Tag: lead generation process

Top CRM Tools & Customer Relationship Management Tools for Startups and Businesses in 2025

Customers are an important aspect of any business, and it’s a crucial task to maintain a good customer relationship. Customer Relationship Management (CRM) is a system or software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve business relationships with customers, help in customer retention, and drive sales growth.

CRM tools are used to store and manage customer data, track customer interactions and interactions, and provide actionable insights to help businesses improve their customer relationships. This can include information about customers’ past purchases, their preferences and behaviors, and any interactions with customer service representatives.

CRM tools can also include tools for automating and streamlining business processes, such as sales forecasting, marketing campaigns, and lead management. By using a CRM system, businesses can more effectively target and personalize their marketing efforts, as well as improve their customer service and support. As CRM is an essential part of any business, here are the top Customer Relationship Management tools for businesses.

5 Best CRM software

The Best Customer Relationship Management (CRM) Tools for Businesses:

Here is the list of top CRM software tools to fulfill various business needs in 2025:

S.No	CRM Software	Key Features	Pricing
1	Zoho CRM Software	Lead management, workflow automation, AI-driven insights	Starts at ₹800/user/month
2	Hubspot CRM	Free CRM, marketing automation, email tracking	Free plan; Paid starts at $20/user/month
3	Salesforce CRM	Highly customizable, AI (Einstein), sales forecasting	Starts at $25/user/month
4	Pipedrive	Sales pipeline visualization, automation, reporting	Starts at $14.90/user/month
5	Creatio CRM	Low-code customization, sales + marketing + service automation	Custom pricing (on request)
6	Freshsales	Built-in phone & email, AI insights, workflow automation	Free plan; Paid starts at ₹999/user/month
7	vCITA	Appointment scheduling, invoicing, client management	Starts at $29/month
8	EngageBay	All-in-one CRM, email marketing, helpdesk	Free plan; Paid starts at $12.74/user/month
9	Zendesk	Customer support, ticketing, omnichannel engagement	Starts at $19/agent/month
10	Apptivo	IT financial management, cost transparency, budgeting	Custom pricing (enterprise)

Zoho CRM Software

Rating	4/5
Mobile Access	Android and iOS
Free Trial	30 Days

Zoho Customer Relationship Management Tools

Zoho CRM is a cloud-based Customer Relationship Management tool, known for empowering organizations with a complete customer relationship lifecycle management solution. It is workable for both small and large businesses. It also comes with a free trial version. This CRM tool is extremely customizable, and smoothly runs with all other apps. The other app features include lead generation and qualification, pipeline analysis, competitive analysis, a single database, offers parent-child relationships between customer accounts and their subsidiaries, creating forms with no coding, uploading forms live instantly, etc.

Pricing Details of Zoho CRM:

There is a free edition and four paid plans, i.e, Standard, Professional, Enterprise, and Ultimate.

Standard	Rs.800/month, billed annually
Professional	Rs.1,400/month, billed annually
Enterprise	Rs.2,400/month, billed annually
Ultimate	Rs.2,600/month, billed annually

Hubspot CRM

Rating	4.4/5
Mobile Access	Android and iOS
Free Trial	14 Days

Hubspot CRM was the winner of the Expert Choice award in 2018, due to its top-class CRM services. It is built as a platform that allows the sales team to get started quickly without making much of changes in their existing workflow.

It is very helpful in creating beautiful contact and company profiles, by keeping a neat organization of every detail from the customer’s communication that has a connection with the company. The features include customizing views, website integration, social media, CRM details, email connections, phone integration, deal and task board, etc.

Pricing Details of HubSpot CRM:

There is a free edition and four paid plans, i.e, Starter, Basic, Professional, and Enterprise.

Starter	$50/month
Basic	$200/month
Professional	$800/month
Enterprise	$2400/month

Salesforce CRM

Rating	4.3/5
Mobile Access	Android and iOS
Free Trial	14-30 days

Salesforce CRM is a cloud-based customer relationship management software platform that helps businesses manage and track customer interactions, sales, and marketing efforts.

The features include account and contact management, lead management, sales forecasting, contact manager, file sharing, campaign influence, calendar, case management, lightning speed solutions, and much more.

The platform also offers a range of customizable tools for customer service, analytics, and collaboration. Salesforce CRM can be used by businesses of all sizes and industries, and it is available in various subscription plans to meet the needs of different organizations.

Pricing Details of Salesforce CRM:

The CRM tool has a Free trial and four paid packages i.e, Lightning Essentials($25/user/month), Lightning Professional ($75/user/month), Lightning Enterprise($150/user/month), and Lightning Unlimited ($300 /user/month).

Lightning Essentials	$25/month
Lightning Professional	$75/month
Lightning Enterprise	$150/month
Lightning Unlimited	$300/month

Pipedrive

Rating	4.2/5
Mobile Access	Android and iOS
Free Trial	30 days

Pipedrive is the winner of the Expert’s Choice Award 2018. It is listed under the top customer relationship management (CRM) tools designed to help businesses manage and track their sales and customer interactions.

The website is built for salespeople and hardcore web app developers. It is a very friendly CRM platform and can be fully mobile-optimized, and can easily integrates its Google Calendar, Google Contacts, and other Google apps.

It offers a range of features such as lead and opportunity management, pipeline visualization, task and calendar management, goal setting, contact history, and integration with other tools such as email and social media.

With Pipedrive, users can create and manage deals, track customer interactions, set reminders and deadlines, and analyze sales performance. It also allows users to customize the CRM system to fit their specific business needs and workflow.

Pricing Details of the Pipedrive CRM Tool:

This tool offers a 14-day free trial and has three best packages, i.e, Essential($9.90/user/month), Advanced ($19.90/user/month), and Professional ($39.90/user/month) when billed annually.

Essential	$9.90/month
Advanced	$19.90/month
Professional	$39.90/month

Creatio CRM

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	14 days

The Creatio CRM tool is known for being an out-of-the-box customer relationship management (CRM) tool that helps streamline company processes, boost employee productivity, and also to organize CRM data. There are several modules available: Marketing Creatio, Sales Creatio, and Service Creatio, where each module has specialized tools for specific departments.

The features include customer data management, system integration, lead management, time management, sales management tools, communication tools, sales management features, document management compatible with MS Word, knowledge management offline, etc.

Pricing Details of Creatio CRM Software:

The tool offers 14 14-day free trial. And, its pricing plan is divided into three sections: Sales (an end-to-end platform to automate sales processes of any type with no-code), Marketing (a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code), and Service Module (an omnichannel platform to automate customer service workflows of any complexity with no-code). Pricing details for each module are given below:

Sales Module Pricing:

Team	$30/month
Commerce	$35/month
Enterprise	$60/month

Service Module Pricing:

Customer Center	$45/month
Service Enterprise	$60/month

Marketing Pricing Module: Custom Plan

Freshsales

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	21 days

Freshsales is the winner of the Great User Experience Award 2017. It is listed as a high-quality CRM software tool that is designed for high-velocity teams to keep track of contacts and also solve their inquiries.

It offers a wide range of features, including contact details, communication history, and notes about interactions with customers. It also includes a range of sales and marketing tools, such as lead capture forms, email campaigns, and automated workflows to help businesses manage their sales pipelines and nurture leads.

In addition to its sales and marketing capabilities, Freshsales also offers a range of customer support tools, including a ticketing system and a live chat feature, to help businesses provide timely and efficient support to their customers.

Overall, Freshsales is a comprehensive CRM platform that can help businesses manage and grow their customer relationships by providing a central hub for storing and organizing customer data and communication, as well as a range of tools to support sales, marketing, and customer support efforts.

Pricing Details of Freshsales CRM Software:

The tool offers a free trial for 21 days. Other pricing plans include Growth, Pro, and Enterprise.

Growth	Rs 999/month, billed annually
Pro	Rs 2,799/month, billed annually
Enterprise	Rs 4,999/month, billed annually

vCITA

Rating	4.4/5
Mobile Access	Android and iOS
Free Trial	14 days

vCITA is a customer relationship management (CRM) tool that helps small businesses and freelancers manage their customer interactions and schedule appointments. It is used by professionals such as lawyers, accountants, fitness trainers, photographers, and more. It provides a range of features designed to streamline and automate various aspects of customer management, including appointment scheduling, invoicing, client communication, and task management.

Overall, vCITA is a comprehensive CRM software that can help small businesses automate their customer management processes.

Pricing Details of vCITA CRM Software:

The tool offers a 14-day free trial and has three pricing tools: Essentials ($19/month), Business ($45/month), and Platinum ($75/month).

Essentials	$19/month, billed annually
Business	$45/month, billed annually
Platinum	$75/month, billed annually

EngageBay

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	For 15 Users

EngageBay is a customer relationship management (CRM) platform that helps businesses manage and organize their customer interactions and data by integrating sales, marketing, and service activities in one place. Its primary purpose is to generate leads and get loyal supporters. The features include sales and marketing automation. contact management, Facebook Ads, analytics, ticket management, email marketing, social media management, live chats, lead generation and nurturing, customer service and support, and analytics and reporting.

Introduction to EngageBay CRM platform

Pricing Details of EngageBay CRM Software:

EngageBay offers a free trial and three paid plans: a basic, growth, and a Pro plan.

Basic	$11.95/month, billed annually
Growth	$45.99/month, billed annually
Pro	$73.59/month, billed annually

Zendesk

Rating	4.3/5
Mobile Access	Android and iOS
Free Trial	14 Days

Zendesk is a customer service-focused CRM designed to make customer support simple and efficient. It offers an advanced ticketing system with automated routing and SLAs, self-service portals where customers can find answers on their own, and AI-powered bots that handle routine queries. Businesses can also use their analytics and customizable dashboards to track performance and gain insights. Plus, Zendesk integrates easily with popular tools like Salesforce, Shopify, and Slack, making it a complete solution for customer support and sales automation.

Pricing of Zendesk CRM Software:

Suite Team	$19/agent/month, billed annually
Suite Growth	$55/agent/month, billed annually
Suite Pro	$115/agent/month, billed annually

Apptivo

Rating	4.4/5
Mobile Access	Web-based (Cloud)
Free Trial	Not Available

Apptio - CRM platform — Apptio – CRM platform

Apptio may not be as well-known as Zoho or Salesforce, but it works just as well and offers users plenty of flexibility at a lower price. It brought together useful apps like Office 365, G Suite, Dropbox, and PayPal in one place, making it easier to manage everything. A free version was available for up to 3 users, while paid plans started from just $8 a month. People could use Apptivo on Mac, Windows, mobile phones, or directly on the web, and 24/7 online support was also provided to help whenever needed.

Pricing of Apptivo CRM Software

Plan	Pricing
Costing Essentials	~$80,040/year for managing up to $25M in IT spend
Costing Standard	~$110,040/year for managing up to $25M in IT spend

Conclusion

Choosing the right CRM software can make a huge difference in how efficiently your business manages customer relationships, sales, and support. Each tool has its strengths; some excel in automation, others in customization or affordability. By understanding your business needs, team size, and budget, you can pick a CRM that not only organizes your customer data but also drives growth, improves customer satisfaction, and saves time. Investing in the right CRM is a strategic move that invests in the long-term success of your business.

FAQs

What is CRM?

CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining, and acquiring customers.

What are the best customer relationship management (CRM) software platform in 2025?

The Top-Rated CRM software product for 2025 includes:

Zoho CRM
Hubspot CRM
Salesforce CRM
Pipedrive
Creatio CRM
Freshsales
vCITA
EngageBay

How much does a CRM system cost?

Most CRM tools range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.

What are the 4 pillars of CRM?

Workforce, Strategy, Processes and Technology constitute the four pillars of CRM.

What is a CRM framework?

The customer relationship management framework is the way in which companies manage their customers.

Should I consider a free CRM tool?

If you have a small business with basic customer relationship management needs, a free CRM may be sufficient. However, if you have a larger business with more complex customer relationship management requirements, a paid CRM with more advanced features and support may be a better choice.

What other tools integrate with CRM software?

There are a wide variety of tools that can integrate with CRM software to enhance its functionality and enable businesses to more effectively manage their customer relationships. Some examples of tools that commonly integrate with CRM software include marketing automation, project management, social media, email marketing, financial tools, customer service, and support tools.

August 21, 2025

A Complete Review of Unbounce – Is It the Best Landing Page Builder?
At a time we are living in, if we have our own business and it is not present online, then, unfortunately, you’re losing countless opportunities. So, smart entrepreneurs must keep their business online, if they want more visibility and other opportunities to come their way. Now, nothing is better than having a website for your business. It not only helps your business get visibility but you can also make your audience aware of your products and services.

Now, to have your business online, the first thing you have to do is create a website. If you want to build a website but you are a non-techie person or don’t have a budget to hire expensive web developers, then you can try Unbounce. It is a simple drag & drop landing page builder tool. The best part is you do not require any technical knowledge to do that.

More than 15000 brands all over the world, are using Unbounce to design their landing pages. If you have a website with some services and need a landing page, then this is the tool to go for. Let’s check out the complete review of Unbounce.

What is Unbounce?
Benefits of Unbounce
Limitations of Unbounce
Pricing of Unbounce
Devices Supported
Best Alternatives

What is Unbounce?

Unbounce is a Canadian software company. It was launched in 2009 by Rick Perreault and is widely known for its landing page service. Unbounce is providing the landing page to websites for over a decade now. It is believed that the landing page is a crucial part of any website. A good landing page can increase the conversion rate and improve the user experience.

With Unbounce, you don’t need any coding language to design landing pages. Unlike coding, you can see what you are designing. It becomes easier and more efficient with Unbounce as they have a variety of tools that you can easily use. The main purpose of Unbounce is to free people from unnecessary coding. With Unbounce, all you need is a creative mind. Besides the landing pages, Unbounce also lets you create pop-ups, sticky bars, and others for your website.

Benefits of Unbounce
- No Coding Needed: The best part of Unbounce is that it can be used by beginners and people who don’t know how to code. So, to use it, you don’t need coding knowledge to create a landing page for your website.
- Simple UI: The user interface is easy to understand. You don’t have to google about every other tool to know about it. All the tools are named in a very easy manner.
- So Many Features: There are so many features and tools available to use. You can find all the tools related to landing page development on Unbounce only.
- Multiple Templates: You don’t have to worry about the templates. There are hundreds of templates for you to use for your page.
- Easy analysis: Unbounce gives you a tool to analyze the performance of your landing page. The analyzer also lets you know what you can improve on your landing page.
- Integrate With WordPress: There is a WordPress Plugin for Unbounce. Thus, you can integrate Unbounce with WordPress easily.
How to Create Landing Page Using Unbounce

Limitations of Unbounce
- Multi-User Experience: The experience of some companies who use Unbounce’s service for multiple users, was not so great. You have to think again if you are buying the plan for your team. Users say that the user interface of their web application was not satisfying while multiple users work in it.
- Price: Although Unbounce is a great service, it is too expensive for an individual to spend $90 a month. If you are not too serious about your website, you should consider backing out. However, you can take 14 days trial before buying the service, just in case you think, it is a great tool for you.
- Too Many Features: As already said in the advantages, Unbounce has too many features and tools. However, it can be its disadvantage too. Having too many features can confuse the user and will take a lot of time to try them all out and decide which one is better to use. Moreover, according to some users, tools are poorly organized.
- Design Changes: The design of the landing page gets changed when we switch from desktop to mobile. Although it is obvious, it sucks when you work a lot on the design and you see something changed on your phone.
Pricing of Unbounce
- Launch Plan: $90/month with up to 500 conversions, up to 20000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
- Optimize Plan: $135/month with up to 1000 conversions, up to 30000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
- Accelerate Plan: $225/month with up to 2500 conversions, up to 50000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
Devices Supported
- Android
- Windows
- MAC
- iPhone/iPad
- Web-based
Best Alternatives

Now, when you know about the limitations of Unbounce, you might want to move to another tool. Some good alternatives of Unbounce are:
- InstaPage: A service that lets to build landing pages for online marketing and campaign. It offers various features like A/B testing, multiple campaigns management, easy page building and many more.
- Leadpages: It is an online tool to collect email subscribers. It provides templates . It can be used for hosting webinars, to create landing pages and a lot other.
- Click Funnels: It is an online sales funnel builder that helps business market, sell and deliver the products online. It simplifies, online marketing, selling and delivery of the product and services.
- Mail Chimp: It is a marketing automation platform and an email marketing service. It is an all-in-one marketing platform and it insists on marketing focuses on health content management practices, beautifully designed campaigns and powerful data analysis.
Conclusion

If you are thinking to go for Unbounce or not and is in a dilemma, you can check it out the service through the trial version. Although the trial version will not let you use all the features so you can ask any of your friends if they have ever used Unbounce. Take their reviews, research more reviews online, and contact the Unbounce team to know about all the features of Unbounce. Although, it is recommended to take a look at the features and prices of its alternatives too.

FAQs

Is Unbounce free to use?

Unbounce has a trial period where it is free for 14 days.

Where Unbounce is situated?

The headquarters of Unbounce is situated in Vancouver, Canada.

When was the founder of Unbounce?

Unbounce is founded by Rick Perreault in 2009.
March 14, 2022
How to Launch an Online Course?
Technology has been a blessing in such a way, that now one can learn new things by just staying confined in their rooms. One can get educated, learn new courses, work skills with the help of the internet. Online learning is everywhere now. You can find a course for almost every skill online. It has spread the reach of knowledge as anyone can learn from anywhere. This sounds like a business opportunity, isn’t it?

According to reports, the market value of online learning as of 2020 is over $200 billion and it will only keep increasing. Online learning or Elearning has a vast reach and can bring you, customers from different age groups and from any part of the world. You can not only earn from selling your courses online but there are many other benefits for it too. In this article, we will talk about what are online courses and how one can launch them.

What Are Online Courses?
Importance of Online Courses
How to Create an Online Course

What Are Online Courses?

As you have already guessed by the name, it is the courses you can take on your phone, tablet, laptop, desktop or even on your smart TV with the help of the internet. For some people, online courses are much better than traditional classes, as there is no distraction from other people. Although is not always true for some people, as they have always learned in schools or colleges and have a habit of learning with other people in a traditional way. So, this might be a disadvantage of an online course that it doesn’t attract all kinds of people.

Importance of Online Courses
- Flexibility: Online courses can be taken from anywhere. So, people who travel a lot, don’t have to miss their classes. Therefore, as a business owner (online course provider), you don’t have to worry about your customers.
- Payment: You don’t have to worry about getting paid for your online course as people will have to pay before starting their online course. So, unlike traditional courses, you don’t have to ask people to pay their fees.
- Potential Customers: If you provide free courses on your website, then you can identify your potential customers. Only those people will take your online course who are really interested and if they learn something from you for free, they are most likely to buy that product of yours.
- Lower Cost: Both for the course provider and the students, the cost is going to be minimum. As a course provider, you don’t have to invest in a place for the classes, other resources, and teachers. As for a student, you don’t have to spend time and money commuting to the location where you have to take classes.
- Internal Training: You can give online training to your own employees. It will save time and will be effective for your new employee, who can while doing their job.
- Opportunity to Build Network: Nowadays most of the online courses create a common group (mostly on Facebook) to clear the doubts of the students and run interactive sessions. Thus you may build a network with the community members by joining such groups. You may discover new opportunities from those groups as well.
There are so many advantages of taking and giving online courses. These were some of them.

Pros & Cons of Selling Online Courses

How to Create an Online Course
- Topic: First and most important step before creating an online course is to decide the perfect topic which will be best for your students. If you are going to give a free course, then chose something related to your own product. For example, if your company deals with the raw material of clothes, then you can provide a course on designing clothes.
- Do a Market Research: After finalizing the topic, you should do complete market research on your upcoming course. If there is high demand for this course or if people are asking too many questions about it. Check the competition and what are the shortcomings of your competitors. Try to fix those loopholes and make your course unique.
- Outlines: Just like we did while writing eBooks, you have to outline the whole course. Write about what you want your students to learn. First, write all the things you can think of, then, shortlist the content and remove the unnecessary content which doesn’t directly affect the skill.
- Structure Modules: Structure the modules of the classes. Plan how much will they learn in how many days will it take. Don’t include too much content for any of the classes.
- Edit the material: Edit your content, which could be anything, videos, written formats, audio, anything. If you think you are not good at editing, then hire someone who can, as it is a crucial part of your online course.
- Test: Test your classes on someone, by trying to teach someone. Focus on the number of days they will take to learn from your course. Also, if possible, then take a test of their learning. It will help you to know how much your students are learning and what is their progress.
- Pricing Model: Create the pricing model for your online course. Try to predict the number of students you will get. Then make sure that you cover all your expenses with that pricing.
- Choose The Platform: Chose the platform you want to release your online course on. You can go for an online course marketplace or you can opt for some learning management systems, another option is that you can release the course on your own website. It will be the best option if you are going to provide the course for free.
- Launch: Now, when you have the material, you have checked everything and chosen the platform, then what are you waiting for? It is the best time to launch your course online. Even If you are short in your budget then find out inexpensive ways to launch your course.
Conclusion

You can provide online courses for your new tool or just general knowledge of some techniques or you can spread your reach by providing free courses. Online courses can be an amazing opportunity for passive income. Just create some online courses and you will keep earning when people keep learning from your course. You can then update your course anytime you want.

The only thing to keep in mind is that the topic should be useful to people. Moreover, you should have good knowledge of that topic so that you can influence people to buy your course. Make sure that you make the course easy to understand and interesting to learn. If you are not familiar with creating online courses, then hire someone who is. It would be a good investment for your passive income.

FAQs

What online courses sell the most?
- Computer and Technology
- Art and Crafts
- Business and Management
- Physical wellbeing
- Education
Is it worth taking free online courses?

Free online courses can better your skill or can help you learn new things by sitting in front of your computer.
March 12, 2022
Everything You Need to Know About Retarget Marketing
Marketing is a vital aspect for a business, a business can only survive when proper marketing is done. Marketing has to be done continuously, it will only boost your business when you are continuously visible in front of the public. Through online marketing, you might be able to attract a lot of traffic to your website but if you are just dependent upon the earning from advertisements on your website, that traffic means nothing to you.

If your visitor is not converting into your customer, that traffic is just a group of people and they are not bringing any kind of profits to your business basically that traffic is just useless. To convert those viewers into your customers, you need to give in something, you need to remind them what they need and what you can give, again and again. In this article, we will talk about Retarget Marketing, so let’s dive into it.

What Is Retargeting?
Advantages of Retargeting
Limitations of Retargeting
How Does Retargeting Work?
Best Retargeting Platforms
Tips for Retarget Ads

What Is Retargeting?

Ever wondered why you see ads of a product you just visited the website of, on other websites? This is because they want you to remember them again and again. Advertisements are not there just to tell you about the products, their purpose is to remind you of the product again and again. When you see the ad, you might not notice it but it fits in your subconscious mind and whenever you are buying the product, you will more likely to buy that brand only. So, retargeting works the same way. When someone visits your website but forget to check out due to some circumstances, you can target them again and show your ads to them. This will bring that customer back to your website and generate a lead for you. You can even show that the price of your product is reduced to attract people, this is how retargeting is done.

Advantages of Retargeting
- Potential Customers: Retargeting helps you to reach potential customers. The system automatically recognizes the potential customer. Although the system is not accurate all the time, it will still give a great result identifying the potential prospect.
- Brand Awareness: When people will see your ad on other websites, again and again, it will increase your brand awareness. More the people know about you, more the people share about you.
- Generate leads: When the potential prospect see your advertisement many times a day on every other website, they will come back to your site. There is a very strong possibility that anyone who wants to buy some product will go for the brand they have been looking at all day.
- Cost Effective: Retargeting gives a great ROI. Most of the people who really are in need of some particular product will get influenced by your ad. So, you will earn much more than you will spend on retargeting advertisements.
- The Second Impression: You might not get the second chance to impress your crush, but can definitely impress your prospect in the second chance. If you think your website does not impress people and let them know the real power of your product, then you can show it in a better way in the retargeting ads.
Limitations of Retargeting
- Creepy: Your retargeted advertisement might feel creepy and annoying when people will see it again and again. Creepy in the way that not all people understand technology, so when they will see your retargeted ad, they will assume their privacy is at risk. And it will annoy people when you show the same ad again and again.
- Time Consuming: If you don’t want your prospect to get annoyed by your ads, then you will have to create so many advertisements, which is both, expensive and time-consuming.
- Waste of Advertising: These ads will be shown to the people who already bought your product too. So, your happy customer may start hating your brand.
How Does Retargeting Work?

Probably the most important question. Retargeting works as the system collects enough data to retarget the same user again. You can go to any retargeting service and pay them to do this for you. When someone will visit your website, they will show your ads on their platform. However, some information might be needed, but the companies still do not put their hands into any sensitive user data. Therefore, there is nothing to worry about when you see some ads on websites or Facebook or any other platform.

Best Retargeting Platforms

Some of the best Retargeting platforms are:
- Google Adwords Remarketing
- Facebook Remarketing
- ReTargeter
- SiteScout
- Twitter
- Criteo
- Outbrain
Tips for Retarget Ads
- CTA: Call to action is as important in marketing as air is to us. Include some CTA in your retargeting ads.
- Coupons: Provide coupons to the people who visited your website but didn’t buy anything. This might attract people as the reason for not buying the product, could be its price.
- Potential Customers: You can retarget the visitors who spend a lot of time on your website. They might be interested in your product.
- Stop Ads: Stop showing those ads which are not performing well. These ads can cause negative results.
- Animated Ads: You can and you should use the animated ads to grab people’s attention.
How to Run Retargeting Ads on Facebook

Conclusion

Retargeting is one of the most important parts of the internet today. This was the most innovative internet technology ever. The important thing to remember is that retargeting doesn’t need too much data and it definitely will not touch any of the private data of the user. You can choose any of the services out there, Google and Facebook are the best in this field though.

FAQs

What is the purpose of Retargeting?

Retargeting helps in reminding your potential customers about your brand even after they left your website.

Is Retargeting advertising effective?

Retargeting advertising is said to be very effective and it is said to perform 10 times better than a normal display ad.

Is Retargeting paid advertisement?

Retargeting is a paid advertising strategy.
March 7, 2022
Best Practices to Optimize the Thank you Page with Examples

The visitors sign-up on your website, buy products from your website, download from your website, or give reviews. You need to thank your customers by adding a Thank You page in your website which will be shown to the visitors after they sign up, buy or download anything.

“Thank You page is a web page of a website where the customers or the subscribers are redirected after they put the required information or, in case of e-commerce website, pay for their purchase, in the opt-in form of the website.” They are a good lead generation strategy.

Thank you pages not only look professional but they are a good marketing opportunity too. If you have an e-commerce website, then Thank You pages are very crucial for you. And keeping them optimized for business is important. You may have been using attractive and expensive e-commerce Thank you page template but few practices will help you to optimize them. So, here are some thank you page best practices which will increase your conversion rate and boost your marketing productivity.

11 Thank You Page Best Practices

1. “Share” Button

“Share” Button

Ask your visitor to share your website or what they bought, on their social media. Human is a social animal. Most of us wants to tell the world what we have. If you customers have bought something from your website, they will share it with their friends for sure. Share buttons are easy to be made and are a very important factor for your website. They remind people to share their purchase with people. It works a CTA for the website. Try to provide all the social media options, people spend their most time on.

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2. Focus on Design

Focus on Design

People think Thank you pages are the least visited pages, so they don’t focus much on its design. In some cases, Thank You pages might be the least visited page of your website, but this is the page which only your real customers visit. Those people have the interest and potential to buy your other products too. And, people buy what they see. If you don’t design your thank you page well, they will not even wait to see what you have got on your thank you page. So, to retain the customer, design the Thank You page template well.

3. Promote your Other Products

Promote your Other Products

Thank you pages are the best marketing opportunity. As already said, only potential people will be redirected to your thank you page. So, there is a strong possibility that people will buy your other products. You can promote your similar products on thank you page. This is the best marketing opportunity for you.

4. Provide Coupons

Provide Coupons

People will be glad to receive some discount coupons on your Thank You page. Who don’t like discounts, anyway? Once you gave coupons for something, people will be coming back to your website. It will be great if you don’t let people know about this before they sign up or buy. You can also ask them to share your content to redeem that discount coupon. Collaborate with other websites or company for discount coupons on their website. Or you can give away discount coupons to your own products.

5. Give Free E-Gifts

Give Free E-Gifts

You can giveaway free e-books, coupons to free softwares, apps, etc. to download to your visitors. This way, you are adding some value to their lives, which will come back in one or the other way. Add some advertisements and links to your website in that downloadable. Not only just ebooks, but you can also give away audiobooks and videos.

6. Conduct Surveys

Conduct Surveys

When people are already on your thank you page, why not conduct some surveys? Conducting surveys and collecting psycho-graphic data will help you make better strategies and decisions for generating leads. Ask people questions related to your industry. If you know what they like, it will be easier to impress them and sell them more of your products.

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7. Ask for Improvement

Ask for Improvement

You can ask people what change they would like in your service. Provide a general rating option to them. Ask about the interface they just faced and how you can improve the UX.

8. Infographics

Infographics

Show some infographics related to your industry. Many people really like to read and learn some new things. You can also include some current affairs and numerical data related to your product. Show them how many people love your product or website and what you have achieved.

9. Your Social Media

Your Social Media

Providing links to your social media handles can give you an opportunity to connect with your customers. Social media is a very convenient way to promote your product. However, telling the reason to connect with you on social media increases the chances of their following you there.

10. Offer Newsletter Subscription

Offer Newsletter Subscription

Provide a form field on the thank you page where people can subscribe to the newsletter of your website. This will help you to make an email list and later, market your products and offers.

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11. Your Best Content

Thank You Page Best Practices

You might be excellent in your field and all your contents are good, but there must be your one best creation. Give a link to your best creation on your thank you page. When people will check out your best content, they will be more likely to come back on your website. This will increase your conversion rate.

Conclusion

Thank you page is very crucial for your website and is the ocean of opportunities. Plan, strategize and decide about your Thank You page before creating it. If you can hire some professionals in this field, then don’t hesitate to do the same. You can go for one particular tip or just create a combo of some of them. For instance, provide links to your product and your blog on the right side and conduct a survey in the middle of the page. However, it all depends on you.

Comment your thoughts about Thank You page. Also, tell us what you include in your thank you page. Share this post with all your friends.

September 15, 2020
Best Practices to Create Email Sign Up Form | Sign up Form Designs

A signup form let the user input the required data and the website to collect and save it. It is a means to subscribe the user to your email list. Sign up form design is the most important part of a website. It is because of the fact that those who sign up for the website, are more likely to be interested in the website and it’s services or products or both. Email sign up form best practices must be adopted to get the best results.

It is important to put a sign-up form which is relevant and easy to access for the viewers, not some random sign up forms. Here are some of the sign up form best practices which can help you to boost the Sign up pages design :-

StartupTalky’s Sign up form

Above The Fold Sign Up Form

This is the most important tip for your sign up form. By placing the sign up form above the fold, which means in the top section of the website, people will be reminded to sign up to the website before scrolling down. You can also create a form which will be in the sight of visitor every time, i.e., by pinning it, it will work as a constant reminder to fill it up.

Run A/B Tests for Call-To-Action

Write a persuasive call-to-action phrase. Do not overdo it. Also, make it simple and natural. People will ignore words like “sign up to download”, etc. The line should contain more personal words like “my” rather than “you”, “your”, etc. The call-to-action line is the main thing which persuades a person’s mind to sign up for your website. So, do deep research on call-to-action phrases before finalizing the line.

It’s always better to run A/b test for your CTA s. It will help you to understand which version is working better for you. Thus it will improve your conversion rate. You may A/B test your CTA’s font size, font colours, positions, phrases etc.

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Showcase The Value of Your Sign Up Form

In the sign-up field, tell people about the value you can provide them if they sign up for your website. When people see the benefits of signing up, they are more likely to do it. But, don’t lie to your visitors. If they find out that you are fake, they will unsubscribe to your website which might affect your ranking in one or the other way. False promises will only affect the brand value of your company.

You can show the value through your CTA button or even integrating with a “thank you” page as well.

Guide Your Users

Guide the user in the form field, explaining them how they have to fill the form. You can also inform them that which is the important field and which is optional. Guiding them will save their time and energy. This will make the fill-up form a hassle free procedure.

Ask for Important Information

Asking for information which is not relevant to the website is fully wastage of time for both the parties. The fill -up form should contain columns for necessary details only. User’s full name and email address will be enough to get them subscribe. People hate to fill too many fields. Moreover, keep it as short as possible.

Labels’ Position

It might look like stupid thing, but studies show that top aligned labels take much less time to fill than right or left aligned labels. It is because of the fact that a person have to look right first and then to the left while filling a right-aligned label. Whereas, he/she only have to look down when filling top aligned labels. So, always put the labels on the top of the form field.

Privacy Statement

Privacy Policy on Signup Forms

Privacy policies tick is very important to be included in the sign-up form. You can write a line below the privacy tick which explains your visitors that the web doesn’t breach the privacy of any user. However, keep it as simple as possible. Furthermore, you can take inspiration from other websites to improve this field.

Confirmation Technique

After the form has been filled up by the users, the next step that the user accepts is the confirmation of the form, they filled up. There can be various ways to confirm the form. Such ways include confirmation code on the given mobile number, which the user has to fill in the blank space given on the page, then a confirmation letter to both email and the contact number or by providing confirmation link to the email.

There are many ways to it and the website can also get creative with it’s way to give the confirmation to the users. However, do not forget to give confirmation of the signup form, otherwise the users will be in a dilemma of whether their form has been accepted or not. Sign up page design must be made accordingly.

Creativity on the form

Get creative in terms of the form’s look. It is a good way to attract the users and urge them to fill it. Some people fill the form solely based on it’s design, not facilities. Either way the benefit is of the website. Hence, getting creative with the form can be a generating way to get the viewers ,sign up for the website. If you are not a very creative person yourself, you ca hire a freelancer from websites like Fiverr, Truelancer, etc.

Clearly showing the errors in the first place

While filling out the form, people tend to make mistakes and that causes them not to able to confirm the form at the end. This makes them to fill the form again and that takes a long time. So users quit and don’t bother to fill it again. Hence, design the form in a way that it shows the real time mistakes of the user and warn them about the same.This will allow them to correct their mistakes at the point and save from the pain of filling it again. Also, you can give little instructions beneath the column of what exactly the form field is looking for. This way the time of the users will be saved and they won’t get impatient while filling the sign up form.

Don’t get too compulsory about the format usage

There are certain signup forms which gets too compulsory about the format. For example, use of only upper case letters for name or use of a specific format for date. This forces the users to put extra efforts. Users are very impatient while filling out the form and creating such obligations make them more impatient. Giving away options regarding the format of the form will allow them to be less impatient during the form fill-up and they will fill it without any hassle or stress.

Avoid Distractions

There should not be any distractions like ads, photos, random popups or too much text. A sign-up form should have a dedicated landing page that fulfills the purpose of your opt-in form.

Integrate Social Sign-ups

Be flexible with your Sign-up process. Integrate social sign-ups that user can register themselves using their Social accounts without filling the form. Applying this will surely boost your subscriber list.

Enable Autocomplete

Enable the auto-complete feature on your Sign-up forms. As you will ask some personal details on your sign-up form, thus people might have answered those questions earlier on other websites. hence, depending on browser settings it can store that data. So, In that case, people don’t need to fill up the sign-up form by themselves as it will be done automatically. It will make the sign-up process smoother and effortless.

Avoid Captcha

Nowadays lots of websites use Captcha to avoid bot sign-ups. But as a result of that, you may lose some prospects or leads. At times, some of the captchas are too complex to solve, thus people might get frustrated and leave without submitting the form.

Avoid Multi-Column Sign up Form

A single column Sign up form works better than the multi-column sign-up forms. As people get confused with multi-column forms and skip the mandatory fields, thus it makes the sign-up process much longer.

Use Sentence Case and Keep The Design Simple

Do not put unnecessary texts and photos on your Signup forms. Use Sentence case and avoid capital cases. Try to keep the design simple that your prospect can understand your offers or the value you are going to provide after they Sign-up.

Highlights Testimonials on Sign up form

Always highlights your social proofs and the people who have been already benefited from your products or service earlier. As it will build trust among your prospects and you will be able to convince your prospects much faster.

Make Your Sign-up Form Responsive

Make your Sign-up form responsive that it can be viewed properly on mobile, tablets and other devices. Otherwise, you will be unable to capture your prospects from mobile or tablets.

Best Practices to Optimise the Thank You Page of your Website

The visitors sign-up on your website [/tag/website/], buy products from yourwebsite, download from your website, or give reviews. You need to thank your customers [/tag/customers/] by adding a Thank You page in your website whichwill be shown to the visitors after they sign up, buy or download a…

StartupTalkyAshwini

Conclusion

Sign up or registration form best practices play most crucial role for every business website or even blogs. Once you convinced someone to sign up to the website, it can sell the product to that user and generate leads. Signing up shows that the user believes the website and also interested in the website. So, if you don’t have a good sign up form on your website, then create it now.

If you already have one, then you can just go and edit it, keeping these practices in your mind. People don’t like to waste much of their time in filling up such forms unless it is easy and free from any kind of twisted work. Hence, making formats easy will be handy for them to fill up the form .

If you have any more suggestions, then please feel free to comment below. Share this post with your friends.

August 30, 2020
5 Best Strategies to Generate B2B Leads from Blogging
Blogging is considered as a way to share the inner thoughts with the expressive words and it is mainly categorized as a hobby. But people who consider blog just an article are highly underestimating the power of the blog. Blogging can be a game-changing technique to generate B2B Leads. Using high-quality content and B2B lead generation strategies, B2B leads can be generated. Different types of content will generate different numbers of leads for you.

Blogging is the primary way through which B2C and B2B marketers generate leads in various social media marketing channels. In modern SEO, there is a huge demand from users for high quality content for lead generation. Blogging can be used as a free and one of the best tools to educate the customers about the product or services you want to sell. If you meet need of customers, your users will trust you with whatever social media marketing you use to generate leads.

Also Read: How to Convert Blog Traffic to Leads?

Today, a blog can get you the top B2B leads for your product or services very easily. Also, it increases the popularity of the business and emphasizes the business growth. The real reason behind less awareness about writing blog is that people don’t know how to generate leads for business by properly using their blog. So here we are sharing a few B2B lead generation strategies and techniques to generate leads in sales.

5 ways to Generate B2B Leads from Blogs

1. Blog content matters more than you think

Everyone in the blogging industry has heard the phrase “content is the king” and it is very important to present valuable content on the blog to get more traffic. According to a survey, companies put only 5% of their total budget on the creation of content which is very low as the whole success of the blog depends on the quality of content. So, if you don’t want to make these silly mistakes, then carefully design the content of your blog by following these tips:
- Create SEO friendly content that can be easily searched by the customers.
- Whatever you are posting on the blog, post it regularly to get the public attention.
- Your content should be able to satisfy the questions of your audiences.
- Write only the unique and fresh information.
- Content should be written in a reader-friendly manner and it should be properly formatted to be more easy to read.
2. Use speculating Social Media tools to run your blog efficiently

There are numerous tools available that will help you to promote your blog on the social media. If you utilize these tools properly, then plenty of leads can be easily generated by your blog in less time. The few tools available are as:
- Use Google analytics to understand where your traffic is coming from and optimize SEO to drive traffic towards the blog from your target sources.
- Link your website inside articles and use strong CTA’s to urge visitors to reroute to your corporate website.
- Ensure high visibility of the website’s link on the blog.
- Use platforms like LinkedIn to market your blog to a large audience of professionals. Become a part of groups that are relevant to your offering and post links to the blog.
3. Reply back to all emails and comments on your blog

If you are getting the subscribers emails or good comments on your blog, then send some reply back to those emails. Your personal reply will help you to retain more customers than an automated reply. It will also help you to understand the mood of the customers about your products or services. So try to reply to each of the emails you receive whether you want or not, don’t let any customers leave your blog and reply to their queries or compliments with your generous best regards.

4. Create MOFU content for subscribers

That’s not a swear word. MOFU is Middle Of The Funnel content because your blog subscribers are obviously very interested in learning more about the topics you write about. If your blog topics are closely related to the products you sell and the problems your products solve, then publish more sustainable and problem-solving articles to attract more readers to read your fruitful blog. These readers will think of you as an experienced and knowledgeable person and will connect with you to get their problem solved. This is one of the best way how you generate leads who value your service.

Also Read: How To Improve Sales Pitch | 9 Tips To Pitch Your Product

6. Retain readers

There are enormous readers who visit the blog daily and read it, but they don’t buy anything. So, you need to target such customers and send them useful content to attract them to buy a product from your website. Engaging them in a communication with whichever product they are interested in will increase the chances of their checkout with your product.

Well, bloggers by following these simple steps you can generate some valuable leads which are fit for your B2B business. Blogging is a very nice and economical tool to promote your product and pull out great sales of your product. out of it.
July 9, 2020
How To Improve Sales Pitch | 9 Tips To Pitch Your Product
Business does not run merely on the products and advertisements. It runs on the people of the company and the investors which supports it time to time. You will have to go through sales pitching someday. You might have to pitch your product in some seminar, some meetup or to the investors. In this post, we will tell you about some sales pitch tips to generate leads.

“Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.”
– Matt Heinz

1. Tell a Story

No one gonna listen to you if you come on the stage and start bragging about your product. People don’t wanna know about your product if you don’t make them feel good. You can start the pitch by telling a story of someone or something which inspired the creation of the product.

Once you get the people’s attention, you can get into their head and pitch your product directly to their minds. Just don’t talk only facts but some personal experience in the form of a story to make the people feel connected to the pitch. You can generate leads when people will be connected with you.

“How you sell matters. What your process is matters. But how your customers feel when they engage with you matters more.”
– Tiffani Bova, Sales Innovation Evangelist and Salesforce Speaker

2. Understand their Need

Understand the need of your audience. You have to observe what your audience wants to hear. Make your speech according to your audience. Even if your audience is not interested in your product, you can tell them something which balance their interests and your product. It will motivate them to listen and engage in your pitch. Nevertheless, the key is to sell your pitch to the investors or audiences. So, cater their need to generate leads through your pitch.

“Don’t find customers for your products, find products for your customers.”
– Seth Godin, American Author

3. Create a beautiful Presentation

Create a beautiful and interesting presentation which grab people’s attention. Use infographics and interesting pictures in your presentation. Make it more colourful. Add real life expediences of the presentation to make it relatable. Put up some straight facts about the product to make it more effective to the customers or investors who you are pitching the idea.

Also Read: The 10 Best Tools for Graphic Designers

4. Explainer Video

You can create an explainer video to pitch your product. However, you cannot leave it all on the video alone. You will have to explain the explainer video after it ends, to add it with your sales pitch presentation.

Videos are always great to grab the mass attention. It will be great if the video is full of facts, stats and clips showing customer experience and maybe some funny memes to lighten up the mood, in midst of the heavy, strong pitch presentation. Facts and stats are not only interesting but they will create a buzz and people are not gonna forget them so easily and neither your pitch.

Also read:
- How to make a Viral Video
- 13 Tips To Make A Video Ad To Pump Up Your Sales
5. Focus on Benefits

It is so obvious. Focus on benefits but explain the problem first. Once you let your prospect realise how big the problem is, they will start listening to you and will get convinced why they should start using the product. Because the more you let your public realize that their problem is huge, the more they will listen that why they should use or invest in the product.

“Sales is not about selling anymore, but about building trust and educating.”
– Siva Devaki, CEO – MassMailer

6. Your Own Story

People love life stories. While pitching, you can tell people how you got to where you are today. Let them know your good and bad moments. But focus on emotional moments. It touches their emotions and forces them to see themselves in your position. It will make their mind concentrate on your story. With this, you can easily get their attention and they will not forget about your product for a pretty long time.

Also Read: The Golden Marketing Method: Drip Marketing

7. Keep It Short

You don’t have to stretch it all. In fact, you have to make it short. Keep it all short and simple. But, of course, you can’t do this all in a short period. However, the easy way to make it possible is to divide the time for each task and topic. This way, you will be able to plan it all better. You cannot pitch a product just in some seconds, anyway. So if you have 5 minutes, you will have to focus on the main aspects of the product and pitch whats important for the client, investor or the audience to know.

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”
-Thomas Edison, American Inventor

8. CTA

CTA or the Call To Action is important for all types of marketing. And the sales pitch is the most important marketing opportunity. At the end of the presentation, you can ask them to sign up on your website, visit it or provide you emails, etc. But call to action is very important at the end of the pitch. Just don’t do it if you are pitching it to investors or clients.

Also read: How A/B testing can increase your Sales

9. Smile

Lastly, wear a smile and put on the coat of confidence. A smile makes you more attractive as people will not fear to reach you out and talk to you. And confidence works as a shield to your bad moves. If you make any minor mistake, your confidence will cover it.

“There is little success where there is little laughter.”
–Andrew Carnegie, American industrialist

Conclusion

Sales pitching can be one of the toughest work for you, but once you did it, you will realize how wrong you are. Maybe not in the first chance, but you will develop yourself gradually and become an expert in sales pitching. Experience is the best teacher. These tips are just words unless you go and do it yourself. Prepare yourself as you will never get another chance.

How was your first Sales pitch experience? Please comment below.
February 12, 2020
How to Use Twitter for Business in 2020 | Twitter best practices 2020
Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

Best way to use Twitter for Business

Create a Brand-Centric profile

As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

Reply the queries

You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

Grab Customers

Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

Twitter Analytics

Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

Retweet

Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

Customer Service

You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

Watching the Competitors

You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

Trending Posts

Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

Keyword Research

With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

Pin Tweet

You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

Influencer Marketing

Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

Regular update

Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

Hashtags

Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

Run Ads on Twitter

As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people. Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

Benefits of using twitter for marketing and brand promotion

You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.
- Drive more traffic to your website
  Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.
If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley
- Build your business network
  Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.
Also read: Build Trust in Online Business
- Generate leads easily
  It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
- Building reputation of your brand
  Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
- Improve your SEO and grow organically
  Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.
Conclusion

Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

Hence, using Twitter for business can be proved very crucial tactic.

So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.
November 17, 2019