StartupTalky

Tag: 📖 Learning

  • Social Media Customer Service: Best Tricks and Tips

    The practice of using Social Media tools to resolve customer questions or concerns is known as social media customer service. Social customer support is extremely effective because it allows customers to reach out to your team on platforms that they already use. In terms of customer service, the utilization of social media is critical.

    The mutual benefits of ease of brand accessibility via Facebook, Twitter, YouTube, and other social media platforms allow for easy customer contact and engaging social activity, as well as brand building and broad contact across numerous platforms.

    The success of a brand depends on its ability to build relationships with customers through social media and how these channels are maintained. Sales, as well as Brand loyalty and Connection, can be influenced positively by social media. Even though social media was created primarily for personal use and to preserve personal contacts. It has evolved into a beneficial tool for building a community around brands as a result of its growth and popularity.

    Before the internet, the fastest and most effective way for customers to seek assistance from businesses was to make a phone call. Telephone calls had already surpassed the postal service as the quickest channel for customer service. After all, it’s called snail mail for a reason. Then came email, and the internet became the new destination for quick customer service. Social media interactions changed the game after we became used to email. With social media, you can connect with anyone in real-time, up to the second. That’s the new era of customer service innovation!

    Social media customer service takes advantage of established social media platforms’ immediate feedback systems. Furthermore, social media is a familiar place that customers use for a variety of other purposes, including connections with brands they enjoy.

    About Social Media Customer Care

    Developing a Plan

    Best Practises

    About Social Media Customer Care

    Social media customer care is a technique of offering customer help via social media platforms that is well-organized. It’s a vital and continuously expanding contact channel that complements call-based customer care in the overall customer service ecosystem.

    It includes assistance before, during, and after the transaction. Addressing complaints, providing advice, answering inquiries, and issuing refunds are all part of the job.

    10 Brand Health Metrics Every Company Should Track
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    StartupTalkyDiksha Sinha

    Developing a Plan

    Before you integrate social channels into your existing customer care operations, you’ll need a comprehensive social customer service strategy. A comprehensive social media strategy for customer service should include the following six key components:

    Establish Brand Monitoring

    The first step is to implement an active Brand Monitoring System on the social media platforms that your customers will use to contact you. You can do this easily with social media tools.

    Analyse Comments

    Determine what types of comments receive the most attention. Therefore, you won’t respond to only favorable feedback while ignoring negative feedback. The way you handle a negative review might sometimes help you gain new consumers.

    However, because social media isn’t a dedicated customer service channel, you’ll receive many more comments than your customer service personnel can handle. To deal with this, make a priority list so that your team can focus on the most pressing and vital concerns.

    Analyse the Comments you receive

    No to Late Replies

    Create a mechanism for quickly answering inquiries. With the speed of the internet, a late response might be as awful as no response at all. Your goal should be to respond to client questions as soon as possible. This needs a well-organized system with dedicated social customer service representatives.

    Customer Care Channel

    Consider establishing a specialized customer service channel. You can have a dedicated Customer Care Channel within the social media platforms in addition to having dedicated social customer support personnel. Customers who require assistance should be directed to your support profile via your social media sites.

    This will make it easier to track unique client requests and give a platform for customers to analyze previous requests that are similar to their own. Most importantly, having a distinct support channel will help you separate your social media content marketing and customer service operations.

    Manage Your Team

    Have the best internal practices for responses. Customer support isn’t just about solving customer issues. It’s a key tool in building your brand image. To achieve this, you need best internal practices that ensure your support team delights customers beyond solving their problems.

    Analyse Continuously

    Identify how you’ll track and report on your progress. It’s critical to track and report on your social customer service operations if you want to know how well you’re doing. Client satisfaction surveys can also be used to assess the quality of your customer service.

    The information you gather and the conclusions you reach can help you focus your efforts on areas that require more attention. Based on the volume of consumer inquiries, you may discover that you require more workers at certain times than at others.

    These steps can help you get the most out of your Social Media Customer Service. But let’s talk about the best practices that you should keep in mind.

    Best Practises

    Act Immediately

    If you quickly reply and resolve client complaints without diverting them to other channels. Your organization will acquire 3–20 percent more customer spending per interaction.

    Be Honest

    Just because your response time should be quick doesn’t mean you’ll be able to resolve all consumer issues quickly. Instead of making misleading promises, be honest with clients about how long it will take to handle their issues—even if that means accepting that you don’t know.

    Where to Answer

    Specific concerns must be settled in secret depending on the information involved. Determine whether to resolve complaints in public or private. If the process of resolving an issue will involve personal information, you can easily identify that this problem will require private resolution.

    As a result, your team should always keep track of such situations and urge clients to give the relevant personal information by direct message or email.

    Do not Ignore Queries

    Respond to all feedback, questions, and comments received via social media. If you don’t respond to any of your consumers’ concerns, you may never have another opportunity. Furthermore, such individuals may submit negative evaluations, making your organization appear untrustworthy to potential new customers.

    On social media, you must reply to any criticism, questions, and comments. Keep an eye on all of your mentions, check your direct messages (DMs), read your reviews, and keep track of any places where people are mentioning you.

    Use Names

    Use a person’s first name if feasible, and avoid being too scripted. It indicates that you are interested in learning who the client is, even if it just takes a few seconds to discover the client’s name.

    Respond Calmly

    Customers who have questions may be dissatisfied and frustrated. Keeping comments light and upbeat helps to steer conversations toward a satisfying conclusion rather than greater aggravation.

    Remember that you’re not simply dealing with your customers’ cognitive problems; you’re also dealing with their emotional states. However, the tone of your responses is determined by the tone of your clients’ inquiries.

    If a consumer speaks in a casual, amusing tone, respond in the same manner. If the customer’s tone is formal, your best bet is to respond in the same manner.

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    Conclusion

    Customers and businesses can benefit greatly from social media. Using it for customer service is just one of the many ways to assist any company or brand’s growth. Higher turnover results from effective strategies and careful management. Aside from taking advantage of the competitive advantage provided by social media customer service. Smart businesses are constantly monitoring and adopting new social media trends.

    Advances in technologies such as artificial intelligence (AI) and chatbots will fundamentally alter how businesses handle support inquiries. The use of social media in customer service can have a significant impact on the success of your brand’s loyalty and advocacy. Using social media for customer service can take your digital community to the next level with the right preparation and listening tool.

    FAQs

    Is social media good for customer service?

    As the customers use social media to interact with friends and even with brands. Social Media is an excellent place for customer service. It should be used by brands for not only marketing but building a community.

    What are the benefits of Social Media Customer Service?

    Using social media customer service gives your customers easy access to your brand. As you respond to someone’s query in a positive solution that they need. It builds a positive brand image. Also, it is an opportunity for your brand to work on what customers need and update your product to what they want.

    How to handle Customer Service on Social Media?

    1. The response should be quick
    2. The response should be transparent and should not deviate from customers.
    3. Assess what problems are asked more and respond to them first.
    4. Try to respond to every query and be personal to show customers that they matter.
    5. Your answer should be friendly and optimistic.

  • A Complete Guide on LinkedIn Learning and Its Features 2022

    LinkedIn Learning formerly known as Lynda.com is an instructional video library designed to train people about the latest business, creative skills, and useful technological aspects. It is a website that has facilities that offer you personalized course recommendations. It is made for people to learn from experts explained in systematic videos.

    LinkedIn Learning – About
    Larger Approaches
    Content on LinkedIn Learning
    Subscription of LinkedIn Learning Courses
    Who Is LinkedIn Learning For?
    More About LinkedIn Learning

    LinkedIn Learning – About

    Lynda Weinman and Bruce Heavin
    Lynda Weinman and Bruce Heavin

    This app belonging to the job training industry was developed in the year 1995 by Lynda Weinman and Bruce Heavin. As the name suggests, the parent website of this website is LinkedIn, which is currently owned by Microsoft company.

    LinkedIn Learning was first founded as Lynda.com in 1995 by Lynda Weinman. It was created as online support for her books and classes. She was a special effect animator and multimedia professor. Bruce Heavin, her husband, was an artist. Hence the duo created the website.

    In 2002 they started developing a paid course. By 2004, they had over 100 courses to offer.





    Get LinkedIn Learning now!



    10 Must-Have Skills to Succed as an Entrepreneur
    There are some sets of skills that every entrepreneur should have likeleadership, managing and entrepreneurship skills. It is considered as one of themajor factors of production. An entrepreneur’s ability is gauged by how wellthey make decisions, creativity and how well they are good in the manag…
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    Larger Approaches

    lynda.com was merged and renamed as LinkedIn learning in 2017
    lynda.com was merged and renamed as LinkedIn learning in 2017

    In the year 2013, Lynda.com received its first investment. It was $103 million in growth equity. This was from Accel Partners and Spectrum Equity, also there were additional contributions from Meritech Capital Partner.

    On 9th April 2015, LinkedIn approached to buy Lynda.com which closed on May 14th, 2015 a deal valued at $1.5 billion.

    In 2016, Lynda.com was being advertised its courses in Apple’s  TV application.

    However, in December 2016, Microsoft acquired the parent company of Lynda.com, LinkedIn. It was acquired for $26.2 billion.

    Lynda.com was merged and renamed LinkedIn Learning in October 2017.

    In 2019, the site enabled individuals to have a LinkedIn profile if they would want to access LinkedIn Learning. The decision was vehemently criticized. Hence in March 2021 patrons without any LinkedIn profile could use LinkedIn Learning.

    In June 2021, the website, Lynda.com was officially shut down.

    Content on LinkedIn Learning

    LinkedIn learning curses categories
    LinkedIn learning courses categories

    The LinkedIn courses are divided into three distinct categories. Business, creativity, and technology. These categories are further divided into subcategories. Under business comes divisions such as online marketing training, soft skills, finance and accounting, leadership, and many more.

    Again creativity faction offers courses like music, photography, web designing, and many more. Technology offers courses like programming languages, application development, etcetera.

    Other than individual courses, LinkedIn Learning, also provides courses to prepare for professional certification examinations like the Society of Human Resource Management certified professional. LinkedIn Learning has 34 certification courses. There are six continuing education programs.

    Using them, one can be certified for project management and more such credit-earning aspects. It gives you detailed knowledge of Adobe tools, including Illustrator, Photoshop, and InDesign. The best part of this website is that based on your preferences it will design a recommendation of courses appropriate for you.

    LinkedIn Learning Website
    LinkedIn Learning Website





    Get LinkedIn Learning now!



    Top 10 Professional Skills For 2021
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    Subscription of LinkedIn Learning Courses

    LinkedIn learning subscription plan
    LinkedIn learning subscription plan

    LinkedIn Learning offers a free trial for a month which can be canceled at any desired time.

    But they have limited options for payment of its courses. One can sign up for a month paying 1610.2 INR. Individuals can also for an annual plan paying 101.7 INR a month.

    There are also plans for teams or organizations to take up courses as groups. The pricing designs are personalized for them. Team or organizational prices are not disclosed. To discuss one must contact the website.

    Who Is LinkedIn Learning For?

    Anyone keen on learning can use LinkedIn Learning. However, it is the most useful for students who are looking for supplemental education, and also for people seeking jobs after graduation.

    This can be useful for office goers as well in order to update themselves to the latest technologies and so. It can be helpful even to colleges, universities, and agencies! This can be mending centers for real-life libraries too.

    Basically, LinkedIn Learning is a data-driven program designed with the best skill provision method. So that using it, learners achieve the efficiency they need to succeed.

    More About LinkedIn Learning

    Currently, LinkedIn enjoys more than 830 million members as its users with LinkedIn learning having more than 27 million users. This fact puts them among the top 10 websites of their kind! It also has 100 companies as its learners. They have updated themselves as LinkedIn Learning pro recently.

    The above graph shows the LinkedIn user base for the year 2015-2022
    The above graph shows the LinkedIn user base for the year 2015-2022

    Talking about the utility of this platform, it had no real drawback. Doing minor studies on any subject here is very useful. Also since there is a facility of a free month trial one can check how well the courses work for them. Hence all in all it is a good platform for learning.





    Get LinkedIn Learning now!



    Conclusion

    LinkedIn is a popular platform for job-seeking people as well as for recruiters. LinkedIn is a vast platform enjoying a user base of more than 830 million members for the year 2022. Another great opportunity given by LinkedIn to its users is the LinkedIn learning platform. The above context shares some useful information about LinkedIn learning.

    FAQ

    How much do LinkedIn learning courses cost?

    One can sign up for a month paying 1610.2 INR. Individuals can also for an annual plan paying 1101.7 INR a month.

    Is LinkedIn learning completely free?

    Yes, for the first month LinkedIn learning is completely free and from the next month, applicable charges may be applied.

    Is LinkedIn premium free for students?

    Yes, LinkedIn premium allows students free access for three month. However, the only condition for the access is that a student must have their university email, that is the email should end in “.edu”.

    Why should I use LinkedIn learning?

    LinkedIn learning provides great benefits to its users such as the courses provided by them fall into a wide range of topics with the best quality content for easy understanding. LinkedIn also provides an interactive and social learning approach to its users.

  • How to Sell to Gen Z? | Top 10 Marketing Tips and Strategies

    The boom of the internet, technology and social media have given the current generation i.e. Gen Z, the ability to know everything about different products or services without even buying them. Nowadays, people are keener to do their research and gather information before buying anything.

    The present generation is more inclined towards technology and exploring new possibilities. This gives them the opportunity to buy everything online from digital stores and websites.

    Due to this reason, the need for digital marketing is extremely crucial for any company that wants to sell their products and services to Gen Z. So, it is extremely important for businesses to establish online platforms where they can interact with their customers and sell their products.

    Why Selling to Gen Z Is Important?
    How to Sell to Gen Z?

    Why Selling to Gen Z Is Important?

    Gen Z is the post-millennial generation who is way smarter and more technological-advanced than their previous generations. They are the largest and growing generation who are born and brought up with technology from the beginning. They are more likely to inherit the world with new ideas and technology that will create limitless possibilities in the future.

    If you want to lay a solid foundation for your business in today’s time, then it’s important to know how to sell to Gen Z. They are different from the previous generations, you cannot trick them into buying anything. You have to be diverse and open-minded while forming marketing strategies. The previous generations i.e. the millennials and Gen X are not much familiar with social media and digital platforms.

    This means you need a different approach if you want to sell to Gen Z which is only possible by audience segmentation. Once you divide your audience into different segments/ groups, it becomes easier to make strategies that match their interest and expectations.

    Furthermore, the youngsters influence a greater percentage of their family spending. This makes Gen Z extremely crucial for the growth and expansion of your business.

    How to Sell to Gen Z?

    The following are some of the marketing tips and strategies that will guide you on how you can sell your products or services to Gen Z:

    Use Digital Platforms for Promotions and Advertisements

    Gen Z's Choice of Platforms for Following Brands
    Gen Z’s Choice of Platforms for Following Brands

    As you know, Gen Z is also the digital generation. Nowadays, every kid has access to smartphones, tablets, laptops and computers. This means they are more inclined towards social media and digital content. This is why marketers should make the right use of digital platforms to promote and advertise their products.

    There are multiple digital platforms like Facebook, Instagram, Twitter, YouTube, etc. that can be used to set marketing campaigns and interact more with your audience. The better the content, the easier it will be to sell to Gen Z. You must surround your marketing strategies around digital platforms so they can reach more audiences. Thus, making use of digital platforms is the topmost strategy that will help you to sell to Gen Z.

    Use the Latest Technology and Software

    Technology has advanced a lot allowing us to explore and accomplish great wonders. Gen Z is tech-savvy and marketers can use technology to provide them with an easy and smooth experience while they are buying your products and services. This will aid in better marketing of your products and help them to find and try your products easily.

    With the right technology and software, you can completely optimize your website so it can provide your audience with a better shopping experience. It won’t take long for the present generation to find a different website that offers the same product. Hence, ensure that your website is the place where people must look first before buying anything.

    Respect the Privacy of Gen Z

    Protecting your personal information and maintaining privacy is extremely important. Your personal data can be used against you to cause harm or scams and fraud on the internet. This is why Gen Z is more concerned to maintain their privacy and stay anonymous.

    Trying to get too much data can drive them away from your website and other digital platforms. Respect their privacy as they are extremely conscious about their personal information.

    Marketing always involves data collection from the audience. It helps them to know their customers and generate creative strategies to capture their attention. But ensure that your marketing strategies don’t invade someone’s personal space. Data collection must be ethical and non-invasive. So, respecting Gen Z’s privacy is a great way to attract them to your business and therefore, better potential for increased sales.

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    Create Quick, To-The-Point and Effective Online Content

    Nowadays, people are living a fast-paced lifestyle. A 10-second advertisement is also too long for Gen Z and they will skip it if there is nothing informative or does not interest them at all. The present era of Gen Z demands short and snackable content that can lure their attention towards your brand.

    This is why marketers must prioritise creating quick, to-the-point and effective content to sell to Gen Z. This will ensure that people are getting to know about your products and if your marketing is unique and creative it will definitely attract Gen Z to buy your products or services.

    Ensure Two-Way Communication With the Gen Z

    The key to selling to Gen Z is by meeting their needs and expectations. If your product can serve their needs then they will automatically buy your products. But to know their needs and expectations, you need to communicate with them and know more about their taste and preferences.

    Furthermore, it’s important to speak their language when you are trying to sell them. This is only possible when there is communication from both ends. Now, it’s much easier to communicate with your customers with the help of customer service, helpline numbers, comments and reviews and even through social media platforms.

    Focus On Selling Genuine and Authentic Products

    The present generation is extremely smart and it’s not easy to trick them into selling anything you want to. There are abundant sources where one can know the a to z about a product before buying it. It just takes a few minutes before people can post and share their experiences after buying something.

    If you want to sell to Gen Z then ensure that you have a brand image for selling genuine, good quality, and authentic products. Marketers must ensure that their marketing strategies provide a correct and genuine description of the brand. This will make people post positive reviews which will drive more audiences to buy from your website.

    Partner With Influencers and Celebrities

    Influencer Marketing Market Size Worldwide from 2016 to 2021
    Influencer Marketing Market Size Worldwide from 2016 to 2021

    In the digital era, your marketing strategies must focus on capturing more audiences from digital platforms and social media. There is no point in spending money on banners and posters which will hardly have any impact on Gen Z.

    The young generation tends to follow celebrities and influencers on Instagram. They are more likely to use products and services if they see them being used, especially by their favourite influencer or a celebrity. This will increase brand awareness and ensure that your products and services get more publicity. This is why partnering with influencers and celebs is crucial, so you can sell to Gen Z.

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    Maintain Price and Quality for Better Sales

    The quality and pricing of your product are essential especially when your target audience is Gen Z. The young lads have enough resources to compare your product with other brands in the market. If you are not selling good quality products at affordable prices then it can be difficult for you to create a good brand image.

    Moreover, the young generation is more into buying branded products and uploading pictures to social media to get fame and become popular. Hence, once you have a brand image in the market then you can set your price high and it will be easier for you to sell your products to this young generation.

    Let the Gen Z Know You Care About Them

    When talking about Gen Z, it’s essential to focus on their needs and interest. This proves that you care about them and you are trying your best to serve their needs. The young generation wants to be heard and they want products that will benefit them after using them.

    Moreover, irrespective of any generation people are more likely to believe in brands and companies that seem to have their best interest at heart and are not just trying to trick them into wasting their money. Your marketing strategies should focus on communicating with your target audience. If you are committed to providing better products and services they will definitely support you until the very end.‌‌ Thus, another great way to sell to Gen Z is by letting them know that you care about them and their needs.

    Don’t Promote Social Discrimination Through Online Content

    Gen Z is strictly against any kind of social discrimination. Be careful while making marketing strategies and online content. Ensure that it doesn’t promote racism, gender discrimination, religious intolerance, or any kind of social discrimination that deprives a particular group or society.

    As marketers, you must review the content before uploading it on digital platforms and ensure that it is appropriate and respectful to all groups and society. This will help you to connect with the majority of the audience and make it easy to sell your products and services to Gen Z.

    Conclusion

    If you want to sell anything to Gen Z, ensure that your company and brand have a reputation and a strong hold over digital platforms through social media and online content. Gen Z is incredibly smart and they have the technology and internet to do research before purchasing anything.

    The above-mentioned are some marketing tips and strategies that will help you to sell to Gen Z. They are more driven by technology and the internet, so make sure to stay updated with the latest technology and software. This will provide them easy and smooth experience while shopping from your website. Hence, you have to be specific and transparent while dealing with Gen Z.

    FAQs

    What is the Gen Z age range?

    Gen Z refers to the people who are born between the years 1997-2012. So, the members of the Gen Z ages between 10 to 22 years.

    What is Generation Z buying?

    Generation Z is inclined towards buying quality products. They are more attracted to a brand that is more transparent, offers discounts and free delivery, and caters to their needs and preferences.

    How to sell to Gen Z?

    • Use digital platforms for promotions and advertisements
    • Use the latest technology and software
    • Respect their privacy
    • Maintain price and quality
    • Create quick, to-the-point and effective online content

    How old are Gen Alpha?

    Generation Alpha is the youngest generation on the planet. This refers to the people born between 2011-2025. So, the oldest person in this generation would be 11 years old.

  • How to Run Google Ads for a New Ecommerce Website

    Whenever you open the internet to check your social media accounts or watch YouTube videos, continuous tabs display on the screen. These may sometimes irritate you or might help you get the necessary product you were searching for. These are the Google Ads.

    In the era of eCommerce, brand exposure and reaching the target audience are of significant importance. Google ads, previously known as Adword campaigns, are enhancing eCommerce marketing. The scheme is to apply the easy tricks of Google ads in the developmental marketing strategy to fetch more traffic to your eCommerce business. Therefore, you need a well-defined process for using these ads to convert traffic into successful leads.

    In this article, we will provide comprehensive details regarding the campaign of Google ads and its function for your eCommerce business to grow successfully.

    Google Ads For Ecommerce Website
    How to Set Up Google Ads for a New Ecommerce Website?

    Challenges Faced During Google Ads Campaigns
    Some of the Popular Google Ads Campaigns

    Advertising Revenue of Google from 2011 to 2021
    Advertising Revenue of Google from 2011 to 2021

    There are mainly two types of Google ads which are the most popular for eCommerce. These are- Google Search Ads & Google Shopping Ads. Google search ads are text ad search campaigns that include a headline, description, and display URL. Google shopping ads on the other hand are specially meant to match potential customers looking for specific products.

    If you have a big online retail website then you can participate in both of these types. It can give you a high range of customers as the product visibility will be on a larger scale.

    Apart from these, there are certainly other types of Google Ads that you can use for eCommerce. These include Dynamic Search Ads, Google Remarketing Ads, Google Display Ads, etc.

    However, before executing any strategy, it will be better for you to check the Google analytics tool which can give you a review of the historical data for the last 6 months to 1 year about any campaign that was existing or ongoing.

    How to Set Up Google Ads for a New Ecommerce Website?

    Grow Your Ecommerce Website with Google Ads
    Grow Your Ecommerce Website with Google Ads

    The first you need to do is to set up a Google Ads account. All you have to do is sign in to Google ads with your existing or a new Google account. Then you need to mention your eCommerce website for which you want to run the ad campaign. After this, you will be asked to verify your account and you are done and ready to create your first Google ads campaign.

    The following steps will help you set up eCommerce Google ads for successful results:

    Set Your Google Ads Campaign Goals

    Before starting the eCommerce ad campaign, any business owner should know the aim of the business. Mostly, the aim is to sell the products or services. However, there are other reasons or objectives for running Google ad campaigns as well, like generating leads, brand or product awareness, increasing web traffic, and app promotion. The following are some of the campaign goals that must be considered for an eCommerce website:

    • Sales– The main goal of an ad campaign is to drive more sales. For this, you can use search, display, video, or shopping ads.
    • Leads– To get potential shoppers interested in the products that you are selling and convert them into a sale, you need to drive lead generation campaigns through video, display, search, or shopping ads.
    • Web Traffic– When you have a new eCommerce website, this should be one of the main goals in your mind. The types of ads that can help ypu drive more traffic include search, display, or shopping ads.
    • Brand/Product Awareness- This is another important ad campaign goal. Reaching the target audience to enlighten them about the products and services of your business, you can use visual display campaigns.

    Secondly, you have to understand the requirements of your campaigns and how you can reach the target audience which can further help you to get sure profit in terms of selling. Therefore, you can include search words or keywords that can direct a customer to the landing page of your website.

    Set Your Google Ads Campaign Audience

    Once you have a defined goal, now you can choose the audience. Therefore, you have to focus on the location and intent of the shoppers which will help you to sell your products or services.

    While choosing the audience, check the language and the geographical location of your target market. With the help of the ‘Location tab’, you can select that accordingly. After this, you will have to further define your target audience a bit more to fetch the potential buyers from the results estimated by Google according to the location, language, demographics, and interests of the audience.

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    Set Your Google Ads Campaign Budget

    Set Your Google Ads Budget
    Set Your Google Ads Budget

    Setting a proper budget is essential. You will have to note down how much you will spend in an entire month for a particular campaign. There will be two options:

    1. Standard
    2. Acceleration

    In case you are a beginner in the industry then you should invest in standard campaigns to avoid any big losses.

    Select the Bidding Strategy for Your Google Ads Campaign

    You should always focus on bidding aggressively when it comes to running ads on Google search or shopping.

    The main aim of the bidding strategy is how you are deciding about the payment for the Google ads. Again it will depend on the campaign aim of your eCommerce website. For example-

    • In case you want more sales, then click on maximise conversion.
    • For traffic, you should engage in the maximum clicking method.
    • For a more controlled campaign method, choose the Manual CPC tab. With this, you can bid per keyword. Another benefit of Manual CPC is the eCommerce page can stay on the first search list of Google.

    Bidding Tactics for Google Ads Campaigns

    Here, you will understand some important abbreviations related to the Google Ads and their importance:

    1. CPC (Cost Per Click): If you want more conversions and web traffic on your page then it is the ideal way where you get paid on the basis of per click.
    2. vCPM (Bidding On impression): For brand creations, you can use this strategy. Here you have to pay and bid for each 900-1000 impressions approximately.
    3. CPV (Cost Per View): This is mainly beneficial if you are using any visual display or video ads. It charges on the basis of per view on the video.
    4. ECPC ( Enhanced Cost Per Click): The best part about this strategy is to align your manual bidding. Hence, as per the increment of the conversion rate, the amount increases in the bid.
    5. Maximize Conversions: With the help of this strategy, you can get more conversion rates in the entire campaign without even crossing your budget line.
    6. Maximize Clicks: It is meant to help you get maximum clicks for your ad that too within your budget.
    7. Manual CPC: You can manually choose the CPC (Cost-Per-Click) maximum. Moreover, in this, you get more optimization control.
    8. Target Impression Shares: You might have noticed the ads on the top or other noticeable areas on Google pages while surfing the net. It is with the help of this impression target method that you can achieve it.
    9. Target Search Page Location: You can place the ads on the top portion of the Google search page by maximizing the clicks with this smartly designed strategy.
    10. Target Outranking: By using this strategy, you can outrank ads from other domains on the Google search page for more traffic.
    11. Target Cost Per Action: It is another fantastic strategy to gain more conversions from ads within the budget.
    12. ROAS (Return On Ad Spend):  This strategy helps you maximize conversions which in turn will help you to have increased ad spent returns.

    Top Platforms to Run Ads for Your Ecommerce Store
    To keep up with the competition, you need to run ads for your eCommerce store. The best options are Google ads, Facebook ads, Bing ads, etc.
    StartupTalkyTanish Mahajan

    Add Google Ads Extension

    The next step is to add your Google ads extension. You have to select and create your ad extension and save it. Once done, you will be headed to the next step, which is keyword selection.

    Research Keywords for Your Google Ads Campaign

    In this step, you will be required to set up your ad groups for the campaign and select your group keywords. Your ad campaign can only be effective and the cost can be saved if you use accurate keywords. For keyword researching, you can use tools like Google keyword planner, SEMrush, and Google Search Console.

    • Google keyword planner is useful for eCommerce business owners who want to sell their products online. Moreover, it is a free Google tool.
    • SEMrush will help you to choose keywords that your competitors are also using. Therefore, you will get an idea about the market and trending keywords.
    • Google Search Console is useful to understand client requirements of keywords.

    Create Google Ads Copy that Converts

    After you are done with your keyword research, it is now time to create an appealing Google ads campaign for your eCommerce website that converts. Here you will be required to fill in three headlines, two descriptions, a display URL, and a destination URL. Make sure to include your main keywords in the headline for a better CTA (Call-to-Action).

    Optimize Google Ads Campaign for Your Ecommerce Website

    If the Google ad campaign is not optimised well then it can create various issues like higher costing, fewer clicks, and lower quality scores. The following are some of the important tips for optimization that you should keep in mind:

    • Keep a check on your keywords to determine which ones are working and which ones can be removed.
    • Testing and optimizing display URLs from time to time.
    • Use Google Ad alerts for making the optimization budget-friendly.
    Sitara Foods - A Homegrown Brand Benefitted from Google Ads
    Sitara Foods – A Homegrown Brand Benefitted from Google Ads

    Ad Text Optimization for Your Google Ads Campaign

    This is the most interesting and essential step after Google Ads Optimization. Here, you will have to optimise the texts in ad format for the landing page of your website. However, few advertisers face challenges running the campaigns of text optimization. You should write effective and crisp texts for this purpose. Things to consider while optimizing ad texts of Google ads are:

    • Provide accurate keywords relevant to the product. Adding the keywords to the headline can be a good idea.
    • You should always focus on the USP of your business while promoting the product or service and give your customers enough reasons why they should opt for your product instead of your competitors.
    • A CTA (Call-to-Action) should be added which can give you an idea about the customer requirements when they are clicking on the ads.

    Challenges Faced During Google Ads Campaigns

    Many times it is seen that the first campaign is created and you are not getting the desired response. Here are the main challenges and the solutions listed that can help you:

    1. Clicks are expensive and less in number

    One of the salient reasons for the high CTR and CPC is the quality score. It helps to understand the placement or location of the ads and affects the CPC rates equally. Now the question may arise, how will you understand the quality score of your ad campaign? You can check the historical data of CTR, keyword relevancy, and quality, of the landing page to get an idea about the quality score.

    To make a quality score high follow these tips:

    • Review keywords and targeting.
    • Adjust the negative keywords.
    • The URL content should be original and not deceiving.

    2. Issues With Irrelevant Clicks

    Another mistake by advertisers is the usage of irrelevant keywords that cost them more and result in nothing good. Instead, you should drill and dig more into the accurate keywords to match the interests of the target audience. For this, you need to look for accurate keywords for paid search.

    3. Good Clicks But No Conversion

    It is another most common challenge faced by the advertisers while running the Google ad campaigns where CTRs are showing amazing results but no leads or sale happens. For such scenarios, check the landing page and also, check if the URL is matching with the content that your customers are trying to search. Another reason for this may be the slow loading time of your eCommerce website. You can fix the landing page with the help of the following:

    • Check the technicalities of the promotional and the landing pages to see if all the products are listed well or not.
    • Optimise the product pages for sales.

    4. Many Impressions But No Clicks

    You might often see numerous impressions on the page but there is less number of clicks which means that your keywords and targeting are doing fine. This may happen due to a poor-performing ad copy. It happens mainly due to ill performance adding copy. You can fix poor CTRs with the help of the following:

    • Test with alternative descriptions or headings. Doing so will give you an idea about the better keywords.
    • You should highlight the main things like product description, benefits, features, issues, and solutions related to those issues.

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    The following are some of the most popular google campaigns to have for an eCommerce website:

    1. Branded Campaigns for Google shopping

    It is the basis of the Google ad campaigns. Test with the branded shopping campaigns to understand the audience and their requirements. It will also help in your brand promotion. However, this is pretty expensive.

    2. Non-Branded Campaigns

    If you are new in the ecommerce business then it will help you to reach the target audience who are showing interest in the products or similar niche that you are selling.

    3. Google Smart Shopping

    You can combine Google shopping along with automatic bidding and display promotion or marketing techniques. These campaigns include Gmail, YouTube, and search and display networks.

    4. Dynamic Search Ads

    It is one of the excellent campaigns. The best part about these campaigns is that they are less time-consuming, have large coverage to the audience, provide automatic updates and editing possibilities, and extension of the keywords. Again, keep in mind that dynamic search ads are only advantageous if your online unit has numerous products or contents.

    5. Contextual Display Ads

    If you are looking for brand promotion and awareness amongst a large number of people then this campaign is beneficial for you. Google contextual options are available in the displaying network and it is helpful for both newbie and existing eCommerce business owners.

    Conclusion

    In the above article, we tried to include all the aspects that will help you run Google ads for your new eCommerce website. Running Google ads might not be very easy but it is not too difficult either. With the right goals, budgeting, keywords, and optimization, you are sure to yield the best results out of the ads for your eCommerce website.

    FAQs

    Does Google Ads work for eCommerce?

    Yes, Google Ads work well for eCommerce. Many eCommerce businesses take advantage of Google ads to promote their brands and increase sales.

    What are Google Shopping ads?

    Google shopping ads are the type of ads that shows detailed information regarding specific products that your store is selling online.

    Are Google Ads worth it for small businesses?

    Yes, Google ads are totally worth it for small businesses because of their flexibility. As a small business owner, you can start, stop or even adjust your bids anytime as per your convenience.

  • The Ultimate Guide To Improve Coworking Spaces

    A coworking space is slightly different from a normal routine office or you could say that space for “Nomad Works”. Just walk into a coworking space and that vibe that boosts up your energy levels is magnificent, which enthralled occupants bring to space. It’s important to improve your coworking space and bring that deep focus to private desks.

    Since coworking space is shared workspaces that offer affordable office workspaces so it is essential to bring up the suite of the office like hot desks, coffee tables, and meeting rooms. At a time like this, co-working spaces bring mostly remote workers, startups, workshops, entrepreneurs, and freelancers to escape their isolation from home and stay at bay from hectic office hours.

    The observation showed that Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT) have fueled coworking spaces that have redefined the concept of traditional working and inculcate forms of technology to bring in the disruption in the space.

    The culture of coworking has drawn many because of its cost-effectiveness. Instead of buying a private office, you can rent out what you need. This could be in the form of daily fees or monthly fees which varies on the membership and this proves to be a lot more flexible by managing a coworking space.

    Coworking Space Provides the Right Kind of Space Fulfilling In
    Tips to Improve Your Coworking Space
    Top 10 Coworking Spaces in India
    Coworking Continues to Grow

    Coworking Space Provides the Right Kind of Space Fulfilling In

    1. Core Needs

    This follows up the automation system control and security system of the building. Emphasis on installation and setup of these systems is not a lot to make but due to its custom programming, it could be error-prone which has left many buildings undeserved. Control access to offices, meeting rooms, elevators, and data centers comes under the flexibility of coworking spaces.

    2. Space Needs

    The twining of high-quality space in urban centers and the flexibility of office spaces have given the rise to coworking spaces. It’s seen that office has started renting the coworking spaces for their employees too, who want a change in working spaces.

    3. Productivity Needs

    Employees with a lot of engagement are productive which leads to financial gains. The workplace plays a role in employee engagement with flexible work location and completing common tasks like engaging more colleagues and navigating work.

    How to improve Coworking space profitably?

    For a neat and quite-a good improvisation, you have to lay down some objectives, for instance, what you want to improve on so that they get aligned with your business strategy. Here are some benefits of coworking space:

    • Productivity & Creativity
    • Interaction of a like-minded community
    • Flexibility of Services
    • Comfort, well-being, and biophilia of your space
    • Hospitality in coworking
    • Brand
    • Costs-effectiveness

    Tips to Improve Your Coworking Space

    1. Create A Space Layout

    This is the most crucial head start if you are looking for a business strategy by improving the space layout by creating different zones of Private rooms, Team rooms, Meeting rooms, large tables, Open-space, cafeteria, and, of course, rest-rooms.  

    These different rooms work as a change of working spot to come up with some good ideas or a table of hot debatable topics.  A place like coworking or maybe a small coworking space could make workers fall in love with their work. Always choose a flexible and collaborative space that every co-worker is looking for, and always avoid coercion.

    2. Choosing Desks and Chairs Wisely

    coworking creche
    Coworking Space Tips

    A quite an obvious step to match the comfort level of members working on it. It is seen that many places were caught doing it wrong. Proper measurements of desks and chairs should be taken to comply with members so that they feel good. Standing desks, comfy chairs, furniture, and sometimes adjustable desks and chairs tend to prove a great option in a coworking space.

    3. Managing Distractions

    Creating an office environment when it really isn’t an office turns out to be very difficult, although it’s cool. Remember that coworking space is an open working but it’s a disadvantage of it because of noise and numerous distractions.

    Paying attention to acoustics and visual contact, and working on it can limit this limitation of coworking. Improving it via floors, ceilings, wooden furniture, and soundproof doors has helped a lot to limit it in recent times.

    Tips to follow while continuing the work after pandemic
    Tips to follow while continuing the work after pandemic

    4. Biophilia

    coworking space in India
    Biophilia in Coworking Offices

    Facts have shown that Biophilia tends to make us happier and focus more. Get flowers and indoor plants and get a lot of them but not that much so that it starts to become a distraction to everyone. This will add a lot of value and fresh air to the place which could be appreciated.

    Decoration of your space could create a lot of impact on beautifying the space. Setting up a place and that too of a choice of others is a difficult task but it can turn out a lot profitable in the upcoming time. Therefore, the decoration is a way to enhance the spot to attract business enthusiasts.

    5. Whiteboards or Enable Wall Writing

    Sometimes co-working space may lack the number of meeting rooms, so it turns out to be difficult or you can’t separate brainstorming booths. To simulate the productivity of the day, a whiteboard could help create a lot of guidelines, thought structures, or the motivation for the day that you can work upon.

    Using a special type of paint on the wall which enables writing on the wall and rewriting can also turn out to be a very good option. This really could give life to your place with a nice coworking environment.

    coworking space in India
    Coworking Space in India

    6. Collaboration

    This includes engaging with your coworking members and tenants of the place which by the way includes a cross-communication flow between the members.

    This not only creates a social environment but can turn into a micro-event with the members of the community very effectively Gather feedback from every team and try to work on the upcoming improvisations with time. After all, you want the place to please your members and make them feel good.

    7. Healthy Snacks

    Ease Cafe & Coworking Space
    Ease Cafe & Coworking Space

    Snacking during break hours can boost you up. So, providing them with tasty, healthy but less- junk is always a good option. Fruits, nuts, salads, raisins, smoothies, tea, coffee, and sugar-free cookies are always best for them and have proved to catalyze their working process, creativity, interaction, and communication with each other. Because you never know what could turn out as a golden idea on a coffee table.

    8. Differentiate Your Coworking Space- Coworkcrèche

    Coworking creche
    Coworking Creche

    Ever heard of Coworkcrèche? It has further added that coworking space is not only an office working place but as the name suggests, it could prove to be a place for day-care for a child. It has allowed parents to drop off their child at a nice working place that is reserved and rather safe. This is one of the specializations to differentiate a coworking space.

    India has witnessed a huge rise in the number of coworking spaces across all of the metropolitan cities like Delhi, Bangalore, Ahmedabad, Bombay, and many more. Here are some coworking space providers in India.

    List of Best Coworking Spaces in India [2019 Exhaustive list]
    Coworking space is an office or a building where individuals or a group ofindividuals can come to work on their personal or professional projects.Individuals pay to the company which is providing the space. Almost all such coworking space companies provide additional facilities which attract the …
    StartupTalkyShubham Kumar

    Top 10 Coworking Spaces in India

    1. We Work
    2. Bangalore Coworking hub
    3. Bombay Connect
    4. Regus
    5. Innov8
    6. Investopad
    7. Awfis
    8. Cowrks
    9. Social Offline
    10. 91 Spring Board
    The above graph shows the estimated number of coworking spaces worldwide
    The above graph shows the estimated number of coworking spaces worldwide 

    Coworking Continues to Grow

    With the growth in the freelancing economy, the coworking culture adapts the young member of society who finds themselves in freelance work most o the time. These spaces have turned out to be more effective for small organizations with a few to several employees.

    Many Larger organizations have accepted the deal to make a small unit of their office into a coworking space for interns and numerous workshops that could be held at ease. The design and culture of a coworking space serve for a corporate to come with fresh plans and growth.

    Let’s not forget that whatever the sector is there have to be ways to battle the pandemic in a coworking place. There has to be the adoption of some non-negotiable practices like thermal temperature screening, maintaining air quality of the space, practicing social distancing, availability of COVID-19 hygiene products like masks and sanitizers, and most importantly awareness communication.

    Only this can’t be our sole fight but to improve your coworking space in every possible way and also to give away the values and image conveyed by the coworking space.

    Wonders! Since we have started to hear about these spaces in previous years, we expect to see more of these coworking places popping up near us which are providing the members with quality services.

    Fall in Love with these 21 Coworking Spaces in Bangalore
    Bangalore has gradually evolved from being the Garden city to the Silicon Valleyof India. Being the center of the country’s high-tech industry, it is on theverge of development. Coworking Spaces are something that evolved with the needof the hour. It is an arrangement of sharing office spaces mor…
    StartupTalkyJeenal Jain

    Conclusion

    Coworking is not something new to be given a better introduction. Coworking has found a way to reach more population due to the involvement of freelancing. The tips on improving the coworking environment with the list of best coworking spaces available in India and some of the related data has shared in the above context.

    FAQs

    What is meant by a Coworking space?

    Coworking space is a business for some people and a home to many startups. It is a place where people can get some space to work on their projects. When you don’t have a good environment at home to work or a safe place to discuss your startup idea, they will be helpful.

    What is the biggest challenge faced by coworking places?

    The most important issue found with coworking spaces is privacy. Coworking spaces allow less privacy to the working people when compared with the home.

    What are the benefits of a Coworking space?

    Benefits of a Coworking space:

    • Productivity & Creativity
    • Interaction of a like-minded community
    • The flexibility of Services
    • Comfort, well-being, and biophilia of your space
    • Hospitality in coworking
    • Brand
    • Costs-effectiveness

    How can one improve coworking space?

    Coworking Space Tips for the one to use are:

    • Create A Space Layout
    • Choosing Desks and Chairs Wisely
    • Managing Distractions
    • Biophilia
    • Whiteboards or Enable Wall Writing
    • Collaboration
    • Healthy Snacks

    Who uses Coworking spaces?

    Coworking spaces are used by people belonging to different fields. People like freelancers, entrepreneurs, etc. are all known to use coworking spaces.

  • What Web Designers Should Know Before Taking a B2B Web Design Project?

    B2B Web Design Projects, or any web project for that matter, can be daunting and intimidating if you don’t know what you’re getting yourself into.

    You see, many different types of businesses and marketing needs are out there. From small startups to huge established companies, each has its own unique strategy and branding guidelines they use to market themselves.

    This often opens up the door for opportunities and discounts when it comes to choosing your B2B Web Design firm.

    The most important web design factor for B2B that differentiates it from your average e-commerce website is the effort and skill required by the designer. These people have to have an intimate knowledge of marketing, sales, and customer relationship management, and more than that they need to understand the business and product they are creating a website for.

    Having said that, there are quite a few good reasons why an in-house team can do a better job at this than a freelancer. This article will go over all the specifics that are required by businesses in order to make sure they keep their current business, or try a new one, on their site without having to spend a dime on design costs.

    Gather as Much Information as You Can
    Develop a Clear Plan
    Understand the Goals and Objectives of the Business
    Talk About What the Competition Is Doing
    Discussing Content Management System Preferences
    Identify Target Markets and Personas
    Start with a Master Design Template
    Planning Out the User Experience
    Ensure There’s Feedback Built In For Future
    Set Up Clear Expectations With Your Client Early

    Gather as Much Information as You Can

    You’ve got a client. They’re happy and they want you to design a website. But what happens when the project is over and you’re no longer responsible for their website?

    It’s time to move on! But how do you do that without leaving them high and dry? You need to be prepared.

    Before accepting your next B2B web design project, take some time to gather as much information as possible while keeping your client in the loop. This way, you’ll have all the information you need in order to make decisions about what will work best for them, how long it might take, and whether or not doing it at all is even worth it for your company.

    You should also ask questions about things like:

    • What are their goals for this project?
    • What kind of website did they have before?
    • How long has it been since they updated their site?
    • What kind of content does the target audience see on their current site?
    • Do they have any specific ideas about how they’d like their new site to look or function?

    Develop a Clear Plan

    The next step in any project is setting clear goals for yourself and your client.

    Why? Because without them, your job is much harder than it needs to be. You’ll want to know what kind of website you want to develop for your client so that you can make sure that it will meet their needs (and not just look pretty).

    You’ll also want to make sure that the website makes sense from an SEO perspective—which means getting involved early on in the process so that you can work together with the team at your company on how best to optimize SEO-friendly content.

    And last but not least, you’ll want to make sure that your client has a good idea of what they want their site’s design styles and layouts to look like so that they can communicate those ideas clearly during the development.

    Understand the Goals and Objectives of the Business

    When it comes to B2B web design projects, understanding the goals and objectives of the business will help you determine if it’s a good fit for your skills and experience level.

    For example, if a company is looking for an experienced developer who specializes in eCommerce sites, but you haven’t done much with eCommerce sites before—it might not be worth your time to take on this project. However, if they’re looking for someone who has experience working with eCommerce platforms like Shopify or WooCommerce, then it might be worth your time to give that company a call.

    In addition to understanding the specific needs of your client, you’ll want to consider their overall strategy for growing their business. Are they looking to build new customers? Are they focused on existing customers? Or do they just want an updated site?

    Each approach requires different considerations when designing a website, so it’s important that you understand how your potential clients think about growth before starting work on your project.

    Talk About What the Competition Is Doing

    We are all familiar with the idea that if you can’t beat ‘em, join ‘em. But what if you could? What if there was a way to win your customers over by being different?

    In our experience, this is not just possible but likely. By understanding what your competitors are doing and how they are doing it, you can find opportunities to differentiate yourself in ways that your competitors simply cannot match.

    For example, if one of your competitors has a beautiful website with a premium look and feel, but its content is basic and not engaging, then there is an opportunity for you to provide something better.

    If another competitor has a beautiful website with a premium look and feel but its content is not engaging or doesn’t provide enough value for its audience, then there might be an opportunity for you to upsell them or offer them some additional services.

    Most Common Web Design Mistakes
    Most Common Web Design Mistakes

    Discussing Content Management System Preferences

    Content management systems (CMS) are tools that allow you to manage the content on your website, blog, or app. They allow you to manage the look of your site and apply specific styles across your site as needed.

    There are many different types of CMS available, but when it comes to B2B web design projects, a Content Management System is the best option for most businesses.

    The main reason for this is that most B2B websites rely on content management systems for their design and functionality. So if you’re considering a B2B website project now, but don’t know which CMS would be best for you and your business, here are some things to consider:

    How much does your business currently use WordPress? If so, WordPress is likely your best option for a content management system (CMS). However, if it’s not an option at all then take into consideration what kind of changes will need to be made so that WordPress can work alongside another software program.

    What kind of changes do you want to be made? Is there something specific that needs to be done like adding an online store or creating a mobile app?

    Identify Target Markets and Personas

    The next step to creating a great B2B website is understanding who your target market and persona are.

    Personas are the people you want to reach, and they represent real people with real needs. You can use your persona’s characteristics to help you make decisions about how to create content and design a site that will resonate with them.

    Identifying a target market can be challenging because there is no one-size-fits-all solution for every company. Your best bet is to start by asking yourself questions like:

    • “How do I describe this person?”
    • “What do they care about?”
    • “What do they fear?”

    Once you have identified your target audience, it will be easier for you to understand what kind of content will resonate with them and how best to present it on your website.

    Start with a Master Design Template

    Furthermore, let’s talk about what kind of design project you’re looking to do.

    B2B web design projects can be tricky because they’re usually more complex than B2C projects. The features are different: there are more pages, more people involved in the process, and a lot more data that needs to be collected.

    That being said, there are some common issues that need to be addressed when working with B2B clients.

    First, you need to start with a master design template for your client. This will help you understand how their site looks and where they want it to go from there. You can start by using this template as a basis for everything else on their site—you can create versions that fit their expectations or customize them based on the needs of your client’s audience.

    Planning Out the User Experience

    If you want to make sure that your B2B website is a success, you need to think about the user experience.

    The user experience is the sum total of how a person interacts with your site and what they get out of it. It’s the sum total of everything they see, hear, feel, touch, and do—and it’s what makes them stay or leave.

    A good user experience is like driving down a highway at night: You know there are other cars on the road ahead of you, but most of those cars aren’t flashing their headlights or honking their horns at each other. They’re just going about their business—and so are you.

    So when you’re planning out your B2B website, think about how your users will feel when they’re on your site. Who is it for? What are they looking for? How do they want to be treated? What should be included in a navigation bar? How many different types of information should be available at any given time? And how can all this be done quickly and easily?

    Ensure There’s Feedback Built In For Future

    If you’re looking for feedback on a web design project, or if you’re just getting started with B2B web design and want to know what to expect from your clients, there are a few things you can do to make sure you get the most out of your experience.

    Make It Easy For Them To Provide Feedback:

    It can be hard for a client to give feedback about their site if they don’t feel like it’s necessary. So make it easy for them. Give them a place where they can leave comments or submit ideas directly through the website. If you have an internal tool that allows users to submit feedback, be sure to include that as well.

    Make It Easy For Them To Try Out Their Ideas:

    If you ask your client to change something on the site, they’ll probably need some kind of trial period where they can test out their ideas without having to worry about losing access or anything like that—and if they can’t try out all their ideas during this time period, then it might not be worth doing at all. Make sure you offer plenty of time for testing so that people aren’t hesitant about trying new things out before committing or

    Set Up Clear Expectations With Your Client Early

    When you’re working with a B2B client, it’s important to set up clear expectations from the get-go. It may seem like a small thing, but it will help you to avoid the potential pitfalls down the road.

    For example, when you ask your client what they want in a design, they might say “I want something that is clean and minimal.” This sounds great on paper! However, as soon as they see your designs and get excited about them, they’ll realize that their vision was too narrow—and then they’ll start to nitpick every little detail. So if your client says “I want this,” don’t take it literally—you have to understand what they mean by that first.

    In order to avoid this kind of problem in the first place, make sure that you ask open-ended questions at the beginning of the project instead of ones that require a yes or no answer.”

    These are the things you should think about before taking any B2B Web Design Project. Not only this there are also 3 important points which you also have to consider.

    Do your research

    If you’re going to be paid for your work, it’s important that you do your homework and know what to expect. You need to know the client’s industry and business goals, so you can build a site that will help them reach their objectives.

    Don’t overlook the small details

    You don’t want to spend all of your time on the big stuff—you should also think about the little things that make a website great, like user experience, responsiveness, and even branding (if it’s appropriate).

    Be willing to compromise

    Sometimes clients need something that isn’t quite right for their needs or budget—so don’t expect them to accept some changes instead of none at all. Instead, let them know what would make sense for them and why it would be beneficial for both of you as a team—and then find a way for them to give in without losing face or getting angry at each other over Skype calls all night long on holidays like Christmas Eve/Christmas Day/New Year’s Eve/etcetera.

    Conclusion

    I hope you’ve enjoyed this article, and that it’s been helpful to you. If you’re a designer working on B2B websites, especially of the landing page persuasion, keep these tips in mind when designing your future landing pages for clients. By doing so, your clients will likely grow more excited about the experience!

    FAQs

    What do web designers need to know to design websites?

    You should have a complete understanding of UI and UX. Web designers should also have basic knowledge of coding languages.

    What do you need for a B2B website?

    You need to have clear messaging, high-quality content, include a call to action, and a website should have a modern design.

    How do you design for B2B?

    Identify the user perspective, differentiate yourself from your competitors, take the help of your sales and marketing team, gather feedback, and come up with a buyer persona.

  • How to Create a No-reply Email?

    You must have seen emails landing in your inbox from the email addresses like “donotreply@company.com” or “no-reply@company.com”. These are the no-reply emails coming from the companies that only intend to update you about something.

    Over the past couple of years, no-reply emails have become an essential part of online marketing. The no-reply email address is the best solution for a business to send out updates while saving themselves from the tons of replies they may receive in response to it.

    The no-reply emails let you send the information to your current or potential customers, without giving them a chance to respond back. Mostly dummy accounts are used for sending such emails to the clients.

    In such a case, even if the receivers respond to an email, it does not reach anywhere. This mostly ends up being caught by the spam filters leaving them a message “email was not sent”.

    As a business, if you, too, are thinking of creating an email like this, then this blog is especially meant for you.

    Today, we will provide you with all the details on how to create a no-reply email and why or why not to use it.

    So, let’s begin…

    What Is a No-Reply Email?
    How to Create and Send a No-Reply Email?
    Pros and Cons of Sending a No-Reply Email
    Best Practices for Using No-Reply Emails

    What Is a No-Reply Email?

    The no-reply email or do-not-reply email address is an address within the domain of businesses that can send messages but cannot receive any. Unlike regular email accounts, the messages will not be delivered to the recipient’s inbox but rather will get caught in spam filters. Hence, even if the receiver tries to send you a reply, they are stuck.

    You can easily recognize the difference between normal emails and no-reply emails by looking at the email addresses they are coming from.

    Businesses, companies, and corporations use them to convey their messages or send updates to their current or potential customers and clients.

    No Reply Email Example
    No Reply Email Example

    These are only meant to provide updates. This can be regarding a newly launched product or a limited-time offer, or other similar information that might seem important for the company to share with its customers. These are not intended for communication, which is usually dealt with under customer care services.

    How to Create and Send a No-Reply Email?

    Customers subscribe to a brand so the company can keep them updated with the new events that may be of their interest. Usually, this is one-way information and does not require the customer to respond.

    For this purpose, a company has to create a no-reply email address and begin sending the emails to its customers through it.

    If you are new to this, you might be wondering how to do that.

    Here is the step-by-step guide for creating a no-reply email address and sending emails through it.

    Step 1: The first step is to log in to the control panel of your hosting account of your email service provider.

    Step 2: Now go to the domain management page and the section where you can create any email account.

    Step 3: In your email program, set up the no-reply email address. For this, you will need a username and password.

    Step 4: After this, verify the email address through a confirmation link that will be sent to the specified email address.

    That’s it. Your no-reply email address is ready.

    Now, when you have a no-reply email address, it’s time to send the emails to your customers.

    Let’s see how to do that…

    Step 1: You have to open the email program of your email address and then click on the “Compose” to create new messages. Now enter an exciting subject for the particular product or service in the email subject field.

    Step 2: Write a message in the email body and include graphics for your business products and services. Make sure your readers notice that this email address is not for communication. You may also include the contact information or the other email address through which your customers can reach you with their queries and feedback.

    Step 3: You can now send your message to the recipients of your choice. Now you may have understood the process of creating an email address and composing the no-reply email. So, if you too have been thinking of creating a no-reply email address, then you can go ahead and do it by following the above-mentioned simple steps.

    Pros and Cons of Sending a No-Reply Email

    Pros

    No-reply email is directly sent to the customer’s inbox

    Other than having an actual responder to reply to, a no-reply email has all the other features of a regular email. The messages are directly delivered to the recipient’s inbox.

    Reduces the work of an already overloaded team:

    The no-reply emails are a very effective solution from the business perspective. With just one click, team members can easily send the mail without worrying about the responses they will get in return and how to respond to each of them. Hence, these emails save time and extra effort for the marketing team.

    Cons

    This is not exactly a drawback but a precaution to be used before sending no-reply emails to your customers.

    While subscribing to your brand and allowing you to send them emails, people are actually putting their trust in you. Sometimes it can be frustrating to receive emails without a reply button.

    It can result in losing the trust of people and eventually, your potential customers.

    The best way is to provide them with alternate email addresses for their queries and other contact information through which they can get their issues resolved. Giving them an option to communicate their trustworthy brand nourishes their trust in your company.

    Best Practices for Using No-Reply Emails

    Before you actually begin with the no-reply email, it is important to ensure that your strategy is to the point and does not make your customers feel ignored or unworthy.

    The customers only remain attached to a brand if they feel they are being valued and are able to trust you. This forms the essence of any marketing strategy. Therefore, a few simple practices should be followed to keep your customers strongly bonded with you.

    Use no-reply email only when responses are not necessary

    Before you send an email to your customers see if it raises questions that they might want to ask you. If this is so, do not send it through a no-reply email.

    The no-reply emails should only deliver information that just updates the customers about products or services. These are not the mode of communication so should be used accordingly.

    The best use of no-reply emails is in sending marketing emails, informative emails, confirmation, appointment notifications, and receipts.

    Provide contact information for your customers

    Your work is not over after a customer has placed an order with your brand. You want them to turn into your regular customers. You will have to win over their trust to achieve this.

    So, even if you send the confirmation and receipt using a no-reply email, make sure your customers are provided with the contact information through which they can reach you in case of any trouble.

    For this, you may include an alternate email address, or contact number, or even different social media links may work for it.

    Even after creating a no-reply email address, make it simple for customers by including a link to the primary email address in the signature block of your no-reply emails. If a business doesn’t have any option to contact, it can be really harmful to its reputation. Therefore, it is important to provide the necessary contact details.

    Conclusion

    Like any other strategy, no-reply email to has its own limitations. However, if utilized properly, it can be a great source of marketing. This service has the potential of spreading the word about your brand and engaging more customers.

    Providing the relevant and required information to the customers at the right time can help build the trust and reputation of your brand amongst your customers.

    Hope this step-by-step guide will help you create your own “no-reply email address thus helping your business to bloom.

    FAQs

    What is a no-reply email?

    Large-scale businesses mostly use no-reply emails. These emails are designed to send the message but do not receive any response in return.

    What happens if you send an email to a no-reply?

    Your email might not reach the sender and will be caught in a spam folder.

    Is sending a no-reply email good or bad for business?

    Do-not-reply or no-reply email like any other strategy comes with both advantages and disadvantages. Therefore, it is up to the brand to use the service wisely and make maximum use of it.

    Why does a business need to use no-reply email?

    Mostly, a thank you or confirmation mail is sent to the customers in return for their purchase from a particular brand. However, sometimes the customers drop their feedback or queries in return for those mails.

    How to write a no-reply email?

    The best way to write a no-reply email is to make sure that the receiver notices it is a no-reply email, so they do not try reverting to it. Moreover, it is always a good idea to include the alternate email address and other contact information for the convenience of the customers. This will help you with the marketing as well as make the customers feel valued.

    How does a no-reply email affect the business?

    No reply emails make the business more professional, effective, and comfortable. In addition, it reduces the workload of the marketing team and helps them work in an organized way.

  • How to Fund and Grow an E-commerce Platform?

    The article is contributed By Prateek Ruhail, CEO and  Co-Founder of Vanity Wagon.

    In the recent past, a lot of businesses have gone digital incalculably. This was accelerated by the pandemic which curtailed individuals’ ability to visit physical marketplaces, and they were instead forced to shop from e-commerce websites. And now, the shoppers include individuals from all walks of life, a medley of cities and different income statuses. A report revealed that from April-May 2020, there was an 11% increase in first-time online shoppers. The e-commerce market in the country is exploding and is set to grow at a 30% compound annual growth rate in the next 5 years, serving 300-350 million shoppers in the next 3 years. This growth in e-commerce businesses has warranted a deeper understanding of how to fund and grow such a platform.

    ECommerce Funding

    Financials and cash-flow is the toughest problem to navigate when starting your own e-commerce business. It’s extremely pertinent to clearly chalk out a plan and figure out exactly what you need the funds for. This money is usually used to grow, cover expenses (marketing and operational) and for inventory costs.

    How to Get Funds for Your ECommerce Business?

    There are numerous ways to fund your business. The most common of these are using your personal savings, bootstrapping- asking family and friends for help, and crowdfunding – collecting funds from the public. There are also grants- obtaining money from a public body, equity financing- giving up equity for a cash investment, debt financing- selling debt instruments like bonds to investors, revenue-share financing- in the form of royalties, and bank loans. Each company has its own unique business model due to which some of these methods might work better as compared to others. Even at different stages of the business’ growth- different methods might be appropriate.

    Investors’ Alignment to Your Business Objectives

    Not every investor fits perfectly into the puzzle. If you have an investor that doesn’t understand the overall vision of the company, and does not agree on a strategy, it can actually be counterproductive to have them on board. Thus, it is extremely important that you and your investors align on the objectives and plans of action for the company.

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    Growing Your ECommerce Platform

    After starting the business and getting the infrastructure in place, the funds are used to grow the company. There are several growth strategies that can be implemented to maximise profits-

    1. Affiliate marketing – Affiliate marketing is a business strategy whereby you can increase your business reach by allowing social media accounts and websites to market your products and show advertisements for a specific percentage of your sales. This exposes your brand to a larger audience, thereby growing it.
    2. Target audience – Identifying your target audience is pertinent to understanding the demographics and trends among those you are selling to and modify your marketing and operational strategy accordingly. If your product or marketing is irrelevant to your target, there is no point.
    3. Repeated business – Usually, the customer acquisition cost is extremely high, but converting an existing customer into a repeated buyer is easier and also increases sales. Luring customers back in using tactics like offers, discounts, bundles, customised coupons, and maintaining a good relationship with them is likely to grow your business.
    4. Market basket analysis – Enticing customers to purchase commodities that are linked to one another through market basket analysis is an excellent way to grow your business. For example, if a customer is buying clothes, there can be options of accessories that go with the whole look. Or, if a customer is buying chips, there should be a bundled with different recommended dips etc.
    5. Upselling products – Upselling refers to getting customers to purchase high-end and more expensive products instead of their cheaper alternatives. This can be done through things like ‘Amazon’s choice’ or even comparing different products so that the advantages are easily recognisable.
    6. Creating awareness – If your e-commerce business can solve problems, then it is extremely important to create awareness and use appropriate marketing tools to do so. In today’s day and age, customers do extensive research before settling on a purchase hence, it is important that they are aware of the product you have and the problem you solve with the product.
    7. Influencers – A good way to create awareness in the present day is through influencers. These influencers usually have thousands of followers who look up to them for advice and recommendations. The sales you get from these influencers should make up for the fee you pay them.

    Thus, adopting the right strategies for funding and growing your e-commerce platform is key to having a profitable business.

  • Performance Marketing: An Effective, Results-Driven Strategy for Your Brand

    The article is contributed by Vatsal Rajgor, Co-Founder & CEO, DigiMaze.

    Every brand today wants to establish a strong digital presence and engage with viewers. Given the fact that viewers today are spending more time than ever on social media, there is a very strong business case for brands to use the digital arena as a powerful marketing tool. Even those brands that have a decent digital presence are always aiming to extend their reach and be in contact with their target base.

    The important thing to note is that the digital medium is democratic. It offers a level playing field and is extremely effective once the correct strategies are applied. Appropriate and effective digital strategies, when used, are known to impact the behaviours of the consumers and the purchase decisions they finally make. In our day and age, performance marketing is the perfect digital strategy that can enable this.

    According to the IAMAI- Kantar ICUBE 2020 report, there will be an increase of 45% in active internet users by 2025, i.e., from 622 million in 2020 to 900 million in 2025. These numbers act as an indication of the scope of the profits that can be reaped by brands that have a strong online presence. Here is where performance marketing comes to the rescue. It’s not just a popular buzzword. Performance marketing is on the rise and it allows marketers to measure and optimize key performance indicators. It points out the areas where the marketing effort is lacking and closes those loopholes to help craft an effective digital marketing strategy.

    Performance Marketing – Helping Build Stronger, Goal-Oriented Campaigns

    Performance marketing, powered by data, is inherently goal-driven so brands can measure their ROI. With performance marketing, Once a brand has a clear set of goals that they want its campaign to achieve, can use performance marketing to not just achieve these goals but also measure the probability of success. This is not magic. It’s pure data science. A lot of the decisions made are based on the nuggets of insights from the customer journey and the behaviours displayed by the consumers to create a final plan for the brand.

    Performance marketing gives marketers the advantage of collecting and analysing real-time data to curate a framework to target the intended customers and get the desired results. Insights derived from data become critical because they lay the foundation for a brand’s campaign. This marketing approach is a win-win for both the business owner and the publisher as it allows them to focus and build up their campaigns in order to garner a high ROI that is calculable to an accurate degree.

    Forms of Performance Marketing

    Performance marketing uses various channels to produce the results, and they are:

    Native Advertising

    Native advertising is a channel of advertising which camouflages itself as regular content. Viewers don’t even get to know that it is a paid form of advertisement. It is usually opted for when one wants to combat the issue of advertisement blocking and banner blindness. As per the reports, 42.7% of the internet users in the world use an ad blocker. In such situations, native advertisements come to the rescue as consumers look at native ads 53% more than display ads and have purchase intent is 18% more for a native ad.

    Sponsored advertising is a type of native advertising. The difference between the two is that sponsored advertising is not an ad but is a piece of content that is usually long-form and is about a brand. It can be an article or a video on a media publisher’s site. Sponsored content aims to engage the audience by either entertaining them or educating them. The content needs to mention that it is sponsored or promoted so that people are aware and don’t think otherwise. Sponsored ads help brands reach new customers, grow their following, and increase their conversion rate among other things.

    Social Media Advertising

    Social media advertising is the bread and butter as some brands mainly use this form of advertising over others. In this form of advertising, paid ad campaigns are launched on social media platforms like Facebook, Instagram, and others to reach the intended audience. According to the CMO survey, brands will double their budgets for social media advertising by 2023. This is an important form of advertising because, as of January 2022, there were 467 million social media users in India. These numbers show us what kind of reach a brand can have if they were to use this form of marketing.

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    Search Engine Marketing (SEM)

    Search engine marketing is paid marketing, also known as pay-per-click (PPC). This strategy is majorly used to increase the visibility of a website on the search engine results page (SERP). In this, the advertisers only pay for impressions that result in visitors. This is an efficient form as one only pays for the results. The results are quicker with SEM, and it is non-intrusive in nature.

    Affiliate Marketing

    Affiliate marketing is a subset of performance marketing and includes techniques like email marketing, influencer marketing, and many more. In this form of marketing, the affiliate makes a commission when they promote another person’s products or a company’s products. Performance marketing is affiliate marketing with other additions in its mix at a larger scale.

    Conclusion

    Like any other form of marketing activity, performance marketing also has its pros and cons. Hence, brands need to have flexible targets as a business, because setting rigid goals could hamper outcomes. While performance marketing is undertaken to achieve desired goals and paying only when results are achieved, companies need to have a margin of error. If anything unexpected were to happen, it is all accounted for. Performance marketing can be an effective tool in the arsenal of brands and, if used to its full potential, it can do wonders. It is a cost-efficient marketing strategy, where the performance of a marketing campaign, on any digital platform, can be tracked. Performance marketing is transparent in nature, and this essential feature is not found in other forms of marketing.

    For any company, big, mid-sized or small, performance marketing is essential when you look at the digital frontier. It’s here to stay, and if used correctly, it can show results that are calculable, hence is a boon for any brand to make it a part of their digital strategy.