StartupTalky

Tag: lead generation

  • 6 Ways – What Makes A Successful Business Partnership

    We constantly see people and companies collaborating with each other to bring about successful outcomes. However, it is not as easy to work in collaboration with people and companies as one might think. When one starts working in collaboration lots of things come into play. Many compromises have to be made in order for the partnership to flourish.

    According to a report, 70% of business partnership fails. But fret not, here we are with amazing tips to help you establish a successful and healthy business partnership which will help you and your partner grow to great heights. Read on to find out how to have a successful business partnership?

    Have a common mission
    Respect your partner
    Have a team managing your partnership
    Keep assessing the profits
    Be compatible
    Define your roles

    Have a common mission

    Two people cannot work together if they have different mindsets. So it is very important for both the partners to think on the same lines for achieving the same goals of business. Sitting face to face and getting to know each other better is the key to a successful partnership. If your goals clash or your ways of thinking do not match, then there is a huge possibility of disputes which can bring losses for both the parties involved.

    Respect your partner

    One doesn’t partner with someone unless they can see a profit involved. If one has established a partnership with someone either the company is extremely successful or of some advantage to the collaborating party. Your partner has overcome numerous hurdles to reach high levels of success; hence, it is not a good idea to consider your partner less than you in any aspect. They might be having knowledge about strategies that you do not know about.

    Therefore, it is advisable to make this relationship a give and take one. Respect the capabilities and capacities of your partner. Also, any partnership, be it business or personal, is based on trust. In order to trust someone, you need to know them better. So, take time outside of work in knowing about each other’s goals and develop an understanding of each work ethics.

    How Minance Is Changing Investment Management In India
    The investment landscape in India is fragmented and spilt between the haves andthe have not. Over the last decade, India has seen an increase in the inflow offoreign direct investment (FDI). More MNCs have been opening their offices andexpanding their businesses here, resulting in a wealth of job…
    StartupTalkyPV Vyshnavi

    Have a team managing your partnership

    how to have a successful business partnership
    Team – Business partnership

    When two big and successful companies or organizations collaborate with each other it is mandatory to  form a team that will look after the terms and conditions of the partnership and manage the transactions that take place between the two partners. This team will serve as the bridge to facilitate relationship building and consistent communication. Maintaining healthy partnership takes both time and capacity, so, it is important to appoint capable staff that can ensure success of the partnership.

    Keep assessing the profits

    how to have a successful business partnership
    Profit Analysis

    Regular assessment of the achievement of goals and the profit that is coming from the collaboration should be done. Proper statistical data should be analyzed and any sort of issues should be resolved quickly and precisely. Constant analysis of the numbers can give a clear indication of whether the collaboration is profitable or not. A partnership that does not benefit anyone should not be continued any further.

    Be compatible

    Two partners with the same type of skill set are of no use to either company. One does not have to essentially have everything in common. Having a comparable relationship is what makes a business partnership successful. If you lack something and your business partner has that skill, they can provide you with assistance in that field and if you have a certain skill set that they could benefit from then you can assist them with it. It needs to be a healthy relationship where skills and knowledge can be equally shared. Each partner should realize the potential of the other and team up in a way that both can profit from it.

    Define your roles

    For any partnership to flourish every individual involved needs to know their roles with accuracy. If the roles are not clearly laid out work processes would become chaotic. It will be difficult to come to a conclusion if everyone starts acting like the head of the company. To avoid any commotion of this kind, clear roles need to be set for everyone and everyone should respect their tasks. Interfering in other work may cause disputes making the partnership suffer and often leading to its downfall.
    Apart from keeping these in mind, working meticulously to reach the goals as put down during the establishment of the partnership will help in making the collaboration bear fruits of success.

    Conclusion

    Building a Successful Business Partnership is a long-term process. It can’t happen overnight. As long as you progress, you will find different challenges and you need to overcome those to make your partnership successful. These are the important keys to successful business partnerships. I hope the above tips will help you to build a successful business partnerships. Share your thoughts on the comment section.

    How to Raise Fund for Startup in India
    Finance is the fuel needed to run any business. There are numerous stories ofentrepreneurial ventures which could not survive despite having great potentialtanking, due to shortage of funding [https://startuptalky.com/tag/funding/].Getting fund is especially challenging when a business is in the …
    StartupTalkyParnas Ghosh

    Successful Business Partnerships – FAQs

    What are the characteristics of a partnership?

    5 major characteristics of a partnership

    1. Existence of an agreement
    2. Existence of business
    3. Sharing of profits
    4. Fusion of ownership and control
    5. Non-transferability of interest

    What makes a partnership successful?

    • Have a common mission
    • Respect your partner
    • Have a team managing your partnership
    • Keep assessing the profits
    • Be compatible
    • Define your roles

    What are the objectives of a partnership?

    The main objective of any partnership is to bring together the resources and skills of multiple business owners so that they can operate with more efficiency and can even reduce competition in the market.

    How to have a successful business partnership?

    6 Tips for having a successful business partnership

    1. Have a common mission
    2. Respect your partner
    3. Have a team managing your partnership
    4. Keep assessing the profits
    5. Be compatible
    6. Define your roles

    How to Effectively Divide Work in Team | Work Allocation
    Everyone has worked as a part of a team at some point in their lives. Many havealso headed a team. The concept of working as a team is to get a project done ina lesser time but if the team management[https://startuptalky.com/tag/time-management/] is not done properly, even ateam of the most inte…
    StartupTalkyShubham Kumar

  • Marquiz.io – How to Capture the Right Leads with Marquiz

    Have you ever been to a website but were overwhelmed by the number of options and choices available to you and you didn’t know which one to choose?

    Well, you aren’t the only one because a lot of your leads are doing the same. They have no idea which products to choose and why, and they end up not buying anything.

    This is bad for your website, clients, and products. So how do you guide leads to the right offers to turn your loyal fans into recurring customers?

    Marquiz.io is the answer.

    What is Marquiz?
    Marquiz – Features
    Marquiz – Pricing
    Marquiz – FAQs

    What is Marquiz?

    Marquiz is an online quiz building where you can create one in under 15 minutes!

    Quizzes don’t necessarily have to be about superheroes or celebrities. With Marquiz, you have the option to choose from 11 different types of quiz questions that help your audience understand their needs.

    You can use text answers, options, number ranges, emojis, images, and more to learn about your audience while they engage with your website. This will automatically improve customer engagement and will definitely help you generate and capture leads.

    SaaS Business Intelligence Tools for Reports, Insights and Dashboards
    SaaS Business Intelligence is a cloud based application, with a subscriptionbased approach to sell business oriented tools to enterprises. SaaS is oftenpreferred over on-premise software owing to its lower cost and ease ofdeployment. Because of the cloud based approach, SaaS BI tools have an even…
    StartupTalkyAnsh Mehrey

    Marquiz – Features

    Logic branching

    Use logic branching to ask relevant questions based on your customer’s previous responses. This means that every quiz will be personalized to a particular customer and will make sense to that person.

    The way this works is that question 2 might only appear to someone if a specific criterion is met. For instance, people who answer ‘yes’ to question 1 might be led to a different question than for those whose answers are negative.

    Incentivize users

    Incentivizing any aspect of your website will be sure to lure people in. This is why to boost quiz completion rates, you can use conversion triggers to add rewards for those who participate in your quizzes.

    Motivate your users to follow through with the task by adding ascending and descending discounts, bonuses, and free downloads after a customer finishes the task.

    Discounts
    Discounts

    You can then enable a two-step contact form in order to collect their contact information before you offer incentives.

    Personalized results

    It’s fun to participate in quizzes that are intellectually stimulating, but the magic is not in the questions but the results. Marquiz makes this easy by delivering custom results with offers tailored to user responses.

    Assign a score to each answer so your customers receive results based on their score range. You also have the option to deliver the quiz results before the contact form or after. In addition, you can add different CTA buttons, link unique content or product and recommend services depending on the user’s quiz result.

    Match your brand

    Marquiz also has a ton of customization options that will help you create a unique quiz that matches your brand identity and style. Customize your quiz with ready-made templates and themes in the quiz editor.

    Readymade Templates
    Readymade Templates

    These customizations are built for various niches, from legal services to children’s clothing.

    You can install it on your website or create a landing page on Marquiz. Once the quiz is complete you can link the landing page directly to your own domain.

    Landing page
    Landing page

    8 Ways to Toggle SaaS Customer Retention
    The B2B SaaS companies are those who handle business to business operations.Like, they provide services to another businesses, they don’t directly deal withthe end consumer. If you are running or planning to start a B2B SaaS company,then you need to understand the churn out rate and importance of…
    StartupTalkyShubham Kumar

    Marquiz – Pricing

    Features

    • Unlimited questions
    • Unlimited quizzes
    • Twelve question types
    • Conversion rate optimization triggers (discounts & bonuses)
    • Full list of available integrations: , Facebook Pixel, Google Analytics, Tiki’s Tok Pixel, Zapier, Webhooks & more
    • Full list of customization options: text colors, quiz background, fonts, buttons, button styles, etc.
    • Quiz templates
    • Link a domain name to quizzes
    • Assign a domain name to quizzes
    • Setting up the contact form: collect emails, phone numbers, social networks id or messengers
    • Add quiz results based on users’ answers
    • Logic questions branching
    • Scoring logic
    • Grouping quizzes by project

    Tier 1 -$49

    • All features above included
    • 1,000 leads per month

    Tier 2 -$98

    • All features above included
    • 2,000 leads per month

    Tier 3 – $147

    • All features above included
    • 4,000 leads per month
    • White – labeling
    • Option to disable contact form

    Tier 4 – $198

    • All features above included
    • 7,000 leads per month
    • White – labeling
    • Option to disable contact form

    Tier 5 – $245

    • All features above included
    • 10,000 leads per month

    Reasons Why These Startup Sectors Bloomed During Lockdown
    In the unprecedented time, where everyone is talking about the economic slowdownand financial difficulties, there have been a few startups sectors that havemanaged grow exponentially well. The covid 19 has shaken the world and hasbrought many business to a halt, although startups have lost their …
    StartupTalkyPV Vyshnavi

    Marquiz – FAQs

    Do you support RTL? What language do you support? And how to embed the quiz in a WordPress site?

    We are working on adding RTL, it is actually almost ready.

    And regarding WordPress, you can use Webhooks or Zapier to send leads to your WP base. We don’t have a direct integration yet.

    Could integration be created between the quiz and LMS via Pabbly Connect?

    We haven’t integrated with Pabbly Connect yet, but have already added it to RoadMap.

    Can we give access to our teammates?

    You can group your quizzes into projects and organize collaborative work by granting access to your co-workers.

    Conclusion

    Everyone loves a good quiz. Especially if these quizzes give out discounts, bonuses and exciting offers.

    With Marquiz, improve engagement with your customers with personalized quizzes and offers so that you can bring more qualified leads and the right customers.

    Now you can finally get the business results you want without too much of a hassle.

  • Optinly – The Best WordPress Pop-up Plugin To Get Now

    What is the easiest way to grab a viewer’s attention on a website?

    If your answer was pop-ups, then you were right.

    It’s sudden appearance with eye-catching visibility makes it a powerful option to attract viewers to your message. If you intend to announce new deals every time a visitor enters your website or if there are recent changes to the website, pop-ups are the most obvious choice.

    Optinly enables you to create impressive pop-ups to boost conversion rate
    Optinly enables you to create impressive pop-ups to boost conversion rate

    But sometimes, these not-so-subtle messages are completely ignored if your design is unimpressive, or the message it carries is irrelevant to the user. A recent analysis has found that pop-ups increase conversion by 50%. Which means that everytime a viewer sees one, you have a 50-50 chance of getting your message across.

    So it is very important that your pop-ups are designed to impress, and more importantly, to be relevant. As there are tons of plugins available, we have narrowed your options down to the one plugin that will solve all your problems, Optinly.

    In this article, we will review the plugin, its features, usability, pricing and let you decide if this is for you.

    What is Optinly?
    Optinly – Features
    Create eye-catching pop ups with Optinly
    Optinly – Pricing Plans
    Conclusion

    What is Optinly?

    A SaaS product specifically designed to capture leads, Optinly is not simply just a pop-up tool. Its impressive design combined with the ability to target goal-based leads will ensure viewer engagement. It will also help you increase your customer base and drive more traffic to your website.

    You can optimize your online business in the following ways using Optinly

    • Endorse your brand with eye-catching pop-ups.
    • Customize  your pop-ups to align with your marketing goals.
    • Create multiple pop-up campaigns with triggers for time, device, exit intent and more.
    • Announce special offers and help reduce cart abandonment.

    Plerdy: Review, Pricing, Features & Everything You Need To Know
    Wondering why your site hasn’t been able to convert any visitors lately? You don’t really know what the problem is with your website but you’re desperateto find out why people are bouncing off your site. You cant poll every visitor that comes in, and you cannot spend more timetweaking their ex…
    StartupTalkyDev Kumar Padhy

    Optinly – Features

    Optinly boasts of a variety of pop-ups, each designed to be used for a specific purpose. Every pop-up is unique and will help you increase your conversion rate. Down below is a list of pop-ups that might prove beneficial to you.

    • Gamification Pop-ups

    No one can resist a spinning wheel that draws lucky prizes. It is one of the best ways to engage with a viewer and ensure that they revisit to check on their prizes. Better engagement inevitably leads to more conversions.

    • Notification Pop-ups

    You may use these customizable pop-ups to announce new deals, upcoming events or provide your users with valuable information. These pop-ups are ideal as they instantly grab the viewer’s attention.

    • Floating sidebars

    Not all pop-ups are intrusive and require immediate attention. You may use these pop-ups when your visitors scroll through your page, reminding them of an offer or make an announcement.

    • Timed Pop-ups

    These pop-ups are triggered with time. Once you realize that a viewer is here to stay, then you may need to inform them about a particular offer or send a message. It lets you convey your message at an optimal time and therefore, increase your email list.

    • Exit Intent pop-ups

    These pop-ups are used as a last resort and are usually deployed once your viewer is about to leave your website. You may use it as a last-minute tool to offer them coupon codes or discounts and therefore have chance to boost up your conversion

    Optinly simply takes out the guesswork on how to target different people by offering you a variety of professional templates. You can use these templates according to your goals whether it be collecting feedback or increasing your cart value.

    Optinly even goes a step further by making these templates completely customizable from simply adjusting the layout or editing your logo. You can also add links, images and even animation so that there is no way that your viewer will ignore your message.

    But never-ending pop-ups might drive your customers away instead of bringing them in. So the option to personalize your pop-ups to greet your subscribers by using simple short codes for their names will increase their engagement on your website.

    Create eye-catching pop ups with Optinly

    • Multiple pop-up forms

    It is not only important to have eye-catching pop-ups, but personalize them in such a way that it is different for every user. By taking user’s preferences into account, Optinly delivers more than 6 different pop-up forms to optimize a user’s experience based on their interests.

    • 30+ ready-to-use templates

    You have at your disposal more than 30 pre-designed templates that let you create your popups efficiently. These pop-ups are designed by professionals in order to attract your viewers and attain your business goals as quickly as possible.

    Optinly – Pricing Plans

    Optinly Pricing Plans
    Optinly Pricing Plans

    Click below if you want to get Life Time Acess (LTD) of Optinly, click below.

    Conclusion

    The long and short of it is, Optinly is a solution to boost conversion. It allows you to connect with your subscribers by greeting them by their names, making them feel valued. Such extent of personalization will help your website reach new heights by generating more leads and will definitely ensure their revisit.

    It allows you to conduct surveys and feedback from your subscribers. You may track the individual performance of each pop-up, changing what needs to be changed for intended results. In addition, it works flawlessly on mobile websites which will no doubt increase your audience base and take your business to the next level.

    With an easy-to-use user friendly interface, you can carry out multiple pop-up campaigns to rack up your conversion rate in a short span of time.

    All these rich features with unlimited customizations and personalization is what makes Optinly an attractive option.

    There are many WordPress plugins for pop-ups for very few of them have such powerful features and the ones that do are available for a hefty price. With Optinly, many of its features are available in both the free and paid versions of the plugin, so you need not worry about your budget. You can start with the Free plan and later upgrade to the Growth plan, whenever necessary.

    So, what are you waiting for? All you need to do is install and activate it.

  • Should You Have Pop-ups on Your Website in 2020?

    We can’t ignore the fact that the most annoying thing as user in the world is Pop-ups. However, those traditional pop-up ads have almost gone from internet, but pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience. For a startup, pop-ups on website have their own pros and cons. Here we’ve discussed some pop-up ads examples to guide to use pop-ups on your Website.

    Today we’re going to look at seven surprisingly effective ways to use pop-ups on your website with the choice of the appropriate pop up for your website.

    Yes, Copyblogger boosted their email list using high converting Pop-ups as it provides insane value with their lead magnet. According to a report, average click-through rates on the pop-up is around 2% which is not bad at all. Hence, here is guide on how to make pop up ads with some pop up design examples.

    What Are Pop-ups?
    Why Are Pop-Ups Important?
    Disadvantages Of Pop-ups
    How To Create A Pop-up For Your Website?
    Best Tools To Create A Pop-up

    What are Pop-ups?

    pop-up designs templates
    What are Pop-ups

    A window which suddenly pops-up on the screen is called a pop-up. In the early days, it was used only for (annoying) advertisement purpose, but now, it has evolved a lot and used for many other marketing purposes. Almost all the websites have pop-ups. Sometimes, you don’t even realize that it is a pop-up. With a better study and research of the human brain, companies are able to make pop-ups which will not annoy us and in fact, we will love them. Although some people still hate pop-ups, they are a great channel to increase the conversion rate.

    Why are Pop-Ups Important?

    Gain Attraction

    pop-ups on websites
    Attract user

    Pop-ups on websites scream for attraction. People cannot ignore them. Anyone who came across any pop-up will read what it says if it loads quickly.

    Build Email List

    grow email list
    grow email list

    You can use pop-ups to show the email subscription form and build your email list. If people like your content and you remind them to sign up to your email subscription, they will definitely do it.

    Increase Conversion Rate

    Even though people find them annoying, but research says that pop-ups increase the conversion rate. And of course, why wouldn’t they? Pop-up grabs all the attention of the user.

    Focus On One Message

    Pop-ups only focus on one message at a time. It helps to keep the promotions simple to understand.

    How to Improve Landing Page Conversion?
    Landing Page is an opportunity for the company to tell the most important thingabout their products and services within a few seconds, and for a potentialclient – to make sure that it has hit “bulls eye”. Besides, it is a powerfultool for converting traffic and generating leads. The complexity of…
    StartupTalkyRishabh Rathi

    Disadvantages of Pop-ups

    Annoying As Hell

    The most obvious disadvantage. Pop-ups are really annoying. When it comes to slow internet,most of the users just close it which makes all the efforts go waste.

    Increase Bounce Rate

    Pop-ups increases the bounce rate. When people see the pop-ups, the “back” is the only button they see useful. It increases the bounce rate of the website, which is definitely not good for it.

    Might Affect SEO

    Although it is still not clear as to whether or not it does but using pop-ups might affect the SEO. Google always try to provide the best content to its users and a website with more bounce rate is definitely not on their list of good websites.

    Spoil Brand Image

    Using pop-ups might build your email list but it does not build your image. In fact, it spoils it. When people find something annoying on your website, they think you are not professional in your job.

    How To Create A Pop-up For Your Website?

    Now, just in case you decided to include a pop-up on your website, then you would want to know how to do so. If you think you can do it manually, then the W3Schools tutorial will help you a lot. But if you want it the easy way, then here are some online tools you can use.

    Best Tools To Create A Pop-up

    • Wishpond
    • Popup Maker
    • OptinMonster
    • WisePops
    • Hello Bar

    HelloBar – Lets You Create Interactive Pop-ups for Website Visitors
    Visit any website, and you find pop-ups. [/tag/how-to-block-pop-ups/] While somesays ‘subscribe to our newsletter’, some others are there to inform you aboutoffers and discounts. You might find them annoying, however they are very usefulto get a response from the visitors. They are call-to-action…
    StartupTalkyShubham Kumar

    Conclusion

    Even though pop-ups are annoying, if you use them with creativity, they will be a great tool to increase the conversion rate. However, they will be disastrous if you don’t put some creativity into it. I always say to outsource your work, it is because creativity and experience beat hard work. You cannot be an expert in everything. So just hire someone better to do creative works.

    Do you like pop-ups on the websites? Please comment below. Also, share this post with all your friends.

  • How to Build an Email List for Business? | Tools for Email List building in 2020

    Email marketing helps you not only to promote the brand or launch a new product but build a relationship with your customers and convert them into loyal customers. Email marketing is the primary method for promotion. But you need to find out how to create an email list. To collect emails for your business, you have to make some strategy. People are not going to come to you and give their email addresses themselves. Here are tips on how to build an email list and free email listing tools.

    Email list building is an important element of a successful marketing strategy regardless of type of business you operate. With this list, you can share your story, promote your business, and showcase your products. There are many ways you can build an email list. This post covers some ways you can get more email subscribers and email service tips to improve their experience which will motivate them to share your content with others and ultimately, generate leads for you.

    How to Build Your Email List
    Tools for Email List Building

    How to Build Your Email List

    1. Just Ask

    You can just ask people to subscribe to your newsletter. Most of the people who loved your content will subscribe to you. For this, you can share some of your best content. If they like the content, they will subscribe to your newsletter resulting into fast email list building for free.

    2. Make it Easier

    If you ask for more than the needed information, people are going to doubt you for sure. Furthermore, the super lazy people, like me, will just hit the back button immediately when they will see an email form with many fields. So, just ask for their emails and if needed, their opinion about the content.

    3. Exhibit in Trade Shows

    how to create an email list

    Exhibit your company in trade shows. Ask people personally to subscribe to your newsletter after telling them about your website. You can use a paper and pen, or get a tablet to let them directly subscribe to your newsletter online. In fact, 81% of people who attend trade shows are influential people of a company and have buying authority. If you have a B2B business, you can generate leads targeting those people with email marketing.

    4. Discount

    Everyone loves discounts! You can give free products or a discount on your products if someone subscribes to your newsletter. In this way, you can know who is your potential customer and who’s not. You can then advertise your products to the target customers. Make sure you organize the email list you made after providing the benefits.

    5. Facebook Ads

    Facebook is the biggest advertising platform after Google for targeted email lists. You can advertise your website on Facebook and ask people to subscribe to your newsletter. Moreover, you can add a CTA button on your professional Facebook profile.

    6. Guest Blog

    You can write a blog for some other website as a guest. Put the CTA of subscribing to your newsletter, in your details. Also, don’t forget to mention your website there in the article.

    7. Host Webinars

    The best thing about the webinar is that people have to sign up before entering it. So, you can collect many emails at once with the help of just one webinar.

    Provide “Forward to a friend” link at the end of your emails. Your customers are the best marketing team you can have. If your content is good enough, there high chances that they’ll forward it to their friends and colleagues.

    9. Categorize

    Categorize your email list according to people’s needs. You can then send them all different emails so that every subscriber gets what they want.

    10. A/B Testing

    A/B Testing is to check 2 different versions of anything to see which one is the best. A/B test different signup forms to know which will be the most optimised for your website. Analyze and decide what works best for your website.

    How to do A/B Testing to Increase your Sales | A/B Testing Guide
    Do you want more Click Through Rate (CTR)? Who doesn’t? Then you must know aboutA/B testing. A/B testing is a method for figuring out the best onlinepromotional and marketing strategies suitable for your business. A/B testinghelps you to make decisions like which image to include in the website, …
    StartupTalkyVidhi Punamiya

    11. Birthday Wishes

    Birthday is the most special day for anyone. Whenever we get an unexpected birthday wish, it becomes more special. So, send special birthday emails to your subscribers if you have their data. Don’t market any of your products in that email, it will have bad impression on people.

    12. Create a contest

    how to build an email list for free

    Many people love to participate in a competition and get rewarded for it. Taking advantage of this scenario you can organize a competition and ask them to subscribe to the newsletter. Winner will, of course, get some prize and you will be getting numbers of email subscribers to add on the email list.

    13. A signup form

    Popup signup forms still works very well. Add some discount vouchers or offers to lure people to fill the form out. This way good numbers of potential customers will be added on the list.

    20 Best Practices boosting the design of your Sign Up Form | Sign up form optimisation
    StartupTalky’s Sign up formA signup form let the user input the required dataand the website to collect and save it. It is a means to subscribe the user toyour email list. Sign up form is the most important part of a website. It isbecause of the fact that those who sign up for the website, are mo…
    StartupTalkyLakshya Singh

    Tools for Email Building

    Now, we have various ways to create an email list but the tools make everything easier. Hence here are few tools to build an email list for your business-

    Tinyletter

    If you are looking for how to grow your email list, Tinyletter is a tool which is used to write a quick email newsletter. It is a completely free tool and provide 5,000 free emails to its users.

    Emailoctopus

    It allows to send 1000 free email for a month and then charges minimal fees to send more emails. It uses Amazon SES (Simple Email Service) to send the emails. Emailoctopus also lets the creator choose the design, content, and statistics of the emails. It allows 62,000 emails per month to upto 2500 people.

    Benchmark Mail

    This app allows creating newsletters in dozens of languages, for the reader to read it everywhere they want. It comes with options like easy to edit, color-driven templates and drag-and-drop sections for the mails. It allows sending up to 7 emails a month to 2,000 people.

    Mailchimp

    It is one of the most popular email newsletter apps to create a newsletter. Its free plan includes landing page builder, form tool, marketing automation and A/B testing. It allows 6 mails per month to 2,000 subscribers.

    Revue

    Revue is an editorial newsletter tool for writers and publishers. Revue allows to create emails from curated content. It allows sending unlimited emails to 50 people.

    How to Write email for Awareness Stage (SaaS)?
    With customer [https://startuptalky.com/tag/customers/]retention in general,there are a few key ingredients you need for success: * A deep understanding of your customer * The ability to provide exceptional customer support * Loyalty rewards Now, these three ingredients aren’t the only thing y…
    StartupTalkyRishabh Rathi

    Conclusion

    The email list is a crucial part for any online business. You cannot just rely on paid advertisements for marketing. You need your channel to become a brand. But collecting emails and building an email list not as easy as it seems, neither its impossible. Furthermore, you might get an already built email list in exchange of some bucks from the black markets, but it will never worth it. The email list you build will be the people who will be already aware of your product, but the list you will buy will be just some random people who will blacklist your emails. Therefore, do your best in building a good email list and create good content for your audience.

    If you know more ways to gather emails, please share with us in the comment.

  • How to do A/B Testing to Increase your Sales | Guide to A/B Testing

    Do you want more Click Through Rate (CTR)? Who doesn’t? Then you must know about A/B testing. A/B testing is a method for figuring out the best online promotional and marketing strategies suitable for your business. A/B testing helps you to make decisions like which image to include in the website, which email subject lines to use, CTA buttons, etc. Here is a guide to A/B testing tools and how it will help you create better plans and generate more sales in the future.

    We have presented A/B testing tutorial that can increase the effectiveness in your marketing efforts. It can be used to test everything from website copy to sales emails to search ads. These are some of the small factors which affect the website a lot. And advantages A/B testing are that it helps market your business effectively. Finding out most effective elements of a promotion, and then combining them, can make your marketing efforts much more profitable and successful.

    What is A/B testing?

    In business terms, A/B testing refers to a randomized experiment where there are two variants of a product, viz., A and B. It includes the application of statistical hypothesis testing. A/B testing compares two versions of a single variable found on the subject’s response to variant A against variant B. Then it decides which among the two variants is more effective. It is also known as bucket tests or split-run tests.

    For example :– You design two templates for your social media posts. You can post content with the first template at different times of the day throughout the week. Then, next week, you can post content with the another template but on the same time and day. In both the cases, record the the engagement rate of the posts. After the experiment, you will be able to see if both the templates are doing same or not. If not, use the template with the most engagement. The same concept can be used for the websites.

    Also Read:  How to Generate Leads – 100 Proven ways

    How does it work?

    a/b testing statistics
    A/B Testing process

    A/B testing works on the viewer’s experience. You can directly ask people which one of two versions they like. However, that could be so old fashion. So, you can use some services which will use one version for the first 1000 impression and the other version for the next 1000 impression. Then you can easily compare the CTR of both the versions. Then use the best one for your website.
    Please don’t confuse in “versions”. The word “version” includes all the elements of a website like the CTA button, thank you page, landing page, sign up form, etc. You don’t have to create two web pages for testing, you can test each of them individually just by updating the page.

    Advantages of A/B Testing

    Easy Analysis: After testing both the version, you can easily analyze the data and then implement accordingly. The data will be easily readable for you.

    Improved Website: After analyzing which version works best for your website, you can improve the content of your website. More people will love your website’s content.

    Bounce Rate: As more people will like your content, the bounce rate of the website will eventually be reduced. However, you will have to implement the changes to the website according to the data.

    Conversion Rate: Obviously, if you will have better content, your ranking will be good and you will have more conversion rate.

    These were only a handful of advantages of A/B testing. When you will test it on your website, you will observe many more changes to your website.

    Limitations of A/B Testing

    Nothing is perfect. Here are some limitations of A/B testing.

    Limited Testing: You cannot test everything in just one attempt. You have to test each factor separately. For instance, you have to check one sign up form and then another one, and then you can go for testing the next element like thank you page, buttons, etc.

    Quantity Not Quality: There is no surety that the majority of users are quality users. For example, you have tested two sign up form and form number 2 has more sign-ups than form number 1. But you don’t know that those people who have signed up from form number 2 will buy your product more than those of form number 1. So, the quality of the users still can’t be analyzed by A/B testing.

    Slow: The process is very slow as you have to test each element of the website separately. Therefore, you have to give so much time analyzing the data. Moreover, it will also be expensive if you are taking an expert’s consultation in case you are paying him/her according to the time.

    Best Tools for A/B Testing

    Some tools which you can use to analyze the data of your A/B test are:

    • Google Analytics
    • Unbounce
    • Optimizely
    • Kissmetrics
    • AB Tasty
    • Crazyegg

    These are some of the top tools which will help you in A/B testing. However, there are some services like Zoho, Notifyvisitors, Kentico, etc. which will ease your work for A/B testing a website.

    Also Read: How to Do Target Market Selection For Your Business

    Conclusion

    A/B testing should be done only if you have a good amount of visitors. You should perform A/B testing if you have a traffic of more than 1000 visitors. The more the people you test it on, the more accurate results you get. There are tools and services which will automatically change the element to test another one.

  • Generate Leads with HelloBar

    Visit any website, and you find pop-ups. While some says ‘subscribe to our newsletter’, some others are there to inform you about offers and discounts. You might find them annoying, however they are very useful to get a response from the visitors. They are call-to-action which reminds people what they have to do. It is totally worth having one on your website, and HelloBar is a tool that can help you in this regard. Here is all about HelloBar and how it can help you in making your website grow.

    What is the HelloBar?
    Why HelloBar?
    Uses of HelloBar
    How to Set Up HelloBar on your Website?
    Who created HelloBar?
    HelloBar Pricing
    HelloBar Alternatives
    Conclusion

    What is HelloBar?

    HelloBar is a popular lead generation tool, that allows you to show attractive notification to visitors who visit your site. Whether you have a HTML site, WordPress site or you are using some other CMS, HelloBar can be used with all. Moreover, using HelloBar not only increases your conversion rate but also impacts UX. User experience is much more important in terms of websites. If a user is unsatisfied with your website’s content, they are most likely go back which will negatively impact your website’s performance. HelloBar provides message pop up service which will make users read and interact with your website.

    what is hellobar
    Hello Bar Logo

    Why HelloBar?

    HelloBar attract people’s attention, and interact with them. Furthermore, the best thing about the HelloBar is that they don’t bother users. However, you can customize them according to your need but most of them don’t irritate users like other pop up ads.

    Uses of HelloBar

    Some of the main uses of HelloBar are:

    • Do surveys: You can conduct easy and quick surveys and find out what your visitors want.
    • Get Subscribers: HelloBar is useful to get subscribers. People can and will easily subscribe to your website by seeing the HelloBar on the website.
    • FOMO Strategy: You can use people’s fear of missing out (FOMO) by providing a discount for a limited time and advertise it in HelloBar.
    • Promote Posts: You can promote your other posts in the helloBar.
    • Ebook: You can provide a link to download your free or paid ebook.
    • Social Media: You can use it to promote your social media pages or profiles.

    Although these are some of the main uses of HelloBar, they are not limited here, you can use your creativity to explore the possibilities.

    How to Set Up HelloBar on your Website?

    Here are the steps you need to follow to create a HelloBar for your website

    • Go to HelloBar website and enter your website’s URL.
    • After receiving your URL, they will ask you to sign up to their website.
    • After signing up, they will ask you to chose your goal, i.e. “Target a URL” ; “Collect Email”; “Make Sales”; “Announcement”; “Get Phone Calls”
    • Now, you will have to create the bar. Just insert the message and chose the color.
    • Then you can just customize the bar according to your need.
    • After customizing, just choose the platform (CMS) you have your website associated with. Though, you can also choose for assistance, if needed.
    • Your universal code will be generated and all you have to do is to copy and paste this code in the header of your website. You can add them separately in pages if you don’t want it in every page of your website.
    • Now, you can just publish your website. However, if you need then you can always edit the setting on their website.
    How to use Hellobar on a Website | Tutorial

    Who Created HelloBar?

    The most famous name in the blogging industry. Yes, you guessed it right, it is Neil Patel. Neil Patel acquired the rights to the HelloBar. However, the tool was created by another company, Digital Telepathy. Crazy Eggs, a company of Neil Patel, acquired the HelloBar as they wanted products that were similar to its own . They wanted something which helps website builders to improve the user experience. And HelloBar is focused on the same.

    HelloBar Pricing

    HelloBar has both a free and a paid version. But 10 bars are the limitations in the free version. Some other limitations include

    • No bar targeting
    • No custom message
    • HelloBar branding

    In the paid version, packages include, ‘Elite’ which costs $99/month & ‘Growth’ package which costs $29/month. Some interesting features of paid packages include –

    • No Hello Bar logo
    • Unlimited bars
    • Custom messages
    • Targeted bars according to the device, location, etc

    HelloBar Alternatives

    HelloBar is definitely not the only one in the market who is providing you with this service. There are many other companies for it. And you might even find them suit you better than HelloBar. So, some of the top alternatives of HelloBar are:

    • SumoMe
    • WordPress Notification Bar
    • Fluid Notification Bar
    • Attention Grabber
    • Icegram
    • OptinMonster
    • Notify Bar
    • GetSiteControl
    • Optimonk
    • Unbounce

    Read More: How can we generate leads with Email signature

    Conclusion

    If you are a newbie in blogging or doing it as a side project, then we would suggest you to go with free version only. However, if you are very serious about it and already earning some money from your website, then you can consider going for a paid version

    HelloBar is a great service to increase your conversion rate. It makes your work easy and efficient. So even if its the free version, including a bar on your website, will definitely help you grow your website. Are you already using HelloBar? Which do you think is the best alternative of HelloBar? Let us know in the comments box.

  • How To Improve Sales Pitch | 9 Tips To Pitch Your Product

    Business does not run merely on the products and advertisements. It runs on the people of the company and the investors which supports it time to time. You will have to go through sales pitching someday. You might have to pitch your product in some seminar, some meetup or to the investors. In this post, we will tell you about some sales pitch tips to generate leads.

    “Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.”
    – Matt Heinz

    1. Tell a Story

    No one gonna listen to you if you come on the stage and start bragging about your product. People don’t wanna know about your product if you don’t make them feel good. You can start the pitch by telling a story of someone or something which inspired the creation of the product.

    Once you get the people’s attention, you can get into their head and pitch your product directly to their minds. Just don’t talk only facts but some personal experience in the form of a story to make the people feel connected to the pitch. You can generate leads when people will be connected with you.

    “How you sell matters. What your process is matters. But how your customers feel when they engage with you matters more.”
    – Tiffani Bova, Sales Innovation Evangelist and Salesforce Speaker

    2. Understand their Need

    Understand the need of your audience. You have to observe what your audience wants to hear. Make your speech according to your audience. Even if your audience is not interested in your product, you can tell them something which balance their interests and your product. It will motivate them to listen and engage in your pitch. Nevertheless, the key is to sell your pitch to the investors or audiences. So, cater their need to generate leads through your pitch.

    “Don’t find customers for your products, find products for your customers.”
    – Seth Godin, American Author

    3. Create a beautiful Presentation

    Create a beautiful and interesting presentation which grab people’s attention. Use infographics and interesting pictures in your presentation. Make it more colourful. Add real life expediences of the presentation to make it relatable. Put up some straight facts about the product to make it more effective to the customers or investors who you are pitching the idea.

    Also Read: The 10 Best Tools for Graphic Designers

    4. Explainer Video

    You can create an explainer video to pitch your product. However, you cannot leave it all on the video alone. You will have to explain the explainer video after it ends, to add it with your sales pitch presentation.

    Videos are always great to grab the mass attention. It will be great if the video is full of facts, stats and clips showing customer experience and maybe some funny memes to lighten up the mood, in midst of the heavy, strong pitch presentation. Facts and stats are not only interesting but they will create a buzz and people are not gonna forget them so easily and neither your pitch.

    Also read:

    5. Focus on Benefits

    It is so obvious. Focus on benefits but explain the problem first. Once you let your prospect realise how big the problem is, they will start listening to you and will get convinced why they should start using the product. Because the more you let your public realize that their problem is huge, the more they will listen that why they should use or invest in the product.

    “Sales is not about selling anymore, but about building trust and educating.”
    – Siva Devaki, CEO – MassMailer

    6. Your Own Story

    People love life stories. While pitching, you can tell people how you got to where you are today. Let them know your good and bad moments. But focus on emotional moments. It touches their emotions and forces them to see themselves in your position. It will make their mind concentrate on your story. With this, you can easily get their attention and they will not forget about your product for a pretty long time.

    Also Read: The Golden Marketing Method: Drip Marketing

    7. Keep It Short

    You don’t have to stretch it all. In fact, you have to make it short. Keep it all short and simple. But, of course, you can’t do this all in a short period. However, the easy way to make it possible is to divide the time for each task and topic. This way, you will be able to plan it all better. You cannot pitch a product just in some seconds, anyway. So if you have 5 minutes, you will have to focus on the main aspects of the product and pitch whats important for the client, investor or the audience to know.

    “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”
    -Thomas Edison, American Inventor

    8. CTA

    CTA or the Call To Action is important for all types of marketing. And the sales pitch is the most important marketing opportunity. At the end of the presentation, you can ask them to sign up on your website, visit it or provide you emails, etc. But call to action is very important at the end of the pitch. Just don’t do it if you are pitching it to investors or clients.

    Also read: How A/B testing can increase your Sales

    9. Smile

    Lastly, wear a smile and put on the coat of confidence. A smile makes you more attractive as people will not fear to reach you out and talk to you. And confidence works as a shield to your bad moves. If you make any minor mistake, your confidence will cover it.

    “There is little success where there is little laughter.”
    –Andrew Carnegie, American industrialist

    Conclusion

    Sales pitching can be one of the toughest work for you, but once you did it, you will realize how wrong you are. Maybe not in the first chance, but you will develop yourself gradually and become an expert in sales pitching. Experience is the best teacher. These tips are just words unless you go and do it yourself. Prepare yourself as you will never get another chance.

    How was your first Sales pitch experience? Please comment below.