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  • Beachhead Strategy in Marketing | How Companies use it?

    Every brand has its own strategies and sets of rules to run the business and stay active in the market. Every successful brand has a serious scheme and plan that its employees swear by. Companies must make deliberate, informed decisions about their visual design and brand story in order to build a powerful brand.

    A brand strategy is a long-term plan developed by a company to develop its brand identity and establish a distinct perception in the market of its customer base. It involves precise and long-term objectives, the achievement of which leads to the creation of a strong image with high equity and credibility, as well as a competitive market position.

    Today’s market is based on impression and emotions, with a multiplicity of enterprises offering comparable products with little or few variations. Customers, in reality, pursue partnerships with businesses based on similar values. Having a brand strategy aids in the development of such relationships.

    There are so many different strategies used by the experts and one such strategy is the Beachhead Strategy. This article is about the Beachhead strategy and how the companies use it to boost their businesses.

    What is Beachhead Strategy?
    Beachhead Strategy as a Marketing Technique
    How Companies Use Beachhead Strategy?
    Risks of the Beachhead Strategy
    Conclusion
    FAQs

    Beachhead market

    What is Beachhead Strategy?

    Beachhead strategy
    Beachhead strategy

    The Beachhead approach was developed as a military concept for use in armed combat. The technique is often used while conquering and occupying hostile territory. The invasion should begin with low-guarded areas on the outskirts that are easier to take over and occupy, according to the Beachhead technique. These places then serve as a stronghold for the invading group, allowing them to launch an attack on the enemy’s central areas.

    The invasion group takes possession of a location that the enemies don’t consider essential. That region is then used as a staging area for excursions and campaigns across the territory. In marketing, it has a similar meaning, but it refers to techniques that do not include violence or murder.

    Beachhead Strategy as a Marketing Technique

    In commerce, especially for new businesses, the beachhead approach entails concentrating your assets on a single important range, such as a smaller showcase portion or item category, and conquering that region first, even overpowering that showcase, before expanding into larger markets.

    Typically, a newly launched item or service is first promoted in areas on the city’s outskirts, where the population is lower and lives are less active than in the city’s core. These ranges are used to evaluate the new product. The reaction to the item, as well as the promotion strategies, are all taken into account and examined. If there is a positive response, the same promoting practise is stretched across a longer distance and used throughout the range.

    The Beachhead method gives businesses an excellent opportunity to test their marketing ideas with the general population without spending a lot of money. The initial promoting push is reasonably limited in scope and money, and it grows to small ranges, which is reasonably inexpensive. Furthermore, the opinions produced by that small group of people are not only easier to collect and evaluate, but also a credible picture of what the reaction would be over a large area with a few tweaks of course.

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    How Companies Use Beachhead Strategy?

    This method is frequently employed by businesses to assure the success of their products and services. When they were first starting out, several big businesses adopted the Beachhead approach to achieve popularity and cement their place in the market. Facebook is one of the most successful examples of the new businesses that adopted the Beachhead method.

    When Facebook was launched, Myspace was the dominant social networking platform, and Facebook stood little hope of fighting with it. Facebook, on the other hand, was certain in its new product and innovation, as well as its target audience. What Facebook did is that rather than directly competing with Myspace, Facebook built a beachhead elsewhere. Initially, only Harvard students and alumni had access to Facebook. Facebook concentrated all of its resources and strategy efforts on capturing one university. The evident strategy here was to focus on one campus at a moment. It found locations where Myspace was weak and developed a Beachhead there. But by the time Myspace realised it, it was too late.

    Another great example is how Amazon first started out in the book market which at that time was very in demand and turned out great for the company. This allowed the business to create a beachhead model, and then Amazon moved into neighbouring product categories, then into various markets, finally becoming the world’s largest e-commerce company.

    Beachhead Strategy | How companies use it?

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    Risks of the Beachhead Strategy

    The beachhead technique is not without its drawbacks. The market dynamics as well as the sort of product/service are important considerations in the approach. The time that the company is not growing into new markets is a significant advantage for the competitors and financial loss for the business.

    It can be challenging to find the smallest market that is both large enough to be significant and tiny enough to succeed. Due to the restricted revenue options available, startups that choose the wrong beachhead are more likely to collapse.

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    Conclusion

    The beachhead strategy can be a gamble sometimes. It provides the prospect of allowing new players to enter the market alongside established players. It also has drawbacks in terms of limiting rapid growth because the strategy focuses on one market at a time. When using the beachhead strategy, a company must exercise caution. When a business sees a quickly rising market that fits its products and skills, it often rushes to establish a foothold in it. It’s easy to get caught up in the enthusiasm and overlook other potential market participants. Rivals may be seeking to establish their own beachheads with freshly created technology, thus ignoring them can be harmful.

    FAQs

    Why is it called a beachhead market?

    The beachhead strategy is named after the WWII battle of Normandy, in which Allied troops assaulted the Normandy beachheads, allowing them to control one of WWII’s most pivotal engagements.

    What are the required characteristics of a good beachhead market?

    The market is chosen based on the suitability of the resources available, the products, and the market itself.

    What is a beachhead segment?

    A beachhead market is the segment of the market that you wish to dominate with your internal startup idea first.

  • How to Raise Seed Funding for your Startup? (8 Ways)

    India’s startup ecosystem is booming with innovations and passion that has made the country to be the third largest when it comes to market size. Inevitably, it has attracted a lot of investors to the industry as the returns and the revenue will be humongous if the startup becomes successful. However, starting a business and expanding it is a humongous task.

    The amount of uncertainty and risks involved makes it difficult to get funding for a business. The first thing that you need before starting a business is seed funding. It is the total sum of money that you need to cover the expenses related to expansion, product development, market research et cetera.

    Amongst the different stages of funding that every startup has to go through seed funding can be considered as the initial stage. The major intention of the very idea of seed funding is to obtain enough working capital so as to start the business grinding. There is absolutely no doubt that seed funding is the default process of any business.

    How to Raise Seed Funding for your Startup?
    FAQ

    How to Raise Seed Funding for your Startup?

    The right kind of pitching to the right person or company at the right time is the popular and yet the secret ingredient behind finding an investor to fund your startup. You might not get your pitch approved on the first try. However, always remember that every interaction with a prospective investor is an opportunity to improve yourself. Here are a few places where you can approach to get seed funding for your startup.

    Startup India Seed Fund Scheme (SISFS)

    Startup India Seed Fund Scheme is an initiative by the government of India that aims at improving entrepreneurship across India. By recognising the need for capital at the nascent stages of an enterprise they provide financial assistance to startups.

    It covers areas like content development, prototype development, product trials, market entry and commercialisation.

    This scheme ensures that they facilitate the entrepreneurs to shape their startups in such a way that they will be capable of raising investments themselves from venture capitalists, angel investors or through loans.

    This initiative by the government of India is under the Department for Promotion of Industry and Internal Trade or DPII. Their call for applications is open throughout the year.

    NIDHI-Seed Support System (NIDHI-SSS)

    The National Initiative for Developing and Harnessing Innovations – Seed Support System or NIDHI – SSS of the Department of Science and Technology hosts seed funding with a corpus of 10 crores under the Entrepreneurship Development Centre.

    They provide financial assistance to those startups that have with them; promising ideas and technologies. This Seed Support System is considered to be a bridge for the startup between its development and commercialisation.

    The financial assistance includes product development, testing, test marketing, mentoring, professional consultancy, IPR (Intellectual property rights) issues et cetera. The selected startups are incubated at the venture center and must have completed three months of residency at the place during the time of seed fund investment.

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    Idea2PoC

    Idea2PoC is the scheme of startup policy of the government of Karnataka. Under this scheme, startups receive early-stage funding for their ideas and concepts that are yet to be released.

    With the objective of encouraging innovators to commercialise their inventions, the scheme gives grant in aid up to 50 lakhs rupees. The fund is released as per their requirements and milestones of the project that are agreed upon in the memorandum of agreement that is signed between the respective startups and the Karnataka Biotechnology and Information Technology Services (KBITS)

    Seedfund

    Realising the need for a reliable help center to facilitate seed funding for the budding startups. Seedfund was established in the year 2006 by Bharati Jacob, Mahesh Murthy and Pravin Gandhi.

    After being joined by Paula Mariwala and Sanjay Anand Ram, they have revolutionised the investment experience for a plethora of startups. They have seeded diverse startups belonging to different sectors across India. Red bus, Car Wale, Jeevanti and Valsalya etc are a few popular startups funded by them.

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    Khosla Ventures

    Khosla Ventures was founded in 2004 by Vinod Khosla and this firm provides venture assistance and strategic advice to those entrepreneurs who are working on breakthrough technologies.

    One thing that makes them stand out from the rest of the firms of their kind is its broad range of areas that covers, including consumer, enterprise, advertising, financial services, big data, agriculture, robotics, sustainable energy et cetera.

    For a person who has an amazing idea that has significant potential with a strong team then Khosla ventures will be an excellent option.

    Angel Investors

    You can find angel investors who are accredited investors with a high net worth and a passion for investment. Mostly these people will be working towards diversifying their portfolios through investments in startups.

    Apart from funding, their experience in the industry will also give a clear understanding to the entrepreneurs about the timelines required, the funding required and the mismatches in your nascent plans

    Friends and Family

    Apart from the government, investors and corporate firms, family and friends of the entrepreneur can also invest in the startup. It is one of the most common ways in which people obtain seed funding recently. The flexibility with the timeline of repayment is one of the most important factors that has popularised this form of seed funding.

    Crowdfunding

    Cloudfunding is another popular form of gaining capital for seed-stage startups. Today there are more than 500 websites that help entrepreneurs to raise crowdfunding for their startups.

    A website named Kickstarter is one of the most popular websites for people looking at the source of obtaining seed capital. According to various reports, this website raises billions of dollars through them for various startups.

    Conclusion

    Getting a clear idea of your business and seeing it materialise and expand is a dream come true for all entrepreneurs. Getting the seed capital is the foundation for all the dreams that they have built.

    One thing that is to be kept in mind before venturing into any of these options for procuring funds is to have a clear formal business plan. The entrepreneurs should have a very clear idea regarding the product, product development and project timeline.

    Another thing to be noted is that seed funding is only for the initial stages but for the years to come as well. An entrepreneur who makes strategic plans should be able to make use of the initial fund to be capable enough to raise for their investments on their own.

    FAQ

    How many rounds of funding can a startup take?

    A startup can receive as many rounds of funding as possible, there is no restriction on it.

    How to raise seed funding for Startups?

    Angel Investors, Family and Friends, Crowdfunding, Incubators, and Accelerators are some of the common ways to raise seed funding for your startup.

    Why do startups raise funding?

    Startups usually raise funding to expand an grow their startup.

  • How to Avoid losing Followers on Twitter with these 8 Tricks

    Losing followers on Twitter, which you have earned diligence by being consistent on posting pertinent posts, that your followers are looking for. But have you questioned yourself, why people are unfollowing you? Well, the blame should be placed on your plate.

    If you have gained recognition, then people would definitely never even give a second thought to unfollowing your account. But if you are in the starter pack, then sometimes you have to face ups and downs.

    People won’t start following you forthwith after posting the very first post in your account, in case if it happens, then the content should interest your follower’s interest.

    First analyze what your targeted audience expects from you, for instance, if your follower list is below 25 years old, then try to post content on their field of interest like some love to cook, fitness-related or blog etc.

    Other than that, if you don’t want to lose your followers on Twitter, then work on the below eight important points to save your followers.

    Top eight tricks you should follow to save your followers on Twitter.

    Consistency is Everything
    Optimize your post time
    Visual Content counts
    Engagement
    Use hashtags
    Tweet Appropriate post
    Analysis of your followers’ interest
    Optimise your profile
    FAQ

    Consistency is Everything

    One of the most crucial elements to spurn in losing your Twitter followers is to post your content regularly. Some people just post one content for a week, that doesn’t make any count on followers; unless you are verified on Twitter. So, in the beginning, post your content consistently according to the trend.

    For instance, the KiKi dance trend was viral back in 2017, and people were posting about that trend and it became popular overnight.

    So, stick to the trend and post it frequently before the trend becomes outdated. On the other hand, don’t post all content in one day, save it for another day.

    Optimize your post time

    Many people don’t have any idea at what time their content should be posted. There is some algorithm that helps your post to get the hype on Twitter and as a result, gradually augment followers to your account.

    Analyse your best time to upload the post, I prefer 10 to 11 in the morning. It helps to receive more responses from the audiences, moreover can help to gain more followers after seeing the post.

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    Visual Content counts

    Visual content can entice people easily rather than spending time on a written content more than 1000 words. It is apparent that people love watching videos. According to a Google survey, it is said that 79 per cent of people prefer watching videos with a duration of fewer than 5 minutes.  

    Presenting infographics in your content will make your audience understand your business’s purpose as well as eliminate confusion and make convulsive information into easier content. People love creative stuff, so try to be more innovative to impress your set of audiences.

    Engagement

    People love to listen to those conversations, only if it sounds like two-way communication. So, respond to your follower’s feedback, a QAs session and conduct a poll rate session to see what your followers are expecting from you. This way, you get to know your audience’s field of interest and also be engaging in responding to them.

    Use hashtags

    Ever seen a post on Twitter that have at least 4-5 lines of hashtags and felt that the user just overdid it and scroll past it without another glance? I bet you did and that’s the next thing to keep in mind to not losing your followers. But the use of hashtags is too vital to ignore their existence and not use them in your posts.

    Hashtags are like search engine optimisation tools. They increase the probability of the post garnering a larger audience and leading to more followers. According to sources, the engagement rate of tweets with hashtags are 12.6% more than those without.

    Tweet Appropriate post

    Quality over Quantity is one motto that you should follow without a doubt to maintain your follower base and increase it. Your posts should be of value to your audience and create engagement. The post can be made interactive by creating polls and Q&A posts.

    The post should be made in a way that doesn’t offend any group of audience and a war of words in the comments section can be avoided. And it is very essential to bring out creative, unique and varied content so that your followers do not lose their interest leading to the loss of followers.

    Analysis of your followers’ interest

    Analysing your followers’ interests is key to know what attracts followers and what kind of posts are favourable and gains more engagement. It also gives you an idea of the posts that you need to be tweeting in the future.

    Analysing your followers manually isn’t an easy feat and it is time-consuming too. You can review the performance of your tweets by analysing which posts have gained more attention and what your followers like, comment and share more. You can find this analysis simply by using Twitter’s in-built analysis.

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    Optimise your profile

    The profile is the first thing potential followers notice apart from the post that led them to your profile. So optimising your profile according to the followers’ interest is crucial to have a strong follower base and create a better first impression amongst your followers.

    A good profile requires a good profile picture that isn’t congested but is also clear and has an unobstructed facial picture. Your profile should provide complete and true information regarding your work, your location and other details. It is ideal to describe yourself and give a glimpse of yourself to your followers.

    Conclusion

    Reading the battle of words between Twitterati and watching the hilarious comments on posts on Twitter have become a favourite pastime of this modern generation.

    Twitter has become a way of life for many people around the globe. They start their day by tweeting and end their day by tweeting. It has also become a platform that allows people to express themselves in a world where people aren’t ready to listen to their neighbours expressing their viewpoints and opinions.

    Twitter also helps people share information and current events happening around the world fast and earning money through content on Twitter has made it more popular. And all this requires an audience and maintaining a follower base isn’t easy unless you are some famous person. So feel free to use this carefully curated knowledge to your benefit.

    FAQ

    How to avoid losing followers on Twitter?

    Post your content regularly, Use hashtags, and engage with your followers to avoid losing followers on Twitter.

    Yes, Twitter is one of the most popular social media platforms in 2020.

  • Why is LinkedIn Profile Valuable ? | Importance of A LinkedIn Profile

    LinkedIn was found in 2003 by Reid Hoffman. Established in Mountain View, California, LinkedIn is presently settled in Sunnyvale, California, with 33 worldwide workplaces in Omaha, Chicago, Los Angeles, New York, Washington, D.C., SĂŁo Paulo, London, Dublin, Amsterdam, Graz, Milan, Paris, Munich, Madrid, Stockholm, Singapore, Hong Kong, China, Japan, Australia, Canada, India, and Dubai.

    In May 2020, the organization had around 20,500 employees.

    This stage is a professional social networking platform for proficient systems administration and permits job searchers to post their CVs and bosses to post positions.

    As of June 2021, LinkedIn has 756 million enrolled individuals from 200 nations and territories.

    How is LinkedIn relevant today?
    Why you should definitely have a LinkedIn Profile?
    Conclusion
    FAQs

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    How is LinkedIn relevant today?

    LinkedIn is a social networking site for professional reasons. Essentially, through LinkedIn you can tell the work world about yourself in a somewhat detailed way.

    Along these lines, an elegantly composed LinkedIn profile comes into the image.

    LinkedIn Top Companies 2021
    LinkedIn Top Companies 2021
    Why is LinkedIn profile important?

    Here are top 7 reasons why you should definitely have a LinkedIn profile!

    Why you should definitely have a LinkedIn Profile?

    1) Gain openness to Hiring Managers and Recruiters

    93% of selection representatives use LinkedIn to research and enroll up-and-comers.

    LinkedIn permits you to have an online individual brand that settles on you noticeable to key chiefs and selection representatives.

    This implies when your name is placed into a web index like Google, you have an online individual brand and you are showing up in list items.

    It’s thus you need to ensure you treat your LinkedIn profile along these lines to your CV and you guarantee what is on the profile is selling you in the most ideal manner conceivable.

    2) You can take advantage of its amazing position board

    As a task searcher, you can look through its vigorous occupation board and even apply to occupations through the systems administration stage.

    Search occupations by catchphrases and area. Regardless of whether you’re not effectively looking for new business, you can set occupation cautions dependent on your professional advantages to routinely get email updates and stay insider savvy.

    With LinkedIn’s exceptional record, you can get much more data about employment opportunities.

    Send direct messages to selection representatives and employing directors, perceive how you contrast with different candidates through bits of knowledge, and even increase moment admittance to compensation experiences.

    3) Follow Companies

    LinkedIn is a splendid device for exploring associations and individuals that work at them. You can utilize this to target individuals inside your organization that work for associations that you truly need to work for.

    4) It can help rank your name on Google

    Odds are, that when you apply to a task, one of the principal things a business or HR supervisor will do is Google your name.

    In any event, messaging another customer could bring about a Google clear of your name.

    Ranking on Google’s first page can be troublesome, however, LinkedIn is a notable and incredible organization and Google is into it.

    Therefore, it’s ordinarily simpler to get your LinkedIn page to rank on Google versus your custom-made site or online portfolio.

    On the off chance that your LinkedIn profile is the principal thing a planned manager will see, then, at that point possibly it’s an ideal opportunity to get one or then again alter your current one to stand apart among the group.

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    5) You can acquire social confirmation for your abilities and past work.

    Allow others to suggest and support you for your abilities and past work. At the point when others suggest or embrace you, any individual who sees your profile can see these and it shows you have different specialists backing up your cases to have certain abilities.

    This is extremely amazing in making associations. You can construct your believability through the supports and tributes that LinkedIn permits your contacts to leave on your profile.

    6) You can construct your professional image

    Like organizations assemble their brands, you should fabricate your expert image on the web. How would you stand apart from others in your industry? What makes you attractive? For what reason would it be advisable for someone to pay you six figures?

    Individual sites are extraordinary for this, however, they frequently accompany additional expenses and a long time of building and finessing.

    LinkedIn is a basic method to put your name on the expert guide. Transfer an expert profile picture and compose an amazing rundown that underscores your qualities and features your character.

    At the point when selection representatives, bosses, colleagues, and directors examine your profile, they ought to have the option to acquire a solid comprehension of what your identity is and what abilities you bring to the table.

    7) It helps you gain insight into the industry news

    LinkedIn Insights and News
    LinkedIn Insights and News

    Like other person-to-person communication locales, LinkedIn totals a course of events when you sign in. There, you’ll discover news refreshes from your associations, your gatherings, and your organization. It’s both fun and insightful to watch industry patterns and reports.

    Conclusion

    This list cannot emphasize enough on the benefits of having a LinkedIn profile. A LinkedIn profile can do wonders in helping you land your dream job. This is your chance to create a LinkedIn profile if you do not have one and utilize it effectively to gain professional heights.

    FAQs

    What is a LinkedIn profile?

    LinkedIn profile is a professional account for you to manage your own, personal brand. Through LinkedIn profile, you can let others know who you are and what you do by displaying a general history of your professional experiences and achievements.

    What are the information on LinkedIn profile?

    You can share personal and professional information through LinkedIn profile like:

    • Summary of your Professional Profile
    • Contact Details
    • Educational Details
    • Work Experience
    • Skills and Expertise
    • Licenses & Certifications

    Is LinkedIn worth joining?

    Yes, creating a LinkedIn profile is quite valuable in the current professionally competitive world.

  • How to become a Business Analyst in 2021 (Complete Guide)

    Any form of business requires a multidimensional approach. It requires coordination between them as well. With the ever increasing globalisation and mechanisation, it is highly important to avoid gaps and discrepancies as far as businesses are concerned.

    This also means that there should be a connection between the IT related nuances and the business related realities. No aspects will work as independent entities any more.

    A Business Analyst is a person who bridges this gap. They are capable of effectively planning and predicting the behaviour of a business model through well informed technical tools that fit the firm.

    Data analytics is considered one of the most important arms of industry 4.0 and its scope in the future is predictable. If you are a science person who loves to be in the corporate world, then business analysis which comes under data analytics is the right choice for you. This emerging high potential job has a few prerequisites and a few steps before becoming one yourself. This article guides you through the details on how to become a Business Analyst in 2021.

    Who is a Business Analyst?
    Skills needed for a Business Analyst
    How to Become a Business Analyst
    Online Certification Courses for Business Analyst
    FAQ

    Who is a Business Analyst?

    Business Analysts are those who engage with large contents of data to derive patterns of occurrences. Their scrutiny will help improve the quality and efficiency of the business firm. They will help in understanding places where there is a performance gap and will suggest a better option to mitigate them.

    They focus on functions and processes of an organisation. As mentioned earlier, they serve as the mediators between technology and commerce. Through data analysis, business analysts become capable of simplifying complicated tasks into simpler ones by giving data driven recommendations.

    They strategically plan things for the company to reduce the chances of failure as much as possible. It requires a deep understanding about both market scenarios and information technology. The four main types of planning that business analysts do are :

    • Strategic planning – Depending on the needs of the company
    • Process design – Planning the flow of procedures
    • Business model analysis – To propose different market approaches and business strategies
    • Systems analysis – Based on the technical requirements

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    Skills needed for a Business Analyst

    Scientific temperament

    You are going to deal with big data and technology which are highly scientific. It demands you to be curious about new things, especially scientific ones. Only if you are able to understand the science of functioning can you identify the problems and recommend a feasible solution.

    Critical Thinking

    It can also be read as analytical thinking. As a business analyst, you serve as a link between information / data and business. In order to derive connections and solutions, one should be able to critically analyse the data available.

    It is because no observations will be implicit and the data analyst in fact has to decipher the problems and solutions from the data. Hence, a business analysts should be capable of critical thinking

    Organisational Skills

    It is important to properly classify the data available to get the best out of it. Although this is mechanically done, it is important to keep track of the data organisation.

    Carelessly organised data can give distorted results which will further affect the analysis. So be sure to develop a habit of organising things right from your own bedroom. Let that be a part of your lifestyle.

    Communication Skills

    Business Analysis is not a job done by a single person. It is not humanly possible also. Hence, many business analysts in a firm come together to discuss and collate their observations to reach a fruitful conclusion.

    To facilitate this, it is very important to have good communication skills. It is not only to put across your observations and inferences but also to absorb the most valuable information from others as well.

    Documentation Skills

    Keeping track of things is one of the most important parts of a Business Analyst’s job. They are to document the variations in the functions and processes of the firm so as to provide appropriate recommendations. Apart from that, such documentation is required for deriving a particular information from a different point of time.

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    How to Become a Business Analyst

    Considering the amount of technicalities behind the work that a business analyst needs to do, it is always better to train yourself professionally. However, the option to self learn is always open. Today you have a lot of courses on the same.

    Undergraduation

    If you are going for an undergraduate degree, go for a Bachelor in Business Administration in fields that you like. Some colleges offer courses in business analytics. But be mindful that it is different from business analysis. However, the fields are related and will definitely help you in your studies.

    During this time, learn more about computer programming as much as you can. Analysing case studies of different kinds will also help you in being a better candidate.

    Higher Education

    You can either go for an MBA which specialises in Business Analytics or allied subjects. Such a programme will really help you in further dwelling into the intricacies of the wide subject and will make you a pro. A postgraduate certificate will definitely aid you in getting good positions.

    Another thing you can do is that many international firms offer specialisation certificates that are widely approved. You can try undergoing their courses and earn your certificates. Some of these certificates are

    • IIBA Entry Certificate in Business Analysis (ECBA)
    • IQBBA Certified Foundation Level Business Analyst (CFLBA)
    • IIBA Certification of Competency in Business Analysis (CCBA)
    • PMI Professional in Business Analysis (PBA)
    • IIBA Agile Analysis Certification (AAC)
    • IIBA Certified Business Analyst Professional (CBAP)
    • IREB Certified Professional for Requirements Engineering (CPRE)

    These courses will help you in getting a senior Business Analyst position.

    Online Certification Courses for Business Analyst

    • The Complete Business Analysis Fundamentals Course + CERT by Udemy
    • Business Analysis and Project Management by Coursera
    • Introduction to Business Analysis Using Spreadsheets by Coursera
    • Excel to MySQL: Analytic Techniques for Business Specialisation by Coursera
    • Business Analysis and Fundamentals by Udemy
    • Business Analyst : Project Management Techniques and Tools by Udemy
    • Business Analysis Modelling Skills and Techniques by Udemy
    • Business and Data Analytic Skills by Edx
    • Business Analysis: Developing Requirements by Udemy

    FAQ

    What is the main role of a business analyst?

    Business Analyst bridge the gap between IT and business using data analytics to data-driven deliver reports to executives.

    What qualifications do I need to be a business analyst?

    You require an Undergraduate degree in computer science, business information systems, computing and systems development, and business management.

    How much does a a Business Analyst in India make?

    The average salary for Business Analyst in India is ₹7,00,000 per year.

  • How to Withdraw EPF online with UAN

    As per Employee Provident Fund Act of 1952, Employee Provident Fund  (EPF) is a government instituted scheme where the employee and the employer contributes a certain amount of money to their accounts. This fund can be utilised post retirement or in case of emergencies like education, marriage, house maintenance etc.

    This mandatory savings cum retirement scheme requires employees of eligible organisations to pay 12% of their basic pay into Provident Fund every month. However, in the wake of the pandemic, this number was reduced from 12% to 10% for non government employees.

    The deposited money in EPF will earn interest on an annual basis. Upon meeting certain criteria, the employee can even withdraw the money prematurely.

    What is Universal Account Number (UAN)?
    How to withdraw EPF online?
    FAQ

    What is Universal Account Number (UAN)?

    Universal Account Number (UAN) is the key to all of your EPF related transactions. While you may have multiple EPF accounts as you change your organisation. Even then, the Universal Account Number will remain the same.

    Through UAN, you can bring all your EPF accounts under an umbrella and keep them safe. They have a unique lock and key to protect your deposits and ensure that only you have access to the account.

    UAN is a 12-digit number which is assigned by the Ministry of Labour and Employment and generated by the Employees Provident Fund Organisation (EPFO). As far as Indian companies are concerned your UAN will be printed on your salary slip right from the time they start to deduct money for the EPF.  

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    How to withdraw EPF online?

    Unlike before, you can withdraw your EPF online in case of any emergency or after retirement. While it may take a few days to get the amount credited to your account, it is still better than the offline hassle that you have to go through. You can choose whether you want to withdraw it partially or completely and proceed the application accordingly.

    Before Starting

    • Make sure that your Universal Account Number is activated and that your phone number linked to your UAN is functional.
    • Ensure that your UAN is linked with your pan card and Aadhar card.
    • Keep ready your bank account details along with IFSC code.

    Applying to Withdraw EPF online

    • Go to the EPFO e-SEWA portal. Login to the website using your UAN and password. If at all you forgot your password, you will have an option to reset it.
    • Click the ‘manage’ tab, go to ‘KYC’ option and verify if your details such as Aadhar card, pan card etc. are verified correctly.
    • Go to ‘Online Claims Section’ and click on ‘Claim (Form-31, 19 & 10C)’ from the drop down menu.
    • When the Claim screen appears, verify the details once again and enter the last four digits of your bank account number. And click on ‘verify’
    • Click ‘yes’ to accept the terms and conditions and sign the certificate of undertaking.
    • You can then proceed to click on ‘Proceed to Online Claim’.
    • In the online claim you will see a set of options under the menu ‘I want to Apply For’. Click on your required option like full EPF withdrawal, EPF part withdrawal etc. Only the options for which you are eligible will be shown.
    • Depending on the option you choose, you will have to enter your complete address, purpose of such advance etc. In case you have selected the ‘Advance Claim’ option, you might have to provide cheque book details along. This varies for various options.
    • Do upload the requested scanned document as necessary.
    • After accepting the subsequent terms and conditions, request for the OTP.
    • After you enter OTP, your application will automatically be submitted.
    • The amount will be credited only after your employer approves your request. After that it will take upto 20 days to credit the amount to your account.
    • After submission, you can also track the status of your application by logging into your account through EPFO e-SEWA portal.

    Conclusion

    Today, many people depend on EPF to fund their emergency requirements rather than depending on loans. These days, many non-government firms are providing provisions for EPF. The government is also taking initiatives to bring in a maximum number of people under the protection of EPF.

    FAQ

    Can I withdraw my PF without resigning?

    No, Full withdrawal of EPF is not permitted before the retirement

    Can I withdraw full PF amount?

    No, you can withdraw 75 percent of provident fund balance if you remain unemployed for 1 month.

  • Dealing With Imposter Syndrome

    Entrepreneurs are constantly striving to develop and push themselves to be better in their lives and their businesses. While dealing with so many people, activities, and achievements, one may wonder if they deserve the things they get.

    It makes one think that they are been overvalued and they don’t deserve the things for which they would’ve actually struggled. Such a psychological situation that is strongly rooted in a fear of failure or appreciation is known as impostor syndrome.

    People who face the problem of impostor syndrome feels that they are frauds and lives in the fear that one day people will know that they don’t know anything or they are not worth the respect they get.

    Entrepreneurs are one of the largest group of people who faces this situation. This is not about how successful you are. In fact, many entrepreneurs who are so successful and are appreciated in their lives are the ones who are likely to have impostor syndrome.

    The first thing that one needs to understand when they try to deal with this psychological phenomenon is that it is very common and it is okay to feel the way they are feeling. Various studies show that more than 70% of people in the world feel that they are imposters at one time in their life or the other. It is important to acknowledge and discuss this issue without letting it affect your business.

    Identifying Signs
    Positive Affirmations
    Remind yourself
    Stopping Comparison
    Celebrating Victories
    Seek help
    FAQ

    Identifying Signs

    The first step that one should take towards identifying impostor syndrome is by looking out for signs that your mind and body gives every time you doubt yourself.

    Think honestly about what you believe you are and understand why you are feeling what you are feeling contrary to the general belief that you have about yourself.

    After answering that question understand that if you are having self-doubts it is only because you are pushing yourself to greater heights.

    In this process, it is important, to be honest with yourself especially in terms of the things that you know and you don’t know. Look out for the thoughts that you get when you feel down.

    Identify it and tap them down when you get those thoughts again.

    Positive Affirmations

    Avoid grammatically negative words from your speech. Whenever you are about to do something different or something that you are afraid of believe that you are qualified enough to do that.

    Chanting positive affirmations is easier said than done. From having self doubts to talking positively about yourself there is a bridge that might be hard to cross.

    Here you should step in with your conscious mind and every time you feel that the impostor syndrome is trickling in, tap yourself down, understand that what you are feeling is not in fact you but caused due to an unfavourable situation you are in.

    After acknowledging this feeling, say positive sentences about yourself, your experiences and your achievements.

    Remind yourself

    Another thing that you can do is that keep a note of good things that you have done and the appreciation is that people have given to you.

    Even if you cannot remember these when you are feeling low, you can always look up to these notes to improve your self-esteem.

    It will help you realize your worth and continue the works that you have been doing.

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    Stopping Comparison

    Business is indeed a world full of competition and as an entrepreneur, you are more likely to compare your success with that of others. This can trigger or aggravate impostor syndrome.

    You need to understand here that the timeline of a person or a business can never be compared with that of others. Just because a person became a millionaire at the age of 23 does not mean that you cannot be one at the age of 30.

    What you have to deliberately do is to stop thinking about others and putting yourself down by the act of comparison. Instead, you should divert that energy to focus on your business.

    This can be achieved by keeping a very specific routine for every day and also by keeping long-term goals.

    Celebrating Victories

    As mentioned earlier comparison can also lead to another dangerous trap where are you celebrating your victories and achievements. This might even lead you to believe in unrealistic expectations and toil towards it only to fail later since they were impractical.

    This variation within impostor syndrome can be adjusted and mitigated by celebrating small achievements that you gain as an entrepreneur.

    It might not be directly related to the business but can even be related to your own personality.

    Never stop celebrating yourself. It will help you accept and acknowledge that although you are not perfect you can always be better than yesterday.

    Seek help

    This is one of the most important and the least sought method. Impostor syndrome is very common and it needs to be addressed seriously.

    Ignoring it as negative whims of the human mind or trying to bury it by invalidating your feelings can only aggravate the situation to an extent where it will start fully affecting your company. Hence, it is extremely important to seek professional help the moment you feel the need to do that.

    Also, stay connected with your close friends and mentors who you are sure will be cheerleaders for you when you need them. But the most important thing is that never hesitate from taking professional help.

    Conclusion

    Impostor syndrome might feel like a silly thing event to the person who is experiencing it.

    Although it can be controlled and can be controlled very easily, it is also extremely important to acknowledge and face it.

    Unfortunately what most of the entrepreneurs do in such a situation is simply bury down their feelings into the back of their mind or plunge into the lies that our mind creates.

    It will only lead to repression which will later culminate in a very bad explosion of all your emotions.

    So realize that impostor syndrome is real and it was okay to face that. Embracing your uniqueness, positive affirmations and taking professional help will significantly help you stay away from this menace.

    FAQ

    Who suffers from imposter syndrome?

    As per the Research 70% of people may suffer from imposter syndrome.

    How to get rid of imposter syndrome?

    Separate feelings from fact, Accentuate the positive, Develop a healthy response to failure and mistake making, and Visualize success are some of the things you can do to .

    What causes imposter syndrome?

    Imposter syndrome is likely the result of including personality traits and family background.

  • Strategizing Your Pricing – An Overview

    The price of a product is in fact the exchange value that we assign for a particular product or a service. It is in fact the only element of marketing that has a direct impact on the income of the company. This is the main reason why our pricing strategies should be accurate and apt because otherwise, the consequences will be disastrous.

    The price of a product plays a very important role in the market of commodities and branded products. When we look at the marketing trends over the years we can observe that pricing strategies have taken up a central stage over product, promotion and packaging.

    Today all of them are significantly influenced by pricing strategies. This article discusses different types of pricing strategies that companies can adopt depending on the nature and vision of the firm.

    Economy Pricing
    Price Skimming
    Psychological Pricing
    Pricing Variations
    Product Line Pricing
    Penetration Pricing
    Demand Pricing
    Cost – Plus Pricing
    Premium Pricing
    FAQ

    Economy Pricing

    This pricing strategy revolves around the idea of keeping your price deliberately low. Here you will be bringing down the price of a product so that it will be chosen more by the customers.

    However, one thing that you need to be careful about when you go for economic pricing is to make sure that the position the product will have in the marketplace is already predetermined. It should not create a perception among the consumers that something is being compromised.

    Also, be aware that economic pricing can also lead to a situation where your competitors will also do the same and the consumers end up choosing the most convenient one which will leave you in a very disadvantaged situation in case there are better-established products than yours.

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    Price Skimming

    Price Skimming is a very common strategy used by the pioneers in the market. This is because they have a great competitive advantage. Here, they raise the price of a product to avail maximum revenue in a short span of time.

    Since the customers perceive the value of the product due to the utility it offers and the lack of other options, these products will be sold even at high prices. And as other people and companies enter the market with better products and added features the price of the products as a whole is reduced.

    Here there is an immense advantage for the early bird companies because by the time the product’s prices start to reduce, the early one would have already made a significant profit.

    Psychological Pricing

    It is one of the most common pricing strategies that businesses use to pitch their prices. In this case, the emotional element of customers is tapped to get an ideal response from their side.

    They are more prevalent in the consumer market than the industrial market. It is governed by the practical understanding that a consumer is more likely to buy a product if it is priced at Rs. 99 than at Rs. 100.

    Another way in which psychological pricing is done by making inconspicuous changes in the product without changing the price. We had a popular chocolate company that kept reducing the thickness of the chocolate bar without increasing the price.

    Pricing Variations

    This is a strategy used by companies to price their products in a variety of ways – like early booking, group discounts, stand by prices etc. It is done based on the demand for a product during different times or situations. For example, we have the ticket prices of long route private buses arranged in this manner. This method is also known as off-peak pricing.

    Product Line Pricing

    In this method, goods and services are separated to fit into various cost categories. The goal is to reap maximum profit by appropriating the product to fit into all price ranges and to expand the consumer base.

    The products at each level are slightly different in their features and prices. Obviously, the product with the most features will be at the top of the pricing range.

    Such a strategy will also enable the customer to choose the product range that fits their needs. This is a very common strategy that we witness when it comes to data plans, antivirus plans, OTT subscriptions etc.

    Netflix Plans
    Netflix Plans

    Penetration Pricing

    It is a very strategic pricing technique where you keep the price of the product really low. It also ensures that competition is checked. Because, if you are entering the market with a very low price, it means that any company that is entering the market later will have to lower their prices further to sustain, which is definitely not a practical option for them.

    In a way, this strategy is a deterrent to competition. After a safe consumer base is established, the prices are slowly moved on to a higher end.

    Demand Pricing

    As the name says, demand pricing is based on the demand for the product. Here the consumer demand pertaining to a product, service or consumer is the major factor that determines its price. It is also known as dynamic pricing.

    The perceived value of a product or a service serves as a foundation for such a form of pricing. It is also subjected to change depending on various factors like weather, the season of festivals etc which has a direct effect on the demand.

    Cost – Plus Pricing

    Cost-plus pricing is one of the most logical ways of setting pricing as far as the cost involved is concerned. Here the price is determined based on the cost of raw materials as well as the cost of production. It is further added with overhead costs and profit margin. It is a definite way to gain profit because as long as your cost and sales are accurately calculated profit is assured.

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    Premium Pricing

    It is one of the most valued pricing strategies by both customers and producers. Here the quality of the product takes the front seat. They use a higher price but ensure that the product delivered is of premium quality in itself. And building up value is a very important prerequisite of such a form of pricing.

    The product is marketed in such a way that it will equip the customer with a plethora of technical characteristics of the purchase to make them feel that the product is worth the money.

    In fact, pitching the product is equal to making a buying decision for the buyer so that it is easier for them to say yes. This is because customers tend to equate quality with higher pricing.

    The pricing strategies of companies like Apple and Jaguar are clearly based on this notion of premium.

    Conclusion

    Pricing strategies as mentioned in the beginning is very subjective. It depends on various factors like the nature of your company, your vision, the nature of competitors, the future of the industry in which the product belongs and so on. In some cases, you might have to blend into market requirements to not incur losses.

    However, the pricing strategies that consider the cost involved as the most important element of determining prices definitely gives you a sense of assurance. While different strategies have their own pros and cons each business should be able to narrow down to one or a mix of multiple pricing strategies for their own benefits.

    FAQ

    What factors go into pricing a product?

    Pricing your product usually involves considering certain factors, like pinpointing your target customer, tracking how much competitors are charging, and understanding the relationship between quality and price.

    What is the best pricing strategy?

    Competition-based pricing, Cost-plus pricing, Dynamic pricing, Penetration pricing, and Price skimming are some of the best pricing strategies used by businesses.

    How much profit should you make on a product?

    As a general rule of thumb, a 10% net profit margin is considered average.

  • What is Product Management? | Role and Responsibility | Skills Required

    Product management is an umbrella term that includes activities ranging from conceiving an idea for a product to one day introducing that product in the market. It includes market analysis, developing, positioning, marketing and communication.

    The goal of product management is not just developing products that fulfill people’s needs but also analyzing and communicating with the customer to exceed their expectations.

    The product manager defines the vision for a product, prioritizes facilities and product features, researches and gathers input about the market, organizes execution of the product strategy and carefully examines the product cycle.

    “The job of a product manager is to discover a product that is valuable, usable, and feasible.” – Marty Cagan

    Table of content

    Product Management – Myths
    Product Management – Roles and Responsibilities
    Product Management – Skills Required
    Product Management – FAQs

    Product Management Skills

    Product Management – Myths

    Some of the myths related to Product Management are:

    1. “You need a technical degree like Computer Science to get into Product Management”.

    While having a technical degree can certainly give you a push forward, it doesn’t necessarily entail that you won’t be able to get into product management without a deep understanding of technology.

    2. “Product management is concerned only till the launch of a product”.

    One of the most common and untrue myths of all! After the launch of a product, it is the job of the product management to gather and analyse the feedback and customer response to the product in order to gain insight about what the customer actually want and need.

    3. “Product Management is the equivalent of project management”.

    Project management involves the timeline of a project, the planning, scheming and execution of it all. Unlike product management, where even after the development and launch of a product you have to keep track of it in order to continually reinvent it to fit the customer’s demands.

    4. “Product manager is the boss”.

    Product managers are the people who are first hand involved in the development and related strategy of the product, they have information about everything surrounding the life cycle of the product. But this does not, to any extent, ensure the product manager’s authority over the product.

    Product Management – Roles and Responsibilities

    Product Management Overview
    Product Management Overview

    Customer Analysis: Detailed and extensive customer research is essential for the strategic planning of the product. It is also necessary for analysing the competitor’s strategy for their product and bettering your product and services to fit the consumer’s needs.

    Product Strategy: Relevant information and knowledge is essential for the conceptualisation of a highly efficient strategic plan. It includes the conception, development process, launching, product goals and objectives and a rough overview of the product. It is important even after the launch of the product.

    Communication: It means cross-functional leadership. The key stakeholders like executives, developers, investors, project managers and departments of marketing, sales and development have to be made aware about the product strategy. This increases the internal confidence of the company in the product.

    Feedback and Data Analysis: After the development, testing and launching of the product in the market has been done, the product management studies and analyses customer feedback by conducting interviews, surveys and other data. It tells the team what should or shouldn’t have been done and what the changes to keep in mind for future.

    Product improvement: The product management, after the launch of the product, is consistently involved in improving the product, fine tuning the defects, analysing customer response and testing the results. This role of the product management is the key to ensure maximum satisfaction for the customer and thus, better reception for the company.

    Product Management – Skills Required

    Product Management skills
    Product Management skills

    Interpersonal skills: A product manager should have a good interpersonal skillset which includes having problem solving skills, being decisive, having an insight into the minds of their clientele and being a good communicator.

    Strategic Thinking: Product Managers should be able to think strategically and devise plans with a proper understanding of the product life cycle, sales, customer segmentation, goal orientation and, marketing and development process knowledge.

    Active listening: Listening more than speaking and having patience are core qualities required for a product manager. Listening to what your customers want, what your stakeholders want, more often than not, results in the success of your product management.

    Presentation skills: Product managers have to give a lot of presentations. They have to present their strategy to the executive team, to the stakeholders, sales team, marketing team etc. they may also have to hold webinars and conferences to promote their product.

    Leadership skills: For a product to become successful, it has to be backed by a team of professionals, coordinating and working together. And as a product manager, leading that team, having skills like cooperation, compassion and diplomacy are essential.

    Oratory skills: A product manager should have a way with words. They have to converse and deal with both internal and external stakeholders. They also have to understand the needs of the clientele which may or may not be culturally and linguistically diverse and adapt with the language accordingly.

    Negotiation skills: Since the Product Manager has to manage and work with different departments and teams of professionals along the life cycle of the product, they should know how to and when to negotiate and get things done the best and the fastest way with minimum wastage of resources.

    Product Management – FAQs

    Do product managers need to code?

    No, product managers do not necessarily need to code but having some basic knowledge can help with the work.

    Do product managers need to have an MBA?

    Having an MBA in the field of product management can help tremendously but it is not a prerequisite to the job.

    Do product managers work long hours?

    Yes, it is usually common for product managers to work long hours as there are a lot of responsibilities attached with the job.

    Do product managers get paid well?

    Yes, as it is a managerial position, the salary of a product manager is a highly sufficient one.

  • Top 5 Most Effective Marketing Channels for SaaS in 2020

    As of July 2020, 4.57 billion people are using the internet today and this makes a vast potential customer base for SaaS companies. With the ease and advancement in technology, it is cheaper to make software today than it was ever before.

    With such resources and a rapidly increasing customer base software has taken precedence over hardware. This has to lead to a drastic transformation in the industry and the businesses are now thriving to reach profitability as fast as possible with the help of SaaS.

    Customer leads are the most essential key to every SaaS company. As the SaaS startup grows one of the problems that arise is the generation of customer leads. Even though you deploy a lot of manpower in your marketing team, sometimes the traditional techniques don’t work. In this article, you will find the most effective marketing channels for SaaS companies that will help the business in getting more and more customers’.

    Embracing Content Marketing
    Paying attention to SEO
    PPC Campaigns
    Strong Referral Marketing
    Retargeting
    FAQ

    Embracing Content Marketing

    SaaS content marketing is a basic strategy to grow any SaaS business or a startup. The target customers might already be in search of the solution that your business is providing. SaaS content marketing can help you get through these potential customers by answering the questions of potential customers.

    SaaS content marketing isn’t as simple as creating blogs but SaaS Content writing is high quality, persona-driven content that is not only search engine optimized but also offers value to your SaaS potential customers.

    The content which touches the relevant pain points of the market is what you need. Having well-researched questions and providing the solution and answers to them is what will help your platform.

    If your content is providing solutions to the pertaining problems and is giving value to the audience, then they would be ready to exchange that information in return for their contact information, which is what you need as leads and prospective customers.

    Often SaaS companies who provide intriguing content like white papers, ebooks, videos, infographics, and other resources can get email addresses and contact information by simple login and registration processes. This allows your business to convert such leads into your customers in your sales funnel. SaaS blogs are usually a combination of broad topics and specific questions that enable maximum audience reach.

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    Paying attention to SEO

    SEO works hand in hand with content marketing as it will help your content to be more reachable and discoverable on search engines like Google, and Bing. SEO is further categorized into On-Page SEO and Off-Page SEO.

    On-Page SEO

    Creating content that people want is in your control. What people want to read, share, and link to is what you need to provide them keeping in mind the factors like keyword strategy, title usage, Meta descriptions, and internal linking. These factors can be controlled by you and that is what On-Page SEO is all about.

    Off-Page SEO

    The SEO that refers to link building is known as Off-Page SEO. In this, the quality of links that are provided in the content which is taken from the trusted and reliable sources is what matters and that is how your content will be optimized better. Even popular and influential media account links to improve the quality of the content and helps to have a strong SEO.

    It is very important to not only improve the SEO of your blog posts but for the website as a whole. Having an understanding of the potential customers and researching keywords accordingly is the primary step followed by reviewing all the content present on the website. It is only then the SEO will improve and will show the expected results.

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    PPC Campaigns

    If you feel that content marketing and SEO rankings are not enough for generating traffic and leads then PPC campaigns might be helpful. If your SEO is aligned and is supporting your keywords and links with your PPC keywords and phrases then you have the right SaaS marketing strategy. You must pay close attention to your ad quality score as you might end up paying high amounts on PPC keywords and get no results.

    Strong Referral Marketing

    One of the cheapest and effective marketing strategies is to generate leads through referrals from your current user base. Strong referrals are more trusted than traditional advertisements.

    To acquire new customers, referral programs work well as people are more likely to buy or use something that is referred by someone they know and trust. Your website must have a landing page where your customers can make referrals and promote you at a little or no cost. Referral programs can help you achieve the loyalty of your target market and can increase customer lead. To do so, it is important that you:

    • Give good reasons to your customers for making genuine referrals
    • Make it quick, easy, and understandable
    • Keep the right incentives to motivate customers
    • Promote your SaaS referral program and track them

    Whether it is giving discounts or providing premium services for free, you must incentivize your SaaS referral program and find ways to encourage your current SaaS customers so that they spread the word and make referrals.

    Retargeting

    Today retargeting is a very helpful and useful technology that allows you to show advertisements to the prospects after they visit your websites. By placing a tracking pixel on your website you can set up a retargeting network.

    It is also very important that you do not overwhelm your audience with your adverts, it might annoy them. Hence it is imperative that you cap the frequency on the number of times you retarget the ads.

    Retargeting dramatically increases conversions by re-engaging the audience that visited your website. It helps you to track your website visitors and provides contextual offers that lure back the website visitors.

    Regardless of the business industry that you belong to, retargeting is one of the most effective Saas marketing strategies used today and has proven to be very successful in increasing customer turnovers. Retargeting helps you to establish credibility, trust, and familiarity with your brand with your website visitors.

    By combining these different marketing channels and testing them often, SaaS companies achieve success. By having more than one marketing channel, the company gets good lead volumes and more SaaS customers.

    FAQ

    What are examples of SaaS?

    Some of the examples of SaaS are BigCommerce, Google Apps, Salesforce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, Hubspot.

    How to market SaaS products?

    Content Marketing, Product Trials, Search Engine Optimization (SEO), and Retargeting are some of the ways to market your SaaS.

    How do you get SaaS leads?

    Content development and inbound marketing are some of the effective ways at generating leads for a SaaS startup.