Tag: kuvera

  • Top Mutual Fund Startup Platforms & MF Companies in India: Best Mutual Funds & Investment Funds 2025

    A mutual fund is a kind of investment where you buy securities of a mixed set of companies to lower your risk. Mutual funds investments can be made in different forms such as Government bonds, corporate bonds, or debt funds. Mutual fund advisors mostly recommend having a diversified portfolio of different kinds of mutual funds. This ensures the goal of the investment is achieved and also the risk factor is controlled. Most of us know that mutual funds are good investment options but are not sure about how to invest.

    Many people are confused about where can they invest a part of their salary. However, unlike traditional investors, they are comfortable with taking risks and want to build their own portfolios based on what they think of the market. To solve this problem, many startups have come up which makes it easy for users to buy and sell mutual funds easily with minimal risk. These Mutual Fund Startups also provide you with different analytics and help you decide which options will work best. In this article you will know all about mutual funds in India. So here we have compiled a list of all mutual fund startups with their features.

    Which Mutual Fund to Invest in?

    Mutual Fund Companies AUM
    Top Mutual Fund Companies in India

    List of Top Mutual Fund Startups in India

    S.No. Startup Name Products Key Offering / Feature
    1 Scripbox Mutual Funds, Goal Planning Goal-based investing with curated mutual fund portfolios
    2 Funds India Mutual Funds, Stocks, SIPs Online platform for mutual funds, stocks & SIPs
    3 Piggy Direct Mutual Funds, Tax Saving Funds Direct mutual fund investments with zero commission
    4 Groww Mutual Funds, Stocks, ETFs, Gold User-friendly platform for MF, stocks, and digital gold
    5 Orowealth Direct Mutual Funds, Tax Planning Direct plans, robo-advisory, and tax-efficient portfolios
    6 Fisdom Mutual Funds, Insurance, Tax Filing Mutual funds, tax-saving tools, and insurance products
    7 Jama Direct Mutual Funds, SIPs Ethical investing with zero-commission direct MF plans
    8 Funds Inn Mutual Funds, SIP Calculator MF investments with simplified tracking and insights
    9 Rupee Vest Direct Mutual Funds, Portfolio Tools Direct plans with financial planning tools
    10 Mutual Fund Wala Mutual Funds, Advisory Personalized MF advisory and portfolio rebalancing
    11 Wealthy Mutual Funds, Insurance, Tax Filing Financial advisors platform for MF and insurance
    12 Nivesh Mutual Funds, Bonds, Insurance Focus on tier-2/tier-3 cities with digital MF services
    13 Upraise Mutual Funds, Financial Wellness Programs Investment & financial wellness for working professionals
    14 Kuvera Direct Mutual Funds, Family Portfolio Free direct MF investments with goal tracking
    15 Invezta Direct Mutual Funds, Robo-Advisory Zero commission investing and robo-advisory
    16 ET Money Mutual Funds, Insurance, Credit Line Smart MF investing, expense tracking, and loans
    17 Miles Wealth Mutual Funds, Tax Planning Offline and digital advisory for mutual fund investments

    Scripbox

    Mutual Fund Startup Scripbox
    Founders Ashok Kumar ER, Sanjiv Singhal, Nilakanta Mallick
    Founded 2012
    Top Mutual Fund Startups in India - Scripbox
    Top Mutual Fund Houses in India – Scripbox

    One of India’s fastest-growing asset management platforms was founded in the year 2012. Through Scripbox, one can invest in mutual funds in different categories varying from long-term, short-term, tax-saving, and emergency funds. It is safe and free of charge for investors but charges a certain amount to the mutual fund companies. You can withdraw your money at any point through Scripbox.

    Emergency Fund helps you prepare for crisis or any emergency situation. Emergency Fund is at least 6 months of your living expenses.


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    FundsIndia

    Mutual Fund Startup FundsIndia
    Founders C.R. Chandrasekar, Srikanth Meenakshi
    Founded 2009
    Top Mutual Fund Startups in India - FundsIndia
    Top Mutual Fund Startups in India – FundsIndia

    FundsIndia was launched in the year 2009. It is said to be one of the friendliest platforms to invest money. It is free of cost for a lifetime and one can also consider help from an investment advisor. It is secure and one can manage investments for family too by adding the family members to the login ID. To date, FundsIndia has customers in over 2,000 cities across India and 66+ countries have invested over ₹9,700+ crores on its platform in Mutual Funds and Stocks.

    Piggy

    Mutual Fund Startup Piggy
    Founders Ankush Singh, Kunal Sangwan and Nikhil Mantha
    Founded 2016
    Top Mutual Fund Startups in India - Piggy
    Top Mutual Fund Startups in India – Piggy

    Piggy claims to provide commission-free mutual funds to its users. This startup also acts unbiased toward customers and provides the best investment options in mutual funds. It is transparent, open, and secure. One can make an investment using their app.


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    Groww

    Mutual Fund Startup Groww
    Founders Lalit Keshre, Harsh Jain, Neeraj Singh, Ishan Bansal
    Founded 2016
    Top Mutual Fund Startups in India - Groww
    Top Mutual Fund Startups in India – Groww

    Groww believes in making investing accessible to everyone. By building simple products, it promises to provide simple investment options. Creating the right portfolio for individuals and providing assistance to achieve goals helps to invest more easily. Users can also make an investment using their Groww app.

    Orowealth

    Mutual Fund Startup Orowealth
    Founders Nitin Agrawal, Vijay Kuppa, Yogesh Powar, Swati Aggarwal
    Founded 2019
    Top Mutual Fund Startups in India - Oro Wealth
    Top Mutual Fund Startups in India – Oro Wealth

    Orowealth provides its customers with smart investing options. It promises to provide a dedicated advisor for deciding investment options at a much cheaper price as compared to others. It also has the feature of ORO assistance that provides intelligent and personal advice. Orowealth has raised around $2 million to date.

    Fisdom

    Mutual Fund Startup Fisdom
    Founders Anand Dalmia, Ramganesh Iyer, Subramanya S V, Subramanya Venkat
    Founded 2015
    Top Mutual Fund Startups in India - Fisdom
    Top Mutual Fund Startups in India – Fisdom

    Fisdom which is a wealth management startup in India helps in selecting the best mutual fund investment option from the pool. All the recommendations are done on the basis of intensive research. One can see their money round the clock and withdraw money with just a click. They do not charge any fees and one can get free financial advice from their wealth manager.

    Jama

    Mutual Fund Startup Jama
    Founders Ram Kalyan Medury
    Founded 2016
    Top Mutual Fund Startups in India - Jama
    Top MF Companies in India -Jama

    Jama believes in simplifying money and helping people grow their wealth. It applies a simple model by having no hidden fees, no commissions, and no high fees. Jama Wealth is India’s top SEBI Registered Investment Advisory, for long-term investing in equity/portfolio/stocks to help with wealth creation & wealth management.


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    FundsInn

    Mutual Fund Startup FundsInn
    Founders Dhanasekaran Chandhar
    Founded 1956
    Top Mutual Fund Startups in India - Fundsinn
    Top Mutual Fund Startups in India – Fundsinn

    FundsInn provides the user with a problem-free investing experience. It is an AMFI-registered company that offers scientifically chosen portfolios to gain maximum returns. One can compare popular options and then decide. You can also choose a mutual fund portfolio on the basis of the goal you want to achieve.

    RupeeVest

    Mutual Fund Startup RupeeVest
    Founders Varun Mundra, Mitul Daga, Mayank Mundra
    Founded 2013
    Top Mutual Fund Startups in India - RupeeVest
    Top Mutual Fund Startups in India – RupeeVest

    Rupeevest incorporates smart technology to provide hassle-free investing options to users. The portfolios are tailored for better returns. It charges zero fees to the user and is safe and secure.

    MutualFundWala

    Mutual Fund Startup MutualFundWala
    Founders Shashikant Bahl (Principal CEO)
    Founded 2005
    Top Mutual Fund Startups in India - MutualFundWala
    Top Mutual Fund Startups in India – MutualFundWala

    MutualFundWala is a Delhi-based company that provides mutual fund investment options through online as well as offline. They basically educate clients about Mutual Funds and understand client’s goals. They assign a relationship manager who then helps clients with additional purchases, changes in SIP, etc.

    Wealthy

    Mutual Fund Startup Wealthy
    Founders Aditya Agarwal, Amit Mondal, Prashant Gupta, Somit Srivastava, Tarun Khera
    Founded 2015
    Top Mutual Fund Startups in India - Wealthy
    Top Mutual Fund Startups in India – Wealthy

    Wealthy was launched in 2016 and has always worked to make investing easier and simpler for users. It boasts of paperless KYC, algorithm-driven fund selection, and rebalancing of mutual funds. Proper asset allocation and fund selection ensure a balance between risk and rewards. Though they don’t charge anything to invest money but take an annual fee which is 0.2% to 2.2% on the basis of the portfolio.

    Nivesh

    Mutual Fund Startup Nivesh
    Founders Anurag Garg, Sridhar Srinivasan
    Founded 2016
    Top Mutual Fund Startups in India - Nivesh
    Top Mutual Fund Startups in India – Nivesh

    Nivesh promises to give users a paperless experience of investing in mutual funds. They partner with local businesses that help investors to perform transactions and track performance. Nivesh categorizes mutual funds into broader categories and then curates them as per the needs of the client.

    Upraise

    Mutual Fund Startup Upraise
    Founders Varun Gupta
    Founded 2016
    Top Mutual Fund Startups in India - Upraise
    Top Mutual Fund Startups in India – Upraise

    Upraise helps make an investment in mutual funds easier by providing paperless KYC, zero commission, and bank-grade security. One can view their investments 24/7 and withdraw them in just a click without any hassle.


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    Kuvera

    Mutual Fund Startup Kuvera
    Founders Gaurav Rastogi
    Founded 2016
    Top Mutual Fund Startups in India - Kuvera
    Top Mutual Fund Startups in India – Kuvera

    Kuvera is one of the best online platforms to invest in India that helps the user in fund selection, goal planning, tax planning, and rebalancing. It claims to be a truly free investment platform that neither charges from users nor from mutual fund companies. One can invest to achieve goals, save tax, or beat inflation. One more benefit is with one account, you can create investment options for family and relatives as well and also joint accounts.


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    Invezta

    Mutual Fund Startup Invezta
    Founders Sharad Singh, Vivek Singal
    Founded 2010
    Top Mutual Fund Startups in India - Invezta
    Top Mutual Fund Startups in India – Invezta

    Invezta believes that healthy investing is everyone’s right. They claim themselves to be pro-investor. They provide users with unbiased portfolio advice that would help them reach goals and get maximum returns. They charge investors with a subscription fee quarter-wise.

    ET Money

    Mutual Fund Startup ET Money
    Founders Mukesh P Kalra
    Founded 2015
    Top Mutual Fund Startups in India - ET Money
    Top Mutual Fund India – ET Money

    ETMONEY App, from the house of the Times Of India Group, is a fully integrated mobile platform offering products across all sections of a user’s financial life like Direct Mutual Fund, SIP Investment, ELSS Tax Saving Schemes, NPS, Health Insurance, etc. From managing expenses to tracking your investments, from generating extra income through investments to saving money in taxes, from investing in Smart Solutions to borrowing money during the cash crunch, ETMONEY is a one-stop-shop for all financial needs.

    The platform also offers personal finance strategies after taking into consideration your financial goals and your duties. The app also offers solutions for tax savings for free which will help you save up to INR 46,800.

    Through this platform, you can also get access to various financial products such as insurance policies, direct mutual fund investments through SIP’s, Instant loans, etc. The app also lets you transfer money into the platform through various UPI payment apps such as Google Pay, PhonePe, Paytm, etc.

    The Mutual Fund investments through the app are free of cost. The application is available for both Android and IOS users.

    Miles Wealth

    Mutual Fund Startup Miles Wealth
    Founders Bhavin Shah
    Founded 2016
    Top Mutual Fund Startups in India - Miles Wealth
    Top Mutual Fund Startups in India – Miles Wealth

    Miles Wealth is one of the promising mutual fund startups in India, offering a digital-first approach to wealth management. Founded by Bhavin Shah in 2016, the platform provides personalized investment advisory and mutual fund distribution services. It focuses on helping investors build long-term wealth through curated portfolios, financial planning, and SIP recommendations.
    With a customer-centric model and strong research backing, Miles Wealth is gaining popularity among retail investors. Its mission is to simplify investing for Indians by combining technology with expert advice.


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    Conclusion

    So, this was a list of major mutual fund startup companies in India. Hope this list helps you to have an idea of which platform you can use to invest in mutual funds in India. With a myriad of mutual fund startups to choose from, one can easily invest through a firm that they believe can help them realize their goals. Since mutual fund investments have now become transparent, one can easily manage the various portfolios on their own. One needs to study the market risks involved before investing.

    FAQs

    What is Mutual Fund?

    A mutual fund is a pool of money collected from many investors to invest in stocks, bonds, or other assets, managed by professionals.

    How much does it cost to start a mutual fund?

    Estimates for initial setup costs alter from $25,000 to upwards of $100,000, depending on the nature of your mutual fund and who sets it up. The costs on an ongoing basis can make it difficult for new mutual funds to turn a profit.

    Will mutual funds make you rich?

    It’s good enough to help you achieve your monetary goals and at some point become financially independent which in itself is a great thing but if you want to become really rich, just investing in Mutual Funds is not going to make it happen. But investing in stocks is also not going to do it.

    Do mutual funds cost money?

    Every company that manages a mutual fund charges an annual fee – generally 0.5% to 2.5% of assets – as well as several other expenses. In addition, some funds slap you with a sales charge over and above those fees.

    How does the Groww app work?

    Groww lets its users invest in mutual funds, including systematic investment planning (SIP) and equity-linked savings. Available on Android, iOS, and the web, it offers more than 5,000 mutual funds, which can be invested in directly from its Groww app.

    How many mutual funds are there in India?

    As of 2025, there are 44 mutual fund companies in India, offering over 2,500 mutual fund schemes.

    Which is the best platform for mutual fund distributors in India?

    Top platforms for mutual fund distributors in India are NSE NMF II, BSE Star MF, CAMS Wealth, MF Utilities (MFU), NJ India, and Fisdom. They offer easy onboarding, multi-AMC access, and commission tracking.

  • Goalwise VS Kuvera: The Top Contenders In The online Investment Market

    With the introduction of large scale adoption of investment applications and online mutual fund platform. These apps helped an average trader avoid the hassle of being physically present with a broking agency or having to invest separately across multiple asset management company websites.

    These apps offer the user all funds and investment opportunities under one roof, revolutionizing the way we invest. Goalwise and Kuvera are two such investments app that have a command over a great share of the Indian online Investment market today. In this article we take a look at Goalwise and Kuvera  and compare their features and rates.


    List of Top Mutual Funds Startups
    A mutual fund is a kind of investment [/tag/investment-trends/] where you buysecurities of mixed set of companies to lower your risk. Mutual fundsinvestments can be made in different form such as, Government bonds, corporatebonds or debt funds. Mutual fund advisor mostly recommend having a divers…


    A Brief on Goalwise

    Goalwise is an online wealth management platform that allow users to buy and invest in direct mutual funds. Goalwise headquarters is in Bengaluru, Karnataka. Goalwise has been a Subsidiary of Finnew Solutions Private Limited since July 2020. Goalwise has received a total of $1Million in funding. Goalwise main competition are Kuvera, Groww and ETmoney.

    As of august 2019, Goalwise has 1.7 thousand fans on facebook and 184 followers on Twitter. It is a new age mutual fund investing platform which provides goal based investing for investors looking to invest in direct mutual funds. With Goalwise one can easily set up SIPs or invest a large amount in the mutual funds chosen by its algorithms.

    If someone is a first time investors looking to get started quickly as well as experienced investors looking for planning and automation. The Goalwise app has features like automation fund selection and switching, automation asset allocation based on the goal time horizon. The app is also highly customizable to suit the needs of every individual investor.

    Company Name Goalwise
    Headquaters Bengaluru, Karnataka
    Founded On 2015
    CEO Swapnil Bhaskar
    Annual Revenue $1.2M
    Est. Customers 20
    Sector Consumer Finance & Credit Cards

    The logos for Goalwise and Kuvera

    A Brief on Kuvera

    Kuvera is a wealth management platform that offers mutual fund selection, goal planning, tax optimizations and portfolio rebalancing solutions. Kuvera was launched in October 2017 and is headquartered in Bengaluru, Karnataka. The CEO and Co-founder of Kuvera is Gaurav Rastogi and the company has received a total of $4.8 million in funding.

    Kuvera is only available as an app and support 38 out of 44 registered asset management companies. The app has managed to sign on 500 thosand users in the last three years managing assets worth RS 8000 crores. Kuvera has positioned themselves as an AI-led platform, Kuvera says its target market is the affluent and mature investors (above the age of 30), hailing from the top metros in the country.

    The kuvera app is free and does not charge users any free on their direct plans regardless of asset size and only charges the transaction charges as per the cost levied by asset management companies.

    Company Name Kuvera
    Headquaters Bengaluru, Karnataka
    Founded On 2015
    CEO Gaurav Rastogi
    Annual Revenue $3M
    Est. Customers 46
    Sector Internet and Application Software and mutual funds


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    Affordability of Goalwise and Kuvera

    Kuvera offers an affordable loan which is up to 80% of your mutual fund portfolio. With kuvera the mutual funds remain secure with the fund house. There is no fixed loan period and a 1 year loan for auto renews on the 12th month. The Kuvera loans start at ₹25,000 up to ₹10 crore. It provides full disclosure from with no hidden fees.

    Kuvera is also flexible allows you to pay your outstanding loan, in full or in parts, anytime during the loan period. With Goalwise it provides you Zero commissions and unlimited investments. While most advisory platforms provide only commission direct plans for free/no transaction charges, account fees or any other hidden charges.

    Accessibility of Goalwise and Kuvera apps

    The kuvera app has a simple user interface which is easy for new users to understand. Kuvera can kick started with a few easy steps which started with a profile setup by providing details like PAN, Date of birth, mobile number, etc. You can then select investment choose between mutual funds, equity stocks, and gold to start your investment journey.

    Choose you type of investment between SIP and one-time investment and place your order. You can choose to pay through different types of payment modes (net banking, UPI, etc.) Once these steps are done your investments are complete, you can track, change or comprehend your investments through an app.

    The best part about Goalwise apart from being free is, it requires only one-time setup. It is a complete set it and forget it kind of system. You can revisit anytime and make changes if required. However, the best thing to do is to set it up once and keep investing.

    Types of investments that Goalwise and kuvera provide.

    Goal based investing

    Goal based investing in Goalwise is one of the smartest ways to grow wealth and achieve all your life goals. A lot of the first time users are not aware of the goal based investing and they then focus on growing their money that’s is what goalwise is known for as it is a goal based investing. When you tie up your investment with a goal, you are more likely to be happier.

    In kuvera setting a financial goal is the first step to make your dreams a reality. Investing regularly is the next step and they guide you to the next step easily. You can simply choose your goal to get started. The switch or redeem order involves costs taxes on short and long term capital gains and exit load.


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    Mutual Fund services comparison

    Kuvera doesn’t pool investors’ money, instead all financial transactions happen directly between the investor and AMC. So even if kuvera goes out of business, your money is entirely safe and you can redeem it anytime. The same is pointed out in one of the FAQs on their website they say that the money goes directly into mutual funds account so all your investments are safe.

    Goalwise however, goes a step beyond when it comes to mutual funds not only does it offer mutual fund suggestions based on your risk appetite and goal tenure, but it also switches your investments automatically to a better performing fund to maximize your returns. They also have a proprietary Glide Path feature that automatically moves your investments to relatively safer debt funds as you move closer to your goal timeline.

    The features that Goalwise and Kuvera provide.

    Tranfer plans

    The transfer plan in Goalwise allows you to switch from regular fund to direct fund. With Goalwise, you could track all your external investments and see which all regular funds you have invested in.  You can also move all mutual funds investment to goalwise.

    So you decided to start using Goalwise and also move all your funds from other brokers/distributor to Goalwise platform, you could do that with just a few clicks. If you ever feel you are stuck with your existing mutual fund advisor, a feature like this makes it easier for anyone to take control of their funds.

    In kuvera it is available to switch to direct plans with the least tax and exit load impact. Switching to Direct has never been easier or cheaper. You can see the optimal number of fund units to switch or redeem before you transact. It helps make better decisions and also will take care of complexities.


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    Customer service

    On kuvera the complaints are addressed by writing to the Kuvera support team via email, as mentioned above. The customer care team has a turnaround time of 24 hours to revert to any user complaints raised. When it comes to Goalwise a quick look at their Facebook page with 5 on 5 rating will tell you that they have a lot of happy customers. Most of the users are in praise for the customer support of Goalwise which happens over chat, email and whatsapp.