StartupTalky

Tag: 📖 Learning

  • Increase YouTube Subscribers: Incredible Ideas To Get More Subscribers To Your Channel

    YouTube is one platform with a complex algorithm. The algorithm can make it challenging for you to reach your existing audience, let alone expand your reach to new ones. So, what do you do to get people to hit that follow button and increase your subscribers on YouTube?

    Increasing subscribers might seem like a challenge, but each challenge has its own breakpoint. Take a look at this guide to learn about the best ideas and tips that can help one increase YouTube subscribers if applied correctly. So without much delay, let’s start with the incredible ideas to get more subscribers on YouTube.

    Ideas to Increase Your YouTube Subscribers

    How to get more subscribers on YouTube Channel

    Ideas to Increase Your YouTube Subscribers

    YouTubers can do their best in the YouTube industry by implementing and executing techniques for increasing the number of subscribers. Some of the best techniques and ideas to increase subscribers to your channel are listed below:

    Upload Top Quality Videos

    The most important requirement for any YouTuber is to produce top-quality videos. Every person looks for clear and aesthetic videos. Even if your videos have no aesthetic background or theme, they should be clear and understandable. People should understand the content that you have created. Communication gap or language issues is one of the worst causes that decreases subscribers to your Youtube channels.

    Everyone doesn’t have to understand your language. To make your content reach everyone in the world, you have to add subtitles to it. If you are making videos for restricted numbers of people or communities then you can use a specific language. Another important criterion is the type of camera someone uses for making Youtube.

    YouTubers must use top-quality cameras for making great videos. If the camera quality is down, then the quality of the video would get affected. If you are a content creator on Youtube or Youtube is your only source of income, then you should invest in top video-making cameras. Always make sure not to use a different language while making Youtube videos.

    The sudden change in language may confuse the audience. Confusion can make the audience unsubscribe from your channels. To hold the attention of the audience, you interact in one language throughout the video.

    Length of Videos

    The length of videos is a vital component that affects the number of subscribers to your Youtube channels. The audience looks for long videos with interesting content. A Youtube lover would look for medium-long or long videos with engrossing facts to hold attention. Many people make huge mistakes in making Youtube videos. These people make long Youtube videos without any theme or content.

    The YouTubers are mainly intended to increase the views by uploading along with videos. Such tricks or techniques will decrease Youtube subscribers. People need quality, good length, and content in YouTube videos. Everyone should add a good conclusion and introduction to their Youtube videos. A good introduction means the audience would understand what exactly the video is tiring to explain.

    The introduction part of the video should help the audience understand the theme of your video. If you are a regular vlogger then the introduction should be something about what you are going to do the whole day with some interesting lines to add spice to your introduction. Youtube is not only for fun and entertainment but provides good messages to the audience. People should not skip adding a conclusion to their videos.

    The conclusion part at the end means you are thanking your subscribers for their time and support. If someone skips adding a conclusion then it may disappoint the subscribers in some ways. People can add signature songs or themes to their introduction and conclusion parts for more subscribers.

    Never Forget to Be Real You

    The most important technique to having a huge number of subscribers is, to be honest, and yourself. Many people try to become different personalities to catch more subscribers. This idea will take you nowhere in the youtube industry. Real personality is the key to success in your Youtube career. In the end, people appreciate the reality and honesty of people.

    Many professional YouTubers show all the real things about them and what is happening in their lives. People need to understand that Youtube is your family and subscribers are your family members. People should be genuine to their family members for keeping them on their team. Fake acts or approaches never last for a long time.

    Know the Requirements of Your Subscribers

    Youtube subscribers can come from different places. The needs and requirements of Youtube subscribers vary depending on their lives and situations. Youtube should communicate with the subscribers to know exactly what the subscribers need. You have to fulfill the requirements of subscribers. People should interact with subscribers through comments and other platforms to know their needs.

    If you create content according to the needs of subscribers then it would work for sure. The view increases when the subscribers find your videos informative and entertaining at the same time. It’s difficult to manage a huge number of YouTubers in the comments sections at one time. Therefore, the YouTuber should take some time to read the comments of a few people at least once a day to make them feel special and engaged. Youtube is all about making love to get love. The YouTubers have to show kindness towards the subscribers to get the same in return.

    Top 20 Most subscribed YouTube channels in the World
    Lets find out the Top 20 Most subscribed YouTube channels in the world that are earning a fortune.
    StartupTalkyAlan Joseph

    Youtubers Should Verify Their Google Account

    Youtube restricts YouTubers who have not verified their Google account. It will not allow unverified YouTube account holders to upload videos more than 15 minutes long. Therefore, all YouTubers should verify their Google account for making longer videos. People willing to grow their Youtube career should verify a good account.

    Request your audience or viewers to subscribe to your channel. The YouTubers need to make some efforts to bring subscribers to their channel. The YouTubers should request or ask their subscribers to subscribe at the end of every video. You must build trust and love with your subscribers. So that they will listen to your words without any doubts.

    Look For Good Content Ideas

    Making good content is vital for every YouTuber. It’s not that you will upload long content, and it would increase your subscribers. You have to choose good topics to get covered in your whole videos. For example, if you are making a product promotion video, the product details should be perfectly explained for more views.

    In short, the videos with every minor detail reach out to more audiences. Some people may look for products while others for products. To be in a safer zone, YouTubers should concentrate on adding every possible detail to the videos.

    Keep Suspense in Your Video

    Suspense work for keeping the audience watching videos for a long time. The best technique the YouTubers can use is to add suspense at the end or middle of your video. So that the viewers will continue watching the videos without skipping some parts. The YouTubers should not disclose the time at which the suspense or surprise is revealed as the viewers may skip some parts to direct it. Therefore, it’s better to not disclose anything about the secret yet to be revealed in your videos.

    Go for Channel Branding and Banner Art

    You need to add some extra things to your Youtube videos for more subscribers. The viewers find banner art more interesting to watch the videos on your Youtube channel. The channel’s branding is another important thing to let your viewer know more about your work and yourself. The banner art needs to be clean and effective.

    Don’t add unwanted things to the channel banner but keep it on brand and appealing. Channel branding and banner art are two important attractions for all Youtube lovers.

    Leading countries based on YouTube Users
    Leading countries based on YouTube Users

    A Custom Channels Trailer Is a Must for More Subscribers

    There are many customization setting options available to Youtube users. You can explore many things by looking at the featured video space on your Youtube channels. You can choose the videos for a specific group of audiences. You can choose one video for a particular audience. Then you can select one more video for another group of audience. Here groups are divided into two categories.

    The first category is for the people who have subscribed to your channel. The other group refers to the people who have not subscribed to your channel.

    Promote Your YouTube Channel

    Promotion is another important thing for making more Youtube subscribers. You can promote your Youtube channels on different social media such as Facebook and Instagram. Instagram is one of the best platforms for promoting your Youtube channels. People should connect with social media influencers to promote their Youtube channels.

    Every YouTuber can promote their Youtube channel with the help of their family and friends as well. You can also promote your videos at the end of your screen as it will help subscribers to learn about more videos of yours.

    Use Humor to Engage Your Audience

    The first suggestion that might come to your mind is to ask your subscribers or viewers to comment about their experiences in context with your video. This method is most commonly used by content creators. But there are some other ways in which you can engage your audience.

    For example, say you are a person who reviews books on YouTube. You might want to hide some of your favorite books at the subway station that you have recently reviewed for your followers to find. A video about it on your channel will get your fans engaged. Though the video streaming platform is virtual, there can be other fun ways in which you can engage your audience and get them to connect with you. Make content that fosters positive interaction.

    Make the Video’s Purpose Clear

    When introducing and grabbing your audience’s attention, make sure it is sincere and authentic. Don’t use fake thumbnails, or spread false information. Don’t have content that is aimed at lurking clicks. Or the type of content which has no proper perspective. Try uploading videos with a clear purpose and points.

    You will end up losing your fan base, your credibility, and the trust of your audience. Being authentic and distinct will help your audience see your personality, and see your vulnerability. This will create empathy and enable you to form a stronger bond with them.

    You know that point when someone is showing you a video, and you need to pause it? Just to check how many more minutes it’ll take to finish. The average attention span of an adult is 8 seconds. In those 8 seconds, use those frames to hook your audience. It’s a vital rule to follow in the world of video marketing. Make your first impression of your video count by making the purpose of your video clear. Be specific, get to the point, and be clear.

    Get them interested in your content by being relevant to them. There is always something trending or going viral. You could have an audio or a move that everyone is grooving to. Find what’s trending and use that to your advantage to create a compelling video about it. Apart from that, you can also collaborate with other people. It will help you see things from another perspective. Collaborating with others will strengthen your connections, increase your value and help you reach a wider range of audiences.

    Optimize Your Content

    Use the correct Title, Keywords, Thumbnails, Description, and Subtitles in the video. Find websites like Google keywords that will help you to know what is being searched for. You can use websites like Ubersuggest to look up alternative keywords and see how many times the keywords are being searched for. Make your thumbnail informative by customizing it. Put the top three keywords in the thumbnail and the video’s description. Upload the transcript of the video.

    Include keywords in the video title and description. Keywords are the exact words/phrases people type into the YouTube or Google search bar. Include search intent in the thumbnail. Search intent is the actual reason people type in keywords- it is usually emotional and often irrational. This way, you can target relevant keywords and hook your target audience, resulting in more clicks. Include keywords in the file name of your video and thumbnail. Insert keywords at the beginning or end of your video title.

    Top SEO Competitor Analysis Tools For Higher Google Rankings
    Conducting competitor analysis is crucial for staying ahead in SEO game. Here is best SEO competitor analysis tools to gain top google rankings.
    StartupTalkyIpsita Acharya

    Give Your Audience a Warm Welcome

    Create a custom theme song or introduction for your channel. So that your audience knows who you are and what type of content you bring along. Have everything customized with a watermark, chain URL, banner art, or a signature style that no one else can copy.

    Put informative content in your “about” section with proper contact information so that people know how to reach out to you for collaborations. And all that your audience might want to know about you. Have a playlist that introduces you to your new audience.

    Remember that you can showcase your 12 top videos on the homepage. Find out what your audience really wants (AKA search intent). Game up strategically.

    Prefer Quality Over Quantity

    Although grains on photos are quite cool, imagine watching something at 480 p after living in the HD generation where 1080 p is now the standard of quality. It can get quite boring. Remember the scene from the web series “Only murderers in the Building?” When Oliver couldn’t figure out who the matchbox person in the diner was because of its low-quality footage?

    The point is, your audience is eventually going to lose interest in watching, no matter how amazing your content is. Tips? Shoot the video with a good-quality camera, ensure there are no handshakes, and use software to add touch-ups to your videos.

    Create Shorts and Join the Shorts Creator Community

    If your content is short and heavily focused on short videos, creating engagement with short videos is the way to go for you. You can also consider creating a new channel just focusing on YouTube shorts.

    What are YouTube shorts?

    YouTube has features that allow users to upload short videos. This is an exciting development for YouTube, which already attracts millions of viewers every day.

    YouTube shorts strategies for brands:

    • Create a video that explains your brand’s mission and values
    • Interview a YouTube personality, and ask them questions about their life
    • Have employees share what they do for the company in a video format
    • Share behind-the-scenes footage of your office environment or work
    • Make videos that are relevant to the viewers of your channel

    Go Live

    Streaming live on YouTube can be a helpful way to promote your events and increase your audience. Creating a live section on your channel that displays your upcoming and ongoing events will help you create a buzz with a teaser or trailer. You can also have Q&A (question and answer) sessions with your followers on the live stream.

    Pro-tip: don’t forget to share the streaming link to your live event before 48 hours, have your channel connected to all your other social media platforms, and embed your URL on your blogs, social media, and other spaces. YouTube Live allows you to engage with your audience and discover new audiences. Being able to communicate directly is the ultimate advantage.

    Youtube’s Analytics Are Worth Considering

    Take a look at YouTube Analytics to understand what works best for your business. Analytics allows you to track and compare growth over the years. Gives you insights into your Reach, Engagement, and Audience. Here you can find real-time views, watch time, subscribers over time, channel views, impressions, real-time views, CTR (click-through rate), traffic sources (how people discover you), YouTube search items, engagement metrics, and top playlists. Unique viewers, returning visitors, audience demographics, overview, average view duration, and more.

    Top 87 Best Low Investment Business Ideas With High Profits
    Are you looking for business ideas with low investment? Take a look at these high-profit business ideas that require low investment.
    StartupTalkyShubham Kumar

    Always Make a Playlist

    Ever noticed a video on YouTube looking blank? That is because there is no playlist. Creating a playlist is helpful. Make a playlist following a sequence so that your audience can discover and follow the topics that they are actually interested in. A sorted playlist that has what your audience wants increases the number of subscribers.

    The advantage of curating a playlist is that it makes your channel look more professional and organized, and makes it easier to do research. It also curates your content, increases exposure in search results, increases your value, and gives your audience a better user experience.

    Always Be Open to the Audience’s Feedback

    Ask your audience what type of content they would like to see on your channel. Ask them to click on the subscribe button. Hit share to like or comment. Their feedback also helps to increase your reach. Lastly, you should promote and embed your YouTube videos on other mediums and platforms where the content is relevant or aligns with the context. Especially in the first 24 hours of uploading your content. This sends positive signals to YouTube and improves your rankings. This allows you to eventually reach a new audience and increase your subscribers.

    Transcribe Your Videos

    As human beings, we need to connect and language gives us the power to do it. What if your content is something that a person is searching for but can’t understand what you are saying? It will be considered a waste of your efforts.

    Transcribing your subtitles into different languages can remove that barrier and help you connect with your audience that is from different parts of the world. That makes your reach and chances of being discovered by other people wider. And attract potential subscribers from all over the world.

    Conclusion

    You can always play around with these ideas or even incorporate some ideas of your own. Mix and match to see what works for your YouTube channel and above all be patient during your experiments.

    Not necessarily the same method can be used for all the YouTubers to gain subscribers. The type of tips to select from the above article has to be considered after looking at some points like the target audience, the genre of the video, the purpose of the video, the type of content, etc.

    FAQs

    Can you buy subscribers?

    Yes, subscribers can be purchased with different methods and reasons. For YouTube also, subscribers can be bought from any third-party site too.

    How can I boost my YouTube channel?

    One needs to apply more than one trick to boost their YouTube Channel. Some of them are creating engaging content, reworking existing content, engaging with viewers, etc.

    What is the most popular content on YouTube?

    Some of the most popular content on YouTube falls under the category of food, entertainment, sports, IT, gaming, and many others categories.

    How do I gain subscribers fast?

    Some of the methods to gain subscribers fast are to use quality content instead of quantity content, uploading good quality videos, including plot twists in the videos having a humor touch in the content, etc.

  • Setting Your Product Price: 7 Useful Tips to Keep In Mind

    Price is what a customer pays in terms of money to acquire a product or avail a service. As an entrepreneur setting your product price can be a real task.

    Several factors are involved in deciding the price of a product. This is because Product pricing plays a very significant role in determining the position your product will acquire in the market.

    This becomes more significant in today’s scenario when the market is full of competitors. As a Start-up, the price of your product is capable of making or breaking the market for you. It is an essential element of financial modelling.

    High Price vs. Low Price

    You would have noticed that most products that are considered branded and thus, of great quality, are sold at quite higher prices. However, in contrast to other similar products available in the market are sold at lower prices.

    This scenario reflects the common belief system that states “when you pay for bananas, you buy monkeys”. Therefore, in an attempt to get the supreme quality products, they are willing to pay higher prices. However, this is not always true.

    Sometimes keeping the cost way too high can make your customers lose interest. This can be especially true in terms of startups where you still have to establish your product in the market by winning the trust of your customers.

    At this point, you might consider keeping the prices as low as possible for your customers, so at least they may give it a try once. Howbeit, if the price is too low even if it attracts a lot of customers it can have a negative impact on your profit margin.

    Sometimes, it is also seen that such tactics were used by the companies to create initial awareness about their product but as soon as the prices were hiked, the sales declined.

    Confused? Then how do you decide the price for your product?

    For any product to start and maintain a consistent market setting the right price is very important. It is capable of making or breaking the market for you.

    So, here we are with the 7 most useful tips that you must keep in mind while setting the price for your product.

    Keep reading…

    1. Include All the Variable Costs
    2. Indirect Fixed Costs and Break-Even Point
    3. Determine Your Profit
    4. Value-Based Pricing
    5. Scan Your Competitors
    6. Study the Market
    7. Update the Product Prices

    1. Include All the Variable Costs

    Variable costs include the actual expenses incurred right from the start of product manufacturing till the time it reaches a customer. It includes the cost of raw material, manufacturing cost, packaging & shipping charges, etc.

    The first cost considered is the cost of goods sold. This includes the cost of raw material and manufacturing per unit of product.

    After this, the time and labour costs, incurred in the production of a particular product, are counted. You can decide the cost of time on an hourly basis. This means you first decide the hourly income you expect from your business and then divide it by the number of products that can be manufactured in this duration.

    Finally, you add other variable expenses such as packaging & shipping cost, promotional material cost, and affiliate commissions. The sum total of all these variable costs is known as the total per-product cost.

    2. Indirect Fixed Costs and Break-Even Point

    Two other major factors that must not skip while deciding the price of your product are the indirect fixed costs and breakeven point.

    Indirect fixed costs include salaries of office staff, rent of office space, marketing and advertisement, depreciation cost, insurance, and other professional fees, etc.

    Basically, these are the expenses that you are bound to pay irrespective of your sales or production. Therefore, it is crucial that this cost is covered under the price of your product. However, how to break these costs in terms of the per-unit price of your product can be difficult. Understanding the breakeven point will help you in this regard.

    It refers to the level of production at which the total revenue becomes equal to the total expenses. The formula used to calculate the breakeven point is mentioned below:

    Break–Even point (Units)= Fixed Costs ÷ (Revenue per Unit – Variable Cost per Unit)

    By calculating the breakeven point you will be able to determine the number of units of the product that you will have to sell to equalize the variable and fixed costs. This, in turn, will help you to make an informed decision while setting your price.

    3. Determine Your Profit

    The next step is to determine the extent of profit you wish to make. The profit margin should be enough to save you from regular market fluctuation.

    Profit margin is usually expressed as a percentage and is an indicator of the money you make out of your sales.

    You have to consider both fixed and variable costs while deciding your profit margin. Thorough market research will also give you an idea to set an acceptable price.

    The basic formula used for calculating the profit margin is given below:

    Gross Profit Margin = Gross Profit / Revenue x 100

    4. Value-Based Pricing

    The aim of any business is to earn a decent profit. This is known as cost-plus pricing. However, as a long-term goal for your company, you will also have to identify what your customer is ready to pay.

    This can be determined by how valuable your product is for your customers. The high-quality and other superior features associated with it as well as the capacity of customers to identify and appreciate those features is what makes your price look reasonable.

    You can also conduct small online or offline surveys to understand the psychology of your customers.

    “Pricing is all about customer value. Price is what you pay. Value is what you get.”- Warren Buffet

    5. Spy on Your Competitors

    It is always a good idea to keep an eye on your competitors. In terms of setting the price, it will help you understand the strategies they are using for the evaluation of the price of their product.

    The right price for your product can only be determined as per the market norms that are set by the already existing companies.

    For example, if your focus is to build a large market share for your product you may launch your product at a relatively low price than your competitors. This might help you gain customer trust for your future products and services.

    However, if you want your customers to feel like they are about avail of some novel and exclusive services that are not available anywhere else, setting a price towards the higher end can be a good decision. If everything goes well and your customers believe you, this might help you establish your product as a brand right at its initial stage.

    6. Study the Market

    You cannot just decide your profit margins with your own mind. Neither can you set your price to match or beat the price of your competitor? You will have to study the market to understand how the other brands are doing and what the customer requirement is. However, the foremost thing to do is to identify your target audience so you can survey the market keeping their needs in consideration.

    Surveying the market will also give you an idea about the other factors that may affect the price or sale of your product. These factors may include simple Geographical issues, legal concerns, etc.

    A major example of such factors is the extreme shift observed in the market during the COVID-19 times. As per a survey, owing to the lockdown restrictions the tour & travel industry collapsed badly. On the other hand, the technology industry observed an upsurge.

    7. Update the Product Prices

    The price at which you launch your product does not have to stick with it forever. There are a lot of regular ups and downs in the markets that will affect the variable and fixed costs associated with your product.

    Therefore, you will have to remain updated with the latest market trend and keep revising the price of your product accordingly.

    Other than the market trend, there can be other valid reasons for you to raise the price of your product. For example, when you decide to re-establish your company from a value-oriented service provider to a high-quality brand, you may apply a price hike. This is known as strategic change.

    Other reasons may include a competitor raising the price of their product. This usually means that the overall price of that industry or service in the market is going up. Hence, it becomes obvious for other similar companies to hike their product price in a similar range.

    Conclusion

    Considering all the challenges it may be difficult for you to set the correct price for your product. However, by following the tips mentioned above, you will be able to make an informed decision.

    The simple things like knowing your costs and surveying the market as well as competitors can be of great value.

    Hope we could resolve your problem. You can thank us later.

    FAQs

    What are the factors to consider when setting a price?

    Include all the variable costs, calculate indirect fixed costs and break-even points, determine your profit value-based pricing, spy on your competitors, study the market, and update the product prices.

    How do you set a price for a product?

    Use different pricing plans, spy on your competitors, include all your costs and keep flexible pricing.

    What is the selling price formula?

    The selling price formula is: Selling Price = Cost Price + Profit Margin.

  • How to Evaluate the True Worth of an ECommerce Business?

    Running an eCommerce business has emerged as a highly lucrative and sought-after online business model. It allows you to expand your customer base on a global level without requiring massive investment. If you know all the ins and outs of running a successful eCommerce store, you can rake millions in revenue in an incredibly shorter timeframe. But this is just one way to earn using eCommerce stores.

    Another way is to sell it off for a rewarding price. If you take a quick look at different website flipping marketplaces like Flippa, Empire Flippers, etc., you will find various eCommerce stores listed for sale. The listing price is usually a multiple of the revenue the site generates. If you don’t want the hassle of maintaining multiple stores, you can choose to set up profit-generating eCommerce stores and start selling them for substantial profits.

    But the question is, how will you know the ideal selling price of an eCommerce store? You can do it by evaluating the store’s worth using the following methods.

    Ways to Evaluate the Worth of an eCommerce Store

    Valuation Factors that Matter for ECommerce

    Determine the True Value of an eCommerce Store for Maximum Profits

    Ecommerce Business Valuation

    Ways to Evaluate the Worth of an eCommerce Store

    There are various methods to evaluate the worth of an eCommerce store, but specific methods are best suited for particular situations. You can use any of the techniques shared below that you deem fit.

    Seller Discretionary Earnings

    When evaluating an eCommerce store’s worth, factoring in the seller’s discretionary earnings emerges as the top option. It can be best described as net earnings before tax. To get the most accurate figure, you will have to deduct the total cost of products sold and operating expenses from the sales revenue and then multiply it by a given number. This number ranges from 1.5 to 5 and depends on various factors we will cover later in this guide.

    After deducting these expenses, you can add back any costs that are not deemed mandatory to operate the store smoothly. The owner’s earnings can also be added to gain better clarity on the total revenue. In simple words, the net profit of the past months (generally 12 months) is taken into account and then multiplied by a number (ranging from 1.5 to 5) to ascertain the store’s present worth.

    Discounted Cash Flow Analysis

    Buyers that want to estimate the future return on investment after factoring in inflation should use this method to evaluate an eCommerce store’s worth. Although it is best suited to calculate the worth of traditional, offline stores that are more stable, one can always turn to this option for analyzing an online store’s value more reliably.

    Under this method, you must deduct the last year’s capital expenditures from the operating cash flow. The resultant figure will be the free cash flow for the particular period. Do it for the previous five years to get an accurate cash flow growth rate and discount it according to the WACC of the eCommerce business.

    For the uninitiated, WACC refers to the Weighted Average Cost of Capital. If this looks too technical, it is best to hire a professional to do it for you. If the current Discount Cash Flow (DCF) remains above the proposed investment figure, the investment could result in positive returns in the near future.

    Precedent Sales

    It cannot be termed the primary value evaluation method, but it can help the eCommerce store buyer and seller arrive at figures worth contemplating. If the previous two methodologies weren’t sufficient, try looking at the listed selling price of similar eCommerce stores on online marketplaces.

    The acquisition price of similar eCommerce stores can offer some insightful points for reference. It can get tricky as the valuation criteria are never the same for all stores. Hence before proceeding with this point, predetermine a few key metrics, like company size, annual revenue, years of operation, and other things that are relevant to you.

    Both buyers and sellers can have an unreasonable figure in mind, and checking the precedent sales can give a reality check to both.

    Top 5 C2C eCommerce Startups in India 2022
    Many startups in India are adopting the C2C model because of its cost-effectiveness. So, here’s a look at some of the best examples of C2C websites.
    StartupTalkyPratyusha Srivastava

    Valuation Factors that Matter for ECommerce

    Valuation of e-commerce industry
    Valuation of e-commerce industry

    Now that you’re aware of the standard and most popular methods to determine the worth of an eCommerce store, let’s quickly get a brief understanding of the factors that play a crucial role in most valuation processes.

    Store Traffic

    ECommerce Websites Traffic
    ECommerce Websites Traffic

    All eCommerce stores rely significantly on online traffic because higher traffic often translates to higher sales and vice-versa. Besides the quantity, it is also the quality that matters. For example, an eCommerce store attracting 5,000 high-quality monthly visitors will be worth much more than a store that attracts 50,000 low-quality monthly visitors.

    Customer Base

    Customers are the lifeline of any business, and eCommerce stores are no different. If your eCommerce store has a dedicated and loyal customer base that makes repeat purchases, its value will always be on the higher side. Many sellers make it a point to check the statistics related to repeat purchases before making any purchase decision.

    Brand Value

    If given an option, would you buy a product from a well-known brand you trust or a new store? You’ll most probably go with the former option because you’ve imposed your trust on the brand. Other online shoppers also think along the same lines. The sales prospects of a branded eCommerce store will always be higher than that of a non-branded one. Hence, you should never ignore this factor while determining the store valuation.

    Besides these factors, you can also consider the financial history and operating costs for a more appropriate valuation.

    Top 87 Best Low Investment Business Ideas With High Profits
    Are you looking for business ideas with low investment? Take a look at these high-profit business ideas that require low investment.
    StartupTalkyShubham Kumar

    Determine the True Value of an eCommerce Store for Maximum Profits

    Evaluating an eCommerce store’s worth isn’t easy and requires much of your time. But putting your efforts into it can prevent you from underselling your eCommerce store or paying more while buying one. If you want to employ the correct business valuation methods, you can stick to the above mentioned options. These methods are used by a major portion of eCommerce store buyers and sellers, so you have nothing to worry about.

    FAQs

    What are the types of e-commerce stores?

    Traditional types of eCommerce stores are:

    • B2C (Business-to-Consumer)
    • B2B (Business-to-Business)
    • C2B (Consumer-to-Business)
    • C2C (Consumer-to-Consumer)

    What are different ways to evaluate the worth of an eCommerce store?

    The Worth of an eCommerce Store can be evaluated by:

    • Seller Discretionary Earnings
    • Discounted Cash Flow Analysis
    • Precedent Sales

    What are the factors for ECommerce Valuation?

    Valuation Factors that Matter for ECommerce are:

    • Store Traffic
    • Customer Base
    • Brand Value

    What are the marketplaces for eCommerce stores sale?

    Some marketplace where ECommerce stores are listed for sales are:

    • Flippa
    • Empire Flippers
    • Motion Invest
    • MicroAcquire Marketplace
    • Investors.Club

    What is the biggest ECommerce store?

    Amazon is the biggest ECommerce store.

  • 11 Simple Tweaks to Become a More Productive Programmer

    As a programmer, this probably sounds familiar. You have a full day’s work ahead of you, bugs to fix, or worse, a client deadline coming up, but somehow, you just can’t get the job done. You walk away from your computer far too many times or sit there staring at it, doing anything and everything apart from the task at hand.

    There are many names for it – procrastination, distraction, or burnout, but most businesses worldwide just call it decreased productivity. Productivity is really important regardless of whatever work you are assigned or have to do.

    Why is productivity important if you are a programmer?

    Productivity is something that most brands and businesses now focus on greatly. It doesn’t matter whether you are a programmer, a writer, a graphic designer or hold other key leadership designations in a company like CEO, CTO, CRO, etc., you need to be productive at the day’s end. So, if you are a programmer, here’s why you need to be productive:

    • To boost your engagement
    • Multiply your revenues
    • Learn more
    • Fight the increasing competition
    • Give something to the company/employer
    • Boost credibility
    • Improve reputation
    • Meet deadlines
    • See more work or more clients  

    Best Hacks to Improve Productivity as a Programmer  

    If you’re spending your day looking and feeling busy but with nothing to show at the end, here are some simple tweaks that may help boost your productivity:

    1. Get Enough Rest

    Sounds counterproductive, doesn’t it? And top of our list too? A programmer’s life entails sitting at your desk for long hours, logical thinking, and a tremendous amount of concentration. Some developers put in 12 plus hours of work regularly, leaving them exhausted, and ultimately, burned out. In fact, losing just two hours of sleep is similar to becoming intoxicated. So, how are you supposed to produce high-quality code under such circumstances?

    If you find your productivity and enthusiasm for the job reducing by the day, it may be time to unplug and get a goodnight’s sleep. Proper rest helps boost mental health, and a sharp brain will remember tasks (written or otherwise) and work more efficiently. Thus, helping yourself with enough rest shall certainly mean helping yourself boost productivity. Work time burnouts can be severely painful, and proper rest is one of the main things that professionals need to focus on to avoid burnout at work.

    Best Software Engineering Books in 2020 | 10 Must-Read Books For Software Engineers
    Well, today we are going to talk about the profession of the new century and thefield which is booming rapidly. Many books for software engineering areavailable online but practical knowledge helps tremendously in this field. Thesoftware engineers have a bright future waiting for them. 74% of the…
    StartupTalkyPiyush Mishra

    2. Minimize Distractions

    Did you know it takes 10-15 minutes for a software developer to regain focus every time they are interrupted? If you get disrupted every hour or so, guess how much time you’re losing? Close to two hours for a typical workday.

    Schedule specific times to check and respond to your email, turn off notifications on your computer and mobile devices, and minimize the number of open tabs in your browser. It will help limit the temptation to take a sneak peek at your social media pages.

    You may have difficulties staying uninterrupted in an office setting, and you certainly shouldn’t be rude to your colleagues. There are polite ways of letting others know you don’t want distractions like:

    • Setting the “don’t disturb” status on the company chat
    • Wearing headphones
    • Letting your colleague know in advance that you need to concentrate on a task.

    Is coding an essential and must-have skill of the future?
    Programming or Code is the language of the current world. Whether it is an appthat carries messages or emails to a mobile or the car that knows how many milesto go until refuelling. Any smart device needs specific instructions or lines ofcode to tell the machine how to operate and communicate wit…
    StartupTalkyVibhavari Madki

    3. Identify Your Most Productive Hours

    And guard them jealously. Plan your work so that you tackle the most intensive tasks when you’re most productive. You can then distribute the easier or smaller tasks for the rest of the day. This is especially important for freelance developers or anyone working from home and having their loved ones around.

    Of course, this may prove challenging if your work requires you to match other employees’ working hours or have a 9 to 5 job, sorry night people. But try to optimize your productivity within the contract-approved hours.

    There are several different ways to find your most productive hours, such as by following your ultradian rhythm.

    4. Master Your Tools

    Developers use different tools depending on their area of focus. Take the time to find out what’s available within these tools to help you work more efficiently and reduce manual tasks. Command-line is a fine example that many beginners avoid getting deeper into, possibly because of its wordy documentation or obscure syntax. In doing so, they miss out on a host of useful tools that could make their everyday tasks easier. Though no code development platforms are something that is disrupting the digital industry, mastering the coding tools is something you need to do if your work depends on coding.  

    While we’re on the subject, take time to read books and tech stories as these offer a deeper understanding of programming language, the industry practices, and can help improve the quality of your code.

    Top 10 No-Code Development Platforms in 2020 | No-Code Apps
    Explore Outgrow Now [https://outgrow.grsm.io/startuptalkyltd9477]
    StartupTalkySweta

    5. Automate Stuff

    ways to be productive programmer
    Automation is the key

    Handling menial tasks in development can frustrate and slow down productivity but you change things by automating repetitive, boring, and time-costly tasks. It will free up time for more important tasks.

    Writing automation scripts may feel daunting at first, but if you keep at it, you’ll come up with fine solutions that will be worth your while and time. You can also automate tasks for your colleagues to help make their work easier and less dependent on you.

    6. Learn a New Skill

    It’s easy to get into the monotony of work. You use the same technologies every day and handle similar tasks. It’s easy to become complacent and lose your edge, which might affect your career in the future.

    Find a side project that you can work on. Even if it means carving out some time in the evenings, early mornings, or on weekends. A new project will re-energize you and flame your passion for coding, and there’s no telling what new opportunities it can open up.

    How To Use GeeksforGeeks For Practicing Coding
    The contents on GeeksforGeeks are divided into different categories for easy access by users. GeeksforGeeks can help peoples to have a good understanding of various programming languages, data structures, and algorithms. Let us discuss how to use GeeksforGeeks for practicing coding.
    StartupTalkyATHUL C K

    7. Write it Down

    Note down points and important details
    Ways to become a productive programmer

    Our brains are pretty smart, but we can’t always rely on them to remember everything, especially when it comes to coding. Transferring ideas from your mind to sticky notes to notepads, Google Sheets, or whiteboards can be useful for current or future projects.

    Make a habit of jotting down (in an organized way) possible solutions for projects as they come to mind. You can develop these possibilities directly as codes in your notes and transfer them to the project code the minute you’re sure that they are plausible.

    While you’re at it, write down the dates and times for important meetings and deadlines to help keep things in perspective.

    8. Plan Things Before Writing Code

    Planning is always important and is a much-needed step to proceed with before execution. So, even if you are writing codes, then planning definitely is central to your work and the project that you are handling. A planned work has the distinction of being proceeded with ease and in an efficient manner. Besides, planning also removes any chances of working unnecessarily or doing extra work.

    9. Refactor Code and Write Code Documentation

    Refactoring code might have been tagged as non-productive work by many programmers, who think that it doesn’t add any new feature or functionality to the project. However, it is important to know that refactoring will help you easily read the methods and make the code maintainable. Therefore, refactoring is a useful method that saves everyone’s time, including the engineer maintaining the code. Code documentation is another key habit that helps programmers improve their productivity.  

    10. Keep Yourself Away from Social Media

    Social media is the biggest distraction of today’s generation. According to recent statistics, internet users spend 2 hours 25 minutes on social media on an average per day. This makes a colossal amount of time wasted per week, which is certainly detrimental to work including programming jobs.

    11. Switch Off Your Multitasking Self and Focus

    Though multitasking is the demand of the age, and that is what the companies are now wanting their employees to be, such a thing definitely takes a toll on the quality and thereby, on the overall productivity. So, if you are a programmer and you are multitasking, then stop there because multitasking can severely affect brain health, and would certainly lead to the loss of your productivity. Multitasking, however, has many benefits too. So, here’s exploring the pros and cons of multitasking.

    How to get started with Software Companies and establishment in India
    In India, there’s a crisp growth of Software Companies in this decade, it isalmost like there is a software business revolution. The fact is India is thethird-largest Software Startup Ecosystem around the world. Starting a softwarecompany in this country can prove profitable as every business is …
    StartupTalkyVibhavari Madki

    A Quick Recap to Become a Productive Programmer

    Most of the tips we’ve shared here are easy to do and can be implemented immediately. You may not reap the benefits immediately, but you will see improved productivity over time. These seven simple tweaks can help you become a more productive programmer:

    • Getting enough rest
    • Minimizing distractions
    • Identifying your most productive hours
    • Mastering your tools
    • Automating tasks
    • Learning a new skill
    • Writing it down
    • Effective planning
    • Refactor code and write code documentation
    • Keeping away from social media
    • Switching off multitasking

    Stay productive, not complacent!

    FAQs

    What is programming?

    Programming is the task of writing codes/programs for the understanding of the computer, so that the machine, in return, works towards the programmers’ goals.

    What does a programmer do?

    A programmer is a person who writes computer codes/programs that helps the computer software and applications to function properly and aim to achieve certain goals.

    Why is productivity essential in programming?  

    Productivity is certainly essential in programming. Productivity is one such thing that is crucial for any other work from any of the existing industries. It helps both the company and the employee grow in return.

    How can you become a productive programmer?

    Being a productive programmer is what most programmers wish for. However, it is true that programmers can also be productive. Here are some easy hacks that will help the programmers to be productive:

    • Minimizing multitasking
    • Removing distractions
    • Taking adequate rest
    • Automating stuff
    • Mastering the tools
    • Identifying the most productive hours
    • Learning a new skill
    • Writing everything down
    • Planning effectively
    • Refactoring and writing code documentation
    • Reducing social media interaction

  • How to Build an Email List that Converts Visitors into Loyal Users?

    Your business interacts with many people regularly- visitors, current users, clients, prospects, and leads. The best way to nurture these connections is via emails. Emails are by far the most effective way to communicate.

    Emails are crucial for any business because they are immune to social media bans, and algorithm changes and are 40 times more effective than social media.

    This creates the need to build an email list that converts and generates sales. An email list is a database with the email addresses of people interested in your business.

    An email list helps you:

    • Strengthen the connection by providing a personalized subscriber experience.
    • Multiply the business ROI
    • Ease at performance tracking

    Emails have limited and easy-to-track performance metrics with a lot of automation opportunities.

    So, here is your guide on building an email list that converts visitors into loyal users. It might take a few weeks or a few months to build a legitimate email list. But it gives tremendous ROI for a long period of time. After all, every $1 spent on email marketing brings in a return of $42 for the business.

    How to Build an Email List? (Step by Step Guide)
    Is It Worth Buying an Email List?
    Strategies to Grow an Email List
    How to Maintain an Email List?

    How to Build an Email List? (Step by Step Guide)

    Now, before you hop on to looking for strategies to grow that database, let us understand where it all starts. A simple pop-up on your website would not help in email list building. You need to create a system and an offer to capture people’s email addresses.

    When you go to a restaurant, they generally ask for your number. Now, you could get away with that because you know you will get a lot of promotional messages. Something similar happens when you ask for emails as a business. People avoid it as no one wants to join the list of spammy promotional message receivers.

    So, you need to provide some value in exchange for their emails. It could be a freebie, some coupon, or any other item with perceived value.

    Step 1: Create Lead Magnet

    To begin with, create a clear offering that adds or serves value for your audience. Start by creating a persona of your target audience to pick a lead magnet. It could be a free guide, a video course, a free sample/ product, or anything that they find worthy.

    Now, a major thing to prioritize is the target audience’s needs and motivation points. You can’t offer a YouTube guide to people interested in startups. Understand what excites your target audience and align your offering accordingly.

    Example of Lead Magnet
    Example of Lead Magnet

    For instance, you provide SEO services to B2B companies. You could offer:

    • Site audit
    • A pdf-format SEO guide for B2B companies,
    • SEO course, etc.

    The most common lead magnet is a content upgrade (ebook, guides, pdfs, etc.) and freebie. Nonetheless, there are many other options discussed further.

    Step 2: Pick Distribution Channel

    Now that you have decided on a lead magnet, pick a distribution channel to promote your offer. It could be a website, social media, YouTube channel, or any other platform where your audience is active.

    Again, relevance is crucial while choosing a distribution channel and promoting your offer.

    Suppose, you go to an electronics store and get a free health check-up. Not a bad deal, but surely not relevant. Now, imagine getting the same check-up during a visit to the hospital.

    So, if you choose to promote men’s t-shirts for your eCommerce store, you would show the offer to people browsing in the men’s clothing section. Or if you choose an email marketing guide as a lead magnet, you would flash the deal on blogs, and pages related to email marketing.

    Acing the relevance and cracking the intention of users is crucial when selecting a distribution channel.

    Step 3: Design a Landing Page

    You got the lead magnet ready and got in front of the people interested in it. Now? How will you collect email addresses?

    You need a landing page to collect the emails. This landing page needs to clearly communicate:

    • The value proposition of the lead magnet
    • What people can expect in the future
    • How it will benefit them

    Now, you can create a landing page using website builders like WordPress, Wix, or dedicated landing page builders like Unbounce, GetResponse, Kajabi, InstaPage, etc. Compare these options and pick the convenient one.

    Alternatively, a pop-up or squeeze page on website pages could help you collect the emails as well. Also, Twitter and LinkedIn provide dedicated newsletter tools that you could add to your social media.

    Newsletter Box on Twitter
    Newsletter Box on Twitter

    Step 4: Pick an Email Marketing Software

    Finally, pick an email marketing software to organize and send emails. Now, the main function might be to deliver emails, but you need a tool that allows segmenting and tagging. Why? Segmenting your audience based on their journey and tagging them appropriately helps you personalize the emails.

    In fact, SuperOffice conducted an email marketing campaign and experienced a 94% open rate for a segmented email campaign as compared to a 42% open rate for the unsegmented one.

    Tagging emails means adding more information and categorizing emails based on some information. For instance, you own a content marketing agency. You have an email list with people interested in YouTube, social media, blogs, podcasts, etc. Now, you would want to send an email related to YouTube marketing specifically to the person interested in YouTube only.

    Relevance is key in emails and finding the right email marketing tool is crucial to ease the process. Some of the tools are MailChimp, ConvertKit, Kajabi, Drip, Aweber, GetResponse, Active Campaign, Clickfunnels, etc.

    Step 5: Bringing it All Together

    Now, it is time to put all the elements into action. After deciding on the lead magnet, distribution channel, and email marketing channel, you need to merge these all to capture emails. It will take you about a day to bring it all together.

    Once you complete this, you need to focus on distributing your lead magnet and nurturing your email list. Nurturing an email list doesn’t mean increasing the number of subscribers solely. You need to ensure that there are active subscribers, no bots, and people engage with your emails. Hence, it is advisable to:

    • Send at least one email per week.
    • Refine your list every month (removing inactive subscribers).
    • Trying to sell once a month (cause after all the main goal is revenue generation).

    What Is Email Blast and How to Do It the Right Way?
    Email blast is an effective marketing technique to reach most customers with just one email. Let’s look at what an eblast is and how to make one.
    StartupTalkyRevathy Nair

    Is It Worth Buying an Email List?

    Many businesses end up buying an email list to get started. But is it the right approach?

    NO!

    Buying an email list will not only hamper the quality of your email list but can create technical issues.

    Firstly, buying an email list invites a lot of dead or bot emails that do not serve any purpose. Also, since you bought these, people have not willingly signed up for them. This might affect your business reputation negatively and increase the unsubscribe rate.

    Secondly, it increases the chances of landing your email in spam. Also, buying a list might be legal, but sending promotional marketing emails without prior permission is illegal in many places (as per local laws).

    You don’t want inactive and unqualified subscribers on your email list. Hence, you should refrain from buying an email list no matter how attractive it might seem.

    Strategies to Grow an Email List

    We discussed the 5-step basic email listing building method. Now, let us look into strategies that will help you build an email list effectively. These would ensure that you get a qualified audience that serves value for your business and converts.

    Content Upgrades

    Content upgrades are long-form PDFs or ebooks that provide specific information in addition to existing blogs or any other content piece. It could be a 5000-word guide that contains exclusive strategies or case studies.

    Content upgrades work well since they offer relevant information to the prospects. If promoted well, it could drive a lot of traffic and build your email list quickly. Providing free content doesn’t cost a lot and offers a great ROI.

    Recently, Bill Gates offered a free copy of his book in the same manner for exchanging email addresses.

    Additionally, you could opt-in for gated content. Gated content means a part of the content on your website which is locked or hidden that a visitor can access only in exchange for email and other information.

    Using Pop-Ups

    Pop-ups are promotional messages that come on top of your website content. They generally contain information and blank spaces to enter email addresses. There are four types of pop-ups:

    Welcome pop up– They generally appear as soon as you open the website to greet or offer a welcome discount or deals. They require a strong CTA to ensure conversion since they can be intrusive.

    Exit intent pop up- They show up when a user is about to leave the website. The aim is to reduce bounce rates and grab visitors’ attention by presenting them with a relevant offer. You need to ensure that the copy of the exit-intent popup is enticing to increase efficiency. A tactfully made exit-intent popup can save 10 to 15% of users leaving the site.

    Promotional pop up–  As the name suggests,  promotional pop-ups include promotional messages that include exclusive discounts/ deals. Relevancy is a crucial factor for promotional popups which requires an understanding of the buyer’s journey.

    Timed pop up– Timed popups are the promotional messages that show up on your website after a certain amount of time spent by the visitor. Look into Google Analytics and you could get insight into the customer journey. For instance, a visitor stays on your website for 25 seconds on average. You could opt-in for a timed pop-up at 15 seconds to offer a discount or any other lead magnet.

    Pop-ups are a great way to increase your conversion if deployed correctly. You could use them on the home page, product page, check-out page, or in the cart as well. However, don’t use more than three pop-ups on a single page. Also, consider Google interstitial ad guidelines, in absence of which you might end up getting a penalty.

    Squeeze Pages

    Squeeze pages are like landing pages to capture email addresses only. They again offer some lead magnets in exchange. The only aim is to either get the email or the visitor will leave the website. It has bare minimum content and hence requires an effective offer to attract users. You could offer email courses, templates, ebooks, white papers, etc.

    They generally have a high exit rate but a high conversion rate. If you do not have a high conversion rate, it is advisable to add home or product page links as well to the page.

    Loyalty and Referral Program

    Loyalty and referral programs are great for existing and new users.  There is a great way to incentivize users by providing them exclusive discounts, early access to sales, and other perks.

    They not only build your email list but help you increase repeat purchases. Many brands opt for loyalty and referral programs to nurture relationships with the users. You could build your email list by providing special benefits.

    Discount and Deals

    Discounts and deals are a great way to capture emails or any other personal information of your users. You could provide special discount codes/ coupons in exchange for emails. You could also offer welcome discounts, and festive discounts and use this evergreen method to keep growing your email list.

    Exclusive Notifications

    You can offer exclusive notifications to your subscribers. This could be regarding early access to sales, a new collection, or inventory stock up.

    Often people place orders on your E-commerce website but there is an availability of products. In situations like these, you could ask for their email and notify them in case of restocking. It doesn’t seem promotional and offers value to the user.

    Gamification

    You could add interactive games and elements to your website to boost engagement on the website and provide a lead magnet. It could be something simple as spinning the wheel, scratch cards, tests, surveys, etc.

    The user could claim the bonus by providing their email address. This is fairly popular and brands over free products or 10-40% of discounts in the gamification. This motivates users to become subscribers and purchase from you.

    Opt-in at Checkouts

    According to Google Guidelines, you can not use the email used for placing orders to send promotional messages. Hence, you can add a tick-box at the time of checkout to get permission for sending promotional messages.

    People don’t hesitate to tick off at this stage since they already placed an order and would appreciate updates from you.

    Giveaways

    Giveaway free products, samples, or other items to get emails in exchange. It can be a physical product (shampoo, notebook, hamper, etc.) or an info product (e-book, white paper, etc.), or some service (30-day free trial).

    In fact, Robbie, Co-Founder of Virayo, a B2B search marketing agency, gained 1171 emails in 10 days with the help of giveaways. He explains the entire process of gaining emails via giveaway. The best way to get maximum benefit is to reduce the competition by allowing additional entries for each referral.

    Self Discovery, Assessment, or Quizzes

    We often take quizzes and assessments on the internet. You could conduct these too and provide the results via emails. It is a simple yet effective way to engage with users and capture their emails.

    Just create an assessment or quiz relevant to your target audience. For instance, if you are a beauty brand, you can conduct quizzes such as “determine your skin type” or “Check hair health with this quiz”.

    This tactic adds active and interested subscribers to your email list.

    Evergreen Webinars

    Webinars are a great way to attract users. You could use interactive but pre-recorded webinars. People love to attend these as they offer a lot of value in a limited time. It is a great lead magnet with a high conversion rate when targeted correctly.

    Identify the topic that your target audience would be interested in and offer valuable webinars along the same lines. Alternatively, you could provide a recording of the webinar in the exchange of email addresses, which would enhance the conversion rate.

    How To Manage Your Email List With these Easy Email List Management Software
    Email marketing is one of the most effective marketing techniques and managing an email list can feel tedious. so here are top email management software.
    StartupTalkyDamini Bhandary

    How to Maintain an Email List?

    Your job does not end by building an email list. You need to ensure that your email list converts and has active users. So, how do you do that? Here are 4 steps to ensure a quality email list that converts:

    Monitor the engagement on your emails

    Track metrics such as open rate, click-through rate, and conversion rate. They will give you a clear picture of your email marketing efforts.

    Remove the inactive users

    You don’t want your email list to have a low open rate with no conversion. Every month scrap off the email addresses that do not respond. You could also send an email to check up on the inactive users. It could be as simple as asking them if they want to unsubscribe for any reason.

    Engage with your subscribers

    You need to extract the value out of your email list and nurture those subscribers. So, send 1-3 emails every week and try selling something every month.

    Check your email content

    Is your email mobile optimized? Is the subject line fascinating enough? Do the images load timely? Ensure that the email reaches the users without any technical issues or UX/UI errors.

    Conclusion

    Building and maintaining an email list gives you benefits in the long run. Just be sure to offer value to your users and get the right tools to make it an easy process.

    All these strategies will help you to create a relevant lead magnet and get started in building an email list. Just be sure to follow the guidelines, if any, to avoid penalties or ending up in the spam section.

    FAQs

    How to create an email list?

    Create a lead magnet, Pick a distribution channel, Create a landing page, and pick an email marketing software.

    Yes, it is legal to buy an email list but sending spammy messages who haven’t opted for your newsletter might be illegal.

    What is an email list used for?

    An email list is used to send out emails to customers about offers, updates, discounts, or other details.

  • Top 10 Beach Business Ideas | Best Beachside Business Ideas

    Beaches are beautiful and almost everyone under the sun will agree with this fact. From entertainment, commerce, and transportation to recreation and relaxation, all purposes are fulfilled here. The point with beach business is that you have to be socially relevant and economically sound and aware to operate a business here. Also, beaches require you to have appropriate licensing requirements and be conformed to certain standards of quality, precision, and duties.

    Most people opt for vacations and choose beaches for unwinding and spending time with family. This makes beaches one of those touristy places that have huge traffics and are characterized by on and off-season.

    As an entrepreneur, you have the option of creating a business that fits with the lifestyle you want. And if you want to spend your days at the beach and earn money by dipping your toes into the water, here are some profitable beach business ideas for you.

    Best Beach Business Ideas

    1. Food Shacks
    2. Accommodation
    3. Surf Shop
    4. Hostels
    5. House-Sitting
    6. Cruises
    7. Rental Shop
    8. Selling Local Merchandise
    9. Cafe/Restaurant
    10. Fishing Tours

    Best Beach Business Ideas

    Best Beach Business Ideas

    The best beach business ideas that are profitable and equally interesting to do are listed below.

    Food Shacks

    Food Shacks- Best Beach Business Ideas
    Food Shacks – Best Beach Business Ideas

    Beaches thrive on food. People who come to the beach, want to try all sorts of food from local cuisines to international dishes. Local food can be a great connector due to its ethnicity and it helps develop a bond with the customer. Shacks with good comfortable sitting and a variety of food options make one stand out. But you will have to face competition. So having a sector that stands out as a special attraction is important. You have to provide offers and properly market it with effective strategies.

    Accommodation

    Accommodation For Tourists - Best Beach Business Ideas
    Accommodation For Tourists – Best Beach Business Ideas

    Accommodation is one of the major concerns of tourists, the hospitality industry is a great option for a new business. If you have the required capital, consider starting a hotel, guesthouse, motel, and so on. Starting a hospitality business is a great long-term investment for you, especially in the beach community. The value of real estate property is expected to increase drastically in the near future. So, now is the best time to get in.

    Market size of the Hotel & Resort Industry Worldwide
    Market size of the Hotel & Resort Industry Worldwide

    OYO vs Airbnb | Business Model | Marketing Strategy | CRM
    Oyo and Airbnb are tough competitors in Hotel and Tourism Industry. Here is difference between oyo and airbnb. Get an insight of Airbnb vs Oyo.
    StartupTalkyAbhishek Gupta

    Surf Shop

    If you are planning to build your business around surfing beaches, then you can make money by opening a surf shop stuffed with various surfing equipment. Tourists and local people like to catch a few waves during their visit, but they usually don’t have all the necessary equipment. If you open a surf shop that provides surfing equipment, rentals and lessons, it will be a hotspot for tourists in both the summer and winter seasons.

    Hostels

    These are affordable options that work best on small tracts of land. They cater to mostly youth and those looking for budget travel options. Pricing is very important here as there is competition and also one has to offer allied facilities like Wi-Fi, food, walking tours, etc. to capitalize on the business. The facility has to be extremely hygienic as a number of people live there.

    House-Sitting

    House sitting Business- Best Beach Business Ideas
    House sitting Business- Best Beach Business Ideas

    Many houses in beach communities are unoccupied during the winter season as they were deemed to be summer homes. So, during winter, the owners of these houses often aren’t around to take care of the place. You can allay the security fears of these homeowners by offering home-sitting services. Working as a house sitter requires little or no capital. And you will have a lot of business to do in the beach community.

    Cruises

    Beaches offer various options like cruises where people can enjoy a luxurious lifestyle. This is a high investment-based plan. For those who love meals on water, dinner cruises can be started with great lighting systems and good music. Pricing is pivotal here as there is competition in this field. One should effectively market well and create customized packages for target populations.

    Rental Shop

    Rental shop- Best Beach Business Ideas
    Rental shop- Best Beach Business Ideas

    A store that rents out scooters, bikes, bicycles, and boats can be very profitable in beach towns. Providing items at competitive rates and group discounts is a way to earn money. These are mostly in demand due to conveyance issues and for self-exploration. Distributing pamphlets, sticking posters, and effective advertising which catches the eye of commuters is important. Also, the quality, make, and type of vehicle plays an important role in making decisions.

    Selling Local Merchandise

    Most of the time, tourists buy local items to take back home. They are particularly attracted to items that are unique and are not available in their hometowns and cities. So, you can start a business that sells local merchandise and souvenirs to tourists.

    Goa Startups | Successful Entrepreneurs and Startups in Goa
    The best place to party in the country is slowly becoming the best place for startups too. Some of successful startup Goa has given are Goamiles, Vacation Labs, Seynse. Check out more in this list of goa startups.
    StartupTalkyAshwini

    Cafe/Restaurant

    While on vacation, tourists definitely want to have a feel of the food experience in beach communities. So, you can make a lot of money catering to this need. To survive the threat of competition, you need unique culinary abilities that can help you stand out. You can have different menus for summer and winter to ensure that people get exactly what they crave.

    24 Restaurant Marketing Ideas and Trends that Actually Work!
    Attracting customers to your restaurant is not easy as there are so many competitors in this domain. Here are the 24 best restaurant marketing ideas and trends to promote.
    StartupTalkyShubham Kumar

    Fishing Tours

    If you own a boat, you can turn it into a money-spinner. Most beach communities are fishing hotspots, and fishing is one of those interesting activities that tourists don’t like to miss while on vacation. You can offer fishing tour services taking people out to the reef. People will absolutely love the fact that they have a local guide who can take them to all the good spots.

    Conclusion

    Beach businesses are quite profitable. Some other beach business ideas include:

    Beachside businesses thus offer valuable business opportunities. You need the persistence to work upon details and significantly create businesses that can sustain the wrath of competition. Although the seasonal crisis is huge and most businesses set up their price lists accordingly, that is, peak season and offseason.

    FAQs

    What are the most profitable businesses on beach side?

    Some of the best beach side business ideas include:

    • Food Shacks
    • Accommodation
    • Surf Shop
    • Hostels
    • House-Sitting
    • Cruises
    • Rental Shop
    • Selling Local Merchandise
    • Cafe/Restaurant
    • Fishing Tours
    • Photography and Photo Booths
    • Gift Shop
    • Boat Rentals
    • Child Care
    • Pet Boarding Business

    What can you sell at a beach store?

    Beach store is one of the best beachside business ideas. The best things to sell in a store on a beach are:

    • Cold drinks
    • Snacks like popcorn, nuts, chips, sweets etc.
    • Sun block cream or spray
    • Sunglasses
    • Flip flops
    • Swimwear

    What is the growth of Food market in India?

    The food service market in India is growing hugely. It is forecasted to be about $110 billion in 2025.

    What kind of business is a beach resort?

    A Beach Resort is a beachside business with accommodation and easy access to a private beach.

    How is the Cruise business market?

    The global cruise industry revenue is over 27 billion U.S. dollars.

  • Effective Methods to Help You Reduce E-Commerce Cart Abandonment Rate

    The article is contributed by Mr. Pankaj Sharma, President – The Lexicon Group of Institutes and Chairman & MD – Pune Mirror & MultiFit.

    Global is the new local in today’s digital marketplace. And, as international markets develop, we are entering a period of extraordinary growth prospects. However, every excellent opportunity comes with its own set of adversities and advantages.

    E-commerce has now become a need for many organizations, so it’s critical to establish a digital marketing strategy that supports online selling. To expand, modern companies require eCommerce marketing solutions. However, the abundance of alternatives may quickly become overwhelming. The most difficult difficulty that eCommerce organizations confront these days is lowering cart abandonment rates. The average cart abandonment rate across sectors is a mind-boggling 70%.

    That indicates that for every consumer that buys from you, two walk away without completing the transaction. As a result, innumerable possibilities to develop your organization, boost income, and establish a stronger online presence are lost. Due to the obvious lack of face-to-face interaction, providing excellent customer care on your e-commerce site might be difficult, but it is just as crucial as in any other customer-facing firm to make the close.

    13 Best Tips to Create a Winning Ecommerce Landing Page
    Want to boost your eCommerce sales by building a creative landing page? Here are tips to create a landing page that will make sure your users stay.
    StartupTalkyShikha Tyagi

    Here I will list down 3 effective methods that can help you reduce your cart abandonment rate:

    Add Proactive Live Chat to Checkout Pages

    Set up a friendly, proactive chat pop-up to capture the attention of visitors who have a particular question. Instead of looking for methods to contact someone, users may just write their queries into the box and have an immediate response.

    Allow guests to check out

    One of the most common reasons individuals abandon their carts is the need to fill out lengthy paperwork. So, if you want to reduce cart abandonment, you’ll have to avoid requiring registrations. You may still provide the option to register and even promote it with a modest additional reward. However, you must always offer an alternative. Allow customers to check out as guests.

    No Hidden Charges

    If you’re upfront about charges, you may even include them in your brand positioning. When clients buy with you, they can be confident that the prices they see are the amounts they will have to pay.

  • 10 Characteristics That Attract Investors to Invest in Your Startups

    The article is contributed by Mr. Saarthak Bakshi, Chief Executive Officer (CEO) of the International Fertility Centre.

    Mr. Saarthak Bakshi is recognized as Forbes 30 under 30 ASIA, 2017 for HealthCare and Science. He is known for his persona as an engineer, an entrepreneur and a social worker. He flourished his career by working with reputed companies – Infosys and Ernst & Young – as a Software Engineer and IT Risk and Assurance Analyst respectively. He soon realized that he has an inborn passion for entrepreneurship and went on to launch a slew of ventures including IFC.

    As we know that starting a business can be expensive. We may have less cash in hand to get started without some outside help but sometimes, it is important and beneficial to have investors in your business. It gives you a sort of security. Investors in your business are different from lenders. Instead of monthly repayment like lenders, investors give you money in exchange for ownership of part of your business. Apart from money they can also be an important source of business-related advice and strong business networks, which you can utilize for your own business. Therefore, it is important to draw the attention of the investors to make their decision firm to invest in your business. Most important thing is that investors want to see a return on their investment. They make money by putting their money into the growing business. Therefore, how to woo them plays a crucial role in the success of any startup. It is not necessary that every investor looks for the same things but still there are chances of commonality.

    So, here are ten points to make the investors interested in your startup.

    1. A passionate business proposal
    2. A market-oriented deal
    3. Demonstrate your success rate
    4. Competitive advantages
    5. Have an emotional approach with logic
    6. A strong team
    7. Experience
    8. The investment structures
    9. A scalable model
    10. Future vision and planning

    A passionate business proposal

    Having a passion for their startup is easy to be found in new business founders.  But how your business will help the investors to gain profit is a deciding factor for their interest. They want your confidence justifying that it is an improvement over existing products or is a new way to address an old problem. You should demonstrate your firm belief and confidence in your business.

    A market-oriented deal

    It is one of the important points that to pitch potential investors, familiarity with the market is generally the safest option. Startup investors look for opportunities in sectors that fit their interests and expertise. They already have an idea of how businesses become profitable in this industry and what it will take for your business to yield a return on its investment. Thereafter reviewing and organizing your proposal, go for the market research to pitch in a suitable investor.

    Demonstrate your success rate

    A track record of previous success is critical to attracting the interest of investors who can take your venture into your business. Most of the time successful startups are a rarity, therefore it becomes difficult for inexperienced entrepreneurs to convince the investors to lend their capital. But, if your business can captivate the market and the customers and if your track records give a guarantee of success, then you have a fair chance.

    Competitive advantages

    Most of the time investors look for satisfactory answers to the following question: What makes your product/service unique? There must be something about your product that sets it apart. If your product and you’re the first to the market, then it’s the best thing. However, most startups are entering existing marketplaces. What then makes you different? And how affordable it is in comparison to the already existing quality?

    Have an emotional approach with logic

    Whenever you are pitching with your investor, you must hit them on both emotional and business fronts. Include a story with your plan. Make it appeal to real-life scenarios and how your idea will solve the problem. At the end of the day, investors look for founders who have passion, motive, and experience to create a profitable as well as a sustainable business. It is not a matter of only ideas or concepts, the investors look to invest in you and your team and their ability to successfully execute your business plan.

    A strong team

    If you have a competent team, you have the attention of the investors. Show them that your team is intelligent, strategic, successful and follows strong financial discipline. Show them the qualifications of each member and what they bring to the business. Having a team that is knowledgeable, willing to learn and can handle multi-responsibilities are all positive traits that will impress your investors.

    Experience

    Experience can play a convincing role in winning over investors. If your team members have prior experience in their respective fields or have been involved with a startup in the past, it shows that you and your team have knowledge of your market and are tenacious enough to complete goals.

    The investment structures

    You should have a clear business structure in place that allows the investors to consider it and buy it. You should also plan for how the investment will work. In that plan, you must include, a clear valuation for your business and a stockholder’s agreement that clearly sets out the rights of all the owners.

    How Crowdfunding Works in India for Startups and Businesses?
    Crowdfunding is a great way to raise funds for your startup and small businesses. Want to know how it works and its benefits. Check out.
    StartupTalkyAshwini

    A scalable model

    Build your business with scalability in mind. Most investors expect a return on what they are investing. Therefore, scalability is a major factor for successful startups and a great attraction to investors. Basically, scaling is known as adding revenue at a rapid rate while adding resources incrementally. The amount of resources required doesn’t change as your customer base increases, driving consistent growth and improving profit margins. Therefore, the plan of your faster revenue, makes the investor consider your startup dearly.

    Future vision and planning

    Give your investors a picture of your potential startup, that is where your company will be in the future and make them optimistic that you have the credibility to achieve your goals. Plan along the lines of where is your startup going? How do you see your startup in the coming years? Do you plan for the worldwide market? Etc.

    Conclusion

    Attracting startup investors to your company is necessary for your business. Therefore, you must put all the pieces in place to show that partnering with your business would be a smart move for them. Highlight the best parts of your startup and discuss your challenges with them openly. Investors will get on board when you demonstrate your best.

  • Ultimate Product Image Guide for Your eCommerce Store

    If you’ve ever done online shopping, you must have evaluated the product by seeing the available product images. But what if you were presented with a poor-quality, blurry, static product image on the online store? Would you still buy the same product? The answer is a big NO. Unlike a visit to the traditional brick-and-mortar store, you don’t get the option to pick a product and assess its quality during online shopping.

    You instead try to judge the product and its quality by seeing the product image. It would be an understatement to say that many online conversions result from uploading top-notch product images. If you own a relatively new or old eCommerce store and are struggling to generate sales, making changes in the product image quality can bring a huge difference.

    While eCommerce store owners understand the importance of uploading top-quality images to their online store, many don’t know the best practices of doing it. It inadvertently hurts the bottom line. To help you improve your store’s user experience and boost online sales, we’ve curated this epic product image guide for eCommerce store owners. So let’s quickly go through the below-shared practical tips or settings that can get you visible results.

    WIDGET: leadform | CAMPAIGN: undefined

    Tips for Improving Product Images for Your eCommerce Store
    Upload a Product Image in all Available Colors
    Maintain a Balance Between Website Performance & Image File Size
    Allow the Shopper to Zoom in & Zoom Out Without any Hassle
    Maintain Brand Consistency Throughout the Product Images
    Upload Pictures from All Viewing Angles
    Why Focus So Much on Product Images?

    Editing E-commerce Product Images

    Tips for Improving Product Images for Your eCommerce Store

    Upload a Product Image in all Available Colors

    Instead of telling visitors that you offer a product in three more colors, show them the different available options with the help of images. Visualization helps people make better decisions than mere statements.

    For example, if you sell luggage in different color variants, click an excellent product picture in all the available color ranges. The viewer should be able to see the product in the desired color he clicked on. This one change can bring a massive difference to your online sales.

    Maintain a Balance Between Website Performance & Image File Size

    Have you ever visited any online store whose catalog and product images took an extended time to load? If yes, you’re not alone. Various eCommerce stores are yet to optimize their product’s image size and website performance.

    If image loading time and page loading time are not aligned, visitors can immediately leave the store for other better-performing sites. You should ask your SEO manager and website developer to work together with the product photographer to fix this problem. Together they can ensure the product image size and resolution are pitch-perfect.

    When uploading the desired image file type, always store and upload product images in JPG format. This format is supported by many online store platforms, including WooCommerce, Shopify, etc.

    Allow the Shopper to Zoom in & Zoom Out Without any Hassle

    Irrespective of the product you’re selling online, it is crucial to allow the prospective customers to easily zoom in and zoom out by clicking on any part of the picture. This feature lets customers get a closer and relatively clear look of the product. If you’re into the clothing business, you can leverage this feature to your advantage.

    Customers can get to zoom in and display any intricate design or detail that sets your product apart from others in the market, ultimately leading to increased sales. You can either check whether the platform you’re using to run the eCommerce store is offering this functionality or contact a web developer to do the needful.

    Maintain Brand Consistency Throughout the Product Images

    Branding is a crucial component that can make any brand appear more reliable than others. As a store owner, you wouldn’t want your website images to look like random picture pieces picked up from the internet. When it comes to product images, store owners can subtly include their brand style to exert the much-needed influence.

    To maintain branding and consistency across all uploaded pictures, pay special attention to the lighting, product placement, background, modeling, etc., while clicking the picture. Inconsistency in product images can be distracting and can prevent store visitors from making a purchase. To impart a professional and more reliable feel to all the product images, always ask the concerned professional to abide by the brand guidelines.

    Upload Pictures from All Viewing Angles

    It might sound like a piece of cliché advice, but you’d be surprised to know that not many eCommerce stores have incorporated this into their website. When shopping online, people don’t get the benefit of picking a product in their hand and analyzing it from different angles. But you can fill in this gap by offering advanced, and high-resolution product images clicked from various angles.

    When the same product is viewed from different angles, it highlights details that a static image or a specific angle fails to cover. It is why when you visit eCommerce giants like Amazon, Flipkart, eBay, etc., you get the option to view a product from different angles. It lets you know how big or small the product really is. It also enables you to gauge the product better.

    If the product you’re selling has some unique details, don’t forget to highlight it by clicking pictures from relevant angles.

    15 Proven Ways to Increase Your Average Order Value
    Want your customers to shop more often from you or want to increase your AOV? Here are 15 ways that will surely increase your average order value.
    StartupTalkyArbaz Sayed

    Why Focus So Much on Product Images?

    Customers Survey on improvement of the Product Images in E-Commerce Grocery
    Customers Survey on improvement of the Product Images in E-Commerce Grocery

    While product descriptions are essential for online shoppers, quality product images are equally important. According to a survey, approximately 75% of respondents said that product images are very influential and help them make a purchase decision. The same poll also disclosed how around 22% of respondents returned the purchased product because it looked very different from what it looked online in the product image.

    Online shoppers want to see product images because it gives them proof of texture, color, shape, design, and more. Well-taken pictures instill a spark among potential buyers, inclining them towards a particular product. It also gives shoppers a clear idea of what they will get for the offered price. If you can provide this one thing that customers yearn for, you can definitely boost your online sales.

    Your sales revenue gets boosted by bettering the Product Image Quality.

    The necessity of having high-resolution and quality product images on an online store cannot be emphasized enough. In today’s age, a lot depends on how products look and feel. With eCommerce players doubling down on product imagery and visual content, you cannot take the risk of being left behind. If you have uploaded multiple good-quality pictures of every product to woo your visitors but still aren’t getting impressive results, try adopting the tips shared in the guide.

    Email Marketing Statistics For Ecommerce in 2022
    The number of email users worldwide in 2020 was recorded to be 4 billion. This number is expected to grow to 4.6 billion users by the year 2025.
    StartupTalkyDev Gupta

    Conclusion

    After analyzing various eCommerce stores across different niches, it has been found that stores offering the best product imagery content perform better than the rest. This guide suggests some of the best and most practical tips that have the potential to skyrocket your online sales, so give them a try for visible results.

    FAQs

    Which image format is best for eCommerce websites?

    JPEG and PNG image format is the best for eCommerce websites.

    What size should WooCommerce product images be?

    The recommended size of WooCommerce product images is 800×800 pixels.

    What size should Shopify product images be?

    Shopify recommended product image size is 2048 x 2048 pixels.

    What is the best image size for online?

    The optimal file size for images on an eCommerce website should be less than 200 KB.