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Tag: link building

  • Powerful ECommerce Link Building: 20 Free & Paid Techniques

    Link building is a strategic way to acquire external links from other websites to your online store. Search engines view these backlinks as virtual approvals, notifying that your eCommerce website is a reputable and authoritative source.

    The primary goal of eCommerce link building is to improve the site’s visibility in search engine results, ultimately driving organic traffic and potential customers.

    When it comes to eCommerce, link building is all about connections with high-quality, relevant websites. A variety of sources can provide these connections, including product reviews, industry publications, blogs, and social media.

    But before that, you need to know what type of eCommerce links you need to work on.

    Different Types of Links in ECommerce?
    Powerful Link-building Techniques for ECommerce

    1. Identify Your Niche and Engage
    2. Use Multimedia Elements
    3. Interactive Product Demos
    4. BTS (Behind-the-Scenes)
    5. Interactive Buying Guides
    6. Virtual Events
    7. AI-Shopping Assistant
    8. Customizable Product Configurators
    9. Influencer Testimonials
    10. Social Media Contests

    Zero Investment Techniques

    1. User-Generated Content Galleries
    2. Local Community Engagement
    3. Resourceful Infographics
    4. Free Resource Libraries
    5. Blogger Collaboration Hub

    Investment-Worthy Techniques

    1. Influencer-Sponsored Blog Posts
    2. Affiliate Marketing Programs
    3. Premium Content Partnerships
    4. Featured Product Listings
    5. Paid Social Media Advertising

    Tips for ECommerce Link Building Strategy

    Different types of links in eCommerce help boost a website’s visibility and SEO. Understanding these link types is essential for developing a comprehensive eCommerce link-building strategy. Here are some key categories:

    • Product Page Links: Improving the links to your product pages can help more people find them in searches.
    • Category Page Links: Adding links to category pages on an eCommerce site can improve the user experience. These links often target long-form keywords related to product categories.
    • Internal Links: Internal links connect different pages within your eCommerce site. These internal link pages create web structures to enhance the page’s SEO performance. You can all call them link equity or distribution.
    • Backlinks from Product Reviews: Bloggers and influencers review your products and link to your site. This provides valuable backlinks and a positive image to your site. These positive reviews can enhance the credibility of your products and brand.
    • Social Media Links: Social media platforms play a crucial role in building links for eCommerce. Sharing product pages or blog content on social media can help you get more visitors to your site.
    • Manufacturer or Supplier Links: To boost the credibility of your online store, partner with manufacturers or suppliers. This will get you valuable links on your website from trusted sources.
    • Affiliate Links: If you have an affiliate marketing program, the links from partners who promote your products can greatly help your link profile. These links are performance-based, often resulting in a commission for the affiliate.
    • Informational Links: To make your eCommerce site credible, include links to informative content, like guides tutorials, and so on.

    These different types of links in eCommerce can positively affect your search grade. ECommerce link building is not just about quantity but also quality. It’s good to have many links, but try to get links within your industry.

    It’s crucial to collaborate, partner with influencers, and use content-focused strategies. By strategically implementing these techniques, eCommerce businesses can enhance their online presence, increase trustworthiness, and ultimately boost sales.

    Identify Your Niche and Engage

    Start by searching for blogs, news sites, and online publications that match your eCommerce niche. Connect with these potential patrons and aim for partnerships that benefit everyone involved. It’s more than just guest posts. It includes product reviews, joint ventures, and shared content initiatives.

    Use Multimedia Elements

    In 2024, take niche edits a step further by integrating multimedia elements. Instead of using regular text, work together on videos, podcasts, or interactive content. This will enhance your customer experience and boost your brand value.

    Interactive Product Demos

    Create engaging product demonstrations or virtual try-on experiences. Think about a furniture company that creates a 3D room planner. They receive backlinks from bloggers who show how amazing the shopping experience is.

    Bloggers who use this special tool can help their readers connect with your products and make natural backlinks.

    Interactive Product Demos
    Interactive Product Demos

    BTS (Behind-the-Scenes)

    Share behind-the-scenes of your eCommerce operations. A video of a photo shoot by a fashion retailer becomes popular with lifestyle bloggers. They share it and link to it.

    When creators see what goes on behind the scenes of your brand, they gain more trust and show interest in sharing it with their audience.

    Interactive Buying Guides

    Create interactive buying guides that pilot users to personalized product recommendations. For example, a fitness equipment website works with trainers to make a helpful guide for home workouts.

    By collaborating, they offer helpful content for the buyers. Additionally, it motivates fitness bloggers to share the guides as a helpful tool for their readers.

    Virtual Events

    Host virtual events, such as product launches or live Q&A sessions. Analogous to how an online store for home decor holds a virtual workshop on interior design, getting links from design bloggers.

    This event makes your brand look like an expert and offers content that bloggers want to share. The link from a blogger to your content improves your site’s SEO.

    AI-Shopping Assistant

    Install AI-driven shopping assistants on your website. The personalized clothing recommendation feature impresses fashion bloggers. It offers a tailored shopping experience.

    Fashion explorers naturally link to your site when they explore and showcase this personalized shopping tool. This helps build your backlink profile.

    Customizable Product Configurators

    Create product configurators, allowing users to customize their purchases. Most YouTube Tech reviewers find tech gadgets on eCommerce sites.

    If your site provides a customizable tool for their laptop, that is effective. They’ll surely link to it.

    Bloggers interested in technology and customizing their content find value in linking to this user-friendly tool.

    Influencer Testimonials

    Encourage influencers to share their user experiences with your products through testimonials. For instance, outdoor enthusiasts find reviews from adventure influencers on outdoor gear websites.

    Bloggers eagerly link to testimonials when influencers share positive experiences with your products.

    Social Media Contests

    Host contests on social media platforms like Instagram. Beauty bloggers invited to a makeup contest by a beauty brand become popular.

    Creating a fun and simple contest helps more people discover your brand. Bloggers who engage or promote the contest eventually share links to your website.

    Broken Link Building: Complete Guide to Master BLB
    Most people don’t know that these broken links can boost their position on search engines. Read more about BLB (Broken Link Building)
    StartupTalkyRinky Moolchandani

    Zero Investment Techniques

    User-Generated Content Galleries

    Create a gallery on your site featuring user-generated content. An accessory brand with customers’ pictures becomes a resource for the eCommerce brand. Moreover, this gallery is visible to all.

    When you show how your products are used in real life, it builds trust and gives bloggers attractive content. This content is something they naturally link to when they write about accessories.

    Local Community Engagement

    Engage with the local public by sponsoring events or partnering with local businesses. The online store that sells food and drink sponsors a food festival that is close by.

    They also receive links from the websites of these events. By joining local events, you can benefit your community and gain attention from bloggers and businesses. They may also link to your site.

    Resourceful Infographics

    Create informative infographics in your niche. Health and lifestyle bloggers share a wellness eCommerce brand’s infographics on healthy living.

    When you make attractive and helpful infographics, bloggers can share them easily, which gets you backlinks. You can use Infogram or free tools like Canva to create such infographics.

    Free Resource Libraries

    Develop a library of free resources related to your products or industry. Tech bloggers often share product guides from the online store’s resource library for tech accessories.

    Bloggers who want detailed information about your products find value in linking to these guides. This helps boost your site’s authority.

    Blogger Collaboration Hub

    Create a hub on your site dedicated to collaborations with bloggers and creators. Bloggers can earn you backlinks by partnering with a niche eCommerce brand on their collaboration hub.

    Make it easier for bloggers to engage with your brand and naturally link to your site by providing a clear and accessible collaboration hub.

    The Link Builder’s Guide to Email Outreach
    To promote websites or blogs, backlinks play a very important role and people often struggle for it. Here we have guided you for link building via email outreach.
    StartupTalkyArchana Karthikeyan

    Investment-Worthy Techniques

    Influencer-Sponsored Blog Posts

    Invest in influencer-sponsored blog posts. A fashion eCommerce firm collaborates on paid posts with a fashion influencer, resulting in quality backlinks and enhanced brand visibility.

    By properly selecting influencers sharing similar target audiences, you not only get backlinks but also benefit from their audience’s trust and engagement.

    Affiliate Marketing Programs

    Launch a program for affiliate marketing. To clarify, affiliation helps to promote your product to the customer who needs your product and direct them to your store. How?

    You can predict this—An affiliate program of a tech gadget eCommerce site attracts tech enthusiasts and generates backlinks from affiliates promoting the latest products.

    By rewarding affiliates for promoting your products, you not only increase your reach but also gain valuable backlinks.

    Premium Content Partnerships

    Search for a Mega/Macro influencer or partner with a high-quality content creator. Think of how the collaboration of a renowned beauty care brand, and an eCommerce site with body care products, secures high-quality backlinks.

    Your brand image elevates and authoritative backlinks from influential sources get attracted by investing in leading content partnerships.

    Make your products stand out on influential eCommerce directories by paying for featured listings. An electronics eCommerce site gains traffic from the featured product listing at some tech marketplace. 

    So, by strategically placing your products in prominent directories, you not only increase visibility but also attract relevant backlinks from users interested in your product category.

    Invest in social media marketing efforts that are specific to your audience. Just how paid adverts on a fitness influencer’s social media profiles result in greater brand references and backlinks for a fitness equipment eCommerce site.

    By leveraging ad spending efficiently to reach your target audience, you not only increase your brand’s visibility but also inspire influencers to organically link to your site as they communicate with your product. 

    • Develop content relevant to your product niche to attract target referrals.
    • Encourage buyers to share their feedback. You can then turn them into useful testimonials and posts.
    • Write intriguing product descriptions that include relevant keywords for better search engine visibility.
    • Approach creators and niche influencers for potential collaborations and referrals.
    • Update your blog with consistent changes, giving other sites a reason to connect to your essential link assets.
    • Enroll in relevant forums and groups, where you may provide your experience as a value and subtly promote your eCommerce site.
    • Add schema markup to provide accurate details regarding your products to search engines, increasing rich snippets.
    • Identify broken links on other websites and give your content as an alternative, resulting in lucrative backlinks.
    • Make the layout seem inviting and easy for your product’s sharing and buying.
    • To obtain links from regional businesses and directories, optimize your online store for local searches.

    By following these tips, you may strengthen your link profile, improve search engine rankings, and position your eCommerce site as a leading authority in your sector. Maintain your progressive attitude, adapt to marketplace trends, and see your link-building activities lead you to be the top dog in your alcove.

    For more such insightful content, visit @startuptalky

    FAQs

    The different types of links in Ecommerce are Product Page Links, Category Page Links, Internal Links, Backlinks from Product Reviews, Social Media Links, Manufacturer or Supplier Links, Affiliate Links, and Informational Links.

    If you have an affiliate marketing program, the links from partners who promote your products can greatly help your link profile. These links are performance-based, often resulting in a commission for the affiliate.

    Yes, the free Ecommerce link-building techniques include User-Generated Content Galleries, Local Community Engagement, Resourceful Infographics, Free Resource Libraries, and a Blogger Collaboration Hub.

  • All-in-One Guide to Master Skyscraper Technique

    The skyscraper method involves finding competitive content that currently gets links and high engagement. What is the goal? To develop outstanding content that other websites can’t help but link with.

    Just like the tallest structure in a city draws attention, the top resource in your niche receives those valuable backlinks. It’s like you “steal” those links by excelling in current content and building the road for a link-rich future.

    What is the Skyscraper Technique?
    How to Use the Skyscraper Technique

    Does the Skyscraper Technique Still Work?
    Why does the Skyscraper Technique Fail?

    How to Still Make It Work?

    What is the Skyscraper Technique?

    The Skyscraper Technique was an effective link-building tactic coined by Brian Dean in 2015. In layman’s terms, it consists of three major steps:

    1. Find high-performing content in your niche that already has a lot of backlinks.
    2. Improve, expand, and value the content by making it better, more detailed, and useful.
    3. Contact the appropriate people and encourage them to link to your re-written content.

    This strategy is based on the assumption that website owners naturally desire to link to the greatest resources accessible. By improving existing content, you want to “steal” important backlinks and lay the groundwork for long-term link growth.

    Now, let’s go over each stage and see how the Skyscraper Technique can help you propel your link-building game.

    How to Use the Skyscraper Technique

    Let us now discuss the first crucial step of the Skyscraper Technique:-

    Niche Content With a High Number of Backlinks

    Use Site Explorer

    Ahrefs Site Explorer
    Ahrefs Site Explorer

    Step 1: Use the Ahrefs Site Explorer- Go to Ahrefs and select the Site Explorer tool.
    Step 2: Browse to the Competitor’s Website. Enter the URL of a competitor or a major player in your niche.
    Step 3: Look into the “Best by Links” report. See the most linked-to content on the website.
    Step 4: Explore the Top-Linked Content to determine what draws backlinks.

    Use Content Explorer

    Ahrefs Content Explorer
    Ahrefs Content Explorer

    Step 1: Log in to Ahrefs and go to Content Explorer.
    Step 2: Enter niche-specific keywords or topics
    Step 3: Look through the results for “highly linked content” paying special attention to articles or content pieces with a high number of backlinks.
    Step 4: Simplify the content to choose ones for creating better content.

    Use Keywords Explorer

    Ahrefs Keyword Explorer
    Ahrefs Keyword Explorer

    Step 1: Return to Ahrefs and click on the Keywords Explorer in the tool option.
    Step 2: Look for keywords that are relevant and high-ranking in your niche.
    Step 3: Find content with Strong Backlinks. 
    Step 4: Look for keywords with a significant amount of backlinks. 
    Step 5: Copy them to use and arrange in your content piece further.

    Create Your Skyscraper Content

    Now that you’ve listed your competitors, it’s time to compete with them. The magic happens when you create the tallest skyscraper. Here’s a step-by-step guide:

    1. Carefully analyze the content you’ve selected. Recognize its strengths and weaknesses, as well as the reasons it is getting backlinks.
    2. Write 100x content by adding new thoughts, data, and opinions that improve current content.
    3. Use appealing visuals, including images, infographics, and statistics to improve the user experience.
    4. Divide the text into manageable chunks using headers, bullet points, and brief paragraphs.

    Pro Tip: 

    Your goal is to improve rather than imitate. Make your content the go-to resource in your niche by showing significant value.

    Reach Your Right Audience

    You’ve created a work of art; now let’s make sure it’s viewed by the correct audience. The “Reach out to the Right Audience” phase is about strategic communication. Here’s your strategic roadmap:

    1. Find influencers and voices of opinion in your niche who would be interested in your optimized content.
    2. Tools such as Ahrefs, Semrush, and even a basic Google search help in analyzing these major competitors.
    3. Make your outreach communications more personalized. Mention specific features of their work that coordinate with your topic.
    4. Explain why your content is valuable to them and how it enhances what they have in terms of content.
    5. Tools like Respona, Snov.io, and even basic Gmail can help you automate your outreach operations.
    6. Leverage mail merging options, auto follow-ups, and analytics to improve the performance of your reach.

    Pro Tip:

    Focus on creating connections with influential individuals. Genuine links lead to long-term collaborations and improved visibility.

    10 Must-Try Email Outreach Tools for Better Communication
    Looking to transform your email outreach? These 10 game-changing tools can help you achieve your goals. From scheduling to analytics, these tools have everything you need.
    StartupTalkyArchana Karthikeyan

    Does the Skyscraper Technique Still Work?

    Now for the big question: Does the Skyscraper Technique still work for SEO? The answer is- Indeed, but performance depends on how you handle it. Here is how you can do this:

    1. Stay up-to-date on the latest developments in your industry. Your skyscraper should meet, if not go over, current content standards.
    2. It is not about producing an infinite amount of information; it is rather creating content with richness and relevance. Prioritize quality over quantity.
    3. Improve consistent user interaction. Make sure the content is mobile-friendly, user-friendly, and appealing to the eye.
    4. Include multimedia elements including photos, films, and interactive features. Make your content shareable and entertaining.
    5. When reaching out to influencers, be real. Make connections based on common interests and values.
    6. Consistency is essential. Update and optimize your material regularly to preserve its relevancy and credibility.

    Pro Tip:

    The algorithms of search engines change often, and your strategy should, too. Keep an eye out for system upgrades and develop your strategy as needed.

    You will not only ensure that the Skyscraper Technique remains effective, but you will also establish your content as the towering lighthouse in your niche.

    Why does the Skyscraper Technique Fail?

    Let’s look more closely at the Skyscraper Technique’s potential dangers. Understanding these details is essential for a pleasant journey. Here’s how it works:

    Using an Outdated Email Template

    Sending outreach emails with an out-of-date format is like wearing last season’s outfits – it makes a bad first impression. Maintain your email strategy by changing and honing your new outreach technique. Personalization and relevance are the keys to capturing the attention of influencers.
    Solution: Stay Updated

    Failure to Segment Your Target Audience

    Because not all influencers are the same, one-size-fits-all outreach is ineffective. Avoid the pitfalls of generic communication by defining your audience. Learn about their hobbies and preferences and then target your approach to them. A personalized strategy demonstrates that you’ve done your research and raises the likelihood of a positive response.
    Solution: Focus on Your Target Audience

    Not Engaging Enough People

    A common roadblock is a lack of reach. Don’t put all your eggs in the same basket. Connect with a wider range of influencers to expand your marketing efforts. The more you reach out, the more opportunities will present themselves.
    Solution: Expand your horizon

    Big Works Better

    Everything works well when quality serves your compass. Don’t fall into the trap of choosing quantity above quality. Identify influencers who share your values and are truly interested in your content. Backlinks from meaningful connections are more likely to be valuable.
    Solution: Prioritize quality over quantity

    Lack to Consider Brand

    Your brand is your identity, and it should shine through in all of your communications. Don’t let your brand image suffer in the pursuit of backlinks. Incorporate brand aspects into your messaging in an effortless way. A strong and recognized image can increase the value of your content to influencers.
    Solution: Work on brand image

    Pro Tip:

    We should view failures as beginnings. Analyze failed outreach as an opportunity to improve your plan. Adapt and learn from each engagement, taking comments and insights into account.

    How to Find Link Prospects for Skyscraper Link Building

    How to Still Make It Work?

    The Skyscraper Technique has its barriers, but it still has its way. Here’s how you can put it back on track for profitable outcomes:

    • Look at previous outreach failures. Identify patterns, learn what didn’t work, and apply this knowledge to improve your strategy.
    • Adapt to new email writing techniques and tools. Experiment with headlines, content, and call-to-action buttons. A/B testing can help you figure out what works best.
    • Make your message truly personalized. Include insights about the creator’s work and explain why your content is relevant to their interests. 
    • Extend your reach beyond emails. Engage with social media and influential people. Share their content, participate in debates, and build organic connections.
    • Change your emphasis from immediate backlinks to connection building. Meaningful contacts frequently result in long-term collaborations and organic link placements.

    Key Takeaways!

    As we conclude our exploration of the Skyscraper Technique, let us simplify the important insights that would help you with the skyscraper technique in SEO.

    1. Constant Growth: As the digital market shifts, so should your approach. To stay ahead of the curve, adopt a mindset of constant evolution.
    2. The Importance of Creativity: Don’t be afraid to experiment. The Skyscraper Technique is an old technique but with some creative content, it is effective.
    3. Strategy and Analysis: Statistics are your guide. Measure the performance of your skyscraper content regularly, evaluate statistics, and make data-driven decisions.
    4. Work in Collaboration: Teamwork is essential in the age of digital media. Connect with influencers, interact with your audience, and build a community around your work.
    5. Stay True to Your Brand: Your brand is your pillar. Maintain your brand’s authenticity and collaboration while hunting for backlinks.

    FAQs

    What is the skyscraper technique?

    The Skyscraper Technique is a link-building technique that involves identifying high-performing content with backlinks from various sources, developing an enhanced version of that content, and presenting it as an alternative linking option to publishers. The objective is to enhance your backlink profile by providing superior content.

    Why does the skyscraper technique fail?

    The skyscraper technique fails because of the following reasons:

    • Using an Outdated Email Template
    • Failure to Segment Your Target Audience
    • Not Engaging Enough People
    • Big Works Better
    • Lack to Consider Brand

    Does the skyscraper technique still work for SEO?

    Yes, the skyscraper technique still works for SEO but performance depends on how you handle it. Being real while reaching the influencers, being consistent, including multimedia elements, and making sure the content is user-friendly and mobile-friendly are a few steps to make the skyscraper technique work for SEO.

  • Mobile-First Link Building: Best Practices to Overcome Challenges

    You have the finest website with top-notch content and well optimized yet not discovered by the huge online audience. In this era of mobile-first indexing, where 65% of queries come from the phone, you need to understand how your link-building practice could up your game!

    Most SEOs don’t need convincing that links are important. The fact — internal links account for a far larger part of a page’s strength than external links do. Another fact — both links drive your position on search results.

    It is reasonable to believe that adding a landing page to your top navigation results in more meaningful backlinks. That’s exactly how important links are for a website to reach its audience.

    Let’s learn about link building on desktop and mobile platforms. We’ll see why they’re different and why this is important. We’ll also find out how to overcome challenges without affecting user experience.

    Understanding Mobile-First Indexing
    Link Building Impact on SEO
    Best Practices for Mobile-First Link Building

    Challenges in the Mobile-First Link Building Expedition

    Takeaway

    Understanding Mobile-First Indexing

    Have you ever wondered how Google views your website when it appears on a mobile device? Think of Google as an active explorer exploring your site’s mobile version. It prioritizes mobile-friendly content as it crawls and indexes. Similar to a well-arranged bookcase with the most appropriate books placed at eye level.

    What is Google’s Mobile-First Indexing (Explained)
    Google is planning to implement its Mobile-First indexing on all its websites. Lets understand, What Mobile-First Indexing is all about
    StartupTalkyAlan Joseph

    Google’s mobile-first index has changed SEO since 2019, particularly for link-building practices.

    Link builders should update their strategies to focus on creating high-quality backlinks. This will improve mobile user experiences and site responsiveness. Google now prioritizes mobile versions of websites for indexing and ranking.

    Look at LinkedIn. The website appears prominently in search results for keywords because of its good backlinks and organized data. This leads to faster loading on all devices.

    Here is how link building impacts SEO-

    • Improves the position in search engine rankings
    • Backlinks increase the authority and credibility of a website
    • Link building fuels referral traffic to a website
    • Relevant anchor text increases the relevancy of a website for particular keywords
    • It helps in building a reputation and increasing brand awareness
    • It increases the website’s organic traffic
    • Backlinks result in rising leads and conversion rates
    • Link building improves a website’s SEO performance

    Google’s mobile-first index requires a website’s mobile interface to be user-friendly and responsive for indexing and ranking. Here is how you must consider mobile first-link-building practices to ensure that you are providing enhanced user experiences and site responsiveness.

    The key element of navigation is internal links. Consider them as the road signage that guides users across the environment of your digital service. Airbnb includes links in its mobile app so that customers can explore various destinations.

    Links from other websites promote your website. Think of them as digital world referrals. Neil Patel’s content stands out online because it has high-quality backlinks from reliable sources.

    Responsive Website Design

    In the era of mobile-first content, creating a responsive website is not a trend, but a need. No matter which device you use, a responsive website, like Amazon‘s, always gives a consistent user experience. This improves user engagement and increases the efficiency of your link-building practices.

    Amazon Website
    Amazon Website

    Optimize Content for Mobile Users

    It takes more than just organizing text onto a tiny screen to provide content for mobile viewers. It all comes down to providing an engaging experience. Consider the Quora mobile website, which captivates readers with each swipe and offers more than just content. It has an easygoing, and scroll-worthy experience.

    Effective SEO

    The secret sauce for ranking on search engines is optimizing content for SEO. It is about improving your content for both users and search engines. Buzzfeed’s mobile content optimization is a masterclass – short, engaging, and purposefully designed to attract the attention of both users and search engine algorithms.

    To overcome these obstacles, a thorough mobile-first link-building strategy is required. Consider the specific elements of mobile search and user behavior. Link builders can ensure that their efforts contribute to good SEO and better mobile user experiences by adapting to the mobile-first context.

    Inadequate Navigation System

    The difficulty of failing navigation elements is akin to exploring without signposts. Many websites’ mobile navigation features are not efficient for mobile users. Small buttons, a lot of options, poor placement, and a lack of responsiveness are some common problems.

    Solution- To address this, perform a full audit of your mobile site’s navigation, ensuring that every part is easily accessible. TED has simplified mobile navigation, making it easy for viewers to find and engage with their content.

    Slow Sites Never Win

    In the mobile-first era, speed is everything. Users won’t put up with a slow website. They bounce back to the other page. This might not concern you in words, but your conversion rate drops at a high speed when this happens.

    Solution- Compressing pictures, optimizing browser-cached data, and optimizing code will help to speed up your page. You can use tools like PageSpeed Insights, and Dareboost to check and improve website speed. Consider how Google ensures incredibly fast speed on its mobile site, establishing a benchmark for others to follow.

    Website for Various Devices

    Creating a mixed device structure itself is a challenge. Make sure your site looks great on a variety of screen sizes and resolutions. Netflix successfully navigates this complication by providing a uniform and visually appealing experience across a wide range of devices.

    Solution- The best solution is to opt for a responsive web theme. You can find free templates or create your responsive website on free platforms like BootstrapMade, and Colorlib. Also, ChatGPT if you know how to give the exact prompts.

    Mobile-First Content Creation

    It might be difficult to create content that appeals to mobile consumers while being relevant. Aim for a good balance of interesting visual and informative content. HubSpot achieves this balance, giving essential data without affecting the user experience.

    To create engaging content for mobile users, focus on being concise, using rich imagery, and making it personal. Also, make sure to use mobile-friendly platforms and track performance.

    Content Localization for Mobile Users

    Because mobile searches frequently contain local intent, it is critical to customize your content to specific regions. TripAdvisor does a good job in this area. It gives recommendations based on where the user is, which makes it more useful and engaging.

    Solution– Through the use of a location-based API, you can access the user’s location and customize the content according to the region. Try Google Maps Geolocation API. It offers a free version that offers the most – 2500 daily requests.

    Mobile-First Indexing

    Takeaway

    • Error – Key navigation elements sometimes vanish on mobile devices, frustrating users. (Missing Links and Mega-Menu Chaos)
    • Tip – Instead of eliminating linked widgets, consider shifting them to the bottom of the page

    To save screen space, try new ideas like tabs, carousels, and expandable sections

    • Error- Deep linking on mobile devices might be problematic, making it tough to direct users
    • Tip- Instead of crowded mega-menus, use breadcrumbs, contextual links, and internal search functionality for seamless navigation
    • Error- Problem with Navigating the Mobile Linking
    • Tip- Update navigation features and deep linking systems to be mobile-first-friendly

    Effective mobile link-building requires updating features rather than deleting them to improve user experience and engagement.

    Since you’re armed with the knowledge, it’s time to work your link-building game in the mobile-first index era. Share the errors you’re facing while working with mobile-first indexing. Let’s resolve it for you!

    FAQs

    What is mobile-first indexing?

    Google’s Mobile-First Indexing is like putting more importance on a website’s mobile version when deciding how high it should appear in search results. This is because lots of people use phones to browse the internet. To do well in searches, websites need to make sure their mobile version works well and looks good.

    The challenges in mobile-first link-building are Inadequate Navigation Systems, Slow Sites, Websites for Various Devices, Mobile-First Content Creation, and Content Localization for Mobile Users.

    How long does it take for Google to index a site?

    Google takes as little as 4 days and up to 6 months to crawl or index a site.

  • Best White Hat Link Building Techniques | Level up Your Link Building Strategy for SEO Success

    Having a thorough understanding of white-hat strategies and carefully utilizing them can have a big impact on the SEO success of your website, bringing in more organic traffic and enhancing its authority in the eyes of search engines like Google.

    Stronger backlinks are the key to greater rankings on Google. But finding the strong links and using them correctly can be tricky. So if you too have been struggling with getting your website to the top of the search results, you have landed in the right place.

    In this blog, we will share with you incredible white hat techniques that will level up your link-building strategy in 2023.

    Let us start with the basics for you.

    What Is Link Building?
    Why Is Link Building Important for Your Website?
    How Do You Choose Strong Links for Your Website?
    Best White Hat Link Building Techniques
    What to Avoid to Prevent Penalties
    How to Measure Your Link Building Campaign

    What Is Link Building and Why Is It Important?

    The process of obtaining hyperlinks to your website from other authentic, reliable, and relevant websites is known as link building. A hyperlink, also simply referred to as a link, is the route through which an internet user can navigate directly from one webpage to another.

    The history of hyperlinks dates back to the time when Larry Page, one of the founders of Google, invented PageRank. This method has been used by Google as part of their ranking algorithm ever since then as it helped them display more relevant search results by stipulating the quality of a webpage.

    Using links from other authoritative websites is kind of a way to let Google treat your website as a responsible and trustworthy source of information.

    The anatomy of a hyperlink is as follows:

    “Start text ˗ Link referral location ˗ Anchor text ˗ Closure text”

    A search engine uses hyperlinks for two purposes. The first is to display a particular page in the search result, and the second is to determine the ranking of a page in the search result.

    Basically, these pages are analyzed for the quality of content i.e. whether they have sufficient relevant keywords to be ranked well for a particular search result. Also, a search engine like Google would look for the number of authentic external websites pointing to that page i.e. using it as a hyperlink.

    More authoritative websites pointing to your website will help you rank higher in Google search results. Hence, strong link building is an organic way to drive more traffic to your website by ranking well in the SERPs.

    Link building can also help you develop and nurture relationships with the key influencers of your field. Also, a good link used by an authoritative website will help you receive plenty of traffic.

    Furthermore, quality link-building is a great way to establish yourself as an authority in the field and increase your brand value.

    But, how do you decide which links are of high quality?

    How Much of an Impact Do Backlinks Have on Search Engine Rankings?
    How Much of an Impact Do Backlinks Have on Search Engine Rankings?

    Not all links are equal hence, you should choose wisely. A strong link will help you improve your SEO several folds. Here are a few tips for choosing a quality link:

    Choose an Authoritative Website

    This is the ground rule to follow while choosing a link. A link from a well-recognized and trusted website will always impact your SEO better than any other lesser-known website.

    You can easily understand this by the following example. If you have to validate certain news which one would you prefer, an unknown local newspaper or New York Times?

    The answer is obviously clear and the reason is also simple, you know who has greater stakes and would not risk providing false information to its readers.

    The same is the case with quality websites that have established themselves as an authority in a particular niche by providing relevant and authentic information and maintaining quality standards for a long time.

    Therefore, using a link from a high authority page would make Google trust your page and thus, improve your ranking.

    A number of tools are also available that will help you check the domain authority and domain rating of a particular page. They provide and compare the domain authority score for several leading websites and help you choose quality links.

    Is It Relevant?

    Asking this before you use a link is very important. Choose a webpage that is not just authoritative but relevant to your niche.

    Remember, Google also checks the quality of your content. So, if you are using a Harvard link for your makeup tutorial page, it might not work well.

    The key is to acquire links that are both authentic and fitting for your page.

    Where Do You Place It?

    This is also a major question posed by many people as it greatly impacts your SERPs. Where do you place your links?

    Well, it has been observed that the links placed in the main text are read better by the search engines in comparison to those placed at other positions like in the footer, data source, or sidebars.

    Hence, the contextual links i.e. the links embedded in the main body or text of your content will bring more traffic to your website while improving your Google rankings.

    Anchor Text

    These are also known as link texts or link labels. Basically, these are the clickable texts of your link. Usually, blue, underlined anchor texts are considered compliant with web standards.

    The text used in your link label would help determine the ranking received by that page by search engines. This is why a relevant anchor text should be chosen that matches the content of your website.

    Also, the sentence or phrase in which the anchor text is used should also be relevant to your content.

    However, an anchor text too rich with keywords is not a good choice and is regarded as spammy by search engines.

    These are the two ways in which a website can be linked to another. Although both types of hyperlinks are meant to link the origin site with the destination site they convey an entirely different meaning to the search engine.

    A “dofollow” link is meant to pass the authority, also known as the “link juice”, of the origin site to the destination site. The more dofollow links a website acquires, the more its domain authority increases.

    On the other hand, a “nofollow” link is not meant to pass the link juice. Hence, these links do not help in improving your SERPs.

    Obviously, a higher number of dofollow links help you build a solid link profile as they pass the trust and authenticity of the original website to yours.

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    In this section, we will tell you about the incredible white hat link-building techniques that will help you improve your search engine ranking. So let’s dig in:

    Great Content

    Some things never grow out of fashion and great content is essentially one of those. If you are looking forward to earning high-quality backlinks good content will definitely help you with that.

    It might sound easier said than done so let us share with you a few secrets that will help make your content share-worthy.

    Statistics always form a part of most authentic blogs and articles. The reason is obvious they help support what the author is trying to explain. This is why data curation is one of the best ways to earn backlinks.

    There are a number of websites that are doing this, for example, Statista, Mediakix, etc. They publish reliable and authentic industry reports, surveys, and statistics that are useful for both author and the reader.

    Creating your own visual assets such as infographics, charts, etc. is another way to get quoted. These help as aid and make it easier to understand complicated topics.

    Therefore, these are mostly directly published by other websites thus, earning you several backlinks. You can also enclose an embed code along with the infographic making it easier for other publishers to share it on their websites.

    If you are good with technology you may also earn backlinks easily by developing tools that may be useful for your industry. This is how websites like Ubersuggest, Ahrefs, Semrush, etc. are earning them.

    Providing these tools for free makes them even more attractive to users. If it is not possible to make the tool absolutely free you can provide a trial version or a few free features to attract their attention.

    Another way is publishing listicles and in-depth guides. These are more appealing to the users as they make the information consumable.

    The reader does not get overwhelmed by the great amount of information contained in an article rather the information is divided into small pieces for better understanding.

    These are the long form of content that is capable of establishing you as an authority in the field. They help make your website a more reliable and trustworthy source of information.

    Which Matters the Most for Link Building? Quality or Quantity
    Which Matters the Most for Link Building? Quality or Quantity

    Guest Blogging

    It has always been a part of the SEO process however the strategy has changed a lot. Earlier the guest post published on any website may have helped you rank on the search engine but not anymore.

    Today, it is important to choose what to write and where to write. If you are writing an okayish post on some unrelated website or maybe after paying the publisher, trust me this is not taking you anywhere.

    The key to a successful guest post is finding a website much related to your niche that has high domain authority. Thereafter you will have to select a unique and interesting topic that is relevant to your audience. Make the guest post as informative and factual as possible by including original data and case studies.

    When done strategically guest posting is one of the most effective white hat link-building techniques. It can help you earn high-quality backlinks and also increase organic traffic on your website.

    Develop Contacts

    There are several bloggers and publishers who are well-recognized and well-established in your niche. You can reach out to them through emails telling them you would like to connect and how your work is useful to them.

    Developing a symbiotic relationship with these people will help you earn more quality backlinks thereby promoting your search engine rankings.

    There are majorly two ways to find these authorities in your field. You can either use link-building tools to analyze the SERPs. These will help you find the linkers most suitable for your website.

    Another way is to search for your relevant target keywords on Google and out of the top ranking sites search for the URLs in any link analysis tool finding the websites that are linking back to most of them.

    Once you have found these sites reach out to their publishers telling them how much you enjoy reading their posts and how you can contribute by adding another great post to their site. This is a great white hat link-building technique.

    Stay Active on Social Media

    Social media is a great platform to boost engagement with your audience and enhance your visibility. Frequently posting relevant posts through your social media accounts such as Facebook, LinkedIn, Instagram, etc. can help you improve your link profile several folds.

    However, being active on social media does not just mean posting stuff on your account. You must also interact with other people in your niche, leave comments on their posts, reply to their stories, and also respond to their comments.

    You can also share your infographics and other visual assets providing their links on your social media accounts. This will help draw more traffic to your original content.

    Other than social media you must also interact with other writers by leaving comments on their websites. You can help them by adding meaningful insight, just appreciating their blog, or maybe asking a few relevant questions.

    However, this interaction must not appear to be forced. Exchange a genuine gesture if you really look forward to developing contacts and building links.

    Reach Out to Research Pages

    Research pages are the most relied-on and authentic sources of information available across the web. They serve as the original information source and act as valuable pieces of content for their readers. More importantly, they contain several useful links, which is why they are often referred to as “Pillar pages”.

    Find the research pages that are relevant to your niche and simultaneously act as an authority in the field. You can reach out to them requesting to add links to a few of your posts that may add more value to their content.

    Later, if the publishers like your link you can also request them to publish some of your articles on their page. This can really take your link building game to next level.

    If you are too overwhelmed with the entire process of writing, publishing, link building, etc. you may want to reclaim some lost or broken links. Basically, these are the links that were added earlier but the page no longer exists.

    Look for the websites under your niche that carry old, broken, or lost links and suggest to their publishers a few links from your website that can add value to their page. If they like your work they may replace the old and broken links with yours.

    This way you are also kind of helping that page by fixing its non-reachable links. That is why it is considered a great technique for link-building as well as contact development.

    For this purpose, you can screen the backlinks of your competitors while searching for broken links. If you find a broken link you can easily contact the editor or publisher of that website and recommend a suitable link from your website.

    However, just like your competitors you too must have a few or maybe more broken or lost links. Act to reclaim those links before your competitors take advantage of the situation.

    Find Unlinked Mentions

    Many people mention a webpage without creating a backlink. This is quite common and it is very easy to use these pages for building links as they already rely on your content.

    You can easily trace these pages using brand monitoring tools that notify you whenever any site mentions you in their post without linking.

    Once you know about them you can politely request them to include a link. This may not always work as many people avoid such requests but even if you earn a few links, it is one of the easiest ways to do that.

    Similarly, there can be a number of websites using the infographics created and published by you but not providing the link. You can conduct a reverse image search to find these websites on Google.

    After you find them reach out to them through an email requesting to provide a backlink.

    Podcasts

    These are gaining huge popularity nowadays. They are available on almost every topic you can think of and a lot of people listen to them religiously. Getting an interview on a popular podcast is one of the easiest techniques for link-building.

    Creating a great piece of content may take days or sometimes weeks. This requires a lot of time, energy, and effort. A podcast interview can save you from this strain while earning a quality backlink.

    You can just create an outline about a topic while you already have the information in your head and contact a relevant and popular podcast host. During the interview, you get to explain a lot of things from different angles and also build your links.

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    Expert Roundups

    There are a lot of websites that create expert roundup posts. You must have also come across a few posts under the headings like “10 experts share their opinion on XYZ topic”. These are known as expert roundup posts.

    The idea is to understand and bring forward the views of different experts from a particular industry, on a certain topic. These are quite informative posts and are liked by people for their in-depth knowledge.

    The website not only publishes the opinions of these experts in their post but also provide a backlink to each of them. Further, it also establishes you as an authority in the field.

    In addition, this also helps you build contacts with other experts from your niche as well as interact with your target audience on a different level.

    You can search for the roundup posts published by relevant websites on the topics of your expertise and approach the publishers to add your opinion as part of it. If you really have informative insights most publishers will agree to it.

    Question Answer Platforms

    Websites such as Reddit and Quora can also help you drive a lot of traffic toward your website. However, this does not mean adding a link just anywhere around.

    Look for the questions that match your expertise and provide an authentic and informative answer for them. Add a link to the relevant source from your website within the answer.

    This helps you diversify your audience and boost organic traffic on your website.

    Another great platform for link building is HARO (Help A Reporter Out). This is a great link-building technique as you can actually help a reporter or journalist proceed with their story by answering their questions from your field of expertise.

    These journalists usually include your answers in their stories and also provide valuable backlinks.

    What to Avoid to Prevent Penalties

    Till now, we have discussed a lot of techniques that help you build quality links for your page. However, we find it equally relevant to inform you about the links that must be avoided in order to prevent penalties.

    Similar to white hat link-building techniques there are black hat link-building techniques that are strictly prohibited to use. If Google finds you using these techniques, be ready for severe penalties.

    These include the following:

    • Excessive sidebar links
    • Extreme exchange of links
    • Paid links
    • Keyword-rich anchor texts
    • Absolute match anchor text
    • Private blog network
    • Hacked website links
    • Automated service-derived links
    • Link farms

    Other than these, there can be several other black hat techniques that will drop your ranking multiple places and thus, should be avoided. It is better to follow Google webmaster guidelines to have a clean page.

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    Important KPIs That Marketers and SEOs Consider When Determining Link-Building Success
    Important KPIs That Marketers and SEOs Consider When Determining Link-Building Success

    At last, when you have used all the techniques required for link building and have also refrained from links that might result in a penalty, here comes another important question. How do you know your link-building campaign is working well?

    Well, one way is to look at your rankings if they are going up but that takes a lot of time. You might have to wait for a year to see the results this way.

    However, there are other ways that can help you evaluate the effectiveness of your link-building strategies. You can perform backlink analysis and also check for the social shares and brand mentions that you have acquired recently. Moreover, you can also look for organic as well as referral traffic coming to your website.

    Although when used correctly the above-mentioned techniques will certainly help you level up the link-building strategies you also have the option to automate them for yourself.

    There are a number of tools available that would make it help you with the link-building process making it more effective and time efficient. Tools such as Backlink analysis tools, Content syndication tools, and Email marketing automation tools will make your strategy stronger as well as easier.

    Conclusion

    Link building is one of the most effective SEO aspects, which, when used strategically, will help you drive more organic traffic and rank your website much higher in the search results.

    In this blog, we have listed for you the most incredible white hat techniques to level up your link-building strategy in 2023. If used consistently and efficiently, these techniques will build a strong link profile and bring maximum results.

    FAQs

    The process of obtaining hyperlinks to your website from other authentic, reliable, and relevant websites is known as link building.

    You should avoid using the following techniques when link building:

    • Excessive sidebar links
    • Extreme exchange of links
    • Paid links
    • Keyword-rich anchor texts
    • Hacked website links
    • Automated service-derived links
    • Link farms

    You can perform backlink analysis and also check for the social shares and brand mentions that you have acquired recently. Moreover, you can also look for organic as well as referral traffic coming to your website.

  • The Link Builder’s Guide to Email Outreach

    Whether you are a marketer or a website owner trying to promote your website, link building is one of the essential tools to make it happen. While there are a variety of methods to create high-quality backlinks, one of the most effective and cost-efficient ways is through email outreach.

    With the right approach and strategy, email outreach can be an incredibly powerful tool to gain backlinks with minimal effort.

    Domains with the largest number of backlinks worldwide
    Domains with the largest number of backlinks worldwide

    In this guide, you will get to know all the information you need in order to create a successful email outreach campaign that will result in quality backlinks for your website.

    What Is Email Outreach?
    How Does Email Outreach Help With Link Building?
    Email Outreach Strategies for Link Building
    Step 1: Effective Targeting

    Step 2: Crafting a Personalized Message

    Step 3: Following up
    Step 4: Track & Optimize

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    What Is Email Outreach?

    Email outreach is the process of sending emails to potential customers or partners in order to establish connections or partnerships.

    It’s an effective way to reach out to people who may be interested in what you have to offer, while also providing value in return.

    Generally, email outreach can be profoundly used for various purposes that include:

    • Introducing you or your business
    • Offering collaborations
    • Asking for feedback on a product or services
    • Link building
    • Influencer marketing
    • Cold emailing
    • Generating leads or sales

    Email outreach helps build relationships, gets your content in front of new audiences, and can even help generate more links for your website.

    By using email outreach as part of your overall link-building strategy, you can get more targeted links pointing back to your website.

    • Targeted links are more likely to result in higher search engine rankings since search engines tend to favor sites with strong links from other well-established websites in the same industry or niche.
    • Targeted links may also result in referral traffic from those websites, which means more people will be aware of your business and its products or services.

    It’s also important to note that email outreach can be used not only for link building but also for content promotion and networking purposes. By reaching out directly via email, you can establish relationships with other webmasters or even influencers who could potentially promote your content on their own channels – generating even more exposure for your business.

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    Anyone can shoot off generic emails to random people with a copy-and-paste template. But, that does not give you the desired results.

    From finding the right people to crafting your message in an impactful way, there are certain aspects that you should consider for an effective email outreach campaign.

    Here are the most important strategies that you must consider in order to make your email outreach strategy for link-building successful.

    Step 1: Effective Targeting

    Effective Targeting for Email Outreach
    Effective Targeting for Email Outreach

    Targeting is an important part of any successful email outreach campaign, as it ensures that the emails you send out reach the right people.

    By targeting your emails to the right audience,

    • you’ll be able to increase the chances of conversion.
    • you’re able to narrow down your audience to people who are actually interested in what you have to offer.
    • you can save time and effort by eliminating people who might not be interested in the product or services that you’re offering.
    • you can create focused messages that will help build relationships with relevant people

    In order to go about targeting the right people, here are a few steps you should take. So, the goal of this step is to, find the right website owner or influencer to reach out to for link building.

    Understanding Your Niche

    For a successful link-building campaign, it is important that you understand your niche and the industry in that you’re operating.

    By doing this, you’ll be able to identify potential partners who can help promote your business or link back to your website.

    Finding Potential Prospects

    Once you know what kind of audience you want to target, start searching for potential prospects who can help you build backlinks.

    You can use various tools to search for websites in your industry, or even use social media platforms such as Twitter and LinkedIn to find contacts that would be interested in working with you.

    The most effective way to find websites to outreach to is by looking for broken links on other websites.

    Broken links are essentially dead pages, and the website owner may be interested in replacing them with your link in order to ensure their visitors have a better experience.

    This technique also helps you build relationships with other sites as they’ll appreciate you taking the time to point out the broken link.

    If you want to find out which websites are linking to your competitors, a backlink analysis can be very helpful. You can use tools like ahrefs, semrush, etc. for this task and you can analyze others’ websites.

    By doing this, you’ll get an understanding of the types of websites that might also be interested in creating links with your business.

    Find the Right Contact to Reach Out

    Finding the best website to ask for backlinks is not enough. You’ll also need to find the right person who can help you gain those links.

    You can do this by finding LinkedIn contacts of the businesses’ employees or the owner of the website or using email finder tools like Hunter

    At the end of this step, you will have the contact details of the people to reach out to for requesting a backlink.

    Step 2: Crafting a Personalized Message

    Crafting a Personalized Message for Email Outreach
    Crafting a Personalized Message for Email Outreach

    A simple message asking for links in return for some value will not work in most cases as it is often seen as spammy.

    Therefore, it is important to craft a personalized message that will be more likely to get a response.

    Your message should be targeted specifically at the website or influencer you are contacting and include an explanation of how both parties could benefit from working together.

    Here are a few things to do to ensure your message is effective.

    Researching Your Prospects

    In order to craft a message that resonates with your target audience, it is important that you do some research on them before sending out the email.

    Look into their website or social media accounts and try to get an idea of what kind of content they produce and what their interests are.

    You can use tools like Google Alerts or Buzzsumo to stay updated on new content that your prospects are publishing and interact with them by leaving comments or sharing their content.

    Tailor Your Message

    Hook your prospects by framing your message in a way that meets their needs.

    Make sure to address any specific issues your target audience is facing or explain how you can help them meet their objectives.

    Points to keep in mind while crafting the message

    • Use a subject line that is short and concise and compels to open.
    • Make sure your message is clear in what you want the recipient to do.
    • Focus on how they can benefit from working with you instead of just promoting your business.
    • Have a strong hook with a story and make sure to mention why their website is a good fit for your link. Include all the relevant information like social media handles, website URLs, etc.
    • Proofread your message before sending it out and use a professional tone throughout.
    • Use an effective pitch template that you can customize for each website.
    • Suggest an article or a page on their website where your link can be placed.
    • Clearly define the broken link or the opportunity to get a link and explain how it is beneficial for both parties.
    • End with a clear call-to-action stating how they can get in touch with you.

    Send the Email at the Right Time

    Timing is key when it comes to sending out outreach emails.

    To maximize your chances of getting a response, try to figure out the best time to send the message based on when your target audience is most likely to be active and respond.

    Now you can proofread and send out your email.

    Step 3: Following up

    The success of your link-building strategy will depend heavily on how fast you are able to respond to the queries of your prospects.

    In order to ensure that you get a response, follow up with a polite reminder if you don’t hear from them within a few days.

    Follow-up emails should be timely and personalized for maximum effectiveness.

    Make it very clear in the follow-up message that you are checking on the status of their response and be sure to express your appreciation for their time.

    Step 4: Track & Optimize

    Not every attempt to get a backlink will be successful but it is still important to track your outreach efforts and analyze the response rate.

    This will help you identify areas of improvement so that you can optimize your link-building strategy for maximum effectiveness.

    You can use tools like BuzzStream or Yesware to automate link-building processes, track emails, and measure your success.

    By regularly monitoring and optimizing your outreach efforts, you can build strong relationships with influencers and get quality backlinks for your website.

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    Conclusion

    The process of link-building can seem overwhelming at first, but if you follow the right steps, it will become much easier to execute a successful strategy. With patience and hard work, you can build quality backlinks for your website and reach a wider audience.

    Start by researching your target audience, then send a personalized message, follow up if necessary, and track & optimize your efforts. Doing so will help you build strong relationships with influencers and get valuable links that can benefit your website in the long run.

    FAQs

    We all know that not all kinds of backlinks are important for backlinking, and we should avoid below mentioned backlinking.

    • Backlinking from irrelevant niches
    • Website having an excess amount of backlinking
    • Backlinking from a bad reputation website
    • Etc.

    While asking for a link, few things to keep in mind.

    • Add value first to the backlink provider.
    • Convey your wants clearly and don’t insist if they do not agree.
    • Appreciate their decisions.

    What are essential tools for Email Outreach?

    Email Outreach is the biggest task to do if you are doing it manually. Therefore, many companies have tried to make it simple for us. These companies include Clearout, SendPulse, Zerobounce, etc.

    The following are proven ways by which you can create backlinks for your websites or blog:

    • Write a blog post for other websites and blogs in your niche.
    • Do networking with the same niche publishers.
    • Create great content continuously and offer backlinks to the best websites in your niche if they approach you and ask them to do the same.
    • Get interviewed on various podcasts and Youtube Channels.
    • Etc.

  • Top 10 SEO Link-Building Methods That Work for 2022

    The process of improving the quality and quantity of website traffic to a particular web page or website through search engines is called Search Engine Optimization – SEO for short. What SEO does is target unpaid traffic – also known as ‘natural’ or ‘organic’. This kind of traffic originates from image searches, video searches, academic searches, news searches, and industry-specific vertical search engines.

    As an internet marketing strategy, Search Engine Optimization is brilliant in that – it increases the potential to receive more visitors to a website when that website ranks higher on a particular search engine. These visitors can then be potentially converted into customers.

    What is Link Building
    How to Build Links for SEO
    Link-Building in SEO – What are the Benefits

    Link building is defined as the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between web pages.

    Link building plays an important role, in SEO, especially within competitive industries. In this technologically driven world, link building is a great marketing tool. Link building can be extremely effective at driving more referral traffic, especially, when combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience.

    Link building in the field of Search Engine Optimization is described as an action that is aimed at increasing the quantity and quality of inbound links to a web page. The ultimate goal of building such links is to increase the search engine rankings of that web page or website.

    It is the process of establishing relevant hyperlinks from external (top-quality) sites, to a website. It is a marketing gimmick to increase brand awareness.

    There are many link building tools and strategies or methods for creating backlinks. The top 10 link-building methods are listed below:

    This does not require any content writing. What simply needs to be done is to insert links of your website to another website with existing content. It is one of the easiest ways to various website marketing strategies. However, it could be a paid service.

    2. Social Media Leveraging

    One effective way to increase visibility as well as engagement is to get active on social media. Most gen xers and millennials are very active on various social media sites. Swipe-up links can be added to websites or blogs. In this way, traffic can be increased via social media.

    3. Guest Blogging

    Guest blogging is one way to add value-added content that is relevant to your audience and also has a strong authority to get a hyperlink. Ensure that the website is authentic and relevant to your audience. This increases traffic and also generates quality leads.

    4. Use of Infographics

    Creating infographics like pie charts, tables or diagrams are great strategies to provide readers with useful bite-sized content. Infographics are dramatic representations of information and hence generate an automatic interest from readers.

    5. Authentic Domain Authority Sites

    Authority sites like Forbes India or Times of India have resource pages that are trust-worthy and reliable sources of information. These resource sites can be linked to your website for quality information. It is necessary to stay vigilant for spammy sites.

    One link-building strategy involves searching for broken links (links that are not working or are dead) and suggesting them to be replaced with the link leading to content on your website. This is a win-win situation for both parties and an excellent strategy.

    7. Content Marketing

    People are consuming a wide range of content online. Writing blogs, articles and informed content pieces which are subject-specific for your own websites with internal links is also a brilliant content marketing strategy for link building in SEO.

    8. Participate in Expert Forums

    Content pieces with a lot of link exchanges happen in expert Forums. One such example of an expert form is HARO (Help A Reporter Out).

    A reciprocal link is a mutual two-way link between two websites. There are link-exchange directories that website owners can use to submit their links for reciprocity. This is done to ensure a higher ranking on search engines.

    10. Using Social Bookmarking

    It is a way of saving and categorizing web pages in a public location on the web. These bookmarked pages are scanned by search engines because bookmarks have anchor text and are shared and stored publicly.

    As technology advances, SEO becomes more and more important. Consequently, link-building in SEO also gains importance. There are definite advantages to link-building in SEO.

    Authority Boost

    The goal of link building in SEO is to be unique and stand out in the competition. Link building boosts credibility and trust among your target audience.

    Social Media Visibility

    Traffic can be directed towards social media, which is a beehive of activity, via link-building. This adds to higher visibility and potential business.

    Increase in Search Engine Visibility

    With quality external links on your website, search engines can boost your visibility with higher rankings.

    Increased Conversion

    Higher visibility boosts website traffic. Higher traffic can increase potential conversions.

    Better Site Performance

    Quality link-building will positively impact SEO metrics. It will improve domain and page ranking while lowering bounce rates.

    Builds Credibility

    Third-party external links automatically act as an authoritative strength for your domain. This, in turn, builds the credibility and trustworthiness of your website.

    Conclusion

    Quality Link building in SEO, today, is probably its most important marketing tool. Website building gives a great reach to the initial audience but link-building is what gives it authority, and credibility and helps boost business.

    There are many tips to build a link, but some are more effective than others. As time goes on, many more ways will emerge that will help in building links that are more powerful and more effective. In the meantime, some of the best ways that are mentioned here will help you on your way to success.

    FAQs

    Yes, creating backlinks is still effective and cannot be ignored! The more high-quality and relevant backlinks a page has the more traffic it will get from Google.

    There are two different types of backlinks: Dofollow and Nofollow links.

    It is difficult to say exactly how many backlinks you need – it really depends on the competitiveness of your niche and your overall goals.

    Contextual backlinks are links to other websites, placed within the main content of a page.

  • Marketing Miner Review – The All-In-One Tool for All Your SEO Needs

    Marketing Miner is an SEO tool for data-driven marketers or simply a data mining tool. It was founded by Filip Podstavec in 2015. The main focus of the tool is to gather marketing data insights.

    Marketing Miner has been given a near 5-star rating on g2, Software suggest, and many other similar tool reviewing websites.

    The target audience of this app includes marketers and entrepreneurs. As per the company, they offer 40 different features useful for search engine optimization.

    In this blog, we will discuss the features as well as pros and cons of Marketing Miner to see if they could deliver what they promised.

    So let’s begin…

    Features of Marketing Miner
    Pros of Marketing Miner
    Cons of Marketing Miner

    Features of Marketing Miner

    Marketing Miner is loaded with the following features:

    Keyword Research

    Keyword Research Feature of Marketing Miner
    Keyword Research Feature of Marketing Miner

    Based on your search query this feature analyzes the important SEO metrics such as search volume, keyword difficulty, trends, CPC, SERP, etc.

    The trending keyword feature lets discover popular keywords similar to your search. Moreover, it also suggests the new keywords that have gained popularity recently.

    You can also analyze the content gap to see the keywords your competitors are using to gain popularity. The search visibility feature gives you the traffic insights for your domain.

    SEO Audit

    SEO Audit Feature of Marketing Miner
    SEO Audit Feature of Marketing Miner

    This feature is meant to detect the technical issues on your site that may be hindering your rankings. You can analyze the indexing status to understand which page of your website is unable to attract traffic.

    Another feature lets you check response codes for a webpage so you can find errors and resolve them. This app also identifies which of the external or internal link/s given on your website is broken so you can fix it.

    Marketing Miner is also said to reduce keyword cannibalization in your text and help you improve your online visibility.

    The search visibility feature estimates the traffic for a page and analyzes ranking keywords for both paid and organic traffic.

    The alert notifies you of the technical SEO changes and keeps you updated.

    Rank Tracking

    Rank Tracking Feature of Marketing Miner
    Rank Tracking Feature of Marketing Miner

    This helps you get detailed information on the performance of your website. The position tracking helps you see the progress of your keyword ranking on regular basis.

    A bulk keyword rank checker helps you check ranking for multiple keywords.

    Competitor Analysis

    Competitor Analysis Feature of Marketing Miner
    Competitor Analysis Feature of Marketing Miner

    They offer the competitors insights like which keyword they are using to rank higher. The estimated traffic on the website together with an analysis of their performance based on organic and paid traffic.

    This also reveals to you the top-ranking pages of your competitors and helps you make data-driven decisions. Overall, you can obtain the list of sites that always appear as your competitors in Google search.

    This tool also makes brand monitoring possible by checking what other people have to say about your competitors. This also keeps a keen eye on the competitors and notifies any changes in their website immediately.

    Brand Monitoring

    Brand Monitoring Feature of Marketing Miner
    Brand Monitoring Feature of Marketing Miner

    This tool detects the online mentions of your brand and how others reacted to it. Thus, helping you build new partnerships.

    You can also set an alert for your mentions, so you can immediately respond to them. Also, it tracks the mentions of keywords and phrases related to your niche to keep you updated with the latest trends.

    Link Building Feature of Marketing Miner
    Link Building Feature of Marketing Miner

    Telling you about the mentions in this app gives you an opportunity to build new links and strengthen your backlink profile. It also notifies if and when the links are removed.

    It gives an insight into the websites that rank for the same organic keywords as yours. It also provides the contact details such as email addresses and social media handles that may be interested in working with you.

    API

    API Feature of Marketing Miner
    API Feature of Marketing Miner

    The Application Programming Interface (API) helps you to extract data without manually logging into the tool. The app provides over 10 endpoints such as search volume, keyword suggestions, etc. to extract data.

    The accurate and fresh insights are quite useful in enhancing your SEO strategy while dealing with bulk data.

    The REST/POST APIs are flexible and support working on your own dashboards or applications. Project APIs are meant to extract worthy data from your projects.

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    Pros of Marketing Miner

    • It is an all-in-one program that reduces the need of using any other SEO tool.
    • It has quality click-stream data for SEO specialists.
    • It is relatively inexpensive in comparison to other similar tools.
    • The data provided is authentic and reliable.
    • The keyword analysis feature gives you an insight into the customer demand and needs.
    • It gives real-time alerts of the mentions. Thus, helping you respond quickly.
    • It has the ability to work with a large amount of data.
    • It offers simple and intuitive reports.
    • It is time-saving.
    • Provides Bulk Data analysis. You can analyse up to 100,000 keywords, domains and URLs
    • Marketing Miner provides a free version and their paid plan, which starts from $13, is affordable for small businesses and freelancers, in comparison to all the biggest players in the SEO tools market.

    Cons of Marketing Miner

    • The interface can appear crowded owing to a large number of features.
    • It may be difficult to use in the first instance. So it may take time to accustom to the interface.
    • The final reports may sometimes appear technical for a layman and may need a little description.

    Conclusion

    The best part about Marketing Miner is the authentic and reliable information provided by the app. The ability of the app to work on a large amount of data simultaneously gives it an edge over other similar apps. The reports are mostly simple and easy to read.

    Still, we cannot deny certain drawbacks to the app. But, the best part about it is that the team is regularly working on updating and improving the features. Our suggestion to them is to first improve their customer care services to hear and help people.

    Overall, the app appears good. Most features work efficiently while a few may cause trouble at certain points in time. Comparing the promised and delivered features, the customers are able to take advantage of 95% of the features promised by the Marketing Miner easily which is a really big achievement. Therefore, our suggestion is to give this app a try.

    FAQs

    What is Marketing Miner?

    Marketing Miner is an all-in-one SEO tool for all the marketers and SEO professionals to rank higher on google and grow their business.

    What are the features provided by Marketing Miner?

    Marketing Miner provides SEO Audit, Keyword research, Link building, Rank tracking, Competitor analysis and more.

    What is the pricing of Marketing Miner?

    Marketing Miner has 3 plans Miner, Digger, and Machine each cost around $29, $59, and $99 respectively. It also has a free plan that offers 1000 queries for one month.

  • 7 On-Page SEO Techniques That Can Help You Rank Higher

    Over the past few a long time, Google has discharged a few upgrades to their look motor calculation, of which Panda, Penguin, and Hummingbird were the greatest. Those overhauls set increased rules on how proprietors ought to structure their locales for connect building, both construct approaching joins and utilize grapple content for active links. Even in the presence of the overhauls, the conventional on-page SEO is still intact. Each on-page SEO errand is truly for the user’s advantage. But a majority of SEOs do not agree with that.

    On-page SEO is one of the foremost important forms you’ll be able to utilize for accomplishing higher rankings in a look engine’s natural comes about and running fruitful SEO campaigns. A site is the central point of all SEO forms and in case it’s not appropriately optimized for both search engines and clients, you minimize your chances of getting activity from search engines. In this article, we will talk about some SEO tricks that are important and which help in making your website rank higher in the search engine results. So let’s get started.

    What Is On-Page SEO?
    Meta Title and Description
    Content Optimization
    URL Optimization
    Usage of Heading Tags
    External Linking
    Image Alt-text
    Internal Linking

    What Is On-Page SEO?

    On-page SEO is mainly the process of improving various elements that are present in the website, to make it rank higher in the search engines so that they can experience more and more traffic to the website. The On-page SEO components are content elements, HTML elements and site architecture elements.

    Meta Title and Description

    Usually the foremost imperative on-page SEO figure. The reason for usually that the more alluring and optimized your title is, the more individuals will click on it. And in common, the more clicks your post gets, the higher it’ll rank. Also, take note to restrict the word limit of the headline to 65 only.

    Dodge auto-generated meta depictions – Indeed even though Google may not utilize your depiction, it’s continuously the best hone to dodge utilizing auto-generated depictions that some of the time don’t make sense.

    Content Optimization

    Content is the spine of flourishing commerce and on-page SEO is the spine of substance showcasing. You’ve likely listened to the saying, “content is the king.”

    However, there are many more aspects tied to fruitful marketing than just the matter that you write. You’ve got to distribute the kind of substance that will drive activity and develop your business. This includes utilizing particular watchword state components that incorporate long-tail grapple words. Use sufficient dispersing between the passages to form the text simpler to read.

    URL Optimization

    The URL – Universal Resource Locator – is the address of the net page on your location. It’s a vital SEO best hone. So why has no one cracked the process and provided an in-depth guide yet?

    In the process of URL, optimization keeps in mind not to change or alter the URL of your previous posts because doing so will cause breakage of the interface. This will result in the non-accessibility of your content as the clients will not be able to find it after tapping the URL that was previously mentioned.

    Blog page URLs are meant to supply a few data and significant encounters to people and computers alike.  Make use of categories – Bunch your pages into categories to assist clients and look motors discover what they need faster. It’s like having a stockroom with parts of uncategorized things versus a distribution centre with all the things relegated to a committed category.

    Usage of Heading Tags

    You ought to utilize heading labels to highlight different headings, sub-headings, and vital points. In WordPress, the title tag is set at H1. You don’t truly get to utilize any more H1 labels anyplace within the article. One is sufficient. For segment breaks, adhere to H2 and H3 tags.

    External Linking

    Separated from connecting to your possess web journal posts, it may be an extraordinary thought to interface out to outside websites as well. Once more, it did this in case the data on the outside site is important to the data in your post.

    While connecting out to outside websites, you ought to link to trusted websites as they were. And on the off chance that you’ve got questions about the specialist or notoriety of a website, you’ll be able to utilize a nofollow tag to maintain a strategic distance from passing your connected juice to possibly terrible sites. You ought to utilize dofollow joins for trusted websites and nofollow joins for those that are less trustworthy.

    Image Alt-text

    Now, your content also includes images, image alt-text is the SEO of your images used in the content. It informs and helps Google understand, what your images are all about. When you search for something in Google, it also offers image-based results, which means potential customers also can find your site through images.

    Internal Linking

    Internal linking means hyperlinking other important pages of the website with the current one. It helps in making Google realise that your page is valuable and important. Apart from that, it also aware readers of your other content on the website. This way, your website gets to rank higher on the result page of search engines.

    Conclusion

    On-page SEO is approximately more than shoehorning a couple of catchphrases into meta tags. It’s almost satisfying to look at expectations and give searchers what they need. That’s the foremost critical step. If you don’t drag that off, no sum of “optimization” will assist your rank.

    FAQs

    Is SEO important in 2022?

    Yes, SEO is a priority and it will help you drive organic traffic to your website.

    Is SEO easy to learn?

    SEO is easy to learn but hard to master.

    Some of the popular SEO tools are, SEMrush, Moz Pro, SpyFu, AWR Cloud, Ahrefs.

  • What Should you Consider while Hiring a Link Building Agency?

    Internet and business now go hand in hand. It is an integral part of a business in today’s world. If your business is not on the internet, then you are missing out on a lot of amazing opportunities.

    A website of a business helps in marketing them online and at a time where almost everyone is a part of the virtual world, it helps in connecting with your customers and proving you’re the reliability of your business.

    Now in the digital world, to increase sales and to make the business known to the audience, one needs to have their website visible on the internet. The website will be visible only if it is ranked at the top of the search engine of Google and others. To do that one needs to use some search engine optimization (SEO) techniques.

    SEO is a process of making the content rank higher than others in search engines like Google, Yahoo, and others, in these ways, the content will get more visibility if anyone searches for something related to that.

    “For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links, and more links.”

    — Luisito Batongbakal

    Link building is one of the search engine optimization techniques, in this article we will crack down if a business should hire an agency for link building. So let’s get started.

    What Is Link Building?
    How Link Building Helps Businesses And Websites?
    What are the Skills Needed For Link Building?
    Advantages of Hiring Agency For Link Building
    Disadvantages of Hiring Agency For Link Building?
    Top Link Building Agencies
    FAQ

    Link building here means is a process that will lead the business website to get hyperlinks from other websites. During this process number of backlinks are provided to a webpage in terms of increasing the ranking of that page or website by making the brand more visible in front of its audience.

    The main aim of link building is to increase the website’s ranking, during that time, link building can also help in other procedures as well. Some of them are:

    • While building links for the website, other websites owners are contacted and information is shared and hyperlinks are built. This way not only deals with just link building but also benefited in building good long-term relationships with other businesses.
    • With the help of link building, traffic for the website also increases apart from the ranking, these lead to the repeated visits of the consumers, which in turn becomes regular ones. Thus, the sale of that business keeps growing.
    • The links if built in such a way that it goes perfectly with relevant content; this can actually be a positive point as it gives out the notion that experts have used their talent in building these links. This way, link building helps the business/website in constructing their brand in the competitive world.

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    Proper link building is not a piece of cake; you need to have some skills to do that. Some of those skills are:

    • Communication skills are very significant in this matter; it helps in creating relationships with other site owners and bloggers. In return, it strengthens the relationship between them for the future as well.
    • The link builder needs to be good at researching, and be familiar with the recent trends. During the process of link building over 50% of the time is dedicated to research.
    • Strong knowledge of SEO is needed, like the creation of websites, adding links, their domain, using the tools that are needed, and everything. These techniques will help them in selecting a link that will be beneficial to the website/business.
    • Adaptability is another skill that is very much appreciated, Google algorithm changes from time to time. One needs to be quick to change the strategy for link building as soon as there is a change in the Google algorithms.
    • Analytical skills are a major part that is required for link building as well. The link builder must have an idea of how many links are required for the website.

    Hiring a reputable agency for link building can be the turning point for your website/business and can bring them to the, literally.

    • The first and foremost reason for link building is to get a high ranking in the search results. Taking an expert’s help will guarantee more success as the agencies have people that are specialized in this domain.
    • The professional link builders will help in drawing organic traffic to your business through backlinking, this way the connection made during the process will remain strong even in the future. Therefore, it will result in more and more visitors to your website.
    • SEO is a tricky job; taking help from an agency that hires people who are specialized in this domain is always a better option as mistakes can cause an opposite effect that may disrupt the traffic and visibility of the website.
    • Link building agencies are aware of different strategies, so whenever there is a change in the Google algorithm, they will use their different techniques to keep the website on the top.
    • Having experts deal with the part of link building saves your time and you can use that time on concentrating on the thing that needs attention for the success of that website.

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    • There are downsides of hiring agencies as well.
    • The connections are built through agencies, so they have all the sources of the contacts. The website owner doesn’t own any information, so after parting ways from the agency, getting the same contacts again becomes trickier.
    • Sometimes link building agencies charge an extreme amounts for their services.

    Some of the most famous link building agencies are:

    • UPLERS
    • IndeedSeo
    • SEOValley Solutions
    • Webmaxed
    • WebSpero Solutions

    Conclusion

    The competition in today’s world is in peak. If you want to be on top, you need to get noticed. For that strong SEO game is needed, link building is one of its techniques. Hiring an agency for that procedure may be the best option for your website.

    FAQ

    It is a company where an SEO expert finds websites and places links to your websites on relevant pages.

    Yes, Backlinks are important for SEO performance.

    Guest blogging is considered as one of the most popular link building strategies.

  • Should you Outsource your link building campaign?

    Hey, let me share a story with you first.

    It was the early days of my SEO career. I used to work for a Digital Marketing agency. I was handling a brand new website there.

    As the website was new, thus my primary focus was working on on-page & technical SEO. I spent most of my time building Content strategy and fixing Site architecture.

    But there was pressure from the client-side, as they want to strengthen their link profile too.

    Whereas, Our Agency did not have the resources to build high-quality relevant links. Thus, they outsourced the complete Link building work to another agency.

    End of the first month, they have created around 60 links. ( Most of them were profile links, blog commenting and web 2.0)

    End of the 2nd month, they doubled the number of similar kinds of shitty links.

    But DR remained 0.

    There is no significant improvement in the 3rd month as well.

    As a result, My agency lost the client.

    But, It does not mean those profile links, blog commenting and web 2.0 do not work today.

    It still works, Only if you are doing it strategically.

    Thus, before outsourcing your link building campaign, ask the following questions to yourself.

    1. Have you just started working on your brand new website?
    2. Do you have the budget to hire a professional link builder, a professional content writer and the maintenance cost of tools?
    3. Are you passionate about learning different techniques of Link building & want to pursue a career upon that?
    4. Do you have the time to invest in a link building campaign?
    5. Is your business heavily dependent on SEO?
    6. Do you know how to hire the right link building service provider?

    Let’s jump into the first question.

    1. Have you just started working on your brand new website?

    If yes! Then you must focus on your content and on-page SEO first. I have seen people crazy about building links while they are just starting.

    At Startuptalky, we were able to generate 5000 daily pageviews without building significant links. (We got some natural links due to our quality of content and created very few profiles and blog commenting links.)

    Links work as fuel to your traffic. Thus build a strong foundation with your content and proper On-page SEO first, and bring decent organic traffic. You can always invest later in Link building to boost your traffic and Domain Authority.

    2. Do you have the budget to hire a professional link builder, a professional content writer, and the maintenance cost of tools?

    If the answer is yes, then go for it and launch your link building outreach campaign.

    If the answer is no, then simply outsource. You need professionals to bring results and get your ROI back. Else, end up losing your money and time.

    If you are passionate about link building, then do it by yourself. You can explore this field in your own way and may end up with your own link building methodologies.

    If you don’t have time or you have other important tasks to run your business smoothly. Then outsourcing to the right person or agency is the best option for you.

    5. Is your business heavily dependent on SEO?

    If SEO is the core of your business. Then always hire an expert. Not just to build high-quality links but also to ensure that you are not building spammy links which may affect your website badly. No matter what Google says, Link is still a key factor to outrank your competitor and scale your website traffic.

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    If you are about to hire a link builder or any agency, here are a few questions you should ask them.

    1. Ask about their process. How will they create links?

    2. Ask them to share some relevant sites from where they will create links for you. Then check and verify the quality of those websites.

    Check the right metrics
    Check the right metrics 

    3. Always ask for sample links and check their indexing status.

    4. Confirm the duration of the live links.

    5. Avoid people who send you the list of hundreds of profiles, directory submission, and PBN  links. Also, ignore who offers you guest posts in bulk on low-quality irrelevant sites with cheap prices.

    6. Ask about their previous clients or any successful case study. You can cross-check the backlink profiles of those websites. It may give you an overview of their links.

    7. Always focus on quality over quantity.

    Conclusion

    However, you need to understand link building is not a one-time investment. It’s a process. It takes time and money.

    Thus don’t invest in link building randomly. Keep tracking and measuring the KPIs. Analyse what results they are bringing.

    According to my experience, there is no single way to get success in SEO. It’s about finding the winning process that will work best for your website. Till then, keep experimenting and keep hustling.

    FAQ

    Link building is a search engine optimization technique that increases your search engine ranking. Having a good number of links to a website indicates that the content there is valuable.

    You can expect to pay around $100-$250 per hour or $2,000 – $8,000 per month on average.

    Yes, Link building is a crucial part of any successful SEO strategy.