Tag: kylie jenner

  • Kylie Jenner: From the Billionaire Club to a Millionaire’s Reality

    In May 2021, Forbes stated that Kylie Jenner is no longer a self-made billionaire. Forbes claims that Kylie inflated the sales figures of Kylie Cosmetics, accusing her team of forging tax returns to boost her net worth and thus revoking her billionaire status. Kylie Jenner sold her company 51% to Coty in a deal valued at $1.2 billion. Her income after-tax estimation was $340 million. After analyzing, Forbes reported that Kylie Jenner is “not a billionaire“.

    Forbes previously released the annual World’s Billionaires list and Kylie was the world’s youngest self-made billionaire in 2020, just before CVID-19. Yes, the youngest self-made billionaire, she didn’t inherit her business; she built it herself. Kylie was a billionaire with a net worth of $1 billion. Yet, the Kardashian-Jenner sister’s ‘self-made’ status has attracted a degree of controversy, considering the wealthy, reality TV famed background from which she descends.

    Kylie Jenner – Biography

    Name Kylie Jenner
    Born August 10, 1997
    Age Los Angeles, California, United States
    Nationality American
    Education Laurel Springs School (2012–2015), Sierra Canyon School (2012)
    Profession Media personality, socialite, and businesswoman
    Position Founder, Kylie Cosmetics
    Net worth $710 million

    Kylie Jenner – Early Life
    Kylie Jenner – Career
    How Did Kylie Become a Billionaire?
    Kylie Jenner – Philanthropic Work
    Kylie Jenner – Quotes

    Kylie Jenner – Early Life

    Kylie Kristen Jenner was born on August 10, 1997, in Los Angeles, California to parents Kris and former Olympic gold medalist Bruce Jenner. Kylie has an elder sister, Kendall Jenner. Kylie has three half-sisters – Kourtney, Khloé, and Kim Kardashian and half-brothers – Brandon, Brody Jenner and Robert Kardashian. Kylie has been in the news since childhood, thanks to the paparazzi being crazy for her family.

    Kylie grew up in the spotlight among her famous siblings in the reality series, Keeping Up With The Kardashians. Jenner attended the private Sierra Canyon School and earned her high school diploma from Lauren Springs High School in California. Additionally, she’s amassed a mega social media following and in 2015 was named one of Time magazine’s Most Influential Teens.

    Kylie Jenner – Career

    The Kardashians are one of the most widely followed families today when it comes to entertainment. Every member of the Kardashian clan is wildly popular for their controversial and non-controversial antics. For a long time, Kim Kardashian stole the limelight.

    Kim was at the fore of her celeb family when it came to coverage in tabloids and magazines. However, the last two or three years have seen another Kardashian member take Kim’s place—Kylie Jenner. She’s harnessed her family’s fame to launch her business ventures including a successful cosmetics line.

    Kylie Jenner started her on-screen career in 2007, appearing as a main cast in the family’s popular reality television series ‘Keeping Up with the Kardashians‘. She has also appeared in many of the spin-off shows focused on her sisters, Kourtney and Khloé. In 2011, she, following Kendall, earned a huge sum of money endorsing two nail lacquers from the Nicole by OPI brand, named “Rainbow in the S-kylie” and “Wear Something Spar-Kylie“. Kylie and Kendall launched ‘The Kendall & Kylie Collection’ with PacSun in February 2013.

    Taking advantage of such a massive following and appreciable looks, Kylie launched the ‘Metal Haven by Kendall & Kylie’ clothing & jewelry line with her sister in June 2013 followed by a collaboration with Steve Madden for shoes and handbag collection. The reception was overwhelming. The succeeding fame got her in music videos.

    The collective result was a soaring presence on all major social media platforms, particularly Instagram and Snapchat. Top celebrities admired her, she hosted shows and appeared on several media channels all of which added to her growth. This combined with exposure and famous background allowed her to cash in and become a hit with commercial audiences.


    List of Brands Endorsed By Kylie Jenner
    Kylie Jenner is an American model and businesswoman who is also the founder of kylie cosmetics. Here are the list of brands endorsed by Kylie Jenner.


    How Did Kylie Become a Billionaire?

    Kylie Jenner on the August 2018 issue of Forbes
    Kylie Jenner on the August 2018 issue of Forbes

    In 2015, Kylie individually launched her hair extension line, ‘Kylie Hair Kouture‘ with Bellami Hair. She became the second ambassador ever for the skincare line ‘Nip + Fab’ in March 2015. She became the face of PUMA in the fall of 2016. She again teamed up with her sister Kendall to launch their clothing line ‘Kendall & Kylie’ with Topshop, a British fashion retailer in June 2015. She launched her website and a paid lifestyle app in September 2015, along with her lipstick line ‘Kylie Lip Kit’.

    Kylie Lip Kit
    Kylie Lip Kit

    It was taken to the next level when she started her full-fledged cosmetic line – Kylie Cosmetics. In 2018, she invested $250,000 of her own money from modeling gigs in 2015 for the first batch of 15,000 lipsticks.

    Kylie Jenner stated, “I said, ‘I’m ready to put up my own money. I don’t want to do it with anyone else.”

    The product sold out in seconds with her media presence being a pivotal factor. The millions of fans who revered Kylie through social media were an easy target audience.

    Kris Jenner, her mom, supported Kylie in this initiative by pitching in with the appropriate strategies and tactics. The mom-daughter duo sold 500,000 kits in no time. There was no looking back and sales blew through the roof. She further included many beauty products in her brand. Jenner’s business was immediately promising.

    She further cemented her spot in November when she agreed to sell 51% of her Kylie Cosmetics to beauty giant Coty Inc., an American multinational beauty company, for $600 million. The deal, which closed in January 2019, valued her business at about $1.2 billion. Cash from the sale and her remaining 49% share of the company make Jenner one of just 2,095 people in the world with a ten-digit fortune.

    In March 2019, Jenner was highlighted by Forbes as the youngest-ever self-made billionaire as part of its annual ranking of the planet’s richest people. With her net worth up to $1 billion, the then-21-year-old became the youngest member of the billionaires’ club and the youngest-ever self-made billionaire. She surpassed the benchmark once set by 23-year-old Mark Zuckerberg.

    Showing no signs of slowing down, she went on to launch her Kylie Skin skincare line in May 2019.

    Kylie Jenner launched Kylie Skin in May 2019
    Kylie Jenner launched Kylie Skin in May 2019

    In April 2020, the makeup mogul, Kylie Jenner made into Forbes’ 2020 World’s Youngest Billionaires list for the second year in a row. With her billion-strong wealth, Jenner became ‘one of just 2,095 people in the world with a ten-digit fortune’.

    After analyzing filings of the deal with beauty giant Coty Inc., it was revealed that Kylie Jenner inflated the sales values to boost her valuation. Later Forbes removed her from the list and stated that Kylie Jenner was no more a billionaire.

    Kylie Jenner – Philanthropic Work

    Kylie Jenner has come forward to help fight the COVID-19 pandemic. Kylie has donated $1 million to buy protective equipment including face shields and masks for the first responders. In mid-March, after being requested by the surgeon general of the United States to do so, she issued an Instagram plea to follow social distancing instructions. She asked her approximately then 169 million followers on Instagram to just stay home for the sake of safety.

    Not only this, Kylie Jenner and her mom, Kris Jenner, announced that they would make a mass hand sanitizer donation to hospitals in southern California. At the same time, their custom product, a joint effort with Coty Inc., will be “dedicated to first responders working to support our communities” during the coronavirus pandemic. Coty, a major stakeholder in Kylie Skin and Kylie Cosmetics, will be making Kylie’s hand sanitizer in its factories as many medical professionals currently facing severe shortages.

    Apart from this, Kylie Jenner has been involved with several charities over the years. In 2013, she and her sisters raised money for the Children’s Hospital Los Angeles by auctioning old clothes on eBay.


    Women Entrepreneurs on Why They Chose Entrepreneurship
    It is Sunday. You wake up in the morning, as usual and grab the newspaper to go
    through the headlines and you are pleasingly surprised to know that SBI is
    willing to step up and invest in the already troubled Yes Bank. Well, this may
    sound like any other acquisition news but there’s something differ…


    Kylie Jenner – Quotes

    💡
    It’s the power of social media. I had such a strong reach before I was able to start anything.

    Conclusion

    While she was the youngest, there were nine other billionaires under the age of 30, including Snapchat co-founder Evan Spiegel, 29, with a net worth of $1.9 billion, and digital payment app Stripe co-founder John Collison, 29, with a net worth of $3.2 billion at that time. Yet, this social media star cum entrepreneur, Kylie has carved a special place for herself in the digital segment. She is the epitome of social platform influencers and has become an inspiration for many millennials. Above all, she was the youngest billionaire ever!

    FAQs

    What is the net worth of Kylie Jenner?

    The net worth of Kylie Jenner is $$710 million as of May 2024.

    Is Kylie Jenner a billionaire?

    Kylie Jenner was declared a billionaire by Forbes in March 2019, largely due to the success of her cosmetics company, Kylie Cosmetics. However, in 2020, Forbes revised this assessment, stating that she was not, in fact, a billionaire.

    How did Kylie Jenner become a billionaire?

    Kylie Jenner became a billionaire through her cosmetics company, Kylie Cosmetics, utilizing her massive social media following, and selling a 51% stake to Coty Inc. for $600 million, valuing the company at $1.2 billion.

  • Meet 10 Young Digital American Entrepreneurs In Their 20s Creating Buzz Across Industries

    In only a few years, these 20 something digital entrepreneurs have created some of the fastest-growing and most interesting companies in the United States, ranging from social media to moving boxes. Even more impressive is how the big tech boys turned some down before they found success elsewhere. These top Top Young Digital Entrepreneurs are the names you need to know – because, in the next 10 years, they will dominate. Here are 10 young digital entrepreneurs who have made a name for themselves in different industries, from tech to fashion to entertainment.

    1. Justin Bieber
    2. Kylie Jenner
    3. Evan Spiegel
    4. Natalie Franke
    5. Josh Buckley
    6. Joey Graceffa
    7. Connor Blakley
    8. Logan Paul
    9. Juliet Brindak
    10. Marques Brownlee

    Justin Bieber

    Age: 28
    Profession: Singer-songwriter and Entrepreneur

    Bieber dropped out of high school to pursue music. Instead, he had a meteoric rise — in less than a dozen years, he has sold over 150 million records, won multiple Grammy awards, and achieved platinum status for seven of his albums.

    Canadian Singer has created an online empire with a social media following of nearly 250 million fans across his channels. He has also been a regular on celebrity lists of the world’s highest-paid celebrities.

    In 2015, Biebs teamed up with venture capitalist Scooter Braun to launch the entertainment company Shots Studios, which houses digital brands like Shots and Wild’ N Out. The company has raised over $80 million in funding from investors like Amazon’s Jeff Bezos and Fidelity.

    Jeff Bezo’s Advice for Young Entrepreneurs

    List of Brands Endorsed by Justin Bieber
    Justin Bieber is one of the most popular popstars in the world with a net worth of $285 million in 2021. Here are the brands endorsed by Justin Bieber.


    Kylie Jenner

    Age: 24
    Profession: Founder of Kylie Cosmetics

    Who doesn’t know Kylie Jenner? The super famous and most followed celebrity on Instagram after Cristiano Ronaldo. Kylie Cosmetics was launched in 2015 and was one of the first digital-only brands to make a splash. Jenner began by live-streaming herself applying makeup and sharing the process with her fans on social media. Since then, the brand has gone from strength to strength, selling almost $200 million worth of products in its first year.

    Even though Jenner is now among the world’s richest people, she still works closely with her team to develop new products and create an immersive brand experience for consumers. In addition, she regularly shares videos on YouTube showing fans how to use her products and posts content featuring her favourite shades.


    List of Brands Endorsed By Kylie Jenner
    Kylie Jenner is an American model and businesswoman who is also the founder of kylie cosmetics. Here are the list of brands endorsed by Kylie Jenner.


    Evan Spiegel

    Age: 29
    Profession: Co-founder and CEO of Snap Inc.

    Evan Spiegel is the CEO of Snap Inc., which he co-founded in 2011 with Bobby Murphy and Reggie Brown. The 29-year-old is one of the only a few self-made billionaire in the world.

    Before he was 20, Spiegel had already dropped out of a prestigious Stanford design program to co-found Snapchat. He reportedly turned down a buyout offer from Facebook in 2013 for $3 billion, which has helped him earn an estimated net worth of $4 billion. In 2017, Snap went public with an initial public offering (IPO) that valued the company at more than $30 billion.

    Snapchat has been credited with making many popular features that other social media apps have since copied — like Stories, filters, and face-swapping. However, it’s also known for its controversial content policies — its NSFW search function allows users to find photos posted by adult entertainers who use the platform to share their work.

    Natalie Franke

    Age: 29
    Profession: Founder of Rising Tide Society

    Natalie Franke is the co-founder of Rising Tide Society, a global community of creative entrepreneurs. With over 200 chapters and 35,000 members in 22 countries, Rising Tide Society is one of the fastest-growing entrepreneurial communities globally.

    Rising Tide Society hosts monthly meet-ups called Tuesdays Together worldwide to help creatives grow their businesses. The Rising Tide Society is a startup incubator that organizes meet-ups to educate startups on business strategy, in addition to producing content on its blog, podcast, and weekly newsletter.

    Additionally, Natalie is the How I Built It Podcast host who shares stories from entrepreneurs who have built successful businesses.

    Josh Buckley

    Age: 30
    Profession: Founder of MinoMonsters

    After a stint heading up business development for Myspace Games and an MBA from Stanford University, Josh Buckley was ready to take on his venture. The result: MinoMonsters, a wildly popular app that allows users to collect monsters and play with other users worldwide. The company is now valued at $50 million.

    MinoMonsters is a mobile gaming company that creates and publishes original games for the iPhone and iPad.

    Buckley founded the company in 2007 and launched its first game, “MinoMonsters,” in January 2012. Its second game, “MinoQuest,” was released in April 2013. The game is a mobile app that features cartoon monster characters that players can catch, train, and battle. Buckley has since sold the company to SingTel Innov8 — one of Asia’s largest venture capital firms — for an undisclosed amount of funding which he will use towards creating more games.

    Joey Graceffa

    Age: 30
    Profession: Content Creator

    When you look up the word “entrepreneur” in the dictionary, it usually contains a photo of Joey Graceffa. The 30-year-old has been building businesses since he was 9 years old and selling lemonade on the sidewalk. Graceffa moved to Los Angeles and started a YouTube channel after graduating from high school.

    Fast-forward ten years, and he has more than 9 million subscribers on his Youtube channel, 2 million followers on Instagram, 1 million Twitter followers and more than 1.3 million Facebook fans — all of which he used to build an empire as a content creator.

    Named one of Variety magazine’s “Top 10 Digital Stars” of 2017, Graceffa’s list of accolades is impressive. He starred in the YouTube Red original movie “Escape the Night,” which won a 2017 Streamy Award for Best Ensemble Cast. Also, he won a Teen Choice Award for his role in “The Storyteller”; authored two New York Times bestselling books (“In Real Life” and “Children of Eden”); competed on CBS’ primetime reality show “The Amazing Race.” In addition, he launched a lifestyle app called Crystal Wolf and launched an accessories line with Hot Topic.

    Connor Blakley

    Age: 26
    Profession: Founder and CEO of Blakely creative

    Connor Blakley is a serial entrepreneur from Detroit. Connor Blakley is a young entrepreneur and founder of Blakely and Creators. With over 18,000 followers on Instagram and thousands of visitors to blakelycreative.com, Connor has quickly become a popular name in the influencer marketing space. He’s currently in the process of building his 3rd business. His 1st business was a digital marketing agency, and his 2nd was a clothing brand for entrepreneurs.

    Connor is committed to helping the next generation of entrepreneurs reach their full potential by consulting and mentoring them as a part of his goals for the years to come. He’s created an app called “wildcard” that allows other entrepreneurs to get advice from him for free. He’s also creating an accelerator program for young entrepreneurs who are looking to start a business but can’t afford to do it alone.

    Blakely Creative has been recognized for its work by Forbes, Inc. Magazine and Entrepreneur Magazine.

    Logan Paul

    Age: 27
    Profession: Youtuber and Entrepreneur

    Logan Paul is a 27-year-old YouTube celebrity with more than 23 million subscribers who recently launched Maverick Apparel, an online clothing store featuring hoodies, T-shirts and accessories that he designs himself.

    Paul’s popularity is largely due to his posts on Vine. On this social media platform, he has more than 5 million followers on his account and nearly 4 million on the account he runs with his brother Jake Paul (who has nearly 3 million followers of his own). He owns a net worth of $35 Million. Logan has also appeared on Law & Order: Special Victims Unit and Weird Loners and as a contestant on Dancing With The Stars.

    Juliet Brindak

    Age: 32
    Profession: Social Digital Entrepreneur

    Juliet Brindak is a 32-year-old social entrepreneur and the founder of Miss O & Friends LLC, who has been on the young digital entrepreneur’s list for years. As an 11-year-old girl, Juliet had the vision to create a website that would empower girls to pursue their passions and inspire each other. Today she is championing the same idea with an innovative platform called MOF (Miss O & Friends), a social networking site created by young girls for young girls.

    Currently, there are more than 3 million registered users, ages 6-12, including fun interactive games, quizzes, polls, and blogs. It also offers a content-rich site with original articles on etiquette, manners, anti-bullying strategies, friendship advice, and more. The site also has a network of over 3000 girl bloggers who share their insights on everything from fashion tips to life advice.

    Juliet’s platform has been featured in top publications like the New York Times. In December 2011, she was named one of Forbes magazine’s “30 Under 30” movers and shakers in media for 2012.

    Marques Brownlee

    Age: 28
    Profession: Youtuber and Tech Guru

    When he uploaded his first YouTube video, Marques Brownlee was a 14-year-old high school freshman. A review of the BlackBerry Bold was a simple clip that showcased his love for gadgets and electronics and his knack for explaining them in a way that anyone could understand.

    With more than 15.5 million YouTube subscribers, Brownlee is now one of the world’s most popular technology reviewers. But that’s not all he does. His company MKBHD is a full-blown media outfit focused on creating content about the latest tech news and gadgets and how to make the most of them — from mobile devices to smart home products to gaming gear and beyond.

    Brownlee has also used his YouTube channel to feature some of the biggest names in tech, including Apple CEO Tim Cook and Facebook founder Mark Zuckerberg.

    In addition to reviewing products and interviewing tech leaders, Brownlee has also interviewed some of music’s biggest stars, including Travis Scott and Post Malone.

    The list is long, and it has many names on it. Joseph Quan, Twine Tiana Tenet, The Culinistas; Zachariah Reitano, Ro; Brandon Bryant, Harlem Capital Partners; Ahmed Beshry, Caper, Halie Chavez, other young entrepreneurs from different industries are paving the way for people like us who dare to dream and work for it.

    Conclusion

    Business is changing, and the way we do business is also changing. You’ve probably heard of some of the names on our list of young entrepreneurs in the US. Hopefully, you also got surprised by some of the others. Today, entrepreneurs have never had a better chance to succeed. To do so, though, they’ll have to be creative, hard-working, and above all else-daring. These young digital entrepreneurs in their 20s are leading the way into uncharted territory and, in doing so, creating an entirely new world where there has only been one way to do things. It’s amazing how much impact these young digital entrepreneurs have had on the industry, and it’s also inspiring to see what they accomplished so early in their careers. We fully expect that many will continue to make waves for years.

    FAQs

    Who are the successful Young Digital Entrepreneurs in the US?

    Young Digital entrepreneurs in the US are:

    • Justin Bieber
    • Kylie Jenner
    • Evan Spiegel
    • Natalie Franke
    • Josh Buckley
    • Joey Graceffa
    • Connor Blakley
    • Logan Paul
    • Juliet Brindak
    • Marques Brownlee

    Who is youngest digital entrepreneur in India?

    Jeevan Tiwari is India’s youngest digital entrepreneur and the youngest millionaire in India.

    Is Kylie Jenner an entrepreneur?

    Kylie Jenner is a young entrepreneur, model, and the founder and CEO of an American Cosmetic company, Kylie Cosmetics.

  • Top 8 Influencer Marketing Fails: When Influencer Marketing turns Against your Brand

    A lot of time companies decide to promote their product via an influencer. They usually select an influencer whose niche is very similar to their own and have a good amount of clout. There are many companies like Honey that became a great success within a very few time due to their influencer Mr Beast. However, sometimes this is can also backfire in certain situations.

    In this article, we will be looking at some of these influencer marketing failure stories. These stories will let you know about the things you need to take care of before proceeding with influencer marketing.  So lets look at how influencer marketing turns against the brand.

    Brad Pitt and Pringles
    Kendall Jenner and Pepsi
    DJ Khaled, Floyd Mayweather and Centra Tech
    Kendall, Kylie Jenner and the Vintage Band Tees
    Kim Kardashian and Diclegis
    Ajay Devgan and Vimal
    Shahrukh Khan and Fair and Handsome
    Ronaldo and Facial Fitness Pao
    FAQ

    Brad Pitt and Pringles

    Pringles appointed Brad Pitt as their brand ambassador to market their product. But being an ambassador for Pringles did not go well. The marketing campaign did not go very well and definitely failed to make an impression. This is why it is very necessary to choose a suitable influencer for your brand.

    Kendall Jenner and Pepsi

    In 2017 released an ad starring Kendall Jenner. In this ad, they show a mass protest. After looking at the protest Kendall who was doing her photoshoot leaves it and joins the masses. As she joined the masses, she took a can of Pepsi and gave it to a police officer. After she handed it over, the police officer, the crowd rejoiced.

    The ad clearly missed the mark. Many claimed that this ad diminished the seriousness of Black Lives Matter. Apart from that as Kendall is a white supermodel, it was taken very wrongly by the masses. After this, the daughter of Martin Luther King tweeted that “If only Daddy would have known about the power of #Pepsi.”

    DJ Khaled, Floyd Mayweather and Centra Tech

    DJ Khaled and Centra Tech
    DJ Khaled and Centra Tech

    DJ Khaled and Floyd Mayweather are celebrities that have a huge influence on normal peoples life. But sometimes celebrities do not check the authenticity of the company. A similar thing happened when these two celebrities started promoting Centra Tech. Centra Tech is a company that sells crypto-based financial products.

    Floyd Mayweather and Centra Tech
    Floyd Mayweather and Centra Tech

    A lot of investors started investing in the company after the endorsement. But Centra Tech turned out to be a fraud company. Soon the founder of Centra Tech was charged with fraud in April 2018. DJ Khaled and Floyd Mayweather were also held responsible. This is a prime example of negative celebrity influence.


    10 Foundation Tips On How To Become An Influencer
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    Kendall, Kylie Jenner and the Vintage Band Tees

    Kendall, Kylie Jenner and Vintage Brand Tee
    Kendall, Kylie Jenner and Vintage Brand Tee

    Another notable example of negative influence is the case of Jenner Sisters and the band tees line. So Kylie Jenner and Kendell Jenner had released several vintage t-shirts where they printed their faces superimposed over images of musical acts.

    After they released these T-shirts, they started facing backlash from the public. Even relatives of these popular musicians retorted sharply to the Jenner Sisters. The mother of Mr Wallace replied that “I have no idea why they feel they can exploit the deaths of 2Pac and my Son Christopher to sell a t-shirt.”

    Kim Kardashian and Diclegis

    Kim Kardashian and Diclegis
    Kim Kardashian and Diclegis

    Kim Kardashian had promoted a morning sickness drug called Diclegis. The problem was that the drug had a number of side effects. It went unnoticed for sometimes but the FDA got to know about it soon. They ordered Kim Kardashian to repost it with the side effects. The authorities said that every influencer should follow the communication regulations of the products. They should be transparent.

    Ajay Devgan and Vimal

    Ajay Devgan had been promoting Vimal pan masala for a pretty long time. This lead to many people buying the Vimal pan masala. One of the fans of Ajay Devgan named Nanakram has been using the product. He took to social media to appeal to Ajay Devgan to stop promoting the brand. He said that he had been suffering from cancer after he started consuming the product. This post created a lot of hatred and there was a backlash against the actor. After this, the sale of Vimal dropped steeply.

    Shahrukh Khan and Fair and Handsome

    Sharukh Khan and Fair and Handsome
    Sharukh Khan and Fair and Handsome

    Shahrukh Khan had endorsed the Fair and Handsome product for a long time. A lot of customers didn’t take this advertisement in a good way. A lot of people blamed the actor for inducing insecurities in the mind of people because of their skin colour. There was also a petition filed on change.org against the popular Bollywood actor.

    Ronaldo and Facial Fitness Pao

    Ronaldo is one of the best footballers. He has been routinely seen promoting health products. In 2014 he promoted a Japanese brand Facial Fitness Pao, But the facial fitness product was pretty weird. It was not quite received well by the fans and failed to make an impression.


    How‌ ‌To‌ ‌Prepare‌ ‌For‌ ‌Influencer‌ ‌Marketing‌ ‌in‌ 2021‌
    Since companies plan marketing campaigns months in advance, now is the right time to prepare a strategic and advanced Influencer Marketing approach for 2021


    So before you work with an influencer, here are a few things to keep in mind

    Choose the right influencer for your brand:

    Choose the influencer who fits your brand. The influencer whose niche or personality matches your product should be chosen.

    Mention the side effects of the product when promoting it:

    When an influencer is promoting a product, he/she should also mention the side effects of the particular product.

    Check if the product does not hurt any sentiments:

    Before releasing any product, you should make sure that it does not hurt any sentiments.

    Conclusion

    These are some of the cases of negative influencing. So as you can see you need to very careful when you are proceeding with influencer marketing.  In this, both the influencer and the product company should be careful about each other. I have listed down some of the things you should remember when you are going for influencer marketing. So I hope you now have the information you were looking for. I would now end this article here.

    FAQ

    What are the cons of Influencer Marketing?

    Working with the Wrong Influencers Harm your brand, It is Difficult to Measure Results and there are High Risk Involved.

    What are the examples of influencer marketing fails?

    Brad Pitt and Pringles, Kendall Jenner and Pepsi, and Ronaldo and Facial Fitness Pao are some of the examples of influencer marketing fails.

    Is influencer marketing effective in 2021?

    Yes, Influencer marketing is still effective in 2021.

  • List of Brands Endorsed By Kendall Jenner

    Many top fashion designers and labels often rely on A-list models as the brand ambassador because they can help the brand in influencing potential customers and get billion-dollar revenue. Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.

    Kendall Jenner rose to fame because of her family-based reality TV show called Keeping up with The Kardashians. She then started modeling at age of 14 and by the next year, she walked the runways for New York, Milan, and Paris fashion weeks. Kendall has so far done multiple cover shoots for magazines such as American Cheerleader, Teen Prom, Looks, Raine, GenLux, Lovecat,  Flavour Magazine, Vogue, Teen Vogue, LOVE, Harper Bazaar, Vanity Fair, V, Self Service Magazine, etc.

    Kendall hails from a very popular family as her sisters Kylie Jenner, Kim Kardashian, Khloe Kardashian, Kourtney Kardashian and their mother Kris Jenner are all fashion moguls, businesswomen and celebrities in their own rights. According to Forbes, Kendall became the world’s highest-paid model in 2017.

    So far the model has walked runways for brands like Sherri Hill, Forever 21, Marc Jacobs, Givenchy, Chanel, Donna Karan, Tommy Hilfiger, Fendi, Bottega Veneta, Pucci, Dolce & Gabbana, Balmain, Alexander Wang, Vera Wang, Michael Kors, Calvin Klein, H&M, Versace, Dior, Elle Saab, and many more. Another notable achievement of Kendall Jenner’s modeling career is that she walked the runway for Victoria’s Secret Fashion Shows over three times.

    The net worth of Kendall Jenner is estimated to be over $45 million in 2021. Kendall was once called “The Instagirl” by Vogue as she has revolutionized social media modeling. She is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet. Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.

    Reserved
    Estee Lauder
    Pepsi
    Kylie Cosmetics
    LongChamp
    Stuart Weitzman
    Adidas
    Frequently Asked Questions


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    Here are the brands endorsed by Kendall Jenner

    Reserved

    Reserved is a polish clothing store chain and a part of the LPP company which was started in 1989. The brand has had more than 1,700 stores in over 20 countries since being launched in 1999 by Marek Piechocki and Jerzy Lubianiec. The company has made many popular brands endorsing campaigns with celebrities like Kate Moss, Cindy Crawford, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena, and Irina Shayk.

    It was only in 2019 that Reserved signed Kendall Jenner as its brand endorser. The model was part of the multimedia AW19 campaign, which showcases her in a backdrop of an Italian villa playing dress-up with Reserved latest collection. The campaign was inspired by 1970s aesthetics it shows Kendall’s transformations into a mermaid. The commercial was shot using film and pays homage to European cinema.

    Estee Lauder

    Estee Lauder is a multinational conglomerate that makes products in the sectors of skincare, makeup, fragrance, hair care. The company has its headquarters in midtown Manhattan, New York City, and owns cosmetic companies like BECCA, Bobbi Brown, Clinique, Estee Lauder, La Mer, MAC Cosmetics, Smashbox, Too Faced, Tom Ford, etc.

    As of 2018, the company ranked 258 in the list of Fortune 500 list of American corporations by revenue. Estee Lauder signed Kendall Jenner as its brand ambassador in 2015, since then the model has been featured in multiple Estee Lauder ad campaigns and created her own limited edition lipstick for the brand.

    Commenting on why the company chose her, Jane Hertzmark Hudis, the Global Brand President of Estee Lauder said that, Kendall Jenner is an ultimate Instagirl and so the company is excited to leverage her image, voice, energy, and extraordinary social media power to introduce Estee Lauder to millions of customers around the world.


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    Pepsi

    Pepsi is a global leader in the market of carbonated soft drinks and manufactured by the Beverage giant PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters based in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. The company is over 120 years old and its main subsidiaries under PepsiCo are brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc.

    PepsiCo sells its wide range of products in over 200 countries and has 23 snack and beverage brands that generate more than $1 billion in sales. In 2017, Pepsi made an ad campaign named Live for now – moments featuring Kendall Jenner. The ad campaign showed the model participating in a photoshoot and then joining with a protest march that is making its way down the street.

    She is then seen approaching the police officer and offering him a can of Pepsi in order to defuse tensions. However, the ad clearly missed the mark as it was criticized stating that it co-opted protest movements for commercial gain. The company removed the ad within 48 hours of the public outcry and apologized to the audience and Kendall Jenner saying that they did not intend to make light of any serious issue.

    Kylie Cosmetics

    Kylie cosmetics is currently one of the biggest brands in the cosmetics industry. The company was founded by Kylie Jenner and her mother Kris Jenner in 2015. They initially started selling Kylie’s lip kit under the seed company, after the product became successful the brand was renamed Kylie cosmetics.

    According to Forbes, the makeup company was estimated to be over $900 million in 2019. The same year Coty Inc. bought over 51% of the controlling stake in the company for $600 million. In 2020, Kylie Cosmetics collaborated with Kendall to create a limited collection called “Kendall By Kylie Cosmetics”.

    Kendall is the last sister to collaborate with Kylie. The collection consisted of products such as Pressed Powder Palette, Kendall Lip Blush Kit, Lip Gloss, Kylight Stick, Bronzer Stick, Blush Stick and blotting powder with products starting at $35. The siblings expressed their excitement on Instagram and showcased their products to their fans, the collection was so successful that it sold out in 24 hours.


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    LongChamp

    LongChamp is a leading luxury leather goods company with its headquarters based in Paris, France. The company was founded by Jean Cassegrain in 1948. It initially started out with small leather goods like wallets, passport covers and it wasn’t until 1971 that the company launched its first handbag.

    Currently, LongChamp is a pioneer and the best luxury leather maker as it offers a wide range of products like leather and canvas handbags, luggage, shoes, travel items, fashion accessories, and even women’s clothing. LongChamp is now available in over 80 countries with 1,500 points of sales and 300 stores. The company signed Kendall Jenner as its brand ambassador for its Autumn/Winter 2017/2018 collection.

    Kendall has appeared in its ad campaign where she can be seen showing off LongChamp’s garments, accessories, and leather goods. The campaign is said to be described as 21st-century Amazon by the brand. Sophie Delafontaine the creative Director of LongChamp said that Kendall is an independent, elegant, and free woman which is exactly what Longchamp stands for.

    Stuart Weitzman

    Stuart Weitzman is a high-end shoe company that was founded in 1986. The Spanish company has a history of over 35 years and is known for its craftsmanship and precisely engineered fit. Stuart Weitzman was sold to Coach, the luxury fashion house, for $574 million in 2015. The aim of the company is to inspire women around the world to shine with confidence with every step they take.

    The brand signed Kendall Jenner as its brand ambassador in 2019, since then the model has been featured in its ad campaigns such as SW Boot Camp and the #SWWomen. In the #SWWomen campaign, she has been featured along with singer Willow Smith, Chinese actress, and singer Yang Mi, and model Jean Campbell. The four ladies showcase the new line of ‘nude’ shoes that cater to an array of skin tones which is designed to be a wardrobe staple.

    Adidas

    Adidas is a pioneer and one of the topmost multinational companies that is known for its shoes, clothing, and accessories. The company has its headquarters in Herzogenaurach, Germany, and is the second-largest sportswear manufacturer in the world after Nike. As of 2018, the company was listed at over €21.915 billion. The major competitors of Adidas are Nike, Puma and Under Armour.

    Adidas was founded by Adolf Dassler in 1949 and currently has over 62,000 employees along with being available in 100 different countries. The brand signed Kendall Jenner as its endorser for the Adidas Originals Campaign in 2017. The company said that the model embodied the spirit of Adidas Originals as a creative force shaping the world today by challenging the status quo in her very own way.


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    Conclusion

    Kendall might have started on as a celebrity at a very young age because of Keeping up with Kardashian but has worked her way through her modeling career on her own. Kendall is now one of the topmost influencers on social media as she has over 175 million followers on Instagram and 31.5 million followers on Twitter. Kendall Jenner is one of the most sought-after models for runways, magazine covers, and ad campaigns.

    Frequently Asked Questions

    Who is Kendall Jenner?

    Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.

    What is the net worth of Kendall Jenner?

    The net worth of Kendall Jenner is estimated to be over $45 million in 2021.

    What are the brands endorsed by Kendall Jenner?

    Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.

    How much does Kendall Jenner charge for brand endorsements?

    Kendall Jenner is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet.

  • List of Brands Endorsed By Kylie Jenner

    Working with media personalities like Kylie Jenner as their Brand Ambassadors must be like a dream come to for many companies. Kylie Jenner is a socialite, model, businesswoman, founder, and owner of Kylie Cosmetics. Kylie first came into the limelight when she starred in the family-based Reality TV show named Keeping up with Kardashian at the age of 14.

    Despite hailing from a famed family, she has managed to become a business mogul of a cosmetics company that sold more than $630 million worth of makeup in just two years from its launch. Since 2017, Kylie has been the youngest person to appear on the list of Forbes Celebrity 100. She has starred in various spin-offs including her own show called Life of Kylie in 2017.

    Kylie was also credited by the New York Post for being the most influential celebrity in the fashion industry in 2018. The Jenner sisters co-authored a dystopian science fiction novel named Rebels: City of Indra – The story of Lex and Livia which was said to be loved by their fans but disapproved by critics. The celebrity has appeared in the music videos of artists such as Jaden Smith, PartyNextDoor, Justine Skye, Cardi B, Justin Beiber, etc.

    The beauty entrepreneur has graced the covers of magazines such as Vogue (Hong Kong, Czechoslovakia), Playboy, Glamour, Forbes, Paper, Wonderland, Fault, Seventeen, Harper’s Bazaar, Elle, LOVE, Teen Vogue, Grazia, Allure, GQ, etc. According to Forbes, Kylie became “the youngest self-made billionaire of all time” in 2019. The Net worth of Kylie Jenner is estimated to be more than $1 Billion as of 2021. She is known to charge over $1.2 million for a single endorsements post on Instagram, as she is the fifth most followed person on Instagram.

    Being one of the most influential people on Instagram, Kylie is mostly seen endorsing luxury fashion and beauty brands. As per a report by Forbes, Kylie is known to have earned over 20% of her $18 million earned by endorsing Pacsun and Puma in 2016.  Some of the brands endorsed by Kylie Jenner are Pacsun, Puma, Kylie Cosmetics, Skims, Adidas, Calvin Klein, Kendall x Kylie, Beats x Balmain, Nip + Fabs, etc.

    Here are the brand endorsed by Kylie Jenner

    Kylie Cosmetics
    Puma
    Adidas
    Calvin Klein
    Beats x Balmain
    Skims
    FAQ

    Kylie Cosmetics

    Kylie Cosmetics is one of the leading cosmetics brands in the world. The billion-dollar company was first started by Kylie Jenner and her mother Kris Jenner when launched a lip kit under the Seed Company. After the product sold out, Kylie decided to start her own cosmetics company known as Kylie Cosmetics.

    In 2019 Kylie sold over 51% stakes to Coty Inc for $600 million. The Beauty mogul has collaborated with all her sisters (Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, and Kendall Jenner) and her mother Kris Jenner to make a Makeup collection.

    After the success of the brand, Kylie then branched out in the skin-care market with Kylie Skin. According to the WWD Beauty Inc’s Top 100 list, Kylie Cosmetics was ranked 73 with an estimated $360 million in sales in 2018. WWD also reported that Kylie Cosmetics generated over $200 million in sales, with Kylie skin contributing $25 million. Kylie Jenner has been at the forefront of its ad campaigns that sometimes also feature her sisters.

    Puma

    Puma is the third-largest sportswear manufacturers in the world. The German multinational company is known for its casual and athletic footwear, apparel, and accessories.

    Puma was initially founded by Rudolf Dassler in 1948 and has its headquarters based in Herzogenaurach, Germany. Both Puma and Adidas were created after the sibling rivalry that took place between Rudolf and his brother Adolf Dassler in 1924. As of 2017, Puma is said to have more than 13,000 employees worldwide and is available in over 120 countries.

    In 2016, Puma signed Kylie Jenner with a partnership deal that includes an exclusive sneaker collaboration. Kylie created a line of footwear with the brand and which worked on the website design, e-commerce infrastructure, logo, and product design.

    Kanye West (founder of Yeezy that is under Adidas) took to social media to denounce the deal saying that the entire Kardashian family is “Team Adidas”, but the partnership went on to becoming official. Kylie was also featured in the brand’s Spring/Summer women’s training campaign that launched in April 2016.

    Adidas

    Adidas is the second-largest sportswear manufacturer in the world and is known worldwide for its iconic three-stripes logo. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf founded Puma. Both the companies have their headquarters in Herzogenaurach, Germany. Little did they know that few years down the lane and the companies would be among the top sportswear companies in the world. The company is known to have generated over €21.915 billion in revenue in 2018.

    Adidas Group comprises of Reebok, Bayern Munchen, and Runtastic, while Yeezy’s line of footwear and clothing is in conjunction with Adidas. And since Kanye is the co-founder of Yeezys, the Kardashian- Jenner clan supports Adidas. This is why Kylie Jenner dropped the Pumas deal and became the new face of Adidas Falcon sneaker in 2018.

    The reality TV star was featured across a series of ad campaigns whose style demonstrated strong reference to the 90’s period. The company statement on the campaign said that “As a life-long fan of the brand, Kylie embodies the bold spirit of Falcon and the company is pleased to announce her as the face of the campaign.’

    Calvin Klein

    Calvin Klein is a leading fashion house that has its headquarters in Manhattan, New York City. The company was founded by the renowned designed Calvin Klein in 1968, the brand is currently specialized in Leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches, and ready-to-wear clothes.

    Calvin Klein has a strong foothold in both the retail market space as well as the Haute Couture. The company has over 11,500 employees worldwide and is available in 110 countries. In 2019, Calvin Klein sales exceeded $9 billion and were acquired by PVH Corp in 2003.

    In 2018, the brand signed not only Kylie Jenner but also her sisters Kendall Jenner, Kim Kardashian, Khloe Kardashian, and Kourtney Kardashian as the brand endorsers for Calvin Klein’s new family-oriented jeans and underwear campaigns.

    The #MyCalvins Campaign was shoot at different locations, barn settings, outfits and the focus on family unity is what drew the sisters to the idea. Commenting on the campaign Kourtney Kardashian said that, they definitely are a modern American family, and Calvin Klein embodies Americana.

    Beats x Balmain

    Balmain is an iconic French luxury fashion house that was founded by Pierre Balmain in 1945. While Beats by Dre is another major consumer audio products manufacturer. This is why two companies collaborate in creating a collection with Kylie as the brand endorser in 2017.

    The collection was made because of the love and appreciation for music and to celebrate today’s diverse, opinionated and innovative lovers of music and fashion. Olivier Rousteing the current creative director of Balmain said that He can’t differentiate between music and fashion and that collaboration happened completely naturally.

    The stylish and fashion-forward collection starts at the range of $599.95 for headphones and $249.95 for earbuds, which are available in the colors of safari and khaki. It was also ion was to be built on the theme of Urban Safari and the products are like works of art. Kylie Jenner was the face of the Collab and was the part of an ad campaign that showcases the Powerbeats 3 Wireless earbuds and Beats Studio Wireless over-ear headphones of the Balmain x Beats collection.

    Skims

    Skims is a solution-oriented brand that was started by Kim Kardashian in 2018. The brand is known for its range of underwear, loungewear, and shapewear. Kardashian West owns a majority stake in closely-held Skims, according to Forbes the shapewear company is worth $500 million. Kylie and the other sisters were a part of many skims multimedia ad campaigns.

    Conclusion

    Kylie Jenner is well known for being the youngest of the Kardashian-Jenner clan and for her role in Keeping up with the Kardashians. Kylie is currently one of the most influential people on social media and has a powerful personality in the makeup and fashion industry.

    Despite being a Beauty Mogul, Kylie has contributed and donated a lot towards charity and the needy. She currently has over 250 million followers on Instagram and 38.7 million followers on Twitter and is always in demand by major fashion labels. Kylie has so far done a great job of branding herself as a trendsetter and is constantly endorsing brands on Instagram.

    FAQ

    Who is Kylie Jenner?

    Kylie Jenner is a socialite, model, businesswoman, and founder of Kylie Cosmetics.

    What is the net worth of Kylie Jenner?

    The net worth of Kylie Jenner is estimated to be more than $1 Billion as of 2021.

    What are the brands endorsed by Kylie Jenner?

    Some of the brands endorsed by Kylie Jenner are Puma, Kylie Cosmetics, Skims, Adidas, Calvin Klein, Kendall x Kylie, Beats x Balmain, Nip + Fabs, etc.

    How much does Kylie Jenner charge for endorsements?

    She is known to charge over $1.2 million for a single endorsements post on Instagram, as she is the fifth most followed person on Instagram.