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Tag: 📖 Learning

  • Top 10 Low Investment Small Business Ideas to Start in 2022

    The year 2020 has brought severe turmoil and tension to the global economy, the COVID-19 pandemic being the biggest challenge. Countries have had to implement lockdown measures to contain the disease. Starting a new business won’t be the same as earlier. Hence, following the right steps and working on the best small business ideas can help you establish your own business with little investment.

    The dynamics of business have changed. New business trends in 2022 have come up and some existing ones have gained traction. This post focuses on the trends in the world of top small business ideas. An exciting feature of the top 10 small business ideas of 2022 discussed below is that even beginners can try them and that too with small investments.

    There are over 4 billion internet users in the world, and 6 out of 10 small businesses have a website to serve these users. According to statistics, 73% of online businesses earn over $50,000 per year. Hence, most of the new business ideas in this post are online-oriented. If you want to start your own business in India and be your own boss, now is the time.  

    Here are 10 such small business ideas for 2022 you can start now.

    1. Bookkeeping
    2. Freelancing
    3. Reviewing Products
    4. Affiliate Marketing
    5. Graphic Designing
    6. Podcast
    7. Blog Monetization
    8. Online Course Creation
    9. Selling Products Online
    10. Printing On Demand
    FAQ

    1. Bookkeeping

    Bookkeeping Business
    Bookkeeping Business

    First on the list is Bookkeeping as it is the best small business idea in India. Not every job requires you to be on-site. There is certain accounting software that can help you perform remotely online without any hassle. Bookkeeping is one such example. If you know how to work with software like QuickBooks, accounting software or bookkeeping software, you can do online bookkeeping for someone.

    To start a Bookkeeping business, you need to have a strong foundation in the basics of income, outgoings, etc., you also need good networking skills. You can make a solid income through online bookkeeping. Several such services can also be rendered through virtual assistance.

    2. Freelancing

    Freelancing
    Freelancing

    Freelancing has always been considered a successful small business idea. Many people value freelancing over a day job. Be it side income or more than that, you can achieve a lot as a reputed freelancer.

    To get into freelancing you can sell your services at Fiverr.com and Freelancer.com. It is also the in India as you can do voice-overs, translations, transcribe people’s text, content writing, logo designing, or even programming. This can be the best small business but it is all about finding a match with the perfect client.

    Established freelancers earn hundreds of dollars in a day’s work as it is a low-cost business idea with high profit. Working from anywhere and at your own timeline is another perk of freelancing makes it one of the best business ideas. So freelancing is a tried-and-tested approach to starting a small business and making it big someday. This is a low investment idea where you can follow your passion and make money out of it.

    3. Reviewing Products

    Reviewing Products
    Reviewing Products

    Product review is an easy to start business that can be started online with minimal investment. People like to read and watch reviews before buying products. Leverage this demand to build a small business around reviewing products, this is currently a trending business idea. Has a new product been launched? Procure it and upload a video on YouTube to share your review.

    This is one of the most successful small business ideas as it allows you to make tutorials on the features and functionalities of devices and other products. There are many out there who purchase fancy gadgets on a whim only to not use them to the fullest. Act as their saviour through your reviews! It is one of the best business ideas for women, as many homemakers can review beauty products or clothes from different websites.

    4. Affiliate Marketing

    Affiliate Marketing
    Affiliate Marketing

    Consider the following example to understand affiliate marketing. You review a newly launched camera, make a video of your review, and upload it on YouTube. You also add links in the video description. These links are special because if anyone goes to Amazon by clicking on them and buys the camera from there, you’ll get a certain commission from the purchase.

    This is why reviewers provide a plethora of links. It is also one of the best low investment small business ideas in India. Affiliate marketing is considered one of the most successful businesses to start. If you are interested in affiliate marketing, do check out the Amazon associate program and Shopify affiliate program.

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    5. Graphic Designing

    Graphic designing
    Graphic designing

    Graphic designing is the best business to start in 2022 as the content only sells when it’s attractive. Logos are effective only when they are pleasing to the eye; hence, there is an everlasting need for a graphic designer. It is an upcoming small business idea in India as many startups require a graphic designer to help make their websites creative.

    If you have a knack for photo editing or designing, then graphic designing is the best business to start with. This sector is booming at the moment and is like the hotshot you can undertake this year. Just visit freelancing platforms like Fiverr and Upwork to see the global demand for designing. The pay for this business idea 2022 is mind-blowing and you get to build a nice clientele list.

    6. Podcast

    Podcast
    Podcast

    Podcasts are booming and were said to be the best online businesses to start in 2022 because of the global pandemic. This is one of the few businesses that are now seen as the modern form of information sharing and are equal in value to videos and written content. People now actively listen to podcasts. Joe Rogan podcasts are highly popular. With over 6 million subscribers and podcasts that are as long as 3 hours, Joe Rogan has become a brand.

    It is one of the other low-cost business ideas with high profit because imagine the number of audio advertisements you can place in your podcasts! If your podcasts eventually gain pace, you can secure brand deals with sponsors like Squarespace or Audible. They pay a lot to be part of popular podcasts. With podcasts, you can also bring in other online business ideas 2021 such as affiliate marketing.

    Podcasts can be recorded from home and don’t require huge investment. You can even use your phone’s microphone to record an audio file. Podcasts will always be in the small business ideas list, as you can upload it to a website like Anchored.fm which in turn will share your podcast around the world.

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    7. Blog Monetization

    Blog Monetization
    Blog Monetization

    Blogs allow you to contribute posts on topics like banking, how to make money, how to save money, and how to invest. This is among the best business in India in 2022 as it is easy to earn money. You can use AdSense and affiliate marketing to make money from your blog.

    You can use this trending business idea to market your services. Blogging is among the top 3 ideas for small businesses as creating your own blog won’t be much difficult if you are passionate about writing. It is currently in the list of the top 10 most successful businesses because you can start it easily, it is an inexpensive way to enhance your marketing, get more traffic and then attract customers to purchase your products or services.

    8. Online Course Creation

    Online Courses
    Online Courses

    What’s common between Udemy, Coursera, and edX? They thrive on paid online courses. According to many studies starting an ed-tech startup is the best startup idea in India this year. If you are highly knowledgeable about something, say machine learning, and have the capability to explain complex content lucidly, then creating an online course is one of the top business ideas you should look out for.

    You can come up with an agenda and outline what topics you will cover. Then create videos on each of these topics, make them visually appealing while not going overboard, and also have transcriptions ready for the videos. This is among those ideas that allow you to improve upon your skills.

    Once all items are taken care of, bundle everything into a package and search for the websites that pay you well for your course. The edtech industry in India is growing at a fast pace and this is the right time to grab this opportunity.

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    9. Selling Products Online

    Ecommerce
    Ecommerce

    Selling Products Online is easier than you think. Ecommerce is considered to be one of the best business ideas as creating an online store is not difficult today. Shopify is one such platform that allows you to create an online store.

    Professional templates that are super-easy to customize make it a child’s play to sell products through an online store. Dropshipping is another popular term that’s related to selling products online. As the Indian e-commerce market has witnessed huge growth in the past few years, this is one of the most successful businesses to start.

    10. Printing On Demand

    Printing Business
    Printing Business

    Printing is another best business to start in 2022. There are situations when the design is ready but there’s no way to print it. That’s where print on demand comes into the picture and that is why it is considered to be the best small business. Someone else can design the T-shirts and you can make money by printing them. These new business ideas are even easier if you can bring in the distribution component.

    Conclusion

    We hope this small list of all the beautiful small businesses to start in 2021 sparked any ideas in you. Most of them require no investment at all other than your time. Hopefully, you may have found the most successful small business ideas that are also low-cost with high profit in this list. If you know about any other business idea that can be started on a small scale, let us know in the comments below.

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    FAQ

    How to Start a Business with No Experience?

    Get business-related qualifications, Turn your career or hobby into a business, Do extensive research, Create a realistic business plan and Hire expert employees.

    What are the top 10 small business ideas?

    The best small business ideas in India 2021 are printing on demand, selling products online, online course creation, blog monetization, podcasts, affiliate marketing, graphic designing, reviewing products, freelancing and virtual assistance.

    What are the most successful small businesses?

    The most profitable small businesses are Personal wellness, Building courses, Bookkeeping, Accounting, Consulting, and Graphic design.

    What are the top 10 businesses to start?

    The ten most profitable business opportunities in India that you can start are Digital Marketing Services, Content Writing, Tutoring App development, and Dropshipping Business.

  • 7 Tips To Be Followed For Better Optimised Communication Between Remote Teams

    Communication is said to be the key to success. But when we talk about remote working, communication management is one of the major issues faced by remote teams. With undetermined ongoing situations, working remotely is one of the best options available. The pandemic was a life-changing point for almost everyone. Pandemic proved as the biggest challenge for working people. The normal office work was no longer accepted by the undergoing situations. Hence, Remote work earned its part during this period.

    The acceptance of remote working required many changes in the working pattern of each employee. With the office work directly converted into remote working. There were many issues faced by employees as well as leaders. One of the major issues faced was having proper communication between team members.

    If you are also looking for a way to handle better communication between team members, check it below for a few useful tips. But before actually going to the tips, let us discuss the types of communication.

    Types of Communication
    Issues in Communication Between Remote Teams
    Tips for Better Optimized Communication Between Remote Teams
    FAQs

    Types of Communication

    Communication can be of two types, Synchronous and asynchronous.

    Synchronous

    In this type, direct communication takes place. This is mainly done when quick action is needed. Synchronous communication includes quick and real-time communication between two or more two people. The way for synchronous communication in remote working teams can be achieved through the use of instant messaging, call, instant email replies, etc.

    Asynchronous

    In this type, the conversation is not immediate. It is more like having a conversation with timed replies. A most famous example of this is email. When we message someone without the expectation of having a spontaneous reply, it can be counted as asynchronous communication.

    Issues in Communication Between Remote Teams

    • The major issue is due to different time zones.
    • Having different priorities set up.
    • Technical issues take up most of the educated time.
    • The language barrier between different team members, etc.

    Tips for Better Optimized Communication Between Remote Teams

    1. Proposing Set Guidelines

    The issue faced by remote teams can be eliminated to an extended limit by setting clear guidelines for every member. The proper guidelines and clear settee rules can help workers to know their work and the system workflows.

    2. Arranging Video Conferences at a Predetermined Schedule

    Providing a proper schedule at the start of the week or month can enable the workers to set up their time in a particular format. If someone has a technical issue, they can look before some time to get it resolved and have good communication over the conference.

    3. Giving Frequent Feedbacks

    When the working system is confined to a single building, it is much easier to understand the basics of the work. However when it comes to the remote working team. It is very essential to give out feedbacks at an interval of time. It can enable the team members to know what they should do and what all is accepted by others.

    4. Selecting Proper Tools

    It is very important to have a set of tools arranged for communication purposes. Sometimes, one particular tool can run into a technical error or can not be accessible by everyone. Hence it is advisable to have a set of tools arranged for communication.

    5. Essential Information should be shared on a Single Platform Only

    When we say it is advisable to have more than one communication platform approved for the remote working teams. People tend to get confused with the sharing of information also through multiple sources. It is best to share essential information through a single platform only. Sharing essential information by the means of multiple platforms can make workers confused.

    6. Keep the Format Simple

    Irrespective of the message you want to convey. Try keeping its format and language simple. Online communication is known to create misunderstandings a lot. Hence proper message and in a good format should be applied. Another thing to remember is not all can understand simple words. Sometimes there might be a need for good innovative diagrams attached to it. Proper format is more essential in conveying rules.

    7. Have a Personal Check Over Team Members

    Doing office work is hectic and tiresome sometimes. But we are surrounded by our colleagues and friends to watch over. But when the same thing is compared with remote working, it can get truly tiresome and confusing with no good support. Hence it is suggested to have a personal check on each team member after some interval to check out their issues. This step can also allow a good communication bond between different team members.

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    Conclusion

    The few recent years have proved to be a revolutionary period. Many changes were adapted to make the normal routine work. Hence, The remote working pattern learned much popularity during the pandemic. But changes are not soo easy to be adapted. And one of the most common issues found is the hindrance in communication between different team members of the Remote team. Some of the effective ways to communicate with the remote working team have been discussed above.

    FAQs

    Why is communication important in remote work?

    Employers who engage in providing open channels of communication will quickly gain employee trust, resulting in increased productivity, output, and overall morale.

    How to have better communication between remote teams?

    We can have better communication between remote teams by Proposing set guidelines, arranging video conferences at predetermined times, giving frequent feedback, selecting proper tools, keeping the format simple, etc.

    What are the advantages of the remote working system?

    Remote working has many advantages over a normal office routine. Some of the people found remote working more productive. Remote working can also allow more flexibility in working.

  • Quora – An Underlooked Tool For Better Content Marketing

    Quora is a question-and-answer-based platform. Multiple users use it in their daily life as a part of the routine. The question and answer session on Quora consist of both professional as well as personal perspectives. However many content marketers are not pleased with the use of Quora as a part of content marketing. The basic reason behind this is the weak understanding of Q&A-based platforms.

    Content marketing is a strategy planned to attain a higher number of audiences by the means of creating, publishing, and distributing content. These all are done with the thought of a particular target audience only.

    With all these strategies in mind, they can be achieved with the help of Quora also. Quora can be a successful platform for content marketing as it allows to create, publish and distribute the contents but in a slightly different way.

    How to use Quora for Content Marketing?
    Things to Remember While Using Quora For The Content Marketing
    Advantages of Using Quora For Content Marketing
    FAQs

    How to use Quora for Content Marketing?

    Even though Quora is just a Q&A-based platform. It has a large number of daily users for about 38 million-plus as per data shared by independent Alexa tracking site. Using such a common platform for marketing purposes is a good option.

    There are multiple ways one can use Quora for content marketing :

    Making Relevant Account

    Quora Login Page
    Quora Login Page

    The first step to begin anything online is almost the same for all. The creation of an account is the most basic yet crucial step. Account should be created by adding up all essential pieces of information in it. Adding up a clear yet informative bio can also be counted as an essential part of content marketing.

    Search For Your Targeted Audience

    The next step should be to search for the type of audience one wants. Targeting such an audience can be done by going through the Q&A uploaded by others. This step can help out in understanding the needs of the audience as well as the way they desire to be approached.

    Getting In Touch With Other Users

    Getting in touch with other users is an essential part of making a strategy. This can make one aware of the actual market condition and what all changes must be done to stay ahead with the competitors.

    Staying Active on Quora

    Daily answering and uploading on Quora can make people more aware of your products in different places. For this, you might be required to have a thorough search for relevant questions and reply to them with your practical knowledge.

    Making Your Way

    Adding external Link on Quora
    Adding external Link on Quora

    While answering questions in Quora, there is the facility of adding any external link to it. In relevant places, one can try to add up their website or blog link to attract more traffic to your post.

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    Things to Remember While Using Quora For The Content Marketing

    • While using any platform, they are built up with their own rules and restrictions to be followed. While uploading any content over Quora make sure to recheck their guidelines to ensure there is nothing wrong with your provided content.
    • Quora is a customer-based platform. There can be many out-of-the-box questions one can face. Having a way to answer questions in multiple ways is the most required skill here.
    • Keep a check on the tone of answer you are going to provide. Not all like to have a formal conversation. A friendly tone is recommended for giving out suggestions on Quora.
    • The content you are going to market for will be seen and read by many people. Make sure the data you are going to provide is ethical and true.

    Advantages of Using Quora For Content Marketing

    There are so many debates going on with each individual’s choice of using Quora for content marketing. There are many people in favor of using Quora for the need of content marketing. However, Quora is still not a very advisable platform for content marketing by professionals. Let us have a look at what are the advantages of using Quora for content marketing.

    • You will get direct access to more than 300 million monthly active users.
    • You can give a direct link to your websites through your post on Quora.
    • Being active on Quora can get you real knowledge about market conditions you want to know through real opinions.
    • Reading about people’s opinions can help you to set your priorities.
    • Quora might be a Q&A platform, however, it has much knowledge to offer. From there one can also keep learning different aspects about their targeted audience and their needs.
    • Quora offers the chance t0o know real reviews of your targeted content with relevant products and can point out your shortcomings.
    • It is used worldwide. Hence enabling the chances of your content to be accepted by a wide range of people.

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    Conclusion

    Quora is one of the most popular platforms used across the globe. It is a user-based platform enabling its users to post Q&A of their real-life doubts. There is another set of people using Quora ready to help others by providing relevant answers. In between the process of question and answer, there is another use of Quora found. Quora is used for content marketing also by a good amount of content marketers. Some of the relevant information has been shared above.

    FAQs

    Can I use Quora for content marketing?

    Using Quora for content marketing might give several benefits to your company. It’s an excellent approach to raise brand recognition, build thought leadership, and even drive traffic to your websites.

    Why is content marketing important?

    Content marketing is vital because it helps you create trust, develop connections, enhance conversions, and generate leads by answering your audience’s queries.

    Can Quora be used for marketing?

    Quora is an excellent tool for this form of marketing since you demonstrate value by providing extensive answers to audience inquiries.

    What does a content marketer do?

    Content marketers are in charge of planning, generating, and sharing excellent content to increase their readership and relationships by creating business for the company they represent.

  • How to Make 2023 Your Most Successful Year in Business?

    A new year means a fresh start. Although this common expression isn’t totally accurate, the end of the year indeed urges us to reflect on what worked and what didn’t in order to make objectives for the coming year.

    You’ve probably observed that nothing happens if you don’t do anything. Take significant action, put in the effort to get the outcomes you desire, and things will begin to happen. You must put forth the effort to get the desired results. There’s no getting around it.

    The new year is an opportunity to rewrite the rules and quit settling for less in your business. It’s an opportunity to cast a new strategic vision than in the past, resulting in more success and progress in your business and your life.

    So, if you’re still unsure about the year 2023, here are a few things to consider so that you may boss up and have a fantastic 2023.

    Things to Consider in 2023 to make it a Successful Year

    Approach Mentors and Coaches
    Take Care of Yourself
    Set Realistic Goals
    Improve your Leadership Skills
    Learn New Skills
    Work Smarter
    Start Networking
    Conclusion
    FAQs

    Tips to help you make 2022 your most successful year

    Approach Mentors and Coaches

    Planning and coaching are a successful mix for achieving your objectives in the new year. All entrepreneurs want mentors who can advise them and provide them with the necessary skills to succeed. If you don’t have folks like this yet, start looking this year; if you do, make an effort to maintain regular and meaningful touch with them.

    Remember that a mentor can help you with everything from providing you sound advice to connecting you with industry insiders. A good real estate coach will work with you or your team to identify strengths, develop a strategic strategy, and overcome obstacles while staying on course. You’ll get the help you need to keep on track and reach your full potential.

    Take Care of Yourself

    If you’ve only recently launched your business, you’ve most likely overworked yourself. Try to improve your food and sleeping habits, as well as exercise and meditate every day in the coming year. Keep in mind that your health has an impact on your performance and that ignoring it can lead to long-term physical and emotional suffering. It’s no secret that many small-business owners work long hours. But how can you operate a company effectively if you’re exhausted and worn out? You, your organisation, and your personal life are all at risk of burnout. You must be in good mental, physical, and emotional health. Make sure you’re running your business in a healthy manner. We all have different limitations to how much we can work and different ways of dealing with stress.

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    Set Realistic Goals

    Set realistic goals to make new year successful
    Set realistic goals to make new year successful

    Trying to jam far too much into the year is among the easiest methods to have a bad year. Setting ten realistic goals for a year and achieving all of them is much better than setting 20 goals, busting a gut all year and only achieving half of them.

    But on the flip side, you don’t want to be overly cautious either. A year is a long time, and it’s perfectly possible to achieve many of your hopes, dreams and ambitions in that time.

    List the strategies you will implement to reach your goals. To make this easier, break down these steps into small tasks and give deadlines for each one. By making the tasks smaller, they become less daunting and more achievable. And by giving yourself deadlines for each task, you make the action steps easier to organise.

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    Improve your Leadership Skills

    Even the most seasoned entrepreneurs have been rocked by the economic crisis’s entrepreneurial tribulations. You may be doubting everything in your professional and personal lives, including your ability to lead effectively.

    One of the most challenging problems that entrepreneurs face is being a good leader. Gathering support when morale is down, creating an environment that fosters creativity, delegating work, and thinking outside the box, and never losing sight of where you want your firm to go are all instances of this. With so many different leadership styles to select from, the leadership style you choose will have an influence on the culture and ability of your business to thrive. Communication has been a hot issue in recent months, and it will continue to be one of every leader’s most important tools in the next year. You’ll be shocked how far you can go with good leadership.

    Learn New Skills

    The finest leaders are noted for their ability to learn quickly. If you prepare yourself to advance in your career, anyone can succeed. You can never have enough information or abilities, and even if you do, you must continue to hone them in order to manage a successful business.

    It doesn’t have to be a time-consuming skill, and it doesn’t have to be something complicated like learning a new programming language. You can begin by learning skills that will aid your organisation, such as communication, data analysis, leadership, and business management.

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    Work Smarter

    work smarter to make new year successful
    work smarter to make new year successful

    Entrepreneurship is all about putting in long hours. If you’ve struggled to meet your objectives, you’ve probably heard someone tell you that you need to work more. It’s not about working longer hours but rather about working smarter. Make it your goal to eliminate the major sources of distraction and concentrate more on your duties. Create a work plan that allows you to be more productive while also lowering your stress level.

    Consider how you can incorporate a tried-and-true technique into your new strategy. Make a list of the habits and strategies that helped you stay on track and utilise them to help you achieve future goals. Reflecting on what has worked in the past might help you remember what you’re capable of. This is a fantastic approach to boost your self-esteem and motivate you to move on.

    Breaking down your high-level goals into detailed to-do lists for each day will help you keep focused on the things that will make a real difference to your blog and will actually assist you in getting to where you want to be by the end of 2022. It’ll also keep you from becoming side-tracked by things that seem like a wonderful idea but won’t help you achieve your ultimate goals.

    Start Networking

    Whether it’s a new partner for a future project or a new consumer, networking is a terrific approach to developing business leads. It’s also a good way to keep up with the latest developments in your field.

    Joining a business organisation is a fantastic way to meet and network with like-minded people. These organisations offer a variety of advantages. Aside from networking and relationships, these sorts of entrepreneurial groups may provide invaluable exposure, guidance, and mentoring.

    An entrepreneur may assist you in determining what you’re doing incorrectly and how to develop and expand your company.

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    Conclusion

    A successful entrepreneur is one who never stops learning. Make it a point to gain new skills, maintain your education, and engage in memory and concentration-boosting activities. Look for hobbies that pique your interest while also allowing you to network and improve your leadership skills. Similarly, make time for rest and enough sleep on a daily basis. Sleep is actually one of the most effective productivity aids available. You work more effectively, are more motivated, and get more good work done when your mind and body are rejuvenated. All of this will help you make 2022 your finest and most successful year ever!

    FAQs

    How to make 2022 your most successful year?

    Here are some of the things to consider to make 2022 your most successful year in business:

    • Approach Mentors and Coaches
    • Take Care of Yourself
    • Set Realistic Goals
    • Better your Leadership Skills
    • Learn New Skills
    • Work Smarter
    • Start Networking

    How to achieve goals for 2022?

    Here are few things to consider to achieve goals:

    • Set realistic goals.
    • Make strategies to reach your goals.
    • Break down the steps into small tasks and give deadlines for each.

  • Difference between Red Ocean Strategy and Blue Ocean Strategy

    Blue Ocean strategy and Red ocean strategies are widely used by startups. However, it is also perceived in MSMEs as well as Multinational enterprises and these strategies help them in finding the right market. Let’s look at what exactly is blue ocean and red ocean strategy.

    What is the Red Ocean Strategy?
    Strategies to Enter Red Ocean Market
    Red Ocean Strategy Examples
    Red Ocean Strategy Examples in India
    What is the Blue Ocean Strategy?
    Strategies to Enter the Blue Ocean Market
    Blue Ocean Strategy Examples
    Blue Ocean Strategy Examples in India
    FAQ

    Red Ocean vs. Blue Ocean Strategy
    Red Ocean vs. Blue Ocean Strategy

    What is the Red Ocean Strategy?

    In a red ocean market or a red ocean strategy, there is a concentrated market and will be highly competitive. These are normally found by the small but unpopular market. In a red ocean market, the competition would normally be high and the existing companies compete with each other using competitive methods.

    One of the examples of a red ocean company can be different automobile companies. All the various companies are competing with each other to solve the same problem or the demand faced by the consumers. A red ocean market is highly competitive and would be riskier for a new company especially a startup.

    Strategies to Enter Red Ocean Market

    If you are planning to enter into a market that is mostly aligned towards a red ocean market then you will have to create a disturbance in the market. You will have to create a specific demand for your own product by creating a new product or an innovative product or service.

    While creating a disturbance in the market, you will be able to gain most of your customer’s attention, and later on, it depends on your consumers to stick to your brand.

    In a red ocean market, the main focus of your brand should be on beating the competition to gain the most value and the financial gain from overcoming the competition and attracting consumers towards your brand.

    One of the most important ways to win over in such a market is by providing a lot of value for your consumers. The consumers should get the most out of their money this will help in winning over more than 60 % of the market consumer base.

    Red Ocean Strategy Examples

    Apple

    Apple launched its iPhone in 2007 when the market was dominated by companies like Nokia, Sony and Motorola. Apple had to create a user base where users were willing to spend $600 on a phone. How did apple disrupt the market? they created a much better smartphone than its competitors which we all know today as iPhone 2g.

    Steve Jobs with First iPhone
    Steve Jobs with First iPhone

    Five Guys

    Five Guys is an American fast restaurant chain founded in 1986. Five Guys was planning to enter the fast-food market where its competitors, Mcdonalds and KFC were already dominating the market. How did it make it big in a highly competitive market? one of the reasons was it didn’t spend millions on advertising and presented good burgers with superior quality. It is now one of the top fast-food chains in America.

    Red Ocean Strategy Examples in India

    Spice Jet

    SpiceJet is a great example of a Red Ocean company in India, SpiceJet is a low-cost airline that has acquired customers by offering services much lower than its competitors but it is always in direct competition with other companies.

    Jio

    Jio Logo
    Jio Logo

    As Jio entered the market it created a disturbance by providing free services that disrupted the whole telecom industry.

    What is the Blue Ocean Strategy?

    A blue ocean strategy is focused more on the new trends and demands of the consumers in creating a new market based on it. Blue oceans are a more unoccupied market and not much known. The blue ocean market is mostly concentrated on providing value and is created based on that.

    In the blue ocean strategy, a new product or service is created which is not available in the market which would solve a problem that is already there in the market. The blue ocean market pays a lot of attention to value and innovation aspects.

    Strategies to Enter the Blue Ocean Market

    The first and most important strategy is to identify a new demand or a new trend for a product or service. Before entering the market, you will have to conduct thorough research and analyze whether there is a new trend or a new demand in the market. You will have to analyze whether that demand is being met or whether the current products or service does not meet the demand.

    In this market, it is not important to concentrate on the competitors as they are involved in providing the products or services that may or may not satisfy the demands of the consumers but what more important is to concentrate on the consumers and their needs and satisfaction.

    The most important aspect of this market is that it is much more flexible which means if a new demand arises in the market, you can just create a new version of the product or come up with a new product that solves the requirement of the consumers.

    The next step is to focus on a smaller niche and by doing so you will be able to design your product or service into a wider market targeting a specific group of people and will be able to build your own loyal consumers.

    Blue Ocean Strategy Examples

    Uber

    Uber Logo
    Uber Logo

    Uber is a great example of the Blue Ocean strategy. It solved one of the major problems of the consumers while booking cabs which was, denial of services, meter issues, and unwanted arguments.

    Airbnb

    Airbnb Logo
    Airbnb Logo

    Airbnb is an online marketplace that acts as a mediator who wants to rent out their homes to people who are looking for places for accommodation. Airbnb eliminated the problems of travellers in finding a hotel with quality service. Airbnb is one of the most successful companies in the lodging industry with a revenue of $3.4 billion in 2020.

    Blue Ocean Strategy Examples in India

    Oyo Rooms

    Oyo Rooms Logo
    Oyo Rooms Logo

    Oyo Rooms is a hotel chain founded by Ritesh Agarwal. Oyo Rooms entered an unexplored market, budget hospitality. It solved the problems of consumers who were looking for a decent hotel at an affordable price.

    Conclusion

    For a startup, both Blue Ocean and Red Ocean strategies aren’t a lot of worries as it absolutely relies on the possibility that you have and how well you execute it. In any case, the shots at filling in Red Ocean is more on the off chance that you have the option to make your image more accessible to the client and how great you promote your product, assuming your product, say, for instance, is of FMCG classification Red Ocean Strategy will be applied.

    What’s more, on the off chance that it is of a few, for instance, gadgets or tech-based that give something which was not accessible before then Blue Ocean Strategy will be applied.

    FAQ

    Which companies use the blue ocean strategy?

    iTunes, Bloomberg, and Ralph Lauren are some of the top companies that used the blue ocean strategy.

    Does Netflix use the blue ocean strategy?

    Yes, Netflix used the blue ocean strategy, It is a popular subscription-based streaming service.

    What is an example of the red ocean strategy?

    Indigo and Spice Jet in India are examples of Red Ocean strategy, they are providing low-cost airlines which have acquired customers but are always in direct competition with one another.

  • Top 10 Small Business Ideas for Villages and Rural Areas in 2022

    A village can be a hub of opportunities for an entrepreneur. There are fewer people and more problems to be solved. If you’re settled in a village or got some money to invest, what better way to provide value than to start your own business? These ideas require relatively less investment and can be a great way to start earning locally. The initiative by the government, Atmanirbhar Bharat has only boosted the startup opportunities in rural areas.

    Startups based on local problems and businesses usually do well in villages as they’re trusted by the locals. That being said, here are 10 small business ideas for villages that you can start right now:

    1. Kirana/Retail Store
    2. Rice/Wheat Mill
    3. Organic food supplier
    4. Oil Mill
    5. Arts and Crafts Store
    6. Meat Shop and Poultry
    7. Handmade Soaps and Candles
    8. Tutoring
    9. Internet Cafe
    10. E-commerce Store
    FAQ

    1. Kirana/Retail Store

    Minimum Investment required for Kirana Store – Rs.5 lakhs – Rs.15 lakhs

    Kirana/Retail Store
    Kirana/Retail Store

    Most people in a village have to make a trip to the city just to get essential supplies. This means that a journey has to be made simply to get what is needed for daily life. Even within the village the shops are mostly sparse and spread apart. Starting a Kirana store with essentials can be a well worth investment as people always prefer buying locally.

    For getting essentials like dairy, everyday items, and groceries, it’s considered a blessing to have a good reliable retail store in the neighbourhood. Since you live there yourself, people are more likely to trust your business and buy your products.

    Keep a standard for quality, inventory and supply chain. This will ensure that you get a steady flow of customers for years. A grocery shop can also be a storefront for many other businesses. Mobile recharge, DTH recharge, household items, etc. can be presented as well. This covid crisis proved that how Kirana stores can be a great investment, as when all the stores were shut retail stores were in great demand.

    2. Rice/Wheat Mill

    Minimum Investment required for Rice/Wheat Mill – Rs.10 Lakhs

    Villages are almost certain to have rice plantations. Farmers normally depend on rice mills in the city to process their produce and this can get tedious over time. They have to pay for transportation and labour. Would you rather go to the city or prefer to get the job done in your village? Starting a rice mill business isn’t too much of an investment.

    With the price for machines reducing, you just need a place to set it up and you’re good. Having a rice mill would enable villages to process their product from the village itself. By starting this business you’ll be doing the farmers a favour as well. A trustable mill to get the grains processed will always be welcomed by the people.

    3. Organic Food Store

    Minimum Investment required for Organic Food Store – Rs.10 Lakhs

    If you’ve got the time or hobby to take care of plants then starting an organic food business might be the easiest and profitable business to start in your village. Fresh products are always high on value and in demand. Some people unknowingly grow enough organic vegetables in homes to start a small business. It doesn’t necessarily have to be a farm or large-scale produce.

    Retail shops in cities nowadays have a separate section for organic produce. This is also one of those businesses that require the least investment. If you have some area to plant and time to look after the crops then it’s just a little effort to turn it into a successful business.

    4. Oil Mill

    Minimum Investment required for Oil Mill – Rs.5 lakhs

    Oil is essential to almost any cooking project. The prices are also rising ever so slightly without you knowing it. Some people would prefer to get natural oil with their own supplies. In villages, it’s common for farmlands to have a considerable amount of coconut trees. Peanut, sunflower, and palm oils are products that people desire.

    Starting an oil mill in a village enables its residence to convert products like coconuts into oils. These would normally be discarded and required oils would be bought. This means people wouldn’t have to travel to the city and they have access to it within the village itself. This does require you to buy the machines necessary but it’s sure to be generating revenue soon as you start.

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    5. Arts and Crafts Store

    Minimum Investment required for Arts and Crafts Store – Rs.10 lakhs

    This is certainly one of the more interesting and low investment business ideas on the list. If you’re talented in art or know someone that is, starting an arts and crafts store could be a great idea. Tourists often visit villages and are willing to pay to get well-crafted memorabilia locally.

    It could be pretty pottery, handmade toys, fans, or even handmade jewellery. Although it requires some talent, to begin with, it’s going to run smoothly as long as the place has visitors. Businesses like gift shops, tourist homes, and art stores are usually season-dependent. More people during the holidays will mean more sales. This is something to keep in mind while starting a business of this sort in rural areas.

    6. Meat Shop and Poultry

    Minimum Investment required for Meat Shop – Rs.5 lakhs – Rs.10 lakhs

    In a survey, it was found that 98% of people prefer to buy essential products from a local store. This applies to meat shops as well. Being a mandatory part of the diet, people are meant to make this purchase. Nowadays shops like these sell all sorts of dairy products too. This can be a good business for anyone who sets it up in a rural area.

    Butchers can be hired and poultry can be purchased from a farm. All it needs is good management and strict standards of quality. Once the sales start bumping up, you also have the choice to supply to nearby hotels and restaurants which can add to your source of income.

    7. Handmade Soaps and Candles

    Minimum Investment required for Handmade Soaps and Candles – Rs.1 Lakh

    Another relatively easy-to-start small business is selling handmade soaps and candles. The craft requires no acquired skill and can be learned by another with time. People can be hired to work and eventually, your brand of handmade soaps can become a reality.

    The same goes for candle-making. Handmade candles that are aromatic and cheap can sell fast. You can distribute your product with your own store or through other retailers within the area. Depending on how you perform, this is a scalable business.

    8. Tutoring

    Minimum Investment required for Tutoring – 0.5 – Rs.1 Lakh

    Tutoring
    Tutoring

    If you’re qualified to teach or can hire teachers then starting a tutoring service in a small village is a great business idea. Schools in the area mean students who can use help with their studies. Math and Science are popular subjects for tutoring since students find it relatively difficult. With good intentions and a patient mindset, you can help out many children of all ages.

    Like all businesses, if your services through an educational institute are good, it doesn’t take long before the place is crowded with students through word of mouth. Every year more students are in need and this means the business can sustain itself as long as you pay your bills.

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    9. Internet Cafe

    Minimum Investment required for Internet Cafe – Rs.10 lakhs – Rs.15 lakhs

    Indian Villages are being transformed every day yet some places still lack basic internet connectivity. In a world where everything from booking tickets to paying taxes is done online, internet access is a must. If the village lacks this basic access then starting an internet cafe can be very profitable.

    Cheap hourly prices along with photocopy and scanning will satisfy most needs of the people. In a village without this facility, they would have to travel to the city. This business does require some initial investment for the internet and computers but it will likely be a successful one.

    10. E-commerce Store

    Minimum Investment required for E-commerce Store – Rs.15 lakhs

    E-commerce Store
    E-commerce Store

    No matter where you are if you’ve got a product or an idea the internet grants you a way to turn it into a business. The best part about this business route is the vast array of possibilities. It could be anything from a traditional clothing store to something different like earthen pottery. Technology makes it so easy to start up your online store in minutes.

    If you’re new to e-commerce some of these platforms have guides to help you learn the ropes. You could have a store that sells a single unique product or multiple products. These products once online can be bought by anyone in the world if you choose. CMS software makes this process a lot easier. If you’ve already got a successful physical store in the village, getting an online storefront can breathe new life into your business and bring in more revenue. Customers will appreciate the convenience and take advantage of this facility faster than you realize.

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    FAQ

    Which business is most profitable in a village?

    Poultry Farming, Milk centre, Flour Mills, and Drinking-Water Supply are some of the most profitable small business ideas in a village.

    What are the most successful small businesses?

    Cleaning, Social Media Management, Gardening, and Web Design are some of the most successful small businesses.

    What business can I start in the village?

    Milk Centre, Kirana Store, Electronics, Mobile and Accessories Store, Fertilizers & Seeds Storage Store, and Clothing Store are some of the businesses you can start in a village.

  • How to Build a Career in Gaming? | Career Options & Earnings in Gaming

    Gaming has shifted its steps from hobbies and fun to career options. The widely spreading popularity of games shows the great future of the gaming industry.

    Parents are mainly concerned about their children, and it is hard for a parent to believe to see it as a career option for their child. It might not look promising, but it occupies even a greater share than the film industry.

    Apart from playing games, this industry offers hundreds of different job opportunities. And when we talk about a career, we are not talking about only a salary-based job for a living. It also includes passion, improvements, achievement, growth, and more. Nevertheless, gaming as a career option is touching all the aspects successfully. Let’s see how.

    Things to Consider Before Jumping into a Gaming Career

    Professional Degrees for Gaming Career
    Career Options in Gaming
    Salary and Earnings in Gaming Career
    Conclusion
    FAQs

    Career in Gaming

    Things to Consider Before Jumping into a Gaming Career

    As per the recent updates of the Deloitte India report, the gaming industry is about to achieve $2.8 billion by 2022. With a pace of 40% CAGR, the industry is boldly highlighting the capacity it holds. A wide range of opportunities demands great effort; check your parameters before jumping in.

    Identify Your Skills

    The gaming industry may sound fascinating, but it demands dedication and skill. Understand your interest and research the desirable job opportunities. If you did not pursue a career you think would be best, choose something that matches your skills. Along with interest, you will need creativity, patience, and motivation.

    Research over the different fields. Don’t accept and move according to someone’s point of view. Introspect and realize whether you can dedicate your time and value in this particular direction.

    Professionality Demands Time

    This field has detail-based work. Professional minds and hands are required to maintain the workflow, and professionality is not an overnight achievement. You need to invest your money, time, and dedication from the first day.

    Figure out in which direction you need the professionality. If you love to play games, you should put effort into being a pro-gamer. And if you want to become a professional in the game-producing industry, then put your time and efforts in that direction.

    Update and Upgrade

    Gain information about the recent updates and remain in touch with the trend. Reciprocating with the trend, always upgrade yourself. It will uphold your demand in the industry.

    This industry has evolved a lot. A specific game retains its popularity for a particular period. Gamers always want something new, and you should be ready to bring that change. Updating with technology is also needed, as technology is directly associated with the gaming experience. Your updated knowledge can give a different experience to the users.

    Grow as a Community

    Social reach and community building is an effective way to deliver your work. If you are a pro-gamer, it is impossible to achieve money and fame if you are socially inactive. It will make you aware of the user’s needs when you connect with the community.

    Live streaming, victory milestones posts will increase your followers. You can grow your fanbase and spread your skills to the world.

    Never Skip the Fundamentals

    This is an essential point for every sector. The fundamentals are the keys to withstand in this competitive field. You will notice thousands of gamers and millions of gaming professionals, and you can stand out only if you grow with a solid fundamental grip.

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    Professional Degrees for Gaming Career

    The arena of gaming is expanding vastly at a rocketing speed. With this expansion, new games are also coming up in the scenario. The most common gaming types are namely; personal computer games, online games, mobile games, handheld games, console games, and arcade games. This expansion also offers the proliferation of new career options and degrees, starting from certificate to master’s degrees.

    The most common diploma and certificate courses that individual interest areas are certificate courses in game design & art, and gaming. Besides these certificate courses, you can also go for diploma courses in some fields such as animation, game integration and design, game development, production gaming, game programming, gaming, and related special effects.

    In addition to that, some people also go for advanced diploma programs in game programming, game design, game art, development application, and 3D content creation related to games. These diploma and certificate courses are best suitable for interested individuals who have completed their matriculation.

    Interested candidates who have completed their 12th grade successfully can also pursue graduate courses in gaming. The common courses include bachelor’s of science in gaming, graphics, animation, game development, and designing. In bachelor’s of arts, fields such as computer graphics, animation, digital filmmaking are available. Other miscellaneous courses such as B.Tech in game development and computer science and BMAD (bachelor’s degree in the field of design & media animation) have also come up.

    Besides these basic courses, an interested individual can also dive deeper into gaming and go for a master’s course. The most popular master’s course is masters of science in gaming, multimedia, game design, game development, and animation. Moreover, one can also go for an integrated bachelor’s and master’s degree in the stream of animation & multimedia along with game design & art.

    For pursuing the diploma and certificate courses, the interested candidate must have qualified 10th and 12th boards or any such equivalent examination with a minimum of 60% in their final exams from a recognized board. The interested candidate must have qualified 12th boards for pursuing the undergraduate courses. A bachelor’s degree from the field of gaming or its related disciplines becomes mandatory for individuals desiring to pursue a postgraduate degree.

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    Career Options in Gaming

    Career options in Gaming
    Career options in Gaming

    The individuals interested in continuing their career must have conceptual and practical knowledge related to visual designing, coding, animation, and programming. Let’s discuss the top career options in this technologically evolving arena. Starting the list with gaming designers, these professionals conceptualize and formulate the storyline behind the game. They also design the game, thereby developing various characters and levels.

    Gaming producer is another career option where professionals plan the production and release of the game, thereby managing every crucial part such as licensing of the game. Game animators are the professionals who impart engaging and thrilling graphics to set a lucrative atmosphere for the game. Game writers are professionals who evolve the storyline and dialogues of the game. Game artists are responsible for their 2D and 3D visual touch, making even tiny objects very animated.

    Audio engineers are specialists who develop the audio theme and voiceovers in the game, thereby developing the background effects of the game. Game testers carry out various testing in the game before their release, thereby ensuring that no loopholes crawl to the audience. You can also go for other career profiles such as character animator, level scripter, art designer, interactive media designer, level designer, scriptwriter, game modeller, and freelance game developer.

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    Salary and Earnings in Gaming Career

    A career in gaming and esports is the new lucrative trend among youngsters. Perhaps, this stream offers high packages even to freshers. The most common recruiters include Zynga, Electronic Arts (EA), Ozura, Digital Chocolate, Hashtag, iEnergizer, and Games2Win. An average professional gamer earns no less than $60,000 annually.

    Gamers with slightly better knowledge can even multiply their earnings, making it hit millions. With the online gaming industry earning the value of Rs 9,000 crore in 2020, gamers can also earn millions of dollars. It is all it needs for a professional to have the right practical skills besides his certificates.

    Conclusion

    Past was the time when gaming had a narrow future, and it is considered as time passed. It has become a strong professional career option. This industry also releases openings to recruit real and passionate game lovers. It is not difficult to certify yourself with the desired degree.

    Society is also openly accepting this as a career option. Parents trust their wards and allow them to pursue these fields. It has an evolving opportunity and a bright choice.

    FAQs

    Can gaming become a career?

    Gaming is not limited to entertainment and hobby these days. Gaming has become a great career option for those who have passion in gaming, graphics, animation, game development, and designing.

    What are different types of Gaming?

    The most common gaming types are:

    • Personal computer games
    • Online games
    • Mobile games
    • Handheld games
    • Console games
    • Arcade games

    What are top gaming startups in India?

    Some of the top Gaming Startups in India are:

    • Dream 11
    • Nazara Technologies
    • Paytm First Games
    • Games2Win
    • Moonfrog Labs
    • 99 Games
    • Octro
    • JetSynthesys
    • Hashcube
    • Mech Mocha

    What are online Fantasy Gaming companies in India?

    Some of the top Online Fantasy Gaming Companies in India:

    • Dream 11
    • Halaplay
    • MPL- Mobile Premier League
    • Cricplay
    • Fanfight
    • 11 Wickets.com
    • Zapak
    • BalleBaazi
    • MyTeam11
    • Rummy Circle

  • How To Build Your Company Ready to Manage Any Crisis? (5 Steps)

    Crisis management is a method that can be used for two purposes: as a way to help the contractor deal with a crucial problem that could cause severe losses; and also as a form of prevention against any type of crisis, preparing the company to deal with this situation.

    In other words, this methodology brings together a set of strategies and actions aimed at minimizing, reducing, or reversing the possible consequences of these problems, which can range from economic to those related to the organization’s image.

    But after all, what exactly characterizes a crisis?

    According to a communication and crisis expert, this concept describes any serious event that breaks the normality of a company or causes an extremely formal impact, causing serious damage and even affecting people’s safety and lives.

    Companies must always be prepared to give a quick and effective response in these situations, and for that, the first step is to know the main types of crisis that can affect your business.

    What is the Origin of a Crisis?
    How to Manage a Crisis in a Company?
    How can HR Help in Crisis Management?
    FAQs

    What is the Origin of a Crisis?

    Every company can be affected in different ways, there is no single source and in each of them, the answer must be as assertive as possible. Therefore, it is important to know the main cause of the crisis in the corporate world so that you can adequately prepare for each one of them.

    Check out this brief description of the main causes of the crisis:

    Economic or Financial:

    One of the most common types to be seen, and occurs is when the company suffers a significant reduction in its business. When there’s more supply than demand, your profitability and revenue decline, and your cash flow or working capital isn’t enough to balance the bills.

    Structural failures:

    Structural failures are most often seen in large companies such as factories and construction companies. They are characterized by the failure of equipment or structures. In more serious cases, damage to families can result in the loss of life.

    Rumours of sabotage:

    Many rumours or accusations spread by competitors or even dissatisfied customers can cause significant crises in organizations, especially when spread quickly through technology and social media.

    Reputation:

    When internal and confidential information leaks to society, every company is at great risk of facing a severe crisis, especially if this data involves illegal issues about its operation.

    Natural disasters:

    Natural disasters like earthquakes, storms, floods can damage your business, causing operational and, consequently, financial problems.

    With these examples, we can see how there is a great diversity of causes that can lead to a business crisis, whether internal or external. But don’t worry, we will give you fundamental tips, later on, to help you with this management.

    How to Manage a Crisis in a Company?

    There is no denying the importance of having good crisis management, but the big question that makes this process difficult for many professionals is: where to start?

    Assertive crisis management must be organized and prepared with great care, which is why we have created a step-by-step guide that can help your company with this task. Check out:

    1. Map the Company’s Risks

    For your company to have good crisis management, it is necessary to carry out a complete mapping of all the company’s risks.

    Raise the entire history of the organization and analyze the main issues that could affect it. It is important to simulate these possible scenarios to have a better understanding of what could happen and, based on that, devise the best strategies for each situation.

    2. Create a Crisis Committee

    Once all the risks that could affect your business are mapped and understood, the second step is to establish who will be responsible for this crisis management.

    The leaders and managers should be in front of this command-line process, but beyond them, you have to define representatives from each sector of the company, who will also be responsible for dealing with problems that reach their respective areas.

    After all, the crisis can affect the organization as much as a specific sector, so it is important to have an employee responsible for this task in each team.

    3. Strategy Elaboration

    Strategy Elaboration
    Strategy Elaboration

    Then, it is time to devise the strategies to be used in each crisis.

    Establish the actions that will be taken, train the spokespersons responsible for each team, and analyze how information about the event will be transmitted, both internally to all employees and the press and the public.

    With these actions, your company will be better prepared to deal with crises and solve the problem in the best way possible. Besides them, other tips are fundamental for this process and must also be followed to avoid mistakes that could compromise this management.

    4. A Contingency Plan to Manage a Crisis

    No company wants to face a crisis, but as we mentioned above, we are often subject to unexpected situations that will drastically affect our daily lives.

    Therefore, all companies must be ready to deal with these unexpected events, not only through the strategies we mentioned above but also through a contingency plan.

    Typically, it is based on risks that have already been identified and decided upon as situations that can critically impact the company, to maintain or restore the organization’s critical operations.

    As an example, we can mention the coronavirus pandemic, which impacted and changed the routines of several organizations, forcing them to quickly adapt to this new scenario to ensure that their business continued to function.

    In situations like this, the contingency plan must be activated so that the company can maintain its operations. At this point, all teams must be aware of the actions that will be taken to resolve the crisis and work together to put them into practice.

    Good communication is essential not only for this plan but for all crisis management so that everyone is aligned on the procedures that will be taken. In addition, the organization’s response must be as quick as possible, as the longer it takes, the more difficulties can arise in solving the problem.

    Finally, it is noteworthy that this process must be closely monitored by leaders or managers so that they can be sure that the necessary actions are being taken and that the desired results are being achieved.

    5. The Importance of Internal Communication in Crisis Management

    Internal Communication
    Internal Communication

    In times of crisis, a small flaw, miscommunication or rumours can disrupt this entire process, and even bring serious consequences. Therefore, the first item that should not be dispensed with is internal communication.

    In this process, HR must be concerned with being transparent and objective about the procedures being taken, and always be available for any queries that may arise.

    Maintaining good internal communication will bring greater security to those involved, ensuring that employees are always aware of the organization’s position at these times, feel at ease, and know what is being done to fight the crisis.

    How can HR Help in Crisis Management?

    HR is one of the most important departments in the corporate world. As well as dealing with bureaucratic issues, the contractor is also responsible for a broad range of management that involves the welfare of employees. Therefore, in times of crisis, the professionals in this department are extremely important to contribute to the management’s focus on the internal public, that is, in establishing all the measures that will be aimed at the company’s employees.

    These actions provide high-performance management, which will not only increase the teams’ performance but also contribute to greater motivation and, consequently, better crisis management.

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    Conclusion

    Managing a crisis is not an easy task and requires a series of components to be able to minimize the consequences, such as good planning, preparation, and leadership from everyone involved.

    Therefore, in this article, we explain the main crisis that can affect your business and offer tips on how your company should prepare to face these moments.

    We hope that it will help you in developing a great crisis management system for your company.

    FAQs

    How do Companies Manage Crisis?

    To manage crisis companies should develop a crisis management plan by assembling a crisis management team and ensuring strong leadership and training the employees.

    How do you prepare for crisis management?

    The company should be prepared for the crisis by recognizing a potential crisis, checking the crisis readiness, researching your company records, reviewing your social media status, building the image of key leaders, strengthening your key relationships.

    What are the six steps of handling a crisis?

    The six stages within every crisis are warning, risk examination, response, management, resolution, and recovery.

    What are the three stages of crisis management?

    The management of crisis can be divided into three phases are pre-crisis, crisis and response, and post-crisis.

  • How to Get Featured on Product Hunt? Tips & Suggestions For New Entrepreneurs

    Product Hunt is a well-known American website that was developed to share and discover new products on the internet. It is also a great tool for businessmen who are just starting in their career with a start-up plan. Product Hunt is a great way to connect with product enthusiasts.

    All these things might sound interesting and exciting to you in case you have a unique product to showcase to the world. But, how and what are you going to do to let that happen? Well, you have to know about certain online platforms and tools like Product Hunt to do the job for you. Here is a basic guide for your product to get featured in Product Hunt.

    How to Get Featured on Product Hunt?

    Conclusion
    FAQs

    How to launch Your Product on Product Hunt?

    Research Well about Your Audience

    Before jumping off to featuring a product on the platform first know who and what type of your audience are. It is not only that you should be working on but there are many things that you should do a little research about. You should try researching similar products so that you can find out how others handled their launches.

    By doing this you will be able to have a vivid thought about understanding your product and how to reach your core audience. Keep in mind interesting taglines and create a landing page so that people get excited to know more about your product as soon as they look at it.

    Create Significant Interest Among People

    You might have targeted a specific group for your new product and your product should look appealing to them. Even if you start slow at the beginning with a handful of supporters or customers then make sure that you make the right efforts to convert that number into a large one.

    You can take help from experienced people or professionals and take suggestions from them. Implement them and check out the results. Try to come out with innovative ideas about how you can make your product look appealing to your targeted group.

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    Get Involved & Contribute

    It is not just a solo journey of becoming the most successful entrepreneur because at some point in time you would be requiring someone’s help. So, why not help others and broaden your relationship with others of a similar community.

    Reach out to other influencers on Product Hunt and build solid relationships with them. Product Hunt has got a tight-knit and very supportive community. It is also a place where you can learn a lot of things. So, get involved with the right people and help others to grow in the community.

    Look For An Ideal Time For Product Launch

    Your product might be unique but there will be similar products on the internet or Product Hunt as well. If you find similar products then you should consider holding off for a week or two before launching your product.

    Timing matters when it comes to the launching a new product because you do not want as many as 4-5 people launching similar products at the same time as yours. So, there is nothing much that you have to do but just check for recent launches of products and accordingly select a day for your launch.

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    Learn About Your Submission

    Products featured on Product Hunt
    Products featured on Product Hunt

    Submitting a new product might be exciting and sound amazing but what matters is the results. Not always your results will be good but there will be something important worth learning. The experience that you get trying to feature your product on Product Hunt will enable you to make better decisions next time.

    Therefore, irrespective of what may the results be you should extract some useful information. Even if your product has done well then you could still think of something to bring the next one much creatively than this one.

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    Conclusion

    Product Hunt is not the only one that can feature your product because there are alternatives available. But, since its popularity among people is always at peak it is recommended to use this platform. Following a certain strategy while using Product Hunt might help your product gain massive popularity.

    FAQs

    What is the purpose of Product Hunt?

    Product Hunt is a community-based website that allows people to launch their products and market them to real users.

    What are some of the best Product Hunt alternatives?

    Some of the best alternatives are as the following:

    • LaunchingNext
    • FeedMyApp
    • Slant
    • Softpedia
    • SimilarSites
    • Steem Hunt
    • AngelList
    • BetaPage

    Product Hunt charges $59 per month for a yearly subscription or $79 per month for a monthly subscription. However, there is also a free version available for makers and marketers. The free version makes an added benefit for most start-ups because you do not want extra cost.

  • Why You Should Embrace Failures? | Accepting and Embracing Failures in 2023

    “Failure is not the opposite of success. It’s part of success. When you realize that, you free yourself from the fear of failure. In life, failure is inevitable.” – William Ritter.

    We’ve been told our entire lives that failure is the worst thing that can happen to us and that if we fail, we’ll never go forward in life. This is what we’re told at school, at home, and at work: if you fail at anything, you won’t succeed in life.

    The fear of failure traumatizes us and makes us feel that we will never succeed in life if we fail or are rejected. It might be difficult to battle when your prior mistakes and failures haunt you and convince you that you aren’t good enough or don’t have what it takes to continue whatever it is that you want to do, but you have to keep going no matter what. You owe it to yourself.

    We can only learn some of life’s most essential lessons via failure. Failure can lead to success, but it may also lead to further failure. You may learn to take advantage of each loss by allowing it to drive your future desire and accomplishment. You’ll lose if you allow your prior failures to get in the way of your potentially bright future.

    Still haven’t had enough? Here are some additional reasons why you should welcome failure with open arms in 2023 and why failure isn’t as bad as it seems.

    Failure Instils Bravery in Us
    Failure Teaches Us Humility
    Failure Allows Us to Accept Responsibility
    Failure has The Ability to Bring forth Our Greatest Qualities
    Failure Can be Your Biggest Teacher
    Why Do We Fail? Reasons Behind Our Failures

    How does failure help to get success?

    Failure Instils Bravery in Us

    Embracing Failure Instils Bravery
    Embracing Failure Instils Bravery

    Failure not only helps us grow into better versions of ourselves but also makes us courageous. It takes bravery to accept and embrace failure, but it takes much more fortitude to get over your failure, learn from it, and strive for success after you’ve failed.

    Because hardly everyone has the bravery, make the most of it by failing until you don’t. When we fail repeatedly and become accustomed to it, we begin to believe that there is nothing more to lose, and we go all in, regardless of the consequences.

    Failure Teaches Us Humility

    People who haven’t failed have had fewer opportunities to examine themselves closely and comprehend their reasons. They might come out as arrogant, even cocky, in their approach to what they’re doing.

    And we have a tendency to let success go to our heads when it comes early in our careers. When we allow our success to get the best of us, we become conceited, believing that we have accomplished everything there is to achieve in life and that nothing can knock us down. That is when our collapse begins, and it is only after we have reached rock bottom that we appreciate the value of what we have and how we should have maintained it. That is when we see the importance of appreciating our blessings and being grateful for what we have been given. Yes, boldness is fantastic. Knowing how far you’ll fall before you hit rock bottom is preferable.

    That way, if you do take a jump, you’ll do it understanding what you’re doing.

    Failure Allows Us to Accept Responsibility

    Only through failing can we learn to accept responsibility for our mistakes and accept our defects. We know exactly what we need to accomplish and which areas we need to improve on when we assume responsibility for our errors.

    Accepting our flaws and failures takes bravery, but once we master it, no one will be able to raise a finger at us.

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    Failure has The Ability to Bring forth Our Greatest Qualities

    Failure has The Ability to Bring forth Our Greatest Qualities
    Failure has The Ability to Bring forth Our Greatest Qualities

    Failure allows us to try new things and shift our view of ourselves and our environment. It allows us to delve deep within ourselves and discover our genuine identities. Nothing is more powerful than discovering something about ourselves that we didn’t know or were aware existed before. Those of us who talk about failure in a positive light probably do so because of what it has taught us. It doesn’t imply the pain is any less intense or that the experience is any less unpleasant. The realization you get is that messing up isn’t a detour from your trip; it’s a necessary part of it.

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    Failure Can be Your Biggest Teacher

    When we fail, most of us become frustrated without recognizing that there is a valuable lesson to be learned. Make a positive return cycle out of your negative process. If you made a mistake, remember that there’s nothing wrong with it. Consider the failure to be a helpful learning tool.

    Use it to ensure that things are done correctly the following time.

    Failure permits us to reflect in ways that we would not have been able to if we had succeeded. Take advantage of this! Determine what’s keeping you from achieving your goals so you can close the gap.

    Stop berating yourself and victimizing yourself; instead, consider what you should do differently next time to prevent making the same mistakes. If you don’t see anything to be learned, you’ll keep making the same mistakes until you figure out what you need to know from that failure.

    Even those who appear to have learned nothing have had to confront aspects of themselves that they would not otherwise have had to face. Maybe they’ve made the same mistakes before since they weren’t major red flags.

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    Why Do We Fail? Reasons Behind Our Failures

    Till now we have covered various aspects of failure and how we should embrace failures in life, but failing, again and again, should not be an option. There is an old saying, a mistake repeated more than once is not a mistake, it’s a choice.

    Therefore, we should look into other factors mentioned below that play equally important roles in our failure.

    Failure Due to Fear

    We always try to follow the herd mentality, and we end up doing something that we truly do not enjoy or fear losing social prestige. To know if we carry a fear of failure, we generally ask questions starting with What if?

    Failure Due to Indiscipline

    Many people believe that discipline takes our freedom, but it’s a half-truth that people tell themselves. In reality, being disciplined allows us extra time to do things that we like or have fun with while doing.

    Failure Due to Poor Self-Esteem

    People who have thoughts of inferiority, tend to fall into the failure category all the time, they live in their poor thoughts of not having sufficient. They doubt their own abilities instead of working on them and that makes them focus on the wrong side of the aisle. People with low self-esteem end up doing nothing and quitting on everything they take into their hands.

    Failure Due to Distractions

    Monomaniacal, bloody-minded, ruthless focus on a solitary goal is key to success.- Dr. Roman Saini, Co-Founder, Unacademy Group

    The above lines accurately sum up the amount of focus required for success in any undertaking and failing to maintain focus leads to failure.

    Failure Due to Irresponsibility

    Blaming others for your failure is called escaping or putting the fruits of your deeds into others’ laps. If you want to drive your course of life in a successful direction, you should start taking responsibility for your actions as well as for your failures too.

    Conclusion

    Doing something that you have a chance of failing at indicates that you are doing something meaningful. Life would be monotonous and uninspired if you didn’t push yourself or evolve into someone new on a route of ease and comfort. So, just because you made a mistake or failed at something, don’t quit up; it’s not the end of the world yet. Regroup, reassess, and strategies, and then make your move.

    FAQs

    Why should we embrace failure?

    Embracing failure means accepting our flaws and understanding the situation well. It leads to making us know what mistakes we need to avoid in the future and helps us in being a better version of ourselves.

    What can you learn from failures?

    Failures can teach us the below things:

    • Bravery
    • Humility
    • Responsibility

    How does failure affect a person psychologically?

    Failure can lead to psychological effects mentioned below on a person:

    • Helplessness
    • Hopelessness
    • Distortion
    • Fearful
    • Anxiety