Business Etiquette is important for a professional as it creates mutual respect at the workplace and builds better work relations. While good communication skills and intellect can land you a job, etiquette and mannerwould help you build stronger professional relationships. For growth in any field, you must be well behaved along with the required technical skills. Businesses are based on trust so maintaining a healthy relationship with colleagues and potential business partners is very important.
Handshakes are highly significant in the business profession. A strong and confident handshake is a symbol of interest and is evident in future possibilities. Handshakes improve the interaction between the individuals and creates mutual respect. You must always take care of the amount of time you hold someone’s hand and professional sphere you must no longer hold it for more than 3 seconds or else it creates a sense of awkwardness.
Putting the other hand above while shaking hands is an act of dominance law. Thus, one can also get a bit of an idea of the intentions of the individual by the way they shake hands with you. Therefore, a handshake is an important aspect of businesses etiquettes.
Use Professional Language
Language is considered as the most important aspect both in personal and professional life. It helps a person to build good work relations and perform well in a team. Inappropriate language in the workplace can cause damage to your company/personal reputation, Undermine your argument and also be fired from your job. In the business world using professional language can project you as a confident, well-mannered and intelligent person. It is very important to effectively communicate to achieve the goals. Using words like thank you, please or greetings like good morning, good evening whenever necessary makes you friendly and helps you in adjusting to your office work environment quickly and easily.
Also in case of any problem or doubt, you should try asking for help instead of figuring out everything on your own. A person who never hesitates to ask for help. are considered to be smart and are likely to succeed since they are modest and ready to learn from others.
Avoid Interrupting
No person likes to be interrupted while they are delivering their speech, putting up a presentation or just presenting their idea. You must always remember never to interrupt someone until they’ve finished talking. Any modifications, enhancements icons or opinions you want to give, wait and give them at the end of the speech. Even if you think you’re interrupting for a good reason â to ask a relevant question, offer your solution to a problem, or show that you understand, it’s rude and it almost always negatively affects the interaction. Interrupting tells the person speaking that you don’t care what they have to say. If you strongly agree or disagree with any point or subject you should try to keep it with yourself and hold it inside your mouth no matter how much you feel like giving it off at the same moment. This is also evidence law that you have self-control and are not driven by strong emotions in business etiquette.
Avoid Interrupting
Staying Away From Gossips, Eavesdropping
Always avoid indulging in gossip in the office. This creates a shady environment and an unreliable personality of yours in the eyes of your colleagues. Gossip in the office results in less productivity, wasting time and hinders teamwork. Even if you get to know any kind of secret talk or rumour, It is advised to keep it to yourself and never pass it on further. Gossip fuels hatred and ends up in situations where you have to take sides. Getting into gossiping will also lead you to unwanted problems which can put you in danger and may cost your job too. To build a trustworthy image you have to become a trustworthy person at work. Always try to keep your private and professional life separate. Â
Always Be Kind
Business Relations is all about making acquaintances and that is only possible if you are kind enough to your potential business partners groups, bosses or any other colleagues. It is always advised to introduce each other at the first meeting. This is necessary to have work relations and increase contacts. Unless any two individuals already know each other, this step can be ignored. No person should be avoided in the workplace since anyone can help you in any possible way. Therefore, try to be as friendly as possible. Talk to people to make yourself visible in the workplace. Be an assertive yet never arrogant person. To be able to fit into the office environment quickly follow these simple etiquettes. It will take time to learn all of it but to ensure a safe, growing workplace it is advised to adapt to the surroundings system as soon as you could.
Dress Formally
Dressing professionally helps you create a positive environment, it shows how much you are invested in the role and it is also considered as the professional image of your organization to others. Even if you are not dressed professionally make sure you look well-groomed. Dressing well in a professional environment boots your confidence and commands respect. Always try to be modest in your professional attire and also ensure that you are comfortable with what you are wearing.
Dress Formally
Conclusion
Business Etiquettes are the most important secret to a successful career. They make an everlasting impression of you to the other which creates mutual respect. Effective Communication is considered the best strategy to express your views at the workplace and helps you in teamwork. Good business etiquette is a valuable skill-set that will make you stand out from others, helps you succeed at work and help you land that dream job.
This article is contributed by Sumit Gupta, Founder – Whizard API (Whatsapp Business Solutions).
The meager mention of social media marketing rings the bell of the names of our preferred apps. However, in this era of instant messaging, what often goes unnoticed is that WhatsApp can be an equally beneficial marketing platform. As per Statista, with a global monthly user base of 2 billion, WhatsApp is one of the most popular instant messaging apps outranking Facebook, Instagram, and WeChat. This is one of the major reasons why WhatsApp marketing is gradually gaining prominence amongst businesses as an innovative route to reach their customers!
WhatsApp Marketing: The new fad
Customers across age groups prefer chatting over voice calls especially for connecting with businesses and their query resolution. Â According to a joint study conducted by Nielsen with a leading conversation media marketing platform, young Indian customers specifically prefer chatting over audio and video calling. Half of the respondents (50%) surveyed shared that chatting over messaging apps is easy and fun to communicate. As per Outgrowâs survey, 69% of consumers at the global level prefer chatbots because they provide quick and simple responses to their queries. 56% of users prefer chatbots for query resolution rather than calling customer support.
As per industry estimates, the engagement rate of WhatsApp is over 70% and an open rate of approximately 97-99%. These stats are indicative of the fact that WhatsApp is the most widely used and preferred messaging platform amongst customers. They trust brands with chat apps and chatbots all the more and would be inclined towards purchasing from the brands that reach them via chats. Businesses are thus considering WhatsApp Marketing via the assistance of WhatsApp chatbots as the new-age marketing strategy for promoting their offerings as well as for seamless and effective communication with their customer base.
Benefits of WhatsApp Marketing for businesses
Tapping customers across geographies
Whatsapp Marketing for Tapping Customers Across Geographies
The concept of WhatsApp Marketing works with a chat marketing principle and a customer-centric strategy. It helps businesses to scale their venture and have a robust digital presence thereby empowering them to connect seamlessly with their customers spread across urban as well as rural areas. To ensure this, they are adopting multilingual WhatsApp chatbots that enable ease of communication and allow businesses to reach linguistically and culturally diverse target audiences effectively.
Customer-centric approach
For businesses, âthe customer is the kingâ. WhatsApp Marketing works with a customer-centric approach and helps businesses take decisions and operate keeping their preferences, demands, and behaviors into consideration. Contrary to the notion that WhatsApp Marketing is intrusive, it is in fact one of the best permission-based marketing channels where customers possess the power to share the contact number or refuse the offer!
Personalized experiences
The messaging app provides a plethora of opportunities for the personalization of messaging experiences. Â The WhatsApp chatbots offer personalized experiences to the customers by capturing data and offering smooth automated conversations. This ensures that the customers are satisfied, happy and engaged. This also allows businesses to expand their customer reach and enjoy a competitive edge in the market.
Fostering valuable relationships with customers
Leveraging the power of WhatsApp chatbots, WhatsApp Marketing helps build deeper connections with the customer base. The valuable connections with the customers eventually help reduce operational costs for businesses since customer retention is perceived to be financially feasible as compared to acquisition.
A diverse set of features
The app comes with a diverse set of features. WhatsApp broadcast and group allowing businesses to share a variety of content including brochures, catalogs, and videos to 256 people at once, status sharing along with audio and video calling; all of these features can be leveraged to reach out to the existing customer base as well as tap the potential customers. WhatsApp Business APIâs integration with chatbots is also being used for facilitating effective customer interaction with their automation, speech recognition, and image recognition features.
The bots manage multiple customer queries in real-time and allow live interaction experiences to the customers helping in instant resolution of their queries. They allow seamless online payments as well by facilitating integrations with third-party payment gateways.
The transition from notification-based to conversation-based model
WhatsApp will soon be transitioning from a notification-based model to a conversation-based pricing model and will also be introducing new features. These innovations will further help in fostering meaningful conversations between businesses and customers.
On the whole, it would be appropriate to say that WhatsApp Marketing allows businesses to offer superior customer experiences. This further paves the way for customer satisfaction and loyalty. Once the customers are engaged and happy, they tend to stick around for long. This customer satisfaction and retention eventually carve the path for greater conversions and boosted sales.
Businesses, in order to have a competitive edge, need to adopt new-age marketing strategies. WhatsApp is popular amongst the customers and is preferred for communication with brands and query resolution. With the right tools in place, the marketing capabilities of the most popular instant messaging app can be enhanced significantly. Due to the growing prominence of the messaging app, WhatsApp Marketing is thus emerging to be the ideal solution for businesses to connect and engage with their customers!
The article is contributed by Mugdha Pradhan – CEO and Founder of iTHRIVE.
In the contemporary world, the term âstartupâ is glamorized to another extent. Every person wants to become an entrepreneur without fully understanding what it means to start a business. Individuals look at entrepreneurship with rosy colored glasses and think of it as a medium to become an authority, rich and live life on their own terms. These outcomes are very much possible; however, it takes a lot of hard work to attain such freedom. One has to work without money for long hours before they can enjoy the empire. One has to convince people to use their product before building brand loyalty.
So now the question arises what is the right way to become an entrepreneur and grow your business. Following are a few smart strategies to grow and sustain your startup.
Solve a Problem
It is important that one builds a product or a service that is genuinely going to solve a problem area. A very great way is to solve a problem that is close to you. When you do that, you’ll be able to convince the masses to use your product/service, and it will be more difficult for you to give up on it as it truly was helpful to you.
Choose Teammates Carefully
One cannot build a business alone. You will need a strong foundational team who believes in your vision as much as you, if not more. This team will become a brand ambassador for your venture in the initial days. Look for partners that complement your skills and get help whenever necessary.
Plan for Failure
Failure upon starting something new is inevitable, and it is important that one is prepared for that in order to adapt to the situation and learn quickly in such a scenario. It is also important to have Business Continuity Strategies in place by understanding potential hindrances in your business.
Get Help
When building something big, it’s naive to think that you’ll be able to do everything by yourself. Everybody has their limitations. Hence other than building your core team as advised in point number 2, it’s imperative to utilize your network and resources to their utmost potential. The key is to work smart and not hard.
Find a Mentor
One of the most cliche pieces of advice and yet often overlooked, a mentor can quickly take your career and business to new heights. More than a mentor, an advisory board is preferred. These advisors will not only know how to build a brand that lasts, but they will be your cheerleaders when the journey gets tough. Their advice will not only be optimistic but rather practical because they have experienced failure and difficulties in their journey too.
It might be tempting to add multiple features/ products/ services at the time of your launch, however, keeping things simple often is the best approach. Minimum viable products work best as they allow you to get feedback from actual target users rather than you perfecting and solving imaginary problems even before launching.
Test Your Product/Service
A business is only for its customers. Don’t solve a problem or give out services that are not asked for. It might be surprising, but many can get ahead of themselves and try to launch a product that is not needed in the present. So before going all out, ask for feedback from potential targeted audiences to understand the viability of your product/ service.
Follow Trends
A lot of us are reading the same books and following the same advice from traditional leaders. However, we need to follow the current trends and use a platform where most people are active. Such platforms can be Twitter, Reddit, Quora, Instagram, or even clubhouse. Remember, your product has to reach the audience before the audience can reach your product.
Marketing/PR
There is a common misconception that customers are attracted to good products, and hence one should focus on perfecting their product/service, and word of mouth is the only marketing one will need. While word of mouth is still one of the strongest marketing ways, marketing and PR have become quite necessary in a world where products are in abundance. PR strategies like garnering coverage in a digital or physical newspaper or a magazine can be very effective in increasing the reachability of your business.
SEO
SEO consistently is becoming important in the contemporary world of startups. Aiming to use appropriate SEO when posting digitally helps a long way in broadcasting your name in organic sales.
Strong Sales Funnel
While marketing and SEO can increase your organic sales, reaching out constantly to your customer base and getting leads is important. A strong sales funnel, and sales target will help you create a plan to grow your company at a steady rate.
Create a Blue Ocean in Your Market
The term “blue ocean” was coined in the entrepreneurship industry in 2005 to define a new industry with hardly any competition or barriers in the way of innovators. When a new or unknown sector or innovation appears, it creates a vast “empty ocean” of business options and opportunities. Hence try to create a blue ocean in your market and solve a problem that no one is solving.
Apart from these tips, remember to keep trying new things in your entrepreneurial journey. All of the above-mentioned strategies were once a breakthrough idea in the startup world as well, so keep on learning and inventing; moreover, defining your “why” will keep you in the game even when the road gets tough. I hope these strategies help you during your venture.
Businesses run on the three basics, Men, Money, and Machinery. If you are in a situation, facing loss. You will want to keep your head above the water. Devise a good strategy. Take some steps to look for what it is that has got your head into deep waters.
What is it that has made you stand in this position of loss?
You can analyze a lot of factors and make certain important decisions now.
What is it that you can let go of?
Is this important to you right now?
Can this help you improve?
Cutting this off will help you get out of this position?
Is it effective?
How does an organization cut down costs and increase their revenue?
Cutting down costs on activities that do not profit businesses means also cutting down the number of men in that sector. For example, if there is no longer a need for you as an organization to focus on the clerical department. You will have to eliminate the people working there, which will efficiently reduce the cost. It includes shrinking of a business or a part of it to enhance the overall performance.
The decisions you make have to be realistic and achievable. So, Lets look at What is retrenchment strategy and the companies that employed the retrenchment strategy.
To shift focus on activities from where revenue is generated and hence increase profits or simply because the operation, project, the service, product or the product line going on in the organization may not align with the core of the business.
To eliminate unnecessary costs that incur.
To ensure financial stability in the organization.
Who employs the retrenchment strategy, and where is it used?
The organizations use it on a linear or a collective basis. It is used in
This is also applicable to line extensions, operations, and projects that are being carried out in your business. First, let’s take a look at the three main types of retrenchment strategies:
1. Turnaround strategy
It is also called management measurement. The turnaround strategy is used when a business wants to improve its performance and decrease negative trends.
This strategy is used when the business might be facing:
A decline in the market shares.
Decrease in profits.
The issue of spending more money as an organization during a specified period.
Worsening debt-equity ratio.
Negative cash flow.
Decline in sales.
2. Divestiture Strategy
The divestiture strategy is adapted for when the turnaround strategy fails to yield results for a business. The divestment strategy analysis mainly the profit and profile factor. In an organization, the departments, products, services, or divisions are analyzed. Keeping in mind one question: Does this profit us? If not, then the company will let go of it.
This strategy is used when the company might be facing problems like:
The business started or acquired does not match the core values of the company.
When a tech upgrade is needed and the company is unable to do so.
It is struggling to survive.
The company might be running a business that is not profitable to the company.
3. Liquidation Strategy
This is the arrival of a business at its last stage. When no other options are available, the company sells all of its assets. As ugly as it might be, it involves total shutdown of a firm and will attract negative reactions as it also leads to consequences majorly including unemployment, of the people who worked there. Which also creates a bad reputation for the company.
To understand this more clearly, let’s take the Tata group as an example. It is a highly diversified entity with a range of businesses under its umbrella. A lot of which did not align with the identity of their core business.
The businesses that Tata ran for a specified time were soaps, detergents, pharmaceutical companies, and cosmetics. All of which were identified as non-core by the Tata group.
TOMCO (Tata Oil Mills Company) was divested and sold to Hindustan Lever Limited. The company was sold to Hindustan Lever, as it was non-competitive and would have required substantial investment for them to sustain it.
Tata’s Merind were divested to Wockhardt.
Adapting a retrenchment strategy might also be a company’s response to a significant reduction in demand for the product, product line, or the service it provides. Which would also include dropping off from the market.
Here are the Pros and Cons of Retrenchment Strategy:
Pros
It can layer, simplify, and flatten the organization’s structure.
Prove, cost-efficient, and improve performance.
Cons
It will create a negative image and reputation of a company.
Criticism and backlash from society.
Companies That Employed the Retrenchment Strategy
A list of 10 organizations that have adopted the retrenchment strategy for various reasons, overall enhancement and to run the organizations in their companies efficiently are:
Do you lack the writing skills or the time to successfully handle writing on your own? Or are you a slacker?
The content quality must be exceptional to cut through the competition and make it to the top 5 Google rankings for the keyword due to the ever-increasing volume of quality material online. It is not simple to run a small business.
Even though you’ve been sitting at your computer all day, you still have dozens of posts to write for your blogs and social media channels at the end of the day.
In this article, we will explain why, how, and where you should outsource your blog writing responsibilities. Â This blog post will be highly detailed; you may use the table of contents below to efficiently browse through the text.
To reduce time and enhance production, professional bloggers should outsource some chores right away. Having a professional touch on parts of your work will improve the quality of your work and help you make more money in the long term.
Don’t have one man perform the work of thirty employees while outsourcing labour because you wouldn’t be able to do it yourself. Instead, aim to outsource the jobs to as many capable hands as possible (within your budget), with each person managing his or her own area of expertise.
Many surveys conclude that one spends the most time on:
Guest blogging/link building
Publishing new blog content and articles
Affiliate marketing relationships and monetization for the same
Updating and refreshing old content that already has been posted
Building the communities for Facebook & social media; making email lists, etc.
You may scale your blog’s development and impact in your niche by outsourcing specific aspects of these responsibilities.
What are the Tasks You Should Outsource as a Blogger?
Content Strategy Research
Creating a blog necessitates not just any material, but content that conveys your message to your target audience. Your content strategy is the ship’s navigation if your blog is a ship enrolling clients that need assistance.
It’s a detailed strategy based on research into your competitors, keywords, your company’s history, and other data sources that detail each topic your blog will cover.
Content strategists have the knowledge and experience needed to do this study and analyse your blog from a search engine’s standpoint. They plan out blog article titles months in advance to guarantee that your blog stays on track.
Link Building
Your off-page SEO initiatives must be scaled up. Â To boost your Domain Authority, you must undertake link building to gain more links to your content. Backlinks help your entire blog content rank. If you’re just starting a blog and your DA is 0, ranking for anything is difficult. As a result, you won’t receive any traffic.
Many SEO experts believe that “passive links,” or connections that you don’t have to work for, are the finest sorts of links you can get: someone finds your post beneficial and links to it. These are the cornerstone of link development, and you can obtain more backlinks by writing high-quality content.
SEO
SEO has always been a complex subject, and the more you learn about it, the longer it takes to handle. SEO may become a full-time job in and of itself, with social bookmarking, article submissions, blog and forum comment submissions, and so on.
It’s not a task I’m in charge of, and I’m not an expert in this area. I have a basic grasp of how SEO works and how to execute the majority of the most important parts of SEO.
Knowing this information does not imply that I will use it to implement these tactics. I employ someone to do it for me and teach them how to do it, passing on my expertise. A blogger does not want to spend time working on SEO, thus finding skilled professionals that will do the work for you is essential.
Creatives and Designing
Don’t overlook the significance of effective graphic design. Conversion rates, user experience, and brand legitimacy may all be affected by it. Everything from blog post photos to infographics, eBooks, product images, and more are created by them. There is a significant difference, which completely transforms the website’s appearance.
Administrative Tasks
Adding new material to your blog can be a difficult undertaking. Aside from updating it with new information, the virtual assistant can assist you with a variety of other administrative chores.
A few such tasks include:
Investigate online.
Taking care of responsibilities related to social media.
Adding photos and tags to blog articles while formatting them.
Project management including you and other team members.
Facebook Insights are posted and scheduled.
Managing and scheduling tweets is a time-consuming task.
Uploading videos to video sharing services and social media.
Other duties that can be outsourced for greater performance are still available. It is entirely up to you to determine what you can and cannot do in a fair length of time. Finally, you should concentrate on your strong points while outsourcing your weak areas to someone who can execute them better and faster than you.
FAQ
What is outsourcing tasks?
Outsourcing is a process where a company or a person hire professionals to perform the tasks for them.
What should I outsource first?
Administrative tasks, SEO, link building and research are some of the tasks you should outsource as a blogger.
What is the role of a blogger?
A blogger writes, edits, research and publishes content in form of a blog post.
Are there any prerequisites for launching a product with a lot of booms? A lot of money and a big team during the launch will not give a kick-start to your start-up, itâs an illusion. You might have witnessed that sometimes celebrities/politicians accompany the writers on launch day and are unable to sell more than thousand copies. But at the same time, many young writers use inexpensive ways of marketing and advertise their piece of work and at times win awards. The the creative methods of popularizing along with the quality of the product makes it successful.
Here we have listed down few inexpensive ways to launch a product or service.
Social Media platforms like Facebook, Instagram, LinkedIn has evolved over the years. There is no limit of success because the target audience of a businesses is already there. Even some of the platforms like Instagram, Facebook has allowed businesses to sell their products directly to the audience by using some features. For E.g. you can use the shoppable post feature of Instagram to tag your product links which will help the user to buy products directly from your online store.
While Social Media platforms play a major role in grabbing customers, blogs articles are the âunsung heroesâ for success. Write in detail about your firm and products, become a guest writer in popular blogs, collaborate, get featured in top-notch online publications, attend trade shows and seminars, make videos, use different channels, basically, connect with bloggers to get you featured on different blogs.
Giving value for free
It might seem like a pain to do things for free, but this can add incredible value to your product in the long run. the publicity and critics you get is invaluable.
When people pay for something, it gives those people a sense of accomplishment, pride, and ownership, meaning theyâll value the goods or services more and complain less.
Want to build a community? So, approach businesses who have an established community and ask how can you help them. This can be by offering something valuable which exposes you and what you have to offer to their big audience. This is a great way to build relationships. If youâve got no budget, you need relationships.
Why should you do something for free? With the help of this strategy, you can gather email address and other data about the user. Later, this data can be used for marketing or building your brand.
Online Giveaways
Giveaways can be an easy marketing strategy to promote your product launch, and in a relatively short amount of time. Everyone loves gifts; giveaways tend to generate quite a large amount of responses. While giveaways have their drawback of attracting people with little interest in the company, the strategy itself is one with immense potential.
For example, you can create your sweepstakes with clear objectives and requirements, where you choose a winner randomly without any fee.
Using Crowdfunding
Crowdfunding is an innovative way to provide a modest amount of funding to young entrepreneurs and technology professionals needing an early stage or seed capital for start-up companies. Which may spur entrepreneurship and ultimately assist in boosting the growth of the real economy.
A company raising funds through online crowdfunding platforms or websites and offers equity or debt interests in its business to investors who make small contributions, through a crowdfunding platform or social media. Usually, funding is sought online based on future projections rather than a viable business model in operation which increases the risk of failures and therefore a loss to the investors.
You can use a social media platform like Facebook for your crowdfunding campaign. But you can’t raise funding using your existing network. You have to build a community of people who can raise fund and also interested in new ideas. You can create a Facebook Page for your crowdfunding campaign, it will help you to reach more and more new people.
Some of the other Crowdfunding platforms you can look at are:
Milaap
Crowdera
BitGiving
Catapooolt
Promotion through Influencers
If you are a new brand and launching product for the first time then you might not have reach to a large audience. Influencers have a big audience, fans and followers who trust them. This is like a trust-based campaign. You need to build and maintain relationships with influencers offering them special discounts, holiday trips, cash prizes etc. The best thing about it is, influencers can give quick reviews to products as they get an immediate response on any endorsement and recommendations from their audience.
Viral Marketing
Anything that spreads like a virus, person to person easily is called Viral Marketing. This is used in social media where sharing is possible on social media.
In many cases, a user uploads content that receives a huge response and shares and it goes viral within a short period. This can be planned to run a successful viral marketing campaign.
Making videos on trending topics or on an unrelated niche, waiting for the right time to post and drive some traffic through paid ads. are few ways you can make the maximum impact for the campaign. But make sure that the content won’t backfire at you, in viral marketing, users are the pilots and they have the power to do anything with that content.
Nowadays people prefer video content more than text content. Video marketing simply means that you are branding your product through videos. You don’t need a high budget for making videos. Start from your mobile camera and try to make interactive videos that can explain about your product appropriately. You can also make “How-To” videos of your products and upload them on YouTube so that you will be able to generate a lot of traffic to your product.
YouTube is the second largest search engine after Google and the best thing is it’s is free for everyone. You can take advantage of this new era and keep updating yourself and the way you operate a business with time.
Conclusion
All these ways of launching a product will save your money but make sure you are ready to invest your time. These are few tips from a never-ending list.
Checkout our website StartupTalky for more information related to marketing, start-ups, interviews and much more.
Product engagement has a direct relation to perceived value. The more engaged the user is, the more valuable your product is for users. Email sign-up or trial sign-up is not the end goal for the company. It does not ensure a tremendous lifetime value (LTV). Also, there is a high probability of churning customers. Hence, focusing on the new users and presenting your value during the onboarding process contributes significantly to future growth.
Do you know that onboarding emails have an 82% open rate (60% more than the average open rate)?
No wonder having a spot-on, well-thought email campaign turn subscribers into brand loyalists. Especially, a sign-up indicates that users do not need massive persuasion. With little effort, you can direct them to make purchases.
In fact, 31% of B2B marketing professionals believe that emails are the most effective way to nurture a lead.
So, today, We have compiled 5 onboarding email templates to engage new users.
An onboarding email is not about sending that one perfect email that turns users into paying customers. It is a process to nurture leads over time. Here are 5 onboarding email templates to engage new users.
Subject: {NAME}’s Team Welcomes You!/ Thank You from {NAME} team/ Get Started with {NAME}
Hey ___,
I couldn’t be happier to have you on board. We are a strong community of # {target group (marketers, accountants, small businesses, etc.)}.
To head start, check this quick guide that takes you through the basics of {NAME}.
To make it easier, we have a dedicated team to help you with the product onboard. Reach out to us at {Contact details}.
Follow us on Twitter, Instagram, LinkedIn and join # {target group} in their upskilling journey. Stay updated with industry trends and get valuable resources.
{CTA BUTTON}
(Add a small message from your team member, whomsoever is addressing email.
âBeen working with the team as {POSITION} for # years now. Our mission is {BRAND MISSION}. We want to take this one step further and would love to get your feedback. Just hit reply to this email! We read all the incoming emails and strive to enhance your experience.â)
{SIGNATURE}
Onboarding Email Template No.2 – Highlight Features
Subject:Did you know that {NAME} supports {USP or UNIQUE FEATURE} as well?/ {FEATURE} with {NAME}/ What next?/ How to {FEATURE} on {NAME}
Hey ___,
Congratulations on taking your {OFFERING (eg: invoicing, digital marketing, email marketing, project management} game a step ahead!
You can achieve much more than {PRIMARY FEATURE} with {NAME}.
{FEATURE 1}{FEATURE 2}{FEATURE 3}
(*Support each feature with the link and a graphic)
Want a solution to a specific problem? Contact us at {CONTACT DETAILS}
{SIGNATURE}
Onboarding Email Template No.3 – Promoting Referral Program
Subject: Special Welcome Bonus for You/ Did you try {FEATURE} already?
Hey ____,
We couldn’t stop ourselves from asking if you got a chance to explore {SPECIAL FEATURE}!
{BENEFIT 1}{BENEFIT 2}{BENEFIT 3}
{CTA BUTTON- Log in here}
Also, You can avail 25% discount on our app purchase with the discount coupon {DISCOUNT CODE} valid until {EXPIRATION DATE}.
(*Alternatively, you could mention a loyalty or referral program)
Our community has {WHAT DID THEY ACHIEVE?} and absolutely loves {FEATURE}.
Want a quick product tour? Contact us as {CONTACT DETAILS}
{SIGNATURE}
Onboarding Email Template No.4 – Case Study
Subject: 85% of our users saved {USP} by using {FEATURE}/ {TARGET GROUP} loves {FEATURE}/ How {A WELL-KNOWN BRAND} uses {NAME}/ Looking for inspiration?
Hey ____,
Did you know that {TARGET GROUP/ WELL-KNOWN BRAND} uses {NAME} to {ACHIEVE WHAT?}.
(*Share case study with relevant social proof and highlight benefits)
{CTA BUTTON- Log in here}
Hope you got some ideas! Want to know more? {Add SOCIAL MEDIA, CONTACT DETAILS}
{SIGNATURE}
Onboarding Email Template No.5 – Free Gift!
Subject: Here’s your gift!/ Bonus for YOU!
Hey ____,
{NAME}’s team welcomes you to the community of {TARGET GROUP}!
Hope you enjoyed using {NAME} and had a great experience.
We are so delighted to have you here that we have a special gift for you! We are offering {BONUS} for a period of {PERIOD}. You will be able to enjoy:
{BENEFIT 1}
{BENEFIT 2}
{BENEFIT 3}
(*Add images)
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Tweak these templates and ensure to weave your brand story and make users feel valuable. Now, before we wrap this up, here are 3 tips for writing onboarding emails.
7-Step Framework For Planning and Writing Irresistible Onboarding Emails
In reality, you can not just pick and paste an email template on the internet and expect great results. It requires inculcating your brand personality and A/B testing (which by the way boosts ROI by 31%.). Hence, here is a 7-step framework to get you started.
1. Set Goals
What do you want to achieve from your onboarding email?
Primarily, the goal is to ensure product activation and usage.
But what is it that motivates your customer to start using your product? Is it a free trial? Is it going through your catalogue? Is it a quick tour of your product?
Identify the âactivation pointâ and direct your new users there. Look back and see what worked and what did not for past users. Set these actions as KPIs for your email campaign.
For instance, if every new user to your CRM SaaS uses the product after a quick tour and sales representative call. Set sales rep call as KPI for measuring success.
2. Identify Gaps and Incentive
What made my previous user onboarding a success or failure?
As discussed before, identifying activation points is crucial to shaping your email campaign. This step involves looking at records and doing A/B tests to understand users and get the best results.
For instance, A great brand story with a simple CTA could give 25% product activation for your brand. Contrarily, a similar email could lead to 35% product activation for another brand. You need to experiment with different elements and understand success points for your users.
3. Segment Audience
What are the different categories and preferences of my new users?
Segmentation is dividing your customers based on their journey or preferences. Understand where your customer is coming from? Did they opt-in from a landing page or a blog? Or Did they sign-up for a free trial? Segmentation can be based on job titles, company size, or any other relevant detail.
The best example is HubSpot. Whenever a user checks out their sales page or CRM products, they receive an email addressing if they want to purchase anything?
Segmenting your audience is crucial for better results as it enhances CTR by 50%. It opens a window for personalization and makes emails more relevant.
4. Curating Catchy Headline
What is the hook for your audience?
The classic â8-sec ruleâ to grab your audienceâs attention. How are you opening your email? Is it the cliche âWelcome to the communityâ or âCongrats on making a smart purchase for your businessâ. Your headline should be evoking and compel users to hang in till the end.
5. Crucial Elements of Onboarding Email
What all should you include in your onboarding email?
Apart from the email address and contact details, many other elements are crucial in your onboarding email. These are:
Brand introduction
What is your brand all about? Highlight that one core pressing problem that your brand solves.
Brand story
What was the journey of identifying and solving the problem? Tell users brand mission and vision for the future.
Benefits and value proposition
What are the features of your product? Do not just mention the quality of your product but show how your product is a solution to their problem. Highlight any other value that people might not know about. You could support this with social proof and case studies.
Competitive edge
What sets you apart? Support your USP with a real-life example and show how your users get better results than your competitors. Give them a reason to stay and not switch to your competitors.
Future expectations
What should your users expect from any future email? You do not just send an onboarding email and forget your users. Email marketing is a continuous process, and you need to tell your users what you have in store for them. For instance, âLook out for the guide on ___ in the coming weekâ.
Feedback
How do users perceive your emails? Knowing what they feel about your emails is crucial. Just insert a questionnaire at the end of your email and ask for feedback. You could do a small survey and get to know answers to âHow do you identify yourselfâ âHow satisfied are you with the emailâ âHow did you discover our brandâ. It improves the quality of your email and customer experience.
You do not need to include these all in one email. Users can get overwhelmed with all these details at once. Inculcate these in a series of emails as a part of the onboarding process.
6. Personalize and Humanize Emails
What makes your emails personal?
Personalization is an effective way to build relationships and grow your community. But it is more than adding the userâs name. Leverage segmentation and send relevant emails that align with your usersâ journey.
Another way to humanize is to send emails from a team member, on behalf of the team. Add an avatar and send emails from employeesâ email IDs. It leads to better connections, especially for B2B businesses.
Also, do invite replies for your onboarding emails. This might lead to friction initially, but our current focus is to engage users and reduce the churn rate.
7. Add Call-to-Action
What do you want from your users?
At this stage, you persuade users to opt for the activation point discussed earlier. CTA does not always have to be buying a product. It can be as simple as:
Striking conversations
Sign-ups
Social media share
Following on social media channels
Freebie download
But, do not opt for many CTAs together. Make sure that your CTA is simple, clear, and strong. Make it stand out and ensure it does not get lost in the email.
These steps will help you get clarity over curating and using onboarding emails. Now, let us look at the onboarding email templates to engage your new users.
Before you finally start using these templates, do not miss these writing tips. These take you a step closer to customer satisfaction and increased engagement of new users.
1. Make emails customer-centric
Share your brand story and mission, but tell users how they are a crucial part of it. Bring a sense of community.
Want a tip on how to boost your click rate?
Additionally the best things you can do to increase your opens is by sharing a relatable story and then insisting the subscriber to move your mail to the primary tab.
Or you can actually share a story and ask for their views on it using the reply mail..
— PRANTIK KUMAR SEALî¨âď¸ (@PrantikSeal) March 5, 2022
Remember- A story well told is a story well sold. So, make them part of your brand story. Also, share your brand values and product benefits with a personalized touch. You do not want a user who already signed up to receive an email with the sign-up process. Segment wisely and prioritize customer fulfilment.
2. Experiment
Do not stick to one template or one proven subject line. Try multiple formats, templates and analyze the performance. Keep consistent brand voice & personality. Work until you find that one hit-point that makes users fall in love with the product.
3. Keep it simple
Avoid adding 10 elements to emails or making them longer. Onboarding emails should be short, simple with no fluff. Do not try to give all the information in one email. Also, you can not persuade users to subscribe to your social channels, make a purchase, download the freebie, check the resource library with one email. Stick to one CTA and goal at a time.
Conclusion
Onboarding emails can turn mere visitors into the highest paying customers! Aim to identify communication gaps and convey brand value. It does not have to be that complicated. Just keep it short, simple, and to the point.
FAQ
How do you write an onboarding email?
Write personalized emails, include Call-to-Action, segment your audience, and write a catchy headline.
When should you send onboarding emails?
You should send an onboarding email when a customer signs up for your product, service or newsletter.
Are welcome emails important?
Yes, welcome emails engage new users and have higher open rates than other marketing emails.
The article is contributed by Karan Gupta, COO & Co-founder of Ayu Health Hospitals
As an entrepreneur, finding solutions to real-world problems has always been my calling. There is a visible opportunity to do so in the area of the Indian healthcare system. While the overall healthcare infrastructure across the country has also developed during the pandemic there is a lot more that can be done to cater to the middle-class population of the country which arguably forms the largest percentage of the population.
The latest âHealthy States, Progressive Indiaâ report by National Institution for Transforming India (NITI Aayog) showcased state-wise âHealth Indexâ for Indian states and union territories. The report provided insights on the health outcomes, governance and information, and key inputs and processes involved. The summary of the report showed that among the larger states – Kerala, Tamil Nadu, and Telangana were considered as the best performers. However, it should also be noted that 50 percent of larger states did not even reach the halfway mark in terms of the âComposite Index Scoreâ for overall performance. Â The report also clearly showcased that there is a clear disparity between urban and rural healthcare as well as a difference in the quality of healthcare provided by the private and state healthcare facilities. A few areas of opportunity that could improve the healthcare system and bridge these gaps are:
Building Awareness
A large part of the country has people who are unaware of the importance of regular health check-ups. Currently, people visit the hospital only once in a couple of years when they notice a condition. By the time they notice it, the condition might have worsened. Educating them about the benefits of regular checkups to preempt the condition from worsening is important.
Access to Healthcare
Having a healthcare facility that can provide all the necessary treatments as well as diagnostic and medication support at a short distance from oneâs residence is the need of the hour. Such a facility will provide regular care to the people in that locality resulting in a highly productive workforce that will, in turn, add to the growth of that locality.
Healthcare Staff
Adequately trained doctors, nurses, and technicians are a necessity for every healthcare facility to become successful. Such well-trained healthcare staff should also be supported by additional members who manage and maintain all the non-medical aspects of the hospital including – administration, procurement, logistics, etc.
Affordability and Pricing Transparency
Multiple reports show that 75% of the people in the country donât have medical insurance and have to pay for healthcare from their pockets. One of the main reasons for the general publicâs distrust in private hospitals is the contrast of the amount that one needs to pay at the end of treatment vis a vis the amount quoted by the hospital before the procedure. Added to this is the difference in pricing that is provided to insured vs. uninsured patients, which is further followed by the fluctuations in pricing based on the availability of facilities and seasonality of the disease. Providing clear costs upfront to the patients will help in preparing the patientâs family for making an informed decision about the options that they have.
Confidence to Make a Pragmatic Choice
The internet, friends and family, doctors- are all sources from which people get information about their condition and the route they should take to cure themselves. However, the amount of information and the difference in the advice from each of the sources makes it difficult to decide between treatments, hospitals and doctors. Standardizing the right information about the condition, course of treatment, price, infrastructure, and the facility to avail themselves of second, third, fourth, as many doctor opinions as they need to decide on the right way forward would empower people to make the right choice with confidence.
Many of these problems in the current healthcare system can be solved with the help of technology that can standardize treatment protocols and centralise resources. With the points listed above, the healthcare setup in the country can attempt to solve many of the discrepancies through standardisation of care resulting in consistent health outcomes. This will further build better awareness amongst the patients and caregivers. Patients have the right to gather all the relevant information throughout their in-patient journey. Such transparency will rebuild the publicâs trust in the healthcare system of the country and will also provide them with all the necessary information that they may need regarding the treatment options that are available to them and the most affordable price that they will have to pay for it.
Your business gain attention because of your products and services. If your products are not good enough, your business will not flourish. Your product can only gather attention, if it has the ability to change the world. Now when you launch a product, it has to be visible enough for your audience to even ponder about it. Internet has given us the facility to connect with from all over the world. Everyone is online now. So, it is necessary, to understand where, when and how the product should get launched.
We will talk about an amazing platform where you can launch your product. Here we will talk about everything that one needs to know about product hunt, so let’s get started
Founded by Ryan Hoover in 2013, Product Hunt is a website that gives a platform to developers to launch their new product. Product Hunt has a huge audience that follows it. If you have any online products like a web app or mobile app, you can just register for it and they will feature you in their list if your app is worth it. The best thing about launching a product on Product Hunt is that it is all free and has quality checking. Real people check your product and decide whether to feature it or not. Therefore, many people check out the list to know about the new products launched on the internet.
Why Should You Launch Your Product on Product Hunt?
MassReach: As already told, many tech geeks do keep a track of Product Hunt lists. So, there is a very strong possibility that you will grab the attention of many tech people, who might be in the need of your product.
Free: There is nothing wrong in trying Product Hunt as it is all free to launch your product on Product Hunt. Even if you donât make it to the list, you will not lose anything.
Feedbacks : You will get much feedback, both positive and negative. You can act on those feedbacks and improve your products. People will tell you what they need and want in your product. Therefore, you will not have to conduct any survey to check the market need for your product.
Investors: You might have bigger plans for your product and with the help of Product Hunt, you might find investors who believe in the growth of your product. Investors keep roaming all around the web to find an investing opportunity. They will not let an opportunity to go away if they see potential in your product.
Media: There are so many famous blogs that follow the list of Product Hunt. You might end up getting an article based on your product only, publish on a news blog. This will instantly increase your traffic and user base.
However, this is just a possibility. Very few products with some really special features could do that. Do not get fantasized by these advantages. Donât create expectations because when it doesnât happen as expected, it hurts. This will result in de-motivation. The only disadvantage of Product Hunt is that it is very, very tough to make it to the feature list.
How to Submit Your Product on Product Hunt?
Signup to Product Hunt
Once you are logged into your account, click on the â+â button in the top right.
Submit all the details including description and tagline. Please note that your account should have the access to post and submit products. You will need to become a contributor in case you want to post a product.
Who Are Hunters?
Hunters are the accounts or basically, the people who have the ability or better say, permission to hunt new products. They are the one who finds new products and shows to the rest of the community. Anyone can become a hunter by participating in community weeks, up voting products, create collections, and others. Your aim is to get as many followers as you can, to become a hunter.
Who Are Makers?
Makers are the people who develop the product and submit it to Product Hunt. There are mostly developers, inventors, and writers.
How to Launch Product on Product Hunt
What Can You Launch on Product Hunt?
Web Apps Â
Mobile Apps Â
Hardware Products  Â
Games
Books Â
Podcasts
Conclusion
Product Hunt is one of the most popular and the best platform to launch your products. Many people create amazing things but donât know what to do with that , if you want to let people be aware of your product, you need to market it properly. If you come up with some crazy idea, then donât stop yourself to create it because you do have a great platform, though whose helps you can launch the product.
FAQs
What are some alternatives of Product Hunt?
Some fo the alternatives of Product Hunt are, YCombinator, AngleList, Beta Page, and Netted.
What is the purpose of Product Hunt?
The main purpose of product hunt is to  help makers launch their products in their website where they find their first customers who use the products and provide feedbacks to the makers.
The ongoing pandemic has completely changed our life. While being confined in our homes, we realised that life goes on and we had to survive this new normal somehow. This way we got used to so many things that were not a part of our daily lives before, amongst all those one is the Video Conferencing platform.
During the last few months, we all have realized the value of video meetings. Whether it be a professional meeting, a meeting with your doctor, or your family members, video calling is very important to us all. During these past 2-3 months, Zoom has become the most popular video conferencing software with over 200 million daily users. With the rise of video calling during these depressing times, Google has made the Google Meet available to everyone and with the rise of daily users of Google Meet to over 200 million it is now the biggest competitor of Zoom.
The Google Meet vs. Zoom competition has just started and it is not going to end soon. To compete against each other both the apps are adding new features. Google Meet recently came up and added a new feature of the AI-based Noise Cancellation System. Its aim is to make sure that its users get the best video calling experience. In this article, we will talk about the noise cancellation feature of Google Meet. So, let’s get started.
Google Meet is a video conferencing software enterprise by Google. The video conferencing app was formally launched in March 2017. It initially allowed up to 30 persons per meeting. The video conferencing software initially required a G Suite account to host or initiate a meeting. However, due to the Corona Virus (COVID-19) Crisis, when more and more people have to work from home, Google started offering the services of âMeetâ free of cost to its users. You just need a Google account to join or host a meeting on Google Meet.
What Is the AI Noise Cancellation Feature?
In April 2020, Google announced that the AI-based Noise Cancellation Feature will be available in Meet for the G Suite Enterprise and G Suite Enterprise for Education customers. The new AI-based noise cancellation system filters out unnecessary background noises such as your dog barking or car horns or the scratching noise made while writing down notes and lets only your voice to be heard by others.
Google generally starts by providing its advanced features to a small percentage of its users and then rolls out the feature for everyone based on the results and feedback. The initial idea of this project came when Google acquired âLimes Audioâ in January 2017. Since then, Google has continually worked on this project. The idea was to remove the distraction caused by the unnecessary background noise. These sounds may include the sound of the pressing of keys on the keyboard, the scratching noise produced when taking notes, the barking of your dog, or the sound of horns by passing vehicles. For this, the Artificial Intelligence team at Google has come up with a new noise cancellation system. The system will filter out such noises from the background
The new AI Noise Cancellation feature, also called the âdenoiserâ, is trained to recognize various sounds that constitute as noise. The featureâs algorithm can distinctly recognize your voice between all the other noises around you. It can detect sounds such as slamming of a door, musical instruments being played, and other types of noise that are already mentioned. This feature is now available for web users as well as for the iOS and Android users. This new feature, along with the existing features, makes Google Meet one of the best video conferencing systems.
Features of Google Meet
Apart from this new noise cancellation feature, there are some of the other features of Meet that are listed below.
Host unlimited high definition video meetings.
Meet enables you to âMeetâ safely. All the video meetings are encrypted and have anti-abuse measures. This ensures the privacy of the meetings. Google claims that the private meetings are not recorded and are not used for targeting advertisements.
Enable up to 500 participants in a meeting and up to 10000 viewers for a live stream.
Live captioning is available during meetings by Googleâs speech recognition technology.
Google Meet is compatible across all devices. You can join or host a meeting from your Desktop/Laptop or Android phone or IOS phone or IPad.
The screen and layout can be adjusted according to you. While Meet automatically adjusts the layout by adjusting the most active participants on the screen, you can also adjust the layout on your screen.
Before joining a meeting, you can adjust your microphone and camera and get a preview of how you look and also a preview of who else has already joined the meeting.
Direct Screen Sharing is available. The entire screen or an application can easily be shared by you so that you can share presentations and documents easily.
New Low Light mode is now available. Google AI has now enabled users to be clearly visible to others if they are in low light or dim-lit areas.
Chrome Tabs can now be shared easily. The âPresent a Chrome Tabâ feature is now available on Meet.
Admins now can control the chat, Q&A and polls options. They can turn these options off if they think they are not needed.
Conclusion
Noise is a big factor that becomes a barrier during communication. In the situation where working from home is the new normal, Google Meet’s new feature not only tries to eradicate the barrier but also eradicate the unnecessary noises. This feature definitely gives Google Meet an upper hand along with its other features.
