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Tag: linkedin

  • 10 LinkedIn Techniques For New-Age Job Seekers

    LinkedIn has been a great platform for offering jobs to millions of people around the world and has a great user base globally. Founded in May 2003 by Reid Hoffman, it’s main aim is professional networking. It creates an Eco system in which a person seeking job posts up his or her CV and an organization looking for a employee posts up offers for jobs. This platform has benefited many people around the world and provided them with a better life. LinkedIn Profile Optimization is very important to get the job a person wants.

    Nowadays, it has acquired a good hold in the global market and having a good CV has become a competition. People have to present themselves as a brand now with what great features they can provide to the companies. Developing maximum amount of skills and keeping up to date is a necessity now. Personal branding is one of the most important aspect of developing a good LinkedIn Profile.

    LinkedIn has been having a good hold in the market
    LinkedIn was launched in 2003

    Let us look at some of the most important steps which will help us to give the LinkedIn profile which you deserve.

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    1)Having The Right Profile Picture

    First impression is the last impression, as your profile picture plays a key role in presenting your profile to other people. It is very important to have a much professional kind of picture for your LinkedIn profile optimization. It should be a recent photo, and should have 60 percent of your face and should be in a formal dress with a smile on your face.

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    2) Background Photo

    This is the second thing where the eyes of the people will go after your display picture. It should be eye catching and should describe what do you really like and what are the things which matter to you.It will help in creating a small portfolio for you that what kind of person you are. It should not be glamorous or too casual. It should be a normal photo but yes a memorable one so that it sticks in the mind of the other person.

    Steps to get noticed

    3) Networking

    Networking is one of the easiest way to grow up your profile and help it being catch up by the eyes of the companies. You just have to synchronize your profile with your email id. This will enable a feature in which you can connect with the people in your contacts through other networking sites such as Facebook, or the people in your phone address book. This will help in reaching out to maximum number of people in a very efficient way.It will help in the optimization of your profile in a larger way. Apart from this you should also try to get into the meetings and have conversations with the people you are connected with. It’s a small process which will help you to be up to date and have a great reach among other people.

    LinkedIn helping millions of people get jobs
    Sample LinkedIn profile

    4) Adding Relevant Skills

    One of the fastest way to add skills to your profile. Just identify within yourself what you are good at and add those skills into your profile. Adding skills helps to provide a better description to your profile in your Summary and Heading. The important part is to add the most relevant one. Long list of any skills which are not related to your profession or what your profile looks like then it won’t help you finding a good job. Upload few but relevant skills and filter out the unnecessary ones.

    5) Passion For Learning

    Whenever a course is completed on LinkedIn Learning it gives an option to add the course to our LinkedIn profile. It is a great way to boost up the profile by adding certified course. It gives an assurance of completing of that course under a supervised professional and will help you create a good CV.

    6) Sharing Content Through Feed

    After having a good network among different users on LinkedIn it is very important to have an active profile. By sharing relatable and relevant content on your profile it will help you boost up your profile and its reach. People will write their views on that ask you to share yours, this will create an environment which will show your activeness on your feed and what is your thinking abilities and processes.

    7) Adding Comments

    Sharing content is a great part and is the most important one, but adding comments to it works as an advantage. When you share something and add comments to it that how you feel about that particular post or feed it will help in creating an image on on your profile and how is your thought process and what is your knowledge about that content. It will also help you become more curious to learn things and what is the interested field you want to go in. Optimizing your profile with these small changes can help you grow a much recognizable profile in the near future.

    8) Following Influencers

    Influencers who have make a great impact in the field you want to pursue will help you to shape up your path and give a definitive path to it. Following them will help you provide with so much knowledge about your field. What are the dos and don’ts in your field and what are the future aspects for you as an individual. It plays a key role in getting a better knowledge of your required field.

    9) Taking Skills Assessment Tests

    Skills Assessment is an online test which will help you to get to know that how much you really know about your field and the skills you have filled in. It will also provide you with a result which will help you to know what is your strength and weaknesses. People having their skills verified by these Skill Assessment tests have a greater chance to get hired in their distinguished field of interest.

    10) Sharing Media and Marketing Collateral

    The marketing collateral that are produced for the business by ourselves can help us getting a better profile and moreover a better opportunity for a good job. Case studies, research papers and other contents like these can help you create a good profile. It will help others to know that how passionate and committed you are to your work.

    Conclusion

    So, these few simple and easy steps can be a boon for you and can land you up on the job you want. Creating a LinkedIn profile is an easy job and getting noticed on it is not a very difficult task. With growing competition and current situation people are looking forward to these sites only. Applying and going for a job interview will be avoided as for the safety concerns and it is the right thing to do. More organizations will look up to these platforms for the hiring processes and you can land up in a great job through some easy steps.

  • Things to Know before Using LinkedIn Sales Navigator

    LinkedIn Sales Navigator has been proved as a very interesting tool to increase the sale of the product and it can give your product a boost that you were always looking for. Although, if you are new to LinkedIn Sales Navigator and want to use it’s ebonic services to enhance the performance and range of your product then start using it for free. It comes with a free 1-month trial and thereafter you can subscribe it according to your preferences.

    What is LinkedIn Sales Navigator?

    LinkedIn is a social media platform for elegant business practices. LinkedIn Sales Navigator is still new in the India and people are not yet fully familiar with the functionality of LinkedIn. A person can make their business profile on LinkedIn and create a group for the products to bring the attention of the potential customers to the business.

    LinkedIn Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker. It’s described as the best version of LinkedIn for sales professionals. It allows sales teams to engage with contacts and accounts within the LinkedIn platform.

    LinkedIn Sales Navigator salesforce

    How to use LinkedIn Sales Navigator?

    1. SETTING BUSINESS GOALS

    In every business school, it is taught that the first rule to start any business operation is to set its goal. Yep, so firstly set the goal in your LinkedIn Sales Navigator profile and write down the goal for which you are creating the LinkedIn profile. Setting SMART (specific, measurable, achievable, relevant and timely) goals can help you evaluate the goals you wish to set. However, think about whether they are realistic.

    You should write down your goals in your business plan to help keep you on track to achieve them. Transparency is crucial to success when it comes to goals. Your biggest goals, those important goals that are central to the success of the organization, should have more than one contributor. Collaboration increases your chances of meeting key goals. Don’t settle for a goal because it seems achievable. Set the bar high. Even if you don’t make your goal, you will likely achieve more than you would have with a smaller, easier goal.

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    2. SHARING

    Provide the right direction and motivation to your team to achieve the goal as the team plays the very major role in achieving the result. It’s also important for employees to have the opportunity to set their goals themselves. Share your goal with your team and motivate them to achieve the desired goal. When employees have some freedom in creating their own goals, they are far more likely to take ownership of their goals.

    This, in turn, makes employees more likely to meet their goals. Employees can see how their goals align with the rest of the organization’s goals. This allows for greater cooperation across the entire company. They can see how they contribute to the success of the whole organization. Making front-line employees contributors to a larger goal gives them a sense of purpose. It creates a work environment where everyone knows how they contribute to the company. Additionally, everyone feels that the company values their contributions.

    3. PERSPECTIVE

    Think as a buyer, yes thinking as the buyer will change your persona and you will feel more connected to them. This will help you to understand the need of the buyer and you can easily deliver product according to the customer’s requirements. Turning a buyers vagueness into clear solutions is the job of the salesperson.  

    Always remember that the buyer is looking for the best solution, delivered in an effective and pleasurable manner. An entrepreneur, therefore, must know the value provided by each category of consumer and should, therefore, target the same with an appropriate marketing strategy to maximize the returns on investment in the associated marketing campaigns.

    4. COMPETITORS

    Competitor analysis is an essential component of corporate strategy. Keep your one eye always on your competitors. This will keep you stay alert with the market trends and the business strategy of the competitors. This will helps you in planning one step ahead than the competitors and you will always in lead. A competitive analysis is a critical part of your company marketing plan.

    With this evaluation, you can establish what makes your product or service unique and therefore what attributes you play up in order to attract your target market. Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer’s dollar.

    For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor’s business.

    5. KNOW YOUR CUSTOMER

    After identifying the customers, the next step is to make yourself visible to them. Identify the keywords by which your customers will search you and connect right keywords to your content to make it super visual. This ascertains the identity and location of the potential customer, and gain a good understanding of their business activities.

    This can be as simple as locating documentation that verifies the name and address of your customer. You have to first decide whether a client or customer fits your established risk profile, before entering into a business relationship with them. You can only do this by undertaking the appropriate Customer Due Diligence (CDD) measures. This ensures that identity thefts and any potential forgeries can be detected early on.

    When authenticating or verifying a potential customer, classify their risk category and define what type of customer they are, before storing this information and any additional documentation digitally. Having a meticulous and comprehensive process for documenting CDD-related information is not only highly effective, it also mitigates any potential risk for you as a business.

    6. MARKETISE

    Take the benefit of SEO ranking and link your content to the high ranked SEO links to get better attention. In order to get found for the keywords that are chosen in your keyword strategy, it’s important to optimize every page that is created on your website. All pages should include the appropriate keyword within the content, page properties, and the image tags.

    The next number one rule to get constant visibility is to post your content regularly online. Make a plan and regularly follow it to deliver the content. As regular posting will only generate the buyers for you and make you visible on the internet. Post blogs to generate more traffic to your website and write quality content that can easily connect customers to your blog.

    Moreover, PPC campaigns give you an opportunity to put your message in front of an audience that is seeking your product or service. Through keyword research, strategic bidding, and a compelling advertisement you can get the results you want. You can use other social media platforms to promote your LinkedIn profile and get the followers from other social media platforms towards LinkedIn.

    Also Read: How To Use LinkedIn For Marketing

    So, these were some tips which you should complete first before using LinkedIn Sales Navigator to generate leads quality leads for your business. The process of getting sale leads online is a very lengthy and time-consuming task, don’t expect any outcome for at least first two-three months. So, don’t lose your patience and keep on blogging, and one day you will get a very reaped fruit as your return gift for your patience and hard work.

  • How Anshul Saxena Became Cyber Hero After Pulwama Attack

    The whole of India was in shock after the ghastly attack on 40 CRPF personnel on 14 February 2019. Even though it’s been more than a year since that unfortunate day, people are yet to fully recover from it, especially the families of the jawans martyred in the terrorist strike. How ironic it is that a day of love and romance is now going to be remembered for death and grief. Incidents such as this one naturally give rise to the desire for revenge, and the retaliatory Balakot air strikes was a much-needed response. While retaliation took the form of physical attack, retribution happened somewhere in India but in a different way: the internet. Yes, we are talking about a cyber-war and Anshul Saxena, an Indian, has waged the same against Pakistan. Anshul has become a dreaded figure for those who still support Pakistan despite about the gruesome act that the Islamic nation carried out. Check out Anshul Saxena’s biography.

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    Who is Anshul Saxena?

    Anshul Saxena is a programmer and an ethical hacker. He’s active on YouTube and other social media channels where he shares news and personal opinions. Anshul regularly tweets about politics, foreign affairs, and national security.

    Anshul Saxena Biography
    Anshul Saxena

    Anshul tweeted about various Indian hacker groups that took down Pakistani websites. People began to assume Anshul himself was a part of these hacks but he never made any claims about the same. Here are some tweets from the Anshul Saxena’s twitter handle:

    Anshul Saxena Tweets

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    What is Anshul Saxena doing?

    Anshul is bringing justice to the fallen by drawing attention to those anti-Indians who are shamelessly celebrating the Pulwama terror attack on social media platforms. He finds them and files reports against those obnoxious individuals. With the help of India’s cyber police, Anshul also identifies anti-nationalists. It is because of Anshul that such masked terrorists who use Facebook, Twitter, etc. to spread negative sentiments have lost their livelihood and now repent their actions.

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    Anshul is the embodiment of patriotism. He went on to identify Indians who were uploading negative posts against the largest democracy in the world with respect to the Pulwama Attack. Some of these busts are:



    Following the Pulwama attack, Anshul has amassed a following of more than 600,000 if all of his social media handles are considered together. In fact, Prime Minister Narendra Modi started following Anshul Saxena on Twitter for the latter’s efforts.️

    Anshul Saxena's Twitter Account
    Anshul Saxena’s Twitter Account

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    Conclusion

    There are probably thousands of Indians out there who are retaliating against Pakistan through cyber techniques. Whether the technique is a good or bad tactic doesn’t matter here. Sharing Anshul’s posts will spread awareness about the incident, and people shall hopefully realize that propagating negativity on social media does no good. Impressionable minds in the form of Indian kids and teenagers also use such platforms and may get the wrong message if this negativity isn’t put to rest. Hence, Anshul deserves nationwide appreciation and recognition for his work.

    Kudos to Anshul Saxena, the hero of the digital age!