Vijay Vittal Mallya, popularly known as Vijay Mallya, is an Indian businessman and an ex-Member of Parliament (Rajya Sabha). He was born in Kolkata, on 18 December 1955. He can be commonly recalled as the former owner of the IPL cricket team of Royal Challengers Bangalore and the former owner of Kingfisher Airlines.
Furthermore, he is also the ex-chairman of the biggest spirits manufacturing company in India, United Spirits. Mallya still retains his post as the chairman of United Breweries Group.
He is also the face of one of the biggest financial scandals in India and is a subject of extradition efforts by the Indian Government. Let’s understand the complete story of Vijay Mallya.
Vijay Mallya lost an appeal against bankruptcy in April 2025 in London’s High Court. The court had earlier declared him bankrupt because he owes more than 1 billion pounds (about $1.28 billion) to banks, including the State Bank of India.
Mallya, who now lives in the UK, has been fighting a long legal battle with the banks and the Indian government since his airline, Kingfisher Airlines, shut down in 2012.
Vijay Mallya – Family
Vijay Mallya was born to an affluent business family as a son of the former chairman of the United Breweries Group, Vittal Mallya and Lalitha Ramaiah. Soon after his father’s death, Mallya succeeded his father to become the chairman of the United Breweries Group at the early age of 28.
Vijay Mallya, now 69, married Sameera Sharma, an air hostess of Air India, in 1986, and their first son, Siddharth Mallya was born on May 7, 1987. However, his first marriage didn’t last long, and soon after they were divorced, Mallya married Rekha Mallya, who is his present wife, in June 1993. He adopted Rekha’s daughter, Leila during the time of his marriage and also has two daughters from his present wife, Leanne, and Tanya.
Vijay Mallya – Education
Mallya spent his school and college days in Kolkata. He was a student of La Martinière Calcutta, where he was appointed House Captain of Hastings house in the final year, following which, he went on to be admitted to St. Xavier’s College, Kolkata, where he graduated with an Honours in the Bachelor of Commerce degree in 1976.
He interned in his family’s businesses during his college days. Post-graduation, Mallya flew to the United States and joined as an intern at the American part of Hoechst AG.
Though Vijay Mallya was born to humble parents, he never decided to settle for a quiet life like his father. He had soaring ambitions and a desire to exceed them. His journey started with United Breweries, which was already an MNC business conglomerate, comprising over 60 companies.
As soon as he joined the business, he worked hard to grow the business and managed to increase the overall turnover by around 64%, reaching US $ 11 billion in 1998-1999. He was already living a lifestyle of that of kings, being dubbed as the “King of Good Times” that eventually became the tagline of Kingfisher.
In the year 2005, Mallya launched his new airline company, Kingfisher Airlines to further diversify his business, which later on became the cause of his downfall.
Kingfisher Airlines
Vijay Mallya – When and How Did the Bubble Burst?
Within a relatively short span of time, Vijay Mallya got what he aimed for but continued to dream bigger. Kingfisher Airlines was launched at the peak of his career when he was already living a lifestyle that most people cannot even dream of but after a brief spell of success and with skying debts, it was finally shut down in 2012.
Vijay Mallya’s success didn’t seem to last long not because of his ambitious dreams but due to his dishonest ways to achieve the same.
Kingfisher Airlines was a business built on a platform of losses, and as a result of which it has echoed losses ever since it was launched. Intending to overcome the financial burdens, which started to weigh heavy by then, Mallya decided to fly overseas. However, according to the rules, an airline company needs to run its local operations successfully before it can look forward to flying internationally.
Here, Mallya planned to rush things by acquiring another low-cost airline company, Air Deccan by paying over the odds but this viciously backfired Mallya, catalyzed by the rising loans and catapulted by the economic downturn of 2008 and 2009.
Revenue of Kingfisher Airlines
At the end of 2009, Kingfisher Airlines was already due for a massive sum of Rs 7,000 crores, a major part of which was siphoned by Mallya as loans from 17 Indian banks allegedly to shell companies in Britain, Switzerland, and Ireland. Furthermore, he also left staff underpaid and even unpaid when he couldn’t meet the due amount. Kingfisher Airlines finally crashed in 2012 with the aircraft seized.
Vijay Mallya Timeline
How Banks Gave the Loan to Kingfisher?
Banks give loans based on the collateral of the same amount given in the loan. But these banks gave loans to Vijay Mallya on items like office stationery, boarding pass printers, folding chairs, computer screens, and wood tables as collateral. The bank’s willingness to provide loans based on current assets as capital created suspicions on the bank officials who passed their loans.
Also, the loans given by SBI were on the trademarks and Goodwill of Kingfisher airlines kept as collateral. SBI chairman OP Bhatt was involved in providing such fraud loans to him.
Banks lost their money because of the officials who granted and processed the loans, without checking all the collaterals and taking securities that were to be followed as per rules and regulations. They came under the pressure of their seniors who were bribed by Vijay Mallya. Also, he took the help of his political connections to process such big loans.
The loans taken on the name of Kingfisher Airlines and UB group weren’t used for its actual cause. Banks never knew that the loans taken by Vijay Mallya were laundered overseas to various tax havens. All this was done with the help of shell companies.
Mallya would have the bank loans moved to these shell firms, which were set up with sham directors for this reason. These companies did not have any source of income and weren’t active at all. The loans taken were only to further his agenda. The directors placed in the shell companies would act according to the command of Mallya. The money was transferred to seven different countries including the United Kingdom, the United States, Ireland, Switzerland, France, and South Africa.
Furthermore, Vijay Mallya diverted the money he got from the loans to fund his IPL team Royal Challengers Bangalore. He bought the most expensive IPL team RCB at INR 476 Crore with the money of public sector banks. Around 77 payments were done by the SBI bank account of Kingfisher Airlines to the IPL Vendors. He had spent massive amounts lavishly over cricketers from the borrowed money of the banks.
At first, this case seemed similar to those in businessmen getting unlucky. But a closer look reveals this is was a case of smart money laundering. As our Indian banking sector is still developing, there are many loopholes in the system. People like Vijay Mallya took the advantage of such loopholes and made their unhealthy marks on the economic system.
Here is a list of how much loan was taken from each bank:
Rs 1,600 crore
State Bank of India
Rs 800 crore
PNB
Rs 800 crore
IDBI Bank
Rs 650 crore
Bank of India
Rs 550 crore
Bank of Baroda
Rs 430 crore
United Bank of India
Rs 410 crore
Central Bank of India
Rs 320 crore
UCO Bank
Rs 310 crore
Corporation Bank
Rs 140 crore
Indian Overseas Bank
Rs 90 crore
Federal Bank
Rs 60 crore
Punjab & Sind Bank
Rs 50 crore
Axis Bank
Rs 600 crore
3 other Banks
Rs 150 crore
State Bank of Mysore
The government of India despite its repeated attempts for extradition, is yet to arrest him from the UK, where he has fled post the issuance of the warrants against him.
“The evil that men do lives after them; the good is often interred with their bones.”
The Fugitive Economic Offenders Act was rolled out by the Indian government in 2018 and by this act, Vijay Mallya was labelled as the first fugitive economic offender of the nation. He is now remembered by the same.
Vijay Mallya studied at La Martiniere School in Kolkata and later graduated with a degree in commerce from St. Xavier’s College, Kolkata. He was known for being a bright student and also actively participated in extracurricular activities during his college years.
Is Vijay Mallya still the owner of Kingfisher?
No, Vijay Mallya is no longer the owner of Kingfisher Airlines. The airline, which he founded in 2005, ceased operations in 2012 due to severe financial difficulties and accumulated debts. By 2013, Kingfisher Airlines had lost its license to operate, and Mallya had exited the airline business.
What is Kingfisher owner name?
Vijay Mallya was the founder and former owner of both Kingfisher Airlines and Kingfisher beer, he no longer holds ownership or control over either entity.
What is Vijay Mallya net worth?
In 2013, Forbes estimated Vijay Mallya’s net worth at approximately $750 million. By 2022, some reports suggested his net worth had rebounded to around $1.2 billion. As of March 2025, corporate filings indicate that Mallya holds public shares in three companies, with a combined value exceeding INR 4,683 crore (approximately $560 million).
With India’s beer market projected to reach $16.8 billion by 2025, it’s no surprise that the country is home to a thriving beer industry. From major international players to local microbreweries, there’s no shortage of options for beer lovers in India.
As Hunter S. Thompson once said,
“There is no bad beer. Some beers just happen to be better than others.”
And with India offering such a vast array of beers, from refreshing pilsners to spicy wheat brews, it’s clear that there are plenty of great options to choose from.
There are various types of beers available in India; these are:
Ale
Fruit beer
Lager, Sahti
Small beer (very low alcohol)
Wheat beer
Over 30% of the total population in India comprises youth, and beer consumption is increasingly becoming part of their social interactions. It is expected that the demand for premium beer will continue to rise in the future with an increase in personal disposable income and higher living standards.
Facts About the Indian Beer Market
Here are some facts about the Indian beer market:
The Indian beer market is one of the fastest-growing in the world, with a CAGR (Compound Annual Growth Rate) of around 8.38% between 2023 and 2029.
The market is dominated by a few key players, with United Breweries Limited (UBL) and Anheuser-Busch InBev (AB InBev) accounting for over 90% of the market share.
The Indian beer market is largely driven by the increasing middle-class population, changing lifestyles, and the rise of the youth demographic, who are more open to experimenting with different types of beers.
The demand for premium beer has increased in recent years, driven by rising disposable incomes and changing consumer preferences.
The Indian beer market is heavily regulated, with high taxes and strict advertising laws. This has led to a limited marketing presence for beer brands in India, with most relying on word-of-mouth and experiential marketing.
Despite being a large market, per capita beer consumption in India is still relatively low compared to other countries, with an average consumption of just 2 liters per person per year, compared to around 75 liters in the United States and 140 liters in Germany.
The Indian beer market has been impacted by the COVID-19 pandemic, with the closure of bars and restaurants leading to a decline in on-premise sales. However, the market is expected to recover as restrictions ease and consumers return to drinking in public places.
Beer reduces the risk of developing kidney stones.
Beer increases Vitamin B levels.
Beer helps cure insomnia.
Beer has positive effects on the skin and hair.
Beer delays aging and promotes longevity.
Beer flushes out toxins from the body.
Beer helps in the development of denser and healthier bones.
“The maturing beer market combined with the support of government incentives on exports will positively open up higher export potentials for Indian beer brands,” – UBL, Annual Report 2019-20.
Demand for Beer Yearly
Now, let’s jump into the top beer companies in India that are leading the charge and making a name for themselves in this exciting market.
Top Beer Companies in India
There are several beer companies operating in India, each with its own unique flavors and characteristics. Some of the best beer companies in India are:
Kingfisher
Beer Name
Kingfisher
Country of Origin
India
Price ( in Delhi)
Kingfisher Fine Lager Beer 330Ml, Rs 70 ; Kingfisher Fine Lager Beer 500Ml, Rs 105 ; Kingfisher Fine Strong Beer, Rs 130
Variants
Kingfisher Premium, Kingfisher Strong, Kingfisher Magnum Strong, Kingfisher Strong Fresh, Kingfisher Draught, Kingfisher Ultra, etc.
Top 10 Beer Company in India – Kingfisher
Kingfisher, brewed by United Breweries Group, Bangalore, is considered the best beer in India. The brand, launched in 1978, holds a prominent position on the list of India’s top 10 beer brands.
With a market share of over 36% in India. It is a fully matured beer with exceptional clarity and a pleasantly bitter taste. Only Kingfisher Premium is sold in Europe and most export markets.
The brand gained considerable attention via its association with the sport of cricket. It is a major sponsor in the Indian Premier League. United Breweries launches its first craft beer, Kingfisher Ultra Witbier.
Over the years, the Kingfisher family has expanded to include brands and variants that cater to all segments of our audience.
Key Features:
Kingfisher has more than 36% of the market share in India’s massive beer market.
Launched in 1978, Kingfisher beer now sells in over 52 other countries apart from India.
Heineken is the largest shareholder in UB Group, the holding company of the Kingfisher brand.
Tuborg Strong, Tuborg Green, Tuborg Classic With Scotch Malts (specially brewed for the Indian palate)
Top 10 Beer Company in India – Tuborg
Tuborg is a Danish brewing company founded in 1873 on a Harbour in Hellerup, an area North of Copenhagen, Denmark.
Tuborg Green is a bottom-fermented lager beer. It’s brewed on lager malt, a slightly roasted, bright type of malt that results in the well-known mild, fresh taste and aroma of flowers and grain, and is one of the top 3 beer brands in India.
Tuborg contains an alcohol percentage of only 4.8%. This medium-rich and lively drink has a moderate bitterness in the aftertaste. In India, Tuborg stands at number 2 amongst all brands and number 1 when it comes to international brands.
Key Features
Tuborg started in 1880, and its name is derived from Thues Borg, meaning Thues’ castle in Danish.
Its Tuborg Green beer is one of the most recognizable beer brands in the world.
The brand sells its beer in bottles and different sizes of cans across the globe.
Carlsberg
Beer Name
Carlsberg
Country of Origin
Denmark
Price ( in Delhi)
Calsberg Elepht.St. Sup Beer 500Ml: Rs 125
Variants
Carlsberg Elephant (full bodied and full flavoured), Carlsberg Smooth
Top 10 Beer Company in India – Carlsberg
The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. Today, Carlsberg is one of the best beer brands and the world’s leading brewery group.
This beer contains pale yellow lager leaves and a mild, hoppy bitterness. Carlsberg makes the drinking experience smoother for those who appreciate the unique flavor and variety of premium beers. Carlsberg Research Laboratory discovered that purifying the pitching yeast used during the brewing process was the cure.
Carlsberg is serious about sustainability. Carlsberg wants you to drink in the ‘Green Zone.’
Key Features:
Carlsberg’s India flagship Elephant is one of the bestselling strong beers in the country.
The brand also sells a regular Carlsberg variant alongside a Special brew option.
Budweiser is a medium-bodied, flavorful, crisp American-style lager. It’s the strongest beer in India and is brewed with the best barley malt and a blend of premium hop varieties.
India will soon be drinking Budweiser beer brewed using solar power. It was the first beer to travel via refrigerated rail cars – an industrial innovation.
Budweiser still leads not only in the US but also in India and is one of the best-selling beer brands in India.
‘While alcohol moderation is becoming more pronounced among Indians as a whole, with an average of 38% of Indian beer consumers interested in switching to low/no alcohol versions, the over 45s (32%) are less enthusiastic about making this switch’.
Key Features:
Budweiser is known for its crisp and smooth taste, which is achieved through a combination of high-quality barley malt, rice, and hops.
The beer has a refreshing aroma with hints of caramel and malt.
Budweiser has a well-balanced flavor that is neither too sweet nor too bitter.
Budweiser is brewed using a time-honored recipe that has remained consistent over the years, ensuring that every bottle or can has the same great taste.
The alcohol content of Budweiser is around 5% ABV (Alcohol by Volume), which is relatively standard for most beers.
Heineken has been brewed for more than 150 years. Today, Heineken is the world’s second-largest brewer.
In 2012, Heineken acquired Desperados, a tequila-flavored beer that targets EDM-loving drinkers.
It is slightly stronger than other mass-produced lager drinks and probably a little better than others.
Key Features:
Heineken has been in the business of producing quality beers for the last 140 years.
Twenty-five million cases of beer are sold each year across 192 nations globally.
The brand’s custom A-Yeast gives it a smooth flavor profile, making it loved by millions across the globe.
Imported Beer Reviews
Corona
Beer Name
Corona
Country of Origin
Mexico
Price ( in Delhi)
Corona Extra Premium Beer 330 Ml Bottle: Rs 155
Variants
Corona Extra (3.6% alcohol), Corona Light
Best Beer Company in India – Corona
Corona Extra is a pale lager produced by a Mexican brewery. It is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor.
Corona Extra, like many top beer brands in India, contains barley malt, corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabilizer. The flavor is crisp and well-balanced between hops and malt.
Key Features:
Corona is produced by Mexico-based brewery Cervecería Modelo, while AB-InBev owns the brand.
The beer is usually served with a wedge of lime on the neck of the bottle to add flavor.
Corona’s recipe includes adding corn to the usual barley malt to provide a unique flavor profile.
Bira 91 Blonde Summer Large Beer 330 Ml Bottle: Rs 80
Variants
Bira Blonde (5% alcohol), Bira White Ale (5% alcohol), Bira Light (4% alcohol), Bira Pale Al (7% alcohol), Bira Strong Ale (latest addition with a spicy taste (7% alcohol)
Best Beer Company in India – Bira 91
Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest-growing beers in the world. It aims to drive the global shift in beer towards more color and flavor.
Bira 91 recently launched one of the first low-calorie beers to be introduced in the Indian market. Bira 91 Strong is a “High-Intensity Wheat beer.,” This is the first strong beer based on wheat.
This Indian beer is top-fermented ale, giving the beer a unique and rich taste that is low on bitterness and high on honey and caramel notes. Bira 91, one of the prominent Indian beer brands, where 91 stands for India’s country code, is currently available across 15 cities. The company is focusing on the premium beer space and will have a presence in 8 more cities this quarter.
Key Features:
Bira 91 is known for its distinctively fruity and hoppy flavor.
Bira 91 offers a range of beer varieties to suit different tastes and preferences. Some of the most popular options include Blonde Lager, White Ale, IPA, and Strong Ale.
Bira 91 beers typically have a moderate to high alcohol content, with most varieties ranging between 4.5% to 7%. This makes it a great choice for those looking for a beer with a bit of a kick.
Foster’s Lager is an internationally distributed brand of lager. It is owned by the international brewing group Asahi Group Holdings. Foster’s Lager is a type of lager owned worldwide by a brewing company called AB InBev. Foster’s Lager is known for its distinctive bold taste. The flavoring flower and a unique kind of yeast impart a bold flavor to the drink. Foster’s Lager has 5 % alcohol content; however, different variants of the brand have higher alcohol content.
Key Features:
Foster’s Lager has a crisp and refreshing taste, with a slight bitterness and a subtle sweet finish.
Foster’s Lager typically has an alcohol content of around 5%, making it a moderate-strength beer.
Foster’s Lager is sold in a distinctive blue can that features the brand’s logo, which includes two kangaroos holding a pint of beer.
It has a characteristic fruity taste and clear spicy notes of clove and coriander. It was known as the original Belgian white beer. Hoegaarden is one of the oldest beers out there. The modern Hoegaarden White Ale is an unfiltered Belgian White beer that gets its unique taste from the addition of orange peel and coriander, making up for its absence of a typical amount of hops. With an alcoholic content of 4.9%, Bananas and cloves are immediately evident in this refreshing beer.
Key Features:
Hoegaarden is a cloudy, pale yellow beer that appears opaque due to the presence of suspended yeast and wheat proteins.
Hoegaarden has a citrusy aroma with notes of coriander and orange peel.
Hoegaarden has a complex flavor profile that is both sweet and tart.
Hoegaarden is a light-bodied beer with a smooth, creamy mouthfeel. The suspended yeast and wheat proteins give the beer a slightly chewy texture.
Hoegaarden has an alcohol by volume (ABV) of 4.9%, which makes it a relatively mild beer compared to many other Belgian styles.
The bottle is priced at Rs 150 and the can is priced at Rs 115
Variants
BeeYoung – India’s first crafted strong beer
Best Beer Company in India – Kimaya Himalayan Beverages
BeeYoung starts with a crisp attack, delivering a perfect malty taste followed by ripe fruitiness on the mid-palate. Its invigorating flavors & taste make each sip eventful and perfect for all social settings, most enjoyed in the company of your loved ones. BeeYoung is India’s one-of-a-kind lager that is artfully curated with the choicest of fine ingredients sourced from around the world, bringing rich, smooth, aromatic & silky flavors to life and a perfect festive surprise for your guests!
With an ABV of 7.2%, BeeYoung is all set to dominate the strong beer segments and establish itself as India’s first strong craft beer.
Key Features:
Kimaya Himalayan Beverages’ key objective of launching the said variant, i.e., BeeYoung, is to provide a premium product at an affordable price point for consumption in India. Kimaya Himayalan provides credible quality products – from ingredients to the process and packaging. (BeeYoung comes in 500 ml packaging other than 650 ml bottle size, 500 ml pack size is the right quantity to enjoy a beer at the right temperature and share adequately between two friends!)
Emphasis on Provenance: The ingredients are sourced from their provenance. The beers exhibit graceful flavors of carefully selected international malt with the inclusion of premium Basmati rice to provide smoothness on the palate. Noble hop Saaz is carefully chosen and infused with Himalayan source water from Bhakra Dam.
With an ABV of 7.2%, BeeYoung is all set to premium the strong beer segments and establish itself as India’s first crafted strong beer.s
MillerCoors
Beer Name
MillerCoors
Country of Origin
United States
Price ( in Delhi)
MillerCoors 600Ml: Rs 160
Variants
Miller Lite, Coors Light, Blue Moon, Leinenkugel’s, Miller High Life, Keystone Light
Best Beer Company in India – MillerCoors
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. A unique mixture of chosen Saaz and Pacific Northwest hops and a high amount of caramel malt can be identified in the making process. This beer is ideal for those who drink beer like water, as it is one of the cheapest beers available in India.
Key Features:
MillerCoors produces a diverse range of beer styles, including lagers, ales, pilsners, stouts, and wheat beers. Some of their most popular brands include Miller Lite, Coors Light, Blue Moon, and Leinenkugel’s.
MillerCoors uses a combination of traditional and modern brewing techniques to create their beers. They use high-quality ingredients to ensure consistent flavor and quality.
A clean, crisp taste with a mild bitterness generally characterizes MillerCoors beers.
MillerCoors beers typically have a moderate alcohol content, with most brands ranging from 4% to 6% ABV.
MillerCoors beers are available in a variety of packaging formats, including cans, bottles, and kegs.
London Pilsner Premium, London Pilsner Strong, London Pilsner Mild
Best Beer Company in India – London Pilsner
London Pilsner, or “LP,” is a popular beer in Maharashtra, India. Privately owned and introduced in 1994, LP offers a refreshing taste with a smooth and balanced flavor. It comes in mild and strong versions, with striking packaging and competitive pricing. United Breweries back LP and has a loyal following, with cricket ace Ben Stokes as its brand ambassador.
Key Features:
London Pilsner offers a refreshing taste with a perfect blend of malt sweetness and hop bitterness, ensuring a crisp and enjoyable drinking experience.
Crafted with traditional European methods, London Pilsner embodies the classic Pilsner taste.
London Pilsner guarantees a high-quality brew with premium malted barley, Saaz hops, and carefully selected yeast strains, consistently delivering a smooth and satisfying flavor.
London Pilsner is filtered for a crystal-clear appearance, with a golden hue that enhances the drinking experience.
London Pilsner is a versatile beer that can be enjoyed on any occasion with its sessionable approachability.
Haywards 5000 is a special beer in India since 1974. It’s the first national beer and the most popular strong one. It tastes bold and malty but surprisingly smooth with up to 6.5% alcohol. People love its green bottle and gold writing. It’s a drink and a symbol of celebrating and being together in India. The tagline, “The champion beer for champion men,” means it’s linked to strength and doing well. It’s not only about the taste; it’s about sharing good times. So, Haywards 5000 is not just a famous beer; it’s a part of Indian celebrations, bringing people together and making good memories. Cheers to Haywards – the special beer that everyone loves in India!
Key Features:
Haywards 5000 is known for its bold, full-bodied taste that sets it apart in the beer market.
A distinctive feature of Haywards 5000 is its high alcohol content, providing a more potent and intense drinking experience for those who appreciate strong brews.
The beer undergoes an extended maturation process, resulting in a well-rounded and matured flavor profile that sets it apart from other beers in its category.
Haywards 5000 is made using only premium ingredients, carefully selected to create a superior brew that will satisfy beer enthusiasts with discerning tastes.
Godfather Beer, produced by Devans Modern Breweries in India since 1961, is renowned for its bold and flavorful brew. It comes in two varieties: The Legendary Premium Strong (7.5% ABV) and Super 8 (India’s strongest beer at 8% ABV). The Legendary Premium Strong received a gold medal at the Spiritz Selection Awards 2020, demonstrating its superior quality. With over 60 years of brewing history, Godfather Beer is known for its consistent excellence and traditional techniques. The brand has a strong image, giving it a powerful and exclusive look. Godfather Beer is not just a drink; it’s an expression for those who appreciate bold flavors, tradition, and luxury.
Key Features:
Super 8, India’s strongest beer with 8% ABV, boasts an intense flavor profile that delivers a powerful punch and satisfies the craving for boldness with every sip.
Devans Modern Breweries has been brewing for over 60 years. Their experience shows in Godfather’s quality and time-honored methods. Each sip is a tribute to their rich brewing heritage.
A brand that evokes power, sophistication, and exclusivity – the Godfather beer’s bold character and striking packaging commands attention.
Bro Code
Beer Name
Bro Code Beer
Country of Origin
India
Price (in Mumbai)
375Ml: Rs 120, 500Ml: Rs 185, 750Ml: Rs 250
Variants
Bro Code 10, Bro Code 15, Witty Bro, Bro Code Club Soda
Best Beer Company in India – Bro Code
Bro Code, launched in 2018, isn’t just another new beer company in India; it’s a lifestyle for modern men. With craft beers like “Wingman” and “Bro Down,” it emphasizes bold flavors and humor, connecting with guys who appreciate a good laugh and banter. Bro Code fosters a community by engaging on social media through memes and challenges. Beyond beer, it organizes events and supports charitable causes, focusing on men’s mental health and veterans’ well-being. More than a drink, Bro Code celebrates male friendship, humor, and a shared “bro code” for enjoying life with buddies.
Key Features:
Craft Brews with a Bro Personality: Bold Flavors and Unexpected Twists. From hoppy IPAs like “Wingman” to smooth stouts like “Bro Down,” Bro Code’s beers are crafted with unique flavor profiles and witty names.
Beyond drinking, Bro Code offers shared experiences like bar crawls, gaming tournaments, and sports nights, solidifying the brand as a lifestyle for active men.
Online Bro Community: Interactive content, events, and challenges foster belonging. It’s a lifestyle, not just a brand.
Beyond serving beer, Bro Code hosts events like bar crawls, gaming tournaments, and sports viewing parties, positioning itself as a lifestyle brand that creates unforgettable experiences for active men.
Simba Beer
Beer Name
Simba Beer
Country of Origin
India
Price (in Delhi)
Simba Wit Beer: INR 110 per bottle, Simba Stout: INR 150 per bottle, Simba Strong Lager (500ml): INR 230 per can
Variants
Wit Beer, Stout, Strong Lager
Best Beer Company in India – Simba
Simba Beer emerged with the birth of the genius Prabhtej Singh Bhatia and his partner Ishwaraj Singh Bhatia in 2016. The workshop itself is situated in Durg, Chhattisgarh, and is famous for holding up high-quality techniques in brewing. During the initial few years, craft beer makers understanding the need for an era on the rise began to implement their unique flavors and imported high-quality ingredients.
At the moment, Simba Beer is moving consciously under proper study toward the creation of a niche piece in India’s largely booming craft beer market. It has successfully balanced the extremes-i.e., it was commonly found that the notoriety of the craft brewer highly correlates with reasons attributed to characteristics and quality properties on one side, making the company’s credo. Behind this, Simba is celebrated for its innovative techniques of brewing.
Key Features:
Simba Beer has varied stables with a range of beers: Wit Beer: A Wheat beer refreshing to the palate. Stout: Simba Stout Style is also known for being the first Indian bottled stout. Strong Lager: It’s a strong beer with high alcohol content.
Brewing in small batches, Simba prides itself on creating beers, with the primary essence of focusing fully on the fine details and seeing into thorough quality control. The method allows for experimentation on flavors; it also ensures robustness and commonality in different batches created.
They get hold of fresh water around, and premium malts and hops, unlike using underground water. Wit beer from Simba also obtains its real flavor from incorporating actual orange peels among their extra distinct ingredients.
It has indeed achieved strong exposure to India by being even available in Delhi, Assam, Goa, and Karnataka.
Bad Monkey
Beer Name
Bad Monkey
Country of Origin
India
Price (in Delhi)
500 ml: INR 180,
Variants
Bad Monkey Tamed
Best Beer Company in India – Bad Monkey
Bad Monkey Beer, a brand originated in 2018 by Rohan Khare, turned out to be very quick in terms of promotion in India, having achieved a figure of around ₹130 crore of turnovers within real 2 years of inception, selling over 900,000 cases across states like Delhi, Uttar Pradesh, Chhattisgarh, and Uttarakhand. After demonstrating success at the national level, the brand has also expanded to cover exports to Australia and New Zealand.
The brand is titled Bad Monkey, which has a dosa recipe that states that a passerby in Delhi yelled bad monkeys concerning the bad monkeys that usually were mischievous around Khare’s office. In Punjab, the beer would be brewed using quality raw materials and produced with European malted barley, North American hops, and Himalayan water, with fermentation creating a unique flavor. Consistency was ensured through the complete quality of every batch tested in-house for uniformity. As of January 2025, Bad Monkey Super Strong Beer in Delhi costs around INR 180 for a 500ml bottle, making it a premium option in the craft beer market.
Key Features:
Its alcohol percentage is at 8% alcohol content by volume Bad Monkey is a super strong beer, striking a balanced profile as bold flavors meet refreshing or even hoppy ends altogether.
Bad Monkey Super Strong Beer is most anticipated to be marketed to consumers who are looking for a huge drinking experience.
The company follows a branding strategy that incorporates distinctive advertising methods as India bans all direct liquor advertising, having them inquire more about the product by doing them tasting and events directly.
Basmati Rice Lager, India Pale Ale, and Mango Wheat Ale
Best Beer Company in India – Rupee Beer
Established in 2021 by siblings Vanit (Van) and Sumit Sharma, Rupee Beer is the first Indian-American brand of beer, aptly named after the Indian currency. It was crafted to meet the shortage of beers that can be paired with Indian dishes. Its creators the Maine-rooted Sharma brothers describe it as light and smooth, making it perfect for pairing with several international cuisines. Rupee Beer, launched at first, is currently present in ten states, including Maine, Massachusetts, and New Jersey, and is popular in Indian and Thai restaurants. This brand is also eyeing global markets, which would mean further growth. It is an infusion of roots that radiate the brewing industry with a new product opposite finding a collaboration in Rupee Beer.
Key Features:
A bright golden lager with low carbonation, crafted to complement spicy foods.
With an ABV of 4.75%, it’s a light choice for beer lovers.
It is brewed with basmati rice, maize, malted barley, and three distinct types of hops for a unique flavor.
Rupee Beer pairs well with Indian, Thai, Asian, Mexican, Caribbean, BBQ, Middle Eastern, African, and Latin cuisines.
Six Fields
Beer Name
Six Fields
Country of Origin
India
Price (in Delhi)
Six Fields Blanche (330ml): INR 110, Six Fields Cult (500ml): INR 150, Six Fields Brute (500ml): INR 180, Six Fields Pilsner (500ml): INR 140, 5-Litre Keg: INR 3,200
Variants
Six Fields Blanche, Six Fields Cult, Six Fields Brute, and Six Fields Pilsner
Best Beer Company in India – Six Fields
Six Fields is a premium brand of beer that has been produced by modern breweries like DeVans, which has also been known for the production of usual Belgian-style beer. The brand was launched in the year 2019 in the Indian market and since then, it has truly grown to offer various styles that also go well with those people who are selectively looking for good craft beers. Six Fields is a term derived from the six major items that are traditionally going to go into making it, namely, handpicked hops from the Ganga plains, barley malt, water, and also wheat.
Key Features:
Six Fields Range offers: Six Fields Blanche: A smooth Belgian-style wheat beer that offers a refreshing taste of citrus with touches of orange and coriander. Six Fields Cult: A great taste in the premium strong beer it is. Six Fields Brute: A strong lager, with a high ABV of up to 8%. Six Fields Pilsner: A pleasant light lager with an ABV of up to 5%.
The Brewery has become a recipient of several prestigious awards from international agencies because of its excellent beer-making ways.
The Lion Beer was lofty stature arose from Sri Lanka itself, perhaps one of the oldest brands of beer in Asian history until the 1820s when it was first brewed in the Kasauli Brewery in India, before it was shipped to Sri Lanka where it became a flagship product of the Company known as Lion Brewery PLC. Now, it has managed a great reputation around its product quality and has taken hold in the market, ultimately making that brand known within the Sri Lankan market as the No. 1 lager.
In January 2025, Lion Beer set foot into the Indian market facilitated by the partnership of Lion Brewery PLC and Fairmacs Pvt Ltd. It meant that South India was adequately promoting the products of Sri Lanka, and the very first commercial consignment was delivered at Chennai, heralding a great leap by the brand.
Key Features:
Various types of Lion Beer, such as: Lion Lager: A clear and fresh beer with moderate alcohol content Lion Strong: A high-alcohol version.
Lion Beer is made of fine ingredients from both local and international supplies because taste consistency can be ensured once it has been brewed.
There is a rich cultural heritage in Lion Beer; it is often associated with festivities and social gatherings in Sri Lanka.
Hunter Beer
Beer Name
Hunter Beer
Country of Origin
Bangladesh
Price (in Delhi)
500 ml Bottle: INR 150, 650 ml Bottle: INR 180
Variants
IPAs, porters, and stouts
Best Beer Company in India – Hunter Beer
Som Distilleries and Breweries are known for brewing Hunter Beer, a line of real heavyweight brew included in the catalog. It’s trendy simply because it was made for the foreseen demand of more strenuous beers and as revenues have shown, it is truly a hit for those looking for heavy drinking. Its name owes its existence to select malts from Argentina and Chile and German hops-that is, two ingredients that give it its distinct flavor profile.
Key Features:
Generally, Hunter Beer will have 8% alcohol by volume (ABV), making it strong in class.
It is said to be a full-bodied beer with a smooth bite, making the beer an ideal choice to pair with spicy Indian recopy meals.
It caters to beer lovers of young times who seem to be enjoying more taste and higher alcohol.
Fort City Brewing
Beer Name
Fort City Brewing
Country of Origin
India
Price (in Delhi)
Pint of Beer: INR 295, Dhumri (whisky barrel-aged stout): Approximately INR 595 for half pints without tax
Variants
IPAs, Lager, and Stouts
Best Beer Company in India – Fort City
Based in New Delhi, this pub-style brewery is known for innovative craft beers that could not leave the scene unpublished. Started by Gautham Gandhi and Ashish Ranjan, the brewery brews its way to a curious drinking experience by leveraging traditional brewing methods with modern techniques. This Indian beer company has quickly drawn revelers for its extensive and varied fields of beers including negative number brews, besides diverse flavors of high-trend.
Key Features:
The Fort Brew City is remembered to have launched India’s first spiced whisky barrel stout with Dhumri in collaboration with Indri Distilleries. It lets beers appeal to lovers of both whisky and beer, aging the stouts in old whisky barrels to induce flavors in their ingredients.
The brewery is known for its wide range of beers ranging from IPAs and stouts to lagers. Notable offerings include: Rakshas: is a popular flavored beer in the market. Amber Rye Lager: known for its rich taste Brut Jowar Lager: uniquely brewed using jowar (sorghum) and displaying the flavors of local produce.
The Fort City Brew Pub in Hauz Khas offers a buzzing ambiance with live music and trivia nights, making it the perfect spot for craft beer lovers. The pub keeps popular food items alongside its beer menu making an evening more exquisite.
Conclusion
In conclusion, the Indian beer industry has seen tremendous growth in recent years, with an increasing number of domestic and international brands entering the market. While there are many great beer companies in India, it’s difficult to pick just one as the “best.” However, some of the most popular and well-respected beer companies in India include Kingfisher, Bira 91, Tuborg, and Heineken.
Ultimately, the best in India will depend on your personal taste and preferences. Whether you’re a fan of classic lagers, trendy craft beers, or something in between, there are plenty of great options to choose from in India’s vibrant beer market.
FAQs
What are the most popular beer brands in India?
Some of the most popular beer brands in India include Kingfisher, Bira 91, and Budweiser.
Which is the top beer company in India?
The top beer company in India is United Breweries Limited (UBL). It dominates the Indian beer market with its flagship brand, Kingfisher, which is one of the most popular beer brands in the country.
What types of beer are available in India?
There are many types of beer available in India, including lagers, ales, stouts, and wheat beers.
What is the alcohol content of Indian beer?
The alcohol content of Indian beer can vary depending on the brand and style. Most beers have an alcohol content ranging from 4% to 8% ABV.
Which is the highest-selling beer in India?
Kingfisher is the highest-selling beer in India.
Who is the king of beer?
Budweiser beer is known as the “King of Beers.”
Which city is famous for beer in India?
Panjim is the best city in India to drink beer.
Are there any international beer brands available in India?
Yes, many international beer brands are available in India, including Budweiser, Heineken, and Corona.
What food pairs well with Indian beer?
Indian beer pairs well with a variety of foods, including spicy curries, grilled meats, and salty snacks like peanuts and potato chips.
Which are the Beer manufacturing company in India?
Here is a list of beer manufacturers in India:
United Breweries Limited (UBL): Known for its flagship brand, Kingfisher.
AB InBev India: Produces Budweiser, Corona, and Hoegaarden in India.
Carlsberg India: Offers brands like Carlsberg, Tuborg, and Elephant Strong.
Bira 91: A fast-growing craft beer brand with a focus on innovative flavors.
Simba Brewery: Known for craft beers like Simba Stout and Simba Strong.
Mohan Meakin: Makers of the iconic Old Monk beer and other brews.
What is top beer companies market share in India?
In India, the beer market is mainly dominated by two companies: Heineken (UBL), which holds over 54% of the market share, and Anheuser-Busch InBev, with around 19.4%. Other smaller players include Carlsberg and Bira 91, but they have a much smaller share in comparison to the leaders.
The Jet Airways case study is now so popular that it is mentioned in almost every Business School’s curriculum due to the airline’s unimaginable debacle. Founder Naresh Goyal has been investigated by the Enforcement Directorate (ED) and a large number of ex-employees have remained jobless after the airline shut down its operations in April 2019. April 2020 reports revealed that around 4000 employees were still on the rolls of Jet Airways, and these employees were facing tough times in the absence of any regular source of income.
Jet Airways’ shutdown is often considered one of the biggest organizational failures to have occurred in India. A lesson for many, this post covers the journey of Jet Airways and digs deep into the reasons for its failure. If you ever wondered, “Is Jet Airways coming back?”—the answer was yes, until the Supreme Court’s recent order in November 2024 for its liquidation.
After its collapse, Jet Airways declared bankruptcy, and on 17 April 2019, it decided to shut down operations temporarily. Some of its assets have gone to other airlines while a few aircraft remain parked till the bankruptcy proceedings are completed.
In this Jet Airways case study, we will delve into the Jet Airways insolvency case, which will cover the Jet Airways introduction, the history of Jet Airways, the downfall of Jet Airways, and the hopes for resuming its operations and the final descent. So, let’s get started!
Aviation is an under-saturated sector in India. As more and more Indians choose flight as the best means of travel, the availability of aircraft is yet to catch up with this growing trend. For the numbers, India has 771 commercial aircraft for a population of over 1.4 billion.
To add to the aviation industry’s woes, the majority of Indian airports are not up to the mark in terms of infrastructure. For instance, most of the airports in India have only a single operational runway, whereas countries like the US have no less than 5 runways.
Naresh Goyal started Jet Airways with 4 leased Boeing 737 aircraft in 1993. The airline was the paragon of success for domestic carriers in India. There were rumblings of trouble brewing within Jet Airways in August of 2018 when the company deferred the second quarter results of that year.
The government watchdogs got a sniff of discrepancies in the airline’s financials. In the same month, the DGCA (Directorate General of Civil Aviation) conducted a financial audit of Jet Airways. It was based on the reasoning that the deferment of employees’ salaries ought to affect their morale and attitude.
The same month, Jet Airways posted a loss of INR 1323 crores.
In September of 2018, the Income Tax department surveyed the Delhi and Mumbai offices of Jet Airways. The company was then accused of financial misappropriation. Naresh Goyal, who was then the Founder-Chairman of Jet Airways, also came under the radar of the government and its law enforcement agencies. He and his wife, Anita Goyal stepped down from Jet Airways’ operations on March 25th, 2019, after the financial crisis that the airline company was in, came in front of everyone.
Jet Airways founder Naresh Goyal and his wife Anita, were stopped from leaving India by immigration authorities at Mumbai airport. They were offloaded from a Dubai-bound Emirates flight, which was called back after it had reached the taxiway at Mumbai airport on May 25, 2019, since then, he was stopped from flying out of India.
There were charges of money laundering and foreign exchange violation against Naresh, and this led the Enforcement Directorate to question him in September 2019. He was detained and questioned again by the ED in 2020.
Legal Challenges and Bail
In 2023, Goyal was accused by Canara Bank of defrauding them of INR 538.62 crore. He was arrested by the Enforcement Directorate (ED) in September 2023 for using company funds for personal expenses. His wife, Anita, was also arrested in November 2023 but got bail due to health reasons. Unfortunately, Anita passed away on May 16, 2024. On November 11, 2024, the Mumbai High Court granted Goyal permanent medical bail for his cancer treatment. He had been on temporary bail before, which was extended several times. The ED opposed it, saying he could get treatment in jail, but the court allowed him to seek care outside.
The Consequences of the Downfall of Jet Airways
Jet Airways shut down its operations temporarily on 17 April 2019. The last flight was from Amritsar to Mumbai. The shutting down of the company affected 20,000 employees and more than 60,000 people indirectly. At the time of its closure, Jet Airways was reported to be in debt by over a billion dollars. NAG (National Aviator’s Guild) appealed to the PMO (Prime Minister’s Office) and then-Civil Aviation Minister Suresh Prabhu to help the company and its employees.
Jet Airways Employees Pleading with the Government to Save the Company
The government on the other hand reportedly asked the banks to save the company without pushing it to bankruptcy. With unemployment being a major electoral issue for the government, an addition of 20000 to the list of jobless Indians will only give more substance to the opposition. The Government was therefore pulling out all the stops to prevent Jet Airway’s insolvency.
Jet Airways Employees Lit Candles, Pleaded the Govt. to Save the Company and Their Jobs
Consequences have been of such an unprecedented level that an employee of Jet Airways committed suicide in Mumbai. Shailesh Singh was a cancer patient and was on a break from his job as a senior technician at Jet Airways. He jumped from his building due to depression on 27 April 2019.
It is not the first time that an airline company has fallen from grace. Many companies before Jet Airways have seen a similar fate. Some of them are:
Kingfisher Airlines
Air Deccan
Air India Cargo
Indian Airlines
Sahara Airlines
The Common Link In All Of These Cases
The common link in all of the above examples is that they all were, at some point, involved in a merger.
Deccan Airlines Plane
Kingfisher Airlines bought Air Deccan. Kingfisher was a full-service airline, whereas Air Deccan was a low-cost airline. When Kingfisher bought Air Deccan, it incorporated some changes in Air Deccan’s fleet and we all know what happened after that. Both the companies faced a downfall.
Before Air India and Indian Airlines merged, both of them were doing reasonably well. However, after the merger, Air India has struggled financially, with mounting debt and operational issues. As of 2021, Air India’s debt stood at over ₹61,000 crores, and despite the government’s efforts to revive the airline, it has yet to return to profitability.
Jet Airways merged with Sahara Airlines and Jet rebranded Sahara as “Jet Lite”. Over time, Sahara Airlines faded into oblivion, and Jet Airways, despite its initial success, later faced a similar downfall, eventually shutting down its operations in 2019.
Therefore, it won’t be wrong to say that mergers and acquisitions in the case of airlines are a risky bet. A successful airline establishes a unique identity of its own, and meddling with its brand and presence usually ends on a negative note.
There are many reasons behind the failure of Jet Airways:
Merger
The merger between Sahara Airlines and Jet Airways was a mistake on Jet Airways’ part. Sahara was acquired by Jet Airways for $500 million which was way above what the airline was worth.
JetLite Plane
Rebranding Sahara Airlines
Jet Airways renamed Sahara Airways as JetLite. Sahara at the time was a powerhouse with its name on every Indian’s tongue. The rebranding cost Jet Airways a major chunk of its customers; flyers who were attracted to the Sahara brand image couldn’t resonate with JetLite.
Mismanagement
Every company and organization rests on the abilities of its management board; there are no second opinions to this school of thought. Naresh Goyal, the founder of Jet Airways, decided to become a one-man army for Jet Airways and did not hire a sound management committee to assist him in running the airline. Insiders often talk about his poor financial acumen. He relied on a single management team to handle all the operations related to Jet. Understanding that specialized teams are needed to run different departments is no rocket science. And when you acquire one more airline, you can’t rely on your existing management board that’s already burdened to take up additional responsibilities!
Jet Airways’ Founder and Former Chairman, Naresh Goyal
Full-Service Airline
Full-service airlines offer passengers the choices of economy, business class, premium economy, and first class on their flights. The company was operating as a full-service airline. Operating as a full-service airline in India is not an easy task. One needs formidable financial support and customer relationships. Catering to the wealthy, the middle class and the lower sections of Indian society requires strategy and operational excellence beyond imagination. That is why most of the companies focus on the middle-class segment and keep the prices as low as possible. Jet Airways was biting off more than it could chew.
Drowning in Debt
Jet Airways was never good with money. It kept on incurring debt and spending more than its revenue. The employees were paid lavishly when compared to the industry standards. For the sake of providing comfort and luxury, the Naresh Goyal-backed airline compromised with finances.
Jason Unsworth, a British Entrepreneur, and CEO of Atmosphere Intercontinental Airline, expressed his interest in buying a controlling stake in Jet Airways.
However, Jason was told by Jet Airways to sit down with SBI Caps Limited, which was leading the resolution plan for the carrier.
Jason claims to have written to Jet Airways’ lenders but never received any reply in return. He later wrote to Jet Airways’ CEO, Vinay Dube, about the proposal to purchase a stake in the airline. Jason said he was provided with contacts of SBI to get in touch with. He was also in talks with other Indian entrepreneurs and investors for financing his bid for a controlling stake in Jet Airways.
The winner of the Jet Airways bid was the Kalrock and Jalan consortium, which had proposed a total cash infusion of INR 1375 crore, which included INR 475 crore that will go to meet the stakeholders’ payments and of the other financial creditors.
Jet Airways 2.0 Vision
On 18 October 2020, the lenders of Jet Airways approved the resolution plan submitted by UK-based Kalrock Capital and UAE-based entrepreneur Murari Lal Jalan to revive and operate Jet Airways.
“The Consortium’s vision was to regain lost ground and set new benchmarks for the airline industry with the tag of being the best corporate full-service airline operating on domestic and international routes. The Jet 2.0 hubs will remain in Delhi, Mumbai, and Bengaluru like before. The revival plan proposed to support Tier 2 and Tier 3 cities by creating sub-hubs in such cities,” the official statement noted.
The new management’s vision for Jet 2.0 was inclined towards increasing cargo services to include dedicated freighter service, an underserved market for Indian carriers. “Given India’s position as a leading center for global vaccine manufacture, cargo services have never been more required,” the statement added.
In 2020, UK-based Kalrock Capital and UAE-based entrepreneur Murari Lal Jalan submitted a resolution plan to revive Jet Airways. The Committee of Creditors approved the plan in October 2020, and the National Company Law Tribunal (NCLT) approved it in June 2021. The Jalan-Kalrock Consortium aimed to revive the airline, which had been grounded since April 2019 after financial troubles.
Acquisition and Ownership Transfer
In 2021, the Jalan-Kalrock Consortium officially won the bid to take over Jet Airways. However, several steps were required to complete the transfer. The consortium was given 90 days to complete the ownership transfer, which included securing certain properties, issuing Jet Airways shares to the consortium, and repaying creditors.
Approval and Operations Preparation
The Union Home Ministry granted security clearance to Jet Airways in 2022. A test flight on May 5, 2022, was conducted to prove operational readiness, followed by other proving flights required by the Directorate General of Civil Aviation (DGCA) for the air operator certificate. The airline planned to relaunch with hubs in Delhi, Mumbai, and Bengaluru, focusing on both passenger and cargo services.
Historical Significance and Revival Vision
Jet Airways, once India’s largest private airline, had operated successfully for over two decades before grounding operations in 2019, affecting around 20,000 employees. The consortium aimed to leverage the brand’s strong customer connections. Plans included supporting Tier 2 and Tier 3 cities by creating sub-hubs and introducing dedicated freighter services to address India’s increasing cargo needs.
Financial and Legal Challenges
The revival faced delays due to the COVID-19 pandemic, financial challenges, and leadership changes. Despite these setbacks, the consortium remained hopeful, with Jet Airways’ shares surging by 5% in September 2021. However, Punjab National Bank, one of the creditors, later filed an appeal against the resolution plan with the National Company Law Appellate Tribunal (NCLAT), citing irregularities.
Hopes for a Comeback in 2024
In September 2023, the Jalan-Kalrock Consortium injected an additional $12 million, furthering its commitment to reviving Jet Airways by 2024. However, on November 7, 2024, India’s Supreme Court ordered the liquidation of Jet Airways, officially ending the airline’s revival efforts more than five years after it had gone bankrupt.
Legacy and Closure
The Supreme Court’s decision effectively closed the chapter on Jet Airways’ comeback efforts. Despite its strong brand value and previous successes, the airline was ultimately unable to overcome the financial and operational challenges that led to its liquidation.
As reported in March 2020, the bidders who issued an Express of Interest (EoI) to buy Jet Airways did not submit any resolution plan adhering to the requirements. As confirmed, the grounded airline did not find any buyer till 9 March 2020.
By March 2020, around 20,000 claims were made on Jet Airways which amounted to around INR 37,000 crores. Of these claims, workmen and employees sought over INR 14,000 crores, while creditors were claiming more than INR 11,000 crores from the airline.
While looking at this scenario, it seemed like the Jet Airways saga would come to an end soon. The Indian Government’s role was pivotal in deciding the course this crisis ultimately takes. However, with the advancement in 2023, powered by the Kalrock-Jalan consortium, things seemed to be looking up at last for Jet Airways.
As of September 2023, Jet Airways was getting ready to fly again in 2024. The airline’s parent company, the Jalan-Kalrock consortium, had invested another $12 million, fulfilling their promise to bring the airline back to life.
This consortium, which took over Jet Airways in 2020, had a plan. They wanted to restart the airline and fully control its operations.
But then, India’s Supreme Court decided that Jet Airways should be liquidated. This decision ended any chance of the airline coming back, more than five years after it went bankrupt. In the end, Jet Airways’ hope for a comeback was officially over.
FAQs
What is Jet Airways?
Jet Airways is an Indian International airline service provider that was founded on April 1, 1992, and headquartered in Delhi NCR. It commenced its operations on May 5, 1993.
Who founded Jet Airways?
The NRI Indian businessman, Naresh Goyal founded Jet Airways, who was also the Chairman of the airline company.
Why Jet Airways failed?
There are numerous reasons that propelled the downfall of Jet Airways but the most prominent reason for the Jet Airways shutdown is the lack of funds and mounting debt.
What is the Jet Airways insolvency case?
Jet Airways, which started off as an air taxi operator in 1993, was under insolvency for nearly 2 years after which it ceased its operations in April 2019, when it revealed the huge debt that it was in. The insolvency resolution plan was eventually brought up by UK-based Kalrock Capital and the UAE-based entrepreneur Murari Lal Jalan, which looked promising enough, and it is the same consortium that is finally proving promising enough for Jet Airways today.
Is Jet Airways coming back?
Yes, the news was true, for Jet Airways was coming back indeed for operations until the Supreme Court ordered the liquidation of Jet Airways on November 7, 2024, officially ending any hopes of reviving the airline over five years after it went bankrupt.
Public relations these days is as important as breathing. You need it to survive. In the millennial world, all of us understand the importance and necessity of PR or Public relations. When brands show a great deal of interest in their customers, clientele, followers, employees, stakeholders, and any other people, they retain their trust and loyalty, which helps their business.
Public Relations Strategies hold huge importance in the survival of businesses and companies today. The person who masters the Public Relations strategies wins hearts and sales.
The term’ Public Relations’ is quite ironic as Brands, startups, and companies try to establish a ‘Personal Relationship’ with an individual rather than a public one. When they’re successful in doing so, people tend to recall the brand in a time of need, and for you to be in the same league, here are a few handy tips to strengthen your Public Relations and be one of the most memorable brands in the making. Let’s take a look at them.
If you’re the founder, your company becomes a reflection of who you are. Don’t forget when you’re rich and famous, the media always has their eyes on you. The way you live, talk and treat people is noticed and recorded and it does affect the PR of your company.
Vijay Mallya was once known as ‘The King Of Good Times’ because he lived his life in a similar fashion. He partied, roamed in mind-blowing expensive cars, and had lavish interests. His brand ‘Kingfisher’ was similar and introduced the party culture in India. Vijay Mallya’s personal life paired with his product attracted the country thus landing his amazing sales and recognition.
Public Relation Agency Services
Be Hilarious
Humour and sarcasm is an amazing way to keep your audience interested. Being funny creates an amazingly light-hearted image of your brand thus allowing more people to gain attention towards your brand. People love to laugh and gossip. Especially about things they aren’t supposed to gossip about. So do induce an element in your personal or brand PR which lets people chuckle and gain you the power of word-of-mouth communication.
Durex, a company that sells condoms and sexual wellness products does its Public relation quite well. As an example of how being funny can keep your audience engaged with your products, on Father’s day, Durex India posted -“To all those who use our competitor’s products: Happy Father’s Day’’. This light-hearted sarcasm left people rolling on the floor. There will soon be the time they think about the same Instagram post while being in a medical shop and actually increasing the brand’s sales.
Do Your Homework
There is no excuse for research. You have to know who you’re dealing with, what they like, their interests, and preferences. When you do your homework research by getting to know your audiences you can easily devise a strategy as to what will attract them the most and then simply tap into that market.
Let’s take the popular ‘Dream 11’ example. The Founders knew and understood the love for cricket in the hearts of Indians, all they did was create a company that catered to the need of the audience which was to enjoy cricket and also make money. They, later on, devised creative ads that helped to complement their strategy.
Be Where Your Customers Are
When you’re done researching the whereabouts of your audience now is the time to reach out to them. You cannot be marketing yourself where you’re not needed. Find out where your audience is and go set up your campaign there.
Politicians today have switched to social media like Twitter, Facebook, and Instagram to promote their campaigns instead of having a ginormous rally for months. This is because they know where their audience is. Youth and young voters account for 45 million people which resorts to 40% of India’s population approximately. Every youth is actively available on social media so, it is quite easy to find them here and is the best place to market themselves.
Know What Your Customers Want
Get to know what your customers want and when you know what they want, and you give them what they want who can dare to stop your sales romance? You’re meeting the needs of your customers, making them happy and that’s all they need, to be happy.
McDonald realized and understood the customer’s frustration of having to wait 20 mins to get a single meal. Their happy meals weren’t making people happy then, so in order to solve this problem they made sure they increase their efficiency by training their employees to make a burger as quickly as possible while retaining their quality, this attracted a huge number of people and McDonald’s golden arch became famous everywhere.
Similarly, Mcdonald’s customized its menu as per the country. The ‘Mc Aloo Tikki’ isn’t available largely in foreign countries. Why? Because Indians prefer eating potatoes or chicken rather than beef or bacon. Catering for this need, McDonald sold you their burger. Bingo!
Create Memorable Content
How many times have you found yourself randomly singing the lyrics of Washing powder Nirma or MDH Masala? One might remember the Amul Cool ads or Sunfeast biscuits. You love them even though you’re an adult simply because they are memorable and form a huge part of your childhood.
They make you feel nostalgic and you’re most likely to recommend them to your further generations. This is what makes your content memorable. Brands tend to create ads which are similar to other brands. This does help them to be the topic of discussion for a few days. However, if you wanna stand out, remember ‘To be Memorable’.
Conclusion
Remember honesty and ethics is one of the prime factors in public relations. Teach your company value and finance. Make it street smart and lovable for all, never forget, public relations takes time to actually give you results. There will be tons of obstacles, there will also be instances where you’d expect everyone to go bonkers over your Public Relation Strategy and you got the opposite results. Hold on, give it another try, and spread love.
FAQs
What are the different types of PR?
There are different types of PR and they are:
Media Relations
Community Relations
Crisis Communication
Strategic Communication
Public Affairs
Online and Social Media Communication
What is Public Relation?
Public relations or PR means communication between the organisation and its public to maintain a cordial relationship with them and to have a good public image.
Alan Joseph
