintenance and also safety. Thankfully, employers are considering the many inconveniences the employees are facing while commuting through public transport, and have introduced employee transport services in Hyderabad.

While many service providers are coming up to meet this increasing demand for employee transportation, WhistleDrive, a Hyderabad based startup founded by Rakesh Munnanooru, is taking employee transportation services to the next level by introducing many hi-tech features that ensure fast and hassle-free transportation along with passengers’ safety.

WhistleDrive – Company Highlights

Startup Name	WhistleDrive
Headquarter	Hyderabad
Founder	Rakesh Munnanooru
Sector	Technology & Transportation
Founded	2016
Parent Organization	WhistleDrive Private Limited
Website	[WhistleDrive]

About WhistleDrive and How it Works
Founders of WhistleDrive and team
WhistleDrive – USP and Innovation
How was WhistleDrive Started
WhistleDrive – Name, Tagline and Logo
WhistleDrive – Startup Launch
WhistleDrive – Business Model and Revenue Model
WhistleDrive – Funding and Investors
WhistleDrive – User Acquisition
WhistleDrive – Startup Challenges
WhistleDrive – Competitors
WhistleDrive – Advisors and Mentors
WhistleDrive – Awards
WhistleDrive – Growth
WhistleDrive – Future Plans

About WhistleDrive and How it Works

WhistleDrive is a transportation technology company that offers an End to End AI-powered Employee Transportation Solution for corporates and On-Demand Drivers for car owners. The company started as a ‘driver On-demand’ service provider and later expanded to employee transportation as well.

After operating for some time in providing ‘driver on-demand’, WhistleDrive’s team understood that their software can also solve the inefficiencies in Employee Transportation. Since the DNA of Driver On Demand and Employee Transportation is just the same but the scale of operating is different, they quickly onboarded a client and did a pilot with them. That was a huge hit and they then onboarded big-time clients like ADP, Invesco and a lot of others.

The services currently being provided by WhistleDrive are–

WhistleFleet (4 and 7 Seaters)
WhistleShuttle (Wingers and mini-buses)
Whistle360° (And End to End solution from Fleet to software to On-ground logistic support)
It provides consultation for corporates who need expert suggestions in employee transportation, both for tech, fleet and more. All this is powered by WhistleTech, the technology which is enabling and channelizing the entire transportation process with ease in such a huge scale.
WhistleDrive also provides individual and corporate valet parking services.

WhistleDrive – USP and Innovation

Major USPs of WhistleDrive are–

It provides Fleet+software+on-ground logistics support as an end to end solution. Thus, WhistleDrive is addressing the whole transportation on both ends.
WhistleDrive’s software has been powered by AI and blockchain. Currently, all the reports in the company’s dashboard are deep, insightful, descriptive analytics. The company is also working on predictive analytics which can predict weather forecast, traffic forecast and more. And with the help of Blockchain, all the data will remain highly encrypted and manipulation of data is almost nullified.
The company has an end-to-end automation system which ensures full-scale optimization of routes and cabs occupancy, as soon as the employee location data and schedule is fed into the system.
Location tracking is enabled for all the cabs which ensure that which makes it possible to monitor the fleet across clients.
All cabs included with the company are background verified and has GPS enabled mobile devices to take care of passenger safety.
WhistleDrive’s AI-driven analytics enables it to predict future delays, cab volume and on-demand requests, which helps it to serve customers better.
It has 24*7 customer support on the phone, e-mail and chats to resolve customer queries and grievances.
It allows its clients to access its metrics dashboard so that the clients can view the operational and financial metrics which ensures transparency in terms of data and paperless billing.

“Our advantage is that we are on both ends. Since we have the fleet and expert team managing the overall flow of fleet, we are also well equipped with the technology and we understand the challenges from the client-side as well since we handle the whole transportation for clients, that became easy for our team to connect the dots.”, said Rakesh Munnanooru, WhistleDrive founder and CEO.

Founders of WhistleDrive and team

Rakesh Munnanooru is the founder and CEO of WhistleDrive.

Rakesh Munnanooru, WhistleDriver founder and CEO

He is from Karimnagar, Telangana and is a CSE graduate from Shiv Nadar University Noida, class of 2015. While he was in college he founded BrandDunia which does the branding works for corporate companies and production houses. It was a massive success. They also worked for movie promotions. ‘Sahasam’ was one to name.

After a while, he had to leave BrandDunia and later he started InstaBuy which is a tier-2, tier-3 city online shopping site. That was also a huge hit and since Amazon or any other big players doesn’t have strong footprints in tier-2 and tier-3 cities, it was a very happening business. Rakesh made huge business margins there but had to leave it to continue his graduation.

After his college, he returned back to Karimnagar and did web-development freelancing for several businesses and online tutoring for a few months while he was simultaneously preparing for his GRE for Masters. He scored 112 in TOEFL just to prove to everybody that he can get admission anywhere but he was eagerly waiting to startup and his Entrepreneurship pursuit. Then WhistleDrive ideation happened in 2015.

How was WhistleDrive Started

It was 2015, and location-based services were taking over the market. Rakesh was quite fascinated by the technology. He wanted to be part of the wave and solve a critical problem with real-time location sharing technology. From personal experience and a bit of on-field research, he quickly realized that there is a considerable market for ‘driver on demand’ service for car owners. So, WhistleDrive was formed in 2016 as a driver on-demand service.

The company did a dry run for about 8 months, and it took a while for the team to understand the market expectations and communicate with its partner drivers efficiently. The company soon adopted a process-driven approach which helped it grow by 5 times in 3 months. The team discovered that the technology it is using will hold good for employee transportation as well, which led to the expansion to employee transportation.

“We piloted our employee transportation model with a B2B client and It was a massive success. We understood that the DNA of B2C and B2B business is the same but it’s just the scale that’s different and started approaching new clients. We scaled significantly and landed 4 huge volume clients by February.” Rakesh, WhistleDrive CEO, added.

Currently, WhistleDrive is operating successfully providing both ‘driver on-demand’ and employee transportation services.

“The market size that we are tapping is very huge. Any corporate company or a medium scale company that is looking for employee transportation, shuttle services or transportation technology or all of them, it’s our target market to reach. And the scope of it is not only in our country but also in several other countries since employee transportation remains the same and technology is easy and quick to adopt which is irrespective of the geographical reach. In fact, we’ve been hearing a lot of interest from transportation companies from the Middle East for our software solution.”, says Rakesh Munnanooru, WhistleDrive founder.

WhistleDrive – Name, Tagline and Logo

Once Rakesh was watching a TV series called ‘Suits’, where the actor Harvey Specter calls out a cab with a whistle. He liked the act which made Rakesh add the word ‘Whistle’ to the company name. Since the company started as a driver on-demand and valet parking service, they added the word ‘Drive’ to ‘Whistle’.

The initial tagline was ‘Hire a driver, Anywhere’ but after evolving as an Employee Transportation, WhistleDrive’s tagline was changed to ‘Think. Whistle. Move.’

As for the logo, Rakesh being very fascinated by location tracking, the company’s logo shows the location icon with steering in it as the logo.

WhistleDrive – Startup Launch

WhistleDrive began operating from a little space in an IT company in Hyderabad. Initially, as the company provided just the driver on-demand service, there were just 3 people handling everything from driver hiring to booking and marketing. The company was well received by the customers and soon it moved to a 6*6 office space.

WhistleDrive gradually started increasing its customer reach by building its own website, booking portal & app. Alongside, the company also started social media chat and Messenger/Whatsapp bookings.

WhistleDrive – Business Model and Revenue Model

WhistleDrive provides an end to end service for employee transportation to corporates. The company provides software, fleet and also manpower for meeting the employee transportation needs of enterprises. These services are provided as a whole package or individually like only fleet or only software to the required prospects.

WhistleDrive makes money by providing these services. It ensures better margins by excluding third-party vendors for vehicle needs. The company sources vehicles directly from the owners which give them more control and margin for all the stakeholders involved in the business.

WhistleDrive has a Hybrid fleet model, where it owns 125+fleet and the rest of the fleet are partnered. Their software clubs partnered cabs and own cabs while routing the cabs and ensure cost cuttings for clients and improve efficiency by backing up the existing fleet.

WhistleDrive – Funding and Investors

WhistleDrive has raised a total of $10.8M in funding over 3 rounds. Their latest funding was raised in Sep 2019 from a Series B round.

Date	Stage	Amount	Investors
April 2016	Seed Round	–	–
April 2018	Series A	₹5 Crore	Colosseum Group (Chicago)
September 2019	Series B	₹72 Crore	Colosseum Group (Chicago)

“It was the time when we signed up with a few clients in Employee Transportation and serving 5,000+ customers in B2C. We got the funding at the right time when we started working on the technology and operations to scale up.”, recalled Rakesh, WhistleDrive founder.

WhistleDrive – User Acquisition

WhistleDrive’s quality service has been instrumental in getting a lot of word of mouth publicity. The company is guided by the values to put customers first, to empathize with partners, to listen to understand, to speak with intent and deliver 10 times.

Digital platforms have also helped a lot to tap a huge number of audiences in one go. The company put equal stress on offline modes of promotion too, as it used to reach people through campaigns in communities, pubs and malls.

Meanwhile, WhistleDrive also found B2B2C clients like Zoom and Revv.

“The true hack we believe in is Customer Obsession. We stand on it right from our values. We understood that there is a pain point either in Employee Transportation or Driver on Demand. We address them with our services with the help of technology.”, said Rakesh, WhistleDrive CEO.

WhistleDrive – Startup Challenges

Corporations are increasingly looking for automated data-driven solutions to ease the process of transportation and also bring a significant improvement in operational efficiency and overall cost minimization. The major challenge for WhistleDrive is to address inefficiencies in the current traditional model and help transition the industry to adopt a data-driven process.

With the aid of its integrated cabs+software model, WhistleDrive helps clients adopt the transition with much ease. Cab partners love the ease of accessing all their past trip and payment data right on their mobile application. This also helps in building loyalty owing to transparency.

WhistleDrive – Competitors

In terms of technology, some of the competitors of WhistleDrive are MoveInSync, Safetrax and Routematic.

In terms of fleet, WhistleDrive’s competitors are SelectCabs, Mahindra Logistics and several other local vendors.

WhistleDrive – Advisors and Mentors

Shailu Tipparaju is the WhistleDrive team’s advisor and mentor.
Shailu Tipparaju is an Investor and a Forbes Technology Council Member. He is also the founder of Colosseum Group and he heads several companies that are into AI, technology, health, business, transportation and other domains. He lives in Chicago.

WhistleDrive – Awards

WhistleDrive has received the following awards and recognition-

Awarded among the ‘50 Emerging Startups to Watch in 2019’ by Business Connect Magazine.
Awarded among the ‘10 best startups in Hyderabad’ in 2018 by Silicon India Magazine.
Finalists in the HYSEA 2018 Annual awards & 2019 Annual Awards.
First company to get selected into the first cohort of T- Hub’s Lab32 program (T- Hub: Asia’s biggest Startup Incubation Hub).

WhistleDrive – Growth

WhistleDrive presently is operating in Hyderabad, Bengaluru and Chennai. In the B2C segment, the company is serving more than 15,000 active customers in Hyderabad with 150+ rides every day. As of today, WhistleDrive has a fleet size of 700+ vehicles across 3 cities and transport 12,000+ employees every day through its cabs and bus shuttles.

In November 2020, it announced its entry into the Urban Mobility Market backed by a 5,000+ strong truck fleet, with a portfolio of 20+ medium and large clients.

In the B2B segment, WhsitleDrive is currently serving 28 clients from multiple domains like IT, Health, Infrastructure, Finance, Support, Hospitality and more. ADP, Invesco, ITC Hotels, Accenture, L&T, Rainbow Hospitals, Model N, Anza Medicode, M Modal and Strateology are a few clients of WhistleDrive.

WhistleDrive – Future Plans

In the long run, WhistleDrive is focused on building an ecosystem of transportation solutions. Having achieved a significant scale in fleet and shuttle services, the company is looking at using its experience in solving inefficiencies in intra-city logistics particularly in e-commerce & FMCG channels.

The company is guided by the mission to transport a million people a day to work and places through technology-driven, efficient and safe transportation. It envisions to be India’s leader in the transportation industry and enable hassle-free private car ownership and employee transportation using technology.

FAQs

When was WhistleDrive founded?

2016

How much funding does WhistleDrive have?

$10.8M

How many employees does WhistleDrive have?

March 24, 2021

LogYcode – Digitizing and automating the Logistics and Supply Chain

Logistics and supply chain management are the most important attributes for manufacturing and servicing industries. For any business in the ecosystem, an optimized logistical chain is a must. With the vision to create a platform or a marketplace and a central grid which will facilitate the trade stakeholders’ single window digital solutions expediting seamless supply chain movement, Dr. Ambrish Kumar launched LogYcode in 2018.

LogYcode aims to digitize and automate the logistics and supply chain industry.

LogYcode Highlights

Startup Name	LogYcode
Headquarter	Delhi NCR
Sector	Logistics and Supply Chain
Founders	Dr Ambrish Kumar
Founded	2018
Parent Organization	LogYcode Tech Solutions Pvt Ltd
Website	logycode.com

LogYcode Details

LogYcode – About and How it works
LogYcode – Target Market Size
LogYcode – Founders and Team
LogYcode – How did it start?
LogYcode – Name, Tagline, and Logo
LogYcode – Startup Launch
LogYcode – Business Model and Revenue Model
LogYcode – Startup Challenges
LogYcode – Advisors and Mentors
LogYcode – Growth
LogYcode – Awards and Recognition
LogYcode – Future Plans

LogYcode – About and How it works

The web and mobile application ‘LogYcode’ is an e-cloud based platform that can be accessed from anywhere, anytime and using any device that is connected to the internet. The portal facilitates and encompasses almost all prerequisites and mandates of the freight forwarding cycle. It provides the most cost-effective match between freight forwarders, exporters, importers on one hand and air freight carriers on the other. It enables precisely instant and spot price comparison between the preferred carriers for any origin-destination pair based on the customers’ query input and consequently places booking with the opted carrier.

LogYcode provides an outright digital and integrated experience of the whole freight forwarding process as an alternative to the scattered transaction gateways that a freight forwarder usually goes through. The wide experience states that cost efficiency is directly proportional to the digital integration of processes, which leads to lesser head costs, visibility of the most competitive pricing options, disentangled paperless documentation, archiving of data in e-clouds, reduction in turnaround time, and so on. By syncing all real-time air cargo data into one cloud platform, the customers ought to get what they want: speedy and reliable deliveries, exceptional transparency, and an overall hassle-free logistics experience.

Furthermore, LogYcode is an online software with multiple user access and does not require any installation or troubleshoot hassles. The customers are given the convenience of both web and Mobile App versions which are synced and equipped with all features. LogYcode offers the only Mobile App service in India offering unique features like real-time Air Freight live rate comparisons, booking of cargo through App, preparation and management of Airway Bills which is a one of a kind experience that freight forwarding professional could not have imagined even till a few months back.

The customer is given the convenience of preparing Master and House Airway Bills, Manifests within the portal. E-transmission of FWB and FHL data is capacitated which permits end to end real-time tracking of shipments. Finally, the invoices can be retrieved from the portal after the execution of the shipment. The customer can refer to air freight published tariffs and surcharges of all carriers from pan-India locations. With the use of Machine Learning, Artificial Intelligence, Internet of Things and the latest technologies, bring about utmost transparency and visibility to the customer and the parties involved in the supply chain thereby embracing blockchain technology.

LogYcode’s business model can be stated as an amalgamation of technology with logistics, using state-of-the-art technology to develop a logistics e-marketplace wherein a freight forwarder, shipper, exporter, importer can shop and ship their cargo and avail supply chain services like transportation, warehousing, customs brokerage and so on, experiencing seamless transactions with utmost transparency and visibility. In a nutshell, LogYcode provides cost-effective, efficient and quick means to improve the quality of work.

Also Read: Cryptocurrency and Blockchain: How can it change India?

LogYcode – Target Market Size

The Logistics industry is dynamically evolving as the fastest growing industry globally. The Indian logistics sector is currently at a worth of $160 billion which is expected to reach $250 billion in the next 5 years at a CAGR of 10.5%. The global market size of the logistics industry is $ 4730 billion.

The coming decade is ought to be a revolution for logistics and supply chain in terms of technological advancement. Technological innovations like Robotics augmented reality, vision picking has already been implemented in warehousing, RFID (Radio Frequency Identification) and shipment tracking systems help in virtually trailing the shipments,

Machine Learning and Artificial Intelligence leading to predictive and prescriptive analysis beneficial for identifying and targeting prospective and highly profitable business opportunities, production optimization and improving operational coherence. As customers are now addicted and obsessive about pocket services, mobile apps and single dashboards are making way to replace elongated manual procedures. This is the era when consumers cannot wait and so trade cannot wait, so we also witness drones, airships, and hyperloop coming into existence.

Also Read: List of Top Logistics Startups in India

LogYcode – Founders and Team

Dr. Ambrish Kumar is the founder and CEO of LogYcode Tech Solutions Pvt Ltd. He holds the acumen of 12 years of experience in stalwart diverse combinations in the domains of Logistics, Freight Forwarding, CFS, Operation, Supply Chain Management, Warehousing & Evaluating New Project Movements. He has held senior management pedestals of different reputed organizations like APM Terminals India Pvt. Ltd., Eastern Cargo Carriers India Pvt. Ltd and his penultimate tenure were with S.A. Consultants and Forwarders Pvt Ltd, one of the largest logistics company of North India, in the capacity of COO before venturing into establishing LogYcode.

He has an affluent academic background, having obtained PHD. in Economics, with his thesis on ‘Industrial Policy and Industrial Growth’. Also, his qualifications include M. A. in Economics and an MBA in International Trade. Furthermore, he is a motivational speaker, trainer and an active orator in various educational institutions.

Mr. Vikas Kharbanda, the co-founder of the company has also been highly instrumental in taking the concept and implementation promptly. He is a professional with over 19 years of experience in various functional areas including Sales, Customer Support, Operations, Marketing and Business Unit leadership roles in various organizations like APM Terminals, Hind Terminals, INTTRA and Kuehne Nagel.

Mr. Ashish Asaf, the founding member of LogYcode, has remained the Vice-Chairman of S. A. Consultants and Forwarders Pvt Ltd which is one of the largest neutral wholesale freight forwarding companies of India. The logistics fraternity harbors an inevitable relationship with him and sees him as a youth icon because of his supreme success. Ashish Asaf also holds the fame of the ‘Face of the Future’ title and award honored by India Cargo Awards, the most esteemed and renowned award in the Indian Freight Forwarding camaraderie. He is also consulted by various Government trade bodies for advice on the contemporary logistics ecosystem.

LogYcode – How did it start?

Along with a perceptive inclination towards technology, artificial intelligence, and human development, the impetus to establish LogYcode is attributed to three major factors. Primarily, the increasing logistics and supply chain cost compels for integration and digitalization of the processes offering single-window solutions. Another major aspect is attributed to improving Government policies and initiatives to bolster the logistics industry and multiply global trade opportunities and investments. The e-commerce industry is overhauling the conventional logistics industry. It offers absolute customer experience like effortless booking of consignments, smooth transaction gateways, transparent tracking, accurate delivery predictions.

The enormous logistics industry is yet to adapt to the technological advancement and the need of the hour. The initial people are the veterans of the industry and the Vikas, perceived coining of the idea and its execution as a revolution in the logistics market and straightaway planned to join hands to make it a success. The development started for an ERP system for M/s S.A. Consultants and Forwarders Pvt Ltd which is one of the largest neutral freight forwarding companies of India.

Soon after, the development of a prototype model portal for the customers of SA Group was carried out which was highly innovative addressing the ground realities and pain points of the customers/ clients of the company digitally. The then MD of the SA Group also found the LogYcode portal working successfully for his customers and also increasing revenue for his company with phenomenal turnaround times.

LogYcode – Name, Tagline, and Logo

Tagline of LogYcode is – “Logically coding your future”

LogYcode, the first half of the name refers to Logistics and logic. The whole idea and the venture is to decode the entangled logistics processes into a simple 5 steps/ clicks process. The code also symbolizes digitization. Hence digitization of the logistics sector logically, thereby leading to a bright future for the customers and the industry.

LogYcode – Startup Launch

LogYcode is comparatively a very new startup in the Logistics arena. The idea of LogYcode was conceptualized in November 2017 and the company was incorporated in March 2018. The portal was started serving the B2B model for the freight forwarders of the air freight forwarding sector. The air freight forwarding sector is still working on an orthodox model with multiple windows, time-consuming workflows, scattered gateways, unorganized entities, and low-margin profitability due to sheer competition.

LogYcode’s initial target consumers happened to be the direct customers of its client M/s SA Group whom the portal was provided without charging any premium. The clients found the portal easy to use, with a seamless user interface and a one-stop solution for most of their work process. The clients started accepting the portal as it was complimentary and served a great deal of their routine work thereby saving time, increasing work efficiency and highly cost-effective. Since then, the journey has been a very enthralling affair. Within just a short span of 8 months, LogYcode recorded approximately 964 users across India.

LogYcode – Business Model and Revenue Model

LogYcode has planned customized models based on customer requirements. LogYcode has both customer and vendor portals. There are multiple subscription options and pricing structures based on criteria like Volume of business, Per transaction, per user, and so on. Also, LogYcode software works in the SaaS model as well as per the working requirements of the client.

Also Read: 5 Types of Business Models Fruitful for High-Income

LogYcode – Startup Challenges

The Logistics industry still inadequately strives on an orthodox approach of working, whereas the closest counterparts, the passenger air travel industry, is now majorly based on e-booking platforms and smooth paperless transactions. The customers are accustomed to using emails and phone calls for inquiries and paper-based transactions that spur an initial reluctance to a technological transformation or any kind of change.

LogYcode – Advisors and Mentors

The founder Dr. Ambrish Kumar is a mentor and leader of LogYcode and a great visionary who has a clear vision of the future of not just the industry and its stakeholders but how to integrate the various stakeholders of other industries as well.

LogYcode – Growth

The recognition and acceptance of LogYcode as a unique revolutionary innovation by the customers just within a span of 8-10 months itself is the biggest achievement. As per March 2020, it has close to 1600 users/ consumers on-board across India and globally. While its control tower happens to be in Delhi NCR, though it has other counterparts across India. As the LogYcode platform creates an e-marketplace where the logistics service seeker from any part of the world can access it anytime from any device connected to the internet.

LogYcode has received overwhelming penetration and recognition amongst the customers after the implementation endeavors. It has largely carried out training and demonstrations to its customers on a pan-India basis. The customers understand the dire need for automation of processes, accuracy, transparency, visibility thereby reducing turnaround time and following best practices. The sheer conception of saving time, cost and manpower and rather using these elements for more productive endeavors is accepted by the customers phenomenally.

LogYcode – Awards and Recognition

In July 2019, LogYcode became a certified member of IAMAI (Internet and Mobile Association of India).
Again in July 2019, LogYcode Tech Solutions Pvt Ltd was recognized as a startup by the Department for Promotion of Industry and Internal Trade, Ministry of Commerce & Industry, Government of India, aligning with the #startupindia initiative.
In August 2019, LogYcode was recognized and awarded as the “E-Commerce Startup of the Year 2019” at the 10th All India Maritime and Logistics Awards 2019 (MALA 2019).
In Nov 2019, LogYcode became a certified member of NASSCOM and NAP (neutral AIR PARTNER) Association.
LogYcode was awarded Certificate of excellence in the category “Vibrant Startup of the Year 2019” by Startup City Magazine
The startup also happened to be recommended among the contenders in the pipeline for the digital logistics services for Indian Ports Association (IPA).

LogYcode – Future Plans

LogYcode plans to expand outside India on a large scale in a coming couple of years as the team understands that there is a sheer requirement of digitization of the logistics sector globally which is still not at par with the other industries. Hence they plan to create a huge network in the supply chain integrating all stakeholders for smooth movement of trade.

Also, the team is working to use advanced technologies like Machine learning, AI, IoT to ensure stark visibility and transparency in the movement of goods much needed for achieving high standards of service levels with minimal risk involved.

April 1, 2020

Tag: Mahindra Logistics

List of All the Subsidiaries of Mahindra Group

A Brief History of the Mahindra Group

List of Mahindra Group Subsidiaries

Mahindra & Mahindra Limited

Founded: 1945

Mahindra Finance

Founded: 1991

Tech Mahindra

Founded: 1986

Mahindra Electric Mobility Limited

Founded: 1994

Mahindra Logistics Limited

Founded: 2000

Mahindra Lifespace Developers Limited