Marketing is defined as the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. It is one of the primary components of business management and commerce.
Over the years marketing techniques have evolved and have systematically changed from being production centered into the relationship-centered concept of this era. Science and technological developments have contributed greatly to the overall evolution of the concept of marketing. The development of information technology has changed consumer behavior patterns, the process of doing business, and even the way people live and think.
Learning the Art of Marketing
As complex as marketing is, it revolves around only four things – Product, Price, Promotion, and Place. These principles and concepts are fixed even as tactics and channels for marketing change. Students majoring in marketing study branding and promotions through targeted specific demographics. As a wide area of study marketing involves areas like advertising, communication, consumer behavior, public relations, and marketing strategy and research. Of course, with the advent of the world wide web and consequently, social media, marketing has assumed yet another platform of function that requires daily attention and constant vigilance to drive consumers to business websites.
What this has also done, is lessened the need for an expensive MBA to learn marketing. There are sites on the world wide web that teach the art of marketing free of cost. Numerous resources teach the many aspects and specializations within this ever-evolving field.
Fundamentals of Digital Marketing
Inbound Marketing Free Certification Course
Free Diploma in E-Business
Become An Online Marketing Manager
Digital Marketing Strategy
Digital Strategy & Action
Digital Media and Marketing Strategies
Digital Marketing Strategies
Digital Marketing 2023
The Beginner’s Guide to Online Marketing
Fundamentals of Digital Marketing
| Course | Fundamentals of Digital Marketing |
|---|---|
| Offered by | Google Digital Garage |
| Duration | 40 hours |
This course on Digital Marketing is offered by Google – the company that started it all. It is a free certification course that covers all the aspects of digital marketing for beginners and intermediate users. This certification course by Google is also recognized by the industry and is an ideal way to upgrade your personal skill set and add value to your Resume.
It is a 40-hour course with 26 modules that isn’t time specified and can be completed at the participant’s pace. Each module contains several lessons including text, videos, and quizzes, and lessons of interest can be chosen to be added to its individualized learning plan. It covers topics like Building Web Presence, Planning Online Business Strategy, Getting Noticed Locally, Building an Online Store, Expanding Internationally, Social Media Marketing, Mobile Marketing, Content Marketing, Email Marketing, Advertising, and Analytics, etc. The course has been rated high in terms of quality of instruction and user experience.
Inbound Marketing Free Certification Course
This program is offered by Hubspot Academy and is a four-hour, industry-recognized program. The program is specifically meant for digital marketers who want to focus on their inbound efforts. Designed for beginners, the course is comprehensive and consists of ten lessons, 34 videos, and 9 quizzes. The course material covers the topics of The Fundamentals of Inbound Marketing, Planning a long-term Content Strategy, Creating Blog Posts, Understanding Social Media Promotion, Developing a Conversational Growth Strategy, Understanding and Creating a Conversion Optimisation Strategy, Lead Nurturing, Aligning Sales and Marketing, Applying a Customer Marketing Approach. The quality of instruction and user experience have been rated excellent and the course is taught by four engaging tutors.
Free Diploma in E-Business
| Course | Free Diploma in E-Business |
|---|---|
| Offered by | Alison |
| Duration | 6-10 hours |
It is offered by Alison which was developed in 2007 by Mike Feerick. It was the first massive online open course platform on the web and has more than six million students registered on the site. This is easily one of the best online free course providers available. The course takes anywhere between six to ten hours to complete. It helps the student to build marketing skills through Google Analytics and AdWords, search optimization, revenue metrics, analysis, campaign tracking, digital measurement, and a few others. The student must pass the final assessment with a score of 80% or more to receive a Learner Achievement Verification Report. The course is ideal for beginners with a highly rated quality of instruction and user experience.
Dev Gupta
Become An Online Marketing Manager
| Course | Become An Online Marketing Manager |
|---|---|
| Offered by | LinkedIn Learning |
| Duration | 24 hours |
This is a 24-hour course offered through LinkedIn Learning and provides an intermediate to advanced level of learning to students who already understand the basics of digital marketing. The course equips the students with the skill set required to move into management roles. Students learn the best practices for online marketing using the latest tools to implement digital marketing strategies for effective advertising on social media platforms. The eleven modules of the course cover advanced aspects of marketing which include Growth Hacking, Advanced Branding, SEO Foundations, Email and Newsletter Marketing, Google Analytics, Google AdWords, Facebook and Twitter, Sketch for UX design, and many more. The course is taught by industry experts and ranks high on the user interface.
Digital Marketing Strategy
| Course | Digital Marketing Strategy |
|---|---|
| Offered by | University of Edinburgh |
| Duration | 8 Weeks |
This course is offered by one of the top universities in Scotland, The University of Edinburgh. The syllabus offered through this course is comprehensive and can be completed within 8 weeks. This course is offered free of cost through Edx and the inclusive curriculum makes it one of the top choices. The program is designed for the intermediate level and gives a general understanding of digital marketing at the strategic business level. The course has a time limit and must be completed within 10 months. This course also has an excellent level of user experience and quality of instruction.
Digital Strategy & Action
| Course | Digital Strategy & Action |
|---|---|
| Offered by | Babson College through Edx |
| Duration | 4 Weeks |
Offered through Edx by Babson College, this fascinating course features in-depth case studies including stories about Amazon CEO Jeff Bezos and Netflix CEO Reed Hastings and their digital strategy, tips, tricks, and advice. The course is perfect for entrepreneurs or marketers looking for expansion and growth. The time for the completion of this course is four weeks and is taught by Babson College Lecturer of Strategy Peter Cohan. Needless to say, this course has excellent user experience and quality of instruction.
Digital Media and Marketing Strategies
| Course | Digital Media and Marketing Strategies |
|---|---|
| Offered by | The University of Illinois through Coursera |
| Duration | 15 hours |
The University of Illinois offers this course through Coursera and is course number 5 in a seven-part specialization in Digital Marketing. This is a fifteen-hour free course in digital marketing that focuses on teaching How to Optimise Digital Assets, The Basics of Online and Video Marketing, and The Basics of Email Marketing and Social Media Marketing. The course is taught by the Associate Professor of Digital Media, Mike Yao.
Digital Marketing Strategies
| Course | Digital Marketing Strategy |
|---|---|
| Offered by | Learn@Forbes |
| Duration | 3 hours |
Forbes is a magazine that focuses on finance and investing. It has launched its series of certified online courses and this is one course that can be accessed free for 14 days with a trial on Learn@Forbes. This is a course with a timeline of only 3 hours and covers all the basics of developing a digital marketing strategy. Among the topics that are covered in this course are How to Create a Digital Marketing Strategy to Meet Organisational Goals, Understanding the Customer Journey and How it Applies to Digital Marketing, Exploring the Use of a Digital SWOT in Assessing Marketing Efforts, Explaining How Lessons Learned are Integrated into Digital Marketing and Describing the Key Ethical and Legal Issues in Digital Marketing. It is a content-rich course that includes case studies, flashcards, and interactive games. As with all the other courses, it ranks excellent on quality of instruction and user experience.
Digital Marketing 2023
| Course | Digital Marketing 2023 |
|---|---|
| Offered by | Skill Share |
| Duration | A Little over 10 Hours |
This course, offered by Skill Share is taught by UK-based digital marketing consultant, Azmat Baig. With over 15 years of experience, the seasoned domain expert offers a course that consists of 48 short lessons that are a little over ten hours. Some engaging lessons that the course offers include choosing the right domain and hosting, website designing, driving relevant traffic through Google and Facebook ads and email marketing, conversion marketing, etc. This course does not offer certification, is at an introductory level, and includes a hands-on class project and video tutorials.
The Beginner’s Guide to Online Marketing
| Course | The Beginner’s Guide to Online Marketing |
|---|---|
| Offered by | Quicksprout University |
| Duration | Self-paced |
This course is offered by Quicksprout University which advertises – ‘Get your MBA in Digital Marketing for Free’. This platform was founded in 2008 by marketing expert Neil Patel and is run by a group of talented entrepreneurs led by Lars Lofgren. The platform provides detailed information on digital marketing. The Beginner’s Guide to Online Marketing is part course, part e-book, and contains 13 guides to help master every aspect of Digital Marketing. The course can be completed at a personal pace and enjoys an excellent reputation as a beginner’s course.
Conclusion
As exhaustive as the world of marketing is, it is simple in its concepts and easy to understand. The World Wide Web has made the knowledge of marketing extremely accessible without any costs. Of course, how the knowledge is understood and applied defines the success of the students.
FAQs
What is marketing?
Marketing is defined as the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. It is one of the primary components of business management and commerce.
Are there any sites where Marketing can be learned for free?
Yes, there are many sites like Google Digital Garage, Hubspot Academy, LinkedIn Learning, Alison’s Courses, University of Edinburgh, Babson College through Edx, The University of Illinois through Coursera, Learn@Forbes, Skill Share, and Quicksprout University that offer online marketing courses free of cost like