Black Friday is a highly anticipated event for both brick-and-mortar and online stores. It presents a tremendous opportunity for businesses to attract new customers and boost sales. One of the most effective ways to capitalize on this shopping frenzy is by creating compelling Black Friday landing pages. In this article, we shall talk about 13 successful strategies for designing high-converting Black Friday landing pages that will help you stand out from the competition.
Before we delve into the strategies, let’s take a moment to understand the importance of having a dedicated landing page for your Black Friday promotions. A landing page serves as a focused hub for your marketing campaign, directing visitors to take specific actions, such as making a purchase or signing up for a newsletter. By creating a well-designed and persuasive landing page, you can maximize conversions and drive revenue during the holiday season. Below are some of the key strategies for creating high-converting Black Friday landing pages:
Strategies for Creating High-Converting Black Friday Landing Pages
Use Bold Headlines
The headline is the first thing visitors see when they land on your Black Friday landing page, so it needs to grab their attention immediately. Make sure your headline is bold, clear, and concise, conveying the value proposition of your offer. Use powerful words and phrases that resonate with your target audience and create a sense of urgency.
For example, Tony Robbins, a renowned life coach, uses an inspirational and motivational tone in his Black Friday landing page. His headline celebrates the beginning of the holiday season and encourages visitors to explore his solutions for mastering every area of their lives.
“Master Every Area of Your Life: Unleash Your Potential this Holiday Season”
Craft Compelling Copy
Once you have captured the attention of your visitors with a strong headline, it’s crucial to maintain their interest with compelling copy. Your copy should clearly communicate the benefits of your offer and address any potential objections or concerns. Use persuasive language, storytelling techniques, and social proof to build trust and credibility.
Passion for Savings, a website that features coupons and online deals, effectively uses informative copy to direct visitors to their best Black Friday deals and alerts. They provide clear headlines and subheadings that guide visitors to the most relevant sections of their landing page.
“Best Black Friday Deals: Save Big on the Hottest Products this Holiday Season”
Create Strong Call-to-Action (CTA) Buttons
A strong call-to-action (CTA) is essential for driving conversions on your Black Friday landing page. Use action-oriented language and design visually appealing buttons that stand out from the rest of the page. Make sure your CTA clearly communicates the next step visitors should take to avail of your offer.
EngageBay, an email marketing software company, effectively uses playful language in its CTA buttons to entice visitors to sign up for their holiday SaaS deals. They use phrases like “Notify Me” and “Get Exclusive Access” to create a sense of anticipation and exclusivity.
Black Friday is all about quick shopping, with customers rushing to grab the best deals before they’re gone. To keep up, your Black Friday landing page must load quickly to keep shoppers interested. To improve your Black Friday landing page’s load speed, you can start by compressing and resizing images to reduce their size without losing quality. Limiting the number of elements, like images, scripts, and styles, can also help speed up loading times. Enabling browser caching will allow returning visitors to avoid reloading the entire page. Finally, removing unnecessary code and spaces will streamline your site’s performance. Implementing these strategies can keep shoppers engaged and enhance their experience.
Leverage Social Proof and Testimonials
Social proof is a powerful tool for building trust and credibility. Incorporate customer testimonials, reviews, and success stories on your Black Friday landing page to demonstrate the value of your offer. Use compelling visuals and quotes that highlight the positive experiences of your satisfied customers.
RafflePress, a WordPress plugin for building contests and giveaways, effectively showcases testimonials from happy customers who have benefited from their Black Friday deal. By featuring real people and their positive experiences, they instill confidence in potential customers and increase conversion rates.
Create a Sense of Urgency with Countdown Timers
Black Friday Landing Page Example
Urgency is a powerful psychological trigger that can drive visitors to take immediate action. Incorporate countdown timers on your Black Friday landing page to create a sense of scarcity and encourage visitors to purchase before time runs out. Highlight the limited availability of your offer and emphasize that the deal will expire soon.
The School of Calisthenics, an online fitness coaching platform, effectively uses a countdown timer to create a sense of urgency for their Black Friday sale. By reminding visitors of the limited time remaining, they encourage them to take advantage of the exclusive offer before it’s too late.
Example: “Don’t Miss Out: Only [X] Hours Left to Save 50% on Our Online Fitness Courses”
Black Friday is all about offering irresistible deals and discounts. Create special offers and bundles specifically for this shopping event to entice visitors and increase the perceived value of your offer. Highlight the savings and benefits customers will receive by availing of your Black Friday deal.
HandleTheHeat, a baking business specializing in desserts and cookie making, effectively promotes a discounted bundle of their baking courses for the holiday season. By presenting a comprehensive package that includes a handbook, a baking class, and an ebook, they provide customers with a compelling reason to make a purchase.
Example: “Black Friday Exclusive: Save Over 50% on Our Baking Course Bundle.”
Eye-Catchy Banners
Black Friday brings many excited shoppers looking for the best deals, and with so many offers, it’s easy to miss some. That’s why having bright banners to show your giveaways and promotions is important.
These banners don’t just grab attention; they help turn curious visitors into loyal customers. In a sea of discounts, a standout banner can make a big difference, helping you increase sales and make a lasting impression on shoppers.
Optimize for Mobile Devices
In today’s mobile-first world, it’s crucial to ensure that your Black Friday landing page is fully optimized for mobile devices. A significant portion of your target audience will be accessing your page from smartphones and tablets, so make sure the design, layout, and functionality are seamless on mobile screens.
The New York Times, a leading news publication, creates a mobile-friendly Black Friday landing page that provides a seamless user experience across different devices. Their page is responsive and adapts to different screen sizes, ensuring that visitors can easily navigate and engage with their Black Friday offers.
Implement Clear Navigation
While a focused and streamlined landing page is essential, it’s also important to provide clear navigation options for visitors who want to explore more of your website. Incorporate a simple and intuitive navigation menu that allows visitors to easily access other sections of your website or explore additional products and services.
Sage, a company that sells accounting software, effectively implements clear navigation on their Black Friday landing page. They provide a basic Unbounce landing page template with minor modifications, allowing visitors to navigate to different sections of their website and explore various promotions.
Optimize Loading Speed
Loading speed is a critical factor in determining the success of your Black Friday landing page. Visitors expect fast and responsive websites and a slow-loading page can lead to high bounce rates and lost conversions. Optimize your page by compressing images, minimizing code, and leveraging caching techniques to ensure a smooth and speedy user experience.
Vimeo, a video hosting platform, ensures fast loading speeds on its Cyber Monday landing page. By enhancing its page for quick loading times, the platform provides a seamless browsing experience for visitors, increasing the chances of engagement and conversions.
Implement A/B Testing
A/B testing is a powerful technique that allows you to experiment with different elements of your Black Friday landing page to determine which version performs better. Test different headlines, copy variations, CTA button designs, and overall layouts to optimize your page for maximum conversions. One can analyze the results and make data-driven decisions to improve the effectiveness of your landing page.
The School of Calisthenics effectively utilizes A/B testing to refine its Black Friday landing page. By testing different variations of their headline, copy, and CTA buttons, they identify the elements that resonate most with their target audience, leading to higher conversion rates.
Monitor and Optimize Performance
Once your Black Friday landing page is live, it’s crucial to monitor its performance and make necessary optimizations to maximize conversions. Use analytics tools to track key metrics such as bounce rate, conversion rate, and average session duration. Identify areas of improvement and make iterative changes to optimize your page for optimal results.
Canine Principles, an online school for dog training, continuously monitors and optimizes their Black Friday landing page performance. By analyzing user behavior, they identify potential bottlenecks and make iterative improvements to increase conversions and drive revenue.
Conclusion
Creating high-converting Black Friday landing pages requires careful planning, strategic design, and persuasive messaging. By implementing the strategies outlined in this article, you can effectively capture the attention of your target audience, build trust and credibility, create a sense of urgency, and drive conversions. Remember to continuously monitor and optimize your landing page to maximize its performance and ensure a successful Black Friday campaign. Happy converting!
FAQs
How do I create a high-converting landing page?
Craft a compelling headline and concise, persuasive copy. Use clear CTAs and compelling visuals to guide visitors toward conversion.
How do you attract customers on Black Friday?
Offer irresistible discounts and promotions. Implement targeted marketing campaigns across channels to create buzz and drive customer engagement.
What sells the most on Black Friday?
Electronics, especially popular gadgets and devices, sell the most on Black Friday. Additionally, clothing, home goods, and heavily discounted doorbusters attract significant sales.
As we’re now in the digital age, it’s essential to keep up with the modern times. Digital marketing is surging globally, and it’s hard to go online without seeing different digital marketing campaigns.
A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form for more information.
In digital marketing, landing pages are an important tool for converting website visitors into leads or customers. They typically have a specific focus or theme and are designed to be simple and clear, with a strong call to action.
Landing pages have become one integral part of digital marketing campaigns, and if you are an expert digital marketer, you know how important startup landing pages can be, and how much they can help in boosting a digital campaign. As important and effective, as they can be, one must be careful while building a landing page. A good landing page typically has a specific focus or theme and is designed to be simple and clear, with strong CTAs (Calls to Action) that help convert website visitors into leads or customers.
Before diving deep into the tools used for building landing pages, let us first talk about what landing pages are. Landing pages, by definition, are standalone pages that are built for advertising or a marketing campaign. Landing pages are essential components of a successful website. They provide viewers with the first glimpse of your company and often serve as the primary source for conversions. Landing pages are important for capturing leads, explaining product features, and describing the key advantages of using products or services. For any business, creating an effective landing page should be a top priority. With the right strategies in place, businesses can use well-designed landing pages to drive relevant traffic and convert visitors into customers or at least newsletter signups. Creating a clear call-to-action on the landing page and emphasizing visuals is critical; it’s also important to make sure the message resonates with conversion goals.
There are two different types of Landing pages, namely Lead Generation Landing pages and Clickthrough Landing pages.
Lead Generation Landing pages: These are mostly used by B2B marketing companies to collect the user data such as email and names, which can be further used to build a list of emails as their prospective clients.
Clickthrough pages: These pages are much more direct as their main objective is to sell a product or a subscription-based service, and these pages are mostly used by E-Commerce websites and SaaS services.
Key elements that make up an effective landing page
5 Crucial Things Every Landing Page Should Have
A clear and specific call to action: The main goal of a landing page is to get the visitor to take a specific action, such as filling out a form or making a purchase. The call to action should be clear and prominent on the page.
A compelling headline: The headline of the landing page should grab the visitor’s attention and clearly communicate the value or benefit of the product or service being offered.
Relevant and compelling content: The content of the landing page should be relevant to the visitor and should clearly communicate the benefits and value of the product or service being offered.
A visually appealing design: The design of the landing page should be visually appealing and should effectively communicate the message and value of the product or service being offered.
Social proof: Including testimonials, reviews, or other forms of social proof can help build trust and credibility with the visitor and increase the chances of conversion.
Steps to Create an Impressive Landing Page
Having an excellent landing page is vital to ensure that consumers receive the right information quickly when exploring potential business opportunities online. Here are a few essential steps to create an impressive landing page:
1. A good landing page should have a clear and concise headline that tells visitors what they can expect to find on the page.
2. The headline should be followed by a short and descriptive subheadline that elaborates on the main headline.
3. The page should then have a strong and attention-grabbing image that helps to visually communicate the message of the page.
4. The copy on the page should be well-written and free of grammar or spelling errors. It should also be persuasive and convince the reader to take action.
5. The page should have a clear call-to-action (CTA) that tells the reader what they need to do next. The CTA should be prominently displayed and easy to find.
6. The page should also have social proof in the form of testimonials or customer reviews to show that others have had success with the product or service being offered.
7. The page should be designed in a way that is visually appealing and easy to navigate. All of the elements on the page should be placed in an intuitive way.
8. The page should load quickly and be optimized for mobile devices
Top Landing Page Builders
There are several landing page software tools that are used by businesses for their digital marketing campaigns. In this article, we will talk about the top 10 landing page builders that help elevate website conversions in 2023. So, let’s take a look at them.
HubSpot
Rating
4.4/5
Price Range in $ (Monthly)
14 to 3600 for Marketing, 45 to 1200 for Sales, 45 to 1200 for Customer Service, 23 to 1200 for CMS, and 45 to 2000 for Operations.
HubSpot – landing page builder
HubSpot is an all-in-one software platform that helps businesses with web hosting, analytics, content optimization, landing page building, and more. It allows users to create a landing page quickly and easily. With embedded forms and automation systems, it allows for an efficient way to collect customer data and convert leads into customers or sales with ease. Hubspot’s landing page builder gives you the tools you need to create effective landing pages that keep your target audience engaged, whether you use one of the many customizable templates or design and code each landing page from scratch using their innovative drag-and-drop tools. They also offer other features like A/B testing to help maximize potential conversions from landing pages.
Features offered by Hubspot:
Hubspot is an international leader in marketing automation and offers valuable services such as analytics, landing page builders, SEO optimization, and content creation.
The landing page building feature is especially beneficial for businesses of all sizes, as it allows users to build stunning landing pages for lead generation within minutes.
It’s incredibly user-friendly due to its drag-and-drop interface, customizable templates, photo library, and a plethora of other features that help people create websites that are attractive and optimized for conversions.
All landing pages can also be modified to look good across multiple devices such as PC/browser or mobile device.
Hubspot also offers to track and report on landing page performance so businesses have detailed insights on what works and what doesn’t.
Pros:
One of the primary pros of using HubSpot is its landing page builder, which is designed to make customizing landing pages easy and efficient.
This landing page builder allows users to quickly and easily create their desired landing page without the need for any coding knowledge or experience.
It includes multiple options, such as a library of free page templates and layouts that are easily customizable.
It provides an intuitive drag-and-drop interface so users can move elements around on the landing page as they desire.
Optimizing landing pages with HubSpot’s landing page builder is an effective way to improve organic search ranking since this platform is both small-business friendly and SEO-friendly.
Cons:
If you need customization of more detailed landing pages with specific technology stacks or larger landing pages designed for search engine optimization purposes, Hubspot may not be the right option.
While there is a large variety of templates available within Hubspot, they could look somewhat generic compared to landing pages built outside of the platform.
Hubspot is supported by multiple third-party apps and integrations, some users may find themselves overwhelmed by the vast number of choices available and feel constrained by what their subscription plan allows them access to.
Pricing Model for HubSpot
Software
Starter
Professional
Enterprise
Marketing
Costs $50 per month, and offers tools such as landing pages, email marketing, and ad retargeting
Costs $890 per month and offers marketing automation, SEO recommendations, and custom reports with campaign reporting
Costs $3200 per month and offers services such as team management and advanced reporting with predictive leads
CRM and Sales
Costs $50 per month and comes with customizable sales properties, meeting scheduling, and other basic features
Costs $500 per month and offers sales analytics, custom reporting, eSignature, and some personalization features
Costs $1200 per month and offers webhooks, custom objects, scalability, and reporting dashboard
Customer Service
Costs $50 per month and comes with live chats, conversational bots, and simple automation
Costs $400 per month and comes with ticket status and routing, and offers better customer service with custom reporting and an insight dashboard
Costs $1200 per month and helps users manage multiple teams’ slack integration along with webhooks
Unbounce
Rating
4.4/5
Price Range in $ (Monthly)
90 to 575
Unbounce – best landing page builder
Unbounce is a landing page builder with an easy-to-use drag-and-drop interface, that helps you seamlessly build landing pages, lead marketing campaigns for eCommerce, and run social ads, and email marketing. It helps users build one goal-focused and dedicated landing page, without an ounce of coding, to convert traffic into revenue.
With over 100 different landing page templates to choose from and an easy drag-and-drop interface, Unbounce landing page software offers to build an interactive landing page with customizable JavaScript and CSS, which can be used to make the page all the more responsive and fit for both, a mobile device or a desktop. Also, the built-in AI support helps you test your landing page design to see exactly how it works and what else is needed.
Unbounce Landing page Tutorial: An Absolute Beginners Guide
Features Offered by Unbounce
Seamless account management allows users to deal with multiple clients, and store records efficiently.
The single sign-on (SSO) feature makes it easy to manage usernames and permissions, while you can also choose who gets access.
Unbounce offers the re-usability of templates which works effectively while also allowing you to share templates among other Unbounce users.
Shaped to load pages quicker than usual, Unbounce pages are designed to load swiftly, without any time delay.
With utmost care for privacy, the pages also display a green padlock on the URL bar, assuring the user of complete privacy.
Pros
It provides an intuitive platform that makes it easy to build landing pages quickly and without any coding knowledge needed.
This revolutionary drag-and-drop landing page builder also allows non-technical users to customize landing pages without any assistance, making Unbounce a great time saver.
Another massive benefit is the wide range of features that allow for deep customization and integration with third party apps like MailChimp, SalesForce, and more.
The analytics feature is another must have for companies looking to track performance over time so they make the most of their investment.
All in all, Unbounce presents an easy-to-use landing page solution with plenty of custom options that can help businesses get up and running fast with short-term success and long-term growth potential.
Cons
One of the main cons of using Unbounce landing page builder is the cost. It is not an inexpensive service, and some businesses may find it too expensive for their budget.
Additionally, because it offers a lot of features, there is a steep learning curve for those who are new to landing page building and web design.
These features also require significant technical know-how from experienced users.
The A/B testing feature is quite basic and customer service is extremely poor.
The pricing model for Unbounce
Launch plan
Optimize plan
Accelerate plan
Scale plan
Costs $81 per month and is built for small businesses starting with digital marketing and landing pages
Costs $122 per month and is built for businesses ready to optimize landing pages
Costs $203 per month and is built for fast-growing businesses that need to boost traffic
Costs $300 per month and is built for huge enterprises looking for greater traffic and conversion rate
Offers up to 20000 visitors and 500 conversions with 1 connected domain
Offers up to 30000 visitors and 1000 conversions with 1 connected domain
Offers up to 50000 visitors and 2500 conversions with 7 connected domain
Offers up to 50000 visitors and 3000 conversions with 15 connected domain
Instapage
Rating
4.3/5
Price Range in $ (Monthly)
Starts from 199 and has Versatile prices.
Instapage landing page builder
Instapage is more than just a landing page software tool; it is an advertising conversion cloud, with the ability to automate a personalized post-click page creation through conversion intelligence. Instapage helps users to integrate post-click landing pages and ads through marketing campaign visualization, which helps create a personalized experience for the customer.
Furthermore, Instablocks offers its users a variety of page blocks comprising CTA forms, overviews, and more so you can manipulate the content of your page, globally. The conversion-optimized templates help you pump up the conversion rate, and with the availability of quick mobile pages, it reduces bounce rates and does not let mobile browsing hinder your marketing campaign.
Features Offered by Instapage
Offers personalized experience to users with the use of specific keywords to maximize conversions.
Allows users to feature their own images with an Image Asset Manager.
Instapage allows users to add custom coding through JavaScript, CSS, and other scripts, to enhance the functionality of the page.
Modern design features such as Parallax scrolling also come in handy in the design of a landing page.
Overwrite protection makes sure two different users working on the same template do not make a fuss.
Pros
It offers an array of tools for personalizing landing pages for an optimal user experience and greater conversions, features A/B testing to compare different landing page versions and measure performance, and gives users plenty of customization options to be creative in designing their landing pages.
Additionally, the landing pages are mobile-ready right out of the box since they are automatically optimized for all device types so that no one misses out on crucial information while browsing your website.
With Instapage, you can easily create beautiful landing pages with lots of great features — making it one of the best landing page building options available on the market.
Cons
It can be difficult for beginner website builders to learn how to navigate Instapage due to its complexity and high price point.
Since Instapage is marketed for landing pages, it lacks the complexities necessary for building full-scale e-commerce webspaces.
It probably isn’t the ideal solution if you are looking to build a fully integrated webstore; instead, you might try researching another landing page builder better suited for your needs.
The pricing model for Instapage
Business plan
Enterprise plan
Costs $149 per month
Cost is variable depending on your usage and needs
Offers features such as no conversion limit, post-click score conversion analytics, and many more features
All features of the Business plan with 1:1-ad-to-page personalization, visual collaboration, and editable blocks
Integrations for Zapier, HubSpot, Salesforce, and Marketo
All integrations offered by Business Plan along with page migration and customer manager
Leadpages
Rating
4.2/5
Price Range in $ (Monthly)
Starts from 42
Leadpages landing page software tool
Leadpages is one of the first choices for small businesses and online enterprises, that are trying to build a brand and make an online presence. It lets users build websites, landing pages, pop-up alerts, and much more without using any code. Leadpages helps you choose from over 200 different templates to create websites and landing pages with a high conversion rate, connect CRM and email, and build traffic with leads, guidance, and increase conversions.
Leadpages has a simple and seamless set of tools making it effortless to create, update and deploy your landing pages, quick and accurate, ridding you of extra costs of freelancers and time delays. You also get to make mobile responsive pages and deploy them in a matter of minutes, using state-of-the-art templates and an easy drag-and-drop interface.
Features Offered by Leadpages
Leadpages allows you to view your page across different screen sizes hence, identifying if something needs to be rectified.
Hidden form fields allow you to pass data to your CRM, through prepopulated fields.
Leadpages makes a backup of all opt-in data in case any of the integrations experience downtime.
Offers checkout with Stripe, allowing users to accept payments and deliver products from any page.
Offers an image library where you can add and remove images to use in your page designs, the way you deem fit.
Pros
Its intuitive UI and drag-and-drop feature make landing page creation a breeze even for novice users.
Leadpages offers multiple pre-made templates to reduce design time and flaunt your content on professionally designed landing pages.
It integrates with over 500 services, so you can connect it with your email marketing service or landing page tracking system.
You can quickly design web forms and calculate A/B testing to measure and optimize landing page success.
These features help businesses skyrocket their conversion rate, bringing in more leads and sales over time.
Cons
One issue with Leadpages is that its landing pages are very limited in terms of design and customizability.
Additionally, because Leadpages is a third-party service, there may be delayed support from the company if any maintenance issues or bugs arise.
Businesses creating landing pages must also keep in mind that using Leadpages can become expensive over time due to the amount of landing pages needed for campaigns and marketing efforts.
The pricing model for Leadpages
Advanced plan
Pro plan
Standard plan
Costs $299 per month billed annually
Costs $74 per month billed annually
Costs $37 per month billed annually
Can be used to build up to 50 sites and including landing pages, traffic leads, and hosting
Can be used to build up to 3 sites and including landing pages, traffic leads, and hosting
Can be used to build up to 1 site and include landing pages, traffic leads, and hosting
Priority phone tech support with over 40 integrations and online sales and payment
Chat and email tech support with over 40 standard integrations and email trigger links
Email tech support with no email triggers or online sales and payments
GetResponse
Rating
4.2/5
Price Range in $ (Monthly)
Starts from 13
GetResponse – Top Landing Page Builder
GetResponse helps you to create high-converting, mobile-responsive landing pages, but it’s also a digital marketing platform used for sending emails, creating web and startup landing pages, and automating marketing. It offers to grow your audience with lead generation and targeted online communication that helps users boost their conversion rates. Moreover, GetResponse helps you deploy your skillset into an asset that you can use to grow revenue with about a thousand daily webinars and deliver an amazing customer experience to create a loyal following.
Whether you wish to propel your business online, or you are in need of personalized tools to cater to your needs for scalability, GetResponse helps you communicate with your potential clients and increase return on investment. Moreover, with the help of sales funnels, popup forms, and marketing automation, GetResponse helps in online marketing and generating revenue from anywhere in the world.
How to Create a Landing Page from Scratch in GetResponse
Features Offered by GetResponse
With images from Shutterstock and gifs from Giphy, GetResponse helps create mobile-responsive pages for a high conversion rate.
Popup forms for signups and data collection, GetResponse helps you send targeted emails to prospective clients and customers.
Ready-made sales funnel helps you display your products and services to your customers, helping you sell more.
Drag and drop interface helps customize your page, so it suits both, the desktop view as well as the mobile device view.
GetResponse also offers insights into the pages along with conversion rate and other details. This allows you to choose the best designs and achieve high conversion rates.
Pros
It offers powerful integrations with online store builders and social media platforms, making it easier than ever to have multiple touchpoints with your customers.
GetResponse also provides world-class analytics tools, so marketers can see exactly how their campaigns are doing, as well as access to cutting-edge automation capabilities designed to maximize ROI with minimal time investment.
They offer responsive customer support when you need help. With its comprehensive suite of features, GetResponse makes it easy for businesses of all sizes to take full advantage of the power of email marketing.
Cons
One major issue is that their landing page builder is not as feature-rich as similar platforms on the market.
While GetResponse landing pages look great, they lack important features such as the ability to split test landing pages or ads. This makes it difficult to accurately measure ROI or use A/B testing to optimize campaigns.
GetResponse’s landing pages can only link to external URLs rather than being able to contain internal content, which makes for an awkward user experience when transitioning from the landing page to the checkout page.
GetResponse may be good for basic marketing tasks like email campaigns, but lacks features that are necessary for more advanced customers looking to scale up their businesses.
The pricing model for GetResponse
Basic plan
Plus plan
Professional plan
Max plan
Costs $19 per month and is used for sending emails and building a contact base
Costs $59 per month and is used for generating leads
Costs $119 per month and is used for marketing automation and integrations
Used for evolving marketing strategy and comes with a variable pricing
Comes with tools for email marketing, unlimited marketing pages, templates, and lead funds
Offers everything that comes with a basic plan along with automation builder and sales and webinar funnels
Offers everything that comes with a plus plan along with unlimited sales and webinar funnels and work together for 5 users
Offers everything that comes with a professional plan along with dedicated support and IP and Microsoft Dynamic Integration
ConvertKit
Rating
4.4/5
Price Range in $ (Monthly)
Starts from 15
Convertkit – landing page builder
Convertkit is an all-in-one email marketing software specially designed for bloggers and small businesses. Whether you’re a solo entrepreneur or a business team, this platform helps to efficiently manage all your email automation needs in one place. Features such as landing page builder, automation builder, reporting dashboard, and rich segmentation allow users to create fully customized landing pages and automate their entire subscriber journey. Convertkit makes it easy to create stunning landing pages and publications quickly and optimize them for better performance. With its drag-and-drop page builder, customizable popup forms, landing page templates, and automatic publishing capabilities of landing pages, Convertkit will take your website visitors to the next level of engagement. It supports A/B testing with its optimization suite so that users can track the conversion rates of landing pages with ease.
Features offered by Convertkit
It has powerful automation tools designed specifically for content creators and bloggers, allowing them to create landing pages and build segmented email lists quickly and easily.
Automation can be daunting at first, but ConvertKit simplifies the process with helpful tools like landing page builder that enable users to quickly construct highly customizable landing pages without the need for complex skills.
The platform offers direct integration with popular payment gateways, including Stripe and PayPal, making it easier than ever to build landing pages and capture subscribers that are ready to buy.
With comprehensive analytics all in one place, ConvertKit provides the perfect platform for managing email campaigns of any size.
Pros
One of the most attractive features is the landing page builder which helps make any promotional activities easier to execute.
This landing page builder has a simple user interface and allows for customizable designs that enable users to customize their landing pages according to the needs of their campaigns.
The amazing flexibility of the landing page builder along with other features such as audience segmentation, automatic emails, analytics, and automation workflows provide Convertkit users with everything they need to build their business.
Cons
One such drawback is the landing page builder which, while easy to use and intuitive, lacks some of the customization options of other solutions on the market.
It can be difficult to create high-converting landing pages because there are limited templates and design options available.
Testing landing pages and optimizing them for conversions can be challenging due to the lack of features in Convertkit’s landing page building suite.
The pricing model for Convertkit
Creator plan
Creator Pro plan
Costs $15/month, For up to 300 subscribers
Costs $29/month, For up to 300 subscribers
Best for growing creators automating their work
Best for established creators scaling their business
Swipe Pages
Rating
4.8/5
Price Range in $ (Monthly)
Starts from 39
Creating Landing Page with Swipe Pages
Swipe Pages is a landing page builder designed to help businesses create their desired web presence. With a landing page builder, they can make their website experience more user-friendly, modern, and engaging. Swipe Pages have proven to be incredibly effective at allowing businesses to acquire customers quickly. To sum up, Swipe Pages are an efficient way for businesses to easily capture leads and maximize user engagement with landing page builders.
Features offered by Swipe Pages
Swipe Pages offer an attractive landing page-building service that provides users with an intuitive and easy-to-manage platform.
The builder has a simple drag-and-drop interface and comes with a variety of templates, fonts, illustrations, hero images, video blocks, and more to choose from.
By using Swipe Pages’ landing page creator you can quickly create landing pages that resonate with your audience while allowing you to customize the look and feel of your landing page without the need for coding skills.
With the landing page included in the Swipe Pages suite of services, you can easily set up automated marketing campaigns, split test different landing pages or start collecting leads for your business.
Pros
Swipe Pages are incredibly useful landing page builders that make creating web pages simple and straightforward.
Not only are they cost-efficient, but they also provide users with impressive design templates that can be customized quickly and easily.
They allow entrepreneurs to design landing pages with maximum conversions in the shortest possible time – no coding required!
Swipe Pages also feature analytics tools so users can examine user behavior which allows them to optimize their landing pages for the best results in terms of sales and returns.
Swipe Pages support error-free A/B testing, allowing entrepreneurs to compare landing page variants for optimal performance.
Cons
As the builder is limited in its design options, landing pages often end up looking very similar or generic; this can have a negative impact on conversions as it may not reflect the unique attributes of your product or service.
Because Swipe Pages builders lack flexibility and customization, you may find yourself unable to make them fit precisely with your brand’s message or visual aesthetic.
It’s important to note that editing these landing pages can be tricky since there is no code-level access – meaning any changes you do make are limited by the builder’s capabilities.
The pricing model for Swipe Pages
Startup plan
Marketer plan
Agency plan
Costs $39/month
Costs $89/month
Costs $199/month
Offer 1 Custom Domain, 20,000 Traffic, Analytics & Conversion Tracking and more
Offer 5 Custom Domains, 50,000 Traffic, Smart Pages, 5 Client Subaccounts, and more
Offer Unlimited Custom Domains, 500,000 Traffic, Smart Pages, Unlimited Client Subaccounts, and more
ClickFunnels
Rating
4.7/5
Price Range in $ (Monthly)
Starts from 147
ClickFunnels – online landing page builder
ClickFunnels is an online landing page builder that simplifies the process of creating websites, making them easier than ever. With drag-and-drop technology, point-and-click design, and automated tools, it provides users with the freedom to customize landing pages that are tailored to their business needs. The launch of this program has made it easier for those who may not necessarily have coding skills to create effective websites quickly and easily. Beyond landing pages, ClickFunnels also offers funnel-building and hosting solutions. Whether you’re an online store or a service provider, there’s no limit to the ways you can use Clickfunnels for your business needs.
Features offered by ClickFunnels
ClickFunnels is an intuitive and powerful landing page builder that provides small-business owners with the tools they need to create high-quality landing pages quickly and easily.
With ClickFunnels, users have access to templates designed to look professional while making it easy to customize how their page looks and feels.
These landing pages can be created in minutes instead of hours or days. Other features include drag-and-drop elements, A/B testing capabilities, automation features, and even eCommerce setup assistance.
How to Create a Landing Page With ClickFunnels
Pros
ClickFunnels is an incredibly useful tool for businesses looking to drive sales and improve their visibility on the web. It’s an all-in-one suite of products that includes a landing page builder, funnel templates, email autoresponders, analytics, and more.
ClickFunnels allows businesses to quickly create landing pages and other key elements for an optimized online presence.
It automatically builds a sales funnel meaning less work for marketers who are already strapped for time.
With its intuitive and user-friendly interface, even those with no coding experience can create engaging pages within a matter of minutes.
It’s accompanied by great customer service so users have helped every step of the way.
ClickFunnels offers businesses a simple yet powerful platform to build beautiful landing pages and generate leads without having deep technical knowledge.
Cons
There are some drawbacks to using this builder, such as the high monthly costs associated with certain subscription packages.
The builder can be complicated and overwhelming for those who are new to website development, making it difficult for beginners to navigate.
There is also a limited range of customization options available which can be limiting for experienced web designers who may want more complex landing pages.
ClickFunnels is a useful landing page-building program but comes with its downsides that one should consider before subscribing.
The pricing model for ClickFunnels
Basic plan
Pro plan
Costs $147/month
Costs $197/month
Offer 1 Website, 20 Funnels, Unlimited Workflows, Basic Analytics, and more
Offer 1 Website, 100 Funnels, Unlimited Workflows, Basic Analytics, Liquid Theme Editor, and more
Landingi
Rating
4.4/5
Price Range in $ (Monthly)
Starts from 29
Landingi – Top Landing Page Builder
Landingi is an intuitive landing page builder that promotes customization and ease of use for all types of users. With its straightforward drag-and-drop interface, Landingi helps you quickly create landing pages that make an impression. You can customize the landing pages with high-converting widgets like countdown timers and surveys, or add layers of complexity with CSS code editing. It’s even compatible with marketing automation tools like MailChimp and Active Campaign so that you can start delivering tailored messages right away. Landingi also offers templates so you can build upon existing landing page ideas, making it easy to get started building your perfect web page in no time.
Features offered by Landingi
Landingi is an efficient landing page builder that can help anyone create captivating landing pages in a snap.
Its no-coding feature ensures that you don’t need to be a developer to create stunning landing pages which makes it perfect for everyone, especially non-technical folk.
Landingi offers plenty of customizable page templates and subscription optimization features that are designed to deliver positive ROI and maximum conversions.
All landing pages created with Landingi come with detailed performance analytics as well as email automation features and A/B testing options.
Pros
Landingi is a landing page builder that makes it simple to create stunning, high-converting landing pages that increase conversions and generate leads.
With an easy-to-use interface and drag-and-drop features, landing pages can be designed quickly without having any technical coding knowledge.
Landingi has many advanced features that make it suitable for marketers with all levels of expertise: from basic functionalities like A/B testing, to more complex options like creating pop-ups or integrating with eCommerce APIs.
The platform offers enough analytic data so users can track landing page performance and identify areas for improvement.
Cons
Its landing pages lack customization options and can’t be integrated with other applications or platforms.
The landing page designs are limited in number and none of them offer visually striking elements that would help set them apart from the competition.
Landingi falls short when it comes to performance optimization—the platform does not support A/B testing nor does it have analytics capabilities to measure landing page performance.
Its platform complexity makes Landingi less beginner-friendly compared to alternative landing page builders.
The pricing model for Landingi
Core plan
Create plan
Automate plan
Agency plan
Costs $29/month
Costs $65/month
Costs $89/month
Costs $109/month
Best for starters looking for an easy-to-use and responsive editor.
Best for business owners and smaller companies looking to build high-converting campaigns that increase sales
Best for marketing pros to automate processes and boost conversions at all levels of the customer journey
Best for agencies, integrators, and resellers to launch offers and scale customer service
Lander
Rating
3.0/5
Price Range in $ (Monthly)
Starts from 49
Lander – landing page building platform
Lander is a landing page building platform that makes creating effective landing pages incredibly simple. With its intuitive drag-and-drop interface and customizable templates, Lander has revolutionized the landing page building experience. And with features like A/B testing, heatmaps, and mobile optimization- it’s never been easier to create stunning landing pages that are guaranteed to capture the attention of your audience. Whether you’re a marketer, influencer, or business owner, Lander has something for everyone!
Features offered by Lander
Lander is a landing page builder that offers users the ability to quickly and easily create landing pages with modern-day design sensibilities.
From its intuitive drag-and-drop interface to templates and customizable functionality, Lander is a powerful option for creating landing pages in minutes.
With layouts optimized for different devices and a plethora of features such as A/B testing, automated emails, and more, it makes it easy for marketers to get the most out of their landing pages.
It also provides designers with several page elements such as video backgrounds and custom fonts that can give their web pages that extra “wow” factor.
Pros
Building landing pages with Lander can be extremely beneficial to businesses and entrepreneurs alike.
Not only is it incredibly easy to use, but it also offers a wide range of attractive templates that don’t require any coding knowledge.
Users can also customize each landing page with images, colors, fonts, and HTML code to fit their brand needs.
It even provides useful analytics so businesses can track the success of their landing page campaigns.
Lander’s landing page builder is a great tool for those looking to build professional landing pages without spending money on a web designer or spending a lot of time learning how to code.
Cons
One of the biggest cons of using Lander landing page builder is that it has limited design templates. This can be restrictive for those looking to create landing pages with more customized visuals and layouts, as they are often forced to settle with one of the templates even if it doesn’t suit their needs perfectly.
The customer support provided by Lander leaves something to be desired.
Though help is available, response times tend to be slow compared to other landing page builders, which can make troubleshooting difficult for users who require assistance quickly.
The pricing model for Lander
Basic plan
Professional plan
Costs $49/month
Costs $99/month
Includes A/B Testing, Facebook Landing Pages, Auto-Fill Forms, Email Support and more.
Includes Dynamic Text Replacement, Facebook Landing Pages, Custom Code Editing, Technical Support, Chat & Email Support and more.
Conclusion
The landing page helps you in boosting your ad campaign. In fact, it is an important step in a digital marketing campaign. Landing page builders help in building the perfect web page that will help your potential customer or customers to take an action by buying the products of your business. With the increase in digital marketing, landing page builder tools are also getting popular.
FAQs
What is a landing page?
Landing pages, by definition, are web pages that are built for advertising or a marketing campaign.
What are the two different types of Landing pages?
The two different types of landing pages are lead-generation landing pages and Clickthrough landing pages.
What are the top landing page builders to use in 2023?
Some of the popular landing page builders to use in 2023 are listed below:
HubSpot
Unbounce
Instapage
Leadpages
GetResponse
What is a landing page builder?
A landing page builder is a tool that allows users to create and design a landing page without the need for coding or design skills.
How many hours does it take to create a landing page?
On average, it may take anywhere from a few hours to several days to create a landing page, depending on the complexity of the design, the amount of content that needs to be included, and the level of customization required.
What is the purpose of creating a landing page?
The purpose of creating a landing page is to drive targeted traffic to a specific webpage and convert that traffic into leads or customers.
What are the uses of the landing page?
Some common uses for landing pages include:
Generating leads
Promoting a product or service
Running a promotion or contest
Facilitating event registration
What are the essential elements of the landing page?
The essential elements of a landing page are as follows:
Clear unique selling proposition (USP)
Engaging hero shot.
Compelling benefits.
Inspirational social proof.
Strong call to action (CTA)
Do I need to have design or coding skills to use a landing page builder software tool?
No, most landing page builders offer a user-friendly interface and pre-designed templates that allow you to create and customize landing pages without any design or coding knowledge.
Can I A/B test my landing pages with a landing page builder?
Yes, many landing page builders offer A/B testing features that allow you to test different versions of your landing page and see which one performs better.
I am sure, we all have come across many websites that have had a ton of potential and then failed to take advantage of it. One of the most common reasons for this is a lack of attention to details like text size, color, and font.
Clickable buttons are the best way to gain a visitor’s attention. This is because they stand out to the user and add a sense of urgency, making it easier for them to click on it. To get more clicks from your Call to Action, CTAs, you must consider the design tricks for creating more visually appealing ones.
An impactful call-to-action button can be a crucial part of your campaign. But having to try out different call-to-action buttons on your site can be an overwhelming experience. There are so many options in the market today and there’s no way for us to cover all the bases.
CTA stands for call to action button. These buttons are a type of invitation or stipulation for the consumer to guide them on the specific steps to be taken and how? CTA’s are mostly used in marketing emails and landing pages. CTA’s can be a simple text or can be even fancier by using some kind of buttons.
For example, the Zomato emails usually tend to have both types of CTA buttons;
The read-more acts as a text CTA with a simple hyperlink associated with it.
And Order Now buttons with more designed and classy button styles and color pallets.
CTA Buttons as a Marketing Tool
Nowadays people tend to insist or believe that no one reads email. However, even today emails have been the best and the top-notch source for communication. This is because what happens is nowadays every technical information or message is conveyed through emails so people tend to check their emails more regularly and seriously than before this can be used as an opportunity to improve marketing.
Statistically, it is also proven that emails generate more sales than any social media. Shockingly right, but it is observed that 60% of people buy a product after receiving a mail from the organization and the remaining 40% of consumers tend to wait for mail regarding a particular offer or sale on the products.
Uses of CTA Buttons
CTA buttons are used from the very start of the email till the very end even in the footer. It can be used for;
Read More
Book Now
Add to Cart
Scroll To Top
Discount buttons
Subscribe
How to Create CTA Buttons?
CTA Buttons
Here are a few tricks to help you create excellent but even more clickable CTA buttons for your campaigns.
Pick a Primary CTA
It is very essential to wisely select an appropriate Primary CTA, which will standout among the rest CTAs. But, do not overuse it because the use of many CTAs such as read more, subscribe, book now, etc may create a negative impression. It may seem as if you are trying to manipulate the user. This leads to decision fatigue.
Decision fatigue can be said as a phenomenon when the decision-making quality of the person deteriorates after making many decisions.
The primary CTA should be designed differently from others so that it can grab the most attention and convey the main goal of the marketing campaign. Because it is a human tendency, they only focus on the content that grabs their attention in one go.
Choose Good Colors
It’s not just about the colors you use. It’s also about how you use them. When it comes to CTA buttons, the color palette can make or break your design. And yet, many businesses are still using boring colors and patterns on their CTAs.
It’s time to rethink that strategy! There is a lot of psychology behind choosing the right colors for your CTA button—and it all comes down to making your CTA button stand out from the crowd. Are you ready to learn how to pick the perfect color palette for your CTA button?
For the CTA button on your email, you should choose a color that will stand out and have a strong impact.
A good way to do this is by using a nice popping color instead of a dull color. You can use any of the colors from our rainbow palette, but we recommend using one of the following:
Red
Orange
Yellow/Gold
Green
Blue/Purple
Positioning
Positioning is an important factor in improving the rate of interaction on a webpage. The main reason for this is that the positioning of the CTA button will determine whether or not people who visit your site are interested in interacting with you.
The key factor in determining if people interact with your company is how easy it is for them to find what they’re looking for. If there are multiple CTAs on one page or several CTAs at once, then users might get confused about which button works best for them; if there’s only one button at all times (or none at all), then this shouldn’t be an issue!
Choose Font
Choosing a font style for your CTA button can help you make it stand out, but it’s not just about aesthetics. It’s also about making sure that the font you choose is statistically appropriate for your audience. What you’re looking for is a font style that has been proven to be read by a large number of people and will have the greatest impact on them.
There are many factors that you might want to consider, such as:
How many people there are in your target audience
What age bracket do they fall into
Their gender
Their level of language proficiency
How familiar they are with your brand
If you’re looking for something easy to read, try using Helvetica Neue Light or Helvetica Light Condensed. If you want something more unique and eye-catching, try using Arial Black or Cambria Math, these two fonts are both very readable without being overbearing or too busy.
Spacing
When you’re creating an online course or any website for organizations, it’s important to make sure that your consumer has a clear and easy-to-find path from the email page to where they need to be. A good way to do this is by using clear spacing around the CTA buttons and text that you include on your site.
Using the right amount of spacing around your CTA buttons will help them stand out from your content, and make it easier for students to find them when they’re looking for information about your course.
Clickable Buttons
Don’t you hate it when you’re scrolling through an email and there are no CTA buttons at all? It’s like, “What is this? What am I supposed to do?” But what if there were some CTA buttons but they don’t work and even if they work, they didn’t seem to function properly?
A CTA button is a button that links to a specific action or content. They’re often used on websites, and they’re very important because of how easy it is to click one and go right to the point. To do this, we need to make sure the links are linked properly in the code. Some people may use images instead of text for their buttons but that doesn’t work all the time as images with links can be misguiding the viewers.
Conclusion
Design Tricks For Creating More Clickable CTA Buttons has useful information on how to create CTA buttons in a way that looks professional and graphically interesting. So, next time, you design an effective clickable CTA that others can follow without fail. Thanks to this article.
The above is just a selection of ideas to get you started on your own brainstorming session. You are the one who’s going to be best at hiding those CTA buttons in the most creative and useful way possible for your users. Now go forth and show them how it’s done!
FAQs
What is the full form of CTA Buttons?
CTA stands for Call to action buttons.
What are CTA Buttons like?
CTA Buttons can be simple text or can be even fancier by using some kind of buttons.
How long should CTA Buttons be?
CTA Buttons shouldn’t be long. It should be between two to three words.
Should CTA Buttons be attractive?
Yes, CTA Buttons should be attractive enough to catch the viewer’s attention.
The heart of any eCommerce store lies in its landing page. However, creating a high-converting eCommerce landing page can be a real task. In this blog, we will share with you the 13 powerful tips to help you create a winning landing page for your eCommerce store.
An eCommerce landing page is the one on which a visitor arrives as they click an advertisement or other link to the website. The primary aim of this page is to motivate the customers to make a purchase through the website.
The landing pages are standalone web pages and are specially designed to motivate the target audience to become customers. These pages lay the foundation of a website’s customer retention and conversion rates.
Having several personalized landing pages can help an eCommerce website to approach different target audiences simultaneously. As per Hubspot, the leads can be increased by as much as 55% only by having 10-15 different landing pages.
In short, landing pages are an opportunity for any eCommerce store to engage their hard-earned visitor and improve conversion. But, how can you actually make a landing page that is sure to turn a visitor into a customer? This becomes a bigger issue with the marketplace full of so many competitors. But you don’t have to worry about this, as we have got your back.
WIDGET: leadform | CAMPAIGN: undefined
Here we are with the tips that are sure to help you build a high-converting eCommerce landing page.
13 Powerful Tips to Help You Create a Winning Landing Page for Ecommerce Stores
1. Personalization
No, we are not asking you to personalize the content of your eCommerce landing page for every single customer. However, we are asking you to customize your content as per different target audiences.
Does this mean creating several landing pages? Yes. This is what we are talking about. This task can be overwhelming but the results will surprise you for sure.
To do this, you will first have to choose the different groups of target audiences that your website is trying to serve. This can be done based on several factors such as age, gender, occupation, etc.
Now, you will have to create separate landing pages for all these groups. Make sure that every single feature of the landing page be it designs, images, content, etc. should be according to the selected target audience
2. User-Generated Content (UGC)
With so many products available in the eCommerce marketplace mostly the customers get confused and finally end up buying products from their old reliable store. However, including User-Generated Content (UGC) as a part of your landing page is one of the most powerful tools to build a trustworthy relationship with your visitors and convert them into your customers.
UGC works like a social proof which is actually a very strong psychological phenomenon. In this, someone commences an action under the influence or guidance of another person.
How do you do that?
Share the screenshots of the satisfied customer reviews or other forms of content that come directly from users. Basically, these are the earned media or content that is not created by you and comes from a third party. This appears more reliable to your visitors who may directly move on to buy your product after reading a great review. UGC is known to increase eCommerce conversions several folds.
3. Call to Action (CTA)
Yes, we know having a CTA button on your website is basic. But, not every website is capable of creating the urge that compels the visitors to click this button.
To increase your conversion rate, it is highly important to have a clear, loud, and undeniable Call to Action button. An eCommerce website should have minimum friction on the landing page to make the CTA directly visible to the viewer.
This means that your CTA button should appear right in front of a visitor without any distraction. Our aim here is to create a singularity of purpose where the visitor feels the urge to complete the CTA.
Placing a hero image of your product and limiting the clutter are a few ways to make your CTA clear and your landing page convincing.
4. Mobile Optimization
As per a survey, around 50% of internet access comes from mobile phones. Hence, it becomes extremely important to optimize your website content for the convenience of mobile users.
Another survey states that there are around 6.648 billion mobile users across the globe. This counts for approximately 83.72% of the world’s population.
Mobile optimization will make your website accessible to all these people at any moment of the day and increases the chances of engagement multiple times. As more engagement means more sales this is sure to give you an edge over your competitors.
5. Design
Basic design rules are a must to abide by while creating the landing page for your eCommerce website. There is a lot more to a landing page than just looking good. Make sure it serves the actual purpose of its existence.
Certain features such as high-quality images, clear content, organized sections, etc. make your landing page look more alluring.
The design of the page must be chosen considering the psychology of your target audience. For example, if your target audience includes teenagers a bright, innovative, and exciting design would be preferable. Similarly, a sober and steady design might appear appealing to the older audience.
6. Create Urgency
Your landing page must trigger urgency in the audience. It should make them feel to take the desired action at that very moment.
Certain ways used to create urgency, with examples are mentioned below:
Creating scarcity: For example “Only two left in stock”
Setting a deadline: For example “Order before midnight to avail of the offer”
Offering bonus incentive: For example “Free Gift for first 5 customers”
Such sentences are designed based on the psychological phenomenon known as the “mere urgency effect”. It is meant to prompt people to take action. Hence, this can be used on the landing page to motivate people and make them buy your product.
7. Remove navigation
Providing your customers with multiple options on the page can get them confused. There should be only a single clear call to action. Other navigation links present on this page can serve as distractions.
The landing page of your eCommerce website should mark the end of the visitor’s journey. The only thing the visitor should do after arriving on this page is to buy the product. This is why a landing page is considered a standalone page.
8. Benefit Oriented
Your visitors are not your students. So, you need not teach them about every detail of your product. Instead of this, try to introduce them to the benefits that your product can provide them. For example, if you are selling laptops and tell your customers about the high-quality intel core i5 processor and 128GB memory of your product, most people would not notice its importance. However, if you tell them that the laptop is very fast and capable of storing 35,000+ photos, it is sure to attract attention.
9. Extra Benefits
A hotel offering complimentary breakfast or a restaurant giving you a free dessert, are examples of the extra benefits. The impact these simple tips have on their customers does not need to be described. We have all been there.
This example explains the significance that little things can have on human psychology. You can also use a similar strategy to improve conversion rates.
As per a survey conducted by Statista, around 53% of the users prefer to buy products that offer free delivery while 41% of users buy them for coupons or discounts. This percentage even surpasses the percentage of people influenced by UGC, which is around 35%.
Hence, providing your users with extra benefits is an excellent way to improve your conversion rates.
10. Videos
Videos are an excellent way to connect with your audience. If a picture is known to speak a thousand words, we say a video is capable of speaking a million.
With camera phones in every hand, video content has become a part of our day-to-day life. People share interesting videos on their social media every day. Therefore, creating innovative video content is also an amazing way for unpaid marketing. This will help you reach the indirect audience as well.
Also, videos are an amazing way to explain the benefits of products that may not be evident through pictures or mere writing. They provide the customer with a better idea and image of the product.
11. Focus
Make sure that your product remains the focus of your landing page. Most websites make the mistake of providing too much information.
Your target is to make the visitor answer the call-to-action and multiple options can hamper the focus. Therefore, the primary product should be clearly focused on and presented on the landing page. Maintaining focus is the key to a high-converting landing page.
12. Compliment your ads
Most visitors arrive at your website navigating through your ads posted on different platforms. This indicates that your ad was attractive and compelling enough to bring them to your website. Therefore, it is equally important to match the user expectations complimenting your advertisement.
Make sure your landing pages reflect the same energy as your ads through which customers reached the site. This is to provide the users with a smooth and satisfying experience.
Identify the ads that bring traffic to your website and develop an effective landing page that matches the text of the ad. Especially the heading should match the ad content. For example, if the main point of attraction of your ad was a free gift, include the same in your headline as well.
13. Testing
Creating a winning landing page can be a task. It is easy to get overwhelmed with the amount of work and get carried away with the number of colours and designs available. Therefore, it is important to have a baseline that guides the formation of the landing page. The focus of this baseline should be to increase conversions.
Once the design and content are ready, put your page to testing. This will help you figure out the inconsistencies in your page. The testing should continue even after the page has been launched to keep improving it and remain updated.
Conclusion
The primary motive behind creating an attractive landing page is to boost the conversion rate of your eCommerce store. While this blog gave the tips to help you create a winning landing page, you should remember that keeping the needs of your target audience in mind would always help you evolve and perform better.
The most successful websites focus on generating a positive customer experience and optimizing their content to make their customer journey smooth. Following the example and looking at the competition in the market, it has become necessary to create a landing page that is capable of boosting conversions.
FAQs
What makes a good eCommerce landing page?
UGC content, high-quality images, clear content, organized sections, and different landing pages are some of the elements that make a good eCommerce landing page.
How many landing pages should the website have?
On average having 10-15 different landing pages is great as it will increase your leads by 55%.
What is a landing page in eCommerce?
A landing page is a page where your customers first visit after clicking on your website, the main purpose of the page is to convince your visitors to buy the products.
A landing page is the first page a customer lands on after they click on your ad. It is often overlooked by marketers, but in reality, it can make or break your business. With the recent changes in Google’s algorithm, it is imperative to have a plan to ensure that conversions are increased.
Online businesses can be made profitable only when the marketers and business owners have information about the activities of the visitors visiting their website. This includes sending responses via forms, subscriptions, and purchasing products through the site. So, when a person visits your website and completes a desired action that makes for the conversion rate. Your website might be getting a lot of traffic but it is of no use if it is not converting. Thus, there are various different factors responsible for increasing or decreasing the conversion rate. In this article, we will learn about different factors that affect the conversion on the landing page.
First, let us understand what Conversion rate means.
When users visit a website, they either complete the action or not. The conversion rate is the percentage of users who complete the desired action on a website. The rate is calculated by dividing the total number of converting users by the total number of users who visited the website. It is then converted into a percentage.
For instance, if there are 150 visitors on the landing page out of which only 10 visitors took action, then the ratio will be 10 divided by 150, or approximately 7%.
Factors Affecting Conversion on the Landing Page
You may get a lot of traffic on your marketing landing pages, but not many visitors get converted into leads. It can be difficult for a marketer to determine the cause of poor conversion rates. The conversion rate is one of the most important metrics of a successful website. It directly corresponds to the company’s revenue growth. Conversion rates can be optimized in different ways and with different intentions. A good landing page influences consumers to take the desired action. Here are 7 factors by which you can increase your conversion rates:
Source of Traffic
Highest Average Conversion Rate by Traffic Source
The source of traffic has a significant impact on the overall conversion rate. The chances of conversion are higher when a visitor is already interested in your products or services. Warm traffic sources, like those from emails and referrals, have a much higher conversion rate than cold traffic sources, like social media and paid advertisements. Wasting your marketing budget on irrelevant traffic will only result in a higher bounce rate.
The conversion rate of referrals and email traffic are 5.4% and 5.2% respectively, while the Adwords traffic conversion rate is 1.4%. You may review your pay-per-click campaigns to drive more traffic to your website but, more importantly, it is the source and relevance of the traffic that will improve the conversion rate of your webpage.
Page Load Time
Conversion rate optimization is equivalent to consumer experience optimization. If a webpage takes too long to load, the user tends to leave and go to other websites. Studies have shown that conversion rates are directly related to page loading speed. You can vouch for it as well, being a consumer yourself elsewhere.
The page loading time depends on several factors including user behavior, website host, page type, plugins, and efficient code. Unfortunately, most mobile webpages take longer to load as compared to their desktop counterparts. Google considers page loading time as the search engine ranking factor which means that the loading speed impacts both SEO and conversion rates. A webpage should ideally load within 2 seconds. Thus, this is another important factor that affects conversion on your landing page.
Another factor affecting conversion on a landing page is CTA. A call to action (CTA) is a prompt on the website to encourage the user to take the desired action. A large amount of information available on the internet prevents visitors from going through the entire content of a webpage. Most visitors only pay attention to the key elements of a webpage. This is why it is important to understand the psychology behind an effective CTA when competing for people’s attention. A CTA can include text, image, button, video, or animation.
Make sure that the CTA is user-friendly, creates a sense of urgency, and doesn’t come off as pushy or aggressive, which can offend the visitors. You must understand your target audience as factors like age, gender, location, and status largely affect the choice of CTA. Lastly, it should go well with the rest of the website to make it aesthetically pleasing.
Social Proof
Social proof is a concept based on social influence, stating that people follow the actions of others in an attempt to get liked or accepted among their peers. When someone is thinking of making a purchase or deciding between two brands, they would often turn to look at other people for their experience with the product. User testimonials, celebrity endorsements, social media stories, and case studies are all examples of social proof.
When a consumer visits the landing page, social proof is often the deciding factor in whether or not they will take the desired action. Social proof is a powerful marketing tool and can help you boost your conversion rates. It is similar to the bandwagon effect, which is a psychological phenomenon where one does something primarily because others are doing it.
Website Design
The design of a webpage is an important factor that affects the conversions on a landing page. Most visitors decide if they want to stay or leave a website in a matter of seconds. The psychology of color is often an underrated concept in marketing but it plays an important role in conversion, as different colors have different effects on consumers. It can distinguish your product from competitors, convey the meaning of a brand, and can set the overall mood of a website. Also, picking the right color scheme creates a sense of aesthetic balance and cohesiveness on your website. Also, consider the device your audience will be using while designing your web page.
Conversion rates on desktops are higher than those on mobile devices as many websites are easier to use on desktops. Another aspect is to use infographics to your advantage. Images can bring life to your webpage, build trust, and even help you go viral. Use high-quality images with alternate detailed views and an option to zoom in. Ensure continuity in the design, avoid using distracting backgrounds and using too many banners or animations that can take away the consumer’s attention.
Unbounce Landing Page Example
Good Content
Providing good content on your webpage is one of the most important factors that affect conversions on a landing page. Writing a great copy for your website resonates with the readers, entertains them, and thus, helps increase the conversion rates. Like any other marketing strategy, writing content begins with identifying the target audience. Once you know your target audience, it becomes easy to figure out what they want. Analyze the sales funnel stages to find the most suitable topics that empathize with your customers.
For example, if you sell fashion products, you can share how-to’s, give fashion hacks, and publish interviews with influencers. The idea is to give out valuable information that the visitors would want to know. This shows your willingness to build connections and trust with your potential customers.
No matter how well you implement a strategy to optimize conversion rates, it will not be effective unless your brand can be trusted. Nothing breaches a consumer’s trust more than doubt and ambiguity. So, to build a trustworthy brand, you need to be honest and credible. While creating a website, including an ‘about us’ section where you tell your brand’s story and its values. Introducing the visitors to your team that has helped shape your business is a good way to develop trust among them.
People rely heavily on the brand’s previous track record to trust your brand. Therefore, you must dedicate a section of your website to client reviews and testimonials to help build your brand’s reputation.
Conclusion
Overall, the most important factor that affects conversion on the landing page would be the landing page itself. If your landing page is not interesting, easy to navigate, and offers user-friendly options then your conversion rate will also be low. Conversion rate optimization is a continuous process and requires a lot of experimenting along the way. It plays a very important role in promoting and growing a brand. So, to get a higher conversion rate on a landing page, you should take the above-stated factors like good content, website design, source of traffic, and more into consideration and you will begin to see improvements.
FAQs
What is a landing page conversion rate?
Landing page conversion rate refers to the number of people who completed the desired action out of all the people who landed on your page.
What does high converting mean?
It means that people are interested in whatever you are offering and they are also able to get it easily. This shows that the visitors are completing the desired actions leading to a high conversion rate.
How can I increase my landing page conversion rate?
You can increase your landing page conversion rate by the following:
At a time we are living in, if we have our own business and it is not present online, then, unfortunately, you’re losing countless opportunities. So, smart entrepreneurs must keep their business online, if they want more visibility and other opportunities to come their way. Now, nothing is better than having a website for your business. It not only helps your business get visibility but you can also make your audience aware of your products and services.
Now, to have your business online, the first thing you have to do is create a website. If you want to build a website but you are a non-techie person or don’t have a budget to hire expensive web developers, then you can try Unbounce. It is a simple drag & drop landing page builder tool. The best part is you do not require any technical knowledge to do that.
More than 15000 brands all over the world, are using Unbounce to design their landing pages. If you have a website with some services and need a landing page, then this is the tool to go for. Let’s check out the complete review of Unbounce.
Unbounce is a Canadian software company. It was launched in 2009 by Rick Perreault and is widely known for its landing page service. Unbounce is providing the landing page to websites for over a decade now. It is believed that the landing page is a crucial part of any website. A good landing page can increase the conversion rate and improve the user experience.
With Unbounce, you don’t need any coding language to design landing pages. Unlike coding, you can see what you are designing. It becomes easier and more efficient with Unbounce as they have a variety of tools that you can easily use. The main purpose of Unbounce is to free people from unnecessary coding. With Unbounce, all you need is a creative mind. Besides the landing pages, Unbounce also lets you create pop-ups, sticky bars, and others for your website.
Benefits of Unbounce
NoCodingNeeded: The best part of Unbounce is that it can be used by beginners and people who don’t know how to code. So, to use it, you don’t need coding knowledge to create a landing page for your website.
SimpleUI: The user interface is easy to understand. You don’t have to google about every other tool to know about it. All the tools are named in a very easy manner.
So ManyFeatures: There are so many features and tools available to use. You can find all the tools related to landing page development on Unbounce only.
MultipleTemplates: You don’t have to worry about the templates. There are hundreds of templates for you to use for your page.
Easyanalysis: Unbounce gives you a tool to analyze the performance of your landing page. The analyzer also lets you know what you can improve on your landing page.
Integrate With WordPress: There is a WordPress Plugin for Unbounce. Thus, you can integrate Unbounce with WordPress easily.
How to Create Landing Page Using Unbounce
Limitations of Unbounce
Multi-UserExperience: The experience of some companies who use Unbounce’s service for multiple users, was not so great. You have to think again if you are buying the plan for your team. Users say that the user interface of their web application was not satisfying while multiple users work in it.
Price: Although Unbounce is a great service, it is too expensive for an individual to spend $90 a month. If you are not too serious about your website, you should consider backing out. However, you can take 14 days trial before buying the service, just in case you think, it is a great tool for you.
TooManyFeatures: As already said in the advantages, Unbounce has too many features and tools. However, it can be its disadvantage too. Having too many features can confuse the user and will take a lot of time to try them all out and decide which one is better to use. Moreover, according to some users, tools are poorly organized.
DesignChanges: The design of the landing page gets changed when we switch from desktop to mobile. Although it is obvious, it sucks when you work a lot on the design and you see something changed on your phone.
Pricing of Unbounce
LaunchPlan: $90/month with up to 500 conversions, up to 20000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
OptimizePlan: $135/month with up to 1000 conversions, up to 30000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
Accelerate Plan: $225/month with up to 2500 conversions, up to 50000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
Devices Supported
Android
Windows
MAC
iPhone/iPad
Web-based
Best Alternatives
Now, when you know about the limitations of Unbounce, you might want to move to another tool. Some good alternatives of Unbounce are:
InstaPage: A service that lets to build landing pages for online marketing and campaign. It offers various features like A/B testing, multiple campaigns management, easy page building and many more.
Leadpages: It is an online tool to collect email subscribers. It provides templates . It can be used for hosting webinars, to create landing pages and a lot other.
Click Funnels: It is an online sales funnel builder that helps business market, sell and deliver the products online. It simplifies, online marketing, selling and delivery of the product and services.
Mail Chimp: It is a marketing automation platform and an email marketing service. It is an all-in-one marketing platform and it insists on marketing focuses on health content management practices, beautifully designed campaigns and powerful data analysis.
Conclusion
If you are thinking to go for Unbounce or not and is in a dilemma, you can check it out the service through the trial version. Although the trial version will not let you use all the features so you can ask any of your friends if they have ever used Unbounce. Take their reviews, research more reviews online, and contact the Unbounce team to know about all the features of Unbounce. Although, it is recommended to take a look at the features and prices of its alternatives too.
FAQs
Is Unbounce free to use?
Unbounce has a trial period where it is free for 14 days.
Where Unbounce is situated?
The headquarters of Unbounce is situated in Vancouver, Canada.
Email marketing done right is the fastest way to attract new customers to a business. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.
Getting more people interested in what you have to offer can mean new leads. Among the several email marketing tools that exist out there, Moosend brings a little extra to the table.
Moosend is an email marketing platform designed to boost your business growth. It provides core automation features along with templates and even a landing page builder. The platform is highly customizable and simple enough for anyone getting into email marketing. Founded in 2011, Moosend has been helping businesses with their email marketing and landing pages. Focused on helping you design personal emails for customers, the platform has great functionality.
Being a platform designed for email marketing at any scale, Moosend has appealing features. As with any similar tool, Moosend has a vast selection of updated templates for you to choose from. The editor is minimal yet packs in deep customization.
Apart from that, it does all your basic sorting and automation including email scheduling. Automating and scheduling emails with a mailing list ensures that your emails reach out at the right time. Some of the platforms best features include:
Email Segmentation
Moosend allows users to edit, import, and store mailing lists so it’s always there when you need to send out your emails. Lists can be sorted and there’s an option to add custom entries. The listing can also be grouped which is useful if your business deals with a variety of products or services. Opt-in forms can be used to collect user information, feedback, and any specific field.
One of the most crucial features of any popular email marketing tool has to be its automation chains. As a business owner, the ability to create perfectly timed email sequences that generate customer interest means growth.
Moosend provides users with workflow templates for quick setup. There are onboarding templates with guides and welcomes messages that can be set up to give your customers an initial insight into the business or brand.
Apart from choosing a premade automation sequence, users have the complete freedom to create their own sequences that suit their needs. The automations work seamlessly and are good to go once set up.
Triggers are another way to control the automation sequences. Events or automations can be triggered when certain dynamic changes occur. The platform also has a lead score feature that identifies when a visitor can be a potential lead. This combined with the automation tools are sure to boost lead generation and customers for any business.
Although being an email tool, Moosend has its own built-in landing page builder which makes creating landing pages much easier. The editor is completely customizable and has a template gallery for those who want to set up a quick landing page.
The UI is easy to use for beginners and the editor requires no coding. Having a landing page can mean more leads and this is exactly why Moosend has its own landing page builder.
Users are free to use their own domain names for their landing pages. The platform has a WordPress integration to allow for easy imports. Email triggers and automations can be configured easily with Moosend maximizing conversions and helps businesses generate more customers. The drag-and-drop editor makes it easy to modify or create templates fast.
Small changes can make a big difference in marketing and Moosend makes it easy for users to monitor and track their clients. Besides having a Google Analytics integration, Moosend can track stats for both your landing page and emails.
These include essential stats such as average clicks, traffic, and bounce rates. Users can set up dynamic triggers and automations based on these statistics. The built-in API gives users even more flexibility to manipulate the acquired data. This can be linked to internal systems or any other supported platform.
Moosend emails can be configured for an A/B Split test campaign from within the dashboard. For a business this is great as getting information directly off customer feedback can guide a campaign in the right direction. Moosend provides many of the features of an analytics platform on its own, making the task much simpler.
Customer Support
Moosend has excellent customer support services for all its products. Whether you’re having trouble getting automation setup or hosting your landing page, the support team has you covered.
The best part is that support is included even for the free plan, which is helpful when getting it set up for the first time. Moosend can also provide you with a dedicated account manager once you upgrade your plans from the free tier.
The freedom to design, create and automate emails from any device can go a long way for any business looking to generate more leads. If you start experiencing any sort of trouble the 24/7 support team is just a message away.
Customer support is always appreciated when trying a new platform where things can be confusing and hard to get a hold of. Moosend does a great job with its highly rated customer service.
Priced in a way that’s affordable to everyone, Moosend has plans depending on the number of subscribers you wish to attend. The Free plan grants you access to all of the platform’s core features except the creation of landing pages up to 1000 subscribers. This is pretty good for small-scale businesses or for people looking to try out the platform before making a purchase.
The Pro plan is required if you’re looking to have more than 1000 subscribers, which starts at $8/month up to 2000 subscribers. The Pro plan gives the users access to all of the platform’s features including landing pages. The Pro plan can be upgraded according to the number of subscribers that you need to attend to. Moosend even offers a negotiable Enterprise plan for businesses that require to have more than 200k subscribers.
Moosend is priced in a way that’s too good to pass. If you require an email automation tool that comes with additional benefits like having a landing page builder and analytics then trying Moosend is just a click away.
The plans can be upgraded at any time if you need to scale or downgrade according to your customer base. Marketing software is usually expensive, making services like Moosend a nice addition to the marketing toolset.
Email automation is a must-have for digital marketing as it helps push your campaign to new people and further expand your customer base. Moosend is being used by companies like Domino’s , Vogue and organizations like WWF to manage their emails and lead generation. This just shows the reliability and scalability of the platform. Moosend makes it easy for anyone to make effective email marketing campaigns with ease and is certainly worth trying.
FAQ
What is Moosend?
Moosend is an email marketing platform that has core automation features along with templates and even a landing page builder.
What is the pricing of Moosend?
Moosend has a free plan that grants you 1000 subscribers, it also has a pro plan priced at $8 up to 2000 subscribers.
What are some of the alternatives to Moosend?
MailerLite, ActiveCampaign, GetResponse, Mailchimp, and Campaign Monitor are some of the alternatives to Moosend.
Maintaining an internet presence is essential when you want to grow your business and build up a customer base. It gives customers a place to locate your business and acquire further information.
Moreover, having a website or landing page is imperative for any kind of digital marketing. Making an attractive and functional landing page may appear to be a complex task but it really isn’t.
Landingi is a modern landing page and pop-up builder that lets you build unlimited landing pages with ease. The drag-and-drop editor makes it easy, allowing anyone to design a beautiful landing page within minutes.
What started out as an interactive agency in 2005, Landingi was launched as a product in 2012. Landingi was developed as a user-friendly marketing tool to provide independence to everyday business owners.
Hiring developers to create a single landing page can cost well over $100. Landingi eliminates the middleman, letting you take control of exactly how you want your landing page to look. On the web, pop-ups are also increasingly popular and there are not many reasons why you shouldn’t use the same for your marketing campaigns.
The platform still with the goal of converting visitors into leads and future customers has implemented features that are meant to help any marketing campaign and business.
The platform is clean and has a friendly UI with minimal options to help avoid any confusion. When creating a landing page, the user has the freedom to create a page from scratch or select a template that seems appropriate to the niche and modify it.
The template gallery has over 400+ templates based on a variety of themes for all sorts of marketing and business purposes. Once a theme has been selected you can begin editing it immediately. Some of the platform’s highlighted features include:
Multiple Ways of Publication
Landingi provides users with its own hosting, meaning that you can link up your domain and the page is ready to be published on the internet. Besides this, the service is compatible with WordPress, the popular CMS.
If you’ve already got a website up and running for your business, importing your new landing page just takes a few clicks. There is support for custom domains and even adding the page to your own server through the use of embeds.
Landingi uses AWS (Amazon Web Services) servers to host your pages so you can rest assured about uptimes and reliability. Having the freedom to host your custom landing page the way you want is quite useful.
Launching an awesome page for a campaign is only the first half of gaining more customers. It’s important to maintain and make sure that the page is optimized.
Landingi’s PageInsider feature scans your landing page along with its content to give you a clarity score. The clarity score is based on the speed, accuracy, and data-based insights of your webpage and can give you a glimpse of how your page will perform when it’s public.
Landingi Clarity Score
The platform also allows you to A/B test your landing pages and pop-ups. A/B testing is one of the most popular optimization tools for a reason. It guarantees better results if it’s used properly.
By comparing and testing it’s rather easy to know which version does better and is more likely to get conversions. The service also supports dynamic updates, so your landing pages always stay fresh.
Landingi can integrate with third-party apps to send leads, measure effectiveness, track conversions, and more. Getting those detailed, custom-made analytics with Google Analytics or automated emails with Mailchimp is possible through the platform.
Landingi Integrations
This opens up a wide range of automation and customization possibilities. Using the right marketing tools for your business has a lot to do with preferences and this is where integrations are helpful as ever.
Landingi also supports webhooks allowing users to send data from your landing pages to any other place automatically after an event occurs.
Through the use of templates, the process of making a beautiful landing page simpler than it actually is. Having the option to choose from over 400+ templates for both landing pages and pop-ups, you can rest assured that there are atleast a few templates that are perfect for your business.
The template editor is feature-packed and customizable giving users more creative freedom. The editor produces responsive and mobile-friendly pages for all the available themes. Having a visually pleasing landing page for your product certainly makes an impression.
This is true since most people online know how to distinguish between a good-looking website and a bad one. The template gallery can be sorted according to campaign goals or industry-based themes to further narrow down your selections.
Landingi has been priced with the average entrepreneur in mind. The platform’s core solutions include becoming independent in business marketing and their pricing reflects the same.
The basic plan starts at $55/month and grants access to all the templates, integrations, and creation of unlimited templates with the only cap being 50,000 unique visitors/month.
The automate plan at $79/month supports A/B testing, funnels, schedules, and 100,000 unique visitors/month.
The highest tier agency grants access to all of the platform’s features including access to its API at $149/month.
All plans come with a free 14-day trial and are priced in a way that doesn’t break your bank. It’s also worth knowing that all plans include AWS hosting for your landing pages to keep things fast and responsive.
Website builders certainly aren’t new. They’ve been around for a while and provide similar features but require additional tinkering. When it comes to marketing, it’s best to avoid the technical complexity of using a CMS and focus more on the campaigns and generate leads.
This makes a tool like Landingi genuinely effective as it gets the job done while being simple enough for everyone. It’s a great option to consider for those wanting to generate more leads and a place to showcase their product on the web.
FAQ
What is Landingi?
Landingi is a landing page and pop-up builder that lets you build unlimited landing pages with ease.
How much does Landingi cost?
The pricing of Landingi starts at $55/month and goes up to $149/month.
What is a landing page?
Landing pages are specific web pages used to grab the visitor’s attention and present them with a specific product or service.
Making a beautiful and inviting landing page can be a difficult task especially if you’re doing it from scratch. Traditionally, making a landing page for a business required coding and designing skills but that’s not the case anymore.
The emergence of services that offer a complete platform for hosting, designing, and publishing a webpage has been making lives easier. These landing pages help gather customer feedback, generate leads, and in the delivery of digital products.
Leadpages is an easy-to-use landing page builder that helps businesses create optimized landing pages without any code. It is an online marketing platform that is capable of creating landing pages, pop-ups, and site alerts. Leadpages make it possible for everyone to create and publish a landing page that converts without having to deal with the technical aspects of it.
Having a fast, optimized landing page is sure to benefit any marketing campaign and business of all kinds. Leadpages acts a doorway for small businesses to grow and expand through e-commerce.
Continuing to be one of the fastest landing page builders out there, Leadpages offers its users functionality. It’s equipped with features to create landing pages, pop-ups or alerts fast and without having to deal with the hassle of code.
Having a template gallery of 140+ templates, making a landing page is as easy and choosing a template, editing it, and publishing. The drag-and-drop editor saves time and makes it easy for anyone to create a landing page.
Here’s a list of the core features supported:
Default Optimization
When you create a landing page with Leadpages, the platform automatically does the optimization for you. This makes sure that you have a fully mobile responsive and SEO optimized page for your business.
Users don’t need to depend on any integrations or pay extra to get their pages ranked as Leadpages does it for all available plans.
Often landing pages are connected to other services such as mailing lists, advertising platforms, and analytic platforms through integrations. SEO tools are built-in to allow users to customize and tweak how the website looks in search results.
Leadpages provides its own hosting so you don’t have to. It uses Google Cloud for its hosting, ensuring the best speeds possible no matter how complex the page is. Google Cloud is used by popular websites and platforms for their effortless storage integrations and security reasons.
The landing pages created by Leadpages are secure and DDoS protected. This means great uptime for your pages and more reliability. Users also have the option to use a custom domain if they wish to.
If you’re running a successful online marketing campaign and plan on using Leadpages for making new landing pages, rest assured that the traffic will be handled and the website will stay fast no matter the amount of traffic you receive.
Unlimited Leads and Publishing
Leadpages allows users to create an unlimited number of landing pages for all their plans. There is absolutely no cap on the number of pages you can create or the traffic you receive.
The price you choose to pay is fixed even if you scale up your business and start gaining more traffic. Users can utilize this to their advantage by setting up multiple landing pages with variations to generate more leads faster. The same applies to pop-ups and site alerts.
Content Delivery System
The content delivery system makes it convenient for users to serve their digital products on landing pages. Newsletters, pdfs, and downloadable resources can be easily set up with the platform’s dedicated content delivery system.
The fact that it requires no effort to set up user downloads on your website is quite amazing. Traditionally it requires some backend coding and some form of a database set up to host files and serve them. Leadpages save users time and allows for more interaction between businesses and their web traffic via the use of digital goodies.
Leadboxes are a quick and easy way to create pop-box boxes for your business. The process for creating one is the same as for a landing page except with a few extra options such as triggers and positioning. These are a great way for getting more engagements. Creating an attractive and interesting pop-up with the editor is much easier than you might expect it. Leadboxes is a cool way to market your subscription-based services, newsletters and dynamic data with your users.
Leadboxes lets you create pop-ups for any action you would like to add
Leadlinks is a link generator that helps your email marketing. It can be integrated with any popular email marketing tool and CMR to create links to specific pages or perform certain actions.
Think of those big buttons that appear in emails along with some additional links. Leadlinks can help you create similar links to subscribe to newsletters and updates directly from an email without any signing up.
The links are customizable and easy to integrate with mail tools. Users can also collect stats such as clicks, traffic location and dynamic data.
Leadlinks generator
Leaddigits
Leaddigits in an intuitive way to expand your marketing into traditional ways. It allows customers to opt-in for receiving newsletters and offers as text messages. These are rarely used now that the internet is mainstream, but it’s still a nice feature to have. It can also be a way of reminding users for various reasons such as offers, pending carts, and important updates regarding your business.
Leaddigits editor lets you configure custom messages
Leadpages keeps its pricing simple by having just three plans to choose from. The standard plan will cost you $37/month with access to all of the platform’s core features and a free domain name. The only limitations being the amount of times you can AB test and the option to use the built-in payment system.
Upgrading to the Pro plan at $79/month grants you 3 free domain names and all of the platform’s rich features. All the plans are eligible for customer support services and have the freedom to create unlimited landing pages.
The Advanced plan will cost you around $321/month that grants you up to 50 sites.
The plans are priced in a way that’s affordable for small businesses and startups alike which require a landing page to gain more traffic and generate leads.
In the case where you might need additional accounts and domains, Leadpages offers custom plans that depend on your needs so that you always have the freedom to upscale without having to worry.
Popular CMS editors like Elementor provide similar features but the process to get started is much more complex. Moreover, it is better to have a clean and separate platform for all your landing pages. It offers a great price, useful features, and a simplistic UI for everyone.
The best part is that no code is required for all the actions and integrations that you can set up using the platform. Leadpages is a great choice to consider if you wish to up your marketing and bring in new customers.
FAQ
What is Leadpages?
Leadpages is an easy-to-use landing page builder that helps businesses create optimized landing pages without any code.
What are the features of Leadpages?
Fast page load speed, Image library, Lead backup/CSV download, Mobile responsive pages, and Online sales & payments are some of the features of Leadpages.
What is the Pricing of Leadpages?
Leadpages has three plans to choose from. The standard plan will cost you $37/month and the Pro plan will cost you $79/month and the Advanced plan will cost you around $321/month.
Referral Marketing is one of the newer methods of advertising a product which many companies have adapted for smarter advertisements. In previous years, it has been observed that ‘Word of mouth’ marketing strategies have been effective in making a content go viral, and they continues to do so. In such marketing, instead of going for traditional advertisement, Companies let their customers do the talking, and reward them for referrals. Referral marketing thus ensures greater marketing reach with lesser costs.
Referral Marketing is initiated by a business, and is meant to promote the products offered by the business. This also means that the business needs to track and regulate the referrals, which can be seamlessly handled by Referral Tracking Software. Referral Tracking Tools can be used by businesses ranging from SMEs to large corporations, and hence these software are in demand these days. Since these tools are meant for different business including retail stores, banks, restaurants and others, it is often problematic to choose which is the best suited tool for you. So here we compare 5 best Referral Tracking Software, to help you make the right choice.
Referral Factory is a software for businesses to run and track referral programs so the customers can be efficient in buying products and attract even more customers. It helps you turn your loyal customers into marketing assets, and increase your reach. Referral Factory offers flexibility in rewards, which you can regulate, while also offering several different referral templates to choose from, which help you go through with marketing strategy even if you are completely alien to it.
Features Offered by Referral Factory
Referral Factory offers you a collection of over 1000 templates of different referral programs to work with and choose the one that works for you.
Customers like nothing more than a reward. Set flexible milestones, and reward your customers accordingly, so you can get the best out of them.
Referral Factory offers you custom built-in notifications. Brand them as you like, and keep your customers in loop with regular notifications.
You can efficiently manage referrals by manually adding them or giving them referral links or QR codes.
Track your referral program in real-time and recognize your top referrers. With the help of an intuitive dashboard, you can also integrate with google sheets to manage this data.
Pricing for Referral Factory
Starter Plan
Basic Plan
Enterprise Plan
Costs €75 per month
Costs €150 per month
This plan offers custom pricing and needs the user to contact sales
All the basic referral program utilities with over 1000 referral templates
All features in Starter plan without Referral Factory branding
Allows for unlimited users and customizable front end
Allows you to build landing pages and templates with certain terms and conditions
Allows you to add buttons, links, and webhook integrations
Enterprise plan offers you a dedicated account manager along with advanced security features
Allows for up to 7500 users with basic reporting
Allows for up to 15000 users with advanced reporting tools
This plan offers custom reporting as well as reporting tools
Referral Rock
Referral Rock
Referral Rock is a referral tracking software that aims to ease customer tasks. Be it removal of roadblocks to enhance referrals, or to level up customer acquisition, Referral Rock has proven its worth and served over 1000 customer. Customer Referral programs give your customers a reason to invest more time in marketing for you, while your new customers are also influenced a great deal by the rewards. You also get to integrate the software with your existing system, for better productivity and management.
Features Offered by Referral Rock
Referral Rock system offers an easy onboarding and referral program with widgets, registration pages, and Google/Facebook signups.
It offers customers an enhanced engagement, offering them statistical insights, real-time activity notifications, and help them carry out email marketing campaigns.
Personalize the advertise and tailor the images and messages you share according to customer needs and expectations with landing pages and more.
Give away rewards and incentives upon reaching milestones and regulate the reward flow so it benefits, both the customer and the seller.
Analytics and Suggestions help you make sure you’re making the best business choices. Also target your friends and potential customers with a professional referral marketing team.
Pricing for Referral Rock
Starter Plan to set up and run a Referral Program
Growth Plan to run multiple Referral Programs with advanced features
Established Business Plan to scale your referral programs with branding and integrations
Costs $200 per month
Costs $400 per month
Costs $800 per month
Allows for 500 member with 1 referral program
Allows for 5000 users and lets you run up to 3 programs
Allows for 10000 users and lets you run up to 5 programs
Lets you manage unlimited referrals with standard rewards
Lets you manage unlimited referrals with advanced rewards
Lets you manage unlimited referrals with advanced rewards
Standard integrations with dedicated success manager
Advanced integrations with dedicated success manager
Premium and advanced integrations with dedicated success manager
Referral Hero
Referral Hero
Referral Hero offers you a referral program as an acquisition channel. It offers a two week course on how to build and sustain a referral program, and multiply and expand your business in a matter of months. With custom widgets, social sharing, automation, and analytics, Referral Hero might just be the platform for you to take your business to a higher level and scale seamlessly, with customers bringing in more customers.
Features Offered by Referral Hero
Use custom widgets free of backlinks, along with custom design, branding, referral links, and social sharing.
Referral Hero offers users automated behavior triggered emails, and helps segment users based on their activity to have a more organized user experience.
Review and confirm referrals with a smart leaderboard, and manage access codes distribution without much haste.
Powerful analytics helps you identify your top ambassadors and reward them likewise. Also seamlessly track attribution and sharing channels with Referral Hero.
Individual Analysis also allows you to view and assess the activity of each subscriber, and export data in a csv file.
Offers various integrations such as MailChimp, Intercom, and Shopify with FB Pixel Integration
Offers users unlimited campaigns with memorable referral links and email automation
Offers the use of webhooks with ReCpatcha tool
Offers users an anti fraud algorithm with coupon codes
Allows for custom sender domain with API access and use of webhooks
Premium plan offers user SMS verification and priority support
InviteReferrals
Invite Referrals
Invite Referrals is one of the simple and easy to integrate Referral program software, that helps you grow your business. From sharing, registrations, sales, to conversion, Invite Referrals gives you the best referral strategy and implementation methods to scale your business. While it works with multiple platforms, Invite Referrals also offers you analysis tools, custom campaigns, social sharing options and reward flow.
Features Offered by Invite Referrals
Works across different platforms with adaptable widgets, and offers in depth analysis with real-time referral program tracking.
Invite Referrals Editor allows you to run custom campaigns without having to code to create widgets and emails.
Invite Referrals offers simple mobile integrations through SDK, along with a small block of JavaScript code for websites.
Invite Referrals also allows you to create and manage multiple rewards for achieving milestones, and allows you to export campaign data.
With a plethora of social sharing options, Invite Referrals allows you to import email, along with social media platforms and custom invitation messages.
Pricing for Invite Referrals
Basic Plan
Standard Plan
Enterprise Plan
Costs $79 per month when billed annually and $99 per month when billed monthly
Costs $199 per month when billed annually and $249 per month when billed monthly
Enterprise plan offers custom pricing and you need to contact sales
Offers you up to 1000 new referrers per month
Offers you up to 3000 new referrers per month
Offers greater number of referrers and campaigns according to the custom pricing
Offers 3 campaigns with account access of 1 member
Offers 6 campaigns with account access of 5 member
Offers account access of 10 members with email and skype customer support
Email support with a response time of 24 hours
Email support with a response time of 16 hours with a personalized program
Personalized program with a dedicated account manager and custom developments
InviteBox
InviteBox Referral Tracking
InviteBox helps you reach new customers with a social referral program. It offers a simple process of initiating and running your referral program by pasting a snippet code of a widget on your website, and InviteBox interface takes care of the rest. You can come up with your own reward idea of your referral program, and have appropriate incentives for your loyal customers, in turn, helping you grow.
Features Offered by InviteBox
Arrange proper and incentives for your customers to make your referral program run better with advanced technical assistance.
Referral ideas for E-commerce stores such as coupon give away, as well as for that of SaaS, including unlocking of advanced features and more.
InviteBox also helps you if you are an individual, such as a blogger or a musician, with poll results, music tracks, rewards and more.
InviteBox also offers different reward programs for your customers such as instant rewards and goal based rewards.
InviteBox gives its users the best experience with social media integrations, advanced and actionable analytics, and more.
Pricing for InviteBox
InviteBox offers its users with three different pricing options, them being, Startup Plan, Small Business Plan, and Unlimited Plan. The Startup Plan offers up to 100 campaigns per month and comes at a cost of $29 per month, while the Small Business Plan costs $59 per month and allows for 1000 campaigns per month. The Unlimited Plan as the name suggests, offers unlimited campaigns per month and costs $199 per month.
FAQs
What is referral marketing?
Referral Marketing is one of the newer methods of advertising a product which many companies have adapted for smarter advertisements.
How do you market a referral program?
Some other methods you can use to market your referral program include 1. Promote your referral program with email marketing 2. Share your customer reviews 3. Make sure you have social share buttons 4. Include your referral program on the homepage of your website as well as a dedicated landing page 5. Include in your customer accounts
How to Create a Customer Referral Program?
Set your goals
Research how referrals are coming to your business
Abinaya Arangarajan
Shubham Kumar
