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Tag: 📖 Learning

  • Understanding the 7P of Marketing Mix

    Marketing is the elixir of a business, if done properly it can take your business to the top of the world and make it invincible. It is the most important step of a business. Without marketing, the survival of your business and the accomplishment of the dream of your entrepreneurship is not possible. Therefore, before emerging into the path of business, you need to be aware of marketing and its strategies

    Once anyone developed the marketing strategy there is a “7P formula” to evaluate and grow the business. The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. Staying ahead of the digital marketing game can be tough, especially in the world of more competition and many trends and tactics. As products, markets, customers, and needs change rapidly, you must continually revisit these seven Ps to make sure that you are on track so that you achieve the maximum results possible in today’s marketplace.

    The marketing professionals who shape and implement a marketing strategy contribute directly to the economic growth of the nation. Marketing focuses on the most fundamental requirements of companies to identify customers, and research their needs and preferences. In this article, we will discuss the 7P of marketing, so let’s get started.

    Product
    Price
    Place
    Promotion
    People
    Process
    Physical

    Product

    The product is the goods or services that the customer buys. When you market your product you need to think about the key features and benefits that the customers want or need. Ask yourself critical questions like “Is your current product or service, or a mix of products and services, appropriate and suitable for the market and the customers of today? Is the product or service you’re offering enough for your customers?”

    The perfect product must be given value to the customers and also make a good impression. Some points you must keep in mind while deciding what product you should offer are below:

    • Quality
    • Image
    • Brand
    • Features
    • Variants
    • Mix
    • Support
    • Customer service
    • Use occasion
    • Availability
    • Warranties

    Price

    It tells how much the customer pays for the product. This refers to the pricing strategy for your products and services and how it will affect the customers. Your pricing should be in such a way that it brings profit to your business. It is the only element in the marketing that generates revenue others represent the cost. Develop the habit of continually examining and reexamining the prices of the products and services you sell to make sure they’re still appropriate to the realities of the current market and its trends. Many companies have found that the profitability of certain services and products doesn’t justify the amount of effort and resources that go into producing them.

    Pricing positions you in the marketplace. The more you charge, the value or quality your customers will expect for their money. Some points you must be kept in mind are below:

    • Positioning
    • List
    • Discounts
    • Credit
    • Payment methods
    • Free or value-added elements

    Place

    The place is all about how the product is distributed to the customer. The place where the customers buy a product, and the means of distributing your product to the right place will be appropriate and convenient. The product must be in right place at the right time in the right quantity. Customer surveys have shown that delivery performance is one of the most important criteria for the supplier. Sometimes change in place increases the sale from the previous place.

    The place also means the display of your products in customer groups it may be in varieties ways like High Street, Mail Order, or the more current option via e-commerce or an online shop. Some points you must be kept in mind are below:

    • Trade channels
    • Sales support
    • Channels numbers
    • Segmented channels
    Market Segments for Method Products
    Market Segments for Method Products

    Promotion

    Promotion talks about how the customer is found and can be persuaded to buy the product. Promotion is the way of communicating what it does and what it offers to the customers. It includes activities such as branding, advertising, PR, corporate identity, sales management, special offers, and exhibitions. Promotion must gain attention, be appealing, and tell a consistent message above all to give the customer a reason to choose your product.

    Promotion does not just mean communicating with customers. It is just as important to ensure your internal stakeholders are aware of the value and attributes of your products. Some of the elements of promotion are:

    • Marketing communications
    • Personal promotion
    • Sales promotion
    • PR
    • Branding
    • Direct marketing

    People

    This P of marketing says that the people who make contact with customers in delivering the product. The reputation of your brand rests in people’s hands. When you give excellent customer service you create a positive experience for your customers, and in doing so market your brand to them. Having the right people is essential because they are as much a part of your business offering as the products/services you are offering. Develop the habit of thinking in terms of the people inside and outside of your business who are responsible for every element of sales, marketing strategies, and activities.

    To be successful in business you must develop the habit of thinking I term exactly who is going to perform each task and responsibility. Some points you must be kept in mind are below:

    • Individuals on marketing activities
    • Individuals on customer contact
    • Recruitment
    • Culture/Image
    • Training and skills
    • Remuneration

    Process

    It tells the systems and processes that deliver a product to a customer. The process of giving service and the nature of those who deliver are crucial to customer satisfaction. Having a good process ensures two things:

    Small improvements in the processing or external appearance of your product or service can often lead to completely different reactions from your customers. Customers are not interested in how your business runs only matters is that the system works. Process in one of the ‘P’ which is frequently overlooked. Many customers will give up, go elsewhere and tell their friends not to use this company due to the poor processes provided by the company.

    This part of the process is the first expression of a company that many customers have. As a consequence, this ‘P’ could be a great source of competitive advantage if used wisely. Some points you must be kept in mind about the process are:

    • Customer focus
    • Business-led
    • IT-supported
    • Design features
    • Research and development

    Physical

    The last ‘P’ tells the elements of the physical environment the customer experiences. A service cannot be experienced before it is delivered. Physical evidence refers to everything your customers see when interacting with your business. This includes:

    • The physical environment where you provide the product or service.
    • The layout or interior design.
    • Your packaging.
    • Your branding.

    Almost all services include some physical elements even if the bulk of the customer is paying for them is intangible. The physical evidence demonstrated by an organization must confirm the assumptions of the customer. Restaurants are known to be 3 stars, 4 stars, and 5 stars. All such differentiation, and the target customer that accompanies such differentiation, is because of the use of physical evidence in marketing. Some points you must be kept in mind are below:

    Conclusion

    Once you implement all the 7P  in your business, it is ready to rock. Marketing helps people educate about a business’s products, services and the business overall. If a business aspires to be successful then it must implement all the 7P step by step, without missing one. These 7P are the reason for proper marketing of several popular brands.

    FAQs

    What are the 7P marketing mix?

    The seven P of the marketing mix are:

    • Product
    • Price
    • Promotion
    • Place
    • Packaging
    • Positioning
    • People

    What is marketing mix?

    A marketing mix consists of all the various areas of a marketing plan.

    What are the 4Ps of Marketing?

    The 4Ps of marketing mix are:

    • Product
    • Price
    • Place
    • Promotion

  • Top 10 Business Ideas for Teachers in 2022

    The teachers are the ones who inspire our future innovators and leaders. Every day teachers nurture the young minds that will one day transform the world we live in. Teachers are the lifeline to success and teach students about possibilities and about how they can work their potential to achieve greatness. Teaching itself is a great profession but a teacher can also be an entrepreneur. There are several profitable business ideas for teachers to start from home. The art of teaching happens from both hearts and heads.

    Teaching has reshaped itself over the years, so imagine what the field will be like 5, 10, or 20 years from now. Information, the technology that connects us to it, and the rise of social media have all contributed to this change and it is just the beginning.

    So starting a teaching business will be very effective but you need two things one is how much you discipline and how you are consistent. In this article, we will discuss the most profitable business ideas for teachers. So let’s get right into them.

    Global Education Market
    Global Education Market

    Private Tutoring
    Resume Writing
    Educational Video Creator
    Online Tutoring
    Proofreader and Editor
    Transcriber
    Researcher
    EdTech Business
    Spoken English Classes
    Writing Books

    Private Tutoring

    Plenty of stress is laid on children to pass their examinations with good results. This increases the demand for tutors who can assist students with their studies outside the classroom. Also, competition is increasing in every field. To gain extra help in this competitive world is always more demanding. Establishing a tutoring business is an excellent source for teachers to earn extra money. You need to create one business plan like any other business. Nowadays tutoring goes beyond academics. This means that you can also teach the skills in music, dance, or art and convert this into an asset for your business.

    The following points you have to consider before starting this:

    • Determine the services you will offer.
    • Set your prices.
    • Advertise your home tutoring services.
    • Operate and improve your service.

    Resume Writing

    Resumes are an important tool to get you a job anywhere. Not everyone is aware of how to make an effective resume that makes it relevant to the job recruiters. If you know the process of formatting and writing resumes to make the best impact. You can help many job seekers who are worried about how to make a good impactful resume and update the resume to meet the industry standards.

    Try to provide the resumes with quality and always stay updated with the changing industry standards. If you have the specific requirements to deliver the completed resume to your clients, it is a good business option for you.

    Educational Video Creator

    An educational video is any video that demonstrates a process, transfers knowledge, explains a concept, or shows someone how to do something. These are the videos that focus on teaching a single, narrow topic. Tutorial videos are the go-to instructional method for teaching processes providing step-by-step instructions. Nowadays many prefer to get information online.

    You can use video creation tools and software and tools available in the market to be creative. Ensure that video quality is good, and that the content offered is also insightfully. It is advised that you begin with a specific topic or set of topics, for your videos to start drawing people’s attention to your channel before you go all out.

    Online Tutoring

    Online tutoring has gained significant popularity among students and their parents. Online tutoring is a proven effective method to enhance the skills and competency level of students beyond normal study patterns. It is an excellent technique to lift educational standards. The other aspect of the tutoring business is flexibility. Analyzing the educational requirements is essential for developing your tutoring business model. Generally, online tutors are professional teachers and subject-area experts.

    Proofreader and Editor

    Proofreading can help you improve the readability and quality of your documents. It is important to ensure that your writing is error-free and professional. Proofreading is often confounded with editing. Editing involves revisions of the document, often with major changes, to ensure alignment with goals, the accuracy of the information, or modification of tone.

    Some Proofreading Techniques:

    • Step away, then focus.
    • Read aloud.
    • Remove excess words.
    • Explain or remove jargon.
    • check sentence structure.
    • Review flow and sequencing.

    Transcriber

    Becoming a transcriptionist is a very straightforward way for people to make money from home. The process of converting live audio or its recording into text or document format is done by a transcriptionist. Transcriptionist is a work from home profession with plenty of benefits and opportunities. You can start as a home-based transcriptionist, or be an independent contractor.

    Researcher

    Many companies hire external researchers to do market research on their behalf of them. If you have good research ability, it could be a profitable opportunity for you to start a business in the field and make money from it. You can teach the following aspects of researching:

    • Qualitative Research
    • Quantitative Research
    • Primary Research
    • Secondary Research

    EdTech Business

    Classroom learning is no longer relegated to the chalkboard. With limited resources and time-based pressures, it’s increasingly difficult for teachers to ensure 100 per cent student comprehension. EdTech startups provide students with a future-readiness platform and design-thinking workshops to develop creative confidence.  Kid’s increased engagement with the internet, there is a need for designing online spaces that are safe for young learners.

    Spoken English Classes

    All good jobs need good English communication skills. In this global marketplace, you can reach more customers if you speak English more fluently. If you teach how to speak English fluently and what words and phrases one can use it will be a great way in today’s market. As the demand of speaking in English is growing over the past year, it is good business

    • Focus on high-frequency vocabulary for work.
    • Help students with vocabulary learning.
    • Maximize student speaking time.
    • Provide support for speaking tasks.
    • Practice the work skills your students need.
    • Teach functional language phrases.

    Writing Books

    Teachers often have a knack for writing. Their potential to write in their specific area can help them build a side business for them. If they have the idea ready for their book, they can start with it, and after the completion, they can publish the book in paperback or in E-book format. Money can be earned by selling copies of books.

    Conclusion

    A teacher has a huge responsibility they are devel on their shoulders because they are developing young minds and are creating future leaders and innovators. This profession is considered highly noble for this. We are now living at a time, where everything is possible, so teachers can also embark on the journey of entrepreneurship, above are some of the ideas that they can follow for their new business.

    FAQs

    Can a teacher have a business?

    A teacher can have a business there are various business ideas a teacher can implement to earn money.

    Which business is best for teachers?

    • Private Tutoring
    • Resume Writing
    • Educational Video Creator
    • Online Tutoring
    • Proofreader and Editor
    • Transcriber
    • Researcher
    • EdTech Business
    • Spoken English classes

    What is some best side business?

    Some of the best side businesses include creative services like writing, editing, web designing, proofreading, graphic designing and illustrating.

  • Top 7 Tips for Becoming a Successful Student Entrepreneur

    The world’s biggest names share more than just a few enviable accomplishments. Be it Mark Zuckerberg, Larry Page, Sergey Brin, or Bill Gates. They all are billionaires who made their fortune in the technology industry, and they all were students when they started their businesses. They are living proof that you don’t need to be a graduate to start your own business.

    In some cases, you don’t even need to complete your graduation especially if you are taking the examples of Bill Gates and Mark Zuckerberg. Some tips for becoming a successful student entrepreneur must be known before you start a business.

    However, before contemplating becoming a successful student entrepreneur you should have a plan. Like any other venture you undertake, planning is a must. In this article, we will talk about some tips that you should follow to become a successful student entrepreneur. So let’s get started.

    Interest Level of Students in Entrepreneurship
    Interest Level of Students in Entrepreneurship

    Pay Attention to the Advice of the Mentor
    Analyse Your Own Abilities and Disabilities
    Find Business Ideas That Suit You
    Test Your Idea
    Research Your Competitors
    Search for a Suitable Mentor
    Use Your Status as a Student for Leverage

    Pay Attention to the Advice of the Mentor

    When still in college pay attention as well as make the most of your time with your educators. While colleges have the duty to connect students to mentors, offer real-life experiences, and send employable graduates into the workforce. Students have the duty of making sure that they get the most out of their college investment as after college these mentors or experts are called consultants and will charge for the same information.

    Analyse Your Own Abilities and Disabilities

    Don’t rely solely on the entrepreneurship classes make your own evaluation regarding your skills knowledge and the goals you want to achieve. Rather than relying primarily on classes or in-house competition, good entrepreneurship programs give leverage to local entrepreneurship communities for an internship, workshops and speaker events. The more you will know about your abilities and disabilities the better you’ll be able to manoeuvre yourself.

    Find Business Ideas That Suit You

    Research the market thoroughly for the business ideas which will suit you best. Your idea doesn’t have to be a million-dollar idea to start with. Let’s say it’s an application that links the customer’s credit card and allows them to get grilled pizza delivered to their hotel rooms or pay for guest accommodation with the click of a button.

    Test Your Idea

    The main mistake that new entrepreneurs make is putting a lot of time and money into ideas that are bound to fail. One of the reasons this happens with entrepreneurs is that they work and exist in isolation once they set up their businesses. Favourably you are still in college, surrounded by smart people whom you could ask for suggestions. If your business idea is fairly inexpensive you can make a rough scaled-down version of it and test it out.

    Research Your Competitors

    Your competitors are your biggest teachers. Look around you, have knowledge of your competitors and also keep an eye on them. You can add features to your product or services that your competitors do not have and make them unique. This way you will get more leverage for your product or service and it is the strategy that is generally used by any competitor’s company.

    Search for a Suitable Mentor

    One of the most important and valuable assets an entrepreneur can have at any given age is a business mentor. A business mentor is a person who has functional knowledge and who is ready to offer advice, guidance, lesson and support to run your business and help speed up your success. Find a mentor who can do all the above things and help you out by providing suggestions at necessary times.

    Use Your Status as a Student for Leverage

    Finally, use your status as a student who is starting something cool to get tons of leverage and publicity. Start out by approaching your local radio station and newspaper, and your own community of students. You can use the internet and social media also in many ways for the promotion of your business. Remember, it is always better to start with your dream instead of sitting idle in fear of its failure.

    Conclusion

    More than 80% of students interested in starting their own businesses do not have the experience or the knowledge to do so. If you think of joining entrepreneurship classes, they teach an orthodox lesson “make it work the first time or it’s not for you”. Contests and classes generate a feeling that the first venture of the students is the one and only chance to prove themselves as an entrepreneur. However, students should learn to plan, apply, fail, and repeat the process again till they get successful.

    FAQs

    What are the entrepreneurship tips for becoming a successful entrepreneur?

    Some of the tips to becoming a successful entrepreneur are:

    • Have a solid business plan.
    • Prepare for financial challenges.
    • Be frugal – remember you’re a start-up.
    • Don’t be afraid to ask for help.
    • Put your faith in a trusted mentor.
    • Marketing on a shoestring budget.
    • Look after number one.
    • Build a team that shares your vision.

    What made entrepreneurs successful?

    Passion, resourcefulness, willingness to improvise, listening to others, and strong determination to succeed are what make an entrepreneur successful.

    What are some business ideas for youngsters in India?

    Some business ideas for youngsters in India:

    • Social Impact Investment Funds.
    • Cheap Home Solar Energy Setup Company.
    • Community Generator/ Energy Supply Control.
    • Internet infrastructure Building Company.
    • India Culture E-Commerce Niche Store.
    • Warehouse/ Inventory Management for E-Commerce.

  • Top 5 Must-Have Equipment for YouTubers

    YouTube truly is one of the greatest inventions for everyone. There is hardly anyone who is not familiar with YouTube. YouTube provides us with entertainment, education, information and so much more. Such is its power that more and more people every day are turning toward it to make YouTube their profession. Now, to be a professional in this field a few key equipment for YouTubers are required

    With the changing technologies, the likes and dislikes of people have also changed. People are investing time, money and attention socially and are being involved throughout the day. The pandemic has played a major role in increasing social media consumption. Being surrounded by social media all around, folks are getting inclined to choose them as their profession.

    YouTube is one of the most consumed social media websites. It was so in 2000 that we would think of YouTube to get the music video of our favourite track. Now, from waking up to going back to bed, YouTube has all the tutorials one needs to follow in their daily routine. Influencers, reviewers, DIY tutors and others are investing lakhs to get the right equipment for YouTubers.

    Let’s dwell deeper and find out about the prime equipment that YouTubers need for their career in the biggest online video-sharing and social media platform.

    How to Get Started on YouTube as a Beginner?

    Camera
    Tripod
    Lighting
    Microphone
    Video Editing Tools

    Forecast of the Number of YouTube Users in India (2017-2025)
    Forecast of the Number of YouTube Users in India (2017-2025)

    Camera

    YouTube is an audio-visual medium where visual appeal is the foremost thing to look upon. So having a decent camera is crucial. The camera is, therefore, the must-have equipment for YouTubers. It will hold your image as you are. People will watch the transparency which will make them believe in you and follow you more. Your expressions and verbal movements should clearly appear in the video. If you are creating a motion video, you need to have decent stabilization to control the shaking. Some cameras that can make a YouTube video better are:

    • Camcorder
    • Webcam
    • Action Camera
    • Mirrorless Camera
    • DSLR

    Though you can do it all during the post-production. But to make things look natural a good-quality camera should be your priority. You can incorporate camcorders as they are durable and do not pinch your pocket much. Also, it will work with a phone camera for regular video. However, if you want to film high-quality videos, then DSLR is a preferable option.

    Tripod

    Tripod is basically a stand that holds and supports your camera at a fixed position while you take the video. It is another way to add manual stabilization if you want to avoid shaky videos. So, it is preferable if you invest in a good tripod keeping in mind that it should carry the weight of your camera without much effort.

    An alternative to the tripod is the gimbal. It majorly works with lightweight cameras, such as GoPro. It works in stabilizing mainly motion videos. It costs almost similar to that of a tripod. So, as per your preference, you can make a selection between the two.

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    Lighting

    To brighten up the world of your viewers, you must incorporate a lighting set-up. Lights help to work if you are working indoors, especially in a studio. It enhances your physical features and highlights the quality of your video as well. Any movement you make becomes very prominent with an artificial lighting set-up. As a major piece of equipment for YouTubers, the type of light you are using is important. If you have enough light coming from the windows or the balcony around, then you might not need an artificial one.

    Some of the lights that can be used while making YouTube videos are:

    • Softbox
    • Umbrella Light
    • Ring Light
    • Camera LED
    • On-Camera Lighting

    The equipment for lights depends on your shot. If you want soft shadows being formed by your lighting set-up, then a softbox can be a great choice. For inducing a controlled lighting set-up, you can use umbrella lights as they are an inexpensive option. For makeup tutorials, which need prominent edges, a ring light is recommended. They can help in eliminating the shadow as they surround the object entirely. The camera LED lights can also be mounted on the top of your camera for mobile phone users. This will aid your video and images that are working in a low-light area.

    Microphone

    Again coming back to the fact that YouTube is an audio-visual channel, you need to work on the audio part as well in order to make your YouTube videos a big success. So, consider the microphone, an important piece of equipment for YouTubers. Having a microphone will help you record your voice that will be playing in the background of your video. If you are playing an animation video, your voice-over is important to have decent functional features.

    There are different microphones that can be used for your YouTube videos and they are:

    • USB Microphones
    • Condenser Microphone
    • Shotgun Microphones
    • Lapel Microphone

    A good microphone does a lot more than just capture your voice. From noise cancellation to picking up signals from a distance, you need to invest in choosing the right ones. You can select from a varied range of USB microphones, which is easy to use and you can also plug and use them on your computer.

    Video Editing Tools

    Popular Video Editing Tools
    Popular Video Editing Tools

    The most important equipment for YouTubers comes with the post-production part. The video editing tools determine the factors of how you are presenting your video in front of the audience. You need to edit, cut and merge the videos, and synchronise with the audio if you are adding it manually. Then there are transitions, colours, fonts, images and other animations to be added. You need to have a thumbnail for your video, which can entirely be done only in post-production. If you want to make it attractive, editing tools are a must.

    Some popular video editing tools that can be used are:

    • Adobe Premiere
    • Wondershare Filmora
    • Openshot
    • Lightworks
    • iMovie

    There are mobile applications too. But it is preferable if you use the software as they are more stable and will make your videos look professional. You can make changes to the images in your video, change layers, and add filters too. Even you can add your brand’s colours to present the video in a more aesthetic way.

    Conclusion

    YouTube indeed is a large community with more than 2 billion logged-in monthly users. Therefore to choose it as a profession, one needs to be well equipped with the trends and competition around. Apart from the content, the presentation is also important, proper types of equipment can definitely make videos good enough. This is why the equipment for YouTubers is an important topic to talk about for this generation as well as in the upcoming ones for YouTubers.

    FAQs

    When was YouTube launched?

    YouTube was launched in 2005 by Jawed Karim, Steve Chen and Chad Hurley.

    What are the types of equipment needed to make a YouTube video?

    The key pieces of equipment that are needed to start as a YouTuber are:

    • Camera
    • Tripod
    • Microphone
    • Lighting
    • Video Editing Tools

    Who is the biggest YouTuber in India?

    Ajay Nagar, also known as CarryMinati is the biggest YouTuber in India.

  • 7 Best Modern Office Design Trends in 2022

    Designing office space is not an easy task. Today the modern workplace is constantly evolving and it is not just about providing the right tools and technology but has become more focused on the employees as well. Old office designs that did not necessarily encourage creativity and did not allow employees to be comfortable are now frowned upon. Companies are becoming increasingly complex in terms of their functions and operations. Modern office design trends are slowly taking over, and keeping employees happy, energized, and more productive.

    With the fast development of technology and the need for wellness-based design. The most important thing about any workplace is office space. A  typical modern workplace is designed with open floor layouts and a casual dress code. In this article, we will talk about what is modern office design and the current modern office designs that are in trend and are becoming favourites. So let’s take a look at them.

    What Is Modern Office Design?
    Flexible Office Spaces
    Natural Light
    Collaborative Furniture
    Sustainable Office Design
    Hanging Horticulture
    Integration of Technology
    Design the Boardroom

    What Is Modern Office Design?

    Modern office design means the structure of a workplace according to the needs of current times and practices. A worker spends almost half of the day in their office. To make it interesting and worthwhile, offices need to look cool and must feel a little homier and not like a jail. This way, the employees will feel comfortable and will be more productive.

    Flexible Office Spaces

    The dynamic spaces trend began to expand by introducing people to the idea of multi-functional workspaces. The distinguishing feature of flexible office space is that it is nonrestrictive. Flexible office spaces allow employees to work in different areas of the office instead of being stuck at their desks or cubicles all day long. These spaces included indoor-outdoor access via garage doors, movable green dividers, television and video equipment, and step-style seating, to name a few.

    Flexible spaces incorporate an entirely new generation of moveable, multi-functional, lightweight, and ergonomic elements designed to fit any space and purpose. This trend is well on its way to becoming the new normal as work environments continue to shift towards more human-centric, collaborative, and active spaces with innovation.

    Natural Light

    We are attracted to nature and natural light. Although it is not extremely necessary or a new office trend, its importance has grown and become almost necessary. Natural light is crucial for our well-being and can make us feel happier and blissful. Evidence shows that happier employees are more energetic, are better problem solvers, and have a tendency to interact better with co-workers.

    Companies must implement this natural resource to maintain optimum productivity, efficiency, and sustainability and make their corporate world nice. Natural light can also improve short-term memory and concentration which is very crucial in a worker’s performance. Natural light helps to become happier and better workers which will boost productivity and overall create a healthy environment.

    Collaborative Furniture

    Teamwork, understanding, compromise, and collaboration are all involved in the workspace, giving team members the tools required to grow further. Agility and flexibility in the workspace are crucial to the ongoing success of an organization. The organization has the flexibility and agility to recognize when change is required and to put that change into action. All begins with collaboration and the ability to discuss, debate, and work together on a solution. Collaborative office furniture provides the facility for achieving this level of communication.

    The modern working environment is governed by several constraints. All parts of the office, especially furniture need to be justified and budgeted. By providing modern, collaborative workplace furniture, business owners are providing workers with a ready-to-use conference area, as well as areas for quick functions.  All successful businesses are growing. This means evolving needs that must be met and expanding workplace infrastructure.

    Sustainable Office Design

    Sustainable design is a new trend, which almost everyone agrees is a good thing. The main goal of this trend is to establish harmony between nature and your daily routine. A well-designed sustainable office can grow with the business and avoid unnecessary and expensive changes that lead to additional waste. Sustainable design is the integration of recycled, sustainably sourced, and green building materials into space.

    Sustainable design best practices not only focus on saving energy and natural resources but also on increasing the well-being of those who work in the spaces adding to their comfort, enhancing their experience, boosting their productivity, and improving the quality of their lives while reducing demand on the environment.

    Here are a few other benefits of a sustainable office:

    • Improved productivity
    • Improved health of the employees
    • Improved job satisfaction
    • Reduced employee turnover ratio

    Hanging Horticulture

    Interior plants offer businesses a simultaneously natural and beautiful addition to their interior while benefiting the overall well-being of employees. Plants are becoming more popular in offices than ever before. Today living green walls and moss walls have become a principle of wellbeing and branding. Numerous scientific studies have proven the positives of having more greenery in your workspace. The benefits of bringing plants into workspaces are well documented. Plants not only bring varying rich shades of green to the workplace, but they also offer the visually-meditative experience that, ultimately, leads to happier and healthier employees that are more productive and balanced.

    The advantages of having green plants in offices are :

    • Help to reduce stress.
    • Help to increase productivity.
    • Help to reduce sickness and absence rates.
    • Make workspaces more attractive to job applicants.
    • Clean the air.
    • Help to reduce noise levels.
    • Boost creativity.

    Integration of Technology

    If businesses want to improve their performance they should start by integrating their various technologies. Technology plays a primary role in modern offices. Everything is now done electronically, and offices need the proper equipment to keep up with technological advancements. With an integrated system, it is easier for people in the company to access relevant data. Technology changes so rapidly that there always seems to be some new technology for business.

    • The biggest benefit of technology integration is the ability to increase the business’s efficiency and productivity.
    • Technology in the workplace is speeding up effects and virtually everyone would agree with that.
    • Technology encourages Innovation and Creativity.
    • Achieve a high level of consistency and uniformity in services and products.
    • Technology in the workplace and efficiency have been taken to a whole new level.

    Design the Boardroom

    A meeting room can leave a strong impression on clients. It can either help them come up with fresh, creative ideas, or it can distract them. You want them to have enough elbow room, as well as space to get up and walk around. Although the boardroom’s role has decreased it still plays an important role to play. They are becoming more flexible and are designed to be multifunctional spaces. This means that the space used for a board can be split into multiple smaller spaces which can be used for other group activities.

    Conclusion

    Your office is your sacred space, it should be designed in a way that can make your employees comfortable and make them feel good. It shouldn’t feel like a jail which can make your employees feel like a prisoner, so by following the current trends to design your office, you can make it cool and a fun place to work.

    FAQs

    What is Office design?

    Office design means all the elements and components’ proper placement that the office needs for decoration and functional processes.

    The current trends to make an office modern are:

    • Flexible Office Spaces
    • Natural Light
    • Collaborative Furniture
    • Sustainable Office Design
    • Hanging Horticulture
    • Integration of Technology
    • Design the Boardroom

    Why do people prefer modern design in their offices?

    People prefer modern design in the office because sometimes traditional design feels boring and can make people feel stressed.

  • 5 Things to Know Before Buying a Pre-made Dropshipping Store

    If you have ever thought of starting an online business, you must have heard about “Dropshipping”. This is one of the most trending businesses across the globe and is growing really fast.

    The main reasons for the dropshipping business model to succeed are: You need not be exclusive about what you want to sell, you don’t need a lot of money for buying products, and you do not need an inventory to stock the products.

    As per a study, the estimated value of the global Dropshipping market which was US $128.6 Billion in 2020 is expected to grow and reach the US $ 476.1 Billion by 2026. Hence, you can imagine the pace at which this market is expanding. However, if this term seems unfamiliar and you are still wondering what are we talking about. Don’t worry! We will explain everything in detail. Keep reading.

    WIDGET: leadform | CAMPAIGN: undefined

    What is Dropshipping?
    What is a Pre-made Dropshipping Store?
    Advantages and Disadvantages of Buying a Pre-made Dropshipping Store
    Things to Know Before Buying a Pre-made Dropshipping Store

    What is Dropshipping?

    Dropshipping is kind of an online retail fulfilment method. Here, you don’t buy or stock products. If you have a basic understanding of marketing and selling products, an online store, and a laptop, you are ready for this business.

    It has opened the doors to eCommerce for people not having big budgets. But, how is it done? Let us explain in steps:

    • First, you prepare a list of products you want to sell online.
    • Next, you find a supplier who sells these products at minimum cost.
    • After this, you set a higher price of your choice for all these items in your online store.
    • When a customer orders this product from your store, they already pay you the retail price.
    • Using this money you directly order this product for your customer, from the seller.
    • You mention the details of the customer in the delivery instructions. Hence, you don’t have to take care of shipping either.
    • Now, the difference between your price and the seller’s price is your profit.

    But, why would anyone buy a product at a higher price instead of buying it from the seller?

    The answer is simple. The Internet is vast. Not everyone has the time and energy to scroll across the web and look for cheaper options. Mostly people prefer to buy from some renowned website or go through the top 3-4 options that appear in the search engine.

    So, all you need to do is focus on the right marketing techniques.

    There are two ways you can get into dropshipping business. If you are well-versed with all the details you can build your own online store from scratch. However, if you are still new to this field you can also buy a pre-made dropshipping store. In this blog, we will focus on pre-made dropshipping stores.

    What is a Pre-made Dropshipping Store?

    Pre-made dropshipping stores are the ones where everything required for the online store such as sellers, products, payment gateways, etc. has already been set up by the store builder.

    If you do not have the time for building a dropshipping store yourself, you can also buy a pre-made one. There are several market places where people buy and sell such stores.

    There are majorly four types of dropshipping stores available in these markets:

    1. Basic pre-made dropshipping store: Here, the store builder has set up all the basic requirements of the store. However, brand identity, name recognition, or customer base, have not been set. These stores are available at the price as low as $50.

    2. Turnkey dropshipping store: The store builder in this case sets up everything and then just hands over the store to the buyer.

    3. Fully-established dropshipping store: These are the pre-made online stores that have been run by the builder for some time already. These stores have a developed clientele, sales, brand identity, etc.

    4. Custom-made dropshipping store: It is the same as the basic pre-made store. However, the buyer can get it customized as per his needs.

    Out of these, you can choose the option that suits you the most and then buy that for you. If you are already into this business and know the ins and outs, we would recommend you to go for a basic pre-made store. They are inexpensive and serve your purpose. However, if you are looking for something with a certain profit-building capacity, fully-established stores, although costly, can be the best option. They have been in the market for some time and hence, can become a source of regular income, with estimated profits.

    Advantages and Disadvantages of Buying a Pre-made Dropshipping Store

    Like any other investment, there are certain advantages and disadvantages associated with buying a pre-made dropshipping store as well. Let’s have a look:

    Advantages of Buying a Pre-made Dropshipping Store

    The advantages of buying a pre-made online store are:

    Lesser Chores: Your burden is reduced by having to build everything from scratch.

    More time for business: If you have your requirements listed, you can easily buy an established store and start your business right away.

    Reduced miscalculations: If you are not yet experienced in the market, buying a pre-made store would help you avoid or at least reduce your miscalculations.

    Additional learning: When you buy a pre-made store, you also get to learn the intricacies of the store builder. This may prepare you to build your next store yourself.

    Disadvantages of Buying a Pre-made Dropshipping store

    Even though it is a great source of business, several disadvantages also accompany a pre-made Dropshipping store. They are:

    Less control: Especially in the case of an established pre-made store, the buyer has lesser control over its development.

    Pre-existing niche: The products on the list have already been decided by the builder. You do not have much liberty to search and choose more products of your choice.

    Foregoing suppliers: The store builder chose the product supplier at the time of setting it. This gives you less control over features such as prices, quality, etc.

    Build-in brand identity: Owing to the already developed store, it has a brand identity that is recognized by the buyers.

    Greater investment: If you try building a dropshipping store yourself it wouldn’t cost you much. However, buying one can be expensive.

    So, when you have understood the basics. Let us understand how to determine the value of a pre-made dropshipping store, or what you should know before buying a Dropshipping store.

    Things to Know Before Buying a Pre-made Dropshipping Store

    If you are a retailer who is thinking of buying a pre-made Dropshipping store, you certainly need to estimate its value before you agree with the price quoted by the seller.

    There are a number of factors used by the sellers to determine the cost of a Dropshipping store such as supplier list, logo, web address & domain, social media accounts, etc. However, the authenticity, accuracy, and profundity of these factors have to be analyzed by the buyer.

    In this section, we will look at the 5 points that you need to verify before you give a thumbs up to the deal.

    Previous Statement:

    The most basic but reliable step will provide you with the most crucial information. Look at the monthly profit and loss statement of the store. Although there is no standardized pricing model, the usual price for buying a store varies from 10 to 30 times the monthly profit of the store. Therefore, as a buyer, you will have to ask for the documentation of the store.

    Examine the documents for expenses, revenue, and profit earned by the store. Also, look for the rate of returns and refunds. This will give you an idea of the quality being served by the associated manufacturers.

    Analyze User Traffic Information:

    Ask the seller to provide you with access to Google Analytics on the website. Here, you must keep in mind that using certain bots and third-party buyers some sellers can inflate user traffic. However, the Audience review function of Google Analytics helps you to recognize such activities. Some of the features that you can look for to identify fake traffic are:

    Extremely high or very low bounce rate: This can serve as a very strong indicator. Look for bounce rates above 90% or below 10% to identify fake traffic.

    Small average duration of sessions: If the average duration of sessions is too low i.e. around 30-50 seconds, it may be fake traffic. For an authentic online store, this duration should be longer as the shoppers browse frequently.

    Low pages per session: On average, an authentic buyer sees at least 2 pages per session. Anything less than this can be a sign of fraud.

    Find the Source of Traffic:

    Use Google analytics and visit the Acquisition Overview to find out the source of traffic turning to this website. This section divides the source of traffic into various categories such as organic search, referral search, affiliate traffic, paid search, etc.

    For an authentic Dropshipping store, the maximum traffic should be derived from organic searches and minimum from paid sources. This also means that the store is appearing higher in Google searches. Also, there are a number of tools available to evaluate the SEO of the store.

    Check their Social media Handles:

    Social media largely dominates our daily lives. For any online business to succeed it must connect with its customers using this powerful tool. Therefore, the number of followers or engagements a brand gets on social media also defines its potential.

    Look for Email Subscribers:

    Email marketing has been recognized as one of the most potent sources to boost conversion rates. An authentic email subscriber list is proof of a profitable store. This is because a long email subscriber list means more leads and ultimately, more opportunities for conversions. You can also ask the seller if they are using any email marketing tools.

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    StartupTalkyDamini Bhandary

    Conclusion

    We wish you all the best for your Dropshipping store and insist that you make a 5 point checklist before you finalize your deal.

    FAQs

    How much does it cost to buy an established dropshipping store?

    A dropshipping store can cost you around 500 to 1000 or more than that, the cost of the store depends on the features and seller.

    Which store is best for dropshipping?

    SaleHoo, Wholesale2b, Modalyst, Doba, and Inventory Source are some of the best stores for dropshipping.

    Is it worth it to buy a dropshipping business?

    You can earn a sizable amount of income from your dropshipping store but only if you’re dedicated to investing your time and money.

  • How to Get Many Likes on Facebook | 10 Ways to Increase Your Likes on Facebook

    With more than 2.93 billion users, Facebook offers a huge potential audience for any kind of business However, with more than 70 million active Facebook business pages on the network, there is also a lot of competition for getting likes. Facebook is the biggest social media platform and it has emerged as one of the best advertising platforms for both B2B and B2C businesses. It has over 1 billion active users every day. As an entrepreneur, this is a golden opportunity for you to market your product or services. Getting a big amount of likes on Facebook is not tough. It becomes a whole easier once you learn how to use this platform in the best way to attract potential clients and boost your business.

    Getting more likes requires you to share truly likeable content and engage in ways that make your brand likeable. It’s about getting more likes by working to create content that has real value for the audience. In this article, we will discuss the ways by which you can get more likes on Facebook.

    Run Facebook Ads
    Invite People to Like Your Page
    Host a Giveaway
    Post-Attention-Grabbing Content
    Add a Facebook Likes Pop-Up
    Try Out Facebook Live
    Partner With an Influencer
    Get Tagged by Other Facebook Pages
    Use Automation Tools
    Engage With Your Community

    Run Facebook Ads

    The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site. This targeting allows you to get super specific about what audience your ad reaches.

    Some of the ways you can target your ads on Facebook:

    • Custom audiences – allows you to target existing customers or leads
    • Location – allows you to target by location
    • Gender – allows you to target by gender
    • Interests – allows you to target by interest
    • Behaviours – allows you to target past behaviour, such as someone visiting your website
    • Connections – allows you to target people who already like your page, or who have connections that do

    There are two types of Facebook ads that marketers can use:

    • Sponsored Posts – Facebook Sponsored posts appear directly in the Facebook newsfeed. Users see the ads when they scroll.
    • The Right-Hand Column Ad – The right-hand column ad appears in the right column of the Facebook feed. These ads are smaller, but they can’t be scrolled past like sponsored posts in the newsfeed. Marketers often use right-hand column ads for retargeting purposes.

    Invite People to Like Your Page

    Inviting personal friends to like your Facebook page is still a great way to start building your business. The first step toward inviting people to like your Facebook business page is to have a Facebook Business page. You need to create a business page on the platform. After creating the page, now you can invite people to like that page.

    Steps on how to invite people to like your page are:

    • Go to the Facebook page.
    • Click on the dots at the top right of the page.
    • Select the ‘Invite Friends’ option.
    • Invite as many friends as you want to like your page.

    Host a Giveaway

    A Facebook giveaway is the easiest way to generate leads and grow your following on social media. A Facebook giveaway is one of the only remaining ways to generate leads on social media – the other being paid advertising. Consistent audience engagement and posting high-value content are important on social media.

    Step-by-step on how to run a giveaway on Facebook for your business:

    • Choose a prize
    • Location – allows you to target by location.
    • Gender – allows you to target by gender.
    • Interests – allows you to target by interest.
    • Behaviours – allows you to target past behaviour, such as someone visiting your website.
    • Connections – allows you to target people who already like your page, or who have connections that do.

    Post-Attention-Grabbing Content

    Attention-grabbing content is imperative if you want to grow your business. It’s way harder than it seems. You have to think of what you want to talk about, to whom you are talking, and how it’s the best way to deliver your message. You will need a lot of time then good writers and editors also a content marketing strategy.

    Some tips on how to write grabbing content:

    • Create Great Headlines
    • Hook them up
    • Make your content solve a problem
    • Make it scannable
    • Understand why it’s important for your business and set goals
    • Create a CTA (call-to-action)
    • Edit and proofread on repeat

    Add a Facebook Likes Pop-Up

    If you want your content shared widely around the web, Facebook is the best place to get big results. One of the best ways to reach potential Facebook fans is on your website. After all, your website visitors have already interested in what you have to offer. There are plenty of options for Facebook popup plugins and other software. If you already have a website, then one of the best ways to reach Facebook users is by creating a ‘Like Us On Facebook’ button or pop-up.

    Try Out Facebook Live

    Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.

    • Tap the camera icon to the left of your search bar.
    • Give Facebook access to your camera and microphone when prompted.
    • Switch to ‘Live’ at the bottom of your camera screen.
    • Choose your privacy and posting settings.
    • Write a compelling description.
    • Tag friends, choose your location or add an activity.
    • Set your camera’s orientation.
    • Add lenses, filters, or writing and drawing to your video.
    • Click the blue ‘Start Live Video’ button to start broadcasting.
    • Interact with viewers and commenters.
    • Click ‘Finish’ to end the broadcast.
    • Post your reply and save the video to your camera roll.

    Partner With an Influencer

    Influencer marketing on Facebook starts with a brand identifying a Facebook user with a medium-to-large (and highly engaged) follower base that overlaps with the brand’s target audience. Once the brand and influencer have reached an agreement, the influencer will create a specified number of Facebook posts about the brand’s product. You’ll need to work with your influencers to tailor a campaign to your goals. The type of content an influencer produces should directly tie into your goals.

    There are two ways you can find influencers on Facebook: manually searching your existing Facebook fan base or tapping into tools that will search the entire platform for you.

    Get Tagged by Other Facebook Pages

    Tagging is a great way to reach more people on Facebook. Getting tagged by bigger Facebook pages can help you get more Facebook followers.  Facebook might occasionally think that posts you’ve tagged another business in are considered ‘branded content’ even if they’re not. Collaborate with them and get your page tagged with their Facebook page.

    Use Automation Tools

    Facebook automation software is designed to automatically handle the tedious maintenance of your brand’s Facebook page more efficiently and effectively than even the best social media coordinator could. You’ll need to consider many factors the number of posts you need to schedule and the number of people who manage your social media accounts.

    Some of the best Facebook Automation Tools are:

    • WoopSocial
    • Facebook’s Integrated Scheduler
    • HootSuite
    • Clincher
    • SocialBu

    Engage With Your Community

    Your community is your audience on Facebook, so you have to keep them engaged with your content. Therefore, some of the tips and strategies that you can follow to engage with your community are:

    • When you post any content focus on quality instead of  quantity
    • Post when your fans are online
    • Upload your videos onto Facebook
    • Go live when you need to share some important information
    • Asking questions is a good way to offer your followers a chance to share their thoughts.
    • Boost your top-performing posts that are proven to engage your audience.
    • Besides boosting your top posts, you can also recycle them
    • Learn from other Facebook Pages and see what has been working for them
    • Testing new types of content keep you at the edge of the latest trends
    • Reply to all their comments
    Total Facebook Users in India

    Conclusion

    Facebook is one of the biggest and most popular social media platforms. Over 2.9 billion people use Facebook. Businesses have started adapting to the digital world and nowadays, to be visible, you have to be on social media plus Facebook is the perfect social media platform to be visible for your business. Likes define how you are able to engage your customers with your posts, so following the above tips, you’ll be able to get many likes on Facebook.

    FAQs

    Is making a Facebook Page good for a business?

    Facebook page can help a business a lot, as there is hardly anyone who doesn’t use Facebook, it will help your business get visible in front of other people.

    Who was the founder of Facebook?

    Mark Zuckerberg is the founder of Facebook.

    How many people use Facebook?

    Over 2.9 billion people use Facebook and worldwide it is the most popular social media platform.

  • 10 Tips To Communicate Effectively With Customers

    As we know, apart from earning a reasonable profit, corporates are obliged to satisfy customers’ needs and demands for timely services, which is another ultimate goal for any business.

    Providing customer services is very important in retaining existing as well as new leads to grow your business, which should be followed before, during, and after the purchase of your products, because in that way they would likely continue doing business with you.

    In simple terms, customer service is a support system offered by a business to its customers to bestow providential experiences. As a result, retaining existing and generating new leads can be easily done through effective customer services.

    For instance, when you are at a physical store, the staff or manager will come along with you till you make it to the billing counter. Yeah, that’s very much likely to customer services, where the staff or employers would leave your side and support you till the end and after the sales.

    Some businesses still lack in generating leads or sales, even though they topped every aspect of marketing strategies, but lack one thing and that is- Customer service.

    You will succeed in excellent communication abilities, only if the customer comes back to you and willing to make another purchase with your business. Customer service should be offered before, during, and after-sales to help customers and businesses form a trusting connection. As the expression goes, “communication is key,” thus it is critical in business to develop your customer network as well as enable potential customers’ trust in your company.

    Communication tips are essential for maintaining a bond. Irrespective of the relation, the bond can break or make depending on the method of communication. The same is applied in the business too. A few of the customer communication tips are explained below.

    1. Learn About Your Customers
    2. Use a Friendly and Positive Tone
    3. Make Your Customer Comfortable
    4. Become an Active Listener
    5. Adopt Chatbot and Tech Tools for Convenient Communications
    6. Avoid Interruptions
    7. Create the Conversation Interesting
    8. Be Patient While Talking to Customers
    9. Become a Problem Solver
    10. Collect Your Customer’s Feedback

    1. Learn About Your Customers

    Before commencing the sales process, the agent or business manager should know the whereabouts of the customers. Customers’ demands and wishes are satisfied by businesses based on their interests. Thereof, you should have a comprehensive list of your potential leads’ information, including their background, account credentials, creditworthiness, and so on.

    2. Use a Friendly and Positive Tone

    As the proverb goes, “politeness costs nothing but gains everything,” so converse in a kind tone and invite the other person to listen to you. Keep the conversation consistent, positive, participatory, and credible so that the listener (consumer) feels comfortable communicating with you.

    3. Make Your Customer Comfortable

    Your customer service is nothing more than a void conversation unless the customer is willing to leave their comfort zone. Start with inquiring about anything that interests them, such as “what is your favourite part of the day?” or “What do you do for a living?” Notably, do not interpret while your consumer is speaking or saying something; instead, let some time and space for the discomfort to subside.

    4. Become an Active Listener

    Listening and paying attention to the customers is one of the most important parts involved in customer service. Listen attentively during conversations to ensure you don’t miss anything they’re interested in.

    Make sure you comprehend everything in the customer’s communication by reading it attentively. Reiterate the problem as you see it now, and provide the consumer with the opportunity to contribute their thoughts. When your employees see that you are listening and engaging with them, they will feel cared for.

    Predicted uses of Chatbots for increasing customer experiences
    Predicted uses of Chatbots for increasing customer experiences

    5. Adopt Chatbot and Tech Tools for Convenient Communications

    One of the leading causes of customer support dissatisfaction is delayed response. Every month, some new technology is introduced to the world that makes it even easier to assist the consumers such as the use of ChatBots.

    Co-browsing and live chat debugging tools might make it much easier for your customers to communicate their issues. It also expedites the resolution. If your customer can simply show you the problem instead of explaining, that makes it easy on both your team and the person who is reaching out.

    6. Avoid Interruptions

    According to McKinsey, a customer’s emotional state influences 70% of their journey. As a result, ensure there are no interruptions in the middle of the talk. Avert bombarding clients with numerous inquiries before enabling them to react.

    Casting massive pre-written saved responses faster than your clients can skim is not a promising impression. When you rely too heavily on your saved responses, you end up ludicrous. AI help needs to write and communicate at the same speed as a human would.

    7. Create the Conversation Interesting

    Ask your customers how they are feeling. If the customer gives you the insights, make sure of listening attentively to them. Insights can provide a general idea of what a customer is looking for currently.

    Sometimes, customer insights can also show the working of the product and its success rate. Always be prepared to ask customers their personal insights in basic communication.

    8. Be Patient While Talking to Customers

    Customers contact you because they are unsure of what they are doing. When clients encounter a technological issue, they may believe they are less skilled than the person who can solve it.

    Even if they are needlessly contentious, be patient with your consumers and endeavour to discern where they are coming from. If it’s the assistance they want, no one likes to be nudged into something. Empower them with all the data they expect, be helpful, and give them authority over their conclusions for improved customer service.

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    9. Become a Problem Solver

    Always speak slowly and deliberately, both you and your employees. This step will help you evade dilemmas and reply to client questions before they originate. Use upbeat language to show that you care about their concerns and are capable and eager to help them solve challenges. Pessimistic words stifle growth and jeopardize customer confidence. Customers should feel like they’re a facet of the expedition relatively more than just another phone call, email, or chat session.

    10. Collect Your Customer’s Feedback

    Take advantage of any chance to collect reviews from your clients during customer support conversations. This information can help you figure out how to best serve them. Using surveys to gain the customer’s feedback is the most trusted and highly used tactic.

    Allow your customers to complete a brief survey after each customer support contact or chat so you can obtain fast feedback on how you’re performing. This information can assist you in improving your tactics and providing better service to your clients.

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    Conclusion

    If you want your business to prosper, you must develop brand wealth with your clients. Customer Service can consider an important triggering factor for customer review and sales. You can try to deliver the best customer service by just being deliberate. We have provided some directions to assist you in constructing it.

    FAQs

    What is meant by customer service?

    Customer service stands for the additional help provided by the company to its customers.

    AI Chatbots that can help in customer service are?

    Some of the most commonly used AI Chatbots in customer service are ChatBot, Clare.AI, NanoRep, Twyla, etc.

    Which tools are best to use for customer service?

    Some of the helpful customer service tools are Messagely, Intercom, Help Scout, Hubspot Servicehub, etc.

  • Staying Clear of Email Blacklisting – Prevention and Cure

    E-mails are one of the most common ways of circulating messages and keeping people in a loop that are utilised by brands across the world. When there is a large number of emails that are circulated from a particular IP address or email ID, chances are high that they get marked as spam and then later will be added to the DNSBL (Domain Name System-based Blackhole List) or RBL  – Real-time Blackhole List.

    Getting your email ID blacklisted can be a severe setback for a brand’s reputation. While email marketing is an extremely successful way of branding, it is important to know where to draw the line to not be marked as spam and later get blacklisted. This article will look at the nitty-gritty of email marketing so as to prevent getting blacklisted. Further, the ways to be out of the blacklist will also be listed.

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    Types of Email Blacklist
    How to Prevent Getting Blacklisted?
    How to Get Off the Blacklist

    Types of Email Blacklist

    Depending on the markers that are used to identify the emails to be blacklisted, there are two categories to identify the spamming source – IP Blacklist and Domain Blacklist.

    IP Blacklist

    Every server has a unique IP address which defines its location on the internet. If your respective email id is marked as spam or is known to send spam emails or is infected by botnets, it is likely that your IP address will be added to the blacklist

    Domain Blacklist

    Domain refers to the larger organisation that the email id is a part of. The domain can be inferred from the mail id itself. If the mails sent from these domains are marked as spam based on their history of mail sending, it is likely that all other mails from the same domain will also get blacklisted.

    How to Prevent Getting Blacklisted?

    Here are a few etiquettes that you need to follow that can ensure that your email does not get blacklisted.

    Keep an Eye on the Content

    What goes in the title and body of your mail constitutes an important part of the decision that gets you blacklisted. Make sure that your title is representative of the content and not misleading.

    Avoid using spam words like “Buy Now” that can unnecessarily get your mail id under the radar. Refrain from using fully capitalised words. It may come off as a way of gaining consumer attention, but it might be identified as a marker for being spam mail.

    A clean HTML structure is also an important aspect to look forward to so as to prevent getting blacklisted. The more you use unnecessary links and images, the more are the chances of getting blacklisted.

    Avoiding Open Relays

    There are numerous free services that allow you to send emails through them without any verification. Using these services can be very risky. Chances are high that your mails might get integrated into the mail behaviour of the spammers who use the same platform. In such situations, without any mistakes from your end, the email id can still get blacklisted. It is always ideal to use services from a reputed service provider.

    Stay Clear From Virus and Spambot Infection

    If a system gets affected by malware, it can take control of the course of events and do things that are bad for the brand reputation and the server. Since this malware does its work inconspicuously, it might take a while to even recognise the kind of activities that have been going on. Hence, it is important to maintain a clean system. Doing regular anti-malware checkups can be a good way to ensure that you have a clean system.

    Maintaining a Clean Mail List

    Sending a large number of emails to a large number of people from a single email id or IP address is one of the most common ways that can get you blacklisted. So as to prevent this from happening, maintaining a healthy, efficient mailing list is very important. Keep your list updated. Remove non-active mails regularly. These emails are not only irresponsive but can also be potential spam traps.

    Be careful to remove invalid emails that can cause freeway and hard bounces. It can lead to poor brand reputation and eventual mail blacklisting. It is also best to avoid purchasing email ids from third parties in bulk.

    Do Not Go For Sudden Surges

    Do not increase the number of people you sent emails to suddenly. It can get you blacklisted. Make sure to take the number steadily and gradually. Having a regular pattern of sending emails is also a good practice to prevent blacklisting.

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    StartupTalkyAbinaya Arangarajan

    How to Get Off the Blacklist?

    With a high number of emails being sent and engaged with, your mail might probably get blacklisted despite all the precautions that you take. You can find out if your email id or IP address got blacklisted or not by looking for the changes in the regular activities in your mail.

    Decreasing delivery rates, an increasing number of dropped mails and bounce rates are usually indicative of blacklisting. You can also check for your domain address and/or IP address in email blacklist directories.

    Getting off the blacklist can be difficult, but it is not impossible. The following are a few ways through which you can get your emails de-listed from the blacklist:

    • In some cases, especially if it’s the first time, chances are high that you might get de-listed after a stipulated time. In such a situation, halt all your mailing activities and resolve the issue that caused the blacklisting. If blacklisting is not a regular occurrence in your mail, you will get de-listed by the respective RBL.
    • In case you are using any email service provider, contact them so as to get your mail delisted
    • Every blacklisting service provides an option to file a delisting request. Make sure you rectify the issue that got you listed before filing a delisting form.

    Conclusion

    There is no end to the process of not getting into the blacklist. The prevention of the same is a never-ending process. If you have a well-defined policy that the mails abide by, it will be easier to maintain a good record and help yourself from not being blacklisted. Adhering to only well-crafted emails and doing regular anti-malware checkups can be a great way of staying clear of the hassle that blacklisting can cause.

    FAQs

    How do I get removed from a blacklist?

    Clean up your email lists regularly, Try not to send spam emails, and get in touch with the IP Blacklist Provider to get your email removed from the blacklist.

    What causes an email address to be blacklisted?

    If a mail has been marked as spam by the user or automatically too many times by a user or users it gets blacklisted.

    How do I check if my email is blacklisted?

    You can check using blacklist lookup websites to check if your email or domain is blacklisted or not.