StartupTalky

Tag: 📖 Learning

  • How to Make Your Keyword Research More Effective?

    The digital world is more competitive than we could ever imagine, nowadays every business is fighting tooth and nail to be on the top and get visible to their customers and potential customers. SEO, also known as Search Engine Optimization helps you in getting visible, proper SEO strategies can take your business to the top.

    Among your SEO strategy, Keyword research should be the very first thing. Before you write content, you need to get a high volume of relevant search terms. This is time-consuming work and also takes a lot of effort. However, it is very important to do it right. Keyword research would work as the foundation of your content development. In this article, we will reveal some secrets to make your keyword research more effective. So, let’s take a look at them.

    What Is Keyword Research?
    Why Is Keyword Research Important?
    Steps to Perform Effective Keyword Research

    What Is Keyword Research?

    Keyword research is the method of searching for keywords which will rank in the search engines. It is about knowing and finding what the customers are searching for and how. This also includes comparing other keywords to find out the best one that makes you more visible in front of customers than others. The more the keyword research is done properly, the more your chances to get visible increase.

    Let’s take an example, if you type “gift ideas” into google, the word “gift ideas” is an example of a keyword.

    Why Is Keyword Research Important?

    The main purpose of keywords in SEO is to come up in search engines. When people search for keywords that should be relevant to your services. To stand at top of the results, you will need to add these keywords to your website. Keyword searching is a blueprint for online marketing. It drives various decisions you make. It will make everything more efficient and also if you don’t know the relevant keywords that should be on your site. Then it’s not possible to drive traffic, sales, and ROI at your site.

    Keyword Research Performed for SEO
    Keyword Research Performed for SEO

    Steps to Perform Effective Keyword Research

    There are many methods to do this. That can be done either manually or by using a keyword research tool. Besides of methods you choose, there are certain steps to follow and they are:

    Know More About Your Topic

    Before doing anything for keyword research. This will be the best that you start by learning deeply about your topic. This can give you great ideas and discover different angles to SEO strategy. something might you have not thought of before.

    • You should talk with your existing customers. Try to know them. Get out of the terms that your customers use to describe your service.
    • You need to think from your customer’s perspective. Try this way what if you want to share something about the service with your friend. Share it and treat your customer’s the same way.
    • Try to get include your topic in online communities such as forums and social media networks. Try to read the discussions and note down the important points regarding your topic.

    Fill These Topics Buckets With Keywords

    Now you got the topic buckets you want to focus on. This is the time for you to identify keywords that fall into these buckets. This is the keyword that you decide that it’s important to rank in the SERPs. The point of the step is not to finalize the list of keywords. It just needs to end up choosing the keywords that you think customers might use to search for content.

    However, more keywords are getting encrypted daily by Google. And also if you are getting problems with relevant search terms. You can always go to your customer-facing employees and just ask them what type of terms customers use.

    Prepare a List of Seed Keywords

    Now you have the main category of different buckets of different keywords. You need to start preparing a list of seed keywords. These keywords should be relevant to your various topics. And the things that your target customers might be researching on google. Seed keywords are also called focus keywords. These are as important as they are the foundation of keyword research. If you thinking about how to find the seed or focus keyword. Then you need to do is describe your service or product simple and clear. And also how other people might search for that on google.

    Use Keywords Research Tools to Find Keywords

    You might have thought that keyword research should have begun with searching a keyword research tool. There are an advantage and great perspectives to doing so. This will help you to get more clearance about the keywords. It helps you gain a deep idea about your content and SEO strategy.

    Once you got your goals, topic, and list of seed keywords. This is the time to use them as research tools to further refine the search terms.

    For this, you can use google keyword planner. Sadly, google only gives approx search volumes. you can use other keyword tools. This will give you a lot more detailed ideas on your search terms.

    Understand and Analyze the Search Intent

    Plugging into high-volume keywords to level up your rankings is used to work easily. However, this is not easy these days. Google’s algorithms compare search terms with the user’s query to know the search intent. Search intent is the reason why people search for a specific term. There are various factors in users’ searches.

    They are:

    • The reason for their search?
    • The reason is a question or an answer?
    • The search is for a specific website?
    • Do they want to buy something?

    Put yourself in your target customer’s shoes. Once you own a good idea about the intent of your potential customers, you will get used to fine-tuning your keyword research. Getting the list for high volume keywords relevant to your service.

    Recognize Long Tail Keywords

    Seed keywords frequently search terms that are closely relevant to your topic or category. Long-tail keywords are more descriptive keywords and relevant to your brand. Matching the customer’s search intent to long-tail keywords is easy as compared to the seed keywords. As compared to the seed keyword “Indian app reviews”. Long-tail keywords get very few clicks. However, as they are focused on a specific topic, so they get a higher conversion rate.

    Know Your Competitors

    Doing only keyword research on google about your product is not enough. You need to know what steps your competitors are taking because your competitors are some of your best teachers. Take a look at their strategy and understand their analysis. The better you get to know the main idea of your competitor’s organization, the better it will be for you to understand your own SEO strategy and implement them to rank high.

    You need to know the competitiveness of keywords. This will offer you the identifying searching terms that would be tough to rank. But you will get the keyword opportunity gaps. These occur when you get relevant keywords that are relevant to your brand. To know these keywords, you should perform a keyword search on the competitors.

    Conclusion

    A list of keywords is always going to help you focus on the right topic. Plus it will give you some short term and long term gains. Re-evaluate those keywords in a month. Once a quarter is said to be good. Some organizations do it more often. The strategy of Keyword research will get your page to rank high and drag more traffic. With time, you’ll get to know that you can add more keywords to your list and keep growing in new areas on top.

    FAQs

    What is keyword research in Digital Marketing?

    Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for.

    What is the best keyword tool?

    Some of the best keyword research tools are:

    • SEMrush.
    • Ahrefs Keyword Explorer.
    • Google Keyword Planner
    • KWFinder.
    • GrowthBar.
    • Long Tail Pro.
    • Majestic.
    • Keyword Tool

    Why is keyword research important?

    Keyword research can tell you vital information, such as where you rank for keywords, which keywords are easy to rank for and which keywords your competitors are ranking for. Keyword research can tell you what people are searching for, rather than what you think they are searching for.

  • 13 Tips to Help You Create a Winning Landing Page for Your Ecommerce Website

    The heart of any eCommerce store lies in its landing page. However, creating a high-converting eCommerce landing page can be a real task. In this blog, we will share with you the 13 powerful tips to help you create a winning landing page for your eCommerce store.

    1. Personalization
    2. User-Generated Content (UGC)
    3. Call to Action (CTA)
    4. Mobile Optimization
    5. Design
    6. Create Urgency
    7. Remove navigation
    8. Benefit Oriented
    9. Extra Benefits
    10. Videos
    11. Focus
    12. Compliment your ads
    13. Testing

    What is an eCommerce landing page?

    An eCommerce landing page is the one on which a visitor arrives as they click an advertisement or other link to the website. The primary aim of this page is to motivate the customers to make a purchase through the website.

    The landing pages are standalone web pages and are specially designed to motivate the target audience to become customers. These pages lay the foundation of a website’s customer retention and conversion rates.

    Having several personalized landing pages can help an eCommerce website to approach different target audiences simultaneously. As per Hubspot, the leads can be increased by as much as 55% only by having 10-15 different landing pages.

    In short, landing pages are an opportunity for any eCommerce store to engage their hard-earned visitor and improve conversion. But, how can you actually make a landing page that is sure to turn a visitor into a customer? This becomes a bigger issue with the marketplace full of so many competitors. But you don’t have to worry about this, as we have got your back.

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    Here we are with the tips that are sure to help you build a high-converting eCommerce landing page.

    13 Powerful Tips to Help You Create a Winning Landing Page for Ecommerce Stores

    1. Personalization

    No, we are not asking you to personalize the content of your eCommerce landing page for every single customer. However, we are asking you to customize your content as per different target audiences.

    Does this mean creating several landing pages? Yes. This is what we are talking about. This task can be overwhelming but the results will surprise you for sure.

    To do this, you will first have to choose the different groups of target audiences that your website is trying to serve. This can be done based on several factors such as age, gender, occupation, etc.

    Now, you will have to create separate landing pages for all these groups. Make sure that every single feature of the landing page be it designs, images, content, etc. should be according to the selected target audience

    2. User-Generated Content (UGC)

    With so many products available in the eCommerce marketplace mostly the customers get confused and finally end up buying products from their old reliable store. However, including User-Generated Content (UGC) as a part of your landing page is one of the most powerful tools to build a trustworthy relationship with your visitors and convert them into your customers.

    UGC works like a social proof which is actually a very strong psychological phenomenon. In this, someone commences an action under the influence or guidance of another person.

    How do you do that?

    Share the screenshots of the satisfied customer reviews or other forms of content that come directly from users. Basically, these are the earned media or content that is not created by you and comes from a third party. This appears more reliable to your visitors who may directly move on to buy your product after reading a great review. UGC is known to increase eCommerce conversions several folds.

    3. Call to Action (CTA)

    Yes, we know having a CTA button on your website is basic. But, not every website is capable of creating the urge that compels the visitors to click this button.

    To increase your conversion rate, it is highly important to have a clear, loud, and undeniable Call to Action button. An eCommerce website should have minimum friction on the landing page to make the CTA directly visible to the viewer.

    This means that your CTA button should appear right in front of a visitor without any distraction. Our aim here is to create a singularity of purpose where the visitor feels the urge to complete the CTA.

    Placing a hero image of your product and limiting the clutter are a few ways to make your CTA clear and your landing page convincing.

    4. Mobile Optimization

    As per a survey, around 50% of internet access comes from mobile phones. Hence, it becomes extremely important to optimize your website content for the convenience of mobile users.

    Another survey states that there are around 6.648 billion mobile users across the globe. This counts for approximately 83.72% of the world’s population.

    Mobile optimization will make your website accessible to all these people at any moment of the day and increases the chances of engagement multiple times. As more engagement means more sales this is sure to give you an edge over your competitors.

    5. Design

    Basic design rules are a must to abide by while creating the landing page for your eCommerce website. There is a lot more to a landing page than just looking good. Make sure it serves the actual purpose of its existence.

    Certain features such as high-quality images, clear content, organized sections, etc. make your landing page look more alluring.

    The design of the page must be chosen considering the psychology of your target audience. For example, if your target audience includes teenagers a bright, innovative, and exciting design would be preferable. Similarly, a sober and steady design might appear appealing to the older audience.

    6. Create Urgency

    Your landing page must trigger urgency in the audience. It should make them feel to take the desired action at that very moment.

    Certain ways used to create urgency, with examples are mentioned below:

    Creating scarcity: For example “Only two left in stock”

    Setting a deadline: For example “Order before midnight to avail of the offer”

    Offering bonus incentive: For example “Free Gift for first 5 customers”

    Such sentences are designed based on the psychological phenomenon known as the “mere urgency effect”. It is meant to prompt people to take action. Hence, this can be used on the landing page to motivate people and make them buy your product.

    7. Remove navigation

    Providing your customers with multiple options on the page can get them confused. There should be only a single clear call to action. Other navigation links present on this page can serve as distractions.

    The landing page of your eCommerce website should mark the end of the visitor’s journey. The only thing the visitor should do after arriving on this page is to buy the product. This is why a landing page is considered a standalone page.

    8. Benefit Oriented

    Your visitors are not your students. So, you need not teach them about every detail of your product. Instead of this, try to introduce them to the benefits that your product can provide them. For example, if you are selling laptops and tell your customers about the high-quality intel core i5 processor and 128GB memory of your product, most people would not notice its importance. However, if you tell them that the laptop is very fast and capable of storing 35,000+ photos, it is sure to attract attention.

    9. Extra Benefits

    A hotel offering complimentary breakfast or a restaurant giving you a free dessert, are examples of the extra benefits. The impact these simple tips have on their customers does not need to be described. We have all been there.

    This example explains the significance that little things can have on human psychology. You can also use a similar strategy to improve conversion rates.

    As per a survey conducted by Statista, around 53% of the users prefer to buy products that offer free delivery while 41% of users buy them for coupons or discounts. This percentage even surpasses the percentage of people influenced by UGC, which is around 35%.

    Hence, providing your users with extra benefits is an excellent way to improve your conversion rates.

    10. Videos

    Videos are an excellent way to connect with your audience. If a picture is known to speak a thousand words, we say a video is capable of speaking a million.

    With camera phones in every hand, video content has become a part of our day-to-day life. People share interesting videos on their social media every day. Therefore, creating innovative video content is also an amazing way for unpaid marketing. This will help you reach the indirect audience as well.

    Also, videos are an amazing way to explain the benefits of products that may not be evident through pictures or mere writing. They provide the customer with a better idea and image of the product.

    11. Focus

    Make sure that your product remains the focus of your landing page. Most websites make the mistake of providing too much information.

    Your target is to make the visitor answer the call-to-action and multiple options can hamper the focus. Therefore, the primary product should be clearly focused on and presented on the landing page. Maintaining focus is the key to a high-converting landing page.

    12. Compliment your ads

    Most visitors arrive at your website navigating through your ads posted on different platforms. This indicates that your ad was attractive and compelling enough to bring them to your website. Therefore, it is equally important to match the user expectations complimenting your advertisement.

    Make sure your landing pages reflect the same energy as your ads through which customers reached the site. This is to provide the users with a smooth and satisfying experience.

    Identify the ads that bring traffic to your website and develop an effective landing page that matches the text of the ad. Especially the heading should match the ad content. For example, if the main point of attraction of your ad was a free gift, include the same in your headline as well.

    13. Testing

    Creating a winning landing page can be a task. It is easy to get overwhelmed with the amount of work and get carried away with the number of colours and designs available. Therefore, it is important to have a baseline that guides the formation of the landing page. The focus of this baseline should be to increase conversions.

    Once the design and content are ready, put your page to testing. This will help you figure out the inconsistencies in your page. The testing should continue even after the page has been launched to keep improving it and remain updated.

    Conclusion

    The primary motive behind creating an attractive landing page is to boost the conversion rate of your eCommerce store. While this blog gave the tips to help you create a winning landing page, you should remember that keeping the needs of your target audience in mind would always help you evolve and perform better.

    The most successful websites focus on generating a positive customer experience and optimizing their content to make their customer journey smooth. Following the example and looking at the competition in the market, it has become necessary to create a landing page that is capable of boosting conversions.

    FAQs

    What makes a good eCommerce landing page?

    UGC content, high-quality images, clear content, organized sections, and different landing pages are some of the elements that make a good eCommerce landing page.

    How many landing pages should the website have?

    On average having 10-15 different landing pages is great as it will increase your leads by 55%.

    What is a landing page in eCommerce?

    A landing page is a page where your customers first visit after clicking on your website, the main purpose of the page is to convince your visitors to buy the products.

  • How to Create an Effective First Product Roadmap?

    A product’s success depends upon a shared vision that finds its approval from all the internal and external parties involved. If you have ever been a part of the product development process, you will agree with this statement, regardless of your role. There are multiple stakeholders, like developers, users, sales, marketing, and suppliers involved in product development. They all need to commit to a common plan and align their work to make it a hit.

    When represented in a visual format, this product plan is termed as a roadmap. In simple terms, it is a plan of action that brings all the teams together around the short and long-term goals associated with the product. An effective roadmap tells the story of the vision, priorities, direction, and product progress. The roadmap acts as a guiding document that the teams track and revisit to stay on the course.

    It also helps them understand if there are any gaps from their side and comes in handy in resolving conflicts between the stakeholders. More than anything, the roadmap acts as a reminder of the final goal. In this article, we will talk about how to create an effective roadmap for your first product. So let’s dive into this.

    How to Make Your First Product Roadmap?
    Presenting Your Roadmap

    How to Make Your First Product Roadmap?

    If you are given a new role as a product manager and have been asked to complete the crucial task of developing a product roadmap. You already have a high-level understanding of the product, what it should achieve, and by when it needs to be delivered. All you need to do is to represent this information in a visual format.

    You could be working on the release of a new product or upgrades to an existing one. One thing that you must remember is that product roadmaps evolve over time. However, the underlying vision should not change at any point.

    How far out do businesses plan their roadmaps?
    How far out do businesses plan their roadmaps?

    These are some steps while creating the roadmap of a product:

    Define a Strategy

    During the product development and subsequent stages, your stakeholders will often have to reflect upon the “whys”.

    At such times, you will have to bring their focus to why you are building the product. It is what will define the strategy and the vision of your goal.

    It can help you further to answer the following questions if you are struggling to define a clear strategy:

    • Why are you building a new or enhancing an existing product?
    • What are you hoping to achieve through this product?
    • How is your creation going to help the users?

    Prioritize the Ideas

    When the initial conversations start and also during the product development stage, multiple ideas will pour in. Moreover, there will also be suggestions from your customers that you would want to incorporate. You don’t have to include every suggestion, but some of these could be worth your time. The best way to incorporate them into your roadmap is by prioritizing and ranking them. This way, you will focus on what matters and make your roadmap and vision more objective.

    Define the Product Features

    Your product features tell your stakeholders what it is that your product will look like. It is also what aligns your development team with your vision. You can also include other associated information that may help them in fine-tuning the solution.

    Plan the Releases

    Any roadmap is incomplete without a timeline. It gives direction to all the stakeholders involved. It is advisable to break down the timelines into multiple releases for better efficiency. This way you’ll be aware of the deadlines and it will boost your productivity so that you can finish the work on time.

    Presenting Your Roadmap

    Your stakeholders have varying interests, and a single roadmap may not answer the questions they may have. To align everyone with your vision, you will want to show them something of their interest. It could mean creating a different view for every party. Here is how you can do it:

    The Higher-Ups

    The leaders will be keen to know about the high-level vision associated with the product. The leaders will need to understand how the product fits into the larger scheme of things at the organization.

    Product Development Team

    The development team needs to know every minute detail of the product. For instance, the team will need a comprehensive list of the features, requirements and release dates and others. It will help them in prioritizing their work to meet the given deadlines.

    Marketing and Sales

    These are the teams that engage the customers and are in touch with the market pulse. They will need to understand how your product will make the lives of your customers easy to create a sales pitch.

    Support

    Here is a team that experiences pressure after every new release. Since the team will be getting more customer queries, they will need to prepare themselves for the critical features and enhancements. They will be more interested in the dates and the associated training for their staff.

    The Evolution Of Your Roadmap

    With time, your roadmap will evolve as you may add new features or change the timelines along the way. To incorporate these changes, you must first prepare yourself to embrace them. At times, you will realize that a feature is taking more effort than you had anticipated. At other times, you may receive some information from your analytics team that may need some changes in your product plan. Ensure that you send the revised roadmap to all the stakeholders so that everyone is on the same page. The ultimate goal should be to deliver a high-quality product that brings some value to the customers.

    Conclusion

    A carefully-drawn roadmap is not just another document. It is the basis of your product’s success. Getting the best product owner certification can help you build better roadmaps and propel the organization to success. When you make a roadmap after considering all the crucial information, it will help you align your stakeholder and also prioritize more effectively.

    FAQs

    What is a product roadmap?

    A product roadmap is the basic structure of the goal, vision, direction and the progress of a product.

    What are the steps of creating a product roadmap?

    Some of the steps of creating a product roadmap are:

    • Define a Strategy
    • Prioritize the Ideas
    • Define the Product Features
    • Plan the Releases

    Who creates the product roadmap and releases it?

    Product managers are the one who creates product roadmap and releases them.

  • What Is Email Blast and How to Do It the Right Way?

    An email blast or eblast is an email message sent to a complete email list, or a big part of an email list, or many email lists simultaneously. These emails are sent to the majority of or all of the people on your mailing list, giving your email blasts a broad reach.

    Broadcast emails, mass emails, bulk emails, e-blasts, and email campaigns are all terms used to describe email blasts. To avoid the confrontational tone associated with the term “email blast,” most people use the term “email campaigns.” Promotional items and newsletters are typically sent via email blasts.

    Although we’ve all heard of “email blasts,” the distinction between them and other sorts of promotional content isn’t always evident. While some people associate the term “email blast” with irritating or spammy messages, the reality is that email blasts can be beneficial or harmful, depending on the situation.

    Simply said, an email blast is a communication sent to a large group of people at the same time. We’ll go over how eblast functions and how it can help you stay in touch with your contacts in this article.

    Are Email Blasts Considered Spam?
    Are Email Blasts Still Effective?
    How to Make an Email Blast?

    Are Email Blasts Considered Spam?

    Email blasts were quite prevalent in the early days of the internet as marketers attempted to reach the widest potential audience. However, as a result of this dynamic, email blasts were quickly perceived as obnoxious, distracting communications that consumers sought to delete.

    Today’s email blasts, on the other hand, are considerably more tightly monitored. Marketers are only allowed to deliver messages to users who have specifically requested to receive them. Furthermore, most modern email clients will automatically detect and filter spam before it enters the inbox of the recipient.

    Even if rules and spam filters weren’t phasing out spam, marketers are experiencing significantly better results when sending tailored material to a smaller number of subscribers who are interested in the brand.

    Email Marketing Role in Consumer Purchase
    Email Marketing Role in Consumer Purchase

    Are Email Blasts Still Effective?

    Although email blasts are a terrific way to get a message out to a big group of people, some people believe them to be antiquated. Email blasts are mass emails sent to everyone regardless of their preferences, priorities, or requirements, this is the case.

    Blast emails can sometimes be completely irrelevant and unhelpful to the receivers. Because of the same reason, email recipients may disregard your message, flag it as spam, or even unsubscribe from your mailing list.

    The following are the main reasons why users dislike email blasts:

    1. Unsegmented: Email blasts frequently use the full mailing list without segmentation. Your email subscribers are likely to be diverse, with varying levels of interest in different items or services.

    2. Untargeted: The email blasts give out the identical message to everyone, regardless of their unique interests, previous encounters, or needs. After getting such unwelcome emails, users frequently unsubscribe from your mailing list.

    3. Not personalized: We all enjoy receiving messages that are personalized to us. Email blasts without personalization are frequently labelled as spam.

    4. Unexpected: Unlike action-based emails, broadcast emails are unexpected, which may cause recipients to react negatively.

    Several new marketing tactics are available now, such as social media and pay-per-click advertising, that were not available 10 or 15 years ago. None, however, is as effective as email blast marketing.

    Is email blast dead to answer the question? Surely not, and it’s going to be a while before something like that happens.

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    How to Make an Email Blast?

    Marketers from both large and small businesses continue to use email blasts to promote product launches, special offers, and other events. And the end product is fantastic. That’s because they’re properly utilizing email blasts. If you are not a professional marketer, you may still execute an email blast by following the steps below.

    Step 1: Select the Most Effective Email Blast Service

    To begin, you’ll need a reliable email marketing agency to send out an email blast. You may construct a mailing list, segment it, and send mass emails using an email marketing provider.

    There are numerous cheap email blast services and marketing services available. The most popular firms are Constant Contact, SendinBlue, Drip, and ConvertKit.

    Step 2: Define your target market

    The recipients determine the best content for an email blast. With this in mind, you must first define your target audience before developing an email blast strategy that is appropriate for that message.

    You’ll need to start generating segments for each campaign once you have a large enough email list. To be safe, don’t add people to your list without their permission; current laws and regulations require consumers to sign up or opt-in before receiving emails from a company. Furthermore, sending emails to everyone will not convert users and may even make your company appear terrible.

    Sending to those who have taken the time to subscribe – and so have shown interest in your business – on the other hand, implies you’ll be contacting high-quality consumers who are more likely to convert.

    You can use the following ways to increase your subscription count:

    • CTAs should be placed on relevant site pages and blog posts.
    • Include free landing pages that lead to email signup forms on your website.
    • Encourage people to subscribe by providing them with something of value, such as a free eBook or a discount code.
    • Use social media marketing to promote your business.
    • Using appealing brand language and graphics, create an approachable brand identity.

    These techniques will help consumers learn about your subscription option and urge them to sign up.

    Step 3: Create Email List Segments

    The next step is to segment your email list after you have it. The most important part of a good email blast is email segmentation. To deliver highly targeted emails, email segmentation divides your email subscribers into smaller groups or segments.

    Gender, age, geographic region, interests, purchasing history, contact activity, and other factors can all be used to segment your email subscribers. For example, a bookstore might develop distinct parts and send different emails to students of art, physics, and math.

    Email segmentation is a critical task that must be completed with a specific aim in mind. You must be certain about the type of subscribers who will be featured in a section.

    Step 4: Make your campaign-specific

    This leads to the next topic: targeting. After you’ve divided your email list into multiple parts, you’ll need to send out targeted emails to each of these groups.

    Create a buyer persona for each group first. A buyer persona is a fictional portrayal of a typical consumer, created to provide you with information about real people who could be interested in your business. Consider each customer category’s demographics, hobbies, and demonstrated online activity when constructing buyer personas.

    Step 5: Use analytics to your advantage

    As previously said, the top email marketing solutions include analytics data. Instead of composing your messages as you go, look at key performance indicators (KPIs) to see which emails work best with your target demographic.

    To increase your conversion rate, you’ll want to keep track of a few key email indicators. Among them are:

    Delivery Rate: The number of emails delivered is tracked by the delivery rate. If some of the emails on your list aren’t being delivered, it’s possible that those addresses don’t exist.

    Open rate: This shows how many emails have been opened so you can see if your subscribers are truly reading your messages.

    Click rate: This tells you how many people clicked on each of your email’s links and which ones get the most traffic.

    Bounce rate: Unlike the number of emails sent, the bounce rate indicates how many addresses were invalid or had problems receiving your message.

    Step 6: Optimize and Progress

    Now that you know which metrics to pay attention to, it’s time to put those figures to work, improving your future email blast campaigns. Keep track of the responses to each email you send. Which emails have a higher open or click rate than the average? Are there any emails with particularly poor metrics, on the other hand?

    Compare your various efforts and consider which types of emails work best with your target demographic. Whether it’s the positioning of your CTA, the subject line, the appearance, and tone of your emails, or the addition of discounts or special offers, a slew of things can influence your stats.

    How to Prevent Your Email From Getting Blacklisted?
    Is your domain name blacklisted? Do you want to prevent it from getting blacklisted? Heres is how you can prevent getting blacklisted and remove
    StartupTalkyAnagha S

    Conclusion

    You’ll need a way to spread the news, whether you’re building a website for your new business or arranging your next major event. Many marketing options are available to you, but an email blast is a simple, cost-efficient, and extremely effective way. It can be difficult to set up your first eblast, but it will pay off in the long run when it comes to keeping your list engaged.

    FAQs

    What is a blast email?

    Email blast is when one email is sent to a large group of subscribers.

    What makes a good email blast?

    Keep your brand at the front, carefully craft an email blast, and use email blast software.

    How often should you send an email blast?

    You should send an email blast twice a week.

  • What Is Engagement Optimisation? | How to Do Engagement Optimisation for Your Brand?

    Many companies feel that once they’ve captured the attention of their audience, they can sit back and relax. While it’s true that a company’s brand should reach a stage where it is in the front mind of its audience to be effectively called a brand, capturing interest is only half of what needs to be done for this.

    Reaching such a stage requires a lot of work and a well-worked-out strategy to keep the captured interest engaged. When done right, engagement optimisation not only increases visibility by keeping your brand at the top of the minds of people but also generates leads that can thereafter lead to conversion.

    What is Engagement Optimisation?
    How to Do Engagement Optimisation For Your Brand?

    What is Engagement Optimisation?

    Engagement Optimisation is the process of optimising your website’s user experience thereby increasing the time spent on the site and the number of pages viewed by the users per visit. This optimisation can occur only when you can understand the specific features on your website which give the users more reasons to stay on your site and return in the future.

    Engagement optimisation also includes measures that can drive your audience to share your content via social media or other online sharing platforms. All in all the goal of engagement optimisation is to increase traffic and reach by making content more capitulating, agreeable, and shareable, which in turn increases the number of impressions for your website in general and that piece of content in particular. This in turn will increase the number of opportunities you may have to grab the attention of your potential customers.

    WIDGET: leadform | CAMPAIGN: undefined

    How to Do Engagement Optimisation For Your Brand?

    Leading Digital Consumer Engagement Tactics According to Marketers Worldwide (as of 2021)
    Leading Digital Consumer Engagement Tactics According to Marketers Worldwide (as of 2021)

    You can do engagement optimization for your brand by focusing on the following:

    Focus on Different Types of Content

    Types of content are going to play a large role in content marketing success. While many marketers will tell you that all types of content are important, it is no secret that some are more effective than others depending on your target audience. You must identify what will click well with your audience and design a content framework that works to fit the need and demands of your audience as well as your brand. This way you will be able to attract your target customers to your brand and therefore, better engagement optimisation.

    Focus on Your Social Media Outreach Strategy

    With the growing trend of reels, stories, and posts on various social media platforms such as Twitter, Facebook, Instagram, and YouTube, a prominent online presence of any brand for their products and services has become a necessary task. It helps to build a successful engagement optimisation where brands can reach the target audience through posts that resonate with their unique interests.

    However, customer or community engagement is essential if you want to make a profit from social media. Furthermore, this trick can hike up the engagement strategy as well. All you have to do is engage with the potential clients as consistent communication between the brand and customers can boost engagement smoothly.

    Average Instagram Follower Engagement With Selected Post Types Worldwide (2022)
    Average Instagram Follower Engagement With Selected Post Types Worldwide (2022)

    Here we will discuss a few top-notch strategies that can enhance your social media outreach strategy:

    Build Meaningful Connections

    Engagement optimisation is all about building a more meaningful connection with your target audience, which in turn can lead to increased brand loyalty. In today’s time, you are not alone if you are looking for an engagement optimisation strategy that can help increase your brand awareness.

    Everyone from small business owners to national companies is turning their attention toward social media marketing because it allows them to build relationships with potential customers at no cost. When done right, engagement optimisation is free advertising that helps your business grow by fostering trust and creating online communities around your products or services. Things to consider while building meaningful connections:

    • Use catchy but simple and clear language while promoting your products.
    • Post content that is humorous yet relatable to the products or services your company is offering.
    • Adding videos can also help you to reach the audience. It helps to determine an in-depth clarity of the audience’s understanding of the product.
    • While you are organizing any marketing campaign for your brand, keep a track of your audience’s reactions. You can create polls to understand the desirability of your service or product. You can get new ideas and also get to know about the improvements required from the public reactions.

    Track Your Social Media Metrics

    • The number of followers increases in your social media account reflecting the popularity of your brand. If customers are happy and engaged with your posts then the insights, as well as the number of your followers, will increase. So, it is important to keep a track of your followers on different social media platforms.
    • Reactions of your audience to the posts and stories on your social media are the second most important thing to track. It allows you to gain a piece of thorough knowledge about the interests of the users in your account related to what products they like the most.
    • For EOS (Entrepreneurial Operating System), you should have clear visibility online. Therefore, you should check the reach of your post to the target audience. Hence, the more reactions or comments on your posts, the more is the visibility of your brand.
    • The concept of click-through rate is another element for direct quotations or conversions. Again, while calculating the CTR there is no accurate number that is defined as a good CTR value. In general, it is counted as any number above 2-3% is better than the average.
    • Conduct competitive analysis to boost customer engagement for your brand.

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    StartupTalkyPreeti Karna

    Focus on Increasing Your Brand’s Engagement on Social Media

    Engagement optimisation is a concept that has grown more prominent in recent years as brands realize how much reach they can achieve when they leverage social media to boost their presence. Not all social media strategies result in engagement, so how can you make sure yours do? Below are some of the tips on how you can optimise your brand’s engagement on social media platforms:

    Video Content

    These days people spend more hours watching video content on social media that any other form of content. Therefore utilizing the video content for your brand can build a strong audience engagement. It is observed in surveys that video content is more beneficial than text or audio content. Posting fewer images and more videos can channel the marketing of your brand in a better way.

    Transitory Content

    Similar to the video content there can be small temporary videos that are posted on stories on various social media platforms like Facebook, Instagram, etc are known as transitory content. These small videos can either last for 2 seconds like a boomerang or 15 seconds in the form of stories.

    Customer Feedback

    Gaining customers’ trust and building a relationship with loyal customers for the long term is an essential factor for all companies. Therefore, whatever you post should be customer opinion-oriented. In this way, you can expect a considerable amount of engagement on your social media platforms.

    Here, you can also create polls, small videos, or reels regarding customers’ opinions about your brand.

    Collaboration With Influencers

    On social media platforms, influencers and bloggers have already established their fame through huge fan following. You can promote your product or services by collaborating with the. This strategy will help you to reach a huge audience in less time. Things to know while collaborating with influencers:

    • Select your brand’s niche.
    • Select the bloggers or influencers already working in the same niche of your brand. For instance, if your brand deals with food items then collaborating with food bloggers can be helpful. Similarly, if your business is related to clothing or jewelry then lifestyle influencers can do the job.
    • While selecting the influencers, do check if they have the organic follower list and have not purchased any. Otherwise, the brand collaboration will not reach the target audience.
    How do marketers determine which influencer to partner with on social media?
    How do marketers determine which influencer to partner with on social media?

    Focus On Messaging Platforms

    Messaging is a great way to understand your customers’ requirements and it also helps to create new leads. According to Userlike, 68% of the customers prefer chatbot services as it provides quicker responses irrespective of the time of the day. Since social media channels have a huge user base, focusing on platforms like Facebook messenger chatbot, Instagram messenger chatbot, and WhatsApp is a great way to enhance one’s brand engagement.

    You cannot control everything, sometimes, the users will leave your site no matter what. But how they feel about their experience on your site can make a big difference in whether they come back or not. So, giving importance to the customers by listening to their requests or issues increases engagement and thus, better chances of customer retention and acquisition.

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    StartupTalkyPreeti Karna

    Focus On Features That Are Working On Your Website

    It is a good idea to look at your bounce rate to determine which features on your website are keeping users engaged and which are not. If you notice that a large percentage of your visitors are leaving without going through any other page (other than your home page), then you may want to tweak or re-evaluate the content you are offering. You can also check how long people stay on each page using Google Analytics. By looking at these numbers, you can see where the customer engagement is high and where it is low. After analyzing, you can make the alterations accordingly.

    Conclusion

    To conclude Engagement Optimisation is the key to success in Digital Marketing especially since there is so much noise out there to snatch the attention of the audience. This means that your content and presentation need to be unique and must appeal to the audience and thereafter, they need to feel the connection with it to remain engaged. Finally, they have to be convinced to stay loyal to your brand and at the same time suggest your brand to their community. Thus, focusing on the above-mentioned essential aspects will help you to increase engagement for your brand.

    FAQs

    What is an engagement strategy?

    An engagement strategy consists of various activities and interactions with the customers to ensure a great before and after purchase experience for them.

    What are the types of engagement?

    The following are the types of engagement:

    • Personal engagement.
    • Situational engagement.
    • Organizational engagement.

    How can I drive brand engagement?

    You can drive brand engagement with the help of the following:

    • Create a seamless brand experience across all channels.
    • Take part in social media discussions.
    • Use the live chat to engage with customers directly.
    • Personalize your content.
    • Conduct contests, polls, and giveaways.
    • Prioritize feedback from customers.

    What is branded search volume?

    The volume of visitors to your website that came from a branded keyword on a search engine over a specific period, such as a month or quarter, is known as branded search traffic. It shows the growth of your brand’s recognition among the people.

  • How To Run A Succesful Sales Event?- A Complete Guide With Case Study

    It’s difficult to dismiss the value of sales events, no matter what sector you’re in or what niche you’re in. Knowing how to manage a sales event benefits businesses in various ways, including brand expansion, increased consumer numbers, and more sales.

    Running a successful sales event, on the other hand, isn’t as easy as putting on a discount and calling it a day. There are numerous ways to execute a successful sales event—and even more ways to fail.

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    Things to Remember Before You Market Your Sales Event
    How to Run a Succesful Sales Event?
    Comparative Study of a Sales Event Case Study

    Things to Remember Before You Market Your Sales Event

    Not every sale necessitates the addition of frills. You don’t need an international holiday as a reason to provide customers discounts, gifts, or other tempting incentives. Consider the tactics we mentioned with the year’s greatest sales and ask yourself, “Why to limit these to a one-time thing?”

    You can take elements of sales and promotions and apply them to your daily operations.

    You can’t just give discounts every day, of course. Not sales-worthy ones, at least, because discounts have benefits and drawbacks. However, there are several big-event strategies worth adopting on a more regular basis.

    As you create your event marketing approach, keep the following three points in mind:

    Hooks: Your hook must attract your audience’s attention. A good hook should be short, captivating, and emotional.

    Using a Catchy Title as a Hook
    Use a Catchy Title as a Hook

    Offers: Once you’ve sparked a customer’s attention, make an attractive offer that sets you apart from the competition. If your offer is identical to that of five other dealerships in the region, there’s little reason for a buyer to choose your event.

    Unbelievable offers
    Unbelievable offers

    Call to Action: Finally, a clear call to action should always be included via direct mail or a Google ad. What happens next? It shouldn’t just be about showing up to your event. Set up a landing page for them to sign up for a free, guaranteed appointment at your event. Add a QR code to the mailer to request a rapid RSVP. Make sure the action is simple to comprehend and execute.

    How to Run a Succesful Sales Event?

    Step 1: Begin Spreading The Word

    Whether or not a store runs a promotion, getting the word out is crucial to growing sales. One of the most effective ways is to become more active on social media. It allows you to maintain constant contact with your audience and customers. You can use it to distribute information, advertise items, or build your brand.

    Naturally, it includes tools that some clients may find indispensable. For instance, live chat can be used to answer client questions.

    Getting prominent people engaged on a large scale is another wonderful method to generate buzz. Working with influencers is one of the most current techniques brands have used. This isn’t just about models posting photos from their vacations; every business has its own set of speciality influencers.

    Simply use networks like LinkedIn to seek your niche or sector. See who’s generating a lot of talks or who’s establishing themselves as a well-known and trustworthy voice. Then simply contact them to see if they want to collaborate.

    Try to use what major brands do with sales for your marketing efforts. Take, for example, Prime Day. Amazon didn’t need to run discounts because it was far before Prime Day. However, their promotion of Prime Day helped make it an event that customers worldwide anticipate.

    Amazon Prime Day Sale
    Amazon Prime Day Sale

    Step 2: More Than Just Your Sales Team Should Be Prepared

    You’ll put a lot of emphasis on your sales team when preparing an end-of-year sales event. You’ll want to make sure that everyone on your sales staff is ready to go, from training on how to work the floor on the day of the event to presenting a choice of offers and bargains to clinch a sale.

    Unfortunately, this is frequently where the team’s planning ends. To put on an event that will truly inspire long-term loyalty, you’ll need every single team member to be ready to provide the best possible customer service.

    Your service department is a wonderful place to start. While an end-of-year sales event may primarily focus on clearing out goods, it is also an excellent time to promote your service centre. Make additional promotional offers to your service personnel, and encourage clients to schedule future services on the day of the event.

    Step 3: Highlight Your Brand

    Some companies become famous for their sales, but you don’t have to follow in their footsteps. Begin to appreciate what makes your brand unique. Although a sale or campaign may pique your interest in spreading the news about your company, you may maintain your enthusiasm long after the offer has gone.

    You can see what your clients are interested in through sales. Discounts and free gifts are nice, but despite the sales components, you’ll be able to tell what’s selling and what isn’t. You won’t just send one email advertising a discount. Therefore the marketing you utilize during the promotions should reflect that.

    Check out what your customers are talking about, whether it’s after your huge sale or one from the competition. Take all you can from these sales and use it for your brand outside of savings.

    For example, you started using a colourful colour palette and GIF animated features in your marketing campaigns to promote a sales event. Throughout your four email campaigns, you stayed on this topic. You may have noticed that employing interactive components like vibrant CTAs generates a lot more interaction and a higher CTR than typical.

    This type of interaction allows you to adjust, change, or double down on your brand. Regardless of discounts or promotions, your brand might be your most powerful instrument.

    Step 4: Organize A Memorable Event

    The industry standard is to host an end-of-year sales event. But it doesn’t mean your event has to be identical to last year’s or to those of your competitors.

    Concentrate on how you can make your event stand out. Because you know your consumers and neighbourhood best, this won’t look the same for every dealership.

    Don’t know where to begin? Use these suggestions as a jumping-off point for brainstorming with your team on what will make your event memorable:

    • Join forces with a local charity. For example, you may hold an adoption event and collect funds for the local Humane Society.
    • Local food trucks should be invited.
    • Contact a local driving school to host a young driver safety course.

    The possibilities are infinite. The idea is to arrange an event that is more than just a sales event. You want to establish your dealership in the community and develop long-term client loyalty.

    Step 5: Planning Techniques That Work

    Even with the best promotions, time can pass by too rapidly at times. Don’t lose heart if the rug is pulled from under your feet and you miss a nice window for a sales event; instead, appreciate solid planning.

    Create content or social media calendar, even if it seems like extra work on the pile. This will make future promotion initiatives much easier to implement.

    Social Media Calendar
    Social Media Calendar

    They can assist you in avoiding being taken off guard by structuring your efforts before they even start. It’s also worth remembering that promotions and sales events may always be rehashed unless they’re highly time-sensitive.

    Step 6: Customer Interaction

    Above all else, the most important lesson to learn from any promotion is how to interact with your customers. This includes clear messaging and excellent customer service and knowing what your customers appreciate and respond to.

    Observing what your consumers like about your big sales can provide essential insight into how to run your company daily.

    For example, a campaign may offer free delivery during a huge sale, and customers respond positively. Previously, clients who placed large orders were not eligible for free shipping.

    A store’s sales could skyrocket during a free delivery campaign. This suggests that providing free shipping on large transactions could help prevent concerns such as cart abandonment.

    Other large sales, of course, can teach us the same things. Examine what prior Black Friday sales or Prime Day sales did successfully from customers’ perspectives.

    Consider what else you can get from them outside deals and discounts that your clients would desire, need, and enjoy.

    Step 7: Pre-event Marketing

    These are what stores refer to as ‘open secrets’ promotions. The ‘hush, wink wink’ type will be shared with store subscribers and marketing receivers.

    They frequently present themselves as the wise choice. They’re the sale before the sale,’ following the adage that “the early bird gets the worm.”

    Naturally, there are plenty of worms in the ground before, during, and after these promotions—a fact that the proverbial birds are well aware of.

    They do, however, evoke a sensation of anticipation. During sales-heavy seasons like the holidays, they give shoppers the feeling of grabbing up a terrific deal and striking the ground running.

    They do, however, evoke a sensation of anticipation. During sales-heavy seasons like the holidays, they give shoppers the feeling of grabbing up a terrific deal and striking the ground running.

    Using clever segmentation and targeting your VIP clients is a terrific method to create and cater to this excitement. You can demonstrate to them that you believe they are entitled to see your big sale first.

    This is normally a terrific way to start a sale off right, but it’s even better when you give them an incentive to participate.

    Step 8: Discount Levels

    Discounting is an art, and it requires judicious use of a discount pricing approach. This is especially true when employing tiered discounts.

    The cliche “you can never have too much of a good thing” holds with tiered discounts. Tiered discounts can make the savings so good that some things are almost free by delivering larger discounts to larger amounts of purchased products.

    For example, a retailer may offer an additional 10% off each product purchased. After purchasing 11, the first product’s full price is reduced with this reduction in mind.

    Customers may see it as free while paying a high price to get there. Tiered discounts encourage customers to buy more and spend more by emphasizing the concept of ‘purchasing more saves more.’ Merchants should, of course, experiment with their tiered discounts.

    Small reductions after large orders may not be enough to entice customers. Customers are more likely to place large orders when large discounts are offered.

    On the other hand, some stores and items operate better with this than others.

    Comparative Study of a Sales Event Case Study

    Challenge

    Every strategy counts in the competitive market for data storage solutions. The field marketing team at this organisation intended to start Q1 with a novel push to fill their sales force’s pipeline from coast to coast.

    The Idea

    Kapow worked with Nike to produce 35 unique running shoe events for customers and prospects in major cities across the United States and Canada 10 days before the New Year. The hook aimed to appeal to the New Year’s Resolution mindset by encouraging prospects to “start the year off well.” In less than a month, Kapow completed all of the events.

    The Event

    The event was made possible thanks to Kapow’s collaborations with national retailers like Nike and Road Runner. The data storage company was able to focus on the advertising, driving event attendance, and connecting with their guests by having a single point of contact to handle estimates, availability, and other logistical issues.

    Participants were given a gift card to spend on a pair of running shoes. The shoes, Christmas party food, and New Year’s resolutions all served as excellent icebreakers for guests and hosts alike.

    The Results

    Despite the short notice, the Multi-Event event proved to be one of the most well-attended and well-received events in the company’s history.

    Conclusion

    Organizing a successful sales event is not a cakewalk. It takes a lot of planning, arrangements, smart decisions, and careful observation of your client base. But it is also an excellent way of marketing and garnering more loyal customers under your belt. Keep the above tips in mind, and your next sales event is sure to be successful.

    FAQs

    What is the best way to earn more sales in an event?

    Organize the event such that it becomes memorable, market your event on social media, be unique, and research before hosting the event.

    How do I prepare for a sales event?

    Plan the event in advance, Take inspiration from big companies, prepare your sales team, and do a test run before the actual event.

    What is a sales event?

    A sales event is an event where companies sell their products at lower prices than usual.

  • Everything You Need to Know About Microgreen Business in India

    Covid-19 came and changed everything, from our schedule to our eating habits. As the concern of health and priority is growing due to the pandemic, Indians are now becoming more health-conscious than ever. According to industry experts, there is a possibility of at least a 20-25 per cent increase in the compounded growth of organic food in India for the year 2022-22. One of the most important learning people gained was the need to build strong immunity as a possible shield against some deadly viruses.

    Organic food being full of antioxidants and nutrients provide one of the best ways to boost immunity. Hence, instead of risking their health further, people will prefer to buy and even pay an extra premium for organic food. Looking at the scenario it can be said that, this is the right time to invest in a Microgreen Business in India. In this article, we will talk about everything you need to know about the Microgreen business in India and how can one start one. So, let’s get started.

    What Is a Microgreen Business?
    How to Start a Microgreen Business in India?
    Tips to Start Your Own Microgreen Business in India
    Benefits of a Microgreen Business in India
    Is Microgreen Business Profitable in India?
    Microgreen Business Requirements in India
    What Are the Best Plants to Grow as Microgreens?

    What Is a Microgreen Business?

    Microgreens are the first leaves that grow from the seeds of herbs, vegetables, or flowers. They are harvested within 14 days of seed germination. Microgreens are found to be 40 times more nutritious than mature vegetables. They are said to be profitable crops and can be grown in a little space. Once they are grown you can start your microgreen business. Microgreen businesses are quite profitable and you could make good money from them.

    How to Start a Microgreen Business in India?

    Before starting the business remember to do market research on your prospective clients. To grow microgreens, vertical farming is employed. The vertical farm grows plants and produces them by stacking the plants. This is accomplished by using growing shelves suspended on a wall which uses much less space than growing the plants on the ground.

    To start a small microgreen business you require a one-time investment in metal shelves, lights, and flat trays. Microgreen business does not require a huge space, you can grow your farm in a space as small as 6sqft. You can even grow microgreens in a small apartment.

    Microgreens require a perfect environment to grow, they need at least 16 hours of light and the temperature should be maintained at 15-26 degrees Celsius. Watering should be done twice once in the morning and in the evening. One thing you should keep in mind is microgreens should be supplied immediately once they are ready.

    Tips to Start Your Own Microgreen Business in India

    Study your Market Extensively

    Every market is different from another, so before starting your microgreen business take some time and study your market extensively, and do some market research when growing microgreens for profit. Do study your local markets.

    Try Different Marketing Strategies

    The most important step of marketing is understanding customer sentiments. Word of mouth sales is an old-school trick but it’s always effective. News always reaches fast, when it travels through the mouth. The news can be both positive and negative because in both ways people will take an interest. Hence, use this old marketing strategy to promote your startup.

    Evaluate Health Risk

    The health risk is an important aspect to consider while setting up any food business. The disease can spread rapidly if the food product is not handled correctly. Handle and grow microgreens properly to minimize health risks entirely.

    Consider Packaging

    If you are selling microgreens to a retailer, there is a possibility that if an employee mishandles your products your reputation might be at risk. This is one of many reasons that packaging is important.

    Benefits of a Microgreen Business in India

    Starting your own microgreen business can be profitable as it has several benefits right from the start.  Some of those benefits are:

    • Microgreens can be grown in a small space.
    • A small amount of investment is required.
    • The crop cycle is short.
    • You can grow them all year long indoors.

    Is Microgreen Business Profitable in India?

    In a country like India, microgreen businesses are quite profitable. The main advantage of a microgreen business is that it can be grown almost anywhere. It is both profitable and practical to start and manage a microgreen market in India. Many businesses and startups are investing in microgreen business, as it is profitable and requires less space. Those who want to go into this industry can select it as their business, and anyone who can start it without any problem.

    Microgreen Plants
    Microgreen Plants

    Microgreen Business Requirements in India

    When you decide to start a Microgreen business, you need to invest in a few things, some of them are one time investments and the others are regular ones.

    One time Investments

    • Metal shelf
    • Lights
    • Flat trays
    • Small space to grow your microgreens

    Recurring Cost

    • Containers
    • Seeds
    • Growing medium
    • Water
    • Electricity

    What Are the Best Plants to Grow as Microgreens?

    Some of the best plants to grow as microgreens are:

    • Pansies
    • Tomatoes
    • Basil
    • Mint
    • Sunflowers
    • Radishes
    • Potatoes
    • Spinach
    Global Microgreen Market Share
    Global Microgreen Market Share

    Conclusion

    Every market is a little different so Starting and growing a microgreen business could take some time and effort, but being consistent is the key. Research your market extensively and market your product effectively to grow your business. Looking at the scenario it can be said that, This is the right time to invest in a Microgreens Business in India.

    FAQs

    How much Investment is required to start a microgreen business in India?

    Investment required to start your own microgreen business can be up to as low as INR 15,000 which can go up to INR 5 Lakhs.

    What is the minimum space required to grow microgreens?

    You can grow your farm in a space as small as 6sqft. You can also grow microgreens in a small apartment.

    Is it profitable to sell microgreens?

    Yes, It is both profitable and practical to start and manage a microgreens market in India.

    What kind of soil do microgreens require?

    Any organic potting soil will work best for growing your microgreens.

  • 8 Steps of Effective Planning for Every Business

    There are many people who dream of being an entrepreneur and starting their own businesses. With various opportunities coming forward at this age, the number of startups is increasing every day. Whenever you try to start a business, there are several factors that are needed to be done properly, among them is planning. In fact, effective planning can do wonders.,

    Planning is an important activity of every business organisation. It is the foremost task which every business has to do before starting its other initiatives. Every implementation of an idea starts with planning. Therefore, planning has an important role to play in any venture or business.

    If planning is not done properly, the business is bound to fail at any given point. Many brainstorming ideas die before execution because of improper planning. Effective planning is what makes the lifeline of every business. In this article, we will talk about the 8 steps that you need to follow for effective planning of your business. These steps are just paving the road to success, so let’s take a look at them.

    Recognise the Opportunities
    Create Objectives
    Planning Premises
    Finding Alternatives
    Evaluating Alternatives
    Choosing Alternatives
    Making Supporting Plans
    Implementation of Plans

    Recognise the Opportunities

    Before creating a plan, there is the foremost need to recognize the opportunities that exist in the external environment. There are 8 stages of planning, to make an effective plan, in which Recognising the opportunities comes first. The managers of the organisation must do a clear analysis of all the aspects of the opportunity on the basis of the future as well as the present. The management should also do an analysis of the present position of the company so that the strength and weaknesses can be taken out which will lay the foundation for setting up the objectives of the organisation.

    Importance of Planning in Business
    Importance of Planning in Business

    Create Objectives

    Your objectives define your business, if there are no objectives then the growth of the business is not possible. The objectives of an organisation must be very clear and well defined. A proper objective of an organisation provides a proper direction to the organisation and its different departments. The objective of the organisation decides the future of the organisation, therefore the management must create a clear set of objectives that the organisation needs to achieve.

    Planning Premises

    As we already know that the process of planning premises is done on the basis of the future. However, as the future is uncertain, so we must create some forecasts on the basis of assumptions. These forecasts are known as the planning premises. The assumptions may not be true, but considering and forecasting them will make the organisation ready to deal with them. Therefore, the management must develop the planning premises so that the organisation can survive in case of any unwanted occurrence.

    Finding Alternatives

    There are multiple ways to do a single thing. Similarly, there are multiple ways in which the objectives of an organisation can be achieved. The management must develop and identify all the multiple and unique ways of doing things that can help them in achieving the objective of the organisation because if by any chance one way is failed to achieve the objective, another is ready to take its place so that the objectives can be achieved without any delay or blockage. Apart from that amongst these alternatives, the best possible case must be chosen.

    Evaluating Alternatives

    After identifying all the ways for achieving the objective, each of the alternatives must be properly evaluated. The process of evaluation of the alternatives must be made on various factors like investment requirement, risk, uses of resources, profit, and others. The management should properly analyse the pros and cons of each and every alternative and where those alternatives can take them. So, that the best one of them can be taken out and can be applied to their business to achieve the objectives.

    Choosing Alternatives

    Once after the evaluation process, the managers will have the proper awareness of the pros and cons of each alternative. Out of all those alternatives, the managers have to make decisions and choose a plan which is more profitable and where less risk is involved. The alternative that will be chosen should fit perfectly to achieve the goals, while choosing the alternative, three tools are must that is, experience, experimentation and research.

    Making Supporting Plans

    Each main plan requires various work to be done. In order to execute the main plans, there is the requirement of supporting plans for various works like hiring manpower, buying required materials, purchasing raw materials and others. The supporting plans are not different plans but they are parts of the main plan which help in managing the different activities and things. The main plans couldn’t take place without the supporting plans and therefore, the managers should create supporting plans to carry forward the work.

    Implementation of Plans

    After the creation of the main plan and the supporting plan, there is a need to bring them into action. The plans should be implemented in such a way that they can help in achieving the objectives. The process of implementing the plans includes the formation of policies, procedures, the budgets, and a sequence of activities to be performed in order to achieve all the goals. Once the implementation is done, now you have to wait and see if you are able to achieve the objectives of your business.

    Conclusion

    A proper business plan helps you in your strategies to make your business successful. When you start your journey of entrepreneurship, the growth of your business keeps you going and it can only happen through proper planning. While planning you need to follow all the steps required, then only you can achieve your end goal.

    FAQs

    What are the effective planning steps of a business?

    Some steps to make planning effective:

    • Recognise the opportunities.
    • Create Objectives.
    • Planning Premises.
    • Finding Alternatives.
    • Evaluating Alternatives.
    • Choosing Alternatives.
    • Making Supporting Plans.

    What is planning in management?

    Planning defines the correct actions to achieve organisational goals. It helps in the efficient utilization of available resources. Realistic planning helps in achieving organisational goals in the most competitive way. Hence go on and plan to achieve the goals you have set.

    What is planning premises?

    The forecast or the assumptions about the future which provide a base for planning in the present are known as planning premises. They are the anticipated environment in which plans are expected to operate.

    What is a good business plan?

    A company often needs a business plan before it can borrow money from a bank. Good plans are usually highly detailed and include information on all aspects of the business, including the industry, marketing, finance, personnel, and various operating procedures.

  • How to Promote Your Shopify Store? | Most Popular Ways

    Today, building an eCommerce store does not only depend upon the quality and quantity you provide but it also largely depends on the marketing techniques you apply. In the case of having a Shopify store, when you have created, customized, and uploaded products, your work here is not done yet, now it’s time to promote your Shopify store to attract more customers and boost your store’s sales. Promoting a Shopify store is not a bed of roses, it depends on your marketing budget, products, and attainable time. But with proper planning of decent marketing techniques, everyone can become successful in boosting their Shopify store.

    In this article, we will be discussing different ways how you can promote your Shopify store.

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    Ways to Promote Your Shopify Store

    Ways to Promote Your Shopify Store

    Number of Shopify shops by product category as of 2021
    Number of Shopify shops by product category as of 2021

    Building a Shopify store online is one task, but to make that store work successfully there is a need to invest your time, efforts, and money in its marketing as well.  The following are some ways in which you can promote your Shopify store:

    Promote Your Shopify Store Using Email Marketing

    As per Statista, the global email marketing market was valued at 7.5 billion USD in 2020. In 2021, according to Campaign Monitor, 64% of small businesses depend upon email marketing as their major source of customer acquisition. Such statistics indicate the superiority of using email marketing for your eCommerce store. So, one of the best ways to promote your Shopify store is to indulge in email marketing. However, there are certain things that you should keep in mind while choosing email marketing, like:

    • First of all, you need to prepare a proper email list in which you have to add the current clients and the targeted customers. This will help you get connected to the interested audience of your eCommerce store, thus helping in converting leads into customers.
    • After connecting you can start sending your welcome emails, giving information about your new product launches, discounts, and more to have better chances of attracting potential customers.
    • In email marketing, your content is the key to earning revenue and boosting your Shopify store to the customers. The content includes an eye catchy headline, body, and a call to action. Make sure that the headline should be such that it can connect with your target audiences and enforces them to open up your emails.
    • After the headline, the body of the content should be as such that it asks and excites customers to move forward to call to action. According to an analysis by Sleeknote 2022, pop-up notifications of emails containing countdown timers convert better leads into the respective sales than the ones with countdown timers. So, adding a countdown to your marketing email can be a plus point for your business.

    With all these tips in mind, you surely can take great advantage of email marketing in promoting your Shopify store.

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    Promote Your Shopify Store Using Social Media

    Social media platforms used by marketers worldwide (2021)
    Social media platforms used by marketers worldwide (2021)

    When we talk about promoting a Shopify store, social media marketing is of the utmost importance. Facebook, Twitter, Linkedin, and Instagram are the topmost social media channels for promoting your eCommerce store. The Following are some of the ways you can use social media to promote your Shopify store:

    Unique and Effective Content

    People relate to true stories. No matter what social media channel you are using, make sure to provide valuable, relatable, and organic content narrating your brand. Organize events, polls, competitions, and other features to engage the audience with the product of your Shopify store. Upload videos on how to use your product or other high-quality images and videos depicting features of your products and services. You can also take advantage of special days to promote and grow your Shopify business by giving special offers and discounts on such days. In this way, you will be able to get more attention, likes, and engagement from the audience.

    Influencer Marketing

    It is one of the best ways to create brand awareness and build trust in the product. The influencers have a large number of followers and when they promote your product, your store gets exposed to a huge audience which will ultimately help you reach more potential customers. Influencer marketing is observed to grow from $1.7 billion in the year 2016 to $13.8 billion in 2021. This huge increment indicates that investing in influencer marketing for promoting your Shopify store is a great idea.

    Advertisements on Social Media

    Paid advertisements are the best option to introduce your store to new audiences. You can use interest targeting and demographics to know about the interests of your target audience. Your ads on different social media platforms help attract more people to your store. Thus, this is another way you can use social media as a great advantage for your Shopify store.

    Promote Your Shopify Store Using Display Ads

    Promote Your Shopify Store Using Ads
    Promote Your Shopify Store Using Ads

    According to Statista, display ads have reached 238 billion USD IN 2021, accounting for the largest ad spent share.

    Display ads convince people to take a look at your product or services, and if they find them fascinating or valuable, it will help convert the leads into customers. The quality of the content of an ad must be catchy, trendy, and relatable to your store. You can also create personalized content according to your target market so that they may get attracted to visit your online store. You can opt for either native advertising or contextual advertising to promote your Shopify store.

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    Promote Your Shopify Store Using Blogs

    If you have an online store and still have not entered the field of blogging, then you must be unaware of the power of blogging. As per HubSpot, the businesses that indulge in blogs can generate 55% more visitors than those that don’t.

    Your Shopify store comes with a built-in blogging engine. While everyone is looking for different ways to promote their Shopify store, one great technique they often forget is to take advantage of blogging on Shopify. So, you can create a blog related to the products you are offering as it will help you generate more traffic and a better chance of increasing sales. Another great reason why you should invest your time and effort in this is that it can also help you to gain the email addresses of audiences and convert them into your email subscribers.

    Thus, by writing SEO-friendly blogs, you can increase the traffic enabling more people to notice your product resulting in increased sales. It will also help your website to rank higher on Google and thus more the chances of lead conversion.

    Conclusion

    In this time of increasing competition in the market, promoting your Shopify store is not just a choice anymore it is a necessity now. Marketing your product is extremely essential to drive traffic to your online store, generate leads and ultimately increase your sales.

    There are a huge number of stores present on Shopify, and if you have to stand out from all of your competitors, you must adopt different promotion techniques like email marketing, blogging, social media marketing, etc. Thus, all you have to do is to prepare and execute a remarkable promotional strategy according to your needs and budget and observe the wondrous increment in your sales.

    FAQs

    Can I do promotions on Shopify?

    Yes, you can. All you have to do is go to the marketing page on Shopify and there you can create as well as manage your marketing campaigns for promotions.

    Does Shopify include a blog?

    Yes, your Shopify online store comes with a built-in blogging engine. Setting up a blog regarding your store’s products can help you build a community.

    How does Shopify email pricing work?

    Shopify allows you to send up to 10,000 emails per month for free. After that, you only have to pay for what you use at 1 USD per 1,000 additional emails sent.

    How do I get people to buy from my Shopify store?

    You can attract potential customers to your store in the following ways:

    • Build a presence on social media.
    • Run ads on different platforms.
    • Take advantage of influencer marketing.
    • Use SEO to increase your visibility.
    • Send email marketing campaigns.

  • How Small Businesses in India Can Accept Credit Cards?

    Once you start a new business in this age, just accepting cash is not enough, even though it’s a small business but nowadays people prefer paying cashlessly. Maybe you have started a new business or startup and you are wondering how to accept credit card payments from your customers. Or maybe you have an established business but haven’t yet made arrangements to accept credit card payments but now you want to. The process might seem to be difficult in the beginning but it is actually pretty easy.

    In this article, we will talk about how to accept credit card payments for your small business and why it is important for small businesses to accept them. So, let’s take a look at it.

    Why Should You Set up a System to Accept Credit Card Payments?
    How to Accept Credit Card Payments in India?

    Why Should You Set up a System to Accept Credit Card Payments?

    People are shifting toward digital payment methods nowadays. Digital payment options provide a sense of security to the customer and it is also very easy to pay through digital methods. Whether shopping online or offline, people nowadays prefer digital payment options to pay for the services/products they buy. Therefore, it becomes essential to set up systems to accept digital payments.

    Some of the advantages of accepting credit cards are:

    • Your business cash flow increases and you don’t have to wait long for your payments to process.
    • Payments disputes are avoidable if credit cards are taken into consideration in small businesses.

    How to Accept Credit Card Payments in India?

    To accept payments from credit cards, you will need a machine called ‘Point of Sale or PoS’ machine. The PoS machine is a small device that allows customers to pay to your account directly from their credit cards. Every bank offers PoS machines to licensed merchants. In this article, we will see how to apply for a PoS machine in the State Bank of India (SBI), but the process will almost be the same for all the other banks.

    Go To PoS SBI Website

    The first step is to go on PoS SBI website. Here you will find about 8 different types of PoS Machines which are:

    • PSTN
    • Desktop GPRS
    • Portable GPRS
    • Mobile PoS
    • ECR Based Terminals
    • Bio-Metric Desktop GPRS
    • Bio-Metric Portable GPRS
    • NFC Enabled Terminal

    Apply For PoS Machine

    The next step is to apply for a PoS Machine. Just click on the ‘Apply Now’ button below the ‘New Merchant’ label. You will be asked to fill out a form asking for details about you and your business. Fill out the form and submit it.

    Confirmation

    If your application is approved, your details will be shared with the nearest branch of SBI. You will be asked to go there with your documents. Your personal and business documents will be checked and verified.

    Installation of PoS

    After your documents have been successfully verified, a person from the bank will visit your store and set up the payment terminal. He/she will also tell you about the functionalities of the machine and tell you how to use the machine.

    And that is it. You have successfully set up a method to accept credit card payments from your customers. Please note that there are only one-time installation charges for the PoS or ‘Point of Sale’ machine and no bank will charge you anything apart from that. All the payments made by customers are directly transferred to your account with no additional fee. This is a very simple process. Therefore, any business, whether large or small should set up PoS for credit card payments.

    Conclusion

    All the payments made by customers are directly transferred to your account with no additional fee. This is a very simple process. Therefore, any business, whether large or small should set up PoS for credit card payments. Digital payments are

    FAQs

    What is the best way to take credit card payments for small businesses?

    5 best ways to accept credit card payments for small businesses:

    • Square: Chances are, you’ve seen Square being used by many merchants and retailers.
    • Stripe: For those with businesses that need to go beyond credit card payments, Stripe is a good option.
    • ProPay.
    • PayPal.
    • Authorize.net.

    How many POS terminals are there in India?

    PoS terminals in India are: India has more than 4.7 million PoS terminals, as of 2021, to serve a population of over 125 crores. India has the least number of point of sale (POS) terminals among advanced economies and other emerging market economies.

    How do I set up credit card payments for my business?

    Setting up credit card payments for small businesses: Small businesses can accept credit card payments by using an online merchant gateway like Stripe or PayPal, by setting up a POS system with a merchant account, or by using a mobile card reader to accept credit card payments through a smartphone app.