StartupTalky

Tag: lifestyle

  • 15 Most Profitable Niches on YouTube

    ‌‌Starting a YouTube channel can be a lot tougher than it seems. Anyone can start a YouTube channel and post random videos. But the real question here is, Is it profitable?

    In today’s time, people are making a whole career out of social media platforms, and when it’s YouTube, you can earn pretty well.

    ‌‌That’s why it’s essential to pick out a niche in which you want to make videos. It helps you target a specific genre of audience and enables you to boost engagement. With this, you can integrate yourself into the YouTube creator community. Now, when it comes to YouTube niches, there are many options available that might confuse you. To help you pick a niche for your YouTube channel, we have presented this article containing the 15 most profitable YouTube niches. So, let’s get started!

    Comedy
    Beauty
    Digital Marketing
    Investing and Trading
    E-commerce
    Clothing & Fashion
    Fitness
    Business
    Tech Review
    Men’s Lifestyle
    Career Advice
    Pets & Animals
    Audience Demographics
    Conspiracy Theories
    Daily Vlog

    Comedy

    Biggest Comedy YouTube channel: Mr. Beast/ 30 Million Subscribers

    Everyone likes to watch the fun and comic videos in their spare time. And with a comedy YouTube channel, you can excellently attract audiences. Plus, creating light and funny videos is not very hard and doesn’t require a lot of time. But you must remember that the goal is entertaining and making your audience laugh.

    For this, you can create videos of everyday funny incidents or skits, or anything fun. If your channel gets hit, you can easily earn up to 25K with your comedy YouTube videos.

    ‌‌You can make the video more fun by doing unique editing like jump cuts, background replacement, slow motion, or adding cheeky music in the background. This way, you can create a unique style of videos and make them stand out to your audience.

    Beauty

    Biggest Comedy YouTube channel: Sandra Cires Art / 16.3 Million Subscribers

    Beauty Videos are in high demand nowadays. You can make your YouTube channel very popular with videos on makeup, skincare, beauty products, or cosmetics. You can become a beauty influencer and earn very well. People rely on influencers when checking a new cosmetic product or learning a new makeup trick. And if your audience wants your video, they’ll come to it whenever they need any new facts or jokes in the beauty genre.

    Plus another benefit that comes with the beauty niche is you can work closely with sponsors and beauty brands.

    Digital Marketing

    Biggest Digital Marketing YouTube channel: VidIQ / 1.33 Million Subscribers

    This YouTube niche is quite different than usual. With digital marketing on top of the business curve, people are investing more time and money into it. And this can be a profitable niche for you by creating videos on different marketing strategies, making people familiar with today’s industry trends, and many more. You can create guide videos on learning new skills, handling social media platforms, mobile marketing, and a lot more. There is an abundance of content in this niche that you can create videos on.

    ‌‌Digital Marketing is definitely a profitable YouTube niche that has tons of monetization methods that you can use in your favor and increase your earnings.

    Investing and Trading

    Biggest Investing & Trading YouTube channel: Warrior Trading / 1.1 Million Subscribers

    Who doesn’t want to invest these days? If you are good at investing and have several tricks which benefit you in terms of trading, you can create a YouTube channel with this niche. Many people don’t know proper investing and look for ways through which they can do it in the right manner. That can be your plus point as you can sweep in and talk about the ways that can benefit the audience while investing and trading.

    ‌‌During the past few years, searches on investing have gone doubled and tripled than they used to. That’s why, creating a YouTube channel where you can guide people on where to invest, how to invest, how to save money, how the stock market works, and so on, it’s definitely profitable.

    E-commerce

    Biggest E-Commerce YouTube channel: Dan Lok / 4.43 Million Subscribers

    Yes, you got it right. E-commerce is considered a very interesting and profitable YouTube niche that you can work on. With ways like dropshipping or Amazon FBA, you can earn huge figures by selling products that give you amazing returns. Take the example of Franklin Hatchett or Tanner J Fox, they are killing with this niche.

    ‌‌You can create videos telling people how to create an online shop and earn through dropshipping. People seek practical examples of things and the only way you can make your channel a hit is by showing people how you do it.

    Clothing & Fashion

    Biggest Fashion YouTube channel: Tess Christine / 2.31 Million Subscribers

    Everyone needs clothing and fashion advice!  And it isn’t limited to women only, even men seek fashion advice. Creating videos like clothing hauls or tips on carrying accessories always bring great popularity to your YouTube channel.

    Style out different clothes or review different brands that you like, you can create videos on coming up with signature styles or how to carry heavy accessories and stiletto styles with your favorite pair of jeans. It brings a great number of views to your channel and makes your audience loyal. You can check out the top YouTube channels in this niche and come up with your creative style.

    Fitness

    Biggest Fitness YouTube channel: Pamela Reif / 9.25 Million Subscribers

    Fitness is considered one of the most popular YouTube niches that you can pick out. Most of the audience out there likes to see fitness and health-based videos that inspire them and give them tips on how to begin a healthy lifestyle. You can find out different contents, from weight loss to healthy meal preparation ideas, that you can explore. In this niche, you can review other fitness products as well. You can keep your audience clinging by creating videos that teach them something new and properly guide them.

    ‌‌Creating videos on different yoga poses or doing your gym routine helps you attract a great count of audience. This niche is presettable, and if your channel gets hit, you can earn pretty well.

    Business

    Biggest Business YouTube channel: Gary Vee / 4.06 Million Subscribers

    Users over YouTube aren’t limited to content creation; in fact, on a broader scale, many intellectual or working people like to watch videos related to the business field. For that, you can like the videos entertaining your subscribers by sharing different business stories and teaching any new product, ideologies, and success concepts of top companies in the business industry. Creating engaging videos on these nieces can help the audience connect with you and build a trusting relationship with all the potential prospects.

    Tech Review

    Biggest Tech Review YouTube channel: Marques Brownlee / 16.4 Million Subscribers

    If you have an interest in tech and have knowledge of the latest advances and different tech equipment, creating a YouTube video can be very beneficial for you. Being a tech gick on YouTube can help you earn pretty well. Review-based YouTube channels have always been in their popular niches. You can get started with product reviews and begin monetization around them. To make your track unique, bring your expertise to your video. Mastering a particular area can be pretty productive in comparison to going with any random ones.

    ‌‌Also, you can create videos reviewing different apps. This will bring more audience to your channel, and you can attract several sponsorships if you get hit.

    Men’s Lifestyle

    Biggest Men’s Lifestyle YouTube channel: DLM Men’s Lifestyle / 885K Subscribers

    There aren’t many YouTube channels that cover this niche, which makes it fresh and unique for you to go with. Men today seek advice from clothing to the gym; the search for it is everywhere. You can create videos on valuable tips and information that men find attractive. Also, there are several products in the market for men’s take care which you can review and suggest the best ones available. What you need to cover is everything that has the potential to improve the lifestyle of men.

    Career Advice

    Biggest Career Advice YouTube channel: Thomas Frank / 2.77 Million Subscribers

    A YouTube channel based on career advice is always a big sale. Do you know how many students and adults consider YouTube for career advice? A lot. You can create videos on top career choices in today’s world and how to get there. It will help if you guide the audience in the right direction and the engagement rate will boost if you impress them.

    ‌‌Simply do the research in a reasonable amount and create videos on guiding the audiences in their career, especially the students.

    Pets & Animals

    Biggest Pets & Animals YouTube channel: Aww Animals / 3.61 Million Subscribers

    Last but not least, there is a pet and animal niche that attracts an audience a significant amount. Here, you get different content to explore and develop some fantastic ideas for yourself. You can create videos of breeding, health & care, training, and more content with your pets and animals.

    ‌‌You can easily connect with the audience and share positive emotions with them. It will also help the audience know how to take care of their pets.

    Audience Demographics

    If you are getting really confused about choosing a good niche for your YouTube channel, going with audience demographics could be a great pick. You can attract your audience by using keywords, phrases, slang words, or the local language of your target audience. This will help you rank your video content in a specific category.

    ‌‌Working on an audience demographic niche benefits you greatly by staying close to what the audience needs.

    Conspiracy Theories

    Creating a YouTube channel in the Conspiracy niche brings excellent audience engagement. It might seem controversial, but it can benefit you in many ways. There are numerous conspiracy theories over the internet that people are very interested in. You can create videos on some famous events of history or people who have lots of unbelievable views.

    Everyone wants to know why something that shocked them happened. And when you look over the internet, you can find numerous stories on historical situations, events, physical destinations, celebrities, and movies that are unclear to people. So, that’s the excellent niche pick for you.

    Daily Vlog

    A balanced and adventurous lifestyle can be profitable if you turn it into a YouTube channel. You can create videos sharing your day-to-day life with the audience. Daily vlogs have immense popularity in this social media time. You can share videos of your daily routine, or what keeps you going in your life, spending a day doing something adventurous, or anything that seems fun seems exciting to you. Daily vlog is considered one of the most accessible niches, and it is straightforwardly simple work to create.

    Conclusion

    In conclusion, we can say that when it comes to YouTube niches, there are numerous options that you can explore. But if you want to make your channel a success, you need to choose a profitable niche to work on. This article helps you know different profitable niches you can pick from. With these, you can make tons of money by creating videos and reaching a large audience.

  • Homegrown Fashion Brands Being Embraced Outside of Metropolitan India

    The article is contributed by Shivaani Jain – Co-Founder, TAGGD

    In this age of ‘new kind of fashionable’, it’s no longer uncool to sport homegrown labels. Back in 1991, the Indian economy opened doors and flooded the market with foreign goods. These were mostly lifestyle brands that Indians had long heard about, but never got to sample. Liberalisation also created the conditions for—maybe even inspired—indigenous creators to later prosper at home and also abroad.

    More than 30 years later, from those watershed weeks and months, Indian fashion designers – to name just one creative niche – are now making waves, among local as well as international clients. Once restricted to those with money to spend, fashion has become democratised as it has penetrated non-metropolitan India. And because it is online, it is widely available, accessible and affordable. No wonder it is being endorsed and embraced by millions who reside off the beaten metro track, who crave the same apparel and attire – casual, formal and informal – as their megalopolis-living counterparts, and also the same comforts and indulgences.

    Indeed, the bigger transformation is happening outside of Delhi, Mumbai, and Bangalore. Today, it is small-town India – small in size but certainly not in aspiration – that is shaping the India of the future, in terms of what it buys and even the lifestyle trends to come. So, what a Moradabad, a Coimbatore, a Nasik and a Cuttack thinks today, India will likely think the same tomorrow.

    The changing face of lifestyle

    This is not entirely unexpected, but it has been hastened by COVID-19, a process quickened by families being confined indoors and thus relying on e-commerce to take care of their desires as much as their needs. The pandemic brought home to us that life indeed is short, and we might as well make the most of it while we’re at it. So, if wearing that funky outfit, or that sexy one-piece (designed by one of us) allows us to feel good, why not indulge?

    Unsurprisingly, it’s the digital revolution that has made e-commerce accessible to Tier 2 and Tier 3 markets, thanks to the government’s Digital India initiative. This has enabled fashion and other brands alike to target the country’s non-metro towns and cities as future growth areas while giving the clientele here options besides the tried-and-tested names, and the opportunity to stay in touch with the latest trends in the fashion domain.

    Because, when it comes to fashion, brands and collections are the same almost everywhere, and online shoppers are not guaranteed any exclusivity when they go looking to add to their wardrobes. Hence, now, they are more than willing to try out – and accept – labels that don’t come with the big-city tag, and to experiment with brands that are new to the market, and of which little is known.

    In fact, the very thought of helping homegrown brands from locations off the fashion radar, in towns and cities away from the major urban centers, has empowered patrons in these places to own and wear such labels with pride. And while the brands may lack the staying power and cachet of the top-of-the-line labels, they do understand the power and magic of digital. So, assisted by on-off lockdowns and a population habituated to virtual shopping, they are evolving by adapting to the digital savviness of the consumer as well as the changing face of the industry.

    The success of homegrown brands has been further driven by the ubiquity and high impact of influencers. Alongside, the rise of influencer marketing has given small-city youth a platform to leverage their presence on social media and earn a decent living. Fashion offers rewards as much as it lifts spirits and boosts confidence.

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    At home with fashion

    The well-heeled and well-travelled may still opt for high-street chains such as Zara, Marks & Spencer or H&M (among many others) but a growing number of Indians are much less hung up about the ‘name’ than their predecessors once were. And the reason behind this change is the fact that there are many more indigenous designers and labels out there, a majority of them boasting creations of great standards, and more than capable of giving British, European and American brands a good run for their money.

    Moreover, these made-in-India brands are nowhere near as overpriced as some of their international counterparts are. In fact, they are very reasonable on the average middle-class pocket, offering fashion and lifestyle that is affordable for you and me.

    The metros may be where all the action is, but hidden from the eyes of many metro denizens is what’s happening in India’s Tier 2 and Tier 3 cities. Already, girls and boys from these urban spaces form a sizeable chunk of service economy across the country. This is a demographic that is growing, and it is one that will constitute a greater part of the workforce of tomorrow’s India. And, as their profiles grow, so do their ambitions. These confident Indians seek nothing but the best—in clothes and accessories, in gadgets and cars, in holidays and experiences.

    There are e-commerce marketplaces and e-retailers successfully catering to and answering this swelling demand. Yet, while women’s wear and menswear might make up the bulk of the sales, Mrs and Mr are just as interested in jewellery, cosmetics and home décor—and when it comes to clothes, their junior or teen daughters and sons don’t want to be left behind.

    It really is a whole new ecosystem – of hip and homegrown fashion and lifestyle brands, and their customers who are looking to keep themselves up-to-date with the latest trends. And in this ecosystem, the fashion influencers are key facilitators, playing an important role by sharing styling ideas and tips—to bring out the best in you, to make you look good.

    Thankfully, gone are the days when fashion in India was a preserve of the elite and the wealthy, and that is surely for the better. Because its increasing inclusivity has exposed the majority of Indians to lifestyle choices they never had. It’s of little surprise, then, that homegrown brands are making a beeline for Tier 2 and Tier 3 cities, for it is here that cash registers are ringing at their loudest. When it comes to fashion, there’s no more happening place in the country than the small-town India of big dreams.

  • Success Story of POPxo: Beauty, Fashion, and Lifestyle Community For Women

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by POPxo.

    POPxo is India’s largest online community for millennial women to read, watch, purchase, and hang out, which was founded in 2015. POPxo brings a welcoming and empowering environment that encourages women to live their best lives.

    POPxo is aimed to merge content and commerce, which started as content and eventually had its own private label brand. POPxo’s articles, videos, and social networking material are in six languages – English, Hindi, Marathi, Bangla, Tamil, and Telugu – which has attracted over 39 million monthly users who spend over 3 million hours across all of the company’s platforms.

    POPxo also partners with the leading companies to increase its reach and engage its audience. The whole platform runs on the basis of content that fascinates young girls. Furthermore, it also features on its website, Bollywood news, life hacks, retail listicles and more.

    POPxo was acquired by MyGlamm’s parent, The Good Glamm Group on August 7, 2020. The six-year-old company’s investors – Chiratae Ventures, Kalaari Capital, and Neoplux Venture Capital have joined the board of MyGlamm soon after the acquisition. Furthermore, Priyanka Gill, the founder of POPxo also joined MyGlamm as a cofounder. Here’s all about POPxo, its Founders and Team, Business Model, Revenue Model, Services, Funding, FAQs, and more.

    POPxo – Company Highlights

    Startup Name POPxo
    Legal Name Luxeva Limited
    Headquarters Gurgaon, Haryana
    Sector Beauty, Health & Lifestyle
    Founded March 2014
    Founders Priyanka Gill and Namrata Bostrom
    Parent Company The Good Glamm Group
    Operating Revenue $1.61M in FY19
    Funding $12.4 mn (2021)
    Number of Employees 251 to 500
    Website www.popxo.com

    Popxo – Latest News

    January 24, 2022 – Popxo parent, The Good Glamm Group acquires Organic Harvest, a beauty and personal care D2C startup led by Rahul Agarwal.

    October 1, 2021 – Popxo enters the Indian cosmetic industry with a Makeup Collection from Myglamm.

    Popxo – About
    Popxo – Industry
    Popxo – Startup Story
    Popxo – Founders and Team
    Popxo – Mission and Vision
    Popxo – Name, Tagline and Logo
    Popxo – Business Model
    Popxo – Revenue Model
    Popxo – Services
    Popxo – Funding and Investors
    Popxo – Growth
    Popxo – Startup Challenges
    Popxo – Competitors
    Popxo – Future Plans
    Popxo – FAQs

    What is POPxo

    Popxo – About

    POPxo has been founded in 2014 as India’s largest online community for women that offers discussions, content, and products across a wide range of domains including fashion, beauty, lifestyle, work, and more. Founded by Priyanka Gill and Namrata Bostrom, PopXo offers millennial women an excellent platform where they can read, watch, shop, and hang out. Along with exclusive products across brands, PopXo also offers text and video content in a manner that is accessible via social media on mobile and PCs across the web. PopXo has last reported having crossed the 9 million mark in terms of user acquisitions every month and has boasted of witnessing over 102 million monthly engaged content views.

    Popxo was acquired by MyGlamm in August 2020 and has since served as a subsidiary of MyGlamm, which eventually turned into The Good Glamm Group in September 2021. The Popxo parent, MyGlamm includes The Moms Co, St Botanica and Sirona, along with other content platforms – POPxo, Scoopwhoop, and BabyChakra, as per January 2022’s reports, and has already turned unicorn in November 2021, thereby being hailed as the first beauty commerce unicorn company of India.

    Popxo – Industry

    The Indian industry comprised of online personal care and beauty brands and products are estimated to reach $4.4 billion by 2025. There is also likely to be a 4X increase witnessed in the number of shoppers of beauty and personal care products online, which was last reported to be 25 million in FY20 and would be going up to 110 million in FY25.

    Popxo – Startup Story

    The Popxo is founded by two dynamic women – Priyanka Gill and Namrata Bostrom. During 2012-13 there was no content platform at scale in English for women. So, this was the point when they thought of creating a useful platform for women and began Popxo in March 2013. Priyanka Gill first started Estylista in September 2013 in London for the NRI women, which is popularly known as the base of PopXo. For the first few years, the company started working out of London and raised its first institutional round of funding.

    Initially, Popxo created content that enthused women who love to delve into fashion, beauty, lifestyle, wedding, relationships, work, fitness et cetera. The most popular things that attracted women to the Popxo website are hair and skin protection, and other products.

    The greatness of the website lies in the production of 1500+ articles in six languages that the Popxo website was last recorded to be publishing every month. The team understood the audience well and presented articles in the same way, which lead to content creation to adding relevant videos. Today, the platform produces 60-70 videos a month and generates 100-150 million views a month. The duration of videos is between 3-7 minutes. Furthermore, they even produce web series.

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    Popxo – Founders and Team

    Priyanka Gill, Founder of PoPXo 

    Priyanka Gill

    Priyanka is the Co-Founder and President of MyGlamm and the Founder and CEO of POPxo and Plixxo. She lives in London with her husband and two children as a digital media entrepreneur and storyteller. She enjoys working with creative and entrepreneurial people, particularly women, and considers it a privilege to be in their company. She is now enrolled in a joint London Business School and Columbia Business School EMBA – Global program, said her Linkedin profile post dated May 24, 2021.

    Her passion for writing merged with entrepreneurship when she started her own site, Estylista, which is now known as POPxo. She returned to India in 2014 to create POPxo, envisioning her company as a safe and engaging community that helps Indian women lead their lives. Influencer marketing seems to be on the verge of breaking out in India. As a result, she began developing a tech-enabled platform to take advantage of this enormous opportunity. Plixxo was released in 2017 and is powered by PopXo. It was here that India’s first generation of influencers grew up. Priyanka Gill has experience serving as a freelance writer and editor and an investor and board member for several companies. She eventually served as an advisor at PolkaRare and a seed investor of Kalamint, a role that she is still continuing with. She co-founded The Good Glamm Group on Darpan Sanghvi and Naiyya Saggi in September 2021 initially with the merger of MyGlamm, PopXo, and BabyChakra.      

    POPxo’s Plixxo also joined MyGlamm, India’s premier beauty conglomerate, in 2020, marking a watershed moment and a watershed year. Three powerful brands merged to form one incredible enterprise that goes by the name The Good Glamm, the parent company of MyGlamm in August 2020 and since then, Gill has been appointed as the Cofounder of the latter.

    Namrata Bostrom was the co-founder of PopXo, who has also been the CEO of the company as well from the initial phase of the company and stepped down from the role in March 2017. Bostrom is an Economics student who has The University of Oxford and London Business School as her alma mater. Bostrom earlier served as a Consultant at The Boston Consulting Group, and as a Sales and Product Strategist at EDITED before co-founding PopXo. After leaving the role at PopXo, Namrata joined Facebook, the company that she is still aligned to as the Product Management Lead.

    PopXo initially had a team of 15 people working together, which eventually grew to include more than 200 employees strong.  

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    Popxo – Mission and Vision

    PopXo’s vision has always been “to build a content-community-commerce platform for women.”

    The mission of the company was to help the users find their inner natural glow. Now, as a part of The Good Glamm Group, PopXo’s mission is aligned with the mission of its parent, which aims to build the global Digital FMCG Conglomerate of the Future.

    PopXo Logo

    PopXo’s tagline has said, ‘Take it up a POP!’ – and we live and breathe it with everything we do.

    Popxo – Business Model

    Popxo targets millennial women aged between 18-35 with a range of products across diverse industries including fashion, beauty, lifestyle, wedding, wellness, and entertainment. The company has recently forayed into the cosmetics industry. The social community platform for women has entered the cosmetics industry, which is currently valued at $20 billion with a Makeup Collection by MyGlamm. MyGlamm has acquired Popxo towards the end of last year, and this development has come almost a year after that.

    This new makeup collection is termed POPxo Makeup Collection by MyGlamm and will include nail kits, face kits, eye kits, and lip kits in order to cater to all makeup needs. The entire range is reported to be priced under Rs 499 per product in an effort to stay within the affordable limits for younger women. The Popxo Makeup Collection powered by MyGlamm will be sold on the MyGlaam app and website along with being available at popular company stores and kiosks across the country.

    Popxo – Revenue Model

    Sponsored content is the initial source of revenue. The company approaches brands and claim to have a large audience. Popxo knows what people want and can assist you in selling. The company made content for them, including social media and video content. That comes first while influencer marketing comes in second. Ads come in third, and e-commerce comes in fourth.

    Popxo’s money comes from sponsored material, which accounts for half of our total. Influencer marketing accounts for 40% of income. They started selling online in the fourth quarter of the previous fiscal year.

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    Popxo – Services

    POPxo Services- Beauty, Fashion, Lifestyle, Wedding, Wellness
    POPxo Services- Beauty, Fashion, Lifestyle, Wedding, Wellness
    • Fashion– POPxo allows you to stay up to speed on the latest fashion trends by reading fashion articles and watching videos. Thefashion experts of the company provide the users with everything they need to stay on-trend, from styling advice to shopping hotspots and must-have items. The platform also offers the latest news on fashion in both western and Indian. It also provides the best tips and fashion hacks that suit you. This platform also offers the latest updates on celebrity attires (both Bollywood and Hollywood).
    • Beauty– The team of beauty specialists is committed to providing the users with the best services available in the industry. The beauty section has it all, from unbiased product reviews to makeup hacks to skin and hair care advice. The users get updates on skincare, makeup, hair, bath & body, nails, hair products, beauty products and DIYs.
    • Lifestyle– POPxo also offers related content from a wide range of topics. It provides the consumers with popular articles across all categories, from travel and education to sex and relationships.
    • Wedding– Wedding planning can be as stressful as you imagine, which is why Popxo is also there to assist. The wedding area keeps young brides-to-be up to date on the latest trends. POPxo has all you need to know about weddings, from bridal makeup to honeymoon ideas.
    • Wellness– Overall wellness, according to POPxo, is at the heart of a healthy lifestyle. So, if the consumers want to live a healthier life, check out Popxo’s wellness section which has articles on managing stress and maintaining a healthy lifestyle.
    • Entertainment– Popxo will make sure the users get the best of everything from the comfort of their homes on laptops or mobile phones, from movie recommendations to what’s going on in the lives of their favorite celebrity.

    Popxo is home to all feminine things. POPxo’s online store, which includes items such as home decor, beauty, clothes, face masks, mobile accessories, stationery, rakhi presents, and more, is an attempt to make online shopping for women in India more enjoyable!

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    Popxo – Funding and Investors

    POPxo has raised a total funding of $12.4M in over 7 rounds of funding. POPxo is funded by 21 investors. Neoplux, IDG Ventures, Summit Media, Oppo, Kalaari Capital, STRIVE, Chiratae Ventures are the lead investors of POPxo.

    Date Round Amount Lead Investors
    Apr 25, 2018 Series C $5M Neoplux, Oppo
    Mar 1, 2018 Series B $750K –
    Mar 16, 2017 Series B $3.3M Chiratae Ventures, STRIVE
    Nov 5, 2015 Series A $2M 500 Startups, Chiratae Ventures, Kalaari Capital
    Nov 1, 2014 Angel Round $500K —
    Jul 1, 2013 Seed Round $300K —

    Popxo – Growth

    PopXo grew considerably with a well-knit team of 33 people in its textual content team. Let’s look at some of the prominent milestones that PopXo managed to attain throughout the years:

    • It has drawn over 39 million users per month
    • PopXo has delivered content in over 6 languages
    • The startup has seen over 10.18 mn visiting its content across the mobile app in a month
    • PopXo claims to have 1.6 bn monthly social media impressions

    Popxo – Startup Challenges

    Founded by Priyanka Gill and Namrata Bostrom, ideating, founding, and growing PopXo was difficult for two independent women entrepreneurs, which both of them managed really well, earning themselves quite a name in the industry. The first challenge for PopXo was to expand the content it produced and the kind of content produced by the website. The challenge that followed was the creation of an app. Even here PopXo absolutely nailed it. The website witnessed an overwhelming 500K initial downloads!  

    Popxo – Competitors

    Though Popxo, when it was launched,  was the sole platform focused on confident and educated women, which speak to them directly without taking down to them, PopXo has been a lot of companies competing with it once it started achieving milestones. Some of the PopXo competitors can be noted as:

    • ScoopWhoop
    • Polka Cafe
    • BuzzFeed
    • The Business of Fashion
    • nippon.com
    • Luxe Radio
    • The Canberra Times

    Popxo – Future Plans

    Popxo forayed into the beauty segment with POPxo Makeup Collection by MyGlamm, where both MyGlamm and PopXo are a part of The Good Glamm Group in October 2021 and is currently targeting a revenue run rate of Rs 100 crore in the upcoming 12 months.

    Popxo – FAQs

    What is POPxo?

    POPxo is an Indian online platform specially for women to read, watch, shop and hangout. POPxo covers content related to beauty, weddings, health and lifestyle.

    Who started POPxo?

    Priyanka Gill has founded POPxo in 2015.

    Who is the owner of MyGlamm?

    Darpan Sanghvi owns MyGlamm.

    Does POPxo creates videos along with content?

    Yes, POPxo is able to create over 2000 pieces of content along with 150 videos, 800 stories and a large number of social media graphics.