StartupTalky

Tag: lead generation tactics

  • How to Generate Quality Leads From the About Us Page?

    Is it enough to just market your product and expect an influx of leads pouring in every second? Yes, if you’re chasing one-time buyers and not brand evangelists. When it comes to building a memorable brand, the most crucial component is trust.

    One way to do this is by explaining why your company exists and what it is about. And an effective way to achieve this is with an About Us page.

    As far as converting leads is concerned, the About Us page builds credibility and integrity for your brand, discarding any apprehensions your customer might have while making the purchase decision.

    Don’t just take our word for it! According to a survey conducted by KoMarketing, 52% of respondents said that the About Us page is the first thing they want to see after landing on the company’s website. But why is it so?

    The simple reason is: People decide who to buy from, who to trust, and who to rely upon based on the metric of believability. Your conversion rates are directly proportional to how much trusted and liked you are. And an about us page is an excellent conversion tool that gets the sales revenue ball rolling.

    But, keep in mind that customers don’t just want to know the product details – they want to connect with your business on a personal level. Some key questions your About Us page should aim to answer are:

    • Who are you? What kind of people work in your team?
    • What are your company’s vision and mission?
    • What is the story behind your brand?
    • What pain point is your product/service solving?
    • How different is your company from the competitors?
    • How can your products improve or change customer lives?
    • Where is your company today?
    • How far has it come since its inception?

    Tell Your Realistic Story
    Make It About Your Customers
    Talk to Them, Not at Them
    Don’t Just Say It, Show the Proof
    Include a Straight-Forward Call to Action

    Steps to convert leads to customers using the About Us page

    The best About Us pages pull back the curtain on the business and showcase the belief that makes it happen. Take the visitors on a trip down memory lane and elicit trust for making the conversions.

    Remember, you will be providing information about your business, but your motive should be to demonstrate how that information serves the needs of your potential customers.

    Follow these steps to generate leads from your About Us page:

    Tell Your Realistic Story

    Be it B2B or B2C; stories help prospects connect with your brand on a human level. There is always some hesitation surrounding new purchases, and by showing your human side, you can demolish those barriers and increase the likelihood that a prospect purchases your product/service.

    The Sill About Us Page Example
    The Sill About Us Page Example

    You can tell your founder’s story, company’s story, how it has grown into what it is today, or even a customer success story to build social proof. Readers who identify these stories inch closer to your brand and enter the buying funnel.

    Make It About Your Customers

    Most businesses use the About Us page to boast about themselves and discuss how amazing they are. Rather than jumping on to the ‘here’s why you should buy from our amazing brand’ list, take a step back and answer: what pain do you solve for your potential customer?

    Conduct customer surveys, join communities on social media and not just gauge their pain but also the language they speak to describe that pain, the solution and their desires for the product. Their replies would be solid gold for your business.

    Bark About Us Page Example
    Bark About Us Page Example

    Incorporating this will ensure that whenever a potential lead lands on your website, they’re so satisfied with your product’s offerings that they can’t resist buying the product and finally pull out their hard-earned money on your business.

    Talk to Them, Not at Them

    ‘Write like you talk’ is probably the best advice to get into your customer’s head. When your prospect opens your About Us page, they aren’t looking for information about your company hierarchy or a jargon-induced description of your brand.

    They are searching for someone who speaks to them, someone she can resonate with, and nod at the screen in agreement while saying – “Exactly.”

    Hydrant About Us Page Example
    Hydrant About Us Page Example

    Make the section personal and straightforward. That means even when you’re talking about your team members, introduce them in a friendly tone or showcase an emotional side of them through your content. This simple tonal change will effortlessly solve all their doubts and convert them to actual buyers.

    Don’t Just Say It, Show the Proof

    The final piece of a customer-centric and trustworthy About Us page is visualization. Right images and videos trigger emotions and catch the attention of your prospects quickly. Most high-converting photos are testimonials, videos from past clients, client transformation, etc.

    People are far more convinced and likely to buy from you if they see concrete results/information about your products. The key is to use the right kind of infographics or client wins that will establish believability and make your customers stop and stare at the information depicted.

    Include a Straight-Forward Call to Action

    Until now, your prospects have read about you and established a firm understanding of your product/service. Now, the next step is to make them take action. Show an attention-grabbing and direct CTA that redirects your visitor to the next step.

    Some examples of a compelling CTA are:

    • Sign up for a free trial
    • Browse our products
    • Subscribe to our newsletter
    • Call us for an estimate
    • Schedule a consultation call with our experts
    • Buy our products

    Just keep the CTA short, crisp, and easy to understand.

    How to Create a High-Converting Lead Magnet Like a Pro
    A Lead magnet is an amazing way to increase sales and attract customers. Let’s look at how you can create a lead magnet in a few simple steps.
    StartupTalkyBhoraniya Huda Hifzur Rehman

    Conclusion

    Giving stellar conversions for your products–your website deserves an About Us page. It provides a golden opportunity to tell your story and business’s vision and mission, persuading your prospects to hit the ‘Buy Now’ button.

    However, filling your ‘About Us’ page with generic information doesn’t cut it anymore. You need an innovative approach that humanizes your brand and sets it apart from the noise.

    To make it more fool-proof, monitor your conversion rates, explain how you can solve your customer’s pain points, communicate effectively, implement an irresistible CTA–and watch your sales figures reach soaring heights.

    FAQs

    How do you generate leads from a landing page?

    Add a straightforward CTA, Highlight your offers, add testimonials, and Highlight your offers.

    How to generate leads from the about us page?

    Include a CTA, tell your story, make sure you write how you are solving your customer’s problems, and add testimonials.

  • 9 Proven Lead Generation Strategies for Growing Real Estate Business

    There is a rising trend in demands for small and big properties in the real estate business due to the continuous growth of industries in big cities. People are searching for short-term rental homes and investments in big properties. In this highly competitive real estate market, property builders and real estate agents need to fix at least 80% results to get leverage in the market. Lead generation is the biggest goal for them so they can expect to capitalize on the best opportunities in the end.

    Lead generation is a challenging task in the real estate business. It requires to personalize communication at every stage of the sales cycle. The first step is to build trust in your fresh prospects which can be used to get extra mileage further in the sales process. Mouth referrals work quickly and give good returns!

    Understand the market trend and implement the best strategies to generate constant leads in real estate. There are a lot of ideas you can apply on tried and tested basis but I am listing out the best strategies that certainly will increase your pipelines with fresh prospects.

    1. Acquire Networks
    2. Join Marketplace
    3. Ask for Referrals
    4. Build Partnerships with Local Businesses
    5. Leverage Social media
    6. Employ Video Marketing
    7. Create Content Marketing Campaigns
    8. Optimize Your Website for SEO
    9. Attend Expos and Tradeshows

    1. Acquire Networks

    Networking means in the real-estate business is to make connections with potential prospects with an idea to convert them into a reality. There is no harm to start with the traditional way of marketing like getting into the doors of the neighbourhood, introducing your best offers, calling numbers to potential buyers, distributing pamphlets and flyers, and so on.

    It increases your network but in the digital age, you have to keep pace with modern technologies to run on the same track. You have a better chance to attract and convert leads through relevant content and incentivized deals.

    You can contact your target customers through email marketing and make them aware of your lucrative offers for their delights. It keeps alive your name and brand in your networks. According to the survey of NAR conducted in 2020, 88% of buyers purchased their homes through real estate agents only.

    To expand your real estate network:

    • Create a user-friendly website with enriching UX design, easy navigation, clear and simple information, detailed description of the area, amenities, sizes, price, landscape views, and graphical and statistical presentation of progress report to display a professional outlook. Your website is a medium through which your clients know about you.
    • Engage with the community, join business events, participate in local groups, and gatherings and expand your social circle.

    2. Join Marketplace

    Add your properties in the marketplace where prospective clients can know about details and communicate with you. The online marketplace can generate leads in a short time.

    Facebook and Instagram have effective marketplace to promote the real estate housing business. There are so many advertising houses/groups on social media where you can join and advertise your properties. You can discuss with people, know their expectations, promote your deals with attractive prospective and offer incentives and discounts also.

    Collect leads data, their interest, and price range, then keep track of leads and improvise your process and strategies as needed. Start personalized communication with leads based on their interest and showcase your offerings that target their demands.

    3. Ask for Referrals

    According to the NAR survey, 64% of sellers found their agents through referrals from friends, neighbours, or relatives. Referrals do half the task done and you just need to nurture your leads than pursue them to listen to you. Ask for referrals from your old buyers and satisfied clients.

    Referrals work like a magic and automatically generate leads for you. If you are new, you can have contact with some organizations on mutual interests and in return, they can refer to your name.

    Lead generation in the real estate business is a quite challenging task and you are stressed to increase your efficiency by converting most of the leads into the actual buyers. Your focus should be on making personal contact, building relationships, and fixing one-on-one meetings with the leads to get the quality output.

    It is essential to make a comprehensive strategy for tracking and managing leads, making phone calls, pursuing personalized communication, emailing, and physical meetings so you can analyze the process and work on shortcomings.

    4. Build Partnerships with Local Businesses

    Build mutually beneficial partnerships with insurance companies, personal bankers, lenders, near about hospitals, bakeries, hardware, etc, and try to co-host events for forming common clients. Offer discounts to clients for using referred connections so you and your partners can nurture leads for common growth.

    5. Leverage Social media

    Social Media Marketing is an indispensable strategy that cannot be excluded in the age of digital marketing. Facebook, Instagram, LinkedIn, and Twitter are popular mediums to exploit the potential of online resources. LinkedIn creates professional networking and through LinkedIn ads, you can have potential leads. Facebook and Instagram are cost-effective lead generation mediums that enable to join different online groups and events to communicate with target clients.

    You can give a personal touch to your content and post-eye-catching visuals to gather traffic. Facebook ads and Facebook groups create target audiences who are easy to track and manage in the lead generation process. You can evaluate your success rate and decide to further continue on ads or look for other strategies.

    6. Employ Video Marketing

    According to a survey, 73% of prospective clients are interested in watching the video about the house properties. YouTube videos are an effective medium to communicate with your leads and impress them with enticing landscape views of buildings, gardens, and apartments.

    Use a good camera, lighting equipment, sound narration, and editing software to give it a professional touch. Create an impacting video that covers all aspects of marketing strategies including, client interviews, live question and answer streaming, agent profile, yearly progress, real estate events, and information.

    7. Create Content Marketing Campaigns

    Create email templates, newsletters, and blogs to communicate with your subscribed leads. You can convey your leads about valuable insights, discounts, mortgage rates, best listing, and relevant details about your existing and upcoming housing projects through regular newsletters and email communication.

    Organize your subscribed leads on various criteria and interests and send them relevant promotional content. Apart from this, articles and client testimonials, backlinks, community news, and social media links can also contribute to bringing leads to your content.

    8. Optimize Your Website for SEO

    Buyers often search on Google for new homes and properties so a good search engine ranking increases your visibility. SEO optimization and keyword-rich content increase Google ranking for your blog content in the search engine. Update your website or blog with valuable content and time-based trends or events. Search engine visibility increase website traffic and generate online leads for your content.

    Segment your leads based on their interaction with the websites, demographics, and interests, and create buyer’s personas to tailor emails, educational materials, and newsletters. It enhances personalization and target communication with leads.

    9. Attend Expos and Tradeshows

    Local or global events and tradeshows are good platforms to showcase your real estate projects and create awareness about your name and brand. Communicate with potential buyers or partners, distributes some flyers, and pitch the ground to generate leads for your real estate property. You also can have an opportunity to meet with industry experts and gain insights into the latest and upcoming trends.

    Conclusion

    Applying strategy is not enough if you are not aware of its progress or lacking, analytically. You need to constantly evaluate your current strategies to track their progress in the lead generation and conversion process. However, there is no fixed strategy to generate real estate leads, you have to be flexible enough to implement changes in your current strategy or apply a new one if fresh prospects are coming into the sales funnel.

    Be agile to incorporate any new strategy; sometimes take a step back, analyze and then move forward with the set target. Always be ready to experiment with a fresh outlook along with the flow of knowledge about market statistics and trends.

    Nurture your leads with trust, and positive relationships and constantly engage them in communication to fix sales deals within an expected time frame. Your satisfied clients can contribute to spreading your name further by positive reviews and references.

    FAQs

    How to generate leads for real estate?

    You can optimize your website for SEO, join marketplaces, ask for referrals, build partnerships with local businesses, and leverage social media.

    What are some of the types of real estate leads?

    Referrals, Organic, Portals, PPC, and Social Media

  • 5 Best Strategies to Generate B2B Leads from Blogging

    Blogging is considered as a way to share the inner thoughts with the expressive words and it is mainly categorized as a hobby. But people who consider blog just an article are highly underestimating the power of the blog. Blogging can be  a game-changing technique to generate B2B Leads. Using high-quality content and B2B lead generation strategies, B2B leads can be generated. Different types of content will generate different numbers of leads for you.

    Blogging is the primary way through which B2C and B2B marketers generate leads in various social media marketing channels. In modern SEO, there is a huge demand from users for high quality content for lead generation. Blogging can be used as a free and one of the best tools to educate the customers about the product or services you want to sell. If you meet need of customers, your users will trust you with whatever social media marketing you use to generate leads.

    Also Read: How to Convert Blog Traffic to Leads?

    Today, a blog can get you the top B2B leads for your product or services very easily. Also, it increases the popularity of the business and emphasizes the business growth. The real reason behind less awareness about writing blog is that people don’t know how to generate leads for business by properly using their blog. So here we are sharing a few B2B lead generation strategies and techniques to generate leads in sales.

    5 ways to Generate B2B Leads from Blogs

    1. Blog content matters more than you think

    Everyone in the blogging industry has heard the phrase “content is the king” and it is very important to present valuable content on the blog to get more traffic. According to a survey, companies put only 5% of their total budget on the creation of content which is very low as the whole success of the blog depends on the quality of content. So, if you don’t want to make these silly mistakes, then carefully design the content of your blog by following these tips:

    • Create SEO friendly content that can be easily searched by the customers.
    • Whatever you are posting on the blog, post it regularly to get the public attention.
    • Your content should be able to satisfy the questions of your audiences.
    • Write only the unique and fresh information.
    • Content should be written in a reader-friendly manner and it should be properly formatted to be more easy to read.

    2. Use speculating Social Media tools to run your blog efficiently

    There are numerous tools available that will help you to promote your blog on the social media. If you utilize these tools properly, then plenty of leads can be easily generated by your blog in less time. The few tools available are as:

    • Use Google analytics to understand where your traffic is coming from and optimize SEO to drive traffic towards the blog from your target sources.
    • Link your website inside articles and use strong CTA’s to urge visitors to reroute to your corporate website.
    • Ensure high visibility of the website’s link on the blog.
    • Use platforms like LinkedIn to market your blog to a large audience of professionals. Become a part of groups that are relevant to your offering and post links to the blog.

    3. Reply back to all emails and comments on your blog

    If you are getting the subscribers emails or good comments on your blog, then send some reply back to those emails. Your personal reply will help you to retain more customers than an automated reply. It will also help you to understand the mood of the customers about your products or services. So try to reply to each of the emails you receive whether you want or not, don’t let any customers leave your blog and reply to their queries or compliments with your generous best regards.

    4. Create MOFU content for subscribers

    That’s not a swear word. MOFU is Middle Of The Funnel content because your blog subscribers are obviously very interested in learning more about the topics you write about. If your blog topics are closely related to the products you sell and the problems your products solve, then publish more sustainable and problem-solving articles to attract more readers to read your fruitful blog.  These readers will think of you as an experienced and knowledgeable person and will connect with you to get their problem solved. This is one of the best way how you generate leads who value your service.

    Also Read: How To Improve Sales Pitch | 9 Tips To Pitch Your Product

    6. Retain readers

    There are enormous readers who visit the blog daily and read it, but they don’t buy anything. So, you need to target such customers and send them useful content to attract them to buy a product from your website. Engaging them in a communication with whichever product they are interested in will increase the chances of their checkout with your product.

    Well, bloggers by following these simple steps you can generate some valuable leads which are fit for your B2B business. Blogging is a very nice and economical tool to promote your product and pull out great sales of your product. out of it.