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Tag: 📖 Learning

  • 6 Most Profitable Cow Business Ideas

    India, the mystical land wherein cows are preached to be the holy mother. People have high regard for Cattle, especially in Hinduism. If one reads our scriptures, they’d realize people associated with the cow business are in a better financial situation than others. Cow business startups have rendered themselves to be extremely profitable, globally, since all Cow products are exceptionally useful.

    As per the Food and Agriculture Organisation, the Indian dairy market values at around $30 Billion since India produces 160 million tonnes of milk and caters to more than 75 Million dairy farms per year. Having the largest cattle population in the world, Indian farmers highly depend on the Dairy industry to incur profits. After the United States, India holds the position of second-largest milk producer in the world.

    Currently, a number of youth startups are pacing up as the government of India promises countless cow business loan, investment plans and schemes to introduce a quality wave of income in our farmer’s pockets.

    Livestock Population Share of major species
    Livestock Population: Share of Major Species

    Agriculture/cow business ideas and animal husbandry startups, especially cow rearing would help a range of small farmers. Since cow products are naturally beneficial to the human body, a low investment cow business startup dealing with such sustainable products would be profitable to everyone. So if you’re planning to start a cow business in India, go ahead!

    Prime Minister Narendra Modi agreed to the formation of a committee that would be dedicated to the conservation and protection of cows. The Kamadhenu Ayog, 2019 focuses on enhancing the growth of the livestock industry with an initial investment of INR 500 Crore. Encouraging youth successfully into a Cow Business Startup, the Rashtriya Kamadhenu Aayog is functioning suitably. Some of the ideas cow business startups are:

    Milk-Based Products Startup
    Pest Repellants and Fertilizers Startup
    Cow Urine Products Distillation Plants
    Religious Cow dung products
    Natural Beauty Products
    Breeding and rearing of local cow breeds
    Frequently Asked Questions

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    Milk-Based Products Startup

    Milk-based products of Desi Cows like Ghee, Cheese, Butter Milk, Lassi, Paneer etc are highly popular as individuals and companies require them on a daily basis. The dairy business profit is high, as a wholesale supplier of any of these products would be quite beneficial as a business.

    Since this would be a B2B, you’d save tremendous amounts of money on marketing and advertising. A business idea for dair farm would require minimum advertising but good contacts. Having your own farm and produce will always be recommended as it helps you be in control of the demand and supply efficiently. And as milk is something that almost everyone consumes, milk business ideas are never going to go out of fashion.

    Pest Repellants and Fertilizers Startup

    The cow dung business in India is profitable, as Cow dung and cow urine of native cows are often used as Fertilizers and Pest Repellents by locals for a long time. These are suitable for manure in organic farming as these consist of beneficial microorganisms and earthworms that keep the crop safe.

    With your cow dung business ideas, you could make these products available for gardening enthusiasts living in cities. Since it’s a natural and trusted fertilizer that will be provided by you in a hygienic and properly packed way, people with a love for gardening are more likely to purchase such products.

    This could be a great cow business idea since you’re meeting the demands of your customers efficiently. Also, the trust value for ‘Cow dung as a manure’ is already established in the market all you have to do is remove its typical stinky image through your cow dung startup’s branding. So how do you start a cow dung business? By planning and researching a perfect cow business plan.

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    Cow Urine Products Distillation Plants

    For a flourishing farm, Bio-pesticides and Bio-fertilizer should be made available for the agriculture industry. India being an agriculture-oriented country definitely, needs such products.

    Cow urine being the most beneficial and natural pesticide/ fertilizer if made available to your nearby farms can tremendously change the scenario of your cow business setup. Cow urine mixed with neem oil is preferred by Indians to eliminate fungal infections and insects. It is also used to eradicate parasites and nematodes.

    Selling properly packaged Cow urine in rural areas can also be rendered as a quality idea due to its religious value amongst the Hindu Community. Since it is being used in various rituals and customs, making it available neatly and safely will also help you make a bank. Here’s a secret that many don’t know, one might find it disturbing, however, here it goes.

    Consumption of distilled Cow urine or ‘Gomutra’ actually helps your body in unfathomable ways. Some of the benefits of consuming cow urine involve increased immunity, weight loss, detoxification, and control of cholesterol. Gomutra also helps in repairing damaged cells and tissues and help to tend joint pains.

    Usage Of Cattle In Indian States
    Usage Of Cattle In Indian States

    Religious Cow dung products

    Cow dung or commonly known as ‘Gobar’ have been used in Indian households since time immemorial since they have several important uses. From mending the house to celebrating festivals to creating a pyre, Cow dung is used almost everywhere, and having your cow business catering to this need will also be rendered beneficial.

    Cow dung is an exceptional option for making religious products such as incense sticks, dhoop batti, Gobar pats etc. At times, Hindus burn logs of wood as a homage to the god of fire during rituals and ceremonies. This, however, isn’t eco-friendly as it raises Carbon dioxide levels in the air.

    Replacing these with Gobar pats and other religious items made up of Cow dung will definitely be of help. Your innovative cow business for religious products will be considered fantastic as you’re saving the world, reducing costs as well as maintaining the religious believes of the community. This is another one of many cow dung business ideas you can look into!

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    Natural Beauty Products

    Beauty obsessed much? Well, the answer is yes. Obviously. We have to look amazing no matter what, it’s okay if you don’t. However, to ‘glow and lovely’ yourself, it’s always advisable to use natural beauty products instead of expensive coats of makeup. This right here is an opportunity for you that will help people achieve their look goals.

    Skincare products are a huge industry globally. People love using natural products since the trust of nature is definitely more than mere companies. Taking into account the excessive demand for beauty and skincare products your startup could manufacture products using milk. You could also include varieties of products that cater to hair and skin. Milk-based, dung based, urine-based products could be made available for people of all ages.

    Breeding and rearing of local cow breeds

    Cattle rearing and breeding are considered to improve farmers’ total income and boost their living conditions. While breeding and rearing Indian cow breeds also cow with advantages as their products can also have medicinal benefits. Breeding specifics native cow breeds will increase the volume of dairy products being produced.

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    Conclusion

    Since cow-based materials are rich in proteins and amino acids they do not irritate the skin. They can be used on sensitive skin types as well. Several startups have already started growing their business in Cowpathy by manufacturing products like soaps, shaving creams, face washes, toothpaste, cleaners etc. The opportunity in this market is amazing, one just has to hit the bull’s eye! All the best!

    Frequently Asked Questions

    Is cow farming a profitable business?

    In India, dairy farming is definitely a profitable business venture.

    How can I start a cow business?

    To start a cow business you must make a cow business plan after research. The cow business model will include a good location, essentials tools, cattle, veterinarian doctors and employees.

    Is the cow milk business profitable?

    Yes, the dairy business profit is high as 416 litres of milk are obtained daily from these 35 cattle, while the cost of one litre is Rs 60. So the daily income can range from Rs 24,960 while the total expenditure per day comes to Rs 14,900, which is a huge profit.

    Which cow is the best?

    The best cattle breeds in India are Gir, Red Sindhi, Rathi, Ongole, Deoni, among others.

    How much does it cost to start a milk business in India?

    In India,  a dairy business investment will cost an average of 10 to 20 Lakh Rupees minimum.

    What can milk be used for?

    In terms of business milk, can be sold as s standalone item or it can be changed into Ghee, Cheese, Butter Milk, Lassi, Paneer and more. It is also used in the beauty industry for its natural benefits.

    Who is the largest milk producer in the world?

    India is the world’s largest milk producer with 22% of global production.

  • Relevance of Writing Vision and Mission Statements – A Guide

    Every business is an attempt to thrive and grow amidst all the odds that life throws at it. For a passionate entrepreneur, money is only a byproduct that accompanies its value. In the journey of setting up an established business, it is likely that your mind gets distracted by other things like profit margins and competitors. If not you, your employees might feel that way. Hence it is always important and beneficial to have a mission statement for your endeavours. It reflects your firm’s purpose and why did you start it in the first place. It is the mission that unites and inspires people to work and contribute.

    While the mission statement reflects the foundation and fuel that drives your company forward, the vision statement explicates the goal that you have set for yourself, the company, and the consumers. Vision statement in fact becomes demonstrative of the future of the company and also a yardstick for others to measure the value that your company will impart.

    The vision and mission statement of a company is also a reminder for all the stakeholders working for the development of the firm. All successful entrepreneurs have unanimously said that a simple goal of making more money won’t work in a business. These statements will always help you look back on your own intention even when you cannot see it. It helps the company to remain focused on the important thing and to ensure that it does the right thing always.

    Defining Vision and Mission Statements
    How to Write a Mission Statement
    How to Write A Vision Statement
    FAQ

    Defining Vision and Mission Statements

    Vision and Mission statements have their own nuances considering the fact that both of them serve distinct purposes. An organisation needs to have both of them to be rooted in their goals and to take decisions along its lines.

    Mission statements are usually written in the present tense to briefly put across the purpose of the organisation and the objectives it focuses on. This short statement reflects on why you function as a business firm.

    It is supposed to give an insight into the organisation’s purpose both to the people within the organisation and also to the people outside it. The shorter the mission statement, the more clear and powerful it becomes.

    Vision statements on the other hand focus more on the future of the organisation. It conveys the goals and aspirations that the company seeks to achieve in the future. The major intention of vision statements is to uplift and inspire the people in the organisation. In most cases, the vision of the organisation remains the same even if they change their strategies.

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    How to Write a Mission Statement

    The first thing that you need to do before starting to write your mission statement is to have a clear idea about that one Unique Selling Proposition that enables your organisation to stand out among the rest of your competitors. It should express the unique identity of your firm which makes the customers choose you over your competitors.

    Finding your USP or Unique Selling Proposition is one of the most important parts of developing a business strategy. Hence even if it takes a lot of time and effort to put it into shape, make sure that you come out with a quality USP. Mostly the USP of the companies is the goal that they set for themselves and the purpose of their existence.

    After deciding on the unique characteristic of your business, implore further on how you aim to execute it.

    For example, Tesla’s mission statement goes like this

    “To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles”.

    The first half of the sentence clearly reflects what they intend to do or what their purpose is. And the second half denotes how they plan to execute their purpose.

    Another example, the mission statement of Google,

    “To organise the world’s information and make it universally accessible and useful”.

    Here the purpose and goal of the organisation are intertwined with the ways in which it aims to execute its goals.

    The structure of mission statements may vary but the components mentioned above should be clearly conveyed to the reader through the effective use of wordplay.

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    How to Write A Vision Statement

    Vision statements should reflect the future aspirations and goals of the organisation. It is different from a mission statement although there is an overlap with regard to the mentioning of goals of the organisation.

    As far as a vision statement is concerned the goal of the organisation occupies the primary position unlike in the case of a mission statement where the purpose is given more importance over the goals. One of the most important things that you should keep in mind while devising your vision statement is that it should be timeless.

    The first step is to identify the mission statement and determine the human value in it or try to understand the impact your organisation has on people. A vision statement will be more inspiring when it enumerates the positive impact it has on people or places.

    After that, narrow down on the most important value that you see your organisation is imparting. These values can be that of service, excellence, honesty et cetera.

    After that combine the mission of your organisation with the values that it imparts so as to inspire the people in a positive manner. The statement should also clearly set the goals and ambitions that the company strives to achieve.

    Take the example from the vision statement of Tesla,

    “to accelerate the world’s transition to sustainable energy”

    They have very cleverly used the word accelerate that creates an impact on the readers. It also shows their passion and their future goal of creating a world that is completely fuelled by sustainable energy.

    They have done an excellent job in uniting the mission of the organisation along with the value that it imparts and also the future it envisages.

    The vision statement of Amazon is also a very good example of a careful amalgamation of apt words that means exactly what it says. It goes like this

    “to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online”

    Any person who is reading their vision statement will clearly understand what their goals and aspirations are.

    Conclusion

    One of the most important things that you need to remember while making a mission or vision statement is to be precise and clear. It is not the use of complex words or jargon that determine the value of the statements. It is the crystal clear clarity that these statements give to the people in and out of the organisation that serves the purpose.

    FAQ

    What is the importance of vision statement?

    A vision statement is important as it describes the company’s purpose, what the company is striving for, and what it wants to achieve.

    What is a good vision statement example?

    McDonald’s is a great example of a good vision statement, its vision statement is  “To be the best quick service restaurant experience.

    Which companies has the best mission statement?

    Tesla. “To accelerate the world’s transition to sustainable energy.”, TED. “Spread ideas.”, and LinkedIn. “To connect the world’s professionals to make them more productive and successful.” are few companies which have the best mission statement.

  • How To Start Herbal Medicine Business? – A Stepwise Guide

    In recent years, there has been a considerable growth in the sales of herbs or herbal medicinal products and starting a herbal business comes with many prospects. Many people especially from the top developed countries are recognising the benefits of herbal medicine and are switching from the conventional pharmacy.

    Starting a herbal business is profitable but you need a good business model. To start this type of business, you need to have prior knowledge of traditional medicine like be a herbalist, or a Herbal medicine degree.

    The owner must do deep research and create a detailed business model for the product, the price, the promotion, and distribution. Planning and research on different aspects are some of the key factors for a successful business because there is a lot of competition in the market. Here in this post, we will discuss briefly how to start a herbal medicine business and excel in this business.

    How to Start A Herbal Medicine Business
    Step 1: Naming Your Herbal Business
    Step 2: Know Your Herbs
    Step 3: Plan Your Herbal Business
    Step 4: Form A Legal Entity for Your Herbal Business
    Step 5: Open a Business Bank Account for your Herbal Business
    Step 6: Marketing of Herbal Medicine
    Step 7: Getting Permits And Licenses for Herbal Business
    Step 8: How To Promote Your Herbal Business

    FAQs

    How to become a successful online herbalist

    How to Start A Herbal Medicine Business

    Here are steps to start a herbal medicine business in India.

    Step 1: Naming Your Herbal Business

    Planning and researching the name of the business is very crucial. Naming a company can be challenging and time-consuming as it requires a lot of research. Your company name is an important part of your company’s identity. Once you understand what you want your company then start thinking about a particular name that describes your industry also think about words that describe your competitors.

    Using similar names to your competitors makes it very difficult to differentiate your company from the others. Which is why the owner must identify the current trends and avoid following them by choosing a unique name that defines their company.

    Step 2: Know Your Herbs

    Herbal plants
    Herbal Plants

    Before starting into a herbal products business, you should have a basic knowledge of herbal remedies and their applications. You must recognise and have knowledge about each herb that you are using. And ensure that your products are both safe to use and effective. You have to decide which herbs you want to grow in your herbal medicine garden.

    Its always a good idea to focus on a select few when you’re growing for the market rather than offering a huge selection. Being a herbalist, one must only use organic fertilizers, as they help plants grow healthier. The owner must have knowledge on the herbal medicine uses, and identify the herbal medicine plants to expand the product range.

    Here is the list of herbal medicine plant that’s common :

    • Chamomile
    • Echinacea
    • Feverfew
    • Garlic
    • Ginger
    • Gingko
    • Ginseng
    • Goldenseal
    • Milk thistle
    • Saint John’s wort
    • Saw palmetto
    • Valerian

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    Step 3: Plan Your Herbal Business

    Global herbal medicine market revenue, by product
    Global Herbal Medicine Market Revenue, By Product

    Cost

    A clear herbal medicine business plan is essential for a successful entrepreneur. The cost must be planned according to the herbal medicine business model. One way you can reduce the cost is by purchase the medicinal herbs through a wholesaler and by then reselling these herbs online.

    If you decide to open a permanent store to sell medicinal herbs, it will require a person to have access to much more capital. The largest expense for the people who decide to grow their medicinal herbs is the land. Depending on your herbal medicine business and the land size, you will have to pay monthly for rent, utilities, seeds, inventory, and labour.

    Target Audience

    A herb business can have many different kinds of clients or customers. Customers who opt for herbal medicine might be interested in living a naturally healthy lifestyle, some might want it for their physical ailments, while some might already have experience with herbal medicine.  

    Charge of Customers

    The cost you decide to charge your customers solely depends on your product’s quality, uniqueness, and where you choose to sell. Business owners that sell unique products have much more flexibility in setting their prices. The herbal medicine shop business usually has flexible prices for the medicine, while if the owner is starting a herbal medicine business online then they can set fixed prices for the products.

    Profit

    Medicinal herbs businesses that re-sell bulk herbs typically charge 30% or more over their costs. Businesses that grow medicinal herbs can also plant culinary herbs to diversify their customer base. All owners of medicinal herbs businesses can create various different type of  “value-added” products.

    Strength

    When it comes to strength as a company, it will depend on the portfolio of products and the wide range of herbal medicines and teas for different ailments that can meet the needs of a wide range of consumers. The herbal medicine in India is booming as many people prefer organic medicines, especially during the Covid 19 Pandemic.

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    The most common business structure types are the sole proprietorship, partnership, limited liability company(LLC). Establishing a legal business entity such as an LLC or corporation will protect you from being held personally liable if your medicinal herbs business is issued.

    Step 5: Open a Business Bank Account for your Herbal Business

    Opening a separate bank account for the business is essential for personal asset protection. The herbal medicine business owner can then get a credit card for their business account so the personal and business expense is separate. Have a business bank account also makes it easier for accounting and tax filing. Besides that, it also helps in understanding the financial performance of your herbal business.

    Step 6: Marketing of Herbal Medicine

    Herbal medicines can be sold in various dosage and different forms such as tablets, extracts, dried plants, capsules, products among others. The global herbal the medical market is segmented based on the type of the medicinal product, its application, and geography. According to a research, Global Herbal Medicine Market is expected to register a CAGR of 5.88% to reach USD 1,29,689.3 Million by 2023. According to a 2015 report by National Center for Biotechnology Information, around 70% to 80% of people globally rely on herbal sources for their treatment.

    • Marketing via email was one of the first digital advertising methods, but it’s still one of the most effective.
    • Pay close attention to federal, state, and local regulations. The herbal medicine industry has been subject to many investigations regarding product marketing and benefits.
    • Partner with local health-related businesses. Producers will have the most credibility in their communities.
    • Establish a product website.

    Step 7: Getting Permits And Licenses for Herbal Business

    To manufacture any type of Ayurvedic or Herbal products in India, you will need a license from AYUSH (The Ministry of Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homoeopathy) and not from FSSAI. Below are 3 types of manufacturing licenses issued by AYUSH :

    • Complete Manufacturing License – This is a full-fledged manufacturing license. This license is a must, if you decide to market, manufacture your own product, or set up your own manufacturing unit. To get this licence, you will have to fulfil all the requirement that is stated by the state authority of AYUSH.
    • Loan License – This is a manufacturing license which allows you to loan a manufacturing unit of a third party manufacturer to make your herbal products. This way you can reduce the cost of owning a manufacturing unit.
    • Contract/ Third party manufacturing – This license will allow you to use the manufacturing license of a third-party manufacturer to manufacture the product. This way you can only market your products. With this license you don’t have to own any manufacturing unit and don’t have to get any license.

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    Step 8: How To Promote Your Herbal Business

    Product Knowledge

    When we speak of herbs, it is very important to have a basic knowledge of what you are going to sell. It is of utmost importance to know each herb that is going to be a part of your business plan.

    Knowing Your Market

    Creating your herbal product and putting it on your website is not enough to grow your business. You need to identify the ones you are making your product for. Your products need to solve the problems of the target audience. Presenting your product to the wrong group of people will only hold back your business from growing.

    Guiding And Communicating

    Herbal products are needed by consumers when their concerns are related to health. You will stand a better chance of selling your products if you can guide them about the products and their uses. This will instantaneously earn the much-needed trust of your customer which is always a positive aspect in marketing your business.

    Affordable Pricing

    You need to keep in mind that the products you are selling don’t suffer from the issue of overpricing. The urge to keep the products under-priced is helpful for any business owners, you have to vary much care about that you have not faced any losses.

    Branding Via App

    Having an app for your business not only creates a digital marketing channel but also stand out from the competitors.

    Offers Coupons And Discounts

    This is a great way to attract the first batch of customers and lift your business from the ground when you are just a beginner. Offering too much will increase the consumer’s unhealthy expectations. So make the marketing plan with great efficiencies.

    Active On Social Media

    Advertising via social media costs very little and offers other benefits as well. In this way, consumers get involved in the process of marketing your herbal business. You must regularly update your social profiles and the posting of content that are engaging and interesting.

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    FAQs

    How to start herbal products business in India?

    Things to consider before starting a herbal product business:-

    1. Market Research
    2. Know your herbs
    3. Licensing & Registration
    4. Location Targeting
    5. Marketing

    How do I get Ayush license?

    The Procedure to Obtain Licence for herbal products in India:-

    • Visiting the Website
    • Review of Documents
    • Approval by the Commissioner
    • Obtaining the License

    What is Ayush certification?

    Quality Council of India has been engaged for voluntary certification of quality of Ayurveda Siddha Unani (ASU) products. AYUSH Standard and AYUSH Premium Marks are awarded for products moving in the domestic and international market respectively.

    How does a medicinal herbs business make money?

    Medicinal herbs business owners make money by selling herbs.

    What are the expenses for a medicinal herbs business?

    Depending on your business, you will have to pay monthly for rent, utilities, seeds, inventory, and labour.

    What are some skills and experiences that will help you build a successful medicinal herbs business?

    The owner of the medicinal herbs company needs to have an understanding of the proper use of medicinal herbs or must be a herbalist. If not the owner can get a herbal medicine degree or join an online herbal medicine courses.

    What is the growth potential for a medicinal herbs business in India?

    With the ongoing Covid 19 Pandemic, there has been a massive growth of natural products and healthier alternatives to more common medical issues in India.

    How to make herbal medicine?

    To make herbal medicine, the herbalist must have knowledge of types of herbal medicine.

  • Startup Podcasts: List Of Podcast For Startup Founders

    If you are a founder of any business, it’s imperative to consistently keep up with gathering knowledge from the most recent updates from the business world. It is important to ensure your best practice in your business. You might not get sufficient opportunity to sit and peruse an article or a book. But there’s still a helpful method to get familiar with the startup world and individuals prevailing in it. Switch to the startup podcasts and you can listen to them any time without interrupting your daily work.

    Startup Podcasts have become immensely popular among the mass over the most recent couple of years. There is a huge pile of significant startup podcasts with enriching content out there. It is never too late to get ideas and inspiration from the settled entrepreneurs. As they are the ones, who can guide you with their startup podcasts.

    If you are wondering how would you begin? With endless choices out there, which ones are the best to tune in to? Then we have a solution. Here are a list of all the basic as well as well-settled entrepreneurs who have produced the podcasts. Designed especially for the new businesses, these startup podcasts can help you in reaching to your ultimate goals.

    So let’s jump into the lists of startup podcasts without much ado.

    1. Indian Startup Show
    2. The Rocking Entrepreneur Podcast
    3. Master Of Scale Podcast
    4. TedTalks Business
    5. The Ranveer Show
    6. Mixergy – Startup Podcast
    7. Outliers – Startup Podcast
    8. Smart Passive Income
    9. HBR IdeaCast
    10. GaryVee Audio Experience
    11. The NfX Podcast
    12. How I Built This

    best entrepreneur podcast_startuptalky
    Growth in the listeners of podcast

    Indian Startup Show

    The Indian Startups Show is the weekly startup podcasts about Entrepreneurs and more. The host of this show is Neil Patel – who is the development engineer on Ruby On Rails dev.

    This startup podcast is useful in case you are an inquisitive nerd and trying to assembling a side project, startup. For the same, if you’re constantly surfing the Internet for articles that can help you about bootstrapping your business, deals, plan, promoting, psychology, copy, UI/UX, or any of different subjects that can enable your business to be significantly more effective, then this podcast is obviously the right choice to start with.

    List of startup podcasts you should listen

    The Rocking Entrepreneur Podcast

    Rocking Entrepreneur is made for all types of business entrepreneurs. It’s applicable especially if you have recently started your business as an entrepreneur/organizer/small business owner or a serial entrepreneur. Needless to say that you would feel ambitious and is keen to shape your startup.

    The Rocking Entrepreneur produces the best startup podcasts that will provide you with the exact knowledge about your startup idea. For that, you need not attend any business college. You do not have to bother with a Harvard degree or have contacts with famous people. Most importantly, you don’t have to have a lot of cash. You have to gain from the experience of the cutting edge entrepreneurs from their Stories which is exclusively available in The Rocking Entrepreneur Podcast!

    Master Of Scale Podcast

    This startup podcast is considered to be one of the best podcast out there for startup organizers. Masters of Scale is ideal for any individual who has the ambition to start with a business which can yield high-rate growth while taking off. The host of the startup podcast, Masters of Scale is Reid Hoffman, an entrepreneur & investor. His guests are the who-is-who of Silicon Valley and their inspirational stories.
    It’s stuffed with interviews from the heads of probably the most important organizations around the globe. From Mark Zuckerberg and Sheryl Sandberg of Facebook to Peter Thiel of PayPal and Palantir fame and the list of hitters goes on.
    The interviews are typically centered around various startup topics and offer audience the opportunity to hear prominent advises and best practices for anybody hoping to develop their organization.

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    TedTalks Business

    best startup podcast episodes_startuptalky
    Best startup podcast episodes – Tedtalk business

    You can ask why should we follow TED talks if the setting of this article is Indian enterprise. The podcasts that are shared so far spread Indian approaches/business condition as well. Its imperative to know about they way different economies and splendid personalities handle issues and proceed. TED talks can assist you with pointing out issues that you might never have thought that they exist. They also give out solution that is exceptional and unique.

    The Ranveer Show

    Ranveer Allahbadia, known as BeerBiceps brings you the exclusive startup podcast, #TheRanveerShow. Each episode of the show intends to present to you a few significant values that are worth listening. Life is all about the game that involves the endless improvement of yourself. The podcast adds a touch of emergency of a entrepreneur life out of a simple and ordinary life.

    It is regardless of whether it’s about fitness, career, lifestyle or just an old motivational thought. Every act in the podcast will enhance you to take up decisions that are bold enough. This podcast shares about the experiences of a few well-settled entrepreneurs which might inspire you a lot.

    Mixergy – Startup Podcast

    Andrew Warner presents a few uncomfortable inquiries to dive profound into the victories. It is done only to bring forth the reality of struggle and hardship and how they overcame it. Andrew and his guests share inspiring and actionable stories and lessons on how to achieve success in business (while avoiding mistakes many have made before). Mixergy is a must-listen!
    Indeed one of the great startup podcasts to tune in. If you are keen on studying the “smart streets” side of the business, Mixergy offers a premium membership with their podcasts, where you can get exceptional contents.

    Outliers – Startup Podcast

    One of the famous startup podcast, Outliers is presented by FACTOR DAILY, an initiative by Pankaj Mishra. This podcast has recently accomplished 50 shows. Outliers doesn’t restrict itself to business people. It rather brings in the voices from different corners to the mic. One of the noticeable scenes is the interview with the spouse of an entrepreneur. This is considered as an over-looked yet basic factor in the accomplishment of any business. Also, you will get to hear experiences from seasoned businessmen and experts in this show.

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    Smart Passive Income

    Always having a Plan B is the assorted job of a wise man. Smart Passive Income is run by Pat Flynn, to instruct individuals to improve their business to earn passive automated revenue. His startup podcast generates intuitive show where he takes week interviews every week. He also talks about enhancing ideas and guidance for building a fruitful online business.

    HBR IdeaCast

    Sarah Green Carmichael, a government editor at Harvard Business Review hosts this podcast. Carmichael is a normal speaker and moderator at conferences like SXSW, the Drucker Forum, and Thinkers50. IdeaCast covers a lot of subjects from the world of marketing. Interviews with professionals, scientists, and journalists famous, others behind the scene-covering one regular subject or problem per episode.

    Whether you’re out of college, a mid-level supervisor, or a CEO, you’ll be motivated by the ideas and recommendations on climbing the profession ladder, navigating workplace politics, and different in-the-air subjects about the world of work.

    Diverse topics plus fascinating authorities add up to sensible recommendations on conduct and smart, in-depth discussions on navigating business conditions or life in general.

    GaryVee Audio Experience

    The GaryVee Audio Experience, Gary Vaynerchuk makes use of his podcasts to share keynote speeches on marketing and business, segments from his video series, interviews, information, and more.

    The GaryVee Audio Experience is one of the most famous marketing and management podcasts on many podcast streaming services. Episodes vary in approach and style. Listeners will hear episodes composed of his #AskGaryVee Q&A with his social media followers, and keynote speeches on marketing and business, and segments from his DailyVee video series. Some episodes additionally consist of interviews with commercial leaders and “fireside chats” that cowl Vaynerchuck’s ideas on new and modern-day traits in advertising and management.

    The NfX Podcast

    This podcast gives extremely good content material for those who are constructing a startup. It’s generally very realistic – how to fundraise, how to onboard customers, how to target pricing, how to recognize if you prefer to sell your company, and more. But it’s additionally ‘big thinking’ about main industries and opportunities.

    How I Built This

    Have you ever questioned the people at the core of the world’s largest brands?

    How I Built This explores the real-life experiences of founders in the core team of companies like Five Guys, Kate Spade, and AOL. Host Guy Raz interviews an extraordinary entrepreneur every week to disclose what it takes to develop a multi-billion-dollar brand. The podcast is produced with the aid of NPR and facets the degree of top-notch manufacturing quality, storytelling, and thoughtfulness you would count on from a broadcasting outlet.

    Raz’s weekly podcast has featured interviews with the likes of Jet Blue Airways founder David Neeleman, Canva founder Melanie Perkins, as properly as the minds at the back of the SoulCycle franchise and Kickstarter.

    Conclusion

    The podcast has became popular over the last decade and many people are investing time and  money to produce as well as to listen to other people talking about their experience. This is a growing industry, if you wish to contribute, you can also start your startup podcast too.

    FAQs

    What is a podcast and how do they work?

    Podcasting is a way of distributing audio files via the Internet. A podcast is a series of spoken word converted into digital audio files that a user can download to a personal device for easy listening.

    What are the Top 5 Podcast Hosting Platforms?

    • Buzzsprout
    • PodBean
    • Simplecast
    • Megaphone
    • Libsyn

    What are the top Podcasts for startup founders?

    Some of the Top Podcasts for startup Founders in 2021 are:

    • Indian Startup Show
    • The Rocking Entrepreneur Podcast
    • Master Of Scale
    • TedTalks Business
    • The Ranveer Show
    • Mixergy – Startup Podcast
    • Outliers – Startup Podcast
    • Smart Passive Income
    • HBR IdeaCast
    • GaryVee Audio Experience
    • The NfX Podcast
    • How I Built This

    What are Free podcast hosting services?

    • Buzzsprout
    • Spreaker
    • Podbean

  • Backlink Analysis – How to evaluate quality links (Ultimate Checklist)

    How do you check the quality of your backlinks?

    I have seen different approaches with different clients.

    Somewhere, It may make sense. Because everyone has their own objective of building links.

    It depends on the competition of that particular niche they are working in as well.

    Whatever, a quality link is what everyone wants.

    But, How do you determine the quality of your backlink?

    The very first and most important step of Link building Campaign is, choosing the right websites from where you want to build the links.

    If you go wrong in this step, your entire campaign will fail.

    Thus, always make sure you are focusing on the right metrics while choosing websites to build backlinks.

    But unfortunately, in most cases, lack of knowledge is a drawback in building links.

    I have seen most people run after vague metrics and end up losing money and time.

    Common mistakes while evaluating the quality of backlink:
    What are toxic backlinks?
    What makes a Backlink Toxic?
    How to avoid it?
    How to Remove Toxic Links?
    List of my KPIs:
    List of my Backlink Analysis Tools:
    FAQ

    Common mistakes while evaluating the quality of backlink:

    1. Focusing Only on DA and DR.
    2. Don’t consider the traffic.
    3. Don’t check the outbound links of the referring domain.
    4. Don’t check the Referring domain IPs.
    5. Don’t use the relevant anchor text.
    6. Don’t check the top keywords of the referring domain.
    7. Don’t check the Spam Score.

    What are toxic backlinks?

    Toxic backlinks are links that are unnatural on Google’s eye. It can impact your SEO badly. It can happen naturally as well. Thus always keep an eye on your backlinks.

    Here, I have listed a few parameters:

    • Low Domain Authority.
    • Mirror pages – Too many backlinks coming from the same anchor text.
    • Spam sites or the sites which are built for only link building purposes.
    • If the site is not indexed.
    • Links with unnatural anchor text.
    • Trust flow = Null.
    • Links those marked as sponsored.
    • Hidden links from the website’s footer.
    • Links that are forced into blog comments.
    • Free google links ( Ex: Google Maps Links).

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    How to avoid it?

    • Don’t build spammy and irrelevant profiles, directory and web2.0 links.
    • Don’t build reciprocal links.
    • Avoid Too many Keyword rich or exact match anchors.
    • If buying any links, always check relevancy, indexing status and referring IPs.
    • Avoid Links from spam comments on blogs or forums.

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    How to Remove Toxic Links?

    • Contact Site owner, publisher or editor.
    • Disavow Links.

    Here I have prepared a checklist of KPIs that people used to follow while determining the quality of a link.

    1. Domain Authority/Domain Rating.
    2. Organic Traffic.
    3. Link-type should be Do-follow only. No sponsor tag or no-follow links.
    4. Check if it is indexed on Google or not.
    5. The number of Unique Referring Domains.
    6. Relevant or natural anchor text.
    7. Alexa Rank.
    8. Trust Flow.
    9. Citation Flow.
    10. Spam score.
    11. The number of outbound links.
    12. The number of inbound links.
    13. Social shares
    14. Site and Page relevance – Similar niche or relevant sites.
    15. Referring IPs – to check PBN.
    16. Domain Age – Usually, Old domains have more authority.
    17. Link Location- Header, footer, left sidebar, right-sidebar, body.
    18. Quality of the keywords they are ranking.

    But to be honest, I don’t follow all the KPIs mentioned above.

    List of my KPIs:

    DA/DR – Must be higher than my website. It should be 30+ at least.

    Organic Traffic – Always Check the trend of organic traffic growth. Ensure the traffic is growing exponentially. Organic traffic should be a minimum of 5k on Ahrefs. Though, it may vary with the different niches.

    Growth of traffic on Similarweb
    Growth of traffic on Similarweb

    Link Location – Ensure you are getting links from the body of the content.

    Link Type – It should be Do-follow. A no-follow link does not add SEO value.

    Spam Score – Always check the Spam Score on Moz. It should be under 5 %.

    The number of outbound links – Always try to build links from the websites, which are providing very few and relevant outbound links. Avoid websites that are giving numerous outbound links to irrelevant websites.

    Check Outgoing Links from Ahrefs
    Check Outgoing Links from Ahrefs

    Site and Page relevance – Build links only from the relevant niche websites. The link must look natural inside the body of the content.

    Relevant or natural anchor text – Always use relevant anchor text. Don’t make your anchor text keyword rich.

    Indexing Status – Always check the link you have acquired, if it’s indexed on Google or not.

    Referring IPs – If you are buying links from cheap sellers who used to provide you with a list of 50 sites, then always check the referring IPs to check if those are PBN sites or not. Building PBN links is risky, Once Google identifies, you will get penalized.

    Quality of the Top-Ranking Keywords – It is important to check the top-ranking keywords. It will give you an idea about the quality of the traffic that a particular website is driving.

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    Ahrefs – To check referring domains, keywords, anchor text, traffic and Referring IPs.

    Moz – To check DA and Spam Score.

    Majestic – To check Trust flow and majestic.

    Similarweb – Monthly Pageviews

    Conclusion

    According to myself, the value of quality links will always remain a key factor in SEO. Link is a fuel that helps to scale your traffic rapidly.

    Once you implement On-page SEO, technical SEO well, then start focusing on building quality links only.

    Link building takes time and money. So, always take help from professionals who can help you build a strong link profile on Google’s eye.

    FAQ

    Yes, backlinks are a crucial part of SEO as they help your brand rank higher on search engines.

    Dofollow links are the most valuable backlinks.

    Nofollow links are least common and are less valuable backlinks.

  • How to Open a Butcher Shop | Meat Shop Business- A Stepwise Guide

    As water is important in life, the meat will be comprising a significant percentage of the food market for years. Butcher’s shop providing fine cuts of meat and expert service. Butcher’s shops are still popular among loyal customers that value the traditional experience. Passion and knowledge are key to become a successful butcher.

    Opening a butcher shop with the right planning and attention to detail can place a great image on your community. If you are want how to open butcher shop and looking for how to start then here we will discuss how to start from the beginning.

    How to open a Butcher Shop:

    FAQs

    How to open a Butcher Shop:

    Butcher Shop
    Butcher Shop

    Before learning how to open a Butcher Shop, lets know the qualities of a good Butcher.

    Some of the qualities of a good butcher:

    • Passionate about providing good quality meat
    • Interested in the animal’s journey from field to table
    • Keen to provide a personable and expert service
    • Interested in food supply issues
    how to start a meat shop business | Butcher shop

    Step by step Guide how to open Butcher Shop

    Step 1. Decide what to Sell

    • Carcase meat, including beef, veal, lamb and pork
    • Poultry meat, including chicken, turkey and duck
    • Processed meat products such as bacon, ham, sausages, black pudding and haggis

    Step 2. Brand Identity and Location

    Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is just more than a logo. Your brand should reflect what your business stands for and what sets it apart from your competitors. Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. Branding should be considered in the early stages of starting a business.

    Before you start looking for a business location, you should have a clear picture of what you have and what you want to have in the future. First, you should think about who your customers are and how close they are to your location. Secondly, you should consider your community. For many businesses, food traffic is very much important. Consider the accessibility of the location for every person who will be coming there.

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    Step 3. Writing a Plan

    Before you think about how to open a butcher shop, you will have to develop an effective meat shop business plan which will serve as a guide throughout your journey.

    • Meat and meat will be a one-stop-shop to fulfill all the meat-related needs of the customer.
    • Your customers will be within the residential community, that’s why you will provide fresh and highest quality meat including beef, chicken, and mutton.
    • Your target is to become the most trustworthy meat supplier in the city within six months of your launch.
    • As for a general trend, the market demand for butcher businesses is on the rise, mainly because of the rapidly growing fast food industry.
    • Before starting a butcher shop business, you need to identify your target audience so that you can find ways to attract them towards you and convert them into your customers.
    • Your target to recover the initial investment within one year of launch by increasing sales.

    Step 4. Registering Your Shop

    A Meat Shop is regulated by the Municipal Corporation Act of that state and the Prevention of Food Adulteration Act 1954.

    Trade license is required and is governed by the Municipal Corporation of the concerned state where the business intends to be set up. As per the rules and regulations prevalent in each state, every meat shop needs a trade license.

    As per the act, every meat shop license expires at the end of the year, you must renew the license.

    Butcher Shop Growth
    Butcher Shop expected Growth 2020-2022

    Step 5. Purchasing Equipment

    To become a commercial butcher, you need more than just a desire to provide fresh and excellent customer service. You can be the most passionate butcher but if you don’t have the right tools, you are always going to struggle to maintain quality and efficiency. When you start making plans to open your first butchery, getting the right equipment should be your top priority.

    Some important equipment are listed below:

    • Knives
    • Cutting boards
    • Quality butcher knives and a knife sharpener
    • Meat slicer
    • Grinders and other processing machines
    • Scale
    • Refrigerators and freezers
    • Tables, counters and carts
    • Protective gloves, clothing and guards
    • Everyday supplies such as trays, soap and plastic wrap

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    Step 6. Training and Development

    While a high school diploma is a minimum requirement to become a butcher. Individuals may want to consider pursuing a certificate related to meat processing and meat science. A person has interested in this have an opportunity to take courses in the following domain:

    • meat evaluation
    • meat animal processing
    • meat selection
    • meat industry technology

    While pursuing the certificate, an internship can provide you with an opportunity to work and learn under a professional butcher.

    Before working as a butcher, employers want applicants to have experience. One way to gain experience is to obtain a job as a meat cutter. Due to the physical nature of the job, butchers must be in good physical condition. Dexterity, strength, stamina, and hand-eye coordination are all of great importance.

    Some butchers open their shops. They completing an associate’s degree can provide them with additional knowledge and skills in this field.

    Step 7. Target Your Market

    Understanding marketing is important if you are run to a successful butcher shop. From implementing promotions to researching the need of customers, there are many sides to marketing. You have to apply best marketing strategies to come forward.

    • Promotions are short-term business advertising tools that can draw attention to product ranges, attract new customers, maximize sales to existing customers. The promotion also includes a percentage of discounts.
    • If someone wants cheap meat they will go to the supermarket. You must be targeting those seeking the best cuts of meat, awesome flavor, and most important from where they produce from local; farms.
    • Implement SEO to ensure you finish high up on Google result pages, and consider setting up a blog and using social media.
    • People want to do business with shopkeeper’s they like and trust, so building a relationship with customers is key to gaining their loyalty.

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    Step 8. Advertising Your Shop

    Local Butchers shops can have many advantages over large grocery stores. Many times with a small local butcher chain, higher-quality meat is sold because they have the advantage of personally choosing their suppliers sourcing meat locally from local farms, and knowing suppliers and farmers personally. Many butcher’s use social media and use it as a means to communicate and promote their products, news, and special events and also to interact, inform and engage with their customer’s community.

    A local Butcher looking to utilize social media will be best served by channeling into using social media as a platform to promote their activities, interact with past and potential customers, and share valuable facts, information, and insights that will engage, inspire and interest their fans and followers.

    Facebook

    Facebook can be leveraged for butchers is within the use of its extensive potential for user engagement.

    Purpose

    Key Metrics to Track

    • Likes
    • Reach
    • Conversion
    • Engagement

    Twitter

    Twitter can be leveraged for a Butchers as it is a real-time public information network. Twitter gives your business greater exposure in web search results and makes it easy to build a community of potential customers.

    Purpose

    • Increase Engagement
    • Establish Network
    • Increase Brand Awareness
    • Strengthen Customer Service

    Key Metrics to Track

    • Follower Quality and Growth
    • Brand Mentions
    • Retweets, Replies, and Lists
    • Reach
    • Conversion Rate

    Blog

    Where Blogging can be utilized for a Butchers is its use in improving search engine rankings and boosting industry perception placing you as an authority in your sector.

    Purpose

    • Increase Engagement
    • Increase SEO
    • Establish Authority
    • Generate Brand Awareness

    Key Metrics

    • Reach
    • Engagement
    • Authority Share – Cites and References
    • Audience Growth
    • Conversion Rate
    • Subscribers
    • SEO Improvements

    FAQs

    Is owning a butcher shop profitable?

    It is quite profitable business as all butcher shops make the good annual profit.

    How long is butcher training?

    A retail butcher can take one to two years to learn the skills needed for meat shop business. Meat butchers need to learn to manage evolving meat preferences, quality, and food trends.

    Do you need a license to open a butcher shop?

    Yes, Butcher shop need to get registered and Trade license is required. According to the Meat Industry Act 1993, you will not be able to start operating your butcher shop without a license.

  • What Is a Press Kit | How To Create? | Why Is It Crucial To Your Business?

    Today, social media is playing a crucial role in the marketing world. Marketing and marketers these days prefer online publicity over offline publicity. One of the ways to get online publicity is press coverage. Sometimes, online reviews from customers even helps in gaining online publicity.

    The perks of online publicity are many. They drive traffic to your website. In addition to that, they even help you earn the trust of customers from other reputed publications. It is a press kit which provides your viewers detailed information about you and your services. It even facilitates their process of writing reviews for you. Before knowing more about press kits, let’s discuss what a press kit is.

    What is a Press Kit?
    Need of Press Kit in a Business
    Components of an Ideal Press Kit
    How to Create a Press Kit?
    Conclusion
    FAQs

    What is a Press Kit?

    A press kit, also known as media kit, is a toolkit on your platform or website which contains information related to your products and marketing practices. It includes a brief introduction about your company and platform. This facilitates journalists and other press members to get insights and highlights about your business.

    Do you think a press kit is only important for press? No, a press kit is important for every website. It even allows the specific target viewers to get information about your business and goals.

    What is a Press Kit?

    Need of Press Kit in a Business

    There are various reasons stating why you may need a press kit. The most important instances include:

    1) During launch of new products
    2) During opening of a new business
    3) During promotion of an event

    During launch of new products

    Whenever you are about to launch some new products in the market, a press kit is essential. A press kit provides your audience all the details about your products. The features, advantages and prices of the products can be easily conveyed to the customers by a press kit.

    During opening of a new business

    Whenever you set up a new business, a press kit is essential. It’s a perfect introduction about yourself and your business. The press and your target community come to know about your services by the help of your press kit.

    During promotion of an event

    Are you organizing an event or campaign? A press kit is the easiest way to inform your audience about it. It even captures their attention thereby stirring their excitement about your event.

    Components of an Ideal Press Kit

    Press Kit components
    Press Kit components

    A press kit introduces you to your audience. Hence, it is essential to provide some information which will be beneficial for your audience. Generally, the following information should be included:

    1) Background and overview of your company

    2) Logo, branding and media of your company

    3) Achievement and important facts related to your company

    4) Brochure of your company

    5) Information related to your services

    6) Samples of your products

    7) Media visibility of your company

    8) Team members of your company

    9) Important press releases

    10)  Contact information

    How to Create a Press Kit?

    Making a press kit is not difficult. With proper information, it’s very easy. Now let’s know about how you can create a press kit all by yourself. These 8 simple steps will help you in getting your own press kit:

    Step 1. Decide the purpose behind your press kit.
    Step 2. Give a brief overview about your company including its history.
    Step 3. Provide highlights about your company.
    Step 4. Provide relevant facts related to your company.
    Step 5. Give a brief description about your team members.
    Step 6. Link the past press releases.
    Step 7. Provide your contact information.

    Now let’s know about these steps in detail.

    Step 1. Decide the purpose behind your press kit

    A press kit is made for various reasons. Depending on the reason and purpose, the content of the press kit varies. The format and content of various types of press kit differs. It is the purpose which decides the relevant information to be provided in the press kit. Hence, it’s very essential to know and analyze the purpose behind your requirement of the press kit.

    Step 2. Give a brief overview about your company including its history

    Your audience needs to have proper information about your company. A brief introduction along with the history of your company is necessary. The mission of your company also needs to be mentioned.

    Suppose, you wish to start a new business. The purpose of your press kit is to announce this new business. While introducing your company, you also need to provide relevant information about the date of foundation. Other information like location of your offices and your target market along with your services should also be mentioned. The opening hours of your business should be mentioned too. This information helps your audience to know you in detail.

    Step 3. Provide highlights about your company

    In this section, you need to add some high resolution pictures and videos related to your company and products. This is necessary because it helps in creating engagement with the audience. Photos exhibiting your professionalism will feature your business elements. This will help you gain the attention and retention of your audience. Hence, the quality of the pictures and videos should be well maintained.

    This portion of your press kit is again very necessary. A minimum of ten main points about your company and products are to be included. Listing these facts will enhance their availability and visibility. You can provide these following details in the fact sheet:

    • Date of foundation of your company
    • Location of your head offices
    • Number of branches and other offices
    • Annual revenue generated
    • Information about products
    • Information about employees
    • Geographic varsity of customers
    • Milestones achieved in the past
    • Mentions on media and other platforms
    • Number of satisfied clients along with mentioning some of them.

    Step 5. Give a brief description about your team members

    A brief description about the professional heads like CEO, founder and presidents of your company should also be provided. Some information about their career and their contribution to the setting up of the company may also be included. This enables the customers to know about the leading team members of your business.

    Providing links to the past press releases of your company can help them in knowing your company better. All these press releases should be linked in a chronological manner. These even help you in gaining a positive impression of your audience.

    Step 7. Provide your contact information

    Your contact information is the most essential information to be provided. This allows customers and audience to connect to you to know you in detail. Hence, relevant and accurate contact information should be provided.

    Conclusion

    A press kit is an important marketing tool. The key audience targeted with a press kit are the journalists. Providing them appropriate relevant information will help you gain media coverage at reasonable prices.

    Digital press kits have become popular these days. They can be easily made and updated at any time. They are generally in the form of pdf. Whatever the medium of the press kit may be, having it is very essential. There are various free templates available online which will help you in getting your press kit. You can get your free customized press kit easily and use it to grow your business.

    FAQs

    What is a press kit?

    A press kit, also known as media kit, is a toolkit on your platform or website which contains information related to your products and marketing practices.

    Who should use a press kit?

    Anyone who wants to set up a business needs a press kit. A press kit is essential not only for marketers but also for bloggers and other creators and business professionals.

    Should I publish the press kit on my website?

    Yes, the press kit should be present on the website.

  • Essential Coaching Skills | How to Become a Good Coach

    The way the porter adds the shape to the mud and clay is the same way a coach is essential in a student’s life. A coach encourages, inspires, and makes them teach the pros and cons of every aspect present. Although one can individually also learn a lot of new and innovative things, it gets a lot easier with the presence of the coach.

    Essential Coaching Skills
    How to be a Good Coach
    Conclusion
    FAQs

    Essential Coaching Skills

    A real motivator, leader, psychologically supportive person is a good coach. Apart from this, maybe the most important aspect is that he becomes a role model. He inspires his followers to bring the best out of them. Hence, an important coach is as essential as wings are for birds to fly.

    Effective coaching skills include:

    1. Clear and relevant thoughts.
    2. Focus on making a solution out.
    3. Having a constructive and motivating mindset.

    Essential Coaching Skills

    But there are some coaching skills, which make a coach from better to the best. Those qualities include:

    • Empathy
    • Positivity
    • Sincerity
    • Proper Guidance
    • Proper Communication
    • Persistence
    • Curiosity
    • Being Innovative

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    Empathy

    The action of being aware of or understanding or experiencing the feeling of someone is known as empathy. This is a very sensitive experience and this is one of the characteristics which can help to be a good coach. While dealing with a lot of students and young guys, a coach may come across a lot of students, having emotional turmoil. These students need an empathetic teacher or coach.

    Someone who can sit and talk about how they are feeling. Although this characteristic may sound a little abnormal. But in this post-modern traumatic world, it is really important to get the mindset one is going through. Hence it is important to have empathy towards your student and by this, you can get the best out of him or her.

    Positivity

    Essential Coaching Skill - Positive Mindset
    Essential Coaching Skill – Positive Mindset

    With a positive mindset, one can complete half of his work. A positive mindset encourages you to face every difficulty that you face in your everyday life. And when you deal with students having low willpower and conscience, the coach should have a positive mindset and pump them up, to move forward.

    There will also be students messing things up and making mistakes again and again. But as a coach, one must not get irritated. Rather than thinking positively, the coach should rectify the mistakes and deal with the students.

    Sincerity

    If the coach would not be a sincere one, then from whom would the students get influenced. Being active all through the class, discussing topics with the students, and making an effort to be friendly with them is important. With all this, a coach can acquire the sincerity he or she needs to become a good coach.

    If the coach himself would arrive later to the class. If he would start thieving while teaching, then it would create an adverse effect on the students. Which would surely be a negative point to count. Hence, being sincere with the topic and students is also a good character of a good coach.

    Proper Guidance

    Just teaching the students a lesson and moving out is not what coaching is. Guiding the student while studying and clearing his or her doubts is also very important. Proper guidance includes clearing doubts of the students, interacting with the class while teaching.

    It also includes restricting the students from getting on the wrong track. Making them understand what is right and what is wrong. And with all this, comes the complete package of proper guidance.

    Proper Communication

    In the primary ages, the children are taught to develop communicative skills. While growing up we slowly stop communicating our hearts out. But as a coach, one must have proper communication with his or her students. With proper communication, a tight and strong bond can be developed between the coach and students. This bond helps the students to be friendly with their coach and simultaneously helps the coach to know their students better.

    With this, a student will never fear to ask his or her doubts to the teacher. Along with that, he or she can share his or her problems with the teacher, which are haunting him. But this all can start only if a coach becomes friendly, and establishes good communication within them.

    Persistence

    To remain unchanged or fixed in a specified character, condition, or position is known as persistence. To remain persistent every time is a little difficult, but somehow it is important for becoming a good coach. It is one of the essential coaching skills which one must have by which one can remain stubborn with his decisions. If he or she alters his or her decisions every next second, it would create a bad impact on the students.

    Curiosity

    If a coach would start thinking that he or she knows everything in the world, then it would just become a shame. No one knows everything in this world. But everyone knows something which others don’t know. Hence here comes the curiosity factor. If a coach would stop being curious then, he would never be able to learn further.

    As a teacher one might know something better than the students. But he should always be curious to learn more. He should have that thirst, by which he would make those students feel good and their moral power would be much higher.

    Being Innovative

    Everyone has their style of teaching. So, we should never try to copy someone’s style or method of teaching. Rather we should always be more innovative. By being more innovative, it would automatically result in making the teaching method more fascinating. The students would have a lot more interest to know more and more of what is being taught.

    A new innovative skill of asking questions, a new technique of taking assignments can help in this process. Although it is not possible to be innovative in every way and every time possible, we can try to make something though.

    How to be a Good Coach

    How to be a Good Coach
    How to be a Good Coach

    The qualities such as empathy, patience, and others are no doubt the most essential coaching skills. Besides these, there are some important points which one must focus on to be a good coach:

    1. Maintaining positivity in approaches

    2. Listening to the audience patiently.

    3. Ready to gain new knowledge.

    4. Keeping up the value of clients.

    5. Putting up questions.

    Apart from all the qualities, one should possess these 5 qualities to be a good coach.

    Conclusion

    Hence, keeping all this in mind one must never humiliate or criticize a single student publicly. A good coach never places winning as more important than participating. This demoralizes the student’s mind. One should never play favorites and focus on his interested student only. This is one of the worst effects of a coach.

    A good coach should always keep the mental and physical health of his students first. He would always stop students from bullying each other. And, with all these do’s and don’ts one can take the positives out of this, on how to become a good coach.

    FAQs

    What are the qualities to be a good coach?

    • Empathy
    • Positivity
    • Sincerity
    • Proper Guidance
    • Proper Communication
    • Persistence
    • Curiosity
    • Being Innovative

    What are the Effective coaching skills?

    Effective coaching skills include:

    • Clear and relevant thoughts.
    • Focus on making a solution out.
    • Having a constructive and motivating mindset.

  • Cross-Selling And Up-Selling | Meaning and Comparison

    Are you a marketer? Have you heard about cross-selling and upselling? These are among the most common terms in the field of marketing. However, if you are still wondering the difference between cross-selling and upselling, then let’s discuss. Before going to the differences, let’s discuss these terms in brief.

    What Is Cross-Selling?
    Who should practice Cross-Selling?
    What is Upselling?
    Who should practice Upselling?
    Importance of Cross-Selling and Upselling in business
    Cross-Selling vs Upselling – Comparison Parameters
    Cross-Selling vs Upselling – Differences
    Conclusion
    FAQs

    What Is Cross-Selling?

    Cross Selling
    Cross Selling

    Do you remember that last time when you went to the stationery shop to get a pen? Didn’t the shopkeeper insist you on buying notebooks? Did you get the notebook as suggested by the shopkeeper? If yes, then you have made the shopkeeper’s strategy of cross-selling successful. Hence, we can define cross-selling as gaining profits by making the customer buy products related to the desired product.

    Who should practice Cross-Selling?

    Cross-selling is very common and is done in all types of businesses. It is seen both in shops and malls. However, the product sold by convincing the customer essentially needs to be related to the product he/she wishes to buy. One can convince customers in various ways. There are various strategies and methods to convince customers. The seller decides the strategy to be used by him.

    In the case of big business, the company should also provide incentives to workers for getting successful cross-sells. While implementing the cross-selling technique, the seller needs to be polite. He should not force the customer to buy the product. The products provided should also be of remarkable quality. Proper planning and service to customers can lead to huge profits in business.

    Cross selling and Up selling

    What is Upselling?

    Upselling
    Upselling

    Let’s take the same example of a stationery shop to understand upselling. Suppose you went to the stationery shop to get an ordinary pen. But, the shopkeeper insists on having a Parker pen. Did you bring the Parker pen instead of the ordinary pen you had decided? If yes, then you have made the shopkeeper’s strategy of upselling successful. Hence, we can define upselling as gaining profits by making the customer buy better products in comparison to what was requested by the customer.

    Who should practice Upselling?

    Upselling can be practiced by anyone who wants to increase their profits in business. However, proper strategies and tricks are needed to execute upselling properly. The seller needs to have proper communication skills to convince the customer. Knowing the tactics of convincing the customer is the key to earn greater profits by upselling.

    In the case of big business, the company can promote its products by upselling. The workers are taught about this skill from the beginning. Salary hikes are provided to workers who successfully sell better quality products. This technique needs proper guidance and experience for successful implementation.

    Importance of Cross-Selling and Upselling in business

    Both the techniques, cross Selling and upselling, should be used for serving better products to the customer. The seller shouldn’t cheat the customer to get profits. By doing so, he will lose his customers thereby creating a negative impression in the minds of the audience.

    When used properly, both these techniques can prove to be extremely beneficial for getting customers and profits. The main advantages of these techniques to a marketer are:

    1) Improving the retentively of customers

    2) Increases orders thereby generating profit

    3) Builds a healthy relationship with customers thereby increasing Customer Lifetime Value (CLV).

    Cross-Selling vs Upselling – Comparison Parameters

    Cross Selling and Up Selling
    Cross Selling and Up Selling

    Now let’s compare upselling and cross-selling on various parameters.

    Parameter Cross-selling Upselling
    Meaning Gaining profits by convincing customers to buy a better version of their desired item. Gaining profits by convincing customers to buy a better version of their desired item.
    Objectives Increasing the total value in a sale. Increasing the actual value in a sale.
    Requirements Requires knowledge about the items related to the customer’s desire. Requires knowledge about the best quality products of the customer’s choice.
    Association Associated with related products of an item. Associated with the difference in the quality of various products of a particular item.
    Sales This leads to an increase in Sale of related products of an item. This leads to an increase in Sale of better quality products.
    Results Profit is higher because it involves the sale of multiple products. Profit is high because it involves the sale of one its at a high price.
    Example When the customer needs some french fries, convincing him/her to have a satisfying meal is what cross-selling is related to. When the customer needs some french fries, convincing him/her to have a burger or something tastier is what upselling is related to.

    Cross-Selling vs Upselling – Differences

    Here are the main points of differences between cross Selling and upselling:

    1) In cross-selling, the main purpose is to sell a product that might be helpful for the customer. The sold item must be related to the desired item of the customer. But, in upselling, the main purpose is to enhance the quality of services provided to the clients.

    2) In cross-selling, many related items are sold. The total profit is derived from each one of these. But, in upselling, the higher quality product of a particular item is sold. The total profit is derived from the single item sold.

    3) Cross-selling can be done by anyone. But, upselling requires a larger market with an adequate supply of products.

    4) Cross-selling leads to an increase in the average amount of purchase and average sales made by the customer. Upselling leads to an increase in only the average amount of purchases made by the customer.

    5) Cross-selling is beneficial both for the customer and for the seller. However, sometimes upselling may lead to losses for the customer.

    Conclusion

    Both cross-selling and upselling are the popular strategies used by companies to gain maximum profit. The customer gets better quality products as well as other essential products. However, both these strategies require different skills for implementation.

    When these strategies are implemented systematically, there are chances of profits to both sides. These skills are mainly taught by the company. The workers who perform better thereby helping the company generate more profits are also rewarded. Irrespective of what the strategy adopted is, there is an increase in the company’s turnover and profits. Hence, these strategies should be used by companies frequently.

    FAQs

    What is cross-selling?

    Cross-selling is the method of gaining profits by convincing a customer to buy items related to their desired item.

    What is upselling?

    Upselling is the method of gaining profits by convincing customers to buy a better version of their desired item.

    Which is better: cross-selling or upselling?

    Cross-selling and upselling both are good for your company. However, the strategy which will prove beneficial for you depends on your company and products.

    Which is more profitable, cross-selling or upselling?

    Cross-selling is more profitable because it involves the sale of multiple products.

  • Best Aggressive Marketing Strategies

    Sometimes being aggressive is seen as a bad thing but aggressive marketing could be one thing that turns your average business into something that becomes an integral part of your community. Aggressive marketing is an offensive strategy that uses exciting tactics to generate a response from your audience. Using aggressive marketing strategies you can grab someone’s attention about what you have got to offer.

    Good aggressive marketing will show people that you are consistent and you are disciplined. Aggressive marketing can be achieved through several different strategies. When a market becomes very aggressive, the price of stocks can go up significantly which in turn makes it more expensive for a trader to become involved in the market by buying stocks.

    Types of Aggressive Marketing Techniques
    Aggressive Marketing Strategies
    Examples of Aggressive Marketing
    FAQs

    Types of Aggressive Marketing Techniques

    Aggressive Marketing Techniques
    Aggressive Marketing Techniques
    • Analyzer marketing: The analyzer is in between the defender and prospector. They take less risk and make fewer mistakes than a prospector, but are less committed to stability than defenders.
    • Defender marketing: This strategy entails a decision not to aggressively pursue markets. As a result, they tend to do none of the things prospectors do. A defender strategy entails finding, and maintaining a secure and relatively stable market.
    • Prospector marketing: This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities.
    • Reactive marketing : It is opposite to the prospector one. The only time when they respond to something is when they are pressured by the environment, otherwise, it has no plan, focus, or any type of real strategy.

    Aggressive Marketing Strategies

    Be Proactive

    Bosses, colleagues, and customers all like and appreciate proactive employees. Your level of self-confidence, happiness, and satisfaction at work increases when you are on top of things and are handling your tasks in a timely, deliberate, and efficient manner.

    A proactive employee thinks ahead, acts ahead, and gets ahead. In short, being a proactive person is a mix of hustle and problem-solving.

    You can use ‘SMART’ goals:

    S: Specific
    M: Measurable
    A: Attainable
    R: Realistic
    T: Timely

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    Make Effective Content

    Content Is Key
    You make the content king of your advertising and marketing approach because this is how people will see the most value. Deliver this content at the proper time and you’ll be in a position to encourage an ardour for your stuff in your leads that will subsequently lead to a robust economic future.

    The headline determines whether audiences will read the rest of your work. Content creators tend to spend hours of time and energy making. Today’s customers are not worried about how much something costs to them, the value of being part of a cause is just as important. Aim to hold competitions as often as you can.

    • You must have extensive knowledge of the topic you are writing about, especially in the B2B market.
    • You need to identify at least one key message you would like to convey before you create your content.
    • The content you publish is the voice of your company and it should be unique to your company’s personality.
    • The best digital content often consists of short paragraphs, short sentences, and bulleted lists.
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    Analysis of Product In-Depth

    A competitive product analysis is an evaluation and comparison of your competitor’s products and how your products build up. Product analysis involves looking at many dimensions, including functionality, reliability, and use cases. Product analysis is an analysis of past and current consumer data related to a single product to extract insights about the future market.

    • Setting and focusing on a specific goal will help you create a more effective marketing strategy.
    • Market trends provide insight into what content worked with potential and current customers.
    • Creating high-quality successful marketing is often expensive and time-consuming.
    • Listen to your customers
    • Watch your competition.

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    Know Your Product well

    The key to any aggressive marketing approach is to be assured of your product. be positive that you and all of your managers can recite all of the advantages that your product can grant to a lead. With this information on hand, you’ll be in a position to customize your pitch on a 1:1 groundwork and that creates a greater natural appeal in what you’re offering.

    The key to any good aggressive marketing strategy is to be confident in your product. Many product marketers are not able to sell their products. You develop fact-based arguments that explain the value of your product or service. Use demonstrations to highlight the value of your offering. Many products have failed because the pricing strategy has been wrong. You can have the best product in the world but if no-one knows about it. Make sure that you and all of your managers can be told all of the benefits that your product can provide.

    Aggressive Marketing management
    Aggressive Marketing management

    Take Risk

    You can’t play it secure and be aggressive at a time. If something appears like it may be a great idea, then roll the cube and believe your gut. If you’re afraid of failure or you’re busy weighing the odds, then you’re no longer geared up to start an aggressive advertising strategy.

    Whether you are an experienced or new entrepreneur, risk-taking can be a great step to go forward. There are small risks and big risks, which are important to understand. If you are afraid of failure then you are not ready to begin an aggressive marketing strategy. You can hope for specific outcomes and results when you are thought to take risks. Many risks offer different levels of rewards.

    One of the most common elements of business and entrepreneurial success is risk-taking.

    Raise the Stakes

    Innovation is often the key to success when it comes to aggressive marketing. It continually boils down to value. You must be able to show and prove that what you’re offering to people has more value than what your competitors can provide. Raise the stakes using doing something exceptional and you’ll be capable to aggressively stand out in your chosen industry.

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    Reach Influencers and build Relationships

    The first step is to identify the influencers in your niche. You need to get information about the other influencers from your industry. Give them some reason to share your post or product. When you connect with the influencers, you start following them, sharing their content on social media profiles. For getting the attention, start interacting with the influencers on their site. To build a successful relationship with an influencer you need to be clear about expectations from the start.

    Pay Attention to the Value Curve

    • Partner with like-minded businesses
    • Strengthen your brand impression
    • Share relevant content
    • Strengthen your website quality
    • Make your website mobile-friendly
    • Get more involved within your community
    • Know your customers better

    Know Your Competitors to Stay Ahead

    Business competition can be violent, especially in markets with aggressive competitors and when customer spending is slowing down. Running a business can be difficult, especially with high competition on the market. Knowing who your competitors are can help you differentiate your business in the marketplace.

    • Focus on excellent customer service.
    • Partner with your competition.
    • Admit mistakes and solve issues.
    • Be smart with marketing strategies.
    • Know your unique selling point.
    • Study customer buying habits.
    • Ensure fast order fulfillment & shipping.
    • Show videos that help visualize life with the product.

    Don’t Be Predatory

    There’s a distinction between following the regulation and following the intent of the law. Just due to the fact something is allowed to do doesn’t imply that is something moral to do. People are influenced through legality and ethics, so make sure you’re staying on the proper side to keep away from being viewed as a predatory enterprise attempting to wreck anyone else.

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    Examples of Aggressive Marketing

    Coca-Cola and Pepsi

    Pepsi paraded around its triumph for years, finally prompting Coca-Cola’s horrific New Coke debacle in 1986.

    Since then, they’ve taken the battle into outer space, fought over loyalty programs, and raged over social media.

    Burger King and McDonald’s

    Burger King confronted McDonald’s with greater head-on comparative marketing.

    BK’s Whopper Virgins campaign put the two brands’ burgers- the Whopper and the Big Mac, into a taste review by customers around the world. It grew to become out a large failure, not due to a response from McDonald’s. The public noticed the advertisements as exploitative and racist.

    Apple and Microsoft

    We’ve all viewed the “Hi, I’m a Mac” commercials using Apple and Microsoft responded as “I’m a PC”. Apple has been lampooning Microsoft for years ever because it’s notorious 1984 ad for the Mac.

    But lately, Microsoft has fought returned extra than ever. One such instance was once, one of Microsoft’s uncommon Zune ads, which bashed iTunes in contrast to Zune’s month-to-month pass.

    Aggressive Marketing Example

    Audi and BMW

    In mid-2000’s Santa Monica billboard combat managed to crank up the contention even further.

    The entire snarky episode started with an Audi billboard that poked BMW’s chess tournament. After BMW’s response, it escalated online, with Audi calling on its Facebook followers to come up with captions.

    MICROMAX and SAMSUNG

    Micromax took a direct dig at its foe Samsung. It started with a marketing campaign that appears like a sequel to Samsung Galaxy TVCs. The commercials used to cease with youngsters ending with the query – “Aapke pass nahi hai uncle?”

    Micromax answered with many TVCs that begin where the Samsung commercials end. The closing few phrases are spoken in the Samsung advert become the first few phrases in Micromax’s advertisement. It nearly seemed like the sequel of Samsung’s TVCs

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    FAQs

    What is aggressive marketing strategy?

    Aggressive marketing is an offensive strategy which uses provocative tactics to generate a response from your audience. It often involves marketing warfare tactics, where one brand will attack or parody another in order to generate buzz and draw attention to itself.

    What are the 4 types of marketing?

    Types of Marketing Strategies:-

    • Cause Marketing
    • Scarcity Marketing
    • Relationship Marketing
    • Undercover Marketing

    How to do aggressive marketing?

    Aggressive marketing tactics that actually work:-

    1. Targeted Telemarketing.
    2. Distributing Printed Materials.
    3. Leaving Comments on Social Media Posts and Videos.
    4. Sending Out Promotional Emails to a List of Subscribers.
    5. Giveaways and Contests.