Tag: lead generation

Everything About the Future Trends in Online Lead Generation
Lead generation is an extensive domain that develops through constant research. To stay ahead of the competitors and achieve sustainable growth, it’s very important to keep an eye on the future trends and innovations that have emerged in online lead generation.

Whether you’re a seasoned marketer, a budding entrepreneur, or just a reader who is curious to get information. This article promises to bring you all on an exciting drive into the future full of insights that can help position and settle your businesses at the front of the industry’s transformation.

Future Trends of Online Lead Generation
Future Trends of B2B Lead Generation
How Big Data Helps with Lead Insights?
How Automation Improves Lead Generation?

Future Trends of Online Lead Generation

The idea of anticipating future trends and getting a clearer and smoother grip on them is a must. Since artificial intelligence (AI) and machine learning have come into being, people have realized the importance of user experience and personalization. Here we go with the Top future trends of lead generation:

Artificial intelligence

Artificial Intelligence (AI) is leveling up the lead scoring. Machine learning algorithms can test and analyze the datasets that are vast to predict which leads can be converted into our cash customers, allowing you to prioritize the efforts effectively.

Chatbots and Conversational

Chatbots in recent times are becoming extremely sophisticated, providing up-to-date information and also engaging with website visitors and people on social media. Conversational marketing also offers personalized interactions that can lead to higher conversion rates.

The New Video Magnets of Lead

The content, for example, video content continues to be more powerful than the online platforms. Creating video lead magnets that not only educate but also entertain, and engage with the audience while providing interesting and valuable information.

VSO (Voice Search Optimization)

In recent times after the 19th century, voice search optimization has become increasingly popular. Optimistic of your content can help capture leads, especially to the people who use voice assistants like Siri and Alexa.

Top Metrics Used to Measure Lead Generation Effectively

GDPR and Data Privacy

Data privacy norms like GDPR are dictating how corporations gather and use their customers’ data. Make sure you follow the regulations of this act when you’re running your lead generation. This will help build a lot of trust with your audience.

Interactive Content

Interactive materials like polls, quizzes, and also assessments help to attract leads and in the process collect valuable data on the same prospects and the needs that they may have.

Predictive Analytics

The predictive analytics setting will be based on the previous data and also future forecasts of trends and behaviors. Through predictive analysis, your lead generation strategy will become much more precise and will give your business a very competitive edge.

Personalized Content at Scale

This type of marketing technology empowers you to send customized messages to a vast group of people. Aligning the messages that you receive to the individual leads based on their behaviors and choices.

Social Selling

Social media networks are shifting to very powerful sales channels. Adopting a social selling approach to add value, educate, and also nurture the leads, which will eventually convert them into customers.

Blockchain for Data Security

Blockchain technology provides better data security and also transparency, which is an immense advantage. As compared with other applications, blockchain technology can be very easily applied to secure sensitive information regarding lead.

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Future Trends of B2B Lead Generation

Big Data and Analytics

Leveraging data-driven insights can reshape lead generation, optimizing targeting and conversion strategies. It helps marketers dive into audience behavior analysis, pinpoint ideal prospects, fine-tune lead scoring, and personalize nurturing.

B2B marketers can expand the impact of data by refining targeting and retargeting, building comprehensive databases, optimizing conversion rates, and forging stronger marketing-sales collaboration.

With data analytics, the digital appearance becomes smooth with actionable data-driven strategies for unparalleled precision and success.

Machine Learning and Automation

Marketers can improve their lead generation and in turn their revenue by closely getting in touch with the techniques of machine learning and automation. The reason behind the idea of ML is to improve precision and efficiency.

Let’s see an example: you can automate the lead generation’s personalized emails and qualifications. Employing automated chatbots to keep a check on their sales efforts. Algorithm analysis identifies the leads that are promising and gives out the tailored content, which automatically improves data-driven insights.

CRM and Marketing Automation Platforms

CRM & marketing automation integration for more efficient lead management. It assists in the process of personalization of the messages, leads prioritization through scoring, and thus unifies the efforts.

Harmonize the team efforts and involve sync platforms like HubSpot, Salesforce, and Marketo for better guidance of the prospects. It is this integration that makes the whole process a lot more efficient because it saves time and can also bring your business return on investment to a new level.

How Big Data Helps with Lead Insights?

In-depth data analysis enables the business to understand their customer base better; which helps them be more relevant to their customers through their marketing campaigns.

Here is how you can put big data into action for lead insights:

Align Sales and Marketing

Big data could be used for the smooth coordination of the sales and marketing departments through the presentation of data on customer behavior and preferences.

Insight Into Buying Habits

Through customer data analysis, companies can find out about the customers’ behavior and also preferences. This information helps them to create more targeted marketing campaigns, which in the end increase productivity.

Optimize Campaigns

Big data can be applied to optimize marketing campaigns by the means of identifying what channels and tactics produce better results.

Evaluate Leads

The big data’s large packages aid the companies in measuring leads and then prioritizing the ones more likely to convert.

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How Automation Improves Lead Generation?

Automation has led to the B2B revolution. It allows the teams to improve productivity and be scalable, using different tools and software. By automating lead scoring and nurturing processes, it is possible to streamline lead management and also improve conversion rates.

The segmentation of potential customers is one of the most important B2B lead generation tasks by marketing automation. Next, it gives an enormous boost to the automated nurturing system that, in return, brings a lot of sales to the organization.

You can set up email campaigns, follow-up messages, and even outbound call scripts based on the leads’ responses and activities. Based on your target customer persona, you can identify leads and build a strong pipeline to qualify leads. All you need to do is:
- Streamline the lead generation effectively
- Ensure lead qualification and scoring leads worth pursuing
- Segment cold leads timely to save time and effort
Conclusion

For future lead generation, embracing technology and innovation is essential for success. From AI-driven analytics to personalized content marketing and the power of social media, businesses, and digital marketers must adapt to stay ahead.

FAQs

How does blockchain technology for data security help in lead generation?

Blockchain technology provides better data security and also transparency, which is an immense advantage. As compared with other applications, blockchain technology can be very easily applied to secure sensitive information regarding lead.

How does Automation improve lead generation?

Automation has led to the B2B revolution. It allows the teams to improve productivity and be scalable, using different tools and software. By automating lead scoring and nurturing processes, it is possible to streamline lead management and also improve conversion rates.

How does big data help in lead generation?

Big data helps in lead generation by aligning sales and marketing, giving insight into buying habits, optimizing campaigns, and evaluating leads.
February 29, 2024
15 Best Exit-Intent Popup Plugins for WordPress That Work in 2023
Targeted pop-up increases the conversion by 5 to 10% and when it comes to Exit overlay, the conversion rate increases more as it targets the remaining 90% of abandoning visitors. Exit-intent popup showcases the ad content to the forefront for visitors’ attention before they leave the website or the check-out process. Exit-intent popup plugins are incredibly effective in capturing leads, reducing cart abandonment, increasing user experience, and boosting email listings.

WordPress exit intent popup plugins are the most popular and effective way to improve engagement and win back site visitors.

How to choose WordPress Popup Plugins?
Best Exit-Intent Popup Plugins For WordPress:
- OptinMonster
- TrustPulse
- HubSpot
- Icegram
- Bloom
- Sumo
- Hustle
- Popup Maker
- Thrive Leads
- ConvertPlus
- Elementor Pro
- Yeloni
- OptiMonk
- Ninja Popup
- MailOptin
How to choose WordPress Popup Plugins?

WordPress popup plugins have pre-designed templates to make your job easy. They have a user-friendly interface and a range of interactive display options that attract visitors on all devices. You can create different types of popups, modal windows, and content overlays with different trigger settings to display popups.

An exit-intent popup plugin provides you with the right tools to quickly create exit popups to boost conversion, win over abandoning visitors, increase email subscriptions, and turn them into paying customers.

Evaluate popular WordPress popup plugins‘ capability and ensure their behavior interaction, targeting, and personalization features to enrich users’ experiences. Also, it is crucial for the plugin to provide detailed analytics to check its impact on sales and conversions.

Best Exit-Intent Popup Plugins For WordPress:

OptinMonster

Name OptinMonster

Rating 4.2 of 5

Free plan Not Available

Best for Lead Generation and Email capture

OptinMonster – Best Exit-Intent Popup Plugins for WordPress

OptinMonster is a powerful WordPress popup builder for lead generation and email capture. You can set different triggers and schedules according to targeted campaigns for different pages/sections, geographical locations, traffic sources, or devices. It can also integrate with popular email marketing services. The wide range of customizable popup templates helps you to create personalized forms in diverse styles and functions. Various premium templates allow you to create campaign trigger popups with full-screen welcome mats, floating bar, page scrolling, and time-based trigger features.

The easy drag-and-drop features to design pop-up campaigns allow you to design your popups by adding a background, color, images, and fonts for simple setup and customization. The advanced options allow extensive customization by using diverse elements such as video, images, HTML, and animations in the campaigns. It captures leads and converts abandoning visitors into subscribers and customers.

Pricing: OptinMonster price ranges from $9 – $49 per month. You can use the basic plan with all the basic tools through the OptinMonster WordPress plugin.

Plans Basic Plus Pro Growth

Pricing $9/month $19/month $29/month $49/month

TrustPulse

Name TrustPulse

Rating –

Free plan Not Available

Best for FOMO popup effect

TrustPulse – Best Exit-Intent Popup Plugins for WordPress

TrustPulse is a social-proof popup notification that enhances your email lists and boosts conversions and sales. It is a popular plugin for WordPress used by business sites. It creates a FOMO (fear of missing out) popup effect and encourages more customers to email subscriptions and purchases. It is a SaaS app and works seamlessly with all popular website platforms including WordPress, Squarespace, Drupal, Shopify, and others. It displays real users’ activities and instantly creates a feeling of urgency to conversions or email subscriptions in site visitors.

There are plenty of social proof plugins for WordPress that create fake social proof reviews and notifications. Users can easily notice them and then it will seriously impact the credibility and sales of a business. TrustPulse captures real-time purchases, downloads, and registrations on the site and then shows real-time purchases, activity, and signups.

Apart from displaying sales notifications, you can also run multiple campaigns to display different kinds of activity on your site. You can redirect visitors to the signup page, and feedback page, or direct them to the product page. TrustPulse popup notification has proven a 15% boost in conversion rates.

Pricing: TrustPulse offers various plans. The basic plan starts from $5/month to $39/month.

Plans Basic Plus Pro Growth

Pricing $5/month $10/month $19/month $39/month

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HubSpot

Name HubSpot

Rating 4.4 of 5

Free plan Available

Best for CRM tracker

HubSpot – Best Exit-Intent Popup Plugins for WordPress

HubSpot provides a comprehensive set of marketing tools that create popups, live chats, analytics, and forms to attract, engage, and delight customers. Its intuitive, easy-to-use drag-and-drop feature and user-friendly interface create forms and popups effortlessly. You can seamlessly integrate existing forms with the HubSpot CRM and track and manage email interaction, pages visited, chat conversations, form submissions, etc with your website. The diverse range of pre-built templates offers designer forms based on user behavior.

Pricing: The HubSpot WordPress plugin is free; the paid plan starts at $18/month. It provides essential marketing tools to engage and convert leads whereas, the professional plan provides Comprehensive marketing software for automation, reporting, and campaigns.

Plans Free tools Starter Professional

Pricing $0/month $18/month $800/month

How to connect HubSpot to WordPress

Icegram

Name Icegram

Rating 2.5 of 5

Free plan Available

Best for Easy integration with Email Marketing

Icegram – Best Exit-Intent Popup Plugins for WordPress

Icegram helps you to create opt-in forms, call-to-action buttons, and email options to target customers and grow your email list efficiently. Icegram popup plugin lets you create diverse popup forms in varied styles for displaying them on different pages of your website. This plugin provides multiple targeting options such as page-level targeting, time-based targeting, user-based targeting, and device-based targeting and increases your conversions. It can easily integrate with email marketing services like MailChimp, AWeber, ConstantContact, CampaignMonitor, iContact, etc. You can create different popups, opt-in forms, notification bars, subscription forms, slide-ins, etc.

Pricing: Icegram’s basic plan is free for users but premium add-ons cost a minimum of $129 per year.

Plans Starter Pro Max

Pricing $0/year $129/year $229/year

Bloom

Name Bloom

Rating 4.6 of 5

Free plan Not Available

Best for Elegant Themes

Bloom – Best Exit-Intent Popup Plugins for WordPress

Bloom is a popular WordPress popup plugin from Elegant Themes (the oldest WordPress theme shop). Using Bloom, you can easily create beautiful popup forms on your WordPress dashboard, itself. It provides 100 customizable built-in templates and a simple drag-and-drop popup maker to create a huge range of design and trigger features. However, too many options also make the user interface confusing. It does offer an exit-intent popup so the targeting has only basic features.

Pricing: Elegant Themes membership starts at $89 a year. The users can also go for lifetime access by paying $249.

Plans Yearly access Lifetime access

Pricing $89/year $249 1-time

Sumo

Name Sumo

Rating 4.1 of 5

Free plan Available

Best for Reduce cart abandonment

Sumo – Best Exit-Intent Popup Plugins for WordPress

Sumo is a free popup plugin for WordPress that allows you to add more popups, a marketing tool kit, shortcuts for e-commerce, and an ROI-focused dashboard to your website. Its exit-intent popups help site owners collect more emails and reduce cart abandonment. It has different styles and templates that allow you to change images, texts, button colors, background colors, etc. The basic A/B tracking feature sees the analytics of pop-up conversions. A free version is available with notification bars across the site.

Pricing: Sumo offers a basic free plan and additional features cost $39/month.

Plans Free Pro

Pricing $0/month $39/month

Hustle

Name Hustle

Rating 4.5 of 5

Free plan 21-day free trial

Best for Lead generation

Hustle – Best Exit-Intent Popup Plugins for WordPress

Hustle is an email marketing and lead generation plugin for WordPress. There are several customizable design templates with floating social bars, popups, email opt-ins, and slide-in features to personalize your marketing efforts according to the campaigns. An advanced behavioral targeting system sets different triggers and schedules according to your marketing strategy and helps increase conversions on your site. It can integrate with popular form builder plugins and create opt-in forms, call-to-actions, and popup forms in multiple styles to maximize results.

Pricing: Hustle offers a 21-day free trial; pricing starts from $3 after the trial.

Plans Hustle Pro

Pricing $3/month

Popup Maker

Name Popup Maker

Rating 4.6 of 5

Free plan Not Available

Best for Email opt-ins, lightbox popups

Popup Maker – Best Exit-Intent Popup Plugins for WordPress

Popup Maker is a free WordPress plugin offering email opt-ins, lightbox popups, slide-in popups, sticky popups, notification popups, WooCommerce upsells, and cross-sell popups. Diverse elements can be included in the popups such as videos, images, or HTML elements, individually or in combination with each other. However, you must upgrade to a premium plan to use integration and triggering features.

Pricing: Popup Maker offers three pricing plans ranging from $87/year to $247/year. The starter plan provides only one site usage whereas the latter plans provide three and five sites usage respectively.

Plans Start Grow Optimize

Pricing $87/year $147/year $247/year

Thrive Leads

Name Thrive Leads

Rating 4.5 of 5

Free plan Not Available

Best for Lead generation and email building

Thrive Leads – Best Exit-Intent Popup Plugins for WordPress

Thrive Leads is a website popup plugin for lead generation and email list-building. The easy-to-use popup builder has multiple opt-in types such as lightbox popup, inline forms, 2-step opt-in, scroll map, slide-in forms, and customizable signup forms. You can display your WordPress exit-intent popup based on categories, tags, post types, and more.

Pricing: It offers only one pricing plan:

Plans Thrive Suite

Pricing $299/year

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ConvertPlus

Name ConvertPlus

Rating 4.6 of 5

Free plan Not Available

Best for List building

ConvertPlus – Best Exit-Intent Popup Plugins for WordPress

ConvertPlus is a user-friendly and straightforward list-building WordPress plugin. You can create effective opt-in forms with the help of a wide range of features and easy customization options available in the ConvertPlus plugin. Many trigger features, modal popups, slide-ins, info bars, widget areas, footer, page or post content, etc, are available with easy customization and integration. The huge library of templates is highly customizable which helps you to generate more leads and more email subscribers.

Pricing: This beautiful list-building plugin comes at an affordable price of $23 for 6 months.

Plans ConvertPlus

Pricing $23/half yearly

Elementor Pro

Name Elementor Pro

Rating 4.6 of 5

Free plan Not Available

Best for drag-and-drop page builder

Elementor Pro – Best Exit-Intent Popup Plugins for WordPress

Elementor Pro is a popular drag-and-drop WordPress page builder. It includes many popup types such as classic, fly-in, bottom bar, full screen, hello bar, and slide-in. It gives the flexibility to customize popups by including images, posts, WooCommerce products, and ACF custom fields according to size, position, behavior, and more. You can use Elementor’s variety of widgets and design features to set up popup templates. However, it lacks A/B testing and analytics tracking.

Pricing: Elementor Pro offers three pricing plans ranging from $59/yearly to $399/yearly.

Plans Essential Plan Expert Plan Agency Plan

Pricing $59/yearly $199/yearly $399/yearly

Yeloni

Name Yeloni

Rating –

Free plan Available

Best for scroll tracking and floating buttons

Yeloni – Best Exit-Intent Popup Plugins for WordPress

Yeloni is a free exit intent popup plugin that converts abandoning visitors into subscribers using exit intent, scroll tracking, floating buttons, page-level targeting & custom designs. You can show email signup forms, social buttons, and offers, in a non-intrusive manner, when the visitor navigates your website. This plugin allows you to integrate with email marketing services including MailChimp, Aweber, ActiveCampaign, and Sendy.

Pricing: You can use limited features in a free plugin or pay an additional fee for the premium version.

Plans Free Plan Business Plan Business Plan

Pricing $0/month $9/month $99/yearly

OptiMonk

Name OptiMonk

Rating 4.8 of 5

Free plan Available

Best for Customizing messages

Optimonk – Best Exit-Intent Popup Plugins for WordPress

Optimonk is a WordPress exit-intent popup plugin that enables you to capture subscribers, reduce cart abandonment, and boost conversions. You can customize your messages based on behavioral targeting and display the message to the right audiences at the right time. You can set up various targeting messages such as time-based, scroll-based, and exit intent-based, and edit your popup in drag-and-drop editor. It allows free integration with MailChimp, iContact, GetResponse, InfusionSoft, AWeber, etc. Professional plans start from $29/m for a yearly subscription.

Pricing: This plugin offers a variety of pricing plans catering to the different needs of their users:

Plans Free Essential Growth Premium Master

Pricing $0/month $39/month $99/month $249/month Custom made plan

Ninja Popup

Name Ninja Popup

Rating –

Free plan Not Available

Best for Control the design and performance of popups

Ninja Popup – Best Exit-Intent Popup Plugins for WordPress

Ninja Popup is a popular and professionally designed WordPress plugin that allows you to control the design and performance elements of your popups. You can increase your email listing through newsletter subscription, offering discounts/coupons, and locking content until they are shared. It has email marketing integrations with MailChimp, GetResponse, InfusionSoft, JetPack, ConvertKit, and many more. You can create custom popup opt-ins on your mailing list and bring high-quality leads.

Pricing: A one-time fee is $24; for additional features, an extra fee has to be paid.

Plans Lifetime

Pricing $24+taxes

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MailOptin

Name MailOptin

Rating 3.7 of 5

Free Plan Not Available

Best for Event-triggered emails

MailOptin – Best Exit-Intent Popup Plugins for WordPress

MailOptin allows you to display targeted messages with popups, slide-ins, top bars, before/after subscription forms, and sidebar widget opt-in forms. It has email marketing integrations with MailChimp, GetResponse, InfusionSoft, JetPack, ConvertKit, and many more. It sends event-triggered emails about new blog post notifications to your audiences and keeps them engaged. It grows your mailing list, lead generation, automation, and conversion.

Pricing: They offer three different pricing plans:

Plans Standard Pro Agency

Pricing $99/year $249/year $499/year

Conclusion

Popups are an effective way to get more subscribers and boost sales. WordPress popup plugin includes many free templates, a drag-and-drop editor, powerful page-level targeting options, personalization, and event-based triggers that help you grow your email list and conversions.

Get started with the free WordPress exit intent popup and then gradually switch to a premium popup solution.

FAQs

Are website popups a good idea?

While pop-up windows on websites can be an excellent tool for engaging visitors, if they are invasive and irritating, they also risk creating a strong negative reaction.

What is the best popup plugin for WordPress?

OptinMonster, TrustPulse, Thrive Leads, Bloom, and Sump are the best popup plugins for WordPress.

How many plugins are good for WordPress?

A commercial website often has between 20 and 30 plugins, on average. If you’re utilizing WordPress to its fullest extent and have a lot of complex features, this number might easily reach 50 or more.

Do plugins slow down WordPress?

Sometimes they might slow down your website. Therefore, it is recommended to use a plugin performance profiler to monitor them.
October 11, 2023
10 Ways You Can Use ChatGPT in E-commerce
Post-pandemic, E-commerce has changed the business model of retail— which traditionally means physical retail stores. The E-commerce growth rate in 2021 was higher than retail; do you know why? It is because of covid19 pandemic, that forced people to remain inside most of the time and order online. And that made sense at the moment. But, there is no pandemic now, so why is E-commerce booming, and why do retail stores need to step up their game? It’s because there is an apparent paradigm shift in how customers shop. People have changed, and so have their shopping habits. Now, people don’t want to go out and buy milk. They like a packet of milk delivered to their place whenever they want. E-commerce is there to fill this need generated by a host of reasons, ease of shopping being the primary one.

The E-commerce sector has a lot to gain from the latest developments in generative AI or Artificial general intelligence (AGI). The inherent capabilities of an AI chatbot such as ChatGPT hold the key to a range of customer and vendor-related opportunities including— ordering, supply chain and logistics, timely delivery, and fulfilling customer expectations. ChatGPT, as an advanced language model, can provide personalized recommendations to customers as per their past interests, as well as address their queries instantly, in real-time.

OpenAI’s ChatGPT and its latest upgrade, the ChatGPT Plus, are trained over a vast dataset comprising texts and codes using the reinforcement learning technique and do a pretty great job in producing human-like text responses when prompted by a user. It does great as a human conversationalist.

The E-commerce Sector And Why It Needs Something Like ChatGPT

The E-commerce sector is at a significant junction in the field of business where if it does everything it is supposed to do, it will become an unstoppable force changing the business, job, and customer expectations all at once. We are talking about AI-driven perceptivity, AI-driven trend optimization, and that unique sense of leveraging Artificial Intelligence to deliver what E-commerce offers or tries to offer. While the use of AI in data mining, data cleaning, and predictive analytics is significant in the optimization of day-to-day E-commerce operations, and most businesses are implementing it, the use of AI Chatbots like ChatGPT can help you achieve substantiated client support.

From dispatch marketing, data dissection and analytics, and website optimization to AI-driven robotization, the E-commerce future pretty much depends on what retail stores can and cannot do with Artificial intelligence and what strides E-commerce businesses make with their AI-first initiatives. It is all a matter of who wakes up, smells the coffee, and takes concrete steps towards automation, from farm to fork and plant to end users.

So, let’s see what are the ways that one can use ChatGPT in E-commerce:

Writing Product Descriptions
Providing Customer Support
Personal Shopping Assistants
Social Media Marketing
Inventory Management
Use ChatGPT for Lead Generation
Cater to the International Audience
Hyper-personalized Email Marketing
Voice-enabled Shopping Experience
Analyzing Customer Reviews

Writing Product Descriptions

ChatGPT in Writing Product Description

ChatGPT can help create unique and value-oriented product descriptions that attract potential customers. Suppose you’re a retailer and want to attract customers to your new athleisure collection. ChatGPT could generate product descriptions for a new line of athleisure apparel in the following fashion:

Stretchy fabric: “Our athleisure apparel is made from stretchy fabric that will move with you, so you can focus on your workout without worrying about your clothes getting in the way.”

Comfortable fit: “Our athleisure apparel is designed to fit comfortably, so you can wear it all day long without feeling restricted.”

Stylish design: “Our athleisure apparel is stylish and on-trend, so you can look good while you’re working out.”

So, ChatGPT can create product descriptions that are both informative and persuasive by using engaging language and storytelling, such as the above, helping fashion retailers to increase their sales and grow their business.

Providing Customer Support

ChatGPT in Providing Customer Support

ChatGPT can also automate the process of answering frequently asked questions, providing 24*7 customer support for E-commerce businesses. This will not only enhance the customer experience but attract more customers and help build a loyal customer base for the businesses. Since ChatGPT has been trained on a massive amount of dialogue-based data, it can be easily customized (domain-specific chatbot) and help with 24*7 support.

Personal Shopping Assistants

Using ChatGPT, E-commerce businesses can offer personalized shopping experiences to customers by recommending products based on their preferences. This will not only reduce scenarios where customers spend massive time on the E-commerce website and still can’t find or choose what they like. What happens is that customers spend lots of time going through the enormous catalog of products and given the competition in e-commerce, a website with unique shopping features will attract more customers. ChatGPT can be a big help in this regard, helping customers out with their preferred products and enhancing their E-commerce shopping experience.

Using ChatGPT-4 to Make $1,000,000 in 2023 (Ecommerce)

Social Media Marketing

ChatGPT in Social Media Marketing

Marketing and advertising are proven ways to attract more customers, and, ChatGPT can transform how businesses engage customers with gripping and creative marketing pitches. ChatGPT can help generate content ideas and create marketing campaigns for social media platforms to attract potential customers, but it can help you analyze the impact of such curated ads and marketing campaigns. ChatGPT can come up with simple and creative yet engaging Ad banners and frames that are bound to get you more customers cause those who do not like a great pitch.

ChatGPT at its best

Suppose you run an E-commerce platform where you sell sports gear and you want more customers turning up, here’s what ChatGPT got for you when we asked, “create 10 marketing pitches for my E-commerce platform selling premium sports gear”:
1. “Unleash the Athlete Within: Discover the Power of our Premium Sports Gear Collection!”
2. “Unleash the Potential Within: Keep Your Game High and Sports Gear Premium!”
3. “Experience Sporting Excellence with our Premium Sports Gear Delivered to Your Doorstep!”
4. “Gear Up for Victory: Discover our Exclusive Collection of Premium Sports Equipment!”
5. “Uncompromising Quality: Find the Perfect Sports Gear to Amplify Your Performance!”
6. “Unleash Your Inner Champion with our Handpicked Selection of Premium Sports Gear!”
7. “Our Top-of-the-Line Gear Designed to Elevate your Game-Changing Performance!”
8. “Unleash Your Sporting Style: Shop our Premium Sports Gear and Make a Statement!”
9. “Have the Ultimate Edge: Explore our Range of High-Performance Sports Gear that can Upgrade Your Game”
10. “Unleash Your Potential: Shop with Confidence and Achieve New Heights with our Premium Sports Gear!”
You can refine and tailor these results to your liking and use it to create engaging and effective social media marketing campaigns.

How to Use ChatGPT for Social Media?

ChatGPT and other generative AI tools can help you write better, creative, and informative content to create engaging and effective ad campaigns.

StartupTalkyAbira Dutta

Inventory Management

ChatGPT in Inventory Management

ChatGPT can assist businesses in improving their stock management by predicting trends and analyzing purchase patterns resulting in a better, updated, and managed inventory. See, ChatGPT, as a generative AI LLM, has massive potential and capability when it comes to trend analysis and data cleaning, and generating insights. This will help the E-commerce with better inventory control and timely replenishment of stocked-out options. An updated inventory will also help with better customer fulfillment through timely, complaint-free delivery.

Use ChatGPT for Lead Generation

E-commerce businesses can use ChatGPT to create chatbots that can engage customers and identify potential leads, enabling companies to capture more sales.

There exist ChatGPT APIs that can help to create domain-specific AI chatbots, basically, a version of ChatGPT that can handle specific E-commerce tasks such as lead generation, customer service, and more. It can provide a better and more relevant response and engage inquiry clients and customers with their needs. More positive engagement will lead to more lead generation and, thus, more chances of a sale.

Cater to the International Audience

ChatGPT in catering to the International Audience

If you want your business to do good, use a global rather than a local approach.

ChatGPT can help with that as well. It is great at supporting multi-lingual communication, allowing E-commerce businesses to cater to international audiences easily. By developing multilingual chatbots for support and shopping needs at your E-commerce platform, you will ensure that no customer, no matter from which corner of the world one belongs, will turn away from your business due to a lack of understanding of languages.

Hyper-personalized Email Marketing

ChatGPT in offering Hyper-personalized Email Marketing

With ChatGPT’s help, E-commerce businesses can offer their customers hyper-personalized email marketing campaigns, increasing the likelihood of conversions. See, companies can already track what people visiting their E-commerce websites are interested in (via website cookies), and using such information, they can prompt ChatGPT to come up with a specific and personalized email marketing pitch, and it will surely help with that— delivering a catalog of products someone is interested in directly in one’s inbox, what’s not to like there!

Voice-enabled Shopping Experience

Another trend driving more E-commerce businesses is hands-free shopping, where users can command the platform to put certain items in the cart and proceed to checkout, schedule the delivery time, and pay. Using ChatGPT to develop voice-enabled shopping assistants, E-commerce businesses can cater to customers who prefer hands-free shopping, and this feature is bound to rope in more customers, and people always like more features. Minimalism is good, but more features are always a better option. By making the voice assistant multilingual, businesses can draw more customers across the continents.

Analyzing Customer Reviews

ChatGPT in Analyzing Customer Reviews

E-commerce is a business model where customers shop, but they also like to leave feedbacks that not only help the platform but helps other customers with their shopping as well. ChatGPT can analyze customer reviews throughout the platform by identifying patterns and trends, providing insights to E-commerce businesses on improving customer satisfaction and boosting sales.

Conclusion

ChatGPT, developed by OpenAI, can be a great tool when it comes to attracting more customers on an E-commerce platform. Businesses can update their stock by analyzing customer reviews and orders; and enhance customer fulfillment which now has become a deal-breaking factor when it comes to people shopping through offline or E-commerce channels. Timely and effective customer support and settlement of problems with customer-oriented solutions can be the right tool to drive more customers and keep customers loyal, and ChatGPT can make a huge difference with its capacity to generate creative content and provide information in a human-like approach.

FAQs

What are the ways that one can use ChatGPT in E-commerce?

Here are the ways that one can use ChatGPT in E-commerce –
- Writing Product Descriptions
- Providing Customer Support
- Personal Shopping Assistants
- Social Media Marketing
- Inventory Management
- Lead Generation
- Cater to the International Audience
- Hyper-personalized Email Marketing
- Voice-enabled Shopping Experience
- Analyzing Customer Reviews
How ChatGPT can help in Inventory Management?

ChatGPT can assist businesses in improving their stock management by predicting trends and analyzing purchase patterns resulting in a better, updated, and managed inventory. This will help the E-commerce with better inventory control and timely replenishment of stocked-out options. An updated inventory will also help with better customer fulfillment through timely, complaint-free delivery.
June 5, 2023

Name	OptinMonster
Rating	4.2 of 5
Free plan	Not Available
Best for	Lead Generation and Email capture

Plans	Basic	Plus	Pro	Growth
Pricing	$9/month	$19/month	$29/month	$49/month

Name	TrustPulse
Rating	–
Free plan	Not Available
Best for	FOMO popup effect

Plans	Basic	Plus	Pro	Growth
Pricing	$5/month	$10/month	$19/month	$39/month

Name	HubSpot
Rating	4.4 of 5
Free plan	Available
Best for	CRM tracker

Plans	Free tools	Starter	Professional
Pricing	$0/month	$18/month	$800/month

Name	Icegram
Rating	2.5 of 5
Free plan	Available
Best for	Easy integration with Email Marketing

Plans	Starter	Pro	Max
Pricing	$0/year	$129/year	$229/year

Name	Bloom
Rating	4.6 of 5
Free plan	Not Available
Best for	Elegant Themes

Plans	Yearly access	Lifetime access
Pricing	$89/year	$249 1-time

Name	Sumo
Rating	4.1 of 5
Free plan	Available
Best for	Reduce cart abandonment

Plans	Free	Pro
Pricing	$0/month	$39/month

Name	Hustle
Rating	4.5 of 5
Free plan	21-day free trial
Best for	Lead generation

Plans	Hustle Pro
Pricing	$3/month

Name	Popup Maker
Rating	4.6 of 5
Free plan	Not Available
Best for	Email opt-ins, lightbox popups

Plans	Start	Grow	Optimize
Pricing	$87/year	$147/year	$247/year

Name	Thrive Leads
Rating	4.5 of 5
Free plan	Not Available
Best for	Lead generation and email building

Plans	Thrive Suite
Pricing	$299/year

Name	ConvertPlus
Rating	4.6 of 5
Free plan	Not Available
Best for	List building

Plans	ConvertPlus
Pricing	$23/half yearly

Name	Elementor Pro
Rating	4.6 of 5
Free plan	Not Available
Best for	drag-and-drop page builder

Plans	Essential Plan	Expert Plan	Agency Plan
Pricing	$59/yearly	$199/yearly	$399/yearly

Name	Yeloni
Rating	–
Free plan	Available
Best for	scroll tracking and floating buttons

Plans	Free Plan	Business Plan	Business Plan
Pricing	$0/month	$9/month	$99/yearly

Name	OptiMonk
Rating	4.8 of 5
Free plan	Available
Best for	Customizing messages

Plans	Free	Essential	Growth	Premium	Master
Pricing	$0/month	$39/month	$99/month	$249/month	Custom made plan

Name	Ninja Popup
Rating	–
Free plan	Not Available
Best for	Control the design and performance of popups

Plans	Lifetime
Pricing	$24+taxes

Name	MailOptin
Rating	3.7 of 5
Free Plan	Not Available
Best for	Event-triggered emails

Plans	Standard	Pro	Agency
Pricing	$99/year	$249/year	$499/year

Best Business Development Software For More Profit in 2023

Entrepreneurship is a journey riddled with numerous challenges, but none more pressing than the constant need for business development. Running a business is a demanding, ongoing process that requires various tools and initiatives to grow and succeed. The workload is tremendous and it’s impossible to do everything on your own. So, what’s the solution? Turn to technology to ease the burden.

Thankfully, tech experts have designed numerous business development tools and applications to assist entrepreneurs in their journey. These apps are designed to boost your business and take care of important features, providing you with some much-needed relief. However, with so many options available, selecting the best app for your business can be a daunting task.

To ease the process for young entrepreneurs, we’ve created a list of must-have apps and tools for business development. These powerful tools can help take your business to the next level, making your life as an entrepreneur much more manageable. So, without further ado, let’s take a look at these apps and get started on boosting your business.

List of Business Development Tools

RocketBolt
GoTo
Twitter
LinkedIn
Slack
Trello
Google Drive
Prezi
Newsle
SyncUp
Calendly
Google Alerts
Boomerang for Gmail
Gong
LeadGrabber Pro
Rapportive
Adobe Photoshop
QuickMail
Sync
Pipedrive

List of Business Development Tools

RocketBolt

Website	Rocketbolt.com
Rating	3.5/5
Headquarters	San Francisco
Company Founded	2013
Specialties	Lead Activation, Conversion Optimization, Email Productivity, Lead Tracking

RocketBolt is the trendy app to manage all your emails and make them easy to read. The only email tracking plugin, which is actually fun to use. RocketBolt can be easily added to any website in less than 5 minutes, and quickly drive more sales and more social media engagement without any additional management or maintenance. Great UX/UI, neat features, super easy to use. Eminent tools for business development.

Pricing:

RocketBolt offers custom pricing plan.

GoTo

Website	Goto.com
Rating	4.5/5
Headquarters	Boston, Massachusetts
Company Founded	2003
Specialties	Online meeting, screen-sharing, collaboration, HD video conferencing

GoTo is a prominent provider of flexible-work software, offering a suite of tools designed to facilitate communication and collaboration with customers and colleagues. The GoTo mobile app is a secure and fully integrated solution that includes phone, messaging, meeting, training, and webinar features, enabling users to work anytime, anywhere.

In addition, GoTo’s software also provides multi-channel inbox communication capabilities, allowing users to manage all their communications through a single platform. With support for SMS, webchat, and social media channels, businesses can effectively meet the increasing expectations of their customers.

GoTo is dedicated to empowering businesses and professionals to connect and collaborate seamlessly. With its comprehensive suite of flexible-work software, GoTo is an indispensable business development tool for anyone looking to maximize their productivity and efficiency.

GoTo Meeting – How to Join a Meeting

Twitter

Website	Twitter.com
Rating	4.5/5
Headquarters	San Francisco, CA
Company Founded	2006
Specialties	Real-time information, social media messaging

Twitter serves the public conversation. Twitter is a ‘microblogging‘ system that allows you to send and receive short posts called tweets. Twitter allows helping the world connect, debate, learn and solve problems is what draws us to careers at Twitter, and it’s what keeps us here.

Twitter can aid in business development by helping businesses build brand awareness, connect with customers, expand reach, and promote their products or services. It provides a platform for businesses to engage with their audience, establish themselves as industry leaders, and increase their visibility to a wider audience.

Pricing:

Twitter is Free to use.

Website	www.linkedin.com
Rating	4.6/5
Headquarters	Sunnyvale, CA
Company Founded	2003
Specialties	Online Professional Network, Jobs, People Search, Company Search, Address Book, Advertising, Professional Identity, Group Collaboration

LinkedIn - professional networking site — LinkedIn – professional networking site

LinkedIn is a social networking platform designed specifically for professionals and businesses. It allows individuals and organizations to create profiles, connect with other professionals, and engage in business-related conversations and networking. LinkedIn connects the world’s professionals to make them more productive and successful. LinkedIn is the world’s largest professional network.

LinkedIn can aid in business development by providing a platform for professionals and businesses to connect, network, and engage in business-related conversations. It can help businesses with recruiting, building brand awareness, expanding their network, and sales and marketing. LinkedIn is a valuable tool for businesses looking to grow and establish themselves as industry leaders.

Pricing:

LinkedIn’s basic version is available for Free. However, different pricing plans are offered for job seekers, recruiters, and sales professionals.

Slack

Website	Slack.com
Rating	4.7/5
Headquarters	San Francisco, California
Company Founded	2009
Specialties	Connectivity, team communication and workflows

Slack is the place where people can effectively work together, find important information, and access hundreds of thousands of critical applications and services to do their best work. This app is best for you if your team works remotely and you want to constantly stay in touch with them. This is a very easy and simple communication app to contact your whole team together remotely.

Slack is a team collaboration platform that can aid in business development through its centralized communication and collaboration features. It allows for quick and efficient communication and facilitates collaboration through file sharing and project management tools. Additionally, Slack can integrate with other business tools, further streamlining workflows and enhancing productivity.

Pricing:

Plan	Monthly Price
Free	₹0/month
Pro	₹218/month
Business1+	₹375.20/month
Enterprise Grid	Custom plans

Trello

Website	Trello.com
Rating	4.5/5
Headquarters	New York
Company Founded	2011
Specialties	Visual collaboration tool for shared project perspectives

Trello is a project task management tool that gives you a visual overview of what is being worked on and who is working on it. This creates a system that allows for individuals or teams to track a project and collaborate or contribute where they can be most useful or where it is most needed.

It allows teams to collaborate, delegate tasks, and track progress, making it easier to stay on top of project timelines and goals. Trello’s customizable boards and cards can be tailored to fit the specific needs of a business, and it integrates with other business tools, further streamlining workflows and enhancing productivity.

Trello – Business Development Software

Pricing:

Plan	Yearly Price
Free	$0
Standard	$105/user/month
Premium	$10/user/month
Enterprise	$17.50/user/month

Google Drive

Website	www.google.com/intl/en-US/drive
Rating	4.8/5
Headquarters	Mountain View, CA
Company Founded	2012
Specialties	Online Storage, file sharing

Google Drive is a free cloud-based storage service that enables users to store and access files online. It can aid in business development by providing a centralized location for storing and sharing files. It allows you to share the documents with your whole team together and prevent yourself from the hassle of sending emails separately. The Google drive provides the 15 GB free space to backup your important files. Google drive is the very best cloud storage app.

Pricing:

Plan	Monthly Price	Storage
Free	₹0	15 GB
Basic	₹35/month (for 1 month)	15 GB
Standard	₹52.50/month (for 1 month)	200 GB
Premium	₹162.50/month (for 1 month)	2 TB

Prezi

Website	Prezi.com
Rating	4.6/5
Headquarters	San Francisco, California
Company Founded	2009
Specialties	Online presentation tool

Prezi is the cloud-based presentation platform that helps you connect more powerfully with your audience. Prezi’s open canvas allows you to navigate through topics freely, encouraging interaction and collaboration between you and your viewers. The result is conversational presentations that are more natural, more engaging, and more memorable.

Pricing:

Plan	Monthly Price
Standard	Starting at $5/month
Plus	Starting at $12/month
Premium	Starting at $16/month

Newsle

Website	NA
Rating	4.0/5
Headquarters	San Francisco, California
Company Founded	2013
Specialties	Real time news

Newsle is a web application that allows users to follow real news about their Facebook friends, LinkedIn contacts, and public figures. The app will keep you one step ahead and provide a short description of the trending news. The app is very simple and saves lots of time, and provide you with the latest information.

LinkedIn Acquired News Alert Startup Newsle

Pricing:

Newsle is Free to use.

SyncUp

Website	Syncup.at
Rating	3.9/5
Headquarters	Austria
Company Founded	2013
Specialties	Secure collaborative space

SyncUp is a new productivity tool for outbound business professionals that simplifies collaboration with potential and existing clients. SyncUp allows you to invite one or more people by email to join a secure collaborative space which is just one click away. There are no passwords to remember or codes to enter.

Pricing:

Plan	Monthly Price
Free	$0
Business	$29/month/user
Enterprise	$99/month/user

Calendly

Website	Calendly.com
Rating	4.7/5
Headquarters	Remote
Company Founded	2013
Specialties	Meeting scheduling with Prospects

Calendly is a scheduling software that can be useful for business development. It allows businesses to schedule appointments with potential clients efficiently. Calendly can be used to schedule discovery calls, demos, and meetings with clients. It also integrates with various other tools, such as CRMs and video conferencing platforms, making it easy to manage the entire scheduling process. Additionally, Calendly offers features like reminders and time zone detection to ensure meetings are never missed. Overall, Calendly can help businesses save time and improve their efficiency when it comes to scheduling meetings and connecting with clients.

Pricing:

Plan	Monthly Price
Basic	$0
Essentials	$8/seat/month
Professional	$12/seat/month
Teams	$16/seat/month
Enterprise	Custom pricing

Google Alerts

Website	www.google.com/alerts
Rating	4.6/5
Headquarters	Remote
Company Founded	2003
Specialties	Notification platform for businesses

Google Alerts is a tool that can be used to stay informed about updates related to specific topics of interest. When a user sets up a keyword or search term, Google Alerts will send email notifications whenever it finds new results on the web that match that search term. These results can include web pages, news articles, blog posts, and research studies. By using Google Alerts, users can stay connected with the latest developments and trends related to their areas of interest. This can be particularly useful for business professionals, researchers, or anyone who wants to stay informed about a particular topic.

Pricing:

Google Alerts is Free to use.

Boomerang for Gmail

Website	www.boomeranggmail.com
Rating	4.7/5
Headquarters	Mountain View, CA
Company Founded	2010
Specialties	Email management software for Gmail users

Boomerang for Gmail is a tool that can be useful for business development. It is a browser extension that integrates with Gmail and allows users to schedule emails to be sent at a later time, set reminders for follow-up emails, and track email opens and responses. With Boomerang, users can ensure that their emails are sent at the most optimal times and can keep track of their interactions with clients or potential clients.

Additionally, Boomerang offers features like email scheduling and follow-up reminders, which can help users stay on top of their email correspondence and improve their overall efficiency. Overall, Boomerang for Gmail can be a valuable tool for business professionals looking to streamline their email communication and improve their business development efforts.

Pricing:

Plan	Yearly Price
Basic	Free
Personal	$4.98/Month
Pro	$14.98/Month
Premium	$49.98/Month

Gong

Website	www.gong.io
Rating	4.8/5
Headquarters	San Francisco, CA
Company Founded	2015
Specialties	Analyze and Iimprove demo calls

Gong.io is a conversation analytics platform designed for sales teams. The platform uses artificial intelligence and machine learning to analyze sales conversations and provides insights to help sales teams improve their performance. Gong.io can record and transcribe sales calls, and then analyze the conversations to identify patterns, highlight key moments, and provide feedback on areas that need improvement. The platform can also be used to monitor sales performance in real-time, allowing sales managers to provide coaching and support to their team members.

Pricing:

Gong.io offers custom pricing plans.

LeadGrabber Pro

Website	www.egrabber.com/leadgrabberpro
Rating	4.2/5
Headquarters	San Jose, California
Company Founded	1996
Specialties	B2B prospecting tool for sales and marketing teams of any size

LeadGrabber Pro is a lead generation software designed for businesses and sales professionals. The software enables users to quickly and easily capture leads from various sources such as social media, online directories, and websites. LeadGrabber Pro can automatically capture contact details such as names, email addresses, phone numbers, and job titles and transfer them to a database or CRM system.

Pricing:

Plan	Yearly Price
For one-person sales teams	$3,495/Year
For small sales teams	$5,495/Year
For Medium Sized sales teams	$8,495/Year

Rapportive

Website	NA
Rating	4.5/5
Headquarters	San Francisco, California
Company Founded	2010
Specialties	Get extra information about your email contacts

Rapportive is handy for Gmail users because it shows you extra information about your contacts if you are using Gmail. When you open up your Gmail account, you can click on a contact and that person’s LinkedIn profile will appear on the right.

Pricing:

Rapportive is Free to use.

Adobe Photoshop

Website	www.adobe.com/in/products/photoshop.html
Rating	4.8/5
Headquarters	San Jose, California
Company Founded	1990
Specialties	Image and graphic design and editing

Adobe Photoshop is a graphics editing software that can be used for business development. Photoshop can be used to create marketing materials such as flyers, brochures, and banners. It can also be used to design graphics for social media platforms such as Facebook, Twitter, and Instagram. Additionally, Photoshop can be used to develop branding assets such as logos, business cards, and other visual identity elements.

Adobe Photoshop can be a valuable tool for businesses looking to improve their visual communication and develop high-quality marketing materials.

Pricing:

Adobe Photoshop offers 7-day free trial, then ₹1,675.60/month.

QuickMail

Website	Quickmail.io
Rating	4.8/5
Headquarters	Zug, Zurich
Company Founded	2014
Specialties	Automated email solution

QuickMail is a sales automation software that can be used for business development. It enables users to create and send personalized cold emails to potential clients and track their engagement with those emails. QuickMail can also automate follow-up emails based on the recipient’s response, allowing users to keep their prospects engaged and move them further down the sales funnel.

Pricing:

Plan	Yearly Price
Lite Plan	Free
Starter Plan	$49/Month
Pro Plan	$69/Month

Sync

Website	www.sync.com
Rating	4.4/5
Headquarters	Toronto, Ontario
Company Founded	2014
Specialties	Private file sharing and storage

Sync is a file sharing and storage platform that can be used for business development. It enables users to securely store, share, and collaborate on files and documents with colleagues, clients, and partners. With Sync, users can access their files from anywhere, on any device, and collaborate with others in real-time.

Pricing:

Plan	Yearly Price
Teams Standard	$6, per user, per month, billed annually
Teams Unlimited	$15, per user, per month, billed annually
Enterprise	Custom Plans

Pipedrive

Website	www.pipedrive.com
Rating	4.5/5
Headquarters	New York
Company Founded	2010
Specialties	CRM built by salespeople, for salespeople

Pipedrive is a customer relationship management (CRM) platform that can be used for business development. It enables users to manage their sales pipeline, track leads, and automate sales processes. With Pipedrive, users can easily visualize their sales funnel, identify bottlenecks, and take action to move leads through the pipeline.

Pricing:

Plan	Yearly Price
Essential	$9.90, per user, per month, billed annually
Advanced	$19.90, per user, per month, billed annually
Professional	$39.90, per user, per month, billed annually
Enterprise	$59.90, per user, per month, billed annually

Try Pipedrive Now

Conclusion

The right business development software can make all the difference when it comes to driving growth and success for your organization. There are a wide variety of software tools available to help you achieve your goals. From sales automation platforms like QuickMail and Boomerang for Gmail to file sharing and storage platforms like Sync, there are plenty of options to choose from. And with CRM platforms like Pipedrive and lead generation tools like LeadGrabber Pro, you can easily manage your sales pipeline and find new opportunities for growth.

Whatever your business development needs may be, there is a software solution out there that can help you achieve your goals. By investing in the right software tools and platforms, you can streamline your workflows, increase efficiency, and ultimately drive greater revenue growth for your business.

FAQs

What is business development software?

Business development software is a set of tools and platforms designed to help businesses improve their sales, marketing, and branding efforts. These software tools can include customer relationship management (CRM) platforms, lead generation tools, sales automation software, and more.

Is business development in high demand?

Yes, business development is in high demand, particularly as companies look for ways to drive revenue growth and expand their market share.

How can business development software help my business?

Business development software can help your business in a number of ways, such as improving your lead generation efforts, streamlining your sales process, enhancing your marketing and branding efforts, and more.

What are some popular business development software tools?

Some popular business development software tools include Pipedrive for CRM, LeadGrabber Pro for lead generation, Boomerang for Gmail for sales automation, Adobe Photoshop for branding and design, and Sync for file sharing and storage. However, there are many other software tools available, and the right choice will depend on your specific business needs.

How can I choose the right business development tool for my business?

To choose the right business development tool for your business, start by identifying your specific needs and goals. Consider factors such as your sales process, marketing and branding efforts, and team collaboration needs. Then, research and compare different software tools and platforms to find the ones that best meet your requirements and budget.

How do you keep track of business development?

You can keep track of business development by using a customer relationship management (CRM) platform to manage your sales pipeline, track leads, and automate sales tasks. You can also use data analytics and reporting tools to measure the success of your business development efforts and make data-driven decisions.

May 5, 2023

Everything to Know About Referral Marketing That Can Boost Your Sales
The psychology of a human being is complicated as well as interesting. When a friend or acquaintance refers you to a product to use, you definitely get a little curious about the said product or service, they make an appearance in your head. Imagine getting rewards by just referring a product or service to your friends or family. Isn’t it amazing?

There are various types of marketing, one of them being referral marketing. Referral marketing doesn’t get much attention, but the industry knows its value. You might not share about any product you bought, but when you get some discount for sharing, your inner “you” automatically press the share button. Referral marketing is the best way to increase sales. Not only do people bring you more customers, but they become loyal to you too.

Generations Trusting Referral Advertising

Every app, shopping website, and literally every business uses referral programs these days. In this article, we will talk about Referral Marketing so let’s get right into it.

What is Referral Marketing?
Rewarding Options for Referral Marketing Strategies
Some Amazing Stats of Referral Marketing
Advantages of Referral Marketing
Disadvantages of Referral Marketing
Some Top Referral Marketing Software

What is Referral Marketing?

Whenever we get a suggestion from our friend or family referring to a particular product, we are more likely to believe them. However, word-of-mouth is still the best referral channel out there, but it is nearly impossible for a company to track that referral. To solve this problem and encourage and reward their customers for referring their products, companies use referral marketing programs.

As a company, you provide a unique referral code to every customer and ask them to share that code and earn some profit. When people share that code with someone and bring you a new customer, they get reward points or money and you get a lead. As already said, this is not as powerful as word-of-mouth, but it is still a good option as people will share your content to earn points that will be a reward and there is hardly anyone who doesn’t like rewards.

Rewarding Options for Referral Marketing Strategies

There are four ways to provide the reward:
- Rewarding both parties: You can reward both the referrer and your new customer. This way, both the people get the benefit and it is a great way to motivate them to bring in more customers.
- Rewarding the referred: Reward the person who is referred by someone. People who feel guilty to make a profit by referring will love this feature. However, you should analyze the audience first, as not the majority of people feel that way.
- Rewarding the referrer: By rewarding the person who referred someone, you motivate the next person to refer someone else. By this method, you don’t have to spend on both parties and the process will still continue.
- No Rewards: You can provide the referring code and reward none of them to share it. Although this is an option, people will not appreciate it much, unless you have great content.
Some Amazing Stats of Referral Marketing
- In a survey, people were 4 times more likely to buy when referred by a friend
- Over 90% of respondents trust referrals from people they knew.
- According to Capterra, 88% of B2B decision-makers rely on word-of-mouth for information and advice.
- Social media drives almost a third of overall traffic to sites.
- Offering a reward increases the chances of your products and services getting referred, the size of the reward does not matter.
- Non-cash incentives are more effective at boosting performance than cash incentives.
- A survey shows every referring customer makes an average of 2.68 invites.
- Companies with formalized referral programs experience more revenue growth.
- Surprisingly, only 30% of B2B companies have formal referral programs.
Advantages of Referral Marketing
- Budget: The first and best advantage of referral marketing is that you don’t have to spend too much money. The money needed for referral marketing is too little than any other traditional advertisements. However, it depends on you how much reward you wish to give to your customers for sharing your content with others.
- Comfort: People are more comfortable buying any product when it is referred to them by their friends or family. Referral marketing is much more effective than traditional advertising.
- Fast Results: The impact of referral marketing can be seen very quickly. It doesn’t take much time for people to share any content. If you are using referral marketing for an app or e-commerce website, then you don’t have to wait too long to see the results.
- Continuous Process: People don’t stop referring until you want them to. A will refer to B and B will refer to C and so on. It is a never-ending process. So, you don’t have to worry about the process. However, you should update the process and the system to better them.
- Loyal Customer: The best thing referral marketing do is to target loyal customers. Even if they are not loyal customers, they are still loyal marketers for you. When people get rewards from you, they will prefer your product over others. These were some of the advantages of referral programs.
Boost Your Referral Campaign

Disadvantages of Referral Marketing
- Budget: Although you are saved from spending tons of money on advertisement with referral marketing, you still have to spend some money. You will have to give up some profit to the customer in the form of rewards.
- The sense of Guilt: Some people don’t share their referral code as they think they will be sellouts. Some people don’t like making a profit out of someone without doing anything but a click. They will have a problem with their inner “sense of guilt”.
- Not Efficient Enough: Compared to word-of-mouth referring, referral marketing is just a kid. People are more likely to buy when people heard about the product from somebody. Moreover, people are aware that word-of-mouth referrals are mostly free, so everyone would give their honest opinion. Whereas, in referral marketing, most people prefer to earn rewards only.
Some Top Referral Marketing Software

Now, that you know what are the advantages and disadvantages of referral marketing, you might want to know how you can have this program on your own website or app. This is 2022, therefore, there are services available for everything. You can use any of the below tools to integrate the referral program into your website.·
- Referral Factory
- ReferralCandy
- Friendbuy
- InviteReferrals
- Mention Me
- Ambassador
- Genius Referrals
- Referral SaaSquatch
- Referral Rock
- Revetize
- ReferralMagic
- TapMango
- Talkable
Conclusion

Referral programs increase your sales. However, you might feel annoyed when someone WhatsApp you a download link again and again, which will make them some bucks. But by seeing something time and again, an idea to check that service out develops in our mind. And that’s what the ultimate goal of marketing is.

FAQs

What is referral marketing?

Referral marketing is a word-of-mouth strategy created by a business to tempt current customers to recommend the brand to their friends, family, and contacts. It is a tool to expand and increase the customer base. It heavily relies on the internet and social media.

Do Referral programs work?

Referral programs are incredibly successful as people love earning rewards, so they refer the products and services to their acquaintances, and the cycle continues.

Why Referral Marketing is the best?

Referral marketing is cost-effective marketing and its success rate is immense.

Can you make money on referrals?

Of course, you can. You get rewarded for successful referrals.

What are some of the top Referral software?

Some of the top referral software are:
- Referral Factory
- ReferralCandy
- Friendbuy
- InviteReferrals
- Mention Me
November 24, 2022
How to Generate B2B Leads From LinkedIn? | Best Platforms and Tools
B2B inbound marketing is a strategy used by B2B marketers. Advertisers use it to attract new consumers to their company. Lead generation methods are used to improve exposure and engagement among consumers. A certain target demographic falls into this category. Online posts, online articles, and SEO are all types of online marketing tactics.

There is constant competitive pressure from smaller counterparts, firms, and corporate entities. It would be best if you stayed on top of revenue and profit ambitions by attracting customers. A good lead generation system can produce huge returns and put the company up for ages of growth.

The excellent thing is that there are now more methods of making connections. Thanks to the advent of digital marketing techniques and their execution.

How to Use LinkedIn for B2B Lead Generation?
Platforms and Tools to Generate B2B Leads from LinkedIn
Skrapp.io
Expandi.io
Octopus CRM
Scrab
Zopto
Phantombuster
Dux-Soup

How to Use LinkedIn for B2B Lead Generation?

LinkedIn allows its users to utilize two ways to establish their presence on the platform – one is through a company page which can be managed by the representative, and the other can be a personal profile, which is referred to as SDR.

Below is a list that’ll give you a glimpse of where you should begin:

1. Profile Should Cut Through!

Any business needs to ensure its profile, in short, speaks about everything they do. To establish a strong position as a company owner, you need to understand the worth of a crisp summary, professional photographs, and finally, short descriptions of the work you do.

The necessity for a company to speak to its target audiences is a must. So, ensure your company profile on LinkedIn has all the necessary details and they are presentable and top-notch.

The profile and cover photos should speak for themselves, and that’s possible only when you hire professionals to do the job flawlessly.

2. Associate Yourself With People & Connect

All businesses learn about their target audience or people with similar interests. Consequently, you need to indulge your company page or SDR profile with those people. Some may directly or indirectly get you leads, and henceforth, you start building your connections which can provide you with prospects.

Ensure you are connecting to people who are prospecting, and that’s when you as a company can grow. Moreover, this will help you get more engagement as well. But the trick here lies in sending requests to quality connections.

Growing your network doesn’t necessarily imply you connect to random profiles on the social media platform. The whole idea is to grow your connection in a subsequent way where you see prospects.

3. What About A Showcase Page?

If you already own a company page, you can click on the ‘edit’ option and create a Showcase page. The showcase page was a special inclusion made by LinkedIn to allow businesses to showcase and give their customers a vivid experience of their work.

Through this option, business owners can curate channelize their brand and talk about the specialized niche they are working in. Through this well-exposed option, one gets the opportunity to speak to their specialized audience and help spread out customized information too.

4. Advanced Search Technique

Another tip that I’d like to explain to you is about advanced search. Randomly connecting to people will make you acquire a set of connections that might or might not be good leads. However, if you incorporate and use the option available on LinkedIn to conduct an advanced search, it’s going to help.

Through this, you get the opportunity to specify the location, school, past education, company details, and many such areas where you can get connections of a customized lead.

More so, you get the chance to continue your work without having to make changes in your search result continuously. All of these prove to be effective ways to implement and generate prospecting B2B leads on LinkedIn.

5. Use The Weapon Of Powerful Content

In the era where people are slowly prioritizing the need for quality content, there is no way businesses should use this as a weapon. Using this can prove to be a powerful weapon where your potential connections get access to useful information, learn new things, and, most importantly, connect with your company.

If a company fails to provide quality content regularly, it can share or repost content that they find helpful. Content necessarily doesn’t always imply written content. Even high-quality images, videos, podcasts, and quotations can be potential pieces on your profile.

Any business wouldn’t want to associate itself with another company that isn’t an expert or doesn’t have the eye for quality work. Awareness of knowledge and spreading out the word of your expertise through various content can be useful tips to get B2B leads.

6. Groups Are a Great Way to Get Leads

Shortlist the companies that you find relevant to your company and who might be a potential person to work with. Ensuring this will only click when you create groups and dive into the pool. Interacting with people in the same area can be a wonderful opportunity for businesses to collaborate and eventually grow.

However, there is an integral part that businesses need to make a note of. If you intend to share content, ensure the same content or message is not conveyed to several groups. Dedicate content for each of the groups you have to show your diversity.

7. Use Of Automation To Boost Response Time

No business works round the clock. But your potential business lead can be turned down if you do not respond on time. The use of automation can eliminate this fear of the loss of a fruitful conversation.

Currently, many companies are incorporating LinkedIn automation to ensure the response is prompt and there isn’t any leakage of time. But keep note of not crossing the limitations set by LinkedIn as you increase the risk of getting banned.

8. Targeted Advertising

B2B lead generation can use the facility of targeted advertising. Since this allows you to narrow the search and advertise the companies you wish to work with, the entire idea becomes beneficial for businesses massively.

Business page holders get accessibility to the analytics, which gives you a clear opportunity to understand the mindset and eventually curate a specific message for them. Once this is done and you have measured your options, you are open to trying out re-targeting, which helps budding businesses in lead generation.

9. Constantly Analyzing Your Page

Branding and getting potential B2B leads are no easy tasks. Anyone who wants to collaborate with companies that might be beneficial collab needs to have constant analysis. This is not a one-time process, and no business can ace it at once.

Businesses need to constantly ensure they are analyzing, resetting and finally implementing the necessary steps. All methods or tools available on LinkedIn might not be good enough for your company, but you’ll have to go through a trial-and-error process.

10. Acceleration of SEO

Ensuring keyword research and SEO is necessary when you are thinking about generating content. Through the right implementation, other businesses reach out to you and find your company to collaborate with.

Once you ensure the SEO properly, you can make sure that you are curating a campaign according to the research. This narrows out the ways to reach out to the potential leads you are looking out for.

Platforms and Tools to Generate B2B Leads from LinkedIn

B2B Lead Generation Tools

Let’s take a look at the best available Platforms and Tools through which you can generate B2B leads from LinkedIn.

Skrapp.io

Skrapp.io

This program searches public web pages using their LinkedIn profile. It also mimics communications using the email trends of corporations. Connecting with personal emails also validates the messages.

With a Sales navigator on LinkedIn, you may uncover thousands of high-quality customers. You may also get their information en masse via Skrapp.io.

Skrapp is a Google Chrome plug-in as well as a web-based application. This platform utilizes LinkedIn queries and accounts. Its main purpose is to help you improve tailored lead lists. It also assists in locating and saving all the prospect’s emails in groupings.

Skrapp’s email finder is the most important function for locating an email address. It also generates contact information, or website, and a potential lead’s identity. Its bulk email finder helps in the wholesale recovery of emails from the database. Skrapp’s Chrome add-on interacts with LinkedIn and gives validated email addresses for leads.

It will be in your toolset if you’re concerned about LinkedIn lead creation. Email marketing, as you may understand, is not going away anytime soon. It remains one of the best digital marketing channels available. Of course, you must follow GDPR in this case. Skrapp.io also provides a Chrome add-on that looks for B2B emails on websites.

Expandi.io

Expandi.io

Expandi.io is a LinkedIn automation tool that is both powerful and simple to use. It’s a cloud-based technology that helps find relevant Twitter and Facebook accounts. It supports the growth of your account by allowing you to create connection programs through personalized LinkedIn conversations. It makes the use of advanced targeting tools easy. It also includes a few built-in development techniques. It helps in promoting your business more.
- Send personalized links, messages, and inbox invites.
- You can handle many LinkedIn profiles from a single platform.
- You can access the account function using the same IP address.
- It allows you to create an endless number of programs.
- Hyper-personalized pictures and GIFs can be used in your marketing.
- They offer detailed information and analytics.
- Reload and add to the search campaign.
- Import advertisements from a CSV file.
- You can develop scenarios based on the behavior of your customers.
Octopus CRM

Octopus CRM

Octopus CRM is a LinkedIn platform to assist advertisers, company owners, and employees. Its main purpose is to boost marketing and lead creation on LinkedIn by allowing them to:
- Send customized connection requests in mass
- 1st level links-mass messaging
- Auto-endorse your first-level contacts’ abilities
- View thousands of LinkedIn accounts
Octopus CRM also makes it easy to create a unique sales pipeline on LinkedIn. It converts leads into commercial clients. In other words, first, submit a connection request. Follow it up with a thank you email after the request is approved. You can then send a sales presentation for further conversation.

And keep track of your LinkedIn prospecting efforts on your personalized statistics page. It displays your current LinkedIn productivity, and marketing conversion rate. You can also see your accepted and engagement ratios, key LinkedIn numbers, and more!

Check out the most powerful and secure LinkedIn advertising methods within this platform. It has over 15,000 registered users.

Scrab

Scrab is a LinkedIn lead creation solution for your company. It optimizes the lead collection methods by analyzing and collecting lead information. It doesn’t need many human procedures. It then assists you in automating LinkedIn marketing. This includes engaging and contacting these prospects. Also, engaging them with activities like profile visits helps. This helps in leveraging LinkedIn to establish strong bonds with whom you can sell.

Scrab automates your LinkedIn development because LinkedIn has the greatest lead conversion rate. It is due to its professional social networking structure.

Characteristics:
- Continue to analyze and browse 1st, 2nd, and 3rd-grade LinkedIn pages.
- Deliver texts to organizations without having to be connected.
- Without being connected, write emails to 2nd and 3rd graders.
- Send requests, communications, and ability verifications (endorsements).
- To create quality traffic in a divided and appropriate model.
- Use LinkedIn to get and process accurate findings.
Zopto

Zopto

Zopto is a cloud-based lead creation platform. It helps you organize your contact supply chain so you can reach out to new clients and industries. It’s a great alternative for customers that are just getting started with LinkedIn advertising. It is easy to use for those who don’t know much about the procedure. It’s a cloud-based system, so you won’t have to install anything to get going. It’ll only take you a few moments to have everything set up. Zopto has dozens of connections with LinkedIn marketing automation. Some of the features include:
- Streamline your LinkedIn lead generation process completely.
- Duration, randomized pauses, and auto scale-up
- Manage many user accounts and gain insight into your firm’s success.
- LinkedIn conversation on the app
- Client service manager and supportive culture.
- It responds to email discussions immediately in the app.
- The use of auto scale-up, and randomized pauses. Spacing helps to simulate human conduct while lowering risk.
- LinkedIn Networking Made Simple
- It gives convenience depending on the size and type of business.
Phantombuster

Phantombuster

Phantombuster is a cloud-based information extraction program. It scrapes important data from Twitter, Facebook, LinkedIn, Instagram, and other popular websites. Its main motive is to assist organizations with streamlining sales and marketing strategies. The program allows users to upload all their data in CSV and JSON formats to the cloud.

The characteristics of Phantombuster are:
- Email address collection,
- Divergent data gathering.
- Document extraction,
- IP address extraction,
- Image extraction,
- Phone number extraction,
- Online data extraction, and
- Valuation extraction.
It allows customers to
- Book and develop action plans such as auto-following profiles,
- Delivering personalized content,
- Approving inquiries and more.
Group members are notified about many automated processes via email and Slack. Marketing executives can use the product’s built-in frameworks to develop sophisticated workflows. It helps in launching products at specific times or events.

All your LinkedIn lead generation activities will be powered by Phantombuster. Additionally, the LinkedIn Sales Navigator and Phantombuster in tandem are helpful. They are one of the most used tools for lead generation.

Dux-Soup

Dux-Soup

Dux-Soup is a Google Chrome extension that can also handle some of the most important tasks, such as:
- Check out the profiles.
- Promote Competencies
- Make Contact With Potential Clients
- Send information that is unique to you.
- Send Follow-Up/Drip Ads
- Notes and tags can be saved to profiles.
Yet, in comparison to Phantombuster, its strength and functionality are limited. So here is the catch: it doesn’t function in the cloud, so you’ll have to keep your device on all the time.

Dux-Soup communicates with the candidates you choose on LinkedIn. It validates their talents by sending customized connection invitations. It helps in executing focused, personalized sales funnels. It also stops automated communications once you get a reaction.

It creates a process of running sales leads for your company. This allows you to expand your user base without increasing your workload. Dux-Soup allows you to manage LinkedIn outreach programs from your CRM system. You will be able to enhance and expand your information from LinkedIn.

Dux-Soup has over 70,000 users. It assists marketing and advertising experts all around the world in finding leads.

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Conclusion

Today’s advertisers are under great pressure to develop good relationships with customers. Along with confidence, it plays a significant role in influencing brand recognition. Client maintenance is important too.

The average buyer nowadays feeds 7 to 10 types of information before deciding where to buy an item from. When it comes to B2B purchases, potential buyers need expert advice as well since it is more complicated in nature.

But, it’s worth noting that LinkedIn has over 610 million members, including 2.8 million decision-makers and 260,000 executive management leaders. All these users are saving their talents, online CVs, corporate identities, and employment histories in one massive database.

To gain this viewer’s confidence, you should first gain a thorough grasp of their mindset.

FAQs

What is B2B Marketing?

B2B Marketing stands for Business to Business marketing. It refers to the marketing done between different businesses i.e selling or buying products or services from one company to other.

When was LinkedIn founded and launched?

LinkedIn was founded in 2002 and then launched on May 5, 2003.

Who are the founders of LinkedIn?

Reid Hoffman, Jean-Luc Vaillant, Eric Ly, Konstantin Guericke, and Allen Blue are the founders of LinkedIn.

What is B2B lead generation?

B2B lead generation refers to attracting potential customers to buy your product. It is an integral part of marketing and sales.
August 30, 2022
Should You Outsource Your Lead Generation? | Top 6 Benefits of Outsourcing Lead Generation
The main goal of lead generation is to get potential customers to your company and then persuade them to express interest in your goods or services, which will turn them into leads and ultimately help in increasing sales. A lead is someone who has made an inquiry, contacted or simply showed some interest in your business.

Thus in simple terms, lead generation is the act of developing interest among potential customers regarding a company’s products or services. Each lead is then developed further through a marketing and sales process that eventually results in them becoming full-fledged clients.

Numerous sources, including internet searches, advertisements, social media, word-of-mouth, conferences, and other conventional marketing techniques, can help a business generate leads.

Importance of Lead Generation
Should You Outsource Your Lead Generation?
Benefits of Outsourcing Lead Generation
Drawbacks of Outsourcing Lead Generation

How to Generate Leads When You Have Less Traffic?

Importance of Lead Generation

Most Effective Lead Generation Strategies

Numerous sources, including internet searches, advertisements, social media, word-of-mouth, conferences, and other conventional marketing techniques, can help a business generate leads.

You might not believe that your company is at a point where professional lead generation support is necessary. However, if you want your firm to expand and grow well then lead generation is a crucial aspect.

You can raise brand visibility, interest in your goods and services, and eventually sales by growing your lead generation. Simply, the more interest potential customers have in your company, the more likely it is that you will be able to convert some or many of them into paying customers, resulting in increased sales.

Should You Outsource Your Lead Generation?

The answer to this question cannot be an absolute one. Every business is unique in its own way. This means every business has its own needs, budget and goals. So, to think about whether to outsource lead generation or not, one should consider one’s needs and requirements.

On the one hand, your company’s sales team can generate leads for the business as they have a better understanding of the products and services. But in this case, the team must be very experienced, and the hiring and training of such a team, providing proper space to them can be pretty expensive.

Why would you want to outsource your lead generation in light of this? Couldn’t a marketing and sales team handle this internally? You can certainly test out several strategies to bring in more customers for your company. However, do you have the necessary time and expertise to do?

Nowadays, there are various agencies offering lead generation services. So, outsourcing can be a good option to save on expenses as you will not have to spend a lot of time on finding, hiring and training the employees.

Outsourcing lead generation is essential if you want to take your company’s growth to the next level. It implies that you can hire a different business to handle everything related to lead generation on your behalf, saving your time and energy.

Lead generation takes time and effort. To reap the benefits, you must work hard. Do you have the time to regularly produce informative and timely content? Content that stands out from the competition and offers the consumer something of value? Even if you have the time, you might not get the privilege to spend it entirely on lead generation tasks. So, here comes the role of outsourcing. Outsourcing a lead generation agency can help you ease your burden and deliver the best possible results for your business at the same time.

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Benefits of Outsourcing Lead Generation

Lead generation is an essential aspect of every business. It is the ultimate way to increase one’s sales and revenue. However, it is a task that requires a great amount of time, research and effort. Developing a team for lead generation can be an expensive route. So, outsourcing lead generation can be a great way to scale up one’s business. The following are some of the prominent benefits of outsourcing lead generation:

Top Metrics Used to Measure Lead Generation Effectively

Increases Brand Awareness

When it comes to increasing sales for your company, brand awareness is the first step, to begin with. Lead generation services can help bring your brand great exposure. Having only a sales team working on both marketing and brand exposure might not be the greatest idea. Customers these days are much more concerned and do their own research before making any purchase. So, to help your company be unmissable in the crowd, investing in lead generation outsourcing helps a lot.

Boosts Efficiency of Inbound Marketing Campaigns

For both big and small businesses, inbound and outbound marketing campaigns are very necessary. While your dedicated sales team can handle all the inbound work, you would need an expert lead generation service to manage the outbound marketing. Here, both can have each other’s support for better results. In fact, outsourced lead generation can help target the inbound marketing campaigns of a business with the help of outbound marketing channels like cold calling, targeted email marketing, events, and more.

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Less Participation Required

If you are the owner of the company then needless to say you know all the responsibilities that come with it. You already have a lot on your plate to worry about. So, handing over your lead generation tasks to a dedicated company can ease up your burden as you will not have to give your complete participation in the tasks. All you have to do is communicate your needs and the goals you plan on meeting, and the outsourced lead generation experts will take care of the rest.

Saves time

The most valuable resource we have at our disposal is time. Has making cold calls and getting refused 95 times out of 100 started to affect your mental health? What about wasting an entire afternoon every now and then hunting up email addresses, and phone numbers, and determining when and what to write? All of this adds up to endless hours that could have been better spent creating a better product or service and therefore, improved business. So, another benefit of outsourced lead generation is that it will save up a lot of time which you can use for other important activities of your business.

Keeps the Budget in Control

Although most people think that outsourcing your lead generation tasks to a dedicated service provider can take a toll on your budget, the truth is the opposite. Once you hand over the job, it is the responsibility of the lead generation company to take care of overhead costs. You don’t have to worry about renting desk space or recruiting employees for the purpose of lead generation. All you need to do is pay a specific amount one time and then sit back and let the experts do their job. In this way, you get your work done and keep your budget in control at the same time.

Improved Quality

If your business is not scaling well, you will soon notice that the quality of your leads is not very good. This usually happens because you and your team are not able to give enough time and attention to generate leads. Outsourcing lead generation will help you attain high-quality leads which will ultimately help scale your business. In this way, you will have to worry less and attain better-quality leads for your business.

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Drawbacks of Outsourcing Lead Generation

Outsourcing lead generation comes with various benefits. But just like every coin has two sides, outsourcing lead generation also comes with certain drawbacks. The following are some of the drawbacks:
- Since all the tasks related to lead generation are given to an external business, you might feel a lack of control over the business.
- You might outsource your lead generation thinking to generate better quality leads but there is a chance that the other company does not understand your goals and therefore, cannot deliver the desired results.
- The outsourcing lead generation agency does not have an in-depth knowledge of your business’s products or services. This can lead to unfavourable results.
- An outsourced lead generation agency does not generate leads just for you. It is their job that they do for every client. So, there is a risk that the leads generated for your company may be sooner or later used for others.
Conclusion

A company cannot expect to succeed by devoting just a few hours per week to lead generation. To establish a process that works, several disciplines need to contribute their expertise, knowledge, and ability. You can’t go wrong with top-notch resources and a solid set of rules, so keep that in mind as you go through your list of outsourcing possibilities. However, the choice to outsource lead generation or not will always depend upon your needs, budget, and your business requirements.

FAQs

What is lead outsourcing?

In simple terms, lead outsourcing means getting help from another company to generate leads for one’s own company and thus, building the sales pipeline. In this, the outsourced lead generation agency takes care of every task like email marketing, cold calling, and others.

Is it better to outsource lead generation?

It is better to outsource lead generation if a business wants to save extra expenses and achieve the best possible results. Outsourcing lead generation is beneficial as it will help a business generate high-quality leads within a budget.

What is the best source of lead generation?

Some of the best sources of lead generation are:
- LinkedIn
- Quora
- Facebook Groups
- Referrals
- Business and Sales intelligence tools
- Former customers
- Email Campaigns
August 10, 2022
BOFU – Why you should focus on Bottom of Funnel Users?
No matter what service or product you offer: Well-placed content helps attract customers.

It makes sense to target those who are ready to buy, especially during the current inflation. After all, the ever-increasing everyday spending is having a detrimental effect on overall buying behavior. Consumers all around the world are beginning to count pennies. BOFU Marketing helps you with this. Because it focuses on people who already have the intention to buy.

BOFU – What is it?

The abbreviation BOFU stands for Bottom of Funnel but is also called Lower Funnel Marketing. With this marketing strategy, you focus on consumers who are already advanced in their decision-making. According to the AIDA model, they are at the bottom of the funnel in the sales process – where the “action” takes place. With the BOFU Funnel, you do not focus on the broad masses. The focus is on a very narrow range of interested customers.

TOFU, MOFU, BOFU – What is the difference?

Stages of Funnel

There are different marketing strategies that focus on different areas of the funnel. TOFU, MOFU and BOFU are the most common among them.
- TOFU: Top of Funnel focuses on all possible prospects.
- MOFU: In the Middle of Funnel, prospects are aware of their problem or desire. However, they are not yet ready to engage with your offer.
- BOFU: In the lower funnel, your leads are highly qualified and ready to buy. They may just lack the final incentive.
What makes BOFU so attractive? BOFU Visitors vs. “Upper Funnel” Visitors

What makes the Lower Funnel so interesting is that you’re not aiming at generating countless leads. Instead, you focus on prospective buyers only. This area of marketing deserves your full attention – as this is where sales are coming from.

Which Traffic Sources can be used to get BOFU Visitors?

Lower Funnel Users look for offers. “Sign up now”, “Claim your discount”, “Book a consultation” or “Get the demo” might be exactly what someone in the lower funnel is looking for.

Your prospective customers know their problem and know how to solve it – All they’re missing is the right offer.

Key BOFU traffic sources include:
- Emails
- SEO content
- PPC campaigns such as Facebook and Google Ads
- Decision aid such as guides, coupons and ranking lists
Collaboration with Specialized Vendors

Want to acquire new customers for your lower funnel marketing? Then working with a specialized provider like Intent-Marketing Specialist Compado may be something worth considering.

Vendors like Compado analyze which people are interested in your offer and recommend it to those exact people. Compado matches attractive offers and brands with the right visitors and thereby puts you in front of prospective customers. The result is that exactly the people who are in the mood to buy become aware of your offer. Working with specialists like Compado may pose a shortcut to identifying BOFU users with a high purchase motivation.

How Compado works to convert leads at BOFU?

While Compado is one of the absolute experts in the field of BOFU customer acquisition, their Pay-Per-Customer approach is what really stands out. If Compado presents your brand or offers to their purchase-motivated audiences, they are charging you only in case of success, when a new customer is won.

How do they do it?

From rankings of the best products to quizzes to shopping guides, Compado puts content pieces in place that speak directly to the needs of BOFU users. They know better than others what shoppers like to read and consult before their purchase.

While specialized firms like Compado may be skilled in providing guidance to shoppers that are ready to buy, for many advertisers their go-to destination is advertising giants like Google or Facebook.

Attracting BOFU Users with Google & Facebook Ads

For many, marketing via Google Ads and Facebook Ads comes to mind first when thinking about digital customer acquisition. In fact, it gives you a very high number of active users per month and practically unlimited reach. Facebook alone registers 1.4 billion monthly active users. The advantage here is that the interests of users are known in detail thanks to their profiles. That’s why targeted ads work very well here, as long as you make them appealing. Present your ads to people who showed interest in what you offer and cut the line, going straight for purchase-motivated users.

Next to Facebook Ads, which offers immense reach and targeting capabilities, Google Ads gives you the possibility to advertise on Google’s search engine. You can show your ads to users that have googled certain words, so-called keywords. By specifying what a user has googled before, you can show your offer only to users who are in the market to buy something.

While working with specialists or with the big advertising players are both proven ways to reach BOFU audiences, there’s things you can do on your own.

What about Discount Codes?

Discounts, for example on the first purchase, are a popular strategy to capture the attention of BOFU users. They make your offer even more interesting and help buyers familiarize themselves with your product. Ideally, this creates a long-term relationship that pays off. Of course, demos, free trials or easy-entry products for starters can also help you convince new customers. Once trust has been built, further purchases are much more likely.

Conclusion

Make BOFU Users a priority!

Winning new BOFU visitors is one of the most important tasks in your business – as they convert into sales. Your customer base is fed from the lower funnel. At the same time, you can be sure that this group of prospects is ready to take action.

To achieve this goal, you can use different methods, from hiring a BOFU specialist, like Compado, to buying your way into BOFU audiences on Facebook and Google Ads.

Each approach has its advantages and disadvantages. Nevertheless, during the current economy, where every penny counts, your focus should be on buyers. Reach out to those with an intention to buy – BOFU is the way to go.
August 10, 2022
How to convert your Instagram leads through a WhatsApp link?
With over 2 billion users worldwide, WhatsApp has become a go-to instant communication platform for B2B and B2C brands. However, beyond the purveyor of internal communication, WhatsApp can also be used to convert Instagram leads. Amazing, isn’t it?

Well, actually, it is a no-brainer. With 44% of people using Instagram for their weekly shopping, there ought to be a process that streamlines the communication flow and facilitates personalized marketing. What better way to convert these hot leads through WhatsApp chat?

Believe it or not–a WhatsApp link is the fastest way to solve your potential customer’s doubts or extend additional support. By communicating through WhatsApp, customers feel heard, preventing last-minute abandonment as their query chain has been cut-short.

Before we get into more details, let’s understand what it means for your business.
WhatsApp Link for Instagram at a Glance

A WhatsApp link directs your Instagram profile visitors to a WhatsApp conversation. This means that you can chat with your potential customers anytime and anywhere, with business updates, promotional messages, feedback, query resolution, and surveys.

In addition to sending messages, you can exploit this feature for your business’ advantage by sending videos, voice messages, product images, and documents directly from the app and fulfilling your customer’s assistance requests.

Along with this, businesses can streamline their messages and take advantage of WhatsApp’s automatic responses, chatbot, and organizational tools to scale up their contact points while solidifying their customer base.

So, is adding a WhatsApp link on Instagram fruitful for converting leads?

A big yes–the customers will just be a click away from shooting their queries.
- They won’t have to wait for days to get their doubts solved
- The conversion cycle gets shorter by leveraging a quick redressal system
Now, with these advantages at hand, let’s see how you can convert your Instagram leads through a WhatsApp link.

How to convert your Instagram leads through a WhatsApp link?

How to Link WhatsApp to Instagram

There are three ways to convert your Instagram leads through WhatsApp link:

By adding a WhatsApp button on your Instagram business account

WhatsApp Button on Instagram
- Click ‘Edit profile’ visible on your Instagram Bio
- Select contact options
- Click on WhatsApp
- Enter the number associated with your WhatsApp and submit the verification code
Now, the WhatsApp button should appear, facilitating all your Instagram leads to get in touch with your company.

Through boosted posts

Instagram Post Boost
- Add your WhatsApp number to the ‘Contact Options’ on your Instagram business profile
- Choose an existing post whose reach you’d like to amplify
- Click on the blue button, select messages, and WhatsApp
- Set a goal, budget, duration, and audience for your ad
- Review your objectives and click on ‘create your ad.’
- Once approved, your ad will be live in 24 hours.
By Adding WhatsApp Link to Instagram Stories Highlights

Instagram stories is a great way to boost the brand reach and sales. And adding a WhatsApp link on Instagram stories highlights is one of the great personalized way to display things as you can help the user with their query by directly landing them on WhatsApp.

To add links to Stories you need to fulfill following criteria first:
- You need an Instagram business account.
- You got to have more than 10k followers.
WhatsApp link on Instagram Story

WhatsApp Link with Icon on Instagram

Create a new story. Upload a WhatsApp icon image with an aspect ratio 9:16 and post it a story and insert your WhatsApp link within the story.

For e.g- Open the link chain and enter the URL:

api.whatsapp.com/send?phone=Your number (followed by your phone number in the international format)

View the published story and save the story as an Instagram Highlight.

Name the highlight Chat on WA or something similar.

Benefits of converting Instagram leads through a WhatsApp link

Building a contact list

By converting leads through WhatsApp links, you no longer need to bid adieu to your customer after the order has been delivered. Instead, you can build a long-term relationship.

Through this method, you can optimize your contact list and even import all the contacts to a CRM and send messages to your customers in bulk. This way, once the prospect has approached you via Instagram, you can save their contact details and directly engage with them even after their order has been successfully delivered.

Seamless user-experience

A grave concern of customers before buying a high-end product: What if it doesn’t work well? People are anyway skeptical about the purchase, and having no provision for direct communication makes the decision-making process even harder.

By converting your leads through WhatsApp, your customers rest assured that the brand will be just a message in case of any dispute with the product quality. You can automate customer support queries in case of high sales.

You can also leverage WhatsApp list messages and custom replies to address FAQs with a faster response time and use the opportunity to strike a meaningful conversation with your customers throughout the journey.

Maintaining retention span

With dozens of new products launching every day, it is tough to maintain your audience’s retention span. They make one scroll on Instagram, and boom, another brand is displaying their ad. What to do in this scenario?

Once you’ve enticed the prospects through your product offerings on Instagram and redirected them to WhatsApp, half of your work is done. Now, you need to provide them regular updates regarding their order and give them a reason to buy from you again.

Send feedback forms, give intimation regarding new product launches and build a strong relationship that increases their retention span.

While you do that, make sure:
- You keep the communication short and to the point
- Don’t spam your customers with frequent messages
- Reinforce your messages with videos, pictures, social proofs, etc. wherever required
- Make it personalized and quirky
Upsell and cross-sell

WhatsApp has an incredible open rate of 99%. Once the prospect has bought any of your product/services, you can send(after getting their permission) product catalogs, new launch details, discount offers, and upsell or cross-sell your products.

For instance, if you’re sending them order updates, use the opportunity and recommend other products to them. The idea is to use what they have already purchased as an indicator to know what else they might be interested in.

Here’s an example of such a message focused on cross-selling:

Hey Priyanka,

Your black dress has been delivered. Hope it looks great on you!

But, we think your picture-perfect look would be incomplete without our perfect pair of heels. Click on the link below and check out our latest collection of heels available at a 10% discount with express delivery.

This way, you would know their preferences and also get a chance to sell your other products to the same customer base.

Building a sustainable brand

Compared to simply adding your website link in the bio where your prospects can leave a message via a form or email, putting your WhatsApp link redirects them to an opportunity to receive a response from you instantly.

Your response and brand loyalty go hand in hand. According to a recent report from Gartner, customers are more likely to stick with a brand long-term when their service expectations are met.

This signifies that if your communication is top-notch, you can get an influx of leads into your inbox and recurring purchases–thereby building a sustainable brand. So, build a robust and quick communication system through WhatsApp and strike while the iron is hot to en-cash the opportunity and maintain their attention while it is still fresh.

Efficient buying process

With social commerce on a boom, Instagram has become a HubSpot for generating sales. Over 130 million users engage with shopping posts on a monthly basis, proving that this app is useful for driving both product awareness and sales.

However, selling is just the tip of the iceberg to being in the game for the long term. You need to provide a seamless user experience and solve any of their objections quickly before they move on to another brand. And diverting your traffic to WhatsApp helps with that.

Through WhatsApp, your customers can communicate with your brand, send in their queries, and make the purchase–all in relatively less time. This makes the entire buying process more efficient and transparent.

Conclusion

Holding a stellar value proposition for your brand would all be in vain if you don’t provide an eccentric customer experience. And placing a WhatsApp link on your Instagram profile does precisely that. You no longer need to scout for another messaging platform or chase potential customers through DMs to close the deal. Just add the link-generating feature; if your price and offering excite your prospects, they’ll directly reach out to you.

The feature also creates credibility and trust for your brand because:
- They feel a direct connection as WhatsApp symbolizes a personalized form of marketing
- They can chat with your brand–that gives them a sense of security for investing their money at a credible place
Moreover, with the tracking function, you can track the efficacy of this feature and use the metrics as a base for making decisions related to advertising budgets, branding, and inventory. Whether you’re a small business owner or a well-established brand, converting Instagram leads through WhatsApp will be an effective investment for you.

FAQs

1- How to create a click-to-chat link for WhatsApp?

You can create click-to-chat link, by using the following link, entering the WhatsApp phone number after the ‘=’: api.whatsapp.com/send?phone= .

2- How one can use WhatsApp for Business?

WhatsApp business can be use for showcasing Product catalogue, communicate with others, provide good customer service.

3- How do I create WhatsApp QR code for ?

You can create WhatsApp QR code using free QR code generator by entering the country code without the + symbol, followed by the WhatsApp phone number.
August 4, 2022
Top 12 Strategies to Acquire B2B Leads
According to a study, lead generation is the ultimate goal of 85% of B2B businesses. We understand that lead generation is not a direct experience. Still, if done effectively, it might turn out to be a boon for your company and help your firm outperform the cutthroat competition tremendously.

But to achieve the goal of B2B sales and marketing teams which is to develop high-quality leads that convert into customers, you will need to devise robust strategies.

Remember that one of the crucial aspects of lead generation is quality, and if you raise leads without qualifying them, then you will end up doing nothing but waste your time and efforts. So, to alleviate your concerns and save you time, we have compiled a comprehensive list of the top tactics for acquiring excellent B2B leads.

Top Strategies to Aquire B2B Leads
Some More Tips to Generate B2B Leads

Top Strategies to Aquire B2B Leads

Top Metrics Used to Measure Lead Generation

Here are the top actionable B2B leads acquiring strategies that you can employ:

Content Marketing

Many people don’t know this, but content marketing is one of the most effective strategies for generating B2B leads. At its foundation, content marketing is simply the creation of high-quality content and its distribution through various channels.

In a simple way, the more views your blog receives, the better your chances of growing conversation rate and sign-ups will be.

Send Cold Emails

Did you know that 59% of marketers believe email is a crucial medium for generating B2B leads? It may be a terrific tactic if you take the time to thoroughly personalize your cold emails using merge tags.

A merge tag will allow you to substitute your first name or company’s name in emails, giving the impression that you have personalized each communication to each prospect. We emphasize sending personalized emails since they are more likely to generate a response from the recipient.

Generate Your Leads With Marketing Automation

You can use marketing automation software to segment clients and target them with unique messages to boost engagement. After that, the sales team can convert leads in the marketing funnel to sales-qualified leads (SQLs).

You can also utilize outbound automation tools to send customized emails in bulk and proactively cultivate these leads into SQLs.

Top 5 Best B2B Lead Generation Sources to Generate High Quality Leads

Generating B2B leads is hard but here are some of the best and underrated sources to collect high-quality b2b leads that will boost your sales.

StartupTalkyPooja Uniyal

Contact Warm Leads

When you contact a prospective customer with whom you have had no previous communication on call, this is referred to as cold calling. Contrary to that, ‘Warm Calling’ is when you call someone with whom you have already spoken before.

If you manage to do this correctly, it can be a very effective way of generating leads.

Social Media Marketing

B2B Marketers’ Preferences of Social Media Channels for Lead Generation

In today’s world, social media marketing is very important in any field. Every day, billions of people utilize social media platforms like Facebook, Instagram, and Twitter.

Many big firms have now realized the stronghold of these platforms, and if you use them correctly, these social media platforms have great potential to be fantastic B2B lead-generating channels.

Use Online Forums

Online forums enable you to meet new leads and provide you with a better understanding of your present clients. When filling out these forums, people tend to demonstrate their concerns or reviews that you can answer and therefore, develop a connection and trust among them. This is another great strategy to generate B2B leads.

Respond to Important Questions on Q&A Websites

For reaching out to potential consumers, you can use websites like Quora, which prove to be an excellent source of fresh sales leads. You can find and answer the relevant questions to reach out to potential customers.

These clients should be attempting to solve the exact problem that you are providing a solution for. Initially, you can begin by investigating the current question related to your field of work and then move forward to the follow-up questions.

Develop a Powerful Landing Page for B2B Lead Generation

Developing a powerful landing page for your website has proven to be one of the best strategies to generate leads in 2022. Landing pages allow you to collect leads’ data and cultivate those leads into paying clients.

For effectiveness, you should make sure that every landing page provides the precise answer that a visitor is seeking.

Improve Your Website’s Performance

The effectiveness of your website may also help in successful lead generation. If your website gets organic traffic but takes time to load then it will not be able to convert that traffic into leads.

Honestly, no one would want to sit and wait for your website to load instead they will leave and switch to another website. To avoid this, make sure to increase your site’s speed and mobile responsiveness.

What are the Sources That Generate Leads to Your Agency?

Formulate a List of Business Contacts

Creating a custom list of B2B leads is also a very helpful method of producing fresh sales leads. You can start by sorting the list based on the firm’s size, location, revenue, the technology utilized, financing, the title of the job, and others.

You can either use cold emails to create a list of potential business contacts or you can also employ lead generation software to make things easier.

Make Use of Webinars to Generate B2B Leads

B2B marketers have started using webinars as a marketing tool in the past few years. Even research says that 73% of B2B marketers believe that webinars are a successful way to generate quality leads.

It gives marketers a more personalized experience to educate their target customers and engage with them.

Utilize a Free Tool for Generating B2B Sales Leads

Many IT firms use this tactic for generating B2B leads. Creating or utilizing a free tool is an effective strategy as it enables people to have a glimpse of the product and service, plus it also provides strong opt-in offers that draw high-quality leads. For example- Leadfeeder is a free tool for generating leads.

Best Sales Prospecting Tools for Lead Generation and Conversion

Top 5 Sales Prospecting Tools to build you a prospect list, to integrate with your CRM including Prospect.io, Leadfeeder, Bloobirds, Datanyze, and Detective.

StartupTalkyAnsh Mehrey

Some More Tips to Generate B2B Leads

The suggestions we’ve provided above are some of the most popular ways to generate B2B leads, but we have a few more tricks up our sleeves. Here is an intriguing collection of strategies and suggestions to help you increase your sales leads:
- Add a Live Chat to your website.
- Produce referrals from current customers.
- Construct campaigns around competitive keywords.
- Execute Remarketing Campaigns.
- Use dynamic web pages to personalise your website.
- Find high-quality leads via LinkedIn.
- Receive More Reviews Online.
- Make use of intent-based Pop-Ups.
- Increase web traffic via SEO.
- Increase sales lead by using e-books.
- For your blog, conduct interviews with industry-relevant personalities and influencers.
- Make use of white papers to create more leads.
- By guest posting, you can tap into someone else’s audience.
- Always concentrate on expanding your network.
- Create an Advisory Board.
- Implement programs for partner sales.
- Attend or speak at industry events.
- Find out more about your competitor’s dissatisfied customers.
Conclusion

You’ve made it to the end, and we hope you found these tips useful. All of the B2B lead generation tactics described above will assist your firm in efficiently achieving its lead generation objective. Every firm may utilize different techniques based on their preferences and convenience, but we guarantee that whatever you choose will lead you to success. We urge that you don’t limit yourself to one strategy and instead evaluate all of your possibilities for expanding your business.

FAQs

What is B2B lead generation?

B2B lead generation is an essential task for the sales and marketing team of a business. This refers to recognizing the target customers for a business’s products and services and then attracting them to make a purchase.

What strategies do you use to generate leads?

Strategies to generate leads are:
- Social Media Marketing.
- Send Cold Emails.
- Content Marketing.
- Contact Warm Leads.
- Use Online Forums.
- Make Use of Webinars.
- Generate Leads with Marketing Automation.
Where can I find B2B contacts?

You can find B2B contacts from the following:
- Company websites
- LinkedIn
- Business directories
- Search Engines
- Social Networks
July 11, 2022