KFC is the abbreviation form of Kentucky Fried Chicken, and it is one of the most widely known fast-food chains in the world when it comes to crispy fried chicken that is made from the well-guarded recipe of 11 herbs and spices. KFC uses this history when telling diners that the fried chicken chain is now headquartered in Louisville, Kentucky. KFC operates 30,000 outlets in more than 150 countries and is, as of 2024, the world’s second-largest restaurant chain. The brand is best known for its advertising tagline, “It’s Finger Lickin’ Good!” and has given its trademark bucket meals and chicken sandwiches for generations, thereby establishing itself in international fast food.
Sandwiches, wraps, and sides, as important as fries and coleslaw, were duly added to the menu; meanwhile, desserts. Today, KFC is one of the fast food chains, such as Pizza Hut and Taco Bell, which belong to Yum! Brands, and continues to expand by serving millions worldwide daily.
Originally, KFC, or Kentucky Fried Chicken, was a small diner located on the roadside in Corbin, Kentucky, during the Great Depression. It was, however, founded by Colonel Harland Sanders, who served travelers at his service station, feeding them fried chicken from his special recipe that was composed of an herbal mixture and spices. As it gained recognition, Sanders redirected his diner into Sanders Court & Café, which in no time became a haven for people in the neighborhood. His secret recipe and the method of pressure-frying enabled the chicken to cook faster, seal the juice inside, and set KFC apart from the rest.
In 1952, Sanders sold his perfected recipe to create the first KFC franchise in Salt Lake City, Utah. He took some time before settling down and worked tirelessly, travelling across the United States to sign dealers up to open restaurants to sell his chicken prepared as correctly as possible. As the fastest-growing brand in the US during the 1960s and 70s, KFC soon grew around the world. Sanders became the reason why KFC turned out to be the international brand it became, having sold it in 1964 but staying as the face of the brand, forever associated with KFC.
KFC adopts a hybrid business model combining its company-owned outlets with the massive franchise network. Its heart of success lies in serving delicious fried chicken, consistency, and the whole brand reputation and efficiencies of its supply chain. Revenues are generated from direct sales to restaurants, while franchise partners pay upfront fees, royalties, and contributions towards marketing. This obtains a high standard within the business while tapping into the local expertise of franchisees to grow both the mature and emerging economies. The franchise model is a key part of KFC’s strategy that this time achieves speed to market with reduced risk to financial exposure.
While franchisees do get all the benefits of a KFC strong brand, as well as training and operations support, they are required to meet quality and service standards. Impressive investments continue to be made by KFC in digital transformation; launching online ordering and delivery, among others, keeps the company alive in business. It is strategically on track to continue posturing itself in fast-growth areas, post-enabling local menu innovation, and lastly, furthering its sustainability agenda. This combination of global oversight along with local adaptations keeps the company nimble in the fast-evolving food industry.
KFC earns revenue from both direct sales of products and the global franchise network through a diversified revenue model. Company-owned and franchised outlets account for a significant percentage of its income. Fried chicken, sandwiches, sides, drinks and desserts, among others, are sold through these outlets. Combo meals and other limited-period promotions are also included, as well as home delivery services using dine-in, take-out, and online order channels to widen the sales channels available to KFC. These have helped steady the income stream and quickly react to the changes in customer preferences.
KFC derives a major chunk of its global revenue from its franchising model. The franchised outlet pays a fee for franchising at the start and then charges royalties on an ongoing basis, which usually is a percentage of total sales, and for regional marketing contributions. Franchise partners enjoy benefits from KFC, like branding training, supply chain access, marketing facilities, and stringent operational standards to bring in uniformity across the outlets. All these elements of the model help in quickly and with less risk making it global while allowing local palates to “modify” menus according to local taste, but within KFC guidelines. Franchise income also helps KFC to develop its brand and supports its world market presence.
KFC’s Unique Selling Proposition
KFC’s Slogan
With “It’s finger-lickin’ good” as its slogan, the USP rests on KFC’s great fried chicken made with a secret recipe of 11 herbs and spices. This secret is KFC’s sole differentiator because the fried chicken is simply too crispy and too flavorful to be mimicked. And unlike a lot of fast-food players, the pressure frying technique of KFC makes the chicken juicy and tender from the inside and crisp from the outside, setting KFC apart for an eating experience enough to attract customers back over and over, building the KFC name as a principal brand in quality and taste. Apart from a recipe, the effective brand name adds to KFC’s unique selling proposition, being known for its reliability across the globe.
The brand can be recognized just by glancing at the red-and-white logo with a picture of Colonel Sanders smiling, on the basis of warmth, tradition, and comfort food across borders. But the brand remains different from the rest in constant innovation of new products, adaptations of the menu according to local needs, and serving family as well as young adult consumers.
KFC SWOT Analysis
KFC SWOT Analysis
Strengths
Glorious, iconic brand with strong recognition among customers who are loyal.
There exists a unique and secret recipe of 11 herbs and spices, which means one has a distinct competitive advantage.
reputed to have a very strong international presence, especially in middle emerging markets such as China.
Very effective and proved franchise model which allows rapid expansion with minimum risk.
Strong operational proficiency and market power of Yum! Brands.
Menu innovation and local adaptation of same offering with consistency in quality.
Weaknesses
Public perception that unhealthy, fried-heavy menu items aren’t health-conscious options and provide limited healthy and vegetarian options.
Quality and service are inconsistent across franchises.
Poor industry image and problems with high turnover.
Weakness in supplier reliability and susceptibility to negative publicity.
Opportunities
Increased demand for healthier and plant-based food menus.
Territory expansion in new or emerging markets with contoured offerings.
Growth through online ordering and delivery platforms, and cloud kitchens.
Targets in the future are in investment for sustainability, ethical sourcing, and digital technologies.
Threats
Alongside increased competition brought sheer boldness between both global and local quick-service restaurant (QSR) establishments, thrusting at yet another cross-functional growth spurt.
Changing consumer preferences are mostly geared toward health-conscious eating habits.
Economic volatility, inflation, and operational disruptions hit.
Scrutinies over regulations in terms of animal welfare and risks to reputation due to franchise mismanagement.
Conclusion
KFC happens to be a global giant, which is famous because of its secret recipe chicken and bold branding. It has successfully married tradition and innovation smartly. Its franchise model has ensured rapid expansion, and ideas for new menu items always keep customers curious and loyal. However, KFC has health concerns, service gaps, and intense competition. This brand took measures to solve these problems through healthier options and investing in digital tools. In the future, KFC has to evolve along with people’s trends-faster service, easier service solutions, and menu options for every lifestyle. Adapting to local tastes and changing habits will therefore keep KFC relevant and loved around the world. This means it will have a strong brand and a smart strategy to cope with the future.
KFC is famous for its crispy fried chicken made with a secret recipe of 11 herbs and spices and its tagline “It’s Finger Lickin’ Good!”.
What is KFC’s business model?
KFC follows a hybrid business model with both company-owned outlets and a massive franchise network, generating revenue through direct sales, franchise fees, royalties, and marketing contributions.
How does KFC make money?
KFC earns money through direct sales of fried chicken, sandwiches, sides, and desserts in its outlets and through franchise revenues from royalties, initial fees, and marketing contributions.
The franchise industry in India has been witnessing significant growth, with over 300 new franchise companies starting up every year. According to industry statistics, the Indian franchise business is expected to reach USD 140-150 billion in the next five years. Multi-unit franchisees account for 53% of all franchises in the country.
The franchise market in India is projected to surpass INR 15,000 crore by 2025.
The franchise business model has become a popular choice for brands looking to expand their operations in India, and there are numerous low-cost franchise opportunities available in the market. With its large consumer base, India offers immense potential for profitable franchise businesses, benefiting both franchisors and franchisees.
Currently, there are around 4,600 active franchisors operating across various sectors in India.
Many successful entrepreneurs have opted for the franchise model, which has enabled them to achieve their business goals and build thriving enterprises.
Starting a small business franchise is a great way for new entrepreneurs to enter the market with an established brand and proven business model. If you’re wondering which franchises offer the most profitable returns, you may find it helpful to explore the 28 most profitable franchise options available in India, as outlined in our post.
Ever wondered why there are so many foreign brands in the Indian market? The answer is a franchise business. It is one of the primary channels through which international businesses and brands have gained strength in the Indian market.
A franchise business is a type of business model in which an individual or company (known as the franchisor) grants the rights to use their business name, products, and services to another individual or company (known as the franchisee) in exchange for a fee and ongoing royalties.
The profits of owning and selling a franchise go both ways; the franchisor and franchisee reap benefits. Once the franchisee gets access to the brand’s loyal consumer base, creative support, legal counsel, and training support, the franchisor can further expand the business in untapped markets, increasing market share and revenues.
Before stepping into this model, it’s essential that investors and businesses thoroughly research their potential business partners before signing the dotted line. For investors, it is probably safer to stick to established names and brands.
There is a rumor that the franchise model requires a huge investment. Let’s clear this misconception. Franchising is the most profitable and feasible form of business opportunity; one needs to know how to obtain a franchise. You can easily start a franchise for INR 1 lakh.
How to Select the Best Franchise?
Before joining this franchise world, one must conduct a thorough study to determine which franchise is most suited to their needs.
Focus on your Aims: A person must have a crystal-clear idea of the kind of industry they want to join. These franchises operate in various industries, such as food, apparel, services, cosmetics, etc. So the person must select the franchise as per his/her interest.
Infrastructure Investment:This is also a key factor when selecting a franchise. These best franchises require standard infrastructure investment, which is non-negotiable. So, a person has to keep this in mind while selecting a particular franchise. It is suggested that beginners should opt for smaller franchises that require less investment and very minimal operational costs.
Backup for Operations:Like in many other businesses, franchise businesses take time before making a profit. No matter how big a franchise one opts for, one should keep a financial backing of at least 6 months if one wants to excel well in this domain.
Use of Technology: To optimize operations and engage customers, automate marketing, use inventory software, and employ CRM tools.
Consider Profitability: Choose a franchise with high profit margins plus repeat business potential. Another factor that one must consider is controlled operational costs. High sales numbers can be less valuable than sustainable growth.
Best Profitable Franchise Business Opportunities in India
It will be fascinating to see how the franchise industry does financially as we progress in this field. Some names have already become bigger brands in India’s franchise industry, and they control a major share of the market. Here are listed some of the most profitable Franchise Business Opportunities in India:
Gaurav Nigam and Navin Chawla started Tumbledry in 2019 with the goal of bringing order to India’s disorganized laundry industry. The market for laundry services in India has expanded considerably in recent years and is now expected to be worth more than INR 20,000 crores by the end of 2024.
Tumbledry has framed a franchise business that is ideal for metros and tier 1, 2, and 3 cities. Firstly, it requires a very basic structure and can be conducted in a limited amount of space. Tumbledry is all set to grow in multiple folds in the coming years because many graduates will migrate from tier 4 and 5 cities to metros and other urban cities for jobs and conducting business.
Subway is the largest sub-sandwich chain in the world. Subway was started by Fred DeLucea in 1965 in the USA to help pay his college tuition fees. Subway’s mission is to provide service of the highest quality to its customers at affordable prices, something that every brand abides by nowadays. It is the top franchise in India.
Today, Subway is one of the few mainstream fast-food joints that thrives on the promotion of a range of healthy food options. With salads and endless sandwich combinations on a variety of breads such as whole wheat, multigrain, and gluten-free variants, Subway has created a loyal customer base in the process. Today, it is recognized in the beverage and food segment as one of the best franchise businesses in India.
Giani’s is one of the oldest ice cream parlors in India. It was founded by Giani Gurcharan Singh in 1956. The ice cream and fast food industry in India was very disorganized back then, with local competitors controlling the bigger share of the market, therefore, the basic idea behind Giani’s brand was to break this trend by providing high-quality products to its customers.
Giani’s went on to launch several company-owned and franchise outlets in Northern India and experienced big returns on its investment. Today, it is among the low cost franchise in India that offers huge returns on a relatively small investment in the Beverages and Food segment.
‘Jawed Habib’ is a hair grooming and wellness brand founded by Jawed Habib in 2005. Jawed comes from a family of barbers; thus, haircutting was not new to him. His grandfather was the barber of famous dignitaries such as Lord Mountbatten and Pandit Jawaharlal Nehru. Following their legacy, Jawed’s father was appointed as the Rashtrapati Bhawan’s official hairstylist.
In addition to its around 900 franchised salons in India, Jawed Habib Hair & Beauty also has a strong international presence in countries like Bangladesh, Nepal, Dubai, Singapore, and Kenya.
InXpress has partnerships with world-class carriers that handle pick-ups and deliveries. InXpress founded in 1999, determines the right carrier and service option for customers’ requirements at economical prices. The brand gives entrepreneurs the setup to build a flexible business with the support of a global franchise system and is also among the low-cost franchise businesses.
Subhashish Chakraborty is the founder, chairman, and managing director of DTDC Courier and Cargo Ltd. The brand came into being in Bangalore in 1990 and has over 1000 franchise units in India today, bringing a wonderful franchise business opportunity for the enthusiasts out there. DTDC pioneered the franchise-based model in the express industry and is still deemed the company with the top franchise opportunities. It is considered to be an ideal small business franchise opportunity in India.
Lenskart is one of the fastest-growing eyewear brands in India. It operates both online and offline. Lenskart was founded by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi as an online portal for contact lenses in 2010. Currently, Lenskart operates under the umbrella of ‘VALYOO technologies’. People with any kind of vision issues make up the bulk of Lenskart’s clientele. In 2011, eyeglasses and sunglasses were also added to the range. The brand didn’t stop there; it ventured into launching offline stores to expand its retail footprint.
With the demand for vision correction that Lenskart brings to the scene, the company is thus aiming to be one of the highest-profit franchises.
Fabindia was founded by John Bissell in 1960 and has become a household name today. It is loved by all age groups alike. FabIndia has crossed the INR 1,000 crore sales mark to become the largest retail apparel brand in India; it is significantly ahead of competitors like Zara and Levi’s India. FabIndia has been adding new categories of products consistently.
Fabindia offers flexibility in its franchising cost, and that is the main USP of this brand. It can cost between INR 10 and INR 15 lakhs to open a small store, which includes a contract fee of about INR 5 lakhs with a royalty fee being waived off.
Established in 2011, Pepperfry is headquartered in Mumbai, Maharashtra, as an online furniture business that operates 60+ physical stores or Pepperfry studios spread across 28+ cities, along with operating as an online e-commerce store. The company launched its Franchisee Program in September 2017 and is currently operating 20+ FOFO Studios across many Indian cities, including Bengaluru, Mysore, Hubbali, Indore, Goa, Lucknow, and more.
Kake di Hatti is an inter-generational restaurant that has been running successfully for more than seven decades. It began as a small shop in Old Delhi’s Chandni Chowk in 1942 and soon turned into a household name. Kake di Hatti has garnered loyal customersdue to its high-quality eatables. Kake di Hatti gives out franchise licenses only after ensuring that the franchise owner will be able to maintain the high-quality standards for which the restaurant is known.
The franchise owner of Kake Di Hatti has the advantage of spending less on marketing and promotion since the brand itself has a strong customer base. Kake Di Hatti can be considered one of the most popular franchise brands in India.
EuroKids is one of India’s most prominent preschool chains and has grown to be among the best franchises with low investment. It was founded by Prajodh Rajan and Vikas Phadnis in 2001, and it was their ‘child first’ ideology that led to the success of EuroKids. EuroKids has come a long way from being a publishing company to a full-fledged playschool chain that parents nationwide have bestowed their trust in. With over 1000 preschool centers in more than 350 cities across India, Nepal, and Bangladesh, the brand has created a stellar reputation for itself as a perfect place for nurturing young minds.
Vishal Sharma founded the Affinity Salon group in 1992. Sophisticated and experienced staff coupled with luxurious, upmarket interiors and an international range of beauty products distinguish Affinity Salon from its competitors. The brand has also secured a place among the Top 100 Best Salons of the World in the Salon Red Book.
The unisex salon franchise has set a benchmark for delivering global standards of hair care and beauty services in the country. Affinity Salon has seen steady growth and maintains nearly one hundred outlets in India. It plans to expand its outreach to many other Indian cities due to the increasing demand for unisex salons.
Established by T.S. Kalyanaraman in 1993, Kalyan Jewellers stands as a shining testament to trust and craftsmanship in India. With over 230 showrooms across India and the Middle East, this jewelry giant offers a captivating array of gold, diamond, and precious stone ornaments for various occasions.
Applicants for a Kalyan franchise must submit proof of sufficient funds, relevant work experience (preferably in retail or jewellery), and the submission of necessary property paperwork in advance. With the help of these protocols, Kalyan Jewellers is able to keep its reputation and profits on the higher side.
Lakmé, an iconic Indian beauty brand, has a rich heritage linked to Hindustan Unilever, but it doesn’t have a single founder. In 1952, JRD Tata was established as a division of the Tata Group at the specific request of Prime Minister Jawaharlal Nehru. Since its launch, Lakmé has transformed into a multifaceted powerhouse, offering a wide range of cosmetics, skincare products, and salon services.
Lakme Salon franchise covers everything from operations and management to professional training and developing the soft skills of the staff. Lakme has created some tempting student and women’s packages because its target customers consist mainly of females. It can be termed as one of the top franchises in India.
KFC, the Colonel’s finger-lickin’ good empire, owes its beginnings to Colonel Sanders, a man who turned his love for fried chicken into a global phenomenon. KFC was founded in 1952 by Harland Sanders in Salt Lake City, Utah, USA, and it has since become a fast-food icon with over 800 outlets in India alone.
KFC’s franchise model, recognized as the most profitable franchise in India, is a major driver of its success. The company operates through a mix of company-owned and franchised outlets, with the majority being franchised. This allows KFC to expand rapidly and tap into local expertise while mitigating risks associated with running its own stores. The franchise model has also been instrumental in bringing KFC’s signature fried chicken to every corner of India, making it a beloved part of the country’s culinary landscape.
Jockey, a household name in comfortable undergarments, traces its roots back to 1876 in Kenosha, Wisconsin, USA. Founded by Samuel W. Cooper, initially as a hosiery manufacturer, Jockey revolutionized undergarments with the introduction of its groundbreaking Y-front fit for men’s briefs in 1938.
Today, Jockey boasts over 50,000 retail outlets globally, but interestingly, it doesn’t operate any of them itself! Jockey primarily operates through a robust franchisee model, partnering with experienced retailers to bring its renowned comfort to customers worldwide. Preferred as one of the favorite brands not only amongst youngsters but grown-ups as well, Jockey India can be considered the best franchise business in the country.
Hero MotoCorp, the king of Indian two-wheelers, traces its roots back to 1984 with the vision of Brijmohan Lall Munjal. Today, it reigns supreme with over 6,000 dealerships and service points across the country, a far cry from its humble beginnings. As one of the leading automotive companies in India, Hero MotoCorp has developed attractive franchise models to attract investors who are willing to put in extra effort to get associated with the brand. Hero MotoCorp is one of the best franchise businesses in India.
Dominos, the pizza empire synonymous with speedy delivery, owes its origin to Tom Monaghan and James Monaghan, brothers who bought a single store in 1960. Today, it boasts over 12,000 franchise units, a staggering legacy built on franchising. This model, where Domino’s partners with local entrepreneurs, has fueled its global expansion, allowing it to tap into diverse tastes and preferences while maintaining its core promise of hot, delicious pizzas in minutes.
Most franchise brand owners are drawn to Domino’s Pizza since they don’t have to wait long for their franchise unit to start making money. Since Domino’s is very popular among students and youngsters, it is considered one of the most profitable franchises in India.
While most associate McDonald’s with the iconic Ray Kroc, who transformed it into a global behemoth, the foundation was laid by the McDonald brothers, Richard and Maurice. In 1940, they revolutionized fast food with their streamlined operation in San Bernardino, California. Today, McDonald’s boasts a staggering 40,275 restaurants in over 119 countries, with a fascinating franchise model.
The success of McDonald’s franchises in India is evidence of the widespread popularity of the fast food chain among Indian consumers. It is one of the most profitable franchises in India.
FirstCry, the leading kid and baby care retail giant in India, is the brainchild of Supam Maheshwari and Amitava Saha, who launched it in 2010. Their franchise business offers entrepreneurs a chance to tap into this booming market, with over 350 FirstCry franchise stores dotting over 125 Indian cities. This hybrid model, combining online and offline presence, coupled with their unique “FirstCry Box” program reaching new parents in hospitals, has solidified FirstCry’s position as the go-to destination for all things baby and kid in India.
FirstCry franchise owners maintain a hefty profit margin on their products. FirstCry dispatches business officials to help franchise owners with marketing, brand promotion, and designing the overall store. The current trends show that FirstCry is one of the best and most profitable franchise businesses in India.
Founded by Vandana Luthra in 1989, VLCC has transformed from a single beauty center into the best franchise business in India and a wellness empire with over 330 outlets across 150 cities in 14 countries. This sprawling network, supported by over 3,000 skilled professionals, thrives on a franchisee model, empowering individuals to bring VLCC’s signature blend of skincare, beauty, and fitness services to their communities. With its dedication to scientific innovations and affordable solutions, VLCC continues to empower its franchisees and customers to embrace a more fulfilling, beautiful life.
Founded in 2009 by a passionate foodie, Kathi Junction has sizzled into becoming India’s largest Kathi roll and shawarma chain, with over 160 outlets across 22 states. This quick-service giant, also recognized as a small franchise business in India, built its empire on delectable “Kathi Rolls” – a delicious fusion of traditional recipes and modern twists.
As a low-investment franchise model, Kathi Junction’s menu is packed with quick-to-serve products, which attracts most people to invest in this brand.
Now, as there is a lot of industrialization happening in tier 2&3 cities, Kathi Junction types of quick service restaurants are in great demand, and hence they provide an ideal plot for investors to invest in their franchise business.
Founded by a visionary educator in 2003, the Kidzee franchise in India has blossomed into the largest preschool chain in Asia, boasting over 1,900 vibrant centers in 750+ Indian and Nepalese cities. Its “Interactive ILLUME” pedagogy nurtures young minds, while its franchisee model empowering entrepreneurs nationwide has made quality early childhood education accessible to over 1.4 million children. Kidzee shines as a testament to both educational excellence and inclusive franchise success. It is one of the top franchise in India.
Lal PathLabs, a pioneer in India’s diagnostic scene, was founded in 1949 by Dr. S.K. Lal with a mission to provide accurate and timely test results. Today, it’s a sprawling network of 4500+ patient service centers and 10,000+ hospital and clinical partners, offering a comprehensive range of tests from blood and urine analysis to pathology and imaging. While Dr. Lal PathLabs primarily operates through its own centers, it also has a franchisee model, allowing entrepreneurs to leverage their brand and expertise. This hybrid approach has fueled their impressive growth and reach, making them a trusted healthcare partner for millions across India.
Amul, a household name synonymous with dairy goodness, owes its origins to the cooperative spirit of Tribhuvandas Patel in 1946. While its iconic “Amul the Butter Girl” graces over 6,000 retail outlets and franchise businesses in India, its true reach extends far beyond. Through a vast network of 10,000+ village milk cooperatives, it empowers millions of farmers, and its franchisee model offers opportunities for budding entrepreneurs to run over 12,000 Amul Parlours, bringing its delectable dairy delights to every corner of the country. Having an Amul franchise is one of the best franchise opportunities in India.
The primary selling point of an Amul franchise is that with an initial investment of INR 2–6 lakh, a person can buy the franchise, and on top of that, he doesn’t even need to pay royalties or a profit margin. This makes the Amul franchise one of the low-cost franchises of India.
Founded in 2011 by Sahil Barua, Mohit Tandon, Bhavesh Manglani, Suraj Saharan, and Kapil Bharati, Delhivery has grown into India’s largest eCommerce logistics player, boasting over 1800 retail partner outlets and handling 3 lakh+ shipments daily.
Delhivery has two franchise models- the first is a delivery center and the other is a courier booking center. For a delivery center, one needs to invest 10-15 lakh rupees, and it also requires 300-400 sq/ft of land to carry out its business operation. Whereas, a courier booking center can be obtained by a marginal investment of INR 2-3 lakh, and its business operations can be conducted from a small working place of 70-80 sq/ft.
La Pino’z Pizza – Best Franchise Business Ideas in India
La Pino’z Pizza is a fast-growing pizza chain in India, founded by Sanam Kapoor in 2011 in Chandigarh. Known for its jumbo pizzas and wide variety, it now has over 600 outlets across India and is expanding internationally. The franchise model requires an investment of INR 30–INR 50 lakhs, including a franchise fee of INR 5–INR 7 lakhs. Store space of around 300–1000 sq. ft. is needed, and franchisees pay a royalty of about 6–8% on sales. ROI is expected in 18–24 months. It is also considered a small franchise business in India.
Baskin-Robbins is a well-known global ice cream brand with a strong presence in India, especially in cities. Famous for offering 31 different flavors, it attracts customers with its variety and regularly changing menu. This keeps the brand fresh in people’s minds and popular with all age groups. Being a trusted international name gives franchise owners an edge with built-in brand value and customer trust. While ice cream sells more in warm months, Baskin-Robbins also offers other desserts and drinks, helping franchisees earn steady income throughout the year. It’s a smart and profitable business choice.
Conclusion
In conclusion, the franchise industry in India is booming, and there are numerous profitable franchise opportunities available for aspiring entrepreneurs. Franchise India offers a wide range of business opportunities for aspiring entrepreneurs looking to invest in a reliable and scalable model through franchise India platforms. However, before investing in any franchise, it is essential to conduct thorough research and due diligence to ensure that you make an informed decision. By selecting the right franchise and following a proven business model, you can enjoy financial stability and success in your entrepreneurial journey. So, if you have the passion and drive to succeed, start exploring the exciting world of franchising today!
A franchise is one such business which is authorized to allow others, known as “franchisors,” to distribute their products and services. Franchise businesses are generally larger businesses/companies empowering their franchisors with numerous business opportunities. In technical terms, the term ‘franchise’ means the contract that binds the franchisor and the franchisee.
How much does a franchise cost in India?
When it comes to setting up a franchise in India, one can look for a range between Rs. 1 lakh and 10 lakh, which he/she would need in order to set up a franchise. If you are wondering about low-cost franchises, then you can easily set them up by investing under Rs 2 lakhs. However, a majority of these franchises would be typically home-based. Some of them can be mobile but would be limited to small-scale operations.
What is franchising?
Franchising is the process of marketing and distribution of products and services for a brand/franchise. Franchising includes two levels of people:
A franchisor
A franchisee
Which franchise is most profitable in India?
There are numerous franchises in India and around the world that are quite profitable. However, profitability varies from time to time. In the current market scenario, the most profitable ones are:
Tumbledry
Subway
Giani’s
Jawed Habib Hair and Beauty Ltd.
InXpress
DTDC Courier And Cargo Ltd.
Lenskart
FabIndia
Pepperfry
Kake di Hatti
EuroKids
Affinity Salon
Dr. Lal Pathlabs
Amul
Which franchise business can I start with INR 20 lakhs in India?
Rs 20 lakhs can be a good amount of money to start a franchise business in India. There is a wide range of sectors that you can check for the same, including the trading sector, service sector, and more.
Which are the profitable sectors for franchise business in India?
Profitable sectors for franchise business in India are:
Retail
Food Service
Beauty & Wellness
Healthcare
How is the growth of the franchise industry in India?
The Franchise industry in India is valued at $47 billion. It is expected to reach 140 billion in 2027.
KFC, the popular brand of the parent firm YUM! The brand is among the biggest fast-food chains in the world. After being around for more than 75 years, KFC’s original fried chicken recipe continues to gratify consumers’ taste buds because it is so delectably delicious.
KFC employs more than 800,000 people and has approximately 27,000 outlets serving fresh, delectable fried chicken to customers in more than 145 countries and territories around the world. The core goals of KFC are tenacity, friendliness, and kindness. KFC focuses on utilizing premium ingredients and preparing the chicken by hand each day to make it perfect. They humbly invite everyone to have a seat and savor the fried chicken’s distinctive flavor.
Apart from its delicious recipe, another thing that contributes to the success of KFC is its creative marketing. So, to understand how KFC used the power of marketing, let us look at the marketing strategy of KFC.
Colonel Harland Sanders, a 40-year-old who operated a service station in Corbin, Kentucky, began cooking for clients and was the man behind the founding of KFC. People started flocking to the station for his food rather than his automobile services as he became well-known and news spread about his delectable meals. To build a restaurant that could accommodate more than a hundred people, Sanders closed his service station. The secret ingredients that produce Kentucky Fried Chicken, which are still used in KFC today, were also developed by Sanders during this period. Then, in 1952, in South Salt Lake, Utah, the first “Kentucky Fried Chicken” franchise launched with phenomenal success. Since then, KFC has grown to become a global fast-food icon with over 27,000 restaurants in over 145 countries.
Since its establishment, KFC has been known for its secret recipe of fried chicken with a blend of eleven herbs and spices. KFC has a wide range of alternatives on its menu, and it also includes vegetarian food products as well. This has helped KFC grow both its clientele and sales volume.
The company’s presence in developed and emerging countries aids in the planning of its future expansion goals by providing exposure and expertise, two factors crucial to the success of the fast food sector.
KFC Target Market
To cater to the target market’s vegetarian and non-vegetarian client categories, KFC employs customer demographic segmentation. Its products are suitable for people of all ages, including children and young adults. Four groups may be used to categorize KFC’s target audience as children, teenagers and young adults, families, and budget customers.
Teenagers and families make up the majority of its clientele since most teens are impulsive and enjoy eating out with friends or ordering food online for the whole family. Adults are part of the secondary consumer profile, while people on a tighter budget make up the tertiary customer profile.
KFC’s customer demographics primarily include young adults and families, typically aged between 18 and 35 years. It appeals strongly to urban consumers, students, and working professionals who seek quick, tasty, and affordable meals. KFC also targets middle-income groups and adapts its menu to local tastes, making it popular across various regions and cultures.
KFC initially used a non-differentiated targeting technique because its menu was the same all over the world. Yet recently, it has begun localizing its menu in order to get more market acceptance. The KFC marketing plan makes use of both personal and non-personal marketing channels.
Personal channels entail speaking with the audience face-to-face or over the phone, like when a KFC salesman introduces a consumer to a product. The use of physical and online media, such as publications, billboards, television, posters, emails, websites, events, and social media, is an example of non-personal marketing channels.
The company’s powerful marketing mix has yet to be matched by those of its rivals. The four Ps of the marketing mix are used in KFC’s marketing strategy to analyze the brand (Product, Price, Place, Promotion). The methods and techniques a business uses to connect with and market to its target market are referred to as its marketing mix. The KFC marketing plan helps the brand develop a strong market position and accomplish its objectives.
KFC Marketing Mix
Product
A product strategy is a list of the goods that a business must offer to its customers. The staple of the American fast-food restaurant chain KFC is fried chicken. According to Sanders’ recipe, KFC’s original offering is pressure-fried chicken pieces that have been spiced with eleven distinct combinations. With over 300 menu options, KFC adapts its menus to suit local tastes all around the world. The fact that KFC keeps expanding its menu helps with the creation of a strong product strategy, which supports marketing.
Place
This strategy focuses on figuring out where the business may find potential customers for its goods. The marketing team at KFC adheres to a rigid set of rules when setting out the grounds of its restaurants around the nation. KFC’s audience-winning tactics are what have made it the global powerhouse it is today. More than 27,000 KFC outlets can be found in more than 145 countries and territories.
Many KFC stores are purposefully situated next to a school, university, office, or other educational facilities. This is because younger generations consume a lot more fast food than older generations do.
Price
KFC has a greater track record of profitability globally. It offers its products with different pricing and ratings. The products offered are affordable to the people because they can select an option that fits their budget. It also offers combos, which are more affordable than purchasing each item separately. In regions where prices are sensitive, like Asia and Africa, it is especially advantageous.
Promotion
A company’s promotion plan describes how its products can be advertised in the marketplace. KFC promotes itself vigorously because it is one of the biggest food businesses. The majority of advertising is done in newspapers, magazines, billboards, and television ads. In addition to other cricket games, KFC has sponsored the Australian Big Bash League (BBL).
KFC advertises using the slogan “Its Finger-Lickin’ Delicious” to persuade customers of the quality of its delectable food offerings. KFC can connect with its customers and communicate with them while educating them about its products and services, thanks to its strong social media presence. KFC uses its restaurants extensively to promote new products.
In the world of food enthusiasts, KFC started a revolution. They are continually looking for new methods to provide their consumer with high-quality food at reasonable prices. It is the main focus of KFC’s worldwide marketing approach. KFC is concentrating on maintaining its brand and its consumers’ loyalty in the modern day. KFC, the second-largest restaurant chain in the world that specializes in chicken meals, has had great success controlling the market. The popularity, acclaim, and accolades it has won make this quite clear. Let’s have a look at some of its remarkable marketing strategies that have contributed to its current success:
Online and Offline presence
There is no doubt that KFC has established itself both online and offline. Discussing their offline presence, KFC has more than 27,000 outlets in more than 145 countries and territories. They have traveled to almost every country and territory. That is seen from the fact that KFC has expanded outside of urban areas as well.
In terms of its internet presence, KFC offers a website where customers may buy products. Their revenues have significantly improved since the launch of the website. Furthermore, it provides incredibly quick delivery on its own. In addition, it may be found on food delivery apps as well.
Email Marketing
To send emails in bulk, KFC employs AMP technology. As they differ somewhat from conventional emails, these emails are difficult for customers to overlook in their inboxes. Ok, but how? They include complementary features like order buttons, product carousels, sliders, animations, subscription forms, interactive meal previews, etc. Using this technique, they split the audience. They adjust the email campaigns to meet their needs after learning who the target audience is. By generating conversions through increased awareness, they raise the brand’s profit margin.
Content Marketing
KFC uses two methods for content marketing. The first is to create unique chicken dishes and attract media attention. Second, create authentic and interesting material for free websites like YouTube. They target them both. To capture the audience’s attention on their different social media channels, they provide concise, enlightening material. It is commendable that they dubbed the same video in several languages for viewership. They publish tales, videos, and even images as their material.
Social Media Marketing
KFC’s Product Promotion via Instagram Posts
To spread brand awareness and provide the most recent updates, they are active on Twitter, Facebook, and Instagram.
They consistently upload interesting information to their Facebook page to keep it current. If you read the blogs, you will see how they organize contests and provide prizes to the winners to engage the audience. To keep up with trends, they even share memes about their products. Also, they continuously upload images and videos with concise, crisp, and attention-grabbing captions that work as a hook to tempt people to place an order, as well as the most recent information regarding specials.
Similar to Facebook, they continue to offer entertaining content on Instagram. The images of fried chicken effectively entice clients. Even availability details for particular dishes are shared. Their Instagram demonstrates how much they lean towards using memes to appeal to young folks. They host several competitions and give free meals to the winners.
They publish engaging tweets and make an effort to maintain the dialogue on their Twitter account. They continue to address Genz. Well, who enjoys chicken? Their witty and snarky tweets prompt their followers to repost them or respond in the comments section. How they respond to some of the remarks is noteworthy.
Celebrity Endorsement
The greatest approach to selling the brand is definitely through celebrity endorsement. When the performer has just attained enormous popularity among the public, it works miracles. More fame equals greater impact!
KFC collaborated with rapper Jack Harlow to showcase his personal favorites from the menu. This attracted the young fans of Jack Harlow to purchase the same.
Partnerships and Sponsorships
KFC uses partnerships and events to make its promotions more exciting. It works with companies to create special campaigns, hosts pop-up events and food trucks, and introduces new menu items with fun events. KFC also sponsors sports teams and events for more brand visibility. Recently, KFC sponsored the Mumbai City FC team in the Indian Super League (ISL).
Incentives
Customers may be acquired and retained by offering incentives. For instance, when a specific amount has been spent on KFC items, they provide complimentary meals to their devoted consumers. The consumer receives a voucher that may be used to receive free meals. Also, they offer coupons for free meals, which you may collect up to a specific point before visiting their location to receive a meal. They do, however, occasionally provide discounts in conjunction with holidays or other noteworthy occasions.
Direct Marketing
KFC enhances its marketing strategy with a flavorful mix of direct marketing tactics, including email offers, subscription forms, targeted mail, SMS deals, loyalty programs, and in-store promotions to attract chicken lovers. It also uses print media to distribute pamphlets offering free meal vouchers or discounts.
SEO and Online Advertising
KFC knows the value of search engine optimization (SEO) and online ads to attract customers. By improving its website and running targeted online campaigns, KFC makes sure its message reaches the right people at the right time.
For SEO, KFC focuses on using the right keywords on its website so it shows up in the top search results. This helps people looking for fast food easily find KFC and choose it as their go-to option.
KFC also uses online ads to make its brand more visible. By working with popular websites and platforms, KFC places its ads where its target customers are most likely to see them, increasing the chances of attracting new customers.
KFC participated in a number of initiatives to promote its products and to do so, it used social media and other forms of communication. KFC is a well-known international business that needs to spend money on advertising campaigns to get its products in front of customers.
Some remarkable campaigns are:
KFC’s Advertisement
“KFC Chizza, Won’t Share, Don’t Care”: Some things are meant to be kept to yourself, and according to KFC, KFC Chizza is one of them.
“KFC delivery” campaign promotes delivery service by pointing out all of the things you can’t do at the restaurant, like eating without pants, eating with feet on the table, eating in the bathtub, and such socially inappropriate acts.
“We will take it from here”: A humorous advertisement from KFC celebrating the reopening of its UK locations features customers’ attempts at fried chicken.
“It makes sense”: Walker’s frontman Gary Lineker appears as Colonel Sanders in a commercial for the food company’s KFC-flavored products.
“Finger Lickin Good”: The most famous one and also now their tagline.
KFC uses an advertisement featuring individuals from all walks of life to remind customers of the culinary joys of finger-lickin’.
KFC has run other successful ads like this all over the world. They have taken the initiative to analyze the market and develop campaigns that are appropriate for the circumstance.
These are the marketing strategies that have contributed to KFC’s success. It is important to note that KFC makes changes to its marketing plans as needed, which ultimately helps the brand maintain its position at the top of its game.
FAQs
What is KFC marketing strategy?
The marketing strategy of KFC includes a strong online and offline presence, email marketing, social media marketing, content marketing, incentives, and celebrity endorsements.
What is KFC target market?
KFC’s products are suitable for people of all ages, including children and young adults. Four groups may be used to categorize KFC target audience as children, teenagers and young adults, families, and budget customers.
Who started KFC?
Colonel Harland Sanders, a 40-year-old who operated a service station in Corbin, Kentucky, began cooking for clients and was the man behind the founding of KFC.
What are various ways of KFC advertising and how does KFC advertise?
KFC advertises through TV, social media, online ads, billboards, and in-store deals, using catchy visuals and slogans to attract customers.
What is KFC market value?
The KFC brand value was valued at $6.7 billion as of 2024.
What is KFC market segmentation?
KFC uses demographic, geographic, psychographic, and behavioral segmentation. It targets customers based on age, location, lifestyle, and food preferences to cater to diverse groups effectively.
The present-day fast food industry is the confluence of companies that sprung up during the mid-90s and 2000s. Multinational companies like Pizza Hut and Burger King are popular around the globe, but KFC enjoys a following of its own.
Kentucky Fried Chicken (KFC) is the second-largest food chain with presence over 25,000 restaurants across 145 countries.
The recipe that made KFC marketable and sought-after was a pressure-fried chicken blended with Sander’s 11 spices and recipes. With over 2.83 billion USD in revenue in 2022, Colonel Sanders gifted a delectable delight to chicken lovers through KFC.
This article talks about the KFC founder’s motivational story of unparalleled success. Learn about Colonel Sanders’s life story, his family, Philanthropy, KFC, and more from this article.
Colonel Sanders, the founder of KFC and owner of an iconic life story, will be remembered as one of the greatest businessmen and entrepreneurs to have existed.
Founder of KFC – Colonel Sanders
The logo and icon of the mega-brand, Colonel Sanders, and KFC owner, had multiple occupations under his belt. He was a filling station operator, insurance salesman, and steam engine stoker before selling chicken from his roadside restaurant during the Great Depression. He sold chicken pieces that were blended with a secret recipe prepared by him. Every successful entrepreneur identifies an object or idea as a manifestation of their thoughts to change the world; Colonel found him in chicken.
He was paid $0.04 for a single piece of chicken. When his North Cabin restaurant had to be shut down, he was left only with some savings and $105 from Social Security. In dire need, he began to franchise his chicken concept and traveled across the United States in search of restaurants. Talent can not be left unrecognized, as with Harland David Sanders. The tables were turned, and restaurant owners began visiting Sanders as they were mesmerized by his recipe. After recognizing the potential in his recipe, he set up the first KFC restaurant in South Salt Lake, Utah, in 1952. After his North Cabin restaurant debacle, he devoted his time to building and uplifting the KFC brand.
Colonel Sanders faced many challenges in his family life. In 1908, he tied the knot with Josephine King, and together they had three children: Margaret, Harland Jr., and Mildred. Unfortunately, Sanders struggled to keep a steady job, leading to difficulties at home. The stress became so much that Josephine temporarily left him, taking the children with her. Eventually, the couple divorced in 1947.
Tragedy struck the family again when Harland Jr. passed away at the young age of 20 due to complications from a seemingly routine tonsillectomy. This unexpected loss deeply affected Sanders and contributed to a period of depression in his adult life.
In 1949, Colonel Sanders found companionship again by marrying Claudia Leddington, and they remained together until he died in 1980. Despite the challenges and sorrows in his personal life, Sanders continued to build his legacy through KFC, leaving a lasting impact on the fast-food world.
KFC’s Rapid Expansion
Jack Massey, Colonel Sanders, and John Y. Brown Jr
Regarding popular food chains, customers tend to frequent restaurants with quality food. Quality is a major differentiator among restaurants. KFC’s finger-licking menu enabled it to expand rapidly through the United States. When Colonel Sanders was 74 years old, he had a successful company with many people working for him, making him a good amount of money. But then, a young lawyer named John Y. Brown, Jr., and his rich friend Jack Massey wanted Colonel Sanders to sell his company.
At first, the KFC founder, Colonel Sanders, said, “No way!” But John and Jack kept trying to convince him. They told him he should stop working and enjoy his life. They promised not to change the special recipe for his famous chicken. Even though KFC was like his own baby, Colonel Sanders wasn’t sure about selling. They traveled around, talking to his family and friends.
Finally, in 1964, Colonel Sanders agreed to sell for $2 million. That’s a lot of money! He got $50,000 right away, the company’s stuff in Canada, and he’d get $40,000 yearly for the rest of his life. But, by doing this, he had to give up the most important thing in his life—his company. And we don’t know if he was really happy with that decision.
How the Owner of KFC Failed 1009 Times and Became Successful in His 60s
David Sanders – Face of KFC
Founder of KFC – Colonel Sanders, the Face of KFC
Sanders remained the face of KFC even after selling it. He traveled over 200,000 miles every year to promote KFC around the world. Sanders’s image was meant to demonstrate his determination and persistence and encourage customers to assimilate the same. He often visited KFC restaurants and used to taste the gravy. Sanders used to proclaim that his self-made gravy was so good that one would throw away the damn chicken and eat the gravy. ‘God-damned slop’ was his phrase whenever he disliked KFC’s gravy at a franchise. The Colonel was a perfectionist and could not withstand compromises in quality. In 1939, Colonel Sanders came up with a new way to cook chicken using a pressure cooker. This method made the chicken less greasy while keeping its flavor, moisture, and texture intact, and it cooked faster. This invention helped his restaurant do really well for more than ten years.
Colonel Sanders retired from cooking in 1964 and sold KFC to an investment group for two million euros. However, this didn’t mark the end of his career. He continued working as KFC’s public representative. During the 1950s, 60s, and 70s, his face and calm personality appeared in many KFC commercials.
Sanders also came up with the famous slogan “Finger-lickin’ good” to highlight the quality of KFC’s food. Interestingly, he didn’t hesitate to speak up if something wasn’t right. For instance, if the food at a restaurant didn’t meet his standards, he openly criticized it. In 1975, KFC even sued him to stop his negative remarks, but the lawsuit was dismissed.
In 1973, he stood up against the dip in the quality of food and sued the parent company, Hueblein Inc., which owned the KFC brand and sold items he had never developed. Hueblein Inc. filed an unsuccessful lawsuit against Sanders for he labeled the gravy ‘wall-paper.’
Disappointed by the way KFC was being managed, Colonel and his wife reopened their restaurant and started serving the original KFC-styled chicken. They named the restaurant Claudia Sanders, The Colonel’s Lady. Unfortunately, the couple was sued by the owners of KFC. After reaching a settlement, he sold the restaurant, which continues to operate even today. It is the only restaurant that serves chicken prepared from the recipe used by KFC.
Colonel Sanders has been posthumously a part of various television commercials. His appearances in DC comics and WWE commercials pay homage to his legacy.
Global Brand Value of KFC
David Sanders – Final Years
Founder of KFC – Final Years of Colonel Sanders
Even though Colonel Sanders had some problems with KFC, he kept working for the company until he passed away. His grandson, Trigg Adams, said that for Colonel Sanders, life was all about work. He had been working for almost 80 years and didn’t want to stop. He continued traveling around the country for KFC, and for the last 20 years, he always wore his famous white suit in public.
As he got older, he became religious and sometimes appeared on Christian TV shows. Colonel Sanders was generous, giving much of his money to charities like the Salvation Army. Sadly, on December 16th, 1980, Colonel Sanders died at 90 years old from leukemia. People paid their respects to him at the Kentucky State Capitol, and he was buried in Louisville, Kentucky.
After Colonel Sanders passed away, KFC became hugely successful. It became one of the top fast-food brands in the US, opened thousands of restaurants worldwide, and made a lot of money. But, to reach this success, they kind of changed the image of Colonel Sanders.
Instead of being a respected figure, he became more like a cartoon used for advertising. At one point, he even became a cartoon character, dancing and playing basketball. The company, which used to be called Kentucky Fried Chicken, changed its name to just KFC. They also tried to distance themselves from the Southern style that Colonel Sanders was known for. His family doesn’t have anything to do with the company now. Recently, KFC has tried to show more respect for Colonel Sanders, but it’s tough to say what he would think of the company today. He was a man who believed in hard work, had his own dignity, and didn’t trust big companies.
Before Colonel Sanders passed away, he used his money to start a charity in Canada called the Colonel Harland Sanders Charitable Organization. This charity helped hospitals that care for women and children. One part of Mississauga Hospital was named after him because of his big donation. Sanders’s charity also gave a lot of money to other children’s hospitals in Canada.
David Sanders – An Inspiration
Even after being fired from legal jobs and facing multiple setbacks, Colonel Sanders always learned from his mistakes and grew as an entrepreneur. He had to take up various occupations in order to sustain a livelihood. Starting from insurance salesman to filling up gas stations, Sanders had done it all. After surviving the Great Depression, he founded a food chain that is an inseparable part of our daily life. The KFC is now part of every country’s food chain. Customer satisfaction is what drove Sanders to criticize KFC. He was named a Kentucky Colonel twice by two different governors of the state. After nearly three decades of his death, his image still finds a place on the posters and magazines. He is, without any doubt, one of the best entrepreneurs who thrived for perfection in his products.
Colonel Harland Sanders has become a known figure for Kentucky Fried Chicken. Colonel Sanders was rejected 1009 times before succeeding. It takes courage and hard work to not give up and keep striving for success. Colonel Sanders is the best example who has shown us to keep working for our dreams without giving up. He is admired by many people who are pursuing their dreams and working hard in their respective careers. His hard work and perseverance have made KFC the world’s most-loved fried chicken franchise.
FAQs
What is KFC founder name?
The founder of KFC is Colonel Harland Sanders.
What is KFC full form?
KFC’s full form is ‘Kentucky Fried Chicken.’
What is the current KFC owner name?
Yum! Brands is the current owner of KFC.
Which is KFC owner country?
KFC is an American brand that originated in Corbin, Kentucky, USA.
How old was Colonel Sanders when he founded KFC?
In 1952, at the age of 65, when most people were looking at slowing down and retiring, Harland David Sanders began Kentucky Fried Chicken.
How rich is KFC’s owner?
Dropped out of school at age 12. Died with an estimated net worth of 3.5 million dollars. Opened his first KFC franchise at the age of 64. His company, Kentucky Fried Chicken, has an estimated net worth of 15 billion dollars as of 2013.
How many times did KFC fail?
KFC founder Colonel Sanders was rejected 1009 times before finding a taker for his chicken recipe.
What was KFC founder age at the time of his death?
KFC founder Colonel Sanders was 90 years old at the time of his death.
What is KFC net worth?
In 2024, the brand value of Kentucky Fried Chicken (KFC) was $6.7 billion.
Who bought KFC from Colonel Sanders?
Brown Jr. and Jack Massey bought Kentucky Fried Chicken from Col. Harland Sanders for $2 million. In 1971, Brown sold KFC to Heublein for $285 million. In 1986, PepsiCo acquired Heublein and became the owner of KFC. In 1997, PepsiCo spun off its restaurant chains into a separate company named Tricon Global Restaurants, later renamed Yum! Brands. Since then, KFC has been a subsidiary of Yum! Brands.
When we think of KFC, we immediately think of an old man with a moustache and a trimmed, pointed white beard wearing a white suit with a black string tie.
We are basically thinking about the founder and brand ambassador of KFC, Colonel Harland David Sanders.
Also, how can we not forget about ‘It’s Finger Lickin Good’ chicken!
Even after being the face of KFC for many years very few people know about the inspiring story of Sanders.
Do you know Sanders started working at the age of 10 and did a wide variety of jobs like blacksmith, fireman, insurance salesman, tire salesman, steamboat operator, midwife, and secretary before revolutionizing the entire fast food system?
Did you know that Sanders was rejected 1009 times for his franchise model?
Or did you know Sanders developed his secret recipe for fried chicken using a pressure cooker?
Wait! There is one more shocking news.
Sanders even sued the new owners of KFC for 122 Million Dollars.
Let’s uncover the interesting story of Sanders and understand how he invented his authentic and mouth-watering fried chicken recipe.
On September 9, 1890, Harland David Sanders was born on a farm in Henryville, Indiana.
His father, Wilbur David first worked on his 80-acre farm.
Unfortunately, he broke his leg in a fall and couldn’t do the farm work. Later on, he worked as a butcher.
His mother, Margaret Ann Dunleavy was a homemaker. Sanders was the oldest of three children born.
At the age of just 5, Sanders had to face the death of his father.
All the responsibility of earning money and taking care of the house went on the shoulders of his mother.
His mother took a job peeling tomatoes in a canning factory. For some extra money, the mother even worked at night sewing for nearby families.
Colonel Sanders with his mother at the age of 7
As you can guess, the mother was away from the home most of the time due to the heavy workload.
Sanders being the oldest took care of his siblings and cooked meals for them.
During this stage of his life, he mastered the art of cooking. Little did he know that cooking skills will change his entire life.
At the age of 10, Sanders got his first job on a nearby farm.
Although he was fired from the job since he spent all the time with the animals instead of doing the actual job.
In 1902, Sanders’s mother remarried a violent man named William Broaddus and the family moved to the suburbs outside of Indianapolis.
Sanders had a terrible relationship with his stepfather.
At age 12, he dropped out of seventh grade later claiming that “algebra’s what drove me off” and lived and worked on a nearby farm.
Juggling Between Different Jobs
Before launching his iconic fried chicken recipe Sanders struggled a lot in his life and took a wide variety of jobs.
When Sanders turned 13 he left the house and got a job where he had to paint horse carriages.
He later quit this job and again worked as a farmhand for $15 a month until he was 15 years old.
His uncle who worked for the streetcar company helped him to get a job as a conductor.
In October 1906 when Sanders turned 16 he falsified his date of birth and joined the United States Army.
He then spent a year as a soldier in Cuba. Although after a year only he was honorably discharged.
Sanders then worked as a blacksmith, fireman, insurance salesman, tire salesman, steamboat operator, midwife, and secretary.
Yeah, any employer would hire him if we listed his experiences on a resume.
When Sanders turned 18 years of age he got married to Josephine King. They had 3 children: Margaret, Harland Jr. and Mildred.
He made the decision to work at a more respectable and stable job because he was now responsible for both his wife and children.
He began to practice law in Little Rock, which he did for 3 years.
Although his legal career ended when he had a courtroom brawl with his own client which destroyed his reputation.
He then got a job working at the railroad but, he got fired. When his wife Josephine got to know about this she was furious.
Since Sanders was changing his job again and again his wife decided to leave him. She took their 3 kids back to her parent’s house.
Sanders was disheartened by this incident. He couldn’t face the loss of both his job and family.
He decided to kidnap his kids and take them home when they came outside to play.
Sanders went to his wife’s house and hid in the woods waiting for his kids to come outside.
By the grace of God, in the end moment, he decided to speak with his father-in-law.
After talking with his father-in-law he got back with his wife and children.
It’s Finger Licken Good
Around 1930, when Sanders was 40 years old he got a job running a gas station named ‘Shell’ in North Corbin, Kentucky.
Since a lot of travelers kept asking him for a good place to eat, Sanders decided to use his cooking skills.
He made meals for his customers from the back room.
He converted the storage room into a small diner and sold ham, steaks, string beans, hot biscuits, and most importantly fried chicken.
His tasty meals soon became very popular among travelers.
In 1935, the Governor of Kentucky, Ruby Laffoon awarded him the title of ‘Colonel’ in recognition of his contribution to the state’s cuisine.
In 1939, the popularity of his food grew, even more, when food critic Duncan Hines listed Sanders’s restaurant in Adventures in Good Eating, his guide to restaurants throughout the US.
In July 1939, Sanders started a motel in Asheville, North Carolina. But, it eventually got destroyed in a fire in November 1939.
Although this didn’t stop Sanders. He built a 140-seat restaurant and continued selling meals.
By July 1940 (age 50), Sanders decided to change his fried chicken recipe.
Initially, the fried chicken took a lot of time to cook – around 30-35 minutes.
At that time pressure cookers were making their way to the market. Even though it was used to cook vegetables Sanders tried cooking chicken in it.
After a lot of experiments, he figured out a way to cook chicken in just 8-9 minutes.
To make the chicken more delicious Sanders made a unique seasoning blend called his ‘Secret Blend of 11 Herbs and Spices’.
His fried chicken was a massive hit and the sales grew rapidly.
In 1947, Sanders divorced his wife Josephine.
In 1949, he married a woman named Claudia Leddington.
At the age of 65, Sanders decided to opt for a franchise system.
He’d let other restaurants sell his chicken and charge 4 cents for every chicken sold.
So, he put a bunch of pressure cookers and his secret recipe in his Ford 1946 and decided to travel across the United States to find potential franchisee restaurants.
He would convince the restaurant owners to cook the chicken for his employees.
If the employees liked the chicken he would cook for the customers for a few days in hopes that the restaurant owner would request his franchise model.
Sanders had to spend endless nights in the cars in search of a restaurant that would sell his chicken.
After getting rejected 1009 times he got his first successful franchise in 1952 when Pete Harmon of South Lake in Utah agreed to sell Sanders chicken.
Pete’s sales increased by 3 times in the first year of selling Sanders chicken.
After this huge success, many people started coming to Sanders to get franchise rights.
Sander didn’t share the exact recipe with franchises. Instead, he sent the spice pre-made.
By the end of 1963, he’d franchised over 600 outlets across the US and Canada.
The above graph shows the number of KFC restaurants from the year 2016-2021 worldwide
Sanders Sold His Company
John Y. Brown Jr, a 29-year-old lawyer, and Jack C. Massey wanted to buy Sander’s business.
Since Sanders treated his business like his child he declined the offer.
Although both Brown and Massey spent weeks convincing Sanders to sell his business.
In 1964, at the age of 73, Sanders sold his company for $2 million on one condition.
The condition was that John will never change the chicken recipe and maintain the highest quality of food control.
John agreed to this condition and in return, Sanders got a lifetime salary of $40,000 (later upped to $75,000), majority ownership of KFC’s Canadian franchises, and remained the brand ambassador and advisor to the company.
Legal Battle Between Sanders and the New Owners of KFC
In 1971, John sold the company to a giant food conglomerate, Heublein.
Unlike John, the new owners changed the recipe since they felt that the old recipe was expensive and hard to make.
They replaced it with a cheaper recipe that anyone could learn.
When Sanders tasted the new recipe he was furious.
He opened his own competing restaurant named after his wife – ‘Claudia Sanders: The Colonel’s Lady Dinner House’.
The new owners of KFC sued Sanders for opening a new restaurant under his own name.
In retaliation, Sanders sued the new owners for misusing his name in selling products he didn’t develop.
Sanders demanded 122 Million Dollars in compensation. The case got settled and Sanders received 1 Million Dollars.
He resumed his competing restaurant in the name of ‘Claudia Sanders Dinner House’. This restaurant still exists even today in Shelbyville, Kentucky.
On December 16 at the age of 90, Colonel died of pneumonia in Louisville, Kentucky.
If you ever feel depressed in your life think about Colonel Harland Sanders.
First, he lost his father at a young age and got tortured by his stepfather. Then he got fired from multiple jobs and ruined his legal career.
Even after creating one of the best-fried chicken recipes he was rejected 1009 times. At this stage, anyone would lose their hopes and get into depression.
But, he kept on fighting and developed one of the most popular and successful fast food companies and gifted the world a mouth-watering fried chicken which is still ruling the hearts of people even today.
FAQs
Who owns KFC now?
Yum! Brands, an American fast-food corporation is the current parent company of KFC.
How many times does Colonel Sanders fail before KFC?
Colonel Sanders failed 1009 times before finding success.
At what age did the KFC owner get success?
At the age of 62 KFC’s founder got successful.
How much did Colonel Sanders got when he sold KFC?
Colonel Sanders got $2 Million when he sold KFC to a company led by a group of investors including John Y. Brown Jr. and Jack C. Massey.
Marketing gamification is the process of using game mechanics and psychology in order to engage and motivate customers. It can be used to increase sales, encourage customer loyalty, and deepen engagement with a brand.
There are many different types of gamification marketing strategies that mostly rely on using rewards, punishments, or other motivators to influence behavior. If done correctly, marketing gamification can be an incredibly effective way to boost your business. However, it is important to understand the basic principles of gamification before you get started.
Gamification Market Value Growth Worldwide (2016-2021)
What is Marketing Gamification?
The basic premise of marketing gamification is the use of game mechanics and game thinking in marketing campaigns and strategies in order to engage customers more effectively and target consumers. Gamification can be used in various ways, but some common examples include using points, badges, and leaderboards to encourage specific behaviors, offering discounts or prizes for completing certain tasks or incorporating game design elements into marketing collateral.
The use of gamification in marketing is a relatively new concept that is quickly gaining popularity. Gamification can take many forms, but essentially it involves using game-like elements and mechanics to engage customers and promote desired behaviors. When used effectively, gamification can be an extremely powerful marketing tool.
Marketing gamification can be an extremely effective way to increase customer engagement and loyalty and drive conversions and sales if it is incorporated smartly. However, it’s important to note that gamification should not be used simply for the sake of using game mechanics. There needs to be a clear purpose and goal behind any gamification strategy, otherwise, it runs the risk of falling flat and coming across as disingenuous.
If you’re considering incorporating gamification into your marketing efforts, do your research and understand how best to use it before moving forward. As with anything else in marketing, always test and measure your results to ensure that your gamification strategy is working and achieving the desired results.
How Can Marketing Gamification Help You Increase Sales?
Marketing gamification is a strategy that uses game-like elements and mechanics to engage customers and promote desired behavior. It can increase brand awareness, drive sales, or promote other marketing objectives.
Gamification can increase customer engagement by making interactions more fun and engaging. It can also lead to increased brand loyalty and customer retention. Additionally, it can prompt customers to take desired actions, such as making a purchase or referring a friend.
There are many different ways to gamify your marketing strategy. Some common tactics include offering rewards for taking desired actions, using leaderboards to encourage friendly competition, and adding elements of chance or mystery to pique customers’ interest.
The key to successful marketing gamification is to ensure that the game elements are well-designed and add value for the customer. The goals of the gamification should be clearly defined, and the rules should be easy to understand. Additionally, the rewards should be attractive and meaningful.
Tips to Increase Sales Using Marketing Gamification
Gamification Statistics
The following are the top 10 tips to increase sales using marketing gamification:
1. Offer incentives for customers to take actions that lead to sales. This could include discounts, points, or other rewards.
2. Make the process of taking action easy and fun. Use game mechanics such as badges, leaderboards, and progress bars to keep customers engaged.
3. Let customers know how their actions impact the company’s bottom line. Show them how their efforts are translating into real results.
4. Encourage social sharing by offering additional rewards for customers who spread the word about your company or product.
5. Use data from customer interactions to improve your gamification strategy over time. Constantly strive to make the experience more engaging and effective.
6. Be sure to integrate gamification into your overall marketing strategy. Do not rely on it as a standalone tactic, or you may risk turning off customers.
7. Keep an eye on the competition. See what they’re doing with gamification and try to stay one step ahead.
8. Be prepared to change your approach if you do not see the desired results. Gamification is a dynamic field, and what works today may not work tomorrow.
9. Have fun with it! The more you enjoy what you’re doing, the more likely your customers will too.
10. Remember that gamification is just one tool in your sales arsenal. Use it alongside other techniques to create a well-rounded approach.
Create a balance between competition and collaboration
Test and refine your gamification approach
Following these best practices will help you ensure that your gamification implementation is successful. By defining your goals and objectives upfront, you can ensure that your selected game mechanics are aligned with them. Identifying your target audience is also important, as this will help you choose game mechanics that are most likely to engage them. Creating a balance between competition and collaboration will help keep players engaged while testing and refining your approach will help you further optimize your gamification implementation.
Brands that Use Gamification in Marketing
Starbucks – Starbucks Rewards
Starbucks’s “Starbucks Rewards”
M&M’s “Eye-Spy Pretzel”
KFC’s “Shrimp Attack”
Hilton’s “Honors guest loyalty program”
Sephora’s “Beauty Insider” loyalty program
Conclusion
Gamification is a hot topic in the world of marketing, and for a good reason. By understanding how to use it correctly, you can tap into your customer’s psychology and drive more sales with fewer efforts. Moreover, gamification is the new trend and both big and small brands are using it effectively to gain amazing results.
Thus, in today’s time, marketing gamification is an effective technique that helps in improving customer engagement leading to a higher success rate.
FAQs
How does gamification help marketing?
Gamification improves engagement that ultimately leads to a higher conversion rate. It does not feel like traditional marketing, thus people are more likely to respond more.
Is gamification a marketing tool?
Gamification is an important tool in a marketing strategy as the end-user gets to enjoy the benefits of his/her activity.
Does Starbucks use gamification?
Starbucks uses gamification for marketing in the form of ‘My Starbucks Rewards’ to increase engagement and retention of customers.
What prominent companies use gamification techniques?
Anil Kapoor is one of the most loved stars of Hindi cinema. Having delivered some of the most iconic dialogues and songs since the 90s, Anil Kapoor continues to shine. I mean who doesn’t remember the iconic “Jhakaas’ ‘ and who hasn’t watched Mr. India.
Being called Bollywood’s fitness icon, because of the secret youth potion that basically makes him younger by age, actor Anil Kapoor is a complete package of enthusiasm, fame, and humility. Throughout his entire career of 40 years in Hindi cinema, Kapoor has endorsed a large variety of brands. But it is very recent that a noticeable rise in his endorsements is seen. Meanwhile, he has and continues to benefit all these brands with his charm and popularity over the years.
He is also best known for taking up unique and challenging projects and brands under his umbrella. This way Kapoor has become one of the favorite faces in the advertisement industry. Many such brands that he endorsed are mentioned here.
Spotify featured Anil Kapoor in a cool series of advertisements along with Ishaan Khattar. Anil Kapoor has been seen appearing as a parent to Ishaan Khattar in this endorsement. Music Streaming App, Spotify doesn’t fail to show how cool Anil Kapoor is for a typical parent. He is seen adapting to modernity. The series of Spotify ads really justifies the evergreen title given to him. Presenting himself as a cooler version of dad, he was caught in various interesting situations with Ishaan Khattar which are delightful to watch. The sketch is humorous in its kind. These ads are as hit as his movies.
Anil Kapoor and Ishaan Khatter Spotify Ad
Cred
Anil Kapoor Cred Ad
The versatile credit card bill payment app, CRED gained instant attention with its series of quirky ads. One of them features Anil Kapoor who has been seen dancing in his iconic Lakhan character from an actor’s famous movie- Ram Lakhan. His delightful performance with Lakhan’s charm compels the viewers to come back and watch the commercial again and again. With catchy background music highlighting the brand and Anil Kapoor’s outstanding Lakhan dance, the advertisement catches the eyes of the viewers. Seeing exciting energy showcased by Anil Kapoor makes the customers curious about the product.
A unique smart grid technology patented sleeping solution mattress brand- The Sleep Company focuses on the comfort of the customer. Being a D2C business, the sleep company directly targets the buyer. As per reports, Anil Kapoor is a personal fan of the mattress brand as he is impressed by the comfort it provides. His belief in the product makes the customer really like the brand. With the tagline “backed by science,” the advertisement featuring Anil Kapoor is smart and sophisticated.
Anil Kapoor The Sleep Company Ad
Malabar Gold and Diamond
Anil Kapoor Malabar Gold and Diamonds Ad
With a handful of big Bollywood names already associated with the brand ambassador list, Kerala-based expensive metal retailer brand- Malabar Gold and Diamonds sparkled as bright as the jewels it offered when Anil Kapoor stepped in as brand ambassador. The actor was seen in the series of ads with great elegance. With the never-ending demand for gold in Indian households, It got a lot easier for the brand to capture the customers when popular personalities like Anil Kapoor appeared as its face. undoubtedly, he poured every ounce of elegance into the ads. As we all can see in the ad, Anil Kapoor did a great job representing it.
Licious
Licious is a fast emerging online meat delivery startup. The brand focuses on the delivery of fresh meat at the doorstep. It features Anil Kapoor and Arjun Kapoor. In the advertisement, both of them are seen cooking and enjoying fresh fish with the message of Consumption of fresh meat. The Popularity element brought in by the duo with 4 million views on Youtube helped Licious become the Favorite meat brand of Indian households.
KFC
With over 1 million views on YouTube itself and comments filled with love and appreciation, this endorsement seems to be the most fun. This endorsement done by Anil Kapoor stands out from every other ad he did. It is a striking ad where the actor is seen wearing an equally striking silver outfit. Funny and quirky dialogues in the KFC advertisement caught people’s attention. Audiences are in awe of the advertisement which ends with his iconic dialogue “Jhakaas”.
With the mainstream goal of spreading health awareness, health ok offers multivitamin food supplements. It has the most perfect combination of stars to endorse it- Anil Kapoor and Ranveer Singh. Both of them are looked upon as powerhouses of Bollywood for the unlimited energy they carry. Having the looks and physique of a 30-year-old while being 65. Anil Kapoor has proved how deeply he encourages fitness and the pathway leading to it. He fits right in this endorsement encouraging people to fulfill their vitamin deficiencies by taking food supplements.
Teachmint
Anil Kapoor Teachmint Ad
Teachmint’s advertisement featuring Anil Kapoor can be called the smoothest and the most beautiful advertisement on tv. In the ad, He’s seen as the principal of a school that uses the software. Teachmint is an educational startup based in Bangalore The tagline of ‘Naye Zamaane Ki Nai Schooling’ focuses on digitalizing the educational ecosystem in India. With popular faces like Anil Kapoor on board, Teachmint is already establishing its position in the educational sector of India. Being a versatile educational software with a versatile actor endorsing it, it surely is winning the hearts of people.
Softovac
Anil Kapoor Softovac Ad
Softovac is a Bowel Regulator Powder, known to treat digestive problems like constipation and indigestion. This product is popular amongst middle-aged people and senior citizens. The brand made a wise choice by letting Anil Kapoor represent it as its target customers belong to the era of Anil Kapoor.
Ariel
Anil Kapoor and Sanjeev Kapoor Ariel Ad
A duo of two Kapoors, one a superhit actor and another a superhit chef, Anil Kapoor, and Sanjeev Kapoor are seen in the series of advertisements for the brand. Ariel- A laundry detergent brand, despite being a global brand, it did a stupendous job establishing its noticeable presence in the Indian market. It has become one of the important brands for Indian households.
Scott Eyewear
Scott eyewear offers a chic range of optical eyewear and sunglasses. In this endorsement, Anil Kapoor is seen tagging along with his daughter Sonam Kapoor both known as fashion icons of Bollywood. This factor makes the advertisement highly glamorous.
Anil Kapoor and Sonam Kapoor Scott Eyewear Ad
Puro Salt
Anil Kapoor Puro Salt Ad
Having Anil Kapoor quote “100% Natural and 100% Kudrati” in the endorsement Puro Salt claims to be India’s 1st healthy salt with no additives or chemicals. Being an uncrowned fitness king himself, Anil Kapoor fits just right in this endorsement.
Renault
Anil Kapoor Renault Ad
For the most successful and versatile actor in Indian cinema that he is, Anil Kapoor naturally becomes the choice of the most powerful brands. This multinational automobile manufacturer has gotten a lot of positive remarks in the automobile industry just because of Kapoor’s presence in its advertisement.
Mastercard
Anil Kapoor and Sonam Kapoor Mastercard Ad
Like many other brands, Mastercard, the ultimate payment processor portrays the most famous Bollywood father-daughter duo. The advertisement aims at showing the parent-child relationship in the most sophisticated and elegant manner and how MasterCard can help fulfill the gaps in the relationship.
Godrej is a brand known for its wide range of products. It is famous as one of the leading hair color brands. Godrej expert hair color is popular for its quality and easy application. Anil Kapoor endorsed the product most elegantly. In the ad, he is seen well clad and very charming, making it a beautifully convincing advertisement.
Anil Kapoor Godrej Expert Ad
Conclusion
Brands endorsed by Anil Kapoor gain instant popularity. His multifaceted acting ability never fails to charm the audience. The actor has been seen doing numerous ads and his fantastic skill to blend perfectly into each of them hasn’t gone unnoticed.
The evergreen star and producer Anil Kapoor needless to say has a solid fan following. Popular for his ever-young look and enigmatic energy he is best known for the value he brings to the brand he endorses.
Needless to say, Anil Kapoor’s ads leave a smile on the viewer’s faces.
FAQs
What is Anil Kapoor’s age?
Anil Kapoor is 65 years old. He was born on 24 December 1956.
Who is the brand ambassador of The Sleep Company?
Anil Kapoor is the brand ambassador of The Sleep Company.
What are the top brands endorsed by Anil Kapoor?
Some of the top brands endorsed by Anil Kapoor are:
Spotify
Cred
The Sleep Company
Malabar Gold and Diamond
Licious
KFC
Health Ok
Teachmint
How much does Anil Kapoor charge for an ad?
Anil Kapoor’s brand endorsement fee is around 55 Lakhs.
Is Anil Kapoor a brand ambassador of Malabar Gold and Diamonds?
Anil Kapoor was Brand Ambassador of Malabar Gold and Diamonds in 2019.
There are two kinds of people when it comes to food choices. The first are the ones who like to try new things every time they go out. The others are the ones who like to stick to their routine of comfort food.
The young people of today are keener to try out new foodstuff in new restaurants. They like to explore new places not only for the food but also for the aesthetics of the ambiance.
But no matter how much one tries out new eating places there are certain names that do not go out of style and choice. These are the famous restaurant chains that are present all around the world.
Restaurant Chains are collection or group of restaurants. These restaurants have the same name, image, and food and beverages offered. The company opens many outlets in different locations all around the world. These outlets can be owned by the company itself or it can allow others to open them by making them buy the franchise.
These chains are huge brands now. Their quality, menu, and environment are something that will always attract consumers themselves.
There are many restaurant chains that are super popular in the world. For Example- Starbucks, McDonald’s, Taco Bell, and many more.
There was no sector in the market that did not get affected by the pandemic. Like every other area, even the restaurant chains were deeply impacted by it. In the beginning, almost every chain had to struggle due to the sudden closure of their activities.
But it was not for long. Soon, the eating places were allowed to continue their operations. There were certain restrictions like the food was not allowed to be served within the restaurants. Takeaways and home delivery were the only sources for them.
So, the impact of the pandemic was quite mixed for the restaurant chains. They faced losses, and had to shut down certain outlets, but were also able to gain their customers back in no time.
Biggest Restaurant Chains in The World
There is a specialty about restaurant chains, they have the loyalty of their customers. This loyalty is what makes them strong and able to expand further.
The following are the biggest chains of the restaurant in the world:
McDonald’s
Founded: 1940 Founder: Richard McDonald and Maurice McDonald Heaadquarters: Chicago, USA
When it comes to fast food, a brand name that instantly pops up in our heads is McDonald’s. McDonald’s was founded in the year 1940. The founders are Richard McDonald and Maurice McDonald. Its primary office is in Chicago, USA.
The chain is famous for its delectable burgers, fries, meals, and more. It has more than 40,000 outlets in different locations in one hundred nineteen countries. It is the largest chain of fast-food restaurants in the world.
Subway
Founded: 1965 Founder: Peter Buck and Fred DeLuca Heaadquarters: Milford Connecticut, USA
Another super important name on the list is Subway. It was founded in the year 1965. The founders are Peter Buck and Fred DeLuca. Its main headquarters is in Milford Connecticut, USA.
Subway is most famous for its submarine sandwiches and wraps. Also, it offers other foodstuffs like salads, donuts, beverages, and more. It has more than 37,540 outlets in around a hundred countries. Out of these around half of its number are in the USA.
Starbucks
Founded: 1971 Founder: Zev Siegl, Jerry Baldwin, and Gordon Bowker Heaadquarters: Seattle, USA
So many people around the world are almost addicted to the coffee of this chain. It was founded in the year 1971. The founders are Zev Siegl, Jerry Baldwin, and Gordon Bowker. Its primary office is in Seattle, USA.
Starbucks is famous for its varied variety of coffees, elegant décor, and luxurious experience. It has nearly 34,300 outlets present in more than eighty countries. This is the biggest coffeehouse restaurant chain in the world.
Founded: 1952 Founder: Pete Harman and Colonel Sanders Heaadquarters: Louisville, Kentucky
Whenever we think of eating crispy and delicious fried chicken, KFC is the first name to come to our heads. This restaurant chain founded in the year 1952 is the favorite of many. Pete Harman and Colonel Sanders started the chain of these fast-food restaurants. Its primary office is in Louisville, Kentucky.
It is notable for its amazing chicken burgers, chicken popcorns, hot wings, and many more. It has more than 25,000 stores in around one hundred forty-five countries.
Domino’s
Founded: 1960 Founder: James Monaghan and Tom Monaghan Heaadquarters: Ann Arbor, Michigan, USA
This is super popular for its range of delicious pizzas. It is a popular and favorite of many because of its great delivery service and various offers. It has around 18,850 outlets in more than ninety countries.
Burger King
Founded: 1954 Founder: David Edgerton and James McLamore Heaadquarters: Miami, Florida, USA
In terms of burgers, McDonald’s is not the only player in the market. There is another popular restaurant chain in the market is Burger King. It was founded in the year 1954. David Edgerton and James McLamore are the founders of this chain. The primary office is in Miami, Florida, USA.
This is the most popular for its signature Whopper (its signature hamburger). It also provides special meals, beverages, and certain desserts. It has around 18,650 outlets in a hundred countries.
Pizza Hut
Founded: 1958 Founder: Dan Carney and Frank Carney Heaadquarters: Plano, USA
It is the most popular brand when it comes to a variety of pizzas. It was founded in the year 1958. Dan Carney and Frank Carney are the founders of this famous chain of restaurants. The headquarters is in Plano, USA. Be it in India, the USA, or others, this is surely one of the favorite restaurants for many.
It is renowned for its amazing pan pizzas, garlic bread, pasta, and more. The restaurant chain has more than 18,000 restaurants in the world. These are present in above a hundred countries.
Founded: 1950 Founder: Bill Rosenberg Heaadquarters: Canton, Massachusetts, USA
It is the biggest restaurant chain for donuts and coffee in the world. It was founded in the year 1950. Bill Rosenberg is the founder of this popular chain of quick-service restaurants. The primary office is in Canton, Massachusetts, USA.
It is the most favored for its wide variety of savory donuts. It is also renowned for its coffee, bagels, beverages, and more. Dunkin Donuts is not so successful in India, yet there are almost 12,900 outlets of Dunkin in forty-two countries in the world.
Taco Bell
Founded: 1962 Founder: Glen Bell Heaadquarters: Irvine, California, USA
It is a quick-service restaurant chain founded in the year 1962. Glen Bell is the founder of this chain. The headquarters is in Irvine, California, USA. It offers in-house services, takeaways, delivery services, and drive-thru in certain locations.
Some of its most prominent items include nacho fries, chicken power bowls, crunchy tacos, and more. It has around 7,791 outlets in thirty-one countries.
Wendy’s
Founded: 1969 Founder: Dave Thomas Heaadquarters: Dublin, USA
It is another popular name on the list, established in the year 1969. Dave Thomas is the founder of this chain of quick-service restaurants. Its headquarters are in Dublin, USA.
It is renowned for its delectable hamburgers, fries, sandwiches, and more. Another super popular item offered by it is Frosty (a beverage) which is the favorite of many people. It has around 7,000 restaurants in thirty countries around the world.
Conclusion
There is no doubt in the fact that the restaurant industry is touching new heights every day. This is because food is something that is never going to be out of interest. Nowadays, the concept of restaurants has been expanded to a great extent. There are fine dining restaurants, food trucks, cafes, and more.
People not only focus on the quality of foodstuff but also the environment of a restaurant. So, the places that provide a perfect combination of both are the famous restaurant chains that are present around the world. The above-mentioned are the names that make for the largest chains in the world. These are the ones that have their own shares of ups and downs. But with their customers’ loyalty, they know for sure how to always bounce back and continue to progress further.
FAQs
Which are the biggest restaurant chains in the world?
Biggest restaurant chains in the world are:
McDonald’s
Subway
Starbucks
Kentucky Fried Chicken (KFC)
Domino’s
Burger King
Pizza Hut
Dunkin’
Taco Bell
Wendy’s
What is the largest Fast Food Chains chain?
Top 3 Largest Fast Food Chains in the World by Revenue are:
Starbucks
McDonald’s
Subway
What chain restaurant has the most stores?
Subway has 44,758 stores around the world.
How many McDonald’s restaurants are in the world?
There are 38,695 McDonald’s restaurants in the world.
Well, who doesn’t love to go out and get his hands on some lip-smacking chicken fries? We’re sure not one of them. In this article, we will discuss unknown facts about one of the most popular food chains. Many of you would have guessed the name by now. Yes, it is KFC.
KFC stores are located in more than 105 countries and were first opened in 1930 in front of a gas station by Harland Sanders, a gas station operator. He never thought of it as a business but considered it a hobby. KFC’s Original Chicken recipe was developed in the 1940s and is now considered the company’s greatest asset. The history of this food chain is quite interesting. In 1986, PepsiCo bought the KFC restaurant chain for $850 million. It is owned by Yum! Brands, Inc., which also owns Taco Bell and Pizza Hut.
Let’s learn some surprising and less known facts about one of your favorite food chains.
Harland Sanders is the face of KFC and creator of its signature chicken recipe, but the name Kentucky Fried Chicken wasn’t given by him. In reality, both the name and bucket meal’s creation credit goes to a painter hired by one of the franchises.
Sanders Court & Cafe
KFC stands for Kentucky Fried Chicken. But, the company wasn’t always named this. It was earlier known as Sanders Court & Café, after the name of Harland Sanders and Kentucky is its place of origin. Harland operated its first store in front of a gas station in North Corbin, Kentucky, which is still there with a museum. He had also served in the army as a mule-tender. He was later made an honorary Colonel along with 5000 other people in 1953 by the Governor of Kentucky for his contributions to the state’s cuisine. He was a Colonel of the state of Kentucky and not a Military Colonel. He also got a mention in the 1939 book – Adventures in Good Eating. This information is mentioned on the official website, which states the history of KFC. After Sanders realized that people were more into chicken and not petrol, he turned the petrol station into a restaurant and motel and named it Sanders’ Court & Café.
First KFC Restaurant
KFC First Restaurant | Kentucky Fried Chicken
The first restaurant, which was going to be named Kentucky Fried Chicken, was opened in 1952 in Salt Lake City. This happened after Sanders met restaurant owner Peter Harman over a food seminar.
Official Adoption of the KFC Name
The food chain was widely known as Kentucky Fried Chicken. In 1991, an attempt was made to adopt the name KFC so that the chain could distance itself from the ill opinion coming from the word “fried”. This thing was admitted by Kyle Craig, president of KFC US.
You might be surprised to know that bucket meal wasn’t on the food chain menus initially. Earlier, single pieces of chicken were sold. In 1957, the bucket meal was introduced and included several pieces of chicken, bread rolls, and gravy. Another interesting fact is that the KFC bucket meal was started in 1939 but didn’t sell until 1957.
Auction of the Trademark White Suit
Colonel Sanders trademark white suit was purchased at auction by the President of KFC Japan at a whopping price of $21,510. After this, KFC opened bidding for Sanders’s other personal items for charity.
Speculations About the Secret Recipe
KFC’s secret recipe is indeed private and is kept locked in a safe in Louisville headquarters. Along with it, vials of spices and herbs to be used are also saved. Some assume that the recipe might contain crack, which makes the chicken so addictive. Colonel Sanders left the blend of 11 herbs and spices of the trademark chicken recipe in his mind before he wrote it down on a piece of paper which he kept in his wallet. Now, the formula is under a lock, with just a few company members allowed to access the information. Many people try to figure out the recipe. KFC’s recipe has been the same since 1940, except that they changed their oil brand for a healthier one. The famous fried chicken food chain is sometimes also referred to as – “Kids Fattening Centre”. Top authorities of KFC never made the list of herbs used in making chicken public, but they once revealed that it consisted of salt and pepper and that the other ingredients were common herbs that could find in almost every kitchen.
The original recipe was made in 1940, according to KFC. It is nearly impossible to decode the original formula of KFC, but there is a substitute in the market worthy of competing with the original recipe. Marion-Kay Spices, also known as 99-X, once sold mixtures to franchises but, after his death, it was barred from selling mixes to any KFC franchise. The bottle costs just $22 and is nearly indistinguishable from the authentic blend.
Change brought by Pressure Cooker
Sanders was never a fan of deep-fried chicken and instead liked to pan fry it, which usually took a long time. With a pressure cooker coming on the market, Sanders used it for cooking chicken despite the risk of explosion and poor design. He liked cooking his chicken like that to him, and its taste resembled that of pan-fried chicken.
Colonel’s own video game and comic book
KFC – Colonel Quest
The game is called – Colonel Quest, and it aims to collect as many chicken drumsticks as possible. There’s also a comic book by the name – The Colonel’s Adventure Comics, which shows various events in the Colonel’s life which lead to the discovery of fried chicken.
The Colonel’s Adventure Comics
Kentucky Fried Chicken was sold for $2 million
Colonel Sanders sold KFC in 1964 on conditions for $2 million to investors so that he could get a place on the board.
April Fool’s Prank Became an Instant Hit
KFC introduced The Double Down via a press release on April Fool’s day. This mashup sandwich consists of two fried chicken breasts wrapped around cheese and bacon. Although America’s population likes fatty food, it was not just America where this meal became famous. It was sold out within hours of its release in various parts of the globe like Japan, British Columbia, French Canada and Australia.
KFC’s popularity out of America
The food chain is not just popular in America but other countries as well. Currently, its franchisees are spread in 105 countries with around 23,000 KFC locations. Many American fast-food chains are widespread globally, and KFC has become successful in becoming one of them. According to Forbes, KFC is currently valued at $8.5 billion.
KFC Crocs
KFC Crocs are a real thing and have two versions. The first one resembles a classic clog which is just like any typical croc but has a twist. The top has a fried chicken print with two removable Jibbitz, which are chicken-scented and look precisely like a chicken drumstick, and the bottom has a classic KFC bucket design. The sad part is that you can’t eat those chicken-scented drumsticks. With no surprise, Kim Kardashian has a pair of those crocs.
KFC Pizza
KFC Pizza
Yes, KFC Pizza is a real thing, and it’s too delicious. KFC and Pizza Hut came together in 2019 to create this masterpiece. They made a massive Popcorn Chicken Pizza with KFC’s gravy as the base and mozzarella cheese topped with Popcorn Chicken.
KFC arranged a couple’s wedding
KFC Couple | Hector Mkansi and Nonhlanhla Soldaat
A video of the lovely couple – Hector Mkansi and Nonhlanhla Soldaat went viral in which Hector was seen proposing to Nonhlanhla. After this, people willingly came forward to contribute to the couple’s wedding. KFC South Africa helped them by providing a wedding planner. Many other companies such as Airlines Kulula, Mago, Uber, Lexus and Audi also offered their services to the couple.
KFC Couple | Hector Mkansi and Nonhlanhla Soldaat
Marketing went wrong in China
Sadly, ‘finger-lickin’ good” was mistranslated in a few locations of China. It was translated as “eat your fingers” for a while until corrected. Currently, KFC has 4563 outlets in the country with over 50 items on the menu in each store.
Christmas in Japan
There was a very successful marketing campaign run in Japan in 1974 – “Kurisumasu ni wa kentakkii!” which means “Kentucky for Christmas”. Japanese people love to eat fried chicken, but enormous orders are placed on Christmas for chicken dinner. The amount of craze can be estimated because there is a three-story KFC located in Tokyo, which even has a full whiskey bar. It can be considered that it is a tradition to eat KFC on Christmas Day in Japan. Massive orders are made in advance. Japanese people enjoy buckets of fried chicken throughout November till Christmas Day.
All-You-Can-Eat Buffet in Japan
These buffets have become quite popular recently, and restaurants have allotted one and a half hours to people to eat as much fried chicken as they want without worrying about the bill as the meal would cost the same as that of a bucket. Just imagine unlimited chicken, and that would catch you drooling.
There were some less known facts about your favorite fried chicken food chain. We hope that you enjoyed reading the articles.
FAQs
What does KFC stands for?
KFC stands for Kentucky Fried Chicken.
Who founded KFC?
Colonel Sanders and Pete Harman have founded KFC in Kentucky, United States on september 24, 1952.
How many times KFC failed?
Colonel Sanders Failed 1009 Times before his chicken was accepted.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byDevyani International.
RJ Corp, the Indian billionaire Ravi Jaipuria’s company, owns Devyani International, which was founded in 1991. Jaipuria’s net worth is $3.5 billion, and he named the company after his daughter.
KFC and Pizza Hut franchises account for the majority of Devyani International’s revenue. Despite the once-in-a-century epidemic, these two franchises have helped the company grow.
As of May 2021, Devyani International, the world’s largest franchisee operator of global restaurant franchises Pizza Hut, KFC, and Costa Coffee, has filed for an initial public offering (IPO) to generate close to INR 1,400 crore, joining the QSR IPO craze.
The offer, according to DRHP, includes a fresh issuance of INR 400 crore and an Offer of Sale of up to 125.33 million equity shares by Investor Selling Shareholder Dunearn Investments (Mauritus) Pte. Ltd, a wholly owned subsidiary of Temasek Holdings, and Promoter Selling Shareholders RJ Corp Ltd.
About Devyani International and How it Works
Devyani International Limited, an associate company of RJ Corp, PepsiCo’s largest bottler, with interests in beverages, food, dairy, healthcare, real estate, and education, is the fastest rising, most financially viable player in the Indian retail F&B sector, with 500+ restaurants across the Indian subcontinent, Nepal, and Nigeria.
As of March 31, 2021, Devyani International is India’s largest Yum Brands franchisee and one of the country’s largest network of quick-service restaurant operators, with 655 locations in 155 cities.
DIL has created its own brand Vaango – a world-class south Indian QSR chain with intentions to expand across India, based on its illustrious track record and competence in the QSR category. DIL also operates Food Courts and Lounges at the airports of Delhi, Mumbai, Hyderabad, Raipur, Srinagar, Lucknow, Trichy, and hospitals and shopping malls. The Grid Bar, Katism, Foodies Bar, Delhidare Devils, Tea Cups, Masala Twist, and other ‘Own Brand’ restaurants can be found in the Food Courts.
Devyani International – Name, Logo and Tagline
Ravi Jaipuria, the founder of Devyani International, named the company after his daughter, Devyani.
Devyani International Limited’ s Company Logo
Devyani International – Mission and Vision
Devyani International Limited’s mission and vision statement says, “To be a people centric, customer focused and process driven operations, striving for excellence day in day out with a beat year ago and turnaround mentality”.
Devyani International – Founders and History
DIL is a non-govt. corporation that was founded on December 13, 1991 by Ravi Kant Jaipuria.
Ravi Kant Jaipuria, Founder of DIL.
In 1991, Ravi Jaipuria founded Devyani International Limited, which is an Indian food and beverage company, based in Gurugram, Haryana. There are 1420 people working at Devyani Internationals.
Devyani Internationals is one of Pizza Hut’s largest franchisees in India. In June 1996, Pizza Hut opened its first location in India, in Bengaluru. This was the first multinational restaurant chain to join this sector, and it is recognized for helping to establish the Indian pizza market.
With the opening of its first Pizza Hut store in Jaipur in 1997, Devyani International began its partnership with Yum. It had 297 Pizza Hut locations, 264 KFC locations, and 44 Costa Coffee locations in India as of March 31, 2021. Between March 2019 and March 2021, the number of core brand stores increased by 13.58 percent, from 469 to 605. According to DRHP, the company employs 9,356 people.
Through an association with Whitbread Group UK, Devyani Internationals brought a fresh gust of coffee aroma into the country in 2005. Costa Coffee has become a darling among India’s coffee connoisseurs. Despite being a relative newcomer to the business, Costa Coffee has established a strong presence in the NCR, Bengaluru, Jaipur, and other cities, with over 80 locations.
It is designated as a ‘company limited by shares ‘ and is a public unlisted corporation. The authorized capital of the company is INR 12500.0 lakhs, with an 84.933334 percent paid-up capital of INR 10616.67 lakhs. The DIL’s most recent annual general meeting was held on August 10, 2017. According to the Ministry of Corporate Affairs, the company’s financials were last updated on March 31, 2017.
Devyani International Limited has been in the Manufacturing (Food products) company over the past 30 years, and the company is still operational. Rashmi Dhariwal, Vishesh Shrivastav, Varun Jaipuria, Som Nath Chopra, Virag Joshi, Ravi Gupta, Raj Pal Gandhi, Ravi Kant Jaipuria, and Devyani Jaipuria are the current board members and directors.
Devyani International – Revenue and Growth
DIL presently owns and runs 297 Pizza Hut outlets. As of March 31, 2021, the company was also a Costa Coffee franchisee, with 44 Costa Coffee outlets and 264 KFC stores. DIL owns Vaango, Food Street, Masala Twist, Ile Bar, Amreli, and Ckrussh Juice Bar, and has 692 outlets in 26 Indian states, as well as Nepal and Nigeria.
DIL’s core brands (India and global) amounted to 94.19 percent of its operations revenues in FY21, while delivery sales amounted for 70.20 percent of revenues, an increase from 51.15% in FY20. Despite the epidemic, the company has worked to expand its shop network, with 109 new locations opening in the previous 6 months across its core brand business.
The core brand stores grew 13.58 percent from 469 to 605 shops between March 2019 and March 2021, and the firm credits its success and continued growth efforts to its 9,356 workers. Devyani Internationals is the largest QSR firm in India to be featured on Swiggy and was one of the top QSR companies in India to be registered on Zomato in 2019 and 2020.
"India’s 100 Best Workplaces for Women 2020" by the Great Place to Work Institute, India
2019
Pizza Hut and KFC were recognised among the “Most Trusted Brands” in Food Services category in Brand Equity Survey conducted by The Economic Times.
2018
“Great Workplace” by the Great Place to Work Institute, India, Costa Coffee (T3 International Departure Pier) was awarded the Certificate of Excellence for “Outlet of the Year- F&B (International)” by Delhi International Airport Limited at the IGIA Awards 2018, Grid Bar (T3 Domestic Departure Food Court) was awarded the Certificate of Excellence for “Outlet of the Year- F&B (Domestic)” by Delhi International Airport Limited at the IGIA Awards 2018.
Devyani International – Competitors
Top Competitors of Devyani International are as follows :
The business’s DRHP, which was filed with SEBI, clearly reveals that COVID-19-related concerns are the most pressing for the sector and the company. Due to a considerable drop in footfalls as a result of COVID-19 regulations, Devyani International permanently closed 61 locations under its major brands in FY21.
The Devyani Iternational revenue has also suffered as a result of falling footfalls, with in-store dining revenue falling to 29.8% from 48.85% in FY21. The impact of COVID-19 is expected by the company to persist, as footfall and sales are still being impacted by the second wave of COVID-19. As the company explains in its DRHP, COVID limits have had a direct impact on the business’s capacity to manage product inventory, resulting in considerable inventory write-offs, with the majority of the inventory consisting of perishable components for direct purchase.
The firm also notes that if the second wave worsens or is not controlled in a timely manner, it may be unable to meet the increased development obligations, further adjust these arrangements, or operate our stores economically, if at all. This might have a variety of repercussions, including the termination of Yum’s different agreements, which would have a material negative impact on the business, results of operations, and financial condition if they are unable to renew them.
Devyani International has filed a draught red herring prospectus (DRHP) with market regulator SEBI to undertake an initial public offering (IPO) of INR 1,400 crore (IPO). KFC, Pizza Hut, and Costa Coffee are the company’s major franchisees. Investor Selling Shareholder, Dunearn Investments (Mauritius) Pte. Ltd, a wholly owned subsidiary of Temasek Holdings, and Promoter Selling Shareholders and RJ Corp Ltd would issue new equity shares worth INR 400 crore, as well as an offer-of-sale (OFS) of up to 12.5 crore equity shares.
The losses indicated from FY19 to FY21 were mostly attributable to increased operational expenditures incurred as a result of the company’s store network development. DIL, on the other hand, has not been able to recoup these costs. In FY20, their total revenue from operations climbed by 15.7 percent year over year.
In FY19 and FY20, Devyani International had negative cash flows (cash outflows) of INR 17.29 crore and Rs 13.47 crore, respectively. In FY21, the company received INR 26.73 crore in cash. The company states in its DRHP that it may experience negative cash flows in the future, which could have a detrimental impact on its operations and growth objectives.
Devyani International intends to maintain its growth potential in the future by building new stores every year. In the future quarters, this will result in a further increase in operating costs and other expenditure. As a result, DIL anticipates losses until the new stores reach maturity. The net profits from the IPO will be used to pay down a major percentage of the company’s debt. This would allow them to use their internal accruals (or operating profit) to fund investments in business sustainability and diversification.
Devyani International – FAQs
When was Devyani International Limited founded?
DIL is a non-govt. corporation that was founded on December 13, 1991 by Ravi Kant Jaipuria.
Where is Devyani International Limited headquarters?
Devyani International Limited is headquartered in Gurugram, Haryana, India.
Is Devyani International Limited a private company?
Yes, DIL is a private company.
What sector does Devyani International Limited operate in?
Rishabh Rathi
