StartupTalky

Tag: Low budget Marketing

  • Top 13 Best Marketing Strategies for Your Product Launch

    While starting a business, a creator’s main focus is to develop a product for the consumers, when the main deed is done, another significant step comes up, which is to launch that product in front of your audience. Every creator has the dream of launching their product with huge pomp and show, in a way that will be able to gain the attention of their audience. For this, the prototype has taken shape; the long time spent in the R&D phase has borne fruit, but the major task is till and that is preparing for the product launch.

    The big day is a make-or-break situation; propagating the right message could do wonders and the opposite can reduce an ingenious invention to shambles. To help with such kinds of scenarios, it’s essential to have a well-crafted, effective product launch marketing plan. In this article, we will talk about the marketing strategies that can be used while launching the new product of your business.  

    SEO Should Be Perfect
    Invite Some Spokespersons
    Build a Database
    Identify the Target Audience
    Share and Let Others Share
    Prepare Your FAQs
    Customer Service Efficiency
    Prepare Creative Video Graphics
    Improve Your Website Speed
    Write a Great Press Release
    Don’t Forget to Add Discounts and Freebies
    Indulge in Email Marketing
    Set Ambitious Goals

    Best Marketing Strategies for Your Product Launch

    A business will only survive when the marketing is done correctly, it becomes more important while launching a product. A product launch has to be done right so that it can attract the attention of the audience. Below are some marketing strategies that one can follow, while a product launch.

    SEO Should Be Perfect

    As it says, ‘what’s best should be at the top’. The relevancy of the quote matters in the launching of your product in the market, as the product should have visibility when it comes to search engines. Aim for the first page when someone types the product’s name.

    After all, it’s a well-known fact that users rarely go through the search results starting from the third page because no one has time to ponder over things. We search, and we click that first option, right away, so use the keywords that can convey the intended information concisely and something for the audience to remember, the website layout counts as well.

    Make sure that the first few lines of the website pack the punch because sites like Google tend to ignore meta-descriptions when listing the website in the search results. For the purpose, you can use a trained SEO specialist.

    Invite Some Spokespersons

    Remember seeing your favourite celebrity talking about a specific product and how it has changed their lives? This is the old yet useful trick up on the sleeves by business professionals, that is hiring a spokesperson for their product who will talk to the audience directly and will promote the brand. This spokesperson has to be famous and influential enough to grab the attention of your potential customers.

    Interacting with the media and industry specialists can tilt the results in the product owner’s favour. And that’s what spokespeople are best at. Hire the right person for the job, those who can relay the necessary information as and when required while maintaining the recommended standard. CEOs are the driving force behind this workforce so no compromise when it comes to choosing executives and industry experts. Also, you can invite some celebrities to your product launch.

    Build a Database

    Setting aside the target audience, the management behind the product launch should have a list of media persons, influencers and reporters, after careful analysis and comparison to ensure the message reaches the target audience and the market. The more it’s promoted and shared, the more it reaches the audience.

    Identify the Target Audience

    Attracting new customers to buy a product is just like an impossible wish coming true. There are two ways of marketing, one is you can launch an ad campaign without identifying your target and hoping for the best. Another is, you have to put time and effort to research your target audience. You can also use social media to engage with different communities where you can get to know about the current market demand.

    So, it’s imperative to identify the product’s target audience to reach them with the right strategy. Also, once you launch the product, not everyone would have the ‘I’m going to buy it, immediately’ mindset. So, there’s a high chance that remarketing may be required, depending on the mental phase that the customer’s undergoing.

    Share and Let Others Share

    Word of mouth publicity has been there for ages and shall continue to be so but the medium has surely become modern. Ensure that the content about the product is shareable, through mediums such as Facebook, Twitter, and other social media platforms. This brings in a new audience that may not have been a part of your checklist earlier. Use social media as the new hotshot for amazing marketing.

    Prepare Your FAQs

    At the product release conference, not being bombarded by questions from inquisitive souls is a no-brainer. Prepare the FAQs well in advance, covering a range of possible questions that may arise. A few would be genuine while others would be sole to undermine the product. Be equipped to face them boldly and without any fear.

    Customer Service Efficiency

    The term ’24 hours, seven days a week’ exists for a reason: customers are relentless. They would go to any lengths to have their queries and complaints resolved. So, having a customer service cell, adequate in both quality and quantity, is more than a plus point; they are a necessity and the backbone that supports the product’s life-cycle after its launch. Also, make sure that you are not only listening to the problem but also doing your best to solve them, to satisfy your customers.

    Prepare Creative Video Graphics

    Visualizations play a major role in leaving a positive impression on the customer’s mind. Moreover, they help in making a unique identity for the product, just like a brand logo. For example, if one shows you the image of a tick mark, it takes less than a minute to guess the brand’s name. To build such kind of presence, the graphics have to be done using the best resources available to create a stunner.

    A great video describing all the qualities of the product will straight up hit the people in their brain rather than some long slides show. So, do create an innovative, interesting and if possible funny video to engage your customers. You can either hire a freelancer to get this work done or you can also use tools to create it on your own.

    Improve Your Website Speed

    It is not only irritating but also unprofessional if your website takes a lot of time to load. A sharp and good website helps in building a better user experience which in return will create the image of your product as well as your business. Hire experts if you can who will use their coding knowledge to fix and improve your website.

    Write a Great Press Release

    We all know the press can make or break any deal. So, don’t hesitate to write an epic press release. The document should encompass the what, why, when, where and how’s of the product. Start with the most important details, followed by the descriptions and extended details. Share it with journalists, post it on social media and take the assistance of bloggers. Another tip is to get in touch with bloggers, make a repertoire of relevant blogs that can aid in marketing and publicity.

    Don’t Forget to Add Discounts and Freebies

    We all love when there’s something extra that we get as an offer at no additional cost. Offer freebies with the product, create special discounts exclusive to those who attend the launch day. This is much more than a marketing plan, it helps build that niche following that stays with the product’s life through thick and thin.

    Indulge in Email Marketing

    One of the professional ways to market your product is through Email Marketing. Create a proper Email list with the help of Email management tools and create a personalised message and convey to them what your product is all about.

    Set Ambitious Goals

    Moments like this don’t come often; aim big and work hard to achieve it. Be mentally prepared for the launch day, build the required hype and then leave things to unfurl naturally. Too much meddling for the sake of perfection can have undesired consequences. Make sure your presentations are great, you are filled with confidence and everything is on board. Then, you will have the perfect launch of your product, the way you want it to and the way you dream about it.

    Conclusion

    The launch of a new product has to be done carefully, the success of the product depends on it. Once you gain the attention of your potential customers through the launch of your product, it will be a step toward the success of the product.

    FAQs

    What are the 4 Ps of marketing?

    The 4 Ps of marketing are, place, price , product and promotion.

    What is product launch strategy?

    A product launch strategy is a planning that is made to deliver a new product in front of audience

    What makes a product launch successful?

    The product launch can only be successful, if you are able to identify the right market, right way of marketing the product and at right time.

  • Top 10 Low-Cost Marketing Strategies for Startups

    In marketing, you have to spend money to make money. However, the rise of social media and digital marketing has made it easier and quite inexpensive to market a business. Even small business owners can be creative with their marketing ideas and strategies. They can reach targeted customers with effective and low-cost marketing ideas for startups.

    Creative marketing strategy is very essential for any business, be it a large corporate or a local business. Advertising is the core of marketing, so it becomes important for the decision-maker to form such a marketing mix that leads to maximum profits and a large volume of sales. Advertising is often considered to be an expensive approach to reach a wide customer base.

    Learn Low-Cost Marketing Technique by Dr Vivek Bindra

    In this article, you’ll find the best low-cost marketing ideas for startups that could help to market your business.

    1. Google My Business Account
    2. Content Marketing
    3. Business Cards
    4. Be a Sponsor
    5. Social Media Marketing
    6. Search Engine Optimization
    7. Build Your App
    8. YouTube
    9. Participate in Social Events
    10. Referrals

    Conclusion
    FAQs

    1. Google My Business Account

    Creating a Google My Business account can make your business show up in Google searches and people can easily find you. Your business will also be visible on Google maps which is a plus. Moreover, it will help you to have a market without spending a penny.

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    2. Content Marketing

    Content marketing is one of the least expensive marketing strategies that is focused on creating, publishing, and distributing content for a targeted audience on the internet. And it is often used by businesses to attract and generate leads, expand their customer base and increase their online sales. It does not require a large chunk of investment. There are many approaches you can use, such as setting up a blog for your business where you can add new and interesting content every few days that keeps your readers informed and entertained.

    Infographics, videos, podcasts, ads in newspapers, posters, etc. are such startup marketing ideas that pertain to content marketing when they are uniquely and interestingly used to grab the attention of the customers. For example, Amul uses clever ways to bring up social topics in their promotional posters. The use of social commentary is a very engaging tactic as people have opinions about them. They react more and that leads to increasing engagements which are very beneficial for a business, even if the reaction is controversial.

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    3. Business Cards

    Having a business card for your business shows professionalism to your customers. A creative business card is necessary to make you stand out in comparison with others. A smart businessperson always carries a reasonable amount of business cards with them and hands them out while meeting new clients and potential customers. You can distribute business cards in the hands of anyone who can help you in your search for new leads/clients. This increases the rate of recommendations and thereby resulting in an increase in customer engagements.

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    4. Be a Sponsor

    Depending upon your target market, you can choose the type of event you want to sponsor. It is highly effective and allows your business to shine. For instance, college fests are an appealing measure to promote your venture. You are allowed to set up stalls in a space that guarantees you a young crowd. The stall can be of food, jewellery, clothing, games or even contests that pertain to your business. The departmental fest also uses sponsors where you are featured on its posters, online campaigns and even sample distribution at their campus.

    A cultural event happens often in auditoriums that facilitate a huge audience. You can use that event’s sponsorship to promote your business. It is a considerably low-cost idea of advertising that yields a lot of engagements and promotion.

    5. Social Media Marketing

    When it comes to low-budget marketing ideas, one cannot ignore social media marketing. Social media is a huge platform that provides you with the potential of accessing a customer base that can reach even millions, for free. Social media platforms like Facebook, Instagram, LinkedIn, Twitter, Reddit has allowed you to find out your target audience and build your community.

    The cost of setting up an account/page on these platforms is zero. All you need is to put up content that is relevant, interesting, creative and engages audiences. It is the cheapest form of advertising that exists out there, and if you tap into it with the right advertising strategies then the sky is the limit.

    People spend a lot of time on social media and so when they see an attractive ad about a shoe or trousers, they are instantly captivated and interest is aroused at that very moment. If the deal is offered at a tempting rate/quality/design then there is a high rate of a sale taking place. You can link the ad to your website or your app which we will discuss in the next point.

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    6. Search Engine Optimization

    Search Engine Optimization (SEO), one of the cost-effective digital marketing strategies for startups of getting pages to rank higher in Search Engine Result Page (SERPs).

    In other words, it is a method to grow your business by the efficient and effective use of available resources thereby improving the quality of your website. It is a bit technical but you take a course on it in order to understand the basics and how it works. SEO is the best way to increase the visibility of traffic to your website.

    You have to identify keywords that could attract high traffic to your website. You can avail of online consultancy for the same. The reason, it is smart advertising is that instead of cash investments it requires effort and time. To understand, comprehend and formulate strategies that are unique compared to your competitors. Also, understanding the latest trends and updates regarding the search engine algorithm updates.

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    7. Build Your App

    Having an app for your business results in building a good brand image and trust of the customer.  People will be resistless in making the final purchase. It requires very little expense to set up a mobile application, and today there are tremendous amounts of apps that people use. You can infuse it with your creativity and make it unique. But make sure to optimize it for your audience.

    So, when you have your app in addition to a website, the traffic on your online website can have prior experience and knowledge about your startup and then resorts to downloading your app, which results in many benefits. Like you have now access to some information of your customer, i.e. their email address or contact number, and can notify them about your offers or discounts.

    It also leads to a direct relationship with the customer, and now you can monitor their purchasing patterns, and they can scroll through your attractive offers now and then. It will also build trust with your customer because the online method in an app is safe. Building an app is expensive if you hire a professional for it. But if your friend has app-building knowledge, you can partner with them by offering shares of your startup.

    8. YouTube

    Now that we are exploring our way through e-commerce, let’s discuss this appealing option as well i.e. YouTube, the second-largest search engine after Google and one of the low-cost marketing ideas in India.

    Many businesses engage in advertising on YouTube. They get in contact with other YouTubers and enter into a contract where the influencer will talk about its product/service and the number of viewers is the potential customers. Usually, the investment is high, but not always. For a comparatively smaller startup, you can reach out to regional YouTubers that have a considerable amount of subscribers, not necessarily in millions, and make them promote your business.

    YouTubers upload creative content on the platform, and there are creative ways to sneak in product placement in a very interesting manner. Even a small influencer can lead to a lot of benefits to your business. It is an unarguably cheaper way of advertising than paying high profile actors to do an ad campaign that airs on TVs. You can even create your own YouTube channel where you talk about your product/services, its benefits and usage, etc. and make the audience aware of your business.

    9. Participate in Social Events

    Actively volunteering for social events can make your brand look better and people can get to know you better. It’s almost like marketing with no budget. If you have a big warehouse or office, giving it out for these social events once in a while can make you popular in no time.

    10. Referrals

    A good “word of mouth” is possibly the best form of promoting your business. A satisfied customer is bound to think well about your brand and will often be glad to refer it to his friends, family and other acquaintances. You can invest in referrals by doing follow-ups of your existing customer base. Ask them for feedback and if they liked it then suggest it to others as well. It increases the good reputation of the business and the customer feels important. It is a long term advertising strategy as a satisfied customer will most probably make another purchase in future also.

    Conclusion

    Now that you know various low-cost marketing strategies to grow your business, you can apply these ideas to increase your customer base and can generate more profit. But before proceeding, it is important to understand your audience, their behaviour, and the nature of your business and accordingly apply the one that suits best.

    FAQs

    What is the cheapest form of marketing?

    Digital marketing or social media marketing is the cheapest form of marketing. You can reach a larger target audience in a cost-effective and measurable way.

    What are the low-cost marketing strategies for startups in India?

    The low-cost marketing strategies for startups are:

    • Google My Business Account.
    • Content Marketing.
    • Business Cards.
    • Be a Sponsor.
    • Social Media Marketing.
    • Search Engine Optimization.
    • Build Your App.
    • YouTube.
    • Participate in Social Events.
    • Referrals.

    Why is marketing strategy important for startups?

    Marketing strategy helps the startups for the following reasons:

    • To amplify the visibility of their business.
    • To be able to hook their target audience.
    • To establish a digital presence.
    • To increase sales.
    • To generate profits.

  • Inexpensive Marketing Ideas For Small Business

    For scaling up every business, marketing is necessary. Without marketing any business can not be able to generate much revenue. Marketing is important to engage customers. With marketing, any business helps to build and maintain the company’s reputation. Marketing helps to build a relationship between a business and its customers. Every business whether it is small or large wants to boost sales. For small businesses, they don’t have much capital to market their business on large scale. So, there are many inexpensive marketing ideas for a small business that will be affordable. As marketing helps the management team to make informed decisions. Good marketing beats the competition, delights the customer, and returns well in comparison to investment.

    Growth of Marketing
    Growth of Marketing

    In this article, we will discuss all the low-cost marketing ideas for small businesses so that small businesses should implement these ideas and look for a great profit.

    1. Publish Great Content

    Content doesn’t just mean posting lengthy reports or news posts, content can be videos, blog posts, slideshows, or images. Content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. Companies that publish about 16 blog posts per month get 3.5X more traffic than those that post four or fewer posts per month. A good starting point for your content strategy plan is to set out a content marketing mission statement.

    A content marketing statement contains the following points:

    • Your target audience
    • The content you’ll use to reach them
    • The benefit they’ll get

    Your goal about publishing great content must contain the following aspects:

    • Improving more revenue
    • Making more sales
    • Getting more traffic to your site
    • Gain influence and authority
    • SEO success
    • Always reduced marketing costs as much as possible
    • Social media engagement

    2. Website

    Making a website is one of the important marketing tools. Any website with valuable content and great visuals keep your business far from your competitors and increase your revenue. Simply website marketing means promoting a business website to bring more visitors. Website marketing strategy needs to focus on getting more people to your site in the first place.

    Website marketing strategy must include the following points:

    • Optimizing your website for search engines so more people can find you
    • Promoting your website on social media
    • Advertise on social media platforms (Instagram or Facebook ads etc.)
    • Offer a webinar or sales demo (live or recorded)
    • Offer downloadable educational resources like white papers, e-Books, ultimate guides, etc.
    • Running a contest or giveaway

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    3. Create Instructional Videos

    According to a recent TechSmith study, 53 % of people reported watching two or more instructional videos per week. Instructional videos are the best delivery method if you’re serious about teaching others, growing your business, or building an online course. You should learn about your target audience and its main points. You must set a clear learning objective. Short instructional videos that focus on teaching one specific topic.

    4. Business Partnerships

    A business partnership is a way of organizing a company that is owned and sometimes run by two or more people or entities. Creating the partnership agreement and setting up the proper entity/structure for the partnership are the two most important steps in the partnership process. The best structure for a partnership is the limited liability company (LLC).

    Types of partnerships:

    • General partnership: A general partnership is the most basic form of partnership. It does not require forming a business entity with the state. In most cases, partners form their business by signing a partnership agreement.
    • Limited partnership: Limited partnerships (LPs) are formal business entities authorized by the state. They have at least one general partner who is fully responsible for the business and one or more limited partners who provide money but do not actively manage the business.
    • Limited liability partnership: A limited liability partnership (LLP) operates as a general partnership, with all partners actively managing the business, but it limits their liability for one another’s actions.
    • Limited liability limited partnership: A limited liability limited partnership (LLLP) is a newer type of partnership available in some states. It operates like an LP, with at least one general partner who manages the business, but the LLLP limits the general partner’s liability so all partners have liability protection.

    5. Marketing to Existing Customers

    Marketing
    Marketing

    From survey found that marketers spend on average just 21 % of their marketing budgets on existing customers. The more customers that you can keep and continue to sell to, the more likely you are to achieve your business goals. According to Marketing Metrics, the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%.

    The benefits of customer marketing:

    • Better customer retention
    • More referrals and positive word-of-mouth
    • Customer marketing means social proof
    • Satisfied customers can provide a steady stream of referral business
    • Better conversion rates from existing customers
    • Golden opportunity to improve your offering and customer satisfaction rates
    • According to Bain and Company, attracting new customers will cost your company 5-25 times more than keeping an existing customer

    6. Local Marketing

    Local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising. You can reach out to local reporters. Local marketing is a strategy that targets potential customers within a specific radius. Local marketing is especially important for small and medium-sized businesses that rely on people visiting their physical location to purchase goods or access a service, including shops, dentists, physiotherapists, bars, restaurants, and car dealerships. In local marketing, you can go to shop for your digital and print advertisements.

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    7. Social Media

    Social Media Marketing
    Social Media Marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

    • Facebook: Best for brand awareness, advertising
    • Twitter: Best for public relations, customer service
    • Instagram: Best for natural-looking media, behind-the-scenes, and user-generated content, advertising
    • LinkedIn: Best for B2B relationships, business development, and employment marketing
    • YouTube: Best for brand awareness, entertainment, and how-to videos
    • Snapchat: Best for brand awareness, advertising
    • Pinterest: Best for visual advertising, inspiration

    Benefits of Social Media Marketing:

    • Increase brand awareness
    • Generate leads and boost conversions
    • Learn from competitors
    • More inbound traffic
    • Higher conversion rates
    • Better customer satisfaction
    • Gain marketplace insights
    • Faster and easier communication
    • Networking & Partnerships become simple
    • Customer feedback
    • Impress potential customers

    8. SMS Marketing

    SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). Text messaging is a very effective and direct line of communication to the customer. SMS marketing offers vast opportunities for engaging with the audience, limited only by creativity and the size of the phone number list. SMS campaign takes 3-6 seconds for the delivery. Speed is an essential factor in SMS marketing efficiency.

    9. Google My Business

    A Google My Business account lets you show up in search results when people are looking for you online. It’s free, which makes it an affordable marketing tool for small and big businesses alike. A Google My Business account lets you keep customers informed. Customers are 70% more likely to visit businesses with a Google My Business listing. Google My Business reviews help in building trust. Google finds that 88% of consumers trust online reviews as much as personal recommendations.

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    10. Email marketing

    Email marketing is the process of targeting your audience and customers through email. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your rating, or tell a story. There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. When it comes to customer acquisition, email is 40 times more effective than Facebook and Twitter combined.

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    11. Pamphlet Distribution

    Pamphlet distribution is a paper flyer that is inserted into the newspapers. With newspaper insertion, you have the most cost-effective method of advertising. Leaflets can grab attention in better ways than digital marketing like tweets and emails cannot. Leaflets can showcase your product or service to new customers also increase attendance for your events and exhibitions.

    12. Newspaper Advertising

    Newspapers are released daily. Newspapers are a suitable medium for goods requiring mass advertisement. Newspaper advertisements must be ‘catchy and attractive’. Local newspaper costs tend to be relatively low and focus your ad on a specific geographic market. Advertising costs do increase with national newspapers, but the audience is so much wider than the value offsets the extra investment. Newspaper advertising allows you to place your content wherever you want. Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising.

  • How To Use Quora For Business And Marketing? | Ultimate Guide On Quora Marketing

    Marketing on Quora brings a lot of traffic which converts like crazy. The Internet is a great place for brands and businesses to connect with their audience. Social networks. Bookmarking site and discussion forums have greatly helped us to keep building our brand visibility regular promote goodwill in the crowded market where our audiences live.

    One site that we surely need to consider is Quora, Founded in 2010 Quora is a social question or answer community. The users can vote which answers are most helpful. Beyond ask and answer you can target your question to specific Quora users, asking them specifically to weigh in with an answer along with others in the community.

    You can search for specific questions or topics related to your business and follow these to receive notifications of new questions. Overall it’s a great platform to know about your industry and connects with relevant people.  

    If you have been neglecting Quora for a while, go and create a profile on Quora to get the exposure to the potential audience. If you have already signed up start engaging. Quora has great untapped potential for B2B marketers. So, Let’s get started on how you can use Quora for business or Quora for marketing?

    What Is Quora?
    Why Quora Marketing Is Best For Marketers?
    How To Use Quora For Business?

    What Is Quora?

    Quora is a nice place for marketing, people generally concentrate on queries only, and they search for specific solutions for their problems. If they find your link in the solutions section, That traffic is absolute and there is a high probability of conversion. Quora is a goldmine for content creation and promotion. Quora is a vibrant question-and-answer website where a community of users can pose questions and answer those they have the knowledge and expertise to answer. You can easily do Quora marketing and get traffic to your website

    What makes Quora so useful is that you can ask a question (an “A2A”) on any topic imaginable and someone will surely have an answer for you. The community is stellar—you’ll find pretty much every CEO and VIP on Quora, all helping the community get the answers it needs.

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    Why Quora Marketing Is Best For Marketers?

    Quora is probably the best source of free expert and professional opinions other than Wikipedia. You’ll be surprised to know-how more than 3 million users share their expertise and insights every month on all sorts of topics. You name it Quora has it. The best thing is all are accessible for free of cost. This is a significant audience of well-intentioned curious knowledge-seekers.

    Next, you can build your expertise and authority in any particular or any topic you choose. You can also get insights and learn from users, customers, industry experts and influencers on the topic you asked or follow. You can find out the question to give a direct answer to anyone asking about your product or service.  Lastly, Quora is a great platform to do market research and for competitive analysis and know what’s hot in the industry currently. Quora marketing can help your business to grow at faster rate.

    The links on quora are a no-follow once there may not be many benefits in SEO however you can get very nice traffic from there.

    How To Use Quora For Business?

    Create The Optimal Quora Marketing Profile

    Quora is a community of professionals and thinkers. Once someone liked your answer, they tend to know more about you then connect and follow you. Having a profile without much information can lead to losing that followers or the potential customer.

    Try to give your profile a professional look with images, website, writing about me section, adding interest and area of expertise, location, previous companies, and others. You can also add a tagline, website URL, connect all other social media sites which will help people to connect with you in a better way.

    Quora also gives you a great exposure by showing your bio (name +Tagline) on the top of your answers. However, these are restricted for 50 characters only. You can use this opportunity to get a great exposure for your brand. Just put up your brand name at the beginning of the tagline.

    You can also create an appropriate tagline for each different topic. To set up a topic-specific bio, click on your profile page. In the right column, you’ll see a list of “Knows About” topics. Next to each topic is a link to “Describe your experience.” Clicking here will let you set the topic-specific bio.

    One more thing: Quora has an account verification option, but similar to Twitter, the verification is passive. You cannot request it. You must wait for Quora to approach you and make the offer to get a “Verified” label.

    Quora Profile - Quora Marketing
    Quora Profile

    Be Active And Build Your Followings

    All this helps you get found for Quora marketing and may make it easier for people to seek you out when they’re looking for Quora users to answer their questions. After you have completed your profile, search for different topics you are interested in and follow them.

    You will get the latest discussion and updates on that topic in the home feed. It will also send you notifications so that you don’t miss any questions.  You can read them, upvote or take part in the discussion by commenting on your views. Upvotes appear on your public profile straight away and can be a good sign that you’re active on the site. More upvotes you get means more people follow you and you can easily guide them to your business website through this Quora marketing.

    Finding The Best Questions To Answer

    You can answer any question and build your expertise around that. However if If you’re looking for a great way to solidify your brand answer questions strategically. It’s a great opportunity to let everyone know that your brand is knowledgeable of certain industries, making your trustworthiness “points” go up.  Search for your chosen topic. This will narrow down the questions significantly.

    Choose a topic that fits your business, that you’ve written about recently, or that you have meaningful stats for. Find threads with lots of upvotes. The upvotes signal that the questions are viewed a lot. A popular answer here could potentially lead to thousands of views per day (and dozens or hundreds of clicks back to your site). Find new questions. You stand a greater chance of bubbling up to the top of the answers list if your answer comes early. It gives you a great chance to scatter your links—just try not to be spammy

    Build A Quora Page For Business

    Much like Wikipedia, anyone can create a page on Quora about anything. This makes for a great chance to build a company page for your business. To do so, start by searching for your business’s name in Quora. From the results page, if you don’t see the name listed as a topic, you can look in the right sidebar underneath the “Add Question” box and click the link to “Create Topic”.

    This gives you the option to name the topic and add a brief description. Once your topic is live, you can request for the Quora community to review the topic. This is particularly helpful for people wondering if they should invest in a subscription to a service or otherwise get involved with a company. For you, it’s a great way to add a bit of social proof and testimonials to your brand’s presence on Quora.

    Perform Research On A Topic

    What are people asking on Quora? These questions can lead to great blog posts. There are a couple of ways to do this. Flip through the questions-and-answers from the topic that your blog covers. Check to see the popularity of the threads. Are there lots of upvotes? Lots of conversation? These might make great blog posts. Validate your idea with Quora. If you’ve already got a seed of an idea, search for it on Quora to see what people are asking about it. You might find a particular direction to take or a new angle—or even just the validation you were looking for.

    Get Quick & Easy Crowd Sourced Content

    Not only can Quora help you come up with story ideas, but it can also help you come up with entire blog posts. This idea of crowd sourced content follows a bit in the mold of a roundup post. Ask people their opinion on a topic and collect all their answers into an article.

    With Quora, you can ask for stories or experiences that people have had (rather than a specific, closed question with a single right answer). Some great examples of questions like these include: If it’s a general question where the value comes from any and all answers, you can leave things here. If you’ve got a question that’s quite specific to those who know their stuff in your industry, then you can go through a couple of extra steps.

    First, make sure your question is unique and categorized correctly. This will help the right people find it.

    Second, invite certain Quora users to answer the question. You’ll see this option after you’ve posted your question to Quora (see below).

    Have many responses in the category your question resides in Good response rate

    • Cost – are they free to ask or will it cost you credits
    • If you know who the experts in your field are, you can look them up by name and ask them to answer.
    • Once the answers come in, you’ll have the basis for an excellent roundup post with a good variety of sources and input.

    Discover New Headline Ideas

    Much like you might do a bit of headline research by typing your keywords into a Google search (autocomplete is a great way to learn how people ask things), you can do the same with Quora.

    • Type in your keyword into a Quora search.
    • Filter the results to only show questions.
    • What you’ll see on the results page is how people ask their questions about your chosen keyword and, therefore, how you can frame your content.
    • The most popular questions in terms of answers and up votes can be a signal about the value of the way things are worded. And it can all help with writing headlines for your next blog post.

    Help With Customer Support And Influence

    One of the biggest benefits for Quora is building authority. And right behind that is this,

    Use Quora to provide customer support to your users and to provide a positive influence to discussions about your product. Like all other social media channels, Quora lets you communicate directly with customers. On Quora, they may be asking questions about your product specifically, and what better feeling than to have those questions answered by an employee of that company—or even the CEO.

    Analyze Your Quora Stats

    Quora provides free analytics for all users, showing you a detailed breakdown of the following:

    • Views
    • Up votes
    • Shares
    Quora Analytics - Quora Marketing
    Quora Analytics

    Quora has inbuilt analytics tools that let you analyze how your answers are performing.  It will tell you views up votes and share your answers for a different time like last 7 days, last 30 days, last 3 months and all-time.

    Displaying these stats for each of the following categories
    • The questions you ask
    • The answers you give
    • The blog posts you write
    • All the content you contribute

    Crazy Egg has some helpful ways to analyze these stats to best help with your Quora marketing:

    Each answer provides stats for the number of times it’s been viewed, and by which users. If you click on “# views,” you can see how readers are being led to your answers. Are they finding your content through your profile, through tagged topics, or through random browsing?

    By visiting your personal views page, you can also obtain an overall assessment of who’s seen your answers. A quick glance through these stats will tell you which avenues can give you the most coverage.

    Start A Quora Blog To Re-purpose Your Content

    One neat way to get involved on Quora besides the standard question-and-answer format is to start blogging. At Quora, you can create a blog and publish stories. To get started, click on your profile and navigate to Blogs. You’ll be able to create a blog and customize its name, URL, and description. Then, add whatever content you choose.

    Just like LinkedIn content, these posts get circulated around the Quora network, and you can share your posts on social media to attract readers and followers. We’ve recommended Quora as a possible option for repurposing your existing blog content. Bloggers like James Clear do this to great results.

    Quora Hacks

    Format Your Answers In An Eye-catching Way

    Quora may not be known much as a visual network, which means there could be a big opportunity if you’re able to include some visuals in your Quora content.

    Many of the top Quora users add images to their answers to help support their point. And these images, while first of all helpful, are also great attention-getters. See how they’re included in the Quora answer stream here.

    The first photo in an answer will appear as a thumbnail beside the answer when viewed in the question stream. Beyond photos, you can also add some custom formatting to your answer, helping it be more readable and hopefully gain a few more up votes. Make your headlines Bold or italic.

    Do Competitive Research

    Just as you can search for your own brand, you can also search for your competitors and see what they’re doing to market themselves, as well as learn how customers are talking about them. Investigate. Listen. Learn.

    You may find a common theme or reason customers choose your competitor over you, and utilize that knowledge to improve your product or service. There may also be opportunities to reiterate your unique value propositions when a user is at the critical decision-making stage of the sales funnel, and ultimately convince them to choose you. What’s more, even if you think you know your industry through and through, you may discover emerging industry trends or opportunities before your competition does by listening to your customers.

    Competitor Research on Quora - Quora Marketing
    Competitor Research on Quora

    Hiring

    Yes, that’s true! People really do hiring on Quora. Once, someone answered a question about some bugs in a very popular online education website. The answerer was anonymous, however, the CEO of that online education website commented to send him his resume as he wants to hire him. This is just one case, there are hundreds of people who are hired on or because of Quora. Quora is a place where only those people come who want to learn something. So, one filter automatically gets applied. You don’t have to worry much about their curiosity. Hence, you can find and hire someone on Quora. And as a matter of fact, those people who want their dream job can start answering questions on your favorite topic and be consistent. However, there is a very low chance but there is still some hope.

    Run Quora Ads

    If your potential customers are available and engage on Quora, then you should try Quora Ads as well. Quora Ads Manager will offer you to target your audience by topic, geography and platform.

    Affiliate Marketing On Quora

    You knew it was coming! Affiliate marketing is the best way you can earn from Quora. All you have to do is to get some affiliate links and use them in your answers. However, Quora is very strict for their content. If you are using your affiliate link without making any sense of it in the answer, then your answer will be collapsed. So, write carefully. It should not look like all you want from viewers is to click your links.

    Redirect Traffic

    You can redirect the traffic to your own website. If you answer a question very efficiently and without any greed, people will go to your website. You can write your answer and at the end of the answer, put the link and ask people to visit it in order to get more deep information. However, I would suggest you to not to cheat your viewer. If you really have a good content and the topic is deeply described there, only then redirect them to your website. If people found you cheating, they will report your answer, which might result in getting your account banned. So, play it carefully and according to the terms of Quora.

    Add links to bring referral traffic from Quora - Quora Marketing
    Add links to bring referral traffic from Quora

    Conclusion

    According to the Huffington Post, most of the top brands are being discussed on Quora. In 2013, 84% of the top 100 brands had at least one discussion thread dedicated to them. Nowadays, it’s hard to find a brand with no Quora mentions.

    To get the most out of Quora, make sure your account is complete and professional, read through the discussions to get a feel for popular topics in your industry, communicate with others and share your answers on other social media sites. These tricks are not only for Quora marketing but for all the similar platforms like Reddit, Medium, Stack Overflow, etc. You have to choose the best platform. Choose the best platform for your life too, do not go for fame and money only, life is much more vast than that.

    Hence, in this way you can use Quora for marketing and for your business. Comment some more ways we can earn from Quora. Have you ever earned some bucks from unusual online ways? Share this post with all your friends.

  • Top 15 Tips for Marketing Startup in 2020

    The whole idea of startup revolves around serving customers with an out-of-the-box solution that solves a problem they face. So, marketing plays an essential role in the entire process. If done right, the startup witnessing overnight success becomes a plausible outcome. On the contrary, an excellent idea unable to reach out to the masses ends on a sour note.

    India may double startup base by 2020. To get you off to a start, here are fifteen Startup marketing ideas worth trying out.

    15 Ways of Marketing Your Startup

    Ways of Marketing a New Startup

    SEO Propels Your Marketing

    Nowadays, the kind of business doesn’t matter but having an internet presence does wonder. So, it’s common to have a website, be it a startup, medium-size business or a large scale organization.

    Search Engine Optimization is essential to get the product or service the required attention. Investing in professional SEO services means reliable results and the probability that your website ends up in the first or second page of the search engine’s results. But you can also do it on your own just by learning a few new techniques and the guidelines.

    If you are serious about your business and want to grow then you should start building quality content. Post those quality content regularly on your website and try to give value as much as possible. This way you will be able to get your SEO success soon.

    A lot of blogs are out there, some with huge traffic and some without such kind of presence. Identify the blogs frequented by the startup’s target audience and reach out to them. Results may not be immediately visible but they will eventually show up.

    If you already have a blog then it will be a great opportunity for you. Try to find some blogs similar to yours and comment genuinely, it will help you to build a relationship with other bloggers and also can give you some quality back-links.

    Public Relations (PR) Strategy

    With a correct PR strategy, you can convey your message to the right audience. A successful PR strategy can bring you a lot of loyal customers.

    While making a PR strategy your first step would be deciding your target audience first. After that make sure you know what your goal and objective are. This will help you to run a successful PR strategy.

    Also read:

    Discounts And Freebies

    “There ain’t no such thing as free products” but you can get one at a discount. Offering exclusive discounts based on demography can entice people into buying your product. Complement it with some sort of freebies and publicity increased many folds.

    The trick here is to organize giveaways using some kind of segregation—the buyers need to feel special as if the discount is specifically tailor-made for them.

    Advertisements

    Use billboards, pamphlets and flyers. Add creative visualizations to make the information an interesting read. Don’t give extended details; it bores the reader. But before that, go through a repeated cycle of design-feedback-review. This should be done before the pamphlets, etc. are distributed. Getting feedback on the prototype allows you to check the missing points that go into making a great printed distribution material.

    Email Marketing

    This method is old but no less than gold. The advent of spam filters has made email marketing a bit difficult. But it still is an effective strategy, to be honest. Create a database of potential buyers, send them quality content regularly.

    You can also send your posts in the form of emails, it will help you not only to re-purpose your old content but also provide value to your audience.

    Recommendations And Referrals

    No matter how attractive or enticing the technical review of the product/service is, people still ask relatives and friends for review. A simple example: before buying a high-end smartphone, you enquire about the same from those who own the same model. The same goes for any product. Focus on ‘word of mouth’ publicity.

    Offer referral commission to the users. This way your old customers will be engaged with you for a long time and even for a lifetime.

    Use Community Events As A Platform

    Use Community Events as a Platform

    Make the best out of flea markets, a local get-together for they offer a pedestal to demonstrate the startup’s product. The event attendance fee is minimal (and even free in some cases), in such events a good crowd’s gather, you can spend the entire day in conversing with them. In case people don’t take notice of your product, leverage the opportunity to enhance your network.

    Industry Partnership

    All startups can’t afford to spend a lot of money on marketing. Partnering with a more established company can provide the required capital and insights. The terms of negotiation possess the biggest challenge; the industry veteran would likely ask for a stake in the startup. In such cases, cons are going to be there for sure along with the pros. The focus should be on the latter outweighing the former.

    Promote the Product as a User

    If you don’t take pride in what you sell, expecting others to react positively is a distant dream. If the founder endorses his product both as a promoter and user, the target audience sees him from a different perspective. It enables the startup to gain traction with the clients, since both evaluate the product as a user.

    Use of Referral Programs

    Another way of successfully launching your startup is to make the customers help you to promote your product. This will make promotions of your brand to a more distant area. Using ‘Brand Ambassador’ programmes can help you to ask your customers to promote your product among people. The more ambassador you have, the more promotion you can have of your product.

    You can approach small YouTubers to be your Brand Ambassador as they already have a fan base. It will be easy for you to grow your brand faster.

    Use of “Beta Version”

    So, what we always crave for, the things we don’t have and exclusive things. Hence, the creation of a beta version will help you get more people engaged in your startup as they will be getting a chance to get an exclusive version of your product. The more sign-ups, more exposure to your company.

    Social Media Promotion

    Facts About Social Media

    Social media is the key to why brands are getting popular and selling out in seconds. So focus on building a great and empowering social media platform for your product. The more popularity in your social media, the more popular you will get in the actual marketing scenario. Also, that will surely lead to an increase in sales.

    So don’t hesitate from creating a strong and attractive social media platform for your company and make a good investment in your social media marketing.

    Also read:

    Charity and Other Such Events

    This sounds a bit weird but this surely works as events like Charity, auction are the hub of a variety of customers which you can target.

    Either sponsor such events or be a part of it, so that your brand is shown in the sponsor list or present yourself there in front of the crowd along with your brand. This will surely help you to grow your brand more. It sounds weird but this can be a Trump card to your success if you can work it.

    Host Contests And Giveaway Offers

    As it says “old is gold “, this trick has been used by biggest to smallest, all kinds of startups because of its efficiency. Host various contests which are going to engage customers focus on your startup.

    Also, do give offers or gifts with your product. This works like honey, as your customers will get stick to you more and you will get more customers also. For a new startup, it is efficient to get some regular customers, so this can be a cue to get some regular customers.

    Also read:

    Conclusion

    The most important marketing suggestion is “you”, the owner. It all depends on how you work and how creative you can be when it comes to marketing and promotion of your startup. So be more creative and come up with innovation, so that helps you make your startup different from others and focus on the customers’ behaviour related to your product.

    Do give value to your customers’ feedback, and focus on making your startup a customer-friendly worthy.