Whether you want to have a relaxing holiday or a pilgrimage trip or a business trip, any trip it may be, many travel apps are cooking up to make your experience breezy, they are making your trips much more comfortable and easier by organizing many things from booking tickets to hotel accommodation.
Notwithstanding it, these besttrip planning apps also help you in answering questions like famous places to visit, what are the different means to reach your desired location and so on. So, let’s have a look at the top 6 trip planning apps that can save your time by 37%.
The mobile-only app Hopper tracks flight prices and gives periodic updates on whether you should buy now or wait, you can book through Hopper with a commission fee of a few dollars.
The price predictor feature explains if and when the price will rise and by approximately how much, allowing travellers to make an informed decision about whether or not to book or wait.
Trip Case
Tripcase
Trip Case is a mobile app that helps you organize your trip by making an itinerary for you, the itinerary can include flights, accommodation, rental cars, reservations, and more. It is one of the easy trip apps.
To make an itinerary, you need to forward travel confirmation emails to TripCase, and the app then organizes everything. The next time you launch the app or log into the website, a complete line of your trip is waiting for you. You can manually add details, too.
Trip It
Trip It App | Best Travel Apps
TripIt is one of the best travel apps in India. It is creating an itinerary for you, but TripIt organizes your travel plans like booking tickets, hotel accommodation, cabs, etc. You just have to send a confirmation email like TripCase. If you don’t want to give TripIt access to your email, you can use the app by forwarding emails to it instead of manually entering details.
If you upgrade to the pro version, the company will find you alternative routes for when your flights get cancelled, as well as send you notifications from airlines about flight delays, cancellations, and more.
Airbnb is one of the other the best travel planning apps. It lets you rent individual rooms, couches. After entering your destination and dates, you can filter results based on the home type, price, requisite amenities and more. You can access all your bookings under the “Trips” tab, where you can view your reservation, contact your host.
Once you have booked, you can also book tours, shows, concerts and more.
Roadtrippers
Roadtrippers
Roadtrippers plan your driving route, book hotels, and also activities along the way, it tells you the best places, things which lie nearby, you can have some great suggestions to include more fun in your experience. It currently works in the USA, Australia, and New Zealand. Sometimes you need to fly somewhere to experience the magic in this world.
En routing to a new place can be a heavenly escape from one’s daily routine, travelling can be soothing music for people who are undergoing through hurdles. It is one just experience where you can embrace the essence of a new world.
TripHobo slots in your interests, needs, and budget. It comes up with the ideas of what to do, it works well for your vacations, it suggests everything from flights to hotels, it lists hours of operation for all suggested destinations, along with maps and detailed routes, an offline view mode is available too for those times when your data connection is flaky, it is possible to view other travellers plans as well if you are in an unfamiliar place.
There is a saying, ‘When you are in chaos, just travel’, you enter a new zone where you will get to learn so much from your experiences. This is the our list of trip planning appsto use. Just shape your trips with these simple travel apps to create a beautiful experience. So, which trip planning app do you think might work best for you?
Let me know in the comment sections.
FAQs
What is the best travel planner app?
Hopper
Trip Case
Trip It
Airbnb
Roadtrippers
TripHobo
What is Hopper?
Hopper is a trip planning app that tracks flight prices and gives periodic updates on whether you should buy now or wait, you can book through Hopper with a commission fee of a few dollars.
A moving company helps people and businesses move their goods from one place to another. This post will tell you five ways through which you can grow your moving company in a couple of months. If implemented correctly, you can expand your moving business from zero to more than $2 million a year in sales in under two years. However, it’s important to understand the moving industry before anything else.
There are different types of moving companies you can choose from. You should decide if you want to provide only moving labor services or become a full-service, coast-to-coast mover.
The moving industry is a large and rapidly growing entity, and this has been a trend for some time. With the relocation industry being as competitive and dynamic as it is, new moving companies keep popping up daily. Here’s how you can expand your moving company business amid high competition.
Competition is high and to generate more leads for your moving company business, you have to work hard on the marketing aspect. Regardless of whether you’re getting leads from thumbtack, HomeAdvisor, Google AdWords, Facebook ads, YouTube ads, postcards, or through some other medium, the fact that you are securing potential clients is important. Go to events where realtors are likely to converge so that you can connect with more realtors. It doesn’t matter if you’re using LinkedIn to engage with realtors as long as you get quality leads. If you go for a third party website that sells leads, be prepared for a compromise in quality; the difference between running your own lead generation campaign and asking someone else to help you with the same is quite significant.
Moving Company Business
You have to make a list of the lead sources you have used so far. Which leads worked for you and brought you good ROI and which ones didn’t? Only that can be grown which can be measured. For example, to know which leads bring you the best on investment, you need to have a customer relation management (CRM). You need to tag those leads based on where the lead sources are coming from. It’s important to know what leads you are using and how much you’re spending for those leads. How many of them convert into actual sales and what is the average move coming out of every lead source? The moment you understand all of this, you’ll be able to procure quality leads and have a higher percentage of lead generation.
How Can You Increase Conversion?
Improve Conversion Rate
Converting leads into actual customers is the next step. There are several ways of converting potential clients into permanent customers. Following up is one method. You can set up automated follow-up emails, and notifications for your sales team or yourself (if you’re a one-man show in terms of you running the dispatch).
Automatic follow-up is a huge help because you don’t need to constantly remind yourself about pending tasks and adjusting your calendar. It can be text message, email, or some other kind of follow-up. In terms of email follow-up, you can use different techniques; click funnel is one example. It is a landing page with a full automated follow-up. And you don’t have to pay for it.
It collects data like the customer name, email, phone number, and zip code. The moment your customer hits submit, the automation kicks in. You shouldn’t send a quote to a lead without talking to him or her over the phone. And don’t try selling to sell them on the first call itself. If they don’t book then a follow-up message goes. If the customer books your offer, another follow-up email is sent that encourages the customer to buy more supplies, storage, valuation coverage, etc. Retargeting existing clients is another technique you can employ. Show them the testimonials you have received (along with success stories). This is a cost effective way of client retention.
Ensure you have a sales script. Use that script when you or your sales team is presenting a sales pitch. In the moving industry, lead conversion can be challenging. But once you have ample testimonials that show your success in the moving business, conversion should become easier. If you are looking for a moving company in the UK, go to this link and start connecting with the company
What does this mean? You should charge a deposit. The mandatory point is that people should not be allowed to book their move without paying the deposit. Nonetheless, “clients to buy more” means if somebody has booked a move with you, they should be up-sold into buying supplies.
You can use a program or software or app like updater. When is the best time to convince somebody to buy more? The moment they pull their credit card, raise their hand, and say, “I’m a buyer I want to move with you “. So you need to have a system in place when people pay for their deposit to be able to upsell them right there. Click funnels allow upselling people without them having to enter their credit card information. For example, when people put their information and when they hit submit, a pop-up shows up and it will ask them would you like to add a six thousand dollars and nine thousand dollars worth of coverage for an additional ninety-five or pay hundred twenty-five at the time of the move. People always want to curtail the amount.
So that’s how you make clients buy more. The next step in the up-selling process can be moving the supplies. So when people pay the deposit, you ask if they would you like to add moving coverage. Three out of ten will say yes (30 % conversion rate) and out of that 30 %, another 70% will buy the supplies because it’s the next logical step in the process. So when they click submit, a pop-up appears, “Hey do you want to add coverage?” With this scenario, you can decide what’s your profit margin and decide on how to increase the profit.
The last step in the process is down to sell or down-sell; it’s something lower in the sales funnel. You ask, “Would you like to save 6 hours and have us change all your addresses?” Now you can show a video where you thank the customer for booking the move. This way, you can offer more services to client and your moving company business will grow faster irrespective of the competition in the industry.
People don’t just randomly move three or four times in a year. Some people may if they have a business. It’s important to know if they want to move often.
They need to find out about you and this comes in the form of your lead generation efforts. You need to sell them and make great offers at the same time. For example, the customer gets a 5% discount every time he or she uses your moving business’s service. In one year if they use your moving services four times, you have retained them permanently and don’t need to pay again for retention. If you don’t want to give discounts for returning customers, think about how much money you may have to spend for acquiring a new customer.
It’s important to make more offers so that customers come back to you on and on. On top of that, you need to inform them that they will be entitled to amazing discounts if they decide to move back.
Have an email saying thank you sent to them after they move. And let them know that you offered them this discount. Some people don’t assume that you do so you have to let them know. Your customers should become your brand ambassador and bring word of mouth publicity.
How Can You Increase Your Profit Margins?
Though every moving company is different, the underlying core strategies and policies are the same. Depending on how you decide to offer your service, how you decide to pay, how you decide to charge (credit card, cash, or check), and other factors, chalk out a plan to increase your profit margins. The first couple of places that you should pay attention to is how track your lead. Next, make your customer buy more by adding supplies and valuation. This way, you can make a profit without acquiring another customer. Focus on maximizing the value addition for each of your customers. And see the margin increase on its own.
Conclusion
If you have some people and a vehicle that you can use as a moving van, starting a moving company is a realistic way to make extra income or even a full-time salary. Like any business, it will require a lot of research and hard work as well as some start-up capital. However, the rewards are equally huge. Follow the above tips to grow your moving business and let us know in the comments if you found them useful.
When today everyone is trying to shift from conventional methods of marketing, which were not quite environmentally friendly, more and more customers are not only becoming environmentally conscious but also responsible for nature. The term Green Marketing became prominence in the late 1980s and early 1990s. According to a study by Unilever, 33% of customers are choosing to buy from brands based on environmental and social impact.
This has resulted in opening up a new domain of marketing as thereâs a billion opportunity for brands that make their sustainability credentials clear. This new domain is Green Marketing. In this article, we have provided a complete guide on Green Marketing, Its Importance & Benefits.
Green marketing is the process of promoting products or services which are eco-friendly. These products or services may be environmentally friendly in themselves or produced in an environmentally friendly way.
Basically, green marketing refers to the process of buying and selling of products and services based on their environmental and social benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. Thus, this domain of marketing incorporates a broad range of activities, including:
Product Modification
Changes to the production process
Packaging Changes
Modifying Advertisings
Manufactured in a sustainable fashion
Not containing toxic materials or ozone-depleting substances
Produced from recycled materials or able to be recycled
Made from renewable materials
Not making use of excessive packaging
Designed to be repairable and not thrown away
One limitation that lies beneath all of the marketing stuff is that green marketing is typically done by companies that really are working around the notion of sustainable development and corporate social responsibility. Because of this reason more and more industries and corporates are making an effort to implement sustainable and green marketing practices.
The interesting part comes here when customers are becoming socially and environmentally aware about the red alarm that nature gives us every year. Itâs high time when people at large levels should realize that every time rules and laws are not going to make situations easy and okay. Businesses are now implementing to demonstrate a high level of social responsibility can increase brand loyalty among socially conscious consumers.
The American Marketing Association (AMA) held the first workshop on âEcological Marketingâ in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled âEcological Marketingâ.
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Objectives of Green Marketing
Green Marketing, just like any other form of marketing, touches every aspect of a business, from production to packaging to advertising, and in the end Public Relations (PR). It focuses more on profit through sustainable development. Contrary to one belief, that it just focuses on eco-friendly ways of marketing. The answer is big NO! It just not focuses on sustainable ways of promoting green products, but also works on how to sell these products to earn the most profits.
The key barrier to sustainable business practices, such as green procurement, is the short-term cost. Going green will typically cost more upfront, but generate great rewards in the long run. Although, itâs crystal clear that green marketing carries those potential buyers who will review a product or serviceâs âgreennessâ as a base of their buying decision, and this will also benefit our environment.
We are well-versed with the fact that increasing the population and over-production of products have been polluting the natural environment for the last two decades. There is growing interest among people around the world regarding the protection of natural environment. People are getting more concerned about the environment and changing their behavior for the protection of the environment.
Green marketing out there is not only meant for nature but itâs always going to benefit the company in the long run.
Strategies to Green Marketing
1. Access to New Markets
The new culture of buying organic and eco-friendly products has ultimately shifted the focus to the new domain of marketing i.e. green marketing. A completely new market of green consumers who are out there to buy green products than non-green products.
2. Positive Public Image
With the campaign of âGo Greenâ, can make your customers feel that the company has a responsible outlook towards natural resources. This makes the customer think that since the company is aware of the current scenario, then it also motivates them to adapt with eco-friendly and clean habits. All this results in a good image of the brand in the eyes of existing and prospective customers.
3. Economic Advantages
Going green is like a reduction in waste which equals lower operating costs and more savings, both environmentally and economically. Eco-friendly business equipment and practices such as â low-wattage or LED lights, use of natural lighting, water conservation policies, mandatory recycling and hybrid company vehicles save money on utilities, fuel, and office supplies. This generates instant cash flow.
4. Sustainability and Efficient Use of Resources
Adapting a green and eco-friendly lifestyle is all about sustainability. This sustainability transforms into profits in green sectors with secure futures. Since there is no limit to human needs and demands of resources is reversely proportional to the current availability of resources. Greenmarkets need to facilitate consumers by consuming resources efficiently.
The future-safe markets include biomaterials, green buildings, personal transportation, smart grids, mobile applications, and water filtration.
5. Competitive Advantage
Going green always adds up your consumer-base, undoubtedly. This factor gives you a competitive advantage among other companies in the same marketing line. This, also, sets an example in front of society, that how eco-marketing can transform society. Because companies that are adopting green marketing techniques gain a more competitive advantage over other companies that are not conscious of such techniques and the environment.
It ensures sustained long-term growth along with profitability.
It saves money in the long run, though at first prices might be high.
It helps the companies market their products and services keeping the environmental aspects in mind.
Most of the employees also feel proud and responsible to be working for an environmentally responsible company.
3 Great Examples of Green Marketing
Hershey
Hershey Adopts Green Marketing Techniques
The iconic chocolate syrup brand has reframed its brand image to include green marketing ideas as an important ingredient. It is ranked among the top ten environmentally-conscious companies in the U.S.; where it has done more than just following eco-friendly trends. The company which owns a hotel and amusement park in Hershey, PA, has made embracing environmentally-friendly practices- the main priority – so much so that theyâve set a goal to reduce greenhouse gases from their own missions by 50% by 2025.
IKEA
The Swedish furniture giant is not only producing reasonably priced and well-built furniture sets with homewares too. IKEA is highly committed to its green initiatives. It has produced the majority of its products using only bio-plastic, which was sourced from the sugarcane industry. This sort of change is expected to save roughly 75,000 barrels of oil a year.
Hindustan Petroleum
This huge company owns a massive e-waste recycling plant, where enormous shredders and granulators reduce 4 million pounds of computer detritus each month to bite-sized chunks the first step in reclaiming not just steel and plastic but also toxic chemicals like mercury and even some precious metals. The company takes back equipment from any company, and there is no such constraint. In fact, its ow machines are totally recyclable and it did cut the energy consumption by 20%.
Greenwashing is also known as Green Sheen. It becomes curious like, what is it now? It is one such practice when you promote the deceptive perception that the product is green even when it is not. When self-aware customers buy products labeled as eco-friendly, then on that pretext they are being ditched. The point here is, that itâs still harming the environment but here, the company is responsible, who sells products on a false pretext.
Just merely adding the terms âgreenâ or âeco-friendlyâ doesnât make it one. Using manipulative texts or imagery in the communication messages which give a hint to environmental friendliness could be greenwashing too.
Hereâs a bit of strict advice not to use greenwashing or promote your product as environmentally friendly when theyâre not because that will not only hamper your consumersâ trust but could also lead you to pay fines in the consumer court. There have been numerous business casualties that have made half-hearted attempts to embrace a green culture, only to crash and burn in the process.
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Green marketing is a marketing philosophy that promotes the production and selling of pure (eco-friendly) products with the protection of ecological balance. Green marketing raises the voice against production, consumption, and/or disposal of such products that anyway harm consumers, the society, and the environment.
What is Green Marketing example?
Green marketing is the marketing of environmentally friendly products and services. For example, products made locally in North America tend to be more expensive than those made overseas using cheap labor, but they have a much smaller carbon footprint because they don’t have to fly across the globe to get here.
What are the elements of green marketing?
The elements of Green Marketing includes these points as mentioned below-
Promoting the environmental attributes of products;
Introducing new products specifically for those concerned with energy efficiency, waste reduction, sustainability, and climate control, and
Redesigning existing products with an eye towards these same consumers.
How does green marketing work?
Green marketing is essentially a way to brand marketing message in order to capture more of the market by appealing to people’s desire to choose products and services that are better for the environment.
What are the disadvantages of green marketing?
Green products require renewable and recyclable material, which is costly.
Problems of deceptive advertising and false claims.
Requires a technology, which requires huge investments in research and development.
Majority of the people are not aware of green products and their uses.
Is green marketing effective?
Green marketing has been an effective tool regarding the need for all of us to be more aware of how our lifestyle has impacted our environment. We have damaged our streams, rivers, and oceans, and the air that we breathe.
Conclusion
Effective green marketing requires not only the ability to communicate a green message, but also the ability to research, analyze, plan, and coordinate the diverse components of that message in a profit-driven business environment. A good marketing program can equip you with the skills and knowledge you need to accomplish these tasks.
Smart home solutions use gadgets such as sensors, highlights, and different apparatuses associated with the Internet of things (IoT) that can be remotely checked, controlled, and manipulated as required. Smart home solutions represent self-monitoring analysis and reporting technology. The innovation was initially created by IBM for predictive disappointment analysis.
The contemporary Smart home solution items became accessible to customers from 1998 and the mid-2000s. Smart home solution enables clients to remotely control and manipulate their home gadgets using specialized applications, cell phones, or other organized devices.
Such solutions take into consideration efficiency of electricity use while guaranteeing your home’s security. Smart home solutions are an essential component for building “smart cities”.
A Smart home solution furnishes property holders with security, comfort, vitality proficiency, and accommodation. The expression “savvy home” is used to portray a living arrangement that has lighting, apparatuses, warming, TVs, cooling, diversion sound, and video frameworks, PCs, cameras, and security frameworks that can speak with each other and be remotely controlled from any room in the home, just as remotely from any area using a cell phone or the web. Smart home solution empowers clients to spare vitality by controlling lighting, HVAC frameworks, window covers, and water system. Property holders can get to the frameworks with the assistance of the web from any location.
The smart home solution is not a new creation. It has been predominant as an idea among shoppers and industry specialists. The smart home idea began with the development of remote controls, disclosed by Nikola Tesla in 1898. In 1901, the primary vacuum cleaner was presented, trailed by garments dryers, clothes washers, coolers, and electric dishwashers. These were not “smart” machines, yet their presentation was a distinct advantage for the individuals of the twentieth century.
Smart Home Solutions
During the 1930s, innovators directed their concentration towards home mechanization advancements; yet the thought didn’t emerge until 1966 when Echo IV, the main Smart robotization framework, was created. This gadget enabled buyers to register shopping records, control room temperature, and switch on and off machines.
In 1991, “gerontechnology” was presented which joined gerontology with innovation for making the lives of senior citizens simpler. A few innovations were presented in this segment during the 1990s. The mid-2000s were set apart by the quick increment in the fame of smart home solutions. Various advances rose and were gradually incorporated into homes. Smart homes began to wind up reasonable alternatives thereafter.
Home systems administration, local advancements, and different other customer devices wound up accessible. Smart home mechanization is omnipresent in the present market. Buyers are presently ready to control temperature, TVs, lights, entryways, remote controllers and cell phones.
The smart home market in India has seen significant developments. Home computerization was considered as a business of rich individuals a couple of years back. And it was all valid as the expense of robotization was not in any manner reasonable to the pockets of the enormous populous in India. The circumstance has turned around completely, and a pattern of mechanization is now occurring in the nation. With the expanding need for solace and straightforwardness alongside rising expendable wages of individuals living in metro urban areas, the market for savvy homes continues to grow.
As indicated by “India Smart Home Market Outlook, 2021”, the smart home market in India has developed altogether over the period from 2014 to 2017. The smart home market which comprises of chiefly three portions (commercial, hospitality, and residential) has seen a higher selection of proportion of mechanization in the neighborliness division. Even though the portion of the business fragment is extremely less, it has enrolled the most elevated development in the last two years.
Smart Home Solutions In India
The private market, on the other hand, is moving upwards with a standard pace. The other benefit for the market is the presentation of retrofit robotization arrangements. The significant disadvantage for the private portion was the significant expense of robotization arrangements which have now radically caught retrofit arrangements that cost as low as INR 3600. In metro and level-1 urban areas, new lodging plans are being created with home computerization frameworks according to the client’s necessity.
The accommodation in the private market for computerization is going to increment in future. Control4, Crestron and Lutron GL are among the top producers offering robotization gadgets in India. The retrofit arrangements are significantly being offered by these new companies which are growing tremendously. Silvan Labs, Inoho, and Pert are the top new smart home solutions companies in India.
Key Segments
Residential Smart Home.
New/Entire Home Automation.
Retrofit Home Automation.
Hospitality Smart Home.
Hotel Exterior & Lobby Market.
Hotel Rooms.
Commercial Smart Home.
Key Categories
Lighting.
Blinds.
Hubs/Server.
Entertainment (Audio/Video).
Security/Access.
Energy Management.
Others.
Smart Home Solutions
Promising Startups Dealing With Smart Home Solutions In India
As indicated by a report distributed by RedSeer Consulting, the home computerization showcase in India is quickly developing and reached INR 8800 crores by 2017. The key development drivers for this interest are expanding customer mindfulness and money related capacity, item advancements (like PDA applications), manufacturers’ prerequisite for market separation, and an expansion in the inclination for vitality productive frameworks. There are numerous players in this field, for example, Oakter, Inoho, IFIHOMES.com, Silvan Innovation Labs, eDomotics, SharpNode, Home Brain, MSK Technology, Thasmai Automation, and Metagan.
Oakter
Oakter, a tech startup based out of Noida, was established in 2014 by IITians Varun Gupta, Nithin David, and Shishir Gupta. The startup is settling innovation issues in Indian homes. The organization improves and fabricates plug-and-play savvy home items. Oakter hoists life by better home administration. Offerings begin at INR 2,800 and give allows clients to control home apparatus such an espresso machine.
Oakter Smart Home
Clients can begin with a couple of home apparatus and after that continue developing their savvy home involvement. Oakter principally sells through online channels; its products are accessible on web-based business stages like Flipkart and Amazon. However, extreme deals are through their site.
Mr. Shishir Gupta, CEO of Oakter stated, “We trust IoT will achieve comparable profitability gains for the home condition in the following 10 years, as found in the workplace after the approach of PCs and Internet. Home apparatuses haven’t improved much in the most recent 30 years, however times they are going to change very soon.” The organization got subsidizing from India-Quotient, Spice Group, Sachin Bansal, Binny Bansal, Rajul Garg, and a couple of other financial specialists.
Inoho
Bangalore-based Inoho was established in January 2014 by Deep Singh (IIT Guwahati), and Deepankar Garg (IIT Guwahati, IIM Ahmedabad). It later roped in Gagan Singh into its core team.
Inoho Smart Home Solutions
Inoho is a startup in the space of smart homes. It enables clients to control light, fans, springs, ACs, and so other elements using cell phones. The management of devices is possible over the web, giving the client the entrance to his home from any place on the planet. The client can set timetables, time, or control the devices on an ad-hoc basis. Inoho is bootstrapped until now. The startup adapts by selling smart home enablers and worth included administrations.
Ifihomes.com
Launched in 2013, Bangalore-based IFIHomes.com is an organization concentrating on the dispersion of innovation controlled Smart Living items to Indian customers. Discussing the backstory, IFIHOMES.com’s founder Rohit Khosla referred to a few lines from the company’s website, “We began with only a thought and an enthusiasm to make life straightforward and secure of individuals around us. Being a technocrat we are elevating innovation to get that going.
IfiTech Smart Home Solutions
The vision and want are to teach society about the items and arrangements that would enable them to carry on with a superior life. As the market is in the beginning time and very few dependable and certified items are accessible to an end shopper, subsequently we have likewise taken up the activity to advance quality items and administrations to make living basic and secure. We accentuate the possibility of DIY (do it without anyone else’s help) as a feature of the instruction.
The majority of the items that we are advancing are basic and thus can be introduced with close to nothing/fundamental electrical switch introduce information.” The organization sells 100% quality tech solutions with a guarantee. The firm has smart solutions for switches, lights, solar lights, and accessories. It additionally has a wide scope of network cameras for both indoor and outside use. IFIHomes.com plans to include more items soon.
Silvan Innovation Labs
Bengaluru-based home-mechanization arrangements firm Silvan Innovation Labs was launched in 2008 and creates video observation, investigation, and home computerization solutions. Its items have been used by organizations such as Sobha, Brigade, Nambiar Builders, Total Environment, Tata Housing, and Lodha (as mentioned on Silvan’s site).
Silvan Smart Home Solutions
The startup, which has raised a sum of Rs 13.5 crore since its origin, has as of late disclosed four new savvy home smart items it has been working on for a couple of years. One such innovation is CBell, a WiFi video doorbell, which calls the proprietor’s telephone when the doorbell is squeezed and work using an application empowered security framework. The app helps against undesirable interruptions and dangers, for example, gas spillages and fires.
“We likewise have an excitement about items like the zPly, which is an advanced music zoning framework that streams and plays, spreads away music anyplace inside the house, and Lumos, a simple retrofit light computerization which can consequently diminish and light up lights in various pieces of the house through a couple of taps on a cell phone; this can be utilized through regular switches,” said Avinash Gautam, CEO of Silvan Innovation Labs. The organization’s USP is that its items are practical, with a value scope of Rs 12,000-50,000, bringing about footing in level-2 and level-3 towns.
SharpNode was established in June 2014 by Mohit Agnihotri. As of now, this home solution company has an item that screens homes and gives control and security over electric machines through the cell phone or PC over the SharpNode application. SharpNode depends on the concept of the Internet of things. Dealing with items including chip, microcontrollers, sensors, incorporated circuits, remote gadgets like WLAN, Bluetooth, and so forth, which are central segments for associating things around you to a cloud-based web interface.
Sharp Node Smart Home Solutions
“We as a whole are savvy enough to realize that the present market is flooding with new businesses. Investigate every one of them, we found that none of them furnish the arrangement with such a reasonable cost with no trade-off in quality and unwavering quality. Following ‘Make in India’ we have ‘Worth FOR MONEY’ items,” Mohit says.
Home Brain
Gurgaon-based Home Brain is the brainchild of NetWorld Inc, an IT organization empowering mechanization counseling, structuring, and coordination with hands-on involvement in the present innovation field. Its offerings include Security Brain, Lighting Brain, Entertainment Brain, Climate Brain, and Appliance Brain.
Cubical Labs
New Delhi-based Cubical Labs is a youthful startup by three IIT-Guwahati graduates â Swati Vyas, Dhruv Ratra, and Rahul Bhatnagar. It was established in November 2013 and offers an answer for controlling Electrical Appliances from anywhere, monitoring the vitality use, integration with various stages, for example, IP cameras, and drape nearer screens.
Cubical Home Solutions
The startup has protected correspondence convention, Cube-R, which it professes to be increasingly reasonable for the Indian market due to less information utilization and its capacity to incorporate with different conventions. The startup began by offering solutions in Delhi â NCR and Mumbai. Over the last year, Cubical Labs built a wide system of wholesalers and sellers in 5 states (14 urban areas) in India. The startup plans to extend to 20 states alongside a couple of Southeast Asian and Middle Eastern nations.
Thasmai Automation
Bangalore-based Thasmai offers home computerization for you by making items and frameworks. Lighting controls, music, home theater, atmosphere control, security â even iPads, iPhones and Android cell phones and tablets â a Smart house by Thasmai makes customized encounters that upgrade your life and include solace, reserve funds, accommodation, and genuine feelings of serenity. It offers automation for the home segment, lighting automation, safety and security (CCTV, fire alarm, and access and attendance frameworks).
Established in 2010 by Karigirish Murthy, Thasmai is one of the rising players in India’s home computerization showcase. Having its essence in 8 significant urban communities of India, Thasmai banded together with the best in breed organizations from Philips and Crabtree for lighting mechanization, Harman International (JBL, Revel, Infiniti, Synthesis) for Home Entertainment Solutions, to Honeywell for home security arrangements.
Metagan Technologies Private Limited
Bengaluru-based Metagan is taking a shot at secluded IoT answers for your home by re-evaluating the equipment and programming stages for IoT. It uses local protected advancements and open-source advances. The startup was established in 2015 by Ganesh Prasad Kumble. Its offerings include Mera⢠Zoom Security Systems, which is utilized for well-being and security. The item’s highlights include:
“The point of Metagan Technologies is to give basic, secure, and standard computerization answers for the world. This requires joint effort and association among individuals and associations with a mutual vision of what could be. Our association’s responsibility is obvious in our ever progressed worldwide portfolio and ever-prepared spotlight on client’s prerequisites and plannings,” Ganesh says.
Expected Growth Of Smart Home Market In India
Growth Of Smart Home Solutions In India
A smart home is a home with better, quicker, and improved working capacities and execution. In a savvy home, electronic gadgets, for example, cooler, TV, cooling (heating, ventilation, and cooling (HVAC)), lighting, and camera frameworks are typically controlled remotely by the cell phone. Home robotization is the connection of a few machines for controlling gadgets utilized in a home through a  system over coaxial link, electrical power wiring, infrared, radio recurrence, or some other medium. The smart home market is assessed to arrive at an estimation of INR 4.2 trillion by 2023 while developing at a compound yearly development rate (CAGR) of ~14.77% from 2018.
In India, the savvy home market is in its nascent stages and is relied upon to increment at a surprising development rate in the coming years. Presently, the infiltration level of smart homes is higher in Indian metro urban areas like Bangalore, Delhi, Mumbai, and Pune, and records for the larger part of the Smart home market. Smart lighting, savvy speakers, smart indoor regulators, smart home center point, and Smart observation are a portion of the significant smart home contributions in the nation. Under the Make in India program, the Government of India is taking estimates, for example, a decrease in traditional obligation on media transmission items to support the gadgets producing segment.
FAQs
What is the future of smart homes?
Smart security cameras could be the future of home security. Artificial Intelligence will only become more important in future tech, especially within our homes. There are a plethora of home security devices out there but AI integration into them might be the future.
With the increased count of startups in India, the Government has put forward a flagship program to empower the startups, which is known as Startup India Scheme, which launched in 2016. As a developing nation, it’s crucial to expand the economy whose best possible method is to fund startups.
Moreover, it benefits the employment rate with innovation in products and services. The government of India has introduced several beneficiary programs for startups, among which this scheme gives DPIIT recognition to the startups. Here arises a question, what exactly is DPIIT?
Basically, DPIIT stands for the Department for Promotion of Industry and Internal Trade. Those startups which get recognition under DPIIT gain many benefits, such as access to a host of tax benefits, IPR fast-tracking, easier compliance, and many more.
The main objective of this Startup India initiative is to reduce the regulatory burden on the startups and to help them expand their core business with low-cost compliance. DPIIT works as the monitoring agency and the Small Industries Development Bank of India (Sidbi), the principal operating agency for funding startups.
This scheme has indeed helped the nation to increase its employment rate. According to the report of March 2020 given by the Commerce and Industry Minister, Goyal Goyal, states that a total of 3,37,335 employment (sic) has been reported by 27,137 DPIIT-recognized startups.
This statistic clearly shows that the DPIIT scheme has benefited the nation. Now, let’s move to the main content of this article which is how to gain the DPIIT Certificate of Recognition for Startups. Let’s begin!
This Startup India Initiative is mainly created to reduce the regulatory burden on startups. Therefore, it comes with several benefits through which the Government of India supports the current entrepreneurial ecosystem of the country. These benefits are:
Exemption of Income Tax Act, 1961 under,
Section 56(2)(vii)(b): This section talks about the tax that imposes on those companies which receive consideration for share issues exceeding fair market value. Now, the DPIIT registration helps startups to get exemptions under this section. The utmost benefit of this exemption is seen at the stage of the angle/VC round.
Section 80-IAC: Under this section, DPIIT-registered startups are benefited by muting the income tax payment for three consecutive years out of the first ten years of the company’s incorporation date.
Section 54(GB): This section discusses the tax imposed on long-term capital profit received on the sale of any residential property. And if the government capital profit is invested in the DPIIT registered startup, then the startup gains exemption from this tax payment.
Self-certification under labor law and environmental laws
Typically, all private companies are bound by labor and environmental laws for conducting inspections of the company’s establishment, safety norms, maintenance, and beneficial employee norms.
However, those startups registered under DPIIT can self-certify for five years (counting from the incorporation date) themselves under six labor and three environmental laws.
The exemption of six labor laws are:
The Building and Other Construction Workers (Regulation and Employment and Conditions of Service Act, 1996)
The Inter-State Migrant Workmen (Regulation of Employment and Conditions of Service) Act, 1996
The Payment of Gratuity Act, 1972
The Contract Labour (Regulation and Abolition) Act, 1970
The Employees Provident Funds and Miscellaneous Act, 1952
The Employees State Insurance Act, 1948
The Exemption of three environmental laws are:
The Water (Prevention & Control of Pollution) Act, 1974
The Water (Prevention & Control of Pollution) Cess (Amendment) Act, 2003
The Air (Prevention & Control of Pollution) Act, 1981
Intellectual Property Registration
The cost of a trademark registry in India for a trademark in one class is around Rs 9,000. But for DPIIT registered startups, they cost nearly half. The same goes for patent applications as well.
Public Procurement Norms Relaxation
Those within the industry know what Public Procurement refers to. It’s the process through which state-owned businesses and the government purchase goods and services from the Private sector.
These contracts are usually marked with high eligibility requirements, but for the DPIIT-registered startups, the contract offer is relatively low.
Eligibility Criteria
Eligibility Criteria
Of course, for DPIIT registration, there are some eligibility criteria. Startups fulfilling the criteria will only get the approval and the one that does not fall perfectly under its eligibility criteria will not receive any exemption. The eligibility criteria are shared below.
Company Age
Startups whose existence and operational periods do not exceed ten years, counting from their incorporation date, can apply.
Annual Turnover
Startups with an annual turnover of Rs. One hundred crores for any financial year can apply.
Company Type
Startups that are incorporated as Private Limited companies or registered partnership firms, or limited liability partnerships can apply.
Innovative & Scalable
Startups that work towards product or service improvement and development along with a scalable business model of high potential can apply.
Original entity
Startups with original entities not reconstructed from a pre-existing business can apply.
Startups must submit a list of essential documents for registration under the DPIIT scheme. These documents are:
The Incorporation or Registration of entity Certificate
On receiving funding, Startups need to submit Proof of Funding (a support letter from the state or central government authorities or duly recognized incubator, and the angel funds or incubation fund needs to be 20% or above) to receive the DPIIT certificate.
Documents of award or any recognition received by the company.
Brief description of the nature of the business, including details of how the company is working towards innovation, scalability in terms of employment count, and product or service development.
Document of Patent (published in Patent journals by the company).
And if the ministry found any of the documents mentioned above forged, the applicant is liable for the penalty of 50% of the company’s paid-up capital and Rs. 25000.
Applicable Fees for DPIIT Registration
There are no application fees for the startups to pay for registering with the Ministry of Commerce and Industry to receive the DPIIT Recognition certificate for the startup.
Steps of DPIIT Registration
Business Incorporation
The first and foremost step for DPIIT Registration is to incorporate your business as a limited liability partnership or private limited firm.
Register on Startup India Portal
Startup India Registration Form
You need to register your startup on the official Startup India Portal. Fill out the details, like the contact info of your startup, along with the name. After successfully registering, you will get the login credentials on your provided email address.
Startup India Portal Login
As you have the login credentials, log in to the Startup India Portal. There you will receive an application that must be filled out and submitted. Then only your startup will be registered.
DIPP Recognition and Registration
After submitting the startup registration form application, you will receive a form for DIPP recognition. Please fill out the form and select the tax exemption that you need, and submit the form by attaching the required documents with it.
Certification of Recognition
A Sample Certificate of Recognition
After submitting the application for DIPP recognition to DPIIT, which shall issue the Certification of Recognition to your startup.
The DPIIT certificate is an essential document for startups to gain several benefits from the government. To avail of the certificate, one needs to register their startup companies under the Department of Promotion of Industry and Internal Trade under the sub-category of the Startup India initiative.
The complete guide for the registration as well as the benefits of the DPIIT certificate, eligibility criteria, documents required, etc is shared above.
FAQs
How do I get DPIIT recognition for a startup?
To get DPIIT recognition for a startup, one needs to log in to the page and look for the option of getting DIPP Certified to select register here under the category of Recognition and Tax Exemption.
After clicking on the register here, one needs to fill out the form by submitting all the necessary information and documents required. After submitting, the form will then be processed and if found satisfactory, the startup will get a recognition certificate.
What are the documents required for startup India Registration?
Some of the essential documents required for startup registration are trademarks, articles of association or incorporation, a non-disclosure agreement, intellectual property assignment agreements, a founders agreement, terms and conditions, etc.
Who is eligible for DPIIT?
The basic eligibility criteria for any startup to be registered as DPIIT is to have an annual turnover of about Rs. 100 crores for any fiscal year from its federation.
Is DPIIT registration mandatory?
Startup India Registration with DPIIT is mandatory for startups to get the benefits from the recognition certificate like tax exemption, reduced compliances, etc.
Gone the days of photo shopping where fake images only remained as a joke. The advancement in this technology with empowering tools such as AI has everyone worried. Recently, a lot of pornographic images and videos of Hollywood actresses and famous celebrities which are highly convincing, have been circling over the internet and millions of people have been sharing the same. These obnoxious images and videos were later found to be forged and were declared fake by forensic experts.
Social media, the bearer and broadcaster of fake news too is posing a threat since the news it upholds spreads like wildfire and leaves little to do when the news is a hoax or a rumor. Remember what happened during #pizzagate? Day by day its what we see vs what we believe.
The video where Barrack Obama was seen talking rather unusually and calling Donald Trump a âDipshitâ also went viral, only to learn that it was American actor Jordan Peele just playing around with Artificial Intelligence technology. What is this technology that is so make-believe that we often forget to comprehend if itâs actually authentic? Today weâre going to explore the AI that has taken the internet by the storm and is seen as a potential threat to the near future. Deepfakes.
Deepfakes are images or videos created using artificial intelligence where you can create real-looking forged images such as morphing popular faces onto pornographic sites. Some amateurish hobbyists started this on Reddit and this gave birth to the pioneering of so-called deepfake learning.
Deepfakes aren’t just fake images or videos. Some are made with so much precision that it is really daunting to distinguish between a real and a fake. Deepfakes can be created using voice modulations too. So if you have seen a video of Nick Cage appearing in ten different movies he wasnât a part of, or a politician saying rather unruly things, you have come across a deepfake.
Origin of Deepfakes- GAN
A general adversarial network-GAN is a deep learning technique in AI. Usually, machine learning is a hand-down job where you instruct the computer with commands to complete certain tasks. GAN gives machine learning a new power where it can skip human intervention and self-learn, maybe even imagine and create images that never existed.
In a general adversarial network, two neural networks are pitted against each other. These networks are provided with several images and the two networks, using data from the images creates new plausible images which are so real-looking, you could hardly tell in the first go. They learn from the data provided from several images such as facial expressions, complexions, bone structure, etc.
The neural networks require high end systems with huge data space to create the anticipated outcomes.
These networks trace the movements of pedestrians walking around which has helped develop driver-less cars. They have also studied voice modulations which make Alexa and Siri more conversational.
Deepfakes are using these deep learning techniques and hence the name.
Synthesia is a London-based AI video generating platform where you can create corporate training videos for businesses around the world. The platform letâs you choose an avatar for the video and can be created in over 40 plus languages.
Synthesia Website
In grave times of the pandemic, it has made shoots riskier and Synthesia is slamming the corporate training costs by using deepfake technologies to create these videos.
Recently, it helped David Beckham appear in a public service announcement on malaria where he âspokeâ in nine different languages.
Rosebud AI
Rosebud, founded by a team of AI experts, is aiming to disrupting media by creating glossy images used by e-commerce platforms or marketing. It has released around 25000 modelling images of people that donât exist. It has also launched a service where you can put on clothes photographed on mannequins onto virtual real looking models.
Rosebud ai Website
This could be used by several cosmetic and apparel businesses who are constantly in requirement of models and who spend a fortune going through sets and shoots.
Modulate.ai
Modulate is using the deepfake technology in the gaming industry to analyze speech software that learns how to create Voice skins or filters of famous celebrities or characters. Old school method relies on text-to-speech tech whereas Modulate uses real time audio to synthesize the voice skins.
The voice skins have a real life effect which is radical for the gaming industry. Modulate.ai has raised $2 million through investors like Hyper plane venture Capital and 2Enable Partners.
Like Modulate, Respeecher demonstrates emotional nuance and prides itself in creating a technology of voice cloning. Respeecher aims at revolutionizing the film and animation industry. Since animation and film studios are prone to human error, Respeecherâs voice clones come in handy when actors who are dubbing, quit. Only a good sample of their voice and the technology does its wonders.
Respeecher Website
D-ID
In the wake of privacy concerns with facial recognition synched with sensitive information, D-ID de-identifies and removes identifiable features without losing a grip on important attributes such as age, gender or emotion. Its smart anonymity feature provides top notch security for biometrics databases.
Deepfake technology refers to audiovisual content generated by deep learning AI systems.
How do Deepfakes work?
Deepfakes rely on artificial neural networks, which are computer systems that recognize patterns in data.
What was the first Deepfake?
The first deepfake was coined on 2017 by a Reddit user of the same name. This user created a space on the online news and aggregation site, where they shared pornographic videos that used open source face-swapping technology.
Conclusion
The companies mentioned above are using deepfake tech to do more than just creating videos and images. Theyâre developing services around the most controversial phenomena and are being applauded for the same.
Lately, Deepfakes have become a common tool for harassment, revenge porn, busting political propagandas and are seldom used as a tool for harmless humor. There are several agencies relentlessly working on confirming deepfakes. But it has worried the entire AI tech industry since the technology is improving at lightning speed and are afraid that it might outrun the ones trying to find a difference or call out a fake.
Imagine Introverts, then a perfect image of a boy or a girl sitting in a corner, just self-involved in themselves, are formed. But when it comes to leadership, people would say that âMan, it isnât a joke. How could an introvert lead us?â This myth has pervaded the world for far too long: introverts arenât cut out to be leaders. There are real-life introverted leaders examples out there that show introverts can be great leaders such as “Bill Gates”, “Mark Zuckerberg”, and many more.
Human beings are social by nature, and so we associate strong leadership qualities with people who are more extroverted. Besides being confident and engaged, extroverts are also highly competent at bringing people together, and their good judgment is always on display. But if you think introverts aren’t equally good–and, in some ways, better–leaders and managers, you’ve been sorely misled.
âIf youâre clever, you can learn to get the benefits of being an introvert.â â Bill Gates
There are some character traits that define introverts and extroverts as two different personalities, and thereâs no such deciding factor like who can be the best leader from either.
Real-world is the outer world of people and things
Real-world is the inner world of ideas, understanding, and meaning
Think out loud, make decisions quickly
Mentally rehearse, before speaking up, and take time to decide
Learn by doing, understand life after they have lived it
Learn by observing, live life only when they understand it
The fact that being an introvert doesnât mean youâre a loser or socially-awkward but, it just means you need to be alone when others need to be with people.
Why we need introverted leaders | TEDXBend | Angela Hucles
Leadership is about solving problems and making decisions. You donât need to be the life of a business party to do either one.
Nobody is a pure introvert or extrovert (most are in-between, or âambivertsâ). But in general, it is estimated that 33%-50% of the population skews introverted. Introverts are just as adept at leading, and in some ways, they have an advantage over their extroverted counterparts. Here are some of the myriad leadership characteristics of introverts that are often overlooked.
How introverts can be great leaders?
How Introverts Can Be Great Leaders?
1. Motivated By Productivity, Not Ambition
The myth that prevailed is that they are not as motivated to succeed as more socially-driven people seem to be. But truth to this misconception is, that theyâre simply motivated by different factors, and they measure success by different metrics. The introverted brain is wired differently in which its reward systems are triggered by different stimuli. Instead of recognition and professional advancement, an introverted leader gains more satisfaction from maintaining the team’s productivity and high-quality work.
2. Listen When Others Speak And People Listen When They Speak
The ability to pay attention to what others are saying is one of the key attributes of a good leader. The introvert quietlyobservesthe group, listens to every personâs contribution, and will only speak when they have something meaningful to say.
But, an extrovert will speak out loud which is making them the centre of attraction. To speak funnily, there is a difference of thought-cloud, in extroverts, it comes out of the mouth while in introverts it first comes in mind.
It is said that silence is powerful. Since introverts take long to contribute to a discussion when they eventually talk, their speech is so powerful that it impacts significantly on people and this affords them a positive perception. This is mainly because their contributions are always thoroughly thought out and well developed hence valuable to the group.
Humility is not a quality you will find in many leaders. But it is what has pushed many introverts up the chain of authority. It helps them in managing people and makes them want to serve other people no matter their level. Generally, it is observed that a team works more effectively if the leader treats everyone with love and is humble to everyone. It builds a great team that is an asset to the company.
When you are humble, you can welcome new ideas and different suggestions without feeling threatened. They advocate for leaders to assist their team in achieving their goals too. Humility enables introverts to succeed in business and life because they can acknowledge mistakes and accept limitations.
4. Introverts Make Meaningful Connections
I donât know how much it makes sense but people with a lesser group of people they tend to make more meaningful connections. And all I can think of is that introverts carry this pro point in their bag if compared to extroverts. Extroverts are known for being social and associate quickly with any person in a conference room. On the other hand, introverts can be mistakenly judged to be disconnected from other people or just unable to make personal connections.
This is not true. It is just not easy for them to establish any relationship. Instead, they focus on quality and productivity, thus rendering the process of making connections slow but meaningful. They will take time to open up to someone. But once they do, they establish deep relationships that are always personally and professionally rewarding.
5. Introverts Are Problem-Solver
Problem-solvingis the crux of all good leadership, and according to research, introverts typically have thicker grey matter in the prefrontal cortex, which is the area of the brain where abstract thinking and decision making happens. One of the key traits also reflexes to this is that in spite of getting distracted easily they tend to solve the problem more thoroughly.
And because quality work is always the goal for introverts, they don’t settle for mediocrity. For example, an introverted leader will be less likely to approve a project if other team members have objections or misgivings. The best leaders aren’t always the loudest and most noticeable ones, and the idea that introverts can’t make the cut is a dangerously misleading one.
When faced with a problem, an introvert will persist until they get a solution. After all, the ability to solve problems is a bonus trait for any entrepreneur.
Letâs just doing it and making sure to do it, are like two poles on a rod a task. Sometimes extroverts would try to just do it, but that doesnât go well when youâre in a business field. By making sure of I, doesnât mean that they are afraid of taking risks, but it means when they take a chance, they would want to be sure of the right approach to do so. Introverts donât jump to conclusions.
They do not make decisions with hast. They take their time. They think about an idea thoroughly, weigh every option and angle before they act. Great leaders are great decision-makers. It is this ability to contemplate that propels introverts to high heights.
7. Introverts Are Good communicators
Itâs easy to misinterpret an introvertâs internal processing as disinterest. But in reality, most introverts are just methodical thinkers. They speak less, doesnât mean that they are bad at it, but before coming to a conclusion they think before they speak. And, I think thatâs a great job to do it before youâre actually thinking to lead someone. Introverted brain-mind works in a manner that they spend a lot of time going over scenarios in their head before actually saying or doing something.
This way of communicating can actually be beneficial in a leadership capacity. Research has shown that introverts use more concrete, precise language when describing things. They may take longer to contribute, but when they do speak up, they make sure their contributions are well-developed and valuable.
In the business world, some of the most successful founders, inventors, investors, and technologists are introverts, including the likes of Bill Gates, Warren Buffett, and Mark Zuckerberg. And you know what, thatâs a lot of billionaires and I think introverts can do well what society of presumed of them. But introverts have unique personality traits that can empower them to be exceptional leaders if properly leveraged.
How can Introverts make great leaders?
It is not a must for you to be the loudest and highly social person to make a good leader. An introvertâs ability to think before you act can be the strength that lands you a leadership role. Introverts are as good as an extrovert, if not better. Your personal strengths are the key to making a great leader.
If you are an introvert, do not try too hard to be an extrovert. Just be yourself and rely on your strengths.
FAQs
What is an introvert person?
An introvert is a person with qualities of a personality type known as introversion, which means that they feel more comfortable focusing on their inner thoughts and ideas, rather than what’s happening externally. They enjoy spending time with just one or two people, rather than large groups or crowds.
Do introverts make great leaders?
Introverts are uniquely suited to navigate situations that extroverts can’t, and that quiet leadership is often critical to a company’s long-term success. Introverts are just as adept at leading, and in some ways, they have an advantage over their extroverted counterparts.
Why is mark Zuckerberg a good leader?
Zuckerberg is considered a leader with intellectual ability because he has built one of the largest and successful global social networks by being a college dropout. Passion: Zuckerberg is very passionate about what he does and has always been fascinated by computers and connecting people.
Can introverts be leaders?
Yes, Introverts can be leaders.
What are the advantages of being an introvert?
Advantages of introverted leaders:-
They’re good listeners
They think before they speak
They’re observant
They make quality friends
Why introverts are better leaders than extroverts?
Introverts are more likely to think things over, consider how their words will affect others, and only then speak out. Introverts are better listeners introverts are better leaders than extroverts.
Building an email list is still considered to be an essential part of a successful business. It is expected that email users globally will reach around 4.3 billion by the year 2023. Letâs look at the below article to analyze the various ways through which you can monetize your email list.
Consulting is one of the most effective ways to monetize your email list. Through consulting, you will be selling the knowledge you possess in the best way possible. It is mainly done through one-to-one contact with your customer or subscriber.
Since consultation is provided as a personalized service, you can charge your customers accordingly since it takes your time and effort. There are certain limitations as well since you are selling your time for money, there are limits for you to scale your business since there will be a shortage of time.
Consulting is considered to be the best way to monetize your email list when you are in the beginning stage. You will be able to gather a deeper understanding and knowledge about your email subscribers and your target audience and this will help you in improving your skills and building testimonials on the way.
Paid Newsletters
There are lots of companies that make millions of dollars selling their paid newsletters. Once you have a personal relationship with your audience you can start providing them with a newsletter on a regular basis such as weekly, daily or on a monthly basis.
Paid newsletters are one of the best sources to monetize your email list especially if you are in a niche category. You can provide your audience with the most frequent and fresh information. A newsletter can be an excellent and the best way to monetize your email list.
In the recent years, Affiliate marketing has gained a lot of popularity. It is said that nearly 81% of the businesses are relying on affiliate marketing for selling their products and services.
The only problem you would face is to find the ideal affiliate product which will be useful for your subscribers according to their interests and activities.
It works on a simple principle you will have to help your audience find the accurate product that will help them improve their quality of life and makes it easy and in return, you will receive a small commission.
There are certain websites or businesses you can tie up with for selling affiliate products. For physical products, you can tie up with popular companies such as Amazon, Walmart, Chewy, etc. and for Info Products you can tie up with ClickBank, Cj Affiliate, JVZoo, etc.
Webinars are also considered an effective way to monetize your email lists. It is kind of similar to consulting the only difference is instead of one-to-one consultation you will be delivering it to a larger set of people.
You can conduct webinars or masterclass programmes for your email list by providing personalized information and training for in demand skills or information and training required by your audience.
The challenge will be to find out the need of your subscriber list and providing an accurate service. When compared to consulting, conducting webinars has its own benefits such as you can reach a large number of audiences at the same time but you wouldnât be able to charge a lot for your webinars as much as you can charge for personalized consultations.
Webinars can be a starting step for you to monetize your email lists and later on you can upsell by providing affiliate products or personal consultations to interested audiences who require one to one consultation.
Solo Ads is a method through which individual brand or businesses pay you for sending promotional emails to your email lists for them. There is a different way through which you can earn through Solo Ads or Display Ads.
The number of clicks your emails get and through the number of emails subscribers who receive the promotional emails. One major thing to keep in mind before you promote your solo emails is that you will have to find ethical brands and companies as it is a matter of your reputation.
If you promote the products and services of the people who donât have an ethical code of conduct and work only for their interests this will spoil your reputation.
You can also monetize your email list through Display Ads. Display Ads have lost their popularity over the years but still, it is one of the ways through which you can monetize your email lists.
FAQ
How do email lists make money?
Several brands and companies will happily pay you commissions on any sales you generate for their brand. Instead of selling your own products and services to your email list, you can sell someone else’s products that are a great match for your audience and get a commission.
What is a good email list size?
You’re first going to need the list size of about 1,000 people, as it’s a good sample size that you can extract some data from.
What is open rate marketing?
Open Rate is an email marketing metrics that measures the percentage rate at which emails are opened. Though it is a general indicator of subject line effectiveness, it can be a misleading metric for online marketers.
Conclusion
These are some of the most effective ways to monetize your email list. If you are at the beginning stage you can choose one of the methods mentioned above.
WeTransfer is a platform wherein users can send and receive large files. Rinke Visser, Bas Beerens and Nalden founded the company in 2009. The founders named the platform, âCollect by WeTransferâ. WeTransfer revenue model is successful and let us see how it has worked for them in this article.
The best part about this application is that the user need not sign up. You can send files up to 2GB of data and without any issues. It does not take too much data too. There are a lot of free users and there is also an option to pay and subscribe. You can send a particular file to one user or many users using the e-mail service.
The WeTransfer platform worked with a small service provider from 2009 to 2011. As the user base increased, the scalability and the increased traffic became a problem. For better complying with their needs, they moved to Amazon web services. WeTransfer then started using Amazon Simple Storage Service and Amazon CloudFront.
Not a Tech Company but an Idea Business
WeTransfer not only provides a platform for people to share files online on the go. They have a very important principle they use for the platform to make it stand out of the crowd. They provide 30 per cent of the ad space in the platform to artists and social causes. By doing so, they commit to be a platform that provides a place for new ideas to be born. They commit to this principle to provide their support in changing the world for good.
Top Competitors Of WeTransfer
WeTransfer is a platform that has only been in service for about a decade. This means that there are various competitors that provide the same services. The basic function of all these platforms is similar. The major difference comes in with the storage space, tools, and interface of the platform.
Some major competitors for WeTransfer
The top WeTransfer alternatives are as follows:
Google Drive: Being one out of the range of products from Google, Drive is most used for the Gsuite tools. It is also the easy to use platform for many as Google’s other products work cohesively with it. The permission management of Google Drive is also simple and easy to use. This makes it a big competitor for WeTransfer.
Dropbox: With a simple interface, Dropbox offer 2GB basic storage to its users. This platform is best for coordinating and working online as it is easy to share content. Excellent permission management is also one other strength of Dropbox.
Smash: Smash works by providing an unlimited size on the sharable files in the platform. The platform does not charge its users while limiting the constraints to a few. The only limitation is that the files stay on the platform for 14 days in the free version. It is best suited for businesses which handle huge volumes of data on a daily basis.
Revenue Model Of WeTransfer
The platform has over 25 million active users every month. The client list also includes various big corporations throughout the world. Even with lesser users, WeTransfer competes with its established counterparts. The use of an arty and idea promoting interface brings the platform its Unique Selling Point. The ability to transfer data without registering also user likability towards the interface.
The client list of WeTransfer includes many big names but it is still a small company. But, the revenue generating capability of the company is not at all in question . The company uses 2 main sources of revenue from the platform.
How WeTransfer earns the revenues?****
The first method is from the free version of the application. It generates about 40 per cent of the total revenue of the product. The application makes use of full-screen ads in a creative design. This makes advertisements more visible and less disturbing to users. With the absence of banner ads, users feel more comfortable to work with the platform.
Besides, the platform lends 30 per cent of its ad space to artists and ideas promoting creatives. This adds a colorful approach to the platform while keeping it simple and easy to use.
The other stream of revenue for the WeTransfer platform is the premium version. This subscription costs $11 per month and gives users a range of added features. This increases the limit for transfer to 10GB and provides a 50GB online storage space. The WeTransfer app also allows the user to make use of a custom URL. The premium subscription provides extra security to the sent files through password protection. Some of the top advertisers include Google chrome, Adobe Shutter stock, etc.
WeTransfer uses a creative marketing strategy for their product. To involve more creatives to push the platform up for a global boost, they started a new campaign. The platform has pinned the campaign, âDoubt. Create. Repeatâ. It aims to promote the other products that the company has.
The company has a name in creative community for supporting artists and their ideas. This new campaign emphasizes the power of doubting to bring up new ideas to existence. The company strives to create a platform with all the tools for creatives, to work on the go. With the new updated tools, creatives can do all they want. The new ad campaign also emphasizes the new features of these tools.
With their roots in improving the creative community from the beginning, the mission of the company is to bring out a platform that enables creative professionals to work without boundaries in the current state of working from homes. By placing the people and their ideas first, WeTransfer puts lesser importance on technology and emphasizes the utility the platform provides to the creatives around the world.
Conclusion
With a deeply connected root to the creative community, WeTransfer is drawing its heritage in embracing each step of the creative process. With increased focus towards developing tools for aiding creatives in each part of the process, the applications Paste, Paper and Collect help artists flourish in the current generation of remote working. The latest ad campaign of WeTransfer, âDoubt. Create. Repeat.â enhances their mission on a massive scale to attract creative professionals from around the globe to create world-changing ideas.
Stablecoins are gaining popularity in the recent years. As of May 2020 Stablecoins, were worth USD 10 billion. In certain countries like Brazil, people are preferring stable coins to their national currencies. That is during uncertain economic conditions. Letâs look at the below article for the meaning of stable coins and is stable coins better than bitcoins.
Stablecoins are a new group of cryptocurrencies. The name itself gives the meaning which says stable. Stablecoins are cryptocurrencies that attempt to offer stability in the price movement. They are backed by a reserve asset.
It is a cryptocurrency that is tied to an outside asset such as U.S Dollar, Gold, or any other asset to stabilize the price. Stablecoins have gained fiction as they attempt to offer the best of both the worlds such as the privacy of payments of cryptocurrencies and the instant processing plus the volatility-free stable valuations of fiat currencies.
The popularity of stable coins has risen so far that the headlines of the crypto market in recent months have Stablecoins in it. They are primarily developed to minimize the volatility of the price.
List of Stablecoins
Fiat-collateralized Stablecoins
This type of Stablecoins is the ones which have its underlying value derived from a fiat currency or in simple words the Stablecoins are pegged towards certain countryâs currency such as U.S Dollar, Euro, Yen, etc.
One of the well-known fiat collateralized stable currency is Tether which is shortly known as USDT. This Stablecoin is pegged to the value of the U.S dollar in the ratio 1:1. This means that 1 Tether is equal to the value of 1 U.S Dollar.
Another example of a well-known Stablecoin is Gemini which is shortly known as GUSD. This Stablecoin is pegged to the value of the U.S dollar in the ratio 1:1. This means that 1 Gemini is equal to the value of 1 U.S Dollar.
Non-collateralized Stablecoins are not backed by any asset classes. These Stablecoins run on certain algorithms which will manage the supply and demand of these coins and keeps the prices stable. Some examples for Non-Collateralized Stablecoins are CarbonUSD which is also known as Carbon and kUSD which is also known as Kowala.
Types of Stablecoins
Commodity-Collateralized Stablecoins
Some Stablecoins are backed to certain precious metals such as gold, metals, or commodities such as oil. These Stablecoins are known as commodity-collateralized Stablecoins.
One of the well-known commodity-collateralized Stablecoin is Digix that has its short form as DGX which is backed by the commodity Gold. This means that 1 DGX is equal to 1 gram of Gold on the ETH network.
One of the other examples of commodity-collateralized Stablecoins is Tiberius Coin which has its short form as TCX. The Stablecoins are backed by the combination of 7 different metals which is commonly used in the development of hardware technologies. The idea behind pegging it towards the 7 metals is as these metals are extensively used to make technology will indirectly increase the value of TCX.
Crypto-Collateralized Stablecoins
These are stable coins which are pegged against different cryptocurrencies. Crypto-collateralized Stablecoins will always be in the 1:1 ratio through over-collateralization.
BitUSD is a well-known Stablecoin which is crypto-collateralized token, that is collateralized towards a cryptocurrency named Bitshares.
Stablecoins can be used as fiat currency that can be used as a mainstream payment. It has an additional benefit of being a virtual coin. It is legally backed and secured as well. These are also very useful for overseas payment as no conversions of fiat currencies and can be used irrespective of the country or place.
In streamlining P2P payments
You can use Stablecoins as an ideal payment option for loan payments, rent payments, subscriptions and more as it is irreversible, traceable and transparent.
Protection from local currency crashes
On an average the prices of goods keep doubling every few weeks. Stablecoins are used as a replacement to maintain fiat currencies from crashing in value.
Stablecoins will offer notable solution to all these problems by allowing them to quickly exchange their fiat currency into a stable currency. Thus, it prevents them from further price drops.
Why is it better than bitcoin?
Stablecoins provide stability and it is one of the major reasons why it is better than bitcoins as the world looks at stability. Stablecoins also ensure faster transfer of money across different locations. Stablecoins can also replace fiat currencies in certain countries where their currencies are unstable.
Tether (USDT) is a Stablecoin, So named because it âtethersâ itself to the value of the USD, Tether is the most well-known Stablecoin in the crypto world. It’s backed by gold, traditional currency and cash equivalents.
What is Stablecoin used for?
Stablecoins are cryptocurrencies that attempt to peg their market value to some external reference. Stablecoins may be pegged to a currency like the U.S. dollar or to a commodity’s price such as gold.
Can Stablecoins increase in value?
Fiat-backed stablecoins are considered to be the most stable of stablecoins, but this stability doesn’t make them a very profitable long-term investment and their value is unlikely to increase significantly over time.
Conclusion
We may see stablecoins demand increasing in the future and will even be able to see much more stablecoins coming up in the future.
Chayanika Goswami
