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Tag: 📖 Learning

  • Content Promotion Checklist to Promote Content for Your Business Growth

    Contents are the reason why the whole world is running. Without the availability of content whether it is on the web or any other platform people would find it difficult to find relevant information. It is also all about how the content has been marketed and brought out to the ultimate client. The ways and methods used for marketing the content play a crucial role in the content being famous.

    Large companies and organizations use the content promotion to attract more clients and customers from all around the globe. Therefore, there is certain process or steps for doing content promotion. Make sure you have the checklist every time you want to promote your content.

    Content Promotion Checklist

    Conclusion
    FAQs

    Content Promotion Checklist

    Content Promotion Checklist

    Set Up A Blog

    Set up a Blog | Content Promotion
    Set up a Blog | Content Promotion

    It is the very first step of the checklist for promoting content because if you do not have a blog you will not have content to promote. Before creating, publishing, promoting content make sure you create a blog first. In case you already have one then you should move on to the next step of this checklist.

    Prepare A Post

    Once you have created a blog of your own or your business it is now time to work on it. Without any post-creating the blog would become meaningless and your business will not meet its goals. Make sure that your content is unique yet effective so that readers are attracted to it. With proper headings, headlines, descriptions, URLs your post should be ready to be published.

    Use Social Media Platforms To Share Your Post

    Take the help of social media platforms to promote your blog or post. Social media is one of the easiest tools that you will come across for online promoting blogs and posts. It would also be effective if you could ask your friends, family, and relatives to share your content on these social media platforms.

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    Email Your Subscribers

    Email your content to subscribers | content Promotion
    Email your content to subscribers | content Promotion

    Subscribers are the ones who should receive the notification of your post at the very beginning after you have published the content. Emailing them about the post will help your content receive more views and they might even share the content. Emailing your subscribers would also generate leads on your website and being the publisher of the content you should promote your content on those leads.

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    Outreach As Many People As Possible

    Outreaching as many people as possible manually will help do the job that you are looking for. Though the process may take up some time it will create some customers interested in your website. There are several tools that you can use to find influencers on the internet.

    Take the Help of Social Bookmarking Sites & Directories

    Social bookmarking sites are used to bring in a lot of traffic to your post or blog. There is a major advantage once your page generates at least one hundred visitors per day in case you get a few votes then you can easily generate at least one thousand visitors to your post.

    Content Syndication

    Content syndication means allowing other sites and websites to publish your content. Publishing your website by other websites does not mean that they are stealing. The content will remain yours and you do not have to worry about that. There are some big websites that you should look for. Some of the most common ones are Business2Community, SteamFeed, and many more.

    Post On Related Forums And Groups

    Posting on related forums and groups usually drives a lot of traffic. Start responding to threads that are about a similar topic to your content. However, you can also post new threads in other relevant sections of a forum. Finding a good forum and contributing to them will help you find a good amount of traffic. You can find suitable forums on Google itself.

    On the other hand, use Facebook groups, LinkedIn groups, and other social media groups to your advantage. Post a link back to groups that are related to your content. You can also find and make new groups if necessary.

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    Post Answers on Q&A Sites

    Famous Q&A sites like Quora and Yahoo answers might be the ones that will help your content for promotion. Search for sites and look for questions and answers related to your content and try posting responses. It will be a great way to contact new people and drive them towards your website.

    Use Scoop.it

    Scoop.it is a tool that is used by people to curate their private list of contents from all around the web. Normal people or readers will find these lists and can read the suggestions of their owners. However, to promote your content on Scoop.it you should try to submit to the top 25-50 lists in your niche.

    In case, the owner approves the article then it would be great for your promotion as followers will see and you will generate a flood of traffic.

    Pay For Promotion

    One of the most significant checklists that you should have for promoting your content is paying for it. Well, payment versions of promoting content are a lot different than using free versions. You need to do thorough research on which platforms or tools you could use for promoting your content. Some social media comes with a payment option which might be of great help for your website to drive more traffic.

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    Conclusion

    Checklists are just a way of making sure that you don’t miss out on anything. Similarly, for promoting content there are many steps and processes if you want to do it the right way. Therefore, try following the above checklist whenever you promote your content.

    FAQs

    What are the basic five methods of promotion?

    The basic five methods of promotion are:

    • Advertising
    • Personal selling
    • Sales promotion
    • Public relations
    • Direct marketing

    What should I use for promoting my website?

    There are several ways for promoting your website. Some of the most common ones for promoting are:

    • Social media platforms
    • Emailing
    • On your blog posts
    • Paid promotions (online)
    • Guest posts

    What are the tools for content promotion?

    Some of the best tools for content promotion are:

    • Buffer
    • Hootsuite
    • LinkedIn Pulse
    • Viral Content Bee
    • Medium
    • BuzzSumo
    • Zapier
    • Sprout Social
    • Quuu Promote
    • Meet Edgar

  • All You Need to Know About YouTube New Copyright Tool for Creators

    Every day thousands of crowd-driven videos are being uploaded to the online platforms and particularly on YouTube. Many times they are duplicated and reuploaded. YouTube’s recent updates on user’s copyright tools is going to blow out your mind.

    The changes made by YouTube had to be done because a lot of content is being stolen and is being re-published from different accounts. Content creators at YouTube need not worry about their content being stolen just by enabling the copyright tool.

    The copyright management tool can be enabled so that no one can duplicate your content and it will not be reuploaded to the platform. YouTube will immediately notify the owner of that particular content if there is a copyright issue found. The webform can be accessed by the creators on YouTube Studio.

    Youtube’s New Copyright Tool – ‘Prevent Copies’ Function
    Youtube’s New Copyright Tool – ‘Checks’ Method
    Conclusion
    FAQs

    Copyright Management on YouTube

    YouTube’s New Copyright Tool – ‘Prevent Copies’ Function

    The ‘prevent copies’ checkbox can be checked and unchecked to enable and disable the function. YouTube creators can follow the three simple steps given below to enable the ‘prevent copies’ action.

    • First step include filling out the copyright takedown webform.
    • Then, find the ‘removal’ option and check the box that says ‘prevent copies’.
    • Click on the submit button and YouTube will notify you if there is a copyright issue.

    Before this function is enabled, the request of ‘Prevent Copies’ needs to be approved by YouTube. Once it has been approved, YouTube will automatically find duplicate content and prevent them from being reuploaded.

    If YouTube finds out users using any unfair means, then the feature can be lost permanently and your account can be terminated.

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    YouTube’s New Copyright Tool – ‘Checks’ Method

    YouTube Copyright Tool
    vidIQ – YouTube Channel using Copyright Tool

    The new tool brought out by YouTube has been named ‘Checks’ that tell the creator that their video contains copyrighted material and that it complies with the advertising guidelines. Before the introduction of ‘Checks’, creators at the platform thought that their content would be uploaded without any hitch but that is not the case after the recent update.

    Due to copyright issues, fraudsters would duplicate contents claiming ad revenue which was quite unfair for the owner of the original content. However, the recent update made by YouTube will take necessary actions if such frauds are being committed on the online platform.

    The new update or the new system brought out by YouTube is wholly based on the content ID system. In case there is a violation found by YouTube’s copyright identification system, the right holder’s policy would be applied automatically and this could result in the video being blocked permanently.

    There will also be a notice sent to the owner of the video via ‘Checks’ so that the owner can remove a part of the video beforehand. In case a copyright issue is found and the creator does not think that he did not commit any fraud issues. Then, in that case YouTube will allow the creator to dispute the claim before the content has been published.

    If the dispute finds that the creator did not use any unfair means then the ad revenue is paid out to them. This update from YouTube is only making things easier for creators so that they can create content and publish them on the platform securely.

    Creators at YouTube can also be relieved thinking that the company will have their back whenever certain monetization issues are found due to duplicity of content. Before indulging in any kind of unfair practice one should know the consequences of it.

    A takedown notice of the content will be done because of two reasons only and they are;

    • Whenever there is a content-ID match.
    • When there is a takedown notice created against the video.

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    Conclusion

    YouTube is a platform that has become a primary source of income for many. Therefore, it is also necessary to keep the source of income updated and secure by following all the guidelines and accepting the terms and conditions put up by the company.

    Even if you post videos on YouTube just for fun and entertainment purposes only then you should not support duplicity or copying content. If someone is copying your content then you should report that account.

    FAQs

    Here are the steps to accept YouTube’s new copyright tools:

    • First sign in to YouTube Studio
    • There will be a menu on the left, click on ‘Copyright’
    • Then click the tab showing ‘matches’
    • Review the matching videos
    • Check the box next to the video that you want to take action on

    Does YouTube detect violent content automatically?

    If the content is against the guidelines and is inappropriate then YouTube detects it automatically.

    When does a copyrighted content enter the public domain?

    A copyrighted content enters the public domain after 75 years past the death of the author.

  • Top Types of Video Ads Marketers can use to Promote their Brand (With Examples)

    It is the day and age of marketing and advertising. Anything from a business to a job needs advertising. Everyone has to advertise to market their products and services.

    The demand for strategic advertising is increasing day by day. Advertising includes television advertising, radio advertising, direct mail, podcast, social media, etc. One of the most popular modes nowadays is video advertising. A video ad intrigues interest among the customers to know about the product and services.

    People are now keener to know about something shortly and interestingly. Thus, video advertising is here to help the owner as well as the customers, in the best possible way. So, if you are planning to promote your brand with the help of video advertisements this is a complete guide for you.

    What are Video Advertisements?
    What are the Types of Digital Video Advertisements?
    Types of Video Ads for Marketing
    Top 6 Video Ideas for Advertisements (With Examples)
    FAQs

    What are Video Advertisements?

    A video advertisement means framing the desired content in the form of a video. It is a way how a company or an organization takes the help of video content to market itself.

    In today’s digital age, video advertising plays a vital role in marketing a product. It helps to present the company’s content in an explaining and interesting manner.

    Video ads help in brand promotions. It displays how-to guides, shares customer reviews, and recommendations, or live stream events. These often appear before, during, or after a video stream on the internet. But now they have taken up the centre stage as well.

    Video ads include web series, explainer videos, unboxing videos, Behind the scene videos, and more.

    What are the Types of Digital Video Advertisements?

    Linear Video Ads:

    It is like age-old television commercials. These also appear before, during, or after the mainstreaming content.

    These ads tend to promote a brand. It can also display new offers or discounts. These ads can also include interactive options for the audience.

    Example- YouTube ads

    Non-Linear Video Ads:

    These ads often include texts and images. Unlike linear video ads, these do not disrupt the user’s content view.

    Non-Linear video ads appear along with the content. These ads should be short, clear, and crisp. These qualities ensure brand promotion without interrupting a customer’s view.

    Example- In-article videos, In-feed videos, etc.

    Types of Video Ads for Marketing

    Interactive Videos:

    These are some of the most popular types of video advertising. The best part is that it helps to increase engagement. It can include options like sign up link, app link, click to know more, etc. Interactive video ads pause the user’s content and occupy the whole screen.

    In-Page Videos:

    These videos do not need a specific video streaming platform. These are placed on the web pages. Such video ads have embedded video players that allow a video to play automatically.

    In-Text Videos:

    In-text video ads are placed within the text. It appears between any two paragraphs of an article. It auto-plays when you reach the video and pauses when you scroll further.

    Event Videos:

    Event Videos help to promote business and motivate the employees. Event videos include a company’s meetings, announcements, social events, and parties. Such videos help in business promotion by highlighting a company’s atmosphere.

    Customer Success Stories Videos:

    It promotes a business by showing its advantages from the customer’s perspective. In this video, customers speak about their successful experience with the brand.

    These type of videos builds trust among the customers. The potential customers can look at the advantages of existing customers. This encourages them to trust the brand and give it a try.

    Q&A Videos:

    Question and Answer videos play an integral role in advertising. It not only promotes a company but also helps the company to know its customers better.

    A company collects questions from customers and answers them in the video. This is a great method of marketing as it builds the customer-company relationship.

    Behind the Scene Videos:

    These videos show the scenes that are not displayed on the face of a brand. How a company works, the fun behind the making process, the inside jokes, and more.

    These videos should be interesting and fun-loving. It helps the customers to feel the company’s atmosphere through a video. Thus, a good way to advertise.

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    Top 6 Video Ideas for Advertisements (With Examples)

    Branded Short film:

    This is one of the most effective video ideas for advertising. You have to create a short story related to your brand. Then you have to include your product or service between the story.

    A story helps the audience to relate to the brand. Thus, a branded short film creates an emotional connection with the audience.

    Descriptive or Unboxing Video:

    If your product or service has many features then this video advertisement is perfect for you. You can make an explanatory video for it. In the video, you can describe how your product or service works, its specifications, and more.

    You can also make an unboxing video. This helps the customers to know about your products on a first-hand basis. Such videos help to build a sense of trust and authenticity among the customers.

    Customer Review Videos:

    Another popular video-making idea is customer review videos. You can ask your customers to send their video reviews about your brand. The customers can share their experience with the brand through videos. These videos develop trust and attract new customers.

    Comic Content Videos:

    We all know that the idea of stand-up comedy is getting more and more popular. These comedians not only make us laugh but also know how to promote a brand in between.

    You can create funny dialogues, stories, or animation and relate them to your brand. It is always a good idea to advertise your business in a fun-loving manner.

    Web Series:

    This idea is effective but also expensive. You can conceptualize a short series revolving around your brand or business. Example- For a clothing store, you can make a series called ‘Diaries of a fashionista’.

    This video advertisement idea can be difficult for conceptualization and production. But it is super quirky and unique.

    Reels, Stories, and Shorts:

    We all know that social media advertising is super lucrative. The customers are all over the social media apps. All these platforms have now introduced short-form videos. These are Instagram reels, Facebook stories, YouTube shorts.

    So, if you want to advertise your brand and attract new customers, this idea is a must. On one hand, you can create these videos yourself. On another, you can pay influencers to make videos for your brand. This is very profitable as you can leverage their audience as well.

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    Conclusion

    Advertising is the most important part of any business or brand. People cannot find time to read and research about brands. They prefer videos over other mediums.

    Videos are more understandable and interesting. This helps the customers to know about a business or brand in a fun and easy way. So, every business should invest in video making for advertisements. Also, it is always better to keep the videos short, crisp, understanding to keep the interest alive.

    FAQs

    What kind of videos are used for marketing purposes?

    An explainer video, product demonstration video, company culture video, behind-the-scenes video and customer testimonial video are some of the videos used for marketing purposes.

    How to Make an Effective Video Ad?

    Your first few seconds are important, make them count, Highlight what makes your brand stand out, and Use a call to action are some of the ideas you can use to make an effective video ad.

    What are the types of advertising?

    Display Advertising, Video Advertising, Mobile Advertising, and Native Advertising are some of the types of advertising.

  • 7 Best Ways to Avoid Burnout When Starting a New Business

    Burnout has become so frequent in our society that it is sometimes regarded as a sign of success. We value productivity and hustle but often neglect our mental and emotional health as a culture.

    Burnout, often known as “high achiever disease,” is a type of persistent stress that produces psychological, physical, and emotional pain, rendering many people unable of continuing. Burnout is becoming a major problem, particularly among young hustlers.

    Running a business is stressful whether your company is in its fledgling stages or beyond. Many entrepreneurs experience burnout and lose their entrepreneurial enthusiasm as a result of their exhaustion. Not everybody deals with stress well, and not everyone has someone to talk to. Here are some of the best ways to avoid burnout when starting a new business and reduce stress level to a great extent.

    7 Ways to Avoid Burnout When Starting a New Business

    1. Get Organised and Set Goals
    2. Exercise
    3. Caffeine Intake Management
    4. Give Yourself a Break
    5. Meditate
    6. Socialise
    7. Proper REM Sleep and Nutrition

    Conclusion
    FAQs

    How to avoid Burnout?

    Get Organised and Set Goals

    It can be a significant source of worry if you don’t control your day-to-day company administration tasks, files, revenue and other data. Disorganisation is nothing more than a distraction while you’re working hard and focused on your job. Taking the effort to arrange your computer, files, workstation, and routines might help you avoid stress-related burnout.

    Avoiding unneeded stress is a big part of preventing burnout. Setting goals and objectives by generating a to-do list the night before or first thing in the morning when you have your breakfast before starting your day is one approach to achieve this. This can help you stay focused and relieve stress by allowing you to see where you are on your to-do list.

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    Exercise

    Exercise to avoid Burnout
    Exercise to avoid Burnout

    Getting active is one of the most effective methods to combat burnout. Exercise has been scientifically proved to increase mood, reduce general tension levels, improve sleep, and boost self-esteem.

    You don’t have to begin your training as a wrestler or an athlete. However, dedicating 30-40 minutes to exercising each day might help you prevent burnout. Yoga, spinning, jogging, kickboxing, or simply a brisk 20-minute stroll around the neighbourhood can regularly improve your attitude and energy levels.

    If you don’t have time, walk to your office if it’s not too far away, or walk to the grocery store when you purchase your groceries. It is also possible to walk while conversing on the phone.

    If you work from home, take a stroll around the house; grab a wired or wireless headphone and take a walk around the building if you work in an office. If you exercise in this way, it will not feel like exercise since it will blend in with the work you’re doing, and you will have completed the appropriate amount of activity while completing your tasks before you even realise it.

    Caffeine Intake Management

    Never forget that coffee is a narcotic and a stimulant, not a healthy beverage. Caffeine withdrawal causes headaches in many people who drink coffee, even decaf. The objective is to consume coffee or caffeine-based items at a pace that is no higher than before the startup.

    Misuse or overuse may lead to issues such as consuming too much or too late before night, preventing you from falling asleep and leading to destructive sleep patterns and feeling weary and drained in the morning, resulting in zero productivity at work. You can also get so reliant on it that if you don’t have it, you’ll feel sluggish and in desperate need of a pick-me-up.

    Having to be boosted by coffee rather than your thinking is a crutch; instead, drink some water, eat some fruit, or eat anything wholesome that will provide natural and good energy. Eat an apple if you want to stay up for a long. It has a decent dose of caffeine.

    Give Yourself a Break

    The difficulty with being exhausted and anxious is that it’s difficult to see things. By overworking yourself, you’re trapping yourself in a vicious cycle of completing short-term goals one after another, giving yourself a sense of accomplishment but never allowing yourself the space, tranquilly, or time to elevate your vision and move the business ahead.

    The burning need to show others how hard you’re working, as well as the concern that if you slow down, they’ll claim you can’t keep up, is another significant difficulty for many business owners. The critical thing to remember is that you are the only owner of the company. Thus it would be best if you thought more competent rather than faster.

    Changing your attitude about rest is the most effective strategy to avoid burnout. Rather than thinking of it as lazy and unproductive, think of it as working and preserving your energy for later tasks. If you want to develop a long-term profitable business, you need to take time off. To be fully productive at work, your brain must focus on things other than work. At the absolute least, take a 20-minute break every couple of hours. Also, don’t forget about weekends and vacations. Taking longer breaks might help you make better decisions.

    Meditate

    Mediation to avoid burnout
    Mediation to avoid burnout

    Meditating is a highly effective method to avoid burnout. According to many highly successful entrepreneurs, meditation may help you prevent burnout and help you feel peaceful and enhance your productivity. Meditation has several advantages, including reduced heart rate, blood pressure, anxiety, and stress, among others.

    Meditation is an excellent approach to prevent burnout since it can be done anywhere and at any time. Take a seat, straighten your back, and focus on each deep inhalation and exhalation.

    If you have trouble concentrating on anything, you may use several applications and online videos to take you through meditation.

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    Socialise

    Humans are social creatures, and for most people, socialising is practically like brain fuel. If you are a lone entrepreneur, this is especially true if you operate in an atmosphere where socialising in a professional setting is not considered socialising at all. So go out and mingle, whether it’s at a family gathering, a relaxing cafe, a cosy bookstore, or even a modest diner. Make time for your friends and family since spending time with them might help you feel less stressed and calmer.

    Proper REM Sleep and Nutrition

    Food and sleep are almost equally crucial for your overall health. You can stay up late to finish your work or anything else you want to do in that time, but you can’t expect your body or mind to operate correctly if you don’t get appropriate enough (REM) sleep. The same applies to all of your favourite fatty and tasty foods, eating them in an unhealthy amount daily will have a negative impact on your productivity. So make a conscious effort to eat healthily.

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    Conclusion

    It doesn’t matter if your company is doing well, is still in its beginner phase or if it’s not going well. Your mental and physical health must always come first since you won’t be able to do anything if you’re sick or completely burnt out. So don’t be too hard on yourself and never compare your productiveness to someone else’s.

    FAQs

    What is burnout?

    Burnout is a psychological term that relate to feelings of energy depletion. It is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress.

    How can entrepreneurs prevent burnout?

    Entrepreneur can prevent burnout by following simple ways:

    • Get Organised and Set Goals
    • Exercise
    • Caffeine Intake Management
    • Give Yourself a Break
    • Meditate
    • Socialise
    • Proper REM Sleep and Nutrition

    Can meditation restore energy?

    Yes, meditation significantly improves brain function and energy levels and helps you out in reducing stress level.

  • 10 Best Books on Personal Finance

    Looking for the best personal finance book to help you manage your finances, achieve wealth, and pay debts? Experts’ personal experience and advice will inspire you in handling your finances. We have compiled some of the best books for you in this article!

    Books, especially from well-known writers and experts, can be expensive, and you might not want to settle for just one book. Payday Depot offers quick and easy funding to get the best personal finance book you want to manage your finances successfully.

    1. “Think and Grow Rich” by Napoleon Hill

    This inspirational book, written in 1937, contains the results of various interviews with millionaires and philanthropists. It focuses on the mindset behind getting rich such as having the desire and persistence to do so.

    2. “I Will Teach You to Be Rich” by Ramit Sethi

    This book talks about how to deal with common money pitfalls. It helps readers plan, strategize with their money and set up systems to build wealth.

    3. “The Millionaire Next Door” by Thomas J. Stanley and William D. Danko

    The authors of this book found out what wealthy US citizens have in common through thorough research. Some factors include: living below their means, saving money monthly, spending less than they make, and others.

    4. “A Random Walk Down Wall Street” by Burton G. Malkiel

    Malkiel, a long-time financial investor, discusses the importance of investing, investors’ common mistakes, and how to avoid them.

    5. “Rich Dad Poor Dad” by Robert Kiyosaki

    One of the most admired and popular personal finance books of all time that has been in the market for more than two decades. This book shares what Kiyosaki learned from his father (the poor dad) and his friend’s father (the rich dad.) According to him, a dropout who spends less than his earning is brighter than a professor who cannot make ends meet.

    6. “Your Money or Your Life” by Joe Dominguez and Vicki Robin

    This book, first published in 1992, helps readers determine what money means to them. It teaches how to reach financial independence and learn how much is enough.

    7. “Total Money Makeover” by Dave Ramsey

    Ramsey offers solid advice and discusses how to get out of debt, avoid buying on credit, build an emergency fund, etc.

    8. “How Much Money Do I Need to Retire” by Todd Tresidder

    Tresidder explains the most important questions before retirement and how to estimate return from investments, among others. He also reveals how traditional retirement plans fail.

    9. “Financial Freedom” by Grant Sabatier

    Sabatier shares his strategies on how he became a millionaire in just five years from a broke 24-year-old.

    10. “The Psychology of Money” by Morgan Housel

    The author discusses how a financial plan can be worthless without action or execution. He also explains the real ways people do with their money and helps readers manage their finances.

    Conclusion

    We can learn many lessons from the books of financial experts, and there are many more books out there. If you are ready to make new financial moves, it is best to learn from the experts.

  • Sales Contest Ideas to Stimulate your Team and Increase your Sales Simultaneously

    Sales are the most important aspect of a business. They serve as the primary or sometimes even a sole revenue generator for businesses. Carrying such a significance, it becomes essential to take care of the process of sales and the people involved in it. The enthusiasm and the rapport of your team members play a crucial role in the success of your business. They needed to be motivated continuously.

    Sales Contest activities prove to be a simple and great way to keep your team stirred up. Every person needs some reason or goal to move forward both in business and life. Developing a competitive environment through a sales contest can address that need and fuel the team towards achieving their business goals. Here are some of the best sales contest ideas that can help you maintain the team’s morale and boost your sales.

    10 Sales Contest Ideas to Motivate your Team

    Conclusion
    FAQs

    About Sales Contest ideas and Prizes

    10 Sales Contest Ideas to Motivate your Team

    Raffle Tickets

    Whenever the salesperson or the team completes the task, a raffle ticket is offered to them. This process continues until a definite period say, a month or a quarter. At the end of a particular stint of time, whichever person holds the most number of raffle tickets will be awarded a worthy prize. This ensures the top salesperson is awarded and other raffle ticket holders to get recognized and encouraged for their efforts.

    Time Rewards

    Time rewards are one of the simplest and most effective forms of rewarding. In this, you can reward your team members for their accomplishments in terms of time, like offering a week-off or an early weekend, or a paid leave. This can also be made more attractive by allowing the salesperson to accumulate and use those benefits at the end of a sales cycle. This helps them to relax and boost up for the next cycle.

    Customer Reviews

    Customer Reviews is a great motivating factor for a salesperson
    Customer Reviews is a great motivating factor for a salesperson

    Customer Reviews are certainly a great motivating factor for a salesperson. The team member getting more positive reviews can be rewarded. You can address the negative reviews for team members to enhance and improve their performances. For this purpose, a survey or rating can be obtained from customers during sales. A recognition for more positive reviews not only motivates the concerned sales rep but also pushes others to attain that position.

    Floating Awards

    Floating awards can be in the form of a Trophy or a Momento. It is an idea where the award is given to a person or a team acknowledging their performance. The trophy will be displayed on the best performing team’s/member’s desk or room, as long as they top the sales table. When they slip down, the trophy will float to the new team or sales rep’s desk who then makes the highest sale. Creating prestigious fame to the award encourages the team to attain and retain it for a prolonged time.

    Bracket Contest

    Bracket Contest to increase sales
    Bracket Contest to increase sales

    A bracket contest allows you to create a competitive environment between the team members. You can initiate a bracket with two team members and make them compete with each other. The person making the highest sale can be moved to the next bracket. This process can be continued until determining a winner. Such an ambitious environment stimulates the team to function more effectively.

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    Sales Pitch Contest

    Sales Pitch is an integral part of the sales job. Each person from the team has their ideas and unique ways of presenting sales pitches. You can encourage the team by making them present their sales pitch before everyone. This comes with two benefits. One, every member of the team can learn something from each other’s pitching. Two, the most indulging sales pitch can be rewarded before the team which might inspire others to work more.

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    Favor Contest

    This can be quite an interesting contest. If a sales rep from the team performs well, offer a ‘favor’ for them. An “I owe you” or “Ask me a favor” from a superior will make the team excited. This may even result in creating a competition among themselves to perform well. You can make a list of interesting options to be asked as a favor. Exciting the team with such contests will have a huge positive impact on their performance.

    Scavenger Hunt

    With time, the expertise of a salesperson grows in terms of selling particular products. This can be used to create a contest. Prepare a list of challenging items to be sold or tasks to be completed and make it a contest. Reward the team that completes the tasks first. This encourages the sales reps to accomplish the task by teaming up with other members and utilizing each other’s expert knowledge. Such Scavenger Hunt contests boost up their morale, increase team collaboration and hence increase your sales.

    Appreciation

    A sincere appreciation can invigorate the sales team’s performance to a great height. Appreciation is a simple act that can dig out the potential of the team members. Let your appreciation be unbiased and never let a member of the team go unnoticed. You can organize an appreciation meeting every week or month to recognize and reward the best-performing member. The team morale can also be raised by making the entire team bring some gifts or cards to appreciate the chosen member. It is important to make the entire team feel important.

    Bingo Contest

    Bingo has always been a good game. You can make it a part of sales contest programs. Create bingo boards with squares representing different sales, products, tasks, etc., for the team. They can make changes to the board after the completion of every task. The person who reaches the bingo first can be rewarded with some gifts. Mixing a game with the work can always maintain enthusiasm among the team members and stimulate them to perform well.

    Conclusion

    These are some of the best ideas available to keep your team intact. Ensure that no particular person is gaining an upper hand during this process. With proper implementation of these ideas and activities, you can improve your team’s potential and keep them stimulated in track for the marketing race.

    FAQs

    What are some good sales contest ideas to keep you sales team motivated?

    Some of the best sales contest ideas to keep your Sales Team motivated are:

    • Raffle Tickets
    • Time Rewards
    • Customer Reviews
    • Floating Awards
    • Bracket Contest
    • Sales Pitch Contest
    • Favor Contest
    • Scavenger Hunt
    • Appreciation
    • Bingo Contest

    What are some good sales incentives?

    Some of the Sales Incentives to be given to winners of Sales contest are:

    • Gift Cards
    • Food Delivery Credit
    • Subscription to a Streaming Service
    • Tech Gadgets
    • Subscription Boxes

  • Top 7 Tips to Establish Better Understanding With Your Clients

    How many times has it been that you find yourself trying to get into your client’s head and understanding them? If you’re a salesperson or an entrepreneur this probably happens to you every single day.

    The problem here is that it’s difficult to understand what your client wants to say or convey. And to get things more stressful is the fact that if you can’t let your clients open up then you can’t actually turn that prospect into a customer. And even if you’re reselling to the customer and you aren’t able to understand their current needs, it’s possible you don’t retain their business.

    People aren’t always easy to decipher.  You need to put yourself into the client’s shoes and understand them so they feel comfortable opening up to you, connecting to you, trusting you, and providing you information. We have brought you some ideas and tips which will help you understand your clients much better and also help grow your business.

    1. Be an Active Listener
    2. Build Rapport/Trust
    3. Be Attentive
    4. Understand the Client’s Vision
    5. Research the Competition
    6. Keep Track of the Trends
    7. Follow up for Feedback
    FAQs

    1. Be an Active Listener

    In most cases, the problem lies not with the failure to talk to the client, but it’s with the failure to listen closely to what he/she is saying. To provide the correct and relevant information you need to understand the client. And don’t just listen to reply to them, but to understand their way of thinking.

    When you listen closely to clients, they provide you with information and trust you, then you may present your pitch accordingly and even though this doesn’t provide you with an opportunity to sell, this provides an opportunity to be a valuable asset to your client to advice and for guidance.

    2. Build Rapport/Trust

    If you’re looking for a long-time profitable relationship with the client, it shouldn’t be all about business. Don’t get right down to the sales pitch. Try to make the client comfortable, like, and trust you. Let your guard down, let the customer connect to you, relate to you, and use it for the sales advantage.

    Building rapport is very important in sales. One should never stop building, even when you’re trying to sell.

    3. Be Attentive

    When interacting with the clients’ it’s important to remember that it’s not about you, it’s about them and the client should be doing most of the talking. When the client is talking, you may find the urge to respond, resist the urge and let the client talk otherwise it derails the whole conversation. The more you listen to the clients, the more you understand their ideas about you and how can you be useful to them.

    Speak only when you need to correct or clarify what the client is saying. Set your priority to understand the customer, not to speak about the product. This helps in establishing a strong connection and hence, more sales.

    4. Undertsand the Client’s Vision

    One of the easiest ways to understand your client is to find out what they’re looking for. Find out what is it that they want and what is it that they’re trying to achieve.

    If it’s B2B, try to find out what do they want the business and where do they want to take it. What goals have they set for the growth of the business?

    If it’s B2C, try to find out what do they hope to achieve with your product or brand. What are they aiming for?

    It’s easy to know what the customer might need at the time but it’s important to know where do they want to be in the future and what’s getting in their way from reaching there. Knowing their vision will help you help them.

    5. Research the Competition

    Just about every client out there will have competition. Try to find out who the competitors are, find out where they may have stumbled upon and use that to your advantage. You can avoid making the same mistakes and level the field if not anything else.

    Look at the important areas pricing, user experience, feedbacks, user expectations, etc.

    Try to keep track of trends in the market and how you manage their positive and negative impacts on your clients in a professional relationship. Through this, you’ll be able to assist your clients well. It is also an excellent way of checking work processes and throwing out the flaws if any. Try to use every experience to better yourself.

    7. Follow up for Feedback

    In hectic times, we forget to be in touch with others. Consistent communication with the clients is a very good way to maintain client relationships positively. Even if you feel a client is not exactly satisfied, don’t run away instead try to reach out and connect to them and get to know how can you better yourself. Trust is an important asset for keeping long-term client relations. Clients who are most satisfied can also provide valuable feedback.

    Developing positive relationships with clients is very important, this means understanding their needs, offering smart and impactful solutions to their problems. Try to become a valuable asset and advisor to every client that comes your way. Always try to keep a channel open for dialogues with the clients, this provides an upper hand.

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    Conclusion

    The most important step for a successful sales engagement is to understand who you’re dealing with, what do they want, how do they want whatever they want. Having a good knowledge of your prospect is invaluable. Without knowing who your client really is, you’re just firing blanks.

    The better you know your client, the better you can pitch your sale. It’s very important to know who you’re selling to and you can only know that when you try to understand your prospect. All these will make you perform better and increase your sales hence, growing your business.

    Use these tips to truly understand your clients, deepen client relationships and user experience. This will definitely increase your engagement and put you at the top of your client’s lists.

    FAQs

    Why is understanding your client important?

    Understanding your clients is important because providing customers with good service will build your relationship stronger with the customer and they will help you get more leads.

    What are the ways of communicating with clients?

    The most effective ways to communicate with customers are E-mail, Website, Text Messaging, Web Chat, and Social Media.

    What factors most influence the prioritisation of clients’ needs?

    Factors that influence prioritization include client condition, safety factors, available time, and client preferences.

  • Fashion Startup Ideas to Start a Fashion Business in 2021

    Right now the Fashion market mainly favours tiny fashion boutiques, new fashion designers, and dedicated outlets that make a personal style statement. It is clear that there is a lot of scope in this field.

    Anyone who has ever owned or launched a business will attest that it requires time, study, and smart resource management. Long, hard hours and the funds needed to convert your vision into reality are a struggle that every new firm encounters. It’s no different when it comes to starting a fashion business. Here are the best five fashion startup ideas to help you get started with yours.

    Top 5 Fashion Startup Ideas

    1. Fashion Event Production Company
    2. Personal Styling Business
    3. Plus-size Clothing Startup
    4. Start a Sewing Business
    5. Luxury Eyewear Line

    Conclusion
    FAQs

    Top 5 Fashion Startup Ideas

    Here are the top 5 fashion business ideas to start a fashion startup in 2021.

    Fashion Event Production Company

    It’s not simple to put together a fashion show. Designers and models are consulted by fashion event producers, who may even train them.

    Helping the designer with runway show casting and knowing how garments should be displayed on the body and how the models should hold themselves are part of being a fashion event producer.

    Before starting this job, you need to have a basic understanding of fashion shows, work with creative individuals, and be adaptable enough to cope with a variety of personalities. The amount of money you can make is determined by the number of clients you have and how large they are. You won’t need workers or even an office to get started because the initial costs are low.

    However, for your firm to be successful, you will need to conduct a lot of self-promotion. For this sort of employment, relationships and referrals are essential. Business cards, networking through industry websites, and user-friendly websites that display both an online and physical portfolio are all required.

    Personal Styling Business

    A personal stylist aids in the enhancement of a client’s image. Stylist services may be necessary for certain individuals before a significant occasion or even incorporated into daily life. A personal stylist’s responsibilities include hair, cosmetics, clothes, and anything connected to a client’s appearance.

    This company is an important element of any community because it helps people succeed in an increasingly image-conscious environment.

    Someone with prior expertise in fashion, hair care, cosmetics, or a similar industry is perfect for a personal styling business. While no formal training is necessary, having a network of potential clients may be quite beneficial in getting your business started.

    Fashionistas with prior experience in sectors such as radio, cosmetics, or public relations will usually have an advantage. You’ll also need good communication skills and a desire to work one-on-one with folks. While many individuals may be interested in your services, young professionals will be the primary market.

    These are up-and-coming individuals for whom the image may be a determining factor in both their career and romantic goals. You have the option of billing your clients by the hour or by the session.

    Plus-size Clothing Startup

    Opening a plus-size clothes store may be a terrific business endeavour if you’ve ever struggled to find the proper fit or have a passion for making fashion more accessible to everyone. Although no formal degree is necessary, a background in fashion or retail may be quite beneficial. Those who have difficulty fitting into typical clothing stores have the same wants as women who do.

    These women are catered to by a plus-size clothing firm, which sells attractive apparel in their sizes. Although most plus-size fashion companies concentrate on plus size women, certain men’s plus size apparel businesses cater to larger guys.

    Startup expenditures might be high, with space and goods accounting for the majority of your spending. Look for low-rent commercial space, establish your business on an internet platform like Shopify, or try specialising in a single sort of apparel to reduce inventory.

    Your company may stay tiny, but there is a lot of room for expansion in the market. Thus there is a lot of space for growth.

    Best Clothing Business Ideas

    Start a Sewing Business

    A sewing company, unlike many other sorts of enterprises, may be run from home. A sewing company run from home has the extra benefit of giving more comfort and privacy during fits. With minimal initial expenditure, you may establish a small home-based sewing company.

    Sewing firms customise garments via embroidery and other decorative arts to produce one-of-a-kind individualised styles in addition to creating and changing clothes.

    If you enjoy fashion and have a knack for sewing, starting your own sewing business may be a lucrative full-time or part-time endeavour. While this is best suited for people with a high degree of ability, various educational programmes are available for fashionistas interested in learning the technique.

    The initial expenditures of a sewing business are often minimal because you can run them from your home. You could already have a lot of the equipment you’ll need to get started, and you can factor the cost of your supplies into the price you offer your clients.

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    Luxury Eyewear Line

    Eyewear business
    eyewear Business

    A sunglasses line is often a high-end eyewear line for upper-crust customers. In 2016, sunglasses earned about $3.6 billion in income, making this a lucrative career choice for many.

    Starting your own eyewear business is a terrific way to get your foot in the door of the fashion industry. The ideal owner will have a keen sense of style and design. While no specific knowledge is necessary, you should have a fundamental grasp of how your concept will be developed into a product. It’s also crucial to observe safety requirements while creating UV-protected items. Finding a means to generate distinctive articles and a memorable business can help you flourish in this competitive field. In most cases, the owner is solely responsible for creating and promoting their eyewear.

    They can either make the sunglasses themselves or collaborate with a manufacturer to finish the process. Sunglasses can be purchased online or in a physical store. In most cases, owners will collaborate with distributors to have their products offered in other retail outlets.

    The materials you choose to employ and your location will determine your startup expenses.

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    Conclusion

    The worldwide clothing market is currently valued at $3 trillion and accounts for 2% of global GDP. And the fashion sector in India is growing at a pace of 24.2 per cent each year, implying that it would be worth $18,732 million in 2022.

    Looking at the numbers, it’s clear that this market has a lot of promise, and the need for small enterprises in this field is growing all the time.

    FAQs

    What are the most valued fashion brands in the world?

    Most valued fashion brands in the world are:

    • Nike
    • Louis Vuitton
    • Hermes
    • Gucci
    • Zalando
    • Adidas
    • Tiffany & Co.
    • Zara
    • H&M
    • Cartier

    What are the top fashion brands in India?

    Some of the top fashion brands in India are:

    • Van Heusen
    • Park Avenue
    • Pepe Jeans
    • Levi’s
    • Allen Solly
    • Nykaa
    • Peter England

    What are the Fashion Business Ideas to start a fashion startups?

    Some of the top fashion business ideas to start a fashion:

    • Fashion Event Production Company
    • Personal Styling Business
    • Plus-size Clothing Startup
    • Start a Sewing Business
    • Luxury Eyewear Line

  • How To Choose The Best Oracle Certification Based On Your Needs?

    The Oracle Certification validates the candidate that they possess technical skills and knowledge of Oracle products and services.

    What is an Oracle Certification Program?

    Oracle certifications provide the candidate with expertise and experience on Oracle products and technologies.

    Oracle certified professional is a professional that has completed the program offered by Oracle. Certificates are given to the professionals after they pass the exam and assignments.

    Six Levels of Oracle Certification:

    ● Oracle Certified Junior Associate (OCJA),

    ● Oracle Certified Specialist (OCS)

    ● Oracle Certified Professional (OCP),

    ● Oracle Certified Master (OCM),

    ● Oracle Certified Associate (OCA),

    ● Oracle Certified Expert (OCE).

    A Few Reasons to Invest in Oracle Certification

    Oracle Certification can open many opportunities for you. By obtaining oracle cloud training, you can have formal recognition of your skills.

    • Enhance Employment and Career Opportunities
    • Gain Recognition
    • Stay Updated

    Eligibility for Oracle Certification

    To become an Oracle Certified Associate, you need to clear the Oracle Database Administration exam. This exam clearance is necessary to proceed with the Oracle Certified Associate Exam.

    To become an Oracle Certified Professional, you need to be trained in an approved course listed on Oracle’s official website under Oracle Database Administrator Certified Professional. After the training, you can appear for the Oracle Database Administration exam to become Oracle Database Administrator Certified Professional.

    How to Choose the Best Oracle Certification?

    Oracle Certification offers a precise measure of your technical skills and knowledge. It also gives you a competitive edge for the position you desire to achieve.

    Associate Certification

    You need to clear two exams to become Oracle Certified Associate.

    You need to pass one of the three exams mentioned below and the Oracle Database Administration Exam.

    1. Oracle Database 12c: SQL Fundamentals 1Z0-061 will test your ability to create, maintain, retrieve, and edit data in the database. It will also analyse your SQL programming skills.
    2. Oracle Database SQL Expert 1Z0-047 will test your proficiency and understanding of control privileges, system-level queries, and database objects. This test will also require you to have an understanding of SQL concepts.
    3. Oracle Database 11g: SQL Fundamentals I 1Z0-051 is an advanced test that includes set and conditional that is not present in the older version.

    Oracle Database Administration I Exam

    This exam will test your ability to set up a database environment and secure Oracle instances in any given network. You also need to understand database backup and recovery, Oracle Database Architecture, and the configuration of security instances to clear this exam.

    Professional Certification

    This certification will validate your skills in managing large databases and developing large database applications.

    It is essential to clear the Oracle Certified Associate exam to become an Oracle Certified Professional. The next step is to choose a course from 50 available options and appear for an exam. You will not be able to clear this exam through self-study. Instructor-led training or virtual classes are suggested. You have to also submit the previously completed courses on the official channel of Oracle.

    Oracle Database Administration II Exam is the final exam to obtain the OCP certificate. After clearing this exam, you have to make the final course submission.

    Master Certification

    This is the highest Oracle Certification a professional can obtain. This certification will allow you to get hired by IT companies at the senior level to manage sensitive issues of databases. It is mandatory to have OCP appear for this certification.

    The next step in master certification is completing two courses from a list of over 30 courses. In this certification, you also need to submit the courses on the Oracle website.

    Oracle Database Certified Master Exam is the final exam to obtain the OCM certificate. After clearing this exam, you have to make the final course submission.

    Top Ten Oracle Certifications:

    • Oracle Cloud certification Infrastructure Foundations Certified Associate
    • Oracle Autonomous Database Cloud Certified Specialist
    • Oracle Global Human Resources Cloud Certified Implementation Specialist
    • Oracle Cloud Infrastructure Certified Architect Associate
    • Oracle Cloud Infrastructure Certified Architect Professional
    • Oracle Cloud Infrastructure Developer Certified Associate
    • Oracle Database SQL Certified Associate (Oracle SQL certification)
    • Oracle Cloud Infrastructure Certified Cloud Operations Associate
    • Oracle Certified Professional: Oracle Java Certification SE Programmer
    • Oracle Database 12c Administrator Certified Professional

    Job and Career Opportunities

    Every business that uses Oracle Database, Oracle Cloud, Oracle Linux, or Oracle Solaris requires qualified administrators to set up, maintain, monitor, and debug these systems. These firms require architects to plan and build solutions that fulfil business requirements and are suitable for the settings in which they are implemented, demonstrating that career progression prospects in Oracle technology are plentiful.

    As an Oracle Certified Professional, you can easily convince potential employers and clients based on your capabilities. Oracle certification will also provide you with a high return of investment you have done on your certification.

  • Bootstrapping vs Funding: Which is the Right Strategy to Fund your Startup

    A Startup is a company that is just on the verge of developing and offering services and products that are not available in the market. Startups are now becoming a significant part of every country’s economy; they are providing jobs to the people of this generation and are carrying huge responsibilities.

    They are hugely contributing to the development of the socio-economic conditions of the country. Not only that, through the use of new technologies, they are providing solutions to the problems as well. Every industry is getting to see new Startups and some of them are going to be the future of that industry.

    The survival of a startup hugely depends on the fund, if there is no fund a Startup can never see the daylight, it will shut down even before the beginning. So, for preventing from getting shut down, one needs to arrange funds and must invest in the business and these can be done in two ways.

    One is getting money funded for the startup and the other one is through Bootstrapped. In this article, we will discuss the difference between funded startups and Bootstrapped startups and what they are all about. We will also talk about which will be a better option for your startup. So let’s get into the business.

    “It’s almost always harder to raise capital than you thought it would be, and it always takes longer. So, plan for that.”

    –Richard Harroch

    What is a Bootstrapped Startup?
    Pros and Cons of a Bootstrapped Startup
    Examples of a Bootstrapped Startup
    What is a Funded Startup?
    Pros and Cons of a Funded Startup
    Example of a Funded Startup
    Funding Vs Bootstrapped Startup: Factors That Entrepreneurs Must Consider
    FAQ

    What is a Bootstrapped Startup?

    Bootstrapped startups
    Bootstrapped startups

    Bootstrapped startups are those businesses, where you don’t take capital from an outside source or venture capitalist and totally depend on your own funds for the survival and growth of the business. There is no process for external funding here, you are the leader here and you need to take all kind of decision that is necessary for your business.

    Pros and Cons of a Bootstrapped Startup

    Pros:

    • The thing about bootstrapped startups is that the founder doesn’t have to depend on outside investors for the funds and the ownership solely belongs to the founder.
    • The founder of the business needs to just focus on the business products and services and there is no need for issuing equity.
    • The control of the business belongs to the founder and they don’t get succumbed to any pressures by anyone and have the control to take any important decision regarding the business.

    Cons:

    Examples of a Bootstrapped Startup

    GoPro

    GoPro Logo
    GoPro Logo

    This company is one of the best brands out there for selling personal cameras that capture video photographs was first founded in the year 2002 by Jill Woodman and Nicholas Woodman. It is a successful bootstrapped startup that has now become a big company that sells high-definition personal cameras.

    Nicholas Woodman got the idea of making such cameras that can shoot action photography while he was on a surfing trip to Australia. He funded  $10,000 from his own pocket to his business. He did many jobs such as emailing and truck driving and at last, he was successful. In 2004 his company, GoPro sold the first analogue camera of 35mm.

    GoPro First Camera
    GoPro First Camera

    Zerodha

    Zerodha Logo
    Zerodha Logo

    A popular example of a bootstrapped startup in India is Zerodha, Zerodha is an Indian financial services company founded in 2010 by Nithin Kamath and Nikhil Kamath.

    Nithin Kamath started trading in stocks at the age of 17. When the market crashed between 2001 and 2002, he lost 5 lakh rupees. He still continued to trade in stocks and later started his own brokerage Kamath & Associates. In 2010 he founded Zerodha.

    Now the company has a revenue of 1,093.64 crores INR and is valued at $2 billion. The founder of Zerodha in a series of tweets explained why the company doesn’t raise any funding.

    Nithin Kamath Tweet on Why Zerodha does not raise Funding
    Nithin Kamath Tweet on Why Zerodha does not raise Funding

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    What is a Funded Startup?

    Funding your Startup
    Funding your Startup

    While starting a business, an amount is needed as an investment. There are some startups who decide to raise amounts from the public as the fund for the company. Here you look out for investors also known as venture capitalists, who are actually interested in your business and they provide you with your required amount of capital in return for your company’s equity.

    Pros and Cons of a Funded Startup

    There are some advantages and limitations that one faces when they chose to raise funds from the public for their business and they are:

    Pros:

    • Funding from outside provides businesses with lots of opportunities related to finance which in turn becomes a big factor in the fast growth of their business.
    • The Investors who are funding the business guide the owner of the startup with their experience, if the need arises.
    • The connections of these investors can be a plus point for the startup and it can help them in earning the trust of the public.

    Cons:

    • When external forces started involved in the business, decisions related to payments, finance, equity by the startup founder become limited.
    • The founder loses a big amount of the company to the investors and thus holds a very small part of it.

    Example of a Funded Startup

    Flipkart: Funded by Venture Capital

    Flipkart Logo
    Flipkart Logo

    This online shopping website was founded by Binny Bansal and Sachin Bansal in the year 2007. The online E-Commerce company that started its journey by selling books now sells everything. In the year 2018, Flipkart got its first fund from Junglee and Helion Venture’s founder Ashish Gupta. After that, Flipkart received $10 million from Tiger Global Management. Tiger Global Management is an American investment firm.

    Flipkart keeps getting bigger and bigger with various investments by the investors It even acquired Myntra in the year 2014 for $270 million dollars. In 2018 Walmart acquired Flipkart and became the fund provider of the business and Walmart now owns almost an 82.3% stake in the Indian E-Commerce giant. It has raised almost $12.6 billion. As per reports, the current value of Flipkart is $37.6 billion as of 2021.

    Funding Vs Bootstrapped Startup: Factors That Entrepreneurs Must Consider

    In the choice between funding and bootstrapped, one must decide what they want with their business. Here they need to consider some factors that would help them in deciding between funding and bootstrapping. Those factors are:

    Objective

    The main aim of your business is one of the prime factors that help you in deciding the future of your startup. If you just want a profitable business, bootstrap is the option for you. On the other hand, if you want your business to have maximum revenue growth then, external funding is the answer.

    Pace of Growth

    When you are the only one who is investing in your business, the growth will be slower in pace. As the resources you have, including the financial ones, are limited in nature. While funded business provides resources like new connections and finances thus the growth is way faster.

    Control

    In a Bootstrapped startup, you have control over your startup. Whatever the important decision is, your call is the last one. On the other hand, funded startups don’t give you that much freedom, where you can take the final decision for your startup as it involves the investors who are funding your business.

    Conclusion

    In the end, the decision of choosing between funding and bootstrapping is yours. If you decided to bootstrap your business, in the future you can go for funding as well. Whatever you do, you need to consider the factors while making the decision, because the survival of your business depends on this.

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    FAQ

    What is a funded startup?

    A funded startup means a business where money is raised from externals or third-parties as an investment.

    What percentage of startups bootstrap?

    75% to 80% of startup founders prefer bootstrapping their startup.

    Is funding important for a startup?

    Funding is definitely important for a startup, as it increases visibility in the market and helps in attracting the public’s attention.