The market today has created a lot of opportunities not only for the pharmaceutical sector or the agricultural sector but the real estate sectors too have emerged and are booming in the market. In a country like India that ranks 5th highest GDP nation in the world, the real estate sector is contributing around 6-7% of the total GDP.
Not only the numbers are impressive but the market size of real estate is shocking. It is expected that by the year 2030 the market size of the real estate sector will increase up to $1trillion. By the year 2025, this sector will already be contributing 13% of the countryâs GDP.
Real estate freelancers have a job that seems quite comfortable as they have flexible working hours. However, when businesses like the real estate sectors are booming freelancers not only enjoy the benefits of the growing market but there is an ultimate level of satisfaction for being a part of major achievements. But, what are the things that you should look for in a real estate freelancer?
Is a real estate freelancer a person, job post, or agent? Well, a real estate freelancer can also be called or known as a real estate agent or freelance property agent. These people help its clients look for both commercial and as well as residential property for both selling and purchasing purposes.
Real estate freelancersâ responsibilities include listing homes or properties for sale on behalf of the clients. The job of real estate freelancers might seem easy but not all can easily get into such jobs. Real estate freelancers not only concentrate on one type of skill but there are more things to look at.
Real Estate Freelancer’s Reviews and Ratings
Reviews and ratings will give an overall idea about the qualities present in the real estate freelancer. High ratings and reviews will provide information about the things that they are good at. Reviews and ratings help give you some trust about the freelancer that he can do well if you hire him for the job.
Reviews and ratings not only help when you are hiring someone but whenever you purchase a product online you look at them so that you know about its good and bad. High ratings reflect a good image of the real estate freelancer that you are in contact with. Look for ratings and reviews that are negative because those will create a warning image of the freelancer before you hire them.
Real Estate Freelancer’s Communication Skills
Real estate freelancers must possess good command over any language that they are most comfortable with. Communication is the key to unlock income pathways especially when it is a real estate freelancing job. Real estate agents are the ones working with the clients and customers directly and they should persuade buyers by getting them the best deal.
Look for communication skills before considering a freelancer because the power of words can benefit you and your company. Long time to respond; not knowing what to say and other such kinds of things will only create a setback for you.
Real Estate Freelancer should stay motivated to work
Motivation to work is not only required in the real-estate business but they play a crucial role in every other industry too. A real estate freelancer should be motivated to work by showing his interest in his work and achieving certain goals at a certain period.
You do not want someone who is least interested and is not bothered about what is happening around you. This is one of the major things that you need to look at in a real estate freelancer. If the freelancer shows his interest in work more than money then it should be a good indication.
Real Estate Freelancer should be More focused details
You want to look for a freelancer who is not only highly motivated but who shows progress by showing positive results. A freelancer should be intelligent by gathering and knowing what needs to be known so that clients are impressed with them.
Details are important and it is also important to keep them in mind. Not everyone has a sharp mind. Find out ways to check whether the freelancer has this skill or not. Try to find out a way where the freelancer is paying attention to every detail because this will benefit greatly.
Real Estate Freelancer should be competent to meet a deadline
If a real estate freelancer has given you a completion deadline for a particular project/work then you should feel impressed. This is because the freelancer is confident in his work and will make sure that the work is completed within the mentioned deadline.
This shows that he is competent and you should consider this kind of attitude in a real estate freelancer. Most people face the problem of incomplete work and work not being done efficiently. It is time for you to make the right call because if you find these qualities in a freelancer then consider them.
Conclusion
It is not only about leading but sometimes one has to follow directions too. A real estate agent is difficult to find having the right qualities.
FAQs
How to choose the ideal freelancer?
First, make a checklist of the things that you are looking for and then find the most suitable freelancer. Also, there are real estate agents that you can contact online and compare them as well.
How to become a freelance real estate agent?
To become a freelance real estate agent you need to have a license. Licensing is a process where you have to be an undergoing approved education course and pass an exam.
What Does a Freelance Real Estate Agent Do?
A freelance real estate agent sells and purchases property on behalf of clients. They list the client homes or property for sale, show the property to prospective buyers, and negotiate the price for a property deal.
Every little function leads to customer user satisfaction. The world is now functioning with the help of online businesses. Online businesses have evolved way too far since the past few years. Several companies have a unique way of getting their customers to click the checkout button.
Each button that the company uses on its site is responsible for some action. The marketers of e-commercial companies work on getting as many people to click buttons on their sites so that business takes place.
Buttons are significant to improve the user experience. These buttons are responsible for more income for the e-commercial business. E-commercial websites come up with attractive buttons so that customers can interact with the site.
Choosing Buttons effectively for E-commerce Business
Choosing Buttons For Your E-commerce Business
With stunning design and an easy navigating user interface, e-commercial websites tend to spend a large part of their time spending thinking about putting desirable buttons. Neither too many nor too few buttons should be drafted while designing the interface.
It is difficult to choose from different types of buttons as there are unlimited types to choose from. An easy task can be quite difficult sometimes as the customers are the ones coming to your site. Keep the following suggestions in mind to select ideal buttons for your site.
Sometimes colors drive customers towards clicking the checkout option as e-commercial websites can achieve massive conversion rates. Website owners can use any color of their choice which they feel is most suitable.
Experimenting during the initial stages of color selection will give an idea of how and what color buttons should be. Be careful with the overall design and the buttons that you choose for your website because the interface should resonate with the feel of your brand.
Keeping An Ideal Shape & Size
Buttons that you may use on your website have now got their ideal color but what about their shape and size? Websites must keep decent-sized shapes and sizes of their buttons so that the attention of the visitors can be caught.
Try experimenting with either a round or a rectangular-shaped button. Analyze whether or not customers are visiting your website more frequently or not. Depending on the results you can decide to use other types of shapes and sizes.
Create A Sense of Urgency
While shaping the buttons of your website you are being responsible for the marketing of your business. You want visitors to click on the checkout button as many times as possible. So, creating a sense of urgency for them would give your business an opportunity for business growth.
Anything that illustrates an emergency or an urgent situation can be used in buttons. For example, if your e-commerce website is into booking tickets for events then you can use words like âHurryâ, âBook Now Pay Laterâ, âTickets Selling Rapidly Book Nowâ, etc.
Work On Your âCall To Actionâ
Call to action button on E-commerce site
Call to action means encouraging a user/visitor to purchase an item or a product. This can only be done if you stick to using meaningful and attractive words on your buttons. Try using words other than âSubmitâ, âBuy Nowâ, and other such types of words. The aim should be to compel visitors to take action.
Words should be such that will drive the visitors to click on that checkout button. You have to come out with such types of words so that more and more visitors get inclined towards your call to action button.
Action-Oriented Words Can Get The Job Done
Using action-oriented words on your website might give the visitors an urge to click on them. Well, action-oriented words will play a crucial role in your online business. Action-oriented words will convert into actions.
A simple yet effective button selection for your e-commerce business can generate revenues. This is why it is important to choose buttons that will attract visitors to your website. In the end, anyone with an online business would want customers to click that buy button.
However, to make that happen is not an easy task. Customers would want an easy and simple user interface so that they feel easy to operate. Try to bring in standout features to your e-commerce website so that you are different from your competitors.
FAQs
How do I gain visitors to my E-commerce website?
Follow the basic tips given below to gain visitors:
Keep an easy user-interface
Eye-catching website design
Build goodwill before indulging in promotional activities
Appreciate the feedback and work on the negative ones
Keep your focus only on your mission and vision
Do not force your visitors to register on your site
How to use the perfect buttons on my e-commerce website?
You need to experiment after choosing buttons because customers can get attracted to any type of button. Try not to keep too wacky buttons.
How to provide standout features to my customers?
If you want to provide your customers with extra features then you need to first plan what you can offer. Study your competitors and then you will have an idea about how you can provide extra features to your customers.
Etsy is an excellent and unique platform to buy or sell its products and cater to millions of customers worldwide. Customers are directly connected to sellers online. Etsy is generally a very safe and secure platform, and one can really get their hands on genuine, high-quality products.
Handcrafted, arts, crafts, and vintage goods are the most selling and dominate most of the sales that the company makes. Etsy is unique and gathers a lot of attention as the products sold are one of a kind and special. One can be sure of receiving a distinctive and personalized product and also get a chance to connect directly with designers, artists, and creative entrepreneurs.
The company stands by its abbreviation, which says ” Easy To Sell Yourself,” as it promotes and encourages individuals to create products and be a part of their wonderful team. Since 2012 Etsy’s customers have nearly quadrupled in numbers which have garnered over 50 million shoppers to date.
Etsy is a highly popular e-commerce website where handmade, handcrafted, and various other arts and vintage goods are sold. It’s a peer-to-peer platform launched back in 2005 by Haim Schoppik, Chris Maguire, and Robert Kalin and later joined by Jared Tarbell. Etsy had already garnered $26 million in sales and around half a million users within just two years of the website launch.
On Etsy, a customer is buying products directly from an individual who may produce them in his backyard and not from a mass production manufacturing company. Therefore, Etsy can most definitely prove to be a game-changer if you are looking to sell or buy something that is unique and valuable.
Being Designed in such a way that it’s pretty simple to use for both the parties, i.e., seller and buyer, it becomes one of its main advantages among many, which include having a niche market with a global reach across various geographical locations along with having a huge customer base. In addition, the platform self-reported that 87% of Etsy’s sellers were identified as women back in 2019.
On average, a seller can make about $44,380, which can get a lot more if one puts their back into it. However, a transaction fee of 5% is charged every time one makes a sale through Etsy.com, which goes directly to the company. In addition, sellers are charged with a $0.20 listing fee per item for their store.
One can open their Etsy store by following the below steps.
Step 1. One needs to register themselves on the “sell on Etsy’” link and then filling up details like name, email address, and password.
Step 2. The next step would be to select your shop preferences; here, you can create and choose basic settings for your store, starting with a preferred language.
Step 3. Followed by the step which would be to choose a desirable shop name as long as it follows the below mentioned Etsy Guidelines.
Here are the Etsy guidelines you need to follow when registering an Etsy Store
No profanities,
No trademark infringements,
No spaces or special characters,
Must be at least 4 to 20 characters,
No name which is already in use by other Etsy sellers.
Step 4. The next and one of the most important steps would be to list your products in-store by adding their name, description, size, colour, type along with accurate and informative pictures.
Step 5. After completing the details of the listing and uploading an appropriate thumbnail, one can move on to completing and setting up the inventory and pricing. One must make sure to set final shipping prices such that it makes them a decent profit and is within the customer’s expectations.
Step 6. The next few steps would be setting up your preferred store policies and guidelines along with customizing your shop with an accurate and informative bio and detailed photos.
Step 7. The next most important step would be to set up payment preferences like a credit card, debit card, PayPal, etc., followed by setting up the billing.
Step 8. The next and final step would be to open your store by clicking on “Open Your Shop.â Your shop will then be open, and the URL would be in one of those two formats https://www.etsy.com/shop/yourshopname or https://yourshopname.etsy.com.
Etsy could prove to be a really great stepping stone to test your product reach and acceptance along with your time, money, and business management skills. If you can put even some effort into your business, it can benefit you highly and can take off in a matter of months or weeks. Just like a flower takes time to blossom similarly, even a unique and memorable business idea can take time to reach masses and gather customers.
Things To Remember When Opening An Etsy Store
There are a few pointers that one needs to look after before opening an Etsy store, such as
Making sure that your product or goods are ready and deliverable.
Making sure you have a well-set up Shop with a clear idea of what, when, and how things are to be done.
Making a reasonable and achievable business plan and sales management.
Never give up in the starting phase and try to keep on going through hardships for at least a couple of months as that’s when actual growth can be seen.
Having too many product listings can actually cause more damage than profit.
It’s better to focus on a few high-quality and trending products.
Make use of SEO, marketing strategies and social media advertising to help the business with that much necessary boost.
Manage your budget for advertising and marketing and it holds power to make a huge crowd interested and willing to get their hands on your product.
Conclusion
Opening an Etsy store can really prove to be a great idea and can bring colossal cash flow if managed and run systematically with discipline. Just as most other digital platforms and e-commerce sites, Etsy functions on audience reach and interaction and therefore one must work on it. Etsy can most definitely prove to be a game-changer if you are looking to sell or buy something that is unique and valuable.
FAQs
What is the store Etsy?
Etsy is an online marketplace where independent artists and crafters can sell their goods.
Is there a monthly fee for an Etsy store?
Etsy store offers 30-day trail. After the 30-day free trial, you’ll be charged a monthly subscription fee of $15.00 USD.
Is Etsy used in India?
Yes, Etsy has been launched in India in 2018.
Is Etsy worth using?
Etsy keeps evolving to be a better platform for both sellers and buyers. It is one of the quickest and easiest ways to get your handmade products online. it is quite worthy to be used as it has low financial risk.
About 15 million freelancers live in India, and they have aided the expansion of startups tremendously. Indian freelancers are increasingly contributing expertise to top-tier organisations as business environments and demands alter, while simultaneously promoting the country’s start-up sector. Nevertheless, freelancing in India is quite a private haven that not only breaks monotony but also provides room for oneâs personal development. Sounds great? We can bet!
Do you feel that your day job is a rather monotonous drudgery with no scope to learn, explore, improve your skills or open doors to new ideas?Well, there you go! The growing freelance culture in India, as well as the stats, both tell the same story. If you have a skill, chances are, you are more likely to survive and thrive better on your own in freelancer service in India than working under someone.
So, here is acomplete guide on how to become a freelancer in India. Letâs take a look,
Going by the popular definition, freelancing is a form of self-employment, wherein an individual works at his or her own accord, independent of any superior authority or organization. A freelancer gets to decide his workâs worth and is paid accordingly, on a per hour, per day or per-project basis. As a freelancer, you seek clients through online sites or networking, get to work from the comfort of your own office or home and have flexible work hours.
As you shift from one project to another, you can pretty much sum up, freelancing brings versatility to your work, introduces you to a variety of genres and experiences, while giving you a chance to lead a wholesome lifestyle, with flexible work schedules and a comfortable work environment.
What are some sought after freelancer jobs in India you ask? Well,b today, Freelancers have specialised skills in Social Media Marketing, Copywriting and Publicity. Some Freelancers are experts in writing content and blog posts while serving the web programming and graphic design needs of a business. Freelancers also deal with Bookkeeping services.
That being said, freelancing requires dedication and putting in the enormous effort since one has to find work on their own, and sometimes might be dealing with multiple clients at the same time.The rising number of freelancers in India shows how fast this is gaining popularity.
Freelancing, on the other hand, allows one to choose their own clients, create and develop their own working style, opt to undertake projects one wishes to work on and conclusively, leads to personal growth and development.
Apart from skill development, freelancing also allows one to have diverse working experiences (since the work is undertaken on a per-project basis), get paid for what they are worth, and have a flexible work schedule, thus proving to be a wondrous opportunity for the Indian youth. Besides, freelancing is a great way of employment for young parents, specially-abled people as well as people who cannot leave their home for any personal reason.
The Indian market today, is ripe for freelancers, with no shortage of either recruiters or workers. As more and more people turn to the freelancing business, it should come as no surprise that todayâs freelancing landscape is a diverse haven accommodating a variety of genres including marketing, publicity, content writing, advertising, technological support (such as web programming), designing, and even bookkeeping.
How To Get In The Freelancing Game
Build A Good Network
So youâre a beginner actively looking for an opportunity to find work. Our first tip would be to commence with building a good network. Start by reaching out to the people in your circle. Tell them what you intend to do and what is your area of expertise.
âItâs the equivalent of doing informational interviews. Youâre just making clear the kind of work youâre doing now and that youâre available to help anyone who might need itâ, says Sara Horowitz, head of the Freelancers Union.
Once you are familiar with the landscape, try expanding your network and making new connections out of your contact list. You can also use social media sites like Facebook, Twitter, Instagram, and LinkedIn to build your network.
Set Strategic Prices
You want to attract clients and not drive them away. Consequently, you might want to earn the amount that is your jobâs worth. The key is to strike the right balance, and evaluating your workâs worth would be step one on the beginner ladder. Start with relatively lower rates when you are still trying to establish yourself. Gradually increase your rates as you gain more and more experienced and recommendations.
One more tip, remember to ask your clients to drop feedback. Your clientsâ feedback helps you to rise higher in performance ratings, on freelancing websites, and land more assignments.
Work Smart Not Hard
Thatâs the key! You might get a thousand pieces of advice on how to land many gigs, but not one on how to âmanageâ too many. As a freelancer, you get to choose which jobs to undertake and which do not. As a beginner, when opportunities finally start knocking on your door, you should keep in mind what projects are worth working for, which are the ones that add to your personal growth and which ones you intend to do just out of the good money offered.
Anyone with right set of skills can become a freelancer.
Sure, you can. You may be an independent worker, looking for a new experience; a homemaker wanting to restart your career; a full-time employee seeking some part-time work to unleash his passion; a job aspirant trying to find work online; a fresh college graduate trying to make some money; an experienced corporate job holder, wanting to explore something new or just someone looking for a home-based job. The list is endless.
As a freelancer one is at liberty to choose the work of his or her calling, working either part-time or full time. It is not a necessity to quit your job either. If you are looking to pursue some fresh opportunities and make some extra cash, freelancing serves as a rather comfortable option. Freelancing in India is growing fast and becoming a new job prospect for people.
The bottom line is if you are prepared to handle the erratic workflow, expertly manage the blurred lines between your work and personal life, and an irregular paycheck sans employer benefits, you are good to go. Ask yourself, is this what you wish to do? Is it worth giving up your job? Are you just doing it for the money? You will know on your own when you would want to quit your job and embark on this journey. And if you are determined enough, you wonât have much problem sailing through.
A client will run off without paying. This happens with most freelancers. Make sure that the chances of this happening are as less as possible. Make it a habit to use contracts.
There will be people in your field who will be willing to work for next to nothing. Donât follow in their footsteps. There are clients out there who prefer quality and are willing to pay for it. The fact that you value your work will also work in your favour as clients will trust you more.
Freelancers also have to face scams of all kinds. There are some projects out there that are just too good to be true and can turn out to be identity thieves. If someone is asking for your documents, make sure that they are authentic and thereâs a good reason behind asking for them.
Try to plan and be willing to work during a scheduled time. Don’t promise to deliver your work in a limited amount of time.
If youâre a busy freelancer then keeping a track of whoâs paid and who’s payment is due is a must. Make sure that you keep a good track of your payments. Itâs really important. There are a bunch of applications available on the Internet that helps you in this respect.
Some clients have a habit of asking for more than what you are supposed to do. Keep a track of your rate and make them pay for the extra hours that you put in.
I know missing deadlines seem like a bad thing to do but itâs inevitable at some point so try not to stress too much about it. But yes, try not to make a habit of it. Nobody likes a slacker.
Creating a proper work-life balance is the key to success. Freelancing allows you to have more time for your personal life yet there are many freelancers out there who struggle to keep the two separate. Make it a habit early on in your career to keep the two apart. Otherwise, the problem will only become bigger with time.
If your freelancing career is related to designing or programming then you might want to keep yourself updated with the latest technologies in the market. In this respect, your life will be like that of a doctorâs life. Studying never stops.
Freelancers also have to face clients who have a habit of calling you whenever they wish to demand updates or make corrections. Make sure that you make boundaries early on. Set up parameters of communications. If they call at inappropriate hours then donât pick up then instead send them a courteous email later on.
Getting bad reviews is normal. You cannot expect everyone to love your work. They may give you a not-so-good rating on the online platform. Try and ask for feedback and how you can make yourself better. Learn from every client.
Benefits Of Freelancing In India
Freelancing in India
Benefits of working as a freelancer.
There was a time when freelance work in India was rather frowned upon. The mindset that dominated the Indian society was that freelancing in India is no better than unemployment and that is it not a â real jobâ but a consolation service that lacks âstabilityâ.
The changing landscape, though, has added a whole other dimension to this mentality. Today, as the stats go, India is only second to the US when it comes to the number of people working as freelancers in the country; a number that reaches up to a staggering 15 million.
Indian freelancers get to work in a variety of sectors, from IT and programming to writing, marketing and designing. Companies, right from startups to well-established corporations, are now reaching out to freelancers to seek their services on various projects. While currently, no government scheme exists to promote this work culture, many online platforms, not only encourage this change but also support and educate the existing freelancer community.
The big advantage of freelancing is that you can set your work hours. No one is there to decide how much you have to work. You can enjoy freedom while working as a freelancer.
Set Your Working Hours
As a freelancer, you get the opportunity to work whenever you want because it’s up to you how much or how little you want to work. In a full-time job, there is always someone to tell you or decide your working hours for you. No matter how much or little you work if you can give the best quality service you will become a successful freelancer. While working as a freelancer you can enjoy your day if you are a night person or you like to work at night. Freedom is priceless.
Choose Your Clients
You can choose the person with and for whom you want to work. While working as a freelancer you get the benefit of working with like-minded people and also you can choose the projects on which you want to work or you are passionate about. In a full-time job, it is next to impossible if you want to change your role. But in freelancing, you have the freedom to do what you love to do.
Travel While Working
As a freelancer, you get the opportunity to travel the world while working. Many people are becoming a freelancer to enjoy their life and travel to different countries. The term people use is “Digital Nomad”, that is someone who travels to various countries and along with that also earns decent money for their living. Being a freelancer means that you can decide the place when and where you want to work.
No Long Commute
This is also a big advantage of freelancing that you can avoid the long commute. This is essential for time management, you can save a lot of time while working as a freelancer. Freelancers work remotely and there is no requirement to commute because your clients may be staying in other countries. If you want to work from home and save your time then freelancing is the best option for you.
Control Your Work Load
We all are human beings and we all have a personal life too. Many times it happens that we get demotivated and procrastinate our work. So as a freelancer you can decide how much workload you want. You can also decide your off-days while working as a freelancer. In a full-time job, you can’t get off days too often because there you are working for someone else. But as a freelancer, you are your boss and you have the authority to decide the quantity of your work. But to earn money you have to work hard in both full-time and freelancing fields.
Conclusion
One thing to keep in mind is that freelancing does not imply independence from your job. Clients are the bosses in the world of freelancing. As a result, you must select your clients carefully. Nonetheless, freelancing will appear to be the finest employment option once you have earned trust and respect for your work.
So, if you want to work as a freelancer in India, now is the time to get started.
As per the Municipal Corporations, every person or business engaged in any kind of trade, business or profession is required to obtain a trade license. So yes it is mandatory for freelancers and bloggers to have one.
How to start a freelance business in India or How can I start freelancing in India?
Steps to how to be a freelancer in India:
Define Your Goals.
Find a Profitable Niche.
Identify Your Target Clients.
Set Strategic Prices for Your Services.
Build a High-Quality Portfolio Website.
Create Examples of What You Can Deliver (on Your Portfolio Site).
Being a SaaS business brings you various channels for marketing your product and services digitally. Around the Internet, there are numerous tips or guidance on how to make your business globally popular and for that, everyone has only one answer- Digital Marketing. Now, talking about digital marketing, various channels help you take your SaaS businesses to the next level, like through social media, SEO, Email Marketing and many others.
With global users of over 4.03 million, email marketing helps the SaaS businesses to reach the maximum target. With these statistics, email marketing is known to have the highest number of users of any other digital marketing channel. In this article, we will be discussing why building an email list is so important and effective for SaaS businesses and most of all, how to build it. So, let’s get started!
Why is building an Email List Important for SaaS Businesses?
Being a SaaS marketer, it’s important for you to have an organized special list of names and email addresses of your target audience and existing customers.
We are well familiar with the functionality of email marketing and with that, several reports are made which clearly states that around 43,000 percent return is guaranteed on investment (ROI) for businesses.
With an email list, subscribers can easily join it from the official website of your businesses and verify their identity. With your best of offerings, audiences get attracted to your business and turn into your paying customers. And when it comes to SaaS Businesses, the email list gets around 10 times higher modifications than any other social media campaign.
In SaaS Businesses, an email list helps in sending numerous emails to everyone from the list regarding online store, blog updates and many others. You can also keep them updated about new offers and discounts by making them subscribe to your newsletter.
We have broadly discussed what an email list is and how important it is for SaaS business. Now, it’s time to understand how to build a solid email list.
For this, you need to create a marketing persona that will represent your ideal customers. Marketing persona helps you find your target audience and strike them right where it hits! The best place for this is social media, now as you find your audience, ask them to provide their email addresses. When you charm your audience in the right manner, they automatically give you their email addresses. And that is a win!
Create a Website
As you gathered your audience, you’d need a place where can be assembled, which is a website. Now, creating a website is pretty tough and must be created with great innovative ideas to charm your audience.
But the plus point with the email list for SaaS business is that you don’t need a huge website to get started. You can just create a landing page that carries your email opt-in form. The audience enters their email addresses in the opt-in form, available on your website.
Email Marketing Service
For better communication with your email list, you need to have an email marketing platform. Email Marketing platform helps you to organise your email list and send emails to the target audience.
On a broader note, the email list will also serve the purpose of drip campaigns, sequencing and many more. Your main focus through the email marketing service is to collect all the email addresses in a very safe and valid manner.
Charm the audience through your Offer
Now, the major goal is to charm the audience with your amazing offers that won’t hold anyone from joining your email list.
Think from the perspective of a customer like how you can be so impressed by a website and its offers that you’ll immediately give your email address. The customer won’t provide their email information unless they are offering a generous exchange.
Make sure you provide what your target audience needs and won’t find elsewhere, and also, free!
Maybe you can provide the customer with access to your report, software or any other valuable thing. This way, your audience will automatically get attached to your website.
It often becomes pretty tough to build up a strong and legitimate email list for your SaaS business. But as you get on with it, it becomes very simple and you get more ideas to promote your business among the audience.
The major thing that you need to focus on with the email list is to opt for a single and strong strategy and function it smoothly. If you stick by your marketing strategy, you’ll automatically see the results by the enhanced number of the email address joining your list.
With this article, we attempted to describe to you all the major steps and requirements for a strong email list. If you follow these steps and understand the importance of an email list for your SaaS business, you’ll collect a great number of email addresses for your list.
FAQ
Why building an email list is important?
Building an email list is the best way to build a relationship with your potential customers.
How to build an email list?
Understand you audience, Create a Website, and Automate your emails.
Why should a SaaS company have a mailing list?
In SaaS Businesses, an email list helps in sending numerous emails to everyone from the list regarding online store, blog updates and many others.s
Weblog, popularly known as Blog, was initially used as an online journal in 1994. Later, it got evolved into a space where information related to personal and business grounds started flowing through. Since then, the world of blogging has got enormous reach, popularity and success. There are more than 570 million blogs in the web today. This rapid growth of blogs, then started bringing commercial benefits to them. Businesses were eager on placing their ads on successful blogs to reach a wider customer base, and as a result, the concept of Affiliate Marketing was born.
Affiliate Marketing is a concept where, a company willing to generate more customers, decides to promote their product through affiliates. These affiliates publish the ads on their websites, and, when a customer buys the product through that link (a unique code will be generated for every ad link to identify which affiliate succeeded in acquiring the customer), the company will reward the affiliate with a percentage of commission. The rate of commission varies from markets and industries and the average commission ranges between 5% to 30%.
In this article, weâll see some of the best affiliate programs, that proves to be beneficial for bloggers.
How Affiliate Marketing Works
An advertiser has a product and the advertiser wants to sell. Advertisers agree to give you a commission from each sale if the buyer is coming from your site.
Advertisers give you a unique link that tracks your affiliate code. That way, the advertiser knows when a buyer used your link to make a purchase.
You include your affiliate link on your site. You can do this directly in the content or through banner ads. If a reader clicks on your unique link and buys the product you have recommended, you earn a percentage of what she purchased.
Some of the best affiliate programs for bloggers are listed below.
Adobe Affiliate Program
Adobe Affiliate Program – affiliate programs for bloggers
Adobe Affiliate Program is one of the attractive ones available in the market. Adobe is an American Software company that is known for its creative software and multimedia tools. They took the lead in revolutionizing the world from paper-to-digital transformation, through their invention of PDF. Their consistent innovations and quality services helped them earn a huge customer base.
Joining their affiliate program, you get to promote Adobe Creative Cloud, Adobe Document Cloud and Adobe Stock and earn a good commission on them. The best deals offered by them are:
Pros
Commission for Adobe Creative and Document cloud is 85% of first month in Monthly subscription plan and 8.33% of first yearâs subscription.
Adobe Stock offers commission of $72 from its monthly subscription.
Youâll receive exclusive promotions and incentives.
Regular updates on new product launches.
The duration of cookies is 30 days.
Cons
Adobe stock and documents are available only in few selected countries.
ShareASale
ShareASale – affiliate programs for bloggers
ShareASale is itself an affiliate network that has over 2500 valuable merchants with their products and services. They allow you to select from available merchants and promote their products on your site. With their large merchant base and products piling up regularly, it is always easier to find a product for you to promote.
Pros
It has the best user interface that is easy and simple to navigate.
They have a quick payout system.
They give a minimum pay of $50. This minimum pay can be further raised up to $1000.
Cons
Their website is quite outdated and their links causes glitches while working with WordPress.
Amazon Associates- affiliate programs for bloggers
Amazon is one of the biggest e-commerce platforms in the world with a wide and diverse range of products being sold. Their affiliate program has more or less the same age of Blog. With their widespread branches across globe and huge customer base, they stand to be a popular affiliate partner for bloggers. By choosing the appropriate product to promote, that suits your customers, you can hit a jackpot.
Pros
If a customer purchases a different product, other than that of what you have promoted, through your link, Amazon still pays you a commission.
Cookies stay alive for 90 days, if a customer visits through your link and adds the product to cart.
Cons
If the customer fails to add the product to cart and move on without purchasing, cookies will forget you in 24 hours.
Considering other affiliates of this size, Amazon offers the lowest commission rate which doesnât go beyond 10%.
GoDaddy
GoDaddy- affiliate programs for bloggers
GoDaddy has grown to be the largest domain registrar worldwide with more than 20 million customers. They manage their affiliate marketing network through their partners Commission Junction (CJ Affiliate). They offer a commission of 10% to 15% and payout $25 per repeat customer and $100 per new customer.
Pros
GoDaddy offers an extended Cookie duration of 45 days.
You have various choices to choose for promotion as they offer multiple services.
ConvertKit is an e-mail marketing tool that helps you simplify your workload by taking care of your customers. Their friendly interface and automation tool makes this simpler. They pay 30% commission to their affiliates for every sale they make and ConvertKit is one of the best of recurring affiliate programs available in market.
Pros
They offer the highest commission rate in this field of business (30%).
They have the best Cookie duration of 60 days.
Cons
They lack pace in both processing applications and in paying affiliates. They take few weeks to roll-out the commission.
Bluehost
Bluehost – affiliate programs for bloggers
Since their formation in 2003, theyâve grown to be the largest web hosting company in the world. Bluehost offers one of the highest payouts for its affiliates and has dispersed more than $5 million in commission the previous year alone. They provide various services for free namely, registering Domain Name and issuing SSL Certificates.
Pros
They are one of the highest paying affiliate programs. They pay $65 and it increases with the increase in signups.
They have an excellent storage and bandwidth that allows you to smoothly handle your traffics.
Cons
They take 45 to 60 days to process the payment.
Entry level package lacks many facilities and services compared to their other plans.
Cloudways
Cloudways- affiliate programs for bloggers
Cloudways has partnered with various reputed service providers like Google Cloud, Amazon Web Services, Microsoft, Linode and Digital Ocean to run the Cloud Hosting Platform. Even without much technical skill, customers can run their sites comfortably. Their affiliate program offers a huge commission for affiliates in two schemes:
Slab Payment â By choosing this, affiliates get paid a fixed slab rate for every customer. This rate increases with the customers.
Hybrid Payment â Offers $30 per sale + 7% life time commission.
Pros
They have the longest Cookie lifetime of 90 days.
They provide a 24/7 customer support and provide dedicated affiliate managers.
Cons
⢠Payment will be processed only if the commission payable reaches the threshold of $250.
QuickBooks
QuickBooks- affiliate programs for bloggers
QuickBooks is an accounting software company that mainly concentrates on small businesses, accountants and service providers. It has a simple and easy to use software that helps you run your business effectively. QuickBooks is a well reputed company with over 4.4 million customers. Their services can be availed through any medium like PC, Mobile phones, tab, etc. Their commission payout ranges upto 10% which is paid through Cheques and a Cookie duration of 45 days.
Pros
They have an excellent support service for customers.
Commission will be paid for your own purchase as well.
Cons
They are available only in United States.
Payment is made only after $50 threshold is reached every time.
Shopify is an e-commerce company that provides a platform for users to set an online store to sell their goods and services. Shopify offer an enormous number of tools and facilities for users to set-up and manage their business efficiently. Similarly, their affiliate program offers upto 200% commission to affiliates, who promotes their products, which is huge. Cookies stay alive for 30 days.
Pros
You can earn $58 for every sign-up using your link in paid plan and $2000 for Plus plans.
They give a good support and their good reputation brings high potential sale.
You may not have heard about PicMonkey, but they offer a great deal for affiliates. PicMonkey is a photo editing and designing tool that helps users to create and edit photos for social posts. They have tools that perform basic cropping to high-end photo enhancing. Here are some of their pros and cons:
Pros
If a customer purchases any subscription plan in PicMonkey using your referral, you earn 50% commission on every sale. It doesnât end there.
You earn a recurring commission of 25% for every purchase made by that same customer in the future.
Cons
⢠Your referral link will be valid only for 30 days and hence, if your customer didnât purchase within that stipulated time, youâll receive no commission.
Conclusion
The online era has only encouraged Blogging. With their add-on financial income through affiliate marketing, it is only going to boost the number of people turning bloggers. By adding fuel to this growing trend, businesses have poured millions of dollars into Affiliate Marketing, thus becoming a motivator to new bloggers.
The above mentioned 10 affiliate programs have proven promising incomes to affiliates. I hope you to give it a try and benefit from them.
FAQs
Do bloggers use affiliate programs?
An affiliate marketing programs is one of the best ways for bloggers to monetize their content and earn a living promoting products they believe in.
Which Affiliate Programs is the best for Bloggers?
Some of the best affiliate programs for bloggers are:
Adobe Affiliate Program
ShareASale
Amazon Associates
GoDaddy
ConvertKit
Bluehost
Cloudways
QuickBooks
Shopify
PicMonkey
What is affiliate marketing used for?
Affiliate marketing is an online sales practice to let a product owner increase sales by allowing others targeting the affiliates to earn a commission by recommending the product to others.
The opportunity for digital transformation for organizations remains a constant presence that is becoming a prerequisite to success. According to the latest IDG State of Digital Business Transformation report, which monitors the state of digitalization in businesses, over 44% of organizations have already put going digital at the forefront of their decision-making processes, operations, and end-user engagement.
To be competitive, viable, and profitable in an increasingly digitalized environment, today’s businesses are focusing on digital transformation.
While technology is often connected with digitalisation, it is merely one of the levers that propel the company ahead. The holy trinity of people, process, and technology remains the foundation for successful transformation, but these skills have been reinterpreted for the digital ecosystem.
Success will be determined by getting people, process, technology, and data right, regardless of the urge to transform, pull or push. These four forces facilitate transformation, but they also have the potential to sabotage it. This is how you can make digital transformation work for you.
Below are some key drivers that push businesses to undergo digital transformation.
Survival
Advances in digital technology have taken the economy and the business field by storm. The latest technology, New software, enhanced equipment, and better processes emerge overnight, which could make or break a company if it does not get on board and ride the waves of change.
The effects of these advancements mean more significant innovation, more opportunities, and heightened efficiency for the business. However, without digital transformation, these benefits remain an unreachable goal. Companies are faced with a choice: to sink or swim.
Drivers of Digital Transformation
Customer Expectations
Almost anything and everything can now be accessed with a click of a button. Boundaries such as location are no longer an obstacle for someone from Asia who wants to order merchandise from North America. Furthermore, what used to be months for the item to be shipped has been shortened to one or two weeks. This increase in convenience gave companies like Amazon the upper hand in the industry. Today, when someone purchases anything online, he or she expects a shortened shipping period because of the standards established by the big players.
On the business side, companies are forced to continuously improve their processes by leveraging digital tools to give their customers the best experience possible. It also through digital means that a company could reach out to its end-users to obtain valuable information and feedback.
Need For Speed
CIO of the InterContinental Hotel Group, Eric Pearson, noted that there had been changes in the industry wherein it is no longer about the âbig beating the smallâ but the âfast beating the slow.â Technological advancements will continue to emerge â itâs up to the company whether to adapt and transform or to wait and potentially lose to those who were quick to act.
Role of AI
Artificial Intelligence is another key driver that pushes businesses toward digital transformation. Beyond self-thinking robots, AI in the business context refers to practical systems that automate tasks once governed by humans. AI is comprised of the following core ideas:
Comprehension â The ability of a system to discern and analyze data and transform it into valuable information.
Sensing â Components that collect text, voice, image, or other forms of input from systems.
Analysis â Components that implement algorithms or a set of rules on problem-solving capabilities.
Guidance â The ability of a component to request human assistance, verification, or approval.
Action â A component that could âact on its ownâ without the efforts of a human, such as paying a bill online or submitting reports to a company portal.
The Emergence of Infrastructure Automation Software
With the spotlight focused on digital transformation, a niche was created, and companies that could provide a smoother transition to digitalization emerged. These companies develop software catered to the requirements of an organization that streamline the entire process. Because time is of the essence for businesses and the ability to adopt digitalization in the shortest period provides a competitive advantage, enterprises utilize infrastructure automation software.
The road to digitalization is a fast-paced and volatile journey. Fortunately for businesses, there are many tools available that could make the adventure more feasible and worthwhile.
Conclusion
For today’s business, digital transformation is the most crucial potential. It’s not so much about having a choice as it is about knowing how to handle it. While all three traditional change levers – people, process, and technology â must all play a part, it is without a doubt data that distinguishes today’s urgency and opportunity.
Businesses that were fast to provide a digital face to their end customers are still failing to reflect that strategy in the middle and back end of their operations. Nonetheless, it is from there that true change emerges. The client-centricity that determines success will be driven by collecting data about everything and feeding it back into increasingly automated solutions. The possibilities are limitless.
FAQs
What are digital business drivers?
Survival, Customer Expectations, Role of AI, etc.
What is digital transformation? or What is meant by digital transformation?
Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements.
What is digital transformation examples?
AI-powered chatbots that answer simple customer inquiries serve as a welcoming presence on your website, reducing the time customers have to wait to reach an agent.
What is the purpose of digital transformation?
Digital transformation involves optimizing processes and making workflows faster, easier, and more efficient because instead of spending hours processing paperwork, you can create digital workflows which increase efficiency and allow employees to focus on other activities.
I googled what are some taboos in India, the first result I got were these:
Alcohol
Divorce
Sex
Menstruation (Periods)
LGBTQ
Women Smokers
The Left hand
Mental Health
Affection in Public
So, you see everything that is considered normal in the world is taboo in India. This is weird to one side and depressing as its gets on the other side. How can sex be seen as a taboo in the second most populous country in the world ? This is a deep rooted issue. All the above mentioned taboos are rooted to the old traditional/conventional mindset that is born out of past traditions and laid by foundation of ignorance. The better thing is Generation Z (1990s-2010s) is the new generation that is for the first time trying to get out of this rotten thought process and change it for the better. Change is happening but at what pace ? Slow pace. Good thing is that slow growth is also growth.
This is the face of Indian society, that is slowly changing and progressing. Anything associated with the aforementioned taboos are also seen with raised eyebrows. If you think of a business dealing with services around this domain, they also face the stigma. How do they over come this and market their products to scale the revenue?
Marketing The Products That no-one Talks About (MARKETING THE UNSPEAKABLE)
New York City’s Metropolitan Transit Authority wouldnât run their ads on subways, but female hygiene product maker âTHINKXâ kept trying. The advertisement, which showed a half grapefruit with the tagline âUnderwear for Women With Periods,â derogatory and suggestive, triggered some people,. However resistance only made their marketing campaign stronger.
As hype accumulated around the ads and ruffled some officialâs feathers, THINX replied with creativity. The new ad copy came out with a tagline : âFor People With Periodsâ and featured a trans man using their product. Marketing of unmentionable items like these will raise some eyebrows, there will always be some people who will oppose such campaigns that focus on things they find difficult to talk about.
Some common marketing tacts for Marketing Taboo Products:
1. Honesty is still the best policy
We all know that itâs just periods, mensuration. Some guy from the marketing department has to take the risk and just say it unfiltered and straightforward. Imagine a brand offering new and unique solution to solve real world issues. Then honest presentation of these eyebrow-raising realities can actually pay off. This Honesty can furthermore be used to amplify what the brand has to offer.
2. Become the industry expert. (Spreading Awareness)
Brands spreading awareness – Via Manforce
One interesting thought is that, Any product around this domain is a massive untapped opportunity. Quite literally. Taboo considered products havenât really reached their full potential due to a bad reputation. Starting a business in this sector can be immensely profitable if you do the right steps. The brand has to be careful in handling their identity. They have to establish an image of an expert in the domain in which the brand operates. So, they got to be a real expert. That is the only way people are gonna believe them. Turn the downside of unmentionable products in your favour. If people arenât literate about the issue, teach them. Telling them the importance of a good personal hygiene would work. Educating the market will lift the brand to a level where people can start trusting the products. So we see a brand can actually turn the tide in their favour if it is known as an industry expert.
3. Bring Humour to the table.
âIf you want to tell people the truth, make them laugh, otherwise they’ll kill you.â – George Bernard Shaw
The above mentioned quote is so apt in this point of reference. Most people donât really know the power of humour or even if they do, they tend to underestimate it. Humour is one of the best bullet in your belt if you are a businesses who is trying to cover any thing controversial. Moreover one should know that it is not always the best strategy to work with. If approached thoughtfully, it can do wonders. No doubt in that but one has to comprehend that not everything is funny.
Out of Ideas? Try to tickle the Funny Bone
Example – With campaign names such as
âBeing A Party Pooper Doesnât Have to Stinkâ,
âMake Your Dingleberries Smell Like Jingleberriesâ
and owning the hashtag #GirlsDoPoop, Poo-Pourri (Toilet spray) has effectively sparked conversation around a very intimate action and opened up a dialogue around it.
Poo-Pourri commercial with humour.
Australian sustainable toilet paper brand ‘Who Gives A Crap‘ also uses humour to their advantage. With a slogan like âNice bumâ â and even a rather cheeky brand name â Who Gives A Crap makes emptying your bowels a topic of conversation in a light-hearted and very non-awkward way. – A Medium Article said.
Brands have to be nimble with the market type in this segment of products. Especially when they are trying to operate and deepen their roots in the fiery land of Hindustan. India is a special place, A truly incredible market will all colours. Brands are trying to be dynamic with the thought processes of Indians,
Manforce advertisement following the recent events.
For example – Reckittâs Durex has launched its first-ever product innovation for the Indian market, thin flavoured condoms.
Among all condoms revenues, flavoured condoms are the most famous. So the company decided to come up with a new product, Specifically for the Indian market. The hype around it can be witnessed if you take a look on the social media. Top Influencers are talking about the new Durex champaign that entails the tagline âEnd Bedroom distancingâ. Watching the current scenario of pandemic and the pandemic induced Social Distancing norms, This tagline is so apt and relatable to the target market of the brand. They are hoping to expand to tier two and tier three with this new product.
Durex IG post about petrol price spike.
One look at the Instagram page of durex and you will notice easily that they are talking about everything in the now, relating it to sexual pleasures. They are doing it very casually, because it is a normal thing. They are using humour whenever it is accurate to do so and sometimes raising awareness some sex related issues or STDs etc. These are the previously mentioned characteristics that we discussed and are a good method to follow to establish a company as a brand. All these marketing techniques enhance the companyâs perception in peopleâs mind.
So brands are revitalising unspeakable products via –
They are Catching public attention
They are trying to wake up strong emotions in the masses
Arousing responsibility among citizens
Generating Word of mouth through controversial marketing
Conclusion
Things are changing, Be it in a slow pace but we know that they are changing for the better. Taboos that have no bases will be neutralised by generation Z. Sooner or Later. As the literacy graph move upwards, these taboos will cease to exist but until that happens, The people who are truly the saviours for brands dealing in this market segment are literate and modern. If brands are able to tap the right sentiments among old as well as the new generation, they will not only win trust but they will set up the foundation stone for new thoughts to prosper. Thus, New possibilities will emerge.
FAQs
What are considered taboos for doing business in India?
Some taboos considered in India are:
Alcohol
Divorce
Sex
Menstruation (Periods)
LGBTQ
Women Smokers
The Left hand
Mental Health
Affection in Public
Is influencer marketing effective for marketing Taboo products?
Yes, Influencer marketing is quite effective for marketing taboo products as well.
The electronics business is becoming one of the most demanded business ideas in today’s digital world. As the electronic store is increased years by year everything becomes digital. Also, various brands create a need for start an electronic store business to access all the brands from one roof. The big electronic company can’t open a store in every location. Here comes the electronic store. Even if there is one store per city then also it is difficult for the people. You being a second or third-tier will act as a distributor for these electronic items.
The amounts of profit depend on many factors:
Business size
Demand
Products sold
Mediators in selling
The cost price of the product.
So starting an electronic store in this digital world will create rapid growth in the market. Also, many electronic stores in the marketâs why there will be a lot of competition you have to stand out from it. Here we will discuss in brief how you start an electronic store business.
Here are some of the steps to keep in mind while starting an electronic store business.
Step 1. Research your Area
Consumer Electronics market trends
You need to do some research before starting the business. Do some competitive analysis. Create a plan to differentiate your offering. Try to make networking related to your business. Before you waste time on the advertising of your electronic store try to analyze the market. If your locality is already full of such a store you have to think about the side of town. And keep in mind one of the most important things is that you have to learn that the other electronic shop’s persons how they behave with the customers because only the customers will increase or decrease the profit of your business.
Step 2. Partnership With Corporates
Teaming up with other businesses can result in a huge success for your business also with the business with whom you are a partner. When you have done right everything it brings many things like additional exposure and revenue for both the business and most importantly becomes happy with more customers and sales. You should also think about the nature of your agreement. How will the partnership work and whatâs your ideal outcome? It is a good idea to test the partnership first before getting finally commitment.
When you and your business partner have different strengths, you will double the profit of your startup team. Succeeding as business partners doesnât require having run a business together or even having worked together before. You can organize a partnership as a general partnership, limited partnership, or limited liability partnership. For your partnership to work both of you must feel comfortable openly sharing your opinions and make a detailed plan of how you increase your profits.
Regardless of the kind of business you are starting, a business plan is used as an organization tool a guide on how to move forward. A business plan is the overall summary of your business. Briefly describe what you sell and who you sell it to. If you donât have products then plan how you plan your product and how you will connect with suppliers. Also, you must include a company overview of the business plan. Your next step is to perform an in-depth market analysis of the rest electronic store. You have to focus on many things some important aspects are listed below:
Executive Summary
Products
Management
Objectives
Mission
Key to success
Company summary
Company ownership
Start-up summary
Market analysis summary
Market segmentation
Commercial sales
Target market segment strategy
Industry analysis
Competition
Buying patterns
Step 4. Registration of the Business
A vital component of any type of store is obtaining the requisite permits and licenses. Both the state and the government have specific regulations that you must satisfy before opening the store. As a retailer, you may also need special permits for selling particular products.
Some tips:
Contact your state revenue agency to get the required registration materials and instructions. You must register your store name. Each business acquires a state tax ID number for many processes.
Purchase the required licenses from your local government licensing department.
Contact your product supplier directly to register as a preferential retailer.
Step 5. Location of the Electronics Store
electronic items for electronic store
The best location for opening a store is the visibility, affordability, and lease terms you can live with. There are three phases of changing the location for opening your store is a selection of a city, choice of an area of location within a city, and identification of a specific site. Besides, you should look at neighborhood traffic generators, such as other retailers that draw people to the area, industrial or office parks, schools, colleges, and hospital complexes.
In choosing a city, investigate these main factors:
Size of the cityâs trading area
Population and population trends
Total purchasing power and who has it
Total retail trade potential for different lines of trade
If your customer some defects in electronic items they will move to another store. As there will be large purchases it is important to protect your investment by understanding the best electronic storage methods for the long term without any damaging them. Understanding electronics storage solutions best practices like planning and keeping all the components together will help protect your items in storage. Understanding electronics storage involves also having the proper electronics storage solutions, like moving and packing supplies, readily available.
Some tips how to store electronics:
Keep electronics towards the back for extra protection
Check electronics for insertable materials
No original box then wrap electronics in anti-static foam
Create a list of all items inside of electronic box
Store all electronics in a climate controlled storage unit
Step 7. Advertising Electronics Store
The competition between electronic stores is very high everywhere due to the fact there are a lot of businesses of this kind and another reason is the products that they sell are in high demand. Opening a store does not ensure that customers will always come to your shop. You have to advertise your store.
Put the top tier products on display
You have seen that many electronics store are displaying their products. The reason is it will attract customerâs attention and make them come in. This is the best way to promote some of your best products being to put them on display where everyone can see them.
Hold contests and win free electronics
People love the most is getting products for free. You have to conduct contests where customers can have some fun and won great prizes as well as to make them come to your store more often and to spread the word about your store.
Offer promotions and bring more customers
As soon as people heard about the promotion word they will move to your store and purchase products and the most interesting part about this when one person hears this the told to another person and immediately throughout the entire area where your store is located. To make it more exciting you may also include offer packs.
Promote your business on TV
It is the most trending and rapid way to advertise anything on local TV channels. It might cost a little bit but the profits you gain is very much.
Finding and recruiting top talent is always a priority for all retailers. Theyâre important positions for any retail business. By this, you can sell more products. The qualities you must see when hiring  employees for your store:
Willing and eager to learn
Patient
Comfortable with people
Competitive
Team-oriented
Emphatic
The employees you hired from them based on talents and qualities you can give the below positions to running your store smoothly and customers not face any problems.
Floor manager
Sales representatives
Stock manager
Cashier
Supervisors
Promotional heads
Step 9. Insurance
A business insurance is like a safety belt which offers financial protection to the business from various risks. Electronics store insurances are one that holds in a number of types. Some of the insurances offered for an electronics store are:
Yes, electronics business is quite profitable. There is speedy advancement in the technologies and the electronics sector is upgrading. So, electronics items has a huge demand. It makes starting an electronics business quite profitable idea.
Which are electronic items to sell in an electronic store?
For any business to grow, certain marketing strategies are required. These strategies when combined help in the promotion of the business. Among these, the most important strategy for any business is to gather more and more customers and expand their business on a larger scale.
However, sometimes businesses fail or face major losses during their business hours. And that’s why it’s very important to know what are the right steps and strategies that can help you in the promotion of your business, especially in the year 2021 when there is abundant competition in the market. And that’s what we’ll be discussing in this article!
When we look at the old data and planning’s, the advertising and promotions of any business were done through a brochure, flyer, advertisements in a local newspaper or postcard. But these required some extra budgets which always hurt the businessmen.
But with the evolving technology, today, there are numerous ways to advertise and promote any business, whether it’s small, medium or big.
In this article, we will discuss the top effective ways to promote and market your business in 2021. So, let’s get started!
One of the most effective ways to promote any business is through Google Ads which is broadly referred to as Pay Per Click. Google is widely known as the advertising platform as around 85% of its total revenue comes from the Google Ads platform. Google is expanding with great numbers and has had an uprising graph for many years.
Pay Per Click is very beneficial and the most amazing part on advertising on Google is you have to pay only when someone clicks your ads. You can set the cost according to you and can organise many niche campaigns based on the interest of buyers. Pay Per Click is an amazing as well as affordable marketing strategy that attracts a huge audience.
In order to promote any business, you need to focus on the right people and getting your offers in front of these. Joint Ventures are the best way to achieve that! Through this, you can easily gather the existing audiences that surely match your standard market.
Joint Venture can be elaborated as partnering with the non-competing companies who have the same target audience as yours. Joint Ventures also helps in creating brand recognition and sales. You just need to find the appropriate service which can add value to your customers more promptly and also, helps them.
Social Media Influencers
In today’s time, Influencers have become an important marketing strategy for many businesses. And marketing through people with tons of fan following is always a win. With Influencers, you can build a strong uprising position in the market and enhance brand recognition among the audiences.
These Influencers are effective and charge per post based on their followers count. But this always brings you benefits on a larger scale. That’s why investing in these Influencers can bring you great results.
Email Marketing
Email Marketing
Email Marketing is counted in the section of broader marketing. As it helps you reach the audience in a planned and effective manner. Email marketing should be must in your marketing strategy.
However, the percentage of opening emails have dropped majorly but still, when a productive mail is sent to the consumer, there are fair chances they will get ahead with it.
Also, Email Marketing helps in making your product and services of the utmost choice for the audience. Also, Email Marketing helps in making your product and services of the utmost choice for the audience. Zomato and Swiggy are the few brands that effectively employ email marketing to market their brand. You can also use email marketing automation tools to automate your emails.
Social Media Advertising
Social media has become an integral part of our day to day life and for businesses, it’s a great place to promote their business. Today, every social media platform provides a service for businesses to advertise their products and services. And because of this, the audience has become habitual of seeing ads on their social media.
Ever since Facebook launched its “Facebook lead Ads” tool, businesses have become more effective in reaching their target audience. Through Social Media Advertising, you can spread awareness of your brand as well as promote your business, effectively. You can also promote your business using Instagram, Pinterest or LinkedIn ads.
Video Marketing
A study has concluded that around 80% of the people between the age group of 18 to 49 years old prefer video content on platforms like YouTube. This clearly states that YouTube is the biggest and most popular video platform to advertise your product.
With these statistics, it’s likely to say that advertising through video content is one of the best ways to effectively promote your business. This brings out more customer engagement in your business.
What you can do is create a YouTube channel based on your company and upload engaging video content. Videos hold the power to enlighten, promote and maintain a connection with the existing customers as well as creating new connections with audiences.
For a very long time, Print Media Advertising has been nurturing and promoting businesses. And today also, this is counted among one of the effective marketing strategies. However, the number of audiences may have dropped in Print Media Advertising but still, it’s a great way to reach out to the conventional portion of audiences. Print Media Advertising and direct mail, two are counted in the list of most powerful and effective marketing strategies for any business.
Conclusion
In order to survive in this competitive marketplace, businesses need to have well-planned marketing or promoting strategies. Business promotion is more of a necessity for any business, as it encourages them to be distinct and charm their customers. And that’s what we attempted to describe in this article.
Even during the pandemic, businesses made their way through online channels. And now, the audience has become so habitual of these that they always seek more services and products ads on the internet.
Stay tuned for more such articles!
FAQ
How to promote your business in 2021?
Paid traffic from Facebook, YouTube ads, Google ads, Pinterest ads, Instagram ads are some of the ways to promote your business in 2021.
How to advertise for free?
Actively promote your brand on social media, Start a blog, and Press releases are some of the great ways to advertise your brand for free.
Are Google Ads Free?
You only have to pay for Google Ads when someone clicks on your ad.
Alan Joseph
