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Tag: 📖 Learning

  • Top 10 Creative Ways of In-App Advertising to Grow User Base

    Let’s not bore our app users, people. Let’s give them the ads they deserve.

    There’s an app for everything, and they are all rivalling on the way to becoming the ones with the best customer experience. So, what is stopping them? In-app advertising. Google ads can get boring and hamper your customer’s experience. So, why do apps still need them? They need them to make revenue.

    Another use is that other apps might need in-app advertising to promote themselves. You would find banner ads and pop-up ads coming on your screens when you least expect them, and this much we can assume that you don’t like it.

    So, as app developers, it’s unnatural to think our users would like it. As per a report by InMobi, 70% of surveyed Indian app users say they feel highly repulsed by the experience of intrusive ads popping up in the middle of reading, and playing, and would consider installing if the problem persists.

    What this means is that apps have to figure out ways to advertise better. Advertising is only successful when it maximizes sales and minimises unwanted intrusions.

    Here’s a look at some ways apps can get creative at in-app advertising:

    Get Creative
    Make the Advertisement an Organic Part of Your App
    Time Your Ads Correctly
    Create Utility Driven Ads
    Create Immersive Ads
    Use Geotagging
    Advertising Video on Demand (AVOD)
    Make them Play
    Skin ads
    Make Use of Creative Filters

    Get Creative

    Inshorts is a popular Indian app with the goal of making news simple and easy to understand in a limited set of characters. Not just a great concept for an app, their recent ad campaign has also been a breath of fresh air.

    As a user passes between two news cards, one receives a call from a celebrity. So, you would see Aamir Khan calling you and upon picking up that call you would instantly be greeted by the actor who would then lead you into the phone conversation towards an advertisement of his brand, for example, AU Bank. Jio too tried it out recently with Amitabh Bachchan.

    Make the Advertisement an Organic Part of Your App

    Tinder has always been ahead of its time. From the very concept of matchmaking, Tinder has been a pioneer at whatever it does, even looking at some of the best ad campaigns that have been done much before anyone else was trying to make personalised ad campaigns.

    The famous dating app made use of integrated advertisements in collaboration with brands. These brands would be shown as normal cards to swipe. If a user liked the profile, much like any other profile, they would be directed to a match and inbox with sales offers from the brand and the likes of Zomato and Starbucks had this feature.

    What makes this campaign interesting is the copy and the content used in the messaging of these advertisements, which would actually make it sound like you’re talking to a person you have just matched with on a dating app. “Hey, you look delicious! We are not so bad too”, says Zomato’s profile when you match on Tinder.

    Time Your Ads Correctly

    It’s not the ad, but, its timing that could sometimes annoy the user too. For instance, if you were looking to book a ticket and you were suddenly bombed by a full-page display ad of the same movie, it won’t just be redundant, it would also elongate the process.

    Now, on the contrary, cab brands like Uber and Ola can make use of the timing their work allows. For instance, when a user has booked their cab and they are waiting for it, these cab rental apps could show their users and reward them accordingly for watching the ads.

    While the “watch the video ad” template has become a staple for many apps, the problem is they wouldn’t let a user make use of the service until they watch the ad. If Ola or Uber were to do this during the wait time, it would not be intrusive and since most people are idle during their waiting times, this could lead to higher watch times and better ad response.

    Create Utility Driven Ads

    Snickers, a famous chocolate brand, probably needs no introduction, but it sure knew it needed a kick ads ad. This is perhaps why it collaborated with Spotify, a popular music streaming app, to create an impact. The ad wasn’t even an ad, for the most part, that’s the genius.

    When users would listen to a song that was out of their typical choice of niche, Spotify would flash a pop-up “You are not you when you are hungry, and neither is your music taste. Stop being so forgetful! Grab snickers and get back to the tracks you love”.

    Create Immersive Ads

    Another number for Inshorts on this list. While we are recommending a few ideas to many apps, Inshorts is truly out there delivering out-of-the-box ideas for the marketing world at large.

    This is perhaps why recently Mahindra & Mahindra and Tata Motors, two of the noticeable leading automobile players in the Indian subcontinent, recently partnered with Inshorts to introduce the launch of their new car in a rather customized template.

    Inshorts put a piece of news out on Tata Motors launching a new Kaziranga Edition of flagship cars. These cars take inspiration from the Kaziranga national park in Assam, and so rightfully this news card was designed a bit differently from the rest of the cards. This one had lush green canopies and a rhinoceros running toward the user. Truly making the ad an experience!

    Tata Ads on Inshorts App
    Tata Ads on Inshorts App

    Use Geotagging

    Instead of apps putting up random ads to fill up the blank space, they could narrow down the demographics and make advertising smarter. For instance, when you are watching a YouTube ad, you might sometimes get advertisements in foreign languages that you don’t understand. This is a clear targeting failure.

    On the contrary, what brands could do is make ads hyper-local. This would invite smaller and more local players to the arena. Zomato could use this as part of an active strategy where landmarks that advertise with them get a higher rank on the listing and are placed right at the top. This could include restaurants, cafes, pizzerias, patisseries, etc. However, this doesn’t have to stay limited to hotel listings.

    They could use this feature to also put out advertisements for other local businesses. The advantages of geotagging include giving users more relevant listings, which they are more likely to act upon.

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    Advertising Video on Demand (AVOD)

    Amazon Prime Video is into videos anyway, so it makes sense for them to offer video production to their advertisers as well. This is a plan in the making as of April 2022. Advertising Video on Demand (AVOD) would allow advertisers full access to video production, marketing, and reach commensurate with the giant Amazon Prime Videos. While details on this campaign are yet to be out, we do see it becoming a format other OTT biggies pick up on too.

    Make them Play

    If before you clicked on install, you could actually get a trailer into what you were signing up for, wouldn’t that make the case more convincing! Let us illustrate. Scrabble, the word game, decided to offer Paris free Wi-fi. There was only one condition, the French Capital had to play some games. They had to scan a QR code and play the game to get access to the internet.

    Now, the result of this campaign was 1,10,000 minutes of free internet access, but more importantly for Scrabble, it led to a 20% hike in their downloads in the first month!

    Skin ads

    What do you do if your app offers no annoying ads and it’s a free source app, which means there is no revenue coming in from subscribers or users? This was the case with WeTransfer. You can use WeTranfer to send hefty files that your mail or social media won’t allow passing without cutting it down.

    WeTranfer solved that problem for free, and though the paid models are still an option, the brand found that the majority of users only rely on the free version. So, they took to using their home page as an ad. They understood they had a great footfall on their app, and this meant their home page itself could become an ad. So, any brand looking to use its organic reach could use its home page. Smart!

    WeTranfer Homepage Ad
    WeTranfer Homepage Ad

    Make Use of Creative Filters

    Snapchat is full of filters and they would dedicate their creative team to giving you the filter of your dreams. For brands that are looking to make a branding impact, Snapchat offers lenses.

    Snapchat Taco Bell Collaboration
    Snapchat Taco Bell Collaboration

    Users can use these lenses much like any other filter and go about creating pics that also contain the brand’s logo and sometimes, a code to scan to download the app. Taco Bell has used it, and so has Gatorade. A brilliant way to remind you are cool while also not pitching your products actively.

    Conclusion

    There are countless ways to make an ad stand out. As the digital world expands, we realize the sky is the limit. Creativity and in-app advertising too can blend.

    We see the potential for gamification and geo-tagging to make a big splash in advertising. More and more apps have begun contemplating how to make ads more conversion-friendly.

    If you have an idea that brands need to get on, let us know in the comments below.

    FAQs

    How does advertising on an app work?

    Advertisers pay app developers to display their ads on their apps.

    What are the creative methods used in in-app advertising?

    The use of creative filters, geotagging, and creating immersive ads are some of the creative ways to advertise on an app.

    How much does it cost to advertise on a mobile app?

    Advertising on an app can cost you around $5 to $10 CPM (cost per mille) that’s the reason app advertising is considered slightly expensive compared to other advertising formats.

  • How to Level Up A Cosmetic Startup? – 9 Best Marketing Hacks

    The Cosmetics Industry is no longer what it used to be. It is constantly developing & changing itself to fit the expectations of its customers. The increased awareness of people regarding beauty products has forced the cosmetic brands of today to be more inclined towards using organic, cruelty-free & natural ingredients in their products.

    Moreover, it is believed that by 2027, this industry is projected to reach $463.5 Billion. Insane isn’t it? It is no surprise that this billion-dollar industry is very lucrative & requires technological advancements. The cosmetic industry is very dynamic & competitive. You definitely need to lace up & adopt marketing strategies that differentiate you from the crowd. Your marketing strategy should give your startup an edge over your competitors. If that’s what you are looking for, then you are going to love this. Happy reading!

    Personal Branding
    Content Marketing
    Collaborations
    Influencers
    Referral Marketing
    Affiliate Marketing
    Guerilla Marketing
    Packaging
    Trends

    Personal Branding

    A good & positive Personal Branding can benefit & add a new resource to your marketing strategy. It can bring in extra PR. When you started this startup, you might be filled with so many dreams & aspirations, why hesitate to spread the word about it? You can write blog posts pouring out all your expertise about cosmetics, and tell your story on social media platforms like LinkedIn, Facebook & Instagram. When you share your knowledge about your field, you position yourself as an authority in your niche in the long run. Moreover, this can also help you build and maintain good connections with other influential people in the cosmetics niche.

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    Content Marketing

    You need solid Content Marketing to promote your business. The content should be relatable & engaging, at the same time, it should be creative enough to grab attention. Consider creating a ‘how-to‘ or ‘DIY skincare routine‘, or just build a newsletter that is subscribed by your potential customers. You can use this subscriber list to send out interesting content about your industry as well as promotions, coupons & discounts to your potential and loyal customers. Not just written, but video content is a great way to gain engagement & increase brand awareness. However, with the decreasing attention of people, make sure your videos are short & crisp.

    Collaborations

    In the present times, entrepreneurs are realizing the power of Cooperation and Collaboration and are using it to the fullest. Collaborating with salons, spas, hotels, and other beauty and fashion companies will not only boost your sales but will also increase your brand awareness, and build trust & credibility among your target audience. These collaborations mutually benefit both parties, and this is portrayed by one of the trendiest collaborations of all time – NYX Professional Makeup x Netflix ‘La Casa de Papel’ (Money Heist). The renowned makeup brand went all out, from getting content creators to creating different looks to even changing their profile picture. The collaboration of these two fandoms was all over Instagram. Additionally, this collection was available exclusively on Nykaa in India.

    Influencers

    Now that we are talking about Instagram, we definitely can’t skip Influencer Marketing. This is an amazing strategy used by businesses of all sizes. From big multinational companies to small businesses and even startups collaborate with influencers in their niche & reap the benefits. Influencers, especially micro-influencers, have built a community of people who trust them, and your chances of getting more sales & brand awareness increase. In the cosmetics niche, make-up artists & other beauty influencers would be the right fit for you. But before getting into business with them, you must analyze important data about them. You can analyze the potential, influence, followers, and engagement of the influencer of your choice on Social Media.

    Referral Marketing

    Referral Marketing is a very strategic marketing tactic that is adopted by different kinds of businesses. In these marketing campaigns, you reward the customer for referring or spreading the word about your startup to others. Consider this as a win-win situation both for you & your customer because the customer gets the reward & you get the word-of-mouth advertising. Not just this, this type of marketing is considered to be the most influential form of marketing. Don’t worry! The rewards do not have to bankrupt you. They could be in the form of points, discounts, coupon codes, & similar benefits. You can use your creativity & curate interesting & engaging offers for your customer which encourages them to refer your startup to others.

    Affiliate Marketing

    Affiliate Marketing is the process by which an affiliate earns a small commission in return for marketing a product/service for your startup. The sales made by an affiliate can be tracked through their affiliate links. You can even include influencers in your affiliate program where the influencers are provided with a special code & they get a small commission for every sale you get through their code. You can also include an affiliate program on your website where anyone can sign up for your affiliate program & earn a small commission by bringing sales to your startup. This small commission motivates the affiliates to drive more & more sales, thereby increasing your sales as well as marketing your startup.

    Guerilla Marketing

    In simple words, Guerilla Marketing is presenting yourself in a way that differentiates you from the crowd. This requires not much money, but a lot of creativity in order to benefit from this type of marketing. Among other things, something that you must consider is the strategic selection of the location. Many brands have resorted to creative guerilla marketing tactics for their business. From graffiti & chalk arts on walls to billboards, guerilla marketing has no limitations. You can even use your wit & outsmart your competitors.

    Packaging

    Your Packaging has a big hand in influencing the buying decision of the customer & also helps you make a lasting impression on the buyer. Make your packaging very creative, attractive, unique & catchy. Your packaging should differentiate you from your competitors & should represent your startup. Keeping this aside, your packaging should also be budget-friendly. Being a startup you might not have many funds available for expensive packaging, however, there are many cheap yet classy packaging options out there. Last but not the least, since it is a cosmetics startup that we’re referring to here, the packaging of your product should be such that it is very convenient to use for the customer.

    In this era, if you are not keeping up with the latest Trends, you are surely missing out on a chunk of deals. You have to be well informed about the latest happenings in the cosmetics industry. Keep a track of what are people searching for as well as, spending the most money on. Customization & Personalisation are two such trends that are gaining a lot of popularity right now. The best way to retain & gain new customers is to give them what they want. Make sure you research the latest trends & adapt them to your business. Use your creativity to satisfy the consumers by meeting up to their expectations and giving them exactly what they were looking for.

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    Conclusion

    If you are planning to make a mark in the cosmetics industry, you have to consider a combination of both online & offline marketing strategies. You will constantly face challenges & you will have to prove why your products are worth a try. A competitive industry like cosmetics includes all kinds of big & small players, new products are being launched every other day. Thus, you have to think out of the box & give your customers a reason to shop from your store. Nevertheless, running a startup is definitely not an easy task & we hope these strategies help you in getting to where you want to. Good luck!

    FAQs

    What are the new changes in the cosmetic industry?

    Cosmetic brands of today are more inclined towards using organic, cruelty-free & natural ingredients in their products.

    What is the estimated net worth of this industry in the future?

    It is believed that in the next 5 years, by 2027, the cosmetic industry is projected to reach $463.5 Billion.

    What are some of the best marketing strategies to follow?

    Content Marketing, Referral Marketing, Affiliate Marketing, and Guerilla Marketing are some of the best marketing strategies to follow in the cosmetics industry.

  • Everything You Need to Know About Online Auction Websites

    We use the internet for almost every process, ordering a pizza, buying a television, sharing a moment with a friend, or sending a picture over instant messaging. The internet has revolutionized everything and will continue to do so in future as well. It has transformed traditional businesses into online businesses, a traditional marketplace to online marketplaces.  One such marketplace that the internet has given rise to is online auctions. It isn’t something new online auctions date back to 1995, later that people found online auctions as a vast online marketplace to buy and sell anything to everything.

    Online auctions have considerably increased the variety of goods and services that can be bought and sold using auctions along with expanding the possibilities of conducting auctions. In the current web environment, there are hundreds, if not thousands, of online auction websites dedicated to online auction practices. In this article, we will talk about everything you need to know about online auctions. So, let’s get right into the business.

    What Is an Online Auction?
    Types of Online Auctions
    Is Online Auction and Bidding Legal in India?
    How to Run an Online Auction in India?
    Benefits of Online Auction Sites
    Drawbacks of Online Auction Sites
    How to Protect Yourself Against Online Fraud?

    What Is an Online Auction?

    An online auction is an auction that takes place via the internet, allowing users to sell or bid for products and services online. Online auctions allow sellers to reach larger audiences, in different locations and geographical areas. Different sellers offer different kinds of products on a web-based platform.

    Online Auction Market
    Online Auction Market

    Types of Online Auctions

    Live Online Auctions

    A Live Online Auction is a combination of a Live and Internet Auction. You can bid live and onsite at the Auction or you can bid live from your computer at home or work. An online clerk will relay your bids to the Auctioneer and you will bid against floor bidders who are at the auction and other online bidders. The Auctioneer will ask for the next bid increment, If someone bids for $60 the online clerk will update the asked bid and your screen would show that the requested bid is $60. This process will continue until there is no further competitive bidding.

    Online Only Auctions

    An online-only auction is an auction that is held online only and there is no life in-person bidding available. Bidding can be done from your computer with an internet connection at home or at work. This type of auction will be a catalogued auction with each item having a lot #. If a bidder is interested in Lot #12, they have to register and place a bid on lot #12. This process of bidding occurs up until the scheduled lot time is closed.

    It is perfectly legal to start an Online Bidding Auction site in India. Before doing that you need to follow some steps and they are:

    • You will be required to comply with various provisions of the Information Technology Act.
    • Your domain name needs to be registered.
    • Online Payment Gateway should be RBI approved.
    • You should have a dedicated 24×7 customer helpline.
    • Your company should be registered, trademark and copyrights also need to be registered.

    How to Run an Online Auction in India?

    Once you decide to hold an online auction, you need to follow several steps and those steps are:

    Registration at Online Auction Sites

    The first step for both the buyer and seller before participating in an online auction is to register on an online bidding site. There are several online bidding sites available where you can register yourself as a Seller or a Bidder. Registration is required to keep track of the items you bid on or sell.

    Listing the Items on the Online Auction Sites

    If you are a seller you can list one or more items for sale on the bidding site and set up a starting price for bidding. The seller is expected to give a complete description and specifications of the items on sale. Mostly, a specified time period is set up for bidding. In some cases, the bidding process takes place live on a specific date at a pre-specified time when bidders log in with their IDs and place their bids.

    Listing the items on the Online Auction Sites
    Listing the items on the Online Auction Sites

    Setup a Payment Method

    If you are the seller, you have to set up multiple payment options for the convenience of the buyers, which include RBI approved payment gateways like – CCAvenue, Oxigen & PayPal or Debit Cards, Credit Cards, Wallets, PayTM, UPI, Net Banking, Cash Cards & EMI options.

    Bidding on Online Auction Sites

    Buyers visit the auction website, select the preferable item and bid on them during the online auction duration a specified time for the auction is allotted for every item.

    Online Bidding

    The online bidding for each auction closes at the specified time. In the case of multiple bidders, the bidder with the highest online bid at the end of the auction is likely to buy the items. If there is no online bidding at or above the reserve price, the auction closes without a winner.

    At the end of a successful online auction, You can communicate with the buyer over an email to arrange for payment and delivery of the goods. The sale is at the discretion of the seller. It is the choice of the seller to sell or not to sell the item to the highest bidder.

    Benefits of Online Auction Sites

    Some of the benefits of online auctions are:

    • Better Deals on products
    • Variety of products
    • No need to physically attend the auction

    Drawbacks of Online Auction Sites

    There are some drawbacks of online auctions as well and they are:

    • A website may go down for multiple reasons.
    • Since attending an online auction is easy, everyone can join in. That means you will have to outbid a lot more people. And that becomes harder as the number of bidders goes up.
    • You don’t get to inspect the item you are bidding on. Sometimes the pictures of the products can be misleading.

    How to Protect Yourself Against Online Fraud?

    Use Sites That Contain Only HTTPS URLs

    If you are on any site that you are looking to make a purchase from or enter personal information into, make sure that the secure icon is displayed, and that the very first letter preceding the “www” is https://. By virtue, HTTPS encryption is done bi-directionally, which means that the data is encrypted at both the client and server sides.

    Use Strong Passwords

    The more complex your password is, the more security it provides for your account. By using a simple password, it becomes very easy for a hacker to simply guess your password without even having to know you or take further action. When creating passwords, use strong password criteria such as passwords that contain multiple instances of numbers, upper and lower case letters, and special characters when available. Make sure to change your passwords from time to time.

    The basic method for cybercriminals is to send out a mass e-mail containing an attachment or a hyperlink. The attachment is malware and any hyperlink will be a website masquerading as something legitimate. The goal is to trick the e-mail recipient into downloading the attachment (exposing their PC to the malware), clicking the link to a website that may be infected with malware, or asking for confidential data such as credit card numbers to be entered.

    Keep Personal Information Confidential

    Unless you are very confident about the site you are using, be wary of entering information on sites that are looking for your personal information. Be especially wary of sites asking for any financial information, address and birthday, or middle names. Most sites do not need this information and have very little use to collect this, especially all in one place.

    Even after all these if you fall victim to online auction fraud in India, you can consult a cyber lawyer and file a complaint about online fraud with the cyber crime cell in your city.

    Conclusion

    Even though the online bidding process is transparent, one cannot eliminate the chances of fraud when entering the online bidding market. Online auction sites Display a wide range of goods and are a growing community of buyers and sellers. Online auction sites are a prime example of how the internet has changed the ways in which modern business works and the endless possibilities the internet holds.

    FAQs

    Online auction is legal in India and there are many websites that host them.

    Which is the largest online auction suite?

    eBay is the largest online auction site.

    What do you mean by online auctions?

    An online auction is an auction that takes place via the internet, allowing users to sell or bid for products and services online.

    What are the two types of online auctions?

    There are two types of Online auctions and they are:

    • Live online auctions
    • Online only auctions

  • Meme Marketing Strategy: How Can LinkedIn Boost Meme Marketing?

    The article is contributed By Agnik Ghosh, COO & Co-Founder, MemeChat

    The epoch is shifting. If you’ve spent any time on LinkedIn recently, you may have observed that from a staid corporate networking platform the site has evolved into a social media podium. With a more informal approach, professionals are having fun. And memes are considered one of the most powerful online marketing tools available.

    Brands are now embracing memes on LinkedIn to develop a digital identity using the unusual social phenomenon of subtle humour but with a more personalised touch. Brands use viral memes to promote their products, and they do this by creating visual elements that their customers can relate to and then spread.

    Meme marketing can be a very effective strategy for attracting attention, stimulating conversation, and potentially making your content go viral. Furthermore, it helps a brand gain more customer involvement, fostering a more relaxed and interesting dynamic between the brands and its audience. LinkedIn’s algorithm also rewards active participation, particularly in the form of contributions that spark debate. As a result, LinkedIn is the ideal platform for increasing your meme marketing efforts.

    Here are a few tips for using LinkedIn as a tool to elevate your brand’s meme marketing strategy.

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    Reliable Source

    LinkedIn is regarded as the most reputable source of information and is responsible for 46% of the social traffic that is sent to B2B websites. Therefore, content marketers must employ LinkedIn for content marketing, particularly for business-to-business (B2B) marketing and lead creation.

    1Bn Monthly Interactions

    The majority of LinkedIn’s active members log in every day, resulting in over one billion monthly interactions. However, you only have a few seconds to create an impact. Therefore, meme marketing is the most effective method for achieving long-term success. The objective is not simply to create content, attract attention, and then start pushing your product. It’s all about generating interest in your brand and then using that interest to develop your network.

    Pop Culture References

    Having the biggest number of youth (34.33 percent) in the globe, the Indian market is ripe for a wide range of marketing opportunities. Memes are a big deal in India because of the country’s rich cultural past and reliance on pop culture references. Video and image uploads, stickers, emojis and even GIFs are all part of this new form of communication.

    According to the findings of a recent study conducted by the Pew Research Center, LinkedIn is still the most widely used social media platform among students. It is also important to note that millennials make up more than 59 percent of the user base on LinkedIn, and that 11 million of the 87 million millennials currently hold positions that include decision-making responsibilities. Both of these facts are important to keep in mind. LinkedIn is an excellent platform for promoting meme content, which is extremely popular among members of Generation Z at the moment.

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    LinkedIn Algorithm

    Memes on LinkedIn are disseminated using a particular model that takes into account connections made at the first, second, and third-degree. More than half of the increase in viral activity that has occurred over the past two years can be attributed to changes that have been made to the LinkedIn algorithm. There are currently over two million articles, videos, and posts that are being sorted, ranked, and displayed in the feeds of LinkedIn’s 645 million members and users.

    Creating a Digital Identity

    Brands are now leveraging memes to create a digital identity using the peculiar social phenomena of subtle humour but with a more personalized touch. They associate their brands with the most viral memes and create visual aspects that their customer can relate to and further share. For example, Zomato and Swiggy are known for curating the most innovative campaigns by triggering human sentiments and amplifying the ‘been there, done that!’ factor on LinkedIn.

    Impression Counts

    Impression counts on memes have gone from 19.8 million in August 2019 to 24.9 million in July 2020, representing a 26 percent peak, and eventually 28 million around April 2020. Because of Lockdown, consumers were obliged to spend more time in front of their screens, in the vain hope that escapism and memes would somehow magically transform into useful tools.

    Catchy Captions

    Memes are a brilliant method to capture a user’s attention on LinkedIn, but without a captivating caption, you’re not efficiently leveraging meme marketing. A caption should have numerous crucial components. Adding at least two relevant hashtags to your brand is a good start. For instance, a brand’s name is an excellent first hashtag, whereas a short but clever tagline is an excellent second hashtag. Additionally, the caption should convey more about the brand, product or service to the client. It helps to attach blog articles, landing pages, eCommerce Portals and PLR courses on a meme post.

    Necessary Precautions

    It can be difficult to keep memes strictly within the limits established by a company’s community. Therefore, marketers are now changing memes and shifting the focus of their content to something that is more closely aligned with the image they wish to project. The use of humour in marketing can be risky, and companies must take precautions to ensure that their clients are not offended or turned off in any way by the jokes they tell.

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    List of the Best Laptops in India for Office and Personal use

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    Conclusion

    LinkedIn marketing is an exceptional next step for meme marketing, which has gone from being an obscure trend to an international phenomenon. When it comes to responding to your brand and business in general, consumers turn to memes for an immediate and simple solution. Memes can help your brand get the upper hand when it comes to promoting your brand, gaining exposure, and strengthening client engagement on LinkedIn, as well as enhancing your meme marketing strategy.

  • How Do Lightbox Pop-ups Help You Increase Sales?

    Effective digital marketing like SEO, Google page ranking, keyword search, etc. increases traffic to your website. Now, the big task is to convince them for buying the product or service. The online business runs on the conversion of visitors into potential buyers and for this, they have to stay longer at your web location.

    Digital marketers are actively using Lightbox pop-ups to make them stay longer on the web page which in turn reduces bounce rate, generates a lead, increases conversion, and ultimately accelerates sales.

    Often pop-ups are annoying and give gives bad user experience when they are coming in between and interrupting your work. However, perfect timing and value addition of ads can prompt users to email sign-ups or complete the check-out process.

    Lightbox Pop-up is the small window overlay that appears over a webpage and obscures the web page content. It showcases the ad, message, or promotion and darkens the rest of the page. Although these popups may seem annoying and intrusive their click-through rate is around 2%, which is still higher than other kinds of ads.

    How Does Lightbox Pop-up Work?
    How Do Lightbox Pop-ups Increase Sales?

    How Does Lightbox Pop-up Work?

    The success rate of Lightbox pop-up depends on how strategically it is used. Timing and context of the pop-up matter so it doesn’t appear as an interruption but rather adds value to user experiences.

    The Lightbox pop-ups come at forefront of the webpage so it gets immediate visitors’ attention. Initially, it appears as interfering with your interaction with the website but the relevant pop-up will encourage you to take action. It boosts user engagement and increases email subscriptions.

    Pop-up ads such as sales discount codes, Free-trial, free membership, and coupon codes have an average 10% conversion rate. Different studies and market surveys have shown that smart and appropriately designed pop-ups have generated leads, increased conversions, and boosted sales.

    If it is launched on time, the more likely user will want to end the content even if the pop-up seems irrelevant. The new users also spend time on the content when encouraged by the pop-up ads.

    I’m taking a few business cases to explain how the implementation of Lightbox pop-ups increased their customers and improved revenues.

    How Do Lightbox Pop-ups Increase Sales?

    Optimizes Check Out Process

    Lightbox pop-up is actively used to boost Shopify sales by implementing Exit-intent technology. Exit-intent pop-ups appear when the visitors are about to leave the web page without completing the check-out process. It doesn’t interrupt work but can be used to keep visitors staying longer in the storefront.

    Medstar Media skyrocketed its conversion rate by 500% due to implementing the Lightbox pop-up at the right time when visitors are about to leave the website. Some kind of discount code or promotion messages keep them stay longer on the website and may convert them into potential customers from visitors.

    According to the study, approximately 99% of visitors don’t buy on their first visit. They would prefer to come again to finalize the purchase. Lightbox pop-up captures email signups and boosts subscribers list so that you can further pursue personalized communication with them.

    Generally, online stores send follow-up emails to pursuing buyers to complete the checkout process but the recovery rate is not optimal. You can use exit-intent technology to offer additional discounts to the buyers who are dropping off the check-out in between.

    An online megastore Carbide Processors uses Lightbox pop-up and offers an additional 5% discount as an incentive who immediately complete the purchase transaction. The sales increased to double where the users were abandoning the checkout page, initially.

    Carbide Processors Lightbox Pop-up
    Carbide Processors Lightbox Pop-up

    Generates Extra Leads

    The Lightbox pop-up with a changed strategy can substantially attract more customers and grow the email listing. According to multiple studies, after Lightbox pop-up incorporation, the lead conversion rate increased to 10 %. On-time display of pop-ups prevents people from leaving the site and in turn, it recovers 50% of visitors.

    Digital Marketer is the online blog runner who created 5 retargeting ad campaigns for the marketing toolbox, a Facebook ad template, a social swipe file, and a list of 212 blog post ideas. After implementing Lightbox pop-up ideas, its bounce rate reduced to 53%, and the average stay time on site increased by 54%. Moreover, they have generated an extra 2,700 leads from the visitors who were about to exit their website.

    Another significant case was BitNinja, a 4-person startup in the B2B industry. It is a SaaS company and operates in server security. It also had a problem with lead generation at the start. Then BitNinja implemented a Lightbox pop-up with exit-intent technology on their website to boost lead generation and conversion. They offered a free eBook delivery to email subscribers and this enticing offer increased their subscriptions rate by 114%. Instantly, they raised 65% of leads.

    Lightbox pop-up is the most effective way for lead generation when it is implemented strategically and adds worth to the campaign.

    Increases email subscribers

    The Lightbox pop-up with exit intent technology tracks mouse gestures and flashes the subscription ad exactly at the time when the mouse reached the exit icon of the page.

    Using lightbox pop-up with a customizable exit-intent tool, Beginner has achieved 600% growth in less than a month. The Beginner increased its subscriber list by reversing the visitors who were about to quit the site.

    Marketing 112 used a Lightbox pop-up to highlight the 33-day marketing course following the interactive sign-ups process. It has increased its subscription rate by 62%.

    Marketing 112 Lightbox Pop-up
    Marketing 112 Lightbox Pop-up

    Another big case was Darren Rowse’s photography blog which usually was getting 40 subscribers a day but after using the AWeber light-box pop-up, it got 400 subscribers per day. Pageviews per day were up and he has got a massive subscribers list per day.

    Survey Lightbox pop-ups are an easy way to get feedback and increase email subscribers. Community forum sign-up is another good way to increase subscribers. One good example is Tommy Hilfiger who announced a 20% discount as an incentive to the users who joined the club.

    Tommy Hilfiger Lightbox Pop-up
    Tommy Hilfiger Lightbox Pop-up

    Increases Sales

    Studies have shown that suddenly appearing Lightbox pop-ups that are showing some deal or promotion, keep the visitors a little longer on the web page. More and more visitors subscribe when there is a discount or coupon code messages flashes with email pop-ups. Then after nurturing your subscribers, you can increase your potential customers.

    Lightbox pop-up is effective, non-intrusive, and convenient. Visitors find it less intrusive as it appears when the visitor is about to leave the web page. When the Lightbox pop-up appears with the coupon code announcement, it makes a huge difference in lead generation, conversion, and encouraging sales.

    It is very effective for eCommerce businesses to promote their trending products for increasing sales. You can use these Lightbox pop-ups to capture emails to further nourish the communication. In addition to offering discounts and coupons, you can give direct links to the storefronts so the users land at the stores and explore the products.

    You can also notify users about the time-limited deal for most trending products. The deadline of the discount offer motivates users to grab the best deal at a low price.

    Xero Shoes strategically used Lightbox pop-up to catch users’ attention. They showed a free research report in a pop-up message when the users were about to leave the web page. The research was about the benefits of going barefoot and audiences were curious to know more about such types of fact reports. It increased sales by 28.4%.

    Another great example was the ZooShoo company. It is an online retailer website for women’s shoes and fashion wear. Despite a lot of traffic, it was unable to increase its sales. Using OptiMonk Lightbox pop-up, they offered a coupon for a 10% discount on the next purchase. In just two months, ZooShoo increased its revenue by 7.35%. Moreover, they had 5,000 extra subscribers and 1,129 of them, purchased their products.

    ZooShoo Lightbox Pop-up
    ZooShoo Lightbox Pop-up

    Adds Value Proposition

    Add value proposition to customer experience so they see the worth of product or service. It’s not always pricing that the customer seeks. For example, if you are selling cars, delivery services, mobile, cameras, TV, and many such products, the product’s features, efficiency, reliability, and durability often outweigh the price of the product.

    Users are interested to see what unique feature you are providing and you can highlight that in hover ads of Lightbox pop-up. Instead of interruption, it encourages users to take action.

    Lyft: “Rides in Minutes”, Uber: “Get there: Your day belongs to you” and Stripe: “Web and mobile payments, built for developers” are some good examples of the value proposition.

    Avoid annoying ads and implement pop-ups in a smart way like hovering pop-ups for free sign-up ads, freebies, rewards, useful tips, and so on. Make your campaign simple and easy.

    Prevents Bounce

    Lightbox pop-up with Exit-intent technology appears on the web page at the right time when the cursor moves to the top of the browser window. It appears with attractive offers and messages so the users stop quitting the website and stay longer on the web page.

    Top 11 Examples of Email Popups to Help Generate More Leads
    A well crafted and eye-catching email popup can surely increase your sales. Want to find out how some companies utilise email popups? Read more.
    StartupTalkySunita Singh

    Conclusion

    Launching pop-ups at the correct time for relevant offers can prevent users from leaving the web page and propel the success rate of conversion from users to potential users. Lightbox pop-ups can be smartly used to increase email subscribers, boost conversion, and encourage sales.

    FAQs

    Do popups increase sales?

    Many studies show that popups have generated a nearly 10% average conversion rate.

    Why pop-ups are effective?

    Popups grab the attention of the users and eliminate distractions.

    What is a lightbox in marketing?

    A lightbox is a popup that appears over a webpage and blocks the content until you make an action.

  • How to Improve Customer Experience for SaaS Businesses? (Best Strategies)

    Interaction between a customer and a brand at different stages of the customer’s journey impacts the customer’s perception of the product and services. Positive interaction strengthens the connection and enriches the customer’s experience (CX) throughout all aspects of the product consumption journey, including browsing websites, enquiring about products, purchasing products, post-purchase communications, etc.  Hassle-free and convenient business transactions keep customers engaged and drive their loyalty to a brand.

    The personalized experience of the product enhances the credibility of a brand and brings out the brand from a shop for a shop. Let us see how SaaS companies can enhance customer’s experience and drive revenue growth:

    What is Customer Experience?
    Why do SaaS companies need to Improve Customer Experience?
    How to Improve Customer experience strategy for SaaS Business?

    What is Customer Experience?

    SaaS products and services work on subscription-based pricing and that can be altered anytime with the myriad number of SaaS products available in the digital market. Customer acquisition and customer engagement are their prime concerns and to get an edge in the market, they are dependent on customers’ responses about the SaaS products.

    Effective customer experience strategy is well-crafted planning of business goals and organizing the itinerary to reach that goal. Online customers relationship play a crucial role in keeping customers engaged with the SaaS product and a brand, in a highly competitive SaaS market.

    Advanced UX, easy interface, real-time chatbot conversations, engaging emails, customer feedback, review, YouTube videos, etc are various means to increase interaction between the brand and the customers. It also helps businesses to get data insights about the sensory and behavioural responses of different types of customers to further improve communication with the targeted customers.

    Why do SaaS companies need to Improve Customer Experience?

    SaaS businesses are undergoing many transformation phases due to the increased use of cloud computing, AI, advanced data management tools, remote working, agile infrastructure, on-demand resource availability, and many more local/global reasons. SaaS businesses run on subscription services so customer satisfaction at every consumption touchpoint delivers a stand-out result and ensures product-led growth.

    Maintaining customer retention for a long time is extra pressure apart from increasing new customer in-flow for a brand.  The end user’s experience is essential to maintaining a long-term relationship and improving business output.

    Why Should You Improve Customer Experience
    Why Should You Improve Customer Experience

    How to Improve Customer experience strategy for SaaS Business?

    Improve Customer Onboarding Experience

    User onboarding is the beginning stage of a customer’s interaction with a SaaS product. The customers should be well acquainted with the accessibility of website navigations, image representation, easy interface, purchasing convenience, and smooth check-out functions. Easy onboarding can include:

    • Free Sign-up and product trials to gain audiences’ trust for paving the way for long-term relationships.
    • Complete walkthrough, knowledge base, support, FAQs, and guidelines to provide comprehensive knowledge about the product and simplify the process.
    • Consistent customer support through support and knowledge base articles to help them to reach easy and quick solutions. Quick resolution of Help Desk queries enhances customer experiences and builds the product’s credibility.

    Increase UX Investment

    Your website is the face of your business and the main communication channel for showcasing your product and crafting your digital customer journey. Slow-running websites, abrupt navigation, poor image quality, and complicated language are all major pain points for customers and cause frustrations at every stage of the customer’s journey. Even a few seconds wait period for a website to upload causes 70% give up of visitors and the business loses its brand loyalty too.

    Poor digital customer experience can lead you to lose traffic to competitors and it can ultimately impact the company’s growth and revenue. 85% of buyers do online shopping because of the great customer experience they get through product pages.

    Focus on Customer Feedback and Reviews

    Unbiased and honest posts have more capability to drive traffic and then convert it into potential buyers. People adopt which is devoid of the banner and listen more to genuine comments. Customers’ feedback, reviews, surveys, and questionnaire are considered more trustworthy because they are coming directly from customers’ mouths.  

    According to a market survey, 85% of people trust customer reviews before online purchasing. This way a brand engages customers and promotes its product more efficiently and authentically. Approximately 75% of brands agree that their customers are their brand promoters.

    Customers’ feedbacks and ratings identify valuable insights about product quality, shortcomings, encountered issues, expectations, satisfaction, recommendations, and customers’ perception of the product.

    In a fiercely competitive market of SaaS businesses, lead generation and customer acquisition are substantial parts of product growth. The constant customer engagement leads to secure and long-term relationships, which eventually turned into customer loyalty.

    Get the opinion of customers through feedback, survey forms, emails, chats, and social media, and ask them to respond quickly. Positive feedbacks and recommendations promote your product through word-of-mouth marketing free of cost.

    Average people are more trustworthy because they are promoting your brand for the value they got in return and not for the marketing.

    Cross-Departmental Collaboration

    Effective customer experience strategy is the well-crafted planning of business goals and organizing the itinerary to reach that goal. Your business goal and marketing goal should be aligned and the marketing goal should work as a complementary to achieve the business goal. Less coordination between different teams hinders smooth business functioning and frustrates your customers due to time lagging in response to the request.

    Customer experience should be intelligent, personalized, relevant, and insightful across customers, marketing, communication, sales, and service teams. Develop a smooth business transition to bridge the gaps between customers and multiple departments to create better customer experiences.

    Track and Measure Customer’s Experiences

    Subscription-based product is highly volatile in nature and can be replaced anytime with alternates. Current customer trends, purchasing behaviours, expectations, and demands, are needed to be tracked and examined to focus on target customers.

    Map your customers’ journey; research customers’ profiles, and collect data from social media about their choices, interests, gender, age group, and preferences to track the latest trends. Identify whom you are talking with? Create a persona of your audience and then target them selectively.

    Introduce chatbots to get personalized with customers and to address accurately what they are looking for. Determine the common stage where you can connect with your customers. Twitter, LinkedIn, and Pinterest might be the best channels for connecting with target audiences for SaaS-based products.

    Personalized email marketing collects insights such as niche interest, buying intent, and behavioural patterns and helps in anticipating the future needs of the customers.

    Some SaaS companies personalized their websites for new or existing customers. Big data analytics and machine learning bring out the customers’ insights and their predictive behaviours which help to segment customers based on their preferences and needs. Delivering individualized content and targeted emails strengthens the relationship between businesses and consumers. It enriches customer experiences and increases brand credibility in a volatile SaaS market.

    Make a Mobile-friendly Interface

    Make your interface mobile-friendly as 90 out of 100 customers access web pages, social media, and emails on mobile. Customers can get weekend offers, festive offers, and timely coupon notifications anytime, anywhere with the portable mobile device.

    According to a recent survey, 82% of users are primarily engaged with smartphones, while 63% of users use computers. Effective customer experience is to meet customers where they are and mobile device is accessible almost everywhere.

    Incorporating the Latest Tools and Technologies

    Using the right tools and technologies is an integral part of an enhanced digital customer experience. Live chat, FAQ page, Chatbot, and Helpdesk enable customer support to automate resolution quickly and enhance customer experience. Big Data analytics, AI, and Machine Learning techniques collect valuable insights and create a customer-centric user experience for individual users.

    Promote Omni Channel marketing

    With constantly changing consumer habits, it is crucial for the business to connect with customers through multiple channels. However, maintaining consistency all along and seamless communication at various media channels (omnichannel support) is quite a tedious job.

    70% of consumers expect the same representative or same product copy in every channel. A mobile app, social media, chat, email, and web page are all part of omnichannel marketing. Create an omnichannel support strategy by optimizing user engagement across web, mobile, social media, and live chats.

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    A churn is a user or revenue loss in a given period. If you don’t want to lose your customers, follow these strategies to reduce the churn rate.
    StartupTalkySunita Singh

    Conclusion

    A perfect customer-centric strategy comprises a well-thought-out plan to increase positive customer experiences at all stages of the customer’s journey and measures the customer’s perception of the company, product, and brand.

    To create an excellent SaaS customer experience, nurture your relationship with your customers by understanding their behaviours and expectation and provide a comprehensive customer experience platform from onboarding to feedback collection.

    An average user can be turned into a brand ambassador from his role as a fan or a contributor.

    FAQs

    What is the SaaS customer experience?

    SaaS customer experience is keeping your customer engaged with your SaaS product.

    What are customer experience strategies?

    Customer experience strategies are a strategy that you plan to provide the customer throughout the customer journey by providing the best experience at every stage.

  • 9 Proven Lead Generation Strategies for Growing Real Estate Business

    There is a rising trend in demands for small and big properties in the real estate business due to the continuous growth of industries in big cities. People are searching for short-term rental homes and investments in big properties. In this highly competitive real estate market, property builders and real estate agents need to fix at least 80% results to get leverage in the market. Lead generation is the biggest goal for them so they can expect to capitalize on the best opportunities in the end.

    Lead generation is a challenging task in the real estate business. It requires to personalize communication at every stage of the sales cycle. The first step is to build trust in your fresh prospects which can be used to get extra mileage further in the sales process. Mouth referrals work quickly and give good returns!

    Understand the market trend and implement the best strategies to generate constant leads in real estate. There are a lot of ideas you can apply on tried and tested basis but I am listing out the best strategies that certainly will increase your pipelines with fresh prospects.

    1. Acquire Networks
    2. Join Marketplace
    3. Ask for Referrals
    4. Build Partnerships with Local Businesses
    5. Leverage Social media
    6. Employ Video Marketing
    7. Create Content Marketing Campaigns
    8. Optimize Your Website for SEO
    9. Attend Expos and Tradeshows

    1. Acquire Networks

    Networking means in the real-estate business is to make connections with potential prospects with an idea to convert them into a reality. There is no harm to start with the traditional way of marketing like getting into the doors of the neighbourhood, introducing your best offers, calling numbers to potential buyers, distributing pamphlets and flyers, and so on.

    It increases your network but in the digital age, you have to keep pace with modern technologies to run on the same track. You have a better chance to attract and convert leads through relevant content and incentivized deals.

    You can contact your target customers through email marketing and make them aware of your lucrative offers for their delights. It keeps alive your name and brand in your networks. According to the survey of NAR conducted in 2020, 88% of buyers purchased their homes through real estate agents only.

    To expand your real estate network:

    • Create a user-friendly website with enriching UX design, easy navigation, clear and simple information, detailed description of the area, amenities, sizes, price, landscape views, and graphical and statistical presentation of progress report to display a professional outlook. Your website is a medium through which your clients know about you.
    • Engage with the community, join business events, participate in local groups, and gatherings and expand your social circle.

    2. Join Marketplace

    Add your properties in the marketplace where prospective clients can know about details and communicate with you. The online marketplace can generate leads in a short time.

    Facebook and Instagram have effective marketplace to promote the real estate housing business. There are so many advertising houses/groups on social media where you can join and advertise your properties. You can discuss with people, know their expectations, promote your deals with attractive prospective and offer incentives and discounts also.

    Collect leads data, their interest, and price range, then keep track of leads and improvise your process and strategies as needed. Start personalized communication with leads based on their interest and showcase your offerings that target their demands.

    3. Ask for Referrals

    According to the NAR survey, 64% of sellers found their agents through referrals from friends, neighbours, or relatives. Referrals do half the task done and you just need to nurture your leads than pursue them to listen to you. Ask for referrals from your old buyers and satisfied clients.

    Referrals work like a magic and automatically generate leads for you. If you are new, you can have contact with some organizations on mutual interests and in return, they can refer to your name.

    Lead generation in the real estate business is a quite challenging task and you are stressed to increase your efficiency by converting most of the leads into the actual buyers. Your focus should be on making personal contact, building relationships, and fixing one-on-one meetings with the leads to get the quality output.

    It is essential to make a comprehensive strategy for tracking and managing leads, making phone calls, pursuing personalized communication, emailing, and physical meetings so you can analyze the process and work on shortcomings.

    4. Build Partnerships with Local Businesses

    Build mutually beneficial partnerships with insurance companies, personal bankers, lenders, near about hospitals, bakeries, hardware, etc, and try to co-host events for forming common clients. Offer discounts to clients for using referred connections so you and your partners can nurture leads for common growth.

    5. Leverage Social media

    Social Media Marketing is an indispensable strategy that cannot be excluded in the age of digital marketing. Facebook, Instagram, LinkedIn, and Twitter are popular mediums to exploit the potential of online resources. LinkedIn creates professional networking and through LinkedIn ads, you can have potential leads. Facebook and Instagram are cost-effective lead generation mediums that enable to join different online groups and events to communicate with target clients.

    You can give a personal touch to your content and post-eye-catching visuals to gather traffic. Facebook ads and Facebook groups create target audiences who are easy to track and manage in the lead generation process. You can evaluate your success rate and decide to further continue on ads or look for other strategies.

    6. Employ Video Marketing

    According to a survey, 73% of prospective clients are interested in watching the video about the house properties. YouTube videos are an effective medium to communicate with your leads and impress them with enticing landscape views of buildings, gardens, and apartments.

    Use a good camera, lighting equipment, sound narration, and editing software to give it a professional touch. Create an impacting video that covers all aspects of marketing strategies including, client interviews, live question and answer streaming, agent profile, yearly progress, real estate events, and information.

    7. Create Content Marketing Campaigns

    Create email templates, newsletters, and blogs to communicate with your subscribed leads. You can convey your leads about valuable insights, discounts, mortgage rates, best listing, and relevant details about your existing and upcoming housing projects through regular newsletters and email communication.

    Organize your subscribed leads on various criteria and interests and send them relevant promotional content. Apart from this, articles and client testimonials, backlinks, community news, and social media links can also contribute to bringing leads to your content.

    8. Optimize Your Website for SEO

    Buyers often search on Google for new homes and properties so a good search engine ranking increases your visibility. SEO optimization and keyword-rich content increase Google ranking for your blog content in the search engine. Update your website or blog with valuable content and time-based trends or events. Search engine visibility increase website traffic and generate online leads for your content.

    Segment your leads based on their interaction with the websites, demographics, and interests, and create buyer’s personas to tailor emails, educational materials, and newsletters. It enhances personalization and target communication with leads.

    9. Attend Expos and Tradeshows

    Local or global events and tradeshows are good platforms to showcase your real estate projects and create awareness about your name and brand. Communicate with potential buyers or partners, distributes some flyers, and pitch the ground to generate leads for your real estate property. You also can have an opportunity to meet with industry experts and gain insights into the latest and upcoming trends.

    Conclusion

    Applying strategy is not enough if you are not aware of its progress or lacking, analytically. You need to constantly evaluate your current strategies to track their progress in the lead generation and conversion process. However, there is no fixed strategy to generate real estate leads, you have to be flexible enough to implement changes in your current strategy or apply a new one if fresh prospects are coming into the sales funnel.

    Be agile to incorporate any new strategy; sometimes take a step back, analyze and then move forward with the set target. Always be ready to experiment with a fresh outlook along with the flow of knowledge about market statistics and trends.

    Nurture your leads with trust, and positive relationships and constantly engage them in communication to fix sales deals within an expected time frame. Your satisfied clients can contribute to spreading your name further by positive reviews and references.

    FAQs

    How to generate leads for real estate?

    You can optimize your website for SEO, join marketplaces, ask for referrals, build partnerships with local businesses, and leverage social media.

    What are some of the types of real estate leads?

    Referrals, Organic, Portals, PPC, and Social Media

  • Top 11 Examples of Email Popups to Help Generate More Leads

    Pop-ups are small window overlays that appear over the webpage, showing ad content and message to take visitors’ attention. Email pop-ups are used to capture visitors’ emails by displaying attractive offers like free e-book delivery, discounts, survey forms, free blogs, and newsletters.

    Email pop-ups are personalized popups that reach new customers and stay connected with old customers. It allows you to convert website visitors to email subscribers, thus generating leads.

    What is an Email Popup?
    Best Practices for Email Popup
    What Are the Different Types of Email Popups?
    Examples of Email Popups

    What is an Email Popup?

    Email popup targets visitors’ behaviours and measures their engagement after landing on the page. It pushes targeted messages and segments audiences based on their interests on the page. It is displayed where the user is spending more time as it increases the probability of email sign-ups.

    You can target specific customers and send a relevant email sign-up message to add value to their browsing experience. With email sign-ups, you can also get the ideal audience list. The email popup must be offering something interesting in exchange for a name and email address.

    Best Practices for Email Popup

    A well-crafted and eye-catching email popup increases users’ experiences without interrupting their work. Exit-intent technology enables you to display a popup at the time when the users are leaving the website without interfering with their tasks. The incomplete checkout process can be reduced too if sudden discount offers flash on the screen with email sign-up.

    The email pop-ups should be short and clear with effective UI design. Moreover, the pop-ups should appear less annoying and add value to user experiences. The value addition of email pop-ups increases the subscribers’ list and generates potential leads for further communication.

    The average conversion rate of email popups is 3.75%. The email popup helped BitNinja to increase its email subscriptions by 114% and leads by 162%. According to studies of e-commerce stores, Asphalte, a popular Shopify store, generated 4,000 conversions in one month.

    What Are the Different Types of Email Popups?

    On-time displays of smartly designed popups catch users’ attention and get positive responses from users. Depending upon your demands, you can design the email popups in five ways:

    Standard email popup

    A standard email popup is a small window that appears at the forefront of the screen to collect users’ email addresses. It offers free shipping, discounts, e-book delivery, or anything valuable to users in exchange for the email address. It is the most popular layout with propelling success rate.

    Full-screen popup

    The Full-screen popup takes the entire screen and eliminates all distractions.  When you have something great to offer that users find worth to respond, you can definitely use this to target your customers.

    Sidemessage Popup

    The Sidemessage appears on side of the screen and is non-intrusive in nature.

    The Sticky bars stick to the top or bottom of the screen with a small message. If the message is for collecting email sign-up only, without any offer, the side message and sticky bar are good options. It collects emails without interrupting the user’s browsing experience.

    Scroll trigger Popup

    The scroll trigger email popup appears when a user has scrolled to the depth of the website. Instead of asking for emails immediately, it waits and analyses the user’s interest.

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    Best Examples of Email Popups

    Offer Discount, Coupons, or Incentives

    Discounts and coupons evoke pleasant feelings in visitors and they quickly sign up with their emails. The conversion also increases because visitors they turned into potential customers. Not only does it generates leads but also boosts sales. Free shipping offers, coupons, and other incentives are an efficient way to capture the emails of visitors.

    The candle store, Homesick, offered 15% off on the first purchase. The customers didn’t need to buy immediately; the discount offer was valid until they do the first purchase.

    This discount offer exploded the sales. The popup was appropriately designed that showcased the benefits, promotion codes, brand image, and everything that was relevant from the user’s perspective.

    Homesick Email Popup
    Homesick Email Popup

    Multiple Popups

    It makes the popups relevant and adds value to email subscriptions. Awara Sleep email popup comes immediately as the visitor lands on the page. Its unique design specifies the benefits of signing up and highlights the button to save $499—convincing users to sign up. It also adds value to email subscribers by calling them “Resident members” and giving them exclusive offers.

    Awara Sleep Email Popup
    Awara Sleep Email Popup

    Launch at Right Time

    Time is the crucial aspect of email popup so it doesn’t appear disturbing and does not miss any possibility of conversions. Using exit-intent, you can trigger the popup when the visitors are about to leave the website. Though, you can increase your conversion by displaying a popup 10 or 20 seconds later after the user lands on the page. This help to easily segment the audiences and display the relevant popup to get a higher engagement rate.

    According to research, the longer users stay on a page, the less likely that they will bounce off the page. However, popup displays immediately after landing increase subscription but you are unable to target users’ behaviours and interests so most email signups are less likely to convert into customers. So, analyzing how long the customer stays on the page is important to increase potential leads.

    Rainbowjeans.com has placed an email signup action at the bottom left of the page so the users who reach the bottom can only sign up for emails.

    Over the Rainbow Email Popup
    Over the Rainbow Email Popup

    Highlight Unique Offer

    Write unique offers in big and bold so visitors cannot avoid the email popup and inside information. Ollie uses bright colours, easy-to-understand, and straightforward offers. Bright-looking popup and easy signup convince users to email signup.

    Ollie Email Popup
    Ollie Email Popup

    Create Newsletter Popup

    Newsletter popups are a great way to collect email sign-ups. The niche topic of the newsletter should be clear and add a value proposition to users. Headlines give an overview of the content/event that is covered in the newsletters.

    2X eCommerce created a Newsletters popup with a contrasting CTA button that had drawn visitors’ attention immediately. The headline was clear about the rapid e-Commerce growth and exclusive growth strategies.

    Create an Attractive Design and Simple Content

    Create a simple email popup that matches with brand image. Clothing retailer Gravitas showcases engaging photos in an email popup that displays immediately after landing on the page. It offers 10% discounts at checkout for an email subscription. No complication and easy process and it got huge subscriptions as well as increased sales.

    Free Trial popup Offer

    CoSchedule offers a free trial when visitors are about to leave the website. The popup is showing the CoSchedule product with a drag-and-drop GIF interface to capture users’ interests and encourage them to share details. The free trial offers are enticing and encourage users to subscribe. Then pursuing email leads with updates and discount offers can boost sales also.

    CoSchedule Email Popup
    CoSchedule Email Popup

    Provide Valuable Content

    Convince subscribers with exclusive offers and discounts. Present a sales message to entice a person to complete the purchase. Give unique content, tips, and news of user’s interest.

    Neil Patel has offered no coupon, no freebie, no discount, just a promise to give valuable advice. For a branded product, only valuable content can collect lots of subscribers.

    Neil Patel Email Popup
    Neil Patel Email Popup

    Social Proofing

    Social proofing like adding a logo or declaration of your newsletter subscribers assures visitors about the benefits of email subscriptions.

    The content is the key to attracting users’ attention and triggering them to subscribe. Describe in “plain and simple” what your subscribers will get when they sign up? A pinch of humour and fun adds a spark to the boring and regular email pop-up and makes it unique. Joining a community or club popup is a good way to increase email listing.

    Clear CTA Button

    Ensure clear, concise, and short Call-to-Action design and text. Choose the eye-catching colours that can be identified easily.

    Mystery Offers

    PixelMe has tried a surprising offering and more than 60% of subscribers opened their emails since they subscribed. This is also a good way to market your newly launched product.

    PixelMe Email Popup
    PixelMe Email Popup

    Design separate popup for Desktop and Mobile interface which is device compatible and clearly visible. In a mobile, bandwidth and space are limited so small visuals work well on mobile.

    Conclusion

    Email popups are almost used on every website as a lead generation tool. Email popups come with targeting messages and segment the audiences according to their interests. This email listing helps further to pursue target audiences with personalized messaging. 81% of small businesses are using email marketing to encourage and engage visitors in the purchasing of a product.

    FAQs

    What is an email popup?

    An email popup is an email popup which appears as soon as the subscriber enters the website.

    Do email popups work?

    Yes, many subscribers input their email and other information in an email popup.

  • Why and How Do Startups Raise Funds From Ratan Tata?

    There is hardly anyone in India, who doesn’t know Ratan Tata. Ratan Tata is a well-known and one of the most respected and influential businessmen in the country. He was the former chairman of Tata Sons. He is known for his simple lifestyle and has contributed to the growth of TaTa Group immensely.

    From the moment Ratan Tata resigned as the chairman of Tata groups on his 75th birthday, he has been looking out for interesting start-ups to invest in. Ratan Tata has always been a philanthropist and has provided innumerable contributions to various charities throughout his lifetime.

    With his new look into the developing startup culture in India, various small start-ups have enquired about how to seek Ratan Tata for investment opportunities. Hundreds of small companies with innovative ideas seek the assistance of the Tata trust for a chance to develop their idea into full-fledged companies. In this article, we will talk about how to raise funds from Ratan Tata. So, let’s take a look at them.

    Why Do Startups Look for the Support of Ratan Tata?
    How to Contact Ratan Tata for Your Startup Idea?
    Industries That Have Received Investment From Tata Trusts

    Why Do Startups Look for the Support of Ratan Tata?

    The basic reason for any startup to look for big investors is to source funds for their day-to-day activities and also to offer scalability for their products or services. But with the former chairman of Tata groups backing a company for investment, there is something more than just money that the company gets.

    The trust and confidence of the people and other investors is the major gain the company gets when it is backed by Tata groups. This provides the company with a unique endorsement that sets it apart from its peers in the same field. It also gives enough traction and publicity for the business without any spending on the promotion of its products or services.

    The last and most important part of it is the experience that one gets from the suggestions provided by the former chairman of Tata groups. As it rubs off, the company can look for guidance from the industry giant which gives them a huge leap in business.

    Indian Startups Funding News [Updated 2020]
    This is an effort from StartupTalky to provide you with a list of the fundingactivities occurring in the Indian startup ecosystem. You’ll find the startup’sdetails, the funding it received, as well as the investors’ information. Thelist is updated on a monthly basis. Interested in receiving mont…
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    How to Contact Ratan Tata for Your Startup Idea?

    There are a few ways that can be used to gain the attention of Ratan Tata regarding investment opportunities. Some of the classical ways are as follows:

    1. The easiest way to connect with Ratan Tata would be to speak with someone from Tata Trust that is in charge of dealing with requests for investments. This way can take a long time to get a reply and the process is tedious.

    2. The next way would be to use a formally edited e-mail stating the purpose of the mail. It is also necessary to ensure that the idea or request can be clearly understood so that it can be forwarded to Ratan Tata himself if it is worth his time. Some of the e-mail addresses that can be corresponded to are srtt- @­tatatrusts.org, rntata@tata.com, rnt@tata.com, or talktous@tatatrusts.org.

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    3. Alternatively, contacting Venkatramanan from Tata Trust would give a chance to meet Ratan Tata for presenting the idea. This idea is better and also more professional as all proposals are directed to him before shortlisting the ideas that are worth mentioning to Ratan Tata.

    4. The best way to get in touch with the former Tata group chairman would be to write a letter explaining the idea and reasons for seeking investment. Talking about the risks and the opportunities that the idea provides will provide an edge over the thousands of ideas that are directed at him for investment. Since Ratan Tata is a simplistic, down-to-earth person, writing a letter also appeals to the approach. He is one of the popular Angel investors for a reason.

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    Money holds the paramount importance in any business, big or small. You can havethe greatest idea, the best team but without the funding, you wouldn’t lift afeather. From launching to scaling your business, no matter how great yourproduct is, how much you save, and how big you’ve grown already, t…
    StartupTalkyYash Gupta

    Industries That Have Received Investment From Tata Trusts

    Few Companies funded by Ratan Tata
    Few Companies funded by Ratan Tata

    Tata groups have never been confined to one sector or industry under the guidance of Ratan Tata as chairman of the group. The same is followed by the Indian industry giant when he invests in startups and companies. The investment portfolio is never limited to just the tech industry. He looks into ideas that improve the standard of life or provide services that lead to new solutions for existing problems.

    Let us take a look at the different companies in each industry that have received backing from the former chairman of Tata groups.

    E-commerce

    The e-commerce industry is the fastest growing technology-based industry since 2005. The business ideas that received backing from Mr Tata in the e-commerce sector are Snapdeal, Urban Ladder, CarDekho, Paytm, Bluestone, Firstcry, and Zivame. All of these companies were backed by Tata trusts between 2014 and 2016.

    Digital Payments

    Payment gateways are an important part of any online business nowadays. So, innovative ideas in this field were also backed by Tata groups since 2015. The US-based digital payment transfer company Abra and the Indian cashback and coupon site Cashkaro were the 2 companies supported by Tata in this sector.

    On-Demand services

    The use of On-demand services has become extensive and is growing more each day due to the busy work schedules of people. Ratan Tata has not left a stone unturned even in this sector. Popular companies like Ola and UrbanClap were once start-ups that were backed by Ratan Tata. Holachef is also a start-up that was supported by Tata Trust way back in 2015 when food-tech startups were emerging in the Indian Market.

    Electricals

    The Coimbatore-based company Ampere received funding from Tata Trusts in 2015. The company manufactures e-cycles, e-scooters, and special purpose waste management vehicles for the government. Various companies in other sectors and industries like Mobile Tech, Media, Healthcare, etc. also received funding and investment opportunities from the Tata Group.

    Conclusion

    The most important factor that is needed for the survival of a startup is funds. One can look for investors to invest in their business. Ratan Tata with enthusiasm invested in startups and small businesses that look promising. Through Ratan Tata, you not only get funds for your startups but also it brings a good reputation and somewhat creates a hood image of your company.

    FAQs

    Who is Ratan Tata?

    Ratan Tata is an Indian Businessman and was the former chairman of Tata Sons.

    Does Ratan Tata invest on Startups?

    Ratan has invested in over 3o startups till now and is known for his generosity.

    What is the super app by Tata?

    Tata Neu is the new super app by Tata.

  • How to Reduce Customer Churn Rate: 5 Proven Strategies

    A churn is a user or revenue loss in a given period. Customer churn is determined by the number of customers that end to use the product and service during a given period.

    In a more refined way, the number of customers you lost in the quarter in comparison to the number of customers you started with the sales quarter. Customer retention is the major factor in a company’s success. If you have a customer retention rate is 75%, it means you have a low churn rate of 25%.

    Most often SaaS companies face a high churn rate due to the falling demand for existing products and services. The SaaS business evolves constantly so they need to constantly upgrade their products and introduce new services to sustain old customers and engage new customers. If the product is not fulfilling customers’ expectations and marketing demand, the churn rate will increase. Losing customers means losing revenue. So, if you want to reduce customer churn rate follow these best strategies.

    How Customer Churning is Affecting Businesses?
    Customer Churn Vs Revenue Churn
    How to Reduce Customer Churn?

    How Customer Churning is Affecting Businesses?

    Customer churning is greatly affecting the business and if above than 10% of customers are cancelling the product, it is difficult for long-term growth. It also means that you are losing more customers than acquiring them and which is seriously impacting your revenue.

    According to a survey, companies lose $1.6 trillion per year due to customer churn. You need to permanently fix the root cause of churning to run your business for the long term. Every customer is different, you need to make strategies to make existing customers stay content and happy with the products and services.

    According to the Forrester analysis, acquiring new customers is 5 times cost more than maintaining the existing customers.

    Customer Churn Rate in United States in 2020
    Customer Churn Rate in United States in 2020

    Customer Churn Vs Revenue Churn

    Customer churn is the number of customers you are losing in a given time frame. Revenue churn is slightly different from customer churn. Revenue churn is the loss of revenue that is not necessarily happening because of customer churning.

    Revenue churning means that you are not making enough money from your existing customer base than you were making before. There could be several reasons for this such as, your customers might have shifted to lower subscriptions, declined a few paid features, got discounted features, and so on.

    Analyze all the business metrics, competitors’ graphs, target customers, and long-term customers and determine the most useful customers that stay long with you. Retain your loyal customers and try to compensate for your revenue loss with flexible customers.

    If you have a diverse customer base, most likely you cannot satisfy all customers. Hit the majority of your target customers and meet their requirements and expectations, instead.

    How to Reduce Customer Churn Rate?

    According to Gartner’s survey report, approximately 80% of a company’s future revenue come from just 20% of its existing customers. So, 60-70% of the marketing focus remains on selling products to old customers.

    Many companies are understanding the importance of low churn and proactively implementing reduce churn strategy. They emphasize improving customer relationships and communications and removing all bottlenecks that come in between product and customer experience.

    According to HubSpot’s 2021 State of Inbound report, over 50% of companies are giving top priority to increasing customer satisfaction and generating leads. They are incorporating occasional rewards, free offers, and promotions to retain customers for a long time with the product.

    Implement a systematic retention process that brings you the actionable insights to generate new ideas to reduce churn. Break down your churn into its component parts (pricing, types of users, product features, support, etc) and experiment with different parts and resolve all aspects of churn.

    Here a few strategies are given to maximize customer satisfaction and reduce churn:

    Analyse the Cause

    Analyze why customers are leaving? There could be lots of reasons for customer churn such as pricing, product quality, customer experience, etc. To track the problem in the right direction, collect customers’ insights and their issues through email, feedback, and surveys, and build strategies proactively to prevent churn.

    The survey is useful and easy. You can get the survey through email, SMS, live chat, social media, etc. Analyze their response and work on the points which are causing you more revenue loss.

    Moreover, find out the specific reason for leaving the product after 30 or 60 days of using it. Talk to your customers and offer a discount or incentive to engage them with the product.

    If there is any technical issue regarding the improper functionality or lack of understanding about the product, communicate with them and provide all technical support to reduce customers’ dissatisfaction with the product. Ask cancellation reasons in the form of a survey to get valuable product insights.

    Spot the customers who have not been contacted for a while. They might be in the risk group and can impact the churn badly. Take preventive measures to include them in regular conversation. Start email conversations, feedback, and survey to foresee the problems.

    Engage with Customers

    Ensure quality customer service for successful onboarding and implementation. Guide them in every step so they get familiar with the product features. Provide a guided tour for all functionalities, and give value-added support and FAQs so they don’t feel clueless on handling basic issues.

    Offer free training, webinars, video tutorials, and product demos to make them comfortable with the product. Demonstrate the full potential of the product so customers can see the value of using the product.

    When customers feel the product/solution is helping them to achieve target expectations in business they are less likely to leave the product/solution. You need to constantly keep monitoring and communicating with them. Constant feedback keeps you aware of customers’ inclinations and expectations. Amazon has excellent customer service that gives it leverage over its competitors.

    Proactive Customer Services

    Sometimes customers struggle to navigate the website and didn’t get exactly what they are looking for. Confusion around a product or service and a lack of effective and timely support around for a particular issue increase their disappointments.

    Use Live chat to engage with them throughout their product journey and have your customer support system ready to address product-related issues. When customers get an immediate solution and it enhances their overall user experiences.

    Very likely, customers may overlook small glitches if they get timely support and stay with the product. You also get time to improve on technical things without losing your customer base.

    According to a Harvard Business School report, 65% of the company’s business comes from existing customers.

    Build a personalized relationship after onboarding the products and maintain a friendly rapport with your customers. The Starter Story and Pigeon had reduced their churn rate with personalized emails and customer support, only.

    Build Customer Loyalty

    Make your customers feel that they are a part of a brand community. Invite guest posts, question-answer discussions, and community forums where they can share their views and suggestions. It keeps them engaged with the product and if there is any issue or dissatisfaction, it can be solved within the community.

    You can also get insights into customers’ perspectives and get time to resolve them early. Offer discounts, promos, and loyalty programs to keep them stuck with the product. Occasional discounts and incentives are offered to show how much you value your customers for the business. If the customer is approaching to end of their subscription, you can offer discounts to elaborate the subscription and retain your customer.

    Be honest and transparent with your customers and share your revenue report and business metrics openly.

    Reeboks and Nike have huge customer loyalty bases. Smaller SaaS brands like Ahrefs and e-commerce software Shopify also have a big loyal customer base that contributes to their growth.

    According to research from Bain & Company, a 5% increase in customer retention can increase profits margin by 25% to 95%.

    Improve Customer Experience

    According to Forum Corporation’s research, 70% of churning is happening because of slow services and uncooperative support staff. Delight your customers with Thank You or Welcome Note after their subscriptions or purchasing the product. A Reddit uses a handwritten thank you message for its subscribed customers to give them value and importance.

    If your customers are happy, they may refer you to others and help your business to expand. Celebrate your long-time customers by rewarding them with badges or highlighting their success on social media and your website. For example, freelance marketplace Fiverr highlights its customers’ stories on its blog.

    Good customer service can reduce churn for a long time. Improve customer services to hook the customers with your brand. Attend every complaint seriously so the customers stay with the brand.

    Conclusion

    Nothing is going to change overnight! Follow the process and observe closely what areas in the company are causing churn problems. Retention is cheaper than customer acquisition. The KPMG survey revealed that customer retention drives 52% of the company’s revenue. You already have customers, engage with them and make sure they too stay with you.

    FAQs

    What is the churn rate?

    A churn rate is when your customers stop using your services within a certain period of time.

    Why is the churn rate important?

    Calculating the churn rate is important, as it shows how many customers you have lost and lost customers mean less revenue.

    What is a good average churn rate?

    A 5% – 7% churn rate annually is considered an acceptable churn rate.