Business travel is a term used to indicate travel that is carried out for doing business with someone else. It includes traveling to another branch of the company, traveling to another location to visit business partners or suppliers, traveling for a business event or conference, etc. The business travel industry provides more than $1 trillion to the global economy. The habits of employees and their expectations related to business travel are evolving.
Let us discuss about business travel management trends. This business travel market is getting more attention from many businesses in the travel industry because the cost is borne by the employer but travelers often spend more money on their travels. According to Certify, businesses spend about 21 percent of their total business travel budget on meals and 13 percent on accommodation.
The advancement of technology and the fluctuations of the global economy have a significant effect on the travel policies of all businesses, large and small. Smartphone has changed the method of searching, booking, and paying for travel. Automation, artificial intelligence, and machine learning have made it easier and faster than before for business travelers to plan and book trips.
Business travel management trends
Some important business travel management trends are given below.
1. The Internet of Things (IoT)
The IoT is the appliances, devices, and other things that can send and receive data by using internet connectivity. Smart energy meters, smart speakers, and smart televisions are examples of IoT devices common in households. The business travelers want the same from hotels. Hotel guests expect IoT devices that enable them to remotely adjust the heating or use voice commands to get information. Also, hotels can offer seamless check-ins, rooms that can be unlocked through a smartphone, and automatic payments.
The travel which combines business and leisure activities is called bleisure travel. It is primarily business-driven, but the traveler spends time to see the sights and engage in other leisure activities during their travels. Research indicates that it is growing. Â In fact, according to Expedia, the trips which extended for leisure purposes is more than 40 percent. According to a report by SAP Conquer, the generation who makes most bleisure travels is millennials. It contains 38 percent of the total people who take pleasure trips.
The habits of employees and their expectations related to business travel are evolving
3. Virtual reality
Virtual reality came into the mainstream in recent years. The travelers expect it to further disrupt the travel industry in the near future. According to the research of the DCC Forum, 79% of business travelers think virtual reality previews to become normal within 10 years.A business traveler is able to use virtual reality previews on the website of the hotel or other booking platforms of the hotel to gain a clearer idea of ââwhat your hotel looks like. VR tours are also suitable for showcasing the amenities such as conference or meeting rooms, so travelers will get an idea of ââsize and layout.
4. Personalization
The airline industry is very effective in capitalizing on the personalization needs of business travelers. They realized that if these travelers are treated as individuals, they can become regular, loyal and high-value customers. This intention for personalization has spread to other sectors of the travel industry, including hotels. The hotels can utilize data from previous trips to make recommendations and adjustments based on the habits of an individual, Â their payment methods, services they have used, etc.
It is important to realize that business travelers are needed to travel often. It means that they want to sustain some element of their normal routine, instead of seeing travels as an excuse. So, healthy options need to be provided. Some hotels provide healthy meals in hotel restaurants and healthy snacks in hotel rooms. Also, they provide massage services, outdoor sports facilities, and a gym for doing the workout.
6. Customer experience
A large part of travel management focuses on the customer experience. It is crucial for all businesses related to the travel industry. That includes hotels, restaurants, car rental companies, and airlines. because the customer experience has become a major competitive differentiator than price and product. According to various statistics compiled by Chameleon Collective, 86% of customers are ready to pay more for better customer experience. Also, 84% of companies that gave priority to customer experience reported a growth in revenue.
Global business travel was largely halted during the epidemic. The business people are engaged in meetings through MS teams and Zoom. Covid-19 has affected a few businesses in the travel industry. These includehotels, airlines, cruise lines, resorts, rental car companies, popular tourist attractions, and conference centers. The travel industry is undergoing significant changes. These changes are aimed to prevent a deadly and invisible virus. Some of the changes that we can expect in the world of business travel are given below.
Travelers are worried to travel on planes and stay in hotel rooms due to covid-19
1. Financial fallout
There will be a significant economic downturn in the business world due to covid-19 pandemic. This epidemic has increased uncertainty and risk in the industry. There is a severe decrease in revenues across the travel sector. Numerous hotels, airlines, and travel companies cant withstand the economic effects of the epidemic. It will result in fewer opportunities for business travelers to use the resources they accessed before the covid-19.
2. Companies will implement strict policies
In large businesses with hundreds of employees traveling the world, we can expect strict company policies that enact the exact expectations and processes for employees. Handbooks, videos, training on to keep hygiene, human-to-human interaction, and packing will be revisited.
The maintenance cost of hotels and airlines be higher. Airlines should sanitize the planes every night between stops. It will increase staff costs, supply, and additional ground time. Â Also, the hotels should sanitize the rooms after each guest leaves. It will increase the costs and staff time to clean the room. It will result in increased pricing.
4. Reduced service
Domestic journeys are mainly through ground transportation. Governments may close borders and prohibit travel. The available airline services are decreased. The number of hotel rooms available are also decreased. Travelers are worried to travel on planes and stay in hotel rooms until safety is ensured. This will continue until developing a vaccine.
When business travel returns after the epidemic, there will be more stressful than before. If we found a vaccine or cure for covid-19, the hope is that world will slowly return to normal. Despite the desire to undo things, the world will look completely different. Business travel and surrounding industries are likely to adopt new norms. The concern of how to balance the safety, experience, and comfort of employees while traveling will remain for some time.
“Going Viral” is the new terminology gifted by the world wide web to the society. Whenever you post any picture or video on Facebook, Twitter, Instagram or any other social media platform, you immediately get likes and comments on them. The maximum likes you get might be around 100 or in some cases 200. Thatâs the rating of an average post, but when you view videos on the YouTube or any other social media platform you often see 10 K, 350K etc., viewers on them.
Although you would get amazed that how an average looking YouTube video got so many likes and viewers. You might be wondering how to make a video go viral which can earn you fame and monetize your video all around social media platforms. You have landed to the best article which will guide you to how to make a video go viral.
After researching hard, about how to make a sensational viral video and doing some research on the top-rated videoâs on the YouTube, We have generated ten tentative methods to make the YouTube video go viral and sizzle the world. If you are an aspiring YouTuber and have tons of talent to share with the world, then donât waste time and make your debut in the viral world.
The Top Ten methods of How to Make a Viral Video
1. Plan your move
The golden rule â Donât get excited about your video and never just upload it on the internet. Never take an impulsive decision. Make a powerful marketing plan before uploading your video on the web. Furthermore, thinking that your video isnât good enough and chalking out a marketing plan is a waste of time should not come in your thoughts.
Every video has potential its own potential and you never know what a good marketing plan can do for your video. Everything is about marketing and a good method to implement it. An average video can get a million hits with just a simple marketing plan. So, ham that in your mind to plan the full course of action before uploading viral video.
Embrace yourself to learn something good from the other peopleâs experience. So, before making your video go viral, examine the other hit videos. For that I would like to share the experience of the Karen X. Cheng, she made the dancing girl video and how she got 1.8 Million hits in three days. Amazing right, so letâs see what she did to get so many likes.
Karen X. Cheng Dancing Video
Day One: 80k views
Firstly, She posted it on Facebook/Twitter and submitted it to social news sites like Reddit and Hacker News. She personally asked many of her friends to share it and she herself tweeted it to all well-known dancers. She emailed bloggers who had covered other viral dance videos.
Of all the things She tried, Reddit paid off. It got to the top of the GetMotivated subreddit.
Day Two: 800k views
Bloggers who had seen it on Reddit the day before started publishing articles about it. First Kottke, then blogs like Mashable, Jezebel, and the Huffington Post.
Blogs drove a ton of traffic. Each blog is a giant marketing engine with millions of readers and twitter followers. Moreover, itâs in their interest to get the article as many views as possible because each view is an add they can serve up. However, itâs all about clicks & advertising dollars which showcase the money flow.
Day Three: 1.8 million views
Eventually, it made to the YouTube front page. The blogs were sending it so much traffic that YouTubeâs algorithms picked up on it.
So that was her viral plan in her exact words, which tells the importance to target the right audience and platform. So, I just shared the experience of one-hit video owner and before starting your own viral ride study some other video makers views also.
3. The timing of upload
The timing of uploading your video is very important to make it viral. Upload your videos on Mondays or Tuesdays to make them go viral. As people normally watch videos on the work and by realizing it on the beginning of the week will give you more time to get viewed. Fresh content and videos majorly roll out in the starting of the week which tends to have higher visibility and more clicks. Moreover, tentatively the timings are
From Monday To Wednesday: 14:00 â 16: 00 Thursday To Friday: 12:00 â 15:00 & From Saturday To Sunday: 9:00 â 11:00
Make your videos short and simple. Long videos have more fast exit and generally, it gets avoided by the audience. So, make your video short and the ideal duration of the viral video should be between 1 to 2 minutes. The content of the video should be authentic and not fabricated. Viewers always want to learn something productive from the video, so always showcase fact proven content on your video.
Make Your Video Short and Simple
5. Catchy heading
The heading of your video must be interesting. It should be simple, informative, relevant and perks the interest of the viewer. Like,
âHey did you see the video of __________â
Fill in the blank. Thatâs your title. The title should have Call to action quality for a higher view and click through rate.
6. Tag your video
Itâs very important to tag, thumbnail, dedicate your videos to the targeted audiences to generate more traffic. You should only tag maximum 13 links, as more will create the cluster. Tag your video according to its niche. Keep a wider tag which will benefit to attract large traffic. Optimize your file name with the focus keyword and add the keyword in its attributes.
Keep in mind that tags (like the video description) need not be stagnant. As new tags become popular and different search rise on the keyword list update your tags. Utilize quotation marks to indicate multi-word tags, such as âDonald Trumpâ or âDrake University.â For a greater insight about tagging your video refer to the NextWeb.
Before watching the video some people like to read the description to make sure that video is worth able of their two minutes or not. So, add the informative and interesting description to the video, that will force viewers to watch it. Your video description should be well written before publishing it to the public.
The first 5 lines are essential as the first two lines of the description box appears next to your video in search when posted on social media. The first 5 lines of the description are included beneath your video but above the âread moreâ tab. The overall description should be of 5000 characters to play your game and the first two lines should have 100-200 characters. Share your social profile using a full URL in order for the link to be clickable.
8. Tell a tale
Evolution of Coca-Cola
The video should be expressive and tells the story in a short time. The video must have the soul behind it. It should be engaging to connect with the audience and should have a clear conclusion. The open-ended conclusion also get hits but donât get viral. Your audience donât have much time to wait for the conclusion and to see the whole video. To connect your audience and keep them engaged throughout the video insert reality rather than fiction. Focus on the need of your target audience and craft your tale according to it.
Once your video goes viral you will receive plenty of love and hate emails, so take time and reply to each of them. This will increase your fan base. It will act as an engagement tool to keep your audience loyal to your videos and enable more shares throughout the web across all platforms. Replying to emails shows your gratitude and appreciate your viewers to make them feel privileged. Consequently, it will graph your subscriber higher and make your video popular.
However, these are some of the important points to make your video go viral. But every video has a different market and target audience, so the viral method also changes with that. But if you follow these points, then you will surely receive a remarkable result. Although, to help the aspiring YouTubers and Instagrammers in monetizing their videos we have also published a detailed article to kickstart your page or channel.
We have often heard that Content is King and content writer is a warrior ! If you are a person who is updated in this world then you must be knowing that content is one the scripted key aspect that can drive your marketing process. After all, in todayâs era, 90% of the companies market themselves with content and 75% of the consumers connect with the company due to content marketing. Content is more than just words. So now you know that high-quality content and informative content can help you build an online presence of your business and market your business most efficiently, but how? I am here to help you Learn how to choose the right content writing agency.
Though there might be many different ways to promote your content, what remains vital here is that the content should be powerful. If it is not written properly or is not optimized well according to the search engines algorithm, then there is no use of the promotional strategies for targeting. Hence, to outshine your business, you must hire the right content writing agency that can assure you great content and can help you achieve your goals. In this article, you will find tips that will help you choose the right content writing agency for your business.
1. Verify if the agency is real
These days, the field of content writing has been exploited by many. Often fraud companies and agencies claim to provide you services like web development, SEO, and digital marketing but in reality, they donât even have a dedicated team of professionals. You must find an agency that will understand your needs and deliver rightful services accordingly. To verify whether they are real or not you can give them an old piece of work to work upon, they should be able to scrutinize it and come up with ideas of improvement. This way you can see if they meet your expectations and also can trust them. See all the agencyâs past work, and very with past clients a well.
2. What more than blogs writers and articles writers
When we talk about content, it isnât restricted from articles and blogs. There are various content forms and formats used today such as website content, case studies, e-books, emails, presentations, memes, social-media content, videos, profile writing and so on. When you use these ways to market your business through content, it is more likely that your message gets conveyed more effectively.
So before hiring any agency, make sure that they can help you develop all kinds of content as per your demand where they can cover multiple content formats. Only companies that can help you create only SEO articles will not help in the long run to survive the competition. When you rely upon the agency for content writing services, the agency should be able to help you, advise you and guide you on the different formats of content that will work best for your business and also on which channels should they be published.
3. Evaluate their past work
Ask the concerned agency if they could share their past work or the samples with you so that you have a better understanding of their working style. Looking at their samples and past work, you can make a judgment and can understand the level of information they provide an effective and appealing their content looks.
Good content always helps you fly higher on search engine result pages. Today SEO and tools help the companies connect very effectively with their target customers. Look out for agencies that can create SEO-friendly content for your business. The best way to test this is to check their SEO. If the agency has a good SEO ranking then it might be able to help you in producing SEO-friendly content.
If the agency already has an experience of work under your domain, then this might act as an added advantage. Make sure that you ask the agency if they would be able to deliver the quality content in your domain and if possible ask them to give you a sample.
6. Check if they offer a trial period
It would be great if the content writing agency agrees to work for a pilot project. This can help you gauge the best quality content the team would be able to create. And also you can get insights into the language of the content and how it is written. Through this, you can also let the team understand your requirements and set the right expectations. Â
7. Seek out their revision policy
There will be times when you would demand the agency to modify or re-write the content with major or minor corrections. Many agencies charge extra for such revisions. These agencies have a turnaround time for corrections where they would agree to make any changes at a certain time. You must choose an agency that has a flexible revision policy so that your journey with them is hassle-free.
8. Check their reviews and ratings
Reviews and Ratings of customers
Checking the reviews and rationings about anything always helps to give you clarity. While you are looking out for various aspects, try to look out for reviews and ratings too. In this way, you can infer whether the clients were satisfied with the agencyâs work or not. Do check all the social media accounts as well like Facebook, Twitter, LinkedIn, etc. Some agencies might have client testimonials on the website too. Choose an agency that has maximum good ratings and positive reviews.
9. Compare costs with other agencies
There are many benefits of hiring a content writing agency, but it comes with a cost. You need to ensure that you hire an agency where your work is fulfilled and it fits your budget. Also, make sure that you do not settle for a very cheap agency, as they might end up compromising upon the quality. If you have low budgets, you can consider hiring freelance content writers too. They usually charge you on a contractual or project basis. Though the costs of freelance content writers might be very less, you might face difficulties in reliability, punctuality, and professionalism. And if budget is not a real big problem for your business, then look out for other agencies, make a decision based upon the mentioned criteria and then compare the prices. Negotiate with these agencies and ask them to explain to you the charges demanded by them and only then reach out to conclusions.
10. Look out for consistency
At times the agency might fail to live up to their commitments. Some agencies over-commit their clients just to get as many projects as they can. It might be of a great disadvantage for you if you sign the contract with an agency that is not committed and consistent. Ask the agency to deliver the content on a daily basis and keep a regular check on their consistency.
A strong and concise message is what you need to connect with your customers. To increase your sales and connect with your consumers, it is of great importance that you portray your brand and its graphic designer services most effectively an at era of creative circle. If you wish to make a big impact on the audience, you need to have a smart and attractive display of your business that can only happen if you have the right designers with you. In this article, These 6 tips will Change the way you choose the right graphic design agency for your organization. Selecting the best graphics design company amongst pool of graphic designing companies is the most tedious job to do.
Today, we all are surviving in the cut-throat competition where many businesses are offering similar products and services. The interest your customers will depend on how you show your products and services to them. They will choose you only if you resonate with them. You need to hire an agency that helps you showcase your business more creatively and uniquely. Choosing the right graphic design agency is important because they should be able to understand what your business needs, or what would work best for your business.
1.Diverse Skills
When you hire a graphic design agency, make sure that you hire a pool of people who have diverse graphic designing skills. A group with a comprehensive and unique skill set will help you understand the corporate communication better as well as will help your company to deliver catchy content with is rich with inspirational branding and hidden messages in logos.
2. Past Work Experience – Market Branding
The only reason why work experience is so valued is that it gives you credibility. While you search on for graphic design agencies, you should ask to see them portfolios and case studies of each of them. Ask for their accolades and achievementsin the field. Also, look out for the portfolios that match your industry and business. This will give you a fair idea of how the agency works.
3. Their Clients
A good graphic design agency will hide nothing from you. Ask them to share a few client contacts so that you can take feedback and suggestions from them. Also, see if there are any comments, feedback, ratings, and reviews on other social media websites, graphic design forums, etc. this will help you make an image about the agency and might help you in making a decision.
4. Your Budget- Quotation for branding
Budget
You must set a budget for a graphic design agency. You need to determine the amount that you want to spend on the brand image, display, and design. Also, it is imperative that you have an understanding of what rates are prevailing in the market and what are the charges offered by other graphic design agencies. You will find plenty of resources on the internet that can help you know the prices for designing logos, websites, social media posts, brochure types or a coffee table book etc.
5. Speed
Speed
We all understand that time is money and we want our work to be done as fast as possible. In order to be up to date with what goes on in the market, you need designers who can make posts and content as quickly as they can so that you tap the market first. When you choose the graphic design agency, make sure that you ask their commitment of delivering designs as per your demands.
6. Quality of Sample- Ask for branding quotes
While searching for various graphic design agencies, you must ask them for some sample work. What worked for other companies might not work for you. So to check the quality and to be very sure about signing the company make sure that you ask the agency to provide some sample work for your company.
7. Confidentiality
One of the conditions you should put forth to the agencies should be that they should ensure 100% confidentiality. The designers cannot divulge critical information about your company to any other clients. Sometimes such third part agencies sell important information to the competitors. You must take a written note about the same while signing the contract. Also, set clear expectations that the designs shouldnât match with any other competitors as well.
8. Ideas and Strategies
Different designers draw inspiration from different websites, books, bands, and artists, but what inspires your graphic design agency is important. It will give you a sense of their style and work. Choose a graphic design agency that can help you discover. The designers and professionals that are going to work for you should have their unique skillset and creativity which they can apply in your brand image. Ask them their plans, strategies, and ideas if they work with you in the future.
Today, graphic designers use tons of software to make designs. When you choose the right agency do enquire about the software they use for designing and editing and check if they are the latest. Software’s like Photoshop, illustrator, coral draw are the common ones used by the designers.
10. Their Social Media Handles
Today you can discover a lot by checking out the different social media platforms. Similarly, you can check the personality of the design agency by looking at their social media profiles. If you find their designs and posts to be intriguing, catchy, and appealing then you might think of hiring them. You can discover more about them by reading the comments that people have posted about them. There are many spam agencies too, and you can check this by seeing if they have genuine, active, and maintained social media handles.
Donât you think that it is a very crucial decision when you are in search of choosing the right graphic design agency? It is vital because you give your business image and brand development in the agencyâs hands. It is important that the agency is aware of your industry and is well versed in the ups and downs of the industry. If you hire an agency that is not compatible with your business, your philosophy, and business model, and then the agency might work unproductively. So before hiring, you must ensure that the agency and its designing capabilities suit your business.
To enhance your business success the graphic design company should be able to know your expectations and understand your concerns. The agency should have the willingness to take  your firm to great heights and make your brand name fly high.
Remote working and work-from-home is a convenient trend that’s gaining traction since the global pandemic has struck all our lives. Many tech companies like adobe, and Facebook have gone WFH at least till June of 2021. Twitter and Square has announce Work From Home Forever Option.
It’s high time for employers to learn different ways to  keep your remote employees engaged motivated and happy. This includes activities such as fostering personal connections and gamifying the team work, encouraging wellness programs and celebrating your workers to keep their spirit high!
We spoke with top executives from 15 companies across the country, speaking up and endorsing their views on how they are keeping up the employee engagement and well-being. So here we present different ways to to take care your “family” remotely.
Khushboo Solanki – Founder, Zero Gravity Communications
While technology and product companies could easily swift into work from home creative fields where the output comes from interaction and stimulating discussion with different creative disciplines.
We used to do Monday morning team meetings. There used to be a quick presentation on last week’s issues and problems team-based while working from. We also made sure we discuss mental health and keep everyoneâs spirit high since WFH can be demotivating at times.
We arenât working remotely now, but we are working with all safety protocols in place. We are testing the team every week to make sure everyoneâs health is in check. There is proper health guidelines maintain from our management side.
Companies are trying many innovative ways to keep their employees motivated and in good humour in these trying times. Employee engagement activities like Town Halls, where people discuss the developments happening in the company and share information work as good breakout sessions.
A comprehensive and consistent internal communication strategy ensures that there is a flow of information all along and helps keep employees engaged. Several organisations are also using innovative rewards and recognition policies to appreciate the hard work that teams are putting in. Trainings are being organised to upskill/reskill employees – that has a higher signaling value
The pandemic has been hard on every individual, especially on those working in digital agencies as we work with hard deadlines. As a company, we have taken a policy to put employees well being first. We started more employee happiness initiatives. The primary one being giving off to everyone every alternate Friday! We have started other initiatives as well such as no meeting Friday, weekly fun catchups where we just chit chat, sing and talk for an hour over a video call. We have a lunch break and tea break where no meetings can be scheduled across the organization.
We started being very mindful of taking aggressive deadlines. Overall, this pandemic has taught us to become employee-centric and become policies that are employee-friendly.
The one thing that we figured is that the pandemic may lead to reduction in work performance and that is why right from the beginning we made sure that the weekly routines for all the employees are not focused only on the tactical work like accomplishing the concrete plans one need to execute. Rather half of the week we made sure that all the employees focused on adaptive performance, where there was no plan to follow, but instead, one is free to experiment and focus on problem-solving. Like on Monday a performance cycle meeting for the team was held that covered the result of the previous week, the commitments of the present week and what areas to experiment on to improve the performance. From Tuesday-Thursday we make sure that we have at least one individual meeting with each of the team members. By which we motivate them, help them focus on tackle challenges that are a slight stretch.
Along with that all the managers are asked to coordinate small group meetings in which their team members can collaborate on the weekâs experiments and tackle problems together. And on Fridayâs we focus on reflection. Help the employees showcase and gather input on the experiments of the week. Because Itâs important for the employees to check in on each otherâs motivation and progress. And as a leader, I feel it is really important to set the example by asking people how they are feeling: Where did they face struggle with their motivation, and where did they thrive?
Sumit Garg – Co-Founder, Luxury Ride
At Luxury Ride, we believe our employees are our pillars, we stand with them and they are our extended family. At Luxury Ride, we want our employees to be financially stable and be high on morale and thus there are no salary cuts or layoffs of employees. We have introduced the Employee Stock Ownership Plan (ESOP), promoted our employees, have given them incentives in cash.
We are organizing informal social connect session, emphasizing the need to balance family and household, online training on wellness, fitness, and learning sessions. We are also organizing various training programs for our employees which will add value to them both personally and professionally.
We believe in working together and combining all our strengths together as one. Amidst this pandemic we have continued to keep the morale and engagement of our employees high by keeping the communication game strong, formally & informally. Here is what we do for the same – Slack– Invested in an effective communication tool to connect with all on the same portal. Daily Scrum– To check with all the employees daily to do tasks and address the problem, if any. Virtual Celebration– Sending virtual cards for birthdays, anniversaries, new joinee or farewell along with calls with the team. Ice Breaking sessions to help new joinees open up to the team and make new friends. Flexible Work Timings– Each team has its own style of working and the main focus is only on the output. Mandatory Video ON calls at least twice a week to ensure teammates are more connected with visual contact.
Mr. Prasad Rajappan – Founder & CEO, ZingHR
Often, employees work beyond their shift timing, they are ignoring the fact that it will ultimately affect their physical and mental well-being which indirectly affects the business outcomes of the enterprises and also the health of the employees. The employees need emotional connect in tough times which we are all going through right now.
Many of our client organizations are reaching out to us to enable HR Tech tools like Online Surveys to understand the pulse of the employees, their wellbeing and engagement level, timesheets to track the daily activities, help-desk management through which any employee can reach out to the respective departments in the organization for urgent needs, mobile- learning to ensure contactless knowledge and information dissemination with Multilingual mobile-based Learning.
A critical virtue that will beat the Work-From-Home fatigue is Ownership. Topline lays huge emphasis on this capability in its resources. We train our employees to build ownership from the time of their induction with periodic reviews and goal setting. It hugely takes away the stress of micro-management faced by over 40% of managers in most other companies.
For the Emotional Quotient, we ensure our resources are sensitized and practice empathy. We break up the goals to give ourselves shorter snackable targets to keep the efficiency and momentum high. Each achievement and development are celebrated together as it boosts teamâs morale, creates belongingness and raises the spirits. Our team is our strength and with them, our vision and mission to become a global organization strengthen even more.
Normally, the employees might feel zoned out or they may start feeling isolated and may lose their interest in work. Moreover, the pandemic is still not over, so this is the time when they will need counseling the most. Many organizations have started to realize the importance of having a corporate wellness program in the workplace. These initiatives are specifically designed to help the employees or staff members to take a break from their sedentary lifestyle and set their foot into a healthier lifestyle. Asking for feedback is another way to increase employee engagement in the workplace. However, it is a two-way process. Feedbacks should be given by both employers and employees. This way, the employees may feel that their opinions matter and it plays an important role in the company.
Pankit Desai – Co-founder and CEO, Sequretek
While we at Sequretek, ensure that communication within the organization is frequent, transparent and consistent, Zoom fatigue is very real. We make sure that meetings don’t overlap with employees’ personal days and timings, with a dedicated login and logout time. There have been other communications from our HR around safety and security, reinforcing the message of maintaining hygiene and staying safe.
A daily state of affairs newsletter is shared by our COO, that basically sheds light on the current Covid-19 situation: how things are getting impacted, what are the things we should be watching out for, what opportunities hackers would use, the scenarios to look out for, basically keeping our employees abreast with information but backed from a data perspective than rumours.
There is no doubt that difficult times and interacting with your team and keeping them engaged can help ease some tension and boost morale. There are a number of ways for the companies to engage with their employees.
The first thing to do would be to prune the grapevine. And the best way to stop rumors from spreading is to be transparent and update your team about the challenges that the organization is facing. Rumors often start whenever there is lack of communication. The organizations need to inform their employees about the safety measures theyâre putting in place to reassure their teams that their safety would not be compromised. Any policy or workflow changes should also be conveyed at the earliest.
The second thing to do would be to not get embroiled too much into the tragedy of current scenario. Obviously, the employers need to acknowledge the present â which does seem gloomy â but they should look beyond it and make their team visualize the same. As devastating as Covid-19 has been, much like all other natural disasters, it would eventually pass away, and those who are preparing for the future â for the new normal â would have a competitive edge over others, who are only looking to survive. Also, by placing a bigger goal for the organization, the employers can motivate their teams and usher in a much-needed wave of positivity.
Finally, the normal that will come after the pandemic subsides would be a new normal and instead of trying to revert to the old way, it would be prudent to adapt to the new. Adapting though is easier said than done. This is why business owners must take their employees into confidence, make them feel like an integral part of the business and encourage them to devise strategies for the new normal. Thus, you will be able to create a way for the employees to collaborate, create and contribute to the changeâ.
Shivani Sanwal – HR Business Partner, Moglix
Lack of community belongingness is a significant downside of working remotely. Human resource leaders are leveraging technology to re-imagine their internal communication strategy, stay plugged into business, and check on employeesâ general wellbeing.
Many enterprises have hired psychologists to address people’s woes and facilitate online counseling sessions for employees to seek expert assistance on emotional wellbeing. Moreover, people managers are encouraging employees to share their psychological issues without worrying about social taboos and ensuring that employees do not have to suffer silently.
Dr Malini Saba –Founder,Saba Group&Anannke Foundations
Dr Malini Saba, Founder & Chairman,Saba Group & Anannke Foundations
As our employees began working from home, we implemented a systematic approach for their engagement that has eight pillars â occupational, social, physical, intellectual, spiritual, environmental, financial and emotional. These pillars are aimed at the holistic development of our employees â both at a professional and personal level.
Our employees have been happier working from home & have yielded better results as they save commute time & get to spend more time with their families. We conduct sessions remotely and focus on the specific requirements of the individuals, the first 10-15 minutes of a virtual meeting is discussing business and then we have Leadership sessions, Motivational talks on self-care and parenting, moderate discussions, book summaries, psychological counselling etc. Teams connect over a cup of coffee, play Online games, bring pets & children during video calls, share picture streams, celebrate birthdays & festivals and more. These conversations have seemed very effective in preventing potential burnout, isolation and boost discipline among our employees.
Rashi Agarwal – Co-founder and CBO, ZYPP Electric Mobility
Zypp has given the option to work from home till December 2020 to function areas like Tech, Finance and Marketing. Zypp has got all its team insured for any kind of health concerns including Covid-19 too.
Also, to know the pulse of the team, Zypp is using eNPS and SSK surveys to understand the employees’ requirements and act on it.
We also work on some remote team-building activities through google meets to keep teams motivated remotely. We are also working on KPI’s and job scorecards to give better direction and action plan to teams to get better productivity. Also, we have a monthly way of celebrating happiness either via party or cake cutting, and all hand events rewarding the best performer too from time to time.
Mr. Dinesh Kumar TK – VP(HR), Aspire Systems
Our HR Partners and managers connect with Aspiriansregularly to discuss and resolve any concerns. The senior leadership team connects with managers to give regular updates and gain understanding about what is happening with the teams.
Due to the unprecedented lifestyle changes that have been thrust upon us now, it is natural to feel overwhelmed. Through our mental health and wellness initiative, MindSpa, our employees can reach out to our in-house counsellor when they require support and guidance. We also conduct Online yoga classes by partnering with a professional trainer.
As a trust-building measure, we have also taken steps to ensure Aspirians receive adequate care if they are affected by COVID-19 by supporting them with a leave of 10 days and providing them with an exclusive Covid insurance cover of 2 lakhs per head for the individual and their families.
Dinesh Kumar, Vice President at Aspire Systems
Conclusion
While working remotely has its fair share of benefits, like saving time and money commutes and encouraging better work-life balance, it also has some downsides. Because they’re not in the office with their team, remote workers often feel less engaged and connected to their company, which can hurt productivity and performance.
We hope the the above ideas will surely help you with for your own employee engagement programme.
The sales department plays a key role in the success of an organization. Also, it has an important role in creating trust between customers and business. Trust is the main reason why a customer selects to recommend your company to family or friends. So, motivation is essential for a sales team to make better performance. Let us discuss about how to motivate your sales team.
As a director or sales manager, you can influence the performance of your sales team in two dimensions. One thing is improving the skill set of your team. The other thing is motivation. Improving the skill set of your team is an objective process. You are able to determine which areas need improvement and act by analyzing the current performance and comparing them to a successful final condition.
Motivation is not an easy thing. There are some external factors that influence motivation. Also, every person needs different motivational strategies and different incentives. There are no doubts that motivated sales teams can enjoy their job more. So, they will try to do their job better. It will create more sales. That will lead the company to success.
How to motivate your sales team
Your sales team will face rejections from peoples on a daily basis. Those rejections from peoples can affect their productivity and efficiency. Also, the wrong selling time and the market downturn will affect your sales team’s performance badly. If they don’t get the motivation they require, it will result in slow sales. Some techniques to motivate your sales team are given below.
Motivation will increase the productivity and efficiency of a salesperson
1. Build trust with the members on your team
The base of the motivation is trust. If the peoples on your team think that you don’t have their interests at your heart, it is difficult for them to feel motivated by your actions. Also, If you don’t have an open and honest mind to make conversation about their goals and challenges, you can’t motivate them.
Managers need to build trust and sustain that trust. It can be done by engaging with the team in a nurturing and consistent manner. Â To be completely transparent is the best way to make trust with your team. As a manager, you need to work in a business relationship instead of being their boss.
You should appreciate your team members, if they completed a work well or if they made a particular strategy to achieve the company’s goal. Try to take two minutes out of your day to give a compliment to a salesperson to let them know how impressed you were by their work.
The managers should recognize and encourage members of their sales team who are making a small step forward toward a goal. It will boost their positive mood. Also, it will increase their ability to develop constructive ways to face challenges. Some small things that can motivate your sales team are given below.
Send an appreciation email to your team members, if they completed a job well.
3. Set goals
You have to give your sales team a goal to achieve. They are not able to know about what constitutes success or what to aspire to, without a goal. Select a goal that is achievable. But, it shouldn’t be an easy task. You need to set daily goals, weekly goals, and monthly goals. Every person is motivated in different ways. Some people are inspired by team-wide sales competitions.
Some are inspired by quota achievement. Some are motivated by qualitative improvements. Some peoples are inspired by their influence in the organization. Money motivates some peoples. So, you need to work with each member of your team to discover what will work best.
Giving rewards in the form of recognition or monetary incentives will motivate your sales team. You should try to recognize the qualities of your sales representative like positive attitude, being creative, more sales meeting contributions, etc. If your team is recognized beyond the volume of the sales they create, it will more motivate your team to improve the performance. Some types of rewards are given below.
Give recognition to individuals at team meetings
In each quarter, award the “Most Valuable Player” title to the best performers.
Provide cash bonuses and make trips with your team
Say your team to carry a paper, and pen to record all the good things that happened, no matter how small. It includes good things such as positive interaction with a customer, a new content handed out from the marketing team, a new prospecting tip theyâve learned, etc. Sharing small successes with someone else can increase morale.
6. Gamification
This method is considered as one of the popular motivational techniques. Gamification encourages  coaching, open mentoring, sales team project management, collaborative sales techniques and information sharing. Also, it is good for fostering good morale and friendly competitiveness.
It is important to keep your salespeople motivated for making better results
You need to find the right gamification type depending on the preferences and personality types on your team. In most of the motivational sales games, specific numbers are assigned to several areas of the sales process. For example, if you completed a task, you will get 5 points. You can use graphs or digitized scoreboard to keep track of these points.
7. Team building
If a sales team is too competitive it will lead to a bad work environment and reduce performance and team spirit. Also on other hand, the lack of competitiveness will lead to individual incompetence and bad performance of the team. It is proven that team building will influence the performance of the team. The team members will get fun and relax by engaging in team building activities. Allow your sales staff to cultivate mutual empathy and bring the team to the forefront.
As a sales manager, you should try to find things that will enable your sales team to go the extra mile. The sales team is considered as the direct link between a company and its customers. Salespeople become more valuable for the company by returning the invested time, money, and effort many times over. So, it is important to keep your salespeople motivated for making your business successful.
ââHey there!ââ The constantly changing nature of man gives enough reasons for occasional developments and changes in hobbies, ability to  learn new things and to even explore them. So, if  you are looking to start out a new enterprise and you want to know how to start your bakery business or business outfit, congratulations on your willingness to explore and your readiness to leave your comfort zone to being the proud owner of your own bakery business!
Far beyond the mere mix of flour and butter to make batter, it cannot be overemphasized that starting your bakery business requires much more of administration than skill and probably, you are developing cold feet or still in the process of startup research, the tips provided in this article promises to be of  great help!ââ
As expected, starting off any endeavor without first counting the costs and defining the aim might be unwise. You don’t want to trans-cede from being a startup to just a figure on the statistical talked of failed enterprises someday; here’s why you need a plan.ââIt is important to define your goals, vision and mission. Ask yourself how much of losses you are willing to incur should the tides move against you slightly.
Bread_StartupTalky
Be Capital Ready
Depending on your region of the world, the availability of grants, funding and other financial aids for businesses may vary but it is highly important to have the needed monies ready either by personal savings, grants from friends, low-interest/zero-interest loans etc. You may also consider making provisions for excesses who that you do not get ‘corneredâ or stuck at any point.ââ
The question of what exactly the monies will be needed for should already be answered if you have done well to get a comprehensive business plan ready. Anyone will relate with the confidence that gives with being financially fit. Guess what? That theory applies to business too!
Prepare To Guard Your Emotions Jealouslyââ
If there’s anything the entrepreneurial world  assures you, it is a cycle of stories,  shock, disappointments, ups and downs, highs and lows, peaks and valleys and so much more! At this stage of business and beyond, you must learn to be indifferent to contingencies. In other words, it’s time you free a thick skin!
Quote on emotion_StartupTalky
â This ability will help you think straight and make the best decisions no matter how pressuring the happenstance may be.ââ If you are a quite emotional person, not to worry! Yoga exercises, regular counseling and many more strategies could help you develop this much needed strength.ââ
Frustration in business is real! Get a hold your emotions long before you are forced to.
Preparatory Guidelines To Building Your Bakery Business
Get/set a spaceââ
At this point, you are getting very set for your new fear and it is important to get a working space. Depending on your immediate environment, you could seek a property on lease that would serve as your workspace and reception or consider clearing and revamping one of the unoccupied rooms in your home for your bakery.ââ
Locate your bakery
You must note that the apartment or space to be used must be well ventilated and spacious so as to serve you the best of comfort when in use.ââConsider asking friends, neighbors and relatives for help with this phase, you should get all the help you need.
Start Building Social Media Presenceââ
Alas, your bakery business is getting all setup. This is the time to get on social media bit by bit. This is because you are not fully set up yet and are only taking your own space in the online world. You could start out by putting up a few pictures about yourself, what you do, your (work in progress) brand and asking your prospective audience to anticipate an announcement of a launch soonest.â ââ
ââThis strategy has proven to help gather a loyal fan base and pool of ‘mouth â to -mouth’ advertisers who may not have met you physically before. So, what are you waiting for? Get on the net now!
Confirm Any Regulatory Laws For Bakery Businesses In Your Areaââ
You must remember that you are not alone in your colony; the world operates on structures, principles and systems. Necessity demands that you ensure you are not ignorant of the governmental regulatory structures in place at your region or city. Also ensure that you are duly registered and recognized legally. This step does not require anything more than being knowledgeable.ââ
Launching Strategies For Your Bakery Business.
Introduce Yourself To The Market Officiallyââ
Now that all is well set, it is time to go all out online and offline. Tell your friends you are ready to serve them; officially introduce yourself to social media and tell your audience that the days of anticipation is over! You may consider checking on any of your neighbors who may have an event coming or a nearby school who would not mind you vending your services to their students.ââ
Introduce yourself
âFurthermore, you could try creating and boosting your ads on social media platforms and blogs. Remember, you didnât go through all the starting up stress just to hide your ‘shine’. This is the time to get on a rooftop with a loudspeaker and shake the waves with your arrival. This is the moment you have been waiting for to go all out. So dear, go for it!
Give Promotional Offersââ
Your bakery business is not the first â neither will it be the last to get established. As a matter of fact, you may have a competitor who would choose to get settled somewhere close to your work space/bakery not too long after you do. This is why you need to be as strategic as possible with gathering a strong loyalty and awareness by giving promotional offers on your services and products.ââ
âTry a referral reward system, where you compensate anyone who refers a buyer or offer an extra pastry on any order that exceeds a particular monetary worth. Choose to DO YOU, BE YOU and go for what works best for you. All in all, try your best shots possible to attract clients and then trust in the consistency of excellence in your delivery to earn their loyalty.
Stay in the box but think out of it
must have heard there axiom, ‘think outside the boxâ. While this is very true, you must take care to still ‘stay in the box but think out of itâs. Basically, you must start working towards your planned vision and the uniqueness of your own vision would influence the uniqueness of your strategies for marketing and in the  delivery of your skills.
ââEmploying this rule will help to simultaneously keep your feet on the while your head is in the clouds. You will be able to safeguards tomorrow while working on the present.ââAt this stage, you are officially the proud owner of a baking business and can rely introduce yourself as one.
Make it priority to check back on your business plan as frequently as possible. Steve Jobs once said and I paraphrase,ââBe stubborn with the vision but flexible with the strategyââ.
Dear Entrepreneur, the road might be a bit Rocky but trust the process because it will be worth it!
Whether you are someone who does the entirety of the job from home or you just need somewhere in your house where you can catch up on work when you need to, having a home office is an invaluable tool. Setting aside a dedicated space in your home for you to work in is both a powerful psychological trick for enhancing your productivity as well as a worthwhile practical undertaking for using the space in your home more efficiently.
Instead of letting your work spill out over the entire household, you can keep it all contained within a single space. More importantly, you can keep everything you need for your work organised and together. When you design it right, your home or office can be an invaluable partner in productivity. Below are some top tips for upgrading your home office.
5 Great Tips to Upgrade Your Home Office
1. Set It Up For Productivity
If you want to be as productive as possible when using your home office, then you need to design its layout with productivity in mind. First and foremost, you should choose a location for your home office where you can be sure that you won’t be disturbed for most of the day. You want to minimize the number of distractions around you – keeping yourself far away from the hustle and bustle of your own home will help a great deal in this respect.
Set It Up For Productivity
But it isn’t just the location of your office that matters. The way that you decorate it and lay out the furniture inside will have an impact on how productive you can be when you are working there. Some people advise that you stick to neutral colors, so as to avoid creating an environment that is too stimulating or sedating. However, in practice, whatever kind of environment you personally find most conducive to your productivity is fine. Some people prefer to work surrounded by color, whereas others prefer a more mundane backdrop.
2. Get Yourself a Coffee Machine
Anyone who has ever had to work an office or retail job will understand the importance of caffeine in creating an ideal work environment. There is evidence to show that caffeine can improve our concentration and memory, to an extent. Of course, if you overdo it with the coffee, then you are going to have a bad time. But in moderation, coffee isnât just a tasty refreshment; it is also a genuinely useful tool for improving performance and concentration when youâre working in your home office.
If you are a habitual coffee drinker, it is worth considering investing in a coffee machine. You can compare commercial coffee machine prices online. If purchasing one of these machines is out of the question for someone on your budget, then you can always consider renting or leasing a machine as a more cost-effective alternative.
3. Donât Deprive Yourself Entirely of Distractions
Creating a productive environment means that you’ll need to keep the number of distractions present to a minimum. However, even the most dedicated workers can only focus on their work for so long before they need a break. Many people also find that it helps to take regular short breaks from their work in order to give their brain time to refresh and avoid becoming fatigued.
If you try to spend an entire day working without taking a break to even glance at your phone or briefly check your social media, you will be setting yourself up for failure. It is much better to work out which of your preferred distractions are the least damaging to your productivity and keep these nearby.
For example, if you find that strumming your guitar for a while clears your mind and enables you to work through any mental blockages that you are having, then, by all means, keep a guitar in your home office. On the other hand, if you are incapable of working productively when there is a games console within reach, make sure that you keep your home office free from any traces of games consoles.
5 Great Tips to Upgrade Your Home Office
4. Keep It Comfortable
When it comes to striking the right balance in terms of how comfortable you make your home office, you want to create an environment that is comfortable enough that you can happily work in it for extended periods of time without feeling the strain, but not so comfortable that you are tempted to fall asleep every time you sit down. No one can work at their best when they are physically uncomfortable. If you don’t consider this when you are designing your home office, you may well end up with a space that is unpleasant to be in for the duration of a full working day.
Enhancing the comfort of your office is not difficult, nor does it have to be expensive. Investing in good quality furniture will certainly help. That might cost you more money upfront, but more expensive and higher quality furniture isn’t just more comfortable, it also has a significantly longer lifespan than the cheaper alternatives.
Another important aspect of your comfort to consider is the temperature. If your home office consists of a small enclosed room, a laptop or computer that is working hard can generate a surprising amount of heat, essentially acting as a small radiator. You should consider the ventilation and airflow in your home office, and if necessary, consider getting a fan or air-conditioning unit in order to keep the temperature comfortable.
5. Add Some Exercise Equipment
Lots of people who regularly work from their home office find that they are more productive if they aim to take lots of small breaks throughout the day, rather than trying to power through the whole day with as few breaks as possible. If this sounds like you, then we would strongly recommend that you consider investing in some exercise equipment for your home office.
You don’t need to go overboard and buy yourself an expensive treadmill or exercise bike, any simple piece of exercise equipment will do. The goal is to give you something to occupy your downtime that will not distract you from the work at hand. Exercise equipment is perfect for this as it can keep you completely occupied while you are using it, but will not generally tempt you away from your work when you are trying to remain productive.
Anyone who regularly works from home can benefit from having a dedicated home office space within their home. If you already have such a space, or you are looking to create one in your home for the very first time, you should design its layout in order to maximize productivity.
To achieve this, you need to strike the right balance between creating a space in which you can be comfortable and relaxed while working, and one that is free of distractions and discourages you from allowing your mind to wander.
The ideal home office is one in which you feel comfortable, but eager to work in. It should also be a space that you can comfortably spend a number of hours in, potentially even an entire day. The right home office can make an enormous difference to your productivity, so it is well worth investing in creating the right kind of space.
Upgrading Your Home Office – FAQs
What should every home office have?
Check out these items that every Home office should have.
Monitor
High-Speed Internet Access
Adequate Lighting
Comfy Chair
Printer
An Uninterruptible Power Supply (UPS)
Storage Needs
What are the useful 5 ways to upgrade your home office.
âEvery new thing creates two new questions and two new opportunitiesâ – Jeff Bezos.
The same analogy applies when giving professional presentations.
Imagine presenting a text-heavy 50 slides to a group of uninterested people. Half of them are yawning while the other half is waiting desperately for you to leave.
Heart-breaking, isnât it?
After burning the midnight oil, your efforts land in a trash can.
While this is not surprising, retaining your audienceâs attention is considered a daunting task. According to a study, humans listen at an efficiency rate of 25% or less. We remember only 10% of what we hear after 72-hours. This makes life complicated for people giving business presentations.
If your presentations are text-heavy, lack visual, uninteresting, and non-interactive, your audience will lose their interest sooner or later.
Thatâs why you need presentation layouts to engage your audience.
From getting new business to engaging your audience, a professional layout answers all your presentation misery, and will help boost your business plan.
Easy Ways to Engage Your Audience with Presentations Layouts!
With attention span reduced to eight seconds from 12 seconds in 2000, engaging your audience is an uphill battle. Using presentation templates and layouts, you can create stellar slides to keep the audience interested.
Follow the rule of three
What does 9-1-1, âstart-middle-end of storytelling, and presentations have in common?
Presenting ideas and stories in threes creates the most memorable experience, and itâs a concept widely used since the time of Aristotle. People remember only three things from your presentation. Why do you want to throw 25 or 30 odd things at them? The longer your key points’ Â list, the more complex and confusing it is for your listeners. Â
Even Steve Jobs used the rule of three in his presentation to describe iPad2. He described iPad2 using three adjectivesâ thinner, lighter, and fasterâ. These three words successfully conveyed the meaning.
When it comes to presentation, divide it into three sections. Use a three-part presentation layout to organize and deliver content.
Tip: Use the list of three to sell your ideas to investors and engage your audience. In the figure below, notice how a presentation slide sends across a message without making the slide text-heavy.
Follow the 10-20-30 rule
If you donât want to fall into the bucket of presenting terrible pitches, follow the 10-20-30 rule while creating a presentation. When Guy Kawasaki first coined the term, little did he know that it would be impactful after so many years? According to the rule, a presentation should:
Have only ten slides
Take 20 minutes to present
Use thirty points for the font
Does this sound overwhelming? When you present using this rule, you understand the genius behind the system.
Why only ten slides?
According to Kawasaki, listeners cannot understand and retain more than ten concepts at a time. The ten pointers you select depend on the pitch for your business, but ideally, it should identify a problem, give a solution, and describe ways of achieving it.
Whatâs it about the 20 minutes marathon?
Studies have found that adults pay attention for 15-20 minutes at a time during a lecture. Secondly, during a 50-minute lecture, most adults cannot retain or recollect information shared with them recently. As a result, Kawasaki concluded that the ideal length of presentation should be 20 minutes or lesser.
Whatâs so special about the 30 point font?
As a listener, how often do you pay attention to slides using 11 or 12-point text?
Such slides are often overlooked due to their small font size. It also fails to stir visual stimuli. So, it makes sense to use a 30 point font. Apart from visually attracting your audience, it lets you find the most salient features for your presentation.
Tip: Never torture your audience with persuasive presentations; instead, give them something theyâll enjoy reading and listening to. The 10/20/30 rule could become a bible for presentations.
Use images with faces
We, humans, are trained to be amazingly good at seeing faces. According to a study, a human face instills trust, and customers like brands using faces in their brand visuals. But, why does your audience resonate with images having faces?
The pattern recognition machinery in our brain efficiently extracts a face from a clutter.
It helps to form a human connection with your audience.
People remember a face more than names.
This is why a presentation layout with faces will get your desired attention.
Tip: Faces help frame the text, especially if the face is looking in the right direction. Our eyes tend to drift in the direction of where the human figure is looking.
For example, use the picture below and enter your text on the right side. The human face drifts attention to where the eyes and finger are pointing. Any text or message you enter in that area is likely to garner attention.
Use a lot of white space
âThe music is not in the notes, but the silence between themâ â Claude Debussy. This line rings true even for presentations. Like music, a presentation requires a lot of empty (white) space to absorb any content. One of the most significant mistakes while delivering presentations is cramming your slides with too much text.
This is why top brands use an image with a single line of text in their ad campaigns. If youâre looking to master your next presentation, include a lot of white spaces because:
It makes a slide easier to read
It helps draw the attention of your audience
Funnels critical messages to your target audience
Helps prioritize information
For example, to showcase their finest product range, Tinker uses an image purposely covering an entire page and uses many white spaces with a little text. Due to the white spaces, the message stands out. You can replicate the same web design and layout concept in your presentation.
A cluttered presentation is similar to a cluttered desk. You can never locate what you want on time. Therefore, itâs imperative to use white spaces in your presentation to simplify the design and send across a message to your audience.
Tip: White space is the de-facto design standard in presentation, and by overlooking it, youâre missing a plethora of opportunities.
A winning presentation is neither difficult nor expensive. Itâs just clear, concise, and delivers your message.
So, the next time anyone asks you to create a presentation, pop your soda can, uncork it, and tell them youâre ready with a presentation. A presentation layout is an effective and inexpensive method of creating stellar presentations.
To engage your audience, create functional yet attractive slides, minimize content usage, pick pictures with many whitespaces, use human faces, and ensure thereâs always a contrast between the text and background. A yellow color text doesnât look appealing on a white background. But, a brown color indeed does. Â
Furthermore, when laying out presentation elements, focus on the rule of third and the 10-20-30 rule.
Congratulations! Youâre ready to create a top-of-the-class presentation!
Are you also one of them who think that how some people are able to generate new creative ideas. These people generate creative ideas very fast and represent them very well. And there are people who struggle to do this, isnât it?
But the real thing for this is that they are able to use the power of creative thinking. The level of thinking is very different from other people. These people donât need to put effort into creative thinking.
So, what’s the solution? How to improve creative thinking? How to become a creative thinker? Take a look at these 10 useful tips to improve your creative thinking and get answers of all your questions. But first of all letâs see what creative thinking is?
What Is Creative Thinking?
Creative thinking is the ability to create and plan things in your ways. You can say this thing as thinking out of the box. Even the people who are billionaires are an example of creative thinking.
A person who has a unique perspective towards anything is a creative thinker. Whether itâs a musician, engineer, artist, or entrepreneur, all are creative thinkers. Everyone has their own way to create things, you canât copy anyoneâs thinking.
10 Useful Creative Thinking Methods
1. Keep creating even if you feel uninspired
There are various distractions around you, donât let it affect you. I agree that there can be days when you donât feel like doing anything. And in those days, try to work in short periods. But donât stop working. Donât let anything distract you. Try to keep yourself focused and it wonât go effortless. This thing works on the harder you try the better you become. Keep doing this and you will see that you are doing great without any distraction.
2. Leave comfort zone
Leave your comfort zone
It is tough for a person to leave your comfort zone and choose a struggle. But using this technique you will get to know yourself better. The more you hustle the more you get creative. The Comfort zone only gives you laziness and less productive.Creativity gives you the strength to gain more and more in any field.
Creative thinking always comes with effort and struggle. Using creative thinking your brain starts to think more. And gives creative solutions to your problem. Hence, take chances and get out of your comfort zone.
3. Dream, Work and Enjoy
Dream, Work and Enjoy
You should try to keep your mind fresh and relax at the time of working. When you are relaxing, try to work with your full effort. Relaxing and working should be a part of your daily routine.
Dreaming, working, and enjoying helps you to activate your creative side of your brain. There will be tasks that will give you a headache, relax, and handle the task without any tension.
4. Brainstorming
Brainstorming
Brainstorming is something to generate ideas for solving any problem. This technique is an association that encourages a free-thinking environment. In this method, you create a group where you ask them for a solution to any problem. The whole teamwork and creative thinkers group gives us the solutions.
From the given suggestions choose the worst idea out of them. And try to turn that idea into a positive one using your creative thinking. You will love this kind of brainstorming. Being a creative person is something everyone likes. And itâs excellent to create best out of the worst.
5. Fight your fear of failure
The fear of making a mistake or failure can stop your further progress. In such a condition remember that mistakes are the parts of our lives. You should drop negative thoughts from your brain. And see yourself reaching your goals.
how to fight your fear
6. Try the six hats method
These six hats method contains analyzing a problem from six different perspectives. Do you want to know the benefits? Letâs first see the six hats and know what they mean.
Red Hat – It tells you to try solving the problem with emotions. What are your feelings towards the problem?
White Hat – Try to understand the problem with particular objectives. What are the facts telling you?
Yellow Hat – It tells you to be positive towards a situation. Which elements of the situation will work well?
Black Hat – It suggests you use a negative approach. Which elements wonât work according to the situation?
Green Hat – Itâs time to think something creative. What are your unique ideas towards the problem?
Blue Hat – This is for thinking broad towards a problem. Which solution will be the best choice for problems.
Now, if you want to know the benefits of this method. You can create more ideas. Without this, you couldnât have thought of two or more solutions to a particular problem.
You should set constraints for yourself and it forces you to get creative ideas. Talking about constraints, you must have thought of time constraints. But I am not talking about time constraints.
There are various constraints that can be conducive to creative ideas and thinking. Letâs say you have a project, set your own constraint that you will write a paragraph in less than 100 words. There are many more constraints that you can use to being a creative thinker.
You can also develop creativity by changing the colors of your room. You can try switching items of your desk and orienting yourself differently. These things not only change your physical environment but also your social setting.
Try to connect with new colleagues. Also, you can invite people from different departments for lunch. Making these little adjustments lets you be a more creative thinker.
9. Try to record ideas that come to you
Try to record ideas that come to you
As people get old their creative ideas donât get slow but they tend to forget some of them. Whenever you think of an idea try to note it down somewhere you are comfortable to use later. According to Epstein, âcapture now, check laterâ. This means to capture new ideas and check them later boosts your creativity.
10. Challenge yourself
Once you found that you have developed basic creative skills. Itâs got very important to challenge yourself for further enhancing your abilities. Try to find more difficult approaches and avoid using the same solutions. Through this, you can create your own opportunities for great creativity. Donât be afraid of challenging yourself, itâs not gonna do bad to you.
So, analyze things in your way and try to handle your problem using creative thinking. Thereâs no restriction for creativity. You can get inspired by anything and create something different in your way!!
Also, you need to put this in your mind that not everyone will support you. You need to believe in yourself and your creative thinking. So donât stop to create new ideas in your way.
Lakshya Singh
