StartupTalky

Tag: Limes Audio

  • What is the Noise Cancellation Feature of Google Meet?

    The ongoing pandemic has completely changed our life. While being confined in our homes, we realised that life goes on and we had to survive this new normal somehow. This way we got used to so many things that were not a part of our daily lives before, amongst all those one is the Video Conferencing platform.

    During the last few months, we all have realized the value of video meetings. Whether it be a professional meeting, a meeting with your doctor, or your family members, video calling is very important to us all. During these past 2-3 months, Zoom has become the most popular video conferencing software with over 200 million daily users. With the rise of video calling during these depressing times, Google has made the Google Meet available to everyone and with the rise of daily users of Google Meet to over 200 million it is now the biggest competitor of Zoom.

    The Google Meet vs. Zoom competition has just started and it is not going to end soon. To compete against each other both the apps are adding new features. Google Meet recently came up and added a new feature of the AI-based Noise Cancellation System. Its aim is to make sure that its users get the best video calling experience. In this article, we will talk about the noise cancellation feature of Google Meet. So, let’s get started.

    What Is Google Meet?
    What Is the AI Noise Cancellation Feature?
    Features of Google Meet

    What Is Google Meet?

    Google Meet is a video conferencing software enterprise by Google. The video conferencing app was formally launched in March 2017. It initially allowed up to 30 persons per meeting. The video conferencing software initially required a G Suite account to host or initiate a meeting. However, due to the Corona Virus (COVID-19) Crisis, when more and more people have to work from home, Google started offering the services of ‘Meet’ free of cost to its users. You just need a Google account to join or host a meeting on Google Meet.

    What Is the AI Noise Cancellation Feature?

    In April 2020, Google announced that the AI-based Noise Cancellation Feature will be available in Meet for the G Suite Enterprise and G Suite Enterprise for Education customers. The new AI-based noise cancellation system filters out unnecessary background noises such as your dog barking or car horns or the scratching noise made while writing down notes and lets only your voice to be heard by others.

    Google generally starts by providing its advanced features to a small percentage of its users and then rolls out the feature for everyone based on the results and feedback. The initial idea of this project came when Google acquired ‘Limes Audio’ in January 2017. Since then, Google has continually worked on this project. The idea was to remove the distraction caused by the unnecessary background noise. These sounds may include the sound of the pressing of keys on the keyboard, the scratching noise produced when taking notes, the barking of your dog, or the sound of horns by passing vehicles. For this, the Artificial Intelligence team at Google has come up with a new noise cancellation system. The system will filter out such noises from the background

    The new AI Noise Cancellation feature, also called the ‘denoiser’, is trained to recognize various sounds that constitute as noise. The feature’s algorithm can distinctly recognize your voice between all the other noises around you. It can detect sounds such as slamming of a door, musical instruments being played, and other types of noise that are already mentioned. This feature is now available for web users as well as for the iOS and Android users. This new feature, along with the existing features, makes Google Meet one of the best video conferencing systems.

    Features of Google Meet

    Apart from this new noise cancellation feature, there are some of the other features of Meet that are listed below.

    • Host unlimited high definition video meetings.
    • Meet enables you to ‘Meet’ safely. All the video meetings are encrypted and have anti-abuse measures. This ensures the privacy of the meetings. Google claims that the private meetings are not recorded and are not used for targeting advertisements.
    • Enable up to 500 participants in a meeting and up to 10000 viewers for a live stream.
    • Live captioning is available during meetings by Google’s speech recognition technology.
    • Google Meet is compatible across all devices. You can join or host a meeting from your Desktop/Laptop or Android phone or IOS phone or IPad.
    • The screen and layout can be adjusted according to you. While Meet automatically adjusts the layout by adjusting the most active participants on the screen, you can also adjust the layout on your screen.
    • Before joining a meeting, you can adjust your microphone and camera and get a preview of how you look and also a preview of who else has already joined the meeting.
    • Direct Screen Sharing is available. The entire screen or an application can easily be shared by you so that you can share presentations and documents easily.
    • New Low Light mode is now available. Google AI has now enabled users to be clearly visible to others if they are in low light or dim-lit areas.
    • Chrome Tabs can now be shared easily. The ‘Present a Chrome Tab’ feature is now available on Meet.
    • Admins now can control the chat, Q&A and polls options. They can turn these options off if they think they are not needed.

    Conclusion

    Noise is a big factor that becomes a barrier during communication. In the situation where working from home is the new normal, Google Meet’s new feature not only tries to eradicate the barrier but also eradicate the unnecessary noises. This feature definitely gives Google Meet an upper hand along with its other features.

  • 2020/2021 Sound Trends: What to Look Out For

    People simply love to listen; from traditional oral storytelling ways of our forefathers to modern ways of expressing creativity using the most advanced digital technologies. Recent years have seen the sound industry grow exponentially. People are getting more and more comfortable with a multitude of mediums in which they can consume audio content.  Podcasts, smart speakers are a few elements that go to show that sound has shifted from just being a niche area to growing to a mainstream platform.

    Sound whether it’s in the form of spoken word, music, songs or other noises, has become an instrumental feature in the marketing mix. An interesting fact to note is that visual marketing has always been everywhere, however, sound dominates. Sound is known to allow businesses to differentiate themselves in their advertising from others. The role of passive listening cannot be overemphasized in our lives.

    Sound management has been faced with its fair share of pros and cons year after year. When it comes to trends, sound technology has slowly revolutionized our lifestyle. For this year and beyond, here are some few top trends one should look out for;

    Wireless Revolution

    Wireless audio arguably sounds better. Truth be told, wired headphones are dated and becoming a thing of the past. Some challenges come with the headphone jack that causes many of their cords to snap. Startup companies ought to hop onto the wireless way of doing things including planning their sound space and brand. They are encouraged to stock on quality instruments to record their projects be it podcasts or ads like the one you find on radio studios.

    How can a Podcast Grow your Business | Podcast for Entrepreneurs
    Every day, more and more business owners, entrepreneurs and marketers arelaunching podcasts as a powerful way to grow their business. Moreover, is iteasy to create a podcast. Podcast offers opportunity to connect with youraudience, personalize your brand, and grow your business. Small businesspo…
    StartupTalkyVidhi Punamiya

    Interaction with Music

    Music is an important feature of our lives. It plays a pivotal role in many audiovisual projects. Be it in ads, films or movies, music has always been present to some degree. Music strengthens the relationship between music composition and moving images.

    Active Audience Participation

    The internet and online accessibility have never been more powerful than it is today. The advancement of technology allows users to actively interact with content that is being put out. Many brands are exploiting ways to let fans be involved in the projects they are working on.

    Startup Podcasts: List of podcasts for startup
    If you are a founder of any business, it’s imperative to consistently keep upwith gathering knowledge from the most recent updates from the business world.It is important to ensure your best practice in your business. You might not getsufficient opportunity to sit and peruse an article or a book.…
    StartupTalkyBaishali Das Adhikari

    Making Everything Mini

    With minimalism taking control in almost all aspects of our lives, the sound has also hopped onto this trend. Devices are nowadays designed to be small and refined. The shape of mobile devices such as phones and iPads for instance, make life practical and easy. Big tech companies have started to take the environment seriously and are designing gadgets that are eco-friendly and sustainably sourced.

    Embrace More DIY

    Technology has brought about the need for people to grow their craft. Millennials are actively involving themselves with DIY projects to sharpen their skill or simply learn something new. People are no longer shy to experiment with different sounds from a different source, not only those confined in the studio. Some are even going to the extent of creating their own sounds using old industrial machines that capture natural noises. The result of this has led to some adventurous and authentic sounds that are pleasing to the ear.