Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Mad Influence.
This age is often regarded as “the social media age”. With the increasing number of social media users, influencer marketing is becoming an important component of marketing strategy for many brands. The increasing popularity of influencer marketing can be gauged from the very fact that Google searches for the term ‘influencer marketing’ grew 1500% over 3 Years, from 2015-2018. Social Media today is flooded with influencers and that too of many types – Mega, Macro, Micro, Advocates, Referrers, and Loyalists. If you too are planning to leverage influencer marketing for promoting your business, and wondering how to do it best, ‘Mad Influence’ is the place to be.
It is one of the Best Influencer Agency in India .Read more about Mad Influence Company Profile, Challenges, Founder, Revenue, logo, tagline, etc.,
This platform connects brands to influencers across various social media platforms, so that brands can find the best influencers for attracting customers. Mad Influence is among the top 10 infuencer marketing agencies in India.
StartupTalky approached Mad Influence CEO Gautam Madhavan, to get a better picture of how the company is simplifying influencer marketing for brands.
Mad Influence helps build the brand through influencers. From the amplification of content to the creation of content – Mad Influence does it all for the brands. It brings together talents, content creators and influencers to create amazing influencer marketing campaigns for brands.
What we offer is solution for humans by the humans. Real life Influencers spreading word of mouth and promoting a brand or a service in real time is the best way to market anything and that’s what we do – Mad Influence founder Gautam Madhavan says emphasizing the services provided by the company.
Mad Influence provides the brands with a dedicated dashboard, and with the help of an integrated Artificial Intelligence tool built-in on their platform, Mad Influence helps brands get real time analytics of their influencer campaigns and track performance. The platform also helps brands to access between thousands of influencers with just one click.
Gautam Madhavan is the founder of Mad Influence. A commerce graduate by qualification, Gautam, worked with various organizations in marketing and business development roles before starting his own venture. He also founded ‘Go Dutch India’, a reward based crowdfunding platform, prior to plunging into the influencer marketing domain.
How was Mad Influence Started
Mad Influence was started with a vision to connect humans digitally and build a sustainable community of content creators.
The idea clicked Gautam while he was attending a conference. Gautam noticed that while there was just one speaker speaking at the conference, there were many listeners who were not only interested to listen to the speaker, but also were serious enough to take the learnings and implement in their lives. This made Gautam to think of a platform that brings together many influencers and content creators, who could bring about a large impact on a larger audience. Thus Mad Influence came into the picture.
The platform was started on January 1st, 2018. Since then, they have on-boarded over 10,000 content creators, influencers, and brands across India from multiple networks including Facebook, Instagram, Tik Tok, YouTube, Twitter, etc.
Mad Influence – Startup Challenges
During the inception of Mad Influence, the concept of Influencer Marketing was new. This created a havoc of lack of trust with much less market knowledge. This also effected the startup to hire freshers in the influence marketing domain.
Though this still remains an issue, but things have changed considerably over the years. Maintenance of cash flow in this field is a struggle. As it is necessary for the startup to pay its creators on time, in order to not lose credibility. But on the other hand, the payment schedules of clients is different.
In order to overcome the challenges, Mad Influence conducted workshops across Delhi for influencers, teaching them how to create content, monetise and grow.
The team also replicated this initiative in other cities like Mumbai and Chandigarh. It help influencers with content production, which enables speeding up the entire process of influencer marketing.
Regarding the imbalance in Cash flows, the team figured out a financial cycle set up with each customer and made sure that the mutual agreement is relied upon at all times. It has solved a lot of cash flow cycles compared to the previous ones.
Mad Influence is all about bringing the digital influencers to come together and create immersive content to engage with their audience and upsell. To achieve this, Mad Influence is created as a community, where the members are passionate and Mad about Influencing, Mad about creating, Mad about everything they do. Hence the name Mad Influence.
MAD is not a word, it’s emotion here – the Mad Influence founder, Gautam Madhavan says
Mad Influence Marketing Agency – Be the Brand
Mad Influence’s tagline is ‘Be the Brand’
As we cater to the digital community who are normal human beings and not real time celebs , we want them to become a brand first and then Influence later. This makes us work harder to make every associated creator with us to build a self sustaining brand for himself or herself – Gautam quotes speaking about the idea behind the tagline.
As far as the logo is concerned, the MAD is designed in such a way that M looks like a magnet and the Influence that’s written beneath that means that MAD attracts Influence.
Mad Influence Logo
Mad Influence – Revenue
With initial investment of Rs.1 Lakh , Mad Influence started as an influencer marketing startup in 2018. Currently, its revenue is over 50 lakh per month
The platform recently won a place in the Top 100 Marketing Startups in Asia at MadCon Dubai.
Mad Influence – User Acquisition
What helped the Mad Influence team best regarding user acquisition and retention is their approach to clients. They take their client’s projects personally like it’s their own brand. This helps the brand to open up with them more genuinely. Proper understanding of the client’s needs helps them serve the clients in the best possible way.
Today, Mad Influence is working with almost all the leading Music Labels and Movie Production houses of Bollywood and Pollywood and soon they plan to collaborate down south.
In terms of brands, they are already catering to the Fortune 500 brands like Puma, Idea Cellular, Colgate, etc and also the upcoming startups in India like Oyo Rooms, Club Factory, Alibaba.com, etc and soon would be planning to build sustainable yet affordable solutions for every brand that enters India. Mad Influence is the official agency Partner of TikTok in India. Mad influence is also the official influencer partner of T-Series, which owns a 90% market share in Bollywood music.
Mad Influence – Future Plans
With growing advent in technology, the startup is on a verge to build various Internet Products in field of AR (Augmented Reality), VR(Virtual Reality) and AI(Artificial Intelligence) to support business. An automated dashboard is being built for influencers and brands, This will help them make the process more sophisticated and reliable.
Mad Influence – FAQs
What is Mad Influence?
Mad Influence is one of the best Influencer Marketing agencies in India. It helps you build your brand by connecting brands to influencers across various social media platforms.
Who is the Founder of Mad Influence?
Gautam Madhavan is the founder of Mad Influence.
What is the tagline of Mad Influence?
Mad Influence’s tagline is – “Be the Brand”.
What is Influencer Marketing?
Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Influencers have specialized knowledge & insight into a subject. Their pre-existing presence in a niche helps brands to connect with their prospective/existing customers.
What does Mad Influence offer?
This platform connects brands to influencers across various social media platforms so that brands can find the best influencers for attracting customers. Mad Influence is among the top 10 influencer marketing agencies in India.
Who is an influencer?
An influencer is the people who have the power to influence the audience and customers by their established reputation and expert-level knowledge in their field.
Influencer marketing is the type of promotion that relies on using key pioneers and personalities to drive your message to the bigger market. As opposed to promoting to an enormous gathering of shoppers directly, you rather procure or pay influencers to get the word out for you. Influencer promoting regularly goes connected at the hip with two different types of showcasing: web-based life advertising and substance showcasing. Most Influencer battles have a type of internet-based life segment, whereby influencers are relied upon to get the message out through their social channels.
Numerous influencer battles require a substance component wherein you may make content for the influencers, or they make the substance themselves. Even though web-based life and substance advertising regularly fit inside influencer crusades, they are not synonymous with influencer promotion.
The impact on the economy has changed how we purchase things. About 67% of advertisers report that they are occupied with some type of influencer marketing, a number that is probably going to grow as web-based social networking influencers acquire standard presentation. The influencer economy is moving towards increasingly streamlined arrangements, grasping instruments like influencer systems, coordinating stages benefits, and automated processes to assist brands with tapping influencers more effectively.
Brands who aren’t a piece of this economy are losing control. Customers currently control the purchaser’s adventure, and they are becoming more enthusiastic with the advancement of computerized promoting. Here are some drawbacks of computerized
40% of advertisement income lost to promotion obstruct by destinations that target recent college grads – President of IAB.
$7.2 Billion evaluated worldwide misfortunes to bot extortion in 2019.
56% of paid, for advanced promotion impressions are never observed.
62% of customers trust marks less.
A colossal 66% of clients are overpowered by such a large number of web-based promotion of messages, and 20% of purchasers would blacklist a brand in light of inordinate advertisements. Advertisers should think about influencer content since it gives the ideal fix to “promotion weakness” and unlike conventional advertisement crusades, doesn’t convey genuineness.
Brilliant brands are battling this by utilizing influencer marketing in India to make a continuous discussion with shoppers, perceiving that they are impacted by various individuals at various times in different ways. Rather than unavoidable losses from advanced promoting, brand social and substance showcasing, the influencer marketing in India goes past reach and snaps to consistent commitment and discussions that drive trade. This gives you measurements that issue and line up with your business objectives, some of which are:
Pulling in new clients.
Expanding rehash buys.
Driving client dependability.
Augmenting client lifetime income.
The Influence of influencer
Shoppers need genuine voices, not anonymous deals administrators who utilize a similar old stunt. Advertisers can’t overlook influencer marketing in India anymore since content makers can drive business development and convey credibility that draws in with crowds. Envision a large number of voices having valid discussions about your image that hold influence in a manner your voice alone never could. That is the intensity of influencer marketing. The scope of influencer marketing in India is very high as consumers in the country are easy to mould and influence.
How Does Influencer Marketing Work?
If you’re a marketer and feeling the pressure of delivering more revenue while having less control over messaging, you’re not alone. The landscape of marketing has changed significantly and consumers determine the messaging they want to see. Brands no longer have center stage, consumers do. If you want to be a part of consumer conversations, you have to play by their rules. Social media is where consumers are having conversations today, and one of the most impactful products to emerge is that of influencer marketing in India. So how does influencer marketing work?
At a high level, it is a form of branded engagement where marketers connect with those who boast prominent social footprints. The goal is to plug into new communities and connect the brand/product to new audiences through the voice and trusted relationships of the said influencer.
How Does Influence Marketing Work?
Authentic content creates trust. People gravitate toward digital influencers because they value the content that they create. Developing strategic relationships with these influencers allows brands to incorporate their messaging into that content and share it with consumers through a trusted source. To make the most of this opportunity, brands must allow influencers the ability to stay true to themselves when working on sponsored content.
Insincere or irrelevant content will rapidly erode an influencer’s power by reducing their followers’ trust in them. If brands want to be relevant to consumers, they must think of media as a way to attract, engage, and convert prospects. That means meeting consumers with content they care about and trust. Working with influencers is an effective way to fuel a conversation about a brand using trustworthy content.
Influencer Marketing Growth
Since influencer marketing results in engagement, it also results in earned media. Influencers are experts at generating discussions online, and the content they create on behalf of a brand is talked about, shared, and reposted. That is earned media. Earned media is trusted more by consumers. When influencers write about their own experiences and share compelling content about a brand, it can have a dramatic effect on their audience.
Online activity is a core part of the decision making process. In today’s digital world, people can access information about products long before they reach a brand site. They turn to their peers online for recommendations about products, they look for information through search engines, and they read product reviews. Therefore, it makes sense for brands to partner with social media influencers. They can share product and brand information that shapes purchase decisions.
Social media has changed the way brands interact with consumers by fostering an environment where consumers have immediate access to information. Through social media, people gather input about brands and products and then make purchase decisions based on what they discover. Successful brands leverage social media to stay connected with consumers by actively participating in this online dialogue. However, advertising is not the same as being part of the conversation.
Growth of Influencers
How To Start An Influencer Business?
Like any advertising strategy, an influencer program requires focus and arrangement. You won’t discover vital achievement just by sending free things out to everybody who asks or to your current companions and associates. So, here are some steps to start an influencer business,
Discover Influencers And Decide What To Pay Them
Much like any system, exploring is the initial step. Pick the system you need to concentrate on first. You can generally extend to different systems later; in case you’re starting out, stay with one. In a perfect world, your image should as of now have a nearness on this system and knowledge of it. Socioeconomics fluctuates on each system.
The business you’re in matters when you want to actualize an influencer showcasing procedure. Magnificence and style brands sparkle on Instagram and YouTube. The computer game industry overwhelms on Twitch. During your examination stage, investigate the kind of influencers you’re keen on. Are you going for big names with monstrous followings? Or micro-influencers with under 2000 supporters? Maybe something in the middle of in the 5–10k range is more your inclination. Whatever you choose to concentrate on will decide your spending limit.
Pay shifts fiercely, so do see the regular rates for those influencer types. Micro-influencers will, in general, be centered around a couple of themes and acknowledge items. Some micro-influencers work freely while others might be spoken to by an organization or system. Bigger records and big names will require payment and may even experience an ability organization.
One approach may be to contrast your desires for influencers with different firms, and measure the spending limit for a video generation association’s work in making promotion for you versus an influencer making a video. It might appear at first as if passing judgment on the estimation of influencers is erratic; however, this sort of approach will give you a commonplace purpose of examination and complexity.
How To Do Influencer Marketing In India
In 2019, Influence.co distributed the results of its examination into Instagram influencer installment. It evaluated the normal expense per Instagram post and found:
The general normal cost was $271 per post.
The normal cost for miniaturized scale influencers with less than 1,000 supporters was $83 per post.
The normal cost for influencers with more than 100,000 supporters was $763 per post.
Research is critical and you’ll wind up coming back to this progression frequently all the while.
Management And Budget Allocation
You now have some idea on what to pay influencers and decide your spending limit. Factor in time for arranging, executing, and surveying your technique. Running a fruitful influencer advertising effort is anything but a set-it-and-go kind of technique. It’ll include cautious checking and development.
In contrast to an increasingly robotized advertisement procedure, influencers are human and some may fall behind in their duties to post on schedule or make blunders in your mentioned labels or invitations. You’ll have the opportunity to be more active with these connections and refine your methodology by gaining experience about what works and what doesn’t in your specialty.
On the off-chance that you have the opportunity and cash, consider setting up a conventional envoy program. Fujifilm uses its envoys in new item dispatches. With an assortment of picture takers and videographers available, the organization is ready to broaden its feed to feature what Fujifilm gear can do.
Consider setting up a proper diplomat program. For brands that need a more extensive pool of influencers, employing an influencer advertising office who will do the examination and coordination is a decent plan.
Settle On Objectives And Message
The two most regular purposes behind utilizing influencer advertising are to raise brand mindfulness and increment deals. Rather than setting this wide focus as your two objectives, it will be better to commence your technique by focusing on what your image’s needs are. Maybe you need to build your client base in a more youthful demographic. Or, you need to venture into another client bunch with another item. You may need to skip drifts and use influencers to discuss your image esteems.
Your message is similarly as significant as your objective. While you would prefer not to smother an influencer’s inventiveness and uniqueness, you don’t need them to present something random on your crusade. Decide how you need to structure your influencer advertising efforts and message so you can adhere to it later on.
Survey And Change Your Procedure
Regardless of whether your influencer showcasing effort is continuous, you should have pre-decided dates on which you’ll gauge the procedure. The link below will help you in understanding how to follow your outcomes. Not all battles are effective but rather ideally, you’ll learn something new with each one you become a part of.
The best influencer marketing platforms in India are:
1. Plixxo
Plixxo is one of the greatest influencer promoting stages in India with more than 26,000 influencers. Propelled by POPxo organizer Priyanka Gill, it takes into account both influencers and brands. Bloggers, YouTubers, big names, Instagram influencers, and grounds influencers can join this stage. Brands can likewise welcome a huge number of influencers through Plixxo for going along with them in their promotion efforts. To put it plainly, Plixxo helps in streamlining influencer battles for brands.
Plixxo Influencer Platform
For influencers, Plixxo is a stage that checks their profiles, reach, and details. It demonstrates whether they are bonafide influencers. Plixxo is a successful business age instrument that enables them to get paid brand battles. Likewise, it additionally empowers influencers to help their crowd through online networking posts. For brands, Plixxo makes looking for influencers simple. It enables them to dispatch battles involving a thousand influencers and makes running influencer crusades simple and bother free.
2. Influencer.in
Bragging a base of more than 25,000 online networking bloggers and influencers, Influencer.in allows you to locate the privilege influencer for your image. Through ‘Influencer Discovery,’ you can get an vantage view of an influencer and decode if he or she is the correct counterpart for your image. The customers who keep Influencer.in going incorporate Hike, Himalaya, Axis Bank, Nykaa, and SHAREit.
3. Mad Influence
With 10,000+ influencers crosswise over India, Mad Influence is one of the main and the best influencer marketing platform in India. Its key target is to bring gifts, content makers, influencers, and brands together and achieve astounding outcomes together. Its classifications are extremely huge and spread across domains—from Automobiles to Education, and Health to Religion. Mad Influence has served more than 50 brands till date. The stages that Mad Influence takes a shot at include Facebook, Twitter, Instagram, TikTok, and YouTube.
Mad Influence
Key administrations incorporate Brand Activation, Event Promotions and Integrations, Social Media Campaigns, Content Curation, and Product Reviews. Top brands served by it incorporate Dharma Productions, TikTok, T Series, Hotstar, ALTBalaji, Sony Music, HCL and others.
4. PulpKey
PulpKey is an Indian influencer showcasing stage where brands and makers work together to recount stories. You may either login as a brand/agency, or as a creator/talent manager. To sign in as a creator or a talent manager, you either need to have at any rate 2,000 supporters on Instagram, or at least 500 endorsers on YouTube.
PulpKey additionally needs to address and take care of issues relating to the advancements completed by influencers and the absence of trust among purchasers and brands. Their not-too-bad program of eminent customers incorporates Wego, HelloDhobi, Hypstar, Bombay Shaving Company, Happn, and some more.
5. Winkl
Bengaluru-based Winkl helps bloggers, influencers, and substance makers in making their very own media units for displaying their work to companions, get inputs, and interface with brands to chip away at joint efforts.
Winkl Influencer Platform
It expects to turn into the most sought-after influencer showcasing stage in India and become the favored advertising channel for brands, a medium to assist them with collaborating with influencers for accomplishing business results. Top customers incorporate Flipkart and YGL.
6. Eleve Media
Eleve Media helps in ideating brand battle methodologies and sponsorship them with compelling promotion arrangements to convey top-notch commitment for the brand. It plays out various capacities like distinguishing the perfect individuals as indicated by area, specialty, reach, and different measurements. It likewise empowers the brand in utilizing content crosswise over stages, scaling impact, powerful estimation and examination of battles, and giving counseling administrations too.
Brands who trust Eleve Media incorporate goliaths like Amazon, Coca Cola, Chevrolet, Lays, Honda, Bacardi, Airtel, Philips among 25+ other top brands.
7. StarNgage
StarNgage is a worldwide influencer showcasing stage with nearness in India. It also assists in examining, altering, overseeing, and estimating the informal advertising efforts on Instagram. Through StarNgage, brands can accomplice Instagram influencers for pulling in and drawing in clients by conveying important, accommodating, and customized visual encounters. StarNgage also tracks, dissects, and benchmarks a huge number of Instagram profiles which guarantees the accomplishment of Instagram crusades.
8. Blogmint
Blogmint is said to be Asia’s first item based influencer showcasing stage and one of the first influencer advertising stages (in quite a while) which associates brands with social influencers – Bloggers, YouTubers, Twitteratis and Instagramers. Outstandingly, this stage helps in recognizing and connecting with influencers to make amazing social and video content. With more than 29,000 influencers and 900 brands/organizations, Blogmint is amongst the favored commercial centers for influencer advertising.
By 2020, worldwide influencer advertising is estimated to be a $20 billion industry. Of this, India represents a juvenile piece, somewhere in the range of $75 and $150 million.
As it were, it is a current rendition of customary superstar underwriting. Brands team up with “influencers” who have a reliable background and could influence their devotees by connecting promotions to the brands’ offerings.
Most brands in India have distributed between Rs1 lakh and Rs10 lakh ($1,409-14,091) each as their influencer promoting spending plans this year as per an ongoing study. The sizeable binge spend is simply going up, with 72% of Indian firms intending to expand their spending via web-based networking media influencers, of all shapes and sizes, in 2020, the report said.
Brands have chosen influencers based on their fan following. In any case, this has changed as of late, especially since devotees can now be purchased. A study has discovered that Indian influencers on Instagram have 16 million counterfeit devotees.
Also, greater the superstar, more the expense. Priyanka Chopra and national cricket crew captain Virat Kohli, with 45 million and 42 million adherents on Instagram, individually charge well above Rs. 1 crore per post. In the interim, influencers with more than 500,000 supporters energize to Rs. 7 lakh per post, and nano and small scale influencers, who have under 5,000 and 30,000 devotees individually, charge Rs. 8,000 and Rs. 18,000 per post.
Obviously, with incredible power comes extraordinary duty. Since influencers with eager fan-bases can influence enormous crowds, the Advertising Standards Council of India (ASCI) is keeping a nearby watch. The advertisement controller is taking a shot at rules for web-based social networking influencers, individuals who advance items on the web to help clients settle on educated choices concerning their online buys.
Influencer Marketing – FAQs
What is the Importance Of Influencer Marketing In India?
The impact on the economy has changed how we purchase things. About 67% of advertisers report that they are occupied with some type of influencer marketing, a number that is probably going to grow as web-based social networking influencers acquire standard presentation.
How much do influencers charge per post in India?
Well, that depends upon the no. of followers influencers have. Like, Influencers having over 500,000 followers, the rate per post can vary between 1.5 Lac to 7 Lac.
What are influencer marketing platforms?
An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms.
What is Instagram influencer marketing?
Influencer marketing takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign.
Which platforms do influencers use?
Influencers use a variety of influencer marketing platforms to get discovered by brands and to track their progress too. They also use social media scheduling platforms to regularly publish their content on social media. Among social media platforms, Instagram is the most popular platform for influencer marketing.
How to build an influencer marketing platform?
Here’s how you can build an influencer marketing platform in 5 simple steps:
Plan the platform features
Develop the platform and select the target social networks
Start accepting influencer applications
Grow your influencer database
Collect valuable data on engagement, audience, etc
Chayanika Goswami
