The article is contributed By Agnik Ghosh, COO & Co-Founder, MemeChat
The epoch is shifting. If you’ve spent any time on LinkedIn recently, you may have observed that from a staid corporate networking platform the site has evolved into a social media podium. With a more informal approach, professionals are having fun. And memes are considered one of the most powerful online marketing tools available.
Brands are now embracing memes on LinkedIn to develop a digital identity using the unusual social phenomenon of subtle humour but with a more personalised touch. Brands use viral memes to promote their products, and they do this by creating visual elements that their customers can relate to and then spread.
Meme marketing can be a very effective strategy for attracting attention, stimulating conversation, and potentially making your content go viral. Furthermore, it helps a brand gain more customer involvement, fostering a more relaxed and interesting dynamic between the brands and its audience. LinkedIn’s algorithm also rewards active participation, particularly in the form of contributions that spark debate. As a result, LinkedIn is the ideal platform for increasing your meme marketing efforts.
Here are a few tips for using LinkedIn as a tool to elevate your brand’s meme marketing strategy.
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LinkedIn is regarded as the most reputable source of information and is responsible for 46% of the social traffic that is sent to B2B websites. Therefore, content marketers must employ LinkedIn for content marketing, particularly for business-to-business (B2B) marketing and lead creation.
1Bn Monthly Interactions
The majority of LinkedIn’s active members log in every day, resulting in over one billion monthly interactions. However, you only have a few seconds to create an impact. Therefore, meme marketing is the most effective method for achieving long-term success. The objective is not simply to create content, attract attention, and then start pushing your product. It’s all about generating interest in your brand and then using that interest to develop your network.
Pop Culture References
Having the biggest number of youth (34.33 percent) in the globe, the Indian market is ripe for a wide range of marketing opportunities. Memes are a big deal in India because of the country’s rich cultural past and reliance on pop culture references. Video and image uploads, stickers, emojis and even GIFs are all part of this new form of communication.
Popular with GenZ
According to the findings of a recent study conducted by the Pew Research Center, LinkedIn is still the most widely used social media platform among students. It is also important to note that millennials make up more than 59 percent of the user base on LinkedIn, and that 11 million of the 87 million millennials currently hold positions that include decision-making responsibilities. Both of these facts are important to keep in mind. LinkedIn is an excellent platform for promoting meme content, which is extremely popular among members of Generation Z at the moment.
Memes on LinkedIn are disseminated using a particular model that takes into account connections made at the first, second, and third-degree. More than half of the increase in viral activity that has occurred over the past two years can be attributed to changes that have been made to the LinkedIn algorithm. There are currently over two million articles, videos, and posts that are being sorted, ranked, and displayed in the feeds of LinkedIn’s 645 million members and users.
Creating a Digital Identity
Brands are now leveraging memes to create a digital identity using the peculiar social phenomena of subtle humour but with a more personalized touch. They associate their brands with the most viral memes and create visual aspects that their customer can relate to and further share. For example, Zomato and Swiggy are known for curating the most innovative campaigns by triggering human sentiments and amplifying the âbeen there, done that!â factor on LinkedIn.
Impression Counts
Impression counts on memes have gone from 19.8 million in August 2019 to 24.9 million in July 2020, representing a 26 percent peak, and eventually 28 million around April 2020. Because of Lockdown, consumers were obliged to spend more time in front of their screens, in the vain hope that escapism and memes would somehow magically transform into useful tools.
Catchy Captions
Memes are a brilliant method to capture a user’s attention on LinkedIn, but without a captivating caption, you’re not efficiently leveraging meme marketing. A caption should have numerous crucial components. Adding at least two relevant hashtags to your brand is a good start. For instance, a brand’s name is an excellent first hashtag, whereas a short but clever tagline is an excellent second hashtag. Additionally, the caption should convey more about the brand, product or service to the client. It helps to attach blog articles, landing pages, eCommerce Portals and PLR courses on a meme post.
Necessary Precautions
It can be difficult to keep memes strictly within the limits established by a company’s community. Therefore, marketers are now changing memes and shifting the focus of their content to something that is more closely aligned with the image they wish to project. The use of humour in marketing can be risky, and companies must take precautions to ensure that their clients are not offended or turned off in any way by the jokes they tell.
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LinkedIn marketing is an exceptional next step for meme marketing, which has gone from being an obscure trend to an international phenomenon. When it comes to responding to your brand and business in general, consumers turn to memes for an immediate and simple solution. Memes can help your brand get the upper hand when it comes to promoting your brand, gaining exposure, and strengthening client engagement on LinkedIn, as well as enhancing your meme marketing strategy.
LinkedIn outreach is all about finding and reaching out to new people on LinkedIn. The group you target should be people who might be interested in your product and services.
Outreach marketing can be done manually for that personal touch, but as your business scales up youâll need new clients fast. That’s where automation tools like Castanet come in. Castanet is an enhanced LinkedIn lead generation tool that helps expand your outreach capabilities. It does all the finicky work for you and helps you cultivate clients automatically. You may only need to step in when closing the deal or some personal interaction with your clients.
Castanet works in the cloud meaning, you arenât required to be logged in. Once youâre done setting up a campaign, you can just sit back and watch the process.
LinkedIn is a great way of getting new, interested customers if you do it right. Using Castanet also allows you to get users from a ranked post that has the same target audience as you. Understanding how the LinkedIn marketing works is also important as you want to generate new leads and develop your customer relationships.
Castanet is a platform meant for deep segmentation. It’s meant to get you those clicks and built with features that support LinkedIn architecture. The process is simple enough for everyone to operate. You create a campaign with a target audience that you can specify, create action sequences and then monitor your progress. Some of the platformâs features are:
Multiple ways to target
Finding the right kind of people is crucial to your marketing strategy and Castanet offers you two ways of doing this. The Sales Navigator search allows you to search for users across LinkedIn using a string query.
Anything that describes or is common to the people you wish to target is a valid string query. Then there’s the option to target people whoâve engaged in a particular post. This could be your own post or any other post that has good engagements and is relevant to the topic you’re trying to get people on. Indeed it’s an easy way to get customers when you already have them assembled towards a post of relevance.
All generated leads can be viewed, including imported contacts
Create precise automation sequences with Castanet that makes your campaign run even smoother. You may also change up, stop or restart any sequence if you choose to do so.
Sequences work best when pre-planned about your campaign. Every aspect of the sequence including the messages you set can be customized according to your preference. Adding a little bit of delay can help keep the service less robotic in nature. Sequencing allows you to perform tasks like:
Keep track of your progress with the analytics dashboard, which gives you a detailed insight into how every campaign is performing. You can track your progress in real-time making sure that things go out as planned. The panel gives you information on acceptance rates, reply rates, and average message replies.
Making sure you have the right message is important as that decides the course of what happens next. Most customers tend to ignore a message within the first 5 seconds if it’s plain and cold. This applies well to LinkedIn. Putting some effort into writing messages that help connect with your targeted people can be beneficial.
Castanet analytics dashboard
Castanet Pricing
Leaning a bit towards the expensive side, Castanetâs starter plan or solo plan comes at $199/month. It comes with one LinkedIn account and includes all the primary features of the platform. The Small Team/Agency comes at $499/month which includes 3 LinkedIn profiles, unlimited sequences and unlimited campaigns. This is perfect for any medium to large-scale enterprise or marketing expert.
Bots are another way of getting automated tasks done. Theyâre for the most part super cheap to set up and once configured, proceed with the tasks theyâre programmed with. Is Castanet any better? Well, it depends on how you perceive it.
In theory, Castanet is a front-end platform that offers you the same functionality that you would get with a LinkedIn bot. However, the amount of time it takes for you to set up and configure a bot is far greater and requires some programming skills. Both function the same way once set up.
But Castanet makes the process much easier for normal people who donât want to be bothered with the complications of setting up a bot. So the price you pay for the service saves you much valuable time.
LinkedIn lead generation is something businesses are catching onto. Castanet is an easier solution compared to spending valuable time trying to generate leads on your own while you can focus on the actual business. Having a free 7-day trial you can try out the platform’s features to see how effective it is for your style of marketing. If getting leads on LinkedIn is something you always wanted to automate, then Castanet can be a good platform, to begin with.
FAQ
What is Castanet?
Castanet is an enhanced LinkedIn lead generation tool that helps expand your outreach capabilities. It does all the finicky work for you and helps you cultivate clients automatically.
What is the pricing of Castanet?
Castanetâs starter plan or solo plan comes at $199/month, The Agency plan comes at $499/month and offers 3 accounts with added customer support.
LinkedIn is widely used by people across the globe to seek job employment and is, therefore, home to several recruiters. LinkedIn can be used to make connections for generating leads, establishing partnerships, and creating better brand awareness. Using LinkedIn for marketing is an extremely impactful marketing tool with a great presence among more than 450 million professionals. Here are few tips on how to use LinkedIn as a marketing tool.
Why is LinkedIn Marketing Important for the Startups?
LinkedIn serves as a hub for people to connect with employees, colleagues, clients, potential customers, strategic partners, and other professionals. LinkedIn is especially used for B2B networking and gaining website traffic. You have the option to follow industry leaders and gain all the information that they impart. Garner ideas, discuss implementation techniques on how to use LinkedIn for business marketing and strategize by getting suggestions from reputed professionals and business idols.
Executives from all Fortune 500 companies are present on LinkedIn. The corporate talent solutions offered by LinkedIn are currently being utilized by a total of 94 out of the top 100 Fortune companies. Unique publishers, over 1.5 million are using LinkedIn as a preferred social media platform to send content.
After reading these statistics I think you have got an idea, how big the opportunity is to market your startup or product on LinkedIn. Even if you want to build a personal brand LinkedIn is the best platform to start. However, you can organically market your business on LinkedIn only if you have a good amount of followers and their engagement on your posts. So, you need to learn how to get more followers on LinkedIn.
How to Get Followers on LinkedIn?
Source: Soravjain.com
Now let’s talk about how you can build your audience on LinkedIn. Below we have listed all the information you need to get started on how to use LinkedIn for marketing your business.
Create an Engaging Profile
The first step to get started is to create a profile of your own that can tell anyone who you are? what you are doing? and what you want to do? That way people will get a clear picture of your personality and it will help them to connect with you on both emotional and professional levels. Here’s how to increase LinkedIn followers organically.
Add LinkedIn âfollowâ Button to your Companyâs Website
Adding the follow button on your website will allow you to easily convert visitors who come to your site. While we are still on this, also add the LinkedIn share button to your webpages to encourage your visitors to share your content within their network, which will, in turn, bring more traffic back to your website, and also increase your followers. In addition to that, add a link to your company page in your email signature.
Create a Company Page
After creating your own, profile your next step is to create your company’s page on LinkedIn. The company page will represent your brand. Use the full name of the company as your LinkedIn page name. Upload an attractive cover image and logo, people should identify you just by seeing the brand logo.
Just like your profile you also have to create good content for your LinkedIn company page. Update the page with quality content at least 20 times a month. Also, add images to your post as it helps to engage more people. You can also drive traffic to the company page from your website by adding the “Follow on LinkedIn” button on your website.
You can cross-promote your LinkedIn company page on other social media profiles. There are many people who are not active on LinkedIn, maybe they are your customer, so to engage more audience you have to promote your LinkedIn page on other social media platform.
Participate in and start LinkedIn Groups
More than one million groups have been established on LinkedIn, which can be used to highlight your companyâs page and attract more followers. By joining and contributing to groups, you can attract followers. You can also create your own group where you can put up offers and get users to engage with your content and follow your company page.
Keep posting Valuable Content
To increase your followers you have to be consistent when it comes to updating your feed. To get more engagement on posts, create good content in your niche and post regularly on your LinkedIn profile. For even more engagement, create content on a trending topic, observe your audience’s behaviour after posting any content. Create content that is valuable and relevant for your connections or audience.
Creating good and engaging content is the best LinkedIn marketing strategy that will help you in the long run. However, with good content, you also need to be consistent with your content. Upload regularly and keep a constant flow of content to keep users engaged. Maintain a frequency at which you regularly post your content.
Optimize your Content for Maximum Traffic
Optimize your content for search engines and also analyze your user’s behaviour. Use LinkedIn analytics and optimize your content to get maximum traffic. Post useful and quality content for your users. Infographics have a 300% more chance of being shared than other content. You can also post YouTube videos in your post as nowadays people prefer to consume video content more than text.
Moreover, you can ask your employees to engage with your company page content and try to post your updates during the busiest hours that are in the morning and midday from Monday to Friday and specifically Tuesday, Wednesday & Thursday. Also, instead of sharing articles written by others, use LinkedIn’s publishing platform which allows you to post long-form content.
This will help create a unique brand and distinguish yourself. It will also increase your visibility, exposure and engagement. After following all these things chances are your post will get maximum reach.
Use your networks exhaustively
Encourage your employees to add your page as their workplace, and consistently share the posts and update from the company page to increase engagement and help your company page grow. Once they include your company name in their profile, they will automatically become followers of the page.
Engage with your current followers, like and comment on their posts, hoping they return the favour, and ask your network to share your content with their connections. Sync all your contacts, personal and business from your phone onto LinkedIn. Also, encourage clients and possible customers to follow your page by highlighting how you can get updates through it.
Emphasize your LinkedIn profile when following up on potential business prospects, customers as well as personal contacts. When you send connection requests, make sure to go to the person/companyâs profile and send personalized requests with a message which may be very useful in establishing connections and help increase followers. Also, add your page address to your business cards and other stationery.
In the Sophisticated Marketerâs Guide to LinkedIn, Jason Miller from LinkedIn Marketing Solutions said that research released by the Content Marketing Institute (CMI) at the start of 2017 shows more content marketers finding success on LinkedIn than on any other social platform. Thatâs because LinkedIn is the natural environment for a Sophisticated Marketer. As the worldâs largest professional content platform it embodies the potential of social and content combined â but it can do a lot more besides. Here are some of the benefits which you can get from LinkedIn Marketing:
Your Target Audience is already there
LinkedIn has over 590+ million users, with more than 260 million monthly active users. LinkedIn also has an algorithm like Facebook, which decides what will show up on your connections feed. Most of the users on LinkedIn are there to build a reputation and relation with other businesses. Hence, it is the perfect platform for B2B marketing and because your target audience is already there, they are ready to see what you will offer. Besides, LinkedIn is focused on professional opportunities so your audience will not get distracted or lost.
Build a Reputation for your Business
As your target audience is already there you have the opportunity to build reputation and trust for your brand. Post quality content regularly and try to interact with business professionals as much as possible. This way you will be able to learn from experts and also it will help you to increase your network. Time has changed now the more you communicate the more you earn.
Build Business relationships with Experts
If you are a startup or planning to start a startup then LinkedIn is the perfect platform where you can gather knowledge about business. Success comes from experiences but if you start anything without enough knowledge then chances are you will end up with failure. So, on LinkedIn, you can take advantage of learning from experienced people. Try to interact with people from whom you want to learn, add them to your connection, and send a welcome message explaining why you want to connect with them.
Generate Leads for your Business
LinkedIn considered the most effective media for B2B lead generation. 80% of social media B2B leads come from LinkedIn. It is really easy to generate leads on LinkedIn both via organically and LinkedIn ads. Optimize your content for search engines and join LinkedIn groups and you are well on your way to generate organic leads for your business.
Should you take help from LinkedIn Marketing Agencies?
You will come up with some LinkedIn marketing agencies online which will promise to get more followers through their strategies. There is no harm in paying for these services as most of the time, these agencies do help you. However, you can easily save a lot of money on it by hiring a Freelance LinkedIn Consultant, a Freelance post writer, and visual content creator. With the help of a consultant, you can get some ideas and strategies for content planning.
To find a LinkedIn consultant, you can contact any person who regularly gets a good engagement on their post and ask them to provide you consultancy service. If you think you don’t need a consultant as you are already familiar with the platform, you can just find good writers on LinkedIn only and ask them to write engaging posts for you. You can then post them consistently and see your brand grow.
If you are into the B2B business model, then LinkedIn is the perfect platform for you. You don’t have to constantly tell about your brand and your achievements repeatedly. You can build an engaging profile and put all the information in one place, it will not only save your time but also will help you to develop your products quicker as per the market need. LinkedIn has all the tools needed to build a relation between businesses and professionals. It has allowed brands to bring quality service to their customers by communicating with them directly.
FAQs
How is LinkedIn used for marketing?
LinkedIn is a powerful tool and it can immensely help founders, sales executives, marketers, and even developers. You can build connections and grow your business efficiently with LinkedIn.
How to promote your business on LinkedIn for free?
Optimize your personal profile.
Create a company page.
Create LinkedIn posts.
Get active in LinkedIn groups.
Post engaging updates.
Why is LinkedIn good for marketing?
If used correctly, LinkedIn can help brands generate leads and promote their business via both social updates and business-to-business interactions. Having a strong LinkedIn marketing plan is an essential part of modern business strategies as it has been proven to be the most popular platform amongst business owners.
Is LinkedIn good for B2B marketing?
LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media (and increasingly in content marketing).
Is LinkedIn good for small business?
As a social media platform for business professionals, LinkedIn is most effectively used by small business owners who create both a LinkedIn personal profile and a company page. It provides additional opportunities for your business to be found in the search results for the services you offer.
Anamika Mahapatra
