StartupTalky

Tag: 📖 Learning

  • How to Market Your Products on Meesho?

    The way people shop has changed as a result of e-commerce. Almost everyone who aims to grow their business look to do so through e-commerce. But did it ever cross your mind to consider marketing through social media? Meesho introduced that resale concept. It’s the very first to allow users to sell via social media platforms that nearly everybody uses.

    Meesho is a social e-commerce firm based in Bangalore, India. It was formed in December 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal. It provides small businesses with a platform where they can sell their items to consumers and resellers who can resale products using social media platforms like Whatsapp, Facebook, and Instagram. It became the first Indian application to be ever funded by Facebook.

    Meesho has assisted several such businesses in developing their own identities over the last five years since its launch. This platform allows you to establish your businesses with no money down. So if you’re looking to make a real effective income, we brought you some tips and procedures to market your product on Meesho.

    How Does Meesho Work?
    Step by Step Registration Process for Meesho Reseller
    Tips to Improve Sales on Meesho
    What Makes Meesho a Sellers’ Favourite Choice?
    What Makes Meesho Unique?

    How Does Meesho Work?

    Registering on the Meesho seller panel is simple and quick. Meesho enables small enterprises and self-employed people to create an online business utilizing social media platforms. Meesho allows its users to select products from a variety of vendors and resale them in exchange for a commission. Customers are unaware of this procedure, and users are paid a commission on everything sold through Meesho.

    Users are the holder of the company. They may set the selling price as well as the profit margin. Resellers can place orders on behalf of customers once the contract is finalized. Customers will be able to see resellers’ addresses and business names when they receive the order. It displays the address and company name from where the order was placed. As a result, users can name their companies. Meesho users are referred to as resellers rather than sellers or vendors.

    The process is very simple for users if they want to register on Meesho and become a seller. The product will be listed and resellers will sell them. The users only need to list the products and the Meesho delivery staff will take care of the rest.

    Step by Step Registration Process for Meesho Reseller

    Users who have already signed up on Meesho can straight up login to the Meesho seller page. Follow the steps listed below to register as a Meesho seller to establish your own business:

    Step 1: Registration and Listing of Products

    PAN Card, GST number, and a Business Account are required to register as a Meesho seller. If you are a supplier interested in joining Meesho Seller Panel, go to the official website and fill out the application. You can list your products on the app if you are a seller.

    Even if you don’t have a business but want to start one, you can also become a reseller. You just need to choose a catalogue and post it on social media, with product images and information such as size, colour and expected delivery date.

    Step 2: Start getting orders

    Once the catalogues are available on the application, resellers can share them with their clients via social media sites such as Whatsapp, Facebook, etc., and can start receiving orders instantly. Because of more traffic on social media these days, potential clients are abundant.

    Meesho Catalogue
    Meesho Catalogue

    Placing the order on Meesho is a breeze. Add the product to the cart, fill in the customer’s shipping and billing details, and provide the name and phone number of the business that you want the client to see when they get the order.

    Step 3: Product Delivery

    Meesho sends you an email and also notifies supplier panels when an order is received. Its officials come to pick up orders once it’s been placed. The seller just needs to keep the order packed and ready and not be concerned about order delivery. Their delivery service is extremely secure and orders are received safely and no shipping costs are charged.

    Step 4: Payments

    Payment options include both online and offline modes. On the 15th day after the order purchased is delivered, payments, including COD orders, are transferred into your account. The payment details are available to see on the Meesho seller panel. Also, if a payment issue arises, Meesho seller assistance assists sellers and resellers to resolve their issues.

    Meesho Business Model | Revenue Model | How Meesho Works?
    Meesho is an Ecommerce platform for retailers to start their online store. Know how does Meesho work, Meesho Business Model and Revenue model.
    StartupTalkyAnik Banerjee

    Tips to Improve Sales on Meesho

    • Follow the trends. List the products that are trending in the market to get more orders and hence increase revenue.
    • The more catalogues you upload, the better your chances are of receiving orders. One usually needs 4-5 catalogues to get orders on Meesho.
    • Set the pricing in such a way that the reseller has ample space to set up their margin. The more margin room there is, the more shares the catalogues will receive.
    • Try to always use the Next Day order dispatch option which compels suppliers to ship orders the next business day after receiving them. This assists in increasing the number of orders.
    • You can gain more visibility and attract more customers by creating sponsored ads on Meesho.

    What Makes Meesho a Sellers’ Favourite Choice?

    Low Commission Rate

    With less than 1.8 percent, Meesho maintains the lowest commission in the entire industry. Sellers are also advised on what to sell and at what rates.

    All-encompassing Hub

    Meesho is an ideal space for small to medium-sized businesses, both branded and unbranded sellers looking to boost earnings offer better costs to resellers.

    Easy to Operate

    Meesho makes listing products very simple, with fast and secure transactions and no shipping charges.

    What Makes Meesho Unique?

    Meesho pioneered the notion of social media-based marketing, which is what makes it different from other platforms. There are over one crore resellers on the “Meesho Seller Panel”. Meesho has well-known clothes, home, kitchen, and other lifestyle accessories catalogues.

    Conclusion

    Meesho is a perfect platform for small enterprises and individuals to open their shops and perhaps earn good money. This is a platform that allows people to earn money very easily from the comfort of their homes. It is the first-ever startup distribution channel in India to receive funding from Facebook and this in itself makes it one of a kind and a trustworthy place.

    FAQs

    How do I promote my products on Meesho?

    You can advertise your products on Meesho by running ad campaigns on the app.

    Is selling on Meesho profitable?

    Yes, selling on Meesho is profitable as the platform charges 0% commission and delivery is handled by the company itself.

    Can I sell my product on Meesho?

    Yes, anyone can sell their products in Meesho, just select the product you want to sell from the Meesho catalogue and start selling by sharing the product on your WhatsApp or social media platforms.

  • Google Penalty: How Does It Hit? | How to Fix Google Penalty?

    Google tends to update its search algorithms almost every day. Approximately, these changes happen 500-600 times a year. These changes may or may not bring a significant impact.

    In case of significant changes, it can make people update the way of writing for SEO. The main aim of such changes is to help the people to get as appropriate a response to their questioning as possible.

    Be it bloggers, marketers, corporations, everyone understands the value and importance of appearing on the first page of google. To appear on the first page is not very easy as there are so many websites that are present over the internet.

    In order to be on top, different strategies need to be applied. These include adding keywords, quality content, adding links, and more. But sometimes, people tend to use unfair methods to be on top.

    Google has its own guidelines that should not get hampered. So, if any sites disrupt its basic guidelines, then Google’s algorithms might issue penalties for that.

    Yet, it is not impossible to fix a penalty. With some actions and patience, you can deal with it.

    What Is Google Penalty?
    How Does a Google Penalty Hit?
    Google Penalties and Their Fix

    What Is Google Penalty?

    In simple terms, it means punishment imposed by Google on the site whose content happens to be at odds with its marketing standards.

    Google has its ranking algorithm that keeps on updating. So, when it suggests that a site has used Black Hat SEO, it automatically issues a penalty. Black Hat SEO is using invisible text, private network links, and more. This means making a site rank higher with unfair means.

    Thus, it is an action taken by Google against any website that violates its guidelines or standards.

    About Google Penalty

    How Does a Google Penalty Hit?

    Google Penalties can hit your site in two ways:

    Google Penalties Can Be Hit Manually

    It is a penalty imposed by an analyst that is an employee of Google. It is applied when the analyst finds that a site is not in accordance with the guidelines of Google.

    To know if you have been hit by it, go to the Google search console. You probably have got a notification regarding the penalty that led to the decline of your site’s traffic and rank.

    Google Penalties Can Hit Algorithmically

    It is a penalty that happens because of an update in the algorithms of Google. It happens due to the impression of Black Hat SEO on a website or its page.

    To know if you have been hit by it, you will need to compare the time when you lost your organic traffic with the date and time when a new update of the algorithm happened. You can check the update history of Google algorithms for this.

    How to Create Quality Content That Ranks and Bring Quality Traffic
    Creating High-quality content is a challenging task. Check the steps to create quality content through which you can bring quality traffic.
    StartupTalkyParnas Ghosh

    Google Penalties and Their Fix

    Sometimes to rank a site higher in a quick way, people resort to deceitful means. They put unnecessary private links, keywords, and invisible texts. But while doing so they often forget that they might be smart but Google is indeed smarter.

    Google has its own standards and guidelines and it doesn’t tolerate when a site defies it. So, as a punishment, it issues penalties.

    Here are some of the basic penalties that might happen to you along with their fixation:

    Creating quality links is an important part of search engine optimization. It helps to increase the page rank of your site. There are certain people that use artificial links in their link profile. Google does not support the use of such links and thus, imposes a penalty for link schemes.

    Fix

    If you got hit by a manual penalty on your site, you can get a list of problematic links through the Search console (It is a web service by Google that allows you to measure search rate, traffic of your site, fix errors, and more). You can also use tools like Moz Pro, Monitor Baclinks, etc. to gain a complete list.

    After getting the list, you need to analyze every single backlink. Then, remove all the problematic links that you find from your site. You might not be able to remove every link on your own. So, you will need to contact the owner of those links through emails to get them removed.

    Next up you will need to use Google’s disavow tool to inform Google about the artificial links. Then use submit a file to Google Search Console along with the links you want to disavow.

    WIDGET: leadform | CAMPAIGN: Link Building

    Thin and Duplicate Content

    It means having too little or irrelevant content on the page. Such pages are seen as the ones of low quality. Duplicating simply means copied content. It means copying the entire content from a site and putting it on your own without changes or bringing more worth.

    Fix

    When the penalty hits your site, for this reason, the simplest and best thing you should do is to discard the pages affected. However, if such pages are valuable to you, and you cannot delete them then you need to include better content in them to make them valuable. You can use SEMrush to identify duplicate content.

    Once you address the thin content after that you need to use the reconsideration request tool present in Google Search Console to request reconsideration from Google.

    Remember to amend all the content before requesting reconsideration.

    Keyword Stuffing or Hidden Text

    It is a technique of search engine optimization considered as webspam. So, it is basically a part of Black Hat SEO. It means the process of loading a webpage with unnecessary keywords to exploit the site’s ranking in search results. Hidden text is adding unnecessary white or number 0 font to fill up the content.

    Fix

    In case of this penalty, you need to remove all the spam keywords or hidden texts on your site. After removing them, submit an indexing request. You can use the fetch and render tool of Search Console for this. This will help you to make Google revisit your website after the changes are the revision.

    Masking or Redirects

    It means showing different web pages to the users and Google. In redirects, one web page is shown to Google but when a person opens the page, it redirects to another page. This is against the guidelines of Google. This penalty can affect a few pages of a site or even the entire website.

    Fix

    Examine your site and find the links that redirect. It occurs when URLs are replaced by redirect links. After correcting this, you need to file a reconsideration request so that the Google webmasters can review your site and lift the penalty.

    In all these cases of filing a reconsideration request, always remember to include everything that you did to rectify your mistake. Keep track of every activity you performed on your way. It should include how you solved the mistakes and you will ensure that such mistakes would not happen again.

    Journey of Anurag Acharya – The Key Inventor of Google Scholar
    Anurag Acharya is an Indian-American engineer who is the key inventor of Google scholar. Know more about Google Scholar’s owner and more.
    StartupTalkyMegha Rani

    Algorithm Penalty

    When it comes to algorithm penalties, the reconsideration requests cannot help. Since these penalties happen on their own because of the updates, it does not involve analysts of Google to lift them up.

    Fix

    Visibility index chart of the SISTRIX toolbox with activated event pins can be used. It will help you to find out if your domain has been hit by a filter. This will give you the hint that you might have been hit by an algorithm penalty.

    In this case, the best thing you can do is rectify all the issues that you find might be hampering your traffic or ranking. Changes should be made in a way that the filters no more find any breach of the guidelines of Google. After that, you can wait for Google as it reindexes and recrawls your site.

    This penalty thus, cannot be removed manually but it can only be removed by an algorithm.

    Conclusion

    If you use bad SEO practices on purpose or even unintentionally, it can lead you to get hit by a penalty. Google’s penalty can create a great deal of damage to any site. It can lead to a sudden decline in organic traffic and ranking. In cases of companies’ sites, it can also lead to a decline in their revenue.

    It is always better to avoid using any unfair practices to increase the ranking and respect the guidelines set by Google. Also, you can keep a regular check on your site’s activities and solve any problems when you find them. After all, prevention is better than a cure.

    FAQs

    What are the factors when Google Penalties are issued?

    Google penalties are issued for:

    • Link Scheming
    • Thin and Duplicate Content
    • Keyword Stuffing or Hidden Text
    • Masking or Redirects
    • Algorithm Penalty

    What is Google penalty for keyword stuffing?

    Google penalizes your website if they find keyword stuffing. The webpage could be demoted in rankings, or even removed altogether.

    What are the tools to check duplicate content on your webpage?

    Some tools to check duplicate content are:

    • Semrush
    • Quetext
    • Copyscape
    • Plagspotter
    • Duplichecker
    • Siteliner

  • What Is a Sales Pipeline And How To Build One For Lead Generation?

    Do you feel that your business and sales processes are falling short somewhere?

    If your marketing efforts are proving insufficient results for lead capture and generation, it’s possible that your sales processes are faulty. The process of converting awareness into action is slow and can lose many potential customers.

    Even if you start from scratch, the growth of your business doesn’t come from putting in endless working hours alone. One of the most effective tools to build a reliable revenue stream is a sales pipeline.

    What Is a Sales Pipeline?

    Sales Pipeline is not just another buzzword!

    You must have heard about the ‘Sales pipeline’ in the meetings or conversations. It’s not just jargon but an effective system that can change the game for your sales figures. A sales pipeline is a visual representation of opportunities in different phases of the sales process.

    Sales Pipeline
    Sales Pipeline

    It presents a clear outline of prospects, leaks, and loopholes in your sales process. A well-defined sales pipeline educates the salesperson about what step comes ahead and how to go around it. It also gives valuable insights to the managers and helps in decision making.

    Sales pipelines give way to:

    • Insights into financial metrics.
    • Accurate assessment of team performance.
    • Preview of monthly revenue.

    Now let’s look at how to build a sales pipeline for lead generation

    Identify the Potential Buyers and Place Them in the Right Stage

    Consolidating all your potential buyers is the first step in establishing a sales pipeline. It is important to ascertain that your prospective customers are placed in the right deal stages based on their affiliation with your product or service.

    When a potential buyer has contacted you to know more about your product or service, he is in the ‘interaction phase’.

    Placing your prospective customers in the right compartment helps you deal with them most effectively. You can approach them accordingly and convert the lead into business.

    Segregate and Assign the Sales Activities

    Knowing which phase your potential customers belong to can lay out a clear set of sales activities.

    Suppose you know your possible buyer belongs to the ‘awareness’ phase where the information flow is the most important. In that case, You will send out emails, brochures, and catalogues to them or target them through infographics and interactive quizzes.

    In short, you know what to do and how to take them to the next stage. This way, your salesforce also has clarity on performing the task in the best way possible. Assigning sales activities to each stage of the sales pipeline is crucial for enhancing the effectiveness of sales efforts and the efficiency of the salesforce.

    Define the Sales Cycle Length

    Your lead source is the biggest factor in defining the length of your sales cycle. How quickly you close the sales depends on the channel through which you approach the potential customer.

    Leads generated through emails or calls will have slow sales cycles. Organic leads achieved through websites have a quicker sales cycle.

    The above makes it crucial to define the sales cycle length by streamlining various lead sources. If you have a sales cycle defined, it would be easy to know which deal would convert into action and which one has become useless for the business.

    Ascertain Your Pipeline Size

    If one of your sales representatives targets 50 deals a month and loses 10-12 of them in the sales process, you may raise the bar and give him a target of 70 deals instead.

    That’s how you decide the size of your pipeline and meet your target sales for the month. There is no doubt that not all the leads make it to the end of the pipeline. The contingency plan is simple. Start with extra deals so that any leak along the way does not hamper your sales target.

    Take Out the Inactive Leads

    If certain deals have gotten stagnant, there’s no point waiting for them to convert because the chances of winning such deals are very low. If a deal has gone past its sales cycle, there is no point in wasting sales efforts or campaigns on it.

    It is important to know when to stop putting marketing efforts!

    One of the effective ways to keep a tab on stagnant leads is to have a specialized software or AI tool that can notify you about deals that aren’t moving to the next stage. It will help you clear the space and make way for new leads.

    Timely Review of Sales Pipeline Metrics

    Even after establishing an efficient sales pipeline, there is no way to predict the exact outcome. Sales activities change, targets change and with that, strategy changes. A timely review will allow your team to make the necessary changes and bring in more leads to compensate for any lag in the plan.

    How to Create a High-Converting Lead Magnet Like a Pro
    A Lead magnet is an amazing way to increase sales and attract customers. Let’s look at how you can create a lead magnet in a few simple steps.
    StartupTalkyBhoraniya Huda Hifzur Rehman

    Conclusion

    Businesses that put effort into knowing what their customers want succeed in converting leads into purchases. From awareness to action, it’s a journey for buyers and an open opportunity for you to retain them at any given stage. Sales pipelines provide the perfect set-up for managers for ascertaining the success of sales campaigns and marketing efforts.

    FAQs

    What is a sales lead pipeline?

    A sales lead pipeline is a representation of prospects in different phases of the sales process.

    How do you build a lead pipeline?

    Identify the potential buyers, assign sales activities, define sales cycle length, remove inactive leads, and constantly update your sales timeline.

    What is a lead in sales?

    A lead in sales is a person or a business who might become your future customer or client.

  • Why Business Analysts are Important for Organisational Growth

    In today’s world, growth and development are important in every sector. There is development in technology, infrastructure, science, as well as management. This rapid growth is making lots of things go outdated. The products or services without technological changes are also out of the market now.

    There are lots of changes that are taking place in a business environment. The traditional methods and techniques can no longer make them grow and succeed. The new economic policies, as well as change in the consumer mindset, are also a threat to businesses. So, therefore, to ensure continuity, a business has to upgrade itself and make suitable changes. If the business is, then it will be difficult for the business to survive.

    Who are Business Analysts?
    Important Roles of a Business Analyst

    Who are Business Analysts?

    Who is a Business Analyst and what is his role

    Business Analysts are professionals who are experts in analyzing the changes and also creating processes to implement the changes in the business. In this business era, the competition among the brands is also at a high level. The brands with higher technology/best solutions/standardization are quickly replacing the traditional businesses.

    Therefore, business continuity and survival have somewhat become difficult for the companies, this has created the need for business analysis. So, Business Analysts became a growing professionals in this corporate world. Every business needs Business Analysts in their companies to help them survive in this highly competitive corporate world.

    Professionals keep constantly checking business performance and its positioning and keep identifying all the key areas which require change, or modifications. Business Analysts help businesses adapt to strategies effectively and efficiently.

    Important Roles of a Business Analyst

    The roles and responsibilities of a business analyst differ from business to business. Businesses in different sectors require variable business analysis, But there are common roles and responsibilities which a business analyst has to perform in an organization.

    How to Spy on Your Competition – 10 Different Ways
    Being in the startup space means a lot of competition, but how to find out if your competition is better or worse than you?. Here are 10 ways you can spy on your competition.
    StartupTalkyAnagha S

    Business Continuity
    Making Strategies
    Analyzing Upcoming Changes
    Data Analysis
    Growth of companies in comparison to growth in the sector
    Make cost-effective plans
    Analyzing and Solving Business Problems
    Future Projected Goals Analysis

    Business Continuity

    Business Analysts focus completely on understanding the business, workflow, positioning, and competency. The ability of a business to sustain itself and its capacity is understood by them. Once they collect the information and knowledge, they focus on all the points interconnected and linked with the company. They keep a factor check on such points to ensure business continuity and smoother operations.

    Market Analysis

    Business Analysts do the market analysis of the products and services offered by the business. Several factors associated with market analysis like the product, pricing, positioning, promotion, etc. are considered by analysts. Market analysis is done to ensure that the product/service offered by the business is capable to achieve its objectives. Business analysts make a complete assessment of all the marketing factors which can impact their business. In large organizations, market analysts are the ones who perform such functions, But in most organizations, it is the business analysts who focus on the market part.

    Making Strategies

    Business Analysts are also the strategy makers of the organization. They create different strategies to help the businesses continue their operations and achieve their objectives. And to do so, they build several strategies like growth strategy, market strategy, team strategy, and more.

    Top 10 Low-Cost Marketing Strategies for Startups
    Are you an entrepreneur? Are you looking to grow your business in a cheaper way? We can help you find the best low-cost marketing strategies.
    StartupTalkyNiku Mandal

    Analyzing Upcoming Changes

    Predicting upcoming changes helps the organization to prepare itself for the situation. It will give an idea of how to change things to move the business in the right direction.

    Data Analysis

    Business analysts gather information associated with the business in different ways. They collect the data and keep a record of such data, These data are used to do further planning. The analysts identify many alternatives to gather more results. Out of all these alternatives, they focus on the ones which can give maximum output to the business. For Example, they can select the one alternative which gives maximum returns in fewer resources.

    Growth of companies in comparison to growth in the sector

    The Business Analysts do the complete industry analysis in which the business is involved. If the business is dealing in the dairy industry, then they will do a complete analysis of the industry. After analysis, they will compare the growth of the business in comparison to the industry, If the business lacks behind the usual industry growth then they make sure and fix the problem.

    Make cost-effective plans

    Business Analyst's Definition
    Cost-Effective Planning

    The business always focuses on more output at minimum possible costs. So the business analysts create cost-effective plans to implement the required changes. There are often lots of ways and plans, but the ones which are less costly and impactful will be more productive for the organization. It will save the organization extra expenses. Therefore, analysts focus on making cost-effective plans to implement business changes.

    Analyzing and Solving Business Problems

    Business Analysts are much involved in solving real business problems. They identify and analyze threats and then try to solve the problems. They have to maintain their speed of solving problems before time. Analysts are much concerned with ensuring business health. Therefore, they try to solve business problems as soon as they can.

    Future Projected Goals Analysis

    A company has many future projected plans and goals. All these goals and plans are analyzed by business analysts to create a process and method to achieve the projected goals efficiently. They focus on minimizing time duration, making the best use of resources, and cost analysis. Cost analysis is usually done to make sure that the business can achieve its future projected goals under the estimated cost.

    Business Analysts work more on data, and reports and make decisions based according to such reports. The growing competition in the market is increasing the need for more business analysts in the corporate world. This makes business analysts a growing profession in the corporate world.

    Conclusion

    Business Analysts understand the requirements of the business and help in predicting the problems in future. They work towards the development of the organization by building a marketing strategy, researching the efficient way to run the business and interpreting the data, Hence business analysts are considered important for organizational growth.

    FAQS

    Who are Business Analysts?

    Business Analysts are professionals who are experts in analyzing the changes and also creating processes to implement the changes in the business.

    What is Market Analysis?

    The process of collecting information that affects a marketplace is called Market Analysis.

    Why is Business Analysis necessary?

    Business analysis is important to identify vulnerabilities and issues in the business or its strategies and help implement necessary solutions.

    Why are cost-effective plans important?

    Cost-effective plans are important because it helps the organisation to focus on more output with lower expenses.

  • Case Studies of 6 Famous Corporate Espionage

    In every business school, you will learn that the primary objective of a business is to make money. However, no one signifies the right method to make a profit. Well, in greed to make more money, some people start to follow unethical ways. There can be thousands of unethical ways, one such way is to steal a competitor’s plan or idea and present it to the world, as their own. There are numerous big and small corporate houses present in history, that had stolen their competitor’s ideas. Due to this malpractice by the corporate houses, the term espionage evolved. If you are wondering, what exactly ‘corporate espionage’ means, then let’s get familiar with the term first.

    The dictionary meaning of corporate espionage, “Attempting to obtain trade secrets by dishonest means, as by telephone- or computer-tapping, infiltration of a competitor’s workforce, etc.“

    In the layman’s language, we can say that corporate espionage means spying on your competitor to gather their secret business information. There can be different means to spy, like tapping phone calls or hacking computer systems or even bribing their past and current employees to get competitor’s future roadmap. This practice is done by almost every corporate establishment, the only difference is that some got caught in time and some just don’t, instead they become rich on another person’s idea. So, today we are going to focus on the former one and will talk about corporate espionage by 6 top companies.

    Unilever Vs Procter & Gamble
    Cadence Design Systems Vs Avant
    Opel Vs Volkswagen
    IBM Vs Hitachi
    Avery Dennison Corp Vs Pin Yen Yang (Four Pillars)
    Waymo Vs Uber

    Unilever Vs Procter & Gamble

    In 2001, P&G admitted that they launched a spy mission for their core competitor Unilever to gather some inside scoop. Their cunning corporate espionage plan, which P&G referred to as an “unfortunate incident,” included going through Unilever’s trash in search of documents, although if Unilever habitually throws away full documents entitled “Super Secret Product Information That Will Crush P&G” their days as an industry leader are numbered. Later when the matters were disclosed in front of Unilever, then both the companies came to a mutual understanding and P&G swore not to use any gathered information. Thus the matter was mutually solved by both companies.

    Cadence Design Systems Vs Avant

    In the early 90′s the Avant, one of the biggest software companies in silicon valley at that time, had stolen code from a rival company, Cadence Design Systems. This became more than a simple case of unscrupulous business practices when prosecutors filed charges and, in 2001, Avant! was ordered to pay $182 million in restitution plus interest and fees, for a total of $200 million. The case got very hick at the time and Avant paid $200 million to settle the case and received the civil case in return. This marked a record for corporate espionage cases during that decade.

    Opel Vs Volkswagen

    Every employee is precious to the company and Opel faced the biggest shock of the time when their chief of production moved to rival Volkswagen and was followed by not one, not two, but seven other executives. The executives didn’t go alone but also took away all confidential documents along with them. Imagine the condition of the Opel. Opel fought a long legal battle with Volkswagen but in the end, Volkswagen agreed to pay General Motors, the parent company of Opel, $100 million and place an order for over $1 billion’s worth of car parts. Volkswagen still refused to apologize, though, showing that even multinational car companies can be as stubborn as 5-year-old children and can undertake corporate espionage dishonestly.

    IBM Vs Hitachi

    It’s a bit old case of corporate espionage, but the importance of the case in the computer world is enormous. In 1981, Hitachi mysteriously came into possession of an almost full set of IBM’s Adirondack Workbooks. As a matter of fact, the document contained IBM design documents full of IBM technical secrets and was prominently marked FOR INTERNAL IBM USE ONLY didn’t prompt Hitachi to return them. The technical staff of the IBM and FBI went through nail cracking investigation to find the culprit. After the arrest of numerous IBM officers, the culprits got caught and Hitachi settled out of court and paid $300 million to IBM.

    Avery Dennison Corp Vs Pin Yen Yang (Four Pillars)

    Pin Yen Yang, President of Four Pillars, a Taiwanese company that makes and sells pressure-sensitive products, and his daughter Hwei Chen Yang, were arrested and charged with a smorgasbord of offences related to industrial espionage against Avery Dennison Corp, a major US adhesives company. They were arrested for paying $1,50,000 to one of the Avery Dennison employees and which caused a loss of $10,000. That was indeed sticky.

    Waymo Vs Uber

    Waymo filed a complaint against self-driving truck startup Otto and its parent company Uber for patent infringement and stealing trade secrets. Anthony Levandowski was an employee at Waymo and Waymo accused Levandowski of using a flash drive to steal 14,000 files (designs, blueprints, and testing documentation) containing highly confidential information before his resignation. Otto was founded by  Levandowski. Otto and Uber are using key parts of Waymo’s self-driving technology, specifically related to its light detection and ranging radar.

    Conclusion

    The business is indeed a dirty game or we can say some selfish people made it dirty. Some people have a viewpoint that with the copyright act and other security tools, corporate espionage has been reduced but no one can be sure of it. All these corporate espionage tales are to alert all aspiring entrepreneurs so that they know the depth of the upcoming danger. It is better to practice healthy and fair business activities, as there is plenty of room for all of us in this corporate world.

    FAQs

    Is corporate espionage illegal?

    Corporate Espionage is an illegal as well as an unethical practice.

    What is Corporate Espionage?

    Corporate Espionage is gathering secret information about the different companies by dishonest means.

    What are the types of Corporate espionage?

    There are different types of corporate espionage and they are:

    • IP Theft
    • Property Trespass
    • Hiring away employees
    • Cyber Attacks and Hacking
    • Wiretapping

  • Earn Using WhatsApp | How To Monetize Your WhatsApp Group?

    In the present times, social media platforms have become the part and parcel of our lives. We not only like these platforms but have become highly dependent on them in many ways.

    We need to share a picture, video, or text, we are dependent on WhatsApp. Instagram is there to keep us entertained with its reels and more. YouTube is what saves us when we need to understand the know-how of anything virtually.

    Besides all this, people are now becoming aware and familiar with an important concept. This is that these platforms can also help us earn for real. We all are witnessing the content creators and how they are earning so well from social media.

    But when people talk about earning through these platforms WhatsApp’s name is usually kept at the bottom. This can be due to a lack of awareness or too much attention given to the other platforms.

    If you are someone who uses the application then you must already know about the groups. These groups refer to a collection of people who can chat and share things with each other.

    You can simply invite people to add them to your group. It helps you to share something in a go instead of sending it individually to every person.

    One thing to note is that there is an official limit to the number of members you can add to a WhatsApp group. It is up to 256 people. So, if you want to add more people you can create multiple groups.

    The groups on our WhatsApp are not only meant to maintain connections. These groups can be a blessing if we start using them in the right sense. In fact, we can monetize these groups in many ways.

    How Can You Monetize Your WhatsApp Group?

    WhatsApp’s New ‘Communities’ Feature on The Way to Help

    How to make money on WhatsApp?

    How Can You Monetize Your WhatsApp Group?

    Today is the time when people try to look for maximum opportunities in which they can make money. People tend to take their WhatsApp groups and their members quite for granted. Little do they understand that they can utilize these groups to their advantage and make some extra money.

    Here are some ways in which you can monetize your WhatsApp group:

    Monetize with Affiliate Marketing

    The first and foremost way in which you can monetize your WhatsApp group is through affiliate marketing. It is a kind of marketing where one gets certain compensation for promoting a product or service of another person or company.

    You can not only do affiliate marketing through Instagram and YouTube but also through your WhatsApp group. It can be done in ways like:

    Pay Per Sale:

    In this method, you can get yourself registered with a company or person that wants to sell something. You can select certain products that you think your group members would like. After that, you can copy the product’s link and share it with the group. You will be able to earn a commission when anyone buys the product through your link.

    Pay Per Click (PPC):

    There is no dearth of online content. In this method, you should find the content that you think will be liked by your WhatsApp groups members. Then get the URL of the webpage. After that, you need to make use of paid URL shortening services like Shrtly, Shorte.st, and more. Using PPC on the whatsApp group will help to reduce the length of the link. Once you get this link, you can share it with your group. So, when someone will click on that link, you will be able to earn from it.

    It also includes Pay Per Download, App referrals, and more.

    Monetize By Launching Your Products or Courses

    Another great way to monetize your WhatsApp group is by launching your own products or courses. The members of your group are more likely to be your knowns. This means there is a better chance of them supporting you in your endeavors.

    Products:

    If you are starting a new business, you can share your products along with prices and descriptions in your groups. Depending upon people’s interests, you can share products and also take orders. For example, If You make homemade beauty jars and you think your group member might be interested in them, you can launch it there and earn your very first clients. In this case, always remember to be responsive to the people’s queries.

    You can create different groups to sell different niches of products. It will help to attract genuine buyers in a better way.

    Courses:

    If you are good at any subject or skill you can create your own course. But when you create it, it is not easy to attract buyers for it. So, if you feel there are some people who might benefit from your course, you can share it with the group. In this way, you might be able to bag your early customers via your WhatsApp group.

    How to Create a WhatsApp Channel: A Step-By-Step Guide
    In this step-by-step guide, we’ll walk you through the process of creating and managing WhatsApp Channels, enabling you to harness this powerful feature effectively.
    StartupTalkyAbira Dutta

    Grow Your Audience and Monetize

    In today’s time, having an audience by your side is the biggest asset. A WhatsApp group can help you grow your audience from one group to another. The more the people better the chances for monetization. Your groups can help you gain an audience, followers, and subscribers for other platforms as well.

    YouTube Channel:

    It is the most popular social media platform that allows people to share and watch videos. If you have a channel on YouTube, you can share its link on your WhatsApp group. In this way, you might earn new subscribers that will ultimately help you to earn more audience and thus, more money.

    Instagram:

    This picture and video-sharing platform has become the favorite social media platform for all. Your WhatsApp group is more likely to consist of people who know you. So, sharing your Instagram handle in the group can definitely help you earn some new followers. We all know now that having a great audience on Instagram makes you the most suitable choice for brands and collaborations.

    It is not necessary that every person in your group is going to follow you. Yet, it is always better to try and gain a few more rather than none.

    Monetize By Driving More Traffic to Your Blog

    If you are someone who writes blogs then the WhatsApp groups can be of great help. Whenever you come up with your new blog, all you have to do is share its link on your WhatsApp group. Remember to share the blogs as per people’s preferences and be interactive with the members of the groups even at the time when you do not share a blog. This will build up their interest and help you to earn loyal viewers.

    This way, your WhatsApp groups can help you to monetize your blog.

    WhatsApp Interesting Facts and Secret Features
    WhatsApp, the most widely used messaging app has some secret facts to know about. Here are some interesting facts & features of WhatsApp.
    StartupTalkyAnnika Motamarri

    Monetize By Selling Study Notes

    The importance of online notes has increased to a great extent since the pandemic. So, if there are students in your WhatsApp group, you can create PDFs of study notes and share them. For these PDFs, you can charge a specific amount from the members of the group. You can also add advertisements to your PDFs. In this way, you will be able to earn a nominal amount through the pay-per-click method.

    Monetize with The Help of Meesho

    It is a popular social e-commerce startup in India. From kitchen items to fashion, it offers a great variety of products. It is not only a great platform to shop but also allows people to trade products from home. We all have WhatsApp groups on our phones, be it of our friends, family, or work friends.

    So, by understanding their interests and demands, you can browse the Meesho app and select products from there. After that, you can share those products along with descriptions and prices in the group. If someone is interested in buying, you can place an order to their address and add your profit margin in the app itself. This is a great way for you to monetize your WhatsApp group easily.

    Monetize With WhatsApp Newsletters

    Newsletters are one of the most popular tools of marketing. It allows you to share your content with people, drive traffic to your site, and benefits sales. These are usually sent over the e-mails. But it has been observed to be quite ineffective. As most people receive it in a spam folder, ignore it, or delete it.

    WhatsApp newsletters mean having people subscribe to your newsletter via phone numbers. Here you can share your newsletters in a short and concise manner. Remember not to cluster your group with too many newsletters a day.

    Whether you want to share newsletters as a person or a company, using WhatsApp groups can help you monetize in a way that email newsletters will not be much effective at.

    Here a great example is YourStory.com. It is known for its stories about startups, entrepreneurs, funding analysis, and more. It is one of the largest media tech companies in India. The company was able to understand the importance of groups on WhatsApp. In tune with this, they started their official WhatsApp group to give the latest startup ecosystem updates.

    In this way, it was able to interact with more people, derive more traffic to its site, and thus, better monetization.

    WhatsApp’s New ‘Communities’ Feature on The Way to Help

    On 14th April 2022, WhatsApp announced that it will be rolling out a new feature, ‘Communities’. This feature will enable people to bring separate groups together under one community. Mark Zuckerberg explained this with an example that in addition to individual groups for different classes, you might have one overall community for parents at school with a central place for announcements and tools for admins.

    So, with the coming of this new feature, you will be able to manage and organize different WhatsApp groups easily. You will be able to have better access to different groups and thus, more scope for better monetization.

    Conclusion

    The above-mentioned are the ways in which you can monetize your WhatsApp group. You can share your products, and links, build an audience, and more.

    But along with this, there is a very simple yet forgotten tip to keep in mind. This is to always stay interactive. Just like other social media platforms, it is important that you stay connected with your group’s members. If you only keep on sharing your stuff with the group, it can create boredom among the members.

    So, having a certain amount of regular interaction will not only help you to keep your members intact but also monetize in a better way.

    FAQs

    Can WhatsApp be used to make money.

    Yes, there are various ways to make money on WhatsApp.

    How can you monetize WhatsApp group?

    WhatsApp group can be monetized by many ways as listed below:

    • Monetize with Affiliate Marketing
    • Monetize By Launching Your Products or Courses
    • Grow Your Audience and Monetize
    • Monetize By Driving More Traffic to Your Blog
    • Monetize By Selling Study Notes
    • Monetize with The Help of Meesho
    • Monetize With WhatsApp Newsletters

    How do you get more views on WhatsApp?

    To increase WhatsApp status views, you need to get more people to save your contact on their phone and saving their contact on your phone.

    Can a WhatsApp Group have more than 256 members?

    Yes, using “Invite via link” option, you can add over 256 members to a group.

  • How Does Category Design Help in the Success of Your Business?

    Surviving and thriving in the business world requires forward-thinking and innovation. Category design is a strategic approach that uses points of view to win customers and increase brand awareness. The traditional method of creating products followed by rigorous marketing doesn’t always guarantee results.

    If you’re looking to establish yourself in a certain niche, the category design principle is the way to go. Even in specialized niches, there’s a possibility of crowding. Category design helps create a unique company powered by unique processes and a great brand—ultimately achieving the ‘Category King’ title.

    The concept is premised on owning the market and tilting the thought process of your target clients in your favour. The mental shift in the appreciation of your brand is the end goal. In this article, we will talk about how category design helps businesses to achieve success.

    Harmonized and Laser Focus of Marketing Campaigns
    Discovering and Dominating New Category of Business
    Creating Dominant Products
    Tapping Into Existing and Working Systems
    Create Loyal and New Customers
    Impacting the Society Positively

    Harmonized and Laser Focus of Marketing Campaigns

    Marketing efforts and campaigns may contain different messages making it a trial and error method. The effectiveness of marketing efforts is a big success factor in a business. To dominate markets, a harmonized marketing campaign backed by a solid product can lead to ultimate success.

    One of the key marketing originators is your staff. A clear understanding of the Point of View (POV) can be beneficial in a variety of ways. This includes: –

    • Campaigns in Media– This will create an overall standard angle of blogs, messages in the radio and TV ads, and other assets such as influencer marketers.
    • Employee Marketing– They’ll have a harmonized way of tackling issues like customer service leading to brand authority.

    Brands that command markets use a standard way of doing things. Harmonized marketing messages can help a lot in achieving this.

    Discovering and Dominating New Category of Business

    Popular brands like Twitter, Coca-Cola, Airbnb, Uber, and Apple have one thing in common. They take time to study the market, develop a product that answers the needs and create a winning and unique marketing campaign.

    These companies don’t necessarily create new inventions. For instance, taxi services existed before, but Uber’s business model was created to meet a certain market need. This propelled them to become a global household brand.

    Creating a mind shift and new demand is what revolutionizes markets. Airbnb for instance is a unique service that offers cheaper alternative accommodation for guests around the world. Since it was launched in 2008, it has hosted 400 million guests and is present in 191 countries.

    The huge success of these unique companies is inspired by daily problems. These companies leverage existing technology, existing industries, and marketing platforms to monopolize these categories.

    Creating Dominant Products

    In a bid to make money in business, people tend to go with the flow. This leads to continued production of mediocre products, shrinking value to the customers, and, ultimately, poor response from the market.

    Listed below are ways in which great and legendary products are created and established: –

    • Study Competitors– This is an old principle but it’s very important in any business for success. Look at the model of operation to spot areas of improvement. Sealing loopholes in a competitor’s product can be a springboard to a great product.
    • Customer Pain Points– Words on the street, online reviews, and professional reviewers can help discover product ideas. Category design aims at creating products that offer genuine and niche solutions.
    • Product Presentation– Packaging products to dominate markets involves branding messages and an overall presentation that seals the existing loopholes.

    Using category design, your product can achieve the dominant player status. This is achieved through a thorough product development cycle.

    Tapping Into Existing and Working Systems

    One of the biggest reasons for creating businesses is making revenues, profits, and generating wealth. To shorten the journey to success, re-inventing an old principle doesn’t always translate into revenue. If a business can use the already existing models and systems, it’s much better.

    Let’s look at two businesses that utilized this model to succeed.

    • Netflix– Netflix and other similar programs made watching movies and other TV programs very affordable. Instead of paying a huge cinema entry fee, Netflix offers a revolutionary service where a nominal monthly subscription can provide access to unlimited movies and programs. The model of business is an agency that sign-ups movie productions and brings them to the masses.
    • Amazon– This e-commerce company made a $3.3b net income in 2019. Amazon doesn’t manufacture any of the products it sells and doesn’t own the internet or the delivery channels. This is an example of a successful company that brings ideas into an existing ecosystem.

    Leveraging existing business models helps eliminate huge capital expenditure. This lets you focus on solving customer pain points and popularizing your unique viewpoints.

    Create Loyal and New Customers

    Category design doesn’t bring big business to you, but loyal and new audiences do. People and the market get excited by new products, unique innovations, and ground-breaking ideas. This makes them reward you with continuous business and social applause.

    Loyal customers give you positive reviews and recommend you to other clients. This, in turn, creates a spiral effect that brings new customers to you. Ultimately, you can use customer support and free endorsement from them to create new and better products.

    Impacting the Society Positively

    Apart from profits, social impact at the community and the global level is one of the major objectives of a business. Category design can help create products coupled with marketing messages that can drift people’s mindsets.

    Apple, for instance, uses the tagline ‘Think differently’. Its products and brands reinforce the message. This makes such a brand have a positive impact on future business leaders and innovators. This has propelled the success of multiple brands such as iPod, iPhone, Apple Store, and iTunes.

    Conclusion

    Category design is a unique way of improving your business and putting it on the path to success. The idea is founded on creating a highly specialized niche that can help you dominate markets. Forward and revolutionary thinking are the secrets of the success of big and wealthy brands. To fully tap into this strategy in business, investing in your innovation hub should be a top priority. This will help you research, develop, and tilt viewpoints so that your company can thrive.

    FAQs

    What is Category Design?

    Category design is a strategy that helps a business develop its own classification of products and services.

    When was Category Design proposed?

    Category design was first proposed in a book called Play Bigger.

    Who was the writer of Play Bigger?

    Play bigger is written by Al Ramadan, Dave Peterson, Kevin Maney and Christopher Lochhead.

    What is a Category blueprint?

    A category Blueprint is a design of how a product or service will work in the future.

  • Why Investors Are Investigating Top Executives?

    The top executives of a company are some of the most important people for their business. The CEOs, CFOS and other executives are actually responsible for the overall success of a company, all the significant decisions are taken by them and they are the people that keep the business together. However, we all know ‘Teamwork makes the dream work.’ Apart from the executives being the brain of the company, the employees are also the heart and a business needs both for their survival.

    An employee can be said to be the most important asset of an organization, they are the ones with whose help the proper functioning of a business can happen. Although, they are the subordinates of the top executives they are as important as them. Plus the executive’s behaviour in real life shows their actual character; their behaviour makes them the person they are. Recently, a few actions of some top executives with people of lower rank have created big controversies and they are on the end of receiving backlashes. Companies are surely suffering because of that, images of those companies are crumbling down and investors are now in turmoil about who to trust and who to not.

    Therefore Investors now have decided to launch investigations to examine the behaviour of founders, CEOs and other executives of a startup in their daily lives. In this article, we will find out what has led to this situation and how investigations are conducted. So without any further ado, let’s get started.

    “The way your employees feel is the way your customers will feel. And if your employees don’t feel valued, neither will your customers.” -Sybil F. Stershic

    The Controversy of Ashneer Grover
    Similar Past Incidents
    Why Investors are Investigating Top Executives?
    What Are the Important Things Investigators Are Investing?

    The Controversy of Ashneer Grover

    This entire situation started when an audio clip of Ashneer Grover, the co-founder of BharatPe was seen doing rounds on social media where it can be heard that Grover is insulting, threatening and abusing a bank employee. Although the co-founder of BharatPe denied the accusation, Kotak has decided to take legal action against Grover for hurling abuses and using inappropriate language while communicating with the bank’s employee.

    A few days later an email exchange between Hashjit Sethi of Sequoia India came up where again Grover was seen using abuses while conversing with the former. Post this scenario, Ashneer Grover decided to take a leave of absence for two months.

    Similar Past Incidents

    The case of Ashneer Grover was not the first one and it is certainly not going to be the last, as similar incidents are surfacing recently. As we dwell deeper, there are instances where these types of the same situations have occurred in the past. Some of the incidents are:

    • The former CEO of Flipkart, Binny Bansal shocks the world when he resigns from his position after he faced allegations of serious personal misconduct in 2018, an investigation was conducted followed by the allegations.
    • In 2018, ICICI Bank’s then CEO and managing director Chanda Kochhar faced allegations of nepotism and multiple agency probes against her, this situation led to her quitting her job.
    • Another instance happened when Manu Sawhney, the CEO of ICC was instructed to go on leave when an investigation by a UK based agency happened where it shows his behavioural misconduct. He was allegedly behaved arrogantly and was firing employees without any proper reason plus he was also bullying many staff members. This led to an investigation and he was asked to go on leave.
    • In 2022, fashion E-commerce site, Zilingo suspended Ankiti Bose, the Chief executive and  Indian founder of the E-commerce site for some alleged irregularities in the accounting part of the company. This has led to her suspension which is valid till 5th May 2022.

    Why Investors are Investigating Top Executives?

    The step was taken after the controversial situation of BharatPe’s Co-founder Ashneer Grover arose. Investors are now concerned so they are taking the help of investigating firms and forensic teams of known accounting companies to conduct an investigation on the behaviours of top executives. These things are done to make sure:

    • There will be no controversies regarding their behaviour which may lead to a bad image of the startup.
    • To decrease the chances of fraud-related issues in the company in the future.

    Misbehaviour of top executives is actually a red flag for the investors that things might go wrong in the near future if they carry on with their behaviour. If a wrong executive is hired, it will harm the brand image of the company.

    What Are the Important Things Investigators Are Investing?

    A person behaviour’s toward their subordinates or the people who are of lesser rank shows the actual personality of a person. A startup depends on the hard work and the passion that can be found in the executives but its image also depends on the character of the key executives. The work culture of a company is extremely important. The key things of executives that are getting investigated are:

    • Their behaviour with their subordinates.
    • Their social media behaviour and if they are getting into petty arguments that are not necessary.
    • If they have any illegal substances with them or consume them.
    • If there is any traffic violation done by them.

    Conclusion

    Just because someone is in a higher position doesn’t mean that they have the right to misbehave with others. Being humble and kind is never a mistake; in fact, it gives a safe feeling to your subordinates that they are in the right company. Toxic culture will only lead to bad performance as well as a bad image of the . also helps in strengthening the brand image of the company.

    FAQs

    Why are investors investigating top executives?

    After the Ashneer Grover controversy, many investors were worried about getting their brand image tarnished which led them to investigate top execs’ behaviour.

    What are the things investigators are investing against the top executives?

    Investors are hiring firms to investigate the behaviour of founders and top executives on social media and their behaviour towards their employees.

  • 7 On-Page SEO Techniques That Can Help You Rank Higher

    Over the past few a long time, Google has discharged a few upgrades to their look motor calculation, of which Panda, Penguin, and Hummingbird were the greatest. Those overhauls set increased rules on how proprietors ought to structure their locales for connect building, both construct approaching joins and utilize grapple content for active links. Even in the presence of the overhauls, the conventional on-page SEO is still intact. Each on-page SEO errand is truly for the user’s advantage. But a majority of SEOs do not agree with that.

    On-page SEO is one of the foremost important forms you’ll be able to utilize for accomplishing higher rankings in a look engine’s natural comes about and running fruitful SEO campaigns. A site is the central point of all SEO forms and in case it’s not appropriately optimized for both search engines and clients, you minimize your chances of getting activity from search engines. In this article, we will talk about some SEO tricks that are important and which help in making your website rank higher in the search engine results. So let’s get started.

    What Is On-Page SEO?
    Meta Title and Description
    Content Optimization
    URL Optimization
    Usage of Heading Tags
    External Linking
    Image Alt-text
    Internal Linking

    What Is On-Page SEO?

    On-page SEO is mainly the process of improving various elements that are present in the website, to make it rank higher in the search engines so that they can experience more and more traffic to the website. The On-page SEO components are content elements, HTML elements and site architecture elements.

    Meta Title and Description

    Usually the foremost imperative on-page SEO figure. The reason for usually that the more alluring and optimized your title is, the more individuals will click on it. And in common, the more clicks your post gets, the higher it’ll rank. Also, take note to restrict the word limit of the headline to 65 only.

    Dodge auto-generated meta depictions – Indeed even though Google may not utilize your depiction, it’s continuously the best hone to dodge utilizing auto-generated depictions that some of the time don’t make sense.

    Content Optimization

    Content is the spine of flourishing commerce and on-page SEO is the spine of substance showcasing. You’ve likely listened to the saying, “content is the king.”

    However, there are many more aspects tied to fruitful marketing than just the matter that you write. You’ve got to distribute the kind of substance that will drive activity and develop your business. This includes utilizing particular watchword state components that incorporate long-tail grapple words. Use sufficient dispersing between the passages to form the text simpler to read.

    URL Optimization

    The URL – Universal Resource Locator – is the address of the net page on your location. It’s a vital SEO best hone. So why has no one cracked the process and provided an in-depth guide yet?

    In the process of URL, optimization keeps in mind not to change or alter the URL of your previous posts because doing so will cause breakage of the interface. This will result in the non-accessibility of your content as the clients will not be able to find it after tapping the URL that was previously mentioned.

    Blog page URLs are meant to supply a few data and significant encounters to people and computers alike.  Make use of categories – Bunch your pages into categories to assist clients and look motors discover what they need faster. It’s like having a stockroom with parts of uncategorized things versus a distribution centre with all the things relegated to a committed category.

    Usage of Heading Tags

    You ought to utilize heading labels to highlight different headings, sub-headings, and vital points. In WordPress, the title tag is set at H1. You don’t truly get to utilize any more H1 labels anyplace within the article. One is sufficient. For segment breaks, adhere to H2 and H3 tags.

    External Linking

    Separated from connecting to your possess web journal posts, it may be an extraordinary thought to interface out to outside websites as well. Once more, it did this in case the data on the outside site is important to the data in your post.

    While connecting out to outside websites, you ought to link to trusted websites as they were. And on the off chance that you’ve got questions about the specialist or notoriety of a website, you’ll be able to utilize a nofollow tag to maintain a strategic distance from passing your connected juice to possibly terrible sites. You ought to utilize dofollow joins for trusted websites and nofollow joins for those that are less trustworthy.

    Image Alt-text

    Now, your content also includes images, image alt-text is the SEO of your images used in the content. It informs and helps Google understand, what your images are all about. When you search for something in Google, it also offers image-based results, which means potential customers also can find your site through images.

    Internal Linking

    Internal linking means hyperlinking other important pages of the website with the current one. It helps in making Google realise that your page is valuable and important. Apart from that, it also aware readers of your other content on the website. This way, your website gets to rank higher on the result page of search engines.

    Conclusion

    On-page SEO is approximately more than shoehorning a couple of catchphrases into meta tags. It’s almost satisfying to look at expectations and give searchers what they need. That’s the foremost critical step. If you don’t drag that off, no sum of “optimization” will assist your rank.

    FAQs

    Is SEO important in 2022?

    Yes, SEO is a priority and it will help you drive organic traffic to your website.

    Is SEO easy to learn?

    SEO is easy to learn but hard to master.

    Some of the popular SEO tools are, SEMrush, Moz Pro, SpyFu, AWR Cloud, Ahrefs.

  • How to Start Amazon FBA Business in 2022? (Beginners Guide)

    They say, there are hundreds of ways to make money on the internet. Rightly so, there are. From freelancing to starting up your own e-commerce business on the internet — there’s so much you can accomplish via the web. If you aren’t living in a cave, you must have heard about Amazon’s Fulfilled by Amazon (FBA) business model, something that has quickly turned into a rage among online sellers.

    Step 1: Pick That First Product That You Think Will Be a Winner
    Step 2: Sourcing The New Product
    Step 3: Market Your Product Extensively

    Amazon FBA Business — what it is all about?

    So, let’s assume you’re an online seller. Now, think of a setup where you get to choose the products you want to sell, along with the supplier who can meet the requirements, source, package and ship the same. All of this happens in one of Amazon’s fulfilment centres, where Amazon takes care of shipping from where things are taken care of.

    Amazon FBA Homepage
    Amazon FBA Homepage

    No folks, it ain’t exactly the Amazon Affiliate thing. This is slightly different!

    There are a few important things that one needs to grasp before starting the much enticing Amazon’s FBA business. However, the journey can be highly rewarding and fruitful if you get the basics right. It does come with its own share of pros and cons but that doesn’t take anything away from the fact that FBA provides a huge platform for sellers to make it big on the internet. Take a look at the pricing of the Amazon FBA.

    Now that you’ve finalized the FBA business — knowing how to start FBA is important because it is where the money lie, let’s get that straight!

    Before you ask yourself the much-coveted question — ‘ How can I launch an FBA business and make it successful? ‘, we have the answer! Let’s get a quick hold of the important steps to start one. Here they are:

    Step 1: Pick That First Product That You Think Will Be a Winner

    Well, It is time when you tone down your excitement and start researching for that one starter product — one winner that can be a potential game-changer for you. It must be noted that the first step is perhaps the hardest, as well as the most time-consuming part of the whole process as it demands a whole lot of research and study to get to that one product.

    Nah! We don’t want you to take unnecessary pressure and be intimidated by the ask, but getting the right first product is integral for the growth that you’ve always imagined for yourself and your business.

    The right product can simplify the journey ahead while picking the wrong one can make things tougher in the long run. If there’s little to negligible demand for your product, if the niche is super-competitive and the cost price is on the higher side — then it may have a negative impact on your profitability.

    However, you can avoid all of it by devoting time to product research, rigorous brainstorming and zeroing down upon the right suppliers (more on that in the next step).

    Note: Getting the right product isn’t just enough, as it marks the beginning of a continuous trial and error mechanism that will polish you and your business for what works and what doesn’t.

    So, even if you get that potential winner — always remember there’ll always be better products or better suppliers for the same. But, at the end of the day, you need to remember that everything starts from something and this is your chance!

    Pick a Market That Excites You, and Finalize Upon a Niche

    Think Big, Start Small.

    Start with what excites you, problems or products that you’re passionate about and then let your brain produce a brainchild — something that will lead to that one ‘winning product’.

    It is important not to confine yourself while brainstorming. Think broadly and think differently — write your ideas down. You can always narrow them down later, so do not hesitate.

    It is good to finalize upon a niche, rather than targetting broader categories as the competition is relatively less, and there’s more scope for growth and profitability in the long run. A product line based on ‘Electronics’ can be too broad to create the right kind of positioning but a niche like ‘smart wearables’ can help you position your business better.

    Do a Lot of Market Research — Do it. A lot of it

    Okay, so you’ve picked something that excites you! Great, now it is time you start indulging in some preliminary research for your product or niche. Start asking yourself questions, and keep looking for answers. This is when you can change yourself to find products that are potential problem-solvers for real-world problems related to your niche.

    Let’s assume that you’ve decided upon this electronic neck massager. Your search can start from something as simple as googling about it. You can also search major marketplaces to check the list prices for this particular product.

    Does your product belong to that $8 to $40 bracket? If so, it is a positive sign for your business since products that fall into that bracket make up for great ‘impulsive’ purchases. This shall help you to stock up accordingly.

    You can upscale your research game by using tools that make the job easy for you to finalize that one potential winner. For example, you can use tools like Ahrefs for keyword research, analysing traffic on a particular keyword and coming up with the right kind of products based on traffic and footfalls on a given keyword. This can be instrumental in finalizing that perfect product title.

    Next, you can check Best Seller Ratings (BSRs) on Amazon to understand what sells well on Amazon. Don’t let this metric determine your decisions. Rather, consider it as a validation for your niche. However, if there are too many items dominating a category, it may imply that there’s too much competition in that given category and it may be harder for your first product to breakthrough.

    Using advanced tools like Jungle Scout and Helium10 can simplify this step and ensure effective market research that helps you upscale.

    Avoid Competition — It Is Good but Not for Starters

    Think of it this way. You wouldn’t want a crazy amount of competition rooting behind your first product because — it is your first product! No points for guessing, you would want a pretty smooth and seamless journey to establish yourself in the FBA business, and sadly — a competitive niche or category won’t be aiding you.

    If there are big brands established for a particular product or niche, it is generally a red signal to get into that category as at times — categories are known by the brands leading them which also means that you’ve to accomplish or offer something miraculous with your product or marketing to breakthrough. Although, we would always want you to think big and make it big, breaking into categories with ‘brand whales’ can be tough, to say the least!

    Selling via a private label can go a long way in starting and succeeding in an FBA business as it doesn’t just give you more freedom while running your business but also gives you a better shot at marketing your product to the top of the listings. All of us love brands and their marketing endeavours for a reason. Right?

    Step 2: Sourcing The New Product

    So, now that you’ve addressed the elephant in the room, and figured out what your product would be — another challenge awaits. The key is to figure out the source of your product — the suppliers.

    Find a Reliable Supplier

    Suppliers with a good reputation, great production facilities and on-time delivery commitments are crucial for the growth of your FBA business. As it all depends upon the cost, it is generally a good idea to get products from countries that are known for affordable production pricing like China and India.

    If your supplier manufactures another range of products as well, then it may be a wise idea to be in their good books backed by good behaviour and on-time payments as they can be crucial for the growth of your FBA business.

    Cracking the ‘Shipping’ dilemma

    Sourcing and shipping are largely interrelated as sourcing would be influenced by the shipping terms i.e. by train, by air or by cargo. For domestic shipments, air and trains are generally preferred whereas international terms include water shipment and cargo, as international sellers operate in some of the most competitively priced markets, and hence shipment via water becomes a no-brainer.

    Step 3: Market Your Product Extensively

    Picked a product, and found a supplier too? Damn! Things look great but then you realise that the crucial part would be to market it the right way so that the right kind of audience reaches out to get connected with your brand.

    A listing on Amazon does guarantee some eyeballs here and there, but the real deal lies in the fact that the positioning can mostly make or break the product for you. The right marketing mix can help your product grow leaps and bounds on Amazon and that is what we want. Isn’t it?

    Get a Winning Product Description That Rakes in Traction

    We are sure you’ve figured out the mechanism and your product too looks absolutely incredible. That is for sure! However, as sellers we want our customers to understand our mission, vision, culture and what we tend to market through our products and the product description goes a long long way in establishing all of that and even more.

    The copywriting, SEO, pictures and detailed product page are crucial for the success of an FBA business. Remember, Great product descriptions succeed at establishing a connection with their masses in ways that conversions start following automatically.

    Running Ads and getting PPC campaigns to help in establishing the connection between you and your audience. Right from product reviews to the ads, every aspect of the brand’s decision-making revolves around those who’ve used it — the customers in the first place.

    Top 7 Innovative Dropshipping Business Ideas in India 2022
    Dropshipping business is one of the most profitable businesses in India. Here are the top innovative dropshipping business ideas in India.
    StartupTalkyArbaz Sayed

    Conclusion

    Once you get hold of all of the above, there’s nothing that would stop you from making it big, and that is the beauty of this era.

    FAQs

    Is it still worth starting Amazon FBA?

    If you are just started selling on Amazon and only sell your products on Amazon, Amazon FBA is worth the money. However, It can be quite expensive for sellers who have low-profit margins.

    How much does the average Amazon seller make?

    An average Amazon seller makes $1000 to $5000 a month.

    How much does it cost to start an Amazon business?

    You need to have at least $5000 to $10,000 to start selling on Amazon.