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  • Four Revolutionary Marketing Campaigns by Mercedes Benz

    We all know Mercedes fiercely competes with BMW!  Marketing is such an awesome tool if mixed with the right kind of humor + emotion + need. ✔️ And, with the right mix – you get a brand that stands out from others. Why? Because, they don’t market, they relate!

    Mercedes Benz is a well-known name in the field of luxury products. The automotive industry is quite wide now and is seeing a great increment in its makers. Earlier, the competition between each luxury brand was limited to their name and loyal customers. However, now the competition is huge and includes almost every aspect of the automotive vehicle industry.

    The best practice to get yourself or your products noticed is by taking the help of advertisements. There is nothing hidden about the use of advertisements by the big brands to make themselves more noticeable or introduce new products in the market.

    Even the automotive industry has the same agenda and if you believe the history, many healthy competitions are noticed taking place between different brands by the means of advertisements. For this article, let us look at the biggest marketing campaigns of Mercedes Benz.

    1. Life Gets Big
    2. Unlock With Mercedes Benz
    3. Are You AMG- Ready
    4. Merc From Home

    1. Life Gets Big

    Life Gets Big is an introductory campaign launch to highlight the features of the Mercedes Benz T-Class. The campaign was launched internationally and was developed by the Mercedes Benz lead Van agency Preuss UND Preuss Berlin.

    Mercedes Benz’s “Life Gets Bigger” signifies an improved space within the car that is sufficient for one family. The rear windows provide perfect space for three kids to hop in or for any other pet to take their place. The van has sliding doors that enable better surfacing of doors while in use. Overall, Mercedes Benz wanted to show that “When Life Gets Bigger”, the Mercedes Benz T-Class will be waiting for acceptance.

    The ad campaign includes a 30-second and 60-second video ad and also some other forms of advertisements to share the information about the campaign “Life Gets Bigger”.

    2. Unlock With Mercedes Benz

    Unlock With Mercedes Benz was a campaign launched before the start of the festive season in 2021. It was estimated to be launched from the first week of September till the end of festivals. The reason behind launching this festival was quite different from other basic campaigns. It was introduced as an unlocking point for people after the pandemic and lockdown.

    The change with this campaign was to provide easy EMI options on the selected models of the brand and it was also packed with insurance policies.

    The thing to note about this campaign was not the offers related to it but the reason behind it. As per Martin Schwenk, MD and CEO, Mercedes-Benz India, “Unlock With Mercedes Benz” is a campaign to revive the sentiments of customers by availing them with the option of unlocking their dreams, finding their inspiration, and undertaking new journeys to explore different adventures.

    The campaign will allow the customers ownership and financial details and make a move to unlock their needed practice.

    3. Are You AMG- Ready

    The campaign “Are You AMG Ready” was specially built to introduce the subsidiary brand of Mercedes Benz named Mercedes AMG. This campaign also covers all the aspects of the AMG model and makes it a promising one. The campaign includes one 60-second long film and four different 30-second videos all demonstrating different brand models of AMG.

    The Are You AMG- Ready campaign stands for the message of “This is our legacy, imagine our future. Are you AMG-ready?”.

    The campaign is mainly introduced to implement the change of a brand into a performance-based luxury brand.

    As per Philipp Schiemer, CEO of Mercedes-AMG GmbH, the performance of the AMG brand will be combined with the luxury of tomorrow to provide a strengthening bond for Mercedes-AMG.

    The campaign mainly targets loyal customers and is willing to be tied up with them. Another targeted customer falls in the range of lifestyle-oriented groups who are willing to get some special kick with the most sustainable consumption pioneer.

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    4. Merc From Home

    The campaign Merc From Home was initiated and launched in 2020 with another great revolutionary method to implement for their customers. The campaign was introduced to make the car buying process much simpler and to enable the whole process of purchasing a luxury car available at the ease of home and by the means of the digital process.

    The campaign “Merc From Home” provides an easy and clear method of purchasing the brand product from the comfort of each individual’s home. The process allows complete steps right from the preparation of the car to the fulfillment of the payment by the means of a digital platform.

    To promote this campaign, every outlet of the Mercedes Benz in India will be connected with the e-commerce platform and will enable the online purchasing of the product.

    The campaign also features an online consultation studio by taking the help of virtual platforms. To have a hassle-free experience, the eCommerce platform is supported by backend processes to provide proper security in the transactions and include steps that provide maximum clarity for the customers to take their points.

    The above graph shows the worldwide unit sale of Mercedes Benz from 2019-2021
    The above graph shows the worldwide unit sale of Mercedes Benz from 2019-2021

    Conclusion

    Marketing strategies provide a great way for every brand to get its share of market visibility. All the luxury car brands have their dedicated team to deal with marketing strategies for their products. For some, these strategies provide a way to increase their sale whereas few brands target their competitors using different strategies.

    It is also noted that many healthy debates take place. When we will at the history of different brands marketing openly about their products, many reformative ideas will be found within them. Similarly, in the above text, some of the most known marketing campaigns are explained.

    FAQs

    How does Mercedes Benz promote their products?

    Mercedes Benz uses different ways to promote its products. The most common way is to advertise using television, Online/ Digital advertisements, and print advertisements.

    How did Mercedes Benz become a market leader?

    Mercedes Benz got its chance to become a market leader because of the undivided focus shown by the team of Mercedes Benz and a few useful tactics that help to increase the customer experience. Many other similar reasons finally made the Mercedes Benz a leader in the industry.

    How does Mercedes Benz use social media?

    Mercedes Benz uses social media along with the addition of a few extensive microsites. Mercedes Benz also made a few campaigns to raise awareness using social media.

    What is Mercedes Benz’s business strategy?

    The strategy used by Mercedes Benz for its business application is termed “Differentiation Leadership and Strategy”. The prime focus of the team is mainly on the marketing aspect of the firm.

  • How to Get Pre-seed Funding for your Startup in India?

    The era of startups and business has dramatically changed in the past decade and especially after the Covid-19 pandemic. Hence, it is very important for all of us to know and understand what the funding landscape looks like today and in the future. Earlier, the only goal for businesses and entrepreneurs was to get Series-A funding. If one did not have enough traction, the only way forward was bootstrapping.

    Fortunately today, startup investing has become more competitive and new level funding categories have made their way to the market. One of the increasingly popular funding ways for emerging companies and businesses is Pre-seed funding. This funding requires you specific preparation so as to set yourself and your business up for growth and success.

    The Pre-seed investors have been a boon to the startups as they allow them to raise the funds which they require and bring minimal viable products (MVPs) to life. This article is a guide for you to know what Pre-seed funding is and how to get pre-seed funding for your business or startup in India.

    What is Pre-seed funding?
    How to Get Pre-seed Funding in India?
    Where to find Pre-Seed Investors in India?

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    A step-by-step process of fundraising

    What is Pre-seed funding?

    In order to help a startup to start with its primary and base operations, an investor makes a small investment into the business. These investors or individuals invest in the business when they know the founder personally or hold strong faith in the business idea. This activity of investing is known as pre-seed funding.

    There are many platforms that provide pre-seed funding in return for a stake in the startup or the business idea. Pre-seed funding can also be obtained through crowdfunding.

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    How to Get Pre-seed Funding in India?

    It might sometimes seem nerve-racking for you to meet the pre-seed investors as in the initial stage one might not see the vision you carry. Like any other funding round, your key is to have your finances organized and have a clear business plan that will be used by you. Here are the tips through which you can acquire Pre-seed funding.

    Have Financial and Profitable Clarity

    At this stage, it is very important that you set an easy and clear outline of your business’s path to profitability. If you have a clear and thoughtful business plan that serves as a long-run road map for your startup then there are chances of you grabbing the investment.

    If you keep your financial estimates attainable and concise; put emphasis on the business strategy and transparency; prove your credibility, you can win the investor’s trust and funding.

    Keep your Business Proofs Ready

    When you pitch in front of investors, the key to winning the investment is that you show proof of success for your business idea. Test your business idea in the market, communicate your assumptions clearly, and transparently share your business plan with the investors will help you to get the pre-seed funding for your startup.

    Vouch for your Intellectual Property

    Even when you do not have any cash in hand and hard assets for your business, you can show your credibility to the investors. One of the best ways to do this is to make them believe in your intellectual property.

    If you are able to demonstrate your business idea effectively and ensure the investors that you will work towards your brand and will protect them from infringement by other business entities, you show your company’s credibility to them and make your pitch more investable.

    Show your credibility

    One of the most effective ways to show your worthiness is to be clear and confident about your past records and professional accomplishments. It is important that you present all the sources of funding that you would have acquired in the past (if any), and present all the successes that you have had in the past. Become very sure to explain to the investors how you were successful and support it with tangible and quantifiable evidence.

    Where to find Pre-Seed Investors in India?

    After you have got to know about the steps to acquire Pre-seed funding, you need to now find the investors. This is one of the most challenging parts for many entrepreneurs.

    Today’s investors do not accept unsolicited pitches and usually, they let them pitch you after an introduction from someone within their network. Here you will find a few ways to get your business to those who will invest in it and can fund it.

    Family & Friends

    Using your personal connections and network to invest in your business in the initial stage is a very flexible and safe option for pre-seed funding. People who have seen your journey, dedication, and passion will be willing to put funds into your ideas. If your friends and family see potential in you and your startup idea, then they would be definitely investing their money in your business.

    Pre-seed Funding Platforms

    Number of early-stage venture capital deals worldwide
    Number of early-stage venture capital deals worldwide

    In the industry, there are many pre-seed funding platforms that encourage businesses and startups at their base-development stage by providing them with small amounts of funds to initiate their business activities. Through Pre-seed funding platforms, your business will get an opportunity to start your operations and get access to the market.

    A few common Pre-seed funding platforms include:

    • Unitus Seed Fund
    • Infuse ventures
    • Kae Capital
    • Blume Ventures

    Crowdfunding Platforms

    Crowdfunding is an excellent way to generate pre-seed funds for your business or startup. Though equity-based crowdfunding is illegal in India, donor-based and reward-based crowdfunding options are entirely legal. Raising a small amount of money from large masses through crowdfunding platforms can be a good way of acquiring pre-seed funds for your venture.

    Business Incubators

    There are various incubators in the industry who are willing to make small-scale investments into startups and businesses in the form of pre-seed investments. Their aim and motive are to support and assist early-age entrepreneurs in pursuing substantial market opportunities. In India, a few great incubators are:

    • Advantage
    • Seedfund
    • StartupXseed
    • Incubate Fund India
    • Better Capital Labs

    Pitch Competitions

    One of the best ways to get in front of investors is to participate in pitch competitions. All you need to do is practice your pitch, mark a good impression, prove yourself and strike a pre-seed funding deal. Such startup pitch competitions have become very common today and it is a very good way of winning funds for your business idea.

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    Conclusion

    Although anyone can bootstrap, some unique and revolutionary ideas need Pre-funding to be invested in the idea. Some people give up on their dream because they think getting pre-seed funding is near impossible and in fact, magical. But not the real entrepreneurs. They hustle, plan and reach the best person who believes in their ideas and invests in them. They find such people by strategizing and expanding their network, at the same time.

    Remember, you can reach anyone. There is a difference of only 6 people between you and that person. And if you keep expanding your network, you will reach that perfect investor who actually believes in your idea and invest in it.

    FAQs

    What is Pre-seed funding?

    In simple words, Pre-seed funding is the capital needed to start any business. It is acquired by investors to develop the business in return for equity in the company.

    What is the average amount of pre-seed funding in India?

    Most startups expect $500,000 or less pre-seed funding from investors.

    How much equity is given in the seed rounds?

    Most founders usually sell 10% to 20% equity in seed rounds.

    Where can entrepreneurs find Pre-seed funding?

    Entrepreneurs can find Pre-seed funding from several sources:

    • Family & Friends
    • Pre-seed Funding Platforms
    • Crowdfunding Platforms
    • Business Incubators
    • Pitch Competitions

    How to get pre-seed funding in India?

    Some tips to get pre-seed funding in India:

    • Have Financial and Profitable Clarity
    • Keep your Business Proofs Ready
    • Vouch for your Intellectual Property
    • Show your credibility

  • A Complete Guide on How to Become a Successful Solopreneur in 2022

    Solopreneur, what is that? Another new cool term for freelancers? The answer is No and somewhat Yes. As freelancers and entrepreneurs, a solopreneur is a new term similar to entrepreneurship that has been more fashionable in recent years, it has grown in popularity.

    Solopreneurs, like freelancers, work alone, but instead of working for other companies, they establish an organization that they run entirely independently. They are a one-man/woman army.

    Who is a Solopreneur?
    How to Become a Solopreneur?
    Qualities Of a Solopreneur
    Solopreneur vs Entrepreneur
    Famous Examples of Solopreneurs

    Who is a Solopreneur?

    Like freelancers, solopreneurs start businesses around their passion or skill sets, but they don’t just trade time for money. Even when they are not working, the firm they founded generates cash. Solopreneur enterprises do not recruit other employees, however, they may recruit freelancers to assist them with certain tasks on occasion.

    To sustain their income level, solopreneurs prioritize business growth by creating systems, automating processes, and exploring new revenue streams. solopreneurship is a go-to creative bomb for the new generation. Elders may call them irresponsible or simply “ not having a plan,” but look at it this way, a person is just out of college and has no work but that individual has a skill.

    Let’s take art here as an example. Now, she likes creating accessories with clay. So all she does is creates a social media page for the same and start creating designs and selling through social media platforms. Here the person is completely creating content of her own and selling.

    Similarly, there are so many small businesses run single-handedly by one person and maybe with few freelancers to help. This is one of the ways to show off your artistic side and earn money. Be it a thrift store or an artistic page.

    They work on their own, build a business they can operate on their own, having revenue streams that aren’t only dependent on their time. Focus on systems and optimizing business processes. It’s being your boss. Patience and persistence are all you need to pull off a solopreneurship. To understand more clearly read further.

    How to Become a Solopreneur?

    Becoming a solopreneur is not something that can be achieved by everyone. It requires additional qualities and an extreme determination from within to clear the path ahead. A few essential steps required to become a solopreneur are:

    1. Think a lot

    Thinking about a particular thing can provide a better understanding of the matter. Before even starting with the work process it is very essential to have one finalized idea and a map ready in hand to walk ahead. Thinking with a purpose to settle on a business idea is a very important step on the ladder of becoming a solopreneur.

    2. Gather your resources

    After accomplishing the target of finalizing an idea, the next step involves researching it. First, the search is to find an idea, next this search is for the method to achieve that idea. One should consider taking help from all resources available and then provide a touchup to the already selected topic.

    3. Start with the idea

    After gathering all the necessary information, one needs to take action on it and start working on it. But before that, it is more convenient to name the project and give it its own identity. The fully idealized project now needs to undergo the reality test. For this, it is required to have the basic samples ready and tested at their needed market.

    4. Prepare more details

    One might have got the budget requirements while collecting information on the finalized idea. However, after trying the market exact details need to be calculated revolving around the budget and expenses. Not only this, but one can also re-think their targets and the working pattern to achieve that. With this step, the idea is converted into a business.

    5. Socialize the Brand

    With the successful conversion of an idea into a business now requires some marketing. With the team of a single person, it is more advisable to take the help of online platforms for socializing the brand. And finally done with the process of becoming a solopreneur. After this, the success all depends upon highly debatable factors such as market competition, better strategies, and many others.

    6. Be Updated

    Working on a project requires a good amount of knowledge on it. However, working on a whole firm single-handedly requires double the amount of knowledge as working on a single project. And most important thing is to keep updating from time to time. Updated knowledge provides a better understanding of the current market condition and its need.

    7. Apply New Techniques

    Working single-handedly gives more pressure on the person. Yet, there are many advanced solutions found in the market to make work less pressurizing. For example, one can take help from on-the-shelf software and applications to reduce their paperwork and make work automated. One needs to be well informed about the techniques applied outside to make their own work less pressurizing.

    8. Learn to Earn

    It is said that there is no age to learn. Similarly, one need not stop gaining knowledge after starting the business. New businesses majorly require knowledge of a wide range of topics. And working alone means the owner is only responsible for everything. It is a great habit to keep on acquiring new skills from time to time to improve the base of a person.

    9. Try to be Involved

    Working solo does not mean one has to be restricted from the other people. Instead, working solo gives more responsibility to a person and they are actually in charge of gaining any new happenings from all the sources. Having friends and contacts that can be beneficial to business is a good way of being involved with others.

    10. Be Loyal to Your Efforts

    Everyone goes through a phase where they lose out their energy and hope. At such moments, it is very much critical to have a clear mind and a pure intention of having a good business. If someone starts slacking or losing trust, they should remember their early days to boost their confidence. Even while having is a constant pace, it is advised to repeat the goal of life in the morning to make the person not wander from it.

    11. Always Have a Backup Plan Ready

    Many solopreneurs are doubtful of their actions and future. So to reduce this fear, one can always create a secured backup plan for themselves in case there are some changes observed. One does not need to immediately leave their job and start working as a solopreneur, instead, they can create a foolproof plan and test their product in the market till the time they are convinced, and afterwards, they can leave the work to continue as a full-time solopreneur.

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    Qualities Of a Solopreneur

    As it is already stated above that becoming a solopreneur is not something everyone can try for. It requires high skills to achieve the tag of being a solopreneur. Qualities like Utmost passion and determination, confidence, and courage all form the base of a person and help them to reach the path of solopreneur.

    Apart from this, other qualities like salesmanship and tech-savvy can further improve their performance in becoming a solopreneur. And at the last, the qualities like humanity, optimism, negotiation skills, creativity, accountability, etc. can further decide the process of becoming a solopreneur and having a well-settled future.

    As per The report Published on Xolo, the above data reveals the approximate percentage of Solopreneurs from few common places on Earth
    As per The report Published on Xolo, the above data reveals the approximate percentage of Solopreneurs from few common places on Earth

    Solopreneur vs Entrepreneur

    Both the terms stand for ultimately the same meaning but with a different action. They have minute yet very prominent differences between them. Some of the most common differences between solopreneurs and Entrepreneurs are described below.

    Solopreneur Entrepreneur
    Works as a single-man army Preferably has a working team of more than two people
    Solopreneurs can be counted as the worker as well as the manager of the firm. An entrepreneur is basically just the face of the firm and often takes help from others to fulfill their work.
    Solopreneur work to get their work recognized and well established. An entrepreneur works to make their brand and firm bigger than before.
    Solopreneurs prefer to have their work in a definite pattern. Entrepreneurs want their work at a steady and fast pace in order to achieve their target.

    Famous Examples of Solopreneurs

    Even though solopreneurs are considered a newly trending topic, it is not a new concept at the time. Instead, many well-known names in the world have shown a path to becoming successful solopreneurs by setting up themselves as an example. Some of the best-known examples are described below.

    Marie Forleo

    Marie Forleo- an American Life Coach
    Marie Forleo – American Life Coach

    Marie Forleo is an American entrepreneur and a self-made millionaire entrepreneur highly recognized for her advice books. She has earned the tag of “best selling author” in the New York Times for the books Everything is Figureoutable and Make every man want you.

    Marie Folero Books
    Marie Folero Books

    Marie Forleo is an author, motivational speaker, web television host, and life coach who rose to fame from a scratch and is counted as one of the top solopreneurs across the globe.

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    Erika Leonard

    E.L. James, Author - Fifty Shades of Grey
    E.L. James, Author – Fifty Shades of Grey

    Erika Leonard James or E.L. James is a British author most famous for the work “Fifty shades of Grey”. She rose to fame just after the succession of the trilogy series Fifty Shades. However, she is counted amongst the top 100 influential people across the globe and has received several awards for the same.

    Erika Leonard is the best example of a solopreneur one can look for. She started her work with no prior thought and gave in to it just as fan fiction to the twilight series on the web under a mysterious account. Yet, the talent can not get wasted and her efforts were soon appreciated leading her to the present.

    Jackie Aina

    Jackie Aina - Fashion Blogger
    Jackie Aina – Fashion Blogger

    Jackie Aina is a Nigerian beauty YouTuber mostly famous for her makeup YouTube videos. She has also set up the best example of a solopreneurship. Jackie Aina started her career as a social media influencer as a way to cope with her stressful marriage.

    However, with the turn of events, her videos became a way for many others to overcome their difficulties in specific matters. Jackie Aina creates videos for different complexion skin and promotes better visibility of each individual through her content.

    Alex Trochut

    Alex Trochut- A Spanish Artist
    Alex Trochut – Spanish Artist

    Alex Trochut is a Spanish typographer, graphic designer, and illustrator. He has worked together with many popular companies to provide them with their needed work.

    Alex Trochut has a clear understanding of how a language can be translated into a visual. He has worked with firms like Pepsi, Nike, Adidas, and Puma. He holds recognition from multiple sources such as Cool hunting, The New York Times, Vice magazines, etc.

    Conclusion

    Solopreneruship might not be a new subject to learn about, but it does hold many mysterious probabilities with it that is difficult to guess at once. Solopreneuruship does not differ from entrepreneurship with much difference except that its team counts. Both options require high skill and better knowledge to survive the competitors. Some of the useful information about solopreneurs is shared above.

    FAQs

    What is the difference between entrepreneurs and solopreneurs?

    The prime difference between entrepreneurs and solopreneurs is that the solopreneurs are a single person doing every work related to the firm whereas for an entrepreneur the work is distributed to different team members.

    Are freelancers solopreneurs?

    Solopreneurs differ from freelancers in a few aspects such as freelancers are the ones that help the business owners to accomplish their work but at their own will.

    Does a solopreneur have an employee?

    No, the solopreneur can not have any employee, as they rely on the self only and complete their task on their own.

    What are examples of solopreneurs?

    Examples of solopreneurs are Marie Forleo, Sara Blakely, Anastasia Soare, etc.

  • How Can Ecommerce Personalization Help You Increase Conversion?

    The COVID-19 pandemic has had impactful destruction worldwide. However, it has helped e-commerce market sales soar to great heights. As per recent reports, the Global E-commerce market is expected to cross the $5.5 trillion mark by the end of 2022. The growth rate of the market is expected to rise to 24.5 per cent by 2024.

    Standing in the e-commerce industry isn’t everybody’s cup of tea. Big companies, such as Amazon, Flipkart, and Sephora have captured 60-70 per cent of the market. When it comes to customer acquisition, this sector has cut-throat competition. Hence, it’s essential for every e-commerce website/app to have a personalized marketing strategy – for a better user experience. In this post, we have talked about eCommerce personalisation and how to employ it to increase conversion rates.

    What Is Ecommerce Personalization?
    How Ecommerce Personalization Can Help You Increase Conversion?
    Ecommerce Personalization Ideas
    Examples of Ecommerce Personalization

    What Is Ecommerce Personalization?

    Ecommerce Personalisation is a technique that furnishes brands/businesses with a unique personalized marketing ideology. The marketing strategies are entirely based on how users interact with the brand – to allow an ultimate shopping experience.

    eCommerce personalisation is in real demand at the moment. And that’s because of the perfect utilisation of data sources. Depending on the order history, user search, customer location, browsing data and user-generated data, the brand uses unique personalisation to build a top-notch customer experience.

    The primary motive behind these personalisations is to show customers what they want to see and when they want it. So, customers get the relevant recommendation based on their preferences. All these undertakings are monitored using AI-based personalised software.

    How Ecommerce Personalization Can Help You Increase Conversion?

    Unlike a physical store, increasing the conversion rate in an online store is a difficult task unless you know what customers need. In a physical store, you have a chance to influence the mind of your customer by communicating. However, in online mode, it’s not happening. Thus, eCommerce Personalisation offers the audience every possible thing they would wish for.

    With the user-generated tool, the brand understands the interest of the audience and estimates their responses. After all, every shopping brand seeks more information to provide a better shopping experience the next time.

    Customers like to visit places where they get a user-friendly environment and where they are taken care of. So, the only way to make all of these things possible is personalisation.

    A survey report provides the data, facts and stats that confirm – personalisation helps increase conversion rate. Almost 73% of the people prefer a personalized shopping experience. And, almost 90% of them accept that personalisation influences their right purchasing judgment.

    Ecommerce Personalization Ideas

    Here are some of the ideas on which Personalisation works:

    Recommend the latest viewed products

    It happens quite frequently that users might be interested in a specific product, but they forget to add it to the cart. Thus, this recommendation strategy will help customers start their shopping at the place where it ended.

    Example of recently viewed products
    Example of recently viewed products

    Personalized product recommendation

    Along with the previously searched product, you may recommend related products to the consumers. Personalizing product recommendation is one of the widely used eCommerce personalized ideologies. As per the report by Barilliance, personalized product recommendation generates up to 31%  of the total revenue of an e-commerce site.

    Example of related products
    Example of related products

    Create a personalized best-selling product list

    You may create some sort of best-selling products list based on the user’s interest. It will act as a quick recall of the product they wished to buy earlier. This increases the chance of a conversion.

    Allow UGC to work accordingly to help visitors

    UGC works on the FOMO (fear of missing out) principle. It displays unique products that are used in daily life. Hence, creating a fear of missing out on the environment. It influences the customer’s mind that they might buy this product so that they don’t miss something.

    Personalize the home page with recent searches

    As mentioned earlier, Amazon uses this homepage personalisation technique to boost customer acquisition. It bestows an easy-to-use interface where consumers can find products of their kind on the home page.

    Carry out an automated personalized email campaigns

    Email campaigns are one of the primary steps to building a powerful user channel. It keeps you ahead of your competitors. Automated personalized email campaigns keep on reminding the customer about your assistance. Thus, increasing the chance of a conversion.

    Example of cart abandonment email
    Example of cart abandonment email

    Offer category-specific promo codes

    Promo codes have always been a customer favourite part. It attracts them to certain product categories. Once you issue these category-specific promo codes, you may either send in an email or a pop-up message to keep your user up-to-date.

    Example of promo code
    Example of promo code

    Seek a customer’s feedback request

    One of the most effective ways to know your customer requirements is to request customer feedback. It helps the brand improve personalisation techniques for that particular user.

    Example of customer feedback
    Example of customer feedback

    Show pop-ups considering the previously viewed products

    Pop-up ads should always be the first preference while personalising a website. For instance, if the user is a first-time visitor, the pop-up will encourage them to subscribe and avail discount on the first purchase.

    Example of Ecommerce Personalization

    Still, confused with the principles and working of E-commerce Personalisation? Below listed are a few examples to assist you further for a better understanding.

    Amazon

    Amazon is the father of all eCommerce personalisation companies. Once you click on the app or website of Amazon, you’ll be redirected to the home page. There, you’ll find numerous personalized product recommendations.

    Amazon automates all the data of your phone and recommends the products you recently enquired about. It uses search data, recent purchases, locations, and other data to provide particular recommendations.

    Amazon recommendations
    Amazon recommendations

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    Conclusion

    If you wish to conquer the eCommerce sector, you should consider Personalization. Ecommerce personalization keeps your user engaged, provides a user-friendly experience, and increases conversion.

    Personalization in eCommerce is vital as it ensures customer acquisition. Besides, it not only helps you stand out from your competition but helps build grounded/human-like connections with the buyers. It also furnishes customers full control, improving the user experience. This, in turn, boosts conversion rates!

    FAQs

    What is eCommerce personalization?

    Ecommerce personalization is when a company displays the product to the consumers based on demographics, intent, preferences, browsing history, previous purchases, and device usage.

    What is an example of personalized marketing in eCommerce?

    When an eCommerce store recommends your products based on your interest, location, and browsing data.

  • How to Come Up With a Unique Business Name? | Creative & Catchy Business Name Ideas

    Having the right name gives your target audience an indication of what your business does. The right name for your business goes above and beyond promotion and marketing—it’s the very essence of the value you bring to the table.

    Choosing a relevant and creative name for your business or brand goes a long way. Creative business names can sometimes make all the difference when it comes to thriving a business to success. Finding a creative name for your startup can have a significant impact on your success. So, here we’ve listed some tips on how to come up with creative business name ideas.

    However, you shouldn’t simply run behind a unique identity. The creativity and personalization brought out by the brand are imbued in its name. Therefore, the readiness and availability of the domain name for web presence ought to be determined. But the question is how would you come up with a creative business name?

    Factors To Consider For Catchy Business Name Ideas for Brands
    Tips For Selecting Creative Business Names

    Creative & Unique business name ideas

    Factors To Consider For Catchy Business Name Ideas for Brands

    These are some of the factors to consider when you’re planning to create a name for a business. Here’s taking a look at them:

    • How would the world wide web see my company name?  Is it web-friendly/SEO-friendly?
    • What connotations does it suggest? Does it reflect the business philosophy and civilization?
    • Is it unique? A name that has not been used by others?
    • Will the name be memorable to the audience?
    • Will the business name stand the test of time as one of the best company names?
    • Is the name too language-dependent?
    • Is the name copyright-free?
    • And on it goes…

    Tips For Selecting Creative Business Names

    Unique Business Names Ideas
    Unique Business Names Ideas

    1. The name should be easy to write and remember

    Obscure business names (like BWR Advertisement) are often difficult to write and even more difficult to remember. For small businesses, word-of-mouth advertising is an advantageous form of marketing that can’t be compromised on. If your customers can’t remember your business name, can’t spell it, or can’t pronounce it, forget about any sort of publicity for your business!

    2. Don’t choose a Limiting Business Name

    Some businesses are either run by freelancers or through partnerships between people. In such cases, one may think of using one’s first name or last name as a potential brand name. Even though there’s nothing wrong with this, such names make it difficult to evoke that much-needed sense of professionalism. Take the case of one member of our community, Sahil Dev. A freelance identity designer, he goes by the name of DesignerBanda in the freelancing community.

    The ‘Designer’ in his name allows him to sell services across anything if it has to do with designing. So, don’t pick a name that could limit your business when you’re growing. If you plan on launching a company that sells toys and decide on naming it BestToySeller, what would you do when your business takes off and you start selling the best shoes as well?

    Thus, such business names are limiting, which limits the potential of the growth of your business and will not be a good name for a company.

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    3. Check for Trademarks before Finalizing any Business Name

    Ensure that your competitors are not using the same name as yours. Similar names with variations in spelling are also to be avoided. It’s common to find similar (or even identical names) in different industries and the end result is nothing but confounding your current and potential customers/vendors. If your competitors are using the same name – you’re likely to expose yourself to possible litigation and be unable to obtain trademark protection for the name chosen.

    Prevention of trademark infringement is a must for any business. Therefore, use trademark search tools to verify if a name similar to yours has been trademarked. IndiaFilings provides an easy way to complete trademark searches through its online tool. The only pitfall is that it may not provide the latest trademark application information. It’s advised to conduct another trademark search on the official Government website before filing a trademark application.

    Search at uspto.gov to get an idea of whether you can get a trademark or service mark for the name.

    4. If you Intend to Incorporate

    In the initial stages of setting up the business, you need to contact the state filing office. You can verify there whether the proposed business name has been claimed by others. What’s interesting here is that even though another company may have the same name, you can also use it on the condition that both the companies offer services in different regions.

    5. Pick a Name that is Web-ready

    The business name you choose should be unique, catchy, and rich in keywords so that users can easily find it. Simply Google it to see if anyone is already using the name. Also, check if the domain name is available.

    You can use websites like GoDaddy extensively to make sure that the website address is available on the internet. SEO-friendly, unique and catchy names have always been the best company names possible!

    ‘WHOIS’ can give you information about the owner of the domain name if it is already present and you can track the owner if they are ready to sell the domain name. This tool will also explain how to register a domain name.

    Take the help of a business name generator free online. Make sure to grab your desired business name on popular social media sites such as Facebook, Twitter, and Pinterest. Virtual presence is deemed as important as a physical presence for succeeding today.

    6. What you shouldn’t do while Naming your Business

    Create business names that are easy to remember. So, make sure that you check these points before deciding on a name for your venture.

    • Avoid names that sound like complete sentences. Don’t use special characters.
    • Never use numbers in your business or company name.
    • Avoid a name that is more than 4 syllables long.
    • Avoid cute puns as they may backfire.
    • Stay away from names that sound complicated.
    • The name should roll out smoothly. You don’t want tongue-twisting words!  
    • Read your competitor’s blog/website to seek ideas.
    • Swift through other languages (Spanish, French, etc.) for suggestions.

    The company name appeals to the target market. It reflects what the business is all about. It exudes the uniqueness you offer. Meaningless names severely hamper the marketing strategy. Makemytrip is a great example of a well-thought brand name; it conveys the meaning of the business and is helpful for search engine optimization purposes.

    7. Free Business Name Generators

    business name generator
    business name generator

    If thinking of the right business name is giving you sleepless nights, do give a try at the free business name generators out there to save some grey matter. Some of the popular business name makers, which will help you with new brand name ideas are:

    • Biznameviz
    • Dot-o-matter generator    
    • Naming.net
    • NameMesh.com

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    8. Be Focused

    Every startup founder has huge dreams for his or her venture. And the right name has a major role in turning these dreams into reality. A business owner has to live with his chosen brand name forever, irrespective of his initiative soaring through the skies or nosediving towards nothingness. Ask for the opinions of others; the best results are usually the outcomes of brainstorming sessions. Ask potential customers to fill out surveys. You’ll get insights into how others are faring in your industry.

    Conclusion

    Business names should be easy to remember and say. You don’t want your users to fumble or get confused over your store name, or have difficulty finding your domain name in the search. Being specific is not recommended while naming a good business name. To avoid getting pigeonholed to a category and limiting yourself when expanding to adjacent products or sectors in the future it’s better to not be specific to the product. Most importantly, make sure it is still available. However catchy and unique your company name may be, it’s not recommended if it’s already been registered and trademarked.

    FAQs

    What should I name my business?

    Mentioned below are some helpful suggestions for getting company name ideas with the help of which you can easily come up with a unique company names:

    • Avoid hard-to-spell names.
    • Don’t pick a name that could be limiting as your business grows.
    • Conduct a thorough Internet search.
    • Get the .com domain name.
    • Use a name that conveys some meaning.
    • Conduct a trademark search.

    How do I name my small business?

    Some of the tips for Naming Your Startup or Small Business:

    • Think about what you want your business name to convey.
    • Brainstorm to identify name possibilities.
    • Keep the name short, simple, and easy to write and remember.
    • Avoid names that are too narrow or too literal.
    • Avoid decisions by a committee but do “test” your company name with others.
    • Avoid plain words.

    How do I create a free business name with Business name generator tool?

    You can use Business name generator to get company name ideas to find meaningful & creative business names for your company.

    • Search. Enter keywords based on the core concept of your company into the business name generator search engine.
    • Select. Within seconds, comb through the hundreds of suggestions that the company name generator produces for the name that works best for your business.
    • Launch.

    How does the business name generator work?

    The business name generator provides instant suggestions in three simple steps:

    1. Think of a word that best describes your brand
    2. Enter it into the name generator field
    3. Click on the “Generate names” button

    VoilĂ ! You now have 100 possibilities to select from or use as inspiration.

    How much does the business name generator cost?

    The business name generator is free for everyone to use and you can run as many searches as you please. The business name generator is here to inspire you, offering catchy & creative Business Names that you can use for your business.

    How do I choose a good business name?

    A good business name should not be too specific. This is to avoid getting pigeonholed to a category and limiting yourself when expanding to adjacent products or sectors in the future. It should be easy to pronounce. You don’t want customers fumbling over your store name, or having trouble finding your domain name in the search. Most importantly, make sure it is still available. However catchy your business name may be, it’s a no-go if it’s already been registered and trademarked.

    What are some cute business names?

    Cute business names can trigger powerful emotions. But it may not be appropriate for all types of businesses. For instance, it’s unlikely that a store selling hardware or office supplies will want to identify itself as “cute.” Businesses related to crafts, fashion, babies, toys, and pets, on the other hand, may be able to boost their brand image with cute names.

  • How to Use Instagram for Business?

    With the advent of social media and the kind of popularity it holds today, it would be extremely beneficial for a business to create a strong social media presence. Instagram falls among the most widely-used websites and applications that help in creating a strong buyer base, especially if the target audience for the business is millennials or Gen Z buyers.

    The Facebook-owned platform, Instagram boasts of having around 1 Billion (2022 reports), active users per month, and 500+ million daily users. While the young adults (between 18-24 years), and the adults (between 25-34 years) are found to be the most active on Instagram, the platform is also used by people below and above the margin.

    Instagram Users and their Age Groups
    Instagram Users and their Age Groups

    Moreover, recent reports state that the brands have seen a 4% of average engagement from their followers on Instagram, which is much more than the followers’ engagement rate on Facebook or Twitter, which happens to be around 0.1%. In fact, brands get 10x more engagement on Instagram from all around the platform than they get on the other social media platforms. In other words, Instagram is better for the visibility of the brands.

    With an Instagram business profile, you can see real-time data on how your stories and promoted posts perform, get insights into how followers are interacting with your content and unlock features only available to businesses that make it easier to get noticed and drive sales. Creating a business profile on Instagram is free and can help you a lot to understand your audience.

    So, let’s talk about how you can use Instagram for your business, and all the aspects that you need to keep in mind for working out your plan that way. It will help you understand the features of Instagram for Business as well.

    How to use Instagram for Business?

    Tools Provided By Instagram To Monitor Outreach
    Benefits Of Using Instagram For Business

    How to use Instagram for Business?

    So, now that we are all aware of how big is Instagram and how important the platform is for businesses, it is obvious that you would also want to leverage the popular social media platform to grow your business. If you are interested, then let’s dive into the primary steps that will help you use Instagram for your business here:

    Create an Instagram Business Account

    If you already have a personal account. Moreover, if the content of that profile is engaging and appropriate for your brand, then you can simply convert that into a business profile. After that, you will be able to access all the features and tools that are available only for Instagram business accounts.

    You can easily convert your personal account into a business account by following the below steps:

    • In the Instagram Mobile App, go to your Profile.
    • Now go to “Settings“
    • Go to “Account“
    • Tap on “Switch to Business Account” or “Switch to Creator Account” as you like.

    This will convert your profile into an Instagram Page. It is a really helpful feature of Instagram for startups and entrepreneurs, who are looking forward to using Instagram for their businesses.

    Make Your Feed Visually Appealing

    Example of an Appealing Instagram Profile
    Example of an Appealing Instagram Profile

    The users of Instagram are groups of people from the new generation. As Instagram is mainly an app to share photos, users need to see your product before they even visit your website. Thus, it is important to upload photos of your business and products in a way that is eye-catching and stands out from the plethora of content that is thrown at users today. Besides, it is also essential here, to maintain a proper colour scheme and aestheticism that makes the grid layout visually appealing.

    When users find a post or image that is appealing, the key instinct is to open the profile and check out further products. A typical user views an image for about 3-4 seconds and on finding it interesting, takes 6-7 more seconds to skim through your profile. So, it is important to make these moments count.

    One should market their products keeping in mind the current trends, i.e., the viral happenings around the globe because they bring viewers easily. People tend to be engaged more with the posts related to the latest trends in the world of marketing and beyond it, which in turn, helps brands get more shares from their followers. This is why it is essential to monitor these trends, which include technology trends, marketing or general trends. Though the videos can provide more information than the photos, they are mostly considered less engaging for the users when compared with the images. Putting up photos, especially of high quality, will increase your engagement. Typically, users view about 10-20 seconds of a video. So when uploading one, businesses should try to put more colourful content at the beginning of their videos, and try to keep the viewers engaged throughout.

    Marketing On Instagram

    Keep in mind, that your page is not isolated on Instagram. So, keep it up to date with the latest hashtags, trends, and content that may help sell your products/services, and gain mass approval for them. Some of the biggest worldwide trends were “Fidget Spinner” and “Mature Bag” and then the social media trend based on iPhone 11’s design came, and it continues in much the same way. When users come across your page, catch their attention by producing content that is both relevant and contributes to your business.

    • Write grabbing captions
      The captions of your Instagram posts, stories and videos are really important because it is the caption that the readers read first to check if it is of any interest to them. So, you should not miss out on this opportunity to score.
    • Keep your posts formal and your stories casual
      The stories come and go, so a more formal tone would only bore your potential customers. However, here if you pour some nice and grabbing casual content, then you might still have the opportunity to hit them!
    • Use hashtags
      A major way of attracting users is by using hashtags that are widely used, and viewed by many users or those which are relevant to your business. This helps your page be visible to a greater number of viewers. Never forget the caption of your photos or don’t take it lightly, describe your images and videos creatively, use hashtags or ask the viewers questions, and use the caption to keep viewers engaged. An inspirational quote or a pop culture reference helps you score extra points.
    • Stories
      Use Instagram stories effectively to display new additions to your product line or promote your business. Be creative, original, and crisp with Instagram stories.
    • Story highlights
      Maintain clearly defined important highlights as a part of your profile as they are the first to attract the audience’s attention. Make them seem interesting and use these to especially highlight any offers or competitions that your brand is holding.
    • Add relevant CTAs
      If you want the users to click on your website or the products and services that your brand offers, then you need to tweak your content in such a way that it drives the customers’ attention, and leads them to click on the link you want to.

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    Write An Interesting Bio

    The first thing that users will view in your account when they visit your profile is the bio. Keep the bio crisp and to the point, describing your business, but do so in a creative manner, one that shall intrigue users to further explore your account and your website. Add a link in your bio, it could be the link to your website or one that features your latest or most popular product. This makes your business easily accessible to the community. Use points to give information about yourself and use attractive emojis. You can also go in the extreme opposite direction and give a one-line introduction if you’re daring to be pretentious and if it works with the aesthetics of your product and/or services.

    Make the logo of your company your profile photo instead of changing it with each new product to give your brand space to become known and recognized by users. Often seeing the same logo, again and again, may instil a feeling of familiarity amongst the users.

    Use Geotagging

    Geotagging is a feature on Instagram. With geotagging, you can tag the location of each of your images. You can also tag your work address or the address where your business is headquartered. This further makes it easy for the followers and the customers of your brand to know the location of your business. To use geotagging, you can simply press the “add location” button, and then you can type an address or select one from the selected Instagram list of addresses.

    Tools Provided By Instagram To Monitor Outreach

    Instagram Business Account Insights
    Instagram Business Account Insights
    • Actions taken from the story: You can view the number of people who visits your profile through your stories by swiping up and checking insights. This helps you view the nature of content that attracts users, which would help you gain more insight into the factors that will help you gain more popularity. You can also promote the stories as your post so that a larger audience views your content.
    • Post insights: You can check the number of people that view your page, know how many among them already follow you, and the number of people you have reached through the explore page or the tags you have used. This will help optimize your business, brand, and Instagram account to produce content that is mass-approved and will help you increase sales.
    • People Visited your Page: Instagram also shows how many people have visited your profile in one week on your home page.

    Benefits Of Using Instagram For Business

    • Your audience is already there: In June 2018, Instagram reached one billion monthly active users, up from 800 million in September 2017. Instagram has become one of the most popular social networks in the world. So, if you have a proper Instagram strategy then there is no limit to success for your business. This is the best platform where any quality service or product can go viral within a short period.
    • Build your brand reputation easily: No matter how big or small your business is, if you have confidence in your product or service, then you have the key to success. Instagram has allowed businesses to grow freely, with equal opportunities for every one of them. You just have to take advantage of the built-in features at the right time and you are well on your way to success. Interact with more and more people, try to post quality content regularly and make sure the images you are using are in HD. Instagram prefers quality more than quantity, so make sure your content is visually appealing.
    • Generate revenue directly from Instagram: A few years back there was a limited opportunity for businesses to get success on Instagram. But now, Instagram has allowed businesses to earn money directly from the platform itself. There is a new feature Instagram has launched that is the shoppable post where you can add tags to the products in your photos with links and that will include product description, price, and the “shop now” button or link. Your audience can directly buy the products from your online store.
    • Show your creativity on Instagram: Instagram is the best place where you can show your creativity and also how attractive your brand is. Show your enthusiasm while posting content, and make it as much appealing as possible. You can also organize some contests, giveaways, special offers, and many more. This will help you to attract more and more visitors to your profile and also to your online store.
    • Promote through influencers: Influencers are the people who have a big following on social media and other online platforms. When you start a venture and you want to market it to a large audience, influencers are the people who can help you out with this. Many influencers promote brands and products to take them on the growth path. They have an audience who follows them from the heart and is also loyal to them. So here, you have the opportunity to build the reputation of your brand.

    Conclusion

    Keeping in mind all these points will help increase outreach and drive sales of the products and services you offer. Instagram is a crucial marketing tool for startups. Using Instagram for business will help gain your brand publicity and a larger market to establish itself. Many businesses are solely based on Instagram at this age, and are reaping all the benefits that the platform has to offer. Using a platform that is this popular will add to the marketing of your startup.

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    FAQs

    What is Instagram for business?

    Instagram is a popular social media platform that can serve as a valuable marketing tool for your business. You can create a business account on Instagram by first creating a personal account and converting it.

    What are the benefits of Instagram for business?

    Some of the Benefits of Using Instagram for Business are:-

    • You can learn about your customers
    • Presentation of products and services is easier
    • Customer engagement can be maximised this way
    • Instagram helps in building solid customer relationships
    • It helps in driving website traffic
    • Reaching new audiences is easier
    • You can go for prominent influencers and make them brand ambassadors

    What are the advantages of using Instagram?

    The Advantages of Instagram are:-

    • It is a popular media
    • It has a wide scope for everyone
    • Instagram offers spaces for each content creator
    • Marketing opportunities galore on Instagram
    • Instagram optimising, and marketing on Instagram is cost-effective
    • Instagram prioritises security
    • Instagram helps both celebrities and fans
    • Instagram has numerous tools to make effective marketing possible
    • Building engagement is easy

    How to use Instagram for business?

    If you want to use Instagram for business, then first you need to ensure that you have a proper profile, with a decent profile picture as your business logo. If you don’t initially have a business account on Instagram, you need to make your existing account into an Instagram business account. Some more things that you need to follow to successfully start using Instagram for your business are:

    • You need to chalk out a foolproof business strategy
    • You should optimise your profile to the fullest
    • You should keep in mind to share good quality content
    • You should focus both on attracting new audiences and engaging the old audiences

    How to create an Instagram company page or a company business account on Instagram?

    If you are looking to create a company business account on Instagram, there here are a simple set of steps that you can follow:

    • Visit your Instagram profile and click on the top-right corner
    • Now, click on Settings
    • Then, tap on Account
    • Now, chose Switch to Professional Account
    • Next, tap on the Continue option
    • Now, choose the right category for your business, and click on Done
    • Tap the OK option
    • Click on Business
    • Select Next
    • Now, add your contact details, and go for Next
    • At last, you need to tap on the X option to exit

  • How to Generate Quality Leads From the About Us Page?

    Is it enough to just market your product and expect an influx of leads pouring in every second? Yes, if you’re chasing one-time buyers and not brand evangelists. When it comes to building a memorable brand, the most crucial component is trust.

    One way to do this is by explaining why your company exists and what it is about. And an effective way to achieve this is with an About Us page.

    As far as converting leads is concerned, the About Us page builds credibility and integrity for your brand, discarding any apprehensions your customer might have while making the purchase decision.

    Don’t just take our word for it! According to a survey conducted by KoMarketing, 52% of respondents said that the About Us page is the first thing they want to see after landing on the company’s website. But why is it so?

    The simple reason is: People decide who to buy from, who to trust, and who to rely upon based on the metric of believability. Your conversion rates are directly proportional to how much trusted and liked you are. And an about us page is an excellent conversion tool that gets the sales revenue ball rolling.

    But, keep in mind that customers don’t just want to know the product details – they want to connect with your business on a personal level. Some key questions your About Us page should aim to answer are:

    • Who are you? What kind of people work in your team?
    • What are your company’s vision and mission?
    • What is the story behind your brand?
    • What pain point is your product/service solving?
    • How different is your company from the competitors?
    • How can your products improve or change customer lives?
    • Where is your company today?
    • How far has it come since its inception?

    Tell Your Realistic Story
    Make It About Your Customers
    Talk to Them, Not at Them
    Don’t Just Say It, Show the Proof
    Include a Straight-Forward Call to Action

    Steps to convert leads to customers using the About Us page

    The best About Us pages pull back the curtain on the business and showcase the belief that makes it happen. Take the visitors on a trip down memory lane and elicit trust for making the conversions.

    Remember, you will be providing information about your business, but your motive should be to demonstrate how that information serves the needs of your potential customers.

    Follow these steps to generate leads from your About Us page:

    Tell Your Realistic Story

    Be it B2B or B2C; stories help prospects connect with your brand on a human level. There is always some hesitation surrounding new purchases, and by showing your human side, you can demolish those barriers and increase the likelihood that a prospect purchases your product/service.

    The Sill About Us Page Example
    The Sill About Us Page Example

    You can tell your founder’s story, company’s story, how it has grown into what it is today, or even a customer success story to build social proof. Readers who identify these stories inch closer to your brand and enter the buying funnel.

    Make It About Your Customers

    Most businesses use the About Us page to boast about themselves and discuss how amazing they are. Rather than jumping on to the ‘here’s why you should buy from our amazing brand’ list, take a step back and answer: what pain do you solve for your potential customer?

    Conduct customer surveys, join communities on social media and not just gauge their pain but also the language they speak to describe that pain, the solution and their desires for the product. Their replies would be solid gold for your business.

    Bark About Us Page Example
    Bark About Us Page Example

    Incorporating this will ensure that whenever a potential lead lands on your website, they’re so satisfied with your product’s offerings that they can’t resist buying the product and finally pull out their hard-earned money on your business.

    Talk to Them, Not at Them

    ‘Write like you talk’ is probably the best advice to get into your customer’s head. When your prospect opens your About Us page, they aren’t looking for information about your company hierarchy or a jargon-induced description of your brand.

    They are searching for someone who speaks to them, someone she can resonate with, and nod at the screen in agreement while saying – “Exactly.”

    Hydrant About Us Page Example
    Hydrant About Us Page Example

    Make the section personal and straightforward. That means even when you’re talking about your team members, introduce them in a friendly tone or showcase an emotional side of them through your content. This simple tonal change will effortlessly solve all their doubts and convert them to actual buyers.

    Don’t Just Say It, Show the Proof

    The final piece of a customer-centric and trustworthy About Us page is visualization. Right images and videos trigger emotions and catch the attention of your prospects quickly. Most high-converting photos are testimonials, videos from past clients, client transformation, etc.

    People are far more convinced and likely to buy from you if they see concrete results/information about your products. The key is to use the right kind of infographics or client wins that will establish believability and make your customers stop and stare at the information depicted.

    Include a Straight-Forward Call to Action

    Until now, your prospects have read about you and established a firm understanding of your product/service. Now, the next step is to make them take action. Show an attention-grabbing and direct CTA that redirects your visitor to the next step.

    Some examples of a compelling CTA are:

    • Sign up for a free trial
    • Browse our products
    • Subscribe to our newsletter
    • Call us for an estimate
    • Schedule a consultation call with our experts
    • Buy our products

    Just keep the CTA short, crisp, and easy to understand.

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    Conclusion

    Giving stellar conversions for your products–your website deserves an About Us page. It provides a golden opportunity to tell your story and business’s vision and mission, persuading your prospects to hit the ‘Buy Now’ button.

    However, filling your ‘About Us’ page with generic information doesn’t cut it anymore. You need an innovative approach that humanizes your brand and sets it apart from the noise.

    To make it more fool-proof, monitor your conversion rates, explain how you can solve your customer’s pain points, communicate effectively, implement an irresistible CTA–and watch your sales figures reach soaring heights.

    FAQs

    How do you generate leads from a landing page?

    Add a straightforward CTA, Highlight your offers, add testimonials, and Highlight your offers.

    How to generate leads from the about us page?

    Include a CTA, tell your story, make sure you write how you are solving your customer’s problems, and add testimonials.

  • Planning Your Email Campaign to Generate Leads

    When it comes to lead generation, email marketing has always been very promising since its inception. Email campaigns may well become your perfect lead generation tool if you use the right framework and tactics. But any significant improvement in results does not occur overnight.

    To be successful, even email marketing requires the correct sources, strategy, and tools. The process of lead generation is continuous, and it reaps benefits over time.

    The days of purchasing a lead list for email marketing, importing it into your CRM, and sending unsolicited emails are long gone. These outmoded approaches will almost certainly have your ISP blacklisted and prevent you from sending an email at all, thanks to regulations like CAN-SPAM and developments in email filtering.

    However, before you begin sending out marketing emails, you must first get a grasp of how email marketing works. This guide will explain to you all you need to know about this essential form of marketing so that you can get started on planning your email campaigns accordingly.

    What are Email Leads?
    How to Generate Leads Through Email Marketing?
    Strategies to Collect Email Addresses the Right Way

    What are Email Leads?

    Email leads are those prospects who have taken an extra step and shown interest in your product or service and have signed up for your newsletter to receive emails from you. The email address of a lead is often obtained by an opt-in form, direct chat, or phone.

    Obtaining these email leads is crucial so that you can grow them into a loyal community of customers through permission marketing. Today’s leads are the ones who will become customers tomorrow.

    As a result, whenever a lead provides contact information, the company should launch an email campaign to convert them into customers. The conversion rate is calculated as a percentage of converted prospects divided by the total number of generated leads.

    Your email leads will serve as the cornerstone of your email marketing efforts and, with proper nurturing, will also serve as your primary source of income.

    Most Effective Lead Generation Strategies
    Most Effective Lead Generation Strategies

    How to Generate Leads Through Email Marketing?

    Here are some of the tips to help you get started with effective email campaigns.

    Identifying the target audience

    Identifying your target customers is the first move in generating leads for your email marketing campaign. Simply said, your target market is made up of your ideal customers.

    Attracting highly targeted leads for your email campaigns involves knowing where they are and what they need the most. Therefore it’s important that you need to create a buyer persona to help you see and understand their problems so you can target them the right way.

    Creating an attractive offer

    After identifying your target audience, you can now research and collect more information on what their problems are. Knowing the pain points helps you to create a resource they will find valuable.

    The offer often referred to as a lead magnet, must be a remedy for a specific issue your prospect is facing. On the other hand, if your offer is pointless and of little value, your opt-in form will be ignored.

    Scoring your leads

    An important element of marketing is when you communicate with the relevant group of people at the correct time. Lead scoring is a useful tool to identify leads and can help you prioritize them. In order to provide scores, you can link lead scoring with email automation in your campaign.

    For instance, if a website visitor spends a significant amount of time on a specific product page, you can persuade them to buy it by sending them an email with a discount offer. By showing an exit-intent popup, you can take advantage of this chance to get the visitor to provide their email address.

    Writing engaging emails

    Audiences no longer have the time to read lengthy email content. You should avoid writing lengthy and valuable emails as subscribers like to read short, concise emails.

    As consumers are more drawn to pictures than simple text communications, you can even include photographs or other visuals.

    In order to capture readers’ interest and keep them reading, you must simultaneously make sure that your email content is appealing. Writing relevant and worthwhile content can make the leads interested in your offer.

    Leveraging social media

    Marketers can leverage social media platforms to expand their email database and plan daily updates that will bring in new customers. For increased traffic, you can update the content of blog articles. For people to join the email list, you can add an opt-in form and a sign-up option to the Facebook page.

    Adding persuasive CTA

    Every email should have a call-to-action button since it makes it simple for the recipient to perform the desired action. In order to draw the reader’s attention with a powerful CTA in your email newsletters, you must choose innovative words.

    Creative CTA Example
    Creative CTA Example

    Conversion rates can be increased by integrating powerful CTAs that create a sense of urgency and excitement. For taking decisive action, you can include language like “Get Free Trial or “Get 50% Off.” You can convey a sense of urgency with a brief CTA message in two to three sentences.

    Strategies to Collect Email Addresses the Right Way

    Here are a few techniques to improve lead generation by collecting email addresses for your email marketing.

    Offer valuable content

    One of the best strategies for email marketing lead generation is to provide content upgrades. It’s a straightforward method of giving your visitors more worthwhile information without any interference in return for signing up for your email list. There are several ways to provide content. Free guidebooks which are delivered to the subscriber’s email, are arguably the most popular kind of content upgrades.

    Get into partnerships

    Cross-collaboration is a crucial component of every partnership. Partnerships can mean appearing as a guest in podcasts and publishing guest posts on your partner’s website.

    Make sure you and your partner advertise the webinar, podcast, or article to their audiences on their most crucial platforms as soon as it is out. You may advertise your call to action there to attract new customers. Partnerships can pay off in the long run, so don’t give up if you don’t see immediate results.

    Design homepage to attract emails

    You can capture emails on your website by including email opt-ins on the homepage for your lead generation campaign. The most straightforward method of generating email leads is converting website traffic into email leads.

    Including a newsletter sign-up form in the website footer is one of the most common and easiest techniques to achieve this. The option to subscribe to your newsletter will then appear on each page of your website. Additionally, it can also serve as a call to action at the end of every blog post on your website.

    Conclusion

    When creating an email lead generation campaign, several things must be taken into account. What works for one business might not apply to others. Testing is crucial to every email marketing because of this. You can acquire some quality leads by adhering to the points explained above, but you should also test your own original ideas. The aforementioned ideas will provide you with a solid foundation upon which you can operate.

    FAQs

    How do you generate leads through email?

    Add a CTA, write engaging emails, leverage social media and provide exciting offers.

    How do you generate lead generation?

    You can generate leads through LinkedIn, retargeting customers, asking for referrals, writing guest blogs and ranking on search engines.

  • Scent Marketing Strategy: Using Fragrance for Marketing

    Marketing is an essential aspect of every business. It helps businesses to attract and generate more sales. With time, business strategies change. Likewise, marketing strategies have also seen many changes over the years.

    Earlier most of the marketing was dependent on television commercials. It is still a big source but now it shares the space with other strategies as well.

    Nowadays, many types of marketing are available in the market. For example- marketing via social media, email, influencers, messaging, etc.

    Scent marketing is another example that is gaining huge popularity. Using scent is a great way to enhance a brand’s identity and influence people’s purchasing decisions.

    About Scent Marketing
    Different Types of Scent Marketing
    How Does Scent Marketing Work?
    Benefits of Using Scent Marketing
    Why Scent Marketing is Becoming a Popular Choice of Brands?

    About Scent Marketing

    Scent marketing is also known as aroma or fragrance marketing. It is a type of sensory marketing that targets the consumers’ sense of smell. Usually, businesses target the sense of sight and sound more. They make visual ads that put entertaining sounds to them to attract customers.

    This strategy of aroma is about creating a special scent linked with a brand to develop a firm bond with buyers. In this, each brand has a unique scent. It is like an aromatic logo of a brand.

    It is the art of using scent to enhance the value of a brand and its marketing message. It means strategizing to diffuse a specific scent around different corners of a store. The main aim here is to give the customers a pleasant shopping experience and enhance sales.

    Different Types of Scent Marketing

    Types of scent marketing
    Types of scent marketing

    Aroma marketing is a unique marketing strategy that influences the customers. Different brands use different types of scent marketing strategies. The following are some of the types:

    Scented Billboards

    It is a technique of marketing in which a scent is sprayed around the store. For example, every brand creates its signature scent. They use the same scent in every outlet of their brand. So, when a customer enters any outlet, they feel the same experience.

    A good-quality scent helps a brand to establish a unique identity. This enables them to attract more customers to come to them.

    Ambient Scenting

    This strategy means introducing or changing the scent of a place. In this, the businesses do not use any specific scent. They put up the diffusers that spread pleasant and relaxing scents all around the place.

    Light and fresh fragrances create a nice impression on customers. It makes the customers feel happy and relaxed and they are likely to stick around for more time. Some of the usual scents for ambiance are vanilla, floral, lavender, etc.

    Theme Scenting

    It is one of the most important types of scent marketing. In this strategy, the businesses use a scent that compliments their environment. These represent the theme of a business.

    For example- coffee beans fragrance in a cafĂŠ, leather scent in a shoe store, lavender in a spa mall, etc.

    The diffusion of scents must match the environment and the products. If they do not match, they might create an adverse impact.

    How Does Scent Marketing Work?

    Scent Marketing
    Scent Marketing

    All our sense travels to the brain. But, unlike other senses, smells travel to the parts of the brain in a flash without processing.

    As per different studies, 75% of emotions are based on the things we smell around.
    As per different studies, 75% of emotions are based on the things we smell around.

    Scent marketing targets our sense of smell and takes advantage of it. Brands use scents that can be specific or generic to influence customers’ emotions.

    This technique takes the benefit of scents and tries to attract more buyers. It aims to create a lasting impact of the brand on customers. It means strategically choosing scents and diffusing them at the touchpoints of customers.

    Benefits of Using Scent Marketing

    Scent or aroma marketing is the latest and phenomenal marketing technique. It has the following benefits:

    Sales Enhancement

    Quality scents help create an emotional connection with the customers. When buyers feel connected to a brand, it develops trust among them. Thus, the more they trust, the more the sales. In this way, scents enhance sales.

    Scent marketing enabled an 80% increase in the intent retail sale of Nike
    Scent marketing enabled an 80% increase in the intent retail sale of Nike

    Brand Recognition

    Scents create a direct impact on customers’ minds. Many brands like to use a specific scent. They use the same scent in all their outlets. For example- Starbucks Outlets uses the scent of coffee in their outlets. This helps them establish a strong identity all around the world. Thus, the technique helps to enhance a brand’s recognition.

    Humans have the tendency to recall smells with 65% accuracy after the span of 1 year
    Humans tend to recall smells with 65% accuracy after the span of 1 year

    Increased Browsing Time

    Pleasant scents attract the customers and make them browse for a longer time. More time in a store allows a deeper interaction between the customers and products.

    Enhances Mood and Aesthetics

    The sense of smell has a direct link to the brain. So, a fresh and pleasant fragrance is sure to lift the customers’ mood. It makes the customers feel light, fresh, and relaxed.

    A pleasant smell can improve the mood by 40%.
    A pleasant smell can improve the mood by 40%.

    Apart from this, quality aroma enhances the overall aesthetic of a place. It gives the ambiance a modern and updated feel.

    Increased Return Visits

    Refreshing scents give a good experience to the customers. When customers receive a nice experience from a place, they wish to visit again. Also, they tend to share their experience with friends and thus, increased visits.

    Elevated Value Perception

    Studies have shown that scented spaces radiate a sense of better quality. When customers walk into the stores and sense pleasant smells, they are more likely to perceive the brand as of high value.

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    Research has shown that good scents tend to create a strong emotional impact. When it comes to retail shops, a good smell has the power to influence one’s buying nature. It has been proven that pleasant fragrances make the buyers browse a store for a longer time. Hence, comes the important role of scent marketing in the picture.

    Scents help a brand to establish a special experience. It creates an idea of quality in the minds of the customers. Smell is an important sense that influences emotions. So, using a good scent is sure to create a strong impression on the buyers.

    Looking at the importance of this sense, brands are now keener to invest in scent marketing. It helps the brand to attract more potential buyers and create an impact.

    Conclusion

    There is enough proof that quality scents have a positive impact on people. In the retail space, they tend to create a lasting and strong impression on the consumers. Many brands indulge in this type of marketing. Some of the popular names are Starbucks, Burger King, Rolls Royce, Hyatt, Bloomingdale’s, and more.

    Scent marketing makes a place appear more updated and modern. It develops a sense of better quality among the consumers. So, opting for this marketing technique is a lucrative strategy for every brand.

    FAQs

    What is scent marketing?

    The use of a strategically chosen fragrance to attract customers is known as Scent Marketing.

    Is Scent marketing effective?

    Yes, Scent marketing is as effective as other practical strategies applied to improve sales and customer satisfaction. Scent marketing effectively leaves a good impression on the clients and processes them to think positively about the given business.

    What is Scent branding?

    Scent brandings stand for the meaning of linking a brand with scent. This linking provides a better recall of a brand in its client’s mind just with the memory of smell. It can create a good connection between the clients and the brand if done successfully.

    Is sensory marketing always effective?

    The strategies applied in business can never be given 100% working results. It all differs from person to person. However, with the application of sensory marketing, there is a negligible amount of adverse results. Sensory marketing directly works on improving customer satisfaction and has the highest number of effectiveness attached to it.