Does your Google Analytics data show that 10,000 people visited your site, but only 30 purchased? Most people will spend around a minute or less on your website and leave without much action. Sometimes, it’s just the sporadic nature of surfing the internet. Other times, it could be because the product was too expensive or your content doesn’t meet their requirements. There are several reasons why people leave your website without purchasing: they didn’t find what they needed, they were simply window shopping, and so on.
The good news is you can generate more leads by employing an exit-intent popup. With this popup, you can enlist the visitors’ relevant contact details and direct them to another page. This gives you access to their inbox for future advertising. But what does an exit-intent popup look like and how can you create one of your own? In this post, you’ll find all the essential information. From a step-to-step guide to bonus exit-intent popup examples and tips, we’ve included it all.
An Exit-intent popup is a graphical display that appears as soon as a visitor leaves a website. When they exit the browser’s main viewport, the exit-intent popup is displayed. It is a part of a business’s marketing strategy that keeps visitors from leaving the website. With the implementation of the exit-intent popup, marketers can capture the users’ contact details. Thus, they get access to their inbox for future retargeting. As a result, new visitors can be converted into leads, subscribers, and even customers.
Creating an exit-intent popup for your website is effortless if you’ve already registered an account. Next up, simply connect Getsitecontrol to your website. Here’s a quick 4-step guide that you can follow:
Step 1: Select a Template
Before creating the popup, consider what type of CTA (Call To Action) you want to display on your website. Once you select a template that caters to your expectations, follow the prompts on the right-hand side. Add it straight to the Getsitecontrol dashboard.
Step 2. Adjust the Text of Your Offer
On the Getsitecontrol dashboard, you can exit your offer and CTA. Select the text you want to change. Then, start typing your copy. However, remember to keep the CTA crisp and precise. Also, if you’re offering free shipping or discount coupons, keep the terms clear.
Step 3. Decide What Happens When Visitors Sign Up
When the visitor is done filling out the form, show up a submission success statement. For instance, if you’re proposing a free shipping coupon code in exchange for an email, you have two alternatives. You can either display the code through the popup or send it via email. In case you want to send an automated email, use the Autoresponder feature. You do not need to install email marketing software to send an automated response.
Step 4. Set up the Exit-intent Popup
Now that you’ve set up the copy and design, it’s time to create the exit-intent popup. First of all, get a field named Start which you want to display the popup. Then, neglect/remove the default ‘at once’ tab. After that, hit + Add condition. Select ‘Exit Intent. Once you’ve saved and activated the popup, the visitors will see it while leaving your website. You always have the last decision, you may also choose whether or not you want to display the popup on all the pages or some of them from the site.
Why Should I Set up an Exit-intent Popup?
Exit-intent popups are currently one of the most widely used marketing tools on the globe. They enable you to recover more than 50 percent of the visitors that want to exit your website. Consequently, you can generate more leads and boost conversion rates. The most popular exit-intent trigger is a subscription popup followed by a lead magnet. This allows the user to add their email addresses in exchange for something lucrative (such as discounts, entertaining content, free ebooks, and so on). As a result, marketers gain access to their email handles, which they can later use for future advertising.
5 Best Practices to Create Exit-intent Popups
Exit-intent Popup
Here are the top 5 actionable tips that will help you create the best exit-intent popups:
Make it Mobile-friendly
More than 45 percent of users browse sites on their mobile phones. If your exit-intent popup isn’t mobile-friendly, it will be displayed incorrectly. As a result, you will lose leads due to poor user experience.
Use A/B testing
With the A/B technique, you can figure out what copy, images, and CTAs work for your exit-intent popup.
Track Conversions
Tracking conversions enable you to comprehend on which pages exit-intent triggers are bringing in the most responses. Bear in mind that your pop-ups need to have reasonable goals. Let’s say “transfer your 30 percent of visitors into your genuine subscribers,” otherwise tracking conversions won’t help you much.
Provide an Easy Way to Close it
When creating a popup, it’s essential to provide an easy way to close it. Sometimes, these pop-ups get frustrating. If the visitor isn’t interested in your offer, they should be able to close the popup effortlessly. Thus, it’s recommended you provide your visitors with a well-visible X to close the exit-intent popup. Also, do not camouflage or hide the “no” reply. Keep the text visible.
Keep the Message Simple
Keep the message in your exit-intent popup simple. Never overwhelm your visitors with loads of text your pop-up contains, try to make it as simple as your can. Nobody’s going to read that anyway. Hence, keep your message short and simple.
While surfing the web, nobody likes being interrupted. But what if they were to receive a lucrative offer that’s relevant and well-implemented? Exit-intent popups are the best way to generate leads and boost conversions. They help you keep a lot of potential customers from leaving your website. If you want to upscale your business, consider these practices. Create the best and most effective exit-intent popups that pique interest and capture new users.
FAQs
What is a Pop-up?
Pop-ups are online advertisements we see when we open any website.
What is a Exit-intent popup?
An Exit-intent popup is a graphical display that appears as soon as a visitor leaves a website.
Is it enough to just market your product and expect an influx of leads pouring in every second? Yes, if you’re chasing one-time buyers and not brand evangelists. When it comes to building a memorable brand, the most crucial component is trust.
One way to do this is by explaining why your company exists and what it is about. And an effective way to achieve this is with an About Us page.
As far as converting leads is concerned, the About Us page builds credibility and integrity for your brand, discarding any apprehensions your customer might have while making the purchase decision.
Don’t just take our word for it! According to a survey conducted by KoMarketing, 52% of respondents said that the About Us page is the first thing they want to see after landing on the company’s website. But why is it so?
The simple reason is: People decide who to buy from, who to trust, and who to rely upon based on the metric of believability. Your conversion rates are directly proportional to how much trusted and liked you are. And an about us page is an excellent conversion tool that gets the sales revenue ball rolling.
But, keep in mind that customers don’t just want to know the product details – they want to connect with your business on a personal level. Some key questions your About Us page should aim to answer are:
Who are you? What kind of people work in your team?
What are your company’s vision and mission?
What is the story behind your brand?
What pain point is your product/service solving?
How different is your company from the competitors?
How can your products improve or change customer lives?
Steps to convert leads to customers using the About Us page
The best About Us pages pull back the curtain on the business and showcase the belief that makes it happen. Take the visitors on a trip down memory lane and elicit trust for making the conversions.
Remember, you will be providing information about your business, but your motive should be to demonstrate how that information serves the needs of your potential customers.
Follow these steps to generate leads from your About Us page:
Tell Your Realistic Story
Be it B2B or B2C; stories help prospects connect with your brand on a human level. There is always some hesitation surrounding new purchases, and by showing your human side, you can demolish those barriers and increase the likelihood that a prospect purchases your product/service.
The Sill About Us Page Example
You can tell your founder’s story, company’s story, how it has grown into what it is today, or even a customer success story to build social proof. Readers who identify these stories inch closer to your brand and enter the buying funnel.
Make It About Your Customers
Most businesses use the About Us page to boast about themselves and discuss how amazing they are. Rather than jumping on to the ‘here’s why you should buy from our amazing brand’ list, take a step back and answer: what pain do you solve for your potential customer?
Conduct customer surveys, join communities on social media and not just gauge their pain but also the language they speak to describe that pain, the solution and their desires for the product. Their replies would be solid gold for your business.
Bark About Us Page Example
Incorporating this will ensure that whenever a potential lead lands on your website, they’re so satisfied with your product’s offerings that they can’t resist buying the product and finally pull out their hard-earned money on your business.
Talk to Them, Not at Them
‘Write like you talk’ is probably the best advice to get into your customer’s head. When your prospect opens your About Us page, they aren’t looking for information about your company hierarchy or a jargon-induced description of your brand.
They are searching for someone who speaks to them, someone she can resonate with, and nod at the screen in agreement while saying – “Exactly.”
Hydrant About Us Page Example
Make the section personal and straightforward. That means even when you’re talking about your team members, introduce them in a friendly tone or showcase an emotional side of them through your content. This simple tonal change will effortlessly solve all their doubts and convert them to actual buyers.
Don’t Just Say It, Show the Proof
The final piece of a customer-centric and trustworthy About Us page is visualization. Right images and videos trigger emotions and catch the attention of your prospects quickly. Most high-converting photos are testimonials, videos from past clients, client transformation, etc.
People are far more convinced and likely to buy from you if they see concrete results/information about your products. The key is to use the right kind of infographics or client wins that will establish believability and make your customers stop and stare at the information depicted.
Include a Straight-Forward Call to Action
Until now, your prospects have read about you and established a firm understanding of your product/service. Now, the next step is to make them take action. Show an attention-grabbing and direct CTA that redirects your visitor to the next step.
Some examples of a compelling CTA are:
Sign up for a free trial
Browse our products
Subscribe to our newsletter
Call us for an estimate
Schedule a consultation call with our experts
Buy our products
Just keep the CTA short, crisp, and easy to understand.
Giving stellar conversions for your products–your website deserves an About Us page. It provides a golden opportunity to tell your story and business’s vision and mission, persuading your prospects to hit the ‘Buy Now’ button.
However, filling your ‘About Us’ page with generic information doesn’t cut it anymore. You need an innovative approach that humanizes your brand and sets it apart from the noise.
To make it more fool-proof, monitor your conversion rates, explain how you can solve your customer’s pain points, communicate effectively, implement an irresistible CTA–and watch your sales figures reach soaring heights.
FAQs
How do you generate leads from a landing page?
Add a straightforward CTA, Highlight your offers, add testimonials, and Highlight your offers.
How to generate leads from the about us page?
Include a CTA, tell your story, make sure you write how you are solving your customer’s problems, and add testimonials.
LinkedIn is the most popular social media platform for establishing a strong professional network globally. LinkedIn not only helps you build connection across your industry, but it has become one of the major tools for promoting your brand. The professional networking platform that was started as a job listing platform for companies is growing hugely and has come up with several features. While employees and jobseekers use job search and LinkedIn learning features, Entrepreneurs can use LinkedIn for business. It can generate leads and helps promote your brand.
Here are opinions shared by some of the startup founders and entrepreneurs on how LinkedIn can be used for lead generation and branding.
“LinkedIn being the largest professional networking platform provides a huge potential to build brand awareness worldwide. Marketers should definitely consider LinkedIn in their brand outreach programs and social media marketing strategies. A significant platform for making public company announcements, displaying work culture, and leading conversations on changing trends can in turn lead to building goodwill for a brand.
People wanting to know more about a brand – prospective customers, partners and talent can eye a brand’s LinkedIn space. Hence, maximizing the offerings and analytics of the platform to create valuable and high-end content centering the niche audience of one’s sector can garner an overwhelming response.
The LinkedIn blog feature is an effective tool for thought leadership providing unique insights on a specific product, customer behavior, and the evolving industry trends. It is also a great place to showcase human interest stories related to a brand. Intelligent use of LinkedIn ads can further help in successful lead generation from appropriate target audience. When all of these are used holistically, the platform ensures awareness and growth of a brand.”
Aditya Singh – Co-Founder, Eggoz Nutrition
Despite having enough potential, LinkedIn remains under-utilized; as marketers continue using common social media platforms like Instagram, Twitter, Facebook, Snapchat, etc., for business promotion. LinkedIn can be a treasure trove for businesses in branding and lead generation. This is primarily because LinkedIn is widely used by Fortune 500 companies. Being a professional networking platform, LinkedIn brings in marketers, working professionals, and the general audience at the same platform, providing businesses with the opportunity to build the brand while generating sales qualified leads.
LinkedIn also provides marketers with industry updates and gives access to a company’s profile and latest performance updates. With the scope to do extensive business research, marketers get the opportunity to contact other relevant businesses and enhance their outreach.
One way to leverage LinkedIn for branding and lead generation is by making a list of target companies and providing them with the company’s relevant information such as services, performance details, and upcoming projects. This increases the visibility of the company in the domestic as well as global market, thereby being an effective way of branding; it also opens the door for lead generation through interaction with other businesses. LinkedIn has a sales navigator to help businesses effectively manage their sales pipeline. The LinkedIn sales navigator also saves the searches and leads and provides sales updates in real-time, connects to the sales tools, and automates the process of lead generation.
Neeraj Sharma – Vice Chairman, The Lexicon Group | Director – Pune Times Mirror
With the advancement in technology and increased consumption of social media across a myriad of geographies, marketers have successfully mastered the art of leveraging social media for branding and lead generation. Thus, creating the booming field of Digital Marketing. Social media platforms like Facebook, Twitter, and Instagram are widely used by marketing teams around the world, and LinkedIn is joining the club at an accelerated pace.
LinkedIn offers extensive prospects to marketers with opportunities to connect with Business Leaders and decision-makers of virtually all industries in one place, also serving as a platform for debate, research, and networking. A recent study by hubspot.com on the impact of social media on lead generation conducted for more than 5000 businesses showed that LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. This was 277% higher than the conversion rates of both Facebook and Twitter.
Though grabbing attention or coming into the spotlight has to be subtle, the advantages of marketing via LinkedIn and the resulting conversion outweigh the efforts by a large margin. The platform is professional and offers a massive amount of data relevant to the criteria utilized in targeting. The audience can be targeted based on their professional information and business fields. Important promotional announcements in the format of new posts have the potential to reach the correct audience interested in goods and services similar to or even the ones you offer.
An added advantage of the platform that can assist marketers is features like the LinkedIn Sales Navigator, Showcase Pages, and even the availability of selective groups of individuals who share interests, offering or providing services. Features like saving your searches and leads, automating lead generation, CRM integrations, and pages to promote products can be highly beneficial for lead generation and branding when utilized with an appropriate marketing strategy.
Gauri Bhatia – Founder, The Unveiled Sagas
LinkedIn is one of the goldmines when it comes to lead generation. It is an organic directory that indexes on Google- you can control your reputation by editing your profile yourself.
If nothing else, just enlisting your services and your expertise in your profile will get you consultations. I remember when I worked in a corporate, LinkedIn had come to my office to celebrate our 5 million followers– we didn’t even have an active ad campaign going on. Just regular, targeted content was getting us the traction that we needed. Well-written copy and easy to comprehend graphics are all that you need to feature on LinkedIn.
Of course, I would still recommend people stay true to the platform- it is a professional platform, expanding to the virtue of maybe containing the career trajectory. Diluting the content by posting personal information has turned it into another Facebook- which I am not in favor of.
For brand building, my company and I stick to only publishing information, opinions, or industry reports basis our studies of our clients.
For lead generation, although it is better to run traffic ads on LinkedIn, we use the platform for what it’s worth- hyper niche targeting. We run ads for a very small target market- let’s say, entrepreneurs with 15+ years of experience, staying in California with a company of over 200 employees. Those guys have the money and the knowledge required to invest in our services. Of course, I love Google for mass targeting and low CPC, and of course, this kind of campaign is going to burn a hole in my pocket- but the leads I get are so specific and so precise, that I don’t even have to try to sell. They’re filtered, verified, and knowledgeable.
LinkedIn has over 800 million registered users across the world, and this includes senior leadership members who access and pay attention to the platform. In a chaotic social media world, LinkedIn has streamlined its content to purely business and work. Good content shines on any platform, but with LinkedIn, the organic reach for a good piece of content is so much higher than any other social media platform.
Secondly, building a network for lead generation is simpler on LinkedIn. The 6 degrees of separation are clearly showcased in LinkedIn. Your network is a powerful tool to showcase your brand, your vision and encourage others to reach out to you.
This means the network and reach out can happens with a good blog, an insightful post or even a good video. Being active and interacting with people can also happen with just comments and minor engagements. The data of demographics available on LinkedIn help you create micro audiences for better ROI via ads.
Additionally, each employee of a company becomes a brand ambassador on social media. The amplification of content of any form is more effective when your team engages with the content on your company page. The insights available on pages also provide a wealth of information on your current audiences and allow you to modify the strategy if required. The audience segmentation is available under job function, industry, seniority, location and more.
Ashmita Dhingra – Managing Director, Digifish3
LinkedIn is indeed a powerful social media tool for connecting with professionals or for brands catering services to a B2B clientele’. This social media platform is indeed transforming into a very powerful tool for branding as well as lead generation for many brands.
LinkedIn as a platform is helping users to network with businesses and marketers worldwide. It has evolved tremendously as it has more than 750 million users on its platform.
Interesting, isn’t it?
Brands today are not only trying to position itself on the platform as a communication platform but also enjoying the benefits of getting leads with LinkedIn Marketing.
Armed with the right strategy, you can grab audience attention and grow your business while generating leads. You can also use LinkedIn to increase website traffic and reinforce brand credibility.
Impressive, right?
Once you start working on creating valuable content, optimizing, and engaging with people, you will begin seeing traction from LinkedIn. Make sure to have a strategy and evolve the same with user response.
If you focus on generating quality leads, make your funnel strong enough to get your prospects to paying customers. Using LinkedIn for qualifying leads is efficient, and you get better quality results for sure.
To conclude,Building a company page on LinkedIn is like having a booth at the world’s largest networking event. Why not seize the opportunity to promote your business and build new contacts?
With so many B2B businesses using LinkedIn for lead generation, understanding how to make the most out of the channel will save you time chasing leads that don’t matter. Whether you’re meeting new prospects, promoting lead magnets, or sharing customer reviews and testimonials, LinkedIn is a great way to amplify those efforts.
So, what’s the wait for?
Start leveraging LinkedIn TODAY as when you water your audience regularly, leads will begin to sprout automatically!
Abhishek Singh – Senior Vice President of Marketing, Hirect India
LinkedIn is a networking site primarily used for professional networking and growing career opportunities. The platform is one of the largest professional networks that allow individuals and brands to build their online presence and connect with other professionals. With LinkedIn’s user base proliferating, there are many ways in which one can leverage this platform for branding and lead generation purposes. In this article, we will discuss some techniques that Hirect uses to attract more leads that other brands can use to make their business stand out from the rest of the crowd.
Many marketers and individuals prioritize LinkedIn as one of the critical platforms for finding the right customer and building brand awareness. The platform helps to network with people working across different industries.
A brand can utilize the existing features like joining relevant business groups and participating in industry-specific dialogues, which will help generate leads and enhance brand visibility. LinkedIn provides a plethora of groups for numerous categories and businesses, filled with like-minded professionals.
One of the best ways to use LinkedIn for businessis by using it as a content marketing platform. This can be done by publishing blogs on relevant topics on the platform, which will help you rank higher in search engines and add your voice authority. A brand can also create presentations uploaded on the profile so that others can access them easily. Another way to leverage LinkedIn for branding is by hosting webinars on the platform, which will allow you to reach out to more people and help you build authority through different narratives.
For example, Hirect uses LinkedIn to generate leads by reaching out to recruiters and assisting them with onboarding by analysing and solving their talent acquisition concerns. Hirect’s Outbound and Inbound marketing strategies have generated significant brand awareness. With initiatives like ‘Bring It On’, ‘Counter Offer Comics’, and events like ‘Through Founders Lens’ and ‘Humans of Hiring’, Hirect has constantly evolved its content game to reach the relevant audience and successfully hit the correct string to find the prospects with its strategic marketing approach. With events like Humans of Hiring, Hirect is building a community of HRs where we talk about various aspects of hiring every week in the form of webinars. Hirect executes the campaign in the form of audiovisuals along with influencer marketing which helps to reach out to a large user base.
Hirect also leverages LinkedIn to create informative and engaging content for job seekers and recruiters. It thrives on posting appealing videos and organic content, which leads to a higher reach and engagement rate. Hirect engages with target users by posting thought-provoking content and participating in industry-specific discussions.
Conclusion: As a brand, it is essential to understand the target market and use LinkedIn strategically. In general, LinkedIn can be a helpful tool for raising conversion rates, establishing identity, engaging with quality leads, and helping increase sales over time.
Every visit has the potential to generate a lead. To build a connection and convert casual visitors into qualified leads, you must provide current and relevant information while encouraging interaction with the material on your website. It would be ideal if you tried to meet prospects’ needs in every buying process. Customers that visit your website will thank you for your efforts by providing you with their contact information if you do it correctly. Making visitors into sales-ready leads involves a multi-pronged strategy that utilizes a variety of formats and platforms across several channels.
Through marketing activities focused on brand development, growing product awareness, earning customer trust, and establishing your position as an industry expert, we can generate a lead.
Continue to produce content that piques people’s curiosity while also offering answers, and your warm leads will become hot leads. So, what exactly is the content?
Lead Generation Strategies That Work for Edtech Startups
Blog Posts
Blog Posts for generating leads for edtech Startup
The way you create and position your blog material will become more important as search engine optimization evolves. It is no longer enough to use keywords with high search traffic merely. You’ll attract leads seeking particular solutions if you use a topic cluster – which involves identifying the main issue in your company and selecting 8-20 subtopics using relevant search phrases – to organize your content. As an ed-tech firm, you can be certain that your prospects are well-educated. As a result, you want to deliver articles that provide a solution to their issue and provide answers to particular concerns they may have. Please use internal linkages to redirect readers to more related pages and route them to a pillar page with more in-depth information. We’ll go into further detail about this in 7.
Live Chat
Live Chat for generating leads for edtech Startup
A chatbot allows visitors to connect with your brand while maintaining their privacy. A website visitor may have questions, but they may not be ready to speak with a salesperson immediately.
Although your sales representatives are really helpful, many casual browsers are put off by the prospect of establishing human contact, especially when they are in the early phases of decision-making. In certain cases, an online discussion might allow a long-term relationship to develop.
Continue to follow education leaders to stay on top of issues in the sector and generate material to address those issues. Product announcements and other news relevant to your market should be sent out through Twitter. Take advantage of hashtags to ensure that your target market can discover you. This industry has highly qualified individuals. A LinkedIn marketing campaign is one of the most successful methods accessible to edtech companies for locating new consumers. Even while Facebook is less formal, it still enables you to use eye-catching photos of your product in action to draw attention to it. Facebook is also an excellent location to publish photographs and videos that others can share.
Explainer Videos
Explainer Videos for generating leads for Edtech Startup
Identify subjects in your area of expertise that may be highlighted by a video presentation and make a list of them; rather than selling, attempt to educate. When people watch television, they are bombarded with advertising. Explainer videos simplify complicated concepts or business news into digestible chunks that anybody can understand. For example, when selling school administration software, you could wish to target your market with a video that describes changes to the state’s teacher evaluation measures.
Podcasts
Podcasts for generating leads for Edtech Startup
Set up an educational technology podcast series to address difficulties or analyze developments in your particular section of the tech industry. Podcasts appeal to professionals who desire a hands-free approach to keeping up with the latest developments in their sector or learning something completely new. Expert interviews, educator profiles, and sneak peeks at the newest advancements in educational technology are all possible topics for podcasts to cover.
Webinars
Webinars for generating leads for Edtech Startup
Provide free training, insights into new technologies, and methods to education professionals in exchange for their time. Please include a link to a slide deck that can be downloaded to improve the likelihood that your webinar or sections will be shared with others.
Pillar Pages
Long-form material that focuses on a primary subject relevant to your products or services is a pillar page. By creating a series of blog entries focused on subtopics that your audience is interested in, you will have the material necessary to create a pillar page that is both instructional and attractive to your audience. Even though pillar sites are not gated, you may provide visitors with a PDF to download, generating leads.
Media Coverage
Identify and cultivate connections with education reporters in local and national news sources, and provide interviews, insights, and responses to current events that impact education. Identify well-known blogs in your sector and offer to guest write on their sites.
Getting Marketing Qualified Leads Into the Sales Process
In the marketing funnel, prospects connect with your company at various phases. They arrive at your website with varying degrees of curiosity. Your digital marketing plan must include a mechanism for recognizing this and serving visitors with material relevant to their current requirements.
Depending on the prospect, some may be interested in your product but not quite ready to buy, while others may be ready to talk with someone from your sales department. A page-hijacking form requesting an email address, phone number, and “best time to call” will result in the marginally interested visitor departing your website without ever looking at it.
Another option is to send the lead to a sales representative if a contact has subscribed to your newsletter, downloaded marketing literature, and enquired about price through your chatbot. It is known as being at the bottom of the funnel. An automated marketing platform will assign a score to each step a lead performs. The lead will be transferred to your customer relationship management software when a tipping point is achieved.
Conclusion
Delivering the appropriate information to the right person at the right time is essential when it comes to lead generation and turning those leads into sales. You can turn your website into a lead-generating engine if you have a complete digital marketing plan in place and a method to gather and qualify data.
FAQs
How can Edtech Startups generate leads?
Edtech startups can generate leads by using these lead generation strategies:
Blog Posts
Live Chat
Posts on Social Media Platforms
Explainer Videos
Podcasts
Webinars
Pillar Pages
Media Coverage
Which are the top Edtech Startups in India?
Some of the top Edtech Startups in India are:
Byju’s
Unacademy
UpGrad
Vedantu
Toppr
Coursera
Cuemath
How big is the EdTech industry?
The global EdTech market size was valued at USD 106 billion in 2021 and is expected to reach USD 127 billion in 2022.
Blogging is considered as a way to share the inner thoughts with the expressive words and it is mainly categorized as a hobby. But people who consider blog just an article are highly underestimating the power of the blog. Blogging can be a game-changing technique to generate B2B Leads. Using high-quality content and B2B lead generation strategies, B2B leads can be generated. Different types of content will generate different numbers of leads for you.
Blogging is the primary way through which B2C and B2B marketers generate leads in various social media marketing channels. In modern SEO, there is a huge demand from users for high quality content for lead generation. Blogging can be used as a free and one of the best tools to educate the customers about the product or services you want to sell. If you meet need of customers, your users will trust you with whatever social media marketing you use to generate leads.
Today, a blog can get you the top B2B leads for your product or services very easily. Also, it increases the popularity of the business and emphasizes the business growth. The real reason behind less awareness about writing blog is that people don’t know how to generate leadsfor business by properly using their blog. So here we are sharing a few B2B lead generation strategies and techniques to generate leads in sales.
5 ways to Generate B2B Leads from Blogs
1. Blog content matters more than you think
Everyone in the blogging industry has heard the phrase “content is the king” and it is very important to present valuable content on the blog to get more traffic. According to a survey, companies put only 5% of their total budget on the creation of content which is very low as the whole success of the blog depends on the quality of content. So, if you don’t want to make these silly mistakes, then carefully design the content of your blog by following these tips:
Create SEO friendly content that can be easily searched by the customers.
Whatever you are posting on the blog, post it regularly to get the public attention.
Your content should be able to satisfy the questions of your audiences.
Write only the unique and fresh information.
Content should be written in a reader-friendly manner and it should be properly formatted to be more easy to read.
2. Use speculating Social Media tools to run your blog efficiently
There are numerous tools available that will help you to promote your blog on the social media. If you utilize these tools properly, then plenty of leads can be easily generated by your blog in less time. The few tools available are as:
Use Google analytics to understand where your traffic is coming from and optimize SEO to drive traffic towards the blog from your target sources.
Link your website inside articles and use strong CTA’s to urge visitors to reroute to your corporate website.
Ensure high visibility of the website’s link on the blog.
Use platforms like LinkedIn to market your blog to a large audience of professionals. Become a part of groups that are relevant to your offering and post links to the blog.
3. Reply back to all emails and comments on your blog
If you are getting the subscribers emails or good comments on your blog, then send some reply back to those emails. Your personal reply will help you to retain more customers than an automated reply. It will also help you to understand the mood of the customers about your products or services. So try to reply to each of the emails you receive whether you want or not, don’t let any customers leave your blog and reply to their queries or compliments with your generous best regards.
4. Create MOFU content for subscribers
That’s not a swear word. MOFU is Middle Of The Funnel content because your blog subscribers are obviously very interested in learning more about the topics you write about. If your blog topics are closely related to the products you sell and the problems your products solve, then publish more sustainable and problem-solving articles to attract more readers to read your fruitful blog. These readers will think of you as an experienced and knowledgeable person and will connect with you to get their problem solved. This is one of the best way how you generate leads who value your service.
There are enormous readers who visit the blog daily and read it, but they don’t buy anything. So, you need to target such customers and send them useful content to attract them to buy a product from your website. Engaging them in a communication with whichever product they are interested in will increase the chances of their checkout with your product.
Well, bloggers by following these simple steps you can generate some valuable leads which are fit for your B2B business. Blogging is a very nice and economical tool to promote your product and pull out great sales of your product. out of it.
Bharath
