Professional social networking is one of the most important parts of gaining better chances in the business world. LinkedIn has become a significant part of this professional networking reaching over 45 million student users today. Not only that, they are growing at a rate of two sign ups per second. Statistics show that LinkedIn is used by over 562 million people in more than 200 countries.
If you are looking for an international opportunity or a better placement in your career, LinkedIn is the best platform to depend on. It is a platform which has not lost its professional charm even after so many years of its inception.
Many recruiters also depend on LinkedIn to find ideal candidates for their job. This makes your LinkedIn profile as your portfolio for the recruiter. In this article, a few important nuances which will serve as a guide in using LinkedIn are mentioned.
Make sure that you have a functional email ID to which you have access. You can use both your phone number and email address to sign up for LinkedIn. Keep ready a list of your educational qualifications, work experiences, achievements, skills, training, etc. with you.
You might not want to run around for documents every time they ask for details. When you sign up make sure to be as clear as possible. Don’t lie on your LinkedIn profile. If you are unemployed, mention that you are looking for opportunities.
Creating the Account on LinkedIn
This is the most important part of being on LinkedIn. The first thing that you need to do is to fill in your educational qualifications along with marks, experiences, the skills you have, the organizations you have worked with, the positions of responsibility that you have been assigned, and so on.
You need to be mindful of what goes into your profile. Before you add any achievements or experiences, just think if they are relevant and suit your goals in any manner. If yes, add them, or else ignore them. However, be careful about the timeline. They should not be too old. This means that you do not add anything that you did as a kid. However, exceptions are there too.
If you are a person with lots of work experience, then you need not add the details of your high school. When you provide your name, make sure that you give your official name that is used in all your official documents. If people tend to misread your name, you can also add the pronunciation of your name.
Your profile picture is the first thing that an employer would see in your profile. Make sure that the picture that you choose is on par with the way you want them to see you. Formal pictures are preferred over informal ones. So, do not post your picture from the beach or your recent trip to the waterfalls. Try to look as professional as possible.
LinkedIn profile picture
Summary on LinkedIn
This is the second place where your recruiter’s eyes will fall before checking your whole profile. Give a short note on what you like to do, your area of interest, and what you are looking forward to.
It can also include your professional background, achievements, targets for the future etc. Always remember that it is a part of your first impression and hence make it as explanatory and concise as possible.
Add your Contact details on LinkedIn
It is better if you provide your mobile number since that will increase the chances of a recruiter contacting you. Even if you decide to not provide contact details, provide an email ID without fail. You can also provide additional details on contacting you to reduce the chances of missing out on anything. Contacting also means that they can reach out to you through the messaging facility of LinkedIn. Do not forget to check them every day.
Connections on LinkedIn
Connections on LinkedIn
If you are actively looking for opportunities on LinkedIn, it is very important to have good connections. LinkedIn will automatically suggest people who have gone to your same school, college, workplace, etc.
Most probably you will get to meet a lot of people through this facility as well. For better connections, check for people who are working with your area of interest or organization. Send them a connection request and try to know more about the things you want to know. Do not make contacts randomly. Have a strategy in your mind and connect accordingly.
You can choose to limit your area of interest, prospective organizations you would like to work for in the future can be some of them. The same rule applies when you get a connection request as well. There is no need to accept the request of everyone who is sending you requests. It is ideal to keep the number of contacts more than 300 and less than 3000.
Being an active part of LinkedIn increases your chance of visibility to the recruiters. You can also try and be an active member of any group as well. Apart from increased visibility and connections, increased engagements on LinkedIn are also a portrayal of your professional place. It is a place to articulate who you are.
Your activities can have a significant impact on the recruiter. If you do not want your recruiters to see your activity, you can turn off activity broadcasts as well. However, it is highly recommended that you make use of LinkedIn to share your knowledge and achievements.
Recommendations on LinkedIn
Recommendations on LinkedIn
Recommendations are highly effective ways to increase the credibility of your claims. It is given by other users on LinkedIn. It is a kind of acknowledgment where they evaluate your performance. You can request your previous manager or client to give you a good recommendation. It will create an impression that you are a competent professional like you claim in your profile.
Keep Updating your Profile on LinkedIn
Making an account in LinkedIn is not enough, it is important to update your information as well. It applies to everything right from your photo to your skill set. Instead of seeing a time frame to update your profile, make it a habit to update them whenever something happens. Even if it is small, add them since you never know what all the employers are looking for. As you change your profession or field of study, remind yourself to update that as well.
Conclusion
At the end of the day, LinkedIn is a place where you express you are in a professional environment. And it should be like that as well. Try to view your profile as a recruiter and think what will their impression be about you. Make amendments accordingly.
If at all you don’t engage in LinkedIn also, do the bare minimum of updating your details. If you are an active and informed user in LinkedIn, chances of you getting a better job offer is really high.
FAQ
What is the best way to use LinkedIn?
Contact and Connect With Other LinkedIn Users, Give and Receive Recommendations and Endorsements, Use LinkedIn Groups, and Create Engaging Content Especially for LinkedIn, these are some of the best way to use LinkedIn.
Does LinkedIn cost money?
LinkedIn is free, but if you choose to upgrade to a paid account, you have access to additional features. As a Premium member, you can get messages from any LinkedIn user at no cost to them.
What should you not do on LinkedIn?
Don’t Send Spam Messages to Your Connections, Don’t Send Irrelevant Messages, Don’t Send Messages With, “I see you viewed my profile, and Don’t Ask New Connections or People You Don’t Know to Endorse You.
For many B2B SaaS businesses, LinkedIn is the place to be. If your product is used by enterprises, mid-market companies or even entrepreneurs or consultants, it’s very likely that your ideal customer is a regular user of LinkedIn. LinkedIn generates over 80% of B2B leads on social media. Moreover, 91% of executives consider LinkedIn a top platform for relevant and quality content as well as for B2B marketing and B2B sales opportunities.
The reason LinkedIn works so well for B2B SaaS companies is because you’re not guessing who’s on the other end seeing your ads. The ability to see the industries, companies, and job titles of your audience is a huge advantage in the B2B space. At times you might be paying triple the price, but you’re also likely to be much more confident that the right person is seeing your ad.
LinkedIn
What is key for generating your B2B leads on social media is to be active. Spending the time to create a LinkedIn profile for your company, and simply letting it stand there on its lonesome, well, is simply time that you have wasted. You need to be active on your social media outlets, or potential leads will be instead noticing your active competitors.
Few Tips to be Active on LinkedIn, and Generate More Leads
You know how you log in and you are notified on how many people have viewed your profile? Click on theirs. They will be notified that you have noticed them. Interest begets interest.
Send a message after viewing their profile. It could be as brief as “Hello, let’s talk about how we can help you.” Whatever you send, you’ve engaged with this potential customer, and thus turned them into a qualified lead.
Use your own personal profile and take advantage of LinkedIn Publishing Platform.
Stay active on LinkedIn
Write content that reflects your awareness and experiences in the B2B industry, and what has made your company successful. Writing tips and tricks for others to apply for their own success is also marketing your company to potential customers.
Using your own personal profile lends a face to your company’s name, and people are much more willing to buy from a person rather than a faceless brand.
Where B2B SaaS Companies go Wrong with LinkedIn Ads
Budgeting: They don’t give LinkedIn ads enough of a budget to be successful.
Targeting: They set up targeting that’s too specific (e.g. targeting a single job title).
Content: They deliver content that doesn’t fit the mindset of their target customers when they’re using LinkedIn.
“The costs of advertising on LinkedIn are too high to make it worth it.” This is a common misconception that companies make from a lack of testing. If you’re in the B2B space and you don’t at least test LinkedIn ads, you can’t know for sure that you’re using the optimal channel to drive leads. You might be missing out on a significant opportunity if LinkedIn is actually a good fit, but you simply don’t know because you’ve made the assumption that it won’t generate a return.
SaaS Companies Need to Keep in Mind with LinkedIn Ads
Budgeting
LinkedIn requires more budget than other platforms to be successful. If you give it the same budget as your Google ads campaigns, you aren’t likely to see the equivalent amount of leads—but don’t assume that this means LinkedIn won’t work for you. When you look at the “bigger picture” of things, you may be getting fewer leads, but they’re generally better-quality leads. Your cost per acquisition at the end of the day can be the same, if not better. This is why evaluating lead quality (not just quantity) is an important factor with LinkedIn advertising.
Targeting
The common mistake with targeting is that companies get too specific. For example, if you decide you want to target landscape designers, you might tell LinkedIn to only show your ad to people with that job title. But what about “landscape architects”? Or “landscaping consultants”? There are so many cases where there is a wide variety of potential job titles that could fall into the category of your target customer.
To cast a wide net, you should give LinkedIn a broad title to work with. This causes LinkedIn to show your ads to a range of job titles or levels of job seniority in a given space. You want to give LinkedIn a direction and a guardrail and see what results come in. Then you can see the job titles, industries, and company names of the LinkedIn users who are actually clicking and converting, and use that data to refine your targeting as you move forward.
Budgeting, Targeting and Content
Content
The piece of content in your ad needs to match the mindset of your target customers when they’re using LinkedIn, who are mostly in a browsing or networking mindset (not a purchasing mindset). B2B marketers who get this wrong fall into the trap of thinking that because this is a professional social media network and people are on there for a business-related purpose, they can get “straight to business” by offering a trial or demo of their SaaS up front.
If your SaaS requires a relatively small investment and you offer a free trial with no credit card, this approach of going straight for the offer can work. But in many cases, especially when your goal is demos and your SaaS require significant investment from a customer, a softer trust-building approach works better.
How to Start a Pay-per-Click campaign on LinkedIn
An excellent way to use LinkedIn ads is to promote your landing pages. By creating targeted ads around the pain points your content solves, you can generate many leads with paid LinkedIn ads, cost effectively. Setting up a LinkedIn advertising campaign is pretty simple. LinkedIn give you tips as you go along, and hold your hand throughout the process.
Pay-per-click campaign
It helps to be able to write great copy, and it’s a great idea to be constantly experimenting with new ad text, different target personas and images to see what works best. Start with a low budget, and increase it as you begin to generate results.
Generally, it’s fairly under used. For high ticket B2B sales, LinkedIn ads should be able to deliver an excellent return on investment. LinkedIn has over 70 million registered users worldwide, of which 50% are business decision makers in their company.
Recommendations to get your Targeting Right
Create content that offers value and messaging that meets the target customer where they’re at (on LinkedIn)
Design and develop a landing page funnel
Set up follow up email automation
Upload current customer data
Upload target account list
Monitoring LinkedIn ad performance and remarketing
Target people who are most likely to use your product (or, in our case, initiate using it in the company).
Add a short-personalized note to each invitation to improve your chances for success.
Ask for a permission to send a link to the survey (or any other favor you want them to do) before you actually do it.
Be ready to do your leads a favor in return (be it testing their product or helping them connect with some of your valuable contacts).
Don’t forget about your existing connections. Start with your established network on LinkedIn before you go looking for new contacts — it usually requires less effort, yet results in a much higher conversion rate.
Conclusion
All in all, LinkedIn has been a very valuable resource in terms of lead generation. Moreover, connecting and communicating with people on LinkedIn not only expands your network and provides you with quite a few leads, but it also gives you priceless feedback that is crucial at the beta stage. So, get on LinkedIn now and start expanding your reach and let us know your experiences in the comments section below.
LinkedIn is a social network that focuses on professional networking and career development. You can use LinkedIn to display your resume, search for jobs, and enhance your professional reputation by posting updates and interacting with other people.
How to convert leads on LinkedIn?
Turn your company page into a lead generation page
Create a Showcase page
Use Advanced Search
Save searches
Search Groups
Start groups
Publish content
How to get business leads on LinkedIn?
Optimize your profile for connecting
Target the decision makers
Follow up with old leads before targeting new ones
With the advent of the internet and smartphones came the opportunity of educating and learning over the internet. And two American Professors, Andrew Ng and Daphne Koller capitalized on this opportunity by launching Coursera in 2012.
Coursera is an e-learning platform that offers free and paid short courses, skills certifications, and complete degrees. Read this article to know more about Coursera’s company profile, founders, growth, competitors, funding, startup challenges, and business model.
Coursera – Company Highlights
Startup Name
Coursera
Headquarter
San Francisco Bay Area, Silicon Valley, West Coast
Coursera is an e-learning platform that offers free and paid short courses, skills certifications, and complete degrees. These educational courses are brought in to the customers by partnering with universities and businesses. Currently, Coursera offers these educational courses at a wide array of prices, from free-to-audit courses to $ 30,000-degree programs.
Coursera has partnered with more than 190 universities, businesses, and nonprofits. Majorly, the lectures for the courses offered at Coursera are free. However, if a student wishes to get a certificate of completion from Coursera, one can opt to pay for a per-course fee to the platform to participate in the “Signature Track.” This feature gives the students who paid a specific amount of money access to graded assignments, homework, and examinations related to the curriculum of the course.
If the student completes these assignments in a satisfactory manner, the students under this program, Signature Track earn a verified certificate towards the end of the course. This piece of certification is emblazoned with credentials such as the name of the course and the university that provided its content.
Henceforth, students who finish these certification courses can display these certificates to their employers or other relevant organizations as a testimony to their professional qualifications and stated skills. This online education startup also offers financial assistance to the students who can demonstrate a genuine need. However, the requirements for such financial aids have now become particularly stringent as the company has grown.
These education certificates are widely accepted and authenticated. Acknowledgment by the employers is the primary reason for Coursera’s success and the huge acceptance worldwide.
Founders of Coursera and team
Coursera was founded by two Stanford computer science professors Daphne Koller and Andrew Ng.
Andrew Ng and Daphne Koller
Daphne Koller– Before founding Coursera, Daphne was the Professor of Computer Science at Stanford University, where she served as a faculty for 18 years. She is the author of over 200 refereed publications and has been honored with multiple awards and fellowships.
Andrew Ng– Before founding Coursera, Dr. Ng was the founding lead of the Google Brain deep learning project. Dr. Ng has authored or co-authored over 100 research papers in machine learning, robotics, and related fields. In 2013 he was named to the Time 100 list of the most influential persons in the world. He holds degrees from Carnegie Mellon University, MIT, and the University of California, Berkeley.
How was Coursera Started?
Coursera was launched by these American Professors with the sole vision to give students from around the globe free access to degrees and other educational courses backed by professors of the top universities. When Coursera was launched, it charged nothing to students who, in turn, did earn an academic credit.
Universities like Princeton, Penn, and Michigan signed on early during the inception years. And followed by which, tremendous hype followed, giving Coursera the status that it enjoys today. With thought leaders like the New York Times’ Thomas Friedman who very highly wrote about Coursera something like this, “Nothing has more potential to unlock a billion more brains to solve the world’s problems.”
Coursera – Startup Launch
After setting the initial steps in the industry, Coursera first started working with a handful of schools like Stanford, Princeton, University of Michigan, and the University of Pennsylvania and more with the idea to bring out a handful of their more popular courses on the internet.
As of today, Coursera has partnered with many more organizations than just academic institutions like businesses, governments, and nonprofits and it is one of the most sought after education portals around the globe.
The Coursera business model and revenue model of is as follows. So basically, Coursera does not do any course production and takes about 40% of the tuition fees. Given that, its marketing costs are relatively low, because it organically reaches a huge number of learners worldwide. Coursera users have to pay a specific amount on the portal to engage with the material published on the site in a meaningful way and take up courses for individualistic purposes. This is the primary source of revenue for online education portals like Coursera.
Over the years, Coursera has managed to put up a very stable business model. It offers products at quite a wider foray of prices. This wide array includes over 3,100 courses that are absolutely free to audit, the courses under “Signature Tracks” that ranges somewhere between $30 to $100, the courses under “Specializations” that range around $39 to $89 on monthly subscriptions, vast options of online degree programs ranging between $15,000 to $30,000, and lastly “Coursera for Business” for around $400 per employee on a yearly basis.
Coursera – Startup Challenges
Coursera’s all-time biggest milestone is to maintain revenue growth and nullify the competition in the same process. Coursera’s online education portals are becoming increasingly crowded with the passing days which intend the above-mentioned milestones addressed with proper guidance. In order to stay on top of the heap, Coursera will have to keep growing, nudging off the competitors and increase its revenue stream at an increasing rate.
Companies like Pluralsight, edX, Udacity, and LinkedInpose direct competition to Coursera. All of these offer services comparable to Coursera and cater to the same genre of the audience, more specifically learners and professionals.
Coursera – Funding and Investors
Coursera has raised $313.1 million over nine rounds of funding over all these years. According to some sources, it currently has $180 million in the bank. Also according to Forbes, Coursera is worth more than $1 billion.
Here is a list of all the funding rounds of Coursera-
LinkedIn is widely used by people across the globe to seek job employment and is, therefore, home to several recruiters. LinkedIn can be used to make connections for generating leads, establishing partnerships, and creating better brand awareness. Using LinkedIn for marketing is an extremely impactful marketing tool with a great presence among more than 450 million professionals. Here are few tips on how to use LinkedIn as a marketing tool.
Why is LinkedIn Marketing Important for the Startups?
LinkedIn serves as a hub for people to connect with employees, colleagues, clients, potential customers, strategic partners, and other professionals. LinkedIn is especially used for B2B networking and gaining website traffic. You have the option to follow industry leaders and gain all the information that they impart. Garner ideas, discuss implementation techniques on how to use LinkedIn for business marketing and strategize by getting suggestions from reputed professionals and business idols.
Executives from all Fortune 500 companies are present on LinkedIn. The corporate talent solutions offered by LinkedIn are currently being utilized by a total of 94 out of the top 100 Fortune companies. Unique publishers, over 1.5 million are using LinkedIn as a preferred social media platform to send content.
After reading these statistics I think you have got an idea, how big the opportunity is to market your startup or product on LinkedIn. Even if you want to build a personal brand LinkedIn is the best platform to start. However, you can organically market your business on LinkedIn only if you have a good amount of followers and their engagement on your posts. So, you need to learn how to get more followers on LinkedIn.
How to Get Followers on LinkedIn?
Source: Soravjain.com
Now let’s talk about how you can build your audience on LinkedIn. Below we have listed all the information you need to get started on how to use LinkedIn for marketing your business.
Create an Engaging Profile
The first step to get started is to create a profile of your own that can tell anyone who you are? what you are doing? and what you want to do? That way people will get a clear picture of your personality and it will help them to connect with you on both emotional and professional levels. Here’s how to increase LinkedIn followers organically.
Add LinkedIn ‘follow’ Button to your Company’s Website
Adding the follow button on your website will allow you to easily convert visitors who come to your site. While we are still on this, also add the LinkedIn share button to your webpages to encourage your visitors to share your content within their network, which will, in turn, bring more traffic back to your website, and also increase your followers. In addition to that, add a link to your company page in your email signature.
Create a Company Page
After creating your own, profile your next step is to create your company’s page on LinkedIn. The company page will represent your brand. Use the full name of the company as your LinkedIn page name. Upload an attractive cover image and logo, people should identify you just by seeing the brand logo.
Just like your profile you also have to create good content for your LinkedIn company page. Update the page with quality content at least 20 times a month. Also, add images to your post as it helps to engage more people. You can also drive traffic to the company page from your website by adding the “Follow on LinkedIn” button on your website.
You can cross-promote your LinkedIn company page on other social media profiles. There are many people who are not active on LinkedIn, maybe they are your customer, so to engage more audience you have to promote your LinkedIn page on other social media platform.
Participate in and start LinkedIn Groups
More than one million groups have been established on LinkedIn, which can be used to highlight your company’s page and attract more followers. By joining and contributing to groups, you can attract followers. You can also create your own group where you can put up offers and get users to engage with your content and follow your company page.
Keep posting Valuable Content
To increase your followers you have to be consistent when it comes to updating your feed. To get more engagement on posts, create good content in your niche and post regularly on your LinkedIn profile. For even more engagement, create content on a trending topic, observe your audience’s behaviour after posting any content. Create content that is valuable and relevant for your connections or audience.
Creating good and engaging content is the best LinkedIn marketing strategy that will help you in the long run. However, with good content, you also need to be consistent with your content. Upload regularly and keep a constant flow of content to keep users engaged. Maintain a frequency at which you regularly post your content.
Optimize your Content for Maximum Traffic
Optimize your content for search engines and also analyze your user’s behaviour. Use LinkedIn analytics and optimize your content to get maximum traffic. Post useful and quality content for your users. Infographics have a 300% more chance of being shared than other content. You can also post YouTube videos in your post as nowadays people prefer to consume video content more than text.
Moreover, you can ask your employees to engage with your company page content and try to post your updates during the busiest hours that are in the morning and midday from Monday to Friday and specifically Tuesday, Wednesday & Thursday. Also, instead of sharing articles written by others, use LinkedIn’s publishing platform which allows you to post long-form content.
This will help create a unique brand and distinguish yourself. It will also increase your visibility, exposure and engagement. After following all these things chances are your post will get maximum reach.
Use your networks exhaustively
Encourage your employees to add your page as their workplace, and consistently share the posts and update from the company page to increase engagement and help your company page grow. Once they include your company name in their profile, they will automatically become followers of the page.
Engage with your current followers, like and comment on their posts, hoping they return the favour, and ask your network to share your content with their connections. Sync all your contacts, personal and business from your phone onto LinkedIn. Also, encourage clients and possible customers to follow your page by highlighting how you can get updates through it.
Emphasize your LinkedIn profile when following up on potential business prospects, customers as well as personal contacts. When you send connection requests, make sure to go to the person/company’s profile and send personalized requests with a message which may be very useful in establishing connections and help increase followers. Also, add your page address to your business cards and other stationery.
In the Sophisticated Marketer’s Guide to LinkedIn, Jason Miller from LinkedIn Marketing Solutions said that research released by the Content Marketing Institute (CMI) at the start of 2017 shows more content marketers finding success on LinkedIn than on any other social platform. That’s because LinkedIn is the natural environment for a Sophisticated Marketer. As the world’s largest professional content platform it embodies the potential of social and content combined — but it can do a lot more besides. Here are some of the benefits which you can get from LinkedIn Marketing:
Your Target Audience is already there
LinkedIn has over 590+ million users, with more than 260 million monthly active users. LinkedIn also has an algorithm like Facebook, which decides what will show up on your connections feed. Most of the users on LinkedIn are there to build a reputation and relation with other businesses. Hence, it is the perfect platform for B2B marketing and because your target audience is already there, they are ready to see what you will offer. Besides, LinkedIn is focused on professional opportunities so your audience will not get distracted or lost.
Build a Reputation for your Business
As your target audience is already there you have the opportunity to build reputation and trust for your brand. Post quality content regularly and try to interact with business professionals as much as possible. This way you will be able to learn from experts and also it will help you to increase your network. Time has changed now the more you communicate the more you earn.
Build Business relationships with Experts
If you are a startup or planning to start a startup then LinkedIn is the perfect platform where you can gather knowledge about business. Success comes from experiences but if you start anything without enough knowledge then chances are you will end up with failure. So, on LinkedIn, you can take advantage of learning from experienced people. Try to interact with people from whom you want to learn, add them to your connection, and send a welcome message explaining why you want to connect with them.
Generate Leads for your Business
LinkedIn considered the most effective media for B2B lead generation. 80% of social media B2B leads come from LinkedIn. It is really easy to generate leads on LinkedIn both via organically and LinkedIn ads. Optimize your content for search engines and join LinkedIn groups and you are well on your way to generate organic leads for your business.
Should you take help from LinkedIn Marketing Agencies?
You will come up with some LinkedIn marketing agencies online which will promise to get more followers through their strategies. There is no harm in paying for these services as most of the time, these agencies do help you. However, you can easily save a lot of money on it by hiring a Freelance LinkedIn Consultant, a Freelance post writer, and visual content creator. With the help of a consultant, you can get some ideas and strategies for content planning.
To find a LinkedIn consultant, you can contact any person who regularly gets a good engagement on their post and ask them to provide you consultancy service. If you think you don’t need a consultant as you are already familiar with the platform, you can just find good writers on LinkedIn only and ask them to write engaging posts for you. You can then post them consistently and see your brand grow.
If you are into the B2B business model, then LinkedIn is the perfect platform for you. You don’t have to constantly tell about your brand and your achievements repeatedly. You can build an engaging profile and put all the information in one place, it will not only save your time but also will help you to develop your products quicker as per the market need. LinkedIn has all the tools needed to build a relation between businesses and professionals. It has allowed brands to bring quality service to their customers by communicating with them directly.
FAQs
How is LinkedIn used for marketing?
LinkedIn is a powerful tool and it can immensely help founders, sales executives, marketers, and even developers. You can build connections and grow your business efficiently with LinkedIn.
How to promote your business on LinkedIn for free?
Optimize your personal profile.
Create a company page.
Create LinkedIn posts.
Get active in LinkedIn groups.
Post engaging updates.
Why is LinkedIn good for marketing?
If used correctly, LinkedIn can help brands generate leads and promote their business via both social updates and business-to-business interactions. Having a strong LinkedIn marketing plan is an essential part of modern business strategies as it has been proven to be the most popular platform amongst business owners.
Is LinkedIn good for B2B marketing?
LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media (and increasingly in content marketing).
Is LinkedIn good for small business?
As a social media platform for business professionals, LinkedIn is most effectively used by small business owners who create both a LinkedIn personal profile and a company page. It provides additional opportunities for your business to be found in the search results for the services you offer.
Hashtags are a kind of metadata tags used on Social media platforms, which let users apply a user-generated tag to the content. When it comes to social media marketing, brands heavily rely on Hashtag marketing. To increase their reach among an increasingly global market, more brands use social media analytics tools to use Hashtag marketing strategy. Here we have listed a few effective Hashtag strategies.
From the social media trends to reality TVs, hashtags are everywhere these days. The main purpose of a hashtag is to make it easier for others to find the content on a particular topic on social networks. People always use them on their Instagram, Twitter, Facebook, etc. Some people even use it on WhatsApp too, where it has zero value. But why startuphashtags are important? Let’s see what they are, why hashtags for business growth are important for your business and some strategies to use them.
So, here is a complete guide on hashtag marketing and how trending hashtags can be used for marketing purposes.
Very popular on almost all the social media nowadays, hashtags are used to provide the keyword of interest and facilitate to search for it easily. You can directly search for any hashtag just by clicking on it on almost all the social media platforms. The pound sign (#) creates any keyword into a searchable link. Technically, the hashtag is a type of metadata used on social media networks that convert any keyword into a searchable link making it easy for others to search other data or post having the same tag. It also makes it easy for others to find your post.
Importance of Hashtags
Using hashtags improve your social media presence as when you use a trending hashtag, people will see your post too. Moreover, it increases your online viewability as social media marketing hashtags make it easy for the bots to categorize you.
Promotion
Hashtags promote your content for free. If you use a good hashtag, people will find you with no efforts. Instagram’s algorithm even shows new content to the users in their explorers’ feed. However, it is not necessary that they do it just based on hashtags only, but using a good and relevant hashtag might increase your chances.
Searchable
As already mentioned, hashtags make it easier for the algorithm to categorize your post. So, when people search for a particular hashtag, they will see your content too.
Run Campaign
With hashtags, you can start some campaign related to your product. Not just promotional campaigns, they are helpful in starting nonprofit campaigns too. For instance, #DoUsAFlavor (Lays’) and #ShareACoke (Coca-Cola) were promotional campaigns whereas #MeToo and #IceBucketChallenge are great examples of nonprofit campaigns.
Bill doing the #icebucketchallenge
Target Potential User
When you use hashtags, only the interested people will come searching for your post. It will help you in identifying and connecting with your potential customers.
How To Do Effective Hashtag Marketing
Find or Create Attractive Hashtags
Online tools You can use free tools like Hashtagify.me or Hashatit.com to analyze the performance of any hashtag keyword. It will help you find the best hashtag keyword for your post. You can also use tools like Instagram hashtags generator to generate hashtags that save the time you will have to spend thinking about them.
Analyze the hashtags of the competitors Analyze the hashtag your competitors use. However, just by seeing them having great results because of their hashtag, you should not copy them. Get inspiration and create one that’s your own.
b. Use Seasonal Hashtags:
You can create and use seasonal hashtags like #monsoonsales, #summertech etc. Not just seasons, try using festival hashtags too. In fact, hashtags related to festivals are much more important as everyone becomes excited about every upcoming festival.
Seasonal Hashtags
c. Keep Looking For Latest Trends:
Keep a close look at the trending topics and news. Try creating the related posts and using the trending hashtags on social media. For example, if you want to promote something on Facebook you will have to know that what are the trending hashtags on Facebook so that you can choose the best hashtags.
d. Make Your Own Branded Hashtags:
Create a hashtag of your brand. Use it in your posts and tweets. People will start using your hashtag when they will use your product.
Branded Hashtags
e. Promote
After creating your own hashtag and using them in your post, you need to know how to promote them, you can ask influencers to promote them. If you cannot afford them, go for micro-influencers instead. Hashtags can be used for promotions on various social media.
Using Hashtags on Facebook On Facebook you can promote your posts by adding relevant, trendy and attractive hashtags at the end of your post.
Using Hashtags on Instagram The hashtags have great importance on Instagram. Instagram gives you an option to follow hashtags, so if you do research then you can find the best hashtag that is relevant to your post and is popular too. Using proper hashtags you can reach to any number of people on Instagram. Don’t forget, the quality of the content is the first priority.
Hashtag Chats on Twitter Hashtag chat is a feature of Twitter that lets you use hashtags in conversations and let anyone join it. You can start some conversation and let everyone join the discussion. It increases the reach of your brand. Twitter is the best platform for hashtags, all the trends that are created on twitter are just because of hashtags. On Twitter good hashtags spread like fire, Twitter hashtag analytics will teach you how to create and promote good and creative hashtags.
f. Content Hashtags
Last and most obvious, do not forget the hashtags related to the content of your post. However, you should use unique hashtags, but using the normal and ordinary hashtag let others easily find you if you are not a big entity.
If someone uses a hashtag that is very popular but not relevant to the content it may increase the reach but at first but after a time because of google algorithm’s new updates the ranking and the reach or ranking of your website or specifically that page will decrease for not using genuine keywords.
Relevant Hashtags
These were some strategies you can use to find the best hashtag for your post. Furthermore, you can also take the help of some websites and apps to find the best hashtag for your post.
Hashtags Strategies to Improve Visibility
Some strategies which you should use to see good results by using hashtags in your post are:
Hashtag Keyword Analysis
You can use free tools like Hashtagify.me or Hashatit.com to analyze the performance of any hashtag keyword. It will help you find the best hashtag keyword for your post.
Analyze the Competitors
Analyze the hashtags your competitor uses. Check the performance of the content on that hashtag if they are relevant. You can use those hashtags unless it’s their own brand hashtag.
Brand Hashtags
Create a hashtag of your brand. Use it in your posts and tweets. People will start using your hashtag when they will use your product.
Promote Brand Hashtags
After creating your own hashtag and using them in your post, you can ask influencers to promote them. If you cannot afford them, go for micro-influencers instead.
Use Seasonal Hashtags
You can create and use seasonal hashtags like #monsoon sales, #summertech, etc. Not just seasons, try using festival hashtags too. In fact, hashtags related to festivals provide much more visibility as everyone becomes excited about every upcoming festival.
Trends
Keep a close look at the trending topics and news. Try creating some related posts and using the trending hashtags on it.
Hashtag Chats on Twitter
Hashtag chat is a great feature of Twitter that lets you use hashtags in conversations and let anyone join it. You can start some conversation and let everyone join the discussion. It increases the reach of your brand.
Content Hashtags
Last and most obvious, do not forget the hashtags related to the content of your post. Using normal and ordinary hashtag let others easily find you if you are not a big entity.
These were some strategies you can use to find the best hashtag for your post. Furthermore, you can also take the help of some websites and apps to find the best hashtag for your post.
For SEO title we go search keywords to make our article on top likewise do the same research in terms of hashtags, before using the hashtags in the campaign. This will let you know which words are trending and help you create hashtags based on it.
Holidays are everyone’s favourite and social media celebrate it more uniquely using hashtags. Hence, create such hashtags for holidays and special days. This will be very effective during the holiday season.
Promotion of hashtags using giveaways:- Giveaways are chances to win free gifts for people and they follow and post for such giveaways. Hence, use it to promote the specialized hashtags which you have solely created for your brand.
Ask people to use the hashtags with their pictures or tweets or posts. This engages people and your hashtags are actually being promoted.
Partner with influencers of which are related to your industry. Influencers actually rule social media and getting to promote their brand by such influencers surely will generate some buzz.
People don’t even know the real power of hashtags. They use it in their normal post. However, as an entrepreneur, after reading this post, you know the value of entrepreneur hashtags or entrepreneurship hashtags. Try using the same hashtags when you post something on multiple platforms. However, do not just copy and paste your old posts’ hashtag in your new post. The algorithm of that platform will block you from doing it, anyway. Make it look original. It will take a lot of efforts to do it but it will definitely pay off. Try using #StartupTalky in your Facebook post and join our group too.
p.s. If you are new to social media, and want to learn how to monetize your social media accounts, watch Hashtag Mastery Summit.
Frequently Asked Questions
What is a hashtag and how does it work?
A hashtag is written with a # symbol. It is used to index keywords or topics on Twitter. This function was created on Twitter and allows people to easily follow topics they are interested in.
What is the purpose of a hashtag?
A hashtag is the way of tagging brands, people and businesses in online social communities. Hashtags work in a great way with Social Media sites like Twitter, Facebook, Google+ and Instagram.
How do hashtags help businesses?
Businesses use hashtags to attract new customers and grow their online presence. Hashtags help facilitate filtering and discovery of related content. Users searching a hashtag you’ve used can come across your account and engage, becoming new followers and potential customers.
How do you market hashtags?
Ways for social mediamarketing hashtags:
Keep it simple and relevant
Utilize trending hashtags
Use the hashtag on multiple social media marketing channels
For a business to set up a social media presence it needs to market on famous websites. Facebook is the best choice to start marketing on social media. It helps businesses to generate leads and boost sales in any niche. On average more than 2.8 Billion people use Facebook every single day. Some may use it once and some multiple times.
With the help of Facebook ads manager advertising on Facebook has become easier and more efficient. This makes Facebook a platform where one can find a potential customer and convert them. The positive point is that the user might be connected to his friends and family all over Facebook. The user may be looking for a company for business. Hence, Facebook is a platform that helps people meet.
This growth of Facebook name in the business world is in return a marketing example by the company itself.
Strategies for Facebook Marketing
With Facebook providing easy to manage and highly targeted advertising you will need a solid marketing strategy. It will connect your business with a specific customer group and increase ROI. Following trends and engaging an audience will help you in achieving a target.
Facebook ads strategy
Growing brand audience and loyalty is a long process. One needs to be very consistent and up to date to earn this. But with Facebook this can be achieved with fewer efforts. Facebook ads manager and Facebook ads manager support make it simpler. Facebook makes it simpler but not easier. To grow audience and loyalty towards your brand you would have to effectively build your brand and advertise correctly.
Social media integration
Use all your social media handles for sharing. After rising of digital marketing social media has emerged to be the mightiest marketing tool. Facebook dominates social media and shares your social profile everywhere. A business is likely to get more leads from Facebook.
Facebook community engagement
It is the best way to get attention on social media. The more you engage your community, the more are the chances of converting them to your customers. Posting images, videos and hosting interactive sessions will gain you good Facebook community engagement. Videos have proven to be best means to attract and keep people’s attention. Interacting with users and continuing conversation is also a good means of getting engagement.
Understand your Niche
Understand intent and behavior of people following your page. Understanding current user breakdown will help you to plan Facebook marketing strategies. Try to address their problem and provide a solution.
Study the demographics and plan accordingly
Facebook is the biggest social media platform and also the difficult one to use for organic content. Posting content at the right time increases reach and engagement. One needs to schedule posts and post right time and date as content creation and curation are very important components of social media marketing strategy.
Marketing By Facebook
Reshuffling of content
Facebook is a platform that uses online services to orient its content. A specific feature of Facebook reshuffles its content. Due to this a user gets to see a new page and gets in touch with a different content every time they use the services offered by the company. Facebook takes a lot of care of the overall experience of the user.
Facebook has a popularity far more than companies competing with it. Facebook is known and always the first option. This is due to the positive awareness towards the company. According to a brand evaluation Facebook stood with a value of $147 billion but had a 7% decline in value in the year 2020
Reason behind the Brand Name
The market in which the company operates is a highly competitive one. This sector is not new to everyday changes. The only mantra to sustain here is to innovate or else perish. Many companies fight daily on an average to emerge as an innovator. Facebook has already achieved this status which gives it its Brand Name.
BCG Matrix is used by companies to analyze the growth and performance of their products. Every method is a question to some answer. The question that the BCG Matrix answers is “Which product to put in the money and which to withdraw from”. Basic points to understand are:
Cash Cows–most profitable
Stars– high competition
Question marks– uncertainty
Dogs– can be less profitable or may even be negative profitability
Facebook and BCG Matrix
Every product that is offered by Facebook is a star in the BCG Matrix. This is something very noticeable. All these products have brought a lot of popularity since their beginning. Facebook is a major Market Share itself. But it has competition from companies like LinkedIn and Twitter. Instagram faces competition from Snapchat. But Whatsapp is a clear winner due to its worldwide deep reach.
Facebook’s main competitor
Instagram the photo sharing application is the biggest competition of Facebook. It is very odd to say this as Facebook bought Instagram. The deal was confirmed in 2010 for just $1 Billion. Instagram has a net worth of more than $100 Billion. So, Facebook is at a huge profit.
Mark Zuckerberg
LinkedIn is another website that is aimed mostly at Professionals. Microsoft bought it in 2016 for $126 per share. LinkedIn had an annual revenue of about $6.8 billion at the end of 2019.
Twitter was started in 2006 by Jack Dorsey, Noah Glass, Blitz Stone, and Evan Williams. Twitter relies mostly on advertisements for revenue. The company had an annual revenue of about $3.45 Billion at the end of 2019.
Facebook made $17.44 billion through ad revenues. This makes up the lion’s share of its revenue growth. The Company’s hardware business Portal and Oculus, grew 80% year-over-year to $297 million.
Facebook Revenue growth rate
Marketing on Facebook
Facebook Marketing also can be taken as individuals marketing their products on the social media platform. A user can create a Facebook page to advertise a product. Facebook provides these services to the users for free. Users can create individual profiles or business pages for companies. One can also create a page for any group trying to develop a fan base for a product, service, or brand.
Sectors which benefit the most
Brands. Food, electronics, home goods, restaurants — nearly any kind of item or company can be promoted through Facebook. This can turn passive customers into active fans. People then would follow news of promotions and developments. They would then share it with their own friends.
Local businesses. A business family-owned, or a franchise both can benefit from this. A Facebook page basically helps to turn a customer base from local to a fan base.
Personalities. Musicians, celebrities, authors, syndicated columnists are mostly people who want to be known. They make money by interacting with more and more people.
Non-profit organizations.NGOs such as Charities, political groups, and public service campaigns come under this. These can use all the people connecting abilities of the social media platform for their use.
One of the most important mediums for content creation across social media platforms is video. There are countless types of videos, audios, text, and effects you can use to create content. However, it is quite a daunting task to start everything from scratch.
Creating high-quality videos requires a lot of time, effort, and other resources. Even then you can’t be sure of how your audience will react to the content.
Imagine how easy life would be if you include an AI-assisted video maker in your creation toolkit to get your videos done within a matter of minutes! You will save both time and money that you can re-invest into your business.
Presenting Recreate…
Recreate dashboard for video creation
An AI-assisted video creation platform that lets you create high-quality videos for your social media accounts in less than 4 minutes. You can make it an integral part of your marketing strategy that will fulfill all your social media needs.
Keep reading to learn more about Recreate.
Recreate – Features
Pre-made templates
Recreate offers users more than 300+ custom made, professionally designed templates to get started with video content creation.
Recreate has a collection of more than 300+ professionally designed templates
Turn content/links into videos
One of its best features is that Recreate helps you directly convert your articles into compelling social media videos. It helps you choose the right music, pick the best pictures and dynamically change the text so it’s not covering any part of your video.
Change the theme of your videos with a single click to match your branding goals. You can change color, text, images, and fonts.
Integrate high-quality media into your videos
With Recreate, you get access to over 2 million+ royalty-free stock images, audio files, and videos. It aggregates content from multiple stock providers so you can get the most out of a single platform
LinkedIn videos – Create professional LinkedIn videos within minutes. You can create various types of videos depending on your marketing strategies like brand awareness videos, product descriptions, shout outs, and testimonials.
You can also customize your videos with your own branding and logo. Increase the number of likes and shares by sharing your brand’s journey with your audience
Instagram and Facebook videos – Videos on Instagram and Facebook generate the highest ROI. From creating stories to engaging ads that will hook your users, Recreate is the ultimate video creation platform
YouTube videos – Create YouTube videos like reviews, instructional videos, as well as business and influencer videos in minutes. Recreate lets you create memorable intros and outros that will definitely increase your audience’s engagement.
Blogs– Make your blog stand out by creating content both in the text as well video formats. Your viewers will get to enjoy content in both formats which will result in more engagement.
Slideshows and presentations – Create slideshows and presentations with Recreate’s easy to use drag and drop interface. Add animations and text to your presentations to make t more effective.
Promotional videos – Create stunning videos that your customers love. Stand out from your competitors by creating videos with graphics, animations, colorful text, and a strong call to action to sell your products effortlessly.
Business and marketing videos – Create videos to boost your business, increase sales and drive more traffic to your websites based on your marketing strategy. You can incorporate your own brand and logo to increase your sales. The best part is that you don’t need any technical knowledge or video-making experience to use Recreate.
Recreate is an online SaaS tool. After completing your purchase, you will receive instructions in a document. Follow the instructions to activate your subscription
Is lifetime access available for this product?
No, lifetime access is not available. You will get a ‘3-year’ subscription to the Basic and Premium plans for this product. You will have to renew your subscriptions after your plans expire.
How to receive updates and are these updates free?
You will be able to receive updates for the software online free of cost.
How many users can use the license ley/coupon code?
Only 1 code per user is available.
Can this product be accessed on all devices?
No, this product only works with Windows and Mac desktops.
Is support available for this product?
Yes, Recreate has free support available at support@recreate.ai
Real estate is one of the most competitive markets on the planet. One of the biggest challenges of being a real estate agent is to be found by homebuyers. You may be new to the industry or you may have some experience as an agent, and finally want to establish your presence online.
But as a real estate professional, you may not have time to test your online strategy as well as manage your business. When you focus on your business, you might ignore your online presence or it might not be suitable to your needs.
So what can be done?
Let’s face it. After 2020, this industry has become even more tighter and marketing strategies that were useful just a few years ago might be on shaky ground now.
However, it’s time to break the cycle. The first and foremost thing you need to balance your time between your business and your online presence is a solid marketing plan. A plan that you can execute every single week and within minutes, will keep you from falling back into the vicious cycle.
This step-by-step marketing guide will help you generate leads, turn them into paying clients and help people buy or sell homes.
The first step of execution is to find out Who your target audience is. Before going forward with any marketing plan, you need to segment your audience. For instance, you may come across buyers who are willing to buy a space right now, or some who might be buying a home in a few months.
The key here is to provide information to buyers and sellers that is relevant to their stage in the real estate process. If your marketing message tries to appeal to everyone in your database, then it is likely that your message will be ignored.
Step 2: Which platforms should you use?
The short answer is, everywhere. Omni platform marketing works wonders for people who want to build a marketing strategy from ground-up.
After you have figured out your audience, it is time to communicate your ideas with them. So, the more platforms you use to out up your message, the more leads you will generate.
However, if even you market the same thing, it is important to tailor your message for each social platform. For example: A great twitter post might not be as effective on Facebook or LinkedIn.
So how do you make your content relevant on Facebook? You will want to use hashtags and tagging brands to increase engagement. On LinkedIn, you might want to include stats and data and use a research-focused approach.
If you are serious about your real estate business, then this should be a no-brainer. The centerpiece of your marketing strategy should be your website. How else will people find you, after all?
A good looking website will show your customers that you are a professional as well as help you rank better for local search terms. Most people will visit your site to see home listings either for buying or selling. Make sure that your website is up to date with photos and information, like the address, nearby locations, transport details etc.
This section must be easy to browse and should load quickly. Overall your site must be responsive and as speedy as possible. The faster your website loads, the likely you are to lose clients who are impatient to wait for the information. Having a minimalistic website with clear site navigation will be a big help in keeping users on your website.
Finally, it is important that you provide your contact information and in such a way that it can be found within mere seconds. You might lose valuable business if your customer decides to leave your website because they couldn’t find your information.
Step 4: Establish an online presence
After you set up your website, the next step is to establish your online presence and one way of getting your name “out there” is being active online.
The key to great marketing is, momentum. The ultimate marketing plan for a real estate agent includes weekly content and marketing campaigns for each life cycle in the real estate journey like, coming soon, just listed, just sold etc.
For instance, before you even list a space or house for sale, you can create a buzz amongst your clients with a “coming soon” campaign. If you are lucky then you might even get the home sold before listing, and can start a conversation with potential buyers as to what they are looking for.
Another way to engage with your audience is to establish yourself locally, by commenting on blog posts, forums and groups about real estate. Include a short write-up about your services on your comments and you might convert a simple reader to a potential customer. However, avoid spamming links to your website or anything that is not relevant to the conversation. You want to be insightful and helpful, and not annoying while you conduct your business online.
Step 5: Nurture leads through E-mail Marketing
This final step will take your casual customer base of FB, Twitter or even your website and convert them into paying clients. That’s the end result a real estate agent should be looking for and it only takes 5 steps to get here.
The best way to build an email-list is to ask permission from your clients once they sign up on your website. Having pre-written automated emails that go out when a lead does something specific will help you tremendously. As email-marketing has very high open rates, you can use it to engage and re-engage your leads.
Welcome emails – Welcome your customer once they sign up. You might lead them up to your website and offer them exclusive first-time deals to instantly nurture your relationship
Information request emails – Did a house that meets your client criteria pop up on the market? Then send them an email attached with pictures. You can send multiple people the same email, and with email automation you can personalize it to each buyer individually without spending anytime.
Re-engagement – If someone inquired about a house that they are willing to buy but aren’t responding to your calls. You can send them an email exploring their options to see if they are still interested in buying.
Email newsletters are another great way to keep your leads informed about the market. Tips for buying and selling, new listings in the area, or links to your blog posts and videos will allow you to send the right information to the right person.
The Bottom Line
Each marketing strategy is personalized. It all starts with knowing who your audience is, engaging with them and finally converting them into paying clients. Optimizing your website and having a marketing strategy every week will help you not only minimize the time you spend online but will let you focus more on your business.
A poorly thought out marketing plan could be costly. No matter what strategy you choose to use, never expect a quick return. As the age old adage goes, Slow and steady wins the race.”
If you use the proven, real estate marketing strategies in this article, you will get more leads, close more deals and your entire approach will be cost-effective.
As time goes by, the number of social media platforms and their complexities only grow more. It becomes a hassle to login into each platform and promote the same content very single time.
But what if I told you that you can create content in one place and promote it on multiple platforms?
This is where Promo Republic comes in. To keep your social platforms fully engaged and save you time, Promo Republic can do all those things instantaneously.
Promo Republic is a social media marketing tool where you can manage everything about your social media accounts. Whether you are an individual or a business with a long list of clients, Promo Republic allows you to manage all their accounts individually.
It minimizes the time and effort you put into social media by providing automated tools and over 100,000+ post ideas for you to share, edit and boost your brand.
PromoRepublic offers over 7500+ templates and 100,000+ images
Using this tool you can link up to 6 different social accounts like:
Facebook
Twitter
LinkedIn
Instagram
Pinterest
Google My Business
Promo Republic has a strong design-centric focus. Unlike other social media management platforms, you need not open external graphics software to design evocative posts. It has its own canva-like editor allowing you to create beautiful designs as well as set up a schedule to share them with your subscribers.
In terms of users, it has no boundaries. From freelancers and small businesses to franchisors and multi-locational brands, Promo Republic caters to businesses of all sizes. It also suggests a posting schedule for each of your social networks, which can be easily modified to suit your marketing goals.
1. Ready-to-use content or templates for different niches like-
Facebook covers
Promotions
Quotes
Motivation
Mini contests
Greetings
Did you know facts,
And a lot more!
2. Statistics per post shared via Promo Republic include
Likes and comments
Shares
Visits
Clicks
Advertising views
Organic views
3. Easy to use graphics editor
If you feel like flexing your creative muscles, then you will love this. You can either choose from a variety of pre-designed graphics or you can simply open up a blank canvas and start from scratch.
4. Launch your marketing campaigns on Autopilot
Save time
Increase social presence
Increase customer base
PromoRepublic Services
Bundled with a plethora of content promotional tools and services, Promo Republic comes with
Events Calendar: Create posts for holidays, festivals, events and many more
Photo stock Integration: With over 100,000 free images to choose from.
Team Collaboration: You can also add team members that will help you optimize your posts efficiently
Schedule your content in advance by time and frequency to keep your audience engaged
Scheduling Tool: If you want to promote a specific event, or maybe even a holiday then you can schedule your post so that it can be shared at the right time to get maximum engagement.
Time Slots feature will tell you the best content, frequency and time (fun, engaging, promotional, etc.) for posting.
All you need to do is follow these three simple steps –
Fill out a form after which a social media agent from Promo Republic will contact you about your brand and business.
After finishing up the inquiries, your calendar for the whole month will be flooded with articles, videos, tips, events, posts and infographics. In a short span of time, you will have a curated monthly campaign ready for you to launch.
Once these posts are scheduled to your different social media accounts, you will get full rights to edit and approve the content before it gets published online.
And finally, you will receive a monthly statistics report for each post explaining the growth of your customer base.
PromoRepublic – Pricing Plans
As a SaaS platform, Promo republic is accessible on a monthly basis. It has four paid plans after a 14-day trial of the Starter Package which includes content calendar, graphics editor, and access to thousands of templates. The figures given below are monthly payment options, but if you will receive a 20% discount if you go for the annual package.
Solo – $9/month
3 social profiles excluding Pinterest, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and 0 team members.
Standard – $49/month
10 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and separate workspace for each client
Professional – $99/month
30 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, 15 team members/clients and can add up to 30 additional social profiles and 15 members for $49.
Advanced – $182/month
Custom social profiles and team members, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, platform on your domain and interface branded just for you.
In addition, you can also buy a content bundle containing 20 unique templates tailored for your business, starting at $149.
But if you just want to get the life time access of PromoRepublic at the lowest price, click below
Conclusion
If you find creating share-worthy social posts challenging, then Promo Republic will be ideal for you. Compared to other media management tools, Promo Republic is relatively easy to set up.
You can either create your designs from scratch with the graphics editor or store ready made designs for further use and modification. Even the most artistically challenged person will be able to create an impressively designed post.
Using Promo Republic will help you create quality content and get the most out of social media marketing.
As of today, there is no proper alternative to Promo Republic. Most tools either edit graphics or simply schedule your posts, but rarely can do both.
So save yourself and business some time, by exploring Promo Republic and all that it has to offer.
As the world’s largest professional media marketing network, LinkedIn is the go-to service for anyone who wants to connect with prospects under a range of job titles from co-workers to clients. LinkedIn is an essential platform to grow your online business with ease. The platform has grown ever since its launch.
Boasting of over 106 million people accessing the platform monthly, it clearly shows that there is a lot more going on the platform recently. It will, therefore, take more of your time and effort when trying to do your marketing on LinkedIn. However, thanks to best LinkedIn automation tools, this procedure can be simplified since it helps in automating the various features helping your account to grow.
LinkedIn automation tools can be your best friend or the worst enemy – depending on the automation tools you’re using and the ways you’re implementing them. Some of the bots have been designed quite well but they function against the policies, terms, and conditions of LinkedIn and they would get your LinkedIn account permanently blocked or suspended. Therefore, as you try them, proceed at your own risk.
Let’s Explore the 7 Tools to Help you as a Media Marketing Pro
Zopto
Zopto is a cloud-based software with full automation. The bot boasts itself in providing its users with a hundred of hot deals with zero advertising cost. The bot helps its users by filtering the ideal consumers of their products using the LinkedIn premium and the sales navigator.
Zopto
Features of Zopto:
Profile view – The bot will help in viewing the profile of other connections. After viewing the profile, the LinkedIn users will be informed of the users who viewed their accounts; this may make them check thereby viewing your profile. By viewing your profile, the users will see the products you deal with and they might be interested in them.
Filter your ideal customers – On Zopto, you can start searching for your ideal customers using LinkedIn Premium or Sales Navigator automation tools. You’ll be able to filter by Location, Industry, Company size, Title, Seniority Level, Technology that the company uses, Number of followers and much more.
Connection Invites – The bot will help your account grow by automatically connecting you to the new user. The move will help in saving your time as the bot will help you expand your connection with the least time possible making it easy to market your products to reach new markets.
Zopto Pricing
Pricing: Zopto has three packages; the first plan is the Personal plan which cost $215 per month. The other plan available is the “Grow” charging a monthly fee of $395, the offer has all the available features of the Personal plan and other features including twitter engagement and Zapier integration. The last package is the “Agency plan” charging a monthly fee of $895; the features in the plan includes twitter engagement, Zapier integration, and connection invites. The package will also provide their users with an account manager who will monitor your account and ensure that you will grow your business with ease.
Crystal is the tool, empowered by AI, that can find anyone’s personality online. It tells you what other people love, what are they doing during the meetings, how they became, on what type of emails are they likely to respond, and many other things. It’s a great resource for anyone who’s looking to get more success on meetings or with cold email campaigns and building relationships on LinkedIn.
Crystal
Crystal tools enable you to access profiles of top personalities and advise you regarding communication with them. With Crystal, you not only get descriptions of someone’s personality but you also get suggestions on how to approach and convince them. It’s also possible to analyze the personality of a team with Crystal, and see what their dynamic is like so you can choose the best person to get in touch with. For example, Crystal says that if you want to sell something to Bill Gates, you should:
Avoid interrupting him
Skip the small talk, and speak matter-of-factly
Convince him by offering multiple options, use facts and mention best practices
Crystal Pricing
Pricing: Analysis API starts at $99/mo for 100 matches.
LeadFuze
One of the biggest benefits of LinkedIn is also a primary challenge for many sales professionals i.e., more than 430 million members. LeadFuze has been the favorite LinkedIn automation tool of many salespeople in the last few years, and for a good reason. It automates lead generation based on a lot of filters and this is why LeadFuze is so popular. It allows you to quickly create a list of leads and target accounts through a simple search.
LeadFuze
It aggregates leads’ professional information across the web, not just on LinkedIn, and it also supplies contact information if you’re ready to start communicating with your prospects and has integrations for most CRM software, as well as Zapier. If that’s not enough, LeadFuze also helps you automatically send personalized emails and follow-ups. At this time, you’re able to dig up contact information for more than 200 million B2B professionals and premium accounts. And, with customers adding roughly 350,000 prospects each month, it’s easy to see that you’ll always have an endless supply of leads.
Features of LeadFuze:
Search for new potential customers instantly – Using LeadFuze’s lead generation software, you no longer just have to find business contacts one by one on LinkedIn. Instead, search for leads in specific roles and industries, that use certain software, that spend on Adwords, who are hiring, and more. Then, unlock a lot more data like verified emails, phone numbers, social profiles and more!
Account Based Selling – Input (or upload) a list of companies or domains. Select the role(s) you’re wanting to target. You can even set the maximum number of people matching that role at a company. Then, let LeadFuze automatically pull in all the right contacts.
Meet Fuzebot, Your New Sales Assistant – You can optionally use Fuzebot to build your list for you. Fuzebot is your A.I. powered best friend that brings you the freshest leads, every day. It’s automated lead generation software.
LeadFuze pricing
Pricing: It provides 3 pricing options – Monthly ($257 per month/1000 leads), Commitment ($231 per month/1200 leads for a year) and Annual ($2467 per year, 1500 leads/month).
LinkedIn sales navigator was launched by LinkedIn itself with an aim to easily connect buyers and sellers. With this tool, you can target the right customers and companies, familiarize yourself with crucial lead changes, and easily engage with your potential buyers.
LinkedIn Sales Navigator
Features of LinkedIn Sales Navigator:
Advanced algorithm – to connect you with prospects according to their needs
Sales insights – provide you required details while making deals
Relationship building tools – close sales easily
These combined features also perform lead recommendations for you.
Recommendations are part of the package.
You can filter your updates.
It comes with “premium profile” options.
Pricing: LinkedIn Sales Navigator offers three SMB and enterprise pricing plans for users to choose from – Professional – starts at $64.99/month/annual billing, Team – per seat basis and Enterprise – request a quote.
Lead Connect
Lead Connect is a LinkedIn Outreach Automation Platform. You can automate your lead generation efforts with personalized multiple follow-ups and also sync prospect details to Hubspot automatically with a click.
Lead Connect
You have an option to use LinkedIn search (Basic/Sales Navigator) OR upload CSV to define your target audience. Tool will use same search query for automation, Setup personalized message with placeholders to send upto 100 new invitations, and sync LinkedIn profiles to HubSpot for easy lead nurturing and management. All messages on LinkedIn also gets logged as activity automatically.
Features of Lead Connect:
Response and Acceptance tracking – It’s all valuable information that will help you take actions on right time.
Teamwork Security – You and your teammates won’t address the same person twice if you don’t want to. Blacklist is here saving those extra efforts and confusion.
Follow-up messages personalization – Contact unlimited* number of prospects daily with personalized auto sequences and build Predictable Revenue.
Reply detection – If you get a reply, further follow-ups are automatically stopped.
Follow-up automation – Just set a number of days after which you want to automatically send a follow-up, up to 10 times till you receive a response.
LeadConnect Pricing
Pricing: It provides 4 different packages – Free forever ($0/month), Professional ($22.95/month), Grow ($40.95/month) and Ultimate ($77.95/month).
SkyLead
Engagement has never been closer. Once you filter your ideal prospects, SkyLead allow you to select the desired level of engagement like Connection Invites, Sequential Messaging, Free InMails, or Profile View Generator. It supports LinkedIn Premium, Sales Navigator and Recruiter. You can also upload your own list of leads. With SkyLead, you can track all the metrics that are important for your campaigns and optimize them for the best results. Use dashboard to monitor and compare all campaigns or deep dive into a specific campaign. Its dashboard allows you to track whether you need to take action or take over the conversation through its chat system. Never miss on a message with separate chat screens for every campaign
SkyLead
Features of SkyLead:
Cloud based – No more extensions that compromise your account. Cloud based tool guarantees safety since it behaves as a user with a separate proxy IP address from your location and doesn’t require to have a computer turned on.
Safe and secure – System is undetectable thanks to its cloud-based infrastructure that behaves as a user without any traceable code. New proxy IP address is assigned to each account and its algorithm mimics the human behavior so there are no suspicious actions that could show these actions are not done by a human.
Advanced variables – You can customize your message to make it as personalized as possible. Mention their college name, first job, years in current company or an interest as an ice breaker that will increase your response rate and land you a warm introduction.
Account manager – If you need some help with setting up campaign or any other part in the process, you can count on a dedicated Account manager that will guide you through the whole cycle and help you get leads and close deals.
SkyLead Pricing
Pricing: There are 3 pricing options available – Pro (100$ per LinkedIn account monthly), Premium (200$ per LinkedIn account monthly), and Agency (700$ per LinkedIn account monthly).
Elink Pro is a software that helps its users to market their products online. The bot helps its users by connecting them with potential customers of their products making them generate sales. The bot magically attracts new clients for your LinkedIn campaigns. There’s also an option where you can cross-connect with your LinkedIn leads on Twitter, as well, so if you’re considering a multi-channel approach, you can do it with eLink Pro.
Features of elink Pro:
Results & Metrics – Awareness of your profile is higher as prospects first see your profile summary. The Look Back Rate refers to those that decide to take it further and visit your profile. Of these, many then view your website (averages 20%-30% of Look Back’s) and reach out to connect to you (average 5% – 15% of Look Back’s).
Campaign Scheduler – A user can use eLink Pro daily or use our simple Search Scheduler. Using search filters (industry, city etc) together with the Campaign Scheduler is a great way to view profiles beyond the 1000 return limit set by LinkedIn.
Download prospects to Excel – Targeted clients in LinkedIn, access a huge addressable market and export details to Excel!
Auto messaging – The bot is essential in sending messages automatically after your approval. With the messages, people in your connections will be informed about your products and the offers available in the sales. Auto messaging will help you to save time and be productive in doing something else.
Attract your target audience – Using the principles of view backs in LinkedIn eLink Pro gets them to engaged with a link back to you.
Multiple accounts – Elink Pro enables its users to manage different accounts at the same time. The bot is essential in business organizations that need to manage more than one account. Through the multiple accounts, the users can get more connections thereby managing the business to grow bigger and attract more sales.
Pricing: Elink pro has two packages; the first package is the “start from” costing a monthly fee of $29, the plan enables its users to view other people’s profile and to export data. The second package is the “Pro plan” charging a monthly fee of $49. The plan helps its users to view profile, auto connecting with other people and auto messaging. The bot has a five, free day trial where their users can get to know how the software operates.
Conclusion
There you go! 7 LinkedIn bots and automation tools for your marketing. You can choose to have a number of them as long as you use them right. Most of these bots are designed to increase your social media (LinkedIn) presence. Once your presence is established, your account will grow to a completely new level. From better organizing your contacts in managing the sales funnel, there’s something out there that’ll work for you and help you to become a better decision-maker in the world of media marketing. Do you have any other tools to add to this list? Feel free to share them in the comment section below.
LinkedIn Automation Tool – FAQs
What is LinkedIn automation?
LinkedIn automation frees you to focus on initiating conversations and relationship building interactions. Manually visiting profiles, sending connect requests, and following up with messages are seamlessly organized with best LinkedIn Automation tools.
Is there a LinkedIn automation tool that is open-source?
No. There are no LinkedIn automation tools that are open source.
When should I be using LinkedIn automation tools?
With best LinkedIn automation tools 2020 you can target the right prospects in less time without spamming the wrong ones. Managing 2-3 leads is quite plausible but when the number of leads increases reaching out to each of them can be a task. In such cases, free LinkedIn automation tools come handy.
Which is the best LinkedIn automation tool?
Finding the right automation tool depends on your requirements. Some of the good options are Zopto, Crystal, Leadfuze, LinkedIn Sales Navigator, Lead connect, Sky lead, and E-link pro.
How can you get more leads on LinkedIn without getting banned?
Automation builds your network while content builds brand awareness and loyalty. So with the right automation tool, you can build relationships and expand your network in the right way — through content. On LinkedIn, that may come in many different forms such as posts, comments, direct messages, your profile page, headlines, profile summaries, etc.
Best LinkedIn automation tool for marketing?
Crystal is a great tool that works by analyzing a profile and providing feedback about the person’s personality. With these details in hand, you will make a better communication strategy. Other tools like LeadFuze, SalesLoft LinkedInSales navigator are also some good options.
What are the problems that can be solved by LinkedIn automation tools?
LinkedIn automation tools let you focus on things like a valuable conversation with the prospects, building relationships, creating brand awareness rather than performing mundane and repetitive tasks.
Ipsita Acharya
Rishabh Rathi
