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Tag: 📖 Learning

  • Grow Your Entrepreneurial Skill Set With an Online Short Course

    For more than a decade, GetSmarter, a 2U, Inc. brand, has partnered with the world’s leading universities and institutions to design, develop, and deliver premium online short courses with a focus on learning gain.

    If you’re an entrepreneur – or someone who aspires to be – GetSmarter’s portfolio of strategy, finance, and leadership courses can give you the edge. Learn from leading experts and faculty operating at the cutting edge of business, and build a university-verified skill set to stay competitive and confident in the fast-paced world of startups.

    GetSmarter’s flexible approach to cohort-based learning is fully tailored to accommodate the lifestyle of the busy entrepreneur and high-touch, personalized support is always on hand to assist you throughout your journey.






    Explore GetSmarter Courses


    Here are just three industry-leading online courses that may be of particular interest to you:  

    Do well by doing good

    On the Social Entrepreneurship online certificate course from the London School of Economics and Political Science (LSE), you’ll develop the skills to drive positive change, drawing insights from one of the world’s leading social science universities.

    Whether you’re an entrepreneur looking to launch a socially conscious organization – or an executive, policymaker, or philanthropist wanting to support one – this course will equip you with the knowledge to make a real impact.

    Over the course of eight weeks, you’ll:

    • Gain an understanding of the key organizational factors to consider when founding and developing a social enterprise
    • Explore what a social issue is and how to solve to it, and examine ways to measure the social impact and value your organization creates
    • Create a thorough business plan to guide the development of your social entrepreneurship project
    • Enhance your understanding of the need for greater social consciousness across government, business, and civil society
    • Work towards an official certificate of competence from LSE, providing validation of your newly acquired skills

    Build on solid foundations

    In the Entrepreneurship in Architecture, Planning, and Real Estate online short course, from the MIT School of Architecture and Planning (SA+P), you’ll learn to generate profit with purpose by addressing urban problems.

    Whether you’re an entrepreneur new to working in the built environment, or someone familiar with this space who’d like to explore the value in the market, this program will equip you with the skills to thrive.

    Over the course of eight weeks, you’ll:

    • Build a comprehensive understanding of the concepts and processes involved in establishing a venture in the built environment
    • Develop an entrepreneurial tool kit to unearth commercially viable, design-based solutions to challenges in your context
    • Craft a one-year action plan with guidance from industry leaders to help launch your entrepreneurship venture in the real world
    • Gain personalized insights on your proposed concept from the subject matter experts at MITdesignX, the venture accelerator of MIT SA+P
    • Work towards an official MIT SA+P certificate, offering validation of your newfound knowledge

    Nothing ventured, nothing gained

    On the Oxford Entrepreneurship: Venture Finance Programme, you’ll gain a holistic understanding of how startups are financed, from the perspective of both an entrepreneur and an investor.

    If you’re in the process of planning a new business venture – or interested in investing in one – this may be the programme for you. Please note: some basic financial knowledge and business acumen is recommended.

    Over the course of eight weeks, you’ll:

    • Develop an in-depth understanding of how ventures are financed and the types of investments available from various perspectives
    • Learn how to navigate the entire funding process, from preparing and presenting a fundraising pitch deck to the final exit strategy
    • Build practical skills for calculating and analyzing the financial projections of a venture to determine whether it’s a sound investment
    • Gain guidance from leading faculty, and an opportunity to network with a global cohort of like-minded entrepreneurs, investors, and venture capitalists
    • Work towards an official certificate of attendance from Saïd Business School, University of Oxford and, on successful completion of the course, gain access to the official Oxford Executive Education Alumni group on LinkedIn  

    For entrepreneurs across focus areas and experience levels, lifelong learning has become non-negotiable. Equip yourself to stay ahead of the curve and sharpen your competitive edge with an online short course.

  • Top Beginner Video Editing Tips and Tricks To Speed up your Editing Process

    Video Editing has always been a fun and exploring work. People demand effective videos and presentations to captivate themselves with their features. And that’s why editors often search for ways and tactics through which their video could become more approaching. But when you could enjoy the convenience of hacks and tricks, what else do you need?

    Tricks or hacks subtly improvise your whole video tone and the notion of the video. But in order to go with those hacks, you need to focus on the style and content manner of your video. Your video needs to be effective and carry the potential to bewitch a person’s mind. And above all, it must have a positive approach, then only your video would reach dozens of minds.

    Once you get straight with these, you need to be well-acquainted with the hacks that you may use. Then, after learning these, you can positively use these hacks in your video effectively. And that’s what we are discussing today. In this article, we have presented the top video editing hacks that you can use effectively in your video. So, let’s gets started!

    Use Online Video Editors
    Control + Drag
    Through Dynamic Training
    The 321 Rule
    Cut Moves
    Re-framing the footage
    FAQ

    Use Online Video Editors

    If you travel often, there comes a time when you need to use other systems to edit your video urgently. Using online video editing programs will help you to work from anywhere and on any compatible device. With online video editing tools, you can edit video online and won’t have to worry about losing your progress.

    Control + Drag

    Looking for an effective time-saver hack, Control + Drag is your wand! Just press Control + Drag keys on your keyboard in order to move whole clips as per the timeline. It’s always a consideration by the video editors as it saves a great amount of time for them. This shortcut helps you apply the various audio tracks and transitions to all the selected clips, simultaneously.

    This Control + Drag is mainly used when the clients ask for dozens of changes in one go and you need to submit them immediately.                          

    Through Dynamic Training

    Dynamic Training is one of the most effective video editing hacks that help you trim the clips part by part, without disturbing the video timeline. This is mainly used when you did the editing of the first clip urgently and now, when you jump back to the second clip, it remains the same as when you left it. Because with dynamic training other clips don’t get affected.

    After selecting the trim portion, press “T” and >Left arrow. Through this, the trim portion can be moved left or right without disturbing the other clips.

    The 321 Rule

    For any video editor, it’s essential to follow the practice rule of 321. This doesn’t come under the category of hacks but, it’s very important to safeguard your project. This 321 rule signifies, there must be at least three copies present of the project as a backup. Then, these should be kept safe at two different places and one among those places should be distant from the general other locations. This way if by any accident, you delete the project file, you’ll have the copies to back it up and save all the time and effort it may require in the re-work.

    Cut Moves

    It is very important for an editor to know the cut moves to avoid jarring. That’s why they often search for alternatives or have a brief knowledge of cut moves. Usually, it happens when two cameras are set up and they both capture the scene twice. While cutting it, it looks more jarring and spoils the video. So, it is often advised that the cut should always be made midway during an action. Like, cut the video when any sort of action is being performed so that when you make the cut the viewer wouldn’t mind it and focus on the action instead.

    Re-framing the footage

    Today, with cameras shooting with an extreme level of resolution, editors have come across the reforming option or rather say, pushing or pulling of the footage in order to formulate intriguing effects. You can always try a general push-in an intensive scene or you can either position the subject of the video to the centre for hiding their eye-line.

    Through the downscaling of the high-resolution shooting, you can get two shouts out at once. One of the main things to keep in mind for doing downscaling is to avoid moving it beyond 110%. Because if you try to stretch longer, the pixel may affect the footage deeply and then, repositioning the clip becomes totally out of place.

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    Conclusion

    In conclusion, we can say that, for creating an engaging and professional video, the editors need to go through all the tactics and approaches. Presenting your video effectively requires a great amount of time as well as work and for that purpose, hacks and tricks are preferred everywhere. These hacks will benefit you in a great manner and help you save time. So you concentrate on the video more rather than becoming tired of all the processing.

    Apart from these tricks and hacks, there are various tools as well that help you in achieving the desired results. But with hacks, you need to have a brief knowledge and then only, use them in your project.

    FAQ

    What editing programs do YouTubers use?

    Many popular YouTubers use iMovie, Final Cut Pro, and Adobe Premiere Pro CC to edit their videos.

    What makes video editing faster?

    The hard drive is an important part of video editing so while choosing your hard drive, make sure the rotation speed of the drive is as quick as possible. You can also opt for Solid-State Drives (SSDs).

    How can I speed up video editing?

    Use keyboard shortcuts, Save the Audio Mix for Last and upgrade your hardware.

  • How To Apply For Business Awards For Your Startups? – A Stepwise Guide

    There is nothing more motivating than receiving awards and getting recognized by award committees, especially for start-ups. Entrepreneurs’ hard work pays off when their business makes it into the market and people start appreciating its products or services.

    But, how do start-ups get recognized by award committees and how do we apply for it? There is a procedure as to how you can take your business to the next level. Surprisingly, getting nominated for business awards might not be as tough as you might think.

    Winning a business award can be easy but most start-up owners are not bothered even to at least try for it. Given below is the complete process to apply for business awards.

    Stepwise Process to Apply for Business Awards
    Step 1. Locate Awards
    Step 2. Find out Awards won by your Competitors
    Step 3. Look into the National Awards
    Step 4. Look into Industry Awards
    Step 5. Start your Application Process
    Step 6. Design a proper written application
    Step 7. Submitting the application form
    Step 8. Earning the award
    Where To Apply For Business Awards?
    Conclusion
    FAQs

    Stepwise Process to Apply for Business Awards

    Receiving awards is the ultimate motivation for business owners. Here are steps to follow and apply for business awards.

    Step 1. Locate Awards

    The first step would include clarifying the types of awards that you want to apply for. Do not waste time on awards that your business will never be able to win. There are two different parts to ensure that you are applying for the right awards.

    The first part is to make sure that your business qualifies for the awards that you are applying for. Certain entries need to be made like the type of industry, location of the business, and the size of the business.

    The second part is to make sure that applying for those awards that your business does well. Study your business well and note down the strengths of your business. For example, if your business is known for excellent delivery services, apply for a similar category.

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    Step 2. Find out Awards won by your Competitors

    Knowing about the achievements made by your competitors will give you an idea about choosing to apply for the right awards. Visit the official websites of your competitors and see what awards and achievements they have made.

    Look and analyze those awards that your competitors have won the most number of times. Applying for the same category and winning could give you a chance to break the winning streak of your competitors.

    Step 3. Look into the National Awards

    India 5000 Business Awards

    Operating a small business does not mean you cannot look into national awards for your business. Last year, a Bangalore-based start-up named Mandya Organic won the national award under the agricultural sector award.

    Based on your business’ services or the products that it is offering you can look into similar categories of awards. Winning national awards will not only market your products and services but will create a sense of recognition in people’s minds. The competition will be fierce if you apply for national awards. Some of the most reputed and prestigious awards that you can apply to are:

    • Quality Mark Award
    • India 5000 Best MSME Awards
    • Emerging Entrepreneurs
    • Golden Peacock Awards
    • Small Business Awards
    • Emerging India Awards
    Small Business Awards

    Step 4. Look into Industry Awards

    There are special awards for each type of industry for the best businesses within that industry. Try to check with the trade publications, magazines, and industry websites to check whether they have any kind of business awards for your business.

    Also while looking into industry awards in various places do not miss out on the local awards. Local magazines, local newspapers, local Chamber of Commerce might have certain programs that might gain your attention. Winning local awards might not give you recognition as compared to after winning a national award but it still matters a lot.

    Step 5. Start your Application Process

    As soon as you find awards that are the most suitable for your business start applying for them without wasting a minute. Start the application process so that you don’t miss out on the opportunity.

    If there is more than one award that you are applying then make a schedule to fill them all out. During the weekends when you are free or at night fill out all the forms and submit them. Your time will get paid off once you win the award.

    Step 6. Design a proper written application

    Before you do anything else make sure you plan your written applications properly. Sit down, relax and start writing down the figures and facts that you want to mention in your application. Keep your key points ready by making a list of them.

    If you want you can note down or provide additional information but try not to miss out on anything that could be crucial for your business. Check out the list against the requirements of the award so that your business has a fair chance of winning.

    Step 7. Submitting the application form

    You have worked hard so that your business can get recognized by more people. You have to submit your application because it would be useless if you do not submit it.

    Before submitting the application form let your family members proofread it once so that they can point out mistakes (if there are any). Check that all the documents attached with the application form are correct and updated to prevent issues later on. Wrong information or attachment could straight away disqualify your application. Keep a copy of your application so that in the future you know preparing for it step by step.

    Step 8. Earning the award

    After you have submitted your application form there is nothing else that you can do now. Keep patience and wait for the results to be announced. Winning the award does not mean your hard work has come to an end because you still have to showcase your business to the world.

    To make that happen prepare a good story of your business because people love to hear something new and that’s what will give your business a stand-out advantage. Explain your hardships and the dedication that you made to developing your business.

    Where To Apply For Business Awards?

    Applying for business awards is easy but from where? There are some online websites where you just have to register your company to apply for business awards.

    • acebusinessawards.com (online)
    • thebusinessawards.com (online)
    • thetitanawards.com (online)
    • startupindia.gov.in/awards (online)

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    Conclusion

    It is a great feeling to win an award especially if it is for your start-up business. Winning awards and achieving great things will become the only motivating factor once you do good in the business world.

    FAQs

    How to get nominated for the local business awards?

    To get nominated for the local business awards follow the steps given below:

    • Visit the local business official website
    • Submit coupons that should be provided by the local media partner
    • Submit coupons located at their favorite business premises.

    Which are the most prestigious business awards in the world?

    The most prestigious business awards are:

    • Scale-Up Awards
    • Growing Business Awards
    • International Business Awards
    • European Business Awards
    • Great British Entrepreneur Awards

    Why winning awards are important?

    Winning awards will not only create market value but is good for the credibility of your company. New business and new contracts will flourish once a company starts winning prestigious awards.

  • How to Start a Recruitment Agency in India

    Before you can figure out how to start a recruitment agency in India first, you have to know what a recruitment agency is.

    The recruitment agency is a kind of intermediate body that stands between an entity trying to find employees and a job seeker looking for a job. The main function of a recruitment agency is to find the best person for the job which recruiters are looking for.

    This is why it plays an important role in job seekers as they ought to think about using a recruitment agency to search for a sort of job more quickly and with no hurdles. Any company which is in need of an immediate staffing solution can easily and effectively increase the number of employees through the help of an agency for recruitment.

    Here’s everything that you need to know.

    Need for a Recruitment Agency
    How Recruitment Agency Functions
    Get Thinking
    Your Basic Needs
    Setup your Objectives
    Create a Recruitment Strategy
    Know the Laws and Regulations
    Legalize your Agency
    Project Management
    Invest your Time
    Conclusion
    FAQs

    A complete guide on how to start a recruitment agency business in India

    Need for a Recruitment Agency

    The first thing you must know prior to creating a recruitment company is what exactly is its need?

    For some of the business organizations out there, the process of recruiting the ideal individuals might become a difficult and tedious assignment. Fortunately, there exist the advantages of utilizing a recruitment agency. It is pretty helpful while you have an external organization working separately and balancing all the errands of finding a candidate that the organization is looking for. Additionally, these recruitment agencies comprehend recruiting and can effectively give a check on all the candidates and limit the list down to the ideal individuals for the job.

    How Recruitment Agency Functions

    Then comes the question of how recruitment agencies function in various ways. The company communicates with recruitment agencies and let them know that they have a job opening for applicants. The recruiters will or find a suitable candidate through their current database or even advertise the job online to find candidates with the required qualifications. After they’ve sourced for applicants who have submitted an application already, they’ll request approval from the company’s side and then set up an interview via walk-in or online.

    Get Thinking

    You now know the way a recruitment agency works. It is important to consider any business that’s willing to sign a contract with you. If you already have companies in your possession, that’s fantastic, however in the event, you don’t own one, you could go to these organizations, and then approach them and have them acknowledged by your company. Make sure your company is registered so that you have the opportunity to run large companies in the near future.

    When you are familiar with the above-mentioned things work will be done, you need to know the fundamental requirements for starting a recruitment agency.

    Your Basic Needs

    1. An Accountant

    An accountant is a primary person responsible for handling your financial transactions in general as well as maintaining and analyzing all your financial documents. The majority of accountants are accountable for a variety of account-related chores. If you’re employing an accountant for your own personal requirements or for a larger company that you’ve partnered with as a recruitment agency, it is advised to retain an accountant to ensure hassle-free transactions.

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    2. Financial Investments

    The most significant factor is that you’ll require investment, no matter how big your agency is. There are a variety of things you should remember for your expenses, such as expenses, leases, kinds of equipment, the salaries of the employees you’ll keep and so on.

    3. Insurance

    Insurance is also required for protection to cover any damages that may have occurred to your recruitment companies. There is a variety of insurance you can pick from, including workers’ compensation insurance.

    4. Market Your Agency

    To make your company visible to the public, marketing is crucial. It is important to adhere to every strength you possess and also your desire to offer your company the top possible candidate it can get. Begin to promote yourself online and offline. Because it’s the time where the majority of people spend the majority of their lives on social media, you should take this opportunity to present your business to the entire world. You can join LinkedIn or Naukri.com or other sites that could be seeking companies for you.

    While you’re on this, ensure that you take these things into consideration.

    Setup your Objectives

    The idea of starting a recruitment agency should start with setting up your goals and objectives. Take note of all the goals you need to incorporate as a recruitment agency. Your goals and objectives must be SMART i.e. Specific, Measurable, Attainable, Realistic and Timely.

    Create a Recruitment Strategy

    Then you can concentrate on creating a recruitment strategy. For that, you need to create a clear plan that will explain what you are going to do for the companies that will approach you for their recruitment process. Your strategy should align with your organisation’s objectives and should be possible to implement.  

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    Know the Laws and Regulations

    The specific law that abides the recruitment agency is the Employment Agencies Act 1973. So, for your question about how to start a recruitment agency, consider that you know this act from all the corners.

    Legalize your Agency

    After setting up your recruitment agency, you need to check with significant authorities or discuss with an expert and become familiar with the sort of licenses and allows required.

    Though not all recruitment agencies would require a license to start their business, yet there are some exceptions. Check for the list in detail and get to know if your niche does need a license or not.

    Online Apply for License for a recruitment agency

    Project Management

    You need to keep track of the entire project that is being incorporated into your recruitment agencies. But it might become a hectic job to do manually. Therefore, it is advisable to get software that might incur a cost.

    Invest your Time

    There’s a particular reason to the fact why the recruitment agencies are referred to as ‘experts’. The top recruiters produce massive amounts of expert knowledge and share this information with their clients in a straightforward manner. The business owners and hiring managers require specialists whom they can consult to get the latest pay rates, the accessibility of resources, etc. Make yourself the person your clients visit and offer it at no cost and the benefits will follow.

    Conclusion

    So, these are the necessities and specifications you’ll need when you’re thinking of the best way to establish a recruiting agency on your own and operate independently. I’m sure these guidelines will answer most of your concerns and assist you to get your business properly.

    FAQs

    How do you start a recruitment agency?

    7 things that you need to know to start a recruitment agency.

    • Understand your basic needs.
    • Setup your objective.
    • Create a recruitment strategy.
    • Know the laws and regulations.
    • Legalize your agency.
    • Project management.
    • Invest your time.

    How much does it cost to start a recruiting agency?

    The price for starting a recruitment agency can vary between $60,000 to $130,000.

    Are recruitment agencies profitable?

    Recruitment agencies are not as profitable due to the fact that they are competitive in the marketplace.

  • How to Start Online Jewellery Business? A Guide with Marketing Tips

    Knowing how to establish a jewellery business online can undoubtedly multiply your sales and earnings in the jewellery sector. This is going to be one of the most effective strategies to expand your company’s reach, generate more leads, and increase conversions.

    To get the most out of selling your handmade jewellery online, make sure you have a solid marketing strategy in place to promote and protect your company so it may reach its maximum potential.

    Don’t be concerned if you don’t know where to begin. Many people are unaware of the procedures required to establish an internet company. As a result, we’ll go over the steps to starting a jewellery company today.

    Why should you establish an online jewellery business?
    Steps to start your online jewellery business
    Step 1. Develop your brand
    Step 2. Price your jewellery appropriately
    Step 3. Create a website or Choose an online platform to sell jewellery
    Step 4. Make the product descriptions
    Step 5. Promote your company’s name
    Online Marketing Tips
    FAQs

    How to start an online jewellery Business in 2021

    Why should you establish an online jewellery business?

    • Setting up an e-commerce website is less expensive than starting an actual store. Your company’s wholesales system will be automated online. As a result, you won’t have to spend your money on team member salary, rent, and electricity. You may then use the money you’ve saved toward expanding your e-commerce website and product line. E-commerce websites can also help you increase your product range faster than you might in a traditional physical store. E-commerce websites eliminate any geographical limitations that a traditional office-based firm might have.
    • After you’ve set up your e-commerce website, you won’t have to put much work and time to maintain it. This is because the whole ordering and payment procedure for consumers will be conducted entirely online. This will allow you more time to think about new goods to sell, special deals to launch, and how to measure your sales performance.
    • The online market is exploding. The majority of services are now being digitised. The jewellery business isn’t far behind. For its products, the sector has been able to harness the potential of internet commerce. Individuals purchase jewellery from all around the world, and merchants ensure that their products reach them promptly.
    • You don’t limit your prospective consumers with e-commerce websites because they can access them at any time of day. This implies you’re maximising your sales and earnings as a company.

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    Steps to start your online jewellery business

    Step 1. Develop your brand

    To begin, choose a brand name. Any company’s face is its brand name, so make sure it’s one that accurately portrays your business. There are a few things to consider when choosing a name for a jewellery business. To help people remember your brand, make sure it is distinct from rivals, easy to say, short in length, devoid of digits, and has exact spelling.

    Before deciding on a name for your jewellery business, double-check that it is not already in use by another firm and is available for a domain name if you intend to create a website.

    In terms of a logo, a free internet service makes it simple to create a professional logo. You can hire an artist to design a logo if you don’t want to do it yourself and save time. Sometimes, less is more when it comes to logos, so there’s no need to go overboard with a cluttered, intricate design.

    After you’ve finished the challenging task of choosing a brand name, be sure to check with your local government about registering your jewellery business and obtaining any licences, permits, or tax IDs you’ll need to operate.

    Step 2. Price your jewellery appropriately

    Correctly Pricing your jewellery is crucial for establishing a successful company, but determining the perfect amount may be challenging. You must understand your target demographic and how much each type of jewellery is worth to them. Many jewellery businesses underprice or overprice their items, leaving buyers doubting the product’s quality and seeking other businesses for more affordable alternatives. Underpricing might make it difficult for your company to earn a profit.

    Step 3. Create a website or Choose an online platform to sell jewellery

    One can create a website to sell jewellery online or Individual can sell their items on well-known online marketplaces like Shopify, Amazon, and Etsy.

    You may create a shop with a catalogue of your jewellery items. One of the most significant advantages is that these well-known websites attract millions of visitors each year, making it simpler to drive traffic to your store. Each platform has its regulations, but these sites generally take a portion of sales and charge listing costs.

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    Step 4. Make the product descriptions

    An essential thing to remember when writing engaging product listings is to be detailed. Customers can’t see, touch, or try on the items you’re offering, so keep that in mind. Make a list of the precise dimensions, colours, and textures. Write your listings as if you don’t have any product images.

    Make careful to utilise vivid adjectives since your word selections can make or break a transaction.

    Step 5. Promote your company’s name

    To achieve your final aim of earning sales, you must market and promote your new brand. You educate your audience, increase the exposure of your business, and engage with them through marketing. Making social media accounts for your jewellery business will allow you to post material about your brand and engage with your target audience more simply. Because your consumers are likely to be active on these platforms, it’s a beautiful way to contact them for little or no expense. You may increase brand loyalty by having a solid social media presence.

    Online Marketing Tips

    • Provide useful information: Make sure you give all relevant information, such as the dimensions and materials used to create the jewellery, to assist buyers in making an informed decision. Please provide a little background on the piece’s inspiration, as well as a tale about the techniques you utilised to produce it to cement the deal.
    • Use social media to promote your business: Using social media platforms to promote a new business may be pretty effective. To attract followers and raise business recognition, use social media platforms like Twitter, Facebook, Instagram, and Pinterest. You may immediately answer inquiries about your goods, converse with followers, and create polls and questions for any business ideas you may have.
    • Post regularly: Consistency is required while posting on Facebook or Pinterest. Please spend some time at the start of the week collecting photographs, quotations, and product shots and getting them ready to utilise that week. This does not imply that you must be online at all times. Batch-schedule your posts.
    • Provide excellent client service: Respond immediately and attempt to resolve any issues that arise, and make sure your consumers know exactly what they are getting ahead of time so there are no surprises or headaches.

    FAQs

    Is online jewellery business profitable in India?

    Online jewellery business yields profit margins of around 25 to 75%.

    What are the platforms to sell jewellery online?

    There are multiple platforms to sell jewellery online:

    • Etsy
    • Shopify
    • Amazon
    • SquareSpace

    Why Your Jewellery Business Should Sell Online?

    Online shopping is the new trend for every products be it clothing, shoes cosmetics, or jewellery. Online Jewellery business lets your customers shop from anywhere at any time.

    What are some profitable Jewellery Niches?

    Some profitable jewellery niche for your online jewellery business are:

    • Handmade Jewellery
    • Silver-plated Jewellery
    • Fashion Jewellery

  • Why Too Much Marketing Is Toxic For Your Startup?

    Marketing helps in building up your brand, nothing works without marketing in this world. It helps in getting visibility from the audience and building good relationships with the customers.

    Survival of a business without proper marketing is practically impossible. In the business world, startups are hugely recognized now. There is hardly anyone who doesn’t prefer to be their own boss. Now, to make that startup a successful one, here also, marketing is required, in fact, it is even more necessary.

    Startups are hungry for growth, so naturally, to develop their business, they take marketing very seriously. It works on spreading their name, which in return helps on building the brand. Plus sales also increases because of marketing and deep connection with customers can be made as well.

    “Our jobs as marketers are to understand how the customer wants to buy and help them do so.”

    — Bryan Eisenberg

    Marketing is surely vital for businesses but it can be harmful to your brands as well. How? Well in this article we will discuss that. So, let’s dive in.

    Why Excessive Marketing is Bad for your Startup?
    Reasons That Makes Excessive Marketing Bad
    How to Avoid Excessive Marketing?
    Facts About Marketing
    FAQ

    Why Excessive Marketing is Bad for your Startup?

    Too much of anything is bad. One shouldn’t overdo it for the sake of doing it. The same goes for marketing, in today’s world a human get exposed to 500 advertising messages regularly but not all of them can make a space in the customer’s mind.

    Customers are smart enough to block excessive marketing. To be specific excessive marketing may result in a downfall of a startup or any kind of business for that matter; one should be careful and must not cross the line.

    According to a report, at least 44% of people from Facebook tend to unfollow brands due to flooding the followers’ timeline with excessive posts.

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    Reasons That Makes Excessive Marketing Bad

    Over marketing has multiple reasons that can lead to a death of a startup, some of them are down below:

    Wastage of Funds

    If you are a startup, the worst mistake you can do is the wastage of funds. The truth is funds are limited, especially when you’re a newborn company. If unnecessary money is spent on marketing, it can backfire, because there is a possibility that the marketing strategy may not work.

    Another thing is, if the customers become more interested to buy the products and the company is not able to meet the expectations, it will create problems.

    Unnecessary increase in the expenses of the company

    Early age startups may not be aware of their target audience and not have the required data but, if the startup is advertising furiously, this may lead unnecessary increase in the expenses of the company while not giving any profit in return.

    For the marketing of a business, professionals are needed to do the job. Apart from that, space and infrastructure is also needed for them, thus increasing the expenses of the startups.

    This will lead to limited funds being sidetracked and used for secondary functions like marketing instead of using them for actual products and services. So, it may compromise the quality of the products.

    Negative Image of the brand

    With excessive marketing, people can get bored and may feel irritated with messages, emails, or social media posts blowing their phones up. This may create a negative image of the brand in front of the customers and their visibility can irritate them and thus works against the startup by creating distaste amongst customers.

    Unnecessary Controversy

    Excessive marketing with advertisements can also lead to controversy sometimes and may create a negative impact of the brand in front of its audience.

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    How to Avoid Excessive Marketing?

    The startups need to be aware of over-marketing their company and they can do that by:

    • The first and foremost thing, that should be done is to keep an eye on the number of subscribers and followers of their startup on social media. If people are unsubscribing and unfollowing you, that means something is wrong.
    • Keep a check on the number of times you are sending marketing messages to the customers.
    • Repetitive and irrelevant messages should be avoided.

    Facts About Marketing

    Marketing can be difficult as well as interesting for a business. There are a few interesting facts that one must be aware of marketing and they are:

    • An advertisement can only have the attention of consumers for a limited time. In fact, an average consumer only gives 8 seconds of their attention.
    • In this digital world, 75% of the marketing budget is spent on digital marketing only.
    • Articles that contain relevant images get more views.
    • Over 78% of people unsubscribe from emails if the company over sends their messages in the hopes of marketing.
    • 20% of marketers use gifs in their email marketing campaigns.

    Conclusion

    Marketing is a prime need for a startup. A proper strategy is required and followed to achieve the goals of the business. Although, sometimes companies overdo marketing which creates a negative impact and may cause the downfall of the startup. This toxicity needs to be avoided so a startup can fulfil its aim without any roadblocks.

    FAQ

    What is Marketing?

    The process of promoting the products and services of a business is called marketing.

    What are the Four Types of Marketing Strategies?

    There is Cause marketing, Relationship marketing, Scarcity marketing, and Undercover marketing.

    What is one negative effect or impact of advertising?

    Advertising has potential to feed into unrealistic expectations in your mind.

  • How To Get More Instagram Followers For Free?

    You have an Instagram profile. Or an Instagram page, based on the fan club, memes, videos, cars, workouts, motivation, etc. But you must always be thinking about how to get free Instagram followers? Not everyone has enough money to spend on the promotion of the page and profile. But we all know that Instagram pages are a great source of pocket money with very less work time.

    According to a report, Instagram has over 1 billion monthly active users. Once you have a big audience, you will have pages come to you and give you money for just one story. Some people even make enough amount of money to make it a full-time business. So, in this post, we will tell you some tips on how to get more Instagram followers for free.

    Top 12 Tips On How To Get More Instagram Followers?

    Conclusion
    FAQs

    Top 12 Tips On How To Get More Instagram Followers?

    Deciding The Niche

    You can’t expect tons of followers if you are starting a page based on your liking. Research before deciding which type of page you want to start. There are hundreds of thousands of pages based on fan clubs, memes, facts, photography, etc. So, check the competition before starting the page. But also don’t choose a topic which no one wants. Try to keep it as positive as possible.

    Use Relevant Hashtags

    Relevant Hashtags to get more followers on Instagram free
    Relevant Hashtags to get more followers on Instagram free

    Even though People know it, but this is really important. You have to use relevant hashtags. Have you ever wonder why some strangers who are not following you, liked or comment on your photo? This is the reason. Use some relevant hashtags and also some trendy ones. Just don’t overdo it.

    Playing The Mind Game

    You have to take care of some things like:

    • Use the word “comment” in the caption
    • Use the word “like” in the caption
    • Ask a question in the caption
    • Use faces in the picture if possible
    • Post photos of blue things, colour matters
    • Make the photo contain more light, try to have 65-85% light in the photo
    • Use emojis in the caption
    • Use the Mayfair

    These tricks might have a great impact on the subconscious mind of your followers.

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    Instagram Explorer Tab

    Get featured on explorer tab to get more followers on Instagram free
    Get featured on explorer tab to get more followers on Instagram free

    Instagram’s search and explore tab is like life saviour for me when the news feeds get over. Many people like to surf through the search tab. But to get featured in the explorer tab of people, you have to be popular, hence it is also known as “popular tab”. You have to gain many followers, be old enough (old profile or page) and engage with people.

    Follow people who you think will like your content. Following them will attract their attention to you. There are very many chances that they will follow you back. Try going to pages that are similar to you, open their follower list, and start doing your work.

    Tag Location

    Tag location to get more followers on Instagram free
    Tag location to get more followers on Instagram free

    Tag your location in the post. You can also tag the location you want followers from. This will help you to reach people’s popular tab. You can also use some social media panels for the same.

    Run Contests

    If you are really serious about your Instagram page, then you may have to spend some bucks. Running contests will help you win people’s trust, and a chance to engage with them. Create contests in which followers have to comment, like and share your content so that you get more followers. You can also use small prices like Rs. 50 Paytm cash or something like that. Cheap prizes make it easy to believe in your contest.

    Post Content From Your Followers

    You can post content which is generated by your followers. And tag them. This will really have a great impact. People love to get attention. This will make them feel special, which indeed they are.

    Ask People To Promote Your Page

    It really works. You can ask for free promotions from people. There are many people who are ready to help you. Direct Message people who love your content and like them all. If they love your content, they will definitely promote your page in their story. Just don’t ask for it if you have way too many followers. It is a really great strategy for the initial stage of the page.

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    Like And Comment On Random Pics

    This was a really great strategy I found when I first started using Instagram. I used to like photos of random people, and end up making them my followers. If you want an initial boost, then this may really help you out. Just go to random profiles, like their photos, comment about the photo and move on to another one. Just don’t make it look spammy. There are many comments on my photos which only says “great pic, check out my page”. It looks so desperate. Just comment something about the photo, and don’t ask for a follow back.

    Post More On Holidays

    Yeah, obviously. People will spend a lot of time on holiday. So, try to post more on holidays. You can increase your frequency for those days. And don’t forget Sundays, the best day of the week.

    Post More Often

    You may think that posting too much may irritate the user. However, it can, and it should and it does to me, at least. But according to the research of Union Metrics, the frequency of posts does not really matter. I don’t know why, but it doesn’t. So, don’t hesitate to post more often.

    Use “Instagram Tools”

    There are many tools available to help you out in managing, creating content, scheduling, editing and many other activities of Instagram. You can really use them to save time and increase productivity. However, there are many free tools available, but you can also go for paid ones as they will offer amazing features. You may also get some tips on how to get more Instagram followers, from these tools.

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    Content Is The King

    You may somehow get so many followers, but if you deliver low-quality content, then everyone’s gonna step back from you. So, try to give amazing content. Try to make it original. You can then put your watermark on it. You cannot expect success on the internet and know how to get more Instagram followers without great content.

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    Conclusion

    So, this was our post to answer the most asked Instagram question which is, how to get more Instagram followers. It is not very hard to get more followers. Even it has become easier with the massive reach of the internet.  You can even beat the kings of Instagram. All you need is consistency and some tips which are mentioned above. The Instagram pages can really be a good source of extra income. So, if your heart is saying you to do it, then do it now. Don’t think much. Thinking dilutes the willpower.

    Share this post with all your Facebook and Instagram friends. Comment down below how you use your Instagram to show your talent and to earn money for yourself.

    FAQs

    What is Instagram?

    Instagram is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger.

    What are the benefits of Instagram?

    Benefits of Instagram:-

    • More Businesses & Consumers Are Joining Every Day
    • Easy to Target (and Retarget) Your Audience
    • Use All the Visual Marketing Features on Instagram
    • Engage With Customers Where They Spend Their Time
    • Build Up User-Generated Content

    Can a normal person get verified on Instagram?

    You have to be who you say you are. That is a real person, registered business, or brand. Only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.

    How can we gain Instagram followers?

    • Optimize your Instagram account
    • Keep a consistent content calendar
    • Schedule Instagram posts in advance
    • Avoid fake Instagram followers
    • Showcase your Instagram everywhere
    • Post content followers want
    • Get the conversation started
    • Find hashtags that convert

    Do hashtags help you get followers?

    Use relevant hashtags to reach new users –  Hashtags do appear in Instagram search. That means using hashtags thoughtfully can be a good way to get followers on Instagram for free. Including relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post.

  • What Should you Consider while Hiring a Link Building Agency?

    Internet and business now go hand in hand. It is an integral part of a business in today’s world. If your business is not on the internet, then you are missing out on a lot of amazing opportunities.

    A website of a business helps in marketing them online and at a time where almost everyone is a part of the virtual world, it helps in connecting with your customers and proving you’re the reliability of your business.

    Now in the digital world, to increase sales and to make the business known to the audience, one needs to have their website visible on the internet. The website will be visible only if it is ranked at the top of the search engine of Google and others. To do that one needs to use some search engine optimization (SEO) techniques.

    SEO is a process of making the content rank higher than others in search engines like Google, Yahoo, and others, in these ways, the content will get more visibility if anyone searches for something related to that.

    “For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links, and more links.”

    — Luisito Batongbakal

    Link building is one of the search engine optimization techniques, in this article we will crack down if a business should hire an agency for link building. So let’s get started.

    What Is Link Building?
    How Link Building Helps Businesses And Websites?
    What are the Skills Needed For Link Building?
    Advantages of Hiring Agency For Link Building
    Disadvantages of Hiring Agency For Link Building?
    Top Link Building Agencies
    FAQ

    Link building here means is a process that will lead the business website to get hyperlinks from other websites. During this process number of backlinks are provided to a webpage in terms of increasing the ranking of that page or website by making the brand more visible in front of its audience.

    The main aim of link building is to increase the website’s ranking, during that time, link building can also help in other procedures as well. Some of them are:

    • While building links for the website, other websites owners are contacted and information is shared and hyperlinks are built. This way not only deals with just link building but also benefited in building good long-term relationships with other businesses.
    • With the help of link building, traffic for the website also increases apart from the ranking, these lead to the repeated visits of the consumers, which in turn becomes regular ones. Thus, the sale of that business keeps growing.
    • The links if built in such a way that it goes perfectly with relevant content; this can actually be a positive point as it gives out the notion that experts have used their talent in building these links. This way, link building helps the business/website in constructing their brand in the competitive world.

    WIDGET: leadform | CAMPAIGN: Link Building

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    Proper link building is not a piece of cake; you need to have some skills to do that. Some of those skills are:

    • Communication skills are very significant in this matter; it helps in creating relationships with other site owners and bloggers. In return, it strengthens the relationship between them for the future as well.
    • The link builder needs to be good at researching, and be familiar with the recent trends. During the process of link building over 50% of the time is dedicated to research.
    • Strong knowledge of SEO is needed, like the creation of websites, adding links, their domain, using the tools that are needed, and everything. These techniques will help them in selecting a link that will be beneficial to the website/business.
    • Adaptability is another skill that is very much appreciated, Google algorithm changes from time to time. One needs to be quick to change the strategy for link building as soon as there is a change in the Google algorithms.
    • Analytical skills are a major part that is required for link building as well. The link builder must have an idea of how many links are required for the website.

    Hiring a reputable agency for link building can be the turning point for your website/business and can bring them to the, literally.

    • The first and foremost reason for link building is to get a high ranking in the search results. Taking an expert’s help will guarantee more success as the agencies have people that are specialized in this domain.
    • The professional link builders will help in drawing organic traffic to your business through backlinking, this way the connection made during the process will remain strong even in the future. Therefore, it will result in more and more visitors to your website.
    • SEO is a tricky job; taking help from an agency that hires people who are specialized in this domain is always a better option as mistakes can cause an opposite effect that may disrupt the traffic and visibility of the website.
    • Link building agencies are aware of different strategies, so whenever there is a change in the Google algorithm, they will use their different techniques to keep the website on the top.
    • Having experts deal with the part of link building saves your time and you can use that time on concentrating on the thing that needs attention for the success of that website.

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    • There are downsides of hiring agencies as well.
    • The connections are built through agencies, so they have all the sources of the contacts. The website owner doesn’t own any information, so after parting ways from the agency, getting the same contacts again becomes trickier.
    • Sometimes link building agencies charge an extreme amounts for their services.

    Some of the most famous link building agencies are:

    • UPLERS
    • IndeedSeo
    • SEOValley Solutions
    • Webmaxed
    • WebSpero Solutions

    Conclusion

    The competition in today’s world is in peak. If you want to be on top, you need to get noticed. For that strong SEO game is needed, link building is one of its techniques. Hiring an agency for that procedure may be the best option for your website.

    FAQ

    It is a company where an SEO expert finds websites and places links to your websites on relevant pages.

    Yes, Backlinks are important for SEO performance.

    Guest blogging is considered as one of the most popular link building strategies.

  • Most Profitable Leather Business Ideas

    The leather industry occupies a place of notability in the economy of most countries. The demand for the leather goods industry has grown with customer demands for new designs and creative fashionable leather products. Due to the huge potential for employment, growth, and exports, the demand for the leather business is growing rapidly. According to IBEF, The Indian leather industry accounts for around 12.93 % of the world’s leather production. The leather industry is spread across different segments namely tanning and finishing, footwear and footwear components, leather garments, leather goods including harness, etc. Leather business ideas can be developed as a profitable venture on a small and medium scale basis as well.

    Facts about the Leather Industry in India
    Strengths of Indian leather Sector
    Most Profitable Leather Business Ideas

    Conclusion
    FAQs

    Profitable leather business with low investment

    Facts about the Leather Industry in India

    According to the Department for Promotion of Industry and Internal Trade (DPIIT), India’s leather industry has attracted $ 215.21 million in foreign direct investment equity inflows from April 2000 to March 2021.

    If the question on your mind is, “Is the leather business profitable?”, here are some facts about the industry to help you decide:

    • Footwear export accounts for a 45.82% share. India has produced 1.8 billion units and is expected to produce 3 billion units by 2024.
    • India’s total leather export stood at US$ 5.07 billion in 2019-20. From April 2019 to March 2020.
    • The tanning industry accounts for an annual production of about 3 billion sq. ft.
    • India is the second-largest exporter of leather garments, third-largest exporter of Saddlery & Harness in the world and 4th largest exporter of Leather Goods in the world.

    The global leather goods market size has reached USD 407.92 billion in 2021. Total leather and leather products exported from India stood at US$ 5.07 billion in 2019-20. India shares 9% of the world’s footwear production. India is the second-largest footwear producer after China. India is also the second-largest consumer of footwear after China. This article will help you in finding out the most trending leather business opportunities.

    Share of Leather Products (2020-21)
    Share of Leather Products (2020-21)

    Strengths of Indian leather Sector

    • Own raw material source – About 3 billion sq ft of leather produced annually
    • Some varieties of goat/calf/sheep skins command premium position
    • Strong and eco-sustainable tanning base
    • Modernized manufacturing units
    • Trained / skilled manpower at competitive wage levels
    • World-class institutional support for Design & Product Development, HRD and R & D.
    • Presence of support industries like leather chemicals and finishing auxiliaries
    • Presence in major markets – Long Europe experience
    • Strategic location in the Asian landmass

    Most Profitable Leather Business Ideas

    Leather Watch Band Making

    The leather watchband is considered especially as a B2B product. It takes around 45-60 mins to complete each strap depending on the level of expertise and comfort of working with leather. If you care for your leather strap watch carefully, it is likely to last longer and maintain its value.

    The main things you will need to start making leather watch bands are :

    • Leather
    • Cutting mat
    • Cutting tool
    • Cutting edge
    • Leather punch
    • Needle
    • Suitable thread
    • Watch hardware (buckle and spring bars)

    Leather Garment Making

    Fashion consumers are becoming more conscious of the environment. Consumers are rapidly aligning towards new designs and innovative leather offerings to ensure they are in sync with challenging fashion trends. Leather manufactures are trying to produce more sustainable products by prohibiting harmful dyes and chemicals.

    They prefer the following facilities before starting a leather garment:

    • Eco-friendly material
    • Conservative use of resources
    • Reduced emission pollutants
    • Greater social commitment
    • Fair treatment of employees

    Leather Bag Making

    The leatherback making business can be started with little capital and from home. Once the bag has been completed it is given a coat of mustard seed oil, which helps nourish the leather, helps waterproof it, and further deepens the rich tan color. You can come up with a variety of designs that you can get into manufacturing or retailing.

    Basic leatherworking tools and materials are as follows:

    • Some 2mm veg-tan leather
    • Swivel knife
    • Stamp tools
    • Quality 2mm lacing
    • Linen
    • Lacing needles
    • Leather dyes
    • Hardware(rivets, buckles, keepers, and a closure)
    • Contact adhesive

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    Leather Shoe Making

    Ladies footwear is an essential item in women’s apparel. The variety includes slippers, sandals, sports shoes, high-heels, etc. You can start a ladies’ footwear manufacturing business from home. By finished leather as raw material, any individual can initiate this business on small scale basis.

    The first thing you need to start this process is a shoe last. The leather shoe making business is involved in several activities. It is very much important to have adequate knowledge about the process and the current market trend. Today shoe factories handle the various stages of production.

    The steps which are involved in shoemaking are below:

    • Designing
    • Shoe lasts
    • Stamping
    • Sewing
    • Assembling
    • Shoe room

    Leather Crafts Item Making

    India is famous for its leather products and the most profitable leather crafts are manufactured in West Bengal. These products are generally decorated with traditional designs and patterns. The modern-day leather craft in India has become a big industry. Items like shoes, jackets, lampshades, pouches, bags, belts, wallets, stuffed toys, book covers with decoration, ladies’ accessories, hair accessories, wall hanging, clutch or purse, pet collars, key chains, etc. made from leather are exported from India in large quantity. Different regions in India are famous for their unique style and pattern of leather products.

    Leather Furniture Making

    Leather furniture at a retail store may be out of your price range. With little hard work, you could have custom leather furniture in your home for a fraction of the cost. There are two options for your leather furniture from scratch and reupholstering your existing furniture. Two major segments include this industry. One is the sofa and other furniture or home décor items for domestic purposes. Another is seat or seat covers in the automobile industry. This is an excellent leather business opportunity!

    Leather Promotional Product Making

    Promotional products are branded with a specific logo that serves the purposes of marketing campaigns. These products are customized for the company especially and have their logo on them. Day by day marketing strategies are improved, the use of promotional products is a new thing now that is expanding rapidly. Some products which are significantly popular in the promotional gift are laptop sleeves, keychains, keyrings, leather portfolios, leather bags, leather briefcases, leather sunglasses cases, leather wallets, leather purses, etc.

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    Leather Jewelry Making

    Leather is always a stylish choice for designs in jewellery. Jewellery making is another business idea. As leather is already a very pretty popular material in itself and it also makes some awesome jewellery items. Leather jewellery items such as necklaces, bracelets, bangles, earrings, friendship bands, wrapping bracelets, and bangles, etc.

    Leather Safety-Shoe Making

    Leather is certainly the most important material involved in the production process of safety footwear. Safety shoes are shoes that are made for the safety of the individual that works in extreme conditions.

    Types of leather in safety footwear:

    • Full-grain leather – It is part of the most outer layer of the skin, the most elastic and breathable of all.
    • Printed leather – It is the middle layer of the skin. It’s very sturdy but less breathable.
    • Nubuck leather – It is the most outer layer of the skin, slightly brushed and with moderate resistance to scratches and hits.
    • Suede leather – It is part of the middle layer of the skin. It has the best durability and the least water resistance.

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    Leather Winterwear

    Leather winter wear is the biggest industry. People using leather as jackets is very popular. Various winter wear options are famous in the leather business industry such as jackets, coats, leather high boots, leather pants, etc. Leather gloves have also done significant progress as a business plan. Leather gloves are famous among both men and women and come in different shapes and sizes. There are various types of gloves such as biker gloves for gripping, winter gloves, open finger gloves, closed finger gloves.

    Conclusion

    The Government of India had identified the Leather Sector as a Focus Sector under the ‘Make in India’ program. The Government is implementing Various Special Focus on Initiatives under the Foreign Trade Policy for the growth of the leather sector. With the past industry performance, the industry’s inherent strengths of skilled manpower, innovative technology, increasing industries, the Indian leather industry increases its production. And if you start this leather business you will get more profit also in the upcoming days the growth in the leather industry will be very much.

    We hope this article helped you to get ideas on how to start a leather business in India! Remember, there are several leather-based small scale industries out there too!

    Also read: List of Government Schemes To Support Startups

    FAQs

    What are the most profitable leather business ideas?

    Some of the Most Profitable Leather Business Ideas are:

    • Leather Footwear Manufacturing
    • Leather Bag Making
    • Leather Furniture Making
    • Leather Crafts Item Making
    • Leather Watch Band Making
    • Leather Garment Making
    • Leather Gloves & Mittens Making
    • Leather Export Business

    Is leather a good business?

    Leather is a durable product and looks stylish. This makes leather business capable of remaining functional and upmarket for many years.

    What are the top leather manufacturing companies in India?

    Some of the Top Leather Manufacturing Companies in India are:

    • Farida Group
    • Lakhani Armaan Group
    • Liberty Shoes Ltd.
    • Metro Brands Ltd.
    • Mirza International Ltd. ( Red Tape)
    • Relaxo Footwears Ltd.