Over the years, AI technologies have grown in capability, becoming more accurate and efficient at a wide variety of jobs. One notable instance of this occurred when Reid Hoffman, a co-founder of LinkedIn, experimented with an AI tool that caused it to recreate the whole LinkedIn platform. He was shocked when the AI created a “surprisingly functional prototype” that demonstrated its amazing powers. In his LinkedIn post, Hoffman highlighted the experiment’s findings and expressed his surprise at the AI tool’s capacity to produce a functional prototype. In a LinkedIn post, he stated that he had asked Replit to “clone LinkedIn” in order to test the platform’s capabilities with only one command. “The outcome? An unexpectedly useful prototype,” he noted. It serves as a potent reminder that modern AI techniques may transform a single notion into functional software with the correct framing.
What is Replit?
Replit is a firm that lets consumers utilise AI to create websites and apps. It makes programming accessible to anyone by utilising an innovative AI model called Replit Agent, which functions as an automated app developer. The CEO of Replit, Amjad Masad, previously stated that learning to code is useless since coding jobs will soon be replaced by artificial intelligence (AI). Masad reposted a video of himself defending his claim on X. In the video, he concurred with Anthropic’s Dario Amodei, who forecasted that nearly all codes in the future would be generated by artificial intelligence. He also stated that in the worst-case scenario, all code will be generated by AI, similar to what Dario recently stated. “I assume that on this optimisation path we’re on, where agents are going to get better and better and better, the answer would be different. The answer would be no. It would be a waste of time to learn how to code. But you could have different predictions, and I think different people will make different assumptions,” he added.”
Sundar Pichai’s Prediction Regarding Coding
Masad’s remarks followed Google CEO Sundar Pichai’s disclosure that 25% of the company’s new code is generated by AI, albeit engineers evaluate it afterwards. Sam Altman, the CEO of OpenAI, the company that makes ChatGPT, recently said that AI has already replaced half of the coding in many businesses. According to Pichai, Google is also utilising AI internally to enhance its coding procedures, increasing efficiency and productivity. At Google, artificial intelligence now creates more than 25% of all new code, which engineers subsequently evaluate and approve. This enables the company’s engineers to work more efficiently. Google provides its clients with customised hardware accelerators for AI applications, such as NVIDIA Graphics Processing Units and bespoke Tensor Processing Units.
LinkedIn influencers are being urged by the Advertising Standards Council of India (ASCI) to follow the guidelines that require them to disclose any significant relationships they have with the companies, goods, or marketers they endorse. According to a statement from ASCI, this action attempts to maintain the integrity of influencer marketing while guaranteeing compliance with legal and self-regulatory requirements. At least 60 of these occurrences were reported to ASCI by LinkedIn professionals in the last week alone. 56 of these are still being investigated for infractions, primarily related to failure to disclose material links. According to the advertising watchdog, these non-disclosures may violate the Central Consumer Protection Authority’s (CCPA) guidelines, the ASCI code, and the criteria for influencers in digital media. It is important to remember that LinkedIn does not offer platform disclosure features as other social networking sites do. In this situation, the influencers themselves must display the approved disclosure phrases, such as “partnership” or “ad.”
Current Practices Misleading the Viewers
According to ASCI, LinkedIn has recently witnessed a number of instances where experts have praised particular goods or services and even advertising campaigns without disclosing that they are involved. These actions deceive audiences, who might think that the opinions expressed by these experts are objective and unaffected by cooperation. Since LinkedIn influencers are seasoned experts and respected authorities in their domains, it is even more crucial that they set an example for responsible influence. Manisha Kapoor, ASCI’s secretary general and CEO, expressed gratitude to the professional LinkedIn community for supporting ASCI by disseminating these links and assisting in maintaining the integrity of the advertising ecosystem. The ASCI has made “The Responsible Influencing Playbook,” an online certification course that covers disclosure rules, regulatory requirements, and self-defence techniques, available to help influencers comply with these restrictions.
LinkedIn – A Home for Professionals
LinkedIn is home to one of the biggest job-search websites. Supported by high user participation, the platform has grown beyond job searching to include areas for knowledge sharing, work updates, career history, taking courses, staying up to date on daily news and bulletins, and making formal announcements. The ministry of consumer affairs published new endorsement criteria back in 2023, and those who violated them would face steep fines. According to an EY analysis, the influencer marketing industry in India is expected to grow at a compound annual growth rate (CAGR) of 18% to reach INR 3,375 Cr by 2026.
Who is ASCI?
Founded in 1985, the Advertising Standards Council of India (ASCI) is dedicated to the goal of self-regulation in advertising, protecting consumer interests while treating the advertising sector fairly. All four of the advertising-related industries—advertisers, advertising agencies, media (including the press and broadcasters), and other industries including public relations agencies and market research firms—supported the formation of ASCI.
ASCI promotes responsible advertisers and customers by self-regulating ads to guarantee that they are truthful, respectable, safe, and equitable. By providing pre-production advice services that reduce the possibility of harmful advertisements being created and seen by consumers, ASCI also helps the advertising sector.
Following a contentious post claiming that the company had fired 100 employees because of stress, YesMadam, a home salon services provider, has provoked fury on social media. Widely shared on LinkedIn and other social media sites, the post went viral very fast and was criticised for taking a tone-deaf approach to a serious problem.
On December 10, YesMadam responded with a statement that clarified the post was a part of a social media campaign that aimed to draw attention to the “serious issue of workplace stress.”
The Divisive Social Media Update
According to the original post, YesMadam fired about 100 workers after a mental health survey found that many of them were experiencing stress. On LinkedIn, an employee going by the name Anushka Dutta posted a leaked HR department email that said, “What’s going on at YesMadam? You survey us at random first, then fire us overnight because we’re stressed? Not only that, but one hundred other people have also been let go.
Within hours, the post went viral as many users expressed their outrage and rage at what they saw as the company’s cruel choice. Employees, clients, and mental health advocates widely criticised it, accusing YesMadam of taking advantage of a delicate subject for commercial gain.
The Apology and Explanation from YesMadam
YesMadam issued a statement in reaction to the criticism, claiming that no staff members had been let go. The business stated that rather than announcing layoffs, the social media post was a part of a larger campaign meant to emphasise the significance of tackling workplace stress.
According to the official statement, “We deeply regret any inconvenience caused by recent social media statements implying that we fired staff members for experiencing stress. To be clear, nobody was let go from YesMadam. We would never act in such a cruel manner. Additionally, YesMadam underlined that the campaign was created to raise awareness of the urgent problem of workplace stress, which has grown more common in the fast-paced, always-on work culture of today.”
Introducing the Policy of “De-Stress Leave”
In an effort to emphasise its “commitment to employee well-being,” YesMadam declared the implementation of the nation’s “first de-stress leave policy.” With the extra perk of a free at-home spa treatment, the program permits workers to take six paid leave days to relax. The goal of this program is to support workers’ mental health and aid in their recovery from stress at work.
According to YesMadam’s statement, “In today’s hyperconnected world, work-life boundaries are fading, stress is widespread, and productivity often overshadows employee well-being.” “We’re here to lead the way in developing a culture that reflects the belief that happy employees build stronger businesses.”
This article has been contributed by Sourabh Yadav, Founder, Qoulomb.
“LinkedIn is a Goldmine for businesses” is the most overheard statement about LinkedIn.
Come on!!! Today, everyone knows LinkedIn is a crucial channel for marketers, founders, and freelancers. But what most people miss out on is “How to rush this goldmine?”
The answer is obvious: by getting in front of the people and opportunities sprinkled across the corners of LinkedIn.
Whether you are a founder building your personal brand on LinkedIn or a marketer turning LinkedIn into your most effective marketing channel, you want one thing (other than some mental peace).
To get in front of the people and get the eyeballs. Isn’t it?
The Power of LinkedIn
On the one hand, people are building million-dollar brands, building communities, and leveraging LinkedIn, while you are just crying in a corner because you don’t know how to get in front of your target audience.
Believe me, LinkedIn works like magic. I have seen it hundreds of times while working for my clients in the SaaS, B2B, and B2C industries and turning their LinkedIn into a sales machine by just getting in front of their target audience.
But how will it happen? Is it rubbing the magical lamp? No, it won’t work!
Key to LinkedIn Success: The C.E.O. Formula
I know you hate formulas, thanks to your boring Mathematics professor, but I have a formula that can help you get in front of your target audience on LinkedIn.
I call it the “C.E.O.” formula.
Yes, that’s your success formula for LinkedIn! But what does it stand for, how does it work, and how can you use it?
Don’t worry; I am your Lord Buddha on this enlightening journey. I will answer all the questions ruining your peace of mind.
The C.E.O. formula stands for:
C: Content E: Engagement O: Optimization
The C.E.O. Formula for LinkedIn Success
These are the only three ways to get in front of your target audience on LinkedIn. So let’s dive in to understand each one of them:
1. Your Content
The “C” in the C.E.O. formula stands for “Content” that you create on LinkedIn!
Go back in your memory and think about the last week, when you came across an incredible thought leader you followed on LinkedIn.
How did you discover and follow them?
While you were mindlessly scrolling through your feed, someone’s post (connection out of your network) slammed on your face, and it resonated so well with you that you ended up following them or DMing them for the same.
Feeling the nostalgia?
That’s how we mainly discover good people on LinkedIn, i.e., through their thought-provoking content.
See, LinkedIn is a social media platform, so ultimately, content is and will always be the best way to get in front of people.
So, to get in front of your target audience, you must create content that resonates with them!
Create a proper content strategy, and a content calendar, and start creating content; believe me, it will be the best decision of your life.
Start sharing your experiences, life lessons, new things you learned, and your awesome work. People will connect, engage, and resonate with you, eventually sparking conversations that convert to business.
So start building your tribe!
It’s free, and as LinkedIn is a comparatively new platform, it has immense organic reach.
You can easily reach more than a million people in your target audience every month for free, who will eventually become fans of your work. So it will be easier to convince them to do business.
I am sure you are going to work on it, so let me introduce you to the second way to get in front of people on LinkedIn:
2. Your Engagement
The “E” in C.E.O. stands for “Engagement.” It’s another way to get in front of people, but how?
Let’s take an example:
You are a B2B marketer, and your target audiences are usually the founders, Head of Marketing, and Marketing Heads of B2B organizations.
You want to get in front of these people.
Top Job Titles of Your Searchers on LinkedIn
Now, what do you need to do? Shortlist a few thought leaders in marketing, B2B marketing, and industries you work in.
They are thought leaders because they share their valuable thoughts, recent works, and unique insights related to their industry on LinkedIn. They have built an engaged community on LinkedIn.
You just have to go to the posts of thought leaders in your industry and start sharing your 2 cents regularly.
As they are thought leaders, your target audiences, like founders and marketing heads, already follow them; they have the eyeballs you need.
Now, if you keep sharing your valuable insights on their posts, you can use the attention they built to get in front of people.
Now let’s do some math.
If an average influencer’s post gets 100K views, assume 1% will see your comment, i.e., 1K people, and let’s say even only 10% of them chose to visit your profile, i.e., 100 people. That’s just 100 people, but those are your qualified target audience visiting your profile.
Though these numbers are just assumptions, still think about it. Imagine what 10–15 comments a day can do if just one comment can do this.
And that’s an efficient approach, as it will only take 20 minutes of your day.
Now, imagine how many unique people from your target audience are going to visit your profile.
The “O” in the C.E.O. formula stands for “Optimizing.” It means optimizing your LinkedIn profile to rank higher in your target audience’s LinkedIn searches.
To take up an example, let’s continue the previous one:
You are a B2B Marketer, and someone at a big B2B startup is searching for someone like you to help them craft their strategies to build their sales pipeline.
Then what’s the first thing they will do?
They will search for a B2B Marketer on LinkedIn; that’s what everyone does, right?
So they will search for keywords like “B2B marketing expert,” “B2B expert,” “strategist,” or something similar.
You can list down a few more keywords with which your target audience will search.
Now, when they do the search with keywords, a few profiles will appear on the first page as a result, and almost similar behavior that we see on the Google searches is observed here, i.e.,
If you are on the second page of this search list, no one can find you, not even the F.B.I.
So what to do? Obviously, you have to be on the first page of the search list.
And how do you do that?
By optimizing your LinkedIn profile.
That’s what the “O” in the C.E.O. formula stands for.
But how do you optimize your LinkedIn profile?
Understand this; there is SEO for LinkedIn profiles as well.
You have to optimize the keywords in your LinkedIn profile if you want to rank higher and appear when someone searches for your relevant keywords.
LinkedIn places the highest weightage in search SEO on three key sections:
Your Header/Bio section
Your About section
Your Work Experience section
These sections play the most impactful role in LinkedIn SEO. Here’s how to optimize them:
List down the keywords you want to be ranked for.
Bio: While writing your bio, try to write the first word as the keyword that defines you and what you want to rank for, then write what exactly you can help your visitors with.
Optimize LinkedIn Bio
About: Your “About” section should have some results, your journey, and the work you have done in a crisp way. Do use a few keywords while writing this, but don’t overdo it. Just sprinkle a few.
Optimize LinkedIn About Section
Work Experience: Most of the work experience you have added should be similar to the keyword, and you can also use those keywords to rank higher in the description.
Optimize LinkedIn Work Experience Section
Use any LinkedIn Profile audit tool to get a free audit review of your profile and things you can improve.
Well, there are tons of details involved in optimizing the profile, but that’s for another day.
If you have an optimized profile, your profile is highly likely to get in front of your target audience when they are searching.
And it’s a very intent-based search, so your chances of conversions are high. LinkedIn has a few more factors to list you first, like the number of mutual connections, location, and a lot more, but those are out of your control, so we can hardly do anything about them.
And that’s a wrap!
In conclusion, I would say that if you can just remember this “C.E.O.” formula and implement it with your LinkedIn profile, you are all set to get in front of your target audience and hit all your goals.
It’s time to turn LinkedIn into your best marketing channel, so what are you waiting for? Just go out and implement it!
In today’s competitive job market, securing a job without prior experience can be a challenging task. Many companies require candidates to have some level of experience before considering them for the desired job profile. However, there is a solution for freshers looking to gain valuable job experience – internships. Embarking on an internship journey can provide the perfect launchpad for your career.
Internships provide a valuable opportunity to gain real-world exposure, build skills, and kickstart a promising career that can significantly enhance your chances of landing a dream job in a reputable company. As a fresher, this opportunity allows you to gain practical experience, develop relevant skills, and build a strong professional network. With numerous internship options available, finding the right one in India can be overwhelming.
To simplify your search, we have compiled a list of the best internship sites in India. These platforms can be invaluable in connecting you with the perfect internship opportunity to kickstart your career. Let’s explore these sites and discover the gateway to your future success.
Internshala is a widely recognized platform that connects students and graduates with internships in various industries. The website offers a user-friendly interface, making it easy to search for internships based on preferred locations, fields of interest, and duration. With a diverse range of opportunities from startups to established companies, Internshala is a go-to website for aspiring interns.
Apart from internships, Internshala also helps you to select from a wide range of training programs, workshops and webinars at a very reasonable price. It includes programs like Digital Marketing, Web Development, Ethical Hacking, Python and so on. It has other sections like learning a new language, creative arts, data science, architecture and others.
How To Get Hired On Internshala?
2. LinkedIn
Company Name
LinkedIn
Founders
Reid Hoffman, Jean-Luc Vaillant, Konstantin Guericke, Eric Ly, Allen Blue
Founded
2002
Services Offered
Professional networking, job search, and career development
Website
www.linkedin.com
LinkedIn Website
LinkedIn is one of the most professional job searching websites in India. It has partnered with many international companies too. It has better communication facilities that one can avail. LinkedIn helps its user to create a network and connect with peers. One can even access various activities going on around the professional world. It also has Linkedin Learning programs to help you gain skills.
Compared to other websites in India, LinkedIn produces higher-quality candidates. Therefore, it has tough competition and one requires sharp skills to apply for any job via LinkedIn.
3. LetsIntern
Company Name
LetsIntern
Founders
Rishabh Gupta and Pranay Swarup
Founded
2010
Services Offered
Internship opportunities and career guidance
Website
www.letsintern.in
LetsIntern
LetsIntern provides exciting internships for the user with the minimum requirement and of course, a good stipend. The best part of it is that it provides internships in a few large organizations. Tencent Game, Myntra, The Indian Express, Emerson, Big Basket, Comic Con India, PVR Cinemas and other companies would be hiring interns under them.
Even the organizations can also use it easily for hiring interns. The registration is done for both students and employers. The platform also provides career guidance, resume-building tools, and valuable insights to enhance the internship experience. Apart from all these, they also have their blogs directed out for everyone, where you can find various valuable tips.
4. Wellfound
Company Name
Wellfound
Founders
Naval Ravikant and Babak Nivi
Founded
2010
Services Offered
Startup jobs, investing, fundraising, etc.
Website
www.wellfound.com
Wellfound
Wellfound earlier known as AngelList, is a prominent online platform, providing services for startups, investors, and job seekers in the entrepreneurial ecosystem. It serves as a comprehensive hub where startups can connect with potential investors, and investors can discover promising startup opportunities. The platform facilitates fundraising, job postings, and networking, creating a dynamic community that fosters innovation and growth. With a focus on bridging the gap between talented entrepreneurs and passionate investors, Wellfound plays a significant role in fueling the startup ecosystem and supporting the growth of innovative ventures worldwide.
Wellfound, true to its claim, serves as the convergence point for the global startup community. Catering not only to students but also to numerous working professionals, the platform offers an extensive array of opportunities. Renowned organizations such as Patreon, Tinder, Twitch, Yelp, Gusto, and Medium are among the many partners that collaborate with Wellfound.
In addition to connecting job seekers and startups, Wellfound introduces unique investing programs, enabling individuals to invest in startups during their early developmental stages. With a straightforward profile completion process, users can navigate the website with ease and flexibility, unlocking a world of potential and possibilities.
WellFound: The ultimate platform for finding remote startup jobs
5. Killer Launch
Company Name
KillerLaunch
Founders
Heena Vinayak, Sahil Kohli
Founded
2019
Services Offered
Job search, internship, and career development resources
Website
www.killerlaunch.com
KillerLaunch Website
KillerLaunch is equipped with a few advanced search tools. With that users can search for internships according to their preferred location and industries. They aim at delivering the best internship opportunities for the users.
If you are finding a startup job or an internship for yourself, then this could be a great choice among all. It has all genuinely certified as well as verifies startups stuffed for anyone browsing for the same. You can even communicate directly via the KillerLaunch messaging portals.
6. Hello Intern
Company Name
Hello Intern
Founders
Snehal Nimje
Founded
2006
Services Offered
Internship opportunities and career guidance
Website
www.hellointern.co
Hello Intern Website
Regarded as the global internship expert, Hello Intern also captured a lot of attention from the folks. It allows its users to browse for the best internship opportunities and apply to the companies of their choice. It has partnered with many startups, non-profits, and corporate companies.
Hello Intern provide internships from companies like Zee Media, Titan, Vivo, Decathlon, Citrus and many others. you can choose internships in fields such as digital marketing, mobile app development, graphic designing, and so on. Apart from that, you can get access to online training programs and has work from home available.
7. Youth4Work
Company Name
Youth4Work
Founders
Rachit Jain
Founded
2012
Services Offered
Skill assessments, career guidance, and internship search
Website
www.youth4work.com
Youth4work
Youth4work is an online platform that offers skill assessments, career guidance, and internship search services for students and young professionals. The platform helps individuals discover their strengths and areas of improvement through skill tests and assessments. It also provides personalized career counseling and recommendations based on the assessment results, assisting users in making informed career choices. Additionally, Youth4work offers a database of internship opportunities across various industries, connecting aspiring interns with potential employers. The platform aims to bridge the gap between education and employment, empowering the youth with valuable insights and resources to kickstart their careers.
How to prepare for Skill Tests by using Youth4work’s Practice Test
8. GlassDoor
Company Name
GlassDoor
Founders
Robert Hohman, Tim Besse, Rich Barton
Founded
2007
Services Offered
Job search, company reviews, salary information, interview tips, and career development resources
Website
www.glassdoor.com
Glassdoor Website
Glassdoor serves as a comprehensive resource for job seekers, offering various services to help individuals find jobs and make informed career decisions. The platform provides job search capabilities, where users can browse through a wide range of job openings from different companies and industries. Additionally, Glassdoor offers valuable company reviews and ratings written by current and former employees, giving job seekers insights into the work culture, salary information, and other aspects of various organizations.
Glassdoor also provides salary information for different job roles, helping candidates assess their market value and negotiate better compensation. The platform offers interview tips and career development resources to assist users in preparing for job interviews and advancing their careers.
Glassdoor is just a few clicks away from getting an opportunity for a good start in a career. The segmented interface allows you to get detailed information about any company you are looking for.
9. Stumagz
Company Name
Stumagz
Founders
Sri Charan Lakkaraju and Frederick Devarampati
Founded
2015
Services Offered
Internships, events, competitions, and campus news
Website
www.stumagz.com
Stumagz Website
Stumagz is an online platform that caters to college students, providing a comprehensive space for them to discover and engage with various opportunities and activities. The platform offers a range of services, including internship listings, information about campus events and competitions, college news updates, and networking opportunities for students. Stumagz aims to create a vibrant community for college students, connecting them with valuable resources and helping them make the most of their academic journey.
10. Oysterconnect
Company Name
Oysterconnect
Founders
Rimy Oberoi
Founded
2013
Services Offered
Virtual internships, skill development programs
Website
www.oysterconnect.com
OysterConnect Website
OysterConnect is a platform that offers virtual internships and skill development programs. The platform connects college students and young professionals with virtual internship opportunities that allow them to gain practical work experience and enhance their skill sets. OysterConnect partners with various companies to provide meaningful projects and tasks for interns to work on remotely.
Through its skill development programs, OysterConnect aims to empower individuals with relevant skills and knowledge to excel in their careers. The platform provides a diverse range of projects and learning resources in fields such as marketing, sales, analytics, and more.
OysterConnect’s virtual internships and skill development programs offer a flexible and convenient way for students and young professionals to gain valuable experience, boost their resumes, and prepare for a successful career journey.
11. IndianInternship
Company Name
IndianInternship
Founders
Unknown
Founded
Unknown
Services Offered
Internship opportunities and resources
Website
www.indianinternship.com
IndianInternship Website
IndianInternship is an online platform that focuses on providing internship opportunities and resources for students and young professionals in India. The platform serves as a valuable resource for individuals seeking internships across various industries and domains.
IndianInternship connects aspiring interns with a wide range of internship opportunities, enabling them to gain practical work experience and enhance their skills. The platform also offers resources and information to help students prepare for their internships and make the most of their learning experiences.
Overall, IndianInternship serves as a valuable platform for students and young professionals, providing them with the necessary tools and opportunities to kickstart their careers and make informed decisions about their future paths.
Chegg Internships is an online tutoring business enterprise and job posting website which allows employers to put entry-level job openings. The site approves applications from candidates. Chegg permits employers to supply and appoint certified candidates for several internships and jobs throughout the country. The website provides several sources on how to run a profitable internship program.
Conclusion
Doing an internship is the best opportunity to boost your skills and work experience as well as your resume. This enables your resume to get noticed by bigger companies before you start with your job. So, find the internship you were looking for from the above internship portals and apply without any further delay.
FAQs
What are internship websites?
Internship websites are online platforms that connect students and young professionals with internship opportunities offered by various companies and organizations.
What are the top internship websites in India?
Internshala
LinkedIn
LetsIntern
Wellfound
Killer Launch
Hello Intern
Youth4Work
GlassDoor
stuMagz
OysterConnect
Indian Internship
How can I find internship in India?
To find an internship in India, you can utilize online internship websites that connect students and young professionals with various internship opportunities across different industries. Additionally, you can directly approach companies, attend career fairs, or seek guidance from your college’s placement cell for internship openings.
Are internship websites only for college students?
No, internship websites cater to both college students and recent graduates.
Is Internshala safe?
Yes, Internshala is one of the best website for internships, but beware of fraudulent companies and fake job postings.
Do internships give salary?
The internship offers payment to students in the form of a stipend and not salary.
Is it possible to get a job after an internship?
Yes, it is possible to get a job after an internship as internships provide valuable work experience and networking opportunities, increasing the likelihood of being hired by the same company or making connections that lead to future job offers.
Do these websites charge any fees for accessing internships?
Most internship websites are free for users to access and explore internship listings. However, some websites may offer premium services or additional features for a fee.
Entrepreneurship is a journey riddled with numerous challenges, but none more pressing than the constant need for business development. Running a business is a demanding, ongoing process that requires various tools and initiatives to grow and succeed. The workload is tremendous and it’s impossible to do everything on your own. So, what’s the solution? Turn to technology to ease the burden.
Thankfully, tech experts have designed numerous business development tools and applications to assist entrepreneurs in their journey. These apps are designed to boost your business and take care of important features, providing you with some much-needed relief. However, with so many options available, selecting the best app for your business can be a daunting task.
To ease the process for young entrepreneurs, we’ve created a list of must-have apps and tools for business development. These powerful tools can help take your business to the next level, making your life as an entrepreneur much more manageable. So, without further ado, let’s take a look at these apps and get started on boosting your business.
Lead Activation, Conversion Optimization, Email Productivity, Lead Tracking
RocketBolt – Best business development software
RocketBolt is the trendy app to manage all your emails and make them easy to read. The only email tracking plugin, which is actually fun to use. RocketBolt can be easily added to any website in less than 5 minutes, and quickly drive more sales and more social media engagement without any additional management or maintenance. Great UX/UI, neat features, super easy to use. Eminent tools for business development.
Online meeting, screen-sharing, collaboration, HD video conferencing
GoTo – Best business development tool
GoTo is a prominent provider of flexible-work software, offering a suite of tools designed to facilitate communication and collaboration with customers and colleagues. The GoTo mobile app is a secure and fully integrated solution that includes phone, messaging, meeting, training, and webinar features, enabling users to work anytime, anywhere.
In addition, GoTo’s software also provides multi-channel inbox communication capabilities, allowing users to manage all their communications through a single platform. With support for SMS, webchat, and social media channels, businesses can effectively meet the increasing expectations of their customers.
GoTo is dedicated to empowering businesses and professionals to connect and collaborate seamlessly. With its comprehensive suite of flexible-work software, GoTo is an indispensable business development tool for anyone looking to maximize their productivity and efficiency.
Twitter serves the public conversation. Twitter is a ‘microblogging‘ system that allows you to send and receive short posts called tweets. Twitter allows helping the world connect, debate, learn and solve problems is what draws us to careers at Twitter, and it’s what keeps us here.
Twitter can aid in business development by helping businesses build brand awareness, connect with customers, expand reach, and promote their products or services. It provides a platform for businesses to engage with their audience, establish themselves as industry leaders, and increase their visibility to a wider audience.
Online Professional Network, Jobs, People Search, Company Search, Address Book, Advertising, Professional Identity, Group Collaboration
LinkedIn – professional networking site
LinkedIn is a social networking platform designed specifically for professionals and businesses. It allows individuals and organizations to create profiles, connect with other professionals, and engage in business-related conversations and networking. LinkedIn connects the world’s professionals to make them more productive and successful. LinkedIn is the world’s largest professional network.
LinkedIn can aid in business development by providing a platform for professionals and businesses to connect, network, and engage in business-related conversations. It can help businesses with recruiting, building brand awareness, expanding their network, and sales and marketing. LinkedIn is a valuable tool for businesses looking to grow and establish themselves as industry leaders.
Pricing:
LinkedIn’s basic version is available for Free. However, different pricing plans are offered for job seekers, recruiters, and sales professionals.
Slack is the place where people can effectively work together, find important information, and access hundreds of thousands of critical applications and services to do their best work. This app is best for you if your team works remotely and you want to constantly stay in touch with them. This is a very easy and simple communication app to contact your whole team together remotely.
Slack is a team collaboration platform that can aid in business development through its centralized communication and collaboration features. It allows for quick and efficient communication and facilitates collaboration through file sharing and project management tools. Additionally, Slack can integrate with other business tools, further streamlining workflows and enhancing productivity.
Visual collaboration tool for shared project perspectives
Trello for business development
Trello is a project task management tool that gives you a visual overview of what is being worked on and who is working on it. This creates a system that allows for individuals or teams to track a project and collaborate or contribute where they can be most useful or where it is most needed.
It allows teams to collaborate, delegate tasks, and track progress, making it easier to stay on top of project timelines and goals. Trello’s customizable boards and cards can be tailored to fit the specific needs of a business, and it integrates with other business tools, further streamlining workflows and enhancing productivity.
Google Drive is a free cloud-based storage service that enables users to store and access files online. It can aid in business development by providing a centralized location for storing and sharing files. It allows you to share the documents with your whole team together and prevent yourself from the hassle of sending emails separately. The Google drive provides the 15 GB free space to backup your important files. Google drive is the very best cloud storage app.
Prezi is the cloud-based presentation platform that helps you connect more powerfully with your audience. Prezi’s open canvas allows you to navigate through topics freely, encouraging interaction and collaboration between you and your viewers. The result is conversational presentations that are more natural, more engaging, and more memorable.
Newsle is a web application that allows users to follow real news about their Facebook friends, LinkedIn contacts, and public figures. The app will keep you one step ahead and provide a short description of the trending news. The app is very simple and saves lots of time, and provide you with the latest information.
LinkedIn Acquired News Alert Startup Newsle
Pricing:
Newsle is Free to use.
SyncUp
Website
Syncup.at
Rating
3.9/5
Headquarters
Austria
Company Founded
2013
Specialties
Secure collaborative space
SyncUp – business development software
SyncUp is a new productivity tool for outbound business professionals that simplifies collaboration with potential and existing clients. SyncUp allows you to invite one or more people by email to join a secure collaborative space which is just one click away. There are no passwords to remember or codes to enter.
Pricing:
Plan
Monthly Price
Free
$0
Business
$29/month/user
Enterprise
$99/month/user
Calendly
Website
Calendly.com
Rating
4.7/5
Headquarters
Remote
Company Founded
2013
Specialties
Meeting scheduling with Prospects
Calendly – business development tool
Calendly is a scheduling software that can be useful for business development. It allows businesses to schedule appointments with potential clients efficiently. Calendly can be used to schedule discovery calls, demos, and meetings with clients. It also integrates with various other tools, such as CRMs and video conferencing platforms, making it easy to manage the entire scheduling process. Additionally, Calendly offers features like reminders and time zone detection to ensure meetings are never missed. Overall, Calendly can help businesses save time and improve their efficiency when it comes to scheduling meetings and connecting with clients.
Google Alerts is a tool that can be used to stay informed about updates related to specific topics of interest. When a user sets up a keyword or search term, Google Alerts will send email notifications whenever it finds new results on the web that match that search term. These results can include web pages, news articles, blog posts, and research studies. By using Google Alerts, users can stay connected with the latest developments and trends related to their areas of interest. This can be particularly useful for business professionals, researchers, or anyone who wants to stay informed about a particular topic.
Boomerang for Gmail is a tool that can be useful for business development. It is a browser extension that integrates with Gmail and allows users to schedule emails to be sent at a later time, set reminders for follow-up emails, and track email opens and responses. With Boomerang, users can ensure that their emails are sent at the most optimal times and can keep track of their interactions with clients or potential clients.
Additionally, Boomerang offers features like email scheduling and follow-up reminders, which can help users stay on top of their email correspondence and improve their overall efficiency. Overall, Boomerang for Gmail can be a valuable tool for business professionals looking to streamline their email communication and improve their business development efforts.
Gong.io is a conversation analytics platform designed for sales teams. The platform uses artificial intelligence and machine learning to analyze sales conversations and provides insights to help sales teams improve their performance. Gong.io can record and transcribe sales calls, and then analyze the conversations to identify patterns, highlight key moments, and provide feedback on areas that need improvement. The platform can also be used to monitor sales performance in real-time, allowing sales managers to provide coaching and support to their team members.
B2B prospecting tool for sales and marketing teams of any size
LeadGrabber Pro is a lead generation software designed for businesses and sales professionals. The software enables users to quickly and easily capture leads from various sources such as social media, online directories, and websites. LeadGrabber Pro can automatically capture contact details such as names, email addresses, phone numbers, and job titles and transfer them to a database or CRM system.
Rapportive is handy for Gmail users because it shows you extra information about your contacts if you are using Gmail. When you open up your Gmail account, you can click on a contact and that person’s LinkedIn profile will appear on the right.
Pricing:
Rapportive is Free to use.
Adobe Photoshop
Website
www.adobe.com/in/products/photoshop.html
Rating
4.8/5
Headquarters
San Jose, California
Company Founded
1990
Specialties
Image and graphic design and editing
Adobe Photoshop for business development
Adobe Photoshop is a graphics editing software that can be used for business development. Photoshop can be used to create marketing materials such as flyers, brochures, and banners. It can also be used to design graphics for social media platforms such as Facebook, Twitter, and Instagram. Additionally, Photoshop can be used to develop branding assets such as logos, business cards, and other visual identity elements.
Adobe Photoshop can be a valuable tool for businesses looking to improve their visual communication and develop high-quality marketing materials.
Pricing:
Adobe Photoshop offers 7-day free trial, then ₹1,675.60/month.
QuickMail is a sales automation software that can be used for business development. It enables users to create and send personalized cold emails to potential clients and track their engagement with those emails. QuickMail can also automate follow-up emails based on the recipient’s response, allowing users to keep their prospects engaged and move them further down the sales funnel.
Sync is a file sharing and storage platform that can be used for business development. It enables users to securely store, share, and collaborate on files and documents with colleagues, clients, and partners. With Sync, users can access their files from anywhere, on any device, and collaborate with others in real-time.
Pipedrive is a customer relationship management (CRM) platform that can be used for business development. It enables users to manage their sales pipeline, track leads, and automate sales processes. With Pipedrive, users can easily visualize their sales funnel, identify bottlenecks, and take action to move leads through the pipeline.
The right business development software can make all the difference when it comes to driving growth and success for your organization. There are a wide variety of software tools available to help you achieve your goals. From sales automation platforms like QuickMail and Boomerang for Gmail to file sharing and storage platforms like Sync, there are plenty of options to choose from. And with CRM platforms like Pipedrive and lead generation tools like LeadGrabber Pro, you can easily manage your sales pipeline and find new opportunities for growth.
Whatever your business development needs may be, there is a software solution out there that can help you achieve your goals. By investing in the right software tools and platforms, you can streamline your workflows, increase efficiency, and ultimately drive greater revenue growth for your business.
FAQs
What is business development software?
Business development software is a set of tools and platforms designed to help businesses improve their sales, marketing, and branding efforts. These software tools can include customer relationship management (CRM) platforms, lead generation tools, sales automation software, and more.
Is business development in high demand?
Yes, business development is in high demand, particularly as companies look for ways to drive revenue growth and expand their market share.
How can business development software help my business?
Business development software can help your business in a number of ways, such as improving your lead generation efforts, streamlining your sales process, enhancing your marketing and branding efforts, and more.
What are some popular business development software tools?
Some popular business development software tools include Pipedrive for CRM, LeadGrabber Pro for lead generation, Boomerang for Gmail for sales automation, Adobe Photoshop for branding and design, and Sync for file sharing and storage. However, there are many other software tools available, and the right choice will depend on your specific business needs.
How can I choose the right business development tool for my business?
To choose the right business development tool for your business, start by identifying your specific needs and goals. Consider factors such as your sales process, marketing and branding efforts, and team collaboration needs. Then, research and compare different software tools and platforms to find the ones that best meet your requirements and budget.
How do you keep track of business development?
You can keep track of business development by using a customer relationship management (CRM) platform to manage your sales pipeline, track leads, and automate sales tasks. You can also use data analytics and reporting tools to measure the success of your business development efforts and make data-driven decisions.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by AgentSync.
Gone are the days when the insurance industry operated using a traditional, in-person approach. With technology affecting all aspects of the corporate world, the insurance industry is no exception. Several companies now deploy technological innovations to make the insurance industry model cost-effective and efficient.
Now that the insurtech market is enormous, lucrative, and still developing, it is a prime space for technologically advanced companies to attack. AgentSync is one such ‘compliance as a service’ company that has been leading the insurance industry since 2018.
Here we’ve compiled the important details of the company- its startup story, founders, funding, investors, achievements, and more.
AgentSync is a developer of modern insurance infrastructure involved in connecting carriers, agencies, MGAs, and producers. The customer-centric design approach, along with APIs, automation, and premium quality service, enables AgentSync solutions to create onboarding, licensing, and appointing processes for insurers and producers while ensuring growth and compliance.
AgentSync – Industry
The insurance market is home to enterprises involved in researching, designing, and selling different types of insurance and analyzing and monitoring insurance data. The global insurance market size was estimated at $5946.74 billion in 2022 and is expected to reach $8603.8 billion in 2027, with a CAGR of 7.4% during 2023-2027.
Moreover, the rapid growth in internet penetration has led to the emergence of insurtech. The term insurtech combines two words, ‘insurance’ and ‘technology.’ It refers to using technology innovations to find cost-savings and efficiency from the conventional insurance industry model.
The global insurtech market size was estimated at $5.45 billion in 2022 and is expected to grow at a CAGR of52.7% from 2023 to 2030.
Allianz Group, Axa Group, China Life Insurance, Anthem Inc, and Ping An Insurance are the major companies in the insurance industry. When it comes to the insurtech global market, ZhongAn, Oscar Health, Next insurance, and Wipro Limited are the top players.
AgentSync – Founders and Team
Niranjan “Niji” Sabharwal and Jennifer Knight are the company’s co-founders.
AgentSync Founders – Jennifer Knight and Niranjan Sabharwal
Niranjan “Niji” Sabharwal
Niranjan “Niji” Sabharwal graduated from UC Santa Barbara with a degree in Arts, Business economics. Before co-founding and holding the CEO role, he worked at LinkedIn and Zenefits.
Jennifer Knight
Jennifer Knight graduated from Boston University with a degree in BA, International Relations. She has worked in multiple companies, including Bluewolf, LinkedIn, Dropbox, and Stripe, before holding the role of co-founder and CTO in AgentSync.
When it comes to the company’s team, AgentSync is working with an entirely onshore team with approximately 250 employees.
AgentSync – Startup Story
The idea of establishing AgentSyn was born during Niranjan “Niji” Sabharwal’s time at Zenefits. Sabharwal was focused on rebuilding Zenefits in a more compliant fashion. Thus, he built software that helped track agent complaints, a project which was later open-sourced and released by Zenefits.
AgentSync was formed after Sabharwal left Zenefits to establish his own company with his partner, Jennifer Knight. Zenefits signed the IP from the earlier project over to Sabharwal before his team created any code for AgentSync. It allowed the company to get a clean start; thus, AgentSync was officially set up in 2018.
In May 2022, the company launched a contracting solution for simplifying the carrier contracting experience. The Compliance library was launched in June 2022 to provide compliance information and updates to the insurance producer. Moreover, it launched the AgentSync ID – the industry’s first connected producer identity platform in September 2022.
AgentSync – Mission and Vision
The mission of the company is to revolutionize and modernize insurance companies.
AgentSync – Business Model
AgentSync is a ‘compliance as a service’ application built on Salesforce.com that helps insurance carriers and insurance agencies track insurance broker licensing data. Companies do not need to do this work with spreadsheets; instead, AgentSync’s products and solutions offer a faster method while reducing the chance of error.
This software automatically enforces state producer licensing and appointment regulatory requirements by integrating with the National Insurance Producer Registry (NIPR) as a source of truth. The clients can minimize compliance costs and prevent regulatory violations by letting the application do the heavy lifting.
AgentSync – Revenue Model
The company earns revenue by charging per active agent its client has, with some price tiering based on the scale.
AgentSync – Products and Services
AgentSync is popular for offering 3 products, and these, are AgentSync Manange, AgentSync AutoPilot, and AgentSync APIs.
AgentSync Self-Service Portal
AgentSync – Funding and Investors
AgentSync has undertaken 4 funding rounds in which it has raised a total of $111.1 million. Its latest funding round – Series B Round, was conducted on December 7, 2021, and raised a total of $75 million. Presently, the company is funded by 19 investors, and the main ones are Craft Ventures, Tiger Global Management, Anthemis Group, Valor Equity Partners, Caffeinated Capital, and Atreides Management.
Date
Round
Number of Investors
Money Raised
Lead Investor
December 7, 2021
Series B
6
$75 million
Valor Equity Partners
March 8, 2021
Series A
6
$25 million
Craft Ventures, Elad Gil
December 2, 2020
Seed Round
2
$6.7 million
Craft Ventures, Elad Gil
August 4, 2020
Seed Round
11
$4.4 million
Caffeinated Capital, Elad Gil
AgentSync – Mergers and Acquisitions
The acquisitions of AgentSync include Finvera in 2021 and eContractPro in 2022.
AgentSync – Growth
The estimated annual revenue of AgentSync is $29.3 million ($127,598 per employee) in 2021. The company’s current valuation as of December 2021 stands at $1.2 billion. Moreover, its employee count increased by 219% last year, and the monthly website visit growth rate is reported to be -12.9%.
AgentSync – Partners
AgentSyn has partnered with other market leaders to expand its functionality. Its main partners are:
AgenSync is honored with multiple awards and achievements and is recognized as:
One of the Denver’s Best Places to Work
Forbes Magazine Cloud 100 Rising Star
An Insurtech Insights Future 50 winner
Ranked 88 in Forbes – America’s 500 Best Startup Employers 2022
AgentSync – Competitors
Some of its main competitors are:
Omnichannel
Sircon
regEd
SuranceBay
Rhoads online institute
Spyder
Certificate Hero
REG
Exdion
AgentSync – Future Plans
AgentSync declared that 2023 would be the year of compliance. The company is looking forward to managing compliance in a more technologically enabled way, as it’s crucial for the players across the insurance industry.
FAQs
What is AgentSync and what does the company do?
AgentSync is an insurtech company that provides automated insurance compliance for agencies, brokers, and carriers. The platform helps manage licensing and appointment-related tasks.
How is AgentSync modernizing the insurance industry?
AgentSync is using cloud-based technology to simplify and automate insurance compliance, which helps insurance companies save time and resources while remaining compliant with regulations. This enables companies to focus more on growth and innovation.
Affiliate marketing has always been an excellent way to monetize online traffic and earn a decent commission. Only the way people conduct affiliate marketing kept changing. If you have searched for ways to make passive income online, you must have come across affiliate marketing as a common suggestion.
It is a performance-based marketing tactic wherein affiliate marketers are given a commission(s) for every successful sale they make. The sale can be conducted through any medium, i.e., email marketing, ads, blogging, social media, etc.
Of all the mediums, social media opened massive avenues for affiliate marketing enthusiasts to begin their journey. Since social media platforms are free to join and easy to use, more people can try their hands at affiliate marketing. But is selling through social media channels this easy? Well, not really. You cannot expect to publish an affiliate link and expect people to buy from it.
You will have to create a social media plan, get the necessary tools, and be consistent with your effort to see any results. If you’re starting, you can follow some tried-and-tested methods discussed in this article. When executed correctly and consistently, the results can be impressive.
Affiliate marketing can be best defined as a Cost-Per-Action (CPA) affiliate model wherein affiliates (content creators) are given a commission for every successful sale by brands. Whether you’re an online content creator or a brand offering products/services, affiliate marketing creates a win-win situation for both.
As per the data shared by similarweb.com, affiliate marketing generates approximately 5% to 25% of the total online sales for some of the world’s biggest brands, so you know how powerful it is. You can earn a hefty commission(s) as a creator by successfully selling a brand’s products to your dedicated audience. On the other hand, brands can generate more sales by simply paying a percentage of sales to the approved affiliates.
So whether you’re looking forward to earning some extra passive income as a creator or want someone skilled to sell your products as a brand, affiliate marketing is the way in the future.
7 Ways to Use Social Media to Generate Affiliate Sales
The best part about affiliate marketing is that it can be done via any medium. Earlier, affiliates relied heavily on blogs and email marketing to promote affiliate products. But the advent of social media offered a newer and better avenue to attract and build a target audience.
As per Similarweb.com, 67% of affiliate marketers use social media as a tool to connect with their customers
If you combine the total number of social media users on platforms like Facebook, Twitter, Instagram, etc., the figure surpasses an astounding 4.5 billion mark as per the data shared by wearesocial.com. With so many people online, you cannot risk not leveraging social media platforms to your advantage. If you’re an affiliate marketer trying to get sales from social media platforms, the following tried-and-tested methods can help you get visible results.
Leverage Niche-Specific Groups
An Example- Yoga specific Facebook Group
Social media platforms like Facebook have countless groups created around particular interests. So if you’re promoting affiliate products in the yoga niche, look for groups built around yoga, health, wellness, and similar topics.
Joining such groups will give you instant access to people who would be interested in buying the products you’re promoting. If you’re in for a long-term game, ensure you don’t spam niche-specific groups.
It will only increase your likelihood of getting banned from the group. Instead, focus on delivering value to the people inside the group, and making sales will become much easier. You can check the next point to learn how to sell in social media groups without spamming and getting banned.
Emerge as the Community’s Influencer
An Example- Leah is a digital content creator as well as an affiliate marketer of beauty and health products
When it comes to online communities, you can either create one from scratch or join an existing community. The former option would easily require a lot of time, so you might consider joining an already well-established online community. Once you get approved in such communities, your focus should be on providing value around the topics related to your affiliate products.
Direct publishing of affiliate links will mostly lead you to a permanent ban from the group, so you should focus on establishing yourself as a trusted influencer. You can achieve this feat by consistently sharing helpful posts, assisting people through comments, etc.
Once people know you, start incorporating affiliate products in your posts and describe how they helped you. The more problems you solve for your target audience, the more sales you’ll make.
Be Consistent with the Delivery of Attention-Grabbing Content
It can be an extension of the previous point as both will touch lines with sharing highly relevant and helpful content. Whether you’ve decided to join niche-specific communities on Facebook or have planned to build an audience on your personal Twitter or Instagram profile, one thing will remain unchanged, i.e., the need to share helpful and attention-grabbing content.
A golden rule of affiliate marketing is one should never try to force sales. The affiliate should focus on solving the problems using an affiliate product, and sales will follow. You can do this by being consistent and creating niche-relevant content that is engaging, crisp, and attention-grabbing.
You can get better results if you can incorporate storytelling in your content pieces. Those starting can follow established affiliate marketers and replicate their content format. It can be altered as you advance.
Make Your Content More Visual & Engaging
An Example- The website bestrookbox.com is an amazon affiliate site with many engaging visuals
Good-quality images always catch people’s attention. Affiliate marketers who incorporate high-definition images in their content always receive better conversions.
You can include pictures of the product you’re promoting or add any other image related to the topic you’re talking about. Relevant images paired with attention-grabbing content always give the best results, so try it out.
If you’re a beginner and don’t know how to integrate images with ad copies or other text content, follow some Amazon or eBay affiliate marketers to study and understand how they do it. You can begin by replicating their process, but it should be customized as you advance.
Create Short URLs for Affiliate Products
Affiliate marketers should always use link-shortening services to make their work easier. Original links to affiliate offers are long and may look like spam to most. Always post shortened URLs online if you don’t want the URL structure and length to hinder your affiliate sales.
Whether you use Facebook, LinkedIn, Instagram, Twitter, or any other social platform, attach links with your content that look short, neat, and professional. Bitly, Rebrandly, TinyURL, and Shor.io are some link-shortening services you can consider.
Promote Quality Offers
If you’re serious about earning from affiliate marketing, you should focus on finding and promoting offers or products that are highly relevant to your target audience. Selling junk products can get you sales in the short run, but it won’t be sustainable.
To become a good affiliate marketer, you should always search for quality affiliate offers that can sell like hotcakes on social media. You should never accept any random affiliate offer coming your way as a beginner, as it can affect your long-term goals.
Use Social Media Tools
Affiliate marketing can be arduous if you don’t have the right tools for the trade. For example, you may fail to come up with interesting content ideas for your social media profiles if you don’t have access to tools like Buzzsumo.
BuzzSumo Website
Capturing emails of people interested in your promoted offers can be challenging if you don’t have a good email capturer like OptinMonster. The market offers different tools to solve your affiliate market problems. This method can help you improve affiliate sales indirectly.
You just need to identify what you need and invest in those tools. For starters, you may consider getting click funnels or Unbounce landing page builders to hosting your offers. A chatbot like Mobilemonkey to actively engage with the audience and generate leads, bitly to shorten affiliate links, and email marketing software like convertkit to build your email list and promote your offers.
Social media provides ample opportunities for affiliate marketers to build a loyal audience and earn from it. But only a few manage to leverage it correctly. Whether you’ve just started your affiliate journey or are finding it challenging to make affiliate sales, following the methods discussed above will bring noticeable results.
Social Media Has Opened Floodgates of Opportunities for Affiliate Marketers
Promoting and selling products to a target audience online is not as simple as it seems. You will have to put in consistent efforts, give time, and invest in the right resources to start making serious income from affiliate marketing.
However, if you have little investment but can dedicate time to shaping your career as an affiliate marketer, social media platforms can help you greatly. These social media platforms have billions of people, so finding the right audience for your affiliate programs is no longer a challenge.
The above graph shows the daily active user count of multiple social media platforms as per the data showed by Google
But how you will attract your target audience, initiate a conversation, and make sales is what matters the most. There can be endless ways to use social media to your advantage, but you will have to start with a few proven methods.
To help make your journey easier, we’ve covered some practical and timeless ways to help you get started. Follow all the techniques for at least a few months to know what works best for you. With time, you will gain clarity, and you can also start experimenting with newer ways to close sales on social media.
Social media is not restricted to one use, instead, it has many potential ways to help in different tasks like lead generation, affiliate marketing, etc. Use social media for affiliate marketing, there are multiple ways one can prefer to take help form.
A complete guide on how to use social media platforms for affiliate marketing is given above with the addition of tool names where required. The guide also contains few examples of the methods and some basic tips over them.
FAQs
Which social media platform is best for affiliate marketing?
The universal social media platform that is almost used by everyone is Facebook. Hence, Facebook is considered the best option to choose for affiliate marketing.
Does Instagram allow affiliate marketing?
Yes, Instagram does allow affiliate marketing for the users with the only condition of being compatible with their terms and conditions.
What should a beginner do in affiliate marketing?
Being a beginner in the field of affiliate marketing one needs to start by considering the platform for the affiliate marketing followed by selecting a particular niche you might be interested in. The next step involves searching for better affiliate marketing options in your niche that you can, later on, add with quality content on your selected platforms.
How do I promote my affiliate link on social media platforms?
One can promote their affiliate link on social media platforms in multiple ways. Some of them are selecting the most popular social media platform in order to join the niche-related community, taking help from social media influencers or becoming one by self, keeping up with the available resources and quality-based offers, etc.
The concept of freelancing is essentially working for oneself as opposed to working for someone else. Hence, freelancers are self-employed professionals working on a project-to-project basis. Freelance work entails topics from a wide variety of different fields like writing, editing, consultancy, marketing, designing, ICT, virtual administration, social media management, etc. Most freelance workers are experts in their chosen field of work.
Like any other field of work, freelance work requires a range of skills. While the various hard and soft skills vary depending on the type of freelance work, there are a few common ones that are useful for any kind of freelance work.
Writing and Communication Skills
Research Skills
Editing and Proofreading Skills
Project Management Skills
Computer Literacy Skills
LinkedIn – A Platform to Help You Find Freelance Work
Size of the Global Freelance Platforms Market Forecast
As the world’s largest professional network on the internet, LinkedIn is, undisputedly useful for recruiters and job seekers. However, as a platform, LinkedIn is extremely useful even in finding freelancing work. There are many ways in which this platform can be leveraged and maximised to connect with clients looking for freelancers for specific needs.
Optimising the Profile
It is important to complete the personal profile on LinkedIn, adding all the relevant professional details and an updated photograph. Wherever relevant, adding work samples is an advantage as clients can peruse and see the quality of work provided.
Companies, recruiters, or even users searching for specific services use keywords. Someone searching for freelancing services would search using the keyword ‘freelance’. Hence, it is advantageous to include this keyword in some places on the profile like the headline, URL, summary, experience, endorsements and even on the projects, volunteering and other such sections. These strategically placed keywords go a long way to pass the relevant message to the clients.
Summary – A Perfect Place to Sell
Adding the services offered in the Summary section is the perfect way to entice future clients, even more so with the option to add media files to establish an online portfolio. Correctly structuring the summary is critical to get this section right. One way to do this is:
Summing up the service offerings (elevator pitch).
A few key bullet points to highlight the service and its benefits to the client.
Providing examples of achieved results by adding testimonials (if available).
Call to action.
Grouping Smaller Projects in the Experience Section
If the work experience involves doing lots of small freelance projects for a wide range of clients, it is a good idea to group them into one entry under the business name. This entry can then be enhanced by adding details like the type of work it was and the client it was done for.
These can actually be used as a case study and listed as a separate experience. However, ensure that the client is not referred to as an employer, but rather as a freelance client. It clarifies that the engagement was on a freelance or consultancy basis.
Building LinkedIn Skills and Endorsements
Ask clients to give LinkedIn endorsement and give recommendations for the skills once the project is complete. It is always advantageous to request the client to use specific terms and words that constitute the search keywords.
Being Active and Growing Network on LinkedIn
It is not enough to just have a complete profile on LinkedIn. The chances of being noticed by potential clients increase multi-fold by being active on the platform. The many ways this can be accomplished are taking opportunities presented by LinkedIn notifications, participating in groups to establish self as a subject matter expert, posting comments, and publishing articles. The ideal way is to post 10 to 15 comments every day. Another effective way to reach out to clients is by increasing the network by sending 20 relevant connection requests every day.
Asking for Referrals
This is extremely helpful when trying to find freelance work. All it requires is reaching out to an already existing network explaining what are the services offered and the type of clients that look for those services. Then request the members of the network to forward the details to anyone who is looking to hire a freelancer. This move may or may not pay off immediately, however, it does keep the particular freelance worker in mind for any future requirements that may arise.
Connecting with Potential Clients Proactively
One of the main advantages of LinkedIn is that it is easy to find people who may require the services provided in the future. For example, if the service provided is video editing, then it becomes necessary to find people or businesses who are in the field of movie-making or advertisement-making. An easy way to find potential clients is to look at the way existing clients describe themselves on LinkedIn. There might be a common job title or level of experience that can help in identifying a potential pool of clients.
Using LinkedIn Premium Features
The LinkedIn Premium allows the freelance worker to benefit from this paid service. It allows the freelancer to:
Send direct mail to recruiters and hiring managers.
Allows the freelancer to view the people who have seen their personal profile. This, in turn, allows the freelancer to reach out to any relevant connection.
Allows access to more than 15,000 LinkedIn learning courses which add value to the existing skillset and add course completions to the profile.
This is a relatively new feature on LinkedIn that was added in 2021 and is a freelancer-specific service. It allows freelance workers to promote their services for business owners to hire them. Using this feature, companies can also list and promote specific projects for which they require freelancers.
What are the Highest Paying Freelance Jobs?
Average Hourly Rate of Freelancers by Region
There are a few freelance jobs that constitute the highest-paying jobs within the scope of freelance work. These professions are:
To summarize the best ways to find freelance work on LinkedIn, it requires a complete resume, work samples, a compelling pitch and last, but not least, the relevant knowledge and skills that apply to the chosen field of work. It is to the benefit of the freelance worker to pay close attention to these details while creating a profile on LinkedIn.
FAQs
Is freelance work available on LinkedIn?
As the world’s largest professional network on the internet, LinkedIn is undisputedly useful for recruiters and job seekers. There are many ways this platform can be leveraged to find freelance work.
How can I find freelance work on LinkedIn?
Here are the ways in which you can find freelance work on LinkedIn:
Optimizing your LinkedIn profile
Create a perfect summary of your work
Building LinkedIn skills and endorsements
Be active and grow your network on LinkedIn
Use LinkedIn premium features
Which are the highest paying freelance jobs?
Some of the highest-paying freelance jobs include:
B2B inbound marketing is a strategy used by B2B marketers. Advertisers use it to attract new consumers to their company. Lead generation methods are used to improve exposure and engagement among consumers. A certain target demographic falls into this category. Online posts, online articles, and SEO are all types of online marketing tactics.
There is constant competitive pressure from smaller counterparts, firms, and corporate entities. It would be best if you stayed on top of revenue and profit ambitions by attracting customers. A good lead generation system can produce huge returns and put the company up for ages of growth.
The excellent thing is that there are now more methods of making connections. Thanks to the advent of digital marketing techniques and their execution.
LinkedIn allows its users to utilize two ways to establish their presence on the platform – one is through a company page which can be managed by the representative, and the other can be a personal profile, which is referred to as SDR.
Below is a list that’ll give you a glimpse of where you should begin:
1. Profile Should Cut Through!
Any business needs to ensure its profile, in short, speaks about everything they do. To establish a strong position as a company owner, you need to understand the worth of a crisp summary, professional photographs, and finally, short descriptions of the work you do.
The necessity for a company to speak to its target audiences is a must. So, ensure your company profile on LinkedIn has all the necessary details and they are presentable and top-notch.
The profile and cover photos should speak for themselves, and that’s possible only when you hire professionals to do the job flawlessly.
2. Associate Yourself With People & Connect
All businesses learn about their target audience or people with similar interests. Consequently, you need to indulge your company page or SDR profile with those people. Some may directly or indirectly get you leads, and henceforth, you start building your connections which can provide you with prospects.
Ensure you are connecting to people who are prospecting, and that’s when you as a company can grow. Moreover, this will help you get more engagement as well. But the trick here lies in sending requests to quality connections.
Growing your network doesn’t necessarily imply you connect to random profiles on the social media platform. The whole idea is to grow your connection in a subsequent way where you see prospects.
3. What About A Showcase Page?
If you already own a company page, you can click on the ‘edit’ option and create a Showcase page. The showcase page was a special inclusion made by LinkedIn to allow businesses to showcase and give their customers a vivid experience of their work.
Through this option, business owners can curate channelize their brand and talk about the specialized niche they are working in. Through this well-exposed option, one gets the opportunity to speak to their specialized audience and help spread out customized information too.
4. Advanced Search Technique
Another tip that I’d like to explain to you is about advanced search. Randomly connecting to people will make you acquire a set of connections that might or might not be good leads. However, if you incorporate and use the option available on LinkedIn to conduct an advanced search, it’s going to help.
Through this, you get the opportunity to specify the location, school, past education, company details, and many such areas where you can get connections of a customized lead.
More so, you get the chance to continue your work without having to make changes in your search result continuously. All of these prove to be effective ways to implement and generate prospecting B2B leads on LinkedIn.
5. Use The Weapon Of Powerful Content
In the era where people are slowly prioritizing the need for quality content, there is no way businesses should use this as a weapon. Using this can prove to be a powerful weapon where your potential connections get access to useful information, learn new things, and, most importantly, connect with your company.
If a company fails to provide quality content regularly, it can share or repost content that they find helpful. Content necessarily doesn’t always imply written content. Even high-quality images, videos, podcasts, and quotations can be potential pieces on your profile.
Any business wouldn’t want to associate itself with another company that isn’t an expert or doesn’t have the eye for quality work. Awareness of knowledge and spreading out the word of your expertise through various content can be useful tips to get B2B leads.
6. Groups Are a Great Way to Get Leads
Shortlist the companies that you find relevant to your company and who might be a potential person to work with. Ensuring this will only click when you create groups and dive into the pool. Interacting with people in the same area can be a wonderful opportunity for businesses to collaborate and eventually grow.
However, there is an integral part that businesses need to make a note of. If you intend to share content, ensure the same content or message is not conveyed to several groups. Dedicate content for each of the groups you have to show your diversity.
7. Use Of Automation To Boost Response Time
No business works round the clock. But your potential business lead can be turned down if you do not respond on time. The use of automation can eliminate this fear of the loss of a fruitful conversation.
Currently, many companies are incorporating LinkedIn automation to ensure the response is prompt and there isn’t any leakage of time. But keep note of not crossing the limitations set by LinkedIn as you increase the risk of getting banned.
8. Targeted Advertising
B2B lead generation can use the facility of targeted advertising. Since this allows you to narrow the search and advertise the companies you wish to work with, the entire idea becomes beneficial for businesses massively.
Business page holders get accessibility to the analytics, which gives you a clear opportunity to understand the mindset and eventually curate a specific message for them. Once this is done and you have measured your options, you are open to trying out re-targeting, which helps budding businesses in lead generation.
9. Constantly Analyzing Your Page
Branding and getting potential B2B leads are no easy tasks. Anyone who wants to collaborate with companies that might be beneficial collab needs to have constant analysis. This is not a one-time process, and no business can ace it at once.
Businesses need to constantly ensure they are analyzing, resetting and finally implementing the necessary steps. All methods or tools available on LinkedIn might not be good enough for your company, but you’ll have to go through a trial-and-error process.
10. Acceleration of SEO
Ensuring keyword research and SEO is necessary when you are thinking about generating content. Through the right implementation, other businesses reach out to you and find your company to collaborate with.
Once you ensure the SEO properly, you can make sure that you are curating a campaign according to the research. This narrows out the ways to reach out to the potential leads you are looking out for.
Platforms and Tools to Generate B2B Leads from LinkedIn
B2B Lead Generation Tools
Let’s take a look at the best available Platforms and Tools through which you can generate B2B leads from LinkedIn.
Skrapp.io
Skrapp.io
This program searches public web pages using their LinkedIn profile. It also mimics communications using the email trends of corporations. Connecting with personal emails also validates the messages.
With a Sales navigator on LinkedIn, you may uncover thousands of high-quality customers. You may also get their information en masse via Skrapp.io.
Skrapp is a Google Chrome plug-in as well as a web-based application. This platform utilizes LinkedIn queries and accounts. Its main purpose is to help you improve tailored lead lists. It also assists in locating and saving all the prospect’s emails in groupings.
Skrapp’s email finder is the most important function for locating an email address. It also generates contact information, or website, and a potential lead’s identity. Its bulk email finder helps in the wholesale recovery of emails from the database. Skrapp’s Chrome add-on interacts with LinkedIn and gives validated email addresses for leads.
It will be in your toolset if you’re concerned about LinkedIn lead creation. Email marketing, as you may understand, is not going away anytime soon. It remains one of the best digital marketing channels available. Of course, you must follow GDPR in this case. Skrapp.io also provides a Chrome add-on that looks for B2B emails on websites.
Expandi.io
Expandi.io
Expandi.io is a LinkedIn automation tool that is both powerful and simple to use. It’s a cloud-based technology that helps find relevant Twitter and Facebook accounts. It supports the growth of your account by allowing you to create connection programs through personalized LinkedIn conversations. It makes the use of advanced targeting tools easy. It also includes a few built-in development techniques. It helps in promoting your business more.
Send personalized links, messages, and inbox invites.
You can handle many LinkedIn profiles from a single platform.
You can access the account function using the same IP address.
It allows you to create an endless number of programs.
Hyper-personalized pictures and GIFs can be used in your marketing.
They offer detailed information and analytics.
Reload and add to the search campaign.
Import advertisements from a CSV file.
You can develop scenarios based on the behavior of your customers.
Octopus CRM
Octopus CRM
Octopus CRM is a LinkedIn platform to assist advertisers, company owners, and employees. Its main purpose is to boost marketing and lead creation on LinkedIn by allowing them to:
Send customized connection requests in mass
1st level links-mass messaging
Auto-endorse your first-level contacts’ abilities
View thousands of LinkedIn accounts
Octopus CRM also makes it easy to create a unique sales pipeline on LinkedIn. It converts leads into commercial clients. In other words, first, submit a connection request. Follow it up with a thank you email after the request is approved. You can then send a sales presentation for further conversation.
And keep track of your LinkedIn prospecting efforts on your personalized statistics page. It displays your current LinkedIn productivity, and marketing conversion rate. You can also see your accepted and engagement ratios, key LinkedIn numbers, and more!
Check out the most powerful and secure LinkedIn advertising methods within this platform. It has over 15,000 registered users.
Scrab
Scrab is a LinkedIn lead creation solution for your company. It optimizes the lead collection methods by analyzing and collecting lead information. It doesn’t need many human procedures. It then assists you in automating LinkedIn marketing. This includes engaging and contacting these prospects. Also, engaging them with activities like profile visits helps. This helps in leveraging LinkedIn to establish strong bonds with whom you can sell.
Scrab automates your LinkedIn development because LinkedIn has the greatest lead conversion rate. It is due to its professional social networking structure.
Characteristics:
Continue to analyze and browse 1st, 2nd, and 3rd-grade LinkedIn pages.
Deliver texts to organizations without having to be connected.
Without being connected, write emails to 2nd and 3rd graders.
Send requests, communications, and ability verifications (endorsements).
To create quality traffic in a divided and appropriate model.
Use LinkedIn to get and process accurate findings.
Zopto
Zopto
Zopto is a cloud-based lead creation platform. It helps you organize your contact supply chain so you can reach out to new clients and industries. It’s a great alternative for customers that are just getting started with LinkedIn advertising. It is easy to use for those who don’t know much about the procedure. It’s a cloud-based system, so you won’t have to install anything to get going. It’ll only take you a few moments to have everything set up. Zopto has dozens of connections with LinkedIn marketing automation. Some of the features include:
Streamline your LinkedIn lead generation process completely.
Duration, randomized pauses, and auto scale-up
Manage many user accounts and gain insight into your firm’s success.
LinkedIn conversation on the app
Client service manager and supportive culture.
It responds to email discussions immediately in the app.
The use of auto scale-up, and randomized pauses. Spacing helps to simulate human conduct while lowering risk.
LinkedIn Networking Made Simple
It gives convenience depending on the size and type of business.
Phantombuster
Phantombuster
Phantombuster is a cloud-based information extraction program. It scrapes important data from Twitter, Facebook, LinkedIn, Instagram, and other popular websites. Its main motive is to assist organizations with streamlining sales and marketing strategies. The program allows users to upload all their data in CSV and JSON formats to the cloud.
The characteristics of Phantombuster are:
Email address collection,
Divergent data gathering.
Document extraction,
IP address extraction,
Image extraction,
Phone number extraction,
Online data extraction, and
Valuation extraction.
It allows customers to
Book and develop action plans such as auto-following profiles,
Delivering personalized content,
Approving inquiries and more.
Group members are notified about many automated processes via email and Slack. Marketing executives can use the product’s built-in frameworks to develop sophisticated workflows. It helps in launching products at specific times or events.
All your LinkedIn lead generation activities will be powered by Phantombuster. Additionally, the LinkedIn Sales Navigator and Phantombuster in tandem are helpful. They are one of the most used tools for lead generation.
Dux-Soup
Dux-Soup
Dux-Soup is a Google Chrome extension that can also handle some of the most important tasks, such as:
Check out the profiles.
Promote Competencies
Make Contact With Potential Clients
Send information that is unique to you.
Send Follow-Up/Drip Ads
Notes and tags can be saved to profiles.
Yet, in comparison to Phantombuster, its strength and functionality are limited. So here is the catch: it doesn’t function in the cloud, so you’ll have to keep your device on all the time.
Dux-Soup communicates with the candidates you choose on LinkedIn. It validates their talents by sending customized connection invitations. It helps in executing focused, personalized sales funnels. It also stops automated communications once you get a reaction.
It creates a process of running sales leads for your company. This allows you to expand your user base without increasing your workload. Dux-Soup allows you to manage LinkedIn outreach programs from your CRM system. You will be able to enhance and expand your information from LinkedIn.
Today’s advertisers are under great pressure to develop good relationships with customers. Along with confidence, it plays a significant role in influencing brand recognition. Client maintenance is important too.
The average buyer nowadays feeds 7 to 10 types of information before deciding where to buy an item from. When it comes to B2B purchases, potential buyers need expert advice as well since it is more complicated in nature.
But, it’s worth noting that LinkedIn has over 610 million members, including 2.8 million decision-makers and 260,000 executive management leaders. All these users are saving their talents, online CVs, corporate identities, and employment histories in one massive database.
To gain this viewer’s confidence, you should first gain a thorough grasp of their mindset.
FAQs
What is B2B Marketing?
B2B Marketing stands for Business to Business marketing. It refers to the marketing done between different businesses i.e selling or buying products or services from one company to other.
When was LinkedIn founded and launched?
LinkedIn was founded in 2002 and then launched on May 5, 2003.
Who are the founders of LinkedIn?
Reid Hoffman, Jean-Luc Vaillant, Eric Ly, Konstantin Guericke, and Allen Blue are the founders of LinkedIn.
What is B2B lead generation?
B2B lead generation refers to attracting potential customers to buy your product. It is an integral part of marketing and sales.
