The worldwide COVID-19 pandemic may have pushed the world economy into a chaotic situation, with 2020 and 2021 projected to be worse than any of the years since the global financial crisis. However, billionaires, in theselected group of countries, have seen their financial situation improve during the phase of the pandemic, which has been financially painful for most people around the world.
According to a US report, Billionaires have doubled their wealth in the pandemic. Their wealth sees more growth during Covid-19 than in the last 14 years. The total wealth for billionaires stood at around $5 trillion and it is the biggest surge since forever.
The sharp surge in the wealth of the richest Americans is being driven by the bounceback of the stock market in the US, primarily driven by the unprecedented action from the US Federal Reserve. Despite the surge in US Covid-19 cases and the record 43 million Americans filing for unemployment benefits, the country had hovered at record highs.
Investors have been buying equities, with Big Tech companies and those linked to healthcare such as Big Pharma and hospital stocks among the major beneficiaries as the US Fed’s emergency responded to the crisis by cutting interest rates to 0% and undertaking to buy unlimited amounts of bond translated into assets such as stocks, despite being risky investments, seeing fresh demand.
During the pandemic crisis, Amazon shares surged nearly 50% while Facebook recovered from the troughs that it hit in the month of March to record highs. Bezos, Facebook founder’s net worth surged over $30 billion since March 18.
A recent study calculated billionaire wealth using data provided by the Forbes Global Billionaires List, an actual assessment of net worth. March 18, 2020, is used as the starting date as it roughly corresponds with the time when the US Government began imposing lockdown restrictions.
“At a time of enormous economic pain and suffering, we have a fundamental choice to make. We can continue to allow the very rich to get much richer while everyone else gets poorer and poorer. Or we can tax the winnings a handful of billionaires made during the pandemic to improve the health and well-being of tens of millions of Americans,” the US Senator Bernie Sanders said.
Billionaires in India
In India, Mukesh Ambani’s net worth rose to nearly $79.3 billion, calculated on August 10, 2020, making him the fourth richest person in the world. Ambani’s wealth rose by $22 billion in 2020. He slowly shifted his focus to e-commerce, with tech giants seeking to buy a piece of India’s fastest-growing digital market.
On the other hand, his conglomerate Reliance Industries was slammed by a decrease in demand for oil amid COVID-19, its share price has more than doubled from the low in March as its digital unit got billions in investments from companies including Facebook and Google.
Major Indian pharma companies’ Share prices were on fire amidst the raging pandemic. Pharma tycoons like of companies like Sun Pharma, Dr Reddy’s Laboratories, Aurobindo Pharma, Divi’s Laboratories, Cipla etc. have doubled their net worth during the crisis. The wealth of Sunil Mittal and Gautam Adani of Adani Group has also grown largely.
There is a severe wealth level of financial inequality, which exists in India, and the fact that during the pandemic that inequality has become much worse. The extraordinary wealth gains that billionaires have earned during the pandemic come at a time when COVID-19 pandemic may double the poverty in India.
Billionaires Who Got Richer
Some of the Worldwide Billionaires who have grown richer and richer even during the Pandemic, they have never ceased to grow and surprise their onlookers.
Billionaires who got rich in pandemic
Steve Ballmer
The former Microsoft CEO Steve Ballmer’s net worth has increased tremendously during the pandemic. The tech billionaire had donated around $28 million to coronavirus charities in the month of August. The initial net worth was $52.7 billion and the amount gained was $18.5 billion, summing up the total endnet worth $71.2 billion.
Ma Huateng
Chinese advanced technology billionaire Ma Huateng’s wealth has increased by 53.5% during the pandemic. The beginning net worth was $38.1 billion, it rose to end net worth of $58.5 billion with total amount gained $20.4 billion.
A giant tech company called Facebook, its Founder and CEO Mark Zuckerberg became 77% richer during the pandemic. He donated $180 million to coronavirus charities as of August in 2020, a drop in the bucket for the tech billionaire. The initial net worth was $54.7 billion, which turned into a net worth of $96.8 billion. Gaining a huge amount of $42.1 billion.
Mukesh Ambani
The net worth of the Indian billionaire, Mukesh Ambani has increased to around $48.4 billion during the pandemic. He donated $68.32 million of the amount and 0.09% of his total net worth to coronavirus causes. The beginning net worth was $36.8 billion, it became the total sum of $85.2 billion. It makes the gained amount as $48.4 billion.
Jeff Bezos
Currently, the richest man in the world, Jeff Bezos, has made most of his profits during the pandemic through his e-commerce site called Amazon. Bezos gave nearly 64.3% of his total net worth to coronavirus causes, which amounts to $127 million worth of donations. The beginning net worth stood at $113 billion and the latest net worth was $185.6 billion, gaining the amount of $72.6 billion.
Conclusion
The worldwide billionaires did extremely well during the global pandemic crisis, growing their already-huge fortunes to a new level. Millions and millions of citizens faced great economic desperation, the already rich Billionaires became richer all this while.
FAQs
Who is the richest man in the world?
Elon Musk is currently the richest person in the world with his net worth of $219 billion.
Has billionaires beme richer in pandemic?
Billionaires has increased their wealth duric pandemic.
This post discusses the differences between traditional businesses and digital businesses. It also talks about the types of business models that come under these two forms of businesses.
Managing a business is both challenging and interesting. It’s not like your 9-5 government job where one reaches the office at or before a particular time, does some mundane tasks, and then wraps up for the day at a fixed time. With business, everything takes a different turn. Inherent risks and the constant need to pacify customer requirements float in the business owners’ minds.
A traditional business setup has a physical presence, and it serves people locally by providing services or products through brick-and-mortar stores. In case of a digital business setup, people sitting in any corner of the world can scroll through the web and avail the company’s services and products.
Difference between Traditional Vs Digital Business
What is Traditional Business?
Organizations such as restaurants, agencies, and anything resembling an office-setup fall in this category. Traditional business-oriented organizations usually sell products or services through stores.
A traditional business serves customers in exchange for monetary compensation. It works on CAPEX and OPEX. While such organizations focus on profit generation, a few of them—non-profit organizations—work for customers without expecting profits.
Types Of Traditional Business Models
Various types of business models used in traditional business are:
Manufacturer
The manufacturer business model utilizes raw materials to create products that are then sold in the market. This type of business model involves the assembly of pre-manufactured items. The products are either directly sold to the customers in what’s known as B2C model (business to customer), or to another business unit in the form of B2B model (business to business). Automobile manufacturers are an example of B2C model, and wholesalers follow the B2B model.
Distributor
A company in the distributor business model buys products directly from the manufacturer. The company then sells the procured products to consumers or retailers.
Retailer
A company following the retailer business model purchases products from the wholesaler/distributor. It then sells the inventory to the public. Brick-and-mortar stores fall in this category.
Franchise
In this setup, the company buys the franchise of a very successful brand and promotes the brand’s services/products to the general public. The franchise segment is a popular way to build awareness across geographies.
Traditional And Digital Business Model
What is Digital Business?
Digital business is the modern form of business, a significant deviation from the established norm. This model leverages technology for value creation & addition, thereby giving an entirely different customer experience.
The umbrella term includes both digital-only brands as well as traditional businesses that use modern-day innovations. Prominent examples of digital businesses are Uber, the cab-owning service which allows the user to book cabs online, Disney+Hotstar, and Netflix (video streaming service).
Types Of Digital Business Models
Types of the business model used in digital business are:
Basic
Small businesses fall in this category. With a small presence on digital platforms, such ventures rely on traditional marketing methods like direct mail and print advertising.
Intermediate
A level where small businesses employ tools like websites with basic functionality; these sites don’t have e-commerce or mobile rendering capabilities. Other factors like listing in online directories and third-party marketplaces play a major part here.
Advanced
Advanced websites with mobile app versions or e-commerce abilities are used by digital businesses in this category. The reliance on Social media engagement is quite significant. Video conferencing, SAAS apps, etc. are part of the toolkit.
This model is the epitome of digital business. Such ventures have high social media visibility, have little or no physical presence (as in brick-and-mortar stores), and engage with customers extensively through the internet.
Traditional Business V/S Digital Business
Traditional v/s Digital Business
There are various differences between traditional business and digital business which are listed below:
The traditional business model requires more capital than its digital counterpart. The former needs place, furniture, transport, staff, and other utilities. Digital businesses are cost-effective in this aspect.
A business unit following the digital approach is convenient for customers in terms of the flexibility offered in the variety and cost of products (consider Amazon’s extensive product catalog). In the traditional setup, rigidity is a major issue. As a result, consumers are now inclined towards shopping online.
The digital business model is yet to achieve perfection when it comes to real-time customer experience. For example, you can’t try a mobile phone before purchasing it from Amazon. You rely on customer reviews and the specifications listed on the website. This obstacle is overcome in the traditional business model.
Online businesses tend to have a larger digital market spend than their old-school counterparts. Traditional businesses diversify marketing strategies to attract customers from both local areas and online demographics. But their reach is relatively restricted to digital businesses.
Digital businesses work 24/7 and overcome both geographical and timing barriers. You can carry out online purchases in the middle of the night from anywhere in the world.
Organizations based on the traditional business model have restrictions on when and where they function. Timings are rigid and customer service isn’t flexible either. There are exceptions where few traditional business operates 24/7, but those are limited in numbers and function in select locations only.
FAQs
What is the difference between traditional business and digital business?
A traditional business setup has a physical presence, and it serves people locally by providing services or products through brick-and-mortar stores. In the case of a digital business setup, people sitting in any corner of the world can scroll through the web and avail the company’s services and products.
Why is online business better than traditional business?
Digital businesses work 24/7 and overcome both geographical and timing barriers. You can carry out online purchases in the middle of the night from anywhere in the world. Traditional business has restrictions on when and where they function.
What is traditional business?
Organizations such as restaurants, agencies, and anything resembling an office-setup fall in this category. Traditional business-oriented organizations usually sell products or services through stores.
What are traditional business models?
Types of Traditional Business Models:
Manufacturer: The manufacturer business model utilizes raw materials to create products that are then sold in the market. This type of business model involves the assembly of pre-manufactured items.
Distributor: A company in the distributor business model buys products directly from the manufacturer.
Retailer: A company following the retailer business model purchases products from the wholesaler/distributor. It then sells the inventory to the public. Brick-and-mortar stores fall in this category.
Franchise: In this setup, the company buys the franchise of a very successful brand and promotes the brand’s services/products to the general public. The franchise segment is a popular way to build awareness across geographies.
What is the difference between traditional and non-traditional business?
The major difference between traditional and non-traditional business are:
Traditional
Standalone stores, retail spaces in malls, and any other type of place that houses a usual location for a given franchise fall under the category of traditional businesses.
Non-Traditional
Non-traditional businesses conduct most of their operations over the internet. They might have a few physical stores but these are generally for resolving customer issues and function as a point-of-contact.
What are the types of ECommerce Business models?
Four Traditional Types of Ecommerce Business Models are:
With the availability of advanced technology along with the introduction of new tools, platforms like Google, YouTube, Facebook, etc. have extended to enter the list of day-to-day activities.
After the horrific experience of the pandemic, life is getting on track for each individual at a slow pace. Now, people are much more attracted to following their passion unlike earlier.
Similar to the passion that many social media influencers follow nowadays, there is a different targeted audience for YouTube content creators.
YouTube now no longer bears the tag of getting used in free time to have some entertainment. Instead, it has become a prime source of sharing and seeking knowledge. It provides information on a wide range of topics such as learning videos for students, cooking videos shared by professionals, facts shared by subject experts, and many other topics.
YouTube has seen a great increment in its viewership with the recorded status of having two billion active users monthly with 30 million daily users recorded and stated by YouTube press.
Graphic Representation Of YouTube User Engagement Per Year
Many creators enter the space but get stuck in the prime challenge of creating YouTube videos. Given below is the complete guide for the creation of YouTube videos.
Steps Involved In The Creation Of YouTube Video: (A) Planning; (B) Keyword Research For Optimization Of The Video; (C) Setting The Resources In Place; (D) Filming The Video; (E) Uploading Final Work.
Getting Familiar With The Topic
The first step one needs to follow for the creation of anything is to get familiar with it. For the creation of a YouTube video, one might need to get familiar with the thing they are going to talk about. The process for the same can include going through multiple similar videos created by popular channels. It also includes the decision for coverage of topics and subtopics in the video and collecting their information from video and non-video ways.
Setting The Limits
After getting familiar with the context, the next step is to create limits for the knowledge to be shared. This is essential to make a video informative and understandable. Setting limits not only include the knowledge restriction, but it also covers the target audience and their needs. Limits can be applied only after knowing the target audience. Hence, one must be clear with their audience type and the amount of information to be covered for their use.
For example, a video created on the human body for the fifth standard kid will not include heavy medical terms in it.
Selection of A Title
The title might seem like a simple phrase but it holds the power of attracting audiences to the video. Hence, it is very essential for every video creator to give their work an enticing title. The title is like an introductory phrase that gives slight information about covered topics. For the purpose of creating eye-catching titles, there are multiple title generators available on the web to take help from if required. Some of them are Title Generator By TweakYourBiz, Content Row, Blogabout Title Generator, etc.
Optimizing The Work
Optimization is an essential part of developing content. It helps to promote and understand the global ranking with a search inlet. YouTube video optimization mainly deals with the views one particular video has reached and its rank on the search engine. Video Optimisation is essential for getting a higher engagement rank. These can be achieved by using trendy keywords and giving specific attention to keywords used in the title, description, tag, and thumbnail of a video. Some of the popular software providing optimization tools for YouTube videos are TubeBuddy, VidIQ, Google Trends, etc.
Dealing With The Resources
Not the same equipment can be used for making different videos. Few videos require a different setup. Hence, selecting the right choice of equipment is an important factor to create good quality videos. There can be a number of options to select from for both the hardware and software. Hardware parts for video creation include objects like a camera, light, tripod, microphone, storage, etc. Software resources for video creation include multiple software helping in the easy manipulation of video. Some of the popular video editing software available on the web are Shortcut, Adobe Premiere Pro CC, Lightworks, etc.
One must create a good and engaging script for the video as per the decided topic. Once the script is planned, the next is to create a set for filming the video. After the whole process, one can easily start filming their video as per the script prepared.
After the whole work of optimization and recording, the last thing to do is edit a video. This needs to be done with the help of a few available software for better visualization of video. Editing can also mean adding audio in a particular segment of the video, synchronizing the audio, cutting out bloopers, etc. Some of the best software for YouTube video creation are Adobe, Canva, Biteable, etc.
Uploading The Video
Once the video is finalized with all changes and is fully prepared for sharing on the channel. One just needs to visit their channel and select the option of “upload” on the screen. With the option given there, the creator should select the needed file from the folder for uploading it on YouTube.
Conclusion
YouTube is a deep mine of knowledge on a wide range of topics. It has multiple videos available on a wide range of topics. There are various YouTubers working out to create different videos. The easy guide for creating a YouTube video is shared in the above text with the names of suggestable tools to be used for making a YouTube video.
FAQs
Which are some of the most popular YouTube channels in the world?
Some of the most popular YouTube Channels in the world are T-Series, Cocomelon, PewDiePie, etc.
Can we make a YouTube video by using just a Mobile?
Yes, YouTube videos can be created by using mobile phones. There are multiple applications available for the help of creating and editing videos on mobile.
Can a YouTube video be used for the promotion of a brand?
YouTube videos can also be created with the purpose of promoting a brand. The video content can easily be modified as per the purpose of the video.
What is the best way of earning by YouTube video?
Adding advertisements to the videos is the best way to earn money through YouTube.
Fiverr is an e-commerce platform for Freelancers and Companies, launched in Israel, in 2010. It provides jobs in a huge variety ranging, from professional to temporary work positions. It connects freelancers to businesses and companies. Expertise in skills like Coding, Logo Designing, Digital Marketing, Content Writing, etc is welcomed.
What is a Gig on Fiverr?
Gigs are advertisement pages on Fiverr. They display the services a company or a freelancer offers and sells on Fiverr. It has a title, category, and sometimes subcategory too. Work displayed on Gig pages is important and must be compiled properly. Reviews and portfolio display are a must if it goes with the kind.
Gigs on Fiverr: The Most Well-Paying Gigs
Let’s get to know some of the well-paying gigs available on Fiverr in detail.
Accountantsare required to provide a budget, suggestions on alternative investments, risks, and investigate frauds. Also, to conduct surveys and analyses in overall terms for betterment. They are also required to maintain the book of an organisation.
Type of Service
Skills Required
Category mentioned on Fiverr
Plans and Costs
Accountant /Stock Analyst.
Background in Finance and overall market statistics.
Business > Financial Consulting.
Starting at INR 500 to 20000 Rs or more.
Plans are subjective.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs
Project Display. For example a sample file of the balance sheet, in ‘Then’ and ‘Now’ format.
Reasonable Delivery Time.
Your Working Hours.
Proofreading
Proofreading gig
Largely, an E-commerce market forum website requires Proofreaders to upload error-free content and to represent the business. Proofreaders make the content free of grammatical mistakes, reader-friendly, and easy to understand.
One of the best ways for proofreaders to represent the quality of work is by providing sample articles. The best niche could be ‘How to Proofread an Article like a Pro’. This will make the gig more credible by showcasing the strengths of proofreaders.
Type of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Proofreader
Fast reading, high efficiency in English grammar, and good vocabulary.
Project Display. For example a sample file of proofreading an article, in ‘Then’ and ‘Now’ format.
Reasonable Delivery Time
Your Working Hours
Graphic Designer
Graphic Designing gigs
Graphic Designers construct an important element of representation. Graphic artists are needed in almost every step starting from making advertisements, promotional flyers, brochures and social media posts. To make a website more presentable, unique and attractive graphic designers are in high demand on Fiverr. They coordinate with software theory, upcoming deals, creativity and imagination.
Type of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Graphic Designer/Artist
Creativity, User-Interface Design, Photography, and Typography.
Graphics & designs.
Starting at INR 800 to 29000 Rs
3 Plans- Basic, Standard, and Premium
Gig Portfolio Requirements
Why should a customer choose you?
Experience.
Service Charges
FAQs
Project Display. For example, sample graphic postcards.
File Format in which the Service will be delivered.
Computer Programming is expected to achieve very high demand by the end of this decade. Freelance Coding Gigs are already hyped up and expect more push. The task of a coder may range from teaching on an hourly basis to administering and analyzing different databases for businesses. Also, to maintain the security of the firm’s databases and information. Expertise in Python, Javascript, and HTML/CSS is welcoming.
Type of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Computer Programming
Expertise as well as experience in programming languages.
Programming & Tech > Online coding lessons
Starting at INR 700 to 5000 Rs.
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Experience in Coding
Service Charges.
FAQs
Mention Whether Making or Editing a code is provided.
Project Display. For example, a sample project in python displaying the wages, age, and Gender of workers.
Reasonable Delivery Time.
Your Working Hours.
Video Creating and Editing
Video creating and editing gigs
Video Creating and Editing are has a very high demand in the market. Videos with high graphics attract buyers for businesses and build an outreach in this digital era. Videography goes hand in hand with Photography skills. The task of a videographer ranges from creating videos with required niches and writing descriptions for the same.
Type of Skill
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Video Creator and Editor
Creative mindset, knowledge in the video Industry.
Video & Animation> Video Editing.
Starting at INR 400 to 5000 Rs
3 plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience in Video Editing
Service Charges.
FAQs
Mention Whether Creating or Editing a Video or both is provided.
Project Display. For example, a sample Video.
Reasonable Delivery Time.
Your Working Hours.
Content Writing
Content Writing gig
Content Writing is one of the most popular freelancing services in the whole world recently. This service has a huge market on Fiverr and is in always high demand. Anybody with strong knowledge of any field can try their hands at Content Writing. They just need to write articles on the assigned topics while following guidelines. Not to forget, Topic Researching is also an integral part of Content Writing.
Type of Skill
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Content Writer
Creative Writing, efficiency in English grammar, Plagiarism free content.
Writing & Translation> Article & Blog Posts
Starting from INR 800 to 4000 Rs
3 plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience in Content Writing
Language of Article
Service Charges.
FAQs, including the preferred niches, tone of an article, and Article type.
Project Display. For example, a sample article on ‘how to compose an article.
Reasonable Delivery Time.
Your Working Hours.
Logo Designing
Logo Designing gig
Your business can grab attention if it has a unique symbol that can be memorable to your customers. It separates you from other companies so that your audience can recognize your brand. Logo Designing is quite a popular job that is in demand on Fiver. One can earn a decent amount of money through this career choice. If one is good with sketches and image editing, logo designing is a good choice for them.
Type of Skill
Skills Required
Category Mentioned on Fiverr
Plans and Costs
LogoDesigner
Colourselection skills, Typography, creativity, and Knowledge of Typefaces.
Graphics & designs.
Starting from INR 800 to 4000 Rs
3 plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience.
The file format of delivery.
Service Charges.
FAQs, including types such as minimalist, 3D Mascot, Logo transparency, etc.
Project Display.
Reasonable Delivery Time.
Your Working Hours.
Expertise in Cryptocurrency
Cryptocurrency Expert gig
A CryptocurrencyExpert is one who has immense knowledge about cryptocurrency and its functions. With the increasing inter of people in this field, the job of cryptocurrency expert is quite high in demand now. An Expert is required to deliver excellent Mining sites, Cryptocurrency and NFTs. Proper knowledge of computer science and blockchain technology can help a person get these gigs.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Cryptocurrency Consultant/ Guide
Deep Knowledge in Software and Cryptography.
Programming & Tech > Blockchains & Cryptocurrency
Starting from INR 1500 to 50000 Rs.
3 plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience and Knowledge in Cryptocurrencies
Service Charges.
FAQs comprise the most common questions dealing with areas of Cryptocurrencies.
Mention Currency compatibility and Supported features.
Expected time for a Project.
Business Planner
Business Planner gigs
A professional Business Planner crafts and lays a foundation for success with an ever-growing business. Clients demand the following: Industry Analysis, Market Analysis Summary, Competitive Edge and Analysis, Marketing Plan, Target Market Segment Strategy, Personnel Plan and SWOT Analysis to craft a healthy business plan for their businesses.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Business Planner
Knowledge in Finance and Business. Should know trending Market demands.
Business > Business Planner
Starting at INR to 3000 to 5000 Rs
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs
Project Display. For example, a draft file of the previous successful business plan.
Reasonable Delivery Time.
Your Working Hours.
Poster Designer
Poster Designer gig
Posters or Flyers convey information and are designed in a style that best suits the message. It can be customized for event flyers to movie posters. Versions of social media ads and banners can also be customized by a poster designer. A poster should be designed should suit the personality of a brand, with zero generic default designs and no prefabricated templates.
Type of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Typographic Poster Designer
Background in Graphics is preferable, creative mind. Familiar with designs.
Graphic Design> Flyers and Brochures
Starting at INR 800 to 4000 Rs.
Plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience in designing.
The file format of delivery.
Service Charges.
FAQs, deal with genres such as soft movie posters, horror, show, etc.
Project Display, from satisfied clients
Reasonable Delivery Time.
Your Working Hours.
Social Media Marketing
Social media marketing Gig
The Social Media Manager handles the task of Managing, Optimising, and Growing the Social Media Presence of its client. This digital service engages and brings community, hence building an audience. Ultimately, a larger reach will increase revenue. It has huge attention on Instagram, Facebook, Youtube, and Twitter.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Social Media Marketing Manager
Knowledge of digital marketing, ongoing trends, and patterns of traffic.
Digital Marketing> Social Media Marketing
Starting at INR 1500 to 15000 Rs.
Plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs
What includes in service: Social Media Management, Organic social promotions or both?
Past Experiences.
Your Working Hours.
SEO Guide
SEO gigs
SEO, Search Engine Optimization improve a website’s ranking on google by conducting on-page and off-page Operations. It advertises the website and hence makes it better. SEO guides are required to find the terms and phrases (keywords) that will attract qualified traffic to the website and make it friendly to search engines. SEO builds links and markets the unique value of a site.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
SEO Guide
Expertise and Experience with SEO Operations.
Digital Marketing> Search Engine Optimization(SEO).
Starting at INR 400 to 10000 Rs
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs, Tools you use, and answers to all the common questions.
What includes in service: On-page SEO or Off-page or both?
Past Projects.
Your Working Hours.
Experience in SEO.
Book Cover Designing
Book Cover Designing gig
Designing Book Covers is an important physical attribute of the publishing industry. A book cover designer is required to cover designs by the Interior designs of the book, Produce a mockup cover and Oversee all aspects of the design strategy. He/she works behind both fiction and non-fiction book covers.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Book Designer
Creative Mindset, Typography, and background in Graphics.
Graphics and Design> Book Design
Starting at INR to 1100 to 10000.
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs, design style, genre, and answers to all the common questions.
What includes in service: Book Cover/Book Layout design and Typesetting or both?
Past Projects.
Your Working Hours.
Experience.
Fitness Guide
Fitness Guide gigs
Fitness Guide helps in improving health, fitness, getting in shape, or simply need to optimize the ongoing training. The work includes making professional yoga videos, online personal trainers, customized diet and fitness plans, and fitness exercise videos.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Fitness Guide
Knowledge of Fitness/yoga/gym/diets and a fit body.
Lifestyle>Fitness Lessons.
Starting at INR 700 to 5000 Rs
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs
What includes in service: Videos/ one-on-one sessions or both.
Your Working Hours.
Experience in fitness training
What includes in monthly /yearly packages.
Travel Guide
A Travel guide Gig
Another freelance work that is quite popular and will get more popular in future is the job of a Travel Guide. A person who loves to explore new places and learn about their history can apply for this job. After obtaining all the knowledge, they can use those and inform others about the places they visit by being their guide. The travel guide has to plan the entire tour on a budget. This way, you can help other travellers enjoy their tours.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Travel Guide
Exploring Mindset and first-hand knowledge of preparing itineraries with a budget.
Lifestyle > Traveling
Starting at INR 400 to 4000 Rs.
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs, an itinerary for a recent trip (if possible), and answers to all the common questions.
What includes in service: Trip Plans/Local Advisor or both.
Experience or how many places travelled.
Business Card Designer
Business Card Designer gig
Business Card Designers model the business card design for a company, brand, or personal purposes. The work includes: Multiple Design Concepts, Double-Sided Cards availability, High-resolution CMYK Print-ready files, VistaPrint or Moo supported files, and Editable PSD or Ai Source Files.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Business Card Designer
Grasping mindset and background in Graphics.
Graphics & Design >
Business cards and Stationery.
Starting at 800 INR to 3000 Rs.
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs, design style, genre, and answers to all the common questions.
What includes in service: Business Card/ Letterhead /Envelope.
Here, the Video Creator composes videos for Introduction and one after watching the assigned video, namely Outro Video. The creator may overlay text, Add Logos, Transparent Background, Custom Design, Background Music, Sound Effects, Video Footage, and many more while compiling Intro and Outro Videos. Use your creativity and smart thinking to create perfect Intro and Outro Videos to earn good money.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Video creator
(Intro and Outro Video).
Videography, creative mindset, sometimes photography too.
Video & Animation> Intros and Outros
Starting at INR 800 to 4000 Rs.
3 plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience in Video Editing
Service Charges.
FAQs
Mention Whether making or editing an Intro and Outro Video or both is provided.
Project Display. For example, a sample intro Video.
Reasonable Delivery Time.
Your Working Hours.
Language Translator
Language Translator gig
A Language Translator should have a fluent understanding of at least one foreign language (Foreign is the source language). Also, a factual understanding of the culture/society of the source language. This factual understanding is achieved by living in that country or studying thoroughly about it for a prolonged period. It also helps a website to reach larger traffic while having content in a different language.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Language Translator
Proficiency in at least two languages is a must, that includes reading as well.
Writing & Translation> Translation.
Starting at INR 400 to 2000 Rs per lesson.
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Package details.
Experience and Expertise in Languages.
FAQs
Project Display. For example, a sample article on translating an English text to French.
Communication Language.
Reasonable Delivery Time
Your Working Hours
Conclusion
Fiverr has an abundance of Gigs and clients where buyers do the searching and get innovative sales regarding services. Profitable Gigs on Fiverr are mostly that help small businesses get seen, generate traffic, and increase sales. The above-mentioned Gigs are the most profitable ones and have 500+ client views. Gigs portfolio is a must and all the profitable Gigs provide a sample project. Better if a video is available. Overall, a Gig should be illustrative and match to ongoing demand of traffic. An informative and creative gig attracts a lot of clients, make sure to design one.
FAQs
When was Fiverr launched?
Fiverr was launched in 2010 in Isreal.
What is Fiverr for?
Fiverr is an e-commerce platform for Freelancers and Companies. It provides jobs in a huge variety ranging, from professional to temporary work positions. It connects freelancers to businesses and companies.
What are Gigs on Fiiverr?
Gigs are advertisement pages on Fiverr. They display the services a company or a freelancer offers and sells on Fiverr.
Your business website is loaded with useful content. You notice heavy traffic every day. But how many of your visitors convert into your customers?
You are here to sell your product. It is better to have 10 visitors who turn into customers than 100 visitors who just stop by. If the sales and subscribers do not increase with the number of visitors, you certainly need some changes in your copywriting technique.
A good copy will engage your audience entirely and persuade them to take the action you want.
Today, in this blog we will dig deep into the world of copywriting and give away the secrets of the most successful businesses. Here, we will discuss 15 copywriting secrets to increase your conversion rate. So, let’s begin…
As per the Content Marketing Institute, it is crucial to engage with people if you wish to maintain long-term success in your business. This would require detailed information about the persona of your audience. However, drawing this information can be slightly tricky.
When a person visits a website and buys a product, it is usually due to their internal desire.
As Eugene Schwartz has said:
Copy cannot create desire for a product. It can only take the hopes, dreams, fears, and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product.
Therefore, to persuade your audience to turn into your customers you must understand their inner desire.
But, how do you do that?
Going through the analytics data of your website is one of the best ways to do it. You literally get to know what the audience is looking for. Note their expectations and relate them with your product while writing your copy.
If you are using Google Analytics, you can see the analytics data using the following path: Acquisition > Search Engine Optimization > Queries
Directly asking questions to your audience is also a great way. You can keep small surveys for your visitors. This does not mean bombarding them with questions. Just a subtle few words query that may help you understand their requirements.
Once you receive the feedback, analyze them thoroughly and compare it with the already existing information on your site. This will help you pinpoint your mistakes and suggest fitting alternatives to correct them.
Creating buyer personas may also help you understand your audience better. This can be done by creating simple fill-in-the-blanks type forms. Here, you can also divide these personas into your primary and secondary audience to get a better view. Currently, several big businesses are relying on the buyer persona strategy.
2. Use the AIDA Model
The AIDA model stands for Awareness, Interest, Desire, and Action. It runs in four steps:
Attracting Attention
The introduction must be catchy. It should make you look trustworthy to the visitor. This increases the probability of visitors engaging with your product and ultimately in increasing the conversion rate.
A few simple ideas can make your content intriguing. You may add statistics or specific numbers to make it sound more accurate. Using targeted keywords is always great. The power words like smart, unknown, free, secret, etc. can also help to attract the attention of your audience.
Trigger interest
Your audience must feel hopeful as soon as they start reading your blog. Make them realize that you feel their problem and have the best solution for it. Everyone appreciates a good deal served on the platter. Your audience would love to know that you are giving them exactly what they need without making them work for it.
Fulfilling desires
A good marketer knows that the key to selling a product is to make your audience crave it. Making them believe that this is the product they have been longing for. Personally speaking to your visitors through a compelling copy is exactly what you need to do.
This includes eliminating any doubt from their minds by explicitly telling them the advantages of your product. The visit must be stress-free and capable of strengthening their inner desire to buy your product.
Call to action
It is the actual motive of the entire process. Therefore, it should be written in clear and compulsive language. The reader should not see any reason to back out. The only thing they should have in mind at this point is to buy your product.
3. Communicate in Your Customer’s Language
Going through the analytical data of your website and conducting surveys would also introduce you to the language being used by your viewers. You can actually get to know the exact words or phrases your audience uses to find a product.
If you find certain repetitive words or sentences, note them down for your copy. Use the exact words in which your audience describes their problem. This makes you appear highly understanding and thoughtful towards your audience.
A copy can be extremely compelling if written in the language of the audience. This reflects a similar mindset and genuine understanding. It is quite powerful and helps you build a psychological connection with your audience.
4. Write Attractive Headlines
Nothing can make a viewer stay at your website more than a strong, convincing, and attractive headline. It is the key action driver. A perfect headline is capable of accomplishing a lot of tasks.
When a viewer asks a query in Google he/she gets bombarded with tons of websites. This means they have uncountable options to choose from. Whether or not they will click to enter your site depends upon how effectively you have written the headline.
However, just being catchy is not enough. Your headline must also provide the audience with a clear picture of what to expect inside the blog. Keep it specific and use the right keywords alongside the power words for better results. Using confusing language can make your viewers leave for good.
5. Tell Stories
As per Harvard Business Review, the human brain loves good stories. They generate a feeling of empathy by triggering the release of oxytocin. Including good stories on your landing page can help increase your conversion rate several folds.
This is especially true in today’s scenario when customers are getting pitched about similar products from every direction throughout the day. According to the Search Engine Journal, brand-building stories have become an essential element of advertising and marketing companies across the globe.
The stories not only give the audience a break from regular advertising but also keep them wired to the product emotionally. A good story must include people or incidents that your audience can connect with.
The stories most admired by people are those in which they see themselves as heroes. As every hero faces challenges your product can serve as a guide/ mentor/ helping hand to overcome the challenges. Finally, after facing all the obstacles the hero wins.
The most important aspect here is consistency. Even when you have nothing new, you can simply repost your earlier content. The key here is to make your audience feel your presence.
Share the positive comments from your Twitter or Instagram or Facebook handles on the landing page of your website. This increases your credibility by making you appear genuine and trustworthy to the new customers.
7. Use Psychological Triggers
Most marketers know about the psychological boosters that entice your visitors to take prompt action. These are like the magic tricks that multiply conversion rate like wonders.
All you need to do is to get into the mind of your audience. Here we have listed a few smart ways to do this.
Include privacy statements and money-back guarantees on your landing page. These work as click or action triggers for your audience.
Strengthen the desire of your audience by creating scarcity. No matter how old you have grown, every time you read “offer valid for a limited period” or “only a few left in stock” or “order within one hour to avail extra benefits”, it becomes really difficult to not buy that product. Scarcity persuades your audience to take quick action.
Build trust through risk reversals. Taking a risk with money is the last thing your audience wants to do. Ensure them their money is going to the right place by including money-back guarantees and easy return or replacement policies on your landing page.
8. Present the Information in an Organized Way
Providing information is great but, overloading it can do more harm than expected. No one is going to explore your entire website for a small piece of information, especially when they have tons of other options available. Keep the information handy for your audience by organizing it wisely.
In fact, there are ways to make your audience crave more information. “Bucket Brigade” the term given by Brian Dean refers to words that are compulsive for your audience to keep reading. The words or phrases like “listen!!” or “see” or “you have to agree when I say”. Try using these on your landing page to make it more striking.
At the same time, it is important to avoid fancy language. Your aim is to make the information reach your audience and not to display your language skills. Keep it simple and avoid using technical language as much as possible.
9. Use Relevant Images
Giving visual effects to your landing page by including relevant images can really increase your conversion rate.
Science says that the human brain processes visuals 60,000X faster than written information. Almost 90% of the information transmitted to our brains is visual. Moreover, images are easy to share and get more engagement. They convey ideas quickly and clearly.
Companies using infographics and detailed images claim that including visual content has increased their conversion rate by as much as 86%.
10. Add Videos for Better Communication
According to Eye view, digital adding a relevant video to your landing page can increase your conversion rate by as much as 80%. You can also tell your brand stories using videos for better connection.
Just like pictures videos help build a connection with your audience more quickly. It is often seen that people tend to avoid one page of reading but easily indulge in watching a 5-minute video. This makes communication rather effective and easy.
11. Use Words That Convert Better
The sad truth is no matter how efficiently you write your copy no one is going to read more than 20% of it. So, this 20% actually decides whether or not your audience will engage with you.
For better results, you have to be wise in your choice of words. Believe it or not, some words sell more than others. That is why they are known as power words. Try using such words while writing your copy.
A few examples of such words are: “you” directly referring to your viewers while talking about their problems is an excellent way to build a connection with them. You can also use words like “because”. This way you are giving your audience the reason to do what you are persuading them to do.
12. Show Gratitude
Say thanks to your customers by showing some extra love through gifts coupons, vouchers, or maybe cashback. Doesn’t matter how small the gift is, people are always delighted to receive it.
This is also one of the psychological tricks. Here, you persuade your audience to buy more by bribing them with some extra items.
You might also fix a time frame for the visitors to avail of these gifts. For example, “50 % discount for first 5 customers” or “Avail your bonuses by applying within an hour”.
13. Write Clear Call to Action
A good copy is all about persuading your readers to take action. So, no compromise on this. Do not shy away from telling your audience what you expect them to do. Use loud, clear, and compulsive language to write the “call of action”.
You can use words such as “Do it now”, “What are you waiting for”, “Your happiness awaits this click”, or “transform your life here”. You can choose the language suitable for your product.
Do not confuse your audience by giving them several tasks. The call of action should be one single objective. The action phrases used on your call to action button have a serious impact on your conversion rates.
14. Overcome Objections
Your viewers might be just a click away from the “call to action button” but, may change their minds due to a small doubt at this point. To avoid this from happening, you must take measures to overcome any doubt that they might get in their minds.
How to do it? Let us give you some quick hacks:
Include screenshots of comments from satisfied customers. The happy customer faces can convince more potential customers.
Reassure your buyers about the authenticity of your product by writing the firm guarantee clauses.
Earn their trust by displaying your business certificates and licenses.
Again remind them about the limited availability of your product to keep them engaged.
Write your easy return and replacement policies in bold. This will help the viewers trust you with their money.
15. Avoid useless content:
The customers only invest their time at places that appear promising. Therefore, it is extremely crucial that you provide valuable content to your audience.
Resist using useless words that add no extra value to your content. Try to write a copy that is crisp and clear. You have to feed information to your audience’s mind without forcing it. Don’t make them work for it, they will not like it.
After you are done writing your copy, spend time cutting off any irrelevant information or even extra words or sentences.
It’s no rocket science. Just with small changes in your copy, you can considerably increase your conversion rate. Completely understanding your audience by walking in their shoes is the key to successful copywriting. Satisfy the desires of your customers by giving them what they desire.
In this blog, we have provided you with 15 copywriting secrets that have proven to work wonders with several businesses. We are pretty sure you will choose the best ones for you and use them in your next blog.
FAQs
How can copywriting increase sales?
Copywriting can persuade your customers to buy your product and will make you stand out among your competitors.
What is copywriting for conversion?
Conversion for copywriting is a technique where the goal of writing is to convert a customer or persuade them to purchase something.
How do you increase the conversion rate?
Write attractive headlines, leverage social media, use words that will convert better, understand your audience and use the AIDA model to increase conversion rates.
Social Media has truly been a boon for people over the years. One of the best forms of social media platforms is LinkedIn where professionals can build connections for their careers. Growing the followers for your LinkedIn Page is one of the most valuable marketing objectives for anyone professional. Increasing LinkedIn followers can lead to greater organic reach and stronger audience insights. It is essential to step into building the community on LinkedIn. Well, you don’t need to worry anymore because we will give you some secret insights to quickly increase connections for your LinkedIn and followers for other social network profiles.
Well, many of you have seen several profiles on various social media platforms like LinkedIn, Facebook, Instagram, and others, with followers ranging from 10k to 60k on their profiles. Even you wish to get as many followers as you can and be the popular bird of social media. So, let’s know a few amazing strategies to boost your social media presence and get LinkedIn followers free.
Following groups in which you are interested to help you to gain more insights and different perceptions with varied ways of getting information that may be useful to you in some way. This not only helps you to gain deep knowledge and develop your skill in whichever field you are interested in but also helps you grow the network.
Communicating actively in the group showcases your personality and increases your profile search this helps you to get followers for your LinkedIn and social media profiles. Add yourself to some high ranking groups which have a great number of active followers.
Use SEO Technique
Use some SEO tricks to make your profile stand out from the other profiles. You can use the Off-Page and the On-Page SEO tactics, or both together to get more hick on your page. Like, use special keywords to get easy visibility and attach your profile with high-rank links to get more audiences. Although, you can even do keyword research and can write articles on the keywords which are popular.
Moreover, writing articles through LinkedIn gives you a chance to reach a large audience. Using compelling and call to action headlines boost the clickability of your articles. A golden rule only publishes a quality article so that once a user reads your article do come back to read another article.
Account Setting
Make your account look professional or geeky. Use a background which is directly associated with your desired niche. Although, on LinkedIn, you can use different templates and colour schemes to make your profile look stunning and user-friendly.
Moreover, use lots of innovative images and gigs to intensify the looks of your profile. Comparatively, using a customized URL for your profile makes you stand out from the crowd. It also gives you a personal identity which leaves a lasting impression on the viewers who will visit your profile.
Precise Connections
Connecting with the right people who have the same passion and interest as you have, enhances the chances of getting a good opportunity. Although, it also improves the number of followers who are interested to connect with you. Furthermore, this will help in networking your brand and getting sales leads. Likewise, LinkedIn can be a good source of earning income and an emerging platform for your product promotion.
Additionally, getting the right amount of followers on LinkedIn could create a strong source of revenue. Joining relevant groups that support your cause and connect you with several other people like you would be beneficial. For example, if you are an emerging writer then follow other writing groups to amplify your knowledge. In addition to that, it also elevates the number of endorsements for your skills added to your LinkedIn profile.
Customize Your Feed
Customize your feed and follow the right people who help in link building. Although, replying to the comments left by other members and keeping them engaged in your services makes them feel like you can relate to them. However, publishing relevant content on the regular basis is a great idea as mentioned above.
It attracts the audience to your profile as you provide them with useful and articulate information for the ecosystem’s growth. We always put great emphasis on publishing content because once your articles start ranking on Google then you will get a lot of traffic from Google.
Share Interesting Contents
Leverage others’ content and share it on your LinkedIn profile with your take on it. Likewise, if you find something interesting on the web then don’t hesitate to share it with your followers. However, adding interesting captions to it make it appealing to your followers and compels them to leave their thoughts. It also makes them active users to bring in more inputs and unique insights of their own.
Moreover, you can create a SlideShare Account to attract more followers. SlideShare accounts leverage the ability to add content in a more engaging way which adds a great initiative in giving out information. Create a LinkedIn company page and promote your business with it. Make a full impressive company profile on LinkedIn to spread the viral news about the niche in which you are particular.
Post Content Regularly
After gaining followers, what mistake many make is they don’t post content on a regular basis. This might result in losing your followers. Hence, keeping a steady flow of fresh content on your LinkedIn Page will give it more visibility on member feeds as well as make it more appealing to potential followers. If you are short on ideas, you can also get the help of LinkedIn’s Content Suggestions feature.
The benefit of posting regularly is that pages that post at least weekly see a double lift in engagement, which in turn leads to greater organic reach. You can’t just post one article in a week or send connection requests once in a blue moon and expect things to happen on their own. You need to develop a proper strategy and you need to be consistent.
Conclusion
Well, these are a few easy steps that will surely help you to increase LinkedIn followers and some more new followers for your social media account. However, we would again emphasise creating good and informative content for your page. This would be fruitful if you are looking for long-term followers who would collaborate with you in the near future.
FAQs
How to get more followers on LinkedIn?
Steps to get free LinkedIn followers:
Follow Groups
SEO Technique
Account Setting
Precise Connections
Feed
Share
Post Content Regularly
What do followers mean on LinkedIn?
“Followers” are LinkedIn members who are following you and your published posts. Click “followers.” LinkedIncould provide a list of your followers and for some that would be helpful, however, LinkedIn goes a bit deeper than just a list of names.
How often should I post on LinkedIn?
3 times a week: LinkedIn itself recommends posting every business day on the platform.
If you seek some earning in selling unutilised clothes, then Meesho is the right platform, which is largely known for reselling. This online shopping portal helps to sell your unused clothes and accessories at the lowest price. Besides, it also sells women, men and kids clothing, home appliances, electronics, cosmetics etc., to a wide range of online shopping customers.
You can either be a customer or supplier while doing business on Meesho. Being a buyer, the person gets access to purchase a variety of products at an affordable rate. A seller should follow certain steps and conditions to enhance a part of Meesho in rendering services.
In the first place, the seller/supplier should create an account in terms to become a business holder on Meesho and also be accountable to pay 1.8% on the selling product as a commission rate.
Meesho is an e-commerce espouses on other social media, created to acquire items at a low rate as well as revolving around the concept of resale of products, which was inaugurated by Vidit Aatrey and Sanjeev Barnwell in 2015.
Here are the steps you can follow to sell products on Meesho.
If you are ready to start a business or sell your product on Meesho, first thing you should do is to Register on the Meesho Supplier Panel, with the help of GSTIN, PAN card and a bank account which are mandatory while creating an account.
Meesho Seller Registration
Once you have created your account, it will ask you to add your GSTIN. After that fill up your pickup address and bank account details.
Once you have successfully registered as a supplier visit Meesho supplier website and login with your email ID and password.
Step 2. List out the products you want to sell on Meesho
If you are looking for more orders, then create 3-4 catalogues. For instance, if you are selling women’s clothing, men’s clothing, and kids clothing then it would be better if you brewed a catalogue and list out the products according to it. You also have to add product size, weight, price etc. You can also add images of your product.
Once you receive an order you’ll get notification via email & on Meesho supplier panel. You just have to pack the product download the label and paste the label on the packaging. Meesho logistics partner will pickup the package from you and will deliver it straight to the customer.
You will receive the payment in your bank account after 15 days of your order delivery. Furthermore, you can also check the payment details on Meesho supplier Dashboard.
How does Meesho earn money?
Meesho App Logo
You can earn from Meesho by selling or reselling your products using social media. You earn your profit, once the product is delivered, you don’t have to worry about the shipping or returning because that will be taken care of by Meesho itself.
Meesho helps the individual by helping them to facilitate through the platform. Meesho charges a commission for every sale from the sellers. The money is charged from the seller who have signed up and retailed the goods through the platform.
They make money by delivering the product, they do the shipping work for the registered sellers and deliver the product to the consumers. Through these operations, Meesho earns a good sum of profit.
Every person wants to do a business, where they aren’t answerable to others and can function with less pressure. Getting a job or starting your own business is not an easy thing.
To start a business you need a good sum of money, that’s the main issue for many with potential ideas. What if we say that you can start a business with zero investment? Yes right, with zero investment. All you need to have is time and product.
Meesho is a platform that helps people to start their own business, where others can’t question you. You can work from and earn a huge profit by selling or reselling products. And you don’t have to worry about the shipment, as it will be taken care of by Meesho. So Register now and ripen up as a businessman.
FAQ
What is Meesho?
Meesho, is an Indian social e-commerce company, that helps individuals to sell their products. It is India’s first reselling online app.
Is product selling on Meesho profitable?
Meesho does not charge any commission from the supplier, you can sell your products on Meesho and earn profit without paying any commission to Meesho.
What are the products you can sell on Meesho?
There is a wide range of products that you can sell on Meesho. Some popular categories are:
Women Ethnic Wears
Western Wear Clothing for Men and Kidswear
Makeups and skincare products
Jewellery
Home Furnishing Products
Kitchen Appliances
Electronics and House Appliances.
What is the revenue of Meesho?
Meesho earned a revenue from sales worth INR 792.8 Cr in FY21.
How to be a Seller on Meesho?
Here are the steps to being a seller on Meesho:
Step 1. Create an account on Meesho Step 2. List out the products you want to sell on Meesho Step 3. Receive orders Step 4. Start Packaging and Shipping your order Step 5. Receive payment for your orders
Hindustan Unilever Limited (HUL) is a British-Dutch assembling organization headquartered in Mumbai, India. The items of Hindustan Unilever Ltd incorporate nourishments, drinks, cleaning specialists, individual consideration items, water purifiers, and purchaser merchandise. HUL was set up in 1933 as Lever Brothers and following the merger of its constituent gatherings in 1956, HUL was renamed Hindustan Lever Limited. The organization was then renamed in June 2007 as “Hindustan Unilever Limited”.
At the start of 2019, the Hindustan Unilever Limited portfolio had 35 items marked in 20 classifications and utilized 18,000 representatives with offers of Rs. 34,619 crores in 2017-18. In December 2018, HUL reported its procurement of Glaxo Smithkline’s India business for $3.8 billion out of an all value merger manage ratio of 1:4.39.
However, the joining of 3800 representatives of GSK stayed questionable as HUL expressed there was no provision for maintenance of workers in the deal. In January 2019, HUL said that it hopes to finish the merger with Glaxo Smith Kline Consumer Healthcare (GSKCH India) this year.
Hindustan Unilever Limited (HUL) is India’s biggest quick-moving customer merchandise organization. HUL works in seven business sections.
The cleanser segment incorporates cleansers, cleanser bars, cleanser powders, and scourers. Individual items incorporate items in the classifications of oral consideration, healthy skin (barring cleansers), hair care bath powder, and shading beautifiers. Refreshments incorporate tea and espresso.
Nourishments incorporate staples (atta salt and bread) and culinary items (tomato-based items natural product-based items and soups). Frozen yogurts incorporate frozen yogurts and solidified treats. Others incorporate synthetic substances and water business.
HUL’s item portfolio incorporates family unit brands—for example, Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair and Lovely, Pond’s, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, and Bru, Knorr, Kissan, and Kwality Wall’s. HUL is a backup of Unilever, one of the world’s driving providers of food products, home care, personal care, and refreshment items with deals in more than 190 nations and a yearly turnover of $6.08 billion in 2020.
Hindustan Unilever Limited traces its origins to Unilever, a British-Dutch multinational company, which is the parent of HUL. William Hesketh Lever was a popular social reformer and is regarded as one of the main propagators of several significant employee benefits options like benefits of health, savings, and more. Thus, his ideologies largely seeped into Unilver and resulted in developing its strong sense of corporate responsibility and leadership. This culture was invariably passed on to the Hindustan Unilever Limited (HUL).
The British-Dutch company Unilever, which emerged as a result of the merger of the operations of Dutch Margarine Unie and British soapmaker Lever Brothers, when it first came to India, discovered the rich and largely unexplored potential of the Indian market. Soon after, the establishment of Hindustan Vanaspati Mfg. Co. Ltd. followed in 1931, which was succeeded by the foundation of Lever Brothers India Limited (1933) and United Traders Limited (1935). The Indian subcontinent had only been importing FMCG products, branded under Lever Brothers since then, the first of which were spotted as early as 1888. Following this, brands like Lifebuoy stepped in 1895, along with other famous companies like Pears, Lux, and Vim. Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937.
The 3 Unilever companies – Hindustan Vanaspati Manufacturing Company, Lever Brothers India Limited, and United Traders Limited eventually merged together to form HUL in November 1956. HUL offered 10% of its equity to the Indians and soon swooped into the news, being the first foreign subsidiary to do so.
The organization obtained Lipton in 1972, and Lipton Tea (India) Ltd was consolidated in 1977. Brooke Bond joined the Unilever overlap in 1984 through a global obtaining. Lake’s (India) Ltd joined the Unilever overlap through a worldwide securing of Chesebrough Pond’s USA in 1986.
The progression of the Indian economy, which began in 1991, denoted an enunciation in the organization’s development bend. The expulsion of the administrative structure enabled the organization to investigate every item and open-door section with no imperatives on the creation limit. At the same time, deregulation allowed acquisitions and mergers.
The Tata Oil Mills Company (TOMCO) converged with the organization with effect from April 1, 1993. In 1996, Unilever and Lakme Ltd framed a 50:50 joint endeavor, Lakme Unilever Ltd, to advertise Lakme’s market-driven beautifiers and other suitable results. In 1998, Lakme Ltd offered its brands to Unilever and stripped its half stake in the joint venture.
In 1994, the organization and US-based Kimberly Clark Corporation framed a 50:50 joint endeavor—Kimberly-Clark Lever Ltd—which markets Huggies Diapers and Kotex Sanitary Pads. The organization likewise set up a backup in Nepal called Unilever Nepal Limited (UNL). UNL’s production line speaks to the biggest assembling interest in the Himalayan kingdom. In the1992, Brooke Bond gained Kothari General Foods with critical interests in instant coffee.
In 1993, HUL acquired Kissan from the UB Group and the Dollops ice-cream business from Cadbury India. Tea Estates and Doom Dooma, two major organizations of Unilever, were converged with Brooke Bond. At that point, in 1994, Brooke Bond India and Lipton India converged to shape Brooke Bond Lipton India Ltd (BBLIL) to empower more noteworthy concentration and guarantee collaboration in the customary beverages business. BBL converged with Unilever with effect from January 1, 1996.
The internal rebuilding finished with the merger of Pond’s (India) Limited (PIL) with HUL in 1998. The two organizations had huge covers in personal products, specialty chemicals, and export organizations; other than a typical appropriation framework since 1993 for personal products. The two additionally had a typical administration pool and an innovation base.
In January 2000, the administration chose to grant 74% value in Modern Foods to Unilever. This started the divestment of government value in open division endeavors (PSU) to private area accomplices. The organization’s entrance into bread production is a key augmentation of the organization’s wheat business. In 2002, the organization procured the administration’s residual stake in Modern Foods.
Journey Of Hindustan Unilever
In 2002, the organization made its entry into Ayurvedic well-being with its Ayush item range and Ayush therapy centers. In 2003, the organization procured the Cooked Shrimp and Pasteurized Crabmeat business of the Amalgam Group of Companies, an innovator in marine products trades. Additionally, the organization propelled Hindustan Unilever Network Direct to home business. In 2004, the organization launched the ‘Pureit’ water purifier.
In 2005, Lever India Exports, Lipton India Exports Ltd, Merry climate Food Products, Toc Disinfectants Ltd, and International Fisheries Ltd were amalgamated within Unilever. In February 2006, Vasishti Detergents Ltd (VDL) converged with Unilever. In September 2006, Modern Foods Industries (India) Ltd & Modern Foods and Nutrition Industries Ltd were included. In October 2006, Unilever stripped its 51% controlling stake in Unilever India Shared Services Ltd, currently known as Capgemini Business Services Pvt. Ltd., to Cap Gemini SA.
In March 2007, Sangam Direct, a non-store home conveyance retail business managed by Unilever India Exports Ltd (UIEL) and a completely possessed auxiliary, was moved to Wadhavan Foods Retail Pvt Ltd (WFRPL) in a droop deal business. Likewise, Unilever completed the demerger of its operational offices in Shamnagar, Jamnagar, and Janmam and shaped three autonomous organizations —Shamnagar Estates Ltd., Jamnagar Properties Ltd, and Hindustan Kwality Walls Foods Ltd. In June 2007, the organization changed its name from Hindustan Lever Ltd to Hindustan Unilever Limited.
In 2008, the organization reported its coordinated efforts with the Indian Dental Association (IDA) related to World Dental Federation (FDI) through the Pepsodent brand to help improve the oral well-being and cleanliness benchmarks in India. In April 2008, the organization demerged and moved certain immovable properties to Brooke Bond Real Estates Pvt Ltd. In January 2010, the organization introduced its new corporate office.
In April 2010, Unilever affirmed the plan of amalgamation of Bon Ltd, an entirely possessed backup of Hindustan Unilever Limited, with it. The selected date for the previously mentioned plan was 1 April 2009 and the plan was made viable from April 28, 2010. Ensuing to the amalgamation, Bon Ltd stopped being an auxiliary of the company.
During 2010-11, Kissan forayed into a new market fragment in three major classifications. It propelled Kissan Fruit and Soya, a delightful mix of organic product juice and soya milk, which appreciated a separated suggestion in this market. The brand likewise went into the Indian (non-sweet) spreads showcase with the dispatch of Kissan Creamy Spread over key towns. In the bakery division, the organization propelled two new items—Chapi and Cream Rolls. The organization stripped 43.31% stake in Hindustan Field Services Pvt Ltd for Smollan Group (the JV accomplice).
Along these lines, Hindustan Field Services Pvt. Ltd. stopped being a backup organization. Lakme Lever Pvt Ltd, a completely claimed auxiliary of HUL, extended the system of Lakme Beauty Salons in that year with the opening of 11 franchises and oversaw salons alongside 18 franchisees’ salons.
In December 2011, the organization demerged the FMCG sends-out business, including explicit fares related to assembling units of the organization, into its entirely claimed backup Unilever India Exports Ltd (UIEL). The plan wound up successful on January 1, 2012.
Hindustan Unilever Limited- One Team One Dream
In 2012, the organization went into a concurrence with Unilever to showcase Brylcreem in India. During the year under audit, Unilever and elements of Piramal Realty (Ajay Piramal Group) consented to an arrangement for the task of HUL’s leasehold privileges of the land and building named Gulita arranged at Worli Sea Face Mumbai for an exchange estimation of Rs. 452.5 Crore.
On 22 January 2013, the Board of Directors of HUL affirmed a proposition to consent to another arrangement with its parent organization Unilever for the arrangement of innovation exchange imprint permit, trademark registration, and other services on 1 February 2013. This new understanding underlined that the loyalty cost of 1.4% of turnover payable by HUL to Unilever will increment in a staged way to an eminence cost of 3.15% of turnover, no later than the money-related year finishing 31 March 2018.
The expansion in eminence cost in the period from 1 February 2013 to 31 March 2014 is assessed to be 0.5% of turnover and from there on in the scope of 0.3% to 0.7% of turnover in each money related year, paving the way to a complete evaluated sovereignty cost increment of 1.75% of turnover contrasted with existing courses of action no later than the monetary year finishing 31 March 2018.
In 2014, Unilever reported an organization with Internet.org, a Facebook-directed coalition of accomplices to see how web access can be expanded to contact millions of individuals crosswise over India. The organization additionally dispatched Prabhat activity for network improvement in towns around its industrial facilities during the year under survey. Furthermore, the organization also went into association with MTV to embrace its brands during the year under review. In 2015, the organization propelled The Unilever Foundry.
During the year under audit, the organization was perceived as the most inventive advertiser at the Mobile Marketing Association (MMA). The organization additionally resuscitated Ayush with e-dispatch during the year. Besides, it also propelled the ‘Swachh Aadat Swachh Bharat’ program in India during the year under review. On 8 September 2015, HUL reported that it has further consented to bring forth an arrangement for the deal and the transfer of its bread and pastry shop business under the brand Modern to Nimman Foods Private Limited, an investee organization of the Everstone Group, for an undisclosed amount.
HUL is the market chief in Indian buyer items with products in more than 20 purchaser classes (for example, cleansers, tea, cleansers, and shampoos among others). Sixteen of HUL’s brands were included in the ACNielsen Brand Equity rundown of 100 Most Trusted Brands Annual Survey (2014) which was completed by Brand Equity, an enhancement of The Economic Times. There are many brands and products owned by Hindustan Uniliver:
Brands And Products Of Hindustan Unilever Limited (HUL)
Food Products
Annapurna salt and Atta (once known as Kissan Annapurna)
Bru gold
Brooke Bond 3 Roses, Taj Mahal, Taaza and Red Label tea
Kissan squashes, kinds of ketchup, squeezes and sticks
Lipton ice tea
Knorr soups and supper creators and soupy noodles
Kwality Wall’s solidified treat
Modern Bread, prepared to eat chapattis and other pastry shop things (presently offered to Everstone Capital)
Magnum (ice cream)
Homecare Brands
Wheel cleaner
Cif Cream Cleaner
comfort cleansing agents
Domex disinfectant/toilet and bathroom cleaner
Rin detergent products
sunlight cleanser and shading care
Surf Excel cleanser and delicate wash
Vim dishwash
magic – Water Saver
Personal Care Brands
Aviance Beauty Solutions and products
Axe deodorant and aftershave lotion and soap and accessories
Lever Ayush Therapy ayurvedic health care and personal care products and items
International breeze
Brylcreem hair cream, hair gel and hair products
Clear anti-dandruff hair products
Clinic Plus shampoo and oil
Close Up toothpaste
Dove skin cleansing & hair care range: bar, lotions, creams, and antiperspirant deodorants
Hindustan Unilever is an FMCG company that leverages its Direct to Consumer (D2C) business model and has made over 50 billion in revenue, as discovered in 2017. The company has crossed INR 50,000 cr ($6.55 bn) in turnover during FY21, as per the reports on April 2022. HUL is the first pure FMCG brand to hit such a milestone.
The business model of Hindustan Unilever is propelled with the idea of making living sustainable feasible for the masses. With sustainable living, HUL wants to bring about:
Bettering the future of the children
A future full of confidence
A future full of health
A future that is better for the planet
A future that is better for the farming and farmers of India
The beauty and personal care segment of Hindustan Unilever helps the company see the most profit, while the food and refreshments segment is declared as the fastest-growing segment of the company. Home care is another segment of the company among its 3 primary segments.
The Hindustan Unilever company gets its competitive advantage from the global footprint it has and the track record of the company for enhancing value for its consumers around the globe.
Some of the prominent patterns that are noticeable in the business model of HUL are:
Reverse Innovation
Reverse innovation refers to the process of building products for industrial countries and then adapting them to the emerging markets. The technique of reverse innovation is what is truly wielded by HUL, which has been a prominent inspiration for many other big brands. The ‘Knorr Stock Pot’ that the brand came up with is an excellent example of leveraging reverse innovation. This technique was mastered by HUL by taking references from the famous ‘Dense Soup treasure,’ which was the first major example of reverse innovation, launched in China in 2007.
Focussing on the financially weak
In contrast to the other foreign subsidiaries, HUL ideated to focus on the financially weaker sections of the country, which led them to focus on the majority of the Indian people. Citing the discovery of Wheel detergent powder is one of the examples where Hindustan Unilever created products for the majority of the Indian consumers. Wheel had lower oil-to-water ratio, which enabled Indian to wash textiles even in rivers with hands. Wheel was then made available cleverly by the brand in the local corner shops as well as via door-to-door representatives.
Staying keen on the Triple Bottom Line
While most of the companies solely focus on the profit part of the follow the Triple Bottom Line with only a little focus on the other segments, HUL has a new approach where the brand decided aimed for the other segments, thereby caring for people and the planet.
HUL largely focuses on the people, including its consumers and others. For instance, the company changed the name of one of its popular products “Fair and Lovely” to “Glow and Lovely”, following the All Black Lives Matter movement that raged globally. This instantly made HUL a favourite!
Significant Distribution Strategy
The distribution strategy that Hindustan Unilever follows is exemplary! It focuses on hyperlocal markets, retail stores, wholesalers, hypermarkets convenience stores, ecommerce, and more. This hugely helps in the promotion of the HUL products and moving them fast to the consumers!
Business Growth In India
FMCG giant Hindustan Unilever Limited (HUL) announced a 15.98% development in solidified net benefit at Rs 6,060 crore for the monetary year finished March 31, 2019, when contrasted with Rs 5,225 crore in 2018. The net profit that HUL witnessed in FY21 rose by 18% YoY at Rs 7,954 crore.
Business Growth Of Hindustan Unilever
Remarking on the profit, HUL Chairman and Managing Director Sanjiv Mehta stated, “We have conveyed a solid execution for the quarter regardless of some balance in rustic market development. Our attention to fortifying the center and driving business sector advancement has been reliably conveying great outcomes. We have now developed top line and primary concern for the eighth continuous year and our 2019 outcomes were a demonstration of both our technique and execution.”
Growth Of Hindustan Unilever
“Given the large-scale monetary pointers, close term advertise development has directed. Notwithstanding, the medium-term viewpoint remains positive. As an association, we are well-situated to react with speed and nimbleness to address the issues of our shoppers. We stay concentrated on our vital plan of conveying predictable, focused, beneficial, and dependable development,” he included.
“Together with the between time profit of Rs 9 for each offer, the all-out profit for the money-related year closure March 31, 2019, adds up to Rs. 22 for every offer,” the organization said. “Combined income for 2018-19 remained at Rs 39,860 crore, up from Rs 36,622 crore a year sooner,” HUL said in a document to the Bombay Stock Exchange.
Hindustan Unilever’s Volume Growth
HUL’s business in India developed by 12%, driven by 10% volume development in the household advertise. In the January-March quarter, the organization posted 13.84% development in its independent net benefit at Rs 1,538 crore when contrasted with Rs 1,351 crore in a similar quarter a year ago. The offers of the organization remained at Rs 9,809 crore in Q4FY19 from Rs 9,003 crore in Q4FY18, enrolling a development of 8.95%. The working benefit (EBITDA) for the March quarter was up 13% year-on-year at Rs 2,321 crore and the EBITDA edge was up 90 bps.
Challenges Ahead Of Hindustan Unilever
The organization said that the edge improved because of judicious administration of instability in costs (unrefined and money driven) alongside improved blend and working influence.
HUL reported that its Earnings before interest, tax, depreciation and amortisation (EBITDA) stood at Rs 11,324 crore, while the EBITDA margin was reported to be 25% during FY21.
Hindustan Unilever NSE 0.01 % (HUL) may clock 9-10% development in June quarter benefit despite a slight balance in volumes because of value climbs crosswise over classes. IIFL Institutional Equities expects the FMCG major to report a 6% volume development, a slight control from the 7% volume development recorded in the past quarter.
Growth Prediction Of Hindustan Unilever
“Our channel checks give us a feeling that the organization has started value climbs crosswise over classes, (for example, cleansers, espresso), among others. We along these lines gauge a business development of 9%, like the past quarter level. We expect the slight withdrawal in gross edge to be counterbalanced by influence in promotion spending and different costs. In general, EBITDA and PAT are relied upon to develop at 13% and 12%, individually,” IIFL said. IDFC Securities expects HUL to report 10.3% to ascend in benefit at Rs 1,728 crore. It sees deals developing at 8% to Rs 10,250 crore.
“We expect 6% volume development and factor in deals development of 11% in home consideration and 7% in close to home consideration portions. Lower advertisement spends (down 80 bps YoY) and commands over different overheads will help EBITDA edges,” it stated while proposing edge at 24.3% against 23.7% the previous year. Edelweiss sees income, Ebitda, and benefit development at 7.3%, 8.6%, and 7.7% YoY.
Hindustan Unilever’s Performance In Past Years
“We anticipate that HUL’s volume should grow 5% YoY on a high base of 12% YoY development. Q1FY18 was affected by GST dispatch thus the best approach to take a gander at volume development is three years’ normal, which will be 5.6%. Delicate quality in the second 50% of Q4FY19 proceeded for the full quarter in Q1FY20. Provincial development is presently at a similar level as urban development. A mixed value climb of 2.5% has been taken. On EBITDA edge front, we expect 20-30 bps YoY development,” the business said.
FAQs
What is Hindustan Unilever origin?
Hindustan Unilever or Hindustan Unilever Limited (HUL) is an Indian subsidiary of Unilever, which sprung from its Dutch-British roots. HUL is headquartered in Mumbai.
Who is the owner of Hindustan Unilever Limited?
HUL is owned by Unilever, its British multinational parent, headquartered in London.
What is HUL?
HUL is the acronym for Hindustan Unilever Limited.
Who are Hindustan Unilever founders?
Hindustan Unilever founders can be cited as 3 parent companies – Hindustan Vanaspati Mfg. Co. Ltd., Lever Brothers India Limited, and United Traders Limited, which were merged to form HUL.
Credit rating is one of the most crucial factors that determine whether your bank gives you a loan or not. A fair credit rating shows a good history of paying back bank loans on time.
The concept of it has gained a great amount of significance in the past two decades. Since the ideas of investments and loans have become common among the people, it is very important for people, groups, and organizations to maintain a good credit rating.
So, how does a credit rating work? In this article, we’ll know more about credit rating and how it works. We’ll also know why it is important.
Credit rating is the evaluation of a buyer by a credit rating agency. It determines whether they would be able to pay back a loan in time or not. The buyer can be an individual, a company, an NGO, a government, or even a country. Credit rating helps lenders assess the financial risk and lend money.
A loan is a debt that the lender gives. It is more of a contractual promise. The credit rating gives the lender insight into the loan history of the borrower. Moreover, it also determines if they would be able to pay back in time.
What is Credit Score?
There are two types of credit rating:
Investment-grade This assures the lender that the borrower will most likely meet the repayment terms. Hence, the rate of interest is low.
Speculative grade This shows that the investments are risky and thus, the lender charges a higher interest rate.
Every company has its algorithm to provide the rating. When the request for a credit rating is made, the agencies dig up information from various sources like banks and other financial institutions to prepare a report. Based on that, they grade the borrowers according to a scale.
The scale represents the risk the borrowers pose in long-term or mid-term investments. The lenders can then examine the rating and decide whether it is worth lending money to them or not.
Credit risk
Credit rating
Symbol
Lowest
Excellent
AAA
Very Low
Very good
AA
Low
Good
A
Moderate
Average
BBB
High
Low
B
Very high
Poor
C
Default
Default
D
The credit rating agencies generally make use of this scale to show ratings of people or organizations by allotting these grades to them. As shown ‘AAA’ symbol of rating is considered excellent which means the borrower possesses the least risk and is offered a lower rate of interest. The symbols below ‘BBB’ fall under speculative-grade which means the borrower possesses high risk so the lender charges a higher rate of interest. The symbol ‘D’ is the lowest grade of rating which means a person or company is either in default or is soon to be in default on its financial obligation.
Credit Rating Scale
Factors Affecting Credit Rating
Various factors can affect the credit rating of the lender. These are as follows:
Credit rating helps both the lenders and the borrowers with the loan. Here is how:
For lenders:
A credit rating helps the lender make better investment decisions. No one would want to lend to a risky customer. With the credit rating, the lender can analyze their creditworthiness and the risk attached to that investment. Thus, they can make a better decision.
A high credit rating assures the lender that their money is in safe hands and it would be paid back in time with adequate interest.
For borrowers:
With a high credit rating, you look like a low or no-risk customer, and thus it is very easy to get your loan approved.
Here is a list of credit rating agencies in India that can grade you:
Credit Rating Information Services of India Limited (CRISIL)
CRISIL – Credit Rating Agency in India
CRISIL was the first credit rating agency in India established in 1988. The Mumbai-based agency celebrated its 30 years of completion in 2017. Both UTI and ICICI launched CRISIL, the subsidiary of S&P Global, an American company. In 2017, CRISIL got around an 8.9% stake in CARE, a Mumbai-based credit rating agency. Presently, CRISIL is India’s largest credit rating agency.
Credit Analysis and Research Limited (CARE)
Care Ratings – Credit Rating Agency in India
Credit Analysis and Research Limited has been active since 1993. The Mumbai-based agency, CARE, offers services in rating and grading. The rating areas include the financial sector, rating debts, issuer rating, bank loan rating, etc. The rating helps corporates to raise finance for their investors.
Recently, CARE collaborated with four countries, South Africa, Brazil, Portugal, and Malaysia. The new international agency formed is named ARC Rating. Also, CARE has its branches spread over states like Kolkata, Hyderabad, Chennai, Pune, Bengaluru, and many more.
Investment Information and Credit Rating Agency of India Limited (ICRA limited)
ICRA – Credit Rating Agency in India
The Investment Information and Credit Rating Agency of India Limited has been in operation since 1991. Moody corporation with various other financial and commercial banks had founded the agency.
The organization, ICRA handles the offering of well-researched, independent credit ratings for the borrowers. At present, ICRA has four subsidiaries in different countries. The subsidiaries of ICRA are Consulting and Analytics, ICRA Lanka, Data Services and KPO, and ICRA Nepal.
Brickwork Ratings India Pvt Ltd (BWR)
BWR – Credit Rating Agency in India
Brickwork Rating India Pvt Ltd has been in operation since 2007 and Canara bank has elevated it. RBI sanctioned the Bengaluru-based agency to calculate credit ratings in India. Three other enterprises named NSIC, MSME, and NCD have enlisted it. NABARD has authorized BWR for rating NGO and MFI. Moreover, BWR is also responsible for rating real estate investments, tourism, IREDA, MNRE, and many more.
Acuite Ratings & Research Limited
Acuite Ratings & Research Limited – Credit Rating Agency in India
The Mumbai-based credit rating agency named Acuite Rating & Research Limited is in motion science 2005. SEBI (Securities and Exchange Board of India) recognizes this agency. RBI has certified the company as External Credit Assessment Institution (ECAI). Hence, the company offers ratings for bank facilities, debt instruments, bank loans, and many more.
Infomerics Valuation and Rating Private Limited
Infomerics Ratings – Credit Rating Agency in India
Administrative personnel, renowned finance professionals, and former bankers together founded a company. They named it Infomerics Valuation and Rating Private Limited. The company offers a detailed evaluation of banks, corporate companies, NBFC, small and medium units, and many more.
Conclusion
A credit rating agency assesses a firm’s or an individual’s financial background. Moreover, it helps the investors recognize the company’s potential for repaying the debt. Hence, credit rating is an integral process before investing or lending capital. It is a boon for both lenders and borrowers as it keeps the intentions transparent between the participants. It is usually a lengthy process. It takes almost 2 weeks to 1 month to complete the rating process.
FAQ
What is a credit rating?
Credit rating refers to the evaluation of a borrower’s creditworthiness.
Which are the credit rating agencies in India?
CRISIL (Credit Rating Information Services of India Limited) CARE ( Credit Analysis and Research Limited) ICRA Limited (Investment Information and Credit Rating Agency of India Limited) BWR (Brickwork Ratings India Pvt Ltd) Acuite Ratings & Research Limited Infomerics Valuation and Rating Private Limited
What is a good credit rating?
In general, credit scores from 670 to 739 are considered as good.
Which is the most important credit score factor?
Payment History is the most important credit score factor as it accounts for 35% of the FICO score.
In the time we are living in, people are focusing and quite conscious about their health. They want to stay fit and healthy throughout their life. Naturally, the fitness sector has shown tremendous growth over few years. Personal trainers business are a kind of new business in the fitness sector. Personal trainers work with an individual to help facilitate diet and fitness goals.
Personal trainers help a variety of individuals to achieve diverse goals regarding their health. The market for fitness training is large and includes all ages, body types, and goals. Increased awareness of the importance of fitness has made the industry stable. This profession gives you the chance to connect with people on a personable basis and help change their lives for the better.
Starting any sort of small business is difficult. It takes dedication, hard work, and determination. In this article, we will talk about how to build, grow, expand, and market your personal training business. So, let’s get started.
A personal trainer is not an athletic trainer. A personal trainer can work with people of any age in strength conditioning, cardiovascular exercise, the physiology of muscles which includes stretching, motivation, and finally physical fitness.
The skills needed to become a personal trainer are spread across several areas like great people skills, self-management abilities, drive, a strong work ethic, and good health. The job of a personal trainer is to work directly with people, sometimes one on one and sometimes as a group to increase fitness in various ways.
Most prospective employers for a professional personal trainer want to know you are “certified” and hold a certificate from an accredited program.
You should also have a basic understanding of the structure of the human body and especially the bones and muscles, the effects of exercise, nutritional basics, safety, and some of the science behind what you will be doing.
Before you decide on where you want to get your certification or training, you need to examine your vision and goals.
Characteristics of a Good Trainer
Personal trainers need to have a multitude of skills. Just some of the basic characteristics that they has to be:
Analytical
Motivational
Nurturing
Organized
Patient
Persistent
What Kind of Training Do You Want to Do?
You might think that personal training is quite a straightforward thing, but there are a lot of options to choose from. The first and most important decision you will have to make is what kind of training you want to do. It can be broken down into different methods, such as:
Fitness Instruction – Teaching fitness classes is a high intensity and in-demand skill that it almost always pays to know. Fitness instruction can take on all sorts of disciplines.
Working In Business Offices – It is a slightly rarer form, some personal trainers work in busy office buildings, giving the people who work access to fitness training as a perk of the job.
One On One Training – One on one training is what most people think of when they hear ‘personal trainer’. Here, you build up many clients with who you work with one on one for a set amount of time each week.
Hotel or Spa Training – Many hotels and spas will often hire personal trainers as a way of expanding their offering to clients.
Now, you will need to decide how you want to work and plan your business according to that. Personal trainers are always in high demand, so there are many options open to you. If you don’t want to be employed directly by a gym or club then you have two main options – one is either you can set up your own or buy a franchise. Both of these options work well for different people, and there is a lot of growth and success in each of these.
Sole Proprietorship
If you want complete ownership of every single thing of your business, from the name to what areas you operate in, you are much better at forming your business from scratch. You will be able to choose what direction you take the business in. You will also be responsible for sorting out your insurance and other activities. Remember, if you choose this option, you will need to register your business as a sole trader or a limited company.
Franchise
The other option is to buy an existing business in the form of a franchise. Instead of starting from the beginning on your own, you buy a franchise of an existing personal training businesses. However, it’s often not the cheapest. Unlike running your own business, where you get to choose where your money is spent and how much.
Market Research
Once you have conducted your market research, that data will help you how to plan your business strategy around the services you offer.
By using your existing network via your email list or your social media channels you have access to many audiences. If you need a broader audience for your survey, you could ask a specific demographic to share your survey.
In your planning for your personal trainer business, you need to be confident that you are putting your efforts into the right things. By doing this you can improve the quality of your business decisions.
Using online surveys determine what your clients want to learn more about and get more support. With this, you can make sure that you are giving them what they want.
Facebook, Instagram, and Twitter all have options to post polls. Posting similar surveys across each platform can give you a good idea of how to plan further processes.
At some point in set-up, you’re going to need to spend some money. A personal trainer who will be seeing most of their clients either at their own home or in an outdoor environment might need:
Dumbbell and weight sets
Sandbags
Boxing equipment
Kettlebells
Bodyweight leverage training systems
Steps
Stability ball
Balance trainers
Battle ropes
Weight machines
Flooring (you will need to invest in proper flooring for both stability)
Gym clothes
Marketing of Personal Training
Industry Blogs – A great way to showcase your expertise in health and fitness is by writing for reputable topics. Make a list of various websites and magazines in the industry and reach to them in charge of content.
Build an Email List – In the marketing world, there’s a saying, “the money is in the list.” As a personal trainer, building your email list can end up being your number. And send frequent emails.
Engage with Clients on Social Media – Whether it’s on Facebook, Instagram, Twitter, or LinkedIn, starting (and continuing) the conversation with people who interact with you on social media is crucial.
Apply to Every Personal Training Directory – A simple Google search and you’ll find that there are tons of personal training directory listings to help you get more exposure and allow your services to be seen by more people.
Brand Your Personal Training – Branding your specific exercise strategy is a great way to separate yourself from the hundreds of other personal trainers competing for clients.
Payment Methods
The range of payment options you have for fitness services and online personal training. The best solution always will be a compromise between what your clients trust the most and what works best for your business management strategy.
Cheques
Cash
Bank transfer
Recurring Payments
Card Payment
Online Payments( Paytm, PhonePe, Google Pay, Amazon Pay)
Conclusion
Starting a business as a personal trainer is quite a good option and there are many people who are opting for it. The main reason for its popularity is because this business has Flexible Hours, satisfaction, low overheads and a lot of options. One needs to be very careful and follow all the steps carefully. With time, the fitness sector will get more popular and the personal training industry will experience growth.
FAQs
What is a personal trainer do?
Personal trainers help a variety of individuals to achieve diverse goals regarding their health. The market for fitness training is large and includes all ages, body types, and goals.
Are personal trainers rich?
A Personals trainer average income in a year is $34000.
What is the size of the fitness industry?
The market size of global fitness industry is $87 billion.
Meghashree Das
