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Tag: lead generation

  • What Is the Best Time to Send Newsletters as per Your Audience?

    Everyone must have heard that timing is everything. It’s not everything, but it is critical, specifically when it comes to getting subscribers to notice and open newsletters. Businesses and organizations use newsletters to convey important information to their range of clients, prospects, and subscribers. Newsletters provide direct access to an audience’s inbox that allows sharing of compelling material, promotion of sales, driving traffic to a website, etc.

    Furthermore, newsletters are simple to track and alter, which allows for tracking progress and making meaningful changes for better efficiency. The success of a campaign and its click-through rates are heavily influenced by its timing. To create a huge impact, it’s critical to send newsletters when most individuals check their inboxes. However, because each organization is unique, a fixed timing may not be suitable for all. That’s why it’s crucial to figure out the optimal times to send newsletters for a specific company. This article will provide the optimal timing to send newsletters based on recent market research.

    What is a Newsletter?
    Best Time to Send Newsletters
    Modification of Time As Per Your Audience
    Why is The Time of Sending a Newsletter Influential?
    Essential Tips for Sending Newsletters

    What is a Newsletter?

    A newsletter is an email sent as part of a marketing effort. It includes essential news and updates about a brand and its products and other relevant data. It’s a low-cost method of increasing business. For some, newsletter marketing is a thing of the past. Many companies believe this is due to significant improvements in social media marketing, such as Instagram hashtags, stories, live videos, and voice search. But newsletters are still one of the most effective ways to market and showcase a new product or service to the people.

    What is the one metric that matters for evaluating if a newsletter is successful
    What is the one metric that matters for evaluating if a newsletter is successful

    Best Time to Send Newsletters

    Most people open the newsletters between 10 am and 12 pm (depending on the subscriber’s time zone). Many industry analysts have lauded these times as ideal for sending newsletters because the subscribers have settled into their day and aren’t too preoccupied with their regular duties to ignore their inboxes. According to the statistics, higher open rates are also seen around 5–6 pm. Now, let’s glance at each weekday to see when the most people open their newsletters.

    ● Monday- On a Monday, the peak time for people to check their newsletters is 10 am, with a nice little bump between 5–7 pm, according to the data. Open, and click-through rates decline slightly in the mid-afternoon, maybe when individuals shake off the “Monday blues” and get back to work.

    ● Tuesday- Newsletter openings peak around 10 am, remain relatively stable throughout the afternoon, and decline after 6 pm. This could be because subscribers have developed a weekly ritual of reading their emails and then logging off at the end of the day.

    ● Wednesday- Wednesday’s open and click-through rates follow a trend identical to Tuesday’s, with a sharper drop after 6 pm as individuals turn off their devices, begin their drive home, and spend time with family and friends.

    ● Thursday- Although 10 am remains the best hour for open rates, there is also a slight surge between 1–3 pm on Thursdays. This could be because people spend their lunch hour searching for something to do as the week draws to a close.

    ● Friday- Open rates are typically high from 10–11 am, with another increase around 2 pm. This is a fun day to send a newsletter since it catches the folks right before they leave for the weekend when they’re most likely to buy something new or start something different.

    While open and click-through rates are consistent across all weekdays, research shows that Tuesdays and Thursdays top the pack. Also, 10 am appears to be the best time to send newsletters for optimum open and click-through rates. According to these statistics, the worst time to send a newsletter is on weekends, 9 am or 9 pm when subscribers are hustling to be ready for the new day, shutting off for the evening, or sleeping.

    WIDGET: leadform | CAMPAIGN: undefined

    Modification of Time As Per Your Audience

    Knowing and understanding the audience demographics is one of the most critical steps to achieving newsletter marketing success. Almost every company globally wants the same thing regarding newsletter marketing. It is the ability to send the appropriate message to the appropriate person at the appropriate time.

    Subscribers have a variety of interests, habits, and requirements. Sending out mass communication newsletters simultaneously to everyone can never satisfy those needs. Knowing the demographics of the audience helps to send more relevant campaigns. Open rates and click-throughs will skyrocket if a company’s newsletter marketing efforts become more audience relevant.

    Here are some illustrations of how demographics can overrule typical “best time to send” recommendations:

    ● If a business tries to reach a young, tech-savvy audience, it will undoubtedly disregard the standard rule about avoiding sending emails late at night. Evening emails may be appropriate for younger audiences.

    ● The much-maligned Friday can be a terrific pick for a business in the entertainment industry because people are always looking for entertaining things to do over the weekend.

    ● Weekends don’t have to be off-limits. If a business wants to reach out to tech-savvy audiences, entrepreneurs, or students, weekends can be a good time.

    Understanding the behavior, preferences, and time zones of the target demographics can assist in determining the optimal day and time to send a newsletter. It is also important that a business should tailor newsletter sending times based on the location of the subscribers for best results.

    HubSpot acquired, The Hustle (newsletter producing media company)
    HubSpot acquired, The Hustle (newsletter producing media company)

    Why is The Time of Sending a Newsletter Influential?

    When a company works hard on a campaign, it comes up with valuable content, a compelling headline, and clear calls to action. Looking at all this, even the biggest companies like Amazon indulge in newsletters for their marketing. However, sometimes the newsletters do not get opened or clicked through. This is when the importance of good timing comes into play. An inbox is crowded, and newsletters at the top of the box tend to receive more attention than those at the bottom. So, posting time is crucial when creating major newsletter marketing campaigns. The timing of sending a newsletter is influential because of the following reasons:

    ● Increase the number of people who open the newsletters: The ultimate aim of newsletter marketing is to have increased open rates. A prospect or a subscriber is more likely to open a newsletter if it is at the top of their inbox; therefore, sending it at the right time is crucial.

    ● Increase the number of people who click on the links: Even if all the subscribers read a newsletter, there is no possibility of having a good return on investment (ROI) if no one clicks on it. If it is sent at the wrong time, the subscribers may not have the time to read the email or respond to the CTAs. Thus, another reason why the timing is influential.

    Amazon Prime weekly newsletter
    Amazon Prime weekly newsletter

    Essential Tips for Sending Newsletters

    The newsletter marketing community generally accepts broad newsletter sending time recommendations. They’re lovely for getting started, and they work most of the time. The following are some of the tips to keep in mind while sending newsletters:

    • Monday’s mess: On Mondays, it’s generally agreed that a business shouldn’t send out newsletters. Why? People are already dreading the weekend’s getting over. Usually, they march into the office, where they are overwhelmed with a deluge of emails accumulated over the previous few days. Inevitably, business emails will take precedence over promotional newsletters. This is why Monday is one of the worst days to send a newsletter.
    • Day vs Night: While this may seem self-evident, sending newsletters during the day is usually preferable. When people are awake, there is a much better chance of people opening the newsletter.
    • Weekends: Weekends are traditionally the days when people go for shopping and indulge in fun activities. Due to this, weekend open rates and click-through rates are notoriously low, and newsletter marketers should avoid it.
    • Early post: Some newsletters are opened within 60 minutes after being sent. Certain lingerers may not open the newsletter for another day or two. If the newsletter contains event-related information, it should be sent 3-5 days before.
    • The favorites: Marketers have usually avoided Monday’s anguish and Friday’s itchy feet by sending email campaigns on Tuesday, Wednesday, and Thursday. The most popular days for sending email newsletters are Tuesday and Thursday.
    • Traditional Strategy: The tested traditional strategy of sending out newsletters in the middle of the day works effectively. Subscribers are settled into their routines and regularly check their inboxes in the middle of the week. According to the general perspective, emails should be sent between 10 am and 12 pm.

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    Conclusion

    Newsletter marketing can be a complex topic to grasp. So many industries are using it and making a difference in their unique ways. The general takeaway is that a business should segment its audience, possibly by job function or seniority, to accommodate diverse behaviors and working styles. It should also consider alternative times that are more suitable for subscribers. Remember that research varies, customer behavior is constantly changing, and performance differs depending on the benchmark of a business.

    A business should experiment with different approaches to see what works best for a particular audience. It should also make sure that readers are already engaged in what it says. They value what it has to offer as a business, and as long as they send them newsletters about it at the right time, there is a decent chance of getting positive results.

    FAQs

    What is newsletter marketing?

    Newsletter marketing is sending informative and valuable content to a member list of future and established consumers through an email letter.

    Is sending newsletters a successful marketing strategy?

    As a marketing strategy, newsletters have endured the test of time. As per McKinsey analysts, newsletter marketing is 40 times more likely to bring in new clients than social media.

    How many words should a newsletter have?

    A maximum of 20 lines should be included in an email newsletter. For most industries, 20 lines of text or around 200 words results in the highest open and click-through rates.

    Which are the best days to send newsletters?

    In general, the best days to send newsletters are Tuesdays and Thursdays.

    What is the best time to send newsletters?

    The best time to send newsletters differs for different businesses and their audiences. For the early birds who check their email first thing in the morning, 8 AM is perfect. Other best times include 10 AM, 1 PM, and 6 PM.

  • How Sales Automation Can Help You Boost Revenue?

    We are all undoubtedly aware of all the repetitive tasks and processes inside our sales process. Getting a sale takes a significant amount of work. Salespeople spend a lot of time analyzing what the customer wants, reaching out to them and following up. When the number of prospects or customers increases, calls, meetings, and emails become a nightmare. This is where sales automation comes into play.

    Sales automation manages the repetitive and monotonous activities in the sales process to maintain a smooth and orderly flow of work. With sales automation in place, salespeople will have more time to sell and less time to streamline the work.

    In this guide, let’s dive deeper into what sales automation is and how it can help you increase sales.

    What is Sales Automation?
    How Sales Automation Can Help Your Business Increase Sales?
    Important features of Sales automation:
    Best Practices of Sales Automation

    What is Sales Automation?

    Sales automation is using computer software or AI to automate manual, repetitive and tedious sales processes. This allows salespeople to focus more on revenue-generating activities like forming new relationships and lead nurturing.

    According to a report, many industry leaders are unaware of or have not taken advantage of, the benefits of sales automation, which are spreading across a variety of use cases.

    To capitalize on the increasing potential, sales managers need to align their working practices and their technology platforms to guarantee that salespeople and automation solutions function in unison.

    Early adopters of sales automation routinely report more customer-facing time, improved customer satisfaction, efficiency enhancement of 10 to 15%, and potential revenue uplift of up to 10%.

    How Sales Automation Can Help Your Business Increase Sales?

    Speeds up the Sales Process

    Automation allows the full sales process to be completed quickly and without the possibility of human error. What appears to be a minor miscalculation in sales might result in a significant loss for a company.

    Sales automation delegates all of the endless administrative activities to an automated system that sales agents are requested to execute on a daily, weekly, or monthly basis.

    Increases Efficiency and Profits

    Automation enables salespeople to efficiently use their time and resources that are limited like sales and budget. This means an organic increase in revenue and productivity per employee.

    Here are some of the stats to prove this:

    1. 61% of businesses using automation reported exceeding their revenue targets in 2020.
    2. 44% of sales leaders who exceeded their revenue in 2021 use competitive intelligence and market data.
    3. Companies that implement high-level automation into their sales process generate around 16% more leads than companies that don’t.

    Collects Better and More Accurate Data

    Automating lead capture saves salespeople from having to manually enter leads into their CRM system. It frees them up to spend more time prospecting for new business. This helps you define who your target market is and develop more effective marketing strategies.

    More accurate information also means better data, which leads to better forecasts. Automating and capturing the right sales data for each prospect allows organizations to run reports and forecasts with confidence without micromanagement.

    Identifies High-Quality Prospects Quickly

    Automating the sales process using the right criteria will help your team identify highly qualified prospects from those who are just looking for information. Spending more time on qualified deals means more sales and more revenue.

    61% of businesses leveraging AI-based sales automation reported exceeding their revenue targets in 2020. Lead nurturing automation has increased conversion rates for various brands.

    Provides Customer Behaviour Insights

    You may automatically track and manage your prospects’ and customers’ behaviour as they interact with your business. When you’re ready to make a move, you’ll know more about their personal preferences. This provides you with an advantage when it comes to addressing their requirements and converting them into customers.

    Important Features of Sales Automation

    For sales agents, having more time means generating more sales. Businesses can leverage automation technologies to build a hybrid sales experience which includes both humans and software. Certain duties are done automatically by the software, while others are still overseen by the sales staff. Automation can handle a variety of jobs, including lead management, communication, activity tracking etc.

    Lead identification & qualification

    With the lead management feature, automation allows you to analyze a lead’s behaviour automatically, then arrange, rank, and classify those leads before allocating them to the best sales agent.

    It would take many hours for a human to examine all of that information to qualify a lead. A software program, on the other hand, can do it in minutes. As a result, salespeople have a better-refined list of leads to convert into paying clients.

    Communication

    Email, chatbots, and appointment scheduling software are all examples of communication automation. Salespeople have little time, but our customers want quick responses. Companies can use communication automation to set up an automated method for handling client conversations.

    Customers can still get emails, arrange appointments, and interact with chatbots on the company’s website to discover the right product or service even when everyone at the company is occupied with a task.

    Tracking tasks & activities

    Automation enables you to keep track of emails exchanged, meetings booked, and phone calls made so that everyone knows how far a sales agent has advanced with a prospect.

    Knowing how many stages have been completed and how many remains ensures that the process is uniform and repeatable. Furthermore, by automating activity tracking, sales agents are relieved of the need to manually log their actions.

    Marketing Gamification | How Can It Help You Increase Sales?
    Marketing gamification is the process of using game mechanics to engage the customers. It helps to increase sales, customer loyalty, and more.
    StartupTalkyAnji Velagana

    Best Practices of Sales Automation

    Don’t automate only for the sake of automating. Design an automation strategy specific to your business use case. Examine your processes and workflows to see where automation might boost efficiency. To keep everyone responsible, create an executable plan with trackers and milestones. The effect of automation becomes plain and actionable in this manner.

    Once you’ve identified the ineffective aspects of your sales process, you’ll be able to see which sections require automation. It is now time to identify your goals. Set explicit and quantifiable goals for what you hope to accomplish with automation.

    Create a systematic and repeatable method for reviewing, analysing, and selecting automation possibilities to grow sales automation. Create standards that qualify as a suitable candidate for automation, as well as a mechanism for analysing time and money expenditure vs. return on investment.

    Clearly explain automation goals and plans throughout the company, and identify individuals or departments who will be required to implement new techniques.

    FAQs

    How does automation increase revenue?

    Automation will help your sales team focus on closing sales as most of the repetitive tasks will be performed by an automation tool.

    How sales office automation software can help in sales analysis?

    Sales office automation can help you eliminate repetitive tasks so that your team can focus on closing sales.

    How do I automate my sales?

    Schedule appointments, automate your email follow-ups and automate your lead list building.

  • What is Marketing Gamification and How Can It Help You Increase Sales?

    Marketing gamification is the process of using game mechanics and psychology in order to engage and motivate customers. It can be used to increase sales, encourage customer loyalty, and deepen engagement with a brand.

    There are many different types of gamification marketing strategies that mostly rely on using rewards, punishments, or other motivators to influence behavior. If done correctly, marketing gamification can be an incredibly effective way to boost your business. However, it is important to understand the basic principles of gamification before you get started.

    What is Marketing Gamification?
    How Can Marketing Gamification Help You Increase Sales?
    Tips to Increase Sales Using Marketing Gamification
    5 Best Practices for Implementing Gamification
    Brands that Use Gamification in Marketing

    Gamification Market Value Growth Worldwide (2016-2021)
    Gamification Market Value Growth Worldwide (2016-2021)

    What is Marketing Gamification?

    The basic premise of marketing gamification is the use of game mechanics and game thinking in marketing campaigns and strategies in order to engage customers more effectively and target consumers. Gamification can be used in various ways, but some common examples include using points, badges, and leaderboards to encourage specific behaviors, offering discounts or prizes for completing certain tasks or incorporating game design elements into marketing collateral.

    The use of gamification in marketing is a relatively new concept that is quickly gaining popularity. Gamification can take many forms, but essentially it involves using game-like elements and mechanics to engage customers and promote desired behaviors. When used effectively, gamification can be an extremely powerful marketing tool.

    Marketing gamification can be an extremely effective way to increase customer engagement and loyalty and drive conversions and sales if it is incorporated smartly. However, it’s important to note that gamification should not be used simply for the sake of using game mechanics. There needs to be a clear purpose and goal behind any gamification strategy, otherwise, it runs the risk of falling flat and coming across as disingenuous.

    If you’re considering incorporating gamification into your marketing efforts, do your research and understand how best to use it before moving forward. As with anything else in marketing, always test and measure your results to ensure that your gamification strategy is working and achieving the desired results.

    How Can Marketing Gamification Help You Increase Sales?

    Marketing gamification is a strategy that uses game-like elements and mechanics to engage customers and promote desired behavior. It can increase brand awareness, drive sales, or promote other marketing objectives.

    Gamification can increase customer engagement by making interactions more fun and engaging. It can also lead to increased brand loyalty and customer retention. Additionally, it can prompt customers to take desired actions, such as making a purchase or referring a friend.

    There are many different ways to gamify your marketing strategy. Some common tactics include offering rewards for taking desired actions, using leaderboards to encourage friendly competition, and adding elements of chance or mystery to pique customers’ interest.

    The key to successful marketing gamification is to ensure that the game elements are well-designed and add value for the customer. The goals of the gamification should be clearly defined, and the rules should be easy to understand. Additionally, the rewards should be attractive and meaningful.

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    Tips to Increase Sales Using Marketing Gamification

    Gamification Statistics
    Gamification Statistics

    The following are the top 10 tips to increase sales using marketing gamification:

    1. Offer incentives for customers to take actions that lead to sales. This could include discounts, points, or other rewards.

    2. Make the process of taking action easy and fun. Use game mechanics such as badges, leaderboards, and progress bars to keep customers engaged.

    3. Let customers know how their actions impact the company’s bottom line. Show them how their efforts are translating into real results.

    4. Encourage social sharing by offering additional rewards for customers who spread the word about your company or product.

    5. Use data from customer interactions to improve your gamification strategy over time. Constantly strive to make the experience more engaging and effective.

    6. Be sure to integrate gamification into your overall marketing strategy. Do not rely on it as a standalone tactic, or you may risk turning off customers.

    7. Keep an eye on the competition. See what they’re doing with gamification and try to stay one step ahead.

    8. Be prepared to change your approach if you do not see the desired results. Gamification is a dynamic field, and what works today may not work tomorrow.

    9. Have fun with it! The more you enjoy what you’re doing, the more likely your customers will too.

    10. Remember that gamification is just one tool in your sales arsenal. Use it alongside other techniques to create a well-rounded approach.

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    5 Best Practices for Implementing Gamification

    The following are the five best practices for implementing gamification:

    • Define your goals and objectives
    • Identify your target audience
    • Select the right game mechanics
    • Create a balance between competition and collaboration
    • Test and refine your gamification approach

    Following these best practices will help you ensure that your gamification implementation is successful. By defining your goals and objectives upfront, you can ensure that your selected game mechanics are aligned with them. Identifying your target audience is also important, as this will help you choose game mechanics that are most likely to engage them. Creating a balance between competition and collaboration will help keep players engaged while testing and refining your approach will help you further optimize your gamification implementation.

    Brands that Use Gamification in Marketing

    Starbucks - Starbucks Rewards
    Starbucks – Starbucks Rewards
    1. Starbucks’s “Starbucks Rewards”
    2. M&M’s “Eye-Spy Pretzel”
    3. KFC’s “Shrimp Attack”
    4. Hilton’s “Honors guest loyalty program”
    5. Sephora’s “Beauty Insider” loyalty program

    Conclusion

    Gamification is a hot topic in the world of marketing, and for a good reason. By understanding how to use it correctly, you can tap into your customer’s psychology and drive more sales with fewer efforts. Moreover, gamification is the new trend and both big and small brands are using it effectively to gain amazing results.  

    Thus, in today’s time, marketing gamification is an effective technique that helps in improving customer engagement leading to a higher success rate.

    FAQs

    How does gamification help marketing?

    Gamification improves engagement that ultimately leads to a higher conversion rate. It does not feel like traditional marketing, thus people are more likely to respond more.

    Is gamification a marketing tool?

    Gamification is an important tool in a marketing strategy as the end-user gets to enjoy the benefits of his/her activity.

    Does Starbucks use gamification?

    Starbucks uses gamification for marketing in the form of  ‘My Starbucks Rewards’ to increase engagement and retention of customers.

    What prominent companies use gamification techniques?

    • Google
    • Microsoft
    • Bluewolf
    • Cisco
    • Starbucks

  • Things to Know Before Hiring a Lead Generation Agency

    A lead generation agency can have a significant impact on the success of your business. By generating leads, they can help you increase sales and revenue. In addition, a lead generation agency can also help you build relationships with potential customers and clients. You can contact these individuals and offer them your products or services by providing them with leads. By doing this, you can establish trust and credibility with potential customers and clients, which can ultimately lead to increased sales and revenue.

    Things to Know Before Hiring a Lead Generation Agency

    Reasons to Hire a Lead Generation Agency

    What are the Best Sources that Generate Leads To Your Agency?
    What are the Best Sources that Generate Leads To Your Agency?

    Things to Know Before Hiring a Lead Generation Agency

    There are a few things you should consider before hiring a lead generation agency. First, think about your budget and what you’re willing to spend on lead generation services. Next, consider what your lead generation goals are – do you want more website visitors, more newsletter signups, or more sales? Once you know what you want to achieve, you can start looking for an agency that specializes in that area. Finally, read reviews and case studies to learn more about the agency’s work and see if they’re a good fit for your business. With these things in mind, you’ll be able to find the right lead generation agency for your needs.

    The following are the points that need to be considered before hiring a lead generation agency:

    Define Your Lead Generation Goals

    Before hiring a lead generation agency, you need to define your lead generation goals first. What are you looking to achieve? Do you want to increase brand awareness, drive more traffic to your website, or generate more leads? Once you know what your goals are, you can start to look for an agency that can help you achieve them.

    Do Your Research

    Once you know what you’re looking for, it’s time to do your market research and find the right agency for you. There are a lot of lead generation agencies out there, so take your time to find one that’s a good fit for your business.

    Set a Budget

    Before you start working with a lead generation agency, you need to set a budget. How much are you willing to spend on lead generation? This will help you narrow down your options and find an agency that fits within your budget.

    Ask for Referrals

    If you know anyone who has worked with a lead generation agency before, you can ask them for referrals. This can be a great way to find an agency that you can trust your business’s marketing with.

    Sales Aladin - Lead Generation Company in India
    Sales Aladin – Lead Generation Company in India

    Check Out Their Portfolio

    When you’re looking at different lead generation agencies, make sure to check out their portfolios. This will give you an idea of the type of work they have done in the past and whether or not they are a good fit for your business.

    Read Online Reviews

    In addition to checking out an agency’s portfolio, make sure to read their online reviews. This can help you better understand the agency’s work through others’ points of view and experiences.

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    Ask About Their Process

    When you’re considering working with a lead generation agency, ask about their process. How do they generate leads? What kind of methods do they use? This will help you determine if they are the right fit for your business.

    Inquire About Pricing

    Pricing is an important consideration when you’re hiring a lead generation agency. It is essential to understand their plans and pricing upfront to know what to expect.

    Get a Contract in Writing

    Before you start working with a lead generation agency, get a contract in writing. This will protect both you and the agency, and it will ensure that everyone is on the same page from the start.

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    Reasons to Hire a Lead Generation Agency

    As your business grows, so does the complexity of your sales process. You can no longer rely on a single salesperson to generate all of your leads and close all of your deals. Instead, you need to build a team of specialists who can each play a role in generating and nurturing leads until they’re ready to buy.

    That’s where a lead generation agency comes in. A lead generation agency can help you build an effective lead generation system, from generating initial leads to qualifying and nurturing them until they’re ready to buy.

    Here are a few reasons why you need to hire a lead generation agency:

    • It has the expertise and experience to build an effective lead generation system.
    • It makes use of various categories for the organization of data to make it more relevant to the target market.
    • It knows how to work with special marketing tools and thus, better sales for your business.
    • It can help you measure and optimize your lead generation efforts.
    • It can help improve your business’s online visibility.

    Thus, a growing business demands a need to hire a lead generation agency as they have the expertise and experience to build an effective lead generation system that can help you generate leads on a large scale.

    Conclusion

    Before you hire a lead generation agency, ask them about their process and how they plan to generate leads for your business. Ask for case studies or references from previous clients to get an idea of the quality of leads the agency has generated in the past. And finally, make sure you have a clear understanding of what the agency will and will not do for you.

    FAQs

    What does a lead generation agency do?

    A lead generation agency combines the information of customers and businesses that it can sell to a particular business wishing to buy new leads.

    Is hiring a lead generation agency worth it?

    Yes, hiring a lead generation agency is worth it as the businesses with efficient lead generation practices have a 9.3% higher sales success rate.

    Which are some prominent lead generation companies in India?

    • Sales Aladin
    • TDCX
    • Invensis
    • B2B Associates
    • Flatworld Solutions

    What is the difference between lead generation and digital marketing?

    Lead generation simply means initiating customers’ interest in your products and services. On the other hand, digital marketing focuses on the entire journey of buyers.

  • How to Generate Leads from Your Podcasts?

    Podcasts are one of the best ways to reach people, no matter where they are situated. People can listen to the audio version of the content that you put out anywhere and everywhere. As long as your listeners have a stable connection to the internet and a smart device, you can convey your dreams.

    Using podcasts as a business venture is neither a new format nor is it difficult to shift to this media. However, what is complex is engaging your listeners so that you can create leads. Leads will help pave the way for customers who will be willing to pay for your products. This is a more complicated procedure that takes more than just a good episode or two.

    In this article, we will be examining how a podcast will benefit your organization. You can learn to set up a podcast under our direction and generate leads and revenue from that. Keep reading to know more about getting the best from a business podcast!

    Why a Podcast is Great for your Business?
    How to Shift to a Podcast Format?
    How to Generate Leads from Your Podcast?

    Why a Podcast is Great for your Business?

    Podcasts are a new entry in helping people spread their content. Instead of confining yourself to limited mediums, you can go for a new look, or rather, sound. Forget long-winded blogs that barely anyone reads anymore. You don’t have to scramble to find something unique for a video that never quite hits the forever-changing algorithm. Podcasts are the in-thing that allows people to listen to your content from any place at any time.

    So why are businesses taking advantage of podcasts? Take a look at the following list of reasons to get a better idea of how podcasts help your organization:

    • You can create a personalized bond among your client base. You can use your podcast to share exciting updates, upcoming events, and more.
    • Podcasts are extremely easy to operate both for the content creator and the listener. The more convenient and engaging your medium of connecting to people is, the more leads you will be able to generate.
    • Podcasts offer users the opportunity to share audio on the platform quickly. Forget slaving hours over your blog or editing your video. Record yourself with your gadgets, and upload the audio file. You are good to go!
    • Podcasts help develop your company internally by involving all members who want to be a part of the process.
    • By garnering a considerable number of listeners, you can hook in new leads and create a supply.  This helps develop newer and considerable avenues of collecting revenue.
    • Podcasts help increase and engage referral traffic. You can share special promotion codes and in-house shop discounts.
    • Connect to your clients by sharing insights about how your organization operates with full-fledged transparency.

    Wondering how to start a business podcast? Read on below to know!

    How to Shift to a Podcast Format?

    The reason why businesses are opting for podcasts as a medium to connect with their clients is that it takes some planning and arranging of the information they put forward. If you strike the iron while it’s hot the dividends will be fruitful.

    Here is how you can get started on a podcast:

    • The first step is to choose a topic suitable for a podcast and then develop it.
    • You can then decide on the format you want to release your podcasts in for your listeners.
    • Choose your podcast instruments. High-ended equipment offers a better audio quality than the cheaper products.
    • Select your podcast software and record the slot you want to release first.
    • Work on the audio quality.
    • Use a podcast template or create one with your in-house editor to make artwork for your podcast.
    • Choose a channel to publish your podcast on and get it listed on the audio brands like Spotify, Apple, Google, etc.
    • Keep working on your podcast to help it grow and create a base.

    Now that you know how you can have a business podcast, learn how you can yield leads right from your podcast episodes.

    How to Generate Leads from Your Podcast?

    Now we come to the main part of the article where you can see how to generate leads from your podcasts. Take a look at the following pointers to turn your hobby into a business opportunity.

    1. Create content that is worth your client’s time

    This is the most crucial part of your entire podcast. It all depends on the quality and content of your podcast. If you do not have what it takes to interest your audience, you may as well give up on a podcast. Without worthwhile content, the other points on the list won’t be of use to you.

    2. Design magnates to attract leads

    Once you produce your podcast episodes, you have to create attractive lead magnets. These are incentives that will help draw in potential customers and transform casual listeners into profitable leads.

    3. Encourage email currency

    Engage your listeners to share their email addresses in exchange for free guides, promos, and advice.

    4. Create an attractive landing page for your customers

    When your listeners visit your landing page to get their hands on your offerings, it has to be alluring. Your landing page is key for your listeners to share their email addresses with you.

    5. Take advantage of social media to propagate your channel

    You can bring out consumers who are interested in your products but don’t know your brand. You can spread awareness through audio bites and promotions on your podcast page.

    How to Build a Lead-Generation Funnel? – A Stepwise Guide
    A lead generation funnel is a method to find the audience and direct them to funnel peak. Here is a guide to building a lead generation funnel.
    StartupTalkyRamya S

    Conclusion

    Working on your podcast and seeing grow as a viable model takes time. A lot depends on the brand, the product you sell, and whether your audience is ready for it at all. Just like any other medium, you need to conduct market research to check the practicality of a podcast for your business.

    You need some patience and run a few trial-and-error approaches to see success. Podcasts may be a new technique, but they will hit more than your usual target demographic than any other medium.

    FAQs

    Can podcasts generate leads?

    Podcasting is a powerful lead generation tool. A podcast can serve as an accessible entry point for potential customers to begin engaging with your brand.

    How to increase Podcast listeners?

    Here are some tips to Increase Podcast Listeners

    1. Create a Podcast trailer.
    2. Promote podcasts on social media.
    3. Repurpose your Podcast content.
    4. Use Podcast SEO.
    5. Invite guests.

    What are the different lead generation channels?

    Different Lead generation channels are:

    • Email Marketing
    • Video Marketing
    • Podcast
    • Display Ads
    • Events
    • Public Relations
    • Webinars
    • Content Marketing

  • How to Build a Lead-Generation Funnel? – A Stepwise Guide

    “Lead Generation is a Fairly Core Activity to Marketing”

    Lead generation is the marketing process that can be defined as a set of marketing activities that the companies perform in order to receive queries from the potential customers and therefore, identify and focus on them for the sale of their products or services. Lead generation is advantageous to every other company/organisation regardless of its size or the industry it belongs to, and would be used in B2C and B2B setups.

    A lead generation funnel is a method for generating leads that is methodical. You find the intended audience and direct them to the funnel peak. You then push them further below the sales funnel unless they buy an item.

    Typically, lead-generating tunnels have three main phases. They are the Top of the Funnel( TOFU), middle of the funnel (MOFU) and bottom of the funnel( BOFU).

    Steps to Build a Lead Generation Funnel
    Step 1. Create a Customer Journey Map
    Step 2. Begin to Produce Excellent Content
    Step 3. Bring People to the Very Top of Your Funnel
    Step 4. Data on Leads to be Acquired
    Step 5. Support Sales in Closing Leads

    Tips for creating a Lead-generation funnel

    Steps to Build a Lead Generation Funnel

    The five vital steps to building a lead generation funnel are described below in detail.

    Step 1. Create a Customer Journey Map

    The initial step in generating leads is to create a customer path mapping. The issue is that you might have several access points, such as social networking sites, organic content, or public relations. Try to figure out where the mass of your site’s visitors originate from next and envision what a potential consumer could be seeking. When your top stream is an organic blog, then acquiring readers to install an ebook might be the next revolutionary step.

    Plan apparent paths to assist convert traffic into prospects and lead to conversions.

    Step 2. Begin to Produce Excellent Content

    Once you have created your buyer persona, you would need to produce content for every phase. Determine if your key topics and plot the topic concepts are at the forefront of the funnel or BOFU.

    The customer case report is at the bottom of the funnel( BOFU) whereas a podcast on the huge topic is at the top of the funnel (TOFU). Make your content smarter and utilise it to engage with your audience.

    Also, remember that almost all of the amazing stuff you previously have could be used wisely. Using a well-toothed comb, get around your present content and begin dropping it out by phase. You could dynamically adjust it before you know what content component belongs thud you may view on making content for reach at TOFU, and in BOFU, you start optimising it for conversions.

    Step 3. Bring People to the Very Top of Your Funnel

    Bringing People to The Top of your Funnel
    Bringing People to The Top of your Funnel

    The very next phase is to make them into your funnel. When you have the right data, you could simply figure out what content is generating much more leads and sales for you across the entire client pathway.

    You would discover that a specific landing page performs well at the start of your funnel. So why not just test a few sponsored tasks? On that page to spark the client journey for several other web pages.

    Step 4. Data on Leads to be Acquired

    Think about how we discussed the significance of mapping up your customers’ sales cycle? You may have discovered few chances for creating digital content such as ebooks and handbooks. Those were fantastic for generating leads.

    You aren’t, however, constrained to gated content. Conversions could also be boosted by using forms, chat support features and product-specific landing pages.

    Just keep in mind that you are required to ensure you place the proper CTAs on appropriate spots. When they do the conversion, you would want to keep all of your prospects in a single location. Although a CRM is an ultimate option, few marketers decide to monitor their leads on a Google sheet or excel worksheet.

    Whatever method you use to obtain leads, ensure you receive the information your sales staff would require to validate them. Generally, we request;

    ● Name in full form

    ● Name of the firm where you work information about how to contact us. This gives us useful information on who is intrigued by and engaged with the material.

    Step 5. Support Sales in Closing Leads

    Sales and Promotion activities
    Sales and Promotion activities

    Now that you have placed your lead data into your CRM, it is still indeed up to your sales associates to transform it. Sales and promotional activities are usually split by a divider. Marketing creates leads and passes them along to salespeople to progress its pipeline.

    The lead generation funnel is a task that both sales and marketing could work on collaboratively. Thus sales and marketing could collaborate to enhance the profits by working towards the same objective.

    Luckily there exist fewer generation firms that could take a sizable portion of your work pressure and make things much easier. Through offshoring lead generation, you could concentrate on which pertains the most, the value of your goods and services, as well as the degree of customer satisfaction.

    Outsourcing also lowers the expense of acquiring and raises the median customer loyalty. Your customer’s journey from desire to buying is defined by a sales pipeline. They were a concept that’s much applicable in B2C scenarios where the customer journey is minimal, the customer journey for B2B enterprises is more analogous which involves increased involvement.

    Conclusion

    With lead generation, you can maintain customers/ visitors/ users engaged till you attain your goal-a purchase. The very first thing meanwhile is to get consumers on deck, this necessitates the use of a lead generation funnel. I believe this content has clarified your understanding of what a lead generation funnel is and also how to build them well.

    “Making Your Prospects Feel Like They Have an Exclusive Membership in a Club Makes Lead Generation a Positive Customer Experience.”

    FAQs

    What is a lead-generation funnel?

    A lead generation funnel is a method for generating leads that is methodical. You find the intended audience and direct them to the funnel peak.

    How to create a lead-generation funnel?

    Steps to create a Lead Generation Funnel:

    • Create a Customer Journey Map
    • Begin to Produce Excellent Content
    • Bring People to the Very Top of Your Funnel
    • Data on Leads to be Acquired
    • Support Sales in Closing Leads

    What are the best lead-generation tools?

    Some of the best lead-generation tools are:

    • Lusha
    • LinkedIn Sales Navigator
    • OptinMonster
    • Qualaroo
    • Hubspot
    • LeadPages
    • Hello Bar
    • Drift
    • Hootsuite
    • SlideShare

  • How Can Edtech Startups Generate Leads?

    Every visit has the potential to generate a lead. To build a connection and convert casual visitors into qualified leads, you must provide current and relevant information while encouraging interaction with the material on your website. It would be ideal if you tried to meet prospects’ needs in every buying process.
    Customers that visit your website will thank you for your efforts by providing you with their contact information if you do it correctly. Making visitors into sales-ready leads involves a multi-pronged strategy that utilizes a variety of formats and platforms across several channels.

    Through marketing activities focused on brand development, growing product awareness, earning customer trust, and establishing your position as an industry expert, we can generate a lead.

    Continue to produce content that piques people’s curiosity while also offering answers, and your warm leads will become hot leads. So, what exactly is the content?

    Lead Generation Strategies That Work for Edtech Startups

    Getting Marketing Qualified Leads Into the Sales Process

    Lead Generation Strategies That Work for Edtech Startups

    Blog Posts

    Blog Posts for generating leads for edtech Startup
    Blog Posts for generating leads for edtech Startup

    The way you create and position your blog material will become more important as search engine optimization evolves. It is no longer enough to use keywords with high search traffic merely. You’ll attract leads seeking particular solutions if you use a topic cluster – which involves identifying the main issue in your company and selecting 8-20 subtopics using relevant search phrases – to organize your content.
    As an ed-tech firm, you can be certain that your prospects are well-educated. As a result, you want to deliver articles that provide a solution to their issue and provide answers to particular concerns they may have. Please use internal linkages to redirect readers to more related pages and route them to a pillar page with more in-depth information. We’ll go into further detail about this in 7.

    Live Chat

    Live Chat for generating leads for Edtech Startup
    Live Chat for generating leads for edtech Startup

    A chatbot allows visitors to connect with your brand while maintaining their privacy. A website visitor may have questions, but they may not be ready to speak with a salesperson immediately.

    Although your sales representatives are really helpful, many casual browsers are put off by the prospect of establishing human contact, especially when they are in the early phases of decision-making. In certain cases, an online discussion might allow a long-term relationship to develop.

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    Posts on Social Media Platforms

    Continue to follow education leaders to stay on top of issues in the sector and generate material to address those issues. Product announcements and other news relevant to your market should be sent out through Twitter. Take advantage of hashtags to ensure that your target market can discover you.
    This industry has highly qualified individuals. A LinkedIn marketing campaign is one of the most successful methods accessible to edtech companies for locating new consumers. Even while Facebook is less formal, it still enables you to use eye-catching photos of your product in action to draw attention to it. Facebook is also an excellent location to publish photographs and videos that others can share.

    Explainer Videos

    Explainer Videos for generating leads for Edtech Startup
    Explainer Videos for generating leads for Edtech Startup

    Identify subjects in your area of expertise that may be highlighted by a video presentation and make a list of them; rather than selling, attempt to educate. When people watch television, they are bombarded with advertising.
    Explainer videos simplify complicated concepts or business news into digestible chunks that anybody can understand. For example, when selling school administration software, you could wish to target your market with a video that describes changes to the state’s teacher evaluation measures.

    Podcasts

    Podcasts for generating leads for Edtech Startup
    Podcasts for generating leads for Edtech Startup

    Set up an educational technology podcast series to address difficulties or analyze developments in your particular section of the tech industry. Podcasts appeal to professionals who desire a hands-free approach to keeping up with the latest developments in their sector or learning something completely new.
    Expert interviews, educator profiles, and sneak peeks at the newest advancements in educational technology are all possible topics for podcasts to cover.

    Webinars

    Webinars for generating leads for Edtech Startup
    Webinars for generating leads for Edtech Startup

    Provide free training, insights into new technologies, and methods to education professionals in exchange for their time. Please include a link to a slide deck that can be downloaded to improve the likelihood that your webinar or sections will be shared with others.

    Pillar Pages

    Long-form material that focuses on a primary subject relevant to your products or services is a pillar page. By creating a series of blog entries focused on subtopics that your audience is interested in, you will have the material necessary to create a pillar page that is both instructional and attractive to your audience. Even though pillar sites are not gated, you may provide visitors with a PDF to download, generating leads.

    Media Coverage

    Identify and cultivate connections with education reporters in local and national news sources, and provide interviews, insights, and responses to current events that impact education. Identify well-known blogs in your sector and offer to guest write on their sites.

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    Getting Marketing Qualified Leads Into the Sales Process

    In the marketing funnel, prospects connect with your company at various phases. They arrive at your website with varying degrees of curiosity. Your digital marketing plan must include a mechanism for recognizing this and serving visitors with material relevant to their current requirements.

    Depending on the prospect, some may be interested in your product but not quite ready to buy, while others may be ready to talk with someone from your sales department. A page-hijacking form requesting an email address, phone number, and “best time to call” will result in the marginally interested visitor departing your website without ever looking at it.

    Another option is to send the lead to a sales representative if a contact has subscribed to your newsletter, downloaded marketing literature, and enquired about price through your chatbot. It is known as being at the bottom of the funnel. An automated marketing platform will assign a score to each step a lead performs.
    The lead will be transferred to your customer relationship management software when a tipping point is achieved.

    Conclusion

    Delivering the appropriate information to the right person at the right time is essential when it comes to lead generation and turning those leads into sales. You can turn your website into a lead-generating engine if you have a complete digital marketing plan in place and a method to gather and qualify data.

    FAQs

    How can Edtech Startups generate leads?

    Edtech startups can generate leads by using these lead generation strategies:

    • Blog Posts
    • Live Chat
    • Posts on Social Media Platforms
    • Explainer Videos
    • Podcasts
    • Webinars
    • Pillar Pages
    • Media Coverage

    Which are the top Edtech Startups in India?

    Some of the top Edtech Startups in India are:

    • Byju’s
    • Unacademy
    • UpGrad
    • Vedantu
    • Toppr
    • Coursera
    • Cuemath

    How big is the EdTech industry?

    The global EdTech market size was valued at USD 106 billion in 2021 and is expected to reach USD 127 billion in 2022.

    How to market for EdTech Startups?

    Marketing strategies for Edtech Startups are:

    • SEO
    • Email Marketing
    • Content marketing
    • Video Marketing
    • Social Media Marketing
    • Paid Ads

  • What Is a Sales Pipeline And How To Build One For Lead Generation?

    Do you feel that your business and sales processes are falling short somewhere?

    If your marketing efforts are proving insufficient results for lead capture and generation, it’s possible that your sales processes are faulty. The process of converting awareness into action is slow and can lose many potential customers.

    Even if you start from scratch, the growth of your business doesn’t come from putting in endless working hours alone. One of the most effective tools to build a reliable revenue stream is a sales pipeline.

    What Is a Sales Pipeline?

    Sales Pipeline is not just another buzzword!

    You must have heard about the ‘Sales pipeline’ in the meetings or conversations. It’s not just jargon but an effective system that can change the game for your sales figures. A sales pipeline is a visual representation of opportunities in different phases of the sales process.

    Sales Pipeline
    Sales Pipeline

    It presents a clear outline of prospects, leaks, and loopholes in your sales process. A well-defined sales pipeline educates the salesperson about what step comes ahead and how to go around it. It also gives valuable insights to the managers and helps in decision making.

    Sales pipelines give way to:

    • Insights into financial metrics.
    • Accurate assessment of team performance.
    • Preview of monthly revenue.

    Now let’s look at how to build a sales pipeline for lead generation

    Identify the Potential Buyers and Place Them in the Right Stage

    Consolidating all your potential buyers is the first step in establishing a sales pipeline. It is important to ascertain that your prospective customers are placed in the right deal stages based on their affiliation with your product or service.

    When a potential buyer has contacted you to know more about your product or service, he is in the ‘interaction phase’.

    Placing your prospective customers in the right compartment helps you deal with them most effectively. You can approach them accordingly and convert the lead into business.

    Segregate and Assign the Sales Activities

    Knowing which phase your potential customers belong to can lay out a clear set of sales activities.

    Suppose you know your possible buyer belongs to the ‘awareness’ phase where the information flow is the most important. In that case, You will send out emails, brochures, and catalogues to them or target them through infographics and interactive quizzes.

    In short, you know what to do and how to take them to the next stage. This way, your salesforce also has clarity on performing the task in the best way possible. Assigning sales activities to each stage of the sales pipeline is crucial for enhancing the effectiveness of sales efforts and the efficiency of the salesforce.

    Define the Sales Cycle Length

    Your lead source is the biggest factor in defining the length of your sales cycle. How quickly you close the sales depends on the channel through which you approach the potential customer.

    Leads generated through emails or calls will have slow sales cycles. Organic leads achieved through websites have a quicker sales cycle.

    The above makes it crucial to define the sales cycle length by streamlining various lead sources. If you have a sales cycle defined, it would be easy to know which deal would convert into action and which one has become useless for the business.

    Ascertain Your Pipeline Size

    If one of your sales representatives targets 50 deals a month and loses 10-12 of them in the sales process, you may raise the bar and give him a target of 70 deals instead.

    That’s how you decide the size of your pipeline and meet your target sales for the month. There is no doubt that not all the leads make it to the end of the pipeline. The contingency plan is simple. Start with extra deals so that any leak along the way does not hamper your sales target.

    Take Out the Inactive Leads

    If certain deals have gotten stagnant, there’s no point waiting for them to convert because the chances of winning such deals are very low. If a deal has gone past its sales cycle, there is no point in wasting sales efforts or campaigns on it.

    It is important to know when to stop putting marketing efforts!

    One of the effective ways to keep a tab on stagnant leads is to have a specialized software or AI tool that can notify you about deals that aren’t moving to the next stage. It will help you clear the space and make way for new leads.

    Timely Review of Sales Pipeline Metrics

    Even after establishing an efficient sales pipeline, there is no way to predict the exact outcome. Sales activities change, targets change and with that, strategy changes. A timely review will allow your team to make the necessary changes and bring in more leads to compensate for any lag in the plan.

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    Conclusion

    Businesses that put effort into knowing what their customers want succeed in converting leads into purchases. From awareness to action, it’s a journey for buyers and an open opportunity for you to retain them at any given stage. Sales pipelines provide the perfect set-up for managers for ascertaining the success of sales campaigns and marketing efforts.

    FAQs

    What is a sales lead pipeline?

    A sales lead pipeline is a representation of prospects in different phases of the sales process.

    How do you build a lead pipeline?

    Identify the potential buyers, assign sales activities, define sales cycle length, remove inactive leads, and constantly update your sales timeline.

    What is a lead in sales?

    A lead in sales is a person or a business who might become your future customer or client.

  • 6 Deadly Mistakes People Tend to Make During an Explainer Video

    Starting a new business means going through hectic schedules and fulfilling all those responsibilities coming with the new beginning. To make people understand your business and its products and services. Apart from advertising or promotional videos, businesses often take the help of explainer videos to describe what the company stand for and about its services to the general public.

    An explainer video is not just a visual storytelling tool of your brand, in fact, it is much more than that. A well-researched, well-illustrated explainer video and perfect video marketing strategy can do a miracle for your brand. So, you need to be extra careful while making an explainer video. While making an explainer video, one needs to keep some points in their mind. The first is the variation of your customer segments, then the purpose of making an explainer video and of course, what is the goal that you want to achieve with the video.

    An explainer has to be made carefully and with details, sometimes while making that explainer videos, people do make mistakes. In this article, we will talk about the mistakes people make, while prepping the explainer videos for their brand.  

    Lack of Research
    Lame and Boring Script
    Visually Mundane
    Long Videos
    Same Videos
    Wrong Marketing Strategy
    Tips to Follow While Making Explainer Video

    Lack of Research

    The first point is, you should identify the people for who you want to make the explainer video. If you want to use it for your customer, the same explainer video probably will not work for your investors. Well, if you are making it for your customers, you have to do research and find out what kind of explainer video style will engage them more with your brand. The problem your customers are facing how it can be solved with your product or service. You need to understand, what your customers actually want. You need to find out how your brand can be interesting to your customers. Once you get a clear idea about your purpose, you are good to go.

    Lame and Boring Script

    The most important part of an explainer video is the script. 60% of your success depends on the script. There are only two strategies: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly unique.

    The former will immerse you into the competition and the latter will write your brand story. People don’t want a boring narrative story, they want something interesting and fun. Your goal is to promote your brand message so, writing a game-changing, ‘to-the-point’ script is not an easy task. The best is to rely on professionals.

    Visually Mundane

    We have walked a long long way from the black and white era. No one is interested in weak visuals. The more glamorous your advertisement is the more your audience grows. The connection between the visuality of the video and your brand message has to be very strong because they depend on each other. A lot of people compromises with quality due to financial problem but the harsh truth is it harms the brand.

    Long Videos

    The most dangerous mistake people make is, trying to say everything to everyone in a single video. Of course, a startup has lots of things to say about themselves but a long 20 minutes explainer video is of no use as it will confuse and bore them. The shorter is the better. Give people a tasty appetizer, entice them, don’t serve a full-size buffet dinner. This strategy will keep them curious enough to click on your call to action button.

    Same Videos

    Another grave mistake is trying to serve all the customers with the same video. Every business has different customer segments with different needs. They are unlikely to be attracted to the same concept. They may bounce back or stay indifferent. The A/B testing of video may be helpful to categorize your customers.

    Wrong Marketing Strategy

    The explainer video is the most powerful marketing tool. An explainer video is worthless if it does not reach the target audience. Like all other powerful tools, the science of video marketing is critical too. 80% of people fail to market their video properly. The easiest strategy is to use it on your most visited web page. But there are lots more facts included in a proper marketing strategy. It varies from one media to another. The marketing strategy you have taken to market your video on Facebook will not be the same as you have taken for youtube. So if you don’t know about video marketing, consult with a professional.

    Tips to Follow While Making Explainer Video

    • The content is the King and the script is the Queen. So, if you want a great explainer video then make sure you have the perfect content built in the script. Get a scriptwriter to do so or get it done yourself.
    • Be very precise with what you want to share with the public and make sure that you present what your company do, using as less words as you can.
    • Point out the benefits of the product in the video, to show people how the products will solve their problems, in actual life.
    • This tip can be a game-changer but hiring a professional voice artist will help in delivering the audio more efficiently to the audience, with more clarity. You can opt for a spokesperson who will speak for the brand on the video on camera as well as off-camera.

    Conclusion

    Videos are a perfect way to capture the attention of your customers. While making an explainer video, one must keep in mind that it has to be creative as well as interesting and full of information but not too long, that it will bore them. Explainer videos help you by providing an idea of your business to your customers.

    FAQs

    What is an explainer video?

    An explainer video is a short film that makes people understand how something works in a short and simple way.

    Are Explainer Videos Effective?

    Explainer videos are quite effective and startups are taking this form of marketing very seriously.

  • A Complete Review of Unbounce – Is It the Best Landing Page Builder?

    At a time we are living in, if we have our own business and it is not present online, then, unfortunately, you’re losing countless opportunities. So, smart entrepreneurs must keep their business online, if they want more visibility and other opportunities to come their way. Now, nothing is better than having a website for your business. It not only helps your business get visibility but you can also make your audience aware of your products and services.

    Now, to have your business online, the first thing you have to do is create a website. If you want to build a website but you are a non-techie person or don’t have a budget to hire expensive web developers, then you can try Unbounce. It is a simple drag & drop landing page builder tool. The best part is you do not require any technical knowledge to do that.

    More than 15000 brands all over the world, are using Unbounce to design their landing pages. If you have a website with some services and need a landing page, then this is the tool to go for. Let’s check out the complete review of Unbounce.

    What is Unbounce?
    Benefits of Unbounce
    Limitations of Unbounce
    Pricing of Unbounce
    Devices Supported
    Best Alternatives

    What is Unbounce?

    Unbounce is a Canadian software company. It was launched in 2009  by Rick Perreault and is widely known for its landing page service. Unbounce is providing the landing page to websites for over a decade now. It is believed that the landing page is a crucial part of any website. A good landing page can increase the conversion rate and improve the user experience.

    With Unbounce, you don’t need any coding language to design landing pages. Unlike coding, you can see what you are designing. It becomes easier and more efficient with Unbounce as they have a variety of tools that you can easily use. The main purpose of Unbounce is to free people from unnecessary coding. With Unbounce, all you need is a creative mind. Besides the landing pages, Unbounce also lets you create pop-ups, sticky bars, and others for your website.

    Benefits of Unbounce

    • No Coding Needed: The best part of Unbounce is that it can be used by beginners and people who don’t know how to code. So, to use it, you don’t need coding knowledge to create a landing page for your website.
    • Simple UI: The user interface is easy to understand. You don’t have to google about every other tool to know about it. All the tools are named in a very easy manner.
    • So Many Features: There are so many features and tools available to use. You can find all the tools related to landing page development on Unbounce only.
    • Multiple Templates: You don’t have to worry about the templates. There are hundreds of templates for you to use for your page.
    • Easy analysis: Unbounce gives you a tool to analyze the performance of your landing page. The analyzer also lets you know what you can improve on your landing page.
    • Integrate With WordPress: There is a WordPress Plugin for Unbounce. Thus, you can integrate Unbounce with WordPress easily.
    How to Create Landing Page Using Unbounce

    Limitations of Unbounce

    • Multi-User Experience: The experience of some companies who use Unbounce’s service for multiple users, was not so great. You have to think again if you are buying the plan for your team. Users say that the user interface of their web application was not satisfying while multiple users work in it.
    • Price: Although Unbounce is a great service, it is too expensive for an individual to spend $90 a month. If you are not too serious about your website, you should consider backing out. However, you can take 14 days trial before buying the service, just in case you think, it is a great tool for you.
    • Too Many Features: As already said in the advantages, Unbounce has too many features and tools. However, it can be its disadvantage too. Having too many features can confuse the user and will take a lot of time to try them all out and decide which one is better to use. Moreover, according to some users, tools are poorly organized.
    • Design Changes: The design of the landing page gets changed when we switch from desktop to mobile. Although it is obvious, it sucks when you work a lot on the design and you see something changed on your phone.

    Pricing of Unbounce

    • Launch Plan: $90/month with up to 500 conversions, up to 20000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
    • Optimize Plan: $135/month with up to 1000 conversions, up to 30000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
    • Accelerate Plan: $225/month with up to 2500 conversions, up to 50000 visitors, unlimited Landing pages, and Unlimited Sticky Bars

    Devices Supported

    • Android
    • Windows
    • MAC
    • iPhone/iPad
    • Web-based

    Best Alternatives

    Now, when you know about the limitations of Unbounce, you might want to move to another tool. Some good alternatives of Unbounce are:

    • InstaPage: A service that lets to build landing pages for online marketing and campaign. It offers various features like A/B testing, multiple campaigns management, easy page building and many more.
    • Leadpages: It is an online tool to collect email subscribers. It provides templates . It can be used for hosting webinars, to create landing pages and a lot other.
    • Click Funnels: It is an online sales funnel builder that helps business market, sell and deliver the products online. It simplifies, online marketing, selling and delivery of the product and services.
    • Mail Chimp: It is a marketing automation platform and an email marketing service. It is an all-in-one marketing platform and it insists on marketing focuses on health content management practices, beautifully designed campaigns and powerful data analysis.

    Conclusion

    If you are thinking to go for Unbounce or not and is in a dilemma, you can check it out the service through the trial version. Although the trial version will not let you use all the features so you can ask any of your friends if they have ever used Unbounce. Take their reviews, research more reviews online, and contact the Unbounce team to know about all the features of Unbounce. Although, it is recommended to take a look at the features and prices of its alternatives too.

    FAQs

    Is Unbounce free to use?

    Unbounce has a trial period where it is free for 14 days.

    Where Unbounce is situated?

    The headquarters of Unbounce is situated in Vancouver, Canada.

    When was the founder of Unbounce?

    Unbounce is founded by Rick Perreault in 2009.