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Tag: Keywords for Blog

  • How to Make Your Keyword Research More Effective?

    The digital world is more competitive than we could ever imagine, nowadays every business is fighting tooth and nail to be on the top and get visible to their customers and potential customers. SEO, also known as Search Engine Optimization helps you in getting visible, proper SEO strategies can take your business to the top.

    Among your SEO strategy, Keyword research should be the very first thing. Before you write content, you need to get a high volume of relevant search terms. This is time-consuming work and also takes a lot of effort. However, it is very important to do it right. Keyword research would work as the foundation of your content development. In this article, we will reveal some secrets to make your keyword research more effective. So, let’s take a look at them.

    What Is Keyword Research?
    Why Is Keyword Research Important?
    Steps to Perform Effective Keyword Research

    What Is Keyword Research?

    Keyword research is the method of searching for keywords which will rank in the search engines. It is about knowing and finding what the customers are searching for and how. This also includes comparing other keywords to find out the best one that makes you more visible in front of customers than others. The more the keyword research is done properly, the more your chances to get visible increase.

    Let’s take an example, if you type “gift ideas” into google, the word “gift ideas” is an example of a keyword.

    Why Is Keyword Research Important?

    The main purpose of keywords in SEO is to come up in search engines. When people search for keywords that should be relevant to your services. To stand at top of the results, you will need to add these keywords to your website. Keyword searching is a blueprint for online marketing. It drives various decisions you make. It will make everything more efficient and also if you don’t know the relevant keywords that should be on your site. Then it’s not possible to drive traffic, sales, and ROI at your site.

    Keyword Research Performed for SEO
    Keyword Research Performed for SEO

    Steps to Perform Effective Keyword Research

    There are many methods to do this. That can be done either manually or by using a keyword research tool. Besides of methods you choose, there are certain steps to follow and they are:

    Know More About Your Topic

    Before doing anything for keyword research. This will be the best that you start by learning deeply about your topic. This can give you great ideas and discover different angles to SEO strategy. something might you have not thought of before.

    • You should talk with your existing customers. Try to know them. Get out of the terms that your customers use to describe your service.
    • You need to think from your customer’s perspective. Try this way what if you want to share something about the service with your friend. Share it and treat your customer’s the same way.
    • Try to get include your topic in online communities such as forums and social media networks. Try to read the discussions and note down the important points regarding your topic.

    Fill These Topics Buckets With Keywords

    Now you got the topic buckets you want to focus on. This is the time for you to identify keywords that fall into these buckets. This is the keyword that you decide that it’s important to rank in the SERPs. The point of the step is not to finalize the list of keywords. It just needs to end up choosing the keywords that you think customers might use to search for content.

    However, more keywords are getting encrypted daily by Google. And also if you are getting problems with relevant search terms. You can always go to your customer-facing employees and just ask them what type of terms customers use.

    Prepare a List of Seed Keywords

    Now you have the main category of different buckets of different keywords. You need to start preparing a list of seed keywords. These keywords should be relevant to your various topics. And the things that your target customers might be researching on google. Seed keywords are also called focus keywords. These are as important as they are the foundation of keyword research. If you thinking about how to find the seed or focus keyword. Then you need to do is describe your service or product simple and clear. And also how other people might search for that on google.

    Use Keywords Research Tools to Find Keywords

    You might have thought that keyword research should have begun with searching a keyword research tool. There are an advantage and great perspectives to doing so. This will help you to get more clearance about the keywords. It helps you gain a deep idea about your content and SEO strategy.

    Once you got your goals, topic, and list of seed keywords. This is the time to use them as research tools to further refine the search terms.

    For this, you can use google keyword planner. Sadly, google only gives approx search volumes. you can use other keyword tools. This will give you a lot more detailed ideas on your search terms.

    Understand and Analyze the Search Intent

    Plugging into high-volume keywords to level up your rankings is used to work easily. However, this is not easy these days. Google’s algorithms compare search terms with the user’s query to know the search intent. Search intent is the reason why people search for a specific term. There are various factors in users’ searches.

    They are:

    • The reason for their search?
    • The reason is a question or an answer?
    • The search is for a specific website?
    • Do they want to buy something?

    Put yourself in your target customer’s shoes. Once you own a good idea about the intent of your potential customers, you will get used to fine-tuning your keyword research. Getting the list for high volume keywords relevant to your service.

    Recognize Long Tail Keywords

    Seed keywords frequently search terms that are closely relevant to your topic or category. Long-tail keywords are more descriptive keywords and relevant to your brand. Matching the customer’s search intent to long-tail keywords is easy as compared to the seed keywords. As compared to the seed keyword “Indian app reviews”. Long-tail keywords get very few clicks. However, as they are focused on a specific topic, so they get a higher conversion rate.

    Know Your Competitors

    Doing only keyword research on google about your product is not enough. You need to know what steps your competitors are taking because your competitors are some of your best teachers. Take a look at their strategy and understand their analysis. The better you get to know the main idea of your competitor’s organization, the better it will be for you to understand your own SEO strategy and implement them to rank high.

    You need to know the competitiveness of keywords. This will offer you the identifying searching terms that would be tough to rank. But you will get the keyword opportunity gaps. These occur when you get relevant keywords that are relevant to your brand. To know these keywords, you should perform a keyword search on the competitors.

    Conclusion

    A list of keywords is always going to help you focus on the right topic. Plus it will give you some short term and long term gains. Re-evaluate those keywords in a month. Once a quarter is said to be good. Some organizations do it more often. The strategy of Keyword research will get your page to rank high and drag more traffic. With time, you’ll get to know that you can add more keywords to your list and keep growing in new areas on top.

    FAQs

    What is keyword research in Digital Marketing?

    Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for.

    What is the best keyword tool?

    Some of the best keyword research tools are:

    • SEMrush.
    • Ahrefs Keyword Explorer.
    • Google Keyword Planner
    • KWFinder.
    • GrowthBar.
    • Long Tail Pro.
    • Majestic.
    • Keyword Tool

    Why is keyword research important?

    Keyword research can tell you vital information, such as where you rank for keywords, which keywords are easy to rank for and which keywords your competitors are ranking for. Keyword research can tell you what people are searching for, rather than what you think they are searching for.

  • What is Google’s Mobile-First Indexing (Explained)

    Google has been promoting website owners and Search Engine Optimizations to adapt to mobile-first indexing for the past decade. Back in 2015, Google was promoting a mobile-friendly tag and Mobilegeddon. Recently they have come up with a new move mobile-first indexing.

    They have been experimenting their mobile-first indexing for the past few weeks. From March 2021, Google has told that they would use Mobile-first indexing for all your websites. This was originally supposed to be in September 2020, but they pushed it later on.

    What is Mobile-First Indexing?
    How does Mobile-First Indexing Work?
    How to develop a Mobile Site?
    What will be Impacted by Mobile-First Indexing?
    Content parity between Mobile and Desktop
    FAQ

    What is Mobile-First Indexing?

    Mobile-first indexing means mobile only. It means that Google will use its bots that are mobile-friendly to index and crawl through your website. Google’s current guidelines suggest that they do a content-parity test in the beginning and only then they would move the websites to mobile-first. This happens only when they recognize that the websites are ready.

    How does Mobile-First Indexing Work?

    Google has plans to implement Mobile-First Indexing from March 2021, even though your website is not ready for it. If you are posting something on your website that is visible only for desktop users and not visible for mobile users, then it will be invisible for Google’s Mobile-First indexing purposes as well.

    For example, if your website posts contents about Nutrition. let’s say fitness and the post is visible only for a desktop user, and for some reason it is not visible to mobile users. Then, From March 2021 all your fitness-related content will not be indexed by Google.

    Which means that you will lose your ranking for fitness related keywords. This will lead to the diminishing of the Google’s understanding of the whole page, which in turn leads to knock-on effects on your other keywords as well.

    Mobile-only makes it much clear that your content will be indexed and ranked by Google only and only if it is visible through your mobile device.

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    How to develop a Mobile Site?

    There are essentially 3 different ways to have a mobile site.

    Responsive Design –

    This is the most common way through which a mobile site is developed. Here you will serve a single page that will automatically respond to the design to fit the device of the user. In this design, the code used is the same irrespective of the device whether it is a mobile or desktop.

    Dynamic Serving –

    In this method, the server checks the device used by the user who has logged in to your website whether the person is using a mobile, tablet, or a desktop. Later it would send out different HTML, Java, and JS code on the same URL according to the user’s device.

    Separate Mobile Site –

    This is an older way to do it. Here you will have to maintain a separate website only for mobile users. It is often maintained on an m-dot subdomain.

    What will be Impacted by Mobile-First Indexing?

    The main consideration that google looks for is, whether the mobile and desktop contents are the same. To be specific it considers the contents which would have an impact upon indexing, ranking, and crawling.

    It includes internal links, On page contents, Titles, and descriptions, Robots.txt, Page resources, Meta robots, Canonicals, Hreflang, and structured data. In short, it would look at the contents for the users as well as contents that will act as signals for the search engines.

    You can also check if your website is mobile friendly or not. As Google offers a website where you can test your website to see if it is mobile friendly or not.

    google mobile-first indexing
    Google Mobile-friendly Test

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    Content parity between Mobile and Desktop

    When you look at the term mobile-first, the reference content parity does not necessarily mean, all the content must be exactly the same in both mobile as well as desktop. You just have to ensure that the bits that are important for your website visitors and the search engines should be visible.

    It can be differentiated into Two different categories.

    Content

    If you have content on your website which you want your users to see, then you will have to make sure that it is also visible on the mobile website page.

    HTML

    If you have HTML tags that you want the search engines to see then ensure that the tags are present in the mobile rendered HTML.

    These are the two broad categories that you should ensure for content parity between mobile and desktop.

    FAQ

    What happens during Google indexing process?

    Google analyzes the content of the page, catalogs images and video files embedded on the page, and tries to understand the page.

    What are the tools of SEO?

    Ahrefs, Google Search Console, SEMRush, Moz Pro, Ubersuggest are the some of the best tools of SEO.

    How long does it take for Google to index a site?

    It seems to take as little as 4 days and up to 6 months for a site to be crawled by Google.

    Conclusion

    Some of you would have received a notification in Google Search Console long back about the shift to mobile-first indexing of your website. John Mueller has said that we essentially need to be sure that the mobile version when indexed with mobile should be similar to the desktop version. So that we will be able to shift it without any problems.

    Google is planning to implement this mobile-First indexing to every single website in the world.

  • Short-Tail Keywords vs Long-Tail Keywords and How To Find Them

    Whether you are a new blogger or may be your blog is getting a lot of traffic. In this post you will get to know everything about Short-Tail and Long-Tail keyword and also how to find them. If you are serious about blogging and want to rank your blog higher on search engines then you must already know the term “keyword” and its importance. There is nothing more important in SEO than the keyword. There are mainly two types of keywords, long-tail and short-tail (narrow-tail) keywords.

    To rank higher on search engines you have to do keyword research and find the best keyword for your blog. It depends on you which one you chose but the debate of their users will never come to an end. So, let’s see which one will suit you better.

    What are Short-Tail Keywords?

    Short tail keywords or narrow keywords are the keywords with 1 or 2 words. They are not specific at all. As they are general keywords, they attract lots of traffic. Narrow keywords grab the traffic from all over the world and they are vast. When someone searches the term “keyword” on Google, they get the links to the blogs with all types of information like “what is keyword”, “how to choose the keyword”, etc. and there is a strong possibility that the user will go to more than one result for multiple information.

    But in the opposite case, when people want to know only about the specific information they use long keywords like “what is short keyword”, they will just click one link from the result and read the required information only and you will not get traffic to other content. It would be hard to rank on narrow keywords, but once you did it, your smart work will pay off immediately.

    Also Read:

    What is the Long-Tail Keyword?

    As it is already cleared form its name, long-tail keywords are long keywords. Keywords with 3 or more words are known as Long tail keywords. These keywords are specified. They are used to target people with a particular niche interest.

    For instance, you can focus on “best north Indian food in Jaipur” instead of “Indian food”. However, you might not able to get as much traffic as you might get with the second keyword on the first rank, but it will be much easier to rank with the long keyword.When you target people with specific interests, you more likely to impress them. “Indian food” might attract people from all around the world, but “best North Indian food in Jaipur” will target people who might want to eat North Indian food in Jaipur.

    And if you are a restaurant, you can grab that lead. Or you can also get sponsorship from any company, dealing in that niche, which in this case, North Indian restaurant in Jaipur. So, in simple words, Long-tail keywords are used to target people with specific needs.

    Also Read:

    Difference Between Short Tail Keywords and Long Tail Keywords

    Short-Tail Vs Long-Tail Keywords
    Short-Tail Vs Long-Tail Keywords
    1. Long-tail keywords generally have very low competition. You can easily come up with a long-tail keyword and get a high ranking. Short tail keywords deal in very high competition. You cannot rank your website unless you have a very popular website.
    2. Long-tail keywords have a much higher conversion rate. A low conversion rate has been observed in narrow keywords.
    3. Long-tail keywords attract only specific people. Narrow keywords are general. Therefore, attract all kinds of people interested in one niche.
    4. Only specific people will search your keyword. Therefore, the search volume is low. Most of the people search for the narrow keyword as they save time. So the volume is very high.
    5. People use the voice search when they have a long keyword. So, long keywords rank well in voice search and the voice search volume is high.
    6. The voice search volume of short-tail keywords is very low. People tend to use their keyboard to type the narrow keyword instead of using voice search.

    Although we think the long-tail keywords are the best kind, we respect your choice and believe that you are more aware of your needs. So, you can choose a much better option for your website.

    How To Find Keywords for Your Blog?

    Even if you know which type of keyword suits you the most, you cannot just, decide the keyword in the air. You need to research and plan. There are many tools available online to research the keywords. However most of them are paid, but the best and free option is Ubersuggest. It gives a detailed analysis of the keyword. Alternatively, you can use the Google keyword planner, which is also good service. Some more tools to find keywords are:

    1. Google Trends – It shows the change in the popularity in the search trends over time.
    2. AdWord and SEO Keyword Permutation Generator –  It combines the list of every possible keyword in permutation.
    3. AnswerThePublic -It finds questions, prepositions, comparisons, alphabetical and related searches to the keyword.
    4. Google Correlate – It is another medium by Google. It finds search patterns that correspond with the real-world trends.

    There are more like Keywords Everywhere, Google, Keyword Tool, IMBforSMB Bulk Keyword Generator etc.

    Also Read:

    Conclusion

    The keyword is the soul of blogging. If you don’t focus on keywords, the search engine will not focus on you. Select the best keyword type, come up with a list of good keywords and research all of them. Analyze their search volume and CPC. And after all, this, start writing great content. If keywords are the soul, then the content is the mind. Then consider Google as the controller, as it can control both of them! Even wipe them out! Ok being back to the topic, this post was just to tell you the difference between Long-tail keywords and short-tail keywords. If you have a small or medium level blog, then go for Long tail keywords. Comment some more keyword tricks we can try out in our next post. Share this post with all your friends. Don’t forget to turn on eyes on more articles from StartupTalky. Thank you for visiting and reading this post on StartupTalky. Hope to see you soon.