By tracking social media metrics such as likes, comments, retweets, shares, and repins. You can see what is working with the audience and what is not. Also, how can you tweak your strategy to get improved results?
By tracking your results on social media will make it easy to identify your high-value networks. Also will help you to prioritize your time and resources on social media. There’s no point in sharing content on social networks. If you don’t know what engagement type you are getting back. So, tracking your social media is vital that you need to add your to-do list.
Social media tool kits get handy when things come to studying your social media influence. The scale for the use of these tools is phenomenal with popular applications. And it has millions of active users worldwide.
SEMrush social media toolkit will make your social media routine and analysis easier. This toolkit is mainly made of two tools
Social media poster
Social media tracker
Using these tools, you can handle your workflow on social media from creating posts to checking the performance. Also, you can benchmark the progress against your competitors. This tool will help you to collect data from online social networks and evaluate the terms of your business. Also its goals and objectives and use the data for future decisions regarding your business.
Social Media Poster
Social media poster helps you to schedule, draft, and post your content on social media platforms. Such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
Social Media Platforms To Connect
1. Composing social media poster
You can connect to your social media profiles by choosing a social media platform. And Then click on the ‘connect’ button. This tool will prompt you to authorize SEMrush and use your account. Once you get connected to a social profile. You can add more to it from the tools calendar tab by clicking the add profile button. Now you are ready to start creating and scheduling your posts.
There are various ways you can schedule a post on your calendar. You just simply have to click on the specific day of the calendar you want to post. Your post gets automatically posted on that day unless you want to change the schedule settings in the preview screen.
After creating a post, these five different actions will be given:
Add directly to your queue
Schedule
Publish daily
Publish now
Save as a draft
After selecting any of the options you can view your future post.
Having an automatic queue system will remove the need for scheduling the publishing time of each post. You can set up your publishing time by just clicking on add to the queue option.
Profiles And Queues
In the queue, you can see all of the posts that you previously scheduled out. If you find any post that you believe would be effective to go live on different dates and times. You just simply drag and drop any of the posts to your chosen time.
While navigating through the setting you will get various slots. You can also add another profile just by clicking on the set single posting goal. And how many posts you want daily.
You must wish to see how your social campaign is going. From the published tab, you can analyze the stats that come with every individual post. Also, the filtering option offers you to filter the posts by hashtags. And then you just have to manage your drafts.
Schedule Your Publishing
From the draft, you can
Create – you can create new drafts. And enable the notification time to remind you that the post is in the draft.
Picture editing – you can also edit them, and you don’t need to leave SEMrush.
Bit.ly Integration – you can automatically decrease the original link’s length using integration with bit.ly.
Draft sortings – you can also sort the drafted posts by those having a date and time notification set with those who do not.
After sending the posts to social media. The very next step is to check your success. From the analytic tab, you can track the total page likes, new page likes, and when your users are mostly online. You can also get the info about which posts perform best.
1. Social Media Tracker
SEMrush social media tracker helps you determine the social media accounts of your competitors by comparing their achievements and engagement level.
This tool keeps checking on how many times your competitor post. And how much content they post and what kind of content they usually target. This configuration will only take 5 minutes. Just hit the new project button from the dashboard and then click set up on the tracker widget.
You Can Also Do Competitor Analysis
In terms to keep eye on the competitors, you need to add pages of your competitors. You can their domain, SEMrush will search their profiles and will add the pages it finds.
And now you have to schedule email reports. Emails can be scheduled for any day and can be sent to any email address. You need to enter the email address and sent it to whoever you want.
SEMrush social media toolkit makes social listening very easy. By engaging people in a timely manner. You start making changes to your strategy and start new campaigns. This tool will offer you to track your growth of your page. And give your engagement level for each day. I hope you understood the basics of the SEMrush social media toolkit.
Do you know where your customers are these days? The majority of customers are spending a large part of their connected time in chat apps and if we say the modern form of communication is through texts only. How do I know? Since more than a billion users are on social media using chat apps, so it’s likely that many of these are your potential customers. If you start a chatbot agency then that idea can bring your marketing business to the frontline.
Chatbots are essentially a set of automated rules that interacts with people’s queries on chat. They not only leverage the power of software or AI but also reduce the human workload in business areas such as customer service and technical support. They can be very powerful for communicating with your customers over messaging apps such as Facebook, WhatsApp, and website chat. As more and more people get accustomed to interacting with an intelligent bot, bot-less businesses will look outdated and out of touch.
What is a Chatbot Agency?
What is a chatbot agency?
A chatbot agency is a platform that performs a number of functions for you as a business and customers. It is one of the easiest ways for any business to start with a chatbot agency because it takes the pain out of learning a new platform. We can apply our experience and skills to create chatbots that not only follow best practices but also perform better than those created by amateur bot builders.
Chatbots work on an ever-increasing number of platforms following the biggest market trend. The most important thing to know here is: where your customers spend their most of the time. If this is something, you’re not sure about, we can help you discover how to create a chatbot agency. If by any chance, you’re a part of a marketing agency, then it’s important to take advantage of this massive opportunity and take advantage of the most in the landscape of chatbot agencies.
How to capitalize on the chatbot marketing trend before it becomes saturated
How to sell chatbot services without losing your marketing edge
How your agency can scale in spite of the massive new demand for your services
Why use Chatbot Agency?
Do you know what kind of features and benefits you could implement with chatbot technology?
Here’s a quick list:
Chatbots can generate massive results for your clients
Generate faster leads
Offer 24-hour customer support
Chatbot marketing perfectly complements other digital marketing services like Facebook ads and social media management
Chatbots can provide a recurring revenue stream with valuable retainer contracts
Guide customers to products that they are more likely to buy
Chatbots are an easy sell
Chatbots set your agency apart as innovative and unstoppable
Improve conversions by helping customers when they most need it
Chatbots are a perfect way to defy seasonal slumps or becoming outmoded
Chatbots are scalable
Chatbots are easy to learn
Chatbot builders are inexpensive
Take payments directly with your bot
How To start a chatbot agency?
If you want to start a chatbot marketing agency, this is a no-brainer. You already know you want to sell chatbots. Let’s pitch in with the step-wise guide to start a chatbot agency.
How to Start a Chatbot Agency?
Step 1: Decide How Chatbots will fit with your Current Marketing Services.
If you want to start a chatbot marketing agency, this is a no-brainer. You already know you want to sell chatbots. Let’s pitch in with the step-wise guide to start a chatbot agency?
For this, there are two basic approaches here:
Start a chatbot agency from total scratch
Add chatbot services to your existing marketing services.
All you have to do in this step is to make the decision that you’re going to sell your chatbots services, and visualize what it’s going to look like or create a wireframe. Creating a simple chatbot for client services can result in success.
Selecting a chatbot building platform can be a bit hasty with so much going in mind. You can’t easily total a chatbot as best, but we will advise you to choose a chatbot tool which is:
easy to use
offers plenty of services
has endorsements from notable marketers
a chatbot company that won’t go out of business anytime soon
Basic chatbot building platform
MobileMonkey
IBM Watson
TARS
HubSpot’s Chatbot Builder
Microsoft Bot
Botsify
Chatfuel
Flow XO
Wit.ai
Rebot.me
BotKit
If you want to start a chatbot agency, you’re going to need an agency plan. Buy it. Get it. Do it. While you’re just learning the platform, however, you can get started with a free plan.
Step 3: Learn how to use Chatbot Building Platform
Making your chatbot is fun, easy, and code-free! Especially for people like me who just directly run away from whenever there is a programming language. Although if you want to skip the creation process or you feel being niched-down into a particular level, then you can simply add a few elements to offer your new chatbot client a chatbot service.
The best way to learn them is to use it in your marketing funnel. The more you use it yourself, the better you’ll be able to create and provide them for your clients.
Step 4: Start a Chatbot Agency with a planned Pricing Structure
Now your chatbot agency can become a valuable marketing service, so it’s most important to determine a well-planned pricing structure that asserts the value of your product without making it costly for tentative clients. For a simple chatbot service then you can just take a minimal amount of chatbot creation fee plus a retainer fee for the ongoing service. There is an unlimited variety of chatbot services that you can offer to your clients.
Chatbot Agency Pricing 2020
First, decide a conversational designer market value.
Chatbot Agency pricing strategy and packages
Chatbot Expectations
How to create a pricing packages for your chatbot agnecy
Here are some examples:
Adding a WordPress plugin to the client’s website
Creating Messenger ads on Facebook
Developing QR Messenger codes
Sending chat blasts
Launching drip campaigns
Providing integrations
Posting comment guards
Creating custom landing pages
Live chat takeover
Adding RSS blaster
Providing bot analytics
Step 5: Launch your Chatbot agency
It’s the final call to shoot it right and provide/sell your chatbot services to existing clients. By this, you can not only pull out your own hurdles but you can also blow up your client’s business.
Before pitching onto the process and finding your niche, here are some common unavoidable mistakes that can be avoided, if someone would have mentioned before.
Most Common Chatbot Mistakes
Failing to plan properly
Making the user work too hard
Monologuing
Not offering an easy unsubscribe option
Treating your bot like a set-and-forget tool without timely reviews
How to start a Chatbot building company | Entrepreneur
The marketing agencies with the biggest successes and the highest client retention right now are the marketing agencies that are using chatbots to their maximum potential. This is a very big deal. You might know it by now that setting up your own chatbot agency is easier and more profitable than ever.
Setting up an agency that specializes in creating custom-made chatbots seems like a winning business venture.
An explainer video is a short and powerful video that captures your brand assurance. It shows potential customers what you do and why should they care about it. You need to think of it as an elevator angle in the video.
There are various types of explainer videos. You can use it to suit the brand style and objectives. Irrespective of the explainer video styles you are choosing. Your goal should be to explain your product or service while answering the questions. That what’s in it for them.
Benefits Of Explainer Videos
Explainer videos are all about making a confusing idea easy for the users to identify with and understand. There are various popular ways to take in brand information. Most of the people choose explainer videos than the type of video content.
This can be easy to get caught up in sharing the features for your service. But you need to remember that you are not making these explainer videos for yourself. Instead of explaining how great your product is, you should show how your service will help them.
Who Is Your Audience
Who’s your audience
If you don’t know your targeting people. You will not be able to speak effectively. Keep in mind that the people for a particular video might not feel the same as your entire market.
What problem will be solved by using your product or service?
How will you help to solve their problem? Address these points.
What do you want from them
Do you want them to subscribe to you? Sign up page for trial. Visit the website you have mentioned.
A well-written script is a solution to a successful explainer video. This is an important part of making a video on which everything else is built. You should find someone who takes a fresh view of your company. And Explain your video in a way that anyone can understand and support your product.
Any of the professional video companies will need to fill out a creative brief first. It will help you think about your business at a high level and will make you define the things that matter. You need to make sure you go through similar exercises before getting started.
3. The Shorter The Better
I realize you have a lot of things that you want to share with people about your business. But this video should be meant to be an overview. It should include the hook that will interest people in taking the next step.
Demand For Video Content Is Increasing
The typical rule of thumb is 150 words per minute. You must have been able to read faster than that. Also remember, you need the breathing room and the time for the message to sink. The longer the video will the less will pay attention.
Trying to keep yourself from telling everything about your service will be the toughest part. The tip is to cut down the script and make it very concise.
Nothing will ruin a video faster than poor audio. We would have the voice whose quality is fine but the voice is not clear with words. And maybe the delivery is not good. You should try to be as professional as possible.
5. Add some fun
It is important to create a video that connects with your people. But you also would have noticed, people want to watch entertaining videos.
Just adding something different in your video can keep you go long way. It actually works and people really can connect with your service or product.
You don’t know what a song can do. Music speaks emotions more clearly. It has the ability to set the tone of your voice in your video. Sometimes you will have the song in your mind. At times you have no idea for a song, you can use different tools available.
7. Plan To Launch
Most of the people get so excited about making video and forget to plan for the launch. A successful video will require these three things:
39% People Want Explainer Videos
Select video host
There are lots of options available when it comes to video hosting. Such as Wistia, Vimeo, Vidyard.
A marketing plan
What if your video will not get viral. In that case, you can take some steps to do extra for video. You can also use your blog, newsletter, email, and social media channels to share your video.
Integrate the video to your website
Various companies like to put the video front and center on their homepage. It’s upon you wherever you want to place it. It should get integrate easily with your content.
If you are thinking of making explainer videos this year. I think these tips will help you out with very basics in the right direction. It will save you much time and money. But also they will help you make a video that provides real and better results. Did you used the guide and learned along the way?
This post will cover a few side business ideas you can execute from the comforts of your home in 2020. You will be able to supplement your existing income or even rebuild one from scratch. It’s all about using one’s entrepreneurship skills and existing abilities.
Regardless of where you’re, thanks to the conveniences afforded to us by the internet, making money is no longer a constant and never-ending struggle. With the proverbial world at our fingertips, as long as you are aware of how to take advantage of the chances found in the computerized ether of the internet, you can earn money through these side business ideas, even if you’re in a tight bind.
If you’re nice with kids and know how to explain complex topics to them, you can generate a side income by teaching kids. There are several online platforms that pay well for tutoring small children.
You don’t need high-end knowledge and expertise as it’s going to be a simple curriculum. You need to follow a set of templates and course related material. If you are a native English speaker, you’ll be in more demand since modern-day parents want their toddlers and children to be fluent in English. Here are some platforms where you can teach kids:
Vipkids.com
Vipkids.com offers fourteen to twenty-two dollars an hour for teaching in English. The platform is similar to video calling on Skype.
Vipkids.com covers 35 countries, 60,000 plus educators, and 500,000 plus learners.
Sayabc.com
Another platform to teach kids, Sayabc.com pays for both hourly and minute based sessions. It offers a video conferencing platform to connect with students and teach them.
Sometimes, it’s economically feasible to get a loan from an individual rather than a bank or commercial organization. You can be that individual.
You decide the interest rates to be levied. Don’t expect people to take money from you if the interest rates are abnormally high. Start by offering small or medium level loans and establish your reputation as a lender. The aim is to build a loyal customer base and then watch the magic of word of mouth publicity.
Graphic Design
Graphic Designer
If you have knowledge about graphic designing, why not turn it into a source of side income? This one’s a great side business idea for someone who has a knack for creativity and ingenuity. There are thousands of freelancers who make big bucks through graphic designing. You can become one of them. And if the stars are in your favor, with hard work and perseverance, you can turn your stint as a graphic designer into a full-time business.
99 designs
99 designs is one of the decent graphic designing platforms where you can persuade prosperous clients as a freelancer.
Design Crowds
Design Crowds is another immediate alternative to 99 designs. It has all sorts of programs and is created mainly for graphic designs and web design.
99 designs and Design Crowds are two platforms which will help you evolve in your graphic designing journey.
Blogging is the full-time profession for many. If you know how to write well and can spare some time, why not start a blog as a side business? Blogging isn’t a path to overnight success. Nor will you start earning hundreds or thousands of dollars immediately. It will take serious time and efforts to come up with a successful blog.
There are two kinds of blogs: generic and niche specific. A generic blog doesn’t restrict itself to one topic and is generalized. A niche specific blog targets one particular domain or topic. It’s your call as to which kind of blog you want to start.
Once you have launched a blog and start seeing considerable traffic, you can enable advertising (AdSense for example) and affiliate marketing posts. To earn even more money, turn your blog into a brand.
Sell courses or content through your blog. You can perform a bunch of different stuff with a blog. Hence, a blog is a high-potential small business idea that can churn profits in the long run.
It’s all about digital presence today. Having a website is an essential commodity to remain feasible nowadays. Three factors decide the popularity of a website: user-friendliness, relevance, and design. If you have knowledge about coding and have worked with developing websites, web designing is an awesome small-scale business to implement.
Just see the number of freelancers who make a handsome amount through web designing freelancing. Use them for inspiration. Unlike earlier times, web designing is not just about knowing HTML and CSS. You need to know Javascript, Angular JS, Node JS, etc.
In case you don’t know coding at all, you have to first learn how to code. Otherwise, it’s impossible to indulge in graphic designing. Solo learn is one such app to learn coding.
Solo learn
With this app, you can learn various coding languages. You build a profile and earn accomplishments by completing different tasks. You also get a diploma if you complete the entire learning track for a language. There are games where you contend with others and earn bragging rights.
While having a computer is necessary, it’s even more important to know where to get your computer repaired if it breaks down or malfunctions. Computer repairing is an evergreen business. In case you don’t know about internals of a computer or laptop, there’s no dearth of people who know how to repair electronics. Partner with one. He or she will take care of the repair aspect while you’ll be responsible for bringing in sales.
Remember, the number of computer users outnumber the ones who know how to repair them. Take advantage of this demand-supply discrepancy and start thinking of computer repairing as a small business idea to implement.
Cleaning Business
Everybody wants their homes or offices to be professionally cleaned sometime or the other. They do it themselves which eats up a lot of time. They will readily pay for someone to clean their place. You can take advantage of this requirement. Starting a cleaning business doesn’t require rocket-science kind of knowledge. It’s more about knowing what materials are useful for cleaning depending on the requirement.
For example, you can’t use a solution that corrodes interiors. Similarly, you should know which cleaning detergents or materials may leave permanent stains if not used correctly. Here are some requirements to start a cleaning business:
• Mops and brooms.
• Cleaning solution(s) like detergents.
• Tape and cloth to cover areas that need to be left out.
If you have a knack for mixing and music mashup, you can think of becoming a disc jockey (DJ). Whether it’s marriage, birthday festivities, clubs, or concerts, DJs are in constant demand. As far as the equipment is concerned, an essential setup for every DJ consists of monitor speakers, a mixer, turntables, headphones, vinyl records, laptop/computer, and DJ software.
This side gig will take you to places once you gain experience. Start with small events, and gradually move to higher-level and larger audience festivities.
Uber or Lyft Driver
This is a nice side business to earn some cash if you have a valid driving license and know how to deal with customers. Anyone can drive, but to keep calm and hold your nerves while dealing with different customers is essential for an affiliation with cab-hailing providers.
Just like you are asked to rate delivery service boys (Swiggy, Zomato, etc.) or drivers from Uber, customers will also rate you based on your driving and other factors. The target as an Uber or Lyft driver is to ensure you constantly receive great feedback and 3+ stars.
Niche Website
Start a specialized website as a side business and earn money along with reputation. How many resources on the internet deal with embroidery on rice beads? Not many, right? Though niche domains don’t have too many followers, they have their own place and irreplaceable standing.
But the concern with niche websites is that you need to have expert level knowledge. If something is specialized or rare, it means only few gurus exist in the domain. You need to have solid understanding of the domain, and more than anything else, your experience in years and visible portfolio will bring traffic to your website.
You can review different websites on the internet. Review here includes how user-friendly the website is, its design and layout, and whether it’s beneficial or not.
There are several ways to perform your review services. You may set up a profile on the website concerned and provide comments. Or you could set up a survey oriented website where you post the review question and others tell their opinion through polls.
There are tons of categories of reviews. Some of them are Amazon consumer reviews, Yelp, and TripAdvisor. You can also setup a blog where each post is a review on something. However, you’ll have to come up with creative and intellectual ways to differentiate yourself from other reviewers. You need to show your opinions are worthy.
Invest In Real Estate
You can finance in real estate for as small as five hundred dollars. However, you need to be aware of the risks that come with real estate investment. The returns are well-documented, and you can make up to about eight to twelve percent annual return or more. This is equal to, if not more, than what you can make on the stock market.
You can modify your portfolio. Notice all sorts of properties and decide what’s in your budget. Having a foresight of the expected returns is essential so that you don’t dream the impossible.
If you scour the internet, you will find platforms dealing with wholesale and bulk purchases. Alibaba is one example. In the flipping business, you purchase stuff for cheap from one platform and sell it at a higher price on some other platform. One example is eBay.
And this business idea is known to be effective and profitable. Several individuals are making serious money through flipping.
Sports Coaching
If you’re a state-level athlete or have won laurels in some sport, you can offer coaching services to beginners. No, your aim need not be to help people qualify for the Olympics. Say, you are a good table tennis player and have won events and tournaments at school-level. You can thus help a kid or absolute beginner to grasp the basics of table tennis.
New generation parents won’t their children to be active in different sports. Take advantage of this demand. The biggest factor here is to not lose patience. Beginners ask all kinds of questions and take time get the technique right. You have to keep calm.
Transcription Services
Transcription assistance is simple to fulfill because all you have to do is listen to audio and have it written somewhere. People want transcriptions for blog posts, journalism, and naming. You can visit transcribeme.com to get an idea on how to become a transcriptionist.
This job requires attentive listening skills and proof-reading. Proof-reading because the content needs to be accurate and in sync with the audio. You don’t want any kind of knowledge or mastery to initiate this small business.
If you know about any other side business idea that’s worth implementing, do comment below.
High-quality content and inbound links are the two essential factors used by Google to rank a website for search. According to a study on Local search ranking factors, quality, and quantity of the links. These are important factors across search engine results.
So this is obvious that a strong inbound link profile holds a big impact on the ranking of the website pages. But this is also the most confusing and challenging process to complete. 41% of the large companies consider difficult for SEO tactic in link building.
Everything in SEO strategy link building is under your control. This depends on your industry’s relationships and the ability to get favor from other pages.
Hence the goal of this post is to provide you the basics of link building. Also, you will know the basic link building tactics.
What is Link Building?
It is the action of increasing the quality and quantity of links. That points to your website from other related sites. Links are the factors that help you get more traffic in two ways.
If any site is linked to you, the traffic to that website will come to your website and get to know about your service. From here you can engage and turn them into sales. A backlink from a famous business website will carry more weightage than from a low traffic blog.
Create a Link Building Team
Also if your website points to irrelevant links. Then there is a chance that you get penalized and not rank at all. The links that say references about the real world get considered to be of higher quality.
So the main thing is links from partners, customers, distributors, publications, and organizations of your area get higher weight from Google. And you should focus on these links for your business.
Before starting to link building, you need to have:
Link the worthy sites
A poorly structured and designed site is the biggest turn off for people who want to link to it. Your site should look professional. Also, you have to make sure you have a great brand website with a logo, business details, page, etc.
Link the worthy content
Just a website with certain pages detailing the products and services you provide is not enough. Products and services landing pages are the least to get a backlink.
Only when you own some kind of blog with high-quality content. People would want to link to. It is easier to build links to an information resource despite landing pages.
What Comes Under SEO Link Building Strategies
Competitor link analysis
To find out the kind of links and link building methods that work best for the business. It will be a great idea to see your competitor’s links and how they are getting them.
Today using the SEO tools you can analyze which websites are linking to the competitor website. Also what type of pages they link to and types of pages. You can make a list of your competitor’s websites along with the key pages and their URLs.
Start Building Relationships
80% of link building strategies include reaching out to people who don’t know you. It is important to know the correct way of building relationships with people related to your area.
It will be better to be friends way before you want a link than to reach out only you need help. A warm email will always work better than a cold email. Start to follow them, understanding their content, use their products, and help them. The sooner you start acknowledging them the more they will be helpful to your needs.
So putting these complications in your mind. Let’s see the basic link building tactics.
Backlinks are the easiest to use from your contact in the industry. All you have to do is inform and ask your contacts. These could be the partners, suppliers, distributors, vendors, or anyone related to your business.
Strategy For Link Building
Also if you become a member of your local/national chamber of commerce and trade associations. You can request to get included in their online member directory. If they don’t have one, you can volunteer to help to build it for the benefit of other members. By doing this you only won’t end up getting a backlink from the directory but also will build a relationship with other members. And some of them would want to link to you.
Help a reporter out(HARO) is a service that connects journalists and bloggers who work on a story with sources. You will just need to get signed up as a source and select topics that are relevant to your niche. After this, you will be getting email requests from journalists asking inputs from experts.
Whenever you see a request that is relevant to your service. You can respond to that with the info that was asked. At the time the reporter finds your response interesting. They will feature it in their story with a link back to your site.
This has been the best source of backlinks. Other similar services include SourceBottle, The Kiti, and ProfNet. If you have time and resources, you can start using these to lift the reach of your link building campaign.
Give Testimonials
This is normal that your business buys and uses goods or services from other businesses. You can contact each of the vendors helping to contribute a testimonial for their website. If your relations are good, many of them will accept and help you with your testimonial to have a backlink to your website.
If you will be featured in a trade publication will get a little difficult. It involves building a relationship with writers in your organization. To start, find writers and editors employed at key publications in your organization. Find if you have a common friend with any of them. Then request your friend to make an introduction on your behalf.
Guest Blogging
Guest posting is the way of approaching other relevant websites and engaging content for them to get published for the audience. And then after their agreement writing and submitting that content.
What Does Customer Satisfaction Contains
The websites that accept the guest posts. Also allows the authors to provide their bio below the posts. The bio can include the backlink to your website also.
Additionally, as long as that is relevant and natural. You will get the freedom of linking other web pages from the post that you are submitting. However, for putting guest blogging to your work. You will need extremely high-quality content.
Resource page link building depends a whole lot on the type of your business. You will need to find collections and the listings relevant to your expertise. Request to get added to the list.
If you have an SEO software product or a keyword research tool. You can create or submit a profile on sites such as ProductHunt, GetApp, Capterra.
You can also search for blog posts and other pages covering the collection of all the products in your category. If you have a local business, get signed up for sites such as Yelp, Thumbtack, etc.
I know that link building is tough. You have to spend countless hours trying to build links. But some point you were not able to convince anyone to link you. But you should not take shortcuts by buying links. You need to focus on long term strategies. This will ensure that you will be doing better in Google.
And if you are struggling while building links. You can use the above-mentioned ways. They will work well. Also, you will notice results after a few couples of days.
You must have seen many companies which give you an option to buy their “premium memberships”. However, every company calls it with another name for their VIP plans like “Amazon Prime”, “Zomato Gold”, etc. These are customer loyalty programs that reward customers and encourage them to bear additional purchases. There is a series of reasons to do that. Such customer loyalty cards increase sales without compromising marketing budget. Here is why you should provide membership perks.
According to some report success rate of selling existing customer is 60-70% but at the same time, the success rate of selling new customer is 5-20%. Hence, you should focus more on your existing customers to generate higher profit with low cost marketing. In this post, we are going to reveal them all and help you decide whether you should also have VIP memberships or not and how to create A VIP Program for your small business.
When people buy VIP membership in your service, they feel special. It is because, of course, you will provide some special service to your VIP members. If you have a restaurant, you can provide free home delivery, special booking, special treatment, etc. to your VIP customers. It will make them feel different and special.
Permanent Customer
When people will feel special, they will end up becoming your permanent customers. Also, if they have a VIP membership, they will come to you, at least till they have their VIP membership is valid. Moreover, if you can initiate the automatic renewal of their membership, it will be great for your business. I hate Amazon Prime but I still don’t quit it’s membership because I think Rs. 120/month is not a big deal and I don’t have to pay manually its fully automated system.
Reward System
Reward System
You can provide a reward system in your VIP membership. You can give them points on buying something particular or discount on bringing another VIP member. Furthermore, you can test your new service or product by providing points to the VIP members on using it. You can ask for their reviews and make changes accordingly. Moreover, provide points on a particular number of purchases, it will increase your sales.
Increase User Base
As people will share their code and bring you more people to get rewards, you will acquire more customers. It will eventually increase your sales. However, please don’t overdo it if you don’t have enough funds. Customer loyalty program ideas help a lot in building your customer base.
VIP Cards
VIP CARD
If you provide customer loyalty cards to your VIP members, it will be great for marketing. Most of the humans are social animals, and they like to show off. Most of your VIP members will show their VIP cards off to others. It will be great for your marketing. Also, when your VIP member will see their VIP card, it will remind them about your service. They are more likely to come to you if they see something related to you again and again.
Customer Loyalty
I’m not buying Netflix’s subscription only because I already have Prime’s. Even though I know Netflix is much better and I hate Prime, I use Prime. It is because, somewhere in my subconscious mind, I have become loyal to it. I don’t want to hassle again to register and buying some other service.
In one or the other way, Prime has made me a loyal customer. Just like me, other people will become your loyal customer and will think a lot before going to another service. And after thinking a lot, if they are lazy like me, they will end up compromising. Unless you give a terrible service, they will be your loyal customers.
Exclusive Sales
You can provide exclusive access to your new product to your VIP members. It will make them feel more special as only they will have that product. Also, you don’t have to worry about the stock. It will be out if your customers are loyal enough. However, analyze your customers first and provide a good exclusive product or service.
If you have a restaurant and exclusively selling a new phone, it will be disastrous, because people come to you for food. Or if your exclusive product is out of fashion as if you are exclusively selling a feature phone or even an old-style smartphone (with bezels), no one’s gonna buy it.
Customers always trust more on their peers and they love to engage with them. Thus VIP Membership program will give you an opportunity to build a community forum where people can share their positive or negative feedback on the same platform. It will help you to make your product or services better.
Should You Provide VIP Membership?
Membership Tier
Although VIP membership is great to have in your business, it depends on the nature of your business. If you have a car showroom, there is no point in giving VIP memberships because people don’t buy cars every day or every month. Whereas, if you have a grocery store, you can provide VIP membership with services like free home delivery and that the customer can give you their grocery list so that they don’t have to waste their time in choosing their stuff, etc. This was just an example. Create your ideas and use them in your VIP memberships.
However, I don’t have to repeat the points of importance but VIP membership work. Your customers cannot go to your competitors until their VIP membership get invalid. Please check your service’s nature if it is compatible with VIP membership or not. Also, you can even lose your other “non-VIP” members if you give stupid service in your VIP membership. Think a lot and then decide on every aspect of your business. Consider it your baby, because it is. Your business is not just your effort, many people, directly or indirectly helped you a lot. So take every step carefully. Do you have a VIP membership to any service? Please comment down below. Also, share this post with all your friends.
Saas is growing daily in popularity, this means that the competition is increasing drastically. Also, Ubbersuggest says the keyword “SaaS Companies” receives around 3,600 searches per month in search engines.
In this competition, a strategy for search for engine optimization is important. So that users can find your organization online.
In this article, we’ll see different solutions in which SEO can help your SaaS company. In succeeding, growing, and staying ahead of your competitors.
What Do You Mean By SEO For SaaS Companies?
SEO is one of the popular marketing strategies available today for a good reason. It provides great results for companies that operate partially or fully online.
SEO is the process of improving your website. So that it shows higher search engine results. This is very important to be a leader in your industry.
Services Of SEO
Most people don’t click beyond the first page of search results. The first five organic results on any result page estimate for nearly 70% of all clicks.
Different techniques offer SEO to work as a strategy. This consists of Keyword Research, Content Creation, and User Experience.
There are three SEO strategies You Should Take Into Consideration
1. On-Page SEO
On-Page SEO includes elements of your SaaS website’s pages. These concerns elements such as the title tags and meta descriptions. This shows up to the search results and also the keywords that are in your content.
The three-step SEO strategy for the SaaS company focuses mainly on On-Page SEO.
2. Off-Page SEO
Off-Page SEO for any organization centers on the links. Whenever other sites add your link to their content. Then your website gets boosted a little more.
Links are an essential part of getting your SaaS site at the top of the search results. But this will not be easy to earn. This will take a lot of time and effort in adding your links to other sites. So you might need to partner with some experts out there.
3. Technical SEO
Technical SEO could be the trickiest part of the SaaS company’s strategy. Using technical SEO, your site will work properly. Also, it can crawl by search engine crawlers.
Some of the technical SEO elements the organization should look for. They are page speed, responsive design, broken links, and site security.
See, there are various channels and strategies out there to drive SaaS growth. Facebook, Podcasts, email, Reddit wants you to spend on your marketing.
The Marketing Funnel
So why use SEO?
The answer is very easy. Content marketing and SEO are the main pillars for having a feasible, expected, and expandable growth of your SEO strategy.
Let’s understand it more deeply:
1. SEO Scales Exponentially
Inbound and SEO marketing are generally the most feasible and expandable approaches to SaaS growth.
The results that are generated from SEO compounds over time. A well-executed SEO strategy grows exponentially in targeted traffic. This can be then turned into leads and customers. This traffic is expected.
The number of people who search will vary daily. You can approximately predict the traffic.
2. SEO Reduces Dependency On Paid Marketing
However, paid channels could be effective as a SaaS company entering the growth phase.
Most of the time, the cost to gain a user using the paid channels will go up over time. This is because as you exhaust the users that are likely to convert. When new competition enters the market and people bid using paid channels.
This is why SEO can be a smart long-term growth strategy. You need to detach yourselves off of paid channels.
Like other marketing strategies, SEO cannot function in a vacuum. But beyond SEO you will need additional marketing strategies that capture and convert that traffic to actual customers.
The traffic generated through SEO powers other channels and strategies. Such as driving email subscribers and filling the retargeting funnel.
How Does SEO works For SaaS?
1. Decides Your Most Valuable Keywords
Before you start an effective SEO campaign. You should first note down your most valuable keywords. These keywords are the will be targeting your user searches for most and ones you want to rank.
SaaS Growth Strategy
It is important to know that some keywords are easier to rank. Long-tail keywords are much easier to rank. This is because they are more detailed and are used to a smaller group of people.
2. Creates Effective Content Around The Target Keywords
After deciding your most valued keywords. This is the time for creating your content. Content is something that ranks in search engines. Hence this is the important aspect of the SEO campaign. The SaaS company’s optimized content helps move users through the buying funnel.
The purchasing states of buying funnel consists of:
Awareness
Interest
Desire
Action
However not every user uses the linear path to make a purchase. This is important to create content that contains every stage of the buying process.
At top of the funnel, if you want to prove that you are an expert in your field. And also get your familiar people with your brand. Blog posts will work best for that.
At the bottom of the funnel, you need to convince your customers that your service is best. Also, this is trusted by other consumers. Customer testimonials are better at this stage.
There are few more options while creating site content for your SaaS company’s website.
Going for general content creation for your SaaS SEO. you can create a blog for that. A blog will provide information to the customers that could come from a different point of view.
You can also add article pages where you will give your information about products or services. You can also add images, infographics, videos, gifs, and other elements.
3. Ensure To Give a Great User Experience
When Google puts pages to rank in the search display. They make sure that they are serving the informational content about any search query. But they also want people visiting that page to get a great user experience.
User experience is the way users navigate your site to find what they are looking for. How easily they got and how much time it took. This leads to offer an easy to use a navigation bar that guides everything.
Content Marketing Vs Paid Channels
This is important for your bounce rate too. This also helps Google to determine how pages should have ranked. Your navigation will gradually decrease your bounce rate because this can help you to guide users.
If the graphics, images, and videos are also there then its best. Because it keeps the user’s attention. This can increase the time to spend on-page. And prevents the users and get bored with content and move to another page out of frustration.
At last, the process for building a successful SEO strategy for SaaS Company. Is Ultimately SEO just one channel and one strategy. Scaling incoming targeted traffic to the site is the engine that drives the company forward.
And this makes SEO the most critical strategy for dragging more number of buyers to your site through the funnel. Creating constant traffic from search is an important investment that will pay off exponentially.
This post is dedicated to the domain of life insurance, the different types of life insurance, the way these instruments are sold, and several other points. India had about 328 million life insurance policies in 2019, so it’s a pretty huge business that one needs to understand and be aware of.
Several immediate and unexpected aspects arise in our existence. We might pass away due to a tragedy or some ailment. But there is one aspect we are hundred percent sure about: our existence will cease at some point for sure.
Insurance is a commodity formulated to empower you with a criterion of safety, at least financially, should a catastrophe happen. A life Insurance is precisely planned to ensure your dependents are financially secured in your absence.
A life insurance is an agreement between an insurer and a policyholder in which the insurer pays a financial reimbursement to the appointed legatee upon the loss of the insured. To put it in simple terms, you spend a sum of wealth called “bonus” to the insurer and when you depart, your beneficiaries—usually your immediate family members—get a lump sum of fortune known as “casualty help”.
You should buy a life insurance if one or more individuals depend on you for financial aid and sustenance. For example, your kids or your aged parents. Even if no one depends on you, a life insurance is no less than a savior in case of accidents and emergencies.
How Does The Insurance Industry Work?
How Does It Work
If you go back to the days of tribes and ancient people, there was extensive diversity in occupations and tasks. Some people in the tribe were hunters while the others were blacksmiths and agriculturists.
All of them had various roles. The objective of the head of the tribe was to guarantee that the whole tribe was comfortable, conserved, and maintained if anyone in the tribe left for whatever reason.
When the tribes became bigger, they moved into different areas and built nations. The rulers of those nations would have a treasury to safeguard the community. The fighters had to be protected. In case if a soldier didn’t come back, then the treasury would help in sustaining the bereaved family. As the society continued to grow, the administration had difficulty regulating the treasury. There were a lot of inefficiencies and the solution was to privatize these investments.
One of such enterprise formed was insurance. Safety and security are major wealth that the community had to preserve and ensure for all.
Insurance is a pool of wealth from which amounts are paid out to people in need. The insurance industry will investigate lawsuits it feels are not profound; hence, the following points are significant when it comes to insurance:
Appreciating the documentation.
Understanding what is hidden and what is not concealed.
Meeting the monetary consultant or inter-generational planner.
The insurance industry neither very tricky nor modest because it has evolved over a thousand years. There are different kinds of insurance segments one can use depending on the requirement:
If you pass away, your family will need revenue safety.
In case you fall ill, the house needs income protection.
When you retire, you want to have a constant income.
When your children go to the institute of their choice, you’ll need money to finance their education.
These are the four essential sectors where the insurance pool of cash is used. There are several other categories of insurance like medical insurance, car insurance, travel insurance, etc. These insurance agreements function on the same laws but the only difference is in the probability alteration. If your premium is elevated, it means you have a greater probability of something going wrong.
Types of Life Insurance
Types Of Life Insurance
These are the common life insurance models available:
Term Life Insurance
The most common type of life insurance is the term life insurance. For one, it is a remarkable, real-life insurance death privilege. It can be employed to maintain your family and settle obligations.
It may not be decent for a lifelong policy. You can purchase a term for a certain duration such as 5, 10, or even 30 years. It’s prohibitive for properties.
Most people decline their term scope about retirement time as the taxes are pricing them out of their agreement. The term has no bonuses or currency value. Once you resign from paying premiums, all history premiums are lost. They are gone. You must nearly starve to get a windfall. You never own a term insurance. It’s more like renting. You quit spending rent. You certainly don’t have anything to exhibit for it.
One of the vastly prominent explanations is when you are inexperienced; and it’s reasonable. And you have a new family term to ensure your family will be able to sustain itself in case of a catastrophe or a loss. Presently, approximately one to two percent of all term programs ever end up spending a death help which is why it’s somewhat reasonable.
The opportunities for a 20 or 30-years-old’s death are in the company’s favor. By the moment you loathe your 60s and 70s, term is incredibly important. It’s usually lowered because of the expenses and it’s not usable because of nature issues.
Universal Life (UL)
This is another type of insurance. Universal life appeared in the 80s. It was formulated to assemble significant money and assist in counteracting the expense of safety. The bonus is composed of two portions. You have a security portion for the casualty help, and then there is a savings basis or a cash value part.
The demise benefit is concealed by term insurance. It’s not the inexpensive term insurance publicized on the radio. It’s a relatively rare term insurance. You can purchase a term in increments like 10 or 20 years. In a universal life insurance, the phrase is known as an annual renewable duration.
The opinion with UL is that you overpaid on the dividend and the abundance goes into a cash-value summary. Those budgets get collected in what’s called interest credit, based on the new interest rates at the quantity.
The confidence was the currency value would rise and as the tax of the term insurance improved ,the cash value would enable offset those costs. If there was adequate cash value at some juncture, the income on the currency value would or hopefully help pay the premiums.
The downside includes the cost of security. It had no lid to it. In another statement, the insurance industry could boost the term tax and the cash value would be consumed relatively soon. By the time people resigned, the cost of protection would have escalated. The cash value wouldn’t hold up with the costs.
Now when that happens, you’re confronted with either reimbursing the dividend out of the bag (which is massive) or forfeiting everything. Many ancient duos could not pay for the elevated premiums and those strategies lapsed. There are three examples of UL:
A fixed universal life has the income rate ridden. Each year, it’s charged an interest rate and is diversified on the established economic setting. This type of UL is deformed as the expenses overshadow even the probable profit.
Variable Universal Life
This type of UL takes the cash value and virtually lets you subsidize it in mutual funds labeled sub-accounts. The problem associated with variable universal life insurance is that the danger of the market is on you. If there are casualties, they immediately influence your cash value.
Secondly, the administration fees taxes for a variable policy are awful. It’s not extraordinary to remember three to five percent each year just in payments. This can devour currency value and probable recoveries. If you possess failures and also subtract the fees and cost of insurance, many of these agreements prove to be a crisis.
Each year, it becomes more costly. Variable UL is one of the riskiest agreements.
Indexed Universal Life
This one is relatively new. The main claims were published in 1997. The beliefs are nonetheless term insurance and a cash value element. There is disparity in how the money value is charged. The insurance firm seizes a quantity of the interest it reaps on its portfolio.
It sells alternatives on an inventory like the sp500. The impression is that you can partake if the call climbs but if the need goes under, you can’t miss your fortune in variable UL. The basis that your wealth isn’t certain in the market is the purpose why your wealth shouldn’t be destroyed.
The real difficulty with the indexed UL is the outrageous market rescue forecasts that many dealers use. You should never divulge a pattern that exhibits more than 4%, but some are utilizing 6-9%. Those recoveries are mythical and uncertain.
Whole life is the former of all protection. It’s pushing about 200 in longevity and still going around. The largest disparity is you can occupy a whole life policy. You can expend it. The distinct difference is how the insurance is expended; with each bonus, you occupy more and more of your loss benefit.
It’s not term safety. It’s the mere strategy that truly isn’t term insurance. The expense of insurance is more valuable than the term, and it’s the tariff you will remember your whole life. It does not give rise to short-term desires. Most whole life agreements are formulated to be occupied in some sense.
How To Sell Life Insurance?
How To Sell Life Insurance
As an envoy, you comprehend how difficult it is to defend life insurance. It’s not every day that you expect consumers walking beside you inquiring about enrolling in a life insurance program. And if the buyer did so, the probability of them being insurable is tiny or slim to none.
To be prosperous in this enterprise, you have to labor nights and weekends. You need to be assertive in admitting your customers understand that you sell life insurance. Unfortunately, there is a huge organization of dealers out there that are spoiling the credibility of insurance agents.
If you are a dealer and you reach a specific juncture where your client is prepared to sign, they hurl a curveball at you and say something like, “I need to think about it.” And then you never hear from them again. It’s not easy to sell life insurance policies.
They may declare the agreement is too elegant. “Let me talk with my family” is a decent acknowledgment, but it’s usually an excuse not to acquire the agreement. These are the general reasons behind clients not purchasing life insurance:
Unaware.
Uninformed.
Lack of significance.
Lack of essential.
Unware
Often, there’s no rhyme or explanation as to why people are discussing life insurance. It only occurs if it transpires out of normal discussion. Many moments, clients are just ignorant of what you can equip them with. Make them realize what you propose, why you perform, and what you will achieve.
You are expected to conclude your objective. Let them understand that you’re here not just telling them about their vehicle insurance or health insurance. You’re here to let them know about about unprecedented events.
Perhaps there is an economic purpose that they are required to maintain. Whatever it may be, you should make them realize that you raising their consciousness.
So many misunderstandings are out there about life insurance. Clients see life insurance as an expense and that’s just a difficult debate that life insurance agents have to propel against. The only way to dispel the misunderstanding is by inquiring them about their belief on life insurance.
If they confess that life safety isn’t for them, give them the space to discuss more about their posture on life insurance. You can educate them after you conclude where your prospective clients presently stand.
Lack Of Value
Clients may see life insurance from their family standpoint but not for them. So you have to unearth the necessities of your clients.
It’s asking a hundred questions if you need to discover and comprehend your client’s circumstance. You will be able to suggest a decent life insurance policy for them, and they will see the importance in the agreement. So create value.
Lack Of Quickness
Your clients don’t discern that there is an urgency to buy life insurance. No one thinks of a life insurance until a triggering incident occurs. Perhaps a family partner passes off or they’re analyzed with high blood anxiety or something along the lines which could influence their insurability.
So what is your job as an agent to build that urgency? Let them understand that there is no way a reasonable moment than today than to obtain the policy. Or, at least go through the underwriting method to detect if they are as strong as they stare. You have to make them understand that life insurance is an instrument they need to pay for today.
A cleaning business is highly profitable and can churn massive money if done right. This post tells you what is to be done for starting a residential/commercial cleaning service.
Cleaning is a challenging task in most households. It can become tiring and tedious, right from making the bed to tidying up the carpet. The problem is particularly with individuals who work and are too exhausted to take up cleaning at the end of the day.
Most of us would joyfully hand over the cleaning job to an expert cleaner if given the opportunity.
This huge demand for proficient cleaning services has led to a meteoric rise in the number of cleaning businesses. As a result, the chance of succeeding in this vertical is quite high provided you establish one correctly.
Starting a small-scale cleaning business doesn’t require any degree; the knowledge comes on its own as you spend more time running a cleaning service.
The budget varies depending on the scale at which you want to start a cleaning business: residential or commercial. Most companies tend to start at the residential level and then transition to a commercial scale once the the systems, employees and a thorough understanding of the optimal cleaning procedures are in place. Companies offering commercial cleaning services at a large-scale are making millions of dollars in revenue every year.
On the residential side, you’re looking at some basic permits and licensing depending on the state and the entity you want to start your cleaning service in. This could range anywhere from $50-$200 to get going. Basic insurance requirements range from $500/year to $3500/year if you are starting out. It depends on how many employees you have in your company.
The basic cleaning materials in products could range anywhere around $200-$600 based on how inclusive you want to be, and how much you want to cover right away. Initial advertising expenses would be around $300-$200 for a basic starter. This includes marketing materials like business cards, flyers.
The entry barrier is pretty low on the residential side of cleaning services. You could be looking at a few thousand dollars to get going depending on how intensive you want to be.
If you have the cash for add-ons, you can have a customized vehicle (instead of a plain, old van) and what not. Just like any other business, you bring in revenue, grow your business, invest in upgrades, and repeat.
The next step is choosing the right structure for your cleaning business. The two basic business structures common used for a cleaning business are sole proprietorship and LLC. With proprietorship, it’s cheaper and easier to get going. It’s less complicated when it has to do with taxes. Your income and liabilities are tied directly with your venture.
So if something happens to the company or it’s funds, you will have to bear the consequences. If you go the LLC route, there is a shield around the corporate entity that separates you from the entity. Thus, the company related liabilities are limited for you. The business has a separate bank account and separate income.
Taxation Of Your Cleaning Business
Understand how taxes work. The manner in which taxes are filed differs for LLC and sole proprietorship. In LLC, it becomes a bit complicated at the end of the year. You can either do the accounting on your own or hire a professional accountant to take care of the books.
No matter what, if you’re running a business, having an accountant review your books and the year-end process will save you from headaches. If you have a good CPA (certified public accountant) to help you with the finances of your cleaning business, nothing like it.
Owning a business with unique names and tag lines stand out and sound larger than they are. It helps a lot in the long run. In order to find a good name for your business, brainstorm around possible names that reflect your cleaning services’ mission. Look up on the internet if you don’t have anything to start with.
Come with an initial list of possible business names. After some time, look back at your list and cross out the poor ones. Ask friends and acquaintances to review the remaining names, get some feedback, and then finalize on one name which resonates with your cleaning business’s objectives.
Organizing Your Finances
You need to have a business bank account. In order to get a business account while operating a LLC, you need to register for an EIN on the government website. You will also need your articles of incorporation which you will get after setting up the LLC.
If you have a bank account throughsole proprietorship, it will be under your name like any other bank account. However, it’s important to separate your individual bank account from the business. This way, you will have an easier time tracking expenses, analyzing income, and understanding how the business is functioning.
Getting a business credit card is important; that way you can get the cash rewards. The next thing is a credit card processor. The easiest one to set up and use is “square” and takes 15 minutes to set up.
You don’t need a large insurance plan you are setting up the cleaning business on a residential scale. But getting a bond and basic general liability insurance is essential. A bond is useful if someone pays for a service and doesn’t receive that service.
A bond is like an assurance to the customers. Some customers like to see that the cleaning businesse they employe provides a bond. This isn’t a requirement in every state. A bond is recommended because it helps in landing in high-paying and picky clients.
With commercial cleaning business, a higher level of insurance and bond is required.
How To Start Cleaning Business In India
Supplies For Your Cleaning Business
The sky is the limit when it comes to purchasing supplies for your cleaning business. If you have the cash to buy high-end, high-quality materials, then go ahead. If you can’t, no issues! Purchase a few supplies while you start out, but don’t compromise on quality. After all, you will be using these supplies day in and day out. It’s not like the broom in your house which you use you know once a day or once in a week.
Here is a list of items that you need (at the very least) to get your cleaning business started. The list may be altered depending on the type of cleaning services you offer:
A cleaning uniform with pockets.
Window cleaner.
Paper towels.
Clothes.
Latex gloves.
Duster.
Sponge.
Scrubbing brushes.
Vacuum disinfectants.
Sponges and scours.
Yellow sisters.
Microfiber cloth.
Mop.
Bucket.
Dustbin and brush.
Protective gloves.
A little plastic caddy to carry supplies.
De-greasers.
Oven cleaners.
Bleach sanitizer.
Laundry detergent.
Do not compromise on the quality if quantity is beyond your budget in the beginning.
For residential cleaning services, companies either charge an hourly rate or flat prices depending on the size of the home. Hourly rates are super simple. With an hourly rate, the customers not going to screw around on the price.Hourly rates for residential cleaning ranges anywhere from $40-$100. If you are looking at flat rates, it varies wildly.
The range depends on the frequency, type of cleaning required, and the size of the home. If it is a one-time cleaning, then bump up the flat rate price by around 35%. If it is an intensive clean, then increase the price by around 80% because of the efforts involved.
Successful companies take assignments on both residential and commercial scale. In case of commercial cleaning, you either charge on the hourly rate or depending on the square footage. Hourly rates fall anywhere between $40-$100 an hour for basic cleaning services. If you offer deep-clean services, special cleaning, or anything to do with hazardous materials, you could be looking at 50 per cent to 100 per cent more depending on the situation.
In order to be in the higher end, you need to offer the best cleaning services. And that means delivering the best in value cleaning options, different types of packages, a dedicated customer service to assist clients with any queries before and after the cleaning assignment, and so on.
The opportunity lies in the art of mastering customer retention. So if you do little thing like leaving a couple of chocolates on the bed, leaving a thank you note on the countertop, these customer service gems help in keeping new clients and work as free advertising at the same time.
Marketing For Your Cleaning Services
Marketing Of Your Cleaning Services
The famous one is offline marketing. So many people are spending their money on online advertising and ignoring offline strategies. However, the power of offline marketing is astounding. And how do you execute offline marketing strategies? By completing the cleaning assignments on time with excellent results. Happy clients will play their role through word of mouth publicity.
Little service gems will give them a reason to talk about your cleaning business. And that is the objective of a successful offline marketing campaign. It is pretty cheap when you compare it to how much it costs for one-click on Google, Yelp or Facebook.
Another form of offline marketing is flyering. Getting a creative business card and distributing it door-to-door in a decent neighbourhood is essential fir finding new clients.
To maximize your offline marketing reach, you should get in touch with real estate agents as they can tell you about people who are shifting houses. Moving into a new place means a potential cleaning assignment. Apart from this, target neighborhoods with substantial number of residents. Greater the homes, greater the chance of securing a cleaning job.
There are a few ways to do this. Some are time-consuming but are more effective. Some take less time but are expensive. So a great way to advertise online is with content marketing. Now, it takes a lot of time but if you put in the time, it will be worth the effort.
Share your cleaning success stories online by writing blog posts/articles and putting up genuine testimonials with rave reviews. You can also add videos for each article. Do you know about common pitfalls when it comes to cleaning one’s home? Share it online! The aim is to rank high for organic searches on Google, Bing and other websites. If some searches for cleaning services in the location you function out of, your business should appear at the top of the search results. On-board SEO experts, content marketers, and writers to increase your ranking. Your digital presence must be strong.
Positions you as an expert in certain cleaning techniques and sub-domains. If you can clean stains that other cleaning business just can’t get rid off, your customers should know. Like any other business, you need to specialize in something to stand out amongst rival cleaning businesses.
It allows you to charge a higher price, get better clientele and build business organically online. You can run online ads on Google, Yelp, and Facebook. There are so many people running ads for the exact same thing as you, who are constantly trying to outbid you. The competition is enormous.
Content marketing isn’t the only way. You can sell DIY materials online so that people can handle minor cleaning hassles on their own. Start a weekly newsletter on cleaning tips and tricks. And use online marketing to expand your geography. Functioning out of a couple of locations won’t bring in much revenue. Create business pages on Facebook, Twitter, and other social media platforms so that people can contact you through various mediums.
You will find that there are certain customers that take up all your time, money, and energy. And it’s hard to make profits out of such people. On the other hand, there is a section of consumers who pay on time, pay more than the other customers, and are cooperative. Focus on this group and build a trustworthy customer base before thinking of expansion.
Focus on that key demographic that earns you the most money and fire everyone else.
This goes the same with your employees. Get rid of employees who slack off or those who are dragging down the company. On the other hand, encourage the few people who want to see the business succeed, who do great work. So focus on them and nurture such employees. Make sure they are appreciated and understood.
Hiring The Employees
Hiring the right employees is essential to creating a successful cleaning business. If you end up hiring employees and not being a solo enterprise, there’s a lot you need to know on how to hire people, how to take care of them, and how to get rid of the poor ones. So spend a ton of time for finding the best people. Go for those who have some prior experience in the cleaning segment. Hire a few newbies as well so that you can train them to meet the business’s objectives.
Your employment advertisement should detail everything you want in the employee; say things like, “we’re looking for someone who is available these hours, who is extremely reliable, and is comfortable in being in people’s homes.” Whatever your requirements are, mention them.
Put the instructions on the application process. Remove any kind of ambiguity. If you plan to take a video call interview, the instructions should outline the conferencing app you will use.
Vet through the submitted applications carefully. Look for the answers because you will find a lot of people leaving certain sections in the application blank or having a snarky response to some questions. Put those people aside to remove the rotten apples. And then interview the remaining ones to your heart’s contentment.
You may not consider Facebook as new and advantageous anymore. But you can’t deny the fact that it is popular. There are almost 2 billion-plus active users.
This is not surprising that many people are trying to earn money using Facebook. With this much potential audience, it makes good sense. However, this can be tough to stand out from crows and make money on Facebook.
Facebook works using 4 steps which decides which posts the person will see:
Inventory – it examines all the recent shared things and the pages following.
Signals – it looks at the whole range of signals depending on the user’s past behavior.
Predictions – the signal specifies about users’ reactions towards a particular story. Will it be shared or ignored?
Score – the algorithm creates a relevant score for each of the posts considering the signals and predictions.
Whenever Facebook assembles a user’s feed. It only will show the posts having the highest relevance scores.
The only reason why Influencers are successful on Facebook. They already have followed the process for building a large following. You need to build up your proficiency by sharing a string of excellent posts. That includes interesting links, images, and updates.
To get the success you need to build up an area of your interest. Where you will be recognized. While businesses choose to use influencers to market for them. They will also want to have their presence on Facebook.
How To build audience
The main goal of your Facebook page should be to offer a place. Where people will get to know you. If they liked your content, they will automatically respect you. This will result in gaining trust from them. And lastly, your followers will be happy to but something that you offer.
Facebook has this much potential that it can earn up to billion. The Indian startup was first started on a Facebook page. This later become the startup sharing news article in 60 words.
To get started to earn money from Facebook. You need to create a page. And follow this further guide.
Step 1 – Find a niche
You need to be clear that you want to make money from the Facebook page. And for that, you must know the importance of a niche. This will decide your interest in the topic.
Such as an affiliate marketing page will create a reasonable earning from websites like Flipkart.
Earning using a Facebook page is not a short period of work. It is a must, you have a basic idea about this field. This way you can create content for your followers and inspire others.
Step 2 – publish fresh content on your Facebook page
You should start sharing new content. The content should be something that people like to see. It is said that Facebook pages have low organic reach. People will often forget if you are constantly active.
You must be ready with pre-written content. You need to schedule your posts. This way if any chance you are busy, you can still run your page. You can schedule social media posts with apps like Buffer.
Step 3 – Try to make a relationship
In any field building relationships is essential. You will get your first money through collaborative promotions or sponsored posts. Also, you can earn money by posting links to different brands.
You can put the product links in the link box. Also, offer some kind of discount on the product. You can also use the affiliate link of any eCommerce site. Attach a coupon code (not necessarily).
Facebook monthly users stats
Your followers will buy the products from the link. And you will get money through this process. You can use the paid links on Facebook from any of the sites. Such as Amazon, Flipkart, etc. Any of then providing commission on their earning. You can also involve any influential page to promote your page and that offer.
3. Earn While Being a Freelance Facebook Marketer
You can earn up to $50 per hour by being a freelance marketer at Facebook.
Analyze Facebook statistics. You need to predict the data analysis. That is which type of posts would work on which day.
You can only be successful as a marketer when you will be able to measure the statistics. Like any other apps, Facebook has also its analytics for pages.
You should have the ability to create marketing strategies and decisions. A successful marketer will know the results of a particular campaign at the end of the month.
You should have the ability to create Facebook-friendly content. You must know the type of content that will work in a situation.
You can also earn while being an Influencer with a normal profile. If your posts get decent likes and comments. Then becoming an influencer can get you money from Facebook.
Also if you have a large amount of following. And you love to interact with them. Then you will just start earning money by signing up. Through an influencer account on blogmint.com or any other tool.
Become Facebook influencer
After signing up, you will have to fill a form where you will have to enter the profile info. You can choose the price as an influencer.
5. Earn Through Facebook Apps
You can also earn money by developing Facebook apps. You can develop a Facebook app. In your particular app, you can earn money by applying for banner ads. You can sell your services or products. And also for other gaming companies such as Zynga, PopCap, etc.
You can also earn by selling old Facebook accounts. At very first, it became a trend to make more than one account. But today marketers are buying these accounts for their promotions. Facebook considers more to old accounts. However, you can sell the old Facebook group or page. That has a good number of people following.
You can create a Facebook group. Try to create a group with 10k+ members. And also a good engagement in the whole group between members. You have to keep the members engaged with relevant questions, blogs, posts, polls, etc.
You can also earn using paid surveys, sponsored content, selling your product, or service. Or you can try affiliate marketing.
Earning money from Facebook is a little sensitive. Facebook does now offers an organic promotion to larger followers. But the solution is if you keep your followers engaged through your content or service. Then you can get the organic reach to a larger extent.
Yash Raj Srivastava
