Writing content for more than 1000 words doesnât provide the relevant information, what the people are seeking from the content. Content marketing has been popular in the field of marketing a product, becoming a source of income for many companies.
As it is stated, Information is wealth, for instance, you are looking for a nice ambience restaurant to have dinner and the primary thing you do is search âA good restaurant nearby meâ on Google right? out of incalculable content, the web search manifests you the highly reliable content on the information you are seeking for.
Moreover, the content must be descriptive without false information. Therefore professional writing (Freelance writer) is as right as rain to any content that can reach a high ranking on Google as well as gets a point in achieving the attention of people.
Notable content writers or freelance writers are the creators of a powerful link between brands and targeted people as freelance writers are the pillar in building brand awareness with their impactive content. Â
Well, how do you choose the right freelance writer for your company? There are different types of freelance writers such as Blog writers, Brand journalists, Copywriters, Technical writers, Scriptwriters and Ghostwriters, who are mastered in their own field of writing styles.
But, how do you know if the chosen candidate will bring profit to the brand with the help of his/her content? Will he/she compete to write and be efficient in capturing targeted audiences with the writing? Will the selected candidate match all the qualities you have been looking for? Well, all these questions will be answered when you are interviewing a freelancer.
Interviewing any candidate as well as a freelance writer follows a similar pattern, whereby prepping questions that the interviewer gonna ask and review the background to have a further conversation.
As in the case of interviewing freelance writers, start the interview with an appreciation note, like lauding their talents for making the content more ingenious and instructive ways in order to connect the targeted customers.
As I said before, reviewing the writerâs past experiences with their clients, command of the language, background and tone of writing the given topic highly depends on the personâs portfolio, and that should be critique ere the interview so that the interviewer get some ideas while having a conversation with the freelance writer.
After greeting each other, proceed with small pep talk like âWhat are your hobbies apart from writing?â, âWhat do you find interesting about writing?â and âHow do you enthral and cogent people with your writing skills, is there any particular talent to do so?â Note: Always conduct the interview in a convenient ambience to make the freelance writer comfortable as well as communicate in a friendly manner.
Secondly, identify the freelance writerâs behaviour during the interview, as this would aid you to check the personâs mentality in taking the task. Most importantly, check the freelance writer’s grammar, give them a topic to write at the spur-of-the-moment, analyze whether they are articulate in expressing the given information into high-quality content.
Last, but not least, see to their tone of language, where you find that person is either glib or eloquent.
Questions to Ask to a Freelance Writer
After having a general talk, move on to the questions you have planned to ask the freelance writer, notably, the questions should be professional and not personal.
These questions might help you in interviewing a freelance writer:
What do you think are the integral parts of good content as a freelancer?
Tips for Interviewer Before Hiring a Freelance Writer
Freelancer writers play a vital role in the improvement of a firm. So the company must appoint a promising Freelance writer. So fetching a skilled hireling depends on the qualities and excellence of the interviewer.
A good interviewer must be a good listener and should be heedful. Good listening quality will help to compute the person in the opposite. They must let the other person talk and explain things.
He must be patient enough to listen to the other person’s conversation. The question they ask must be slightly tricky and observe how the person responds to it.
The interviewer must be qualified to discern the capability of the interviewee. Every freelance writer has distinct virtues, the interviewer must be skilled to filter out the adequate one the company requires.
Tips for Freelance Writers before going for an Interview
In an interview, everything counts, like your way of communicating, your small gestures or how you handle things when they ask you a tricky question. An Interviewer notices everything you say or do. There are few things that you should do and not do during an interview. Here we are listing out the important ones.
Before you attend an interview do a small interview beforehand about the company and your client. Make sure that you meet all his prospects. Go through the description of the project you are attending.
Go prepared for all the likely questions the interviewer may ask. They may ask simple questions or tricky questions, it depends on the interviewer but don’t answer before giving a thought to it. Preparation is the basic factor for getting chosen in a consultation.
Be professional, try to develop an impression that you are apt for employment. Dress suitably, be sharp and don’t be tardy.
Be confident in what you are saying. The interviewer must also have performed a small research about you. So if they have called you for an interview then it means they must have seen something in you. Remember your goal and be confident that you can achieve it.
Be honest to them about what you can and can’t. Don’t over-praise yourself. And in case they inquire about your prior client or projects, don’t imply that you had an unpleasant association, instead, indicate that you respected them.
For becoming a freelance writer you don’t need a formal degree, some prospects may expect a bachelor’s degree. If you are interested in completing a degree then you can take English, journalism, or communications.
Having a degree helps you to produce nice integrity work. If you don’t possess a grade then you can do an online writing program.
The significant mastery the canvasser may aspire is writing, ideation, typing skills, endurance, basic computer understanding, and dealing capacities. You don’t have to be a well-experienced person and it nearly depends on the case’s demand. You can serve some online content writing courses to get a vital idea.
Conclusion
If a company wants to peddle their content then first should understand what the people seek and how they prefer it. People always crave something new, even in content, they filter out and choose a company that captures their interest.
People don’t pay too much time going over an entire clause, so the phrases used must be short, detailed, unique and delightful. So a firm must decide on a freelance writer who can forge content that meets the company and also the people’s requests.
Whether it’s digital marketing, search engine optimization, email marketing, blogging or website creation; content plays a crucial role in generating traffic, engaging with customers and boosting conversions. In other words, content is the king in order to increase brand equity and reputation.
With the shift in digital technology, the demand for freelance content writers has increased. As the success of a brand depends on the type of content produced. So, companies are keen on hiring freelance content writers who could write good content for them.
A freelance content writer is a self-employed individual who writes creative and engaging content for clients. They help clients to craft their online content which further saves their time and provide value to the audience.
A content writer not only knows the art of content writing well, but can also set the tone, garner attention, understand the subject matter and, most importantly, layout all the information in a sequential and presentable manner.
But the question remains how to hire the right freelancer for content writing? It is not that difficult anymore since the gig economy is booming. In this article, we will guide you on how to find the best freelance content writer for your startup.
Give out a strong and definite job description. You may wonder where this piece of the puzzle fits in. In all truth, your job starts from here. Sending out a detailed, highly specific job description not only does the initial filtering but also ensures you meet the right freelancers.
You may want to let the writer know your work requirement, your purpose, his or her workload as well as the audience he or she will be writing for. For example, oneâs approach towards writing for business blogs will be quite different from writing for your social media handles. Know that these things matter to a writer. By sharing your precise needs, you are increasing your chances of finding a writer well-equipped to handle the job and produce great results.
The right candidate can approach you only if you are discoverable. If your business is a startup, it might not yet be recognizable just by the firmâs name. Make your presence known to all and work on your accessibility. Besidesposting for the job openings on your official website, post it on the top job-seeking websites as well as freelancers marketplace. Afew of the top freelancer marketplace in India is freelancer.com, Upwork and Fiverr.
Posting a job ad is not enough. You can include a section of benefits that you can offer:
Freedom to write evergreen content that will stand the test of time, particularly if your business doesn’t have an established blog.
It is a known fact that one can find some of the best freelance writers on bloggersâ networks. Blogging Networks act as a middleman between brands and bloggers. Some of the best Bloggers networks areAcron Activate, Bloglovin, Aspire, BlogHer, BlogMeetsBrand, Clever, IZEA, SocialFabric, TheSway, and TapInfluence.
A good idea would be to throng these networks and go through the posted works. You can always approach a blogger directly and request them to write for you if his or her work is best according to you. It might cost you more, but it will be worth it. Look out for a strong profile that you want for your organization.
You can also connect with freelance content writers via these:
Social Media: Nowadays everyone uses social media which makes it a great place to market our business. You can even post your job description on social media platforms like Facebook, Twitter, LinkedIn, and Instagram where you can use your industry-specific hashtags which is a good way to find a successful content writer.
Referrals: It is another best way to get a good content writer. You can ask your close friends, business associates or co-workers who work with content writers. If someone in your circle knows then they will be able to guide you and refer a qualified writer. Referral or word of mouth is the best way to get a qualified content writer because you hear about them from someone who has already work with them.
Agencies: One of the easiest ways to get content writers is through a Content Agency. They have a team of freelance content writers who will write the content based on your requirement. Some agencies will do everything from content creation, writing, editing to publishing, and providing a relevant image to the content.
The first step would be to go through the candidateâs writing portfolio and work samples. Does he or she already have any previous experience that matches your need? Does the writing style suits your requirement? Has the writer got a basic knowledge of the subject you intent him or her to write on? Does his or her writing skills match your standards? Do their previous experiences add value to the kind of work you are seeking them for? Passionate writers often have their blogs with all their skills on full display. Does your candidate has his or her blog or in the past has contributed as a guest blogger? These minor details usually serve as the candidateâs plus points and help build a strong job profile.
Give Out a Test Assignment
The second step would be to give out a test assignment though this does not play the part of the ânail on the coffinâ, a sample test assignment sure serves as the final call to pronounce your judgment. Give out an original topic, relevant to the content you expect your job prospect to later work on and allow him or her a period of 1 to 2 days wherein he or she gets to display their writing skills by completing the assignment.
Telephonic/ Face-to-Face Interview
Every writer has a unique writing style that would help you to decide which one is relevant for you. Do not base your judgment entirely upon the facets of grammar, but take a closer look at the mood, presentation, and suitability of the created content. Interview a test sample, this criteria may almost seem optional. Conducting an interview, though, has its own merits. Many companies, these days, prefer interviewing potential candidates over the phone or via Skype. By conducting an interview, one can decide if the candidate seems passionate enough to do the job with a sense of responsibility, besides acknowledging their personality and desire to give their best. Some questions which you should ask during the interview are:
What type of content do you like to write?
What is your work schedule?
How many articles can you write per day?
What ideas do you have for content for my business?
Just like any other job, you need to see the freelance content writer you choose is the right fit for your needs and can produce the quality work you want.
Conclusion
With all this information, you are set to find the perfect freelance content writer for your startup.
FAQs
What does a freelance job mean?
A freelance job means to work independently rather than for a company. Freelancing is a type of job where you’re self-employed. You are your own boss. You can say ‘yes’ or ‘no’ to any project.
What is a freelance content writer?
A freelance content writer is a self-employed individual who writes creative and engaging content for clients. They help clients to craft their online content which further saves their time and provide value to the audience.
What is a freelance digital marketer?
A freelance digital marketer is a professional with multiple ranges of skills from content and copywriting to social media, search engine optimization, ad creation, building websites, strategy building and design.
How to start a freelance digital marketing business?
You can start a freelance digital marketing business by following these steps:
One of the most valuable works in the field of medical science is the dental section. Dentists earn a huge sum of money from their personalized clinics or chambers. Dental problems are health-related issues that are normal and common in the case of every individual.
A person may not suffer from any significant disease in their lifetime, but dental problems occur in most individuals. The private dental clinics run by professional dentists need some reach and a name to be discovered in the crowd of millions of dentists.
In the 21st century, digital development and marketing solutions have created enormous opportunities for many people. The dental business is proliferating with lakhs of dental clinics across the world, but who’s the best? Or even who’s the best in their city?
The solution lies in proper marketing and promotion. Yes, it’s true. By making a brand name of your dental clinic, you can easily reach more and more patients, or in other words, the patients will reach you more.
Here are some marketing strategies for dental clinic to help you make marketing plan for dental clinic. Implementing these can help you improve you business of dental healthcare practice.
Grow a Social Media Community
Facebook, Instagram, and even telegram and WhatsApp are essential sources to attract new people to your business or work. A dentist can quickly spread his message and convey his positive points by creating a professional Facebook or Instagram page or telegram and WhatsApp groups. By creating a social media page in the name of your clinic and by giving a vivid description with continuous posts about the clinic, you can grow more.
Even by paying some amount, you can create promotion posts that will reach more and more people on social media. By this, even patients will get to know about the local clinics and visit them. This will benefit both the dentist and the patient. The community created by a page on social media can grow and develop every day, where dental advertisement starts.
Professional Brand website
You have created a community on the social media site, but to book an online appointment and gain more information, one needs to visit your website. Now it’s evident that a dental page won’t show high graphics design and nice animations on its website but wait, why not? Design the website so well that a person gets vibes of your professionalism from it.
Invest in proper website design, make an information section, a sweet welcome letter, some experience explanations of your past patients, etc. Later at the bottom area, you can put the price and booking segment. But make sure you provide the links to social media pages on the website highlighted. Don’t miss any chance to build your community stronger.
By inviting people to an open house check-up to your clinic, you can reach tons of new patients and make them your regular ones. Arrange everything and check-up for free for a day, provide some food and drinks to people if necessary and talk like their own family members with them.
This will surely increase the interest of your patients to revisit your clinic. Make sure you provide your card to the patients so that they won’t forget you. Anyways, who fails a free check-up? This kind of small event among your community can invite a large crowd to your clinic. This will indirectly grow your community on social media. All the steps are connected.
Work on the Keyword strategies. Through Google ads, your clinic advertisement can pop up in front of people searching for something related to it. Set proper keywords and pay some reasonable prices and start your ad campaign. People searching for dental-related stuff may end up reaching your website through your ad. Here’s why you need to design an excellent website to keep your digital scrollers attracted to your website.
If you summarise some past things, you will remember that you also have a Facebook Page and a community on it. Now create advertisement posts on Facebook to even reach further. People may get your ads randomly, and the keywords will help achieve the persons targeting dental-related keywords. So through ads, you can build the community even more robust, but remember the ads can be seen outside of your region too, but those people don’t need to visit you so far.
We all visit websites, and in most websites where we use to log in, they take our email ID and send us annoying emails, which, luckily, we can switch off. But you can use this facility to do something good for the people and yourself too.
The rise in dental problems among kids and adults in today’s date needs attention. But what if attention reaches them? If a needy patient receives your mail and judges you based on your pretty website, the first impression will be the last. So design and plan accordingly.
Mails are free to send and don’t bother people much, and they won’t eat up a lot of space, so create and start sending. Also, the appointments to your clinic could be accessible through the mail giving it more exposure to the patients.
Now here are something very few dentists will look after, and it may get a bit costly. Brand collaboration can be a not so attractive option for a dentist to advertise themselves. But if you have money to invest and have good relations with brand owners or influencers, then approach them.
Maybe some people won’t find your clinic digitally but can get through advertisements in newspapers or leaflets. These will be put by the brand but will highlight your clinic’s name on it. This seems a not-so-exciting idea but try it if you want. Maybe it works well for you.
Conclusion
Now, as you have followed all the above steps, it’s time to serve your new patients professionally. Make sure your precision in work impresses the patient to return, and the rest will attract them towards your clinic through digital marketing and brand design.
Never mention any false information on your pages or site, or even don’t fake your professionalism in the wrong ways. Stay transparent in your work and try to interact frequently with your community. The dental department of medical science is growing every day, and new technologies are arriving, so stay updated and keep serving genuinely.
FAQs
How do you market a new dental clinic?
Dental office promotions or marketing can be done in following ways:
Grow a social media community
Professional Brand website
Event Organisation
Brand Promotion
Email Marketing
Brand Collaboration
Why do dentists need digital marketing?
Digital marketing allows dentists to connect with patients who are searching for dentist on search engines, social media, email, and their dental practice websites.
If you want to work in a startup company, it’s an excellent career move. You will get to learn new things. You will have the opportunity to work on exciting products or services and also grow with the company.
If you are passionate and willing to dive in this type of gig can be a great way to grow your career. After deciding that you are choosing a startup as a career option. You need to know how to find a job in a startup company.
According to the survey, almost 76 per cent of the workforce in India would prefer to work for a startup, while 69 per cent would prefer to work for a small or medium corporation or a privately managed company.
Startups do not have the top perks and privileges. They have worked hard to secure their funding, and their investors are waiting to give them a good return for their money. If you want to get hired by a startup company, you have to leave your entitlement at the door.
2. Hunger
Startup entrepreneurs are very hungry for success by their nature. They highly expect you to do the job right. Anyone who is getting hired in the startup has to follow the same hunger to reach the goals. You have to show them you are willing to go the extra mile whenever necessary.
3. Expectation
Some people think startups are very easy. But actually, the reality is that starting a business is hard, very hard. media never tells about the whole story. There is so much work to be done, so everybody is expected to do whatever is needed to get the job done.
For using job sites AngelList is the best site for finding startup jobs. You can apply to over 74,000 jobs with one application. After registering yourself on the site you have to create a profile of your skills and experiences. Your profile can be public or also private.
You can also search GitHub jobs by the job title, location, company, and many more. If you are looking for a co-founder, you can use Co-Founders Lab where entrepreneurs look for co-founders. If you are seeking a particularly remote area position, you can add these terms to your searching.
2. Reach Out to Companies Directly
Search all the startup companies for the job. Create a list of the companies and review them. Find out some of the best startups from the list which match your area of interest. Many startups have account LinkedIn you can connect from there or else you can use email to connect. You should write a cover letter to the company to get noticed.
3. Use Your Networking Connections
The best way to find a job at a startup company is by using your networking connections. You can search for the founders of your college. you can also check your LinkedIn connections.
4. Meetup With Startups
Attending startup meetups can improve your knowledge about the environment. You should attend as many conferences and events as much as you can. You will meet people from this startup field. You will get to learn to form their experiences. You can also build a network through these kinds of events. Also, you will get to know about the startups in your area.
5. Tap Social Media
You should follow the startup companies of your interest on social media sites. You might get a chance to connect to them. Many companies post their hiring form. You have to respond just right away and maybe you get the job.
To get a better startup company to start with, you should spend much time researching reviews of the environment at a startup company. Check out if their demand matches your skills. Find out what is the reviews they are getting from their performance.
Apply For Job
Evaluating a Job Offer
Smaller startup companies have no definite role by themselves. A person who is thinking of joining the company should know about the job opening, the salary package offered, and also about the possibility that the business could fail.
1. Your role at the start-up
Notice the responsibilities that an employee needs to assume. Try to find out your role at the startup company. Try to know whether it matches your expectations or not. Then finalize your decision whether to accept the offer or reject it.
2. Startup salaries
The salary offered by the startup companies should be in league with the other companies. Smaller startups may offer a small salary. You can understand that the job position all come into play while determining the salary package at that startup company.
3. Get an offer in writing
Before committing to any opportunity with a small start-up company, please understand how to evaluate a start-up job offer. Make sure that the offer is given to you in written format, to not have any confusion about it, at a later stage. It is always best to come to a decision, after thorough negotiations, before committing to the offer.
Managers mostly focus on finding candidates with the most impressive skills. But in a startup company startup managers look for self-motivated and inspire people. They need to hire people who are not only qualified in their skills but also curious about their work.
According to a study, some of the best entrepreneurs who are curious and creative for their startup. Which says that they can imagine their possible future for the company. The ability to adapt to things and the curiosity to learn new things is the most important key to get hired in a startup company.
Keep Your Ego At The Door
startup jobs
A startup lives on the decisions you make and the attitude you hold for it. All mindsets feed the ego. When you move your ego to the side and place your best performance, you impress the people at the workplace. no ego gets you to the new exciting ideas. That’s why startup companies look for someone who has no ego issues.
Get Ready for Interview
Preparing for a job interview at a startup company is a hard task, it can lead you to a unique work environment and flexible culture.
The hiring process in a startup can be quick. be prepared for a phone or video call, or an informal meeting interview. Startup interviews are casual than formal job interviews. As with any job interview, you should follow up with a thank you note or email.
When deciding whether to work for a startup or an established company, make a list of the things that are most important to you. The three Cs: career, salary, and company will most likely be the centre of these discussions. Learning and personal development, title, working hours, compensation, benefits, team, corporate leadership, company culture, and company outlook and stability are all possible factors.
Pros: One of the biggest benefits of working for a startup is that you can learn rapidly and wear numerous hats, which isn’t always achievable at a larger company. You’ll have more opportunities to provide feedback in numerous areas and help influence the company’s direction and culture if you’re close to the top. Top performers mature quickly and take on more responsibilities at a younger age than their peers in more mature firms, giving an expedited career path with long-term benefits.
Joining a startup as an employee is the greatest approach to obtain a full understanding of the numerous parts of running a business if you intend to develop your own startup down the road.
Cons: Starting a business can be chaotic. It’s possible that there isn’t enough structured mentorship and training help. Many startup management teams often lack the experience to effectively manage and mentor employees.
Another disadvantage is that startups are less likely than established companies to invest in employee perks. If you’re searching for medical insurance benefits, organised performance management, job grades, salary reviews, and other HR processes and policies that you’d expect to find in a mature company, you might be surprised to learn that many startups lack these.
Conclusion
Getting a startup job requires making connections. In a small, newly formed company, recruiting decisions are most frequently made at the top. Reconnect with old classmates, previous coworkers, friends, family, professional networks, and social media to expand your network. Obtain introductions and one-on-one meetings with key executives at your target startups.
Considering all the factors that are discussed above, you can find a job in a startup company. It will make this the next best step in your startup career.
FAQ
What Employers Look For?
1 Entitlement 2. Hunger 3. Expectation
Where To Find Startup Jobs?
Use Job Sites
Reach Out to Companies Directly
Use Your Networking Connections
Meetup With Startups
Tap Social Media
How to be ready for an interview?
Preparing for a job interview at a startup company is a hard task, it can lead you to a unique work environment and flexible culture. The hiring process in a startup can be quick. be prepared for a phone or video call, or an informal meeting interview. Startup interviews are casual than formal job interviews. As with any job interview, you should follow up with a thank you note or email.
Hiring a freelance digital marketer has become common now. With the increase in the number of active internet users, the larger share of people are shifting online and hence companies or startups are moving towards digital marketing.
Digital Marketing is the marketing of products and services with the help of electronic devices and the internet. Digital marketing has been introduced to reach more and more people around the globe creatively. Marketing, unlike the olden times, has reached the peak of advancement by incorporating digital marketing.
The work of a digital marketer is to identify the new digital technologies and use web analytics tools to measure the traffic in a site to optimize marketing campaigns, social media marketing, email marketing, and search advertising.
Thus, startups are keen on hiring freelance digital marketers as they are less expensive and less risky rather than hiring full-time employees who require long-term commitments, bigger paychecks, contracts and benefits. A freelancer can be contracted on an hourly basis to deliver high-quality work in a short span of time.
For that, you need to post a job description on various sites mentioning the work that you want to hire for, skills required, stipend and perks.
The job description must include that he/she must oversee the online marketing strategy of the organization. They must plan and execute digital marketing campaigns and be able to design, maintain and fill in the content for the organizationâs website. The job description may include the following day-to-day activities:
Every person has boundaries and they can be produced up to a certain perimeter only. The job of marketing demands a candidate with a wide skill set composed of:
Analytics and Statistics.
Conversion Optimization.
Return on Investment.
Pay-Per-Click.
App Store Optimization.
Originality and Innovation.
It is unlikely to find a person who excels in all the above skills. The solution to this problem is to hire a group of freelancers who are proficient in various skills. A diverse team can surpass individual limitations and the combined efforts promise better results for the company.
Self Education
It is important for the hirer as well to self-educate with the basics of digital marketing. Like, learn how to use Inbound Marketing tools like Google Adwords, Google Analytics, Buffer, etc. A basic understanding of digital marketing would help you to communicate better with the applicant. This will also help you to know if the implemented marketing steps are legit or not.
Thereâs nothing you canât find online. Freelancers look for opportunities on websites like Internshala as well. You must design an attractive advertisement stating the skillset you are looking for and the perks of working with your startup. The advantage of searching online is that you can read the reviews and ratings of the applicants given by the companies they have worked in the past and their popularity in the marketing field. This helps you select suitable candidates. You can work with a marketing agency or hire a consultant to help you find desired freelance digital marketer. Share the availability of the job on LinkedIn and other social networking sites. This is the most effective method to find freelancers.
Hire a Person with a Plan
No amount of hard work can make up for bad marketing. A digital marketer should be capable of designing a game plan to improve the statistics of the business. By asking questions about their objective towards your company, you can filter out competent applicants from the rest.
Google Your Applicant
Googling your applicant before hiring helps you to find as much information as possible about the applicant.
The online presence of the person you are about to hire plays a tricky role in understanding the applicantâs capability. If his blog or content shows up in one of the first few searches then the marketer is a good investment. Otherwise, you might end up with an inexperienced freelancer.
Referral Marketing
Who understands the toils of the job better than your present employers? Ask them to recommend candidates who they find as the best fit. Reward the employer whose reference is selected for the job. This simple action gives you free advertising without spending a fortune on Google and Facebook ads.
Search Everywhere
The young are high with enthusiasm and ideas. They are not afraid to experiment and are always looking for exposure. You should attend various conferences and meet professionals working in the same field. Get to know them and build your network. This provides future employers and increases the prospects of your company.
Pricing of Freelancers
A freelance digital marketer has flexible working hours so he/she is paid depending on the amount of time they are put in the job or the type of project they are working on. Usually, a startup hires a freelancer to work on single or multiple projects for a short span of time so it’s better to discuss the price with the freelancer.
Conclusion
If you also own a startup, then digital marketing would be a great option for you rather than going for traditional marketing. As it helps the business to reach the targeted audience in a cost-effective and measurable way. You can hire a freelance digital marketer as and when required based on your budget to improve the scalability of your business.
FAQs
How do I hire a digital marketing freelancer?
You can find and hire digital marketing freelancers from various online platforms like:
Upwork
Freelancer.com
Fiverr
Freelancermap.com
LinkedIn
Internshala
PeoplePerHour
Guru
Flexjobs
Toptal
OnSite
Indeed
Craigslist
VA Networking
How much does a freelance digital marketer cost?
Freelancers’ hourly rates range between $50 and $100. The average hourly rate for a freelancer is more than $100. But you can negotiate with the freelancer as per your budget.
Is digital marketing expensive?
It is not that expensive as traditional marketing. It cuts down your cost and provides a number of advantages that traditional marketing does not. It helps you to reach a larger audience in a cost-effective manner.
Freelancing has its own unique benefits. You get to decide when you wanna work, when to stop and when to take a vacation. The whole idea of being your own boss and following your interests is what drives many new people to the world of freelancing. As long as you have a skill and youâre sufficiently good at it, people will pay you. While this sounds great and almost like a dream job, itâs not so good when you stop getting clients.
To make sure something like that doesnât happen, you might wanna consider promoting yourself as a freelancer. The more people that know about you and what you do, the more clients youâll receive. Here weâll look at some of the most effective ways to promote yourself as a freelancer.
Working as an individual for hire, youâll want a place where your potential clients can check you out. A dedicated website for yourself is perfect as it will act as a place where you can share your work and where people can find you. A portfolio website can contain your contact information, personal projects, experience, and maybe something about yourself.
People are more likely to hire someone whoâs transparent with who they are and the kind of work theyâre involved with. This means by having a website for yourself, youâll be increasing the amount of people that find you.
Making a website isnât something complex. Website builders like Wix and Leadpages can help you set up a portfolio in a few minutes using beautiful templates. Once you choose a template you like, all that’s left is modifying it and adding your own information. Most professional websites have their own domain and you should get one too.
Finding a professional yet cheap domain name isnât that hard, since platforms that deal with domain names let you search up any name you desire. Once youâre done connecting your domain name to your website, you should be good to go. You can redirect anyone who wishes to know more about your work to your brand new website.
Be Active and Promote yourself on Social Media
If youâve ever been on the internet you know social media is where people are at. In fact, it’s so popular that huge businesses and startups alike use it for their marketing.
Social media sites like Facebook, Instagram, and Twitter are opportunities for you to grow your business. Not everyone will be looking you up directly, instead, theyâll be on socials.
The vast number of people who use social media and are on the lookout for getting a task done means youâll be more discoverable. A few advantages of having social media accounts are:
More traffic for your website
Better networking
Higher chance of getting noticed
Developing a community
Posting and sharing your past work
Itâs not only a place for you to share content youâve worked with in the past but also a way for your clients to reach out to you. Adding your socials to your website and vice-versa means more ways for clients to connect with you.
As you keep growing as a freelancer, youâll be developing a community of people that know your work and can even recommend you to others who require your services.
LinkedIn is a professional network that can be a hub of opportunities if used properly. It is a network of clients, professionals, employees, corporate firms, and yes freelancers.
By having a LinkedIn profile youâll attract new clients and build a network just as you do with social media. Many of the worldâs leading professionals are on LinkedIn and by networking with others in your field of work, you get to grow together. It’s also a place to share your detailed information, including your experience, education, career timeline, and so on. By posting your personal growth on LinkedIn, you start to network with others in the same phase as you.
LinkedIn even has its own freelance marketplace called âProFinderâ. This works similar to popular Freelance websites Fiverr and Upwork. Anyone looking to get a project done will find your LinkedIn profile along with your provided information, considering you have the skills required. LinkedIn is a must for all professionals out there as it’s beneficial to your career along the way.
Dont Hesitate to Pitch yourself at Public Events
It may not be something youâve considered in the past but pitching yourself at public events can be an easy way to get new clients. Events, where all sorts of people gather, is a chance to connect with potential clients. You never know what people are looking for unless you talk to them.
People are usually hesitant about pitching because they fear it will be considered rude. But nobody will take offense if you simply mention your profession during a casual conversation or share your work with people who might be interested. Instead, you might get a new client the very next day wanting to hire you for a project. All you have to do is speak up and youâve got nothing to lose.
Invest in Advertising
If you really want to promote yourself and your work then you might want to consider paid advertisement. Though it might not be affordable for beginners, as an experienced freelancer, getting a few ads up to spread the word will get people to notice you. Unlike traditional advertising, getting an ad up on the internet is relatively cheaper and way more efficient.
There are several places to advertise online and you get to choose where you want your ads to show up. Facebook Ads, Google Adwords, Reddit Ads are all good places to let people know about your work.
Using an advertising platform means you can scale your ads according to your growth. If you ever feel like it’s getting too expensive you can stop it. It’s all up to you when and where you choose to advertise. Getting some advertisements up when your business is running low might just get you the clients you need.
As a freelancer, youâre bound to market yourself at some point, and whatever your growth, having more clients means more business. Always be proud of the work you do and feel free to experiment with any new techniques to gain attraction. Using these methods is sure to get you noticed and from there on it’s up to you to maintain and preserve what youâve created.
FAQ
How can I promote myself as a freelancer?
Be active and promote yourself on social media, make yourself visible on LinkedIn, invest in advertising and build a detailed portfolio.
Which is the best platform to find freelance jobs?
Freelancer, Upwork, Fiverr, Truelancer, and Guru are some of the best platform to find freelance jobs.
How to advertise skills as a freelancer?
Identify your niche, Build a community, and be active on social media.
No matter what scale of business youâre running, you have probably thought at some point about hiring freelancers instead of full-time employees. Maybe it was a rough year of sales or too many issues with certain employees that made you think about it.
The idea of having freelancers to work for you sounds great but is it actually practical? Weâll be discussing some of the important pros and cons of hiring a freelancer over a full-time employee and if you should hire them for your business.
It’s a fact that almost any business owner will feel more comfortable working with the employees that have been with them since the start. There is a sort of trust that builds within a business and its employees and it may feel wrong to go the other route and hire a freelancer. But why do businesses that operate entirely off freelancers exist? Full-time employees are great but here are a few reasons why businesses choose freelancers over them:
Employees are expensive
Local availability of skills
Employees require some management
Lack of specialization
Having employees means paying them even when thereâs no work to be done. Thatâs just how it works. Freelancers can be hired and paid for on a per-task basis.
Depending on the scenario, yes you will be saving more money by recruiting freelancers instead of full-time employees. Access to a global pool of skills and specialized people can only be good for your business. Hiring a full-time employee also puts you in a position to be accountable for their actions. Aspects like employee rights, insurance, and other related policies have to be considered.
If your business happens to be in a small city, youâre in short luck to find the people with the required skills for your business. Even if you do happen to find people who are skilled enough they might expect higher pays and bonuses since theyâre aware of the lack of qualified people in the area.
In scenarios like this hiring a freelancer might be ideal since you get the skills required to get those tasks done without committing to paying an employee year long.
Since it’s obviously easy for any business to find a freelancer faster than an employee, why don’t most businesses do this? One of the reasons is that businesses trust employees more than a freelancer, especially with critical tasks.
An employee is someone who’s been with the company for a considerable amount of time. They have an understanding of the company that’s probably better than that of the freelancer. But that doesn’t mean you shouldn’t hire a freelancer.
Here’s a list of the pros and cons of hiring a freelancer for your business:
Pros of Hiring a Freelancer:
You only pay per task
Letâs be honest, freelancers are not cheap. But if your business demands some skills that none of your employees have, you shouldnât have to hire another employee just for the sake of filling the gap.
Going over the entire hiring process all over again can be time-consuming and more expensive. Hiring a freelancer means less effort and you get individuals with the skill set you require. You only have to pay them for the tasks they complete. This could help you save money and the hassle of hiring new employees.
Access to skills from all over the world
Letâs assume your business is located in some remote location. Getting all of your employees physically on-site may not be practical. You may already have a few employees but your work demands more and this starts to slow you down over time.
Itâs a common problem for startups and enterprises based in remote areas. Getting a freelancer allows them to work remotely and contribute their skills to your task. You can hire talent from all over the world as long as you can shake on a price.
Itâs a short term partnership
Unlike traditional employees, hiring a freelancer is a short-term deal. You hire them, they work for you and you pay them. There are no long-term commitments or policies to work out.
You can hire the same freelancer over and over again whenever you need their skills and terminate their services when you donât. This kind of flexibility isnât possible when you’re dealing with full-time employees.
While hiring a freelancer you should inspect their experience and ratings as this determines how good of a freelancer they truly are. Since they arenât liable for much commitment, thereâs always a possibility that a freelancer may abandon your project. This means you wonât have to pay them but it will affect your project, especially if itâs an important one.
Something to keep in mind while hiring freelancers is to ask as many questions as you want, to help clarify your understanding of the freelancer.
Lack of understanding
As far as the freelancer is concerned, the only important information is what you have provided for him to work with. They are unaware of the core beliefs and ideas of a business and this may affect their work. Itâs mostly not an issue for most businesses but itâs something worth considering before you hire a freelancer.
An employee whoâs been working at the same company for years has an overview of what it’s trying to accomplish. They have been briefed and have also undergone some form of training. A freelancer is only aware of the information youâve given them and the results of their work may not be suitable for the business.
Conclusion
Any decision that might have an impact on your business should be done carefully. Whether you should hire a freelancer or not, depending on the circumstances that your business faces.
If you just need some expertise for one or a few projects, hiring a freelancer should be ideal and get the job done. Instead, if youâre looking for individuals for the long run and are ready to account for their payments, hiring some reliable, full-time employees might be much more suited.
Regardless of your choice, it’s best to think twice before taking advantage of the world of freelancers for your business.
FAQ
Why do companies prefer freelancers?
Many companies prefer freelancers as they have more extensive exposure. Also companies prefer freelance employees for short duration projects.
Which skill is best for freelancing?
Social Media Management (SMM), Web and Mobile Development, Data Entry, Web Designing, Accounting, and Graphics Designing are some of the best freelancing skills.
Is it better to hire a freelancer or a full-time employee?
If you are a startup and are on a tight budget hiring a freelancer is the way to go.
Generating leads and achieving consumer interest is not an easy task. According to some studies, if you generate more leads, but have an average product â you still win. This shows the importance of the best lead generation strategies for startups. 85% of expert marketers believe that generating sales leads is the most important element of the marketing arsenal.
However, only 42% of business owners have a proper plan or ways to generate leads online. Even though there are different ways to generate leads, not every marketer is clear about how to generate leads and startups need it the most. Since many people don’t know how to generate leads in sales, we have come up with 100 proven best lead generation methods and strategies for startups that every business owner and marketer must know.
Leads are potential customers who show interest in your products or services. Lead Generation is the process of attracting people from your target group to express interest in your products or services. So how to generate sales leads for your business? Leads can be generated from both online and offline sources.
There is no single method that will help you to generate sales leads. However, by using a combination of relevant methods and the best lead generation strategies for startups, you can surely ace the lead generation game.
Lead Generation Strategies
Talking about lead generation, there are mainly two types of lead generation strategies that businesses follow –
Inbound Lead Generation
Outbound Lead Generation
Inbound Lead Generation is one of the effective ways to generate leads for your business as visitors are brought to the company’s website or social media page, and then converted into leads. To attract customers or generate sales leads to a business’ website/social media page, marketers can opt for content marketing, social media marketing or search engine marketing.
Through Inbound Lead Generation strategy, companies target those customers who are already actively searching online for the products or services in which the company deals. Inbound Lead Generation is known to be one of the best lead generation strategies for startups as it holds good when you deal in products or services which have a high volume of online searches, and your brand has well established itself online.
How to generate leads for local businesses using inbound lead generation? Let’s check an example of inbound lead generation to answer that, So for example you are planning to buy an air conditioner and are Googling about ‘best air conditioners’. You found a nice article on ‘the best air conditioners to buy in 2020’. You read the article liked a particular AC and clicked on a particular link given to know more about that AC, which lead to a company’s website. Now on reaching the company’s website they prompt you to fill in your details to know more about offers. Once you fill the form, you are now a lead for the company.
The other lead generation strategy you can use is Outbound Lead Generation. Outbound Lead Generation is a lead generation process when you are blindly pushing business-related communication/messages to a target audience, irrespective of whether those persons are interested in your company/ the products your company deals in or not. Mass e-mail, cold calling, display advertising etc are some generating sales leads ideas and techniques used for outbound lead generation.
‘Outbound Lead Generation’ is the best way to get b2b leads and is also good to use when the products or services in which a company deal has very low online search volume, or a company is very new and has not established itself online.
The Lead Generation Process is not just about acquiring leads and generating b2b leads. From attracting potential customers to converting them into paying and satisfied customers there are several steps involved in the lead generation process. Generally, we can put the lead generation process into 6 steps mentioned below-
Step 1– Attracting your target audience through various ways to generate sales leads like content marketing, social media marketing, advertisements, banners, seminars, webinars etc.
Step 2 – The second step is when a potential customer expresses some interest to know about your product/services and communicates with your business by either filling any inquiry form, clicking on any CTA, through email or by calling the support team
Step 3 – This step is about qualifying the leads. This is how you generate sales leads for your business. Qualifying leads means evaluating whether a particular lead has the potential to convert into a paying customer or not. If a businessman or marketer do not qualify a lead, chances are that he may end up wasting time on a lead who is not capable enough to buy his product or service.
Step 4- After qualifying the lead, now we arrive at the customer engagement stage. In order to get free leads, businesses need to maintain positive communication with qualified leads, in terms of keeping them posted about new products, services, offers etc so as to help the prospective customers make an informed decision about purchasing the goods or services.
Step 5 – Through customer engagement, the business now brings the qualified lead to a stage where he purchases a product or service, and thus the lead gets converted to a paying customer. Many lead generation startups follow this method.
Step 6 – Once the lead is converted to a customer, a company should now take feedback from the customer and ensure customer satisfaction. And this is how you can generate sales leads for your business.
Add a Call to Action (CTA) in Your E-mail Signature
An email signature is one of the best ways to generate leads online is just a bunch of texts. Using of Call-To-Action strategy in an email signature can help to generate leads for your business and get free leads. It is always a good strategy and the best way to get b2b leads.
Put a Hello Bar on Your Website
Hello Bar is among the best way to get leads as it is a service for websites that lets you design messages for the visitors coming to your website. This will be the first thing which will attract visitors. The fact that random things cannot be written and posted on it makes it one of the ways to generate leads. It is important to take care of many things while creating a Hello Bar, and once thoughtfully created, Hello Bar can be among great ways to generate leads.
Host Webinars on Other Related Platform
Collaborating and posting webinars on otherâs websites can have a fabulous effect on the business. This is the answer to how to generate sales leads for your business. Sponsoring and hosting webinars on own website can generate the required amount of buzz for the company is one of the great ways to generate leads online. It is, in fact, one of the modern steps of the lead generation process.
Pay with a Tweet
‘Pay with a Tweet’ is a company that provides the best lead generation strategies for startups and amazing tools to generate more attention to the business. People refer to their friends, family, and colleagues and they get benefits which can be in terms of discount coupons, free samples, etc. This is a great way to generate leads for your business as everything is handled by the company and you decide what is benefits are needed to be given to the customers.
Sign up form above the fold
Using the fold strategy for the websiteâs sign up form is much better as people will remember to sign up to the website. This is one of the main methods of how to get more leads. Above the fold is that part of the screen, which you can see without scrolling. This is one of the few lead generation strategies that will lead to more sign-ups and thus more lead generation and eventually, more sales.
Share Plugins on Thank You Page
A Thank You page is the page that visitors, customers or leads see after they fill and submit a form provided on a landing page or website; or after they make a purchase on the website. Many people ask how to generate leads online for free and this is one of the successful ways to get leads for your business.
Thank you page might be the last thing the visitor sees, but this is the stage when either the visitor have faith in the business or he starts hating it. But, if they are happy with the service they are more likely to share your website if they see a share button at the end.
Adding Share Plugins on the Thank You Page is great way for lead generation
Giving your visitor a free PDF of your post will grab their attention offline and is a popular way of generating sales leads. How to get leads for your business? Whenever a lead will read your downloaded content, they will be reminded of your website. This way, you are in their head even they are offline.
Free E-books
Offering free e-books by taking e-mail ids is the best way to generate leads. As per a study conducted in 2017 in North America, 65% of b2b businesses in North America uses e-book as an integral part of their content marketing strategy. Giving free e-books is also the topmost generating sales leads ideas will add some value to the life of your visitors, they will come to your website again and you will get free leads.
Free Online Courses
You can offer a free online course to your visitors against their contact details. This will not only add value to their life, but they will also spread positive word of mouth about your business, which will help you generate more leads. We find many edtech companies offering free trial classes, or some free courses to attract new customers and generate business leads.
Online courses as drip campaign
Creating online courses with drip marketing is the best way to get leads that will eventually increase your sales.
Periodic Newsletters
Letting people subscribe to your periodic newsletter will increase your email collection, advertise your website and in generating sales leads ideas.
Consider Adding a ‘Follower’ or ‘Like’ Calculators
If your site has a good number of followers, You can add a âvisitorâ calculator, âlikeâ calculator or âfollowerâ calculator to show how grown-up your website is, many lead generation startups you this method to get more leads. This is among the best ways to generate leads as it will increase the credibility of your website. You can find free and paid tools online which will help you design these visitor/ follower counters and generate sales leads.
Surveys and Tools
Many lead generation startups use websites like Typeform or SurveyMonkey to include surveys and other related tools to your website. So how to generate leads for it companies? After receiving the contact information from a website visitor, you can request him to fill up the survey form as well, which will help you understand your lead better. However, the survey forms should not be very long and the questions should not be too intruding.
Create and Share High-value Content on Your Social Media Pages
Create quality content and share them on your social media handles. The quality depends on the research you did for that content and how much time it can save for others if they directly see your content instead of searching it online.
Join Social Media Communities
Join some active social media communities and learn from those people as it is one of the most effective ways to generate leads for your business. In the process, talk about your business and promote it there.
Taking Feedback from those visiting your website or social media page is also a good way of lead generation
How to generate leads for local businesses? You can generate leads by using Quora, which is an amazing platform to build and grow your online business. It is one of the tried and tested ways to generate leads online, you simply have to answer questions on Quora which are related to your niche and also talk about the advantages people can get through your service.
Reddit Threads
Reddit is also an amazing platform to market your website and generate leads for your business. Once you join the Reddit community, you can post links, texts, images etc related to your business on Reddit and make people notice your business. This option is an answer to questions like “How to generate leads online?”, “How to generate sales leads for your business?”, “How to generate sales?”, etc.
LinkedIn Conversations
Connect with the people who you think can be your potential customers. Use LinkedIn messages to generate leads for your B2B business by targeting the right person. This is one of the best lead generation strategies for startups as you can create a good LinkedIn connection list.
Speaking at Events
Another great way to get free leads is to personally attend some business events and talk about your company. Public events are a great way to spread awareness about your business.
Collaborations with Co-working Spaces
Get registered for some good co-working places and try communicating and then collaborating with other people. Such collaborations will let you connect to a large number of people, who may be your prospective customers making it another best way to get b2b leads.
Search Leads through Web Portals
Use portals like Angellist to find likewise people who are easy to convince and become your investor or even customer. This is among popular lead generation strategies as there are many other portals, so find those who are relevant for your business and start connecting.
Pre-product Polls
Use polls to identify the need for the new product you want to launch in the market, making it the top generating sales leads ideas. It is better to provide what customers want instead of providing what you want them to buy.
Taking opinion from customers before launching the product is a great way to generate leads
Advertise the offers and discount on the new product before launching it, this is a good lead generation method. Announcing pre-launch offers can create a buzz about the product even before it is launched. Many real estate companies roll out pre-launch offers to generate sales leads.
Bundled Product Offers
Offer the relevant products in a bundle and give a little discount on them. This is an old yet effective ways to generate leads.
A/B Testing Everything
A/B testing is to compare two of your web pages and analyzing which one performs better and for what reason. A/B testing is one of the best effective ways to generate leads for your business. Then you can use the data to improvise the overall website. A/B testing is not only for websites but you can also use it in real-life by analyzing what people are buying more and then focusing on the same.
Crisp, digest-able, short video content
Short videos are great for marketing as they donât eat a lot of viewerâs time and great way to generate more leads. According to Hubspot, today 81% of businesses use video as a marketing tool. While according to Insivia, Mobile video consumption increases by 100% every year.
Community-based Discount Coupons
Community-based coupons are great to target the same kind of people. There is a strong possibility that most people will like the product. It is one of the best ways to get free leads, as there are many popular communities across various social media platforms. Just search for them, connect to them and let them know about your business and generate leads for your business.
Live Chatbots
Live chatbots are the next things that will help to create leads. You can also choose to live chat with customers through your phone.
Referral Campaigns
Referral campaigns are to generate leads as they let old users bring new ones and earn from the same. This is one of the best lead generation strategies for startups.
Many people get confused with how to generate sales leads for your business, but one of the easiest ways is by updating your profile to grab peopleâs attention. For instance, you change the theme colour of your social media profiles. However, many times, this strategy backstabs. So, consult with strategists before making any big change.
Slide Shares
Presenting Slideshares can tell more than even advertisements, for some people. It is the best way to get b2b leads, as you can generate leads from potential customers or even investors by using SlideShare. Slides can generate many leads if you are into the B2B business.
Medium Blogs with CTAs
Just like answering on Quora, you can create a blog on Medium and use a Call-To-Action strategy while promoting your company to generate more leads.
Self-managed Community Building
Create a self-managed community that can fund itself. Then use that community to advertise your product. You can also fund them and generate some advertising leads.
Testimonial-driven Product Promos
Many lead generation startups use this method to collect some testimonial proofs about your product from your existing customers, and then show it on your website. If you have a B2B business, ask your clients to also share about their company so that new clients can check their growth.
Early Stage Feedback
How to generate leads online for free? One way is by adding some feedback funnels to your website and ask for feedback at an early stage.
Focus on Long-Tail Keywords to Generate Qualified Lead
Figure out what works for you, short tail keywords or longer ones. Short keywords generally have high competition. On the other hand, Long-tail keywords are easier to be ranked on.
Re-targeting
Re-targeting your visitors can generate more leads as you will be in front of your visitors most of the time with this strategy.
Lead Forensics is a B2B lead generation tool. It is the best way to get B2B leads as the company offers many tools for various uses. You can use the Lead Forensic tools to analyze the visitors and target them accordingly.
LinkedIn Sales Navigator
LinkedIn has many tools that will help you generate sales leads. One of its tools is LinkedIn Sales Navigator, which is a CRM tool. Use this LinkedInâs CRM tool to build a relationship with your customers. It is one of the easy ways on how to get sales leads for free.
Use Growbots
Growbots is a company that provides a tool for B2B businesses and helps in getting outbound leads. Through Growbots one can reach hundreds of potential customers in no time. This is yet another effective way to generate leads for your business.
Hunter for Lead Generation
Use Hunterâs extension to find new emails which will help you in email marketing and is used by lead generation startups. You just have to visit any companyâs website and click on Hunterâs extension.
Share Infographics
Become a guest writer for another website and share your infographics with the people on their platform. This is a cool way to get your business noticed.
Guest Blogging
One of the best ways to generate leads is by becoming a guest writer for blogs and share your experience and some valuable information. By writing guest blogs, you can reach out to a large number of people who are associated with those sites you are blogging for.
Social Interviews
Become socially active and attend interviews to tell people about your product.
Facebook Live Q&As
Go live on Facebook once in a while. It is a great way to interact with your customers.
Twitter Chats
Use Twitterâs chat feature to generate leads from your followers on Twitter. It is among the popular lead generation methods, as through Twitter chats, you can understand your customers better and can also let them know more about your products and services.
Unbounce is a company that produces landing pages for websites to get free leads. You can use Unbounce to create a landing page and test them to optimize the website, making it one of the ways to generate leads online. As reported by wsiworld.com in 2018, around 68% of B2B businesses use a landing page for generating leads.
Google Form-based Questionnaires
Create a Google form to ask questions from people and analyze their choice.
Searching Public Tweets
Search for public tweets with particular hashtags related to your company, and reach out to those who are talking about you.
Lead Generation by Joining Facebook Groups
Post in Facebook groups and let people know about you. Make it viral content so that everyone shares it. This will give you a boost in public leadership help you generate more leads.
Encourage Your Customers to Post Your Content in Their Facebook Groups
Ask other people to post your content in their Facebook groups. You can also offer some incentives for doing so.
Ask Customers to Post About Your Products on Their Whatsapp Groups
Ask and encourage your customers, friends and family to send your post to their WhatsApp groups. You can pay commission on the basis of leads generated or sales made.
Get Others Tweet About You
Ask people to tweet about your product to get offers and discounts. Many big brands follow this strategy.
You can comment about your product or website and insert a link in the blogsâ comment section and generate b2b leads. Make sure the blog is relevant to your product. People research a lot before investing in any tool or service for their company. So, they read as many blogs as they can. Hence, if you have a service-based B2B company, commenting on those kinds of blogs will attract your target audience and might convert you into a customer.
Use Instagram for Lead Generation
Post beautiful photos about your products, write a nice bio and make the most of Instagram for your business and this way you can get leads for your business. Read our article on ‘How to use Instagram for Business‘.
Free Demo and Trials
Let people access the demo or trial version of your product for free, this is the main part of any lead generation business model. Once your target audience gets a taste of your product/services the probability of conversion rises.
Facebook Events for Lead Generation
Find relevant Facebook events to attend, and leverage them to promote your business.
Product Hunt Launches
Product Hunt is a platform where users can share, find new products and generating leads. You can launch your product on Product Hunt and get yourself noticed by investors and other people.
Free Explainer Videos
Create and provide free explainer videos about your product to all the visitors. This will help them understand your products and services better.
Guest Podcasting
Invite people to create the podcast with you as it also is one of the upcoming lead generation strategies. This way, you will have more people who will listen to your podcast, thus you will achieve a higher engagement rate.
Keep an Eye on the Competitor’s Twitter Support Handle
Keep an eye on competitorâs Twitter support handle. You can generate many leads from there.
Keeping an Eye on Your Competitors Twitter Support Handle Helps You in Lead Generation
How to generate leads online for free? Try to get in touch with the followers of your competitors. You know they use your competitorâs product which means they are already your potential buyers. All you have to do is to make them try your product.
Try to scrape out the data from internet directories. Scraping can take a long time but is the best way to get leads. So, start doing it before starting your campaign. Read more on Web Scraping.
Reply to Other’s E-mail Campaigns
Reply to emails received from other peopleâs email campaigns.
Attending Meetups
Attend meetups held in your city or another city to meet and pitch your product to the target audience and investors. Meetups are a great place for lead generation if you are into the B2B business as they will help you generate business leads.
Check Other’s Twitter Lists
Use people’s Twitter list to find potential buyers.
Micro-Influencer Marketing
Micro-influencers are the people who have a decent fan following. Generally, the people with followers count between 1k to 50k are known as Micro-influencers. Approach micro-influencers to promote your products and the best way to get b2b leads. If you hire good and relatable influencers, it will definitely be going to generate a lot of leads for you. Read more on Micro-influencer marketing.
Get Your Business Featured in a Magazine
Get your business featured in magazines by attracting their attention towards your company. Contact the reporters if you received any achievement. You can also crack a deal with the magazine to get yourself featured.
SumoMe based CRO
Use SumoMe plugin for your website for conversion rate optimization (CRO) as it is best lead generation strategies for startups. SumoMe is a complete suite of marketing tools that will help you grow both traffic and conversions and automate your site growth.
Heavy-content FAQs
Provide a FAQ section on your website with your contact info and generate business leads. Because this clears most of the doubts of your visitors.
Publish a Chrome Extension
Create and publish your own chrome extension. Chrome extensions are one of the best generating sales leads ideas as they help to get into peopleâs devices and diversify your reach.
Content Re-purposing
Repurpose your old content with new data and post it on several platforms and is a good way to generate leads online. You can even give the old content a new form. For instance, if you have a research-based old article published on your blog, then you can convert it into an infographic and post it on social media.
Skype Interviews with Industry Leaders
Take an appointment and interview the leaders of your industry on Skype. Then you can post the interview video on social media platforms.
LinkedIn InMails Outreach
InMails is another LinkedInâs product that is another way to generate sales leads. It lets you send direct messages to people you are not connected with on LinkedIn.
‘Feel Bad’ Pop-Ups
Use the âfeel badâ strategy in pop-ups to get more subscribers. However, not all web visitors may like it so be careful about using this strategy.
Use of ‘feel bad’ pop-ups on websites can instigate more people to sign up.
Gift discount coupons to all the people who subscribed to your email list.
The Commitment Checkbox
Include a commitment checkbox on your website to make it easy to subscribe to your users.
Use of Commitment Checkbox in Website to generate leads
Removing Landing Page Navigation
Remove the landing page navigation to speed up the process and save the time of your visitors.
Create a Competitor Comparison Page
Create a page comparing your product with that of your biggest competitor. This way people will be able to make a better choice.
Branded Gifts
Give small gifts to your customers and brand them with your companyâs logo. It is one of the effective ways to generate leads for your business as gifts are always a good way to spread positive word of mouth about your business.
Arranging Free How-to Webinars
Provide free webinars focusing on relevant âhow-toâs and proving guides to the activities related to your product. Webinars have always been an important part of the lead generation process as it is the best way to get b2b leads.
Offering Incentives to Inactive User
Give free add-ons to your inactive users to get their interest back into you.
Custom GIF Publishing and Sharing
Publish custom GIF images and share them with your customers. They capture too much attention and everybody love them.
Subscription-Based VIP Memberships
Provide VIP paid membership to your users. This will help you to focus more on your target audience.
Hashtag Monitoring for New Conversations
Monitor the hashtag related to your product, on all the social media platforms to get knowledge about the new conversations that took place. You can also keep a tab on the trends and create content accordingly. Hashtag monitoring tools are available online and is the main part of any lead generation process.
Provide ‘Click-to-Tweet’ Option
Provide a âclick-to-tweetâ option so that people can directly share quotes from your article to their Twitter. This way your content is likely to be shared more.
IP Address based Lead Tracking
Use the IP address based tools to track the websites traffic. Then use the data to focus on the particular customers.
Use Exit popup to remind the customer when they attempt to navigate away.
exit -intent popup for lead generation
Strong Verb-based Headlines
Create headlines that have a strong density of verbs. This is a way which many tries to get the web visitors, take more actions while on the site.
Leverage LinkedIn Publisher
Repurpose the content of your blogs on the LinkedIn publisher. This will help you attract more attention to your business.
Email ID in Social Bios
Include the email address in the bios of your social media handles, so that interested people can contact you when required.
Create Co-branded Content
Ask other brands to feature you in their content and you do the same for them or pay them for it. This way you can leverage each other’s followers.
Content Shares by Influencers Using Outreach
Ask influencers to share your content on Outreach with all customers of their customer list.
Shared Google Doc Templates
Share some Google Doc templates with other people to connect with them better.
Affiliate Marketing
Affiliate marketing is a great way to generate more leads. It is one of the lead generation methods as influencers will share your productâs link with people.
Provide Free Excel Worksheets and Templates
Provide free Excel worksheets and their templates to your customers.
Create Lead Databases
Create lead databases to track and analyse the customerâs buying behaviour.
Free Consultation Sessions
Provide free consultation sessions to your customers and solve their problems.
Free Audits
Provide free audits to your clients. Many agencies offer free website audits, by taking e-mail ids from customers.
Conclusion
Connecting with more and more people and letting them know about your business is very necessary for making your business successful, and this article is intended to help in this very regard. “How to generate leads” is a crucial question for every business, and the methods mentioned above are some of the best ways for lead generation. If you are using some other ways to generate leads for your business, please let us know in the comments.
Leads are potential customers who show interest in your products or services. Lead Generation is the process of attracting people from your target group to express interest in your products or services.
What are the types of lead generation?
There are mainly two types of lead generation strategies that businesses follow –
Inbound Lead Generation and Outbound Lead Generation.
What is Lead Forensics?
Lead Forensics is a B2B lead generation tool.
What is Growbots?
Growbots is a company that provides a tool for B2B businesses and helps in getting outbound leads.
How do I generate Google leads?
To increase site traffic and generate more leads from Google Ads, keep tweaking your campaigns and trying new strategies.
It’s agreeable that you have a unique and amazing article, but can it bring traffic? Having great content is not enough if you are a blogger or social influencer. The first thing your audience will see is your headline. If you have a catchy heading, you will get a lot of traffic. Not just on your blogs, you will have to put a catchy title on your social media posts too.
The Buzzsumo top headlines research studied over 100 million headlines published between March 1st, 2017 and May 10th, 2017. There are many posts that are shared on social media platforms for success but Buzzsumo considered one post with direct user engagement that is like, share or comment.
According to the study, the most successful headline has the phrase “Will Make You”. An article posted on Facebook with the phrase “Will Make You” in the title got on average of 9000 engagements. On the second number, the catchy titles consisted of the phrase “This is Why” which received under 4,100 engagements.
How to write catchy headlines? However, you donât have to worry about a great headline because we have this great post based totally on the headlines. Follow these tips below to formulate the best article titles.
You can use this amazing free tool to test your headline. Co-Schedule gives you a rating to your headline. This is one of the top headline writing tips, as it helps you come up with ways to improve it. Just, for instance, the headline of this article was rated 79% on their tool, hence making it more agreeable to put it as a headline. This catchy title generator is another great way to come up with catchy titles for entrepreneurs.
Solve The Problem
Try solving some problems of the people in your headline. However, these factors depend on the type of content you have. If you are giving some tutorials or any hack, etc. It is the best headline strategy. One of the catchy headlines examples of solving the problem headline is âHow to grab media attentionâ.
Share Experience
You can mention your experience related to some events or places, etc. Catchy headlines like this tell people what exactly you are going to include in the content. E.g.: âMy journey of rags to richesâ or âHow was my trip to Comic-Conâ.
You can tell people what is best for them in a particular category. The best marketing headlines will attract the potential readers and when you attract the potential readers, your bounce rate decreases. You can find a list of catchy titles for articles which is similar to âBest and free marketing tools for entrepreneursâ.
Give Advice
You can give some advice and increase someoneâs curiosity to read your content. People who have even a little bit of interest in that niche will come to read your article if you add informative and interesting titles for articles. E.g. âwhy should you have VIP membership in businessâ.
Include Stats
One of the top headline writing tips is to include some stats in the title. It increases trust in the readerâs mind. Great bloggers like Neil Patel use their stats in the headline most of the time like âBoost your online conversions by 158% in these 7 stepsâ
Include Numbers
Another way of coming up with catchy titles for articles is by including numbers in your headline promises the reader of something they like. With a a catchy title they will be assured that there will be a variety of information and also that they will get something of their interest in all those points. E.g. â9 Ways To Use Twitter For Your Businessâ. Many social media catchy titles include numbers in order to catch attention.
Keep it simple
Make your headline simple and straight to the point, there are a list of catchy titles for articles that are simple yet interesting. Donât play with your reader’s time and eliminate unnecessary things. However, donât make it too short that it doesnât even explain what the content is about. E.g. â10 Benefits Of Guest Bloggingâ
Use a more active voice in the headline than passive voice. An active voice makes it easier to read the content. Many people don’t know how to come up with catchy titles. One of the first step is to use a more active voice in your main content too. E.g. âBrand Positioning Strategies For Your Businessâ.
Use The Headline to Mention The Content
Attractive titles for articles must contain words that define the contents of the article. Like the catchy ad titles, you can also use brackets ([]) to define them. E.g. âIncrease Instagram follower [Info-graphic]â or â20 pics of entrepreneursâ.
Use Twitter For A/B Testing
However, we have a whole article based on just A/B testing but we didnât mention twitterâs role in there. You can A/B test your heading on Twitter by observing your followerâs reaction on them.
Add An Attractive Adjective
Another way to come up with catchy headlines for articles is by adding an attractive adjective to the headline that also mentions the specialty of your content. This is similar to catchy newsletter headlines as it attracts readers and gives them a reason to read the content. E.g. “Best Ways To Repurpose Your Content“.
Please do not use catchy clickbait titles in your headline. There was a generation when clickbait was in fashion but now is not the time. Catchy headlines that include clickbait increase the bounce rate of your website, which is the worst thing which can happen to your website. If you donât know what clickbait exactly is, then they are headlines that contain over-promising information (which sounds impossible).
Some catchy clickbait titles examples are, âhow to earn 15,00,000 in just one weekâ or âdo this to lose 3 Kg in 3 daysâ. The reader never knows if the writer of those articles is a poor man who canât even pay his bills or an obese woman who canât even move from her bed.
Use Simple Language Instead of Difficult Language
One of the most important headline writing tips is to use simple yet effective language in the headlines for the ease of the writers. The catchy newspaper titles are usually simple, because people will initially click on a headline which is easy and simplified to understand instead of a difficult, complicated one even though the content in the later is more effective. This is why best article titles are simple and easy to bring in more traffic.
Now boldness has its perks and one way to incorporate is use it is using the statement in the headlines will surely make some heads turn and they will surely take a look into the subject at least out of curiosity and bam!!Interesting titles with a statement will get you some views. For e.g.- ‘This Hollywood actress is pregnant with her third child “. This is one of the best marketing headlines as the statement is bold enough to make some heads turn and you don’t need to use a catchy title generator for it.
Conclusion
As already said, the headline is the main factor of your content. You can either gain 50% more visitors or lose 100% of them with the help of a good or bad headline. Once again, check your headline on Co-Schedule before posting it. And no, this post is not sponsored by them (I wish it was), but I genuinely think it is a great tool. What do you consider before writing a headline?
There are list of catchy titles for articles that will bring in more viewers to our website and you can apply these tips to come up with catchy headlines. Comment some more tips for writing a good headline. Share this post with all your friends. Donât forget to look for more articles on more topics from StartupTalky. Hopefully this helped you learn how to write catchy headlines.
A catchy headline is extremely important to bring the reader in to view of an article, advertisement, or social media post. 1. Â A headline should be carefully worded to catch someone’s eye and get that person interested in reading what follows the headline.
How to come up with catchy titles for a project?
Think of your title as a mini-abstract. A good title should paint a quick picture for the reader of the key ideas of your project. The words you use in your title should clearly reflect the focus of your proposal. The most important words should come first, then the less important words.
How to write catchy headlines?
Use numbers to give concrete takeaways.
Use emotional objectives to describe your reader’s problem.
Use a unique rationale to demonstrate what the reader will get out of the article.
Use what, why, how, or when.
Make an audacious promise.
Use Co-Schedule or a catchy title generator.
What is a good catchy title?
Overall, a catchy headline should speak directly to the part of the brain that subconsciously cares. However, a catchy headline is nothing without quality, thoughtful, engaging content that is shared and admired. However, a catchy headline is nothing without quality, thoughtful, engaging content that is shared and admired.
What are the main characteristics of a good title?
The main characteristics of a good title is that should be interesting to the reader. To make the title interesting, attention-grabbing, and easy to read, use words that create a positive impression and stimulate the reader’s interest. It should also reflect the tone of writing and must contain keywords.
Tax revenue maintains the nation afloat. But not all taxpayers perform the same set of policies and rules. By supporting attorneys, accountants, white-shoe experts, and complicit Western governments, the affluent and well-attached have ignored spending trillions of bucks in taxes. The rest of us surround the distinction or, generally, canât, leaving capital needed to build roads, schools and deal with existential menaces like environmental change and widespread pandemics.
Tax havens make it all likely to be feasible and possible too. By some estimations, almost 10% of the gross production of all the economies in the civilization is placed in offshore monetary hubs, maintained by shell corporations that exist only on paper. The taxes to governments, in lost revenue, is totaled to surpass $800 billion a year.
The wealthy preserve the capital to create inter-generational riches, building a modern and new global noble class and worsening the dividing range between the global haves and have-nots. Multinational companies use more cash to cite shareholders and edge out smaller competitors.
Nations that require tax revenue the most lose more tax money as a percentage of GDP than wealthy countries. As with other inequities, the poor get it the worst.
There is no particular definition, but tax havens, or offshore monetary centers, are commonly nations or areas with no corporate tariffs that permit outsiders to establish companies quickly. Tax havens commonly curb public exposure to companies and their proprietors too. Because data can be hard to drag, tax havens are also called secrecy jurisdictions or private authorities. Tax havens mostly always refute surviving as tax havens.
Tax Haven Countries
Tax Haven Countries
Let us know more about Tax havens by knowing where they’re found. One can find it all over the world. Some are independent and self-reliant countries, like Panama, the Netherlands, and Malta. Others are within countries, as the U.S. state of Delaware and in the territories, like the Cayman Islands. Several inquiries have indicated other tax havens, often relying on the origin and subject of papers, such as, the Panama Papers, which disclosed how Mossack Fonseca, one of the massive offshore law firms in the world, sold thousands of shell firms in the British Virgin Islands to buyers around the world.
On the other hand, Mauritius Leaks analyzed how firms used Mauritius to avoid taxes. At the same time, Paradise Papers disclosed the secrets of Bermuda, the isle where the law company Appleby laid the first stone.
Tax havens are not inevitably tax-free. They usually charge a rate of taxes significantly lower than the rate of taxes compared to other nations. They typically wrap this loss of revenue through other sources, like by charging massive taxes on import duties, policies, etc.
They may charge high and even recurring taxes for a firm enrollment and other fees, such as license fees, etc. Hence, the government makes up for the revenue lost due to the reduction in tax prices.
Tax Haven Meaning | tax haven Countries
Who Uses Tax Havens?
Wealthy but contrarily âaverageâ community, involving dentists and at least one Alabama greengrocer, use shell companies for motives. These may encompass preparing it difficult for credible creditors â such as displeased business partners, or tax inspectors, former spouses to observe and regain monies allegedly owed. Investments earned through tax refuges can be very lucrative, owing to the significant tax savings offshore firms may relish.
Businesses, particularly those that transact across boundaries, can relish substantial tax savings by routing expenditures, earnings, or enterprises through assistants in offshore monetary hubs.
For example, a giant pharmaceutical firm might establish a new entity in Bermuda or the Netherlands and âsellâ that entity a document for a profitable drug. The parent firm might then spend a massive licensing fee on the offshore company, enabling it to compute lower profits at home and pay a lower tax charge. Drugs company have avoided billions of dollars in taxes of this kind.
Every year, many companies avert spending more than $500 billion in taxes adopting strategies like these. Some pay little or don’t pay at all in their home countries.
When a company says that it pays the taxes it owes, it means the tax mantra. It permits companies to emerge to be good corporate dwellers but does not deny that various firms use loopholes (some later found to be illicit to avoid paying taxes.
Is Tax Havens legal or Illegal?
Tax havens have been cited as âglobal black holes,â which are adopted to protect the money of the rich and powerful. When tax havens are noticed in such a way, they seem to be illegal, formulated to soothe the wealthy rather than encourage development, which is one of the primary purposes of collecting tax. And, this is not entirely true.
The basic tenet of Public International Law is that of âSovereigntyâ. It implies that each sovereign country has the only ability and power to govern its internal affairs and legitimate system. It is upon the government as to whether it prefers to charge tax and to agree on the amount of tax it wants to impose. Thus, this procedure of building a tax haven is not unlawful by itself.
Still, in the age of large globalization, building offshore shell companies are simple. Many companies utilize such tax havens to change the positions of their earnings to such tax havens with the only motive of avoiding taxes, as seen in the example explained above. Such action may be illegal, as it destroys the tax root of the nation, which is something every responsible citizen of that nation is responsible.
Luxembourg, a country that captivates a massive amount of Foreign Direct Investment (FDI), is entitled to be one of the essential tax havens in the realm. Low tax and inflation rates, a booming market economy, and their priority on financial privacy make Luxembourg the excellent place to avert the pressure of paying fees.
Luxembourg is ranked at 6th position as one of the most significant enablers of monetary privacy globally by the Tax Justice Network. Though, Luxembourg does not look like it to be such a fairy tale garden for tax evaders anymore.
If it is created that the main purpose of such investments and agreements is to avoid taxes, then the advantage of the Treaty will not be ready to the person making such investment, and according to Indian Law, their earnings will be taxed in India, therefore precluding tax evasion.
Conclusion
Efforts are being given rise by global organizations like the Organization for Economic Co-operation and Development (OECD) and other nations. It is to avert tax evasion through the exploitation of international laws. The beginning of the BEPS Action Plan and the consequential amendment of DTAAs to form MLIs is a considerable effort to prevent tax evasion.
However, while steps are taken to prevent the method of Base Erosion and Profit Shifting. It’s very tough to shut all the loopholes as the sovereignty of the nations cannot be altered.
FAQs
What is called tax heaven?
A tax haven is any country or jurisdiction that offers foreign businesses and individuals minimal tax liability or Interest Tax Shields for their bank deposits in a politically and economically stable environment.
Niku Mandal
