StartupTalky

Tag: 📖 Learning

  • Meesho’s Workplace Environment – What Makes It Special?

    Sanjeev Barnwal and Vidit Aatrey founded the reselling e-commerce marketplace, Meesho, in 2015 which is headquartered in Bengaluru. The marketplace gained popularity due to its ease of use and affordability. It is a marketplace that connects manufacturers to resellers. Over the years, Meesho boasts of more than 100k registered suppliers, has delivered orders to over 26,000 pin codes across 4,800 cities, and has over 15 million resellers conducting business on its platform.

    As an online e-commerce market, Meesho’s environment allows an individual to establish a business without any investment. It allows such individuals to choose various commodities listed by the manufacturers and resell them to their customers through social media networks like Facebook, Instagram, and WhatsApp. Their product portfolio includes clothing, accessories, furniture, utensils, and cosmetics.

    Meesho has raised capital through 11 funding rounds and by April 2021 joined the unicorn club. As of March 2022, Meesho was valued at USD 5 billion. Meesho is planning to raise more capital through an IPO offering in early 2023.

    Meesho’s Workplace Environment
    How Did It Begin?
    Meesho’s Boundaryless Workplace Model
    Advantages of the Boundaryless Workplace Model for Meesho
    Meesho’s Other Employee Policies
    What Makes Meesho Special?

    How Meesho Makes Money?

    Meesho’s Workplace Environment

    Meesho Financials for FY20 and FY21
    Meesho Financials for FY20 and FY21

    Recently, Meesho has been in the news for announcing a boundaryless workplace model allowing their employees to work from anywhere around the globe. The Chief Human Resources Officer of Meesho, Ashish Kumar Singh said –  “Driven by our mantra to build a people-centric workplace, Meesho has always ensured employees are at the core of everything we do. We have been championing many industry-first initiatives that have redefined conventional workplace norms and this new policy is a step in that direction. We have studied multiple future-of-work models to arrive at this novel boundaryless approach. In the future, this will also give talent across the globe an opportunity to build for Bharat with Meesho.”

    Singh also said that this new move has helped the company win new talent, cut attrition, and score higher on employee welfare metrics. “Cultural or employee initiatives attract the best talents from the industry,” he said.

    Meesho – The Startup Story of India’s Largest Reselling App
    The startup story of India’s top reseller platform Meesho. How two IIT Grads stumbled upon the Meesho idea and went to build a unicorn startup.
    StartupTalkySarika Anand

    How Did It Begin?

    As companies began recalling their workforce to the office after the completion of vaccinations, Meesho wanted to understand their mindset and needs. They received mixed reactions from their employees. Some wanted to come back permanently, others wanted to work from home while the rest preferred a hybrid model of working. Since the company was already working remotely due to the pandemic lockdowns, they had an inkling of the resultant arising issues.

    Onboarding of New Recruits

    Newer talents joining their ranks would find it difficult to navigate their way around new processes and people without being able to meet them personally.

    Collaborative Activities

    There was almost no time left for individual work or self-reflection due to long virtual meetings and discussions. The question to address was to find a way to communicate and collaborate efficiently and effectively without time-consuming meetings.

    Feeling of Belonging

    The physical distance caused by remote working was affecting the softer aspects of togetherness and human contact. It also affected the office culture that builds when everyone is working together.

    The solution to all these issues was – A Boundaryless Workplace Model!

    Meesho’s Boundaryless Workplace Model

    This working model was designed to resolve the abovementioned issues. Steps were taken that addressed each issue individually and resolved it to everyone’s satisfaction.

    Where Are Meesho Employees Working From?
    Where Are Meesho Employees Working From?

    Quarterly Summits

    These summits effectively resolved the onboarding issue. It allowed the teams to come together for a week every quarter at Meesho’s headquarters in Bengaluru through company-sponsored travel and stay. The week would be eventful and packed with work, team-building activities, off-sites, parties, and get-togethers. This encouraged formal and informal bonds between colleagues, enhanced collaborations and allowed the new joinees to meet, greet and understand their colleagues.

    Collaborative Activities

    Technology played a larger part in addressing and resolving the issues creeping in due to long virtual meetings and discussions. Coda was adopted for async interaction and feedback and Asana for team and project management async. These tech tools reduced the many overheads that usually accompany remote working style.

    Increasing Productivity

    The concept of “Silent Meetings” was introduced. A pre-read document was circulated before scheduled meetings for participants to be fully familiarized with the topic of discussion. It allowed the actual meeting to be focused on solutions and points of alignment. This working style keeps evolving with the introduction of new ways of working to boost productivity.

    Child Daycare Facilities

    Meesho management tied up with a creche aggregator platform giving their employees access to more than 1000 verified and vetted daycare facilities across the country. Also, the company provides reimbursement for child daycare facilities.

    Satellite Offices

    This option resolved the issue for employees who wished to work from offices. Meesho tied up with coworking space aggregating platforms to have office spaces in cities with the highest concentration of Meesho employees. This led to Meesho having satellite offices in Delhi, Noida, Gurgaon, Hyderabad, Pune, and Mumbai.

    Advantages of the Boundaryless Workplace Model for Meesho

    In Which Cities Do Meesho Employees (Meeshoites) Live?
    In Which Cities Do Meesho Employees (Meeshoites) Live?

    It has been over 6 months since Meesho implemented this new workplace model. Ashish Kumar Singh said – “Our policy addresses each of these problems by way of quarterly summits, annual “workation”, virtual real-time collaboration tools and virtual boot camps for new joiner assimilations.” Meesho’s management has observed definite advantages to their new work model.

    • A diverse geographical distribution with employees working from more than 200 tier 2/3/4 towns and cities forming 43% of their entire workforce.
    • Employees have a higher saving.
    • Many employees have used their time and money to further their passions.
    • Employees enjoy having more time to spend with their families.

    Meesho’s Other Employee Policies

    There are a few other policies that Meesho has introduced in a bid to make their organisation employee-centric.

    Inclusion

    This is a core value to ensure that talent stays within the organisation. This policy of inclusion has given rise to initiatives like:

    • Gender Neutral Parental Leaves.
    • The family definition in the liberal Insurance includes LGBTQ + Live-in Partner insurance coverage under GMC.
    • Infertility Coverage of INR 1.5 lakh on IPD.
    • A gender reassignment leave for 30 days.
    • Optional leaves of 64 days that cover festivals and other special days.

    Capability Enhancement Program

    Employees are encouraged to pursue any interest, skill, or hobby outside of work which is fully reimbursed by the company. This is done through IDP (Individual Development Plans) where assistance is offered for full-time or part-time education, online and offline certification and personal development in terms of hobbies, language skills, and sports.

    MeeSOPs Program

    The MeeSOP Program allows every employee of the company, irrespective of seniority, a chance to own a part of the organisation. The MeeSOPs vest by the end of year 1, giving opting employees the opportunity and the control to cash in on Meesho’s frequent ESOP liquidation programs.

    Wellness Leaves

    The Infinite Wellness Leaves program offers employees the chance to take a leave for 365 days in a year in the event of a critical illness of self or a loved one or even if the employee wants that time to pursue a personal goal which is outside the scope of work. This is a step towards supporting employee health physically, emotionally, and mentally as well as positively impacting the employee’s productivity.

    In the year 2021, Meesho was the first company to introduce the annual ‘Reset-and-Recharge’ 10-day post-Diwali break that allowed employees to completely unplug from work. This year saw a repeat of the same Reset-and-Recharge break for Meesho employees.

    How to Sell your Products Online on Meesho? – A Guide
    Meesho is an eCommerce platform where many small business can sell their products. If you want to be a seller on Meesho here’s a complete guide.
    StartupTalkyAbinaya Arangarajan

    What Makes Meesho Special?

    Meesho’s people-first policies are centred around its employees. Their operating model allows them to deep dive into problems, understand them, and then focus on finding the best solution that serves all. The company’s goal is to attract the best talent in the industry and, to that end, offer an environment that is conducive to growth and productivity. Meesho’s industry-leading retention is its own testimonial to the environment that it creates for its employees.

    Conclusion

    As a workplace model, Meesho’s Boundaryless model is an industry first. At first, it met with some scepticism among its peers. However, as a company, it recognised the changes that were brought on by the pandemic and sought to re-invent its policies to adjust to the newer ways of working. Meesho has proven its point with aplomb.

    FAQs

    What is Meesho workplace model?

    Meesho has a boundaryless workplace model that allows its employees to work from anywhere around the globe.

    What are the key characteristics of Meesho’s boundaryless workplace model?

    The key characteristics of Messho’s boundaryless workplace model are:

    • Quarterly Summits
    • Collaborative Activities
    • Satellite Offices
    • Child Daycare Facilities

    What problems did Meesho face with remote working?

    The problems faced by Meesho with having a work-from-anywhere model were:

    • Onboarding of new recruits
    • Collaboration Activities
    • Feeling of Belonging

  • 10 Things to Consider Before Buying Your First Expired Domain

    Are you planning to buy an expired domain? Did someone tell you about the golden opportunity of buying a soon-to-be expired domain? Or perhaps, you wish to buy an expired domain to work around its technicalities.

    An expired domain name is a domain name that wasn’t renewed within the 30-day extension period. Often the buyers get a domain name for 10-15 years on lease. Often third-party sites renew the domain name automatically on their behalf of them. Yet, sometimes after the expiration period, the buyer forgets to renew or chooses voluntarily in case s/he doesn’t want to pursue further.

    Now, many people wish to monetize the efforts that the previous buyer might have put into the website. For instance, a person might run a tech blog for 2 years and then shut it down. Another tech blogger could pick this up and use it to strengthen its backlink and build authority.

    Well, people buy domains majorly for two reasons: self-use or resell. Let us first understand why people invest in expired domains and then look at things to consider before purchasing an expired domain.

    Why Should You Buy an Expired Domain?
    What to Look for When Buying an Expired Domain?

    How to Buy and Sell Expired Domain Names?

    Why Should You Buy an Expired Domain?

    An expired domain can offer two major benefits: authority and backlinks. A website with relevance (related to your niche) can either act as a great source to pass on link authority or can be used again with refurnishing.

    1. Authority– A website backlink needs to be assessed on the quantity and quality of backlinks. Are the backlinks coming from relevant sites? You don’t want Harvard to point at your eCommerce store site. Relevancy is the key when it comes to authority passing. One could simply use redirect 301 to pass this authority from the old to the new site.
    2. Resale– Another way to leverage an expired domain is to purchase and flip it at a higher rate. However, you need to analyze the sites with the value worth flipping for big bucks. Often, dedicated bookies are looking for such sites.
    3. Rebuilding– One could rebuild the same site from where its previous owner left it. However, this again requires checking the relevancy to the niche and category of content you are catering to. Often, people look for the expired domain in the desired niche to get a better start on their website.

    Even though an expired domain can be useful in multiple ways, not all of them are equally beneficial. You need to closely examine these domains for any penalty and other technical aspects. Let us look at a small checklist for buying an expired domain.

    What to Look for When Buying an Expired Domain?

    Leading New Generic Top Level Domains (gTLD) By Market Share as of June 2022
    Leading New Generic Top Level Domains (gTLD) By Market Share as of June 2022

    Buying an expired domain needs a proper background check. You don’t want to spend any money on a domain that has penalties, is irrelevant, or has any other unfavourable scenario. Here are 10 things to consider before buying your first expired domain:

    Website Quality

    The core of website analysis is checking it for any possible spam. You could use Wayback Machine and Majestic SEO for website quality checks.

    WayBack Machine helps you look for non-English, plagiarised, and unsafe content. It also highlights the website for any keyword stuffing.

    Majestic SEO analyzes the website with an SEO background. It examines the backlinks to give insights into spam anchors and irrelevant backlinks. It highlights the site DA (domain authority), which is crucial if you plan to rebuild the same site.

    Backlink analysis of a website is crucial to understand the expired domain’s health. You don’t want irrelevant and spammy backlinks pointing at your site.

    For instance, if you are running a site related to marketing tools, you would want authority passed from other related niche websites, not some tech blog.

    Brandability

    Check the expired domain name for the brand’s ability. You don’t want a name with a negative image or something already known for another business. For instance, you wouldn’t buy the domain name Shoppifi because of the similarity to the eCommerce store Shopify. Brandability can be subjective and you need to look for it depending on your requirements.

    Google Adsense Ban

    Google Adsense Program Policies
    Google Adsense Program Policies

    The main aim of running a blog or a website for many people is to earn through Google Adsense. What if the domain that you purchased is banned? Some domain names are often banned by Google Adsense due to penalties or other mishappenings.

    You could use Adsense SandBox to check if your desired domain is banned by any chance. You wouldn’t buy such a domain name cause getting the ban removed is a lot of hassle and might take a considerable amount of time.

    Facebook Ban

    Ads aren’t restricted to Google Adsense. A website can run ads on Facebook to get traffic and grow. But often some sites are restricted or banned on Facebook as well. Check the ban of similar kinds on other social media platforms if you wish to work cross-platform.

    Manual Penalties

    Apart from the Google Adsense ban, an expired domain could also have manual penalties. You could simply use Google Search Console to check for manual penalties on your domain name. It would take a few minutes only to identify if any.

    After this, you could put a request for reconsideration of these penalties under the heading “newly acquired domain”. It allows you to get the domain name reconsidered and get any penalties removed.

    Top 5 Websites for Buying And Selling Domain Names in 2022
    Here we have discussed how you can buy and sell domain names, top domain buying and selling websites and pricing consideration while selling domains.
    StartupTalkyRishabh Rathi

    Google Indexing

    Google indexing is the mechanism where Google reads and analyzes your data to show on the search engine. It is only when your content is indexed that it ranks.

    Oftentimes, Google doesn’t index certain websites due to certain penalties. You could easily identify these penalties by running a test to see if Google indexed your site.

    Just type in the name of your domain name with the prefix “site:”. If some pages appear, it means Google is indexing the site and if not, then there are penalties and your domain name might never rank.

    Trademarks

    Often the old owner drops the site due to trademark infringement. A simple search on the US trademark search engine will let you know if the domain has any trademark infringements. These can negatively impact your site by leading to multiple penalties.

    Number Of Drops

    Drops refer to the number the times the site has not been renewed by the owner. It is advisable to not buy domains that have been dropped more than 5 times. This means that the site has some internal penalties or infringement issues. Use domain tools to check how many times a domain has expired or been repurchased.

    Identical IP Address

    The IP address of a domain is like the address of the website on the internet. Every website has to have a unique IP address. Check the expired domain name for an identical IP address. You might need to redirect the site to a new IP address altogether to ensure smooth functioning.

    Once you get a green signal after all these tests and checking these elements, you can be reassured to buy a worthy expired domain. They ensure that the site actually serves value and doesn’t have technical drawbacks.

    Conclusion

    Buying expired domains is more like an art and a work in itself. But it comes with SEO benefits worth the effort. Spending 3-4 hours checking a website’s credibility can serve to be fruitful.

    You can easily buy expired domains on Freshdrop, DomCop, Expired Domains, Moonsy, NameJet, and many other sites. Some of them are free while some are paid. You can choose the desired tool, that caters to your needs.

    FAQs

    What should I consider before buying an expired domain?

    Things to consider before buying an expired domain include:

    • Website Quality
    • Backlink Analysis
    • Brandability
    • Google Adsense Ban
    • Manual Penalties
    • Google Indexing

    How can I check if a website is banned?

    You can use Adsense SandBox to check if your desired domain is banned by any chance.

    Can I check if a domain name has a manual penalty?

    Yes, you could simply use Google Search Console to check for manual penalties on your domain name. It would take a few minutes to identify if any.

    Why should I buy an expired domain?

    An expired domain can offer two major benefits: authority and backlinks. A website with relevance can either act as a great source to pass on link authority or can be used again with refurnishing.

  • Can cryptocurrency change your financial life?

    The article has been published in collaboration with the Binance Team

    Crypto is a hot topic nowadays, so wanting to know more about it is only natural. Why do so many people invest in these digital assets? Are they reliable? Can you really become rich by investing in them? When learning about the crypto craze, these questions have probably come to your mind. As you’ve probably figured out until now, crypto is more than a fad and isn’t going anywhere. Some even say digital currencies will be the future of your money, so it only makes sense to learn how they can impact your financial life.

    Crypto’s advantages are appealing to many people

    Cryptocurrencies are available only in a digital form. They are decentralized, meaning that no financial institutions control them. Bitcoin is the 1st cryptocurrency ever created, which has managed to keep its position as one of the most reliable digital assets. Investors trade cryptocurrencies on exchanges, such as Binance, and they can experience fluctuations in value. For some, they can be a risky investment due to their high volatility. But that doesn’t make cryptocurrencies less valuable. In fact, if you research thoroughly and understand the crypto space, these assets can even give you a passive income. Crypto isn’t tied to the government or financial institutions, which is one of its main advantages, as it gives people control over their money. They don’t have to rely on third parties to store and transfer funds.

    Moreover, cryptocurrencies are convenient and provide flexibility. You can use them to purchase services or goods without an intermediary. This makes them a viable option for fiat currencies and traditional banking. They are also more stable since inflation can’t affect them. However, despite these advantages, it’s essential to understand the risks before entering the market because that’s how you’ll increase your profits and avoid unpleasant consequences.

    Can you really make money by investing in cryptocurrencies?

    Even if cryptocurrencies are risky, they still bring an opportunity to make money. But you must understand how the market works and learn the best strategies to make a profit. For instance, one essential rule is to buy low and sell high, which means taking advantage of the fluctuations in price. Another common strategy investors use is holding crypto until they see an increase in the price. Technical analysis can also be effective, although it can be a bit more complicated.

    Whether you can make money with crypto can’t be answered with a yes or no, because your understanding of the market plays a huge role in the final result. And it also depends on your willingness to tolerate risks and accept that there will inevitably be losses. If you can overcome these challenges, cryptocurrency can be a lucrative investment opportunity that can help you grow your wealth. If you study the market carefully, you can make informed investment decisions and earn considerable returns. Plus, crypto can be an efficient way to handle your finances and build another revenue stream.

    There are multiple ways to earn with crypto besides buying and selling. For instance, you can mine it, which means verifying transactions and adding them to the immutable ledger, namely, the blockchain. But if this seems too complicated, you can consider staking instead. This is the process of holding coins until they stake and earning rewards for contributing to the network’s security. Lastly, you can also earn crypto through games, which can be fun. These are all efficient ways to enhance your financial life using digital assets. Cryptocurrency provides a unique opportunity, whether you want to save, invest, or earn. Ultimately, you can build up a considerable amount of crypto and increase your earnings along with the rise in the coins’ value.

    To build wealth long-term, you need to learn how to take advantage of Crypto

    No one would ever say no to wealth. However, you can only become financially comfortable if you put in the effort and take some risks. That also applies to the crypto space. Here’s how you can reap the benefits of investing in cryptocurrency.

    • Familiarize yourself with the market’s ins and outs. Instead of jumping into crypto investing right away, you should first learn the ins and outs of the market and how it has evolved throughout time. Thus, make sure to educate yourself on aspects such as crypto vocabulary, the different kinds of cryptocurrencies, regulations, market volatility, exchange rates, crypto trends, etc.
    • Ask for professional support. Don’t hesitate to seek professional support if you feel you can’t navigate the crypto space alone. A financial planner can help you make better investment decisions and develop an efficient plan. Look for financial experts in your area and make sure they specialize in crypto. Then meet up with a few of them and see which one you find most reliable.
    • Evaluate your financial situation regularly. Your financial outlook won’t always stay the same. Even if you start with a substantial investment, that can change in time due to unforeseen events like a job loss. In that case, your investment commitments will inevitably be altered. This is why it’s essential to evaluate your financial situation constantly and adjust your investments according to your budget. Instead of stopping the investments completely, it’s best to lower them.
    • Set financial goals. Establishing financial goals is also crucial. While your budget can change, goals can help you stay invested in crypto. Diversifying your portfolio should be among your top goals, as this is key to growing your wealth. Thus, add other investments to your portfolio, such as stocks and mutual funds.
    • Use crypto where accepted. Some companies accept payment in the form of crypto, so you should use it for purchases whenever possible. Reading about crypto evolution in the business world is different from experiencing it. Paying with crypto can offer a new perspective on digital currencies’ future, which can impact your investment decisions positively.

    Conclusion

    Your finances matter, so it’s vital to learn how to handle them efficiently and look for opportunities to make a profit. Cryptocurrencies can help with that, but you must understand the rules of investing first; otherwise, you could even end up losing your money. Opportunities are just around the corner in the crypto space, but you must commit to your investments and act strategically.

  • How to find a Trustworthy Web Hosting for your First Website?

    The article has been published in collaboration with the Bluehost’s Team

    As an owner of a new company or a startup, one of the bottlenecks that you face in your quest for creating and having your very own website is budget. We all know that there is always a budget we need to stick to while doing business. And with such limitations, business owners usually have a tendency to make do with sub-standard options right from choosing a hosting provider to web designers who do a scrappy job of building a website. Understand this is a website that we are talking about. One of the most important channels for any business that will acquire new customers based on the look, feel, and performance of the website, which is dependent on the hosting provider, design, and much more. In such situations, any business owner needs to put into perspective their goals with respect to their website and have a budget in place for a good hosting provider who can understand their requirements.

    Keeping this context in mind, as a business or a startup owner, you can leverage the Black Friday Web Hosting Sale season and get a sweet deal for your website. Since you will need a good hosting provider to manage your website’s hosting, why not make the most of this sales period and get a huge discount on web hosting and save on your costs?

    This is why, in this article, we will talk about how you as a startup should choose the right web hosting, and how you can leverage the Bluehost Black Friday Sale. With up to 70% OFF on its Web Hosting suite Bluehost offers a wide range of Web Hosting & Web Design services that helps you build an effective website & start running your business. So, if you are ready to further save on your budget by getting a fantastic web hosting offer from a reliable brand like Bluehost India, please read further.

    But first, here are important pointers as to how a startup should choose the right web hosting for them.

    1. Uptime and availability

    Server uptime is the amount of time your site will be available on the internet. It is necessary that if you want to do business with your customers, your website must be up and ready at all hours. Hence a standard uptime of 99.9% is necessary. So, while choosing a web hosting provider, do check if they provide uptime and availability of 99.9%. Some providers only guarantee 98% or 99%. But if you want consistency and a good amount of traffic on your website, you ought to have a provider that gives an uptime of 99.9% at ease.

    2. High bandwidth to accommodate consistent traffic

    Bandwidth is the amount of traffic your website can receive over a period of time which is usually a month. When choosing web hosting, you should definitely consider the amount of traffic that you need and then select a hosting provider and their plans basis their bandwidth provision. Take an account of the number of pages you require for the website and get an estimate of the visitors that you expect. This shall pave the way for the bandwidth you need and the plan as well. Many providers claim that they give unlimited bandwidth but ideally you must choose one that suits your needs.

    3. 24/7 Technical Support

    You may want to access your hosting or make changes to the same at crucial times. Or even you might find some obstacles with respect to unavailability or even downtime in a worst-case scenario. In such situations, you can’t afford to be helpless. This is why having a 24/7 tech support team is essential.

    With a good tech support team, you get the assurance that your problems will be sorted and resolved quickly no matter how important your issue is. So, while choosing a web hosting provider as a startup, you must ask your provider if they have a support team that can answer your queries at any time of the day.

    4. Domain and hosting management tools

    Every business that has a website, and this includes startups as well, needs to have tools to manage their domains and hosting. They need to be provided by their hosting facilitator in a bid to ensure that the owners of the website can make amends whenever they feel are necessary. Having multiple domains is not a strange thing these days. As a result, you may want to host additional domains from your existing account. Most web hosts that offer shared hosting plans allow you to host unlimited or multiple domains.

    However, you need to make sure that the host has a control panel. With cPanel you can easily manage your domain, basic server configuration, account passwords, and email addresses.

    5. Pricing and discounts

    This is extremely critical for startups because, in order to get a website, you need a plan that suits your budget. Hence, pricing and discounts are very important. Some hosting providers lack clear pricing plans and hide their actual fees. Please be wary of such players and before buying a plan, ask the provider to be transparent about their fees. Also, check for discounts on their pricing plans.

    For instance, right now, you can avail of Bluehost India’s Black Friday Sale that starts from Monday, 22nd November 2021 and goes on till Tuesday 30th November 2021.

    Here are the details of their Black Friday Sale where Bluehost India is giving up to a 70 % Discount!

    Since optimizing spending and cutting costs will be one of our primary objectives, let us take a look at all the discounts that Bluehost India is offering on its web hosting products.

    Bluehost Homepage
    Bluehost Homepage

    1. Discounts on Shared and WordPress hosting

    Bluehost India offers fantastic discounts, and now with discounted prices, both promotions for Shared and WordPress hosting. Shared and WordPress hosting will start at Rs.149/month for 36 months (3 years).

    This includes everything that they have in their plans such as;

    • 100+ WordPress themes
    • Free domain name
    • 50 GB SSD storage
    • SSL protection
    • 100+ free stock image library, and others

    The good bit is that you will be saving a lot and getting so many resources at your disposal in case you decide to purchase either shared or WordPress. That is the best thing about Bluehost India. They provide you with a lot on an economical budget.

    2. Save on the best of VPS hosting plans

    If you want to have more than just a small website and are thinking of a VPS hosting plan, nothing like it. Bluehost India has got something astounding for you guys as well. The discounted VPS plans will be starting at Rs. 1159/month for 36 months (3 years) and you will be availing of everything that their ultimate plans give you, such as;

    • 2 cores, 1TB bandwidth
    • 30GB SSD storage
    • Access control for the servers
    • FTP file management
    • Multi-server management
    • SSH, and the ability to customize your .htacess, cron jobs, etc.

    Now, isn’t that a deal that is worth a steal?

    3. Make the most out of dedicated servers

    There are some really fantastic deals for startups who have the spend to go with dedicated servers as well. The best part is that Bluehost’s ultimate plans are now much cheaper with this discount. So, this Black Friday, Bluehost India’s dedicated server plans will be starting at Rs. 6499/month for 36 months (3 years). The best part about this plan is that Bluehost India will be giving;

    • 8 cores at 2.2GHz
    • Starting with 8 GB RAM and 500GB mirrored SSD storage

    In addition to this, you will also get a free domain for the first year, with SSL, root access and RAID storage only to make things better.

    4. Great discount on WooCommerce, website builder, and web designing

    There are huge discounts for eCommerce lovers too. Or anyone who wants to build their website or seek advice on web design from Bluehost India.

    a) The Woocommerce plans start at Rs. 799/ month for 36 months (3 years) with;

    • Unmetered SSD storage
    • Free SSL
    • Downtime monitoring
    • Website traffic analysis
    • Email marketing tools, and shipping integrations including RazorPay payment gateway

    b) Bluehost India’s deals for the website builder are starting as low as Rs.99/month for 60 months (5 years) and Rs. 159/month for one year term. With these plans, you can build an unlimited number of websites including;

    • Hosting
    • Unlimited SSD
    • Free SSL certificate
    • Free domain for one year

    Not to mention the quick-start smart AI themes, 100+ free stock image libraries to choose great images from, drag and drop builder, and mobile responsive themes. With this, you can rest assured that you are starting off your website-building journey in a very frugal and effective manner.

    c) You can design a website of your choice with our Website design and SEO guidance service at just Rs 1999. You can also rely on Bluehost for your web design needs where we will Design and Develop your website for just Rs. 8000. This offer is special for the Black Friday promo sale.

    Conclusion

    As a startup, we believe that you should take a call based not just on your budget but also on the reputation of the brand and its ability to have a good relationship with customers. We suggest you go through Bluehost India’s website once and check out their Black Friday web hosting sale before making a purchase decision. Here is hoping that you enjoyed the article. Till then, take care and have a great Black Friday web hosting sale!

  • Best Ways to Attract Visitors to Your New Website

    Traffic is vital in whatever online venture out there. With the ever-accessible help of the internet, driving traffic to new and existing sites has become much more convenient. The internet has successfully created a medium for business-to-business and customer-to-business interactions resulting in mutually beneficial transactions.

    Several website owners and online business owners fervently seek a veritable way of attracting leads to their websites. In addition, they also seek to turn those leads into frequent visitors, and ultimately, customers who pay money for services. This paramount search for leads has been a question of strategy and organization, focusing on proven valuable methods. For instance, a long-existing approach to attracting the right customers to your business is understanding who your target audience is.

    Businesses that understand their target audience first strive to provide much-needed value to their audience, thereby making profits. Several ways of attracting visitors to a new website abound, but in this article, we bring you the best-established methods.

    Give Out Bonuses
    Blogging
    Video Marketing
    Try Pay Per Click
    Master SEO

    Distribution of Website Traffic by Source
    Distribution of Website Traffic by Source

    Give Out Bonuses

    There’s a propelling force in consumer behaviour that makes consumers want to patronize companies that have offered them free products and services. This has entirely brought out the highest purchasing will in customers over the years. A classic instance of the wonders underlying bonuses is in the online casino industry. In the casino sphere, a bonus is a great way to attract new visitors to a casino, with improved patronage.

    Online casinos strategically and successfully give out casino bonuses in cash to attract new players. A fascinating majority of such new players end up becoming regular customers on these online casinos, with tendencies of referring friends. These bonuses contribute in no small measure to retaining existing players on a site, considering the winning chances they provide.

    Blogging

    From the beginning of time, providing value has championed broad customer reach and sales generation. To drive new visitors to your website and retain them as regular visitors, you have to create a blog. An essential part of creating and running a blog is finding what really interests you and blogging about it. When you post articles that flow from your innermost interests, your visitors flow and connect with you more.

    Some website owners have simply failed to understand the impact of blogging on readers’ subconsciousness. As expected, poor site navigation and incoherent blog posts have resulted in less-than-expected visits to their site. Thus, providing blog posts that add meaning and value to your visitors will lead to heightened visits to your blog. Consequent upon reading valuable posts on your blog, your visitors will likely share your posts and refer others as well.

    Video Marketing

    It is often said that the human brain processes visuals faster than any other medium of knowledge acquisition. Well, this is true in driving visitors to your website. You can convert to a video all the important points in your blog posts and attach it to your blog.

    When you have attached to your blog, you should create accounts on video-centric platforms such as YouTube, Metacafe, Vimeo, etc. After creating an account or channel, begin to post your educational and instructive videos on such platforms. In addition, try to post some interaction-evoking content on your channels so that viewers can interact with you. Also, embed a link in each video that leads viewers to your website when they click on it.

    Try Pay Per Click

    Pay Per Click (PPC) is an advertising module that leads website users to your site when they click on your digital adverts. It is called Pay Per Click because you are charged for every click that directs a user to your site. You set a daily maximum budget for your spending on the PPC advert, which could be as low as $1. So, when any user clicks on your PPC advert, it leads them to your site, increasing visitors thereon.

    PPC works with search engines that provide PPC adverts once website users search for words related to your content. Leading PPC companies include Google Adwords, Microsoft Ad Center, and Yahoo Search Marketing. In recent times, PPC has been a leading source of site visits from website users.

    PPC is especially useful for E-commerce businesses that sell hard-to-find products. Imagine you sell products that you can’t easily find on Amazon. Then your PPC is your best friend.

    Master SEO

    Search engine optimization (SEO) is an impactful system that drives significant traffic to websites using different mechanics. SEO entails such mechanics as keywords, site navigation, content readability, social media presence, content shares, and guest posting, among others. SEO is quite broad and has since led to the top ranking of websites that can optimize it efficiently.

    Mastering the usefulness of SEO and utilizing it will launch your website in a top-placed position in your chosen industry. For instance, having a considerable social media presence has been an efficient SEO tool in the hands of many websites. You should learn the ropes of SEO and utilize it.

    Conclusion

    Driving new visitors to your website and retaining them as regular visitors is a continuous task that requires a lot of effort. But it is also a task that is sure to yield amazing results for your website in the future. So, to help you with this, we provided you with some of the leading ways to attract visitors to your new website. All you have to do to succeed is find the best way that suits your needs and target audience.

    FAQs

    What are the best ways to attract visitors to a new website?

    The best ways to attract visitors to a new website are:

    • Blogging
    • Give out Bonuses
    • Video Marketing
    • Pay Per Click
    • Master SEO

    What is Pay Per Click?

    Pay Per Click (PPC) is an advertising module that leads website users to your site when they click on your digital adverts. It is called Pay Per Click because you are charged for every click that directs a user to your site.

    What are the important mechanics of SEO?

    SEO is an impactful system that drives significant traffic to websites using different mechanics like keywords, site navigation, content readability, social media presence, content sharing, and guest posting, among others.

  • How to Increase Your Conversion Rates at WooCommerce Checkout?

    How many times have you entered a store (online or offline) and got out without buying any products? How many times did you add the products to the cart and completely forgot about them? Have you ever left a website to check for some coupons and left the cart unattended thereafter? We have all done this. As an eCommerce store owner, this could be a real problem.

    As per BuiltWith reports, more than 6 million websites use WooCommerce to set up their eCommerce stores as of July 2022. However, how much do these sites convert? The average conversion rate for a WooCommerce site is 0.3%, as compared to the approximately 2% industry standard in eCommerce. There are many loopholes in WooCommerce checkout itself leading to poor conversion rates, such as a lack of field customization.

    Today, instead of focusing on generic conversion tips, we will aim at optimizing the checkout page to reduce cart abandonment.

    Issues With WooCommerce Checkout
    Ways to Conversion Optimize WooCommerce Checkout

    How to Set up an Ecommerce Store Using WooCommerce? | a Tutorial for Beginners

    Issues With WooCommerce Checkout

    WooCommerce is a secure eCommerce platform. It is customizable and accommodates a lot of flexible layouts. However, WooCommerce checkout has many gaps, which lead to poor customer experience. These are:

    • Can not Track Progress: WooCommerce allows owners to make multiple-page checkouts. However, the buyer can not see how many pages are left to complete checkout. This could frustrate them and drive them away in between the process. A quick way to solve this is to opt for single-page checkout. However, that is not viable every time.
    • Lack of Field Customization Options: WooCommerce has a standard checkout page with limited customization options. You can not move the fields around or can not add a custom field. At max, you can hide a field or mark them optional. Another solution is to use dedicated plugins for designing WooCommerce checkouts. There are many plugins available. Also, since the website works on WordPress, plugins are easy to install and operate.
    • Inappropriate Field Placement: WooCommerce restricts moving the fields around. The two biggest cons are having the coupon section at the top and the email field at the bottom. Email is crucial customer information, and the coupon section on the top drives customers away. With these two major issues, WooCommerce checkout losses its charm and leads to lower conversion rates.

    Now, that we know the core problems with the WooCommerce checkout page, let us look at different ways to optimize the checkout for better conversion rates and enhanced user experience.

    Ways to Conversion Optimize WooCommerce Checkout

    Percentage of Online Stores Using WooCommerce in 2022
    Percentage of Online Stores Using WooCommerce in 2022

    The average WooCommerce conversion rate is 0.3%, while the top WooCommerce stores have a conversion rate of 3.4%. To reach the better end of the scale, you need to prioritize UI and UX. Here are important tips for checkout optimization:

    Skip Sign-Up

    Imagine you enter a store, and you can not proceed to check products until you give your email ID. Would you give me your email ID or go to another store?

    Sign-ups are not crucial for browsing the store. Allow users to check products and check out without signup. Give them the options like:

    • Guest check-out
    • Sign up through Facebook, Google, etc.
    • Sign-up post-Check-out

    These options give users more flexibility. You can get their details on the checkout (email, name, contact details), as they proceed. Do not compel them to make an account. It will not help if it drives away the users in the first place.

    Single-Page Checkout

    Single-Page Checkout - Ways to Conversion Optimize Your WooCommerce Checkout
    Single-Page Checkout – Ways to Conversion Optimize Your WooCommerce Checkout

    Do you have a 3-4 page checkout? If so, we would recommend you opt for a single-page check-out. WooCommerce doesn’t show checkout progress as the user proceeds. So, if there are many pages and fields, it can hamper the user experience.

    Use a clean and sleek design to create a single-page checkout with relevant fields and details: product names, quantity, prices, any additional charges, and discounts available. However, keep it minimal and avoid clustered checkouts.

    To make visually appealing checkouts, you could use plugins that help in enhancing the checkout layout. There are many WooCommerce plugins that you can use. They are customizable and improve the checkout page with clearly spaced-out information.

    Eliminate Unnecessary Fields

    WooCommerce doesn’t allow much customization in the checkout fields. You can not move them around, and its default settings aren’t optimized. So, how to fix it?

    Remove or hide the details you do not need. For instance, if you are a B2C store, you could get away with fields like ‘company name’. In case you offer products to both B2B and B2C, then consider marking relevant fields as optional.

    Also, instead of the default error message, use inline error validation. It uses a simpler design to highlight errors while filling out the checkout form. This makes the checkout pleasing to the eyes and boosts UX.

    Make Coupons Less Distracting

    Coupons are on the top of the WooCommerce page by default. This can distract the users, making them leave the site. So, there are several ways to tackle this, like:

    • Hide or delete that field from the checkout.
    • Rename the field with a better copy. Instead of writing ‘enter the code’, try ‘have any code?’. Opt for messages that make it less prominent.

    Coupons are vital for businesses. They are conversion-increasing tactics. But in general, they make the buyer wander away.

    Whenever we see that we can save money, we rush to Google to find relevant coupons or codes to save extra bucks. It’s standard practice for buyers. Just ensure that they keep users hooked and do not send them away.

    Restrict Distractions

    Checkout with many elements makes it difficult to proceed and negatively impacts UX. Focus on clean UI and remove any unwanted distractions. This could be an email/newsletter sign-up form or social media follow links. If it makes the page clustered, remove it. It won’t serve many purposes and increase the abandoned cart rate.

    Stick to essential elements such as bills, products, discounts, and product recommendations. You could get away with these if it feels too messy.

    Multiple Payment Gateways

    There are various payment gateways available today. If you stick to standard ones, it will make users leave the site. Imagine you are standing in a store line, and the cashier says they only accept cash. You would exit the store without purchasing.

    Similarly, you should give your buyers enough payment gateway options. Use icons to display these in the checkout section.

    In addition to this, it is beneficial to offer an express gateway to the buyers. In this case, the buyers can add contact and address details as they pay for the order instead of completing the entire checkout process. It saves them time and is convenient.

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    Exit-Intent Pop-Ups

    Exit-intent popups are pop-ups that appear when the user closes your website. Often businesses use them to direct users to other pages or collect their email IDs. How would exit-intent pop-ups help at an eCommerce store checkout?

    You could direct them to other high-value, high-converting pages. This can be personalized depending upon their journey to the store. Otherwise, you could direct them to the last product page they were checking and highlight reviews for better conversion. Also, you could collect their email IDs to nurture them later. You could send reminders about products in the cart or upcoming offers.

    Implement Order Bumps

    Order bumps are like products or additional service offerings at the checkout. These are like those products in the stores near checkout that aim at increasing average order value.

    You could do the same on your eCommerce website by adding complementary or add-on products. These could look like:

    • Accept tips
    • Free or paid gift-wrapping services
    • Offer insurance
    • Rush shipping upgrade.

    These help with the conversion rate. However, ensure that the price of these items should be less. The buyer shouldn’t have to reconsider the purchasing decisions. It could be an upsell or cross-sell as well, but it has to be a no-brainer.

    Use Rewards System

    Many businesses give reward points for every purchase. So let us say, if a buyer buys products worth $5,000, you give them 5000 reward points. These reward points could give them some freebies or discounts on their next order. So, maybe the buyer can redeem these 5000 points for $50 on their next purchase. Alternatively, you could give them freebies or tester-size products in their next purchase.

    This refrains the buyer from shifting to a competitor’s site since they want to collect more reward points to earn freebies. This incentivizes the user to purchase from your site and buy more products to earn more reward points. Also, with minimal discounts, you can increase customer retention massively.

    Design Tips

    The last tip is to enhance the visual appeal of the checkout. WooCommerce default checkout is basic, boring, cluttered, and not appealing. You could add layouts, themes, and plugins to beautify checkout pages.

    Opt for a clean and minimal layout. Avoid harsh and loud colours. Highlight your security badges and seals at the checkout to get buyers’ trust. This is essential if you have a new website/store. Building trust as a new website means honing security badges, reviews, and social proof.

    Implement these tips to see better conversion rates. Abandoned carts are a real problem, and these tips will help you overcome those by a margin. There are many other optimization options for landing pages and product pages. You could implement those to increase conversion rates significantly.

    Conclusion

    Look into the customer journey funnel and look for challenges that users might face when using your store. It could be a lagging site, non-inclusive product options, limited payment gateways, or a hard-to-navigate website. Understand the reason why customers are leaving the cart mid-way through.

    Does the competitor site have better offers? Do they provide a better return and delivery policy? Is your site content, graphics-heavy? Analyze the reasons for low conversion rates and optimize accordingly.

    FAQs

    What is the average conversion rate for WooCommerce?

    As per a survey by Littledata, the average WooCommerce conversion rate is 0.3%.

    How to increase conversion rates at WooCommerce checkout?

    You can conversion-optimize WooCommerce checkout in the following ways:

    • Skip sign-up
    • Single-Page Checkout
    • Eliminate Unnecessary fields
    • Exit-Intent Pop-Ups
    • Implement Order Bumps
    • Use Reward System

    What are the issues with WooCommerce checkout?

    Some of the most common issues with WooCommerce checkout are:

    • Can not Track Progress
    • Lack of Field Customization Options
    • Inappropriate Field Placement

  • What will the hiring of people look like in the future?

    Hiring twenty years ago was not the same as it is today. In fact, the way we used to hire five years ago is not the same as the way we think about it now. Times have changed, and many factors are involved in this conjunction. Even the emergence of a pandemic has turned almost everything upside down. One of the most relevant changes is undoubtedly technological.

    It is simply impossible to carry out a selection process without relying on new technologies. Recruiters have more and more tools at our disposal to do our job more effectively. But, as if this were not enough, the information we want to obtain from our candidates is also much greater.

    Recruitment has undergone major changes recently, so do you want to know what the main trends and keys will be in the coming years?

    1. Integrate the future employee into the company right from the selection process

    That’s getting off to a good start. To integrate the future employee into the company from minute zero, you have to start the selection process itself. From the moment they register for the offer, they should feel considered. You can do this through the text you compose and by using the various means at your disposal (videos, social networks…), conveying what the experience of working here is like and proposing a careful and respectful selection process. Feeling respected and taken into account is essential to start feeling part of a project.

    In addition, it is advisable that as the process progresses, you let the candidate know what the phases are and guide him/her through the process. The objective must be, at all times, that the candidate is captivated by our company and continues to have a good consideration of it even if they are not finally selected. There will be new opportunities, for sure, so if recruiters like the candidate, we will always have the opportunity to contact them again.

    2. Observe (and update) people’s skills and aptitudes with a magnifying glass

    Skills that were important five years ago are not so important now. The changes in our society and the script twists and turns (the pandemic is one of them, of course) mean that companies must also change. Thus, if the management of digital tools could have been placed some time ago in a fifth position, today, it is probably in a first or second position. Not surprisingly, most companies have already embarked on a good part of the road to digitization.

    These skills, along with empathy, the ability to work in a team, to be creative in problem-solving or results-orientation, will continue to be key in 2022. However, as we don’t know what the future holds, the need for people who excel in one skill or another will change over time. Our job as recruiters? To be aware of these trends and always keep in mind the priorities and gaps within the organization. This may require skills maps that are updated in real-time.

    3. Automate a large part of the tasks involved in this process

    It is true that by now, we have already updated a good number of tasks and procedures. It is part of this digitization process. However, both for the daily management of Human Resources and for the selection processes themselves, automation will be taken to another level.

    In this way, recruiters can dedicate much more time to the other phases that require a more personal analysis, such as interviews (face-to-face or remote) and the subsequent stages, which require us to think more carefully about the profiles selected.

    4. Attract candidates through interesting job offers

    We have already talked many times about the importance of creating good job offers. This is a task that we tend to do on the spur of the moment, which means that we don’t spend as much time and effort on it as we really should. The job offer is our first meeting with the candidate, and you know how important first impressions are. Our recommendation, in this sense, is that you prepare a complete and detailed offer in which the characteristics of the position are well specified, as well as the skills and knowledge required. It is also important to give a good description of what the company is like and to offer, if possible, the vision of the people who work with us. Who better than them to tell you what it is like to work in your house? If you are doing it right, their role will be fundamental in attracting the best talent.

    However, don’t forget to apply perfect copywriting. I’d like to say that you don’t need to be an ideal essay writer, but… well, it’s better to be one. Take care of the text in detail to make a good impression on the candidates. It will be one of the first signals you will give them about your interest in a job well done and your respect for the people who are part of the team.

    5. Turn employees into ambassadors of the company

    To achieve this, you need a good employer branding strategy, so this can be one of the New Year’s resolutions you make with your HR team. If the people who work with us are enjoying a good experience in their job, they will speak well of the company. They will surely be able to bring to our selection processes people they already know, who have similar criteria and value scales, and, of course, who have the training, experience, and skills necessary to fit our vacancies.

  • What Happened to FTX and How Does It Affect Other Crypto?

    FTX is a cryptocurrency exchange that was founded in May 2019 by Sam Bankman-Fried and Gary Wang. It was built by the traders and for the traders. While it has its official headquarters in the Bahamas, FTX is managed from the US. Its biggest offices are located in Chicago and Miami.

    FTX, along with its competitor, Binance, are international exchanges that process the majority of cryptocurrency trades around the world. Cryptocurrencies are, essentially, a publicly available blockchain that records ownership without the control of any central authority. Following this, FTX follows the bare minimum regulation that exists in the US. However, a bulk of its money flows through its books, unconstrained by regulatory requirements.

    What Happened to FTX?
    Future of FTX
    After Effects on the Rest of the Crypto
    The Aftermath of FTX Downfall

    Comparison of Global Total Cryptocurrency Gains (2020–2021)
    Comparison of Global Total Cryptocurrency Gains (2020–2021)

    What Happened to FTX?

    FTX’s own cryptocurrency is known as FTT. Sam Bankman-Fried, FTX’s co-founder, held billions of dollars’ worth of its own cryptocurrency, FTT, through his other crypto hedge fund, Alameda. This was a claim that appeared in CoinDesk, a crypto industry news service. It also stated that Alameda had been using it as collateral in other loans. This news triggered a crisis, furthering the thought at, if this being the case, a fall in FTT’s value would damage both businesses because of their shared ownership. Further, it prompted questions and fears about the validity of the whole institution, as FTT itself has no value beyond FTX’s longstanding promise to buy any tokens at USD 22.

    What added to the burgeoning fear was a tweet by Binance’s Chief Executive Changpeng Zhao which said that his company was selling its FTT holding worth approximately USD 500 million because of recent revelations about FTX. Following this announcement, the value of FTT collapsed and immediately the firm suffered a withdrawal surge as customers began withdrawing funds. Within a period of three days, users withdrew USD 6 billion in crypto tokens from FTX.

    Within a couple of days, Changpeng Zhao of Binance announced that his company had reached an agreement to bail out FTX by buying the company with the condition that Binance has the discretion to pull out of the deal at any time. The very next day, Zhao announced that his firm was backing out of the deal. He said – “The issues are beyond our control or ability to help.” Binance claimed that discovered discrepancies in the due diligence process, as well as the US, had launched regulatory investigations into FTX.

    Future of FTX

    According to Bloomberg, Bankman-Fried said his firm FTX, needed USD 4 billion to stay solvent with a funding gap of USD 8 billion. However, after Binance walked away from the potential distress deal, it is unlikely that FTX will find other backers.

    Co-founder and Chairman of Coin Metrics, Nic Carter, said, “Sam needs to abandon his delusions of cobbling together some deal. There’s no one on earth that’s going to bail FTX out, unless the Fed is inclined to do it. It’s just not going to happen.” If FTX folds, it could have a serious and long-lasting negative impact on individual investors, venture capitalists and even other crypto businesses.

    Carter continues, “There are going to be big victims here. There will be a lot of innocent victims, not just individuals but also other firms like fintech firms, crypto firms that were providing access to end users. There is going to be some extremely tough knock-on effects.”

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    After Effects on the Rest of the Crypto

    The immediate effect of the FTX crisis has caused bitcoin to plummet from USD 20k a coin to USD 16.5k a coin with the wider market falling 5% according to CoinMarketCap. Companies and protocols that have FTX exposure are proving their liquidity. If the FTX exchange fails and closes, there is no clarity on whether any of the bitcoin that function on that protocol would be retrievable. It could lead to a loss of millions of dollars, overnight.

    The value of the entire crypto market is currently at USD 800 billion from the last year’s November high of USD 3 trillion. The fall was the mixed result of crypto-specific events and macroeconomic issues. The industry, which has been struggling to convince regulators, investors and customers of its reliability and trustworthiness has suffered a setback that will take a long time to reverse if it does. The overall financial market is quite resilient to the ups and downs of the crypto market, which is a very insignificant systemic threat.

    The Aftermath of FTX Downfall

    Bitcoin Crashes as FTX Collapses

    As unregulated as the crypto market currently is, this sudden collapse has triggered action and the rising concern of the need for a regulatory authority.

    The Crackdown

    Regulators are working towards freezing parts of FTX’s business, while other divisions file for insolvency or preparing for halting operations.

    Scrutiny on Investors

    Venture capital firms as well as investment funds which invested heavily in FTX are also facing inquiries.

    Sponsorship Deals of Sports

    FTX’s collapse has put sports sponsorships worth hundreds of millions of dollars at risk, right from the naming rights for an NBA arena to the patches on MLB Umpire’s uniforms.

    Conclusion

    Historically, cryptocurrencies have rebounded to new heights following every calamity. It seems to make other crypto ventures stronger. However, in the face of the current turmoil, investors might hold on to their crypto coins on exchanges for a much shorter period of time. They might also only use exchanges as transactional vehicles. The core principals of the other crypto ventures remain unchanged, as recent turmoil may represent a unique opportunity for bullish investors, but with different challenges. Time will tell.

    FAQs

    What is FTX?

    FTX is a cryptocurrency exchange that was founded in May 2019 by Sam Bankman-Fried and Gary Wang. It was built by the traders and for the traders.

    How did the FTX crisis affect bitcoin?

    The immediate effect of the FTX crisis has caused bitcoin to plummet from USD 20k a coin to USD 16.5k a coin with the wider market falling 5% according to CoinMarketCap.

    How much money did FTX need to stay solvent?

    According to Bloomberg, Bankman-Fried said his firm FTX, needed USD 4 billion to stay solvent with a funding gap of USD 8 billion. However, after Binance walked away from the potential distress deal, it is unlikely that FTX will find other backers.

  • How to Safely Invest in Cryptocurrencies?

    Cryptocurrencies have been gaining a lot of popularity lately, as more and more people are looking for ways to invest their money. However, before you jump on the crypto bandwagon, there are a few things you need to know in order to be able to safely invest in cryptocurrencies.

    Here are just some of the things you need to keep in mind when investing in cryptocurrencies:

    • Do your research. Just like any other investment, you need to make sure you understand what you’re getting into before investing any money. For instance, if you want to invest in Kadena coin, you would have to first check out Kadena price and other dynamics involving the coin. This is the same with every other cryptocurrency. Make sure to do your research and only invest in cryptos that you believe have a bright future ahead.
    • Have a long-term outlook. Focus on long-term growth potential. By holding onto your investments for the long term, you’ll be more likely to see profits down the road.

    Where can I find more information about cryptocurrency investment?

    There is a lot of information available on the Internet about cryptocurrency investment. However, it is important to be careful about which sources you trust. It is always a good idea to do your own research and consult with a financial advisor before making any investment decisions.

    Global Venture Capital, Private Equity, and Merger and Acquisition Investments in Blockchain and Cryptocurrency from 2018 to H12022
    Global Venture Capital, Private Equity, and Merger and Acquisition Investments in Blockchain and Cryptocurrency from 2018 to H12022

    What are the benefits of investing in cryptocurrency?

    One of the main advantages of investing in cryptocurrency is that it’s still a relatively new market. This means that there’s a lot of room for growth and development. So, if you invest early on, you could potentially see a lot of returns in the future.

    Another benefit of investing in cryptocurrency is that it’s decentralized. This means that it’s not subject to the same rules and regulations as traditional fiat currencies. For example, governments can’t just print more money whenever they want to – which can often lead to inflation. With cryptocurrency, there’s a set amount of units that can ever be produced, so inflation isn’t really an issue.

    Lastly, cryptocurrency is also quite secure and private. Transactions are often done through blockchain technology, which is very secure and difficult to hack. And because transactions are anonymous, your personal information isn’t at risk either.

    What is the best way to invest in cryptocurrency?

    First, it’s important to do your research and understand the risks involved before investing any money. Cryptocurrency is a volatile market, and prices can fluctuate rapidly. It’s important to have realistic expectations and be prepared for the possibility of losses.

    Second, it’s generally a good idea to diversify your investments and not put all your eggs in one basket. This means investing in a variety of different cryptocurrencies, rather than just one.

    Finally, it’s important to remember that cryptocurrency is a long-term investment. Don’t expect to get rich quick – patience is key!

    Stay up to date on news and developments in the cryptocurrency space

    There are a few things to keep in mind when trying to stay up to date on news and developments in the cryptocurrency space. First, it is important to be aware of the different types of cryptocurrencies that are out there.

    Second, it is also important to be aware of the different exchanges that are available. Each exchange offers different benefits and drawbacks, so it is important to find one that suits your needs.

    Finally, it is also a good idea to set up Google Alerts for key terms related to cryptocurrencies. This way, you will be notified whenever new articles or developments pop up that could impact your investment strategy.

    When is the best time to invest in cryptocurrency?

    The best time to invest in cryptocurrency will usually vary depending on your individual circumstances and goals. However, there are a few general tips that can help you make the most out of your investment.

    First of all, it’s important to do your research and understand the risks involved before investing any money. Cryptocurrency is a volatile market, and prices can fluctuate rapidly. It’s important to have realistic expectations and be prepared for the possibility of losses.

    Another thing to keep in mind is that cryptocurrency is still a relatively new technology, and there are always going to be some risks associated with early adoption. That being said, the potential rewards can be significant, so it’s important to weigh both the risks and rewards before making any decisions.

    Finally, it’s also worth considering how much you’re willing to invest. Cryptocurrency is a long-term investment, and you shouldn’t put more money into it than you’re comfortable losing. Start small and then gradually increase your investment over time as you become more familiar with the market.

    In short, only invest what you can afford to lose, and do your research before investing in cryptocurrency. Also, have long-term goals.

  • What is Image Consulting? How to Hire the Right Image Consultant?

    Confidence is essential when it comes to business and marketing. Only someone with the appropriate appearance and confidence can successfully sell a concept. It is the way to go if you want to take the initiative and be a part of every conversation. The key to selling your marketing concepts is ultimately confidence.

    What to do if you need assistance developing your image and confidence? That is when image consulting comes into use. These days, image consultants and consulting are becoming more common, and people use these services to develop and improve their personalities and levels of confidence. There are over 1,498 Image Consultants in the US.

    Top Industries Hiring Image Consultants in the US
    Top Industries Hiring Image Consultants in the US

    Image consulting, its types, importance, advantages and disadvantages, and how to hire the right image consultant for your requirements are as follows:

    What is Image Consulting?
    Types of Image Consulting
    Importance of Image Consulting
    Disadvantages of Image Consulting
    How to hire the right Image Consultant?

    What is Image Consulting? | About Image Consultant

    What is Image Consulting?

    Image consulting is a field of work that focuses on improving a client’s personal or professional image through appearance, conduct, and engagement. It determines how a person’s appearance influences how they present themselves professionally.

    Everyone knows how crucial first impressions are. The first thing people notice when you enter a room is your body language, appearance, and self-presentation. Therefore, regardless of how smart or knowledgeable you are, if you are not correctly presenting yourself, you are missing out on a chance to impress and draw potential business possibilities.

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    Types of Image Consulting

    Following are the types of Image Consulting:

    1. Fashion and Wardrobe Consultants

    An Image Consultant sharing her knowledge about fashion and wardrobe
    An Image Consultant sharing her knowledge about fashion and wardrobe

    In the US, 60.3% of Image Consultants are women, and 39.7% are men. 31.6% of wardrobe image consultants are women, and 68.4% are men.

    When you present yourself professionally and appropriately, you immediately feel better, more confident, and ready for the job. What fashion consultants do for you is this. They’ll help you choose your outfits and get set for important business meetings.

    They offer their clients helpful guidance on related and relevant topics, including accessories, clothing, style, design, color, and materials. Additionally, they provide recommendations on salons, health and wellness programs, and styling to help clients feel comfortable and confident in their fresh style.

    2.  Leadership Consultants

    A Consulting firm | Image consulting for Leadership
    A Consulting firm | Image consulting for Leadership

    All the major trends are toward leadership consultants, with many concentrating on providing businesses, organizations, and higher education institutions with leadership development programs. Their primary goal is to prepare people for leadership positions. To help the leaders appear the part and blend in, these consultants use seminars, lectures, and workshops.

    3. Business and executive consultants

    This type of advisor puts the onus of proof on corporate clients. They help CEOs and business people get set for social events, professional events, speeches, and conferences so they can present themselves in the best possible way.

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    Importance of Image Consulting

    By offering excellent guidance and coaching in areas like upkeep, styling, and specific other aspects of image enhancement, an image consultant helps a person become better versions of themselves. To aid the general public in learning more effectively, they put on workshops, conferences, group training, and presentations. Customers are inspected and evaluated before receiving specialized solutions that have impacts on their profile.

    Here are a few other benefits of image consulting:

    • They assist you in making shopping and apparel decisions so that you can shop quickly and just buy what you require, as well as contribute to your makeover.
    • They help you with your lifestyle choices and fitness and wellness so that you can look and feel your best.
    • Image consultants have the experience and knowledge to make your image your brand.
    • They can assist you with self-presentation, etiquettes, and manners.

    Disadvantages of Image Consulting

    Following are some disadvantages of Image Consulting:

    • You may not always agree with the image consultant’s clothing or style recommendations for you, which can lead to misunderstandings and disputes between you and the consultant.
    • If you are not comfortable with your consultant’s choices, this can hinder your performance and can have a negative effect on your confidence, which ultimately leads to losing opportunities.
    • It can be a costly experience that is rendered pointless if you do not like the end result. Because every consultant is unique, with unique styles and processes, changing consultants might harm your style and image.

    How to hire the right Image Consultant?

    Following are some steps that you can follow to make sure to hire the right image consultant for your needs:

    • Determine which solution you absolutely require. Do you need assistance with your look, outfit, or anything else? You can only engage the correct expert for the task if you are precise about your demands and expectations.
    • Make a decision about the perfect version you would like to project and how you would like others to see you.
    • Request a referral from friends, especially from someone you believe has had a good makeover.
    • Use a reputable agency with an excellent track record. Carefully select the top three candidates and conduct a face-to-face meeting to evaluate who is the most skilled and appropriate for your goals.
    • Request that they discuss a few of their expertise with you, as this will give you a good understanding of how they operate. Before making a decision, check references, image consulting certification, and qualification. Choose the person you believe will be able to meet your needs and create a change.

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    Conclusion

    Image consulting is in trend nowadays and can help you immensely if you need a makeover and pump up your confidence and create a new image. It can help you learn new etiquette and tips you need to approach new opportunities and make yourself look presentable. It might be tricky to find the right one for you with the right style and choices for you to achieve your looks. Do your research and personally interview your consultants before hiring one for you.

    FAQs

    Why do people need an image consultant?

    An image consultant improves an individual’s self by providing excellent instruction and coaching in areas such as grooming, styling, and other aspects of image enhancement.

    Is Image Consulting a good career?

    There are infinite opportunities and significant earning potential once you’ve been taught and qualified as an Image Consultant and Soft Skills Trainer.

    Who needs an Image Consultant?

    Individuals and businesses alike seek out the services of an Image Consultant, including professionals from various fields such as doctors, lawyers, financial advisors, and others. Politicians and corporate communications professionals are examples of people in the public eye.

    Do you need a degree to be an Image Consultant?

    Although there are no formal education requirements to become an image consultant, there are training courses in marketing, public relations, and image consulting. Experience is an added advantage and helps you attract good offers.