Lead generation is more than just collecting contacts. It’s about actively connecting with people who care about your offerings. It’s your key to build marketing that hits home, turning every interaction into a potential win.
Although the number of businesses competing for the attention of web visitors is growing astronomically, things are getting even more intense. Certainly, every business wants an effective lead-generation program that can drive sales by turning prospects into customers.
In this article, you’ll learn more about lead generation and the most effective and effortless tools that will help you generate leads on your website.
Why is Lead Generation Important?
Lead generation is key to business growth as it attracts potential customers into the sales funnel, driving revenue and profitability. Without a lead generation strategy, businesses risk losing potential customers to competitors who actively engage them.
This loss leads to a harmful ripple effect, including, but not limited to, reduced sales, slower growth, and a diminished understanding of market trends and customer needs.
What is Lead Generation Software & Tool?
As the name implies, lead generation software is a collection of tools to help you generate leads through a variety of mediums: blogs, social media press, ads, landing pages, chatbots, webinars and much more.
Some platforms include several necessary features together, but you will probably find that some of them could be thorough in some areas important for lead generation, but not so successful in others.
Best Lead Generation Tools
Let’s discuss some of the best lead-generation tools available to help you generate leads for your business.
Leadfeeder
Hubspot
Seizelead
Leadforensics
Datanyze
Marketo
Growbots
Happilo
OptinMonster
Intercom
Everwebinar
LeadPages
Hootsuite
SendBlaster
ActiveCampaign
Google Analytics
Leadformly
Leadfeeder
| WEBSITE | www.leadfeeder.com |
|---|---|
| Rating | 4.3 |
| Free Trial | Yes |
| Best For | B2B marketers, sales teams, and agencies seeking to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies. |
Leads generation tools that can collect and analyze data on your prospects, to identify their unique identifiers like email addresses, company names, etc. It combines with Google Analytics to inform you who visited your site within the last thirty days and provides contact details if applicable.
This tool helps you to reconnect to your website visitors who do not contact you to enquire about your offer and also at the right time for your potential leads in your sales pipeline. The pricing of Leadfeeder is from $55/month with a 14-day free trial.
Hubspot
| WEBSITE | www.hubspot.com |
|---|---|
| Rating | 4.5 |
| Free Trial | Yes |
| Best For | Businesses of all sizes seeking an all-in-one, AI-powered platform for marketing automation, CRM, sales enablement, customer service, and content management. |
HubSpot enables you to run both inbound marketing flywheels and funnel from the beginning to the end. It is meant to give instrumentations for content management, social media marketing, web analytics, and search engine optimization.
Similarly, it gives you lead generation through one of the many available tools on the platform and their captivation through kickback emails. HubSpot is a platform that is meant for inbound marketing and sales and which gives you visibility of all the touchpoints within the context of your brand interaction with each lead.
Seizelead
| WEBSITE | www.seizelead.com |
|---|---|
| Rating | 4.3 |
| Free Trial | Yes |
| Best For | Marketers, startups, and SMBs aiming to convert website visitors into leads using customizable, no-code widgets and real-time analytics. |
You can customize 100+ widgets in just 3 minutes with Seizelead. With the help of multiple targeting options, you can show popups at the right time. It also allows you to sync your CRM data with the help of autoresponders.
The topmost features of Seizelead are—marketing automation, A/B testing, lead capture, email marketing, and live chat. Seizelead has a free, basic, and pro plan. Moreover, to new users, it offers a one-time 15% discount.
Leadforensics
| WEBSITE | www.leadforensics.com |
|---|---|
| Rating | 4.4 |
| Free Trial | Yes |
| Best For | B2B sales and marketing teams aiming to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies. |
LeadForensics will let you know the IP address of your website visitors and this data will be revealed even if they never filled out the inquiry form.
As a result, the unique identification leads to an increase in the number of targeted leads that businesses receive and increases the business lead’s conversion rate.
LeadForensics ensures no hot lead on your website goes tracked untracked, since only a few may fill your inquiries.
Datanyze
| WEBSITE | www.datanyze.com |
|---|---|
| Rating | 3.8 |
| Free Trial | Yes |
| Best For | B2B sales and marketing teams seeking to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies. |
Datanyze turns B2B firms’ technological insights into a “formula” to identify and achieve their most strategic deals. It is focused on sales outbound, and it is developed to boost the company’s efficiency in evaluating prospective customers.
It has a key feature that gives you the ability to see the tech stacks of your prospects and find new prospects by the technology they use.
It is probably (the only) tool that you can research accounts and also build prospects and find emails that work seamlessly with quite several sales communication platforms & CRM.
Marketo
| WEBSITE | www.marketo.com |
|---|---|
| Rating | 4.1 |
| Free Trial | Yes |
| Best For | Mid-sized to enterprise B2B marketing teams seeking advanced marketing automation, AI-driven personalization, and robust lead management capabilities. |
Marketo is an integrated marketing automation suite that is focused on ABM and other functions, such as SEO and content creation. The dynamic marketing automation solutions of the company empower businesses, marketers and sales teams to create campaigns to engage prospects and existing customers.
Marketo provides a cool front-to-back platform, which includes lead scoring, lead management, email marketing automation and analytics. The features affect the price you will get you need. You need to contact the support team, and you will be provided with the pricing information.
Growbots
| WEBSITE | www.growbots.com |
|---|---|
| Rating | 4.7 |
| Free Trial | Yes |
| Best For | B2B sales and marketing teams seeking AI-driven outbound automation, personalized multichannel outreach, and access to a vast prospect database. |
Growbots could be the first platform with such an extensive suite of outbound sales. And yet, it can provide a means to generate and track leads all while integrating with your CRM.
In the self-description, it is dubbed as ‘AI for sales’, hence it uses clever rules and an extensive database of contacts for smart outbound lead generation. Pricing for Growbots is available quote-based, as well as a free trial period.
Rishi Mundra
OptinMonster
| Website | Optinmonster.com |
|---|---|
| Rating | 4.2 out of 5 |
| Free Trial | Not Available |
| Platforms Supported | Web |
| Best For | Lead generation, Conversion optimization, Website engagement |
OptinMonster is a powerful lead generation and conversion optimization software designed to help businesses increase website engagement and capture valuable leads. It offers a suite of tools and features that enable users to create visually appealing and effective opt-in forms, pop-ups, slide-ins, and other types of interactive elements.
One of the best onsite popup and slide-in marketing solutions is provided by OptinMonster, which enables you to design beautiful lead-generation popup campaigns. Over 50 popup templates are available in the tool’s drag-and-drop popup builder.
You can effortlessly target the visitors at the right time to generate the most leads using OptinMonster’s remarkably focused targeting and segmentation algorithms, along with A/B testing and personalization features. More importantly, it provides seamless integration of other email marketing tools with itself.
OptinMonster Pricing Plans
| Plan | Yearly Price |
|---|---|
| Basic | $9/month |
| Plus | $19/month |
| Pro | $29/month |
| Growth | $49/month |
Intercom
| Website | www.intercom.com |
|---|---|
| Rating | 4.5 out of 5 |
| Free Trial | Available |
| Platforms Supported | Web, Android, iPhone/iPad |
| Best For | Making internet business personal |
Intercom is a customer messaging platform that enables businesses to communicate and engage with their customers in a personalized and meaningful way. It offers a suite of tools that allows companies to communicate with their customers through various channels such as in-app messages, emails, chat, and more. Intercom’s platform helps businesses to better understand their customers’ needs, provide timely support, and build strong relationships.
You can now speak directly to the potential leads who are browsing your website, thanks to Intercom. Whenever your website visitors satisfy specific criteria, you can build up rules to show messages to them.
Then, a member of your team can engage website visitors in direct conversation or even start a video chat right in the live chat window. Intercom has a lot of possibilities, including the ability to gather customer feedback, understand concerns, and generate leads from website visitors.
How it works: Intercom for customer support
Intercom Pricing Plans
| Plan | Yearly Price |
|---|---|
| Starter | Starting From $74/month |
| Pro | Custom Pricing |
| Premium | Custom Pricing |
EverWebinar
| Website | www.everwebinar.com |
|---|---|
| Rating | 3.9 out of 5 |
| Free Trial | Not Available |
| Platforms Supported | Web |
| Best For | Automated webinars, Online presentations, Lead generation |
EverWebinar is a robust webinar automation solution that seeks to assist you in creating targeted email marketing lists. With EverWebinar, you can design and automate the playback of your recorded webinars at specified intervals to simulate the live event for users. Even if you decide to replay a webinar a dozen times each day, the aim is to enhance engagement and participation by alerting users that the upcoming webinar is about to start.
This tool is particularly useful for businesses looking to generate leads, educate their audience, and showcase products or services through webinars without the constraints of scheduling live sessions.
EverWebinar Pricing Plans
| Plan | Price |
|---|---|
| Yearly | $499 (billed annually) |
| Biennial | $874 (billed every 2 years) |
LeadPages
| Website | www.leadpages.com |
|---|---|
| Rating | 3.9 out of 5 |
| Free Trial | Available |
| Platforms Supported | Web |
| Best For | Creating landing pages and lead generation |
Leadpages is a powerful tool that facilitates lead generation by enabling businesses to create highly optimized and conversion-focused landing pages. With Leadpages, users can easily design and customize landing pages without any coding knowledge, using its user-friendly drag-and-drop interface. These landing pages are designed to capture visitors’ attention and encourage them to take specific actions, such as signing up for newsletters, downloading resources, or requesting more information. Leadpages also offers various templates, A/B testing capabilities, and integration with email marketing platforms, making it easier for businesses to drive engagement and capture valuable leads. Through its features and functionality, Leadpages streamlines the lead generation process and enhances the chances of converting website visitors into potential customers.
Leadpages Pricing Plans
| Plan | Yearly Price | Monthly Price |
|---|---|---|
| Standard | $37/month | $49/month |
| Pro | $74/month | $99/month |
| Advanced | Custom Pricing | Custom Pricing |
Abinaya Arangarajan
Hootsuite
| Website | www.hootsuite.com |
|---|---|
| Rating | 4.4 out of 5 |
| Free Trial | Available |
| Platforms Supported | Web, Android, iPhone/iPad |
| Best For | Social media management, Scheduling, Analytics |
Hootsuite is a comprehensive social media management platform that helps businesses streamline and enhance their social media presence. It facilitates lead generation by enabling businesses to effectively manage their social media presence. Through social listening, engagement, content sharing, and lead magnet promotion, Hootsuite helps identify and attract potential leads. By strategically using social media platforms and analytics, businesses can capture contact information, nurture relationships, and convert leads into customers. Hootsuite’s comprehensive suite of tools streamlines these processes, making it a valuable asset for effective lead generation strategies.
How to Use Hootsuite in 15 Minutes
Hootsuite Pricing Plans
| Plan | Price |
|---|---|
| Professional | ₹1,915/month |
| Team | ₹7,540/month |
| Business | ₹61,500/month |
| Enterprise | Custom Pricing |
SendBlaster
| Website | www.sendblaster.com |
|---|---|
| Rating | 3.9 out of 5 |
| Free Trial | Available |
| Platforms Supported | Windows |
| Best For | Email marketing, Newsletter campaigns, Email list management |
A simple and easy bulk email sender, SendBlaster enables you to compose emails by tweaking templates from its collection and sending them to an unlimited number of users. SendBlaster’s main selling point is that for a one-time price, you can send an infinite number of emails to an unlimited amount of users.
SendBlaster contributes to lead generation by providing a user-friendly platform for effective email marketing campaigns. With its features for creating and sending personalized email campaigns, businesses can reach potential leads directly in their inboxes. SendBlaster allows you to manage and segment your email lists, enabling targeted communications that resonate with specific audiences. By crafting compelling email content and tracking recipient engagement through analytics, businesses can nurture leads and guide them through the conversion journey. The platform’s automation and scheduling capabilities further optimize lead nurturing efforts, making SendBlaster a valuable tool for generating and converting leads through strategic email campaigns.
SendBlaster Pricing Plans
| Plan | Price |
|---|---|
| Free | $0 |
| SendBlaster Pro | $129.00 |
ActiveCampaign
| Website | www.activecampaign.com |
|---|---|
| Rating | 4.6 out of 5 |
| Free Trial | Available |
| Platforms Supported | Web, Android, iPhone/iPad |
| Best For | Email marketing, Marketing automation, CRM, Lead scoring |
ActiveCampaign is a versatile marketing automation and customer relationship management (CRM) platform that aids businesses in managing their leads, nurturing customer relationships, and driving conversions. With the help of ActiveCampaign, you can monitor every time a lead interacts with your website and utilize that information as a trigger for email marketing campaigns. Additionally, you can create email campaigns to nurture cold leads back into warm leads or automatically follow up with them every few months.
ActiveCampaign supports lead generation by allowing businesses to capture leads through customizable forms and landing pages. It offers automation features that help segment leads based on their interactions and behaviors, ensuring tailored communication. The platform’s email marketing capabilities enable businesses to deliver relevant content to leads at the right time, increasing engagement and nurturing relationships. Lead scoring features help prioritize and focus efforts on the most promising leads. Through seamless integration with CRM and data-driven insights, ActiveCampaign empowers businesses to efficiently manage leads and guide them through the sales funnel for improved lead generation and conversion rates.
ActiveCampaign Sales Plan Pricings
| Plan | Yearly Price |
|---|---|
| Plus | $19/user/month |
| Professional | $49/user/month |
| Premium | Custom Pricing |
Google Analytics
| Website | Analytics.google.com/analytics/web/provision |
|---|---|
| Rating | 4.7 out of 5 |
| Free Trial | Available |
| Platforms Supported | Web, Android |
| Best For | Website analytics, Tracking user behavior, Data-driven insights |
Google Analytics is still one of the most effective tools introduced by Google at free of cost. When GA and Google Ads are integrated, you have a powerful system for monitoring the effectiveness of landing pages and creating remarketing lists that will entice prospects back to your site.
Google Analytics plays a crucial role in lead generation by providing invaluable insights into website visitor behavior and interactions. By tracking user journeys, sources of traffic, and engagement metrics, businesses can identify which channels and content are driving the most valuable leads. Google Analytics enables the measurement of conversion goals, such as form submissions or sign-ups, offering a clear understanding of lead generation effectiveness. By analyzing user demographics, interests, and behavior flow, businesses can tailor their marketing strategies to target specific audiences and optimize user experiences.
With GA, you can optimize your landing pages, your advertising strategy, and other areas of your site for improved performance with precise insights into where your visitors are coming from and what they do on your site.
Google Analytics Pricing Plans
Google Analytics is Free to use.
Rishi Mundra
Leadformly
| Website | Leadformly.com |
|---|---|
| Rating | 3.5 out of 5 |
| Free Trial | Available |
| Platforms Supported | Web |
| Best For | Lead generation forms, Conversion optimization, Improving form submissions |
Leadformly is a conversion optimization tool and it assists you in maximizing conversions on your online forms. Although there are many form builder tools available, only a small number of them offer the form analytics capabilities you want to track performance and improve your forms.
Leadformly offers information from analytics on the user activities that are important for conversion. It offers you the resources you need to identify the problems and either correct them or discard them, as opposed to just giving you stats like form completion rates that show you how badly your form is performing.
Leadformly Pricing Plans
Leadformly offers pay as you grow pricing i.e, $179/month for 2k leads per month when paid annually.
Conclusion
The best lead generation tools offer a powerful range of capabilities to optimize customer engagement, capture data, and drive conversions. These tools empower businesses to effectively connect with potential customers, understand their behaviors, and guide them toward becoming loyal clients.
When considering lead generation, you have various options to explore. You can select the tools or combinations that align with your brand’s needs, keeping in mind goals, budget, scope, and target audience. Experiment with some free tools to gauge their functionality. The success of your B2B lead generation strategy relies on the resources you utilize. Without the right platforms, you might waste valuable time and effort that could otherwise be directed towards more productive revenue-generating activities.
FAQs
What is lead generation?
Lead generation is the process of obtaining potential customers to increase future sales or revenue.
What is the goal of lead generation?
The goal of lead generation is to convince potential buyers to take the required action, such as paying you or purchasing what you are selling, rather than just visiting your website.
What is a good lead generation tool?
A successful lead generation tool is a software that makes it simple to gather quality leads without having to perform a boatload of coding manually.
What are some of the tools to improve lead generation?
OptinMonster, Intercom, LeadPages, Everwebinar, Hootsuite, ActiveCampaign, Leadformly, Datanyze, etc. are some of the best tools to improve lead generation.
Why do businesses need lead generation software?
Lead generation software streamline the process of attracting, engaging, and converting potential customers. They enhance efficiency, provide valuable insights, and help businesses grow their customer base.
How do I choose the right lead generation software for my business?
Consider your specific goals, target audience, budget, and the features each tool offers. Test out different software and assess how well they align with your brand’s needs.
How do lead generation tools improve conversion rates?
Lead generation tools provide features like customizable forms, automated follow-ups, and lead nurturing campaigns that help businesses engage with prospects at various stages, ultimately increasing the chances of conversion.