Tag: 📖 Learning

How to Start a Profitable Coworking Space in India (5 Step Business Plan)

Before we begin to talk about coworking, why not brush up on some basics a bit? By the way, did you know that the first coworking space was founded way back in 1995? Well, that’s an interesting fact.

There is no denying that these spaces have come a long way now. However, the guiding principles, collaborations, and sense of community remain unchanged. The world has seen a tremendous change in working trends in the past 25 years.

An increasing number of the workforce now likes to get engaged in freelancing or contract work instead of sticking to the same organization. The world of freelancers has already grown and keeps on increasing every single day.

Now that professional lives have become mobile and people have the flexibility of choosing their own workspace, no one likes to work in isolation or at home. That is when coworking spaces come in handy. They create community hubs for all like-minded people where they can get together, collaborate, share ideas, and keep working independently.

So, if you want to capitalize on this growing and steady demand, consider starting a coworking space. While it is not an easy task, this guide aims to make the entire process easier and more organized. This guide covers everything you must know and should do to start a highly successful coworking space business.

The Future of Coworking Spaces
How to Start a Coworking Space (Complete Business Plan)

The Future of Coworking Spaces

There is no denying that the future of coworking is bright in today’s world. Numerous industry leaders and intellectuals have predicted the importance of coworking spaces in every industry during the current and upcoming times.

Moreover, the mobile workforce embraces the coworking spaces like no other. That is because they offer more than just affordable office spaces and necessary amenities. These spaces offer a place for like-minded individuals to create their ideas, resources, and network. That also helps everyone grow their individual businesses.

If you are a business or an enterprise thinking about starting a coworking space, now is the right time to do so. The interest in coworking spaces seems to be on the rise and so is the demand.

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How to Start a Coworking Space (Complete Business Plan)

Now that we know about coworking spaces and the future that waits for the same, let us investigate the necessary steps that you can follow towards starting a coworking space business.

1. Knowing your intent

Firstly, figure out what made you decide to start a coworking business. Once you get the answer, it will be easier for you to focus on the main goals. Moreover, you need to focus initially on the benefit instead of profit to keep running the space smoothly. The arena that you are going to create should aim at bringing all the talented people together.

2. Study the demand for coworking space business

You need to investigate whether your coworking space has any demand in the market before aiming for anything bigger. That decision should be taken before you buy any furniture or sign a lease for the space.

You can also create a group on social media and host some events to promote interest in the same. That will not only help you do some necessary groundwork but also help in building a strong online community. That will serve as a marketing avenue for your coworking space.

3. Deciding on your framework

The business model for coworking space falls under different categories. You need to pick either of them depending on your circumstances.

Private offices

You can always rent out private offices within your coworking space to maximize your income. You can also put on an advertisement for the same while inviting all the creative and talented people to come under a single space.

Business space

If you are someone having a business with some unused office space, then you can surely set up a coworking space there. It will also help you prevent some of the maintenance costs and office setup expenses. The main advantage here is the extra amount of money that you will earn apart from the one coming from your already established business.

Private space

You can always partner with another person like a café or a property owner to start your coworking space. You can approach certain pubs, restaurants, or cafes that can act as coworking spaces during closing hours. That will not only bring the owner some extra income but also give the fruition of your labor.

Public space

Looking for an untapped goldmine within your city? Your local city council may prove to be one! You can discuss with the members about the space and funding opportunities and see if that aligns with your idea.

Events

You can always host events within your coworking space that can provide you with a revenue stream. That is also another way of making your space more visible to the public eye. You can always host meetups, film nights, and events of a similar sort to promote your brand further.

4. Financial Model for Coworking Space

It is essential for you to have sound financial planning ahead of starting your coworking space. Moreover, make sure that you are aware of all the legal registration and insurance matters related to the same. The most important things that you need to focus on are structuring your fee schedule, financing your coworking space, and tasks of a similar sort.

Finance

You need to first decide how to finance your coworking space before beginning with the work. You also must decide whether you will be investing your money or will approach investors. You will also find many other good funding sources like family members, friends, local government bodies, business contacts, and more.

Price structure

You must place your price structure based on time. It may be a daily, weekly, monthly, or even yearly rate. You can reward the users who book your space for longer periods. You should always request advance booking to avoid loss if the person doesn’t show up later.

5. Economically viable way

It is always recommended to make your plan economically viable to make a profit in any business. The same applies to the coworking space business. You must try integrating as many services as possible into your coworking business. That will make the users spend more money on the same. For instance, you can either set up a cafeteria, a gym, or even a sauna within the area.

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Start Marketing to Spread the Word

Once everything is ready, you should now put your entire focus on attracting people. Start running paid ads on different social media platforms to let people know you’re open. You should design your marketing strategy after knowing where your target audience hangs out the most.

Besides running ads for your coworking space on multiple platforms, you can also launch some excellent influencer marketing campaigns to spread the word faster. Hiring a performance marketer for this task would be a better option.

But what if you don’t have enough marketing budget? Well, there is still a way out. One great way to market the coworking space at zero marketing cost is by cold pitching to your target audience on Facebook.

Join Facebook startup groups that are for professionals working in your business location. After joining, track all the active members in the group who show interest and visit startup events, and pitch them to your workplace. It will require significant time and energy, but the returns will be worth it.

It’s all about targeting the right people from online communities, striking a conversation, and making an appealing pitch. You can start by quickly striking up a conversation with them and later introduce your coworking space. It can appear like a tedious, long process, but it works.

Conclusion

Coworking is a great place for socializing. It can not only enrich your daily life but also help you exchange ideas with other people. Apart from that, you can stay up to date about the latest trends and share work at times. Financially, it is the most advantageous business that helps you share resources, pay bills, and meet interesting and talented people.

FAQ

How profitable are coworking spaces in India?

If you build a concrete business plan it is likely that your coworking business will become profitable after two years in operation.

How do coworking spaces work?

Coworking spaces act as a shared workspace where the business offers office space for companies or freelancers who are looking for a budget-friendly alternative to a full-fledged office.

What is the future of coworking spaces in India?

The future of the coworking space industry in India is growing rapidly and is expected to reach $2.2 billion in 2022.

February 7, 2022
How to Build Your Business Around Hyperlocal On-Demand Delivery Model?
E-commerce business has experienced an immense boom during the last decade and in that boom, the pandemic just added fuel to the fire. You can get anything delivered to your doorsteps with just a few clicks.

Groceries, apparel, medicine, food, you name it and it can get delivered to you. How the world shop, has changed dramatically, we are more depended on online shopping now, reasons are quite evident. Online shopping is hassle-free, convenient, and doesn’t require much human interaction.

Due to the rise of various E-commerce sites, it is obvious that people are noticing this industry and the demand is also increasing. Various startups are indulging themselves in this business. There are various business models that can be used in an E0Commerce business, one of them is the Hyperlocal Model. In this article, we will talk about how the Hyperlocal model can be used for your business. So, let’s dive in.

“Thus, in the future, instead of buying bananas in a grocery store, you could go pick them off a tree in a virtual jungle.” – Yasuhiro Fukushima

What is Hyperlocal Delivery Model?
Features of a Hyperlocal Delivery Business Model
Benefits of Hyperlocal Delivery Model
How to Build Business around Hyperlocal Delivery Model?
Companies that use Hyperlocal Model
FAQ

What is Hyperlocal Delivery Model?

Hyperlocal means a certain small geographical area and a defined community. Your neighbourhood or your locality can be termed as hyperlocal. Through the hyperlocal model, a business can cater to the needs of the people from that certain locality. It is an online delivery model that fulfils the needs of the consumers with the help of a local ecosystem, which means the pickup and the delivery location need to be in the same zone.

The business that uses this delivery model receives the order from the customer for a certain product or service through the app. Then the app passes on the details of the orders to the aggregator and then the aggregator assigns a person that will deliver the requested products or services to the customer’s place.

Features of a Hyperlocal Delivery Business Model

Below are some features of this model that makes it unique and useful:
- The target area in this model is a certain place where people have a high demand for goods and services and through this those demands can be fulfilled instantly.
- It takes care of the needs of people with the help of modern technology.
- This model provides the deliveries for the goods extremely fast and they arrive at the customer’s doorstep in no time.
- GPS, Social Media, and mobile applications are needed so that this model can function in your business.
Benefits of Hyperlocal Delivery Model

Some of the benefits that the Hyperlocal model gives out are:
- The hyperlocal model helps the local retail stores gain the visibility that was endangered due to online shopping sites.
- Retail shops enjoy a significant advantage and that is they don’t need to create and maintain an app for their business, they can just add their business on the E-commerce platform and it can function easily.
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How to Build Business around Hyperlocal Delivery Model?

If you are choosing the hyperlocal model for your E-commerce business, then you need to follow the steps below.

Choose the Industry

The first and foremost thing you have to do is select the industry around which you want to build the hyperlocal delivery model. It can be for groceries, food delivery, medicines or other products. The market you choose will decide the future of your business.

Choose your Target Audience

After selecting the industry, the next step is to decide your target audience. Not everyone can be your audience, so you must decide to whom you want to serve.

Form the Partnership

It is now time to partner up with the retail shop and the aggregator who will provide your customers with the products and services. You need to choose them carefully, as your business reputation depends on them. The delivery network has to be strong.

Select a Revenue Model

Think about how you want to earn revenue through this business and what model you want to use. There are inventory-led models, aggregator models and hybrid models in the hyperlocal business model. Choose the one that will go with your business.

Develop an App

In this step, you need to build an app, through which your customers, delivery partners, and suppliers will be connected. The app has to be user-friendly and hassle-free, this way it will strengthen your customer base.

Companies that use Hyperlocal Delivery Model

Haptik

Through this app, you can book your movie tickets, recharge your phone, and order food.

Zomato

One of the biggest food delivery apps that serves the people of India. You can book a table in a restaurant, order food, and discovers multiple restaurants that serve your favourite cuisines.

Pluss

The app delivers your medicine to your doorsteps and can also conduct any tests suggested by your doctor here, they will deliver the report after completing your test.

Blinkit

This app delivers groceries to your place, not only that it also delivers other products including cosmetics and frozen foods.

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Conclusion

At present, the Hyperlocal model has become one of the most important ones in the E-commerce sector. In a fast world, having your things delivered to you in lesser times is one of the blessings of this model and that is what attracts the customers. With time, the apps by the businesses that follow this model need to be more developed so people can receive better services. The business will continue to grow when they try to better itself.

FAQ

What is the hyperlocal delivery model?

The hyperlocal delivery model is an online business model where the demand of the customers can be fulfilled through local shops.

What is Hyperlocal targeting?

Hyperlocal targeting means targeting your audience from a selective geographically limited area.

What is a Hyperlocal delivery system?

It is a process of delivering goods from a seller to customers from the same locality.

How would you build your business around an on-demand hyperlocal delivery model?

Select the industry you want to operate in, select your target audience, Partner with an aggregator, build an app, and prepare a revenue model.
February 3, 2022
Break-even Analysis: Advantages & Disadvantages | How to do Break-even Analysis?

When setting up a new business, one of by far the most significant concepts you’ll learn is break-even analysis, which is the amount of revenue you’ll need to cover your expenditure. Even businesses with large sales revenues can lose money if their costs aren’t covered. While break even analysis is more commonly associated with firms that sell tangible goods, it can also be used to assist establish the price of services.

Break-even analysis is an important financial statistic for every entrepreneur or small business owner to understand since it shows you exactly what you need to accomplish to recoup your initial investment. It’s a great tool to have when you’re beginning a new business because it allows you to see if your strategy is working. It also supplies you with data that you may utilise to develop your cost structure.

Lets know about the steps to do break-even analysis and its advantages and disadvantages.

Break-even Analysis – Importance
How to do Break-even Analysis?
Break-even Analysis – Advantages
Break-even Analysis – Disadvantages
Conclusion
FAQs

break-even analysis meaning

Break-even Analysis – Importance

The point at which total revenue and total cost are equal is known as the break-even point. Break-even analysis calculates the number of units or revenue required to cover your company’s entire costs. You are neither losing or gaining money at the break-even point, but all of your business’s expenses will have been paid. The sales earned by your company after striking even are pure profit. Simply put, break-even analysis helps you figure out when your business – or a new product or service – will start making money, and it’s also used by investors to figure out when they’ll recoup their investment and start making money.

When developing a new product, it’s a good idea to run a break-even analysis, especially if it’s a high-cost endeavour. Finally, whenever you make a change to your business – such as introducing a new sales channel or switching your distribution plan – your costs can drastically change, so a break-even study is always a smart idea.

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How to do Break-even Analysis?

How to do break-even analysis?

Use the following formula to compute the break-even point in units:

Break-Even point (units) = Fixed Costs (Sales price per unit – Variable costs per unit)

In dollars using the formula: Fixed Costs/Contribution Margin = Break-Even Point (sales dollars)

You’ll need some information before you start your break-even analysis. Assume you’re conducting research for a potential new product. Make a list of all your expenditures and expenses related to that product, including premises, resources and supply costs, tool or equipment costs, and costs for paying personnel to make the product and prepare it for shipping.

You’ll also need to be aware of two other details first, the price range you’re considering, which starts at $0.00 and second, start with none and work your way up to the maximum quantity you think you’ll be able to sell.

The steps to determining break-even are as follows:

Step 1. Calculate variable unit costs: Calculate the variable costs of making one unit of this product. The costs connected with creating the product or purchasing it wholesale are known as variable costs. If you’re manufacturing a product, you’ll need to know how much all of the elements are going to cost. If you’re printing books, for example, your variable unit costs are the cost of paper, binding, and glue for one book, as well as the cost of putting one book together.

Step 2. Evaluate fixed expenses: Fixed costs are costs that must be met in order for your business to continue to operate, even if no items are produced. Add up the costs of running your factory for a month to determine fixed costs. Rent or mortgage, utilities, security, non-production employee pay, and any other costs would be included. Don’t forget about the costs of designing the product and packaging, creating a prototype, and possibly patenting your invention.

Step 3. Establish a unit selling price for your goods: Set a unit selling price for your product. As you determine your break-even threshold, this price may fluctuate.

Step 4. Determine the number of units sold and the price per unit: As the product’s total sales and unit price fluctuate, the break-even point will shift.

Step 5. Make a spreadsheet: To perform a break-even analysis, you’ll need to create or utilise a spreadsheet, which you’ll then convert into a graph. The sheet will draw break-even points for each number of sales and product cost, as well as a graph displaying break-even points for each of these costs and volume of sales.

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Break-even Analysis – Advantages

1. Break-even analysis provides you with a far more solid foundation on which to offer your products. Analyze your current financial condition to determine how patient you can be in order to reach your break-even point.

2. Break-even analysis is generally a significant component of business strategies when it comes to obtaining capital. You’ll probably need to undertake a break-even analysis if you want to secure finance for your business or start-up. Furthermore, a modest break-even point will likely make you more comfortable with the idea of taking on further debt or funding.

3. Some company concepts aren’t meant to be pursued in the first place. Break-even analysis can help you reduce risk by eliminating unprofitable projects or business units.

4. A break-even analysis can also be a useful tool for establishing realistic target sales for your crew. It’s always easier to settle on revenue targets if you have a specific amount and a timetable in mind.

Break-even Analysis – Disadvantages

1. Break-even analysis is most useful for businesses with only one price point. Break-even analysis may be too simplistic for your purposes if you have many products with numerous pricing. Furthermore, keep in mind that costs can fluctuate, so your break-even threshold may need to be re-evaluated and altered in the future.

2. However a break-even analysis can tell you when you’ll break even, it can’t tell you how probable it is to happen. Furthermore, demand is volatile, so even if you believe there is a huge untapped market, your break-even threshold may be much higher than you anticipated.

3. Another drawback of a break-even analysis is that opponents aren’t taken into account. New entries to the market may have an impact on demand for your items or force you to adjust your prices, affecting your break-even point.

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Conclusion

A break-even analysis isn’t created in a bubble, of course. If you’re introducing a new product that no one has ever seen before, you have no idea how big the market will be or when competitors will appear. But it does provide a starting point for your quest for the “best” pricing for your purchase. Overall, knowing the advantages and disadvantages of Break-even analysis, it’s ideal to combine a break-even analysis with other profitability measures like net profit margin to get the most accurate picture of your company’s financial health.

FAQs

What is break-even analysis?

The break-even analysis lets you determine what you need to sell, monthly or annually, to cover your costs of doing business.

Is break-even analysis good or bad?

Break-even analysis is beneficial because it reduces the danger of going out of business due to a financial shortage. Because cash flow problems are the leading cause of business failure, knowing that there would be no negative cash flow makes the investment more safer.

What will cause the break-even point to decrease?

The break-even point can be reduced by increasing the average contribution margin earned on each sale.

Is it better to have a higher or lower break-even point?

A low breakeven point indicates that the company will begin to profit sooner, whereas a high breakeven point indicates that more products or services must be sold to reach that point.

How do you calculate break-even points?

Break-Even point (units) = Fixed Costs (Sales price per unit – Variable costs per unit)

In dollars using the formula: Fixed Costs/Contribution Margin = Break-Even Point (sales dollars)

February 3, 2022
Facts About Edtech Market Expansion in India
Educational technology is the integrated use of computer technology (software, hardware), educational theory, and training. It provides and manages technological processes and educational resources to improve the user’s academic activity and performance. We can improve the learning process, teaching process and performance of the educational system through technology.

This objective must be taken into account when selecting software, computer programs or tools for the classroom. There are five main areas in this field. It includes design, development, utilization, management, and evaluation. These requirements applied to all knowledge based areas conducted by professionals in this field. Each area of educational technology brings together research-based knowledge and experience.

From classrooms to smart devices, India’s educational media has shifted to a paradigm shift. There are 665 million wireless Internet subscribers (in the first quarter of 2019) in India. India has grown by 14% in base for internet services in a single year. It is good for startups. Digital products and services provide better convenience when it comes to learning in the classroom.

Impact of Covid-19
The Requirement For Upskilling Of Working Professionals
The Changes We Can See in Edtech After Covid-19
Conclusion
FAQ’s

Impact of Covid-19

The emergence of coronavirus has a major impact on the Edtech sector of India. The education process in schools, colleges, and other educational institutions changed into online because of lockdown. Also people in the society are feared about spreading of coronavirus. Unlike in the past, schools, institutes and learning centers have also adopted technology-based solutions.

Data sourced from Redseer and Omidyar Network Edtech Report

The usage growth in Edtech market from 2019 to 2020 shows in a report by RedSeer & Omidyar network India. The Edtech user base has a growth from 45 million to 90 million in k-12 & post k-12 sector . It includes both free and paid users. The time spent has increased by 50 percentage. That has changed from 60 minutes to 90 minutes.

The report also says that those who are willing to pay have increased by 40 percentages and the number of paid users has increased by 83 percentages. The report says that the online education offerings will increase 6.3 times by 2022. It will create a market of $ 1.17 billion. The k-12 market will grow 3.7 times to 1.8 trillion. It will create significant opportunities for peoples for different new startups.

The Director of the Omidyar Network India, Namita dalmia said, “The lockdown has provided massive tailwinds to the growing Edtech space. Edtech offerings have helped millions of students across the country to continue their learning from home. These solutions are better, more convenient, and affordable alternatives for students and parents”.

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The Requirement For Upskilling Of Working Professionals

The report says that relevance problems have affected education system. As it has affected many professional careers, Edtech players can play an important role in ensuring job security by increasing access to higher technical education (for those who have been unable to progress in their formative years). Also it helps to grow more professionals.

In 2019, the World Economic Forum (WEF) published a report named “Global Competitiveness Report”. According to that report, India has 68^th rank among 141 countries. The country is among the best in terms of market size, innovation, and macroeconomic stability, but in job training, digital skills and the ease of finding trained personnel are far behind (ranked 107).

Recruiting professionals for various jobs

India has 120^thrank in acceptance of information and communication technologies (ICT). Internet diffusion and online education can improve the quality of the some skills. It will make Indian workers more competitive in terms of job skills, higher education, and management skills.

The Changes We Can See in Edtech After Covid-19

The differences will mainly exist in the general areas of training, language, prices, teacher training and offline support. There are 150 million Edtech addressable students in India. They cross urban lines, income groups, language skills. Excessive use of sub-projects will increase the probability of Edtech companies. Price, delivery, offerings, and teacher training services, and offline support will be affected. Other changes are given below.

A. The Changes Around Sales and Pricing

The report says that price innovation will be important in paid adoption. Especially as Edtech reaches in low-income cities, it can make impact. The annual price will change into $100-$150. There will be a 3 times increase in market. It is leading to paid adoption.

B. The Partnerships Will Rise

Creating partnerships will help Edtech players gain a diverse customer base. As Edtech players expand their user base, areas of collaboration will evolve. Expansion requires the promotion of low-income cities. It represents 70% of the student population.

But, there is only 10% of the current student population as active users of EdTech (free and paid). Indian language platforms are included in the partnerships. They have over 300 million active users per month. The collaboration with the institutions will help to increase the reach.

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C. Investment in Real Content

Real investments in production will help the lower grade user base in Indian language sectors. Edtech is now lagging in the lower grades. They are big on the usage of Indian language.

D. The Promotion And Adoption of Edtech Through Schools

The distance between parents and schools will disappear and will bring new opportunities. About 65 percentage of the total student population goes to government schools and the 85 percentage of the remaining 35 percentage students will go to private schools, while 15 percentages goes to institutions with limited technical facilities.

Students are learning through online classes

Covid-19 encouraged the education sector to focus on the online. But there is also a lack of technical facilities among schools. There is only less than five percent of students who are studying in institutions with technical facilities.

E. The Influence Of Startups

Startups should focus on working better, attracting students, and delivering results through products. This will ensure that the uptick is maintained after restrictions are removed. When invest in content production, EdTech players need to innovate in sales and pricing to provide a broader student base.

Covid-19 will limit the number of customers. The 40% of customers may stop using Edtech after restrictions are removed. It will result a fall in engagement on Edtech platforms. To address this, startups must focus on pricing innovation, Indian language content, expanding user base, and sales innovation.

Outside of the school system, Edtech startups have allowed more and more people to explore new skills, while experienced staff can more easily take on new challenges in the tech industry. If we were to speak to a generation that was working and succeeding in India before the 1990s, we could hear stories that would have been almost impossible. But now situations are different. Edtech startups help them overcome obstacles on their journey of students, employees, and entrepreneurs.

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Conclusion

Ed-Tech Startups are creating a base for the future of India and we need to realize the importance of the problems they are solving. From creating a space to teach kids with the latest technologies by the best teachers in the country to providing an income base an exposure to a large group of people. It is not far when we can see these twinkling stars twinkle in the daylight of the future India.

FAQ’s

What are the top Edtech companies in India?
- BYJU’S
- Unacademy Logo
- UpGrad Logo
What is EdTech company?

A combination of education and technology refers to software and hardware designed to enhance teacher-led learning in classrooms and improve students’ education outcomes.

What is the future of Edtech in India?

EdTech has seen an upsurge and is expected to be the new normal in the future as well. India is currently home to over 3, 500 EdTech start-ups, and online education in India could be worth $1.96 billion by 2021.
February 2, 2022
Top 12 Creative Real Estate Marketing Ideas that Will Surely Attract Customers to your Business

When you start a business, marketing is one of the most significant things that must be done. The entire survival of your dream business depends on the way of marketing. Proper marketing will not only bring you the right customers but will also help you in increasing your sales and building the name of your brand. It helps in building a long-term relationship with your customer.

The same goes for property business as well; you need to form a proper marketing strategy so that clients can get aware of your property and will eventually buy it. Getting the right customer, especially for property businesses takes time and for that, the marketing game of your business needs to be extremely strong. In this article, we will discuss some of the best ways to market your property business, so let’s get into it.

“Real Estate provides the highest returns, the greatest values, and the least risk.” –Armstrong Williams

1. Build a Website
2. Create Blogs
3. Start Email Marketing Campaign and Newsletters
4. Virtual Staging
5. Use Instagram to Market your Property
6. Use a Drone to Photograph your Property
7. Employ Experiential Marketing
8. Seek Social Media Influencers
9. Use Television and Radio
10. Ask for Referrals
11. Build your Brand
12. Create and Upload Videos of your Property
FAQ

1. Build a Website

Build a website for your business

At a time we are living in, if your business is not online, then you are missing from the big game. Your online presence matter, as customers often search on the internet for the things that they need, even if it’s a property.

So, creating a proper website for your business is the first step of online marketing, it will give the potential buyers an idea of what your business possesses and if they are interested in it. Keep updating properties on your website and add new contents, don’t put too many ads, it can backfire. Make it eye-soothing and informative.

2. Create Blogs

Creating a blog will give your potential client an idea about you and your business. Create content for your blog, give information about what real estate is all about, and add some interesting facts about real estate. If you want to attract more customers, use creative images for your posts. Link your website with your blog, so that they can find your business website easily.

3. Start Email Marketing Campaign and Newsletters

One of the best ways to make people aware of your business is by personally notifying them, and what’s better to do that than through email newsletters. Through email marketing, you can get email addresses and can send all the information related to your business, your blogs, and the properties that are waiting to get checked to the people who are interested through newsletters.

4. Virtual Staging

Virtual Staging

Thanks to the internet, anything and everything is possible online, instead of physically presenting the property and how it actually looks, you can give a sneak peek or an online tour of the said property to your customers and save time and money for yourself.

5. Use Instagram to Market your Property

There is hardly anyone that doesn’t use social media and among them one of the most popular is Instagram. Promote your property business on social media, create a page and upload the pictures and videos of your properties that are on sale. This way you can capture the attention of your potential buyers.

6. Use a Drone to Photograph your Property

Drones are the new obsession, they help capture the image of the entire area. If you use a drone to photograph then customers will also have an idea of the surrounding of your property. Plus this will give an elite feeling to your customers about their potential future home.

7. Employ Experiential Marketing

In experiential marketing, you can hold an event and invite people to take a tour of the property, that you’re willing to sell. Also, enlighten them about the process of buying your property. This will give them an idea of what is in front of them.

8. Seek Social Media Influencers

Hire Influencers

As the term already said, it is all about influencing people. On a small budget, you can actually attract the attention of thousands of people, select the platform that you think will be better for you, hire a social media influencer that you think is perfect for the job, and get ready to do the deed.

9. Use Television and Radio

To make people aware of your business put advertisements regarding that on television and radio. These two are the ultimate medium to advertise real-estate properties.

10. Ask for Referrals

Your customers are your best advertisers. The people who have brought properties from you, politely ask them for referrals. Try to build your network and ask your customers to refer your business to their friends, families, and acquaintances.

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11. Build your Brand

Create a logo and a brand name for your business. This way it will help your customers to identify and distinguish you from others and attract them to indulge themselves in your business.

12. Create and Upload Videos of your Property

Create Videos of the Property

Take some videos of the property that you’re trying to sell and upload those to your website and social media handles. This way, you will be able to attract potential customers through those clips.

Conclusion

Marketing is the soul of any business and when it comes to properties, its importance increases ten times. It is a big investment, so naturally, not everyone will be willing to do that, but with proper marketing ways, you can find your customers that are looking for their forever homes. With the right techniques, you can also sell them the property of their dream.

FAQ

What are some examples of marketing strategies in real estate?

Create blogs, Build a website, Hire influencers to promote your brand, ask your customers for referrals, and employ email marketing.

What are the 4 P’s of marketing in real estate?

These four P’s of property marketing are People, Price, Promotion, and Product.

How do you attract customers to buy the property?

Personalize your social media, Communicate effectively and try to create a picture of the property using storytelling.

February 2, 2022
Bharat vs India – Which One is More Digitally Savvy?
Gone are the days when only the English language can be used by social media users to communicate. Thanks to various social media apps and the development of technology, people are now able to use their regional language while handling social media. Communication is possible for everyone and they are able to use the language they prefer without any problem.

When it comes to India, with a population of over 1.3 Billion people, the country is known for its diversity. As per the constitution of India, it has 22 scheduled languages and in total it has 121 languages.

Time has changed and the people of India are avid users of the internet, especially social media and they can do this in their native languages. In this article, we will talk about the report that is being released by ShareChat and GroupM called ‘Bharat- The Neo India’ and how businesses can benefit from it.

“Our native language is like a second skin, so much a part of us we resist the idea that it is constantly changing, constantly being renewed.” -Casey Miller

Bharat – The Neo India
Why the Report is Important?
Bharat vs India: Which One is More Tech Savvy?
Some Other Facts of Bharat Users
FAQ

Bharat – The Neo India

Bharat – The Neo India is a report comprised of ShareChat and GroupM both of them jointly conducted research to find out about the situation of the people who use the internet in their native language.

This report will help brands and businesses to understand online behaviour, the trends of internet consumption, and the way people use social media. People who are using Indic languages are called Bharat and people who prefer using the English language are referred to as India.

Why the Report is Important?

The report made after the thorough research is important because of the reasons below:
- This will help the businesses to understand the behaviour of the people who uses the internet in their native language.
- It will help the businesses to form a proper marketing strategy to grab the attention of Bharat and engage them in their business.
- It will expose all the common misconceptions regarding the people who prefer the Indic languages while using the internet.
Bharat vs India: Which One is More Tech Savvy?

The report stated all the information of internet users of Bharat and India, their media behaviour, choice of content, lifestyle, interest, and others. Some of the findings from the report are stated below.

Bharat or the people who prefer Indic languages can be found throughout the country, in fact, 39% of them are from the metro cities and 53% are from the non-metro cities. The survey was conducted by YouGov on 3432 people from 17 Indian states who are active internet users who put their input into it.

Financial Activities

Bharat users are quite aware and in the same range as the Indian users in terms of completing any financial activities online. In fact, people who prefer Bharat are using online payment mode more than Indian users. 56% of Bharat users complete their monetary transactions through net banking and online debit card transactions.

Not only that, 49% of them use mobile wallets. Bharat users are quite aware of mutual funds, cryptocurrency, stocks, and other new-age investments and are naturally investing in them as well.

Social Media

When it comes to social media, Bharat users seem more occupied with it than Indian users. 29% of Bharat users post daily on social media, instead of 22% of Indian users. 39% Bharat uses Social media for consuming News as its primary source.

Streaming

The online video streaming platform is a prime source of entertainment nowadays. Streaming videos are more popular amongst Bharat users than watching TV. 50% of Bharat users love to watch free videos while 47% indulge in watching TV.

Food

In the case of ordering food online, 42% of Indian users indulge themselves in it compared to 24% Bharat users.

Voice Search

When it comes to using the technology of Voice search, 26% of Bharat users seem to use it compared to just 15% of Indian users.

Online Shopping

Online shopping by Bharat users has increased and in 2021, 46% of them purchased gadgets online. Apart from that, apparel, beauty products, skincare products, and any kind of booking related to travelling.

All these findings state, that the native language users are not far away from English language users and are maintaining their digital presence quite well. They are technologically aware and are using different platforms and are enjoy the digitalization of everything.

Some Other Facts of Bharat Users

Every one in five-person who uses social media in their preferred Indic language is investing in Cryptocurrency. 27% of Bharat users pay for using video streaming platform services and 37% of them use the internet for listening to music.

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Conclusion

The article concludes that an internet user who prefers their native language is not at all far away from English language users. They have adapted themselves and some Bharat users are even more comfortable in using the digital facilities than the Indian users. They are educated and digitally aware.

As per the report, it seems Bharat is much more Tech-savvy than India. Businesses can now easily form their market strategy and can touch the market that they were not able to in the past.

FAQ

What is Bharat – The Neo India?

The Neo India is a report comprised of ShareChat and GroupM, both of them jointly conducted research to find out about the situation of the people who use the internet in their native language.

How many languages are there in India?

India has 121 languages and 22 scheduled languages.

What is the difference between Bharat and India?

People who use Indic languages are called Bharat and people who prefer using the English language are referred to as India.
January 29, 2022
How to Hire the Right Celebrity for Brand Endorsements?
It has become very common to hire a celebrity to promote a product. Hiring a celebrity for the endorsement not only helps to connect with people to attract customers but also provides a competitive advantage over other companies. It is one of the marketing strategies that helps a brand to gain popularity.

Choose the Right Celebrity for Brand Endorsement
Contact the Celebrities Manager or Agency
Choose the Platform for Celebrity Endorsement
Advantages of Celebrity Endorsements
Disadvantages of Celebrity Endorsements
Choose the Platform for Celebrity Endorsement
FAQ

Choose the Right Celebrity for Brand Endorsement

There are different ways by which the brand can hire a celebrity for endorsement of their product. Everything should be clear about what the company wants to do and whom the company wants to hire for endorsement. In addition check about the celebrity who will endorse the product.

Most of the time the brand hires a celebrity who is highly respected and is sincere, honest and has a good reputation. The company should know about their audience. This plays a very crucial role because if the company understands the needs and expectations of the audience then it is easier for the company to advertise its products. When the audience is vividly known than the celebrity you are hiring should fit into what you are advertising.

If a company is advertising about sports they can hire celebrities like Virat Kohli, MS Dhoni, and other celebrities who connect to the product. This will also help the celebrities advertise and endorse the product passionately as they will have some connection with the product and the advertisement in which they can win customers’ trust. Endorsement becomes more effective when celebrities connect through their lifestyle and carrier fields.

Contact the Celebrities Manager or Agency

There are different ways to contact a celebrity but mostly due to their busy schedule their appointments are set by their managers or agents. After getting an appointment both parties can discuss the brand. When celebrities give their consent for the endorsement then they can discuss other details related to the endorsement.

Direct contact

To hire a celebrity you can directly contact them through their managers and set an appointment. Social media is also a direct way through which you can contact the influencers by sending them a message and waiting for their response.

Third-party contact

One can also contact them through agents and websites that work as a medium between the company and celebrities.

Choose the Platform for Celebrity Endorsement

Every business whether it is small scale or large scale can hire celebrities or influencers for the endorsement to promote a brand according to their budget. If a company wishes to hire a celebrity for the endorsement of their brand then television advertisement is the best way as it attracts a lot of consumers.

In earlier times companies would advertise with the help of newspapers, Tv, print advertisement, and other traditional marketing strategies. The modern youth is engaged in social media platforms in which celebrity endorsement can be done effectively.

In today’s time Television, the internet, and social media platforms are the best way to attract consumers to a product, and celebrity endorsement is one of the most effective ways to attract a large number of customers.

Endorsement via social media

The companies can also use social media platforms to advertise their products as it is the most used platform and trendy mostly among the youth. The companies can also hire micro-influencers to promote their product to connect directly with the consumers and also get feedback on the product to make changes that are needed. Social media endorsement is beneficial as people watch and purchase products by watching content shared by celebrities and influencers.

Micro-influencer

Micro-influencers are individuals who have more than 1000 followers and can connect with consumers more. Sometimes people don’t believe in the product being promoted by a celebrity as they think celebrities get paid and they don’t trust the words told about the benefit of the product directly by the brand. People trust micro-influencers as they share content that is of consumers’ interest and remove their doubts and hesitation to buy a product.

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Advantages of Celebrity Endorsements
- It helps companies to build brand equity and attract more customers.
- It helps customers to set their doubts related to the product aside and purchase the product as the person they idolize use and say benefits of using that product.
- All sizes of businesses can hire celebrities or influencers for the endorsement to be its spokesperson for the brand to promote the brand and attract more customers.
Disadvantages of Celebrity Endorsements
- The company should analyze everything about their products as there should be no problem with the product. If something goes wrong with the product, celebrities get questioned which affects their fan following.
- Analyze and check everything all the angles of marketing and then advertises the product to make sure that there will be no objection.
- If celebrities make some mistake or there are some bad rumours about them it affects the product that they promote.
- The main focus of endorsement should be to promote the brand as sometimes due to advertisements that focus on celebrity more, forgetting that its main focus is brand and celebrity is a medium which helps to connect with people to increase sales of the product.
- Celebrity endorsement is not just risky for the brand but sometimes it also affects the popularity of a celebrity if something goes wrong.
Is Celebrity Endorsement an Effective Method?

When we see some type of advertisement where celebrities endorse the product in the advertisement, this is a crucial way of marketing as the consumers will pay a special alternative towards the product.

Celebrity endorsement is an effective method to attract customers. It is a marketing technique but with this, there are also some limitations for small enterprises and businesses when compared to big enterprises to hire big celebrities to promote their brands. Bigger brands use a celebrity or influencer as a spokesperson to help them promote their brand, product, or services.

Conclusion

A celebrity endorsement is one of the most effective ways to endorse a product or brand. As many people are influenced by a celebrity or an influencer. Not every endorsement will have a significant ROI, so while hiring a celebrity study the demographics of your target audience to maximise the ROI.

As we know the youth follows the trend and famous people who have a lot of fame and buyers adore and trust them as a result celebrities can use their fan following to get the brand a large number of buyers. Though it is an effective method to attract more people it also has limitations.

Celebrity Endorsement Models – Building Partnership with Influencers

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FAQ

How much does it cost to get a celebrity to endorse your product?

Usually, Celebrities or influencers with decent following charge $3000 for video endorsement and $1000 for a single post.

How do I get a celebrity to endorse my brand?

Hire the celebrity that suits your brand, Contact the celebrity, and Choose the type of platform you want the celebrity to endorse your product.

How do I hire a celebrity influencer?

If you want to hire a celebrity influencer contact them through social media where they are most active.
January 29, 2022
7 Best Ideas to Reduce Office Waste | Reducing Waste Generation
The growing population and the businesses have a positive impact on the economy in terms of GDP and other financial growth. But this development also has a diverse effect on the environment. The generation and improper disposal of wastes from these sectors are massive. Many governments are creating awareness on waste management in their country’s work culture. Yet it seems insufficient and the amount of waste we produce at work is extremely high.

According to the World Bank, at this rate of waste generation, global wastes could go up by 70 per cent by 2050. This organization urges immediate actions, otherwise, it could be a severe threat to humanity. “Proper management of wastes can reduce its impact”, say analysts. Hence, we as individuals and teams can start the initiative from our offices to regulate the usage and disposal of wastes. Here are some steps and ideas on how to reduce office waste:

7 Simple Ways to Reduce Office Waste
Conclusion
FAQs

Create a Paperless Work Environment

Paper Wastes are ranked to be the largest waste that an office or a business generates. It has been identified that 50% of the office wastes turn out to be papers. Reports say that around 85 million tonnes of paper waste are created every year in America alone. The numbers are shocking. What can we do to reduce paper waste?
- Switch to Computerized Billings and E-Invoices instead of papers.
- Start maintaining records digitally and practice online transfer of files through cloud or email wherever possible.
- Any corrections or edits can be done before printing the documents.
- Encourage using Laptops or Tablets for taking notes in meetings.
- Use both sides of the paper and any misprinted papers can be used as scratch papers.
Going Paperless

Use Reusable Coffee Mugs

The disposable coffee cups form to be the second-largest waste generator in offices. Statistics show that around 16 billion coffee cups are being dumped around the world every year. Therefore the paper cups can be replaced with reusable mugs and glasses. Every employee can have their own coffee mugs or the office can provide them with reusable ones. Encouraging employees to use such long-lasting items and creating awareness to avoid taking coffee/tea in any disposable cups helps to drastically reduce office waste.

Avoid Bottled Water

Plastic water bottles wastes

Do you know that the number of plastic water bottles sold around the world in a year stands around half a trillion? You heard it right and the numbers are whopping high. Not even 20 per cent of the thrown water bottles are recycled. The rest of them are getting dumped in the ocean or in some landfill sites. What can be done to reduce this?

You can set up filtered drinking water stations throughout the office which reduces the need for your employees to buy bottled water. You can also provide your employees with reusable quality drinking water containers or bottles. This even becomes handy for them during work and can be refilled during their leisure.

Reducing Plastic Waste

Limit Paper Usage by Printing Smarter

We have earlier seen some alternates for the paper on possible occasions. But in certain cases or for certain companies, usage or printing of paper becomes unavoidable. For such cases, you can implement some smarter ways to minimize the wastages.
- Margin settings can be adjusted as per need. Standard margins might occupy more spaces thus providing less area for the information. You can reduce it to preserve paper.
- Print on both sides of the paper.
- Print only if it is needed. You can encourage your employees to use the ‘Print Selection’ function to select only the required pages instead of printing the entire file.
Encourage Employees to bring Lunch from Home

Does bringing lunch from home reduce waste? Yes, it does because employees buying or ordering food daily generate waste in the form of food packages. Such a small creation of waste from each of us daily can pile up several tonnes of garbage every year. A simple initiative of taking lunch from home every day in reusable containers helps us in reducing office waste. Offices too can provide some basic facilities like an induction stove for heating foods and other essential plates and dishes for employees. This can be an encouraging step towards achieving the long-term goal of waste reduction.

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Reuse Files, Folders, Parcel and Packing Materials

The use of files and folders can be made in a planned and organized way. Instead of taking a new file or folder every time for storing data, the existing ones can be labelled and renamed while replacing the contents. Some creative ideas can also be followed to make the reuse of files interesting. Limiting the throwing of files after single use reduces office waste to a great extent.

Reuse of parcels and packing materials can be another best way to minimize office waste. After taking the contents out, you can preserve the packing boxes or envelopes for future use to send parcels to your clients. This way the quantity of waste that gets out of the office can be brought down.

Work Closely with Vendors and Suppliers in Reducing Waste

Another way the waste gets generated in the office is through parcels or material sent by suppliers. The number of orders we place and the way of packing can be a major factor for the waste pile up. You can communicate with your suppliers regarding your goals on waste reduction and get the products delivered accordingly. Right from coffee powder or stationery for the office to raw materials for your manufacturing, purchasing in bulk could always reduce waste generation. Ask the suppliers to take back the packaging after delivery or provide recyclable pack-ups. You can also make this work with your clients and encourage them to follow suit.

If you’d like to find out more about commercial waste removal head over to WM Waste Management Services

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Conclusion

Avoiding waste completely in offices may not be possible as every business is unique and has different requirements. One business may require a lot of printing or packing whereas the other has an option to avoid it. So the goal can always be to minimize waste generation to the maximum possible extent. These were the best 7 ideas on how to reduce office waste which you can implement in your premises and achieve success in waste reduction.

FAQs

What are the most common waste types in the office?

Common Office Wastes include:
- Paper Waste
- Food Waste
- Food Packaging Waste
- Parcel packing waste
- Plastic Bottles
How can we reduce office waste?

Here are some simple ways to follow to reduce office waste:
- Create a Paperless Work Environment
- Use Reusable Coffee Mugs
- Avoid Bottled Water
- Limit Paper Usage by Printing Smarter
- Encourage Employees to bring Lunch from Home
- Reuse Files, Folders, Parcel and Packing Materials
- Work Closely with Vendors and Suppliers in Reducing Waste
What is the best method of waste management?

Recycling is one of the best method of waste management.
January 29, 2022
How was Dropshipping Started and What is its Future?
In the last few decades, online shopping has grabbed the full attention of everyone. It has become a part of our daily lives. From clothes to medicines, to groceries, there is hardly anything that cannot be brought from online. It is convenient, hassle-free and it saves time. Plus the pandemic accelerated the demand for shopping online; people find it safer especially during the period of lockdown.

Now when we purchase any goods they are delivered or shipped to the preferred place that we have mentioned while shopping online. There are different methods of shipping and E-commerce sites are adopting different models for their business. To deliver the products to their customers, a number of ways can be followed. In this article, we will talk about one of the methods which are known as Dropshipping. So, let’s take a look into it.

“Dropshipping is the entry point for a lot of people to business, E-commerce, and entrepreneurship. It’s the perfect first business.” –Lachlan Delchau-Jones

What is Dropshipping?
History of Dropshipping
How Dropshipping Works?
Advantages of Dropshipping
Disadvantages of Dropshipping
Future of Dropshipping
FAQ

What is Dropshipping?

Dropshipping Model

Dropshipping is a way of selling and delivering products to your customers without managing, and shipping the goods. Here you contact the supplier and let them deliver the product to your customer.

Basically, your website is like the intermediary, from where the customer chooses the product and then you forward the request to the supplier of the product who will ship it to the customer.

You don’t have to manufacture, store or ship the product themselves, dropshipping is free from all these steps all you have to do is to find the perfect dropshipping supplier for the job. It is quite a good option for those who want to start an E-commerce startup. It is said to be one of the most profitable models in the E-commerce industry.

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History of Dropshipping

The history of Dropshipping actually goes back to the days of the 60s and 70s, way before the internet was developed. During that time, when mails were delivered to the people, small booklets or catalogues were present along with them, with the help of that, one could place the order for their desired product from the catalogue through telephone and then the order was delivered to them at their doorstep.

Sears Catalogue

Amazon and eBay then changed the way people used to sell products online. People who want to sell their products could just place them on the sites and let the E-commerce sites drive the traffic towards that product.

Currently, sites just need to find the supplier for the product who does the remaining job for them. Aliexpress and Shopify are some of the websites that made starting an E-commerce business easier as manufacturers and dropshippers are easy to find here.

How Dropshipping Works?

If you want to start an E-commerce site, dropshipping is one of the best options for you. Below are the steps on how it actually works.
- The first and foremost thing that one has to do is select the proper supplier.
- The second step is to connect the supplier’s app to your online website.
- Select the products that you want to sell to your customers.
- Set a price strategy for you dropshipping model of your business.
- Accept the orders from your customers.
- The orders of the customers then are forwarded to the supplier. And you have to pay them for that order.
- The suppliers then deliver the products to the doorstep of your customers.
Advantages of Dropshipping

Some of the advantages one get to enjoy if they chose to dropship are:
- E-commerce business that follows the dropshipping model doesn’t need a large amount of capital for their business. They don’t need to pre-purchase the products. So comparatively, it needs less capital.
- No need for a warehouse, where you have to store the products. The suppliers are the one who takes care of the product by storing them. Therefore, you can select whatever product you this is appropriate for your business.
- As the whole shipping process of the products is handled by your supplier, you can do your business from any part of the world.
- You can try to sell any kind of product on your website and if it is not bringing any profit, then you can quickly drop it from the list of your website.
Disadvantages of Dropshipping

Some of the disadvantages of the dropshipping model are:
- You don’t know what kind of quality your product will be. A bad quality product may cause uproar and can be bad for your business.
- You don’t have any control over the time the supplier takes while shipping the product to your customer.
- While serving the customer, difficulties may arise, if there is a problem in communication with your supplier.
- Dropshipping can be expensive as well, the market is quite competitive and if research is not done properly, then you might see other sites dropshipping the products at a much lesser cost.
Future of Dropshipping

In the past few years in the E-commerce business, there is an increase of business sites adapting to dropshipping model and in the future, it is only going to increase. Dropshipping can only be a profitable model for your business if you play all your cards properly and follow all the strategies carefully. For example, you have to be careful while selecting the dropshipping company for your business, proper research has to be done and then you can follow your plan.

E-commerce sites if planned accordingly and follow this model properly will turn into a high return business and will be a source of great profit.

Top Dropshipping Companies In India

If you are looking to partner with top dropshipping companies in India, you can refer to the list of the reliable ones, discussed in this article.

StartupTalkyBaishali Das Adhikari

Conclusion

For startups that are interested to try their hand at E-commerce, the dropshipping model is quite a good option for them. With more and more startups emerging, it is just a matter of time before people will realize the model’s importance and need in their E-Commerce business.

FAQ

Does Dropshipping have a Future?

Yes, dropshipping can easily turn into a profitable model for E-commerce sites as the model is a low-risk one.

How did dropshipping start?

Dropshipping started in the 60s and 70s when people used to receive catalogues by mails and could order items directly from the catalogue via phone, and have the company deliver them.

Who is the most successful dropshipper?

One of the most successful dropshipper is Irwin Dominguez. In just eight months, he made one million dollars worth of sales.
January 29, 2022
How to Start Earning From your Podcast? | 7 Ways to Monetize your Podcast

Isn’t it true that many people enjoy listening to others talk a lot? Does it make sense, though, if I argue that podcasters can make a lot of money by podcasting their show? Okay, there are two ways of making a good amount of money from your podcast- direct way and indirect way.

Direct monetization way, where you podcast your original content and sell copyrights only to exclusive subscribers. On the other hand, an indirect way of making money is by selling other products on your podcast, like promoting or advertising their products on your show.

If things aren’t going well, all you have to do now is create demand for your content while earning money, rather than doing nothing. Those who are podcasting your show can earn plenty of money from advertising, asking for subscriptions, selling premium content for exclusive audiences, crowdfunding, conducting events in real life, and cross-media. Aside from these monetization strategies, there are a few ways to generate money from podcasts that are simple.

Donation
Paid Membership
Crowdfunding
Advertisements
Sell premium content
Link your Content to YouTube
Create back catalogue
FAQ

Donation

If you have gained reputation as well as trust from your audiences, then it is very much easy to earn money from asking for donations. If you offer your listeners to make a little gift as a donation, they will gladly pay a small sum to ensure that they continue to receive their favourite podcast’s content on a regular basis.

Donation on Podcast

Even for making a donation, you get an option as ‘Donation button’ on your podcast, where you have to select the mode of payment on which platform such as PayPal or even set up a donation campaign on your show.

Paid Membership

One of the easiest plus quickest ways in monetizing your podcast is through subscription, that too enrolling into premium tiers. People who admire your work as podcasters would definitely pay to access your first hand/exclusive content of yours.

Paid Podcasts

Furthermore, your admirers can listen to your unique material without any interpretations or advertisements. For this, you have to create a Patreon account, that would list out various subscription plans for your followers.

Crowdfunding

Another way of generating money from your podcast is crowdfunding, where large ventures come up together and make a pool of money on investing small capital. If you are a newbie to the field of podcasting, then crowdfunding is the best option to go, as you can earn a small amount of money from many supporters/investors to meet your show’s requirements.

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Advertisements

As you can see, I’ve already mentioned that promoting other companies’ items on your podcast earns you a lot of money. You don’t have to do anything; all you have to do is deal with reputable sponsors. Advertisement networks offer two methods of promoting their products: pre-roll, which you must do before the start of your show, and mid-roll, which you must do during your show/podcast.

Sell Premium Content

If you are popular enough, then make the content as premium versions, it’s a good way to make money. Make some interesting content or you can also invite a special guest to make it juicier. Do some interesting stuff with them, like ask some questions. Let the listeners have a peek at your content, it will boost their interest to listen to the rest of your content.

Link your Content to YouTube

Uploading your content on YouTube as videos to earn some satisfactory proportion of cash is one of the quick strategies. All you need to do is some editing, like adding some pictures, enabling monetization in your settings and the dispersion of money will be handled by Google.

YouTube usually attracts more people, using some SEO tools you can also make more visible to the people and cash will heighten as the number of viewers rises. You will get about $0.50 to $2.00 per view.

Create back catalogue

Creating a back catalogue and charging a small amount of money to watch the old content is the best way to earn. Instead of putting some restrictions or making your new content premium content, you can create a catalogue with old ones that have some restrictions to access.

To make it more interesting, give audiences a glimpse of the content, like what it consists of, make sure it is captivating. There are many podcasters that use this technique to earn.

Conclusion

As a result, all we carry to indicate is there is no one means to monetize a podcast, there are varied strategies to do it. You can select any method that suits you. In the end, all hinges upon the content you are posting. So make it interesting and captivating, it is one important factor that boosts the viewers and brings you cash.

FAQ

How much money can I make doing a podcast?

You can make anywhere from $10 to $1000 from podcasts.

How many views do you need on a podcast to make money?

You need to build an audience of at least 5k to 10k listeners to monetize your podcast and attract sponsors.

How do you monetize a new podcast?

You can monetize your podcast by requesting donations, placing ads, or by selling premium content.

January 29, 2022