With its initial public offering (IPO) opening for subscriptions on October 31 and closing on November 4, eyewear retailer Lenskart is poised to make its eagerly anticipated market debut. In order to raise new funds and give early investors a sizable exit opportunity, the business has set the price range at INR 382–402 per equity share of face value INR 2. Supported by billionaire Radhakishan Damani, Lenskart’s initial public offering (IPO) is one of the year’s most anticipated in India’s rapidly expanding consumer technology sector.
October 30th is the planned date for the anchor investor allocation. Bids must be made in multiples of the lot size, which has been fixed at 37 equity shares. With a fresh issuance of INR 2,150 crore and an offer for sale (OFS) of up to 12.75 crore shares by promoters and current investors, the overall issue size is projected to be around INR 7,278 crore, or roughly INR 5,128 crore at the top end of the price range.
How Lenskart Plans to Utilise Proceeds?
Promoters and early investors will sell 12.75 crore shares through an offer for sale (OFS), while the business intends to raise INR 2,150 crore through a new share issuance. The new issue’s proceeds will be utilised to improve brand and marketing campaigns, fortify technology infrastructure, and open more company-owned stores.
Investor confidence in Lenskart’s development potential is demonstrated by the IPO, which comes after a pre-IPO investment of INR 90 crore from DMart founder Radhakishan Damani. Alpha Wave Ventures, Temasek, Kedaara Capital, and SoftBank are among the current investors in the eyewear company. After Tata Capital, HDB Financial Services, and LG Electronics, Lenskart’s IPO is expected to rank as the fourth-largest public offering of 2025 with this offering.
Lenskart’s Dominance in India’s Eyeware Sector
Peyush Bansal founded Lenskart in 2008 as an online platform for eyewear. Since then, it has grown into an omnichannel retailer with more than 2,500 locations in Southeast Asia, the Middle East, and India. It has been able to scale quickly while maintaining affordability and high margins thanks to its vertically integrated business model, which spans design, manufacture, and retail.
With revenue of INR 6,625 crore, up 22% year over year, Lenskart declared a net profit of INR 297 crore in FY25, a significant turnaround from a loss of INR 10 crore in FY24. Stronger brand engagement, more cost-effectiveness, and benefits from its technology-led model were cited by the corporation as the reasons for its better success.
Quick Shots
•Lenskart’s IPO opens on October 31 and closes on
November 4, 2025.
•Anchor investor allocation is scheduled for October
30.
•Fixed at INR 382–INR 402 per equity share of face
value INR 2.
•Investors can bid in multiples of 37 equity shares.
In a pre-IPO (initial public offering) funding round, billionaire investor Radhakishan Damani, the creator of Avenue Supermarts (DMart), spent approximately INR 90 crore in eyewear retailer Lenskart Solutions, according to a report by ET. The investment is made in advance of Lenskart’s IPO, which is anticipated to go live for subscriptions next week. According to the Draft Red Herring Prospectus (DRHP), the eyeglasses retailer plans to raise INR 2,150 crore through the new issuing of equity shares. In addition, investors and promoters will sell 13.22 crore equity shares.
What is New OFS Deal?
The OFS would involve the sale of shares by investors SVF II Lightbulb (Cayman) Ltd, Schroders Capital Private Equity Asia Mauritius Ltd, PI Opportunities Fund-II, Macritchie Investments Pte. Ltd., Kedaara Capital Fund II LLP, and Alpha Wave Ventures LP, as well as promoters Peyush Bansal, Neha Bansal, Amit Chaudhary, and Sumeet Kapahi.
The IPO proceeds will be used for a number of strategic initiatives, such as capital expenditures for the establishment of new company-operated, company-owned (CoCo) stores in India; payments for leases, rents, and licenses for these CoCo stores; investments in cloud infrastructure and technology; raising brand awareness through business promotion and marketing; possible unidentified inorganic acquisitions; and general corporate purposes, according to Lenskart.
About Lenskart
Through its online platform and vast retail network, Lenskart, one of India’s biggest omni-channel eyewear retailers, provides a large selection of reasonably priced and stylish prescription eyeglasses, sunglasses, and contact lenses. Lenskart, which was founded in 2008, began as an online marketplace for eyewear in 2010 and launched its first physical location in New Delhi in 2013. It has developed over time into one of the most well-known consumer brands in the eyewear sector in the nation. The business operates internationally in Southeast Asia and the Middle East and is present in metro, Tier-1, and Tier-2 locations.
Quick Shots
•Billionaire
DMart founder Radhakishan Damani invests INR 90 crore in Lenskart Solutions
ahead of its IPO.
•Lenskart
aims to raise INR 2,150 crore via fresh equity issue; 13.22 crore shares to
be sold by promoters and investors through OFS.
•Founded
in 2008, Lenskart is India’s leading omni-channel eyewear retailer, offering
eyeglasses, sunglasses, and contact lenses.
•Operates across India, Southeast
Asia, and the Middle East, with a strong foothold in metro, Tier-1, and
Tier-2 cities.
With the developing and expanding digital platforms, things (especially shopping) have become extremely handy and fun. You do not need to visit the market or mall to purchase something. Digital platforms and the Internet have made shopping absolutely convenient, and you can have your product on your doorstep. E-commerce websites have shown massive growth graphs and are becoming more popular than physical stores and markets.
Nowadays, every little thing is available on the Internet, and you can purchase any item just by clicking some buttons. From electronics to vegetables, and even Eyewear products are also available online, so that you can purchase anything without getting yourself into any physical activity.
Eyewear plays a very amusing role in our fashion statement. That’s why it needs to be classy and suitable for our face and eyes. The eyewear industry has experienced enormous growth over the past few years. Numerous eyewear brands in India offer you various types of categories and features that would help you in choosing your eyewear product.
And as celebrities promote several popular brands, people become more amused by their style and choice of eyewear. Therefore, these eyewear brands have become more popular. In this article, we present to you some very prominent eyewear brands in India. Let’s get started!
Indian Eyewear Industry and Market Size
According to IMARC, the Indian eyewear market was worth about US$9.7 billion in 2023 and is expected to grow to US$18.6 billion by 2032, with a CAGR of 7.3% between 2024 and 2032. Indian eyewear brands are gaining popularity for offering stylish designs, quality craftsmanship, and affordability to meet the diverse needs of consumers.
India’s growing economy is giving the market a big push. With higher disposable incomes, people are now willing to spend more on luxury eyewear. Greater awareness about eye health, thanks to public initiatives and marketing campaigns, has also encouraged regular eye check-ups and the proper use of corrective lenses.
Online shopping is another growth driver. E-commerce makes it easier for consumers to browse a wide variety of brands and styles from the comfort of their homes. Social media has also influenced the fashion side of eyewear, with global luxury brands introducing stylish, well-crafted designs that appeal especially to Gen Z and Millennials.
The extremely popular online eyewear brand in India, Lenskart, has been promising since 2010. The company was the first-ever eyewear brand to establish itself on an online platform. It made purchasing eyewear products very popular and fun.
Lenskart makes optometrist availability very handy in India. It is customised according to your convenience; you just need to choose a few categories and select some options, after which your eyewear product will be delivered to your address. It is absolutely handy and does not require much of your time.
It offers you the features to try numerous specs just by sitting at home. Moreover, Lenskart offers several other services and options for you to choose your eyewear product according to your choice and preference.
The very prominent and worldwide famous eyewear brand, Polaroid, looks after the proper care of your eyes. The International pioneer eyewear brand whose name came from an amazing invention of polaroid lenses, that changed the definition of optical technology. Polaroid is a leading eyewear brand that offers tons of categories to choose your eyewear product very smoothly.
It was established in the year 1937 by Edwin Land, and since then, it has always maintained its reputation and strengths. Polaroid is now counted among the top leading brands that use polarised lenses.
Prada
Brand
Prada
Founded
1913
Founder
Mario Prada
Headquarters
Milan, Italy
Prada, one of the most prestigious as well as extremely innovative eyewear brands. It is a very famous brand in the industry of luxury and fashionable products. Prada always keeps up with the trends and focuses on the little details. It offers various services and features that would help you choose the standard eyewear product.
Prada is a splendid style for fashion accessories. Also, it is well known for its tremendous refined charm and absolutely promising quality.
When it comes to keeping up with the youth and their fashion trends, Coolwinks is the first preference for eyewear accessories. They offer an extremely cool and amusing collection of products that also includes several discount services.
Coolwinks offers you fashion compliments and always has something new in stock. They offer free shipping and a very promising quality of products. Last year, Coolwinks presented a splendid collection of eyewear products that turned out to be absolutely amazing.
Titan Eye Plus
Brand
Titan Eye+
Founded
2007
Founder
Titan Company Limited (a Tata Group company)
Headquarters
Bengaluru, India
Best Specs Brand in India – Titan Eye+
Titan, a very well-recognised brand that offers the most amazing collection of watches and eyewear products. Titan Eye Plus is a very promising brand that looks after the incredible design and quality of its products. It is counted among the best online eyewear brands in India.
Titan Eye Plus is one of the biggest eyewear brands in India that has more than 550 physical stores all around India. They offer plenty of features, such as try-on to make your choice simpler and amusing. When it comes to eyewear brands, Titan Eye Plus is the company that you can trust blindly.
Fastrack
Brand
Fastrack
Founded
1998
Founder
Titan Company Limited (a Tata Group company)
Headquarters
Bengaluru, India
Top 10 Sunglasses Brands in India – Fastrack
The widely famous brand, Fastrack, has the most incredible collection of watches and eyewear products. The company is very prominent and established in the year 1998 as an urban youth brand. Fastrack always keeps up with trends and steps to the soul of youth by its enormous uprising and adventurous thoughts that come out in its products.
Fastrack is very well known for its super cool and protective sunglasses that can complement your fashion statement with a modest look. It catches the unique style and applies it to their products. Fastrack is very promising when it comes to product quality and design. It offers a great collection of products for all your moods and attire.
The company was established in 1975, Oakley as a subsidiary of Luxottica, a great Italian company. Oakley is counted among the most standard and top sunglasses brands. It works by designing, styling, and developing great products for every fashion attire, as well as sports performance tools.
Oakley is an absolutely promising eyewear brand that would never disappoint you, even in the worst temperature and weather. It has a wide range of products for all purposes and occasions.
Carrera
Brand
Carrera
Founded
1956
Founder
Wilhelm Anger
Headquarters
Padua, Italy (under Safilo Group)
Top 10 Eyeglasses Brands – Carrera
Carrera is an Italian brand, part of the Safilo Group of Industries. It was established in 1956, and since then, it has been serving high-quality eyewear products. Carrera looks after the enormous range of products that holds an accurate manner of style and design. It mainly manufactures sports eyewear and sunglasses. It is one of the top sunglasses brands in India.
Carrera offers a wide range of eyewear products that include an array of lenses, shapes, and frames, together with some great iconic and protective features.
Eyedo
Brand
Eyedo
Founded
2012
Founder
Ronen Yemini
Headquarters
Mumbai, India
Specs Brands in India – Eyedo.in
The very well-known and prominent online eyewear brand, Eyedo, offers a great variety of products for all your choices. Although its online journey began recently, it has been serving physical stores for more than 25 years in the market.
Eyedo is extremely promising and a great choice for eyewear products. You can rely on this brand. Eyedo offers great features as well as an incredible collection of eyewear products. It makes purchasing eyewear products very handy and wonderful. With its online stores, it is now serving its customers with great expansion.
Ray-Ban
Brand
Ray-Ban
Founded
1937
Founder
Leonardo Del Vecchio
Headquarters
New York City, New York, USA
Top Eyewear Brands in India – Ray-Ban
The American-based brand, established in the year 1937, Ray-Ban, offers a great collection of eyeglasses and sunglasses. It possesses a very amusing collection of designs that are proven to be very classy, timeless, and the latest trend.
Ray-Ban eyewear products complement your fashion with a great mixture of style and practicality. Wayfarers and aviators are the most famous products of Ray-Ban.
Eyewear has always been pretty amazing in complementing your fashion style. It adds more charm and style to your getup and makes you look more elegant and classy. That’s why it’s very necessary to choose the right eyewear product that suits your eyes, face, and style perfectly.
Several sunglasses and eyewear brands in India offer you great features and services to make your purchase more fun and precise. These brands include a great collection of products right for your mood and style.
Several brands even keep up with the trends to provide you with the latest fashion and design of eyewear products. It’s essential to choose the right product for you. Therefore, through this article, you know the most promising eyewear brands in India.
FAQs
Which is the best spectacles brand in India?
Some of the best eyewear brands in India are:
Titan Spectacles
GKB Spectacles
Fastrack Spectacles
Ray-Ban Spectacles
Tag Heuer Spectacles
Who owns Coolwinks?
Essilor International owns the Indian eyewear brand Coolwinks.
Which is the best eyewear brand?
Some of the best eyewear brands are:
Lenskart
Polaroid
Prada
Coolwinks
Titan Eye PLus
Fastrack
Oakley
Carrera
Eyedo
Ray-Ban
Which spectacle lenses are best in India?
Best spectacle lenses are:
Crizal
Varilux
Eyezen
Xperio
Optifog
Who owns Lanskart?
Peyush Bansal owns Lenskart. He is the founder and CEO of Lenskart.
The shareholders of Lenskart have given their consent for the company to raise INR 2,150 Cr ($248.7 Mn) through a new share offering as part of the first public offering (IPO).
What’s Included in the Upcoming Lenskart IPO?
A secondary offer for sale (OFS) component by current investors will also be included in Lenskart’s new issuance, according to the company’s filings with the MCA.
Additional corporate and other approvals are pending for the listing. The first to report on the development was CNBC TV18. According to reports, the total IPO amount is anticipated to be approximately $1 billion, or INR 8,500 crore.
Moreover, Lenskart suggested listing the equity shares on the National Stock Market of India Limited, the BSE Limited, and any other stock market that its board deemed appropriate.
Key Filings and Financial Updates
The company also obtained the board’s in-principle approval to distribute equity shares worth up to INR 430 Cr to specific investors, according to the document. The allocation would take place on or before the Securities and Exchange Board of India (SEBI) receives the red herring prospectus (RHP). In the meantime, the Lenskart Employee Stock Option Plan, 2025 (ESOP 2025), granted 7,280,431 equity shares to qualified employees.
This comes weeks after the massive eyeglasses company became a public company. Additionally, sources stated that Peyush Bansal, the cofounder and CEO of Lenskart, was seeking to repurchase 1.5–2% of the company from its current investors, which included TR Capital, SoftBank, Chiratae Ventures, and Kedaara Capital, for approximately $150 million.
Lenskart’s Global Footprint & Investor Backing
Lenskart, an omnichannel eyewear shop with locations in India, the United Arab Emirates, Singapore, and Japan, was founded in 2010 by Bansal, Amit Chaudhury, and Sumeet Kapahi.
According to the company, it has over 2,500 outlets and 2 Cr customers. Up to this point, the Gurugram-based business has raised more than $1.75 billion from investors, including Temasek, Abu Dhabi Investment Authority, and ChrysCapital. In terms of finances, the firm reduced its net loss from INR 64 Cr in the prior fiscal year to INR 10 Cr in FY24, an 84% decrease.
In the meantime, operating revenue increased 43% from INR 3,788 Cr in FY23 to INR 5,427.7 Cr in the reviewed year. Additionally, several startups have been moving forward with their intentions for a public offering at this time.
Lenskart Joins India’s Tech IPO Wave
Lenskart joined the line of cutting-edge IT firms that are planning to debut their public issues, such as Physics Wallah, Wakefit, Pine Labs, Shadowfax, Amagi, Curefoods, Capillary Technologies, Shiprocket, and Urban Company. UBS, Avendus Capital, IIFL, and JM Financial were reportedly hired as lead managers by supply chain solutions firm Leap India earlier today in preparation for its impending market debut.
Lenskart Files for INR 2,150 Cr IPO With SEBI, Eyes Market Expansion
The market watchdog SEBI has received Lenskart’s draft red herring prospectus (DRHP), which aims to raise up to INR 2,150 Cr through a new share offering. An offer for sale (OFS) of up to 13.2 Cr shares by current investors will also be included in the initial public offering (IPO).
The shares will be sold through the OFS by promoters Peyush Bansal, Neha Bansal, Amit Chaudhary, and Sumeet Kapahi, as well as institutional investors SVF II Lightbulb (SoftBank), Schroders, PI Opportunities, Macritchie Investments, Kedaara Capital, and Alpha Wave Ventures. LensKart may also fund up to INR 430 Cr in a pre-IPO placement, according to the DRHP.
A total of INR 272.6 Cr would be set aside for capital expenditures to construct and outfit new Company Owned, Company Operated (CoCo) outlets. For the company’s CoCo outlets, an additional INR 591.4 Cr will be used for lease, rent, and license-related expenses.
Additionally, INR 320 Cr is set aside for marketing, brand promotion, and advertising to increase public awareness and draw in new clients, while INR 213.3 Cr will be utilised for the expansion and upgrade of cloud infrastructure and technology systems.
Neha Bansal’s journey is nothing short of remarkable, from the bustling streets of Delhi to the boardrooms of one of India’s fastest-growing startups. HBer has become synonymous with Lenskart’s phenomenal success story.
Neha, along with her husband and CEO Peyush Bansal, made headlines when they invested INR 160 crore of their funds into Lenskart in July 2024. The bold move, just ahead of Lenskart’s IPO, demonstrates her unwavering belief in the company’s future and its mission to revolutionize India’s eyewear industry.
But Neha’s story isn’t just about financial milestones. It’s a journey fueled by hard work, smart choices, and the courage to dream big. Neha Bansal’s journey from being a student in Delhi to one of the most influential leaders in India’s startup ecosystem exemplifies how strategic thinking can lead to lasting success.
Neha Bansal – Biography
Name
Neha Bansal
Born
Delhi, India
Education
B.Com (Hons), University of Delhi; Chartered Accountant (ICAI)
Current Role
Co-Founder; Lenskart Spearheads Merchandising & Legal functions; Senior governance voice as Lenskart readies for public listing
Neha Bansal hails from Delhi, where she completed her schooling and earned a B.Com (Hons) degree from the University of Delhi, grounding herself in the core commerce discipline before moving into professional qualifications. She became a Chartered Accountant (ICAI) after rigorous training over several years, receiving her CA qualification between roughly 2002 to 2006 as per ICAI records and professional listings.
Before co-founding Lenskart in 2010, Neha worked in professional finance and corporate advisory roles, serving as a partner at Vinod Kumar & Associates and later founding DNS Advisors Pvt. Ltd., where she honed her expertise in corporate finance, taxation, and governance.
Her CA background shaped a meticulous, compliance-first mindset, providing a solid foundation for Lenskart’s high-stakes fundraises, ownership structuring, regulatory disclosures, and eventual global acquisitions. This financial discipline has been cited as key to scaling the firm, from private equity rounds raising over $1.8 billion to the INR 160 crore ($19M) co‑founder capital infusion in July 2024, as it geared up for its IPO.
Neha Bansal – From Audit Files to Entrepreneurship
Neha Bansal’s early professional arc ran through India’s accounting and advisory ecosystem before she doubled down on building Lenskart. Public listing documents for Vishal Mega Mart, where she serves as Chairperson, outline that she is a B.Com (Hons) graduate from the University of Delhi (Gargi College), a Chartered Accountant, and has completed post-qualification specializations in valuation and information systems audit from the Institute of Chartered Accountants of India (ICAI).
Those filings also note a prior association with Vinod Kumar & Associates, a multi-disciplinary chartered accountancy firm providing audit, tax, and advisory services, experience that grounded her in the controls mindset Lenskart would later need as it scaled into a multi-entity, multi-jurisdiction group.
Neha Bansal – Co‑Founding Lenskart
Lenskart was born in 2010 under Valyoo Technologies, aiming to disrupt an eyewear market that had long been fragmented, dominated by local opticians and a handful of organised retail chains. While Peyush Bansal, co‑founder and CEO, became the face of the brand for consumers, Neha Bansal played a pivotal role in building the company’s backbone.
As Lenskart evolved from a pure e‑commerce platform to an omnichannel powerhouse with over 2,500 stores globally (as of 2025), Neha’s governance instincts ensured that the company didn’t compromise on transparency, vendor accountability, or operational agility. She was instrumental in shaping partnerships with manufacturing hubs in India and abroad, helping Lenskart integrate tech‑enabled supply chains that reduced costs and delivery times.
This behind‑the‑scenes leadership has been central to Lenskart’s journey from a disruptive online startup to a global eyewear unicorn valued from $5 billion to $6.1 billion in 2025. Her ability to marry financial rigor with strategic expansion was especially vital during Lenskart’s acquisitions (such as Owndays in 2022) and international forays across Southeast Asia, the Middle East, and the US.
Neha Bansal has remained deeply embedded in Lenskart’s core operations, unlike many startup co‑founders who transition into symbolic roles. She is known as the architect behind two critical pillars: Merchandising and Legal/Secretarial governance, a dual responsibility that uniquely ties what the company sells to how it mitigates risk and maintains compliance within the organization.
On the merchandising front, Neha drives the product mix, seasonal design cycles, and sourcing strategy, ensuring that Lenskart offers a dynamic range of eyewear SKUs that balance affordability, quality, and trend alignment. Her team’s focus on sourcing leverage and vendor partnerships has been pivotal in keeping margins healthy while rapidly scaling the brand’s inventory, from classic prescription frames to premium collaborations.
Neha Bansal – Philosophy & Vision
Neha Bansal’s philosophy of leadership is deeply rooted in financial discipline, operational excellence, and a long-term vision for accessible eyewear. Unlike many startup leaders who chase aggressive growth at the cost of stability, Neha believes in building sustainable frameworks that balance speed with structural strength.
Her Chartered Accountancy background influences her “numbers-first” approach, ensuring that every strategic expansion, whether it’s entering a new market or launching a new product line, is backed by robust data, vendor alignment, and cost efficiency.
Her vision for Lenskart extends beyond being just an eyewear brand. She envisions Lenskart as a global, tech-driven lifestyle company that can democratize access to affordable yet stylish eyewear, blending Indian manufacturing capabilities with international design sensibilities. Neha’s focus on technology adoption, from AI-powered eye tests to data-driven inventory forecasting, reflects her belief that technology and governance must move hand-in-hand to create lasting impact.
Neha Bansal’s Announcement – The Bat-Tech Inspired Eyewear Collection
The Bat-Tech Inspired Eyewear Collection
On the 85th anniversary of Batman, Neha Bansal, Co-Founder of Lenskart, unveiled one of the brand’s most exciting innovations yet: the Bat-Tech Inspired Eyewear Collection. Speaking about the launch, Neha shared her excitement:
“We are thrilled to introduce our latest innovation, an eyewear collection that celebrates 85 years of the iconic Batman. The Bat-Tech Inspired Collection is a fusion of sleek, futuristic design and cutting-edge functionality, created for those who want to merge style with performance. At Lenskart, we believe in pushing boundaries, and this collection is a tribute to innovation, strength, and the spirit of the Dark Knight.”
Lenskart’s Valuation Surge: Under Neha’s operational leadership, Lenskart grew from a valuation of INR 1,000 crore in 2016 to $6.1 billion by 2025, making it one of India’s most successful direct-to-consumer brands.
Strategic Acquisitions: She also played a key role in Lenskart’s acquisition of Owndays (Japan) in 2022, which expanded the company’s footprint across Southeast Asia and positioned Lenskart as Asia’s largest omnichannel eyewear brand. She also contributed to other global expansions, including ventures into the Middle East and the US.
IPO Readiness: Actively involved in mentoring compliance teams and ensuring transparent financial structuring as Lenskart gears up for its IPO. Her focus on corporate governance, regulatory disclosures, and capital infusion (INR 160 crore co-founder investment in July 2024) strengthened the company’s credibility with global investors.
Neha Bansal is the Co-Founder of Lenskart, one of India’s leading omnichannel eyewear brands. A Chartered Accountant by profession, she is known for spearheading the merchandising and legal functions of the company.
What is Neha Bansal’s educational background?
Neha Bansal holds a B.Com (Hons) degree from the University of Delhi (Gargi College) and is a qualified Chartered Accountant (ICAI). She also completed post-qualification specializations in valuation and information systems audit.
When did Neha Bansal co-found Lenskart?
Neha Bansal co-founded Lenskart in 2010 under the umbrella of Valyoo Technologies, alongside her husband and CEO, Peyush Bansal.
Who is Nidhi Bansal’s husband?
Peyush Bansal is the husband of Nidhi Bansal. They got married in 2011.
Lenskart has announced a strategic investment in AjnaLens, a Mumbai-based deep-tech company building AI-powered XR glasses. They won the CES Innovation Award in 2023 for industry’s most advanced mixed reality headset – AjnaXR.
This partnership represents a step forward in the development of AI-powered Smart Glasses. Lenskart plans to leverage its expertise in frame design and engineering, combined with its technology-first approach, to create Smart Glasses that are accessible to all and cater better to consumer lifestyle needs, because for Lenskart, Smart Glasses are glasses first.
Lenskart’s omnichannel presence in 14 countries allows it to leverage customer insights to drive its product development and innovation strategy.
Commenting on the announcement, Peyush Bansal, Co-Founder & CEO, Lenskart, said, “We have been leveraging technology to create distinctive and meaningful eyewear experiences for our customers. This investment marks the next chapter in our Smart Glass journey, which began with the launch of Phonic, our audio glasses, in December 2024. As the Smart Glasses category scales rapidly, our partnership with AjnaLens strategically positions us to accelerate product innovation in this space.”
Founded in 2014 and headquartered in Thane, Mumbai, AjnaLens is a deep-tech startup developing immersive technologies powered by spatial computing, AI vision, and a XR stack.
The commercial terms of the investment remain undisclosed.
IPO Prep Strengthens Move
Lenskart recently converted into a public limited company on 6 June 2025, as it prepares for an IPO expected to raise around $1 billion at an estimated $10 billion valuation, doubling its last private valuation of $5 billion. This strategic cash infusion boosts its deep‑tech play and underpins its ambition to lead in AI‑powered smart eyewear.
About Lenskart
Founded in 2010, Lenskart is a technology-driven eyewear company operating an integrated platform spanning designing, manufacturing, branding and retailing. It has a global
presence and offers prescription eyewear, sunglasses, contact lenses and eyewear accessories. Its omnichannel platform is powered by technology such as AI-driven
recommendations and 3D try-on features, simplifying the eyewear purchase journey & enabling better eye health for customers.
When we think of fashion, items like clothes and footwear often come to mind. However, fashion isn’t limited to what we wear. Today, spectacles have become an essential part of style and a key fashion statement, embraced by nearly everyone.
In today’s world, long working hours and rising stress levels contribute to various health issues, including vision problems. In India alone, around 550 million people require vision correction, yet only 170 million have access to it.
To provide better eyewear for every walk of life while keeping in view the quality and trend styles, Lenskart was founded. Peyush Bansal started the company in 2010 with a mission to deliver better eyewear and change the way people see through their eyes.
Peyush Bansal is regarded to be one of the most brilliant entrepreneurs in India. He started his journey from being a studious student to building a company at a global level. Peyush Bansal sparks inspiration for many of us.
He gained much popularity after becoming a judge on one of the most famous reality shows, Shark Tank India.
Let’s explore the roller-coaster journey of Peyush Bansal, from becoming an entrepreneur to building Lenskart from scratch. In this StartupTalky story, we’ll dive into the success story of Peyush Bansal, his early life, childhood, personal life, educational background, and the path he took to success, along with any controversies and more.
Born on 26th April 1986 in Delhi, Peyush Bansal lived with his parents and two siblings. His father’s name is Bal Kishan Bansal, and his mother’s name is Kiran Bansal. He has one elder brother and a younger sister.
Peyush Bansal did his schooling at Don Bosco School (Greater Kailash-II, New Delhi). After finishing high school, he prepared for IIT but didn’t get through. So, he went to Canada to study electrical engineering at McGill University.
Just like any person with dreams and goals, Peyush Bansal always wanted to be a businessman. In India, he studied at the Indian Institute of Management, Bangalore, he holds a diploma in entrepreneurship.
Peyush has been lucky as his parents always supported him in his journey of becoming an entrepreneur. In 2011, he got married to Nidhi Mittal and has a son.
Peyush Bansal – Career
After graduating in electrical engineering, Peyush Bansal bagged his first job at the tech giant- Microsoft, USA. He worked as a Program Manager for nearly one year but left the job in 2008 and came back to India.
Peyush was never interested in engineering, which is why he quit his job at Microsoft. After returning to India, he started to look for ideas to start his own company.
Despite not coming from a business background, Bansal came up with his first startup in 2007 called SearchMycampus while pursuing a degree in entrepreneurship from IIM, Bangalore.
SearchMycampus was an online portal to help students search for various issues related to jobs, housing, coaching, internships, transportation, books, etc. After the fair success of his first company, Bansal launched a couple of startups that ran quite well.
Along with his friends, Amit Chaudhary and Sumeet Kapahi he founded Lenskart in 2010. The idea came when Peyush came across the statistics of blind people in India, and only a small number of people were wearing spectacles. Thus, he aimed to provide eyeglasses to a large number of people to improve their vision.
Lenskart founders – Amit Chaudhary, Peyush Bansal, and Sumeet Kapahi
Peyush Bansal serves as the Chief Executive & People Officer at Lenskart. The company is headquartered in Faridabad, Delhi NCR. Initially, Lenskart dealt with selling only contact lenses, but it slowly witnessed success and expanded its operations.
Today, Lenskart has over 1100 stores across different cities in India, offering more than 5000 eyewear styles. The online eyewear retailer entered the unicorn club in 2019.
Eyewear company Lenskart is planning to skip the confidential DRHP filing for its upcoming IPO in India, reports MoneyControl. Instead, it will use the normal route, which makes all IPO details public once filed with SEBI. Lenskart also changed its name to Lenskart Solutions Limited after shareholder approval.
Currently, the valuation of Lenskart is $5.6 billion.
Peyush Bansal is a man of a wise and brilliant mind. He has made investments in various startups. His latest investment is in Lenskart. It was a funding round held in July 2024, and as a lead investor, he invested INR 70.70 crore in the company.
Some of the companies Peyush Bansal has invested in are:
Peyush Bansal is one of the most-admired sharks on the show. He almost turned down the offer. Initially, he wanted to reject it, but his wife, Nidhi, encouraged him to consider it. Even during his first shoot, he hadn’t signed the contract. However, the energy of the startup founders and the show itself inspired him, and from that moment, he was fully committed to the show.
He invested INR 22.204 crore in the first season of Shark Tank India, INR 16.16 crore in the second season, and INR 5.77 crore in the third season of the show. Bansal is known for his compassion and strong support for social causes. On the show, he has invested mostly in food and beverage D2C brands.
Shark Tank India Season -4 Controversy
In a recent episode of Shark Tank India in February 2025, Mohit, the founder of Born Good, a detergent and liquid cleaning startup, pitched his business to the panel of investors. He requested Rs 70 lakh for 1% equity, valuing his company at Rs 70 crore. Mohit aimed to raise Rs 12 crore but left without a deal after facing tough questions from investor Aman Gupta, who criticized his execution skills and compared him unfavorably to Kopara’s founder, Simran. Peyush Bansal defended Mohit, saying Aman crossed the line by making direct comparisons and that Mohit deserved a fair chance to explain his business. He added that emotions ran high due to competing investments, which influenced Aman’s harsh tone. Meanwhile, Aman stood by his tough stance, citing concerns about founder-market fit.
In one of the episodes of the Indian reality show, ‘Shark Tank India’, Peyush Bansal was caught in a controversy. He passed down some comments related to CA, which later offended the CA community. The aftermath of comments led to the trend of #SayNoToLenskart on social media platforms, especially among CAs.
Following the events, Peyush Bansal took to social media, where he shared a post asking for an apology.
Peyush Bansal – Awards & Achievements
Some of his achievements are as follows:
Awarded Innovator of the Year Award at NDTV Indian of The Year Awards 2023-24
He received the ‘India TV Yuva Awards in 2015
Red Herring Top 100 Asia Award 2013
Emerging Entrepreneur of the Year Award in 2012
British Honors Award at McGill University
Best 40 under 40 Entrepreneurs 2019 Fortune India
Peyush Bansal – Unknown Facts
He loves watching suspense and thriller shows/web series.
As a budding entrepreneur, one should focus on value creation more than anything else.
FAQs
What is Lenskart owner name?
Peyush Bansal along with Amit Chaudhary and Sumeet Kapahi are Lenskart owners.
Who is Lenskart CEO?
Peyush Bansal is the co-founder and CEO of Lenskart.
What is Peyush Bansal age?
Peyush Bansal is 39 years old, he was born in 1985.
Who is Peyush Bansal father or who are Peyush Bansal parents?
Peyush Bansal’s father’s name is Bal Kishan Bansal, and his mother’s name is Kiran Bansal.
What is the net worth of Peyush Bansal?
The net worth of Peyush Bansal is approximately INR 600 crore as of 2024.
Who is Peyush Bansal wife?
Nidhi Bansal is the wife of Peyush Bansal. They got married in 2011.
What is Peyush Bansal education?
Bansal has an Electrical Engineering degree from McGill University in Canada.
How Peyush Bansal started Lenskart?
Peyush Bansal started Lenskart in 2010 to make quality eyewear affordable and accessible. He began by selling eyeglasses online, focusing on solving vision problems in India.
What did Peyush Bansal study?
Peyush Bansal tried for IIT but could not get into any college, he completed his Bachelor of Engineering from McGill University, Canada, and did the Management Programme for Entrepreneurs and Family Businesses (MPEFB) at IIM Bangalore.
How much stake does Peyush Bansal have in Lenskart?
Peyush Bansal has a 4.7% stake in Lenskart as of September 2024.
The franchise industry in India has been witnessing significant growth, with over 300 new franchise companies starting up every year. According to industry statistics, the Indian franchise business is expected to reach USD 140-150 billion in the next five years. Multi-unit franchisees account for 53% of all franchises in the country.
The franchise market in India is projected to surpass INR 15,000 crore by 2025.
The franchise business model has become a popular choice for brands looking to expand their operations in India, and there are numerous low-cost franchise opportunities available in the market. With its large consumer base, India offers immense potential for profitable franchise businesses, benefiting both franchisors and franchisees.
Currently, there are around 4,600 active franchisors operating across various sectors in India.
Many successful entrepreneurs have opted for the franchise model, which has enabled them to achieve their business goals and build thriving enterprises.
Starting a small business franchise is a great way for new entrepreneurs to enter the market with an established brand and proven business model. If you’re wondering which franchises offer the most profitable returns, you may find it helpful to explore the 28 most profitable franchise options available in India, as outlined in our post.
Ever wondered why there are so many foreign brands in the Indian market? The answer is a franchise business. It is one of the primary channels through which international businesses and brands have gained strength in the Indian market.
A franchise business is a type of business model in which an individual or company (known as the franchisor) grants the rights to use their business name, products, and services to another individual or company (known as the franchisee) in exchange for a fee and ongoing royalties.
The profits of owning and selling a franchise go both ways; the franchisor and franchisee reap benefits. Once the franchisee gets access to the brand’s loyal consumer base, creative support, legal counsel, and training support, the franchisor can further expand the business in untapped markets, increasing market share and revenues.
Before stepping into this model, it’s essential that investors and businesses thoroughly research their potential business partners before signing the dotted line. For investors, it is probably safer to stick to established names and brands.
There is a rumor that the franchise model requires a huge investment. Let’s clear this misconception. Franchising is the most profitable and feasible form of business opportunity; one needs to know how to obtain a franchise. You can easily start a franchise for INR 1 lakh.
How to Select the Best Franchise?
Before joining this franchise world, one must conduct a thorough study to determine which franchise is most suited to their needs.
Focus on your Aims: A person must have a crystal-clear idea of the kind of industry they want to join. These franchises operate in various industries, such as food, apparel, services, cosmetics, etc. So the person must select the franchise as per his/her interest.
Infrastructure Investment:This is also a key factor when selecting a franchise. These best franchises require standard infrastructure investment, which is non-negotiable. So, a person has to keep this in mind while selecting a particular franchise. It is suggested that beginners should opt for smaller franchises that require less investment and very minimal operational costs.
Backup for Operations:Like in many other businesses, franchise businesses take time before making a profit. No matter how big a franchise one opts for, one should keep a financial backing of at least 6 months if one wants to excel well in this domain.
Use of Technology: To optimize operations and engage customers, automate marketing, use inventory software, and employ CRM tools.
Consider Profitability: Choose a franchise with high profit margins plus repeat business potential. Another factor that one must consider is controlled operational costs. High sales numbers can be less valuable than sustainable growth.
Best Profitable Franchise Business Opportunities in India
It will be fascinating to see how the franchise industry does financially as we progress in this field. Some names have already become bigger brands in India’s franchise industry, and they control a major share of the market. Here are listed some of the most profitable Franchise Business Opportunities in India:
Gaurav Nigam and Navin Chawla started Tumbledry in 2019 with the goal of bringing order to India’s disorganized laundry industry. The market for laundry services in India has expanded considerably in recent years and is now expected to be worth more than INR 20,000 crores by the end of 2024.
Tumbledry has framed a franchise business that is ideal for metros and tier 1, 2, and 3 cities. Firstly, it requires a very basic structure and can be conducted in a limited amount of space. Tumbledry is all set to grow in multiple folds in the coming years because many graduates will migrate from tier 4 and 5 cities to metros and other urban cities for jobs and conducting business.
Subway is the largest sub-sandwich chain in the world. Subway was started by Fred DeLucea in 1965 in the USA to help pay his college tuition fees. Subway’s mission is to provide service of the highest quality to its customers at affordable prices, something that every brand abides by nowadays. It is the top franchise in India.
Today, Subway is one of the few mainstream fast-food joints that thrives on the promotion of a range of healthy food options. With salads and endless sandwich combinations on a variety of breads such as whole wheat, multigrain, and gluten-free variants, Subway has created a loyal customer base in the process. Today, it is recognized in the beverage and food segment as one of the best franchise businesses in India.
Giani’s is one of the oldest ice cream parlors in India. It was founded by Giani Gurcharan Singh in 1956. The ice cream and fast food industry in India was very disorganized back then, with local competitors controlling the bigger share of the market, therefore, the basic idea behind Giani’s brand was to break this trend by providing high-quality products to its customers.
Giani’s went on to launch several company-owned and franchise outlets in Northern India and experienced big returns on its investment. Today, it is among the low cost franchise in India that offers huge returns on a relatively small investment in the Beverages and Food segment.
‘Jawed Habib’ is a hair grooming and wellness brand founded by Jawed Habib in 2005. Jawed comes from a family of barbers; thus, haircutting was not new to him. His grandfather was the barber of famous dignitaries such as Lord Mountbatten and Pandit Jawaharlal Nehru. Following their legacy, Jawed’s father was appointed as the Rashtrapati Bhawan’s official hairstylist.
In addition to its around 900 franchised salons in India, Jawed Habib Hair & Beauty also has a strong international presence in countries like Bangladesh, Nepal, Dubai, Singapore, and Kenya.
InXpress has partnerships with world-class carriers that handle pick-ups and deliveries. InXpress founded in 1999, determines the right carrier and service option for customers’ requirements at economical prices. The brand gives entrepreneurs the setup to build a flexible business with the support of a global franchise system and is also among the low-cost franchise businesses.
Subhashish Chakraborty is the founder, chairman, and managing director of DTDC Courier and Cargo Ltd. The brand came into being in Bangalore in 1990 and has over 1000 franchise units in India today, bringing a wonderful franchise business opportunity for the enthusiasts out there. DTDC pioneered the franchise-based model in the express industry and is still deemed the company with the top franchise opportunities. It is considered to be an ideal small business franchise opportunity in India.
Lenskart is one of the fastest-growing eyewear brands in India. It operates both online and offline. Lenskart was founded by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi as an online portal for contact lenses in 2010. Currently, Lenskart operates under the umbrella of ‘VALYOO technologies’. People with any kind of vision issues make up the bulk of Lenskart’s clientele. In 2011, eyeglasses and sunglasses were also added to the range. The brand didn’t stop there; it ventured into launching offline stores to expand its retail footprint.
With the demand for vision correction that Lenskart brings to the scene, the company is thus aiming to be one of the highest-profit franchises.
Fabindia was founded by John Bissell in 1960 and has become a household name today. It is loved by all age groups alike. FabIndia has crossed the INR 1,000 crore sales mark to become the largest retail apparel brand in India; it is significantly ahead of competitors like Zara and Levi’s India. FabIndia has been adding new categories of products consistently.
Fabindia offers flexibility in its franchising cost, and that is the main USP of this brand. It can cost between INR 10 and INR 15 lakhs to open a small store, which includes a contract fee of about INR 5 lakhs with a royalty fee being waived off.
Established in 2011, Pepperfry is headquartered in Mumbai, Maharashtra, as an online furniture business that operates 60+ physical stores or Pepperfry studios spread across 28+ cities, along with operating as an online e-commerce store. The company launched its Franchisee Program in September 2017 and is currently operating 20+ FOFO Studios across many Indian cities, including Bengaluru, Mysore, Hubbali, Indore, Goa, Lucknow, and more.
Kake di Hatti is an inter-generational restaurant that has been running successfully for more than seven decades. It began as a small shop in Old Delhi’s Chandni Chowk in 1942 and soon turned into a household name. Kake di Hatti has garnered loyal customersdue to its high-quality eatables. Kake di Hatti gives out franchise licenses only after ensuring that the franchise owner will be able to maintain the high-quality standards for which the restaurant is known.
The franchise owner of Kake Di Hatti has the advantage of spending less on marketing and promotion since the brand itself has a strong customer base. Kake Di Hatti can be considered one of the most popular franchise brands in India.
EuroKids is one of India’s most prominent preschool chains and has grown to be among the best franchises with low investment. It was founded by Prajodh Rajan and Vikas Phadnis in 2001, and it was their ‘child first’ ideology that led to the success of EuroKids. EuroKids has come a long way from being a publishing company to a full-fledged playschool chain that parents nationwide have bestowed their trust in. With over 1000 preschool centers in more than 350 cities across India, Nepal, and Bangladesh, the brand has created a stellar reputation for itself as a perfect place for nurturing young minds.
Vishal Sharma founded the Affinity Salon group in 1992. Sophisticated and experienced staff coupled with luxurious, upmarket interiors and an international range of beauty products distinguish Affinity Salon from its competitors. The brand has also secured a place among the Top 100 Best Salons of the World in the Salon Red Book.
The unisex salon franchise has set a benchmark for delivering global standards of hair care and beauty services in the country. Affinity Salon has seen steady growth and maintains nearly one hundred outlets in India. It plans to expand its outreach to many other Indian cities due to the increasing demand for unisex salons.
Established by T.S. Kalyanaraman in 1993, Kalyan Jewellers stands as a shining testament to trust and craftsmanship in India. With over 230 showrooms across India and the Middle East, this jewelry giant offers a captivating array of gold, diamond, and precious stone ornaments for various occasions.
Applicants for a Kalyan franchise must submit proof of sufficient funds, relevant work experience (preferably in retail or jewellery), and the submission of necessary property paperwork in advance. With the help of these protocols, Kalyan Jewellers is able to keep its reputation and profits on the higher side.
Lakmé, an iconic Indian beauty brand, has a rich heritage linked to Hindustan Unilever, but it doesn’t have a single founder. In 1952, JRD Tata was established as a division of the Tata Group at the specific request of Prime Minister Jawaharlal Nehru. Since its launch, Lakmé has transformed into a multifaceted powerhouse, offering a wide range of cosmetics, skincare products, and salon services.
Lakme Salon franchise covers everything from operations and management to professional training and developing the soft skills of the staff. Lakme has created some tempting student and women’s packages because its target customers consist mainly of females. It can be termed as one of the top franchises in India.
KFC, the Colonel’s finger-lickin’ good empire, owes its beginnings to Colonel Sanders, a man who turned his love for fried chicken into a global phenomenon. KFC was founded in 1952 by Harland Sanders in Salt Lake City, Utah, USA, and it has since become a fast-food icon with over 800 outlets in India alone.
KFC’s franchise model, recognized as the most profitable franchise in India, is a major driver of its success. The company operates through a mix of company-owned and franchised outlets, with the majority being franchised. This allows KFC to expand rapidly and tap into local expertise while mitigating risks associated with running its own stores. The franchise model has also been instrumental in bringing KFC’s signature fried chicken to every corner of India, making it a beloved part of the country’s culinary landscape.
Jockey, a household name in comfortable undergarments, traces its roots back to 1876 in Kenosha, Wisconsin, USA. Founded by Samuel W. Cooper, initially as a hosiery manufacturer, Jockey revolutionized undergarments with the introduction of its groundbreaking Y-front fit for men’s briefs in 1938.
Today, Jockey boasts over 50,000 retail outlets globally, but interestingly, it doesn’t operate any of them itself! Jockey primarily operates through a robust franchisee model, partnering with experienced retailers to bring its renowned comfort to customers worldwide. Preferred as one of the favorite brands not only amongst youngsters but grown-ups as well, Jockey India can be considered the best franchise business in the country.
Hero MotoCorp, the king of Indian two-wheelers, traces its roots back to 1984 with the vision of Brijmohan Lall Munjal. Today, it reigns supreme with over 6,000 dealerships and service points across the country, a far cry from its humble beginnings. As one of the leading automotive companies in India, Hero MotoCorp has developed attractive franchise models to attract investors who are willing to put in extra effort to get associated with the brand. Hero MotoCorp is one of the best franchise businesses in India.
Dominos, the pizza empire synonymous with speedy delivery, owes its origin to Tom Monaghan and James Monaghan, brothers who bought a single store in 1960. Today, it boasts over 12,000 franchise units, a staggering legacy built on franchising. This model, where Domino’s partners with local entrepreneurs, has fueled its global expansion, allowing it to tap into diverse tastes and preferences while maintaining its core promise of hot, delicious pizzas in minutes.
Most franchise brand owners are drawn to Domino’s Pizza since they don’t have to wait long for their franchise unit to start making money. Since Domino’s is very popular among students and youngsters, it is considered one of the most profitable franchises in India.
While most associate McDonald’s with the iconic Ray Kroc, who transformed it into a global behemoth, the foundation was laid by the McDonald brothers, Richard and Maurice. In 1940, they revolutionized fast food with their streamlined operation in San Bernardino, California. Today, McDonald’s boasts a staggering 40,275 restaurants in over 119 countries, with a fascinating franchise model.
The success of McDonald’s franchises in India is evidence of the widespread popularity of the fast food chain among Indian consumers. It is one of the most profitable franchises in India.
FirstCry, the leading kid and baby care retail giant in India, is the brainchild of Supam Maheshwari and Amitava Saha, who launched it in 2010. Their franchise business offers entrepreneurs a chance to tap into this booming market, with over 350 FirstCry franchise stores dotting over 125 Indian cities. This hybrid model, combining online and offline presence, coupled with their unique “FirstCry Box” program reaching new parents in hospitals, has solidified FirstCry’s position as the go-to destination for all things baby and kid in India.
FirstCry franchise owners maintain a hefty profit margin on their products. FirstCry dispatches business officials to help franchise owners with marketing, brand promotion, and designing the overall store. The current trends show that FirstCry is one of the best and most profitable franchise businesses in India.
Founded by Vandana Luthra in 1989, VLCC has transformed from a single beauty center into the best franchise business in India and a wellness empire with over 330 outlets across 150 cities in 14 countries. This sprawling network, supported by over 3,000 skilled professionals, thrives on a franchisee model, empowering individuals to bring VLCC’s signature blend of skincare, beauty, and fitness services to their communities. With its dedication to scientific innovations and affordable solutions, VLCC continues to empower its franchisees and customers to embrace a more fulfilling, beautiful life.
Founded in 2009 by a passionate foodie, Kathi Junction has sizzled into becoming India’s largest Kathi roll and shawarma chain, with over 160 outlets across 22 states. This quick-service giant, also recognized as a small franchise business in India, built its empire on delectable “Kathi Rolls” – a delicious fusion of traditional recipes and modern twists.
As a low-investment franchise model, Kathi Junction’s menu is packed with quick-to-serve products, which attracts most people to invest in this brand.
Now, as there is a lot of industrialization happening in tier 2&3 cities, Kathi Junction types of quick service restaurants are in great demand, and hence they provide an ideal plot for investors to invest in their franchise business.
Founded by a visionary educator in 2003, the Kidzee franchise in India has blossomed into the largest preschool chain in Asia, boasting over 1,900 vibrant centers in 750+ Indian and Nepalese cities. Its “Interactive ILLUME” pedagogy nurtures young minds, while its franchisee model empowering entrepreneurs nationwide has made quality early childhood education accessible to over 1.4 million children. Kidzee shines as a testament to both educational excellence and inclusive franchise success. It is one of the top franchise in India.
Lal PathLabs, a pioneer in India’s diagnostic scene, was founded in 1949 by Dr. S.K. Lal with a mission to provide accurate and timely test results. Today, it’s a sprawling network of 4500+ patient service centers and 10,000+ hospital and clinical partners, offering a comprehensive range of tests from blood and urine analysis to pathology and imaging. While Dr. Lal PathLabs primarily operates through its own centers, it also has a franchisee model, allowing entrepreneurs to leverage their brand and expertise. This hybrid approach has fueled their impressive growth and reach, making them a trusted healthcare partner for millions across India.
Amul, a household name synonymous with dairy goodness, owes its origins to the cooperative spirit of Tribhuvandas Patel in 1946. While its iconic “Amul the Butter Girl” graces over 6,000 retail outlets and franchise businesses in India, its true reach extends far beyond. Through a vast network of 10,000+ village milk cooperatives, it empowers millions of farmers, and its franchisee model offers opportunities for budding entrepreneurs to run over 12,000 Amul Parlours, bringing its delectable dairy delights to every corner of the country. Having an Amul franchise is one of the best franchise opportunities in India.
The primary selling point of an Amul franchise is that with an initial investment of INR 2–6 lakh, a person can buy the franchise, and on top of that, he doesn’t even need to pay royalties or a profit margin. This makes the Amul franchise one of the low-cost franchises of India.
Founded in 2011 by Sahil Barua, Mohit Tandon, Bhavesh Manglani, Suraj Saharan, and Kapil Bharati, Delhivery has grown into India’s largest eCommerce logistics player, boasting over 1800 retail partner outlets and handling 3 lakh+ shipments daily.
Delhivery has two franchise models- the first is a delivery center and the other is a courier booking center. For a delivery center, one needs to invest 10-15 lakh rupees, and it also requires 300-400 sq/ft of land to carry out its business operation. Whereas, a courier booking center can be obtained by a marginal investment of INR 2-3 lakh, and its business operations can be conducted from a small working place of 70-80 sq/ft.
La Pino’z Pizza – Best Franchise Business Ideas in India
La Pino’z Pizza is a fast-growing pizza chain in India, founded by Sanam Kapoor in 2011 in Chandigarh. Known for its jumbo pizzas and wide variety, it now has over 600 outlets across India and is expanding internationally. The franchise model requires an investment of INR 30–INR 50 lakhs, including a franchise fee of INR 5–INR 7 lakhs. Store space of around 300–1000 sq. ft. is needed, and franchisees pay a royalty of about 6–8% on sales. ROI is expected in 18–24 months. It is also considered a small franchise business in India.
Baskin-Robbins is a well-known global ice cream brand with a strong presence in India, especially in cities. Famous for offering 31 different flavors, it attracts customers with its variety and regularly changing menu. This keeps the brand fresh in people’s minds and popular with all age groups. Being a trusted international name gives franchise owners an edge with built-in brand value and customer trust. While ice cream sells more in warm months, Baskin-Robbins also offers other desserts and drinks, helping franchisees earn steady income throughout the year. It’s a smart and profitable business choice.
Conclusion
In conclusion, the franchise industry in India is booming, and there are numerous profitable franchise opportunities available for aspiring entrepreneurs. Franchise India offers a wide range of business opportunities for aspiring entrepreneurs looking to invest in a reliable and scalable model through franchise India platforms. However, before investing in any franchise, it is essential to conduct thorough research and due diligence to ensure that you make an informed decision. By selecting the right franchise and following a proven business model, you can enjoy financial stability and success in your entrepreneurial journey. So, if you have the passion and drive to succeed, start exploring the exciting world of franchising today!
A franchise is one such business which is authorized to allow others, known as “franchisors,” to distribute their products and services. Franchise businesses are generally larger businesses/companies empowering their franchisors with numerous business opportunities. In technical terms, the term ‘franchise’ means the contract that binds the franchisor and the franchisee.
How much does a franchise cost in India?
When it comes to setting up a franchise in India, one can look for a range between Rs. 1 lakh and 10 lakh, which he/she would need in order to set up a franchise. If you are wondering about low-cost franchises, then you can easily set them up by investing under Rs 2 lakhs. However, a majority of these franchises would be typically home-based. Some of them can be mobile but would be limited to small-scale operations.
What is franchising?
Franchising is the process of marketing and distribution of products and services for a brand/franchise. Franchising includes two levels of people:
A franchisor
A franchisee
Which franchise is most profitable in India?
There are numerous franchises in India and around the world that are quite profitable. However, profitability varies from time to time. In the current market scenario, the most profitable ones are:
Tumbledry
Subway
Giani’s
Jawed Habib Hair and Beauty Ltd.
InXpress
DTDC Courier And Cargo Ltd.
Lenskart
FabIndia
Pepperfry
Kake di Hatti
EuroKids
Affinity Salon
Dr. Lal Pathlabs
Amul
Which franchise business can I start with INR 20 lakhs in India?
Rs 20 lakhs can be a good amount of money to start a franchise business in India. There is a wide range of sectors that you can check for the same, including the trading sector, service sector, and more.
Which are the profitable sectors for franchise business in India?
Profitable sectors for franchise business in India are:
Retail
Food Service
Beauty & Wellness
Healthcare
How is the growth of the franchise industry in India?
The Franchise industry in India is valued at $47 billion. It is expected to reach 140 billion in 2027.
Today, every 3rd person in India has something in common – spectacles. With the growth and excessive utilization of technology, there has been a jump in sales for laptops, desktops, and mobile phones. Thanks to our sedentary lifestyle and constant gazing at a screen, most people suffer from some form of eye problems.
But, for people with eyesight issues, buying glasses was more of a hassle than living without them. You first need to visit an optician, get your eyes checked, and then select the right frame to suit your face and budget. Currently, more than 15 lakh spectacles are made and sold in the Indian market.
All of this changed with the emergence of Lenskart in 2010. The founders of the brand wanted to not only make eyewear fashionable but also within the reach of people. The idea all started in a garage, and today it is one of the fastest-growing multinational eyewear chains with brands such as Lee Cooper, John Jacobs, and the infamous Ray-Bans vying for the top spots.
This has all been possible thanks to Lenskart’s marketing strategy and campaign that helped them grow from a simple 30 customers a day to over 3000 today. So, put your glasses on, and let’s explore!
Lenskart is one of the only eyewear brands in India that utilizes robotic technology to not only develop but also deliver accurate glasses. With special machines imported from Germany, you can expect perfect eye checkups. To tackle the problem of limited options, Lenskart provides a large range of frames in various designs and styles. Their main positioning is that glasses are not just for functioning but can also be a fashion statement. The platform also sells relevant items such as:
Contact lens: Lenskart sells contact lenses for daily, monthly, colored, and even toric lenses for astigmatism.
Prescription glasses: They have a variety of frames from different sizes, shapes, materials, and colours – that suit multiple preferences. It also has a large number of lenses – single vision, bifocal, and progressive – with features such as anti-glare, scratch-resistant coating, and UV protection.
Sunglasses: The platform offers various styles of sunglasses with multiple lens options such as mirrored, polarized, and UV-protected sunglasses.
Kids eyewear: Lenskart understands that children need eyewear as much as adults. Their explicit section for children is made from durable material that is both stylish and comfortable for kids.
Accessories: The brand has multiple accessories that are related to eyewear care and maintenance, cases, and even microfiber cleaning cloths.
Smart eyewear: Recently, the brand ventured into the realm of intelligent eyewear with products that integrate traditional eyewear with audio options.
Home eye check-up options: Lenskart has services such as home check-ups, where customers can try their selected frames at home before making a purchase.
Pricing:
Lenskart follows a value-based pricing strategy where customers are charged according to the value of the products. The brand has grown at a rate of 150% in just a single year, with gross merchandise of INR 3000. As the platform caters to a wide customer base with multiple income levels, it provides products in premium, luxury, and cost-efficient segments. Some of its pricing and distribution strategies are:
Value-based pricing: The central line to Lenskart’s pricing strategy – providing value for money. The price of products they offer is based on the perceived value to the customer, affordable, and quality.
Tiered Pricing: The brand has a tiered pricing model that ranges from economically priced eyewear to premium options. Such a segmentation is important for Lenskart to cater to diverse customers.
Competitive pricing: Lenskart aligns its price with or charges slightly lower than its competitors. This means that they not only become a constant for customers but also provide them with a competitive edge over others.
Dynamic pricing online: Thanks to their online presence, Lenskart product prices are based on inventory levels, current promotions, and even demand.
Discounts and offers: Lenskart has frequent promotional pricing options that include loyalty programs, discounts, and seasonal offers. These help encourage customers to make repeat purchases and retain customer loyalty.
Place:
Lenskart follows a hybrid distribution model – they sell both online and offline. Their website and app let customers browse and try the glasses via 3D. Not only that, they can also upload their prescription and make a direct purchase online. For those who prefer going to a physical shop, Lenskart also has physical stores across India where you can walk in for a free check-up and choose your glasses there directly. One of their first outlets was opened in Chandigarh in 2014, and then more than 250 stores opened across multiple cities such as Kolkata, Mumbai, Delhi, Bangalore, Rourkela, Patna, and Chandigarh.
Large online presence: Lenskart has a large online presence with its comprehensive eCommerce portal where customers can browse, virtually try on, and in the end buy glasses. This online approach helps them expand their reach.
Physical store: With over 3000 physical stores across multiple cities in India, Lenskart offers customers a firsthand experience of checking products, getting their eyes tested, and even getting personal support.
International growth: Lenskart has also grown internationally with stores in Singapore. This means that they are now working towards capturing the international market as well.
Promotion:
Lenskart follows a multi-channel marketing strategy that includes social media distribution, SEO, content marketing, and influencer marketing to help connect with the present audience and even capture new ones. It also provides regular coupons and discounts to help retain customers and to keep them shopping with them. Some other promotion strategies include:
Lenskart Digital marketing and social media campaigns : The brand invests heavily in online marketing by using social media and digital ads to reach its large audience and connect with them through targeted campaigns.
SEO: Lenskart for their website uses keywords such as eyewear, computer glasses, and sunglasses, among others, to rank higher on search engines. The website is also optimized for all mobile, tablet, and desktop devices. As of August 2023, Lenskart had over 14.6 million visits to its website.
Celebrity collaborations: It frequently collaborates with influencers and customers to appeal to the young, trend-hopping crowd.
Customer engagement: With multiple customer engagement programs such as loyalty rewards, referral bonuses, and personalized email marketing, Lenskart can encourage customer loyalty and get repeated business.
Email marketing: By collaborating with netCore, an email marketing specialist, Lenskart has harnessed the power of email marketing. Their well-crafted campaigns keep customers informed about the recent updates in eyewear.
Lenskart follows an inventory-based business model, where they reach their customers using social media campaigns to check their inventory of over 5000+ options. Let’s take a look at some of its strategies:
Inventory-based business model
With over 5000+ frame designs and over 45+ quality lens options, Lenskart stands at the helm of the eyewear industry in India. While developing its eyewear, the company focuses more on durability, quality, innovation, and services like 3D testing. By using German robotic technology, the brand makes Indian eyewear accurately up to 3 decimal points.
Google Ads
Google ads are some of the most powerful forms of marketing in today’s digital era. Lenskart utilizes Google Ads to target popular keywords such as sunglasses, eyeglasses, and more. It also promotes its products via Google Shopping ads, but it does not stop there. Lenskart also uses display ads, app download ads, virtual ads, and more.
Social Media Marketing Campaigns
Lenskart Marketing Startegy – Social Media Marketing
The brand is constantly running Facebook and Instagram ads along with conventional advertising options like email marketing, newspaper ads, TV ads, and more.
SEO
With a well-optimized and user-friendly platform, Lenskart makes it easier for customers to not only find their website (thanks to the keywords they target) but also order from it as well. With their strong SEO game, they have over 1.8 million visitors per month.
Endorsement options
The products of Lenskart are not just for maintaining eye care. They are also used for creating style statements. So when brand endorsers are used, it helps attract the younger masses. One of the first brand ambassadors of Layton’s cart was Katrina Kaif. After that, it was followed by Bhuwan Bam, the YouTuber. The brand is also associated with multiple other brands such as Vogue, John Jacobs, Ray Ban, and more. This helps customers get access to a wider range of glasses under one single banner.
B2C Model
Lenskart follows a unique business model – the B2C version. This strategy means that the brand sells its products directly on its own website or mobile app. The Business-to-Customer e-commerce strategy eliminates the middleman to make the products affordable for all. The brand even has multiple collaborations with major logistics companies like Delhivery, BlueDart, DHL, and others for quick delivery services.
German Robotics Technology Eye Testing
Lenskart uses advanced German robotics technology that can give an accurate reading of up to 3 decimal points. Customers can opt to have an eye appointment at home or visit the nearest Lenskart store to get their eyes tested.
Over the years, Lenskart has had some innovative marketing campaigns that not only generate brand awareness but also increase revenue. Some of them include:
Shape Up Your Fashion
Lenskart Marketing Campaigns – Shape Up Your Fashion Campaign
This campaign was directly set up by Lenskart as a fashionable eyewear brand. With highly creative video and editing work, the black-and-white ad film with the glasses in multiple shapes and colours gave this ad a whole new vibe. The brand showcased that glasses, while a necessity, can also be highly fashionable.
Pride 22 #seethelove
Lenskart Marketing Campaigns – Pride 22 #seethelove Campaign
This ad campaign targeted mainly Millennials and Gen Z, who are more open to accepting the LGBTQIA+ community. The campaign was launched during Pride Month (June 2022) and featured a group of individuals from the community who tell us their stories, all the while wearing Lenskart glasses made with the Pride flag and symbol in mind. Through this campaign, the company not only promoted its products but also showcased its stand for a cause that could affect millions.
This campaign, featuring Karan Johar and Peyush Bansal, was created to showcase Lenskart’s fair pricing strategy. Both have a humorous conversation that showcases the USPs of Lenskart – quality eyewear at affordable rates. Karan Johar was the perfect fit for the bougie character for whom high prices mean quality.
Lenskart Marketing Campaigns – Nazar Ghati, Durghatna Ghati
Launched during IPL 2021, Lenskart’s humorous ad campaign highlighted the importance of clear vision. Using funny cricket mishaps—like fielders colliding or missing catches—it drove home the message: “Nazar ghati, dhurgatna ghati.” One standout ad featured a player mistakenly wearing a protective cup on his face, cleverly promoting Lenskart’s quality lenses.
Conclusion
Lenskart has revolutionized the eyewear industry with its robust marketing strategy. With their campaigns and ad positioning, they have showcased how eyewear is not only a necessity but can also be a fashion. With its customer-centric approach, the brand provides quality, value, and convenience to its customers at affordable rates.
Thanks to their creative campaigns and multi-channel marketing strategy (both online and offline), Lenskart has now solidified its place in the eyewear industry. And their $4.5 billion revenue is proof of it.
FAQ
What is Lenskart marketing strategy?
Here is Lenskart marketing strategy:
Inventory-based business model
Google ads
Social media marketing campaigns
SEO
Endorsement options
B2C Model
German robotics technology eye testing
What is the USP of Lenskart?
Lenskart’s USP is its AI-driven eyewear customization, affordable pricing, and free home trials.
What is Lenskart target audience?
Lenskart targets millennials and Gen Z, focusing on tech-savvy, price-conscious consumers seeking stylish, affordable eyewear.
Is Lenskart affordable?
Yes, Lenskart is affordable with options for every budget, from low-cost to premium eyewear.
Where are Lenskart eyeglasses made?
Lenskart manufactures its eyeglasses in India. The company operates a major manufacturing facility in Bhiwadi, Rajasthan, with an annual production capacity of 5 crore glasses.
Suryakumar Yadav is quickly becoming a household name, and it’s easy to see why. With his incredible talent, hard work, and growing fan base, he’s not just making waves in the sports world but also catching big brands’ attention. His fresh, clean image and youthful energy make him the perfect choice for companies looking to connect with today’s audience.
From sportswear to tech gadgets and even finance, Suryakumar’s endorsements show just how versatile and influential he is. But what makes him so unique? Why are brands lining up to work with him?
In this article, we will look at Suryakumar Yadav’s journey, the brands he’s partnering with, and why he’s the rising star everyone wants a piece of. Get ready to see how this young talent is winning on and off the field!
Suryakumar Yadav’s Brand Ambassador List
Suryakumar Yadav’s popularity extends beyond his sport, making him the face of several high-profile brands. His endorsements range from sports equipment to luxury brands and fitness to financial services.
Here’s a list of some of the top brands he currently represents:
When the stakes are high and the game is on the line, there’s only one name that shines like a SKY full of stars, and that is none other than the iconic Suryakumar Yadav! Known for his fearless 360-degree stroke play and ability to turn the tide of any match, Surya embodies the spirit of every Dream11 player: calculated risks, mindful strategies, and the thrill of the game!
Just like Surya dominates the pitch with his innovative shot-making, you can take control of your cricketing destiny with Dream11, where skill meets strategy and every decision counts.
When it comes to confidence, comfort, and owning your style, there’s no one better than Surya Kumar Yadav to show us how it’s done. Whether on the pitch or off it, he plays by his own rules, bringing unmatched energy and flair to the game. Just like his bold batting style, GenX Innerwear empowers you to move with confidence—because real champions don’t follow; they set their path.
At GenX Innerwear, we believe that true style isn’t about following the crowd—it’s about moving with confidence, breaking the mold, and setting your own pace. Yadav’s fearless game, our innerwear is designed for those who don’t just play along but create their own path. With superior comfort, a perfect fit, and bold designs, GenX Innerwear lets you step into every moment feeling your best.
Reebok
Reebok – Suryakumar Yadav Brand Endorsements
Reebok India launched its ‘I Am the New’ campaign, featuring Indian cricketer Suryakumar Yadav and actress Taapsee Pannu as brand ambassadors. The campaign aimed to challenge societal stereotypes and encourage individuals to embrace their unique identities through sports and fitness.
Reebok selected Yadav and Pannu for their unconventional career paths and ability to defy norms in their fields. Pannu, known for her versatile roles in Indian cinema, embodies resilience and determination, aligning with Reebok’s message of empowerment. Yadav, celebrated for his dynamic cricketing style, represents innovation and self-expression in sports.
The campaign’s video showcases Pannu and Yadav narrating their journeys, highlighting how they overcame challenges by breaking free from societal norms.
Lenskart
Lenskart – Suryakumar Yadav Brand Endorsements
Lenskart, a leading eyewear brand, recently launched its ‘Dhaakad Hai’ campaign featuring Indian cricketer Suryakumar Yadav. The campaign emphasizes self-belief and individuality, encapsulated by the tagline ‘Lenskart Dhaakad Hai.’
In the television commercial, set in a vibrant Indian alley, a group of youngsters is engrossed in a game of cricket. A formidable bowler dismisses a batsman, leading to intense celebrations. However, when Suryakumar Yadav steps onto the field as the next batsman, the opposing team is gripped with panic and fear. The tension escalates as Yadav dons his Lenskart glasses, culminating in a thrilling sequence that showcases his exceptional batting skills.
Sprite
Sprite – Suryakumar Yadav Brand Endorsements
Sprite relaunched its ‘Joke in a Bottle’ campaign, focusing on delivering humor and refreshment to its consumers. This initiative featured notable personalities, including cricketer Suryakumar Yadav and comedian Kapil Sharma, who collaborated to infuse the campaign with wit and entertainment.
The campaign allowed consumers to access humorous content by scanning Sprite bottles, unlocking jokes in over nine regional languages on topics like exams, college life, relationships, and food. This interactive approach aimed to resonate with a diverse audience, offering relatable and enjoyable experiences.
ICICI Prudential Life Insurance
ICICI Prudential Life Insurance – Suryakumar Yadav Brand Endorsements
ICICI Prudential Life Insurance launched a digital-first campaign titled “360° Financial Protection with ICICI Prudential Life Insurance,” featuring renowned Indian cricketer Suryakumar Yadav. Yadav, celebrated for his innovative 360-degree playing style and nicknamed “Mr. 360,” was chosen to represent the comprehensive coverage offered by the company’s insurance products.
The campaign emphasizes ICICI Prudential’s suite of protection products designed to provide all-encompassing financial security in critical situations. Manish Dubey, Chief Marketing Officer of ICICI Prudential Life Insurance, highlighted that Yadav’s dependability and consistency align seamlessly with the company’s values, making him an ideal ambassador for their message of trust and comprehensive protection.
Unischolars
Unischolars – Suryakumar Yadav Brand Endorsements
Cricket superstar Suryakumar Yadav, known for his fearless and innovative style on the field, has stepped into a new arena- education. Teaming up with Unischolars, a leading platform dedicated to helping students achieve their academic dreams, Suryakumar is now championing a cause close to his heart: empowering the next generation to reach their full potential.
This collaboration is more than just a partnership; it’s a shared vision of breaking barriers and creating opportunities. Just as Suryakumar’s 360-degree batting style redefines what’s possible in cricket, Unischolars is revolutionizing the way students access education abroad.
From finding the right universities to securing scholarships and navigating the complexities of studying overseas, Unischolars provides end-to-end support to turn aspirations into reality.
Men of Platinum
Men of Platinum – Suryakumar Yadav Brand Endorsements
Platinum Guild International (PGI) India’s Men of Platinum introduced leading cricketer Suryakumar Yadav, affectionately known as “SKY,” as the face of their latest campaign. This collaboration highlights the alignment between Yadav’s personal journey and the enduring qualities that platinum symbolizes.
The campaign features a six-part mini-series titled “A Minute with Men of Platinum X Suryakumar Yadav,” offering an intimate look into Yadav’s life and career.
Seagram’s Royal Stag
Seagram’s Royal Stag – Suryakumar Yadav Brand Endorsements
Seagram’s Royal Stag has embarked on a dynamic collaboration with Indian cricketer Suryakumar Yadav, featuring him prominently in their recent “Live It Large” campaign. Launched in June 2023, this campaign aligns with the brand’s philosophy of inspiring individuals to dream big and embrace life to the fullest.
The campaign film showcases Suryakumar Yadav alongside Bollywood superstar Ranveer Singh and South African cricket legend AB de Villiers. Each segment of the film delves into the protagonists’ vibrant lifestyles, reflecting the energy and aspirations of today’s youth. The narrative emphasizes the “Generation Large” philosophy, encouraging the audience to seize every moment with passion and enthusiasm.
UrbanGabru
UrbanGabru – Suryakumar Yadav Brand Endorsements
UrbanGabru, a prominent men’s grooming brand in India, announced the appointment of cricketer Suryakumar Yadav as its brand ambassador. This collaboration aimed to enhance the brand’s visibility and appeal among young Indian men by associating with a sports personality known for his dynamic performance and style.
As part of this partnership, Suryakumar endorsed UrbanGabru’s grooming range, including the Hair Volumizing Powder Wax, which provides instant volume and a 24-hour hold, and India’s first made-in-India Hair Removal Cream Spray, offering a painless hair removal experience within six to eight minutes.
JioCinema
JioCinema – Suryakumar Yadav Brand Endorsements
Cricket fans, get ready for a game-changing experience! Suryakumar Yadav, the dynamic Mr. 360 of Indian cricket, has joined forces with JioCinema as their brand ambassador, and it’s a match made in entertainment heaven. This exciting collaboration is about taking fan engagement to the next level during the thrilling TATA IPL season.
JioCinema, known for its cutting-edge digital platform, is on a mission to make cricket viewing more immersive, accessible, and unforgettable than ever before. And who better to lead this charge than Suryakumar Yadav, whose electrifying performances and infectious energy have made him a fan favorite?
Together, they’re set to revolutionize how fans experience the game, blending Yadav’s star power with JioCinema’s innovative digital initiatives and social media campaigns.
Maxima Watches
Maxima Watches – Suryakumar Yadav Brand Endorsements
Maxima Watches, a prominent Indian watch brand, announced the appointment of cricketer Suryakumar Yadav as their brand ambassador. This collaboration aimed to enhance the visibility of Maxima’s Max Pro series, particularly the newly launched Max Pro X1 smartwatch.
Suryakumar Yadav, renowned for his exceptional performances in the Indian Premier League (IPL), resonated with Maxima’s brand ethos of reliability and excellence. The partnership was strategically timed to leverage the ongoing IPL season, aiming to boost sales and strengthen Maxima’s presence in the smartwatch market.
Moha
Moha – Suryakumar Yadav Brand Endorsements
When it comes to staying at the top of his game, Suryakumar Yadav knows it’s not just about skill and practice—it’s also about taking care of his skin. That’s why the cricket sensation has partnered with moha:, a trusted Ayurvedic skincare brand, as their brand ambassador. Known for its natural and effective products, moha aligns perfectly with Suryakumar’s commitment to staying protected and hydrated, especially during the grueling IPL season.
For Suryakumar, hydration and sunscreen aren’t just part of a skincare routine—they’re essential tools for peak performance. “Hydration and sunscreen are my dynamic duo,” he shared. “They keep me protected from the sun’s harsh rays and help me stay focused on the field.” With moha’s emphasis on sun protection and foot care, Suryakumar found a brand that understands the unique needs of athletes.
Crossbeats
Crossbeats – Suryakumar Yadav Brand Endorsements
Cricket’s very own Mr. 360, Suryakumar Yadav, has added another exciting role to his portfolio—brand ambassador for Crossbeats, the trailblazing smartwatch brand. This dynamic partnership is set to revolutionize the smartwatch experience for India’s youth, combining Suryakumar’s winning energy with Crossbeats’ cutting-edge technology.
Known for his consistency and match-winning performances, Suryakumar is the perfect fit for Crossbeats, a brand that prides itself on reliability, innovation, and style. Archit Agarwal, Co-Founder of Crossbeats, couldn’t be happier about the collaboration, saying, “Suryakumar’s energetic and dependable persona mirrors the essence of Crossbeats. We’re thrilled to have him on board as we redefine the smartwatch experience for young consumers.”
The Indian Garage Co
The Indian Garage Co – Suryakumar Yadav Brand Endorsements
Fashion met cricket in a spectacular way as The Indian Garage Co. unveiled its first-ever Exclusive Brand Outlet (EBO) in Bengaluru, with none other than Suryakumar Yadav as the star of the show.
The event was a celebration of style, innovation, and community, marking a major milestone for the brand and giving fans a chance to connect with their favorite cricketer.
The four-day launch was nothing short of electric. Fashion enthusiasts from across India strutted their stuff in a vibrant fashion walk, setting the stage for the grand finale—Suryakumar Yadav’s appearance on the final day.
Flipkart launched a creative campaign promoting attractive deals on large-screen TVs during the Indian Premier League (IPL) season. This initiative, conceptualized by 22feet Tribal Worldwide, aimed to enhance the cricket-viewing experience by encouraging consumers to upgrade their televisions.
The campaign featured playful interactions with major IPL sponsors, including brands like RuPay, Acko, boAt, Pedigree, and MPL. Flipkart’s billboards humorously suggested that these brands’ advertisements would look even better on larger TVs, to which the brands responded with appreciative messages, creating an engaging and light-hearted banter.
Conclusion
Suryakantha Yadav’s meteoric rise in the cricketing world has made him a sought-after name in the brand endorsement space. His fearless playing style, relatability, and charismatic presence have earned him partnerships with some of the biggest brands across various industries—from sportswear and tech to finance and lifestyle.
Whether it is promoting confidence with GenX Innerwear, redefining fitness with Reebok, or bringing entertainment to life with JioCinema, Yadav’s influence goes far beyond the cricket field. As he continues to shine, his growing list of brand associations only solidifies his status as a modern-day icon both on and off the pitch.
FAQs
Who is Suryakumar Yadav?
Suryakumar Yadav is a prominent Indian cricketer known for his innovative batting style and impactful performances.
Why is Suryakumar Yadav considered a face of modern branding?
Suryakumar Yadav’s unique personality, dynamic playing style, and strong social media presence make him a highly marketable figure.
What are some key elements of Suryakumar Yadav brand appeal?
Suryakumar Yadav’s “Mr. 360” batting, energetic celebrations, and positive attitude resonate with fans.
