The Indian automobile market witnessed a big shake-up in April 2025, with Mahindra & Mahindra and Tata Motors surpassing Hyundai in car sales. While Maruti Suzuki remains firmly in the lead, the real news this month is that Hyundai dropped out of the top three. Mahindra, for its part, notched a healthy 28% increase in unit sales to a total of 52,330. SUVs continue to drive this automaker’s growth, with models like the ScorpioN and the brand’s other unibody SUVs, including the XUV lineup and the BE6. Meanwhile, the electric XUV9e is also maximizing momentum.
Tata Motors took the third spot with 45,199 units, although it recorded a 6% dip in sales. Hyundai was not too far behind at 44,374 units, with its sales nosediving by 12%. This is not the first time Mahindra has come ahead of Hyundai; it notably surpassed the Korean company in sales back in February of this year.
SUV Strategy Shields Mahindra from Broader Slowdown
When the compact car and sedan segments push hard against the overall car market, it is Mahindra’s focus on SUVs that appears to be hyper-driving it into a parallel universe where it is totally unaffected by the slowdown weighing upon those other segments. Demand for rugged, off-road-capable vehicles that are also suitable for use in everyday life seems to be growing too strong for the company to ignore.
Different from Hyundai and Tata, which have a much more varied range of products including hatchbacks, sedans, and SUVs, Mahindra has directed its attention almost entirely to the SUV segment. This high-demand SUV focus has proven to be more resilient lately, especially since sedans seem to be losing popularity with consumers. Market analysts that follow Mahindra say its product positioning and design strategies are bettering the brand’s chances of making a noticeable impression in the market.
Ranking Volatility Expected to Continue
Given the uncertain market conditions, automakers are being careful. With geopolitical tensions and potential developments over international tariffs affecting consumer sentiment, many companies are putting short-term volume gains behind their efficient inventory management priorities.
April’s reshuffling may not be a one-off event, observers in the industry believe. The competitive terrain among Mahindra, Hyundai, and Tata Motors is set to remain fluid for the foreseeable future. Sales performance may see-saw as each contender adapts its strategy, rolls out new models, and reacts to market demand.
Mahindra’s leadership underscores a clear strategic focus: It’s going after revenue market share in the SUV segment, which it defines as “adventure ready,” instead of overall passenger vehicle volume leadership. In the meantime, other automakers, including Toyota, Kia, Skoda, and JSW MG, saw gains in April, indicating that upward movement for specific brands is still achievable, even in what is an overall hesitant climate.
India’s commercial vehicle space is undergoing a giant upheaval. Mahindra & Mahindra took a firm step in this very direction when it acquired a 58.96% stake in SML Isuzu, for INR 555 crore, at INR 650 per share. This not only brings Mahindra up to the fourth position in the segment for trucks and buses over 3.5 tonnes, where it had only 3% market share before, but it gives the company a slightly better foothold in a very uncertain market. The company now sits with 10–12% market share in an overall segment that, frankly, doesn’t even seem to grow much right now.
The acquisition fits like a glove with Mahindra & Mahindra’s long-term plans to significantly scale its operations over the next decade. That share moves up to 21% when you include the combined share of Mahindra’s group companies in this sector. Such a consolidation gives the company a distinctly stronger competitive status in the market.
Fast-Tracking Entry into Electric Mobility
One of the most impressive features of the arrangement is Mahindra’s rapid entree into the electric bus sector, a market that is picking up speed as masses of people are transported in urban environments and those systems look for sustainable options. The existing work SML Isuzu has done in electric vehicle technology provides Mahindra with a jump-off point to expand its electric commercial vehicle offerings.
Mahindra’s auto and farm business is overseen by Rajesh Jejurikar. He emphasized opportunities for synergy across platforms, components, and supply chains. The two brands will keep operating independently for now, he said, the integration behind the scenes will aim to optimize cost efficiencies and technological collaboration.
Deal Structure and Strategic Intent
The acquisition includes the purchase of stakes held by Japan’s Sumitomo Corporation and Isuzu Motors, which together account for the 58.96% majority. In line with Indian regulations, Mahindra will also make a mandatory open offer to public shareholders for up to 26% more. The offer price may be significantly lower than SML Isuzu’s recent market valuation, it shows Mahindra’s confidence in the long-term strategic value of the deal as compared to short-term financial metrics.
The investment is in line with the Mahindra Group’s capital allocation strategy – a clear tactic which targets high-growth areas where strong operational performance is often noticed. Mahindra CEO Anish Shah has repeatedly emphasized the group’s goal to achieve 5x growth in segments that are part of the emerging business. One of those segments is commercial vehicles, which electrification makes a far more promising business than it was just a few years ago.
Even though Mahindra has dismissed the idea of an immediate merger of its truck and bus division and SML Isuzu, it seems that the roadmap leads to deeper operational harmony in the future. As for the decision to maintain SML Isuzu’s Swaraj Mazda branding, it comes across as measured approach. It is one thing to ultimately achieve operational entity harmony, it is quite another to do so while maintaining the market identities necessary to retain customer loyalty.
Every year, January 26th is observed with celebrations and patriotic fervor across the country. India is going to celebrate its 75th Republic Day this year.
Republic Day is commemorated with great excitement around the nation. With its start in Delhi’s Rajpath and finish at India Gate, the procession is the main attraction of the festivities. On this day, the President of the Republic raises the national flag at Rajpath in New Delhi. In addition to cultural programs, the Indian Army, Navy, and Air Force highlight India’s cultural and social past through parades and airshows.
Republic Day represents the spirit of Indian autonomy. These initiatives aim to find exceptional talent nationwide and give well-known businesses a chance to participate in Republic Day celebrations over the years. In this post, we’ll look at the top Republic Day campaigns that embody the soul of the nation’s pride and perseverance. These initiatives symbolize a company’s dedication to the principles that form the foundation of the Indian Republic, going beyond simple marketing efforts.
In a heartfelt tribute, Apollo Tyres released a touching digital video expressing unwavering support and respect for the nation’s defense forces. This CG-powered film showcases Apollo Tyres as a symbol of strength, standing alongside the forces in snowy landscapes, dense forests, and desert expanses. Set against the patriotic backdrop of “Vande Mataram,” the video serves as a simple yet powerful testament to Apollo Tyres’ commitment to honoring and supporting our armed forces.
Vistara
Republic Day Ad Campaigns – Vistara
Vistara’s #RepublicDay campaign unveils ‘Vistara’s Symphony,’ a mesmerizing soundtrack inspired by India’s diverse sounds and instruments. This harmonious celebration reflects the cultural melodies of the nation, inviting passengers to immerse themselves in the rich musical heritage of India during their flights.
IIFL Home Loans
Republic Day Ad Campaigns – IIFL Home Loans
IIFL Home Loans introduces Bharosa Bhau, the fearless companion on the path from dreams to success. With the tagline “No fear when Bharosa Bhau is here! Ab Sapne #SaathHongeKaamyaab,” this campaign showcases a trustworthy partner confidently reassuring millions of Indians. By emphasizing trust and support, IIFL Home Loans aims to make the journey toward homeownership seamless and confident.
Axis Bank
Republic Day Ad Campaigns – Axis Bank
Axis Bank’s campaign invites individuals to explore India in moments both ordinary and extraordinary, simple yet remarkable. By embracing the uniqueness of each experience, the campaign encourages viewers to uncover the India that authentically belongs to them, highlighting personal connections to the nation’s diverse culture and heritage.
Kia India
Republic Day Ad Campaigns – Kia India
Kia India commemorates a generation of brilliant minds, paying homage to the great nation on its 75th Republic Day. The campaign reflects on the continuous inspiration drawn from the nation, celebrating innovation and progress, and extends warm wishes to everyone on this significant occasion.
Hisense India reflects on the journey from watching parades as kids to witnessing India’s soaring achievements. Embracing a blend of traditions and groundbreaking innovations, the campaign looks forward to the future, celebrating the nation’s progress and the spirit of Republic Day.
Bajaj Allianz Life
Republic Day Ad Campaigns – Bajaj Allianz Life
Air India launched a stunning Republic Day ad that captured the essence of possibilities. With the tagline of “Together we soar,” it is an ode to the nation that is continually growing. Air India is embracing the spirit of progress and unity that proudly proclaims, “Desh Ka Naam #HarAasmaan.”
Air India launched a stunning Republic Day ad that captured the essence of possibilities. With the tagline of “Together we soar,” it is an ode to the nation that is continually growing. Air India is embracing the spirit of progress and unity that proudly proclaims, “Desh Ka Naam #HarAasmaan.”
Steadfast Nutrition
Republic Day Ad Campaigns – Steadfast Nutrition
Steadfast Nutrition’s “Thakna Nahi, Rukna Nahi” campaign was a compelling call to combat urban fatigue with energy-boosting supplements. Celebrating the nation builders, the campaign highlights tangible performance enhancements that are achieved through Steadfast Nutrition products.
Godrej
Republic Day Ad Campaigns – Godrej
Godrej’s Republic Day campaign of “Celebrating India’s Diamond Jubilee” with the hashtag #HeereJaisaMazboot was a salute to the nation’s strength and resilience. The campaign embodied a celebration of the country’s enduring spirit and its contributions on the global level.
Zupee
Republic Day Ad Campaigns – Zupee
The online gaming platform Zupee released a short film titled India Paasa Palat Raha Hai to help celebrate India’s triumphs over multiple sectors from the ‘Make in India’ initiative to the Chandrayaan Moon landing to our athletes proudly claiming medals at the international level. This video highlights the nation’s technological transformation as an emerging superpower.
Disney+ Hotstar
Disney+ Hotstar – Best Republic Day Ads
The core idea of Disney+ Hotstar’s Republic Day campaign is to celebrate the dual essence of independence and pride that define India’s identity. Using meticulously chosen images and stories, the streaming service distributes the country’s resilience, diversity, and the deeply held principles embodied in its constitution.
Visual aesthetics play an important part here, resulting in a symphony of colors, textures, and emotions that reflect India’s kaleidoscope. It invites viewers to participate in a celebration that is more than just entertainment—a celebration of independence, pride, and India’s unique tapestry.
Godrej For India
Godrej For India – Best Republic Day Ads
Godrej For India – Happy Republic Day” is a Godrej advertisement. The commercial wishes everyone a happy Republic Day and highlights the company’s dedication to the nation and its citizens. The advertising campaign presents a visually stunning trip showcasing India’s different landscapes, starting with the spectacular Himalayas and ending with the tranquil backwaters of Kerala.
Every frame captures the vivid colors and intricate cultural fabric that distinguishes India. It elicits an emotional response by appealing to the nostalgia associated with Godrej items in Indian households. Beyond the celebratory wishes, the campaign conveys a broader message of progress and unity. It emphasizes Godrej’s part in building strong families, encouraging creativity, and accompanying the country’s growth toward a more progressive India.
HP India
HP – Best Republic Day Campaign
Under the banner of Republic Day celebrations, HP India emphasizes the critical importance of freedom of expression in a democratic society. The ad sets out on an illustrated journey highlighting the value of respectful expression in creating a progressive society. The imagery in the campaign reflects the dynamism and diversity of modern India. The utilization of HP devices symbolizes the revolutionary influence that technology can have on an individual’s freedom of expression.
Parle-G
Best Republic Day Ads — Parle-G | Republic Day
Parle-G commemorated India’s 73rd Republic Day with a unique ‘Bharat Ka Apna Biscuit’ campaign highlighting the brand’s strong link with the country. Piyush Mishra, a well-known actor, is the campaign’s star, which tells the story of India’s relationship with the brand across time and its famous Rs. 5 biscuits. The campaign intends to tap into the emotional thread that connects every Indian to the brand, transforming Parle-G into a cultural phenomenon rather than merely a biscuit.
Parle-G’s storytelling is inclusive, showcasing characters from various walks of life, locations, and age groups. The characters in the campaign reflect India’s variety, underlining the concept that Parle-G is a unifying force that transcends boundaries.
India Gate
Best Republic Day Ads – India Gate Basmati Rice
Grains of Hope is a touching project launched by India Gate to honor the countless contributions made by individuals and organizations who act as agents of positive social change. This well-thought-out campaign revolves around the relationship between education, community, and nutrition. India Gate uses storytelling to increase the impact of its efforts on the lives of millions of youths.
In keeping with the spirit of Republic Day, the campaign discretely incorporates patriotic undertones by underlining the critical role that nutrition, in the form of the humble khichdi seen eaten by the schoolchildren, plays in developing a healthier, more resilient nation.
Mahindra
Best Republic Day Ads – Mahindra Wishes All Happy Republic Day | Mahindra Truck And Bus
Mahindra Truck and Bus have launched a touching Republic Day advertising campaign called “Sadak Ke Sipahi,” honoring the unsung heroes who drive India’s highways and back roads. The campaign pays homage to the backbone of the country’s transport infrastructure. Mahindra Truck and Bus wish the country a Happy Republic Day, emphasizing the nation’s courageous drivers’ vital role in paving the way for growth. Their message is one of courage and gratitude. It carefully mixes stories of sacrifice, determination, and companionship among the drivers, expressing the country’s sense of harmony. Mahindra’s Republic Day wishes are more than just a greeting. It lays the groundwork for gratitude.
SBI Life Insurance
SBI Life Insurance – Best Republic Day Campaign
In honor of the 70th Republic Day celebration, SBI Life Insurance debuted an impressive advertising campaign that transcended the present day and allowed viewers to travel across the country’s rich past in just seventy seconds. This capsule sought to instill a sense of pride and admiration for India’s rich heritage. The hashtag #CelebrateLife serves as a call to action for viewers to respect the past, enjoy the present, and look forward to the future with hope.
Flipkart
Flipkart – Best Republic Day Ads
With a touching ad titled “Happy Republic Day. #NayeIndiaKeSaath,” Flipkart, one of the pioneers in the eCommerce space, expressed genuine greetings on the bright 73rd Republic Day of India. The campaign’s fundamental message is unity in diversity, reflecting the ethos of a progressive India. The visuals, which range from the calm countryside to the busy streets of big cities, depict the rainbow of experiences that make up a more contemporary India and position Flipkart as a driver for its tech-savvy customers.
Ambuja Cement
zepublic ay dvertisement – A patriotic film by Ambuja Cement Ltd
Ambuja Cement Ltd. is a leading cement manufacturer in India, noted for its high-quality products and innovative solutions. The 72nd Republic Day of India commemorates a time when the world and nation were gradually recovering from the impacts of the pandemic. Through this heartwarming short film, “The School,” Ambuja Cement wants to emphasize that terrible times may come and go, but the nation’s patriotic spirit must remain unshakeable, intact, and resilient. As a symbolic backdrop, the school becomes a microcosm of a resilient India. Cinematic brilliance shows the evolution of a school that, like the nation, rises tall despite its challenges.
Conclusion
In conclusion, Republic Day celebrations are a moment to appreciate our country’s rich past and diversity and an opportunity for businesses to interact with the audience through intriguing advertising campaigns. The power of narrative mixed with a strong message of unity and progress is a successful recipe for marketers looking to make a meaningful impression during Republic Day celebrations. The most effective Republic Day advertisements go beyond simple marketing; they inspire a sense of pride in the general public and connect them with the spirit of patriotism. This is precisely what the initiatives described in this piece do.
Successful businessmen throughout history have one common trend- to search out new, ingenious innovations that are on the cusp of creating a global revolution. These innovations can be found anywhere, be it aeronautics, automobiles, education, retail, or any field you can think of.
We can observe this in Mr Anand Mahindra, chairman of the Mahindra Group. While everyone recognizes his contributions to establishing the Mahindra Group as one of the largest Indian business conglomerates, what is less-spoken is, how he has invested in startups across various industries as part of his personal contribution to fulfilling his own quest of finding the next-biggest innovation which has the potential to improve the conditions of the Indian populace and thus, to make India a better country to live for the upcoming generations.
Here in this article, we would discuss the 8 startups in which Mr Anand Mahindra has invested, in what industries they mainly specialise, what are their flagship products and so on.
Founders: Sachin Taparia, K Yatish Rajawat, Abhishek Gupta, Mukesh Gupta
Founded: 2012
LocalCircles Logo
Founded in the year 2012 by Sachin Taparia, K Yatish Rajawat, Abhishek Gupta, and Mukesh Gupta, LocalCircles is a Delhi-based startup that specializes in the “social entrepreneurship” sector. It is an online space where citizens can voice their respective concerns, be it on the local level or the national level, share a multitude of ideas and thus, help people.
LocalCircles also enable elected representatives to connect with their constituencies, which makes for better governance at the grassroots level. LocalCircles have taken up 50+ key issues in the last decade and driven policy interventions or amendments which have improved the quality of people living in India. They have been widely featured in noted publications like The Guardian, Wall Street Journal, and Bloomberg for example.
In December 2015, Mr Anand Mahindra invested an undisclosed amount in LocalCircles and his appointed on the advisory board of the startup. He became the second corporate heavyweight to invest in the startup after Nadir Godrej.
DishCo
Founders: Jamshed Pesi Shaw, Fida Jamshed Shaw
Founded: 2014
DishCo Logo
Founded in 2014 by Jamshed Pesi Shaw and Fida Jamshed Shaw under the aegis of Food Marshal Tech Services Pvt Ltd, this Mumbai-based food-tech startup helps restaurants connect with their customers. In this mobile-only platform, customers can rank their food preferences, make table bookings and chat with restaurants regarding feedback issues.
Unlike other food-tech startups that charge a commission from the restaurants or from the orders that come through their platform, DishCo offers listing and ranking for free of cost and instead has a fixed subscription fee for restaurants who opt for booking tables, coupons, and other services.
In September 2015, DishCo raised an undisclosed amount of angel funding from Mr Anand Mahindra. He was joined by other noted businessmen like BookMyShow’s Ashish Hemrajani and Punj Lloyd’s Uday Punj.
SheThePeople.TV
Founder: Shaili Chopra
Founded: 2015
SheThePeople.TV Logo
Launched in 2015 by journalist Shaili Chopra, SheThePeople.TV is a digital media initiative dedicated to showing the success stories of women achievers. They have profiled stories of 10,000 women who have excelled in their respective fields so they can be a role model to all women and show their indomitable spirit. These stories are written in English and Hindi.
In 2016, SheThePeople.TV received an undisclosed investment from Mr Anand Mahindra. The firm said they would use the capital to launch their initiatives in regional languages like Tamil, Telugu, and Kannada so they can further expand their market.
Thinkerbell Labs
Founders: Dilip Ramesh, Sanskriti Dawle, Aman Srivastava, Saif Shaikh
Founded: 2016
Thinkerbell Labs Logo
The journey of Thinkerbell Labs began in 2016 when four undergraduate students of BITS Pilani Goa campus in Dilip Ramesh, Sanskriti Dawle, Aman Srivastava, and Saif Shaikh were part of an Arduino-based project by the name of Project Mudra.
As part of their project, they had to build a Braille-based alphabet song box. When they saw the praise they got from their respective professors and visually impaired students, they decided to take one step further and created a startup by the name of Thinkerbell Labs.
The motto of Thinkerball Labs is to eliminate the problem of illiteracy faced by visually impaired persons across the world. Their flagship product is “Annie”, a device in the form of a pad with multiple buttons on it, with the objective to self-teach visually impaired students Braille using audio-guided lessons, quizzes, and so on. It provides these lessons in multiple Indian languages such as Hindi, Marathi, Kannada, etc also.
In July 2017, Tinkerbell Labs managed to get a total investment worth 1.3 crore Indian rupees from Mr Anand Mahindra and Indian Angel Network, headed by Rajesh Navaneethan and Manjunath Nayak. Mr Anand Mahindra also invested an undisclosed amount in Thinkerball Lab’s seed round in November 2019.
NEST Education
Founders: Rahul Ranjan
Founded: 2017
Naandi Education Support and Training Pvt. Ltd (also known as NEST education) is an organization that builds technology platforms to cater to the knowledge demand of low and middle-class income sections of urban India.
For this purpose, they have two learning centers under the name Alphabyte-The Learning Terminal, with a unique Tech-N-Brick Education model where technology is seamlessly integrated to help students with their own customized learning modules.
In August 2017, Mr Anand Mahindra along with the Dell Foundation invested around 4 crore Indian rupees in NEST Education. Mr Anand Mahindra said he was really impressed by their endeavours.
Founded in 2018 by Indian Institute of Information Technology – Vadodara students Ankit Kumar, Mofid Ansari, Pratyush Singh, Rajat Dangi and Shubhendra Vikram, this Gurugram-based startup aim is to build a social network based on Web 3.0.
Their flagship platform is the social networking solution GoSocial, which allows users to take creative challenges by professional artists, photographers, and designers and get rewarded for how well they performed.
Hapramp Studio also has other tools like Flips which help writers and poets make their work more aesthetic and 1Ramp.Io where any social media creators earn a respective amount of cryptocurrency on one as they get for their work on any social media platform.
In June 2020, Mr Anand Mahindra announced via his Twitter account that he found an opportunity worth funding in Hapramp Studio with the help of an ex-Mahindra executive Jaspreet Bindra to find an “indigenous” Indian startup on the rise. As per various reports, he invested around 7.5 crore Indian rupees in the startup.
GenRobotic
Founders: Nikhil NP, Vimal Govind MK
Founded: 2015
Founded in 2015 by Nikhil NP and Vimal Govind MK, this Thiruvananthapuram-based startup specialises in the design and development of robotic-powered exoskeletons and robotic systems that can be controlled by humans.
In 2018, they released their flagship product named “Bandicoots”. These are fully automated robots for cleaning manholes across the country. This would eliminate the need for human intervention and would be a huge step forward in ending the social issue that still affects Indian society by the name of manual scavenging. They soon launched an updated version in Bandicoot 2.0 which was inaugurated by the Prime Minister of India, Shree Narendra Modi.
In October 2020, Mr Anand Mahindra, along with existing investor Unicorn India Ventures and SEA fund, managed to raise 2.5 crore Indian rupees in its Pre-series A round of funding.
Founded in 2017, this Chennai-based space-tech startup designs, manufactures, tests and launches orbital-class rockets for micro and nano satellites. Their flagship product is the rocket named Agniban which is capable of carrying up to 100 kg load across various orbits.
They currently work out of the National Center for Combustion R&D at the Indian Institute of Technology-Madras and they became the first startup to sign a pact with the Indian Space Research Organization (ISRO) to take help of the space agency’s expertise as well as facilities to build rockets.
In May 2021, AgniKul Cosmos raised around 80 crore Indian rupees from Mr Anand Mahindra, along with various other Silicon Valley investors, like Naval Ravikant and Balaji Srinivasan. It is one of the largest funding rounds for a private Indian space technology company.
Conclusion
As it can be seen, Mr Anand Mahindra has invested in startups in varying industries, be it space-tech like AgniKul cosmos, blockchain technology-based startups like Hapramp Studio, and so on.
One observation to be made is most of these startups actually want to change the world socially and to make the world, a better place. They want to go beyond pleasing their shareholders, or the venture capitalists and do something socially, such as wanting to end manual scavenging, showcasing the various achievements of women, and helping underprivileged children get better access to education.
While billionaires investing in social causes isn’t something new(the Bill and Melinda Gates Foundation comes to mind), the fact that Mr Anand Mahindra has invested a lot of money in these startups is not a fact that most of us know and we should take cognizance of it.
FAQs
Does Mahindra invest in startups?
Yes, Anand Mahindra is an active investor and has invested in startups like LocalCircles, DishCo, and Thinkerbell Labs.
Is Anand Mahindra a billionaire?
Yes, Anand Mahindra is a billionaire and has a net worth of $2 Billion.
The city of Pune is the cultural capital of Maharashtra and a hub for the automotive and IT sectors. Pune is a favorable destination for investments in India. It has paved way for several emerging startups. The city’s close proximity to Mumbai adds to its advantage in trade, business, and lifestyle. Thus, Pune is popular among investors seeking to launch their business. This post outlines some of the most popularstartups in Pune.
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Founder: Supam Maheshwari Year Founded: 2010 Industry: Baby Products
FirstCry Logo | Startups in Pune
FirstCry is Asia’s largest online store for baby and kids products. It caters particularly to the needs of parents expecting children or those with toddlers. In general, FirstCry offers a massive catalogue for children till their early teens. The venture was started by Supam Maheshwari and offers the best deals in products meant for kids. The endeavor aims to ensure that the customer gets the widest choice of top-rated brands and products at the best price in India. FirstCry is known for its service and the timely delivery of products.
Founders: Rishabh Gupta, Mayank Batheja, and Pranay Swarup Year Founded: 2010 Industry: Recruitment
Letsintern logo | Startups in Pune
Very few people know that Letsintern is a Pune-based startup. Letsintern is a platform for students to grab their favorite internships. Over 12,000 organisations have tied up with the company to streamline the process of hiring interns and employees. The platform claims to get more than 280,000 visits on its website and mobile app every month.
Letsintern was founded by Rishabh Gupta, Mayank Batheja, and Pranay Swarup in 2010. Aspiring minds, a job-finding platform, acquired Letsintern in 2015. After the acquisition, the company’s headquarters was shifted to Gurgaon.
InTouchApp
Founders: Sarang Lakare Year Founded: 2012 Industry: Mobile App
InTouchApp | Pune Startups
InTouchApp is a simple yet useful app that helps you manage your contacts. It was developed keeping businessmen and entrepreneurs in mind. InTouchApp allows you to save contacts from business cards. It automatically updates the contacts and assists in managing both personal contacts and business contacts. The app is free of cost on all major platforms. As of now, it has over 1 million downloads and manages billions of contacts.
The app was founded by Sarang Lakare. Sarang has 12 years experience in application development. He has a master’s degree and a PhD in Computer Science from Stony Brook University.
PortraitFlip
Founders: Sunny Choudhary Year Founded: 2018 Industry: Art and Handicrafts
PortraitFlip | Startups in Pune
PortraitFlip makes handmade paintings from photos and delivers them to the customer’s doorstep. You can order custom handmade paintings from its website. PortraitFlip ships worldwide and experiences many orders from the US, UK, Canada, Australia, and Singapore. The company flaunts a 100% satisfaction guarantee because it trusts the artists who makes these custom paintings with utmost precision. The paintings are hand-painted by artists in mediums like oil, charcoal, pencil, acrylic, coloured pencil, and watercolor.
PortraitFlip is famous for its ‘compilation portraits’ wherein the customers can convert characters from multiple photos into one painting. The company is also known to make pet portraits, couple portraits, and landscape portraits. It offers you customization options like size, medium, framing options, unlimited characters, custom messages, etc.
Mr. Sunny Choudhary, the founder, currently directs PortraitFlip. This Pune-based startup has made a revenue of $600,000 since its inception in 2018. PortraitFlip is targeting a revenue of $14,00,000 by the year 2021.
Helpshift
Founders: Abinash Tripathy and Bishampayan Ghose Year Founded: 2011 Industry: Business Solutions
Helpshift Logo | Startups in Pune
Helpshift is a business service provider. It offers smart solutions to businesses for maintaining and improving customer interaction. With the aid of Helpshift’s AI chatbots and other personalized products, businesses can automate their customer service tasks and focus on what matters the most. The startup also provides other related services.
Helpshift was founded by Abinash Tripathy and Bishampayan Ghose. It has received a total of $38.5 million in funding from different ventures in the Silicon Valley.
EarlySalary
Founders: Akshay Mehrotra and Ashish Goyal Year Founded: 2015 Industry: Fintech
EarlySalary logo | Fintech Startups in Pune
EarlySalary is a fintech startup that provides short term loans to salaried people. With the help of EarlySalary’s app or website, people can apply for hassle-free and instant loans up to INR 1,00,000. No pre-payment fees are applied on the loan.
EarlySalary was founded by Akshay Mehrotra and Ashish Goyal. Akshay is the CEO of the company while Ashish is the CFO. The startup has raised $23.2 million from different ventures.
MindTickle
Founders: Mohit Garg, Krishna Depura, Nishant Mungali, and Deepak Diwakar Year Founded: 2011 Industry: Business Solutions
MindTickle | Startups in Pune
MindTickle provides a sales enablement solution that uses data-driven analytics to show the impact of sales readiness programs on revenue growth. It is a readiness platform that creates an excellent sales culture, thereby permitting products to be sold quickly and with efficacy. It combines an award-winning platform and the best practice methodologies to improve sales performance and knowledge. The results of this combination include improved customer engagement, higher win rates, and bigger deal sizes.
MindTickle was launched in 2011 by Mohit Garg, Krishna Depura, Nishant Mungali, and Deepak Diwakar. It has raised INR 174 crores in Series B funding. Some prominent investors include Accel Partners, New Enterprise Associates, Canaan Partners, and Qualcomm Ventures.
DataTorrent
Founders: Milind Mukund Barve and George Michael Kelakos Year Founded: 2012 Industry: Computer Software
Data Torrent | Startups in Pune
DataTorrent captures real-time data and combines it with the existing data to generate insights. DataTorrent is useful for companies where millions of events need to be monitored on a per-second basis. It is a YARN-based application and is open-sourced as Apache Project Apex. This Pune-based software startup received $24 million in funds from Morado Ventures, August Capital, and AME Cloud Ventures.
Founder: Reema Sathe Year Founded: 2016 Industry: Food
Happy Roots | Startups in Pune
Happy Roots started as Reema Sathe’s vision to create a business model around healthy products. Happy Roots connects with local farmers for the manufacturing of delicious products like cookies, crackers, and other kinds of snacks.
Reema Sathe, the founder of Happy Roots, has received several awards such as Business Today’s Most Powerful Woman (2017), Nari Shakti Puraskar 2017, etc.
MarketsandMarkets
Founder: Sandeep Sugla and Aman Gupta Year Founded: 2001 Industry: B2B Research
Markets and Markets | Startups in Pune
MarketsandMarkets provides quantified B2B research and consulting. It provides data related to technology, new product offerings, and market performance. MarketsandMarkets currently serves 7500 customers worldwide. It includes 80% of global Fortune 1000 companies as its clientele. MarketsandMarkets provides high level analysis of major market segments and helps with the identification of opportunities.
It offers service to multiple industries such as aerospace, defense, biotechnology, pharmaceutical, mining, construction, healthcare, agricultural, automotive, and other industries. MarketsandMarkets provides reports on information related to market segmentation, patent analysis, forecasting solutions, market dynamics, and technology information. MarketsandMarkets has received a total of $56 million in funding from FTV Capital, Zodius Capital, and Mantra Ventures.
Plobal Apps
Founder: Atul Poharkar Year Founded: 2015 Industry: Software Development
Plobal Apps | Startups in Pune
Plobal Apps is an online commercial venture available for both Android and iOS users. It promotes Shopify and has a number of features like apply pay, promotional coupons, push notifications, etc. The app aims to increase sales.
Plobal Apps was launched in 2015 by Atul Poharkar. Atul is a graduate from Fergusson College who later went on to do his engineering from Maharashtra Institute of Technology. The company has around 50 team members.
Docplexus
Founder: Phanish Chandra Year Founded: 2013 Industry: Healthtech
Docplexus | Startups in Pune
Docplexus is an online community for doctors across India. It has more than 1 lakh doctors from more than 1500 cities with 89 specialties registered on its platform. Docplexus is the largest community of doctors online and continues to grow.
Phanish Chandra, the CEO of Docplexus, is a social entrepreneur who aims to connect patients and the Indian healthcare system through this app. He has skills in software development and this skillset was of great help to him during the Docplexus app’s development.
Founder: Kapil Shelke Year Founded: 2009 Industry: Automobiles
Tork Motors | Startups in Pune
Tork Motors is India’s first electric motorcycle company. Kapil Shelke is the founder and CEO of Tork Motors. Tork Motors was founded in 2009 with a vision to create a zero-emissions vehicle that could perform on par with petrol machines.
The key to Tork Motors’ success is the engineering of the motorcycle which reduces the cost of the vehicle and makes it affordable for middle-class Indians.
Repos Energy
Founder: Aditi Bhosale Walunj and Chetan Walunj Year Founded: 2017 Industry: Fuel Delivery
Repos Energy | Startups in Pune
Repos Energy offers doorstep delivery of fuel for industries to minimize diesel loss. Repos works on cloud-based technology and IoT devices. The customer orders diesel via the Repos App and a Repos petrol pump operator reaches the customer location to complete the diesel delivery. Repos Energy uses smart fuel dispensers to make transactions quick and easy. Repos Energy currently offers door-to-door delivery of diesel in around 65 Indian cities. Ratan Tata has invested an undisclosed amount in this startup.
ShoppinPal
Founders: Pulkit Singhal and Sriram Subramanian Year Founded: 2012 Industry: Business Solutions
ShoppinPal | Product based Startup in Pune
ShoppinPal provides software products for businesses to better understand their sales and management verticals. Some of its products are Stockup, Prosxdata, POS-ERP Sync, and eCommerce Sync. It also provides a suite of these offerings.
Pulkit Singhal and Sriram Subramanian founded ShoppinPal in 2012.
HotFut Sports
Founders: Pavit Singh and Nikhil Year Founded: 2012 Industry: Sports
HotFut Sports | Startups in Pune
HotFut is a sports development company which aims at providing world-class sports facilities to the people in India. It gives youngsters an integrated sporting experience that will help build sports in India at the grassroots level. The company also organizes tournaments for sports lovers and corporate events. Hotfut has an academy of its own where people come to play outdoor games.
Hotfut sports was launched in 2012 by Pavit Singh and Nikhil. Hotfut is currently operational in Pune, Hyderabad, and Mumbai.
Founders: Nitin Lahoti and Vikrant Bhujbalrao Year Founded: 2015 Industry: Funding
111 Startups | Startups in Pune
111 Startups is a not-for-profit organization. It is connected with more than 300 startups across India and helps them secure funding. The startup wants to encourage entrepreneurship and promote well-calculated, risk-taking abilities. 111 Startups focuses on IT professionals, engineers, students, and startups that are in the early stages of entrepreneurship.
111 Startups is the joint effort of Mobisoft Infotech and Pesh Group. The company was founded in 2015 and is headquartered in Pune.
Dark Reflections
Founder: Siddhi Shah Industry: Designer
Dark Reflections | Startups in Pune
Pune-based Dark Reflections Studio is a venture by Siddhi Shah, a designer. Originally from Chennai, Siddhi settled in Pune. The Studio sells dream catchers with the lowest price of a dream catcher being INR 300. It sells dream catchers for different occasions and in different sizes and colors. Dream catchers are generally used for décor and come in different sizes; hence, the price is determined accordingly.
Brandup
Founder: Shiv Singh Year Founded: 2006 Industry: Digital Marketing
Brandup Logo | Digital Startup in Pune
Brandup is a SEO and digital marketing firm in Pune. Brandup ensures that you get unique and recurring visitors by applying the right digital marketing tactics. Brandup provides services such as digital marketing, social media marketing, search engine optimization, organic marketing, support services, and online advertising.
Icertis
Founder: Samir Bodas and Monish Darda Year Founded: 2009 Industry: Contract Management Software
Icertis Logo | Startups in Pune
The company is headquartered in Bellevue, Washington with 12 offices globally, including an engineering office in Pune, India. Key investors of Icertis include B Capital Group, Ignition Partners, Premji Invest, Greycroft Partners, Meritech Capital Partners, Eight Roads Ventures, PSP Growth, and Cross Creek Advisors.
The company provides contract management software. It aims at improving contract management efficiency and compliance by providing access to contract lifecycle information across many devices, including smartphones and tablets.
Xpressbees
Founder: Amitava Saha And Supam Maheshwari Year Founded: 2015 Industry: Logistics
Xpressbees is the fastest-growing express logistics service providing end-to-end supply chain solutions. The Pune-based startup works with several e-commerce firms. Xpressbees has seen huge growth as online shopping has become world’s second-largest internet market.
Xpressbees raised $110 million in November 2020. It is spread over 2000 cities and processes more than 2.5 million orders per day.
We hope this post encourages you to move ahead with your business idea and achieve something great. If you know about other startups based out of Pune, let us know in the comments. We will connect with them and feature them in this list.
FAQs
Which are the top startups in Pune?
Some of the top startups in Pune are:
Xpressbees
Firstcry
Faasos
EarlySalary
HappyRoots
MarketsandMarkets
DataTorrent
Letsintern
Brandup
InTouchApp
How many startups are there in Pune?
There are around 3100 startups in Pune.
Is Pune good for startups?
The great weather, proximity to Mumbai, and network of many big companies makes Pune an emerging startup hub in India.
Indian military is one of the world’s most advanced and High-tech military, with a vast number of military personnel serving actively and in reserves. With the increase in threat from neighboring countries such as China and Pakistan, the Indian military has prepared themselves accordingly. The government Companies such as Hindustan Aeronautics Limited and DRDO are the base developers of military equipment. Along with them, the ordnance factories work hand in hand to provide quality arms.
But in India, the private players have always contributed to the design and development of modern warfare equipment. Most of these companies are well-known Indian Multinational companies trusted across India. From Ammunition to Shipbuilding and from small devices to large bulletproof armored carriers, private players always work as a backbone for the defense industry in India.
When it comes to manufacturing, we cannot forget the name TATA. Probably the most trusted company in India, TATA has manufactured a wide range of defense equipment for Years. The TATA Advanced systems limited(TASL) delivers quality missile systems, radar systems, UAVs, and other security solutions to the Indian military forces. Tata Power SED helps in the upgrade of defense equipment. Also, it provides digital software engineering solutions to the armed forces, border security sensors, underwater naval equipment, etc.
Apart from these, who doesn’t remember the TATA armored trucks used for several years? The TATA Aerospace and defense helps in the development of Aerospace defense equipment. Also, TATA has manufactured and designed armored vehicles for the Indian Army.
Reliance
Reliance Industries Defence Equipment Manufacturing Company
Reliance group is known to all for its widespread business and manufacturing across India. The Reliance Naval and Engineering Limited of Reliance Industries has one of the largest engineering infrastructures in the world.
Reliance Naval group helps in Naval systems development and Shipbuilding. It owns a large shipbuilding facility with a dry dock. The Navy and coast guard of India has got modern Hi-tech simulators and Weapons from Reliance Naval. Also, Reliance Naval is the first private company to receive contracts from the Government to build giant warships.
Mahindra
Mahindra Defence Equipment Manufacturing Company
The Mahindra group has manufactured defense vehicles for a long time in India. In today’s date, the Mahindra group has expanded its services in the defense sector. Along with armored carriers made for the Indian Army, the Mahindra group grows in other formats. Mahindra Aerospace is owned by the Mahindra Group and focuses on aerospace solutions related to the defense industry. The group mainly focuses on Utility aircraft and aerospace structural developments. This group is also associated with the production of quality steel products for the same.
Some of the well-known defense equipment by the Mahindra group are communication systems, border security solutions, radars, mine-protected vehicles, etc.
Adani
Adani Defence Equipment Manufacturing Company
The Adani group is one of India’s largest conglomerate companies. The Adani group has been an active participant in manufacturing and delivering quality defense equipment. The Adani Aero Defence and technologies limited has excellence in military design and systems integration services. The Adani defense manufactures UAVs and exports them to global markets as well as for usage In India. Along with this, the group also manufactures small arms for the military.
Kalyani Group Defence Equipment Manufacturing Company
The Kalyani Group is an Indian private company partnered with the Israeli Rafael Advanced systems to manufacture defense-related equipment. Recently the company received their BARAK missile kits for both the Indian Army and the Air force.
The Kalyani Group has partnered with some other companies to build a robust military infrastructure in n India. The group also got the responsibility to manufacture the ATAGS Howitzer guns for the Army. Bharat Forge under the Kalyani group develops and manufactures Armoured vehicles for the Army. Also, it Serves its technology in the aerospace sector.
Larsen and Toubro
Larsen & Turbo Defence Equipment Manufacturing Company
L&T is known across India as a soul engineering and construction company. But Larsen &Turbo also undertakes manufacturing and production of defense-related equipment and weaponry.
The skilled engineers of L&T manufactured Missile systems and launchers for the Indian military for years. Also, it helps in the design of many weapons and systems by working along with DRDO.
Ashok Leyland Defence Equipment Manufacturing Company
The solid and rigid stallion troop carriers are one of the best military vehicles offered by Ashok Leyland’s Defence wing. Ashok Leyland has manufactured thousands of pages, such as big armored trucks for the Indian Army. Ashok Leyland’s Diesel engines provide power to boats and generators for the military.
The group has also developed Mine protected vehicles and logistical support vehicles with modern technology available. Also, the group has supported the Artillery regiment by manufacturing cars for them to carry the artillery.
Alpha Design Technologies Defence Equipment Manufacturing Company
The Make in India project and India’s Government’s exposure to private entities have proven fruitful. Alpha Design technologies will produce electronic gears, assembly lines, simulators, and many defense-related structures for the Indian defense forces. Many other private companies (small and medium scale) also manufacture several small and essential equipment for the defense industry and support these private giants.
How profitable will be the private sector for the Indian defense industry?
Private companies are not new to the Indian defense market. Since the beginning, the Army, Navy, and Air force have been using equipment manufactured by private entities. But with extensive modernization and technology development, private companies are becoming necessary to support the defense industry.
With much more equipped infrastructure, better manufacturing capabilities, International collaborations, ànd a skillful workforce, the private players will be a gift for the Government. In today’s date, many new defense-related startups are emerging and are collaborating with private giants. The private sector also acquisitions a few public sector defense facilities to expand their production, resulting in much more advancement.
The private players are stepping in to make India a massive market for indigenous production by manufacturing new weapons and vehicles such as Kalyani M4 vehicles, ATAGS Howitzers, Surveillance radars, and many more.
With time, the Indian defense forces are getting more and more equipped with modern weapons and vehicles. India till today also has a high import rate in defense products, but the exports are comparatively lower. The private players will prove to be the most significant part of the military development in India. The Government, on its part, is putting its best efforts into introducing private entities in many defense-related fields and hopes to become fruitful shortly. And our defense forces will become more robust shortly with these developments for sure as it’s just the beginning.
FAQs
What are the Defence equipment manufacturing companies in India?
Here are the list of defence equipment manufacturing companies in India:
Private Companies
TATA
Reliance
Mahindra
Adani
Kalyani Rafael Advanced Systems
Larsen and Toubro
Ashok Leyland
Alpha Design Technologies Pvt Ltd.
Government Companies
DRDO
Bharat Dynamics
Garden Reach Shipbuilders & Engineers
Bharat Electronics Limited
Armoured Vehicles Nigam Limited (AVANI)
Hindustan Aeronautics Limited
What are the equipment needed in Indian Army?
Some of equipment of the Indian Army includes:
Individual Protection Equipment
Infantry weapons
Vehicles
Artillery
Missile systems
Air defence
Aircraft
Radar
How many defence PSUs are there in India?
There are sixteen Central Public Sector Undertakings under the administrative control of the Department of Defence Production, Ministry of Defence.
Company Profile is an initiative by StartupTalky to publish verifiedinformation ondifferent startups and organizations. The content in this post has been approved by Factoreal.
No matter how big an organization is, when it comes to marketing, there’s no dearth of mundane and repetitive tasks, such as email marketing, social media posting and even campaigns. Marketing automation platforms remove the hassle from marketing execution and allows businesses to streamline, automate, evaluate tasks and workflows – not just for the sake of efficiency, but to provide a more personalized experience to the consumers, eventually leading to higher conversions and business growth. However, these tools have become complex over time, difficult to operate and messy to integrate and customize.
Factoreal is a Bengaluru based startup offering an omni-channel customer engagement and marketing automation platform designed from the ground up to help marketers execute their job effortlessly and boost revenue. Taking a clean slate approach powered by the fuel of simplicity, it enables businesses to define end to end customer journeys in minutes, delivering hyper-personalized campaigns and capturing those micro-moments of engagement effectively.
Factoreal is a startup funded by Comviva Technologies (part of the Mahindra group), looking to disrupt the Omni-Channel Customer Engagement industry. It is a tool designed for marketers. The tool is Simple, Intelligent, and Effective.
The startup aims to make customer journey automation SIMPLE and AFFORDABLE for all businesses. They strongly believe that simplicity is the essence of universality.
The team started with only one guiding light, “To build the most trusted simplest platform”. Simplicity still remains the most important guiding principle for every decision they make. Whether it’s deciding the product roadmap or hiring – simplicity is always at the heart of everything they do.
Here are the top 5 challenges that customer engagement automation can help a business overcome:
Unengaged customer
Low lead conversion
Marketing inefficiencies
Lower than expected Revenue growth
High TCO
Factoreal – Customer Engagement Platform
Factoreal – Target Market Size
The marketing automation market size is growing at double digit CAGR and expected to be a USD 25 billion industry by 2024. The increasing need for automating repetitive marketing processes, retention of users for business growth, increasing demand for personalized marketing, and better predictive lead scoring are some of the major factors expected to drive the growth of this market.
Marketing automation software solutions help enterprises to manage the entire lifecycle of marketing channels effectively across various digital medium which is one of the major factor for adoption of these software by enterprise globally.
Aditya Dhruva is the Founder & CEO of marketing automation platform-Factoreal.
CEO of Factoreal, Aditya Dhruva
Aditya Dhruva, the CEO of Factoreal is a thought leader with a stellar track record of business innovation, strategy, and running profitable businesses. He has done his entrepreneurship education from MIT and is a graduate in Electronics and Communications. He has authored 5 patents and in his past, he has held various leadership positions at Comviva, Cisco and Nokia.
“There are two schools of thought in the startup world – One prioritizes time-to-market. Get in there as early as you can, get the bean counter flowing early, pivot and iterate to find a reasonably strong play.
The other evangelises getting the right product-market fit. In highly innovative markets with strong competition, getting the right differentiation and core value proposition is extremely important. In Factoreal we are favouring the second approach” – Aditya Dhruva, founder and CEO of Factoreal.
Factoreal Team
Factoreal – Parent Company (Comviva Technologies USA Inc.)
Comviva is one of the leaders of mobility solutions providers and cater to over two billion platform users globally. The technology products offered enables customers to increase revenue, operate profitably and make a drastic impact. It is a value-added services provider for mobile telephone operators. Comviva has customers in over 90 countries, In 2012, Tech Mahindra bought a 51% stake in Comviva.
Factoreal – How it Started?
Comviva Technologies has been a leader in Mobility Solutions for nearly 2 decades. Predominantly working with Telecom customers, the portfolio spans across Mobile Financial products, Messaging and infrastructure, customer value management and lifestyle solutions.
As part of the growth strategy for the group, they wanted to leverage their expertise in building highly scalable carrier grade solutions and bring it to an internet scale offering directly to the enterprises in a SaaS model. That was when marketing automation platform, Factoreal was born.
Factoreal is an omnichannel customer engagement and marketing automation platform, delivering best-in-class journey automation, channel coverage, and budget control. The product capabilities include:
Engagement automation
Let’s you automate the customer engagement lifecycle, you can ensure seamless, engaging, customer conversations everytime.
Simplest Workflow modeling and ready-to-use journey templates
Social ads & shares
E-mail automation
Real-time triggers
Omni Channel
Let’s you orchestrate and automate customer experiences across multiple touchpoints.
Let’s you use a credit store (FactCoins) to control all your marketing spends based on real-time needs.
ROI Analysis
Budget management
Ecommerce Integrations
With their pre-integration with ecommerce platforms like Shopify, WooCommerce, you have the ability to run all your conversion and acquisition campaigns right out of Factoreal – down to each product and customer.
Real-time actionable insights into the ecommerce journeys
Predictive analytics
Recommendations
Factoreal – Name, Tagline and Logo
Factorial (!) is the mathematical symbol for a multiplicative expression. The core value of the Factoreal Brand is to provide a multiplying benefit in every aspect to the user : experience, value and simplicity
The placement of the logo in the wordmark has been kept in the exact centre. This adds a dimension to the narrative of the brand story, implying that the user is receiving relevant data and facts in real time. The company’s product acts as a catalyst by highlighting the vantage points of data. The placement of the monogram also enhances the visual recall of the brand.
Factoreal logo
Bringing together every aspect, the monogram is a representation of marketing automation. The beauty of the monogram lies in the fact that it is also the mathematical representation of factorial itself.
It represents churning of a large amount of consumer data on an omnichannel platform to generate segmented, meaningful pieces of information, which helps you derive accurate marketing insights – all through a simple automated tool.
Factoreal’s revenue is subscription based and they have a Pay-As-You-Grow model allowing customers to increase their spend based on their business growth. The startup’s unique credit store concept (called FactCoins) enables customers to purchase pre-paid credits which can be used flexibly across campaigns, channels and ads.
The company care for their customers and given the current situation, they are going the extra mile in helping the small and medium businesses tide over the crisis with flexible plans.
Factoreal is funded by Comviva Technologies (part of the Mahindra group)
Factoreal – User Acquisition and Growth
While the team don’t disclose their customer base, they have been lucky enough to on-board a handful of paying customers within a couple of months of bringing their MVP to the market. But the journey is long and it has just begun.
Competitors of Factoreal are Klaviyo, Adobe, Hubspot, Salesforce Marketing Cloud, and Autopilot hq to name the few.
Factoreal – Advisors and Mentors
Manoranjan Mohapatra (CEO of Comviva technologies), and Dan Knowlton (Ranked among the top 100 digital marketing influencers) are advising the team of Factoreal.
Factoreal – Future Plans
It has future plans of scaling the business, growing the team, and launching new capabilities that help their customers achieve their goals faster. They are focused on delivering high customer satisfaction.
“Find a real customer problem to solve. You can definitely build a good business provided you’re constantly innovating on product, value and GTM. Any startup will go through it’s ups and downs – it’s important to try for the best but prepare for the worst. Be prudent in spends, save for a rainy day. Take care of your employees. And more importantly, hustle, hustle, hustle. There are no guarantees in life, but these will give you your best chance at success.” – Aditya Dhruva, founder and CEO of Factoreal.
Factoreal – FAQs
What is Factoreal?
Factoreal is a Bengaluru based startup offering an omni-channel engagement automation platform to help marketers execute their job effortlessly.
Who is the Founder of Factoreal?
Aditya Dhruva is the Founder & CEO of Factoreal.
Who are the Top Competitors of Factoreal?
Competitors of Factoreal are Klaviyo, Adobe, Hubspot, Salesforce Marketing Cloud, and Autopilot hq.
What is the Factoreal Revenue Model?
Factoreal’s revenue is subscription based and they have a Pay-As-You-Grow model allowing customers to increase their spend based on their business growth. The startup’s unique credit store concept (called FactCoins) enables customers to purchase pre-paid credits which can be used flexibly across campaigns, channels and ads.
India is one of the largest growing markets for the automobile industry in the world and Mahindra and Mahindra is one of a kind automobile company that has evolved and changed the markets too. Mahindra advertises and puts out content that is entertaining to the targeted people anywhere in the globe and by doing so, Mahindra has attracted a global audience for many years.
Mahindra and Mahindra has taken several steps in order to promote their products which are vehicles across the globe. The company decided to use the visual media, social media, physical media and the print media so that the people become aware of its potential products.
About Mahindra and Mahindra
Mahindra and Mahindra (M&M) is one of the largest private companies in India dominating the automobile industry for decades. M&M is known as a farm equipment unit and is also the 3rd largest producer of tractors in the world and it has two major operating divisions produces more than 100,000 tractors a year.
Mahindra and Mahindra sold around more than 85,000 in the year 2005, achieving a growth rate of 30 % in the previous year. Almost 6 million farmers in India depend upon this magnificent organization.
The company’s tractor exports to the regions like the US, Africa, and several other countries in South East Asia face close competition. The company set up its manufacturing facilities at multiple locations increases the complexity of the supply operations. Therefore, the company needed an integrated solution that is able to link all the plants to optimize costs and operational efficiency and respond swiftly to customer requirements.
History of Mahindra and Mahindra
The history of this giant company illustrates the role of leadership in transforming an ageing family business into a formidable modern business player which is indeed suitable for courses on managing the family business and all sorts of strategy.
Mahindra and Mahindra, a core conglomerate Mahindra Group, was founded by Mahindra brothers Harikrishnan, Jayakrishnan and Jagdish Chandra Mahindra along with Malik Ghulam Muhammad in 1945 as Mahindra and Mohamed, a steel trading company. Anand Mahindra whos is present Chairman of Mahindra Group, is the grandson of Jagdish Chandra Mahindra.
Mahindra & Mohamed changed its name to the current Mahindra & Mahindra in the year 1947 after India-Pakistan partition and entered the automotive manufacturing business when they started the licensed production of Jeep.
Currently, M&M operates six plants in India. Its Nasik plant, which started its operations in 1980 produces five different types of vehicles, which includes main models of Scorpio and Xylo, with an annual production of 200,000 vehicles.
M&M started its E-Business initiatives in 1995 itself. This Business started with the launch of a dedicated network across 8 manufacturing locations, 33 area offices and 4 branch offices. In the year 1996, the company launched its website mahindraworld.com in the month of June, which was one of the first corporate websites.
Anand G. Mahindra is the managing director of Mahindra and Mahindra group and is given credits for turning around his inherited family business into a highly professionalized multinational firm operating in diverse business segments.
He transformed M&M from a farm equipment manufacturer into a Utility Vehicle manufacturer. By the year 2008, M&M was the leader in the Utility Vehicle segment of India. The strategies resulted in the creation of Scorpio which is M&M’s Sports Utility Vehicle (SUV). It has been the company’s claim to fame in the national and international arena. Mahindra is now venturing into all sorts of segments in the automotive industry.
Products of Mahindra and Mahindra
Mahindra and Mahindra’s Tractor Market
Mahindra and Mahindra is the major player in the tractor world in India. After an amazing growth for a few years, the tractor market in India had stagnated during the years 1998-2001.
Mahindra has been selling its tractor automobiles and utility vehicles in foreign markets including the USA. Some of the components and raw products have been imported from abroad. M&M has a 100 % subsidiary in the USA, with a strong network of 100 dealers.
Part of the expansion strategy to build a global supply chain, Mahindra USA also signed an MoU with the Korean tractor organization called Tong Yang, according to them, Mahindra will source high horsepower and sell them around the world under the Mahindra brand name.
Mahindra and Mahindra’s Growth
Mahindra and Mahindra is India’s leading SUV manufacturer auto sales numbers which stood at around 37,925 units during the year 2015 and 36,328 units during December 2014, showing a growth of 4%.
Net Revenue of Mahindra and Mahindra
A huge amount of Mahindra’s growth has come from business acquisitions. In the span of last few years, the company had bought majority stakes in Korean automaker Ssangyong, IT Company Satyam Computer Services, electric car maker Reva, two-wheeler maker Kinetic, Punjab Tractors and Australia’s Gippsland Aeronautics.
M&M has also built globally competitive products in the automotive industry. The company exports its tractors to various countries and it is also planning to export the company’s flagship product, Scorpio to the US and Europe.
Company’s Future Plans
Mahindra and Mahindra company’s future plans include entering into a variety of segments in the automotive segment using its Research and Development capabilities.
However, the new and emerging market companies like Mahindra suffer from various challenges like institutional voids, constant changes in consumer behaviour and lack of brand recognition, that test their ability to compete with global giants. However, the low-cost model alone cannot always formulate a winning strategy.
The Bottom Line
Mahindra and Mahindra also makes a partnership with multinational companies securing the future of itself. The company has touched many platforms and established itself a secure place in the Indian as well as global market.
