StartupTalky

Tag: 📖 Learning

  • Pros And Cons Of Multitasking | Benefits and Disadvantages

    Imagine it’s Sunday night and you’re on your laptop with few browser windows open. Now, your email inbox gets flooded with the tasks unfinished and now you’re going to rush things to get it done. These multiple tabs, you keep them switching; so, in other words, you’re multitasking.

    Talking practically, there’s no such thing as Multitasking.

    As multiple studies have confirmed, true multitasking—doing more than one task at the same time—is a myth. People who think they can split their attention between multiple tasks at once aren’t actually getting more done. In fact, they’re doing less, getting more stressed out, and performing worse than those who single-task.

    What is Multitasking?
    PROS Of Multitasking
    CONS Of Multitasking

    What is Multitasking?

    Multitasking is a term used to define the performance of more than one task at the same time. In other words, when a person is juggling with a lot of a task or switching between one task to another, it is known as multitasking. Multitasking can be a boon or a bane depending on various factors.

    Thinking of multitasking as simply “doing two difficult things at once” doesn’t tell the full story. Instead, there are three forms of multitasking you need to be aware of:

    • Multitasking (attempting to do two or more tasks simultaneously)
    • Context switching (switching back and forth between tasks)
    • Attention residue (performing a number of tasks in rapid succession)

    Everything has its positive and negative sides. Multitasking too has pros and cons. A few of them are listed below.

    Pros Cons
    Increased Efficiency Declining Quality
    Increased Productivity Chronic Distraction
    Increased Resilience Procrastination and Misplaced Priorities
    Flexibility & Adaptability Eliminates Personal Skills

    6 Great Ways To Boost Productivity In Your Startup
    Starting a business venture is a worthwhile accomplishment for any entrepreneur. However, a successful startup doesn’t only get started but must also fulfill the vision upon which it stands. If you’ve started with your business already, you probably know that the real challenge is transforming your…
    StartupTalkyNeeraj SIngh Shekhawat

    PROS Of Multitasking

    Pros and Cons of Multitasking
    Pros and Cons of Multitasking

    Benefits of Multitasking are pointed below:

    • Multitasking helps you achieve your goals in a shorter period of time. A professional can finish multiple tasks at the same time another gets one task done. There are many tasks that each of us has to do on a regular basis and taking out a separate hour for daily works be like a fool’s business. So, these sorts of tasks need multitasking.        
    • Not every task a successful person does generates values or money. Many tasks are facilitative or just things one has to do. These simple and mundane tasks, often excess and needless, don’t have any impact on the bottom line of the company or that of the professional. In a good way, multitasking increases productivity when the same time can be spent on work that will bring in more revenue or have a tangible impact on the company’s or individual’s fortunes.
    • Since multitasking is in high demand, so a person has to be clearly focused on each and every task at hand to get them done and not just done but done right. This creates your mental focus on your tasks and so it helps in mental strengthening. One gets trained to switch from one task to another, thus enabling flexibility in focus. Such a level of focus and ability to switch also increase resilience. Given the world we live in and work in, there is constant chatter everywhere. With distractions galore, one can do with a bit more focus and resilience.
    • Slow and steady progress is what typically wins the race. That’s what multitasking can help someone do for multiple tasks simultaneously. So, when there is a specific deadline that must be met for multiple projects, multitasking can help to make it possible for everything to be turned in on time. Despite what our needs might be at times, there are still only 24 hours to any given day.
    • There are numerous sources of information that come to people every day in a wide variety of ways. No longer is the daily morning meeting the one place to get tasks that need to be completed. Instant messages, emails, text messages, and other forms of communication make it possible for anyone to get in touch with someone virtually anywhere in the world. Instead of being bothered by a boss that’s 3 cubicles down and distracted by their demands, anyone with an internet connection can create a distraction. By multitasking these events, it becomes possible to create a structure of sanity in a world of information that is truly chaotic.

    CONS Of Multitasking

    Ted talk on Multitasking

    Though, there are many benefits of Multitasking, some of the major disadvantages of multitasking are mentioned below:

    • Multitasking is working hastily, so it is quite obvious that the efficiency of the work gets decreased normally. Increased production in timeless than it normally takes can lead to a serious compromise in quality.  
    • Multitasking is quite distracting. Because, when a person tries to focus on a single task; they get distracted. This sort of distraction can become chronic and can affect your mental health too. Simple or singular tasks may not draw enough focus and one may be drawn to minor tasks that are repetitive and what can be automated or done swiftly without much brainwork.
    • Multitasking does not segregate tasks normally and so the priority or significant work gets on the side lane. It enables a misconception that a person can get a task done anytime and anyway. This sows procrastination.
    • The act of switching between one task to another creates a time gap, even in those that are well versed in the skill of multitasking. The average amount of time it takes someone to switch tasks is 15 minutes. Our brains work a lot like computers. You’ve got to shut down one app to open up another app or switch between them if they both can be open and there’s no getting around this fact.
    • Multitasking through modern technology has become so prevalent for some that they’ve lost their interpersonal skills. People have social needs that technology just can’t replace. Sometimes you’ve got to speak with someone in order to get something accomplished in the correct way and emails are not a substitute for an actual phone call. Too much multitasking makes someone an island, even if they are surrounded by others.

    From this, one could say that when multitasking can help you get your work done then at the same time it can debase your interpersonal skills and your efficiency. You just have to know that the modern era not only demands the work to get it done but what it checks is how efficiently you do it. The Multitasking rule doesn’t rely everywhere and doing it not makes you the GURU. Learn to do things efficiently and never compromise on the quality of your work.

    How to Effectively Divide Work in a Team | Work Allocation
    How do you divide tasks among your team members? Read on to master the art of work allocation and know about how to divide workload in a team.
    StartupTalkyShubham Kumar

    FAQs

    Is multitasking good?

    Multitasking has Benefits as well as disadvantages.

    What are the benefits of multitasking?

    The benefits of Multitasking are:

    • It increases efficiency
    • It increases productivity
    • It frees up more time
    • It can save you money

    What are the disadvantages of multitasking?

    Some disadvantages of multitasking are:

    • Excessive stress and Burnout
    • Multitasking may lead to mental health concerns
    • Multitasking can lower your overall efficiency

    Why is multitasking important?

    Multitasking skills are important because they create an efficient work environment. It helps save time by allowing you to complete multiple tasks concurrently.

  • How to Set Up Facebook Retargeting Ads? – A Guide

    Facebook ads are one of the most popular ways of advertising any business today. It is because almost everyone is there on Facebook, giving a huge customer base for all kinds of businesses. But what works better than normal Facebook ads are the retargeting ads. As the name suggests, retargeting ads are ads that are shown to only those users who have interacted with your brand in the past. The audience base for retargeting ads includes:

    • Those who have installed your app.
    • Those who have viewed your website and taken action in the past.
    • Those who have visited your Instagram page.
    • Those who have watched your brand videos in the past.
    • Those who have become a lead of your business by sharing their contact details.
    • Those who have liked your Facebook post or have visited your page.

    Basically, it includes anyone who has interacted with your business somehow in the past. You need to make a custom audience for such people and retarget them with customized brand ads. But is creating retargeting ads that simple? Well, yes, only if you know a few master strategies. You can prevent entering the fool’s world of Facebook ads by learning about the ultimate tips on how to create pro retargeting ads. Are you excited to find out? If yes, keep reading because our marketing experts have got a surprise for you!

    WIDGET: leadform | CAMPAIGN: Link Building

    Tips to Create Facebook Retargeting Ads

    Strategize Your Sales Funnel Properly
    Retarget with Their Favourites on Your Store
    Retarget Customers who are on a Verge of Forgetting Your Brand
    Reach Out to the App Users of Your Brand
    Make a Sequence of Retargeting Ads

    How to create Facebook Retargeting ads?

    Strategize Your Sales Funnel Properly

    Are you showing retargeting ads to someone who is seeing your brand for the first time and are you expecting them to convert? If yes, it’s high time to change your strategy. Chances are that 90% of people who are seeing your brand ad for the first time won’t convert because they hardly know you. That is why you need to first familiarise your brand with them.

    To do so, set up a few introductory ad videos. Now make custom audiences based on the engagement of the video. For instance, you can send your retargeting ads to those who have watched your video for more than 10 seconds or to those who have visited your site. This way you can ensure that your ad sales funnel is on point and you are not wasting your ad money by retargeting users who are interacting with your brand for the first time.

    How to Build a Lead-Generation Funnel? – A Stepwise Guide
    A lead generation funnel is a method to find the audience and direct them to funnel peak. Here is a guide to building a lead generation funnel.
    StartupTalkyRamya S

    Retarget with Their Favourites on Your Store

    Facebook Retargeting ads for favourite products
    Facebook Retargeting ads for favourite products

    Did someone visit your store, check out a few items, and even add a few things to the cart but purchase nothing? If yes, you need to retarget them with the items they viewed. You can easily do it by setting up a pixel on your website to keep a record of which customers visited which paged on your website and stayed on each page for how long.

    Now, you can use that data to create a custom audience base for retargeting ads. However, while applying this strategy, make sure you exclude those who have already bought the item because nobody wants to see the ad for those things that they already got. To do so, simply exclude the audience base that visited the payment confirmation page. But while doing so, please do not omit those customers who visited the cart page and bought nothing because those are the people who abandoned their cart and need to be targeted immediately. You can also send special discount coupons to such customers so that they end up buying whatever is lying in their cart. Applying this strategy can help you reduce the cart abandonment rate greatly!

    10 Ways To Improve Your Facebook Organic Reach
    Facebook is the best social media platform for promoting businesses & services. Read to know some best ways to improve Facebook’s organic reach.
    StartupTalkyRoshni Tamta

    Retarget Customers who are on a Verge of Forgetting Your Brand

    Someone bought from you months ago but did not come back? It’s time to check up on them! You can do so by sending them retargeting ads where you ask for their feedback or simply telling them how much you miss them. Knowing their feedback will help you understand why they are not buying from you again. If there is a mistake on your part, you can correct it to stop losing future customers. On the other hand, a simple message saying how much you wish them to visit your store again will make them feel special, and probably they will come back to buy from you.

    Reach Out to the App Users of Your Brand

    Facebook Retargeting ads for app Users
    Facebook Retargeting ads for app Users

    If you have a mobile app for your business, you can also create a custom audience base based on the app activity. You can keep a record of which customers wish-listed what products and whether or not they abandoned their cart. Once you have the data, create the audience base and send them retargeting ads showing the products they loved. Make sure when they click on the ad, you redirect them to your app. Making shopping decisions on an app is far easier, which compels the customer to make a faster decision about their purchase.

    Make a Sequence of Retargeting Ads

    Not every customer will get converted after seeing just two retargeting ads; some are a bit stubborn and need more convincing. In that case, sequence a number of ads for them. For instance, for one week, show them an ad where you provide a discount of 10% on the product. If they do not convert, give them a higher discount in the next sequence of ads. If they are still not converting, give them the perk of free delivery. However, do not continue this chain forever because then the customer might assume that you are desperate to sell no matter at what price and then think of every product to be overpriced on your site. So stop after three to four such sequence ads because those who are not converting are clearly not interested!

    Conclusion

    We hope that this blog helped you learn some great strategies for creating excellent Facebook retargeting ads. Remember, your campaign will be a success only if you know the right ways of luring the customers. Also, you need to give them a reason to trust your brand. If you are honest with your customers and apply the right ad-making strategies, then there is no reason why your campaign will fail. However, it will take time if you are a beginner. In case your business is new, and you do not know how to create Facebook ads, you can also hire a professional marketer. So what is your plan for creating retargeting ads? Do let us know!

    FAQs

    How much does an ad cost on Facebook?

    Normally, Facebook ads can cost you $0.50 to $2.00 per click.

    What are the types of Facebook ads?

    Different types of Facebook ads are:

    • Image Ads
    • Video Ads
    • Poll Ads
    • Slideshow Ads
    • Carousel Ads

    How do retargeting ads work?

    Retargeting ads reconnect with users or website visitors and remind them of your products and services after they leave your website without buying. Ads relevant to their interests are shown to the website visitors.

    What is the minimum audience size for Facebook ads?

    The minimum source audience size for a Facebook ad is 100 people.

    What are retargeting audiences?

    Website visitors or users who have already interacted with your brand in some way are referred to as retargeting audience.

  • How to Generate Leads from Your Podcasts?

    Podcasts are one of the best ways to reach people, no matter where they are situated. People can listen to the audio version of the content that you put out anywhere and everywhere. As long as your listeners have a stable connection to the internet and a smart device, you can convey your dreams.

    Using podcasts as a business venture is neither a new format nor is it difficult to shift to this media. However, what is complex is engaging your listeners so that you can create leads. Leads will help pave the way for customers who will be willing to pay for your products. This is a more complicated procedure that takes more than just a good episode or two.

    In this article, we will be examining how a podcast will benefit your organization. You can learn to set up a podcast under our direction and generate leads and revenue from that. Keep reading to know more about getting the best from a business podcast!

    Why a Podcast is Great for your Business?
    How to Shift to a Podcast Format?
    How to Generate Leads from Your Podcast?

    Why a Podcast is Great for your Business?

    Podcasts are a new entry in helping people spread their content. Instead of confining yourself to limited mediums, you can go for a new look, or rather, sound. Forget long-winded blogs that barely anyone reads anymore. You don’t have to scramble to find something unique for a video that never quite hits the forever-changing algorithm. Podcasts are the in-thing that allows people to listen to your content from any place at any time.

    So why are businesses taking advantage of podcasts? Take a look at the following list of reasons to get a better idea of how podcasts help your organization:

    • You can create a personalized bond among your client base. You can use your podcast to share exciting updates, upcoming events, and more.
    • Podcasts are extremely easy to operate both for the content creator and the listener. The more convenient and engaging your medium of connecting to people is, the more leads you will be able to generate.
    • Podcasts offer users the opportunity to share audio on the platform quickly. Forget slaving hours over your blog or editing your video. Record yourself with your gadgets, and upload the audio file. You are good to go!
    • Podcasts help develop your company internally by involving all members who want to be a part of the process.
    • By garnering a considerable number of listeners, you can hook in new leads and create a supply.  This helps develop newer and considerable avenues of collecting revenue.
    • Podcasts help increase and engage referral traffic. You can share special promotion codes and in-house shop discounts.
    • Connect to your clients by sharing insights about how your organization operates with full-fledged transparency.

    Wondering how to start a business podcast? Read on below to know!

    How to Shift to a Podcast Format?

    The reason why businesses are opting for podcasts as a medium to connect with their clients is that it takes some planning and arranging of the information they put forward. If you strike the iron while it’s hot the dividends will be fruitful.

    Here is how you can get started on a podcast:

    • The first step is to choose a topic suitable for a podcast and then develop it.
    • You can then decide on the format you want to release your podcasts in for your listeners.
    • Choose your podcast instruments. High-ended equipment offers a better audio quality than the cheaper products.
    • Select your podcast software and record the slot you want to release first.
    • Work on the audio quality.
    • Use a podcast template or create one with your in-house editor to make artwork for your podcast.
    • Choose a channel to publish your podcast on and get it listed on the audio brands like Spotify, Apple, Google, etc.
    • Keep working on your podcast to help it grow and create a base.

    Now that you know how you can have a business podcast, learn how you can yield leads right from your podcast episodes.

    How to Generate Leads from Your Podcast?

    Now we come to the main part of the article where you can see how to generate leads from your podcasts. Take a look at the following pointers to turn your hobby into a business opportunity.

    1. Create content that is worth your client’s time

    This is the most crucial part of your entire podcast. It all depends on the quality and content of your podcast. If you do not have what it takes to interest your audience, you may as well give up on a podcast. Without worthwhile content, the other points on the list won’t be of use to you.

    2. Design magnates to attract leads

    Once you produce your podcast episodes, you have to create attractive lead magnets. These are incentives that will help draw in potential customers and transform casual listeners into profitable leads.

    3. Encourage email currency

    Engage your listeners to share their email addresses in exchange for free guides, promos, and advice.

    4. Create an attractive landing page for your customers

    When your listeners visit your landing page to get their hands on your offerings, it has to be alluring. Your landing page is key for your listeners to share their email addresses with you.

    5. Take advantage of social media to propagate your channel

    You can bring out consumers who are interested in your products but don’t know your brand. You can spread awareness through audio bites and promotions on your podcast page.

    How to Build a Lead-Generation Funnel? – A Stepwise Guide
    A lead generation funnel is a method to find the audience and direct them to funnel peak. Here is a guide to building a lead generation funnel.
    StartupTalkyRamya S

    Conclusion

    Working on your podcast and seeing grow as a viable model takes time. A lot depends on the brand, the product you sell, and whether your audience is ready for it at all. Just like any other medium, you need to conduct market research to check the practicality of a podcast for your business.

    You need some patience and run a few trial-and-error approaches to see success. Podcasts may be a new technique, but they will hit more than your usual target demographic than any other medium.

    FAQs

    Can podcasts generate leads?

    Podcasting is a powerful lead generation tool. A podcast can serve as an accessible entry point for potential customers to begin engaging with your brand.

    How to increase Podcast listeners?

    Here are some tips to Increase Podcast Listeners

    1. Create a Podcast trailer.
    2. Promote podcasts on social media.
    3. Repurpose your Podcast content.
    4. Use Podcast SEO.
    5. Invite guests.

    What are the different lead generation channels?

    Different Lead generation channels are:

    • Email Marketing
    • Video Marketing
    • Podcast
    • Display Ads
    • Events
    • Public Relations
    • Webinars
    • Content Marketing

  • Most Important Lead Generation KPIs to Analyse Lead-generation Strategy

    “The Lead Generation Process Starts by Finding Out Where Your Target Market Lives On The Web.”

    Lead generation is among the most crucial components of a digital marketing strategy and it would be an important tactic for B2B organisations to boost income by the generation of new leads consistently.

    Although enterprises use a range of lead generation tactics and spend a substantial amount of time, energy and funds to generate new leads, evaluating whether such approaches are beneficial can indeed be challenging. Assessing the correct key performance indicators is the finest approach to measuring the performance of such strategies(KPIs).

    Those were unique measurements that correlate your entire business operations and fewer generation goals to tangible metrics. It could assist you in determining whether you’re on the correct path and getting the results that you wish.

    To assist you in analysing the potency of your lead generation efforts, now let us look at a few of the lead generation KPIs to keep a watchful eye on.

    Lead Generation KPIs

    How to generate leads?

    Lead Generation KPIs

    Some of the most Important Lead generation KPIs are discussed below.

    Customer Acquisition Cost (CAC)

    Customer Acquisition
    Customer Acquisition

    The customer acquisition cost ( CAC) is a useful indicator for calculating the amount of obtaining a new customer. At the basic level, you could figure it out by dividing the estimated total promotional cost by the number of new customers gained throughout the campaign.

    Ways to Reduce CAC:

    Direct attention to lower your CAC:

    • Conversion rate improvement
    • Developing better effective marketing strategies
    • Boosting organic traffic by optimising your content
    • Evaluate your marketing budget and minimise any unwanted expenses.

    Customer Acquisition Cost by Industry | CAC Benchmarks
    Customer acquisition cost is the price you pay to convert a lead into a customer. Read to know CAC benchmarks by industries & marketing channels.
    StartupTalkyRishabh Rathi

    Sales Closing Ratio

    The sales closing ratio is a metric that reveals how effective a selling process is. You can compute this for each sales representative separately or in smaller groups. Simply divide the total number of successful marketing by the overall number of prospects that arrive at this value. Next, multiply the value by 100 to get the end outcome. It is a percentile depiction of the sales closing ratio.

    Sales closing ratio= closed deals/ total sales leads ×100

    Ways to Boost

    • Evaluate your marketing strategy to see if there are any flaws
    • Request on thoughts to learn much on why prospective customers took a separate path.
    • Ensure that the significance of your product is fully articulated in your promotional efforts.

    Number of Leads

    It is an essential KPI because it gives you and your next prospective clients. As an outcome, when this KPI is ready lower, likely, you would not be welcoming numerous new customers relatively soon. A large number of leads does not always signify a large number of customers. The advertising crew is in charge of assessing the efficacy of those leads and determining whether or not just they are recognised as a possibility and viable customers

    A unique lead for instance could be a learner who has signed up for a trial version but would not be a customer since it is only for experimental reasons. This number on the whole gives you a clearer insight into how impressive your enterprise is. However, you should rely more heavily on the number of qualified leads. Admittedly these are the people who could come to customers and give you a little bit of money in the latter part of the month.

    7 On-Page SEO Techniques That Can Help You Rank Higher
    SEO is one of the most important functions one needs to do to rank their website higher in the search engine results. Check out the techniques that can help in doing that.
    StartupTalkyLakshya Singh

    Revenue and ROI

    The only measure that would count to a customer is revenue received. The most common responses we got from marketers are revenue and return on investment customers and marketers both at the final moment of the day would want to relocate the revenue and ROI lancets. But it happens a long way to the future generating leads.

    Every marketer must measure ROI. Because digital marketing approaches took time to start taking impact and might be a substantial outlay. Return on Investment that customers cherish much more.

    Cost Per Lead and Cost Per Acquisition

    A customer must not spend much to obtain more than the money they make. From the start of a business model, a lead must be fruitful. Calculating the price per lead and a CPA might assist you in better knowing your overall profit. Evaluate and compare uncharacteristic transaction rates with your CPL and CPA.

    Rate of Conversion

    The conversion rate of your site is a strong predictor of how well your marketing and lead generation activities are working while a guest or visitor conducts specified action, this is alluded to as conversion. The task can be a direct acquisition of your goods/service, ebook downloads, newsletter signups, whitepaper, ask for quotes, form submission or any other activity that moves the user nearer to being a potential buyer or valued customer.

    To calculate your site’s rate of conversions, add up the visitor total number over a given specified timeframe and divide the total number of conversions over that same timeframe; this, when your conversion rate is higher, you must have a glance at your website. Figure out what you did best and implicate them in future strategies.

    Average Session Duration

    Average Session Duration to measure Lead-generation KPIs
    Average Session Duration to measure Lead-generation KPIs

    The average visit duration is the timeframe of users engaged on your site, longer periods suggest that your stuff is intriguing and the users are much more likely to be converted. Fewer latencies are typically associated with an elevated bounce rate and exit rate.

    There is perhaps one loophole, visitors would prefer to consume content vastly if your web pages feature huge photos and only a few paragraphs, ending in short visit timings. The session lengths to be much longer on web pages with significant word counts.

    Bounce Rate

    The amount of visitors who arrive at a web page on your site and leave by not visiting any other web pages or processing through the sales pipeline is known as the bounce rate. While a person bounces back, it is termed a bounce back.

    The bounce generally occurs when a visitor is routed to your homepage from the search listings and then exits to the result page by not visiting other pages or hitting catch of your website’s hyperlinks.

    The bounce rate of your site is derived by dividing the number of users who turned away from your website during that specific timeframe by the number of visitors during the time range. The bounce rates above a certain threshold are a sign of lower conversion rates and prompt action to be taken.

    Conclusion

    “Getting leads is the first step but converting those leads into satisfied customers is one of the most important and most challenging tasks of a business”.

    Certain other KPIs to focus on are:

    • Exit rate
    • The pricing of each lead
    • Rate of click-through
    • Conversions for leads, prospects, and revenues.
    • The proportion of individuals who saw your ad and how many instances they saw it.

    FAQs

    What are the important KPIs for Lead Generation?

    Most Important Lead Generation KPIs are:

    • Customer Acquisition Cost (CAC)
    • Sales Closing Ratio
    • Number of Leads
    • Revenue and ROI
    • Cost Per Lead and Cost Per Acquisition
    • Rate of Conversion
    • Average Session Duration
    • Bounce Rate

    What is Customer Acquisition Cost(CAC)?

    The customer acquisition cost ( CAC) is the amount spent on obtaining a new customer.

    How is Sales Closing Ratio calculated?

    Sales closing ratio= closed deals/ total sales leads ×100

    What is most important lead generation?

    Lead generation is important to build visibility, credibility, trust, and interest from potential leads.

  • How to Build a Lead-Generation Funnel? – A Stepwise Guide

    “Lead Generation is a Fairly Core Activity to Marketing”

    Lead generation is the marketing process that can be defined as a set of marketing activities that the companies perform in order to receive queries from the potential customers and therefore, identify and focus on them for the sale of their products or services. Lead generation is advantageous to every other company/organisation regardless of its size or the industry it belongs to, and would be used in B2C and B2B setups.

    A lead generation funnel is a method for generating leads that is methodical. You find the intended audience and direct them to the funnel peak. You then push them further below the sales funnel unless they buy an item.

    Typically, lead-generating tunnels have three main phases. They are the Top of the Funnel( TOFU), middle of the funnel (MOFU) and bottom of the funnel( BOFU).

    Steps to Build a Lead Generation Funnel
    Step 1. Create a Customer Journey Map
    Step 2. Begin to Produce Excellent Content
    Step 3. Bring People to the Very Top of Your Funnel
    Step 4. Data on Leads to be Acquired
    Step 5. Support Sales in Closing Leads

    Tips for creating a Lead-generation funnel

    Steps to Build a Lead Generation Funnel

    The five vital steps to building a lead generation funnel are described below in detail.

    Step 1. Create a Customer Journey Map

    The initial step in generating leads is to create a customer path mapping. The issue is that you might have several access points, such as social networking sites, organic content, or public relations. Try to figure out where the mass of your site’s visitors originate from next and envision what a potential consumer could be seeking. When your top stream is an organic blog, then acquiring readers to install an ebook might be the next revolutionary step.

    Plan apparent paths to assist convert traffic into prospects and lead to conversions.

    Step 2. Begin to Produce Excellent Content

    Once you have created your buyer persona, you would need to produce content for every phase. Determine if your key topics and plot the topic concepts are at the forefront of the funnel or BOFU.

    The customer case report is at the bottom of the funnel( BOFU) whereas a podcast on the huge topic is at the top of the funnel (TOFU). Make your content smarter and utilise it to engage with your audience.

    Also, remember that almost all of the amazing stuff you previously have could be used wisely. Using a well-toothed comb, get around your present content and begin dropping it out by phase. You could dynamically adjust it before you know what content component belongs thud you may view on making content for reach at TOFU, and in BOFU, you start optimising it for conversions.

    Step 3. Bring People to the Very Top of Your Funnel

    Bringing People to The Top of your Funnel
    Bringing People to The Top of your Funnel

    The very next phase is to make them into your funnel. When you have the right data, you could simply figure out what content is generating much more leads and sales for you across the entire client pathway.

    You would discover that a specific landing page performs well at the start of your funnel. So why not just test a few sponsored tasks? On that page to spark the client journey for several other web pages.

    Step 4. Data on Leads to be Acquired

    Think about how we discussed the significance of mapping up your customers’ sales cycle? You may have discovered few chances for creating digital content such as ebooks and handbooks. Those were fantastic for generating leads.

    You aren’t, however, constrained to gated content. Conversions could also be boosted by using forms, chat support features and product-specific landing pages.

    Just keep in mind that you are required to ensure you place the proper CTAs on appropriate spots. When they do the conversion, you would want to keep all of your prospects in a single location. Although a CRM is an ultimate option, few marketers decide to monitor their leads on a Google sheet or excel worksheet.

    Whatever method you use to obtain leads, ensure you receive the information your sales staff would require to validate them. Generally, we request;

    ● Name in full form

    ● Name of the firm where you work information about how to contact us. This gives us useful information on who is intrigued by and engaged with the material.

    Step 5. Support Sales in Closing Leads

    Sales and Promotion activities
    Sales and Promotion activities

    Now that you have placed your lead data into your CRM, it is still indeed up to your sales associates to transform it. Sales and promotional activities are usually split by a divider. Marketing creates leads and passes them along to salespeople to progress its pipeline.

    The lead generation funnel is a task that both sales and marketing could work on collaboratively. Thus sales and marketing could collaborate to enhance the profits by working towards the same objective.

    Luckily there exist fewer generation firms that could take a sizable portion of your work pressure and make things much easier. Through offshoring lead generation, you could concentrate on which pertains the most, the value of your goods and services, as well as the degree of customer satisfaction.

    Outsourcing also lowers the expense of acquiring and raises the median customer loyalty. Your customer’s journey from desire to buying is defined by a sales pipeline. They were a concept that’s much applicable in B2C scenarios where the customer journey is minimal, the customer journey for B2B enterprises is more analogous which involves increased involvement.

    Conclusion

    With lead generation, you can maintain customers/ visitors/ users engaged till you attain your goal-a purchase. The very first thing meanwhile is to get consumers on deck, this necessitates the use of a lead generation funnel. I believe this content has clarified your understanding of what a lead generation funnel is and also how to build them well.

    “Making Your Prospects Feel Like They Have an Exclusive Membership in a Club Makes Lead Generation a Positive Customer Experience.”

    FAQs

    What is a lead-generation funnel?

    A lead generation funnel is a method for generating leads that is methodical. You find the intended audience and direct them to the funnel peak.

    How to create a lead-generation funnel?

    Steps to create a Lead Generation Funnel:

    • Create a Customer Journey Map
    • Begin to Produce Excellent Content
    • Bring People to the Very Top of Your Funnel
    • Data on Leads to be Acquired
    • Support Sales in Closing Leads

    What are the best lead-generation tools?

    Some of the best lead-generation tools are:

    • Lusha
    • LinkedIn Sales Navigator
    • OptinMonster
    • Qualaroo
    • Hubspot
    • LeadPages
    • Hello Bar
    • Drift
    • Hootsuite
    • SlideShare

  • How to earn on Quora?

    When we can’t find an answer to a topic even on Wikipedia, the last resort we have is ‘Quora‘ to look for answers. This website offers many people’s perspectives on a wide range of topics, including subject-related, money-making, music, literature, movies, computer science, lifestyle and technology. Quora is the place to go when we want to hear actual answers or real experiences from individuals since people share their real thoughts publicly, which can benefit someone who is seeking an answer to that question. Initially, Quora was intended to be a question-and-answer site, with Q&A software responding to users’ queries.

    The site was developed in 2009 by two former Facebook employees Adam D’Angelo and Charlie Cheever. It became accessible to the public in 2010, with a user-friendly interface. Every year new features are added to the website, such as: Answering to the Question (similar to Reddit), Introduction of a blogging platform as non-answer content, Advertisement rollouts, Daily digest mode, Multilingual expansion, Top writer programmers and so on. However, Do you know that many people earn money through Quora? If your answer is no, read this article to learn how it’s done.

    4 Effective Ways to Earn Money on Quora

    Graph showing Monthly Active users on Quora

    Quora can also be used to earn money online. Let’s discuss the most common yet effective ways to earn through this media.

    Affiliate Marketing
    Answering Questions
    Partner Program
    Subscription

    Affiliate Marketing

    Affiliate Marketing is one of the key ways that Quora makes money. Affiliate marketing, in general, is a type of marketing in which a company pays a third party to generate traffic, leads or sales for its products and services. Have you ever noticed ‘Accept Cookies’ when visiting a website for the first time? That’s one aspect of Affiliate marketing that adds several users who have visited their page.

    • The first step of earning money through affiliate marketing is to create content that will attract the attention of your target audience.
    • After deciding what content you’re going to create, look for the answers that the target audience is looking for, then answer that.
    • While writing the article, insert the affiliate links into them.
    • Your visitor then clicks on the link and purchases the item. The affiliate network gets the record of the purchase and then you get the commission.

    Quora is a website where you may use maximum affiliate links to drive traffic to your content. For example, having a high number of audiences in your niche combined with a strong link to your content/company’s product would generate a large number of leads as well as money to your bank account.

    Career Options in affiliate marketing in India
    Affiliate marketing is a type of marketing in which the person acts as a mediator between the consumer and the company. Read this article to know more about it.
    StartupTalkyYash Raj Srivastava

    Answering Questions

    As I previously stated, Quora was made to answer questions posed by users, similarly to providing a database to the public for a price. Something we may or may not be aware of is that Quora makes millions of dollars by making its database available to its users. Besides, users can also earn money by answering certain questions on Quora, where the software selects the best answers from a pool of thousands and awards knowledge rewards ranging from $200 to $1000. In Quora people are looking for proper answers and what is better than providing those answers with correct data. After collecting the data and then analysing it, you can share it in the article and the target audience can check those out.

    10 Useful Tips to Grow Your Online Sales
    Growing your online sales is the primary goal of many businesses, whether they are small or large alike. Of course, you’d always like to know any useful tips that can help increase sales. In this article, I’ll provide ten actionable techniques that you can use to grow your
    StartupTalkyShubham Kumar

    Partner Program

    Quora Partner Program

    You can earn money by participating in the Quora Partner Program and asking useful questions on the platform. To earn money with questions, you must first be invited to join the platform’s partner program. The criterion is:

    • You must have over 100000 views, then only you can get an invite and join the program.
    • Ask questions regularly, it is a good way to get the attention of the program. After a few weeks, you’ll be offered to join the partner program if you thoughtfully answer questions every day.
    • Your answer must be appropriate so that it seems you care about being in Quora.
    • Create your profile properly with pictures and descriptions.
    • The partners have to ask 10 questions a day. However, the amount of money that you will get will not depend on the number of questions.
    • If the question is popular, it gets ads impression which in return generates money.

    Subscription

    Quora+ Subscription Screen

    Readers can access your space’s paid content by subscribing to it. You can publish premium content in your space that is exclusively viewable to Quora+ members and your space subscribers (your own subscribers). There are two types of material you can create for your space: Free and Paid. Subscribers and Quora+ users can view your content if it’s listed under Paid content. Subscriptions start at $0.99 per month. You can establish your own price as a Space owner. Subscribers have the opportunity to follow your space. 60% of the subscription will be yours. If your subscription is $10 and you have 100 followers, your revenue will be $1000, and you will receive $600. You can offer your followers a monthly or a yearly subscription. You are the one who decides, which posts should be exclusive for the subscribers and set an amount for that. Those who are your subscribers have the access to all your posts in the space.

    Conclusion

    Without a doubt, Quora is one of the ways to get money. But, before you jump in, make sure you thoroughly understand it and how it works, as not everyone has been successful to earn money from there. It won’t be easy, but if you form a plan and stick to it, you’ll be able to create a new source of passive income for yourself. Affiliate marketing, partner programs, and subscriptions are some of the ways through which you can earn money.

    FAQs:

    What is Quora?

    Quora is a question-and-answer website based in the United States. Quora is an intriguing site that feels like a mix of a search engine and a social network, but its goal is to provide you with answers as well as allow you to answer questions for others in areas where you have expertise.

    Who is the founder of Quora?

    Adam D’Angelo and Charlie Cheever created Quora in June 2009. The company’s headquarters are in Mountain View, California.

    Is there a fee for asking questions on Quora?

    Quora does not pay for questions, contrary to popular perception. They just split any revenue generated by ad impressions on the answer pages as a result of the queries asked.

    Is Quora a safe site?

    Quora is just like any other social media platform on the internet in terms of security. The Quora website is extremely secure against cyber-attacks. Moderators constantly monitor the website’s content for sensitive or abusive stuff that needs to be removed.

  • How Can Edtech Startups Generate Leads?

    Every visit has the potential to generate a lead. To build a connection and convert casual visitors into qualified leads, you must provide current and relevant information while encouraging interaction with the material on your website. It would be ideal if you tried to meet prospects’ needs in every buying process.
    Customers that visit your website will thank you for your efforts by providing you with their contact information if you do it correctly. Making visitors into sales-ready leads involves a multi-pronged strategy that utilizes a variety of formats and platforms across several channels.

    Through marketing activities focused on brand development, growing product awareness, earning customer trust, and establishing your position as an industry expert, we can generate a lead.

    Continue to produce content that piques people’s curiosity while also offering answers, and your warm leads will become hot leads. So, what exactly is the content?

    Lead Generation Strategies That Work for Edtech Startups

    Getting Marketing Qualified Leads Into the Sales Process

    Lead Generation Strategies That Work for Edtech Startups

    Blog Posts

    Blog Posts for generating leads for edtech Startup
    Blog Posts for generating leads for edtech Startup

    The way you create and position your blog material will become more important as search engine optimization evolves. It is no longer enough to use keywords with high search traffic merely. You’ll attract leads seeking particular solutions if you use a topic cluster – which involves identifying the main issue in your company and selecting 8-20 subtopics using relevant search phrases – to organize your content.
    As an ed-tech firm, you can be certain that your prospects are well-educated. As a result, you want to deliver articles that provide a solution to their issue and provide answers to particular concerns they may have. Please use internal linkages to redirect readers to more related pages and route them to a pillar page with more in-depth information. We’ll go into further detail about this in 7.

    Live Chat

    Live Chat for generating leads for Edtech Startup
    Live Chat for generating leads for edtech Startup

    A chatbot allows visitors to connect with your brand while maintaining their privacy. A website visitor may have questions, but they may not be ready to speak with a salesperson immediately.

    Although your sales representatives are really helpful, many casual browsers are put off by the prospect of establishing human contact, especially when they are in the early phases of decision-making. In certain cases, an online discussion might allow a long-term relationship to develop.

    How to Build a Sales Pipeline? (6 Step Guide)
    Are all your marketing efforts lacking to generate leads? Take a look at this 6 step guide to build a sales pipeline and generate leads.
    StartupTalkyArbaz Sayed

    Posts on Social Media Platforms

    Continue to follow education leaders to stay on top of issues in the sector and generate material to address those issues. Product announcements and other news relevant to your market should be sent out through Twitter. Take advantage of hashtags to ensure that your target market can discover you.
    This industry has highly qualified individuals. A LinkedIn marketing campaign is one of the most successful methods accessible to edtech companies for locating new consumers. Even while Facebook is less formal, it still enables you to use eye-catching photos of your product in action to draw attention to it. Facebook is also an excellent location to publish photographs and videos that others can share.

    Explainer Videos

    Explainer Videos for generating leads for Edtech Startup
    Explainer Videos for generating leads for Edtech Startup

    Identify subjects in your area of expertise that may be highlighted by a video presentation and make a list of them; rather than selling, attempt to educate. When people watch television, they are bombarded with advertising.
    Explainer videos simplify complicated concepts or business news into digestible chunks that anybody can understand. For example, when selling school administration software, you could wish to target your market with a video that describes changes to the state’s teacher evaluation measures.

    Podcasts

    Podcasts for generating leads for Edtech Startup
    Podcasts for generating leads for Edtech Startup

    Set up an educational technology podcast series to address difficulties or analyze developments in your particular section of the tech industry. Podcasts appeal to professionals who desire a hands-free approach to keeping up with the latest developments in their sector or learning something completely new.
    Expert interviews, educator profiles, and sneak peeks at the newest advancements in educational technology are all possible topics for podcasts to cover.

    Webinars

    Webinars for generating leads for Edtech Startup
    Webinars for generating leads for Edtech Startup

    Provide free training, insights into new technologies, and methods to education professionals in exchange for their time. Please include a link to a slide deck that can be downloaded to improve the likelihood that your webinar or sections will be shared with others.

    Pillar Pages

    Long-form material that focuses on a primary subject relevant to your products or services is a pillar page. By creating a series of blog entries focused on subtopics that your audience is interested in, you will have the material necessary to create a pillar page that is both instructional and attractive to your audience. Even though pillar sites are not gated, you may provide visitors with a PDF to download, generating leads.

    Media Coverage

    Identify and cultivate connections with education reporters in local and national news sources, and provide interviews, insights, and responses to current events that impact education. Identify well-known blogs in your sector and offer to guest write on their sites.

    How to Generate Leads – 100 Proven Ways of Lead Generation
    Do you want to generate more leads in sales for your business? Here are 100 proven ways & lead generation strategies that you can use for your business.
    StartupTalkyShubham Kumar

    Getting Marketing Qualified Leads Into the Sales Process

    In the marketing funnel, prospects connect with your company at various phases. They arrive at your website with varying degrees of curiosity. Your digital marketing plan must include a mechanism for recognizing this and serving visitors with material relevant to their current requirements.

    Depending on the prospect, some may be interested in your product but not quite ready to buy, while others may be ready to talk with someone from your sales department. A page-hijacking form requesting an email address, phone number, and “best time to call” will result in the marginally interested visitor departing your website without ever looking at it.

    Another option is to send the lead to a sales representative if a contact has subscribed to your newsletter, downloaded marketing literature, and enquired about price through your chatbot. It is known as being at the bottom of the funnel. An automated marketing platform will assign a score to each step a lead performs.
    The lead will be transferred to your customer relationship management software when a tipping point is achieved.

    Conclusion

    Delivering the appropriate information to the right person at the right time is essential when it comes to lead generation and turning those leads into sales. You can turn your website into a lead-generating engine if you have a complete digital marketing plan in place and a method to gather and qualify data.

    FAQs

    How can Edtech Startups generate leads?

    Edtech startups can generate leads by using these lead generation strategies:

    • Blog Posts
    • Live Chat
    • Posts on Social Media Platforms
    • Explainer Videos
    • Podcasts
    • Webinars
    • Pillar Pages
    • Media Coverage

    Which are the top Edtech Startups in India?

    Some of the top Edtech Startups in India are:

    • Byju’s
    • Unacademy
    • UpGrad
    • Vedantu
    • Toppr
    • Coursera
    • Cuemath

    How big is the EdTech industry?

    The global EdTech market size was valued at USD 106 billion in 2021 and is expected to reach USD 127 billion in 2022.

    How to market for EdTech Startups?

    Marketing strategies for Edtech Startups are:

    • SEO
    • Email Marketing
    • Content marketing
    • Video Marketing
    • Social Media Marketing
    • Paid Ads

  • Why Netflix Shares Dropped? | Where Netflix Went Wrong?

    As humans, our main source of entertainment has always been movies and series. Two decades ago, television was the main form through which we used to get our daily dose of entertainment. Flash Forward to two decades later, Streaming services have taken the place of television. People are now more into OTT platforms for their dose of entertainment and these streaming services are also serving them with regular movies, series, reality shows and everything that can entertain them.

    Topping the list of streaming platforms is Netflix. Netflix was founded in the year 1997 by Ted Sarados and Reed Hastings. It started offering streaming services in 2007 and since then it hasn’t looked back. There is hardly anyone who doesn’t know about Netflix and hasn’t used it to watch a movie or a series at least once. According to Netflix, they have over 222 million subscribers from all over the world. Therefore, it is not wrong to say that it is the most popular streaming service.

    However, recently the biggest streaming platform has encountered some pretty big roadblocks and somehow they are the only one who is responsible for this. Netflix was eyeing to add 2.5 million new subscribers in the first quarter. However, the opposite happened, Netflix has lost over 200k subscribers in a couple of months and 37% of its shares plummeted in a single day. In this article, we will talk about what has gone wrong with Netflix, why it is losing its subscribers and why its shares dropped for the first time in a decade. So, without any further ado, let’s get started.

    Netflix Share Drop

    “There is a revolution happening, and within two years I think that Wi-Fi and Netflix will be built into all the televisions.” -Reed Hastings

    What Reasons Is Netflix Giving for Share Price Fall?
    Where Netflix Went Wrong?
    What Will Netflix Do Now?

    What Reasons Is Netflix Giving for Share Price Fall?

    After the drop in the share prices, Netflix has given three reasons for the loss of its subscribers and they are:

    Increase in Price

    Netflix Subscription Plans

    Netflix has increased their monthly subscription price in recent times.  UK subscribers are said to be paying three times more for what they used to pay two years ago for the same service. This has created quite a stir amongst the subscribers. Although Netflix said that the increase of the price is to provide more quality content and experience to their customers, the sudden hike in the prices in the UK and Ireland was frowned upon by the public.

    Netflix Exit From Russia

    Just like many other companies Netflix also suspended their operation in the country because of the ongoing conflict between Russia and Ukraine The Russia-Ukraine war is another major cause of the subscriber’s loss of the platform. Netflix stopped all their services in Russia after the country declared war on Ukraine. Over this course, Netflix has lost over 700k subscribers because of the escalation of the war.

    Sharing of Passwords

    Netflix said that the sharing of passwords with other households is also the reason for the loss of subscribers. According to reports, 100 million households are enjoying the streaming service free of cost, with the help of password sharing. As mentioned above Netflix has over 222 million subscribers and these people are sharing their passwords with their friends, extended family and relatives.

    Where Netflix Went Wrong?

    While in this situation, some of the decision by Netflix has backfired and are constantly frowned upon by the customers. Those decisions are:

    From its very existence, Netflix as a platform never included ads in their services and the brand value has always been about improving the customer experience. Unlike other streaming services, Netflix avoided advertising and believed that it could do better business without it. In a sudden shift in the platform’s belief, the CEO of the streaming giant revealed that they are planning to introduce advertising on the platform in one or two years. Contrary to their previous statement where they said they will not use advertisement and. This is going opposite of their brand values as they have always focused on improving the customer experience. This decision came after Netflix was reported of losing over 2 Lakhs subscribers. According to them, it is to lower the price of the subscription.

    Sharing Password Crackdown

    This is probably the biggest blunder the streaming giant has done. As mentioned above, there are over 200 million subscribers of Netflix in the world but along with that 100 million households are sharing the passwords of their accounts with others. Password sharing was never a problem and one of the reasons the streaming platform was popular because of this and how consumer-friendly it was, until now.  Netflix reasons that the increase in their price structure of the subscription is because of password sharing, so to decrease the subscription cost they have decided to stop password sharing.

    Being Insensitive

    The worst thing, a business can do is treat their customers as criminals. As mentioned above, Netflix is on the verge of banning password sharing among households in America. However, before that Netflix is reported to fine accounts in Costa Rica, Peru and Chile who share their password with others. This somehow is quite triggering and seems unfair to certain cultures of the world and is tarnishing the image of the brand.

    Bad PR

    It takes a lot of time to build the reputation of a brand but it takes a second to get it crumbled. Netflix as a brand always focused on customer experience and entertainment. However, the recent news of cracking down on passwords, increasing the subscription price and introducing ads on the platform shows that they have become money-hungry and are not that consumer-friendly anymore. This way, the damage has already been done and the PR of the company hasn’t even done their job properly, which has resulted in such a stir. As they are now changing their core strategy, customers are finding it infuriating.

    Cease to Innovate

    Netflix has been famous for its great and unique content. However, in recent times, people believe that the streaming service has stopped making unique and innovative content. They are creating content that are mundane and repetitive. This way they are forgetting the basic thing that made them successful.

    What Will Netflix Do Now?

    Netflix is right now in deep trouble. There is still no definite answer as to when Netflix will stop losing subscribers. It is the first time in a decade that the streaming giant has received such a blow. In fact, the worse is still not over as Netflix has already said that it will lose more subscribers with the current scenario. By the next quarter, it is predicted to lose 2 million more subscribers. Netflix is currently gearing up to follow its decision of introducing ads on the platform and banning password sharing. However, it is not clear if these two decisions will be able to revive Netflix or it will make it fall more into the abyss.

    Conclusion

    Netflix is submitting itself to the current Global financial situation and thus it has seen a drop in its shares and such a big one for the first time in a decade. Their way of handling the situation and lack of proper PR seems like they are only thinking about their revenue. So their decision of introducing ads and password crackdown make them look like they are shifting from being a customer-centric company to just a money-hungry organization. If proper steps are not taken any sooner, Netflix will lose more subscribers and maybe its USP as well.

    FAQs

    Why did Netflix lose 200k Subscribers?

    Netflix is losing its subscribers because it recently has decided to put a ban on sharing the account passwords by consumers.

    Who is the founder of Netflix?

    Reed Hastings and Marc Randolph are the founders of Netflix.

    When was Netflix founded?

    Netflix was founded in the year 1997 and started its streaming service in 2007.

  • How to Reduce Shopping Cart Abandonment?

    Do customers add products to their cart but ditch them without completing the transaction? We know how badly it affects your business. That is why we are here with some expert tips on how you can reduce shopping cart abandonment. Delve in!

    Most online shoppers have a bad habit of ditching their cart items. This ditching process is popularly known as shopping cart abandonment in the online shopping world. The customer might not care much about abandoning the product added to the cart. However, it is a major headache for the sellers. They take a note of each cart activity to calculate the cart abandonment rate by dividing the total number of complete transactions by the total number of incomplete or abandoned transactions. Currently, the global cart abandonment rate is around 74%, which is huge.

    For the sellers, even a small cart abandonment rate is heartbreaking because they want their business to flourish like never before. Hence, they try their best to reduce the rate. But most of them are new to selling things online and cannot manage the work alone. If you are also one such seller, we are here to help. In today’s guide, we will teach you the best ways using which you can easily reduce the cart abandonment rate. Keep reading!

    WIDGET: leadform | CAMPAIGN: undefined

    Ways to Reduce Shopping Cart Abandonment Rate

    Ways to Reduce Shopping Cart Abandonment Rate

    Here are some of the best ways you can follow to decrease the abandonment of shopping carts by customers while shopping on your E-commerce website.

    Keep Multiple Payment Options

    Most customers do not complete the transaction because they cannot find a suitable payment option as per their preference. Due to this, they often switch to some other shopping site and buy the same product from there. But you can easily avoid it by providing multiple payment options on your site. Some of the most common ones are PayPal, Stripe, Neteller, Skrill, and credit cards. You can also include third-party payment services.

    Even though online payment is highly preferred by shoppers these days, some like sticking to the traditional mode of payment, which is paying with cash. Hence, make sure you also keep the cash on delivery option available if possible. Even new customers who are not sure about buying from your platform will be prompted to buy if you allow COD.

    Exclude Shipping Charges

    Nobody likes to pay shipping charges after adding their favorite item to the cart. Moreover, if the shipping charge exceeds the product’s original price, it is even more disappointing. High shipping prices can often be a reason for customers to abandon their carts.

    We understand that shipping a product includes several expenses, and hence, providing free shipping for all products is not possible. But here are a few solutions following which you can keep the customers impressed:

    • Try to add the shipping charge to the price of the product. For instance, if you are charging $2 for shipping, add it to the product’s original price. If it is $30, make it $32. In doing so, you make the customer feel that they are just paying for the product and there are no shipping charges.
    • If you are selling products that have a fixed price, such as cosmetics and grocery, you can keep the shipping charges as it is. You will see that some customers choose to buy the product despite the shipping charges, whereas a few will abandon the cart. Now, you can send a new coupon only to those customers who abandoned their cart items. They can opt for free delivery or an extra discount using the coupon.
    • You can keep a free delivery coupon for first-time buyers. This will motivate the customers to make their first purchase from you.
    • If you want to gain more loyal customers and are happy with little profit, you can exclude shipping charges altogether. This will give you better profits in the long run as the customers will choose you again and again because of free delivery.

    Besides free delivery, you should also have a free return and free exchange policy for at least a week after the product has been delivered. This will help you become a more trustworthy shopping brand in the market.

    How to Start an Ecommerce business in India 2021
    Are you thinking about starting an ecommerce business in India in 2021? This is your complete guide to start an Ecommerce business.
    StartupTalkyParnas Ghosh

    Use a Trust Seal

    As you might already know, new customers are often unsure about making purchases from a brand new website. They fear getting scammed off of their money, and hence, they like sticking to their old shopping platforms. But this problem can be solved if a trust seal reflects on your website. A trust seal is given by a renowned authority that analyses the platform and gives the trust badge if everything looks fine. Many such companies in the market offer a trust seal. Choose the one that is popular in your country. The usual popular trust seal choices that most customers rely on include Google, the Norton Seal, PayPal, GeoTrust, the McAfee seal, and Better Business Bureau.

    Allow Guest Checkout

    We know how important it is for a business to get new member accounts. But at times, the customers are either skeptical about creating an account on a new platform or simply too busy. In that case, a guest checkout helps a lot. It allows the customer to purchase from your site without creating an account. Of course, after they are done buying, you can ask them to create an account. But even if they don’t, you sold something at least!

    Keep the Checkout Process User-Friendly

    A complicated checkout process, where the customer has to do many things before making the purchase, can be tedious. So, please try and keep the checkout process easy and manageable. Also, make sure the interface of the site is easy to understand. You don’t want to scare the customer away by creating a website that is too hard to use.

    Using a progress indicator in an eCommerce platform is also great. It helps the customer track their progress while making the purchase, motivating them to reach the end of the transaction after completing just a few steps.

    Conclusion

    We hope our solutions help you effectively reduce the cart abandonment rate and get better sales than before. At times, the reason for cart abandonment is also because the seller is selling faulty or unattractive products. Hence, make sure you also check the quality of the products before hosting them on your eCommerce platform.

    Reducing the cart abandonment rate will take time, but you will be able to do it easily with the right techniques and a little patience. So, what techniques will you use for reducing the cart abandonment rate? We are excited to know!

    FAQs

    What is the shopping cart abandonment rate?

    The Shopping Cart Abandonment Rate is the percentage of online shoppers who add items to a shopping cart but then abandon the purchase.

    Why does cart abandonment happen?

    Shopping cart abandonment can happen due to following reasons:

    • High shipping charges
    • Unavailability of preferred Payment options
    • Purchasing is not allowed without an account

    How to reduce the shopping cart abandonment rate?

    Things to consider to reduce the shopping cart abandonment rate are:

    • Keep Multiple Payment Options
    • Exclude Shipping Charges
    • Use a Trust Seal
    • Allow Guest Checkout
    • Keep the Checkout Process User-Friendly