StartupTalky

Tag: lead generation

  • How You Can Use Interactive Content to Boost Lead Generation?

    Do you want to automate your marketing and grab more customers? If yes, personalised and interactive content is the key! Maximum businesses grow and generate leads by featuring personalised content for their users.

    Building interactive, automated content helps boost engagement and retention. It allows you to attain a highly active audience, build brand awareness, and nurture key affairs at every phase of your sales cycle. Here’s how you can use interactive content marketing for lead generation.

    What is Interactive Content?
    How Does Interactive Content Help Boost Lead Generation?
    How to Find Leads That Converts Into Customers?
    Types of Interactive Content for Lead Generation

    What is Interactive Content?

    Interactive content is personalised content that encourages the audiences to actively participate. As opposed to passively reading, watching, or writing, interactive content evolves from passive consumption to active participation.

    It comprises calculators, contests, games, assessments, surveys, and quizzes. Interactive infographics and white papers are also included in interactive content.

    How Does Interactive Content Help Boost Lead Generation?

    When you feature interactive content on your website, a user interacts with it. This accelerates user engagement and retention on your business’ website. As a result, it ensures that you’re doing something to pique the interest of the user and retain them. Ultimately, interactive content is used to furnish the users with a more entertaining experience in your business’ products and services.

    To generate leads from interactive content, here are 3 key points that you need to consider.

    Collect

    Make sure that you’ve collected all the data and insights about the users who are interacting with your content. Get their email addresses, contact information, etc.

    Respond

    Posting interactive content is a trend in digital marketing right now. The best interactive content will reach your targeted audience – for instance, a fun game that bestows personalized product recommendations.

    Empower

    Your content should make the audience feel empowered. Do that by providing them with exclusive information. Augment the user experience by furnishing tools so they can be creative and enjoy themselves.

    How to Find Leads That Converts Into Customers?

    Oftentimes, lead generation gets a little daunting. Finding leads that would convert into potential customers is, no wonder, difficult. But you don’t just want anyone. You want the right leads – users who will purchase your products and engage with your content.

    So, how to evaluate good sales prospects anyway? When we talk about lead generation, we also need to qualify and score those leads. Here’s how you can do it.

    Targeting

    Creating marketing ads and content that appeal to customer profiles is essential. If you can reach the right people, you can generate potential leads and boost sales.

    Qualifying

    Once you generate leads, learn about them. Employ interactive content to gather data about their demographics, shopping habits, and so on.

    Segmenting

    Once you’ve gathered all the information, use it to segment the leads into different groups. Then, continue with targeted messages, such as email marketing, special offers, et al.

    Types of Interactive Content for Lead Generation

    Over time, you can use different types of interactive content to generate leads and promote the  growth of your business. With interactive content, creativity is the key. The richer and more personalised the content is, the better. Below are 4 types of interactive content that you can use to generate qualified leads.

    Interactive Calculator

    As a capture tool to influence purchasing decisions, budgets, and business plans, interactive calculators provide actual utility. Businesses can formulate their own calculators. Interactive calculators also help calculate savings, risk exposure, ROI, etc. They can be employed to generate both B2B and B2C leads.

    Interactive Calculator Example
    Interactive Calculator Example

    Marketing Games

    What can be the most impactful things which can help grab people’s attention? Games. From the kids to the elderly, everyone loves to play games. Offer your viewers a few fun games, such as a spot-the-mistake game, what-happens-next games, find the odd one out game and many more.

    Example of marketing game - Dominos Delivery Dash
    Example of marketing game – Dominos Delivery Dash

    As per the survey, businesses who have implemented “marketing games” have earned an increased revenue of 7 per cent. Gathering leads with games can be the simplest thing to do. Once your visitors win a game, you may ask for their personal information in exchange for a discount coupon, vouchers and various cashback offers.

    Interactive Videos

    “Video” can be anything, depending on your content requirements. It can be pre-recorded webinars of any company. It can embed YouTube videos or video tutorials based on your blog topics.

    Interactive videos will boost lead generation for your business. Not just videos though; there are numerous ways to focus on lead generation, but videos help a lot!

    You can use some videography tools, such as Wistia’s Turnstile. This tool allows you to embed the lead generation form at any instance of the video. You’ll have both options at the same time – either you want to gate the video content or upgrade it.

    Also, the addition of YouTube annotations is one of the popular ways to make the video more tactful or interactive. Annotations are just some minor tags embedded in the YouTube videos. These URLs can be used as lead generation to land on specific pages.

    Interactive infographics

    Interactive infographics are a technical way to provide a better understanding of your content. It not only bestows a visual way of learning and understanding things but also offers cool trivial digital widgets to play.

    There are many different ways to acquire leads, but offering downloadable versions of the infographics is trending. With interactive infographics, you can create polls based on the content you write. Then, show results depending on how the viewers answered.

    In the end, you’ll have the data of all the viewers who participated in the poll with all of their personal information. This in turn expands your company’s marketing boundaries.

    Conclusion

    Nowadays, interactive marketing is one of the most rapidly growing tactics in across-the-board content marketing strategy. It assists you to overtake your competitors in no time and avoid getting left behind. The aforementioned interactive content examples are just five of the many content types.

    As you dig deeper into this field of site development and e-commerce websites, you may find more of them. There are many more interactive content types that your business can benefit from. All among the list of examples helps to procure extra monthly revenue. You may also use tools, such as involve.me. It helps create interactive educational and enriching content. As a result, you can tempt, engage, and reclaim your audience – and generate more leads.

    FAQs

    What is interactive content marketing?

    Interactive content marketing is a marketing technique that engages users which helps marketers get quality leads for their business.

    What is interactive content marketing example?

    Interactive e-books, Calculators, Branded games, Quizzes and questionnaires are some examples of content marketing.

    Why marketers use interactive content?

    Marketers use content marketing because it is more engaging than normal content.

  • How to Generate Quality Leads From the About Us Page?

    Is it enough to just market your product and expect an influx of leads pouring in every second? Yes, if you’re chasing one-time buyers and not brand evangelists. When it comes to building a memorable brand, the most crucial component is trust.

    One way to do this is by explaining why your company exists and what it is about. And an effective way to achieve this is with an About Us page.

    As far as converting leads is concerned, the About Us page builds credibility and integrity for your brand, discarding any apprehensions your customer might have while making the purchase decision.

    Don’t just take our word for it! According to a survey conducted by KoMarketing, 52% of respondents said that the About Us page is the first thing they want to see after landing on the company’s website. But why is it so?

    The simple reason is: People decide who to buy from, who to trust, and who to rely upon based on the metric of believability. Your conversion rates are directly proportional to how much trusted and liked you are. And an about us page is an excellent conversion tool that gets the sales revenue ball rolling.

    But, keep in mind that customers don’t just want to know the product details – they want to connect with your business on a personal level. Some key questions your About Us page should aim to answer are:

    • Who are you? What kind of people work in your team?
    • What are your company’s vision and mission?
    • What is the story behind your brand?
    • What pain point is your product/service solving?
    • How different is your company from the competitors?
    • How can your products improve or change customer lives?
    • Where is your company today?
    • How far has it come since its inception?

    Tell Your Realistic Story
    Make It About Your Customers
    Talk to Them, Not at Them
    Don’t Just Say It, Show the Proof
    Include a Straight-Forward Call to Action

    Steps to convert leads to customers using the About Us page

    The best About Us pages pull back the curtain on the business and showcase the belief that makes it happen. Take the visitors on a trip down memory lane and elicit trust for making the conversions.

    Remember, you will be providing information about your business, but your motive should be to demonstrate how that information serves the needs of your potential customers.

    Follow these steps to generate leads from your About Us page:

    Tell Your Realistic Story

    Be it B2B or B2C; stories help prospects connect with your brand on a human level. There is always some hesitation surrounding new purchases, and by showing your human side, you can demolish those barriers and increase the likelihood that a prospect purchases your product/service.

    The Sill About Us Page Example
    The Sill About Us Page Example

    You can tell your founder’s story, company’s story, how it has grown into what it is today, or even a customer success story to build social proof. Readers who identify these stories inch closer to your brand and enter the buying funnel.

    Make It About Your Customers

    Most businesses use the About Us page to boast about themselves and discuss how amazing they are. Rather than jumping on to the ‘here’s why you should buy from our amazing brand’ list, take a step back and answer: what pain do you solve for your potential customer?

    Conduct customer surveys, join communities on social media and not just gauge their pain but also the language they speak to describe that pain, the solution and their desires for the product. Their replies would be solid gold for your business.

    Bark About Us Page Example
    Bark About Us Page Example

    Incorporating this will ensure that whenever a potential lead lands on your website, they’re so satisfied with your product’s offerings that they can’t resist buying the product and finally pull out their hard-earned money on your business.

    Talk to Them, Not at Them

    ‘Write like you talk’ is probably the best advice to get into your customer’s head. When your prospect opens your About Us page, they aren’t looking for information about your company hierarchy or a jargon-induced description of your brand.

    They are searching for someone who speaks to them, someone she can resonate with, and nod at the screen in agreement while saying – “Exactly.”

    Hydrant About Us Page Example
    Hydrant About Us Page Example

    Make the section personal and straightforward. That means even when you’re talking about your team members, introduce them in a friendly tone or showcase an emotional side of them through your content. This simple tonal change will effortlessly solve all their doubts and convert them to actual buyers.

    Don’t Just Say It, Show the Proof

    The final piece of a customer-centric and trustworthy About Us page is visualization. Right images and videos trigger emotions and catch the attention of your prospects quickly. Most high-converting photos are testimonials, videos from past clients, client transformation, etc.

    People are far more convinced and likely to buy from you if they see concrete results/information about your products. The key is to use the right kind of infographics or client wins that will establish believability and make your customers stop and stare at the information depicted.

    Include a Straight-Forward Call to Action

    Until now, your prospects have read about you and established a firm understanding of your product/service. Now, the next step is to make them take action. Show an attention-grabbing and direct CTA that redirects your visitor to the next step.

    Some examples of a compelling CTA are:

    • Sign up for a free trial
    • Browse our products
    • Subscribe to our newsletter
    • Call us for an estimate
    • Schedule a consultation call with our experts
    • Buy our products

    Just keep the CTA short, crisp, and easy to understand.

    How to Create a High-Converting Lead Magnet Like a Pro
    A Lead magnet is an amazing way to increase sales and attract customers. Let’s look at how you can create a lead magnet in a few simple steps.
    StartupTalkyBhoraniya Huda Hifzur Rehman

    Conclusion

    Giving stellar conversions for your products–your website deserves an About Us page. It provides a golden opportunity to tell your story and business’s vision and mission, persuading your prospects to hit the ‘Buy Now’ button.

    However, filling your ‘About Us’ page with generic information doesn’t cut it anymore. You need an innovative approach that humanizes your brand and sets it apart from the noise.

    To make it more fool-proof, monitor your conversion rates, explain how you can solve your customer’s pain points, communicate effectively, implement an irresistible CTA–and watch your sales figures reach soaring heights.

    FAQs

    How do you generate leads from a landing page?

    Add a straightforward CTA, Highlight your offers, add testimonials, and Highlight your offers.

    How to generate leads from the about us page?

    Include a CTA, tell your story, make sure you write how you are solving your customer’s problems, and add testimonials.

  • Planning Your Email Campaign to Generate Leads

    When it comes to lead generation, email marketing has always been very promising since its inception. Email campaigns may well become your perfect lead generation tool if you use the right framework and tactics. But any significant improvement in results does not occur overnight.

    To be successful, even email marketing requires the correct sources, strategy, and tools. The process of lead generation is continuous, and it reaps benefits over time.

    The days of purchasing a lead list for email marketing, importing it into your CRM, and sending unsolicited emails are long gone. These outmoded approaches will almost certainly have your ISP blacklisted and prevent you from sending an email at all, thanks to regulations like CAN-SPAM and developments in email filtering.

    However, before you begin sending out marketing emails, you must first get a grasp of how email marketing works. This guide will explain to you all you need to know about this essential form of marketing so that you can get started on planning your email campaigns accordingly.

    What are Email Leads?
    How to Generate Leads Through Email Marketing?
    Strategies to Collect Email Addresses the Right Way

    What are Email Leads?

    Email leads are those prospects who have taken an extra step and shown interest in your product or service and have signed up for your newsletter to receive emails from you. The email address of a lead is often obtained by an opt-in form, direct chat, or phone.

    Obtaining these email leads is crucial so that you can grow them into a loyal community of customers through permission marketing. Today’s leads are the ones who will become customers tomorrow.

    As a result, whenever a lead provides contact information, the company should launch an email campaign to convert them into customers. The conversion rate is calculated as a percentage of converted prospects divided by the total number of generated leads.

    Your email leads will serve as the cornerstone of your email marketing efforts and, with proper nurturing, will also serve as your primary source of income.

    Most Effective Lead Generation Strategies
    Most Effective Lead Generation Strategies

    How to Generate Leads Through Email Marketing?

    Here are some of the tips to help you get started with effective email campaigns.

    Identifying the target audience

    Identifying your target customers is the first move in generating leads for your email marketing campaign. Simply said, your target market is made up of your ideal customers.

    Attracting highly targeted leads for your email campaigns involves knowing where they are and what they need the most. Therefore it’s important that you need to create a buyer persona to help you see and understand their problems so you can target them the right way.

    Creating an attractive offer

    After identifying your target audience, you can now research and collect more information on what their problems are. Knowing the pain points helps you to create a resource they will find valuable.

    The offer often referred to as a lead magnet, must be a remedy for a specific issue your prospect is facing. On the other hand, if your offer is pointless and of little value, your opt-in form will be ignored.

    Scoring your leads

    An important element of marketing is when you communicate with the relevant group of people at the correct time. Lead scoring is a useful tool to identify leads and can help you prioritize them. In order to provide scores, you can link lead scoring with email automation in your campaign.

    For instance, if a website visitor spends a significant amount of time on a specific product page, you can persuade them to buy it by sending them an email with a discount offer. By showing an exit-intent popup, you can take advantage of this chance to get the visitor to provide their email address.

    Writing engaging emails

    Audiences no longer have the time to read lengthy email content. You should avoid writing lengthy and valuable emails as subscribers like to read short, concise emails.

    As consumers are more drawn to pictures than simple text communications, you can even include photographs or other visuals.

    In order to capture readers’ interest and keep them reading, you must simultaneously make sure that your email content is appealing. Writing relevant and worthwhile content can make the leads interested in your offer.

    Leveraging social media

    Marketers can leverage social media platforms to expand their email database and plan daily updates that will bring in new customers. For increased traffic, you can update the content of blog articles. For people to join the email list, you can add an opt-in form and a sign-up option to the Facebook page.

    Adding persuasive CTA

    Every email should have a call-to-action button since it makes it simple for the recipient to perform the desired action. In order to draw the reader’s attention with a powerful CTA in your email newsletters, you must choose innovative words.

    Creative CTA Example
    Creative CTA Example

    Conversion rates can be increased by integrating powerful CTAs that create a sense of urgency and excitement. For taking decisive action, you can include language like “Get Free Trial or “Get 50% Off.” You can convey a sense of urgency with a brief CTA message in two to three sentences.

    Strategies to Collect Email Addresses the Right Way

    Here are a few techniques to improve lead generation by collecting email addresses for your email marketing.

    Offer valuable content

    One of the best strategies for email marketing lead generation is to provide content upgrades. It’s a straightforward method of giving your visitors more worthwhile information without any interference in return for signing up for your email list. There are several ways to provide content. Free guidebooks which are delivered to the subscriber’s email, are arguably the most popular kind of content upgrades.

    Get into partnerships

    Cross-collaboration is a crucial component of every partnership. Partnerships can mean appearing as a guest in podcasts and publishing guest posts on your partner’s website.

    Make sure you and your partner advertise the webinar, podcast, or article to their audiences on their most crucial platforms as soon as it is out. You may advertise your call to action there to attract new customers. Partnerships can pay off in the long run, so don’t give up if you don’t see immediate results.

    Design homepage to attract emails

    You can capture emails on your website by including email opt-ins on the homepage for your lead generation campaign. The most straightforward method of generating email leads is converting website traffic into email leads.

    Including a newsletter sign-up form in the website footer is one of the most common and easiest techniques to achieve this. The option to subscribe to your newsletter will then appear on each page of your website. Additionally, it can also serve as a call to action at the end of every blog post on your website.

    Conclusion

    When creating an email lead generation campaign, several things must be taken into account. What works for one business might not apply to others. Testing is crucial to every email marketing because of this. You can acquire some quality leads by adhering to the points explained above, but you should also test your own original ideas. The aforementioned ideas will provide you with a solid foundation upon which you can operate.

    FAQs

    How do you generate leads through email?

    Add a CTA, write engaging emails, leverage social media and provide exciting offers.

    How do you generate lead generation?

    You can generate leads through LinkedIn, retargeting customers, asking for referrals, writing guest blogs and ranking on search engines.

  • Leveraging LinkedIn for Branding and Lead Generation

    LinkedIn is the most popular social media platform for establishing a strong professional network globally. LinkedIn not only helps you build connection across your industry, but it has become one of the major tools for promoting your brand. The professional networking platform that was started as a job listing platform for companies is growing hugely and has come up with several features. While employees and jobseekers use job search and LinkedIn learning features, Entrepreneurs can use LinkedIn for business. It can generate leads and helps promote your brand.

    Here are opinions shared by some of the startup founders and entrepreneurs on how LinkedIn can be used for lead generation and branding.

    Vidisha Debsarkar – Head, Growth Marketing, TradeSmart
    Aditya Singh – Co-Founder, Eggoz Nutrition
    Neeraj Sharma – Vice Chairman, The Lexicon Group | Director – Pune Times Mirror
    Gauri Bhatia – Founder, The Unveiled Sagas
    Amulya Nagaraj – Executive Director, PEPPER INTERACTIVE COMMUNICATIONS
    Ashmita Dhingra – Managing Director, Digifish3
    Abhishek Singh – Senior Vice President of Marketing, Hirect India

    Vidisha Debsarkar – Head, Growth Marketing, TradeSmart

    “LinkedIn being the largest professional networking platform provides a huge potential to build brand awareness worldwide. Marketers should definitely consider LinkedIn in their brand outreach programs and social media marketing strategies. A significant platform for making public company announcements, displaying work culture, and leading conversations on changing trends can in turn lead to building goodwill for a brand.

    People wanting to know more about a brand – prospective customers, partners and talent can eye a brand’s LinkedIn space. Hence, maximizing the offerings and analytics of the platform to create valuable and high-end content centering the niche audience of one’s sector can garner an overwhelming response.

    The LinkedIn blog feature is an effective tool for thought leadership providing unique insights on a specific product, customer behavior, and the evolving industry trends. It is also a great place to showcase human interest stories related to a brand. Intelligent use of LinkedIn ads can further help in successful lead generation from appropriate target audience. When all of these are used holistically, the platform ensures awareness and growth of a brand.”

    Aditya Singh – Co-Founder, Eggoz Nutrition

    Despite having enough potential, LinkedIn remains under-utilized; as marketers continue using common social media platforms like Instagram, Twitter, Facebook, Snapchat, etc., for business promotion. LinkedIn can be a treasure trove for businesses in branding and lead generation. This is primarily because LinkedIn is widely used by Fortune 500 companies. Being a professional networking platform, LinkedIn brings in marketers, working professionals, and the general audience at the same platform, providing businesses with the opportunity to build the brand while generating sales qualified leads.

    LinkedIn also provides marketers with industry updates and gives access to a company’s profile and latest performance updates. With the scope to do extensive business research, marketers get the opportunity to contact other relevant businesses and enhance their outreach.

    One way to leverage LinkedIn for branding and lead generation is by making a list of target companies and providing them with the company’s relevant information such as services, performance details, and upcoming projects. This increases the visibility of the company in the domestic as well as global market, thereby being an effective way of branding; it also opens the door for lead generation through interaction with other businesses. LinkedIn has a sales navigator to help businesses effectively manage their sales pipeline. The LinkedIn sales navigator also saves the searches and leads and provides sales updates in real-time, connects to the sales tools, and automates the process of lead generation.

    LinkedIn Business Model | How Does LinkedIn Make Money
    LinkedIn is globally used professional networking platform. Lets get an insight of the business model of LinkedIn and how linkedIn makes money?
    StartupTalkySushree Sangeeta Behera

    Neeraj Sharma – Vice Chairman, The Lexicon Group | Director – Pune Times Mirror

    With the advancement in technology and increased consumption of social media across a myriad of geographies, marketers have successfully mastered the art of leveraging social media for branding and lead generation. Thus, creating the booming field of Digital Marketing. Social media platforms like Facebook, Twitter, and Instagram are widely used by marketing teams around the world, and LinkedIn is joining the club at an accelerated pace.

    LinkedIn offers extensive prospects to marketers with opportunities to connect with Business Leaders and decision-makers of virtually all industries in one place, also serving as a platform for debate, research, and networking. A recent study by hubspot.com on the impact of social media on lead generation conducted for more than 5000 businesses showed that LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. This was 277% higher than the conversion rates of both Facebook and Twitter.

    Though grabbing attention or coming into the spotlight has to be subtle, the advantages of marketing via LinkedIn and the resulting conversion outweigh the efforts by a large margin. The platform is professional and offers a massive amount of data relevant to the criteria utilized in targeting. The audience can be targeted based on their professional information and business fields. Important promotional announcements in the format of new posts have the potential to reach the correct audience interested in goods and services similar to or even the ones you offer.

    An added advantage of the platform that can assist marketers is features like the LinkedIn Sales Navigator, Showcase Pages, and even the availability of selective groups of individuals who share interests, offering or providing services. Features like saving your searches and leads, automating lead generation, CRM integrations, and pages to promote products can be highly beneficial for lead generation and branding when utilized with an appropriate marketing strategy.

    Gauri Bhatia – Founder, The Unveiled Sagas

    LinkedIn is one of the goldmines when it comes to lead generation. It is an organic directory that indexes on Google- you can control your reputation by editing your profile yourself.

    If nothing else, just enlisting your services and your expertise in your profile will get you consultations. I remember when I worked in a corporate, LinkedIn had come to my office to celebrate our 5 million followers– we didn’t even have an active ad campaign going on. Just regular, targeted content was getting us the traction that we needed. Well-written copy and easy to comprehend graphics are all that you need to feature on LinkedIn.

    Of course, I would still recommend people stay true to the platform- it is a professional platform, expanding to the virtue of maybe containing the career trajectory. Diluting the content by posting personal information has turned it into another Facebook- which I am not in favor of.

    For brand building, my company and I stick to only publishing information, opinions, or industry reports basis our studies of our clients.

    For lead generation, although it is better to run traffic ads on LinkedIn, we use the platform for what it’s worth- hyper niche targeting. We run ads for a very small target market- let’s say, entrepreneurs with 15+ years of experience, staying in California with a company of over 200 employees. Those guys have the money and the knowledge required to invest in our services. Of course, I love Google for mass targeting and low CPC, and of course, this kind of campaign is going to burn a hole in my pocket- but the leads I get are so specific and so precise, that I don’t even have to try to sell. They’re filtered, verified, and knowledgeable.

    Top Entrepreneur Social Network Sites Every Entrepreneurs Must Checkout
    Networking is a really important part of growth if you are an entrepreneur. Here we have listed top entrepreneur social network sites.
    StartupTalkyAbinaya Arangarajan

    Amulya Nagaraj – Executive Director, PEPPER INTERACTIVE COMMUNICATIONS

    Amulya Nagaraj - Executive Director, Pepper Interactive Communications
    Amulya Nagaraj – Executive Director, Pepper Interactive Communications

    LinkedIn has over 800 million registered users across the world, and this includes senior leadership members who access and pay attention to the platform. In a chaotic social media world, LinkedIn has streamlined its content to purely business and work. Good content shines on any platform, but with LinkedIn, the organic reach for a good piece of content is so much higher than any other social media platform.

    Secondly, building a network for lead generation is simpler on LinkedIn. The 6 degrees of separation are clearly showcased in LinkedIn. Your network is a powerful tool to showcase your brand, your vision and encourage others to reach out to you.

    This means the network and reach out can happens with a good blog, an insightful post or even a good video. Being active and interacting with people can also happen with just comments and minor engagements. The data of demographics available on LinkedIn help you create micro audiences for better ROI via ads.

    Additionally, each employee of a company becomes a brand ambassador on social media. The amplification of content of any form is more effective when your team engages with the content on your company page. The insights available on pages also provide a wealth of information on your current audiences and allow you to modify the strategy if required. The audience segmentation is available under job function, industry, seniority, location and more.

    Ashmita Dhingra – Managing Director, Digifish3

    LinkedIn is indeed a powerful social media tool for connecting with professionals or for brands catering services to a B2B clientele’. This social media platform is indeed transforming into a very powerful tool for branding as well as lead generation for many brands.

    LinkedIn as a platform is helping users to network with businesses and marketers worldwide. It has evolved tremendously as it has more than 750 million users on its platform.

    Interesting, isn’t it?

    Brands today are not only trying to position itself on the platform as a communication platform but also enjoying the benefits of getting leads with LinkedIn Marketing.

    Armed with the right strategy, you can grab audience attention and grow your business while generating leads. You can also use LinkedIn to increase website traffic and reinforce brand credibility.

    Impressive, right?

    Once you start working on creating valuable content, optimizing, and engaging with people, you will begin seeing traction from LinkedIn. Make sure to have a  strategy and evolve the same with user response.

    If you focus on generating quality leads, make your funnel strong enough to get your prospects to paying customers. Using LinkedIn for qualifying leads is efficient, and you get better quality results for sure.

    To conclude, Building a company page on LinkedIn is like having a booth at the world’s largest networking event. Why not seize the opportunity to promote your business and build new contacts?

    With so many B2B businesses using LinkedIn for lead generation, understanding how to make the most out of the channel will save you time chasing leads that don’t matter. Whether you’re meeting new prospects, promoting lead magnets, or sharing customer reviews and testimonials, LinkedIn is a great way to amplify those efforts.

    So, what’s the wait for?

    Start leveraging LinkedIn TODAY as when you water your audience regularly, leads will begin to sprout automatically!

    Abhishek Singh – Senior Vice President of Marketing, Hirect India

    LinkedIn is a networking site primarily used for professional networking and growing career opportunities. The platform is one of the largest professional networks that allow individuals and brands to build their online presence and connect with other professionals.   With LinkedIn’s user base proliferating, there are many ways in which one can leverage this platform for branding and lead generation purposes. In this article, we will discuss some techniques that Hirect uses to attract more leads that other brands can use to make their business stand out from the rest of the crowd.

    Many marketers and individuals prioritize LinkedIn as one of the critical platforms for finding the right customer and building brand awareness. The platform helps to network with people working across different industries.

    A brand can utilize the existing features like joining relevant business groups and participating in industry-specific dialogues, which will help generate leads and enhance brand visibility. LinkedIn provides a plethora of groups for numerous categories and businesses, filled with like-minded professionals.

    One of the best ways to use LinkedIn for business is by using it as a content marketing platform. This can be done by publishing blogs on relevant topics on the platform, which will help you rank higher in search engines and add your voice authority. A brand can also create presentations uploaded on the profile so that others can access them easily. Another way to leverage LinkedIn for branding is by hosting webinars on the platform, which will allow you to reach out to more people and help you build authority through different narratives.

    For example, Hirect uses LinkedIn to generate leads by reaching out to recruiters and assisting them with onboarding by analysing and solving their talent acquisition concerns. Hirect’s Outbound and Inbound marketing strategies have generated significant brand awareness.  With initiatives like ‘Bring It On’, ‘Counter Offer Comics’, and events like ‘Through Founders Lens’ and ‘Humans of Hiring’, Hirect has constantly evolved its content game to reach the relevant audience and successfully hit the correct string to find the prospects with its strategic marketing approach. With events like Humans of Hiring, Hirect is building a community of HRs where we talk about various aspects of hiring every week in the form of webinars. Hirect executes the campaign in the form of audiovisuals along with influencer marketing which helps to reach out to a large user base.

    Hirect also leverages LinkedIn to create informative and engaging content for job seekers and recruiters. It thrives on posting appealing videos and organic content, which leads to a higher reach and engagement rate. Hirect engages with target users by posting thought-provoking content and participating in industry-specific discussions.

    Conclusion: As a brand, it is essential to understand the target market and use LinkedIn strategically. In general, LinkedIn can be a helpful tool for raising conversion rates, establishing identity, engaging with quality leads, and helping increase sales over time.

  • Top 5 Most Underrated Sources of High-Quality B2B leads

    Lead generation via email marketing, LinkedIn, and social media is great but let’s face it, they’re expensive, and the competition is fierce. Even if you cut through the competition, you end up with numerous leads, interested only in free trials or marketing collateral.

    It’s time you stop going after the herd —or try different strategies along with popular ones —to generate leads for your business.  

    Below are the top 3 most underrated lead gen techniques to fill your funnel. But first, let’s understand how B2B lead generation works.

    What Is B2B Lead Generation?
    Types of Lead Generation Techniques
    Most Underrated B2B Lead Gen Sources

    What Is B2B Lead Generation?

    Lead generation refers to capturing the attention of your audience. Once a person – who initially didn’t know about your product – becomes aware and develops an interest in it, they become a lead.

    Generating leads is the first part of the sales funnel. After you capture a lead, your sales team begins to nurture them with content like blogs, paid ads, and other marketing collateral to guide them further down the funnel.

    Types of Lead Generation Techniques

    Inbound

    Who doesn’t like leads coming to them on their own? Inbound refers to attracting potential customers and not chasing them, depending heavily on content marketing.

    You put your product out there by posting across various social media channels. One attention-grabbing post makes your potential customer follow your page. From there, they might check your website and read your blogs.

    After consuming a lot of your content —valuable, we hope —they become interested in your product and check out landing pages or directly enquire about the product. Then, it’s up to your sales team or copywriters to convert them into paying customers.

    Moosejaw Copywriting Example
    Moosejaw Copywriting Example

    Inbound lead generation is lucrative but indirect. If you want to take matters into your own hands, you’d like the outbound method more.

    Outbound

    Outbound refers to engaging with your target audience and making them aware of your product.

    As a business, you can send emails, DMs, or calls — pretty old school to be honest — to your potential customers to develop an interest in your product.

    Outbound lead generation involves heavy research on the customer’s background. You create a buyer’s persona and find people who fit the mould —your target audience.

    Get their email in exchange for something valuable like an ebook, a template, or a free guide. Then, you can reach out to them with a great pitch.

    Email Lead Generation Example
    Email Lead Generation Example

    You can pursue outbound via social media DMs where you directly message prospects with your pitch, and it’s a bit direct and demands more nurturing. You have to engage — like, comment, and share — their posts before you slide into DMs.

    Effective Lead Generation Strategies
    Effective Lead Generation Strategies

    Most Underrated B2B Lead Gen Sources

    Quora

    190 million monthly active users discuss more than 400,000 subjects on Quora — plenty of room to hunt for your prospects. Lead gen on Quora depends on the value you provide. You can generate leads organically and via paid ads. Let’s understand both.

    Organic Lead Gen on Quora

    Build an authoritative profile: People trust answers from a person of authority. Write a clear bio highlighting your position and what you do. Post valuable content and share wins and failures with proof to build authority on the channel.

    Engage in topic discussions: Find discussions by searching for industry keywords. Look for popular answers and analyze how they’re written. Then, implement the same to enhance your solutions. Don’t forget to drop links to an elaborate blog on your website. Remember, you’re there to drop value, not to sell. Your answers should tempt users to check out your profile.

    Make connections: Network with people with interesting questions and answers in your industry – that’s the first step to warming a cold lead.

    Quora has its own lead gen campaign, allowing users to run ads and gather lead information via the form.

    The campaign starts with setting an objective. Since you’re there to generate leads, choose lead generation among other options like app installs, conversions, and awareness. Define your budget, create an ad, pay, and you’re all set to bag leads from Quora.

    As a part of lead generation, Quora offers a form to gather user information inside the app. The form contains your brand logo and can also guide users to your website landing page for further details.

    You can create a form from the “lead gen tab” or “create an ad” tab on Quora. The form appears with your image and text ads and promoted answers.

    Lead gen tab
    Quora Lead gen tab
    Quora Create an ad tab
    Quora Create an ad tab

    Quora is strict about the value your business provides in exchange for user information. Therefore, it only accepts only the forms that fulfil its guidelines.

    Guidelines for Quora Forms

    Fields: Choose 12 fields regarding contact information, occupation, and location.

    Examples:

    • Name
    • Email
    • Job title
    • Company name
    • Country
    • State
    • Zip code

    Headline: The headline of your form should convey what users will get upon filling out the form. The character limit for headlines is 65 characters.

    Write a clear headline. Example: “Sign up for the newsletter” or “download our SEO guide”

    Don’t use headlines without any information about your office. Example: “Interested in business?” or “Free masterclass”

    Confirmation message: The confirmation message should lead the user to the next step. For instance, if they filled out the form for an ebook, the confirmation message should be, “click below to download your ebook.”

    Texts like “Thank you” or “Good day” are unacceptable and will get your form rejected.

    Facebook Groups

    Facebook groups house 1.8 billion people across the globe.

    Facebook ruthlessly cuts down reach on the news feed, making these groups a haven to network and communicate with people in your niche. Let’s understand how you can generate more leads with Facebook groups.

    How to Generate Leads via Private-Visible Facebook Groups?

    Facebook has two types of groups: public and private. Anybody can join public groups, but I wouldn’t advise that for lead generation. It crowds the community with unnecessary posts, reducing the chances of finding exciting leads.

    Create private groups that are visible —come up on search —to everyone. It’s like an invite-only party but for your business which offers a sense of exclusivity to the members and builds a strong community.

    Facebook Group
    Facebook Group

    Here, you control your membership as you’re the one to allow people inside the group. You can reduce spam bots as well.

    Create Facebook lead Ads for your groups

    Create ads to invite more people to your groups. Include videos and ad copies to maximize the impact.

    Create onboarding questions to ensure you’re allowing the right people inside your group. Ask questions like, “can you provide email to stay updated with group activities and offers?” or “would you like a free guide?” to gather emails while onboarding.

    Onboarding Questions
    Onboarding Questions

    Once you have your group up and running, drop links to lead members to your landing pages.

    • Hosting a webinar? Drop a link with the post.
    • Answering a product-related query? Drop a link to the solution.

    Remember, the group’s purpose is to build a community—balance lead generation with providing knowledge to avoid being sales. Provide free information and invite people to trial. Then, aim for upselling.

    Business Events

    Strong relationships always lead to business growth, and what’s better to build relationships than face-to-face communication. As per the Client’s research, almost 85% of business decision-makers like senior executives and board managers believe in the power of in-person events. They consider it “essential” for a company’s growth.

    Business events were always famous for lead generation and networking, but the pandemic slowed their impact. Marketers drove towards virtual events and claimed to have seen better results with them.

    Either way, events are a great way to generate B2B leads. To create a successful event, you must follow a three-step strategy.

    1. Planning
    2. Content Creation
    3. Outreach
    4. Event

    Planning

    It encapsulates your ideal customer profile, outreach strategies, and goal setting. Planning involves much brainstorming as you don’t have anything on the table.

    How to plan your event?

    • Create an ideal customer profile, so you know whom to invite.
    • Assign a team of copywriters, researchers, and outreach experts. You don’t want to miss opportunities to turn a product conversion into a demo appointment.
    • Pick your outreach channels – social media, emails, or offline. The more, the merrier, as the multichannel approach is the best. If you’re doing it online, create a content strategy for each funnel stage – which brings me to my next topic.

    Creating Content

    This part is crucial for online events. Buckle up your copywriters to create pamphlets, ads, landing pages, outreach emails, blogs, and social media copy.

    Tips for creating content:

    • Focus more on getting meetings instead of marking sales.
    • While creating content, put your customers the centre stage. The emails must be about them, and landing pages should highlight their pain points. Then, tell them how you can solve those.
    • Don’t add too many links to the email copy. The goal is to get them to the event so add the joining link only.

    Outreach

    Collect data about your attendees’ names, companies, and contact numbers. Your SDRs must research sales and ensure the attendees match your ideal customer persona.

    Tips for Better Outreach

    • Talk about their pain points and ask questions about their struggle. Explain how the prospect may benefit from your product.
    • Follow up with an email with a summary of your conversation.

    Event

    Continue your outreach during the event. Follow up afterwards to remind you of your conversation. Also, send emails to people who didn’t attend the event or who didn’t agree to the next meeting.

    Conclusion

    If you’ve spent enough money on popular yet competitive lead gen methods, but still didn’t see any ROI, try these. These techniques focus on the number as well as the quality of the leads. With the right strategy, these techniques work wonders for your business.

    FAQs

    What is B2b lead generation?

    B2B lead generation is identifying a customer and then attracting and nurturing them to buy your product or services.

    How to generate leads for b2b business?

    Attend business events, Send cold emails, Be active on online forums, and use remarketing.

    Why are B2B sales hard?

    There are many chances to make mistakes, sales cycles are longer, and lack of time are some of the reasons that make B2B sales hard.

  • How to Measure and Generate Quality Leads with Visitor Identification?

    As a marketing executive, you may receive raised-eyebrow looks from your sales team members when most of the leads you generated don’t convert or worse, they do not even qualify as sales opportunities.

    This is the usual case when a company prioritizes quantity over quality of leads. It may work out for some, however, it doesn’t assure promising revenue stats. The company gets to know that something’s wrong with its lead generation only when the lead conversion rate starts deteriorating.

    That’s when measuring and generating quality leads using visitor identification comes into the picture. Visitor identification enables measuring the quality of leads right from the top of the sales funnel. Also, it further helps in generating high-quality leads. In this article, we will discuss how you can measure and generate quality leads with visitor identification.

    What Is Visitor Identification?
    How to Measure Quality Leads With Visitor Identification?

    How to Generate Quality Leads With Visitor Identification?

    What Is Visitor Identification?

    Visitor identification is an account-based quality lead generation and measuring approach that helps to identify the anonymity of the website visitors. It offers crucial insights into who visited the website by matching the IP address of a website visitor with the database of IP addresses used by an organization.

    Visitor identification is extremely helpful as it helps a company reach more website visitors and therefore, increase the number of quality leads.

    How to Measure Quality Leads With Visitor Identification?

    Average Prices for Leads Worldwide from 2018 to 2025
    Average Prices for Leads Worldwide from 2018 to 2025

    Most marketers struggle to get quality leads as they don’t think of the problem until later in the sales pipeline. The quality of website visitors is directly associated with the quality of leads you’re generating. So, it is very important to always work on the improvement of generating quality leads.

    Well, you can’t improve what you can’t measure, so, let’s focus on measuring the quality of leads first.

    You’ll find numerous metrics existing and being discussed across the internet to measure lead quality using visitor identification. But using all of them will surely make you feel lost and leave you puzzled. So, to simplify the process, we’ll suggest a few simple yet super-effective metrics to measure quality leads with visitor identification. These are as follows:

    Visitors to Leads Ratio

    One of the most important metrics to measure quality leads with visitor identification is through visitor-to-leads ratio. This metric is similar to the conversion rate. How many leads you generate out of all the visitors you get in a particular time frame gives you a sense of the quality of traffic you’re generating.

    The better the number, the better quality of leads is. This metric also tells about the marketing efforts your business is putting in to drive the right kind of traffic.

    Leads to Opportunities Ratio

    This is another metric to measure quality leads with visitor identification. The leads-to-opportunities ratio lets you understand how many leads you’ve generated turned into potential buyers. The higher the number, the better the quality of leads is. The lead-to-opportunity ratios for different industries are different.

    For B2B businesses in different industries, the leads-to-opportunities ratio stays around 13%. Nevertheless, this number can vary to some extent considering the industry and time taken for conversion.

    How to Build a Lead-Generation Funnel? – A Stepwise Guide
    A lead generation funnel is a method to find the audience and direct them to funnel peak. Here is a guide to building a lead generation funnel.
    StartupTalkyRamya S

    Time to Conversion

    More time-to-conversion means you’re putting in more resources to complete a sales cycle for a lead. The shorter the time, the better the quality of a lead is.

    A good time for conversion varies from business to business and industry to industry. You can research what’s an ideal time to convert for your business and aim at improving numbers.

    Thus, these were the primary metrics to quantify the quality of your leads. However, if you want to measure a particular metric to address specific needs and interests of your sales team, you can find them in various visitor identification software available like FullStory, Kissmetrics, Woopra, etc.

    How to Generate Quality Leads With Visitor Identification?

    Most Effective Lead Generation Strategies
    Most Effective Lead Generation Strategies

    Once your business quantifies its lead quality or probably categorizes its leads with lead scores, it’s time to improve the quality of leads. The measurement of quality alone won’t improve the sales and revenue of a business.

    As said earlier, improving the website traffic quality itself will contribute to improving quality leads. Moreover, the insights visitor identification provides goes a long way in generating more leads and improving other metrics. Let’s see how you can generate quality leads with visitor identification.

    Get Insights on Behavior and Identity of Website Traffic

    Let’s understand it with an example. For instance, 4% of your entire website traffic converts into leads. This altogether shifts your sales and marketing teams’ focus to just 4% of the traffic.

    However, the rest 96% of website traffic is a gem mine for your business. Here, a visitor identification tool can come to help as it can track the IP addresses of accounts that visited your website along with contact details. The tool also tracks their behaviours, times spent on your website, and other insights that can tell you a lot about their interests.

    All this data can be leveraged for the sales and marketing strategy of your business to generate more quality leads from the rest 96% of the visitors that initially didn’t result in leads.

    Profound Details of Visitors Visiting Your Website

    Visitor identification will help you generate quality leads by letting you know what people from different companies visited your website and for how long. This is especially useful if your B2B business is in account-based marketing.

    With the help of visitor identification, you can get insights into the company or organization that the visitors belong to. This also means you can know whether they fit into a buyer’s persona and categorize the lead further or not. Moreover, you can know Budget and Authority from BANT (Budget, Authority, Needs, and Timeline) lead qualification measure.

    How To Retarget Visitors and Bring Website Visitors Back with Retargeting Ads
    Do you want to bring your website visitors back with retargeting? Read this article, where you will get all the info you need to know about retargeting and how it works.
    StartupTalkyNiku Mandal

    Find Which Campaign Details and Keywords are Working

    Once you analyze the visitor identification data, you’ll know which campaigns or keywords brought quality leads to your business website. This, in turn, will be useful to make the entire marketing strategy optimized and generate more quality leads.

    You can tweak your Email campaigns, Facebook Ads, Google Ads, and other social media campaigns to experiment with traffic and lead generation too.

    Conclusion

    For any business, quality lead generation is primal. But businesses can’t do it unless they know how to measure the quality of their leads. I hope learnings about putting visitor identification to measure and generate quality leads from this article will be super helpful for your venture.

    FAQs

    How do you define quality leads?

    Quality leads refer to the leads that are interested in your products or services and there is a high possibility of them converting into paying customers in the future. It simply means the leads that get converted into sales.

    How do you measure lead quality?

    You can measure lead quality in the following ways:

    • Conversion rate
    • Click-through rate
    • Cost per lead
    • The visitor-to leads ratio
    • Leads to opportunities ratio
    • Time to conversion

    What are the types of lead generation?

    The two main types of lead generation are:

    • Inbound lead generation (company’s website, blog, social media posts, etc.)
    • Outbound lead generation (pop-up ads, cold emails, telemarketing, etc.)

  • Top 7 Conversion Rate Optimization Tools for Your Ecommerce Website

    One might have heard about conversion rates if they have an eCommerce website. It is not something we talk about on a daily basis, but it is something that is very important when it comes to boosting your online sales.

    Conversion rate translates into how much traffic your eCommerce website is getting. It also determines how much revenue your company will have. Because the more the conversion rate, the higher the sales will be. So, in this article, we will discuss some of the most popular website conversion tools that will help you increase your conversion rate on your eCommerce website in 2023.

    Best ways to increase your e-commerce conversion rate

    What is Conversion Rate?

    In simple terms, conversion rate refers to the percentage of visitors who take the desired action on a website. Say you have an eCommerce business website where you sell sunglasses. Like any other business, you will post advertisements for your products online. Let’s say about 2,00,000 people saw your advertisement. But only 40,000 clicked on the advertisement. And then finally, only 5,000 actually completed the action. By completing the action, we mean purchasing the advertised product. The conversion rate optimization is calculated by dividing the number of actions by the number of interactions. In this case, the conversion rate will be 0.125 or 12.5%. Thus, the conversion rate is the rate at which actions take place based on the customers’ interactions.

    Now you might wonder why a higher conversion rate is important. Well, it is significant due to a number of causes like it helps you compare various advertisement campaigns. By seeing the conversion rate, you can know which advertisement is working well for you and which isn’t. It also lets you know what your best products or services are. In this way, you can focus more of your resources on the production of those goods.

    Ecommerce conversion rate by industry
    Ecommerce conversion rate by industry

    List of Conversion Rate Optimization Tools to Increase Revenue of your Ecommerce Website

    The following are some of the most popular tools that will help you increase the conversion rate on your eCommerce website in 2023:

    Unbounce

    Rating: 4.4 out of 5

    Unbounce - Best Tools to Increase Conversion Rates on Your Ecommerce Website
    Unbounce – Best Tools to Increase Conversion Rate on Your Ecommerce Website

    Unbounce creates the best landing pages for your website without any coding. It works perfectly on both desktop and mobile applications. It has a drag-and-drop functionality that lets you pull together the pages fastly, thereby saving you time and effort.

    Unbounce increases the conversion rate on your website with the help of popups. It sends your target audience personalized offers that are more likely to convert. The best thing is that you can see how all this will appear to your audience, beforehand.

    It has ready-to-use templates for landing pages, popups, and sticky bars. This software is automated that gives you more time to focus on your campaigns.

    Unbounce Conversion Intelligence Platform gives you access to a variety of easy-to-use AI tools. The website conversion tools like Smart Builder and Smart Traffic deliver your content to your visitors and in turn, improve your conversion optimization rate.

    Pricing Package

    Unbounce has 3 pricing packages, starting from $81 to $203 per month. A free trial of Unbounce is also available.

    Launch $81/month
    Optimize $122/month
    Accelerate $203/month

    HubSpot

    Rating: 4.4 out of 5

    HubSpot - Best Tools to Increase Conversion Rates on Your Ecommerce Website
    HubSpot – Best Tools to Increase Conversion Rate on Your Ecommerce Website

    HubSpot claims to be the best conversion rate optimization tool, a perfect blend of Google Analytics, SumoMe, and CRM. The software starts with an exit-intent popup CTA and then it learns about your site visitors. After that, it follows their paths through your pages.

    It has easy-to-use, appealing templates and also prefilled forms with data. For instance, let’s say that a contact existing in Hubspot’s database is filling out a form on a website using the software. Hubspot will fill in the data in the form that it already has. Thus the visitor has fewer things to type. Things like these are important to turn visitors into customers.

    Hubspot has tools that give you detailed insights into your prospects. It not only increases your conversion rate but also lets you see how much it has increased. The software pairs with a dashboard that shows which marketing tactics are working and converting and which ones aren’t.

    HubSpot CRM Tutorial for Beginners 2023

    Pricing Package

    Hubspot has 3 pricing packages, starting from $0 to $3,200 per month. A free trial of Hubspot is also available.

    Free $0.00
    Starter $50/month
    Professional $800/month
    Enterprise $3,200/month

    Optimizely

    Rating: 4.2 out of 5

    Optimizely - Best Tools to Increase Conversion Rates on Your Ecommerce Website
    Optimizely – Best Tools to Increase Conversion Rate on Your Ecommerce Website

    It is one of the best conversion rate optimization tools, as it offers specific features for eCommerce businesses. These features include testing for landing pages or working on parts of your website that needs help. It is also highly driven by good research.

    Optimizely experiments with different kinds of check-out options to avoid cart abandonment. Besides, it also provides chatbots to improve customer service. This, in turn, increases the conversion rate as the customer will get the help that they need.

    Since it is so driven by research, it provides you with customer-based insights about your website. This ultimately helps you make effective changes to your eCommerce website.

    Pricing Plans:

    Optimizely pricing is available on request. You’ll need to reach out to the vendor for a custom quote.

    Woopra

    Rating: 4.4 out of 5

    Woopra - Best Tools to Increase Conversion Rates on Your Ecommerce Website
    Woopra – Best Tools to Increase Conversion Rate on Your Ecommerce Website

    It is software that analyses end-to-user journeys. Woopra increases conversion rate by identifying the weak points. It tracks the behaviour of your visitors and then identifies when and why they are not completing their actions. This gives you enough insight to fix those problems and increase your conversion rate.

    It identifies why and when visitors are leaving your website and fixes that. This prevents the risk of unfinished actions (purchases).

    It is very swift in its work and lets you take real-time actions. With Woopra, you can know exactly what actions your visitors have taken, what parts of the website they like, and what parts they don’t like. It also helps you in improving the parts that need work.

    Besides, Woopra provides personalized messages and offers for the target audience. It also sends important notifications to your team.

    Pricing Package

    Woopra offers 3 pricing packages, starting from $349 to $5,000 per month. A free trial of Woopra is also available.

    Core $0
    Startup $349/month
    Pro $999/month
    Enterprise Edition $5000/month

    ConvertBox

    Rating: 4.4 out of 5

    ConvertBox - Best Tools to Increase Conversion Rates on Your Ecommerce Website
    ConvertBox – Best Tools to Increase Conversion Rate on Your Ecommerce Website

    ConvertBox is another popular tool to increase conversion rate on your eCommerce websites.

    First, it engages the visitors by addressing them by their name or business or some other data that you’ve collected. Then it guides you through creating customized offers for specific groups of visitors. This helps to develop the interest among your potential customers.

    ConvertBox then collects all the data you need from checkboxes, form files, and drop-downs. It then sends this data to various services using their powerful form integrations.

    It then encourages you to create an illusion of scarcity on your website, be it of products or services and then introduces a countdown timer inside your call-to-action. This will create a buzz on your website for limited offers or launches. The software will promote exactly that and thus, encourage lead visitors to turn into customers with a few clicks.

    Moreover, ConvertBox lets you directly include multiple marketing tools and services at the correct time. This can include showing promotional videos, options for scheduling meetings, customer support chat boxes, etc.

    ConvertBox Review: Lead capture tool

    Pricing Package

    ConvertBox offers a special lifetime price of $495 for the Standard Plan. You can also upgrade to the Pro Plan for an additional $95 for a total price of $590.

    Standard Plan $495 one-time payment for lifetime
    Pro $590 one-time payment for lifetime

    Lucky Orange

    Rating: 4.6 out of 5

    Lucky Orange - Best Tools to Increase Conversion Rates on Your Ecommerce Website
    Lucky Orange – Best Tools to Increase Conversion Rate on Your Ecommerce Website

    Lucky Orange conversion optimization tool has a variety of features. It records sessions that let you look at the browsing pattern of a visitor. This enables you to understand visitors’ activity patterns.

    You can even customize the whole recording process. For instance, one can choose to view session recordings of only customers with high cart values or of customers who haven’t abandoned the activity. Basically, you can filter your recordings according to your liking and can change them anytime.

    This software creates a conversion funnel for analysis to tell you how many people did not complete the funnel and left it in the middle.

    It shows you which particular page or section of it is causing visitors to leave. This enables you to remove that particular section and focus on the ones that are doing well.

    An important part of increasing the conversion rate is by introducing forms and making sure people fill them up. With Lucky Orange’s form analytics, you can get a clear picture if your form is working or not. If it is not working then conversion rate optimization software also tells you why people aren’t filling it up till the end. Besides, with the help of Lucky Orange, you can track how much time it takes visitors to fill out the forms. Not only that, but you can also compare the time needed to fill out the different sections to find out which ones might be difficult to answer.

    Pricing Package

    Lucky Orange offers 6 pricing packages, starting from $18 to $150 per month. A free trial and custom plans or complex needs of Lucky Orange are also available.

    Free $0
    Build $18/month
    Grow $35/month
    Expand $70/month
    Scale $150/month
    Enterprise Custom Plans

    Vyper

    Rating: 4.6 out of 5

    Vyper - Best Tools to Increase Conversion Rates on Your Ecommerce Website
    Vyper – Automated conversion rate optimization software

    It is an automated conversion rate optimization software that works best for social media promotions. Its strengths lie in seamlessly executing giveaways and other kinds of promotions. One can use Vyper to pre-launch their giveaways, launch the giveaways, and also for the winner announcement posts. The software tracks the activity of the audience both before and during the giveaway.

    Vyper provides you with innumerable templates that you can use to customize your social media campaigns. It is also known for having an outstanding visual editor with amazing designs for every kind of promotion or giveaway.

    It provides Gamification for audience engagement. This is a game-changer, as it increases customer interactions to the next level. With Vyper, you can track the engagement on your promotions and also track the increase and decrease of your followers and leads.

    Vyper also allows customization of landing pages and thank you pages ensuring a high conversion rate.

    Pricing Package

    Vyper offers 2 pricing packages i.e. Enterprise and Agency. A free trial of Vyper is also available.

    Free $0
    Enterprise $149/month
    Agency $299/month

    Conclusion

    Conversion rate are essential for your eCommerce business. We hope that you will not take it lightly and do everything you can to increase them. The above-mentioned are some of the most popular and effective tools that will help you increase conversion rate for your eCommerce website. Thus, take the help of any of these tools and get to the top of the game in a short time.

    FAQs

    What is a good conversion rate for an eCommerce website?

    A good conversion rate for an eCommerce website on average is between 2% to 5%.

    How do I increase my eCommerce website conversion rate?

    You can increase your eCommerce website conversion rate with the help of the following:

    • Use good-quality images.
    • Add clear product descriptions.
    • Offer free shipping.
    • Offer competitive prices.
    • Add CTAs.
    • Add positive reviews.
    • Use live chat software and chatbots.

    Which are the best tools to increase the conversion rate on an eCommerce website?

    Some of the best conversion rate optimization tools are listed below:

    • Unbounce
    • HubSpot
    • Woopra
    • Optimizely
    • ConvertBox
    • Lucky Orange
    • Vyper

    Why is conversion rate so important?

    Conversion rate optimization is important because it helps you increase revenue per visitor, acquire more customers, and grow your business.

  • 9 Proven Lead Generation Strategies for Growing Real Estate Business

    There is a rising trend in demands for small and big properties in the real estate business due to the continuous growth of industries in big cities. People are searching for short-term rental homes and investments in big properties. In this highly competitive real estate market, property builders and real estate agents need to fix at least 80% results to get leverage in the market. Lead generation is the biggest goal for them so they can expect to capitalize on the best opportunities in the end.

    Lead generation is a challenging task in the real estate business. It requires to personalize communication at every stage of the sales cycle. The first step is to build trust in your fresh prospects which can be used to get extra mileage further in the sales process. Mouth referrals work quickly and give good returns!

    Understand the market trend and implement the best strategies to generate constant leads in real estate. There are a lot of ideas you can apply on tried and tested basis but I am listing out the best strategies that certainly will increase your pipelines with fresh prospects.

    1. Acquire Networks
    2. Join Marketplace
    3. Ask for Referrals
    4. Build Partnerships with Local Businesses
    5. Leverage Social media
    6. Employ Video Marketing
    7. Create Content Marketing Campaigns
    8. Optimize Your Website for SEO
    9. Attend Expos and Tradeshows

    1. Acquire Networks

    Networking means in the real-estate business is to make connections with potential prospects with an idea to convert them into a reality. There is no harm to start with the traditional way of marketing like getting into the doors of the neighbourhood, introducing your best offers, calling numbers to potential buyers, distributing pamphlets and flyers, and so on.

    It increases your network but in the digital age, you have to keep pace with modern technologies to run on the same track. You have a better chance to attract and convert leads through relevant content and incentivized deals.

    You can contact your target customers through email marketing and make them aware of your lucrative offers for their delights. It keeps alive your name and brand in your networks. According to the survey of NAR conducted in 2020, 88% of buyers purchased their homes through real estate agents only.

    To expand your real estate network:

    • Create a user-friendly website with enriching UX design, easy navigation, clear and simple information, detailed description of the area, amenities, sizes, price, landscape views, and graphical and statistical presentation of progress report to display a professional outlook. Your website is a medium through which your clients know about you.
    • Engage with the community, join business events, participate in local groups, and gatherings and expand your social circle.

    2. Join Marketplace

    Add your properties in the marketplace where prospective clients can know about details and communicate with you. The online marketplace can generate leads in a short time.

    Facebook and Instagram have effective marketplace to promote the real estate housing business. There are so many advertising houses/groups on social media where you can join and advertise your properties. You can discuss with people, know their expectations, promote your deals with attractive prospective and offer incentives and discounts also.

    Collect leads data, their interest, and price range, then keep track of leads and improvise your process and strategies as needed. Start personalized communication with leads based on their interest and showcase your offerings that target their demands.

    3. Ask for Referrals

    According to the NAR survey, 64% of sellers found their agents through referrals from friends, neighbours, or relatives. Referrals do half the task done and you just need to nurture your leads than pursue them to listen to you. Ask for referrals from your old buyers and satisfied clients.

    Referrals work like a magic and automatically generate leads for you. If you are new, you can have contact with some organizations on mutual interests and in return, they can refer to your name.

    Lead generation in the real estate business is a quite challenging task and you are stressed to increase your efficiency by converting most of the leads into the actual buyers. Your focus should be on making personal contact, building relationships, and fixing one-on-one meetings with the leads to get the quality output.

    It is essential to make a comprehensive strategy for tracking and managing leads, making phone calls, pursuing personalized communication, emailing, and physical meetings so you can analyze the process and work on shortcomings.

    4. Build Partnerships with Local Businesses

    Build mutually beneficial partnerships with insurance companies, personal bankers, lenders, near about hospitals, bakeries, hardware, etc, and try to co-host events for forming common clients. Offer discounts to clients for using referred connections so you and your partners can nurture leads for common growth.

    5. Leverage Social media

    Social Media Marketing is an indispensable strategy that cannot be excluded in the age of digital marketing. Facebook, Instagram, LinkedIn, and Twitter are popular mediums to exploit the potential of online resources. LinkedIn creates professional networking and through LinkedIn ads, you can have potential leads. Facebook and Instagram are cost-effective lead generation mediums that enable to join different online groups and events to communicate with target clients.

    You can give a personal touch to your content and post-eye-catching visuals to gather traffic. Facebook ads and Facebook groups create target audiences who are easy to track and manage in the lead generation process. You can evaluate your success rate and decide to further continue on ads or look for other strategies.

    6. Employ Video Marketing

    According to a survey, 73% of prospective clients are interested in watching the video about the house properties. YouTube videos are an effective medium to communicate with your leads and impress them with enticing landscape views of buildings, gardens, and apartments.

    Use a good camera, lighting equipment, sound narration, and editing software to give it a professional touch. Create an impacting video that covers all aspects of marketing strategies including, client interviews, live question and answer streaming, agent profile, yearly progress, real estate events, and information.

    7. Create Content Marketing Campaigns

    Create email templates, newsletters, and blogs to communicate with your subscribed leads. You can convey your leads about valuable insights, discounts, mortgage rates, best listing, and relevant details about your existing and upcoming housing projects through regular newsletters and email communication.

    Organize your subscribed leads on various criteria and interests and send them relevant promotional content. Apart from this, articles and client testimonials, backlinks, community news, and social media links can also contribute to bringing leads to your content.

    8. Optimize Your Website for SEO

    Buyers often search on Google for new homes and properties so a good search engine ranking increases your visibility. SEO optimization and keyword-rich content increase Google ranking for your blog content in the search engine. Update your website or blog with valuable content and time-based trends or events. Search engine visibility increase website traffic and generate online leads for your content.

    Segment your leads based on their interaction with the websites, demographics, and interests, and create buyer’s personas to tailor emails, educational materials, and newsletters. It enhances personalization and target communication with leads.

    9. Attend Expos and Tradeshows

    Local or global events and tradeshows are good platforms to showcase your real estate projects and create awareness about your name and brand. Communicate with potential buyers or partners, distributes some flyers, and pitch the ground to generate leads for your real estate property. You also can have an opportunity to meet with industry experts and gain insights into the latest and upcoming trends.

    Conclusion

    Applying strategy is not enough if you are not aware of its progress or lacking, analytically. You need to constantly evaluate your current strategies to track their progress in the lead generation and conversion process. However, there is no fixed strategy to generate real estate leads, you have to be flexible enough to implement changes in your current strategy or apply a new one if fresh prospects are coming into the sales funnel.

    Be agile to incorporate any new strategy; sometimes take a step back, analyze and then move forward with the set target. Always be ready to experiment with a fresh outlook along with the flow of knowledge about market statistics and trends.

    Nurture your leads with trust, and positive relationships and constantly engage them in communication to fix sales deals within an expected time frame. Your satisfied clients can contribute to spreading your name further by positive reviews and references.

    FAQs

    How to generate leads for real estate?

    You can optimize your website for SEO, join marketplaces, ask for referrals, build partnerships with local businesses, and leverage social media.

    What are some of the types of real estate leads?

    Referrals, Organic, Portals, PPC, and Social Media

  • Lucep – Plug It Into Your Marketing Campaign to Automate Lead Generation

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Lucep.

    Initiating customers’ interest in your product is the foremost thing to do in marketing. Businesses in any industry have to generate leads to initiate their business. Lucep is a SAAS product that can be integrated into Facebook, Instagram, or Google campaigns to automate lead qualification. It connects the leads to the sales team and helps the business grow.

    Read the startup story of Lucep, its founders, the industries it is serving, the marketing strategy, and more about it.

    Lucep – Company Highlights

    Startup Name Lucep
    Headquarters Bangalore
    Industry SAAS
    Founders Kaiesh Vohra and Zal Dastur
    Founded 2014
    Website lucep.com

    Lucep – About
    Lucep – Industry
    Lucep – Founders and Team
    Lucep – The Idea and Startup Story
    Lucep – The Product and Service
    Lucep – Business Model and Revenue Model
    Lucep – Customer Acquisition
    Lucep – Marketing Strategy
    Lucep – Challenges Faced
    Lucep – Tools Used in the Company

    Zal Dastur – Co-founder of Lucep

    Lucep – About

    Founded in 2014, Lucep is a SAAS Startup to helps businesses in getting direct digital leads efficiently. It is a lead distribution platform.

    The Lucep mobile app helps your business connect directly with your digital leads. Businesses can plug Lucep into their marketing campaign to automate lead generation.

    Lucep – Industry

    EdTech (global market): USD 85 Billion in 2021, it is expected to reach over 230 Billion U.S. dollars by 2028, growing at a CAGR of 15% during 2022-2028.

    Automotive (India): Rs. 16.16-18.18 trillion (US$ 251.4-282.8 billion) by 2026.

    Real Estate (India): Expected to reach US$ 1 trillion in market size by 2030, up from US$ 200 billion in 2021.

    Banking (global market): The global digital banking market size was valued at $803.8 Billion in 2018, and is anticipated to reach $1610 Billion by 2027, growing at a CAGR of 8.9% during the forecast period.

    SaaS startups (India): $8 billion in 2021, poised to touch as much as $100 billion in revenues by 2026.

    Lucep – Founders and Team

    Kaiesh Vohra is the Co-founder and CEO of Lucep and Zal Dastur is the Co-founder and COO of the startup.

    “We don’t carry our personal prejudices or preconceptions when we sit down on a table to make a decision. I know Kaiesh since we were 10 and the bond that we share is beyond that of colleagues in an organisation…“It all started one evening when I was out with some friends, drinking, and Kaiesh called. He told me that he wanted to start off and that he wanted me to move to Bangalore and join him. He gave me 1 hour to respond. I made the call an hour later, and here I am”. – Zal Dastur, Co-founder and COO, Lucep

    Lucep – The Idea and Startup Story

    We handled several enterprise clients when we started off as a tech company to make calling queue management software, but in the process realised its unseen potential for SMEs. That is when the idea was born and we took it up right away. But then we were turned down by 3 major investors. Lucep is still bootstrapped.

    Lucep – The Product and Service

    Lucep is an automated lead response, qualification and distribution system that integrates into your existing marketing and sales technology stacks. The API can be consumed as needed, with the overall goal of improving your customer experience.

    For example, form fills from Facebook Lead Ads or Google Adwords landing pages can be picked up by Lucep instantly through our integration with the forms, and pushed through into a CRM, responded to instantly using automated lead qualification sequences, and distributed to the right sales team member(s) as a callback request.

    Lucep is still bootstrapped, and we send millions of leads to thousands of SMB and startup clients worldwide. At the same time, we are grateful for innovation support from companies such as Daimler and Metlife that has helped us develop dedicated solutions for them and other enterprise clients in the automotive, financial services, real estate and education sectors.

    Lucep is still bootstrapped, but we are now working with the world’s largest companies in the verticals where we already have dedicated solutions. Lucep’s servers route millions of leads to sales and customer service teams all over the world.

    Lucep – Business Model and Revenue Model

    Lucep callback app for SMEs – Pricing based on a per-user model, starting from $10 per month per user. Free trial available.

    Lucep automated lead qualification platform – One-time setup charges for platform usage, plus per lead cost based on channels selected. Custom pricing based on lead volume. Use our pricing calculator to figure out the cost per lead – https://lucep.com/get-a-quote.

    Lucep – Customer Acquisition

    The strategy for the first 30-50 users was to go after our own personal connections. Friends, family, ex-colleagues, and anyone we could think of that might find the tool useful. Once we got an understanding of which types of businesses and personas matched with our product and business then we started actively targeting people on LinkedIn with a compelling reason for them to talk to us. We used a combination of outbound calls and emails along with inbound from blogs, social media advertising, and email campaigns.

    Lucep – Marketing Strategy

    Our focus is on content marketing for inbound and email marketing for outbound, complemented by social media and event participation for raising brand awareness. As mentioned above, we have also participated in acceleration programs by Metlife and Daimler, which helped us develop enterprise solutions and generated more visibility and leads from companies curious to learn what kind of innovation we could bring to their sales processes. Most importantly, we make use of our own martech and sales app to improve and automate lead generation, response and qualification from our website, social, email and other digital channels.

    Lucep – Challenges Faced

    Our integration for a client required us to pick up social media form fills in a particular region and use our smart lead distribution algorithm to pipe the leads through instantly in real-time to the right sales team member in the right location nearest the customer.

    The problem was that their social media in that region did not generate that many forms fill for it to be worth investing in, and it looked to be a waste. Then they decided to run a paid social campaign to generate leads and see if it made any difference. The results showed a 21% increase in qualified leads, as compared to their other regions running the exact same campaign. Since then, we work with clients who are already running paid advertising campaigns to generate leads. This shows the ROI from using Lucep (between 20-50% more leads qualified) very clearly when compared to their previous campaigns.

    Lucep – Tools Used in the Company

    A few tools which they use to run the startups are:

    • Slack and Asana for team collaboration
    • Google Meet for meetings
    • Missinglettr for social media management
    • Apollo.io for email marketing
    • Pipedrive as a CRM
    • Lucep for lead acquisition, lead response, lead qualification and lead distribution to our own sales team.

    FAQs

    When was Lucep founded?

    Lucep was founded in 2014.

    Who is the founder of Lucep?

    Lucep was founded by Kaiesh Vohra and Zal Dastur in Bangalore.

    What does Lucep do?

    Lucep is used for:

    • Lead acquisition
    • Lead response
    • Lead qualification
    • Lead distribution

  • How Do Blogs Help to Generate Leads? | Best Strategy to Improve Lead Generation Using Blogs

    In today’s digital world, companies depend on automation for most marketing chores. Blogging has grown rapidly since the 1990s. Back then, it was most often used to vent or express creativity. Anybody with an internet connection might create a “weblog.” Blogs have evolved from personal diaries and daily updates to an essential online tool. A well-written blog is also a great strategy to create leads and boost profits. According to HubSpot, marketers that emphasize blogging are thirteen times more likely to have a positive ROI.

    In this blog, we will cover how blogs can help businesses generate leads. Consider the business benefits of blogging:

    How Blogging Helps Generate Leads?
    10 Ways to Improve Lead Generation on Your Blog

    1. Provide Restricted "gated" Content
    2. Integrate Your Blog with Your Primary Website
    3. Utilize Marketing Tools Such as a Slide-in CTA
    4. Another tool to consider is the Hello Bar
    5. Provide frequent links to other useful Internal Resources
    6. Make the Most of the Space Around a Blog Post
    7. Include Irresistible Perks
    8. Add Subscription Services
    9. Social Media Sharing should be made as simple as possible
    10. Stick to an Editorial Calendar

    How to generate Leads?

    How Blogging Helps Generate Leads?

    Blogs Generate More Leads
    Blogs Generate More Leads

    Establish Your Position as a Thought Leader

    When you consistently publish informative material, you exhibit industry experience. Your place as a thought leader will be swiftly established if you give unique, quality information that few others provide. Educating your audience about the sector you belong to helps establish your brand as an authoritative resource. When you accomplish this regularly, you will be recognized as an influential voice who deserves the attention and support of your audience.

    Establish authority and confidence

    The key to creating authority is not just to produce high-quality, meaningful material for your target audience but also to do it consistently. Establishing trust takes time. There is no fast route to win the trust of a new prospect. You must demonstrate that you are not a fly-by-night enterprise.

    Publishing high-quality blogs consistently demonstrate that you are giving a service or product for the long haul and are not aiming to make fast cash.

    Boost Your SEO

    Blogging improves your visibility on Google and other search engines such as Bing and Yahoo by increasing your digital footprint. The more valuable pages you publish, the higher your page rank. Blogging may enhance incoming links by up to 97%, which helps search engine results. These variables, in turn, increase your blog’s search engine traffic and its viewership.

    Best On-Page SEO Tools for Beginners for Comprehensive SEO Analysis
    What is On-Page SEO and Best On-Page SEO Tools for Beginners including Ahrefs, Moz, WebConfs, Wooranks, RankMath, OnPage Champ, GTMetrix, and others
    StartupTalkyAnsh Mehrey

    Engage Your Audience

    The appropriate audience is drawn to quality material. It attracts them, catches their interest, and improves their likelihood of becoming devoted clients. Through the information you post on your blog, you may provide answers to inquiries. However, to optimize benefits, you must ensure that you do this action consistently.

    Generate Qualified Prospects

    Offering a reasonable incentive in exchange for their contact information is a terrific method to acquire qualified leads after you have captivated their attention. A blog may be a lead magnet by offering visitors something of value in return for their email address, street address, zip code, and other information.

    Cold leads are likely to have a lower customer lifetime value than quality leads. Additionally, you may utilize their contact information for targeted marketing and advertising.

    How to Build an Effective Customer Referral Program?
    Creating a customer referral program for your business is not easy so here we have simplified the process to build an effective referral program.
    StartupTalkyAnurag Gade

    10 Ways to Improve Lead Generation on Your Blog

    How can you transform your blog into a machine for producing leads? Consider the following ideas:

    Provide Restricted “gated” Content

    Leave a little extra for devoted readers that casual readers wouldn’t ordinarily get. Do this in addition to the free information you currently offer on your site.

    Of course, you can’t erase your public postings. You will require material for search engines to crawl to get SEO advantages. However, make it desirable for them to purchase your exclusive offer by providing something free access cannot.

    For instance, you may create a unique area on your blog that gives an in-depth analysis of previously discussed topics. You may organize webinars that deliver tailored, thorough feedback for customers who enter their contact information.

    Integrate Your Blog with Your Primary Website

    You may be tempted to host your blog on a different domain, but if you do, you will lose out on several chances to generate leads. If you split your blog from your main site, your main site will not get search engine rankings from inbound blog connections. Your blog’s brand identity should continuously reflect that of your main website.

    A blog post may be a visitor’s first exposure to your business; they may not even be on your site. Provide consumers with a consistent brand experience regardless of whether they are on your blog or main website.

    7 Steps to Create the Perfect Content Marketing Strategy
    Do you want to create high-quality content and rank higher on Google? Here’s the ultimate content marketing guide to help you attract visitors.
    StartupTalkyShikha Tyagi

    Utilize Marketing Tools Such as a Slide-in CTA

    This is when the Slide-in CTA enters the picture. It is a handy feature that you may use for blog readers who have reached the bottom of your piece. It indicates that the prospect is sufficiently intrigued to devour all of your information.

    A box with an appealing offer that your prospect cannot reject glides into view in the bottom right corner. Your call-to-action may be a white paper, further information on the topic, or other relevant material in return for the reader’s contact information. This form of CTA is often far less irritating than pop-ups.






    Explore Beautiful Slider Tempaltes from Slider Revolution


    Another tool to consider is the Hello Bar

    A Hello Bar is a bar that normally appears at the top of a website and spans the whole page. It is difficult to miss since it is situated in the part of the screen that a visitor is most likely to notice when the page loads. Frequently, Hello Bars incorporate a call to action to direct visitors to landing sites or squeeze pages.

    The “Hello Bar” will continue to follow readers as they scroll through the text if they do not click immediately. It is an excellent technique for rapidly driving targeted visitors and building an email list.






    Explore Hellobar


    When writing a blog post, consider certain terms and phrases that connect to previous blog articles or site material. Connect these terms to other pages on your website.

    You may connect keywords to landing pages or other sites, leading to offers or bargains that your prospects may find appealing. It may be a signup for a webinar, a free trial, or a topic-specific e-book.

    Make the Most of the Space Around a Blog Post

    Your website’s prime real estate includes the “leaderboard” at the top of the blog, the sidebars on each side of a post, and the space after an article. Do not squander these areas by not prominently displaying CTAs, banners, or buttons.

    Following a blog post’s footer is an excellent chance to provide a complimentary offer or other engaging information. This section may also connect to landing pages or CTAs that need email signup to subscribe.

    Include Irresistible Perks

    Make them an irresistible offer. Consider including free delivery or discounts for email newsletter subscribers. This increases the likelihood of acquiring new subscribers and interested consumers.

    IKEA produces leads by providing prospects with the choice to download an online catalogue or get a printed version via mail. In some instances, providing a physical catalogue might be used to obtain email addresses. You simply need to complete the form with your email address or physical address.

    With the help of an opt-in button, you can also keep in touch with potential customers and offer them updates and other perks.

    Top 15 Amazing Copywriting Tips to Boost Conversion Rates
    Want to boost your conversion rate? Check out these tips that will increase your conversion rate and will make you stand out among your competitors.
    StartupTalkyShikha Tyagi

    Add Subscription Services

    Offering a subscription option makes it simple for readers to join up for regular blog updates through email and RSS feeds. A subscriber is alerted each time you publish a blog article when they sign up.

    Most blogging platforms have subscription plug-ins, and other email marketing firms may include a plug-in that enables you to grow your subscriber list. Other services, such as FeedBlitz and Google FeedBurner, provide this service for free.

    Social Media Sharing should be made as simple as possible

    Bloggers using Social for lead generation
    Bloggers using Social for lead generation

    You may do this by including social network symbols throughout your blog content. This encourages visitors to share your material on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, enabling your audience to build your online network.

    You want to attract as many visitors as possible to your website, and social sharing is the best approach to supplement your lead generation effort.

    10 Best Social Media Post Scheduling Tools with Pricing
    To keep the audience engaged needs right scheduling of posts on social media. Here the best social media schedule management tools to help you.
    StartupTalkyBharath

    Stick to an Editorial Calendar

    In addition to providing high-quality material, consistency is the key to effective lead generation via blogging. Following your editorial calendar, you must adhere to a timetable for developing and releasing regular material. This may be accomplished manually or using plug-ins that map out themes and publication schedules on a daily, weekly, monthly, or yearly basis.

    To prevent burnout, ensure that you build a sustainable strategy by assigning some duties to freelancers and other content producers on your team.

    Conclusion

    Now, you must be familiar with the benefits of blogging and how it helps you generate leads. Hence, create a plan to produce great blogs regularly. Digital technologies may save time and resources. Use them to avoid being overwhelmed with automatable duties.

    Don’t forget to promote your landing page on social media. It’s a question of time until you create authority in your area and fill your sales funnel. Remember that blogging is a tool. Lead generation is the goal (and a healthy bottom line). It also allows you to engage with consumers in ways no other program or app can. Make blogging part of your lead-generating strategy. Following best practices will pay off over time.

    FAQs

    Which tools are used for Blogging?

    Tools used to generate leads using blogs are:

    • Quora
    • Buzzsumo
    • Quick Sprout
    • Evernote
    • Dropbox

    Which is the most profitable blog?

    Huffington Post is considered the most profitable blog.

    Does blogging generate leads?

    Blogging is one of the most cost-effective long-term strategies for lead generation.

    How to improve your lead generation using Blogging?

    Some Keys to improving lead generation through blogging are:

    • CTA
    • Hello Bar
    • Attractive Perks
    • Subscription Services
    • Social Media Sharing Option