Tag: Keywords

Top Keyword Research Tools & Software: Best Free & Paid SEO Solutions for 2025

A business must understand what its potential customers are interested in. The purpose of doing keyword research is to study or uncover your audience’s interests and what they have recently searched in search engines, so that you can integrate or include that keyword, term, or phrase in your content to gain more viewers as well as appear higher on search engine result pages.

Keyword research is an essential part of any SEO strategy. It involves identifying the words and phrases that people use to search for products or services like yours, so you can optimize your website and content to rank higher in search engine results.

Types of Keywords

There are several types of keywords that you can target with your SEO efforts, including:

Short-tail keywords: These are one or two-word phrases that are very broad and general. Examples include “shoes” or “travel.” These types of keywords tend to have high search volume but also high competition.
Long-tail keywords: These are longer, more specific phrases that are less competitive and more targeted. Examples include “men’s running shoes” or “budget travel destinations.” These types of keywords tend to have lower search volume but also lower competition.
Latent semantic keywords (LSI): These are related keywords that search engines use to understand the context of your content. LSI keywords are used to help search engines understand the topic of your content and how it relates to the main keywords you are targeting.
Brand keywords: These are keywords that include the name of your brand or company. These keywords are used to increase brand awareness and drive more traffic to your website. Examples include “Adidas shoes” or “Fossil Watches”.
Local keywords: These are keywords that include a location. They are used to target customers in a specific area. Examples include “Carpet Cleaner in Mumbai” or “Best web development company in Pune”
Question keywords: These are keywords that are in the form of a question. They are used to target customers who are looking for specific answers. Examples include “How to earn money online?” or “What are the best SEO tools?”
Transactional keywords: These are keywords that indicate the intent of the user to make a purchase. They are used to target customers who are ready to buy. Examples include “Buy Shoes Online” or “Get 20% Discount on Shopping”
Informational keywords: These are keywords that indicate the intent of the user to find information. They are used to target customers who are looking for more information about a product or service. Examples include “What is SEO” or “Tourist places in Dubai”

By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals. However, finding the right keywords can be a daunting task, especially for beginners. That’s why in this blog post, we’re going to take a look at some of the best keyword research tools for SEO.

What are Keywords and Its Types in Seo

These tools will help you find the most relevant and profitable keywords for your business, so you can create content that will attract more traffic and conversions. Whether you’re just starting with SEO or looking to improve your existing strategy, these tools will help you get the results you need.

So, if you’re ready to take your SEO to the next level, read on to learn more about the best keyword research tools for SEO.

Top Keyword Research Tools For SEO

The following are the top 15 keyword research tools for SEO that are bound to give amazing results:

S. No.	Tool	Key Features	Best For
1	Semrush	All-in-one SEO toolkit, keyword research, competitor analysis, backlink tracking, content marketing insights	Agencies, enterprises, and professional digital marketers
2	Ahrefs	Backlink analysis, keyword explorer, site audit, competitor insights, rank tracker	SEO professionals and link-building experts
3	Long Tail Pro	Long-tail keyword research, keyword competitiveness score, SERP analysis	Bloggers, affiliate marketers, niche website owners
4	KWFinder by Mangools	User-friendly interface, long-tail keyword suggestions, local keyword research	Beginners and small businesses
5	AnswerThePublic	Visual keyword research, content idea generation, question-based keyword insights	Content creators and bloggers
6	Moz Pro	Keyword explorer, site crawl, rank tracking, link building tools	Small to medium-sized businesses and SEO beginners
7	Google Keyword Planner	Free keyword research, search volume data, PPC ad integration	PPC advertisers and startups with limited budgets
8	SpyFu	Competitor keyword analysis, PPC insights, SEO reports	Competitor research and PPC marketers
9	GrowthBar	AI-powered keyword suggestions, SEO audits, blog topic generation	Startups and content marketers
10	Serpstat	All-in-one SEO platform, rank tracking, keyword clustering, site audit	Growth hackers and marketing teams
11	Jaaxy	Keyword brainstorming, competition analysis, site rank tracking	Affiliate marketers and niche bloggers
12	SECockpit	Advanced keyword research, competitor insights, detailed filtering	Professional SEOs handling data-heavy projects
13	Keywords Everywhere	Browser extension, search volume, CPC, competition metrics	Freelancers and quick keyword checks
14	Ubersuggest	Keyword suggestions, SEO audit, backlink data, site analysis	Small businesses and bloggers
15	Soovle	Keyword suggestions from multiple platforms (Google, Bing, YouTube, Amazon)	Brainstorming cross-platform keywords

Semrush

Website	www.semrush.com
Rating	4.7/5
Free Trial	Available
Platforms supported	Web

Semrush is an all-in-one marketing platform that is highly used for keyword research, which comes with search volume to know your rank on search engine results pages, improve your website’s SEO, and includes cost-per-click advertising. This application was founded by Oleg Shchegolev and Dmitri Melnikov in 2008 under the name Seodigger and was later renamed Semrush in December 2020 to identify market trends. Semrush is preparing for its expansion into various renowned platforms such as Amazon, Microsoft, and Baidu.

Features of Semrush:

Organic research
A keyword magical tool that generates thousands of combinations with one seed keyword in a few clicks
Keyword manager
On-page SEO keyword research software
Keyword organic traffic insights
Competitor analysis
Rank tracking
Content marketing
Link Building
PPC Keyword research
Content optimization

Pricing Plan:

SEMRush offers three pricing plans: Pro, Guru, and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Start Using SEMrush Now

Ahrefs

Website	Ahrefs.com
Rating	4.6/5
Free Trial	Not Available
Platforms supported	Web

Ahrefs is an SEO software platform that includes features including analyzing the quality of a website’s backlinks, keyword research, competitor analysis, auditing content efficacy, tracking your website’s rank, mentions monitoring, and professional website design. You can use its keyword explorer tool to get relevant keyword ideas and see how hard it would be to rank. Dmitry Gerasimenko invented this application in 2011 to help websites achieve good SEO ranks on Google.

Features:

Dashboard
Site explorer
Rank tracker
Content explorer
Site explorer

Ahrefs Keyword Research Tutorial: From Start to Finish

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

Long Tail Pro

Website	Longtailpro.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

Long Tail Pro is a keyword research tool that helps businesses assess keyword difficulty, analyze competitor rankings on Google, and monitor keyword performance. Long Tail Pro enables users to discover more than 400 related keywords from any single keyword and filter them according to the CPC bid, search volume, and ranking value.

Long Tail Pro displays a summary of facts about your term, with a focus on how you rank on the first page of Google in comparison to your competition. It can be used to look at the top search engine results for your keyword to see how you compare to your competitors.

Features:

Powerful, detailed keyword metrics
Easily find long-tail keywords
Provides recommendations
Organic keyword tool
2,500+ SERP lookups every 24 hours

Pricing:

Long Tail Pro is a paid keyword research tool. It offers three pricing plans: Starter, Pro, and Agency. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 4 months Free)
Starter	$37 per month	$297 per year
Pro	$67 per month	$537 per month
Agency	$147 per month	$1177 per month

KWFinder by Mangools

Website	Mangools.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

KWfinder - Keyword Research Tool — KWfinder – Keyword Management Tool

It is a well-known keyword research tool that works by increasing the network of keywords that have a significant impact on Google’s ranking. With this tool, users input a seed keyword and obtain a list of related keywords along with their corresponding search volume, cost-per-click (CPC), and ranking difficulty. KWFinder has a “Questions” feature that provides a list of queries related to a particular topic being asked around the internet. It offers a free trial for users to decide whether the tool is good for them or not.

Features:

Organic keyword research tool
Discover long-tail keywords easily
Domain Look-up
SERP Analysis
List creation
Integration with other management tools

Pricing Plan:

KWFinder offers three pricing plans: Mangools Basic, Mangools Premium, and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 4 months Free)
Mangools Basic	$49 per month	$29.90 per month
Mangools Premium	$69 per month	$44.90 per month
Mangools Agency	$129 per month	$89.90 per month

Start Using KWfinder Now

AnswerThePublic

Website	Answerthepublic.com
Rating	4.7/5
Free Trial	Available
Platforms supported	Web

AnswerThePublic is software that listens to autocomplete data from search engines that quickly cranks out every effective phrase and question that people are asking around your keywords. AnswerThePublic enables teams to research keywords and develop content tailored to specific business needs. This tool enables staff to get regularly generated emails containing catalogs of recent topics, seasonal fads, and ever-changing brand outlooks. This application was founded by Gary Preston and Rachel Krish in the year 2014. The best thing is that you can use the tool for free for raw search insights; however, paid plans will offer better results.

Features:

Competitor Analysis
Content Management
Data Visualization
Keyword Rank Tracking
Performance metrics and management
ROI Tracking
Reporting & Statistics
SEO Management
Visual Analytics

Pricing Plan:

AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.

Plans	Lifetime Price	Monthly Price
Individual	$99/Lifetime	$9/month
Pro	$70/Lifetime	$99/month
Expert	$149/Lifetime	$199/month

Start Using AnswerThePublic Now

Moz Pro

Website	Moz.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

Moz - Best Keyword Research Tools — Moz – Best Keyword Analysis Software

Moz Pro is a comprehensive SEO tool. This software offers key features, including site audits, rank tracking, backlink analysis, and keyword search tools. This software helps users organize, analyze, and prioritize keywords and phrases to improve their content and marketing strategies. It also enables businesses to surpass their competitors, offering helpful keyword recommendations tools acquired from an extensive online database using the most current SERP information. It helps you boost your rankings and SEO visibility by avoiding Search Engine Optimization when displaying your website to users.

Features:

Analyze keywords by search volume
Generate and save keyword lists
Export the data
Review search engine result pages
Check keyword reliability

Pricing Plan:

Moz Pro offers four pricing plans: Standard, Medium, Large, and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Standard	$67/month	$99/month
Medium	$125/month	$179/month
Large	$209/month	$299/month
Premium	$419/month	$599/month

Google Keyword Planner

Website	Ads.google.com/intl/en_in/home/tools/keyword-planner
Rating	4.3/5
Free Trial	Not Available
Platforms supported	Web, Android

It is another popular keyword research tool for beginners on the list. It is, nonetheless, one of the most accurate sources of keyword data on the market, despite its lack of usefulness. You can enter any keyword and see approximate monthly search data for it. You can also access a detailed list of related keyword ideas that you can browse through or download. The information offered by it is obtained directly from the most reliable source, Google, and the results are compatible with AdSense revenue.

Features:

Aids in finding commercial keywords
Real-time and accurate search volume from Google’s search engine

How to Use Google Keyword Planner: 6 Hacks Most SEOs Don’t Know Exist

Pricing Plan:

Google Ads gives advertisers control to set their own monthly budget caps and make adjustments as needed.

SpyFu

Website	www.spyfu.com
Rating	4.5/5
Free Trial	Not Available
Platforms supported	Web

SpyFu is a popular tool that allows you to learn from your competition by analyzing their most successful phrases. It gathers all the previous data regarding the keywords and tells the users which keywords have performed well and which have not. Here, you can also compare your website to those in your field, which will ultimately help you stay relevant and up-to-date.

Features:

SERP analysis
Additional modules for domain analysis
Competitor analysis

Pricing Plan:

Spyfu offers three pricing plans: Basic, Professional, and Team. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Basic	$16/month	$39/month
Professional	$36/month	$39/1st month, $79/month thereafter
Team	$149/month	$299/month

GrowthBar

Website	www.growthbarseo.com
Rating	4.9/5
Free Trial	Available
Platforms Supported	Web

GrowthBar is another popular keyword research tool on the list to get billions of keywords, related long-tail searches, search volume, competitiveness, and much more. It is extremely useful for people who want to have their keyword ideas appear along with their search results. Content outline generation is a new feature that allows you to create content outlines for your blog or website in just one click, complete with keywords, word counts, headers, photos, links, and more.

Features:

Generate content outlines with AI
Keyword rank tracking
Accurate ranking difficulty
Long-tail keyword suggestions
Exportable keyword data
On-page word count

Pricing Plan:

GrowthBar offers three pricing plans: Standard, Pro, and Agency Plan. A 5-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 17%)	Monthly Price
Standard	$29/month	$48/month
Pro	$79/month	$99/month
Agency	$129/month	$199/month

Serpstat

Website	Serpstat.com
Rating	4.7/5
Free Trial	Available
Platforms Supported	Web

This is another popular keyword research tool for beginners on the list. Serpstat makes it simple to get the top Google results for your search. The platform not only takes care of your keyword research needs but is also an expert at backlink analysis, rank tracking, and site audit, which can help you identify areas where your website needs improvement and track your progress over time. It also helps you to get information regarding your competitors.

Features:

Using the competitor graph tool, you may learn more about your competition.
Find out about keyword difficulty and trends.
Insights on search questions.
Adaptable filters

Pricing Plan:

Serpstat offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price (Get 20% Discount)	Monthly Price
Lite	$55/month	$69/month
Standard	$119/month	$149/month
Advanced	$239/month	$299/month
Enterprise	$399/month	$499/month

Try Serpstat Now

Jaaxy

Website	www.jaaxy.com
Rating	4.2/5
Free Trial	Available
Platforms Supported	Web

Jaaxy is a web-based keyword research platform that helps in offering keywords to websites, as well as competitive analysis for keywords. It streamlines keyword research tasks, allowing marketers to easily save, search, store, and manage them. This tool enables users to review past keyword ranking trends, observe website activity, discover new keywords, evaluate key quality index scores (KQI), and be alerted to changes in rankings.

This software was created by Kyle and Carson of Wealthy Affiliate, which is aimed at acquiring high-ranking keywords for business websites. Notably, Jaaxy bestows ‘SiteRank’, which helps to track & monitor any rankings on numerous search engines.

Features of Jaaxy:

Keywords identification
Site ranking
Analyze search engine results pages
Explore and discover your niche’s opportunities

Pricing Plan:

Jaaxy offers a Starter plan, which is a Free trial plan for 30 days, and two pricing plans: Pro and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price
Pro	$49/month
Enterprise	$99/month

SECockpit

Website	Secockpit.com
Rating	4.0/5
Free Trial	Available
Platforms Supported	Web

SECockpit is a keyword research tool for SEO and Google Ads that helps to find powerful keywords around your niche, within a short span of time. Businesses can go for SECockpit for optimizing SEO campaigns. SECockpit offers keyword analyses that allow users to determine the most beneficial keywords to focus on. Besides, SECockpit recommends certain keywords to your business, helping your website rank better, which could attract many potential customers to your website.

Features:

Discover impactful keywords
Access comprehensive keyword analysis data
rank tracker
Keyword analysis
Organize thousands of keyword ideas through Amazon and YouTube suggestions
Provide Competitor analysis

Pricing Plan:

SECockpit offers three pricing plans: Personal, Pro, and Agency. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 35%)	Monthly Price
Personal	$25/month	$39/month
Pro	$42/month	$59/month
Agency	$75/month	$99/month

Keywords Everywhere

Website	Keywordseverywhere.com
Rating	4.6/5
Free Trial	Competely Free Tool
Platforms Supported	Web

Keywords Everywhere is a browser extension that can be used to locate keywords and can be installed on either Firefox or Chrome. This tool provides access to keyword metrics for any list of keywords and enables you to download it in file formats like Excel, PDF, or CSV. This tool eliminates the need to manually copy data from one website while searching for search volume on another, saving a tremendous amount of time. This tool provides monthly search volumes, cost-per-click rates, Adwords competition data, and trend data for multiple keywords on various websites.

Features of Keywords Everywhere:

Search volume
Cost per click
Competition analysis
Presentation of trend data

Pricing Plan:

Keywords Everywhere offers three pricing plans. Have a look at the pricing details of each package.

Plan	Price
100,000 credits	$10
500,000 credits	$50
1,000,000 credits	$100

Ubersuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4/5
Free Trial	Available
Platforms Supported	Web

UberSuggest, a keyword finder tool created by Neil Patel, can identify keywords and the intent behind them by providing top-ranking results from search engine result pages. It is a great SEO tool for beginners that displays monthly search traffic, CPC, and competition data for keywords. Ubersuggest analyses keywords, backlinks, and domain data to provide you with a precise estimate of how valuable and competitive they are. It is an affordable keyword research software and, therefore, great for beginners.

Features:

Competitive Analysis
Dashboard
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Link Management
SEO Management
Trend Analysis
Website Analytics

Ubersuggest Keyword Research Tutoria

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business, and Enterprise/ Agency. A 7-day free trial is available. Have a look at the pricing details of each package.

Plan	Lifetime Price	Monthly Price
Individual	$120/Lifetime	$12/month
Business	$200/Lifetime	$20/month
Enterprise/ Agency	$400/Lifetime	$40/month

Soovle

Website	Soovle.com
Rating	4.1/5
Free Trial	Free to use
Platforms Supported	Web

Soovle is a simple and free keyword research tool. It pulls autocomplete suggestions from Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, and more—all in one place. Just start typing, and you’ll instantly see keyword ideas.

You can switch between search engines with the arrow key, add more engines like Yahoo or Baidu, and save keywords to a list for later download. It’s great for quick brainstorming, but it doesn’t show search volumes or keyword difficulty—so it works best when used alongside other SEO tools.

Features:

Autosuggestion Keyword Research
Multi-Search Engine Support (Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, etc.)
Saved Suggestions List
CSV Export of Keywords
Quick SERP Preview
Customizable Search Engines (add/remove engines)
Simple & Free to Use

Pricing Plan:

Soovle is completely free to use and doesn’t offer any paid plans. You simply visit the website and start generating keyword ideas without needing to sign up or pay for anything. Unlike tools such as Ubersuggest that come with tiered pricing, Soovle keeps it simple with free access for everyone.

Conclusion

There are several keyword research tools available for creating an SEO strategy, and each one offers different features and benefits. Google Keyword Planner, SEMrush, Ahrefs, and Keywords Everywhere are some of the best tools for beginners, and they can help you find the most relevant and profitable keywords for your business.

By using these tools, you can create content that will attract more traffic and conversions. By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals.

In short, these tools will help you find the keywords that will help your website rank higher on search engine results and increase visibility and traffic.

By regularly researching and optimizing your keywords, you can improve your SEO efforts and drive more success for your business. So, take the time to research and invest in the right keyword research tools for your business, and you’ll be well on your way to achieving your goals.

FAQs

What is keyword research?

Keyword research is the process of researching prominent search terms that people use in search engines like Google and strategically incorporating them into your content so that it ranks better on the search engine results page.

What are the top keyword research tools for SEO?

Some of the top keyword research tools for SEO are:

Semrush
Google keyword planner
Serpstat
Keywords Everywhere
Ubersuggest
Ahrefs

What do keyword research tools do?

Keyword research tools are designed to help you find the right keywords to optimize your website and content for search engines. They typically provide features such as keyword discovery, search volume, keyword difficulty, competitor analysis, CPC, SERP analysis, long-tail keyword suggestions, and local keyword analysis.

Is Google Keyword Planner free to use?

Google Keyword Planner is absolutely free to use. It allows you to research keywords, see how often they’re searched, and get ideas for new keywords. It’s simple to use and is a great starting point for keyword research.

Why is keyword research important?

Keyword research is important because it helps you understand what people are searching for online, and it helps you optimize your website and content for those keywords. By targeting the right keywords, you can increase the visibility of your website and drive more traffic to it.

Can I use keyword research tools for free?

Yes, there are many free keyword research tools available, such as Google Keyword Planner, Keywords Everywhere, and UberSuggest. However, many of the more advanced tools will require a paid subscription.

How do I use a keyword research tool?

The process of using a keyword research tool will vary depending on the specific tool you’re using. However, most tools will require you to enter a seed keyword, and then they will provide a list of related keywords, along with data such as search volume and competition.

Is it possible to do keyword research without using a tool?

Yes, it is possible to do keyword research without using a tool, but it can be more time-consuming and less accurate. Keyword research tools can automate the process and provide valuable data that would be difficult to gather manually.

September 4, 2025

Top 17 Free Digital Marketing Tools That Are As Amazing As Paid Tools

In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts.

In India, the digital marketing sector is witnessing rapid growth, with a yearly expansion rate of 20-27%. The country has seen a surge in digital marketing jobs, giving rise to numerous freelancers and digital marketing agencies. While digital marketing tools benefit beginners and freelancers significantly, they also offer valuable assistance to agencies and corporations. Presented here are free digital marketing tools, some of which boast exceptional paid features alongside their array of free offerings, capable of elevating your digital marketing endeavors to success.

Free Digital Marketing Tools

S. No.	Tool	Key Features	Category
1	Canva	Graphic design, templates, social media content	Design & Creativity
2	Buffer	Social media scheduling, analytics, engagement	Social Media Management
3	Google Analytics	Website traffic analysis, audience insights, conversions	Analytics
4	Answer the Public	Keyword research, search insights, content ideas	SEO & Content Research
5	Hubspot	CRM, marketing automation, lead management	Marketing Automation & CRM
6	UberSuggest	SEO analysis, keyword suggestions, site audit	SEO & Marketing Tools
7	BuzzSumo	Content research, influencer tracking, social analytics	Content Marketing
8	Google Keyword Planner	Keyword research, search volume, PPC planning	SEO & PPC Tools
9	MailChimp	Email marketing, automation, campaign analytics	Email Marketing
10	Ahrefs Webmaster Tools	SEO audit, backlink analysis, keyword tracking	SEO & Analytics
11	QuillBot	AI paraphrasing, grammar checking, writing assistant	AI Writing & Productivity
12	Semrush	SEO, PPC, competitor research, site audit	SEO & Marketing Tools
13	SimilarWeb	Website analytics, traffic insights, competitor analysis	Analytics & Market Research
14	Google Search Console	Site performance, indexing issues, search analytics	SEO & Analytics
15	Trello	Project management, task boards, team collaboration	Project Management
16	ChatGPT	AI conversation, content generation, coding help	AI & Productivity
17	Hootsuite	Social media scheduling, analytics, monitoring	Social Media Management

Canva

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Graphic design & video editing

Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.

Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc.

It has both free and paid versions. The paid versions come with yet many interesting features like access to all the stock photos and video footage, Instant animation, social media scheduling options and more.

Buffer

Website	Buffer.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media management

Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier so that posts are done on your preferred social media platforms on time without you having to do it manually every time.

It helps individuals, businesses, and marketing teams streamline their social media presence by providing a centralized dashboard to manage multiple accounts, plan content, and engage with their audience. Buffer also offers features like post scheduling, social media analytics, team collaboration, and the ability to monitor and respond to social media conversations.

It is a free tool that will help you to connect your accounts from different platforms. Under the free plan, Buffer lets you connect up to 3 channels.

Buffer – The Social Media Management Tool for Small Businesses

Google Analytics

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android
Best For	Website Analytics

Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.

Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.

Answer the Public

Website	Answerthepublic.com
Rating	4.6 out of 5
Platforms Supported	Web
Best For	Keyword Research

AnswerThePublic is a Free keyword research tool that helps users generate content ideas by providing insights into the questions and phrases people are searching for on search engines. It presents these insights in a visually engaging way, organizing them into categories like questions, prepositions, comparisons, and more.

Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. You can find a wide range of topics and questions related to a variety of niches through Answer the public, and thus it can be another very useful tool for Digital marketers, content creators, bloggers, marketers, and SEO professionals looking to discover relevant topics and trends to create content that resonates with their target audience.

Hubspot

Website	www.hubspot.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Marketing Automation

HubSpot offers various free tools, including the HubSpot CRM, Marketing Hub Free, Sales Hub Free, and Service Hub Free that cater to different aspects of business management and growth. These tools are designed to help businesses manage their customer relationships, marketing campaigns, sales processes, and customer support without requiring a paid subscription. While these free versions come with limitations compared to their paid counterparts, they can still be valuable for small businesses and individuals looking to get started with essential tools for managing their business operations. As your business grows, you can explore the advanced features offered by HubSpot’s paid plans.

UberSuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4 out of 5
Platforms Supported	Web
Best For	Keyword research and SEO

Ubersuggest is free keyword research tool helps you in putting the perfect keyword that your content is needed. It gives you an update on what strategies are working for others and lets you apply them to your content and improve them. UberSuggest gives an insight into your competitors’ pages and also enables you to take a look at the popular keywords that can boost your content, which in return will provide you with organic traffic. The tool is said to provide accurate insights that lead to good results.

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Content curation & influencer marketing

BuzzSumo is a versatile digital marketing tool that enables users to research and analyze content performance across various social media platforms. It helps marketers identify popular topics, track competitors, and discover trending content. The tool provides insights into which content is getting the most engagement, who is sharing it, and which influencers are promoting it. With BuzzSumo, businesses can create more targeted and engaging content strategies, leading to improved brand awareness, audience engagement, and online presence.

BuzzSumo does provide a free option for new users, via the 30-day free trial.

How To Find Trending Topics | Buzzsumo

Google Keyword Planner

Website	ads.google.com/home/tools/keyword-planner
Rating	4.7 out of 5
Platforms Supported	Web
Best For	Keyword Research and Analysis

Google Keyword Planner is said to be one of the most accurate tools for keyword research and analysis provided by Google as part of its Google Ads platform. It is primarily designed for advertisers to discover keywords relevant to their products or services and to plan their advertising campaigns. You can use this free tool to explore keyword ideas, get insights into search volume trends, competition, and bid estimates. It’s a valuable tool for SEO professionals, content creators, and marketers as well, helping them identify high-performing keywords for their organic search strategies and content optimization. With Google Keyword Planner, users can make informed decisions about which keywords to target, whether for paid advertising or organic search optimization, based on data directly from Google’s search engine.

How Accurate is Google Keyword Planner?

MailChimp

Website	Mailchimp.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email marketing and marketing automation

Mailchimp stands as one of the premier email marketing tools, playing a vital role in helping businesses connect with their target audience through email campaigns. This versatile platform empowers users to craft personalized email templates while efficiently managing their mailing lists. With Mailchimp, the journey of marketing unfolds as email campaigns are seamlessly dispatched to customers. The tool doesn’t just facilitate sending; it also provides insights into campaign success rates.

The free plan grants users the capability to store up to 500 contacts. The monthly email send limit for the Free plan is 1,000 sends. For expanded capabilities, paid plans offer features like increased contact storage, access to all email templates, A/B testing, and scheduling options.

Ahrefs Webmaster Tools

Website	Ahrefs.com/webmaster-tools
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, Backlink Analysis, Keyword Research, Competitor Analysis

Ahrefs - free digital marketing tool — Ahrefs – Free Marketing Tools for Startups

Ahrefs Webmaster Tools is a free tool provided by Ahrefs that helps website owners and webmasters monitor the performance of their websites in search engines. It offers insights into various aspects of your website’s search engine presence, including backlinks, keywords, and search traffic. This tool is designed to help you improve your website’s search engine optimization (SEO) by providing valuable data and insights that can help you make informed decisions about your website’s content and strategy.

5 Free SEO Tools by Ahrefs to Improve SEO

QuillBot

Website	Quillbot.com
Rating	4.6 out of 5
Platforms Supported	Web, Android
Best For	AI-powered writing

QuillBot is an AI-powered writing tool that assists users in rephrasing and paraphrasing sentences, paragraphs, or entire articles while maintaining the original meaning. It helps improve writing by suggesting synonyms, rewording sentences, and providing grammatical corrections. QuillBot can be used by writers, students, bloggers, and anyone looking to enhance their written content. It aims to make the writing process more efficient and helps users create content that is more clear and polished. This free, AI-powered writing software serves as an invaluable asset for digital marketing endeavors.

Semrush

Website	www.semrush.com
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, SEM, Content Marketing

SEMrush is an all-in-one digital marketing platform that provides a comprehensive suite of tools for SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media management, and more. It’s designed to help businesses and digital marketers improve their online visibility, analyze competitors, conduct keyword research, track rankings, and optimize their digital strategies.

SEMRush is considered one of the best tools for keyword research, it provides a big list of keyword suggestions that can be useful for your content. These keywords are the best of the rest and will help you bring traffic to your website. It gives an idea about the keywords which will drive traffic to your website.

By creating a free SEMrush account a user can also do competitor analysis, track keyword ranking, audit his website for any SEO-related issues, Schedule social media posts and get suggestions on his site’s SEO and Content.

What is Semrush?

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Website & app traffic data analysis

SimilarWeb is a digital market intelligence platform that provides insights and data about websites and mobile apps. SimilarWeb provides information about website traffic, user engagement, referral sources, audience demographics, and more. It offers a free version of its tool called “SimilarWeb Browser Extension.” This browser extension provides access to certain data and insights about websites directly from your browser, without requiring a subscription. Users can install the extension in their web browser and use it to get a quick overview of website traffic, engagement metrics, and referral sources for any website they visit.

While the free browser extension provides some basic information, the full suite of features and more detailed insights are available through SimilarWeb’s paid subscription plans.

Google Search Console

Website	search.google.com/search-console/
Rating	4.8 out of 5
Platforms Supported	Web
Best For	Optimizing website visibility

Google Search Console is a free web service offered by Google that allows website owners, webmasters, and digital marketers to monitor and manage their website’s performance in Google’s search results. It provides valuable insights into how Google’s search engine views and interacts with your website, helping you optimize your site’s visibility and performance in search engine rankings.

With Google Search Console, you can do keyword analysis, track website performance, identify technical issues present on website, submit sitemaps, and more. Overall, Google Search Console provides essential insights and tools to help website owners and digital marketers improve their website’s performance in search engine results and enhance the overall user experience.

Trello

Website	Trello.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Organize tasks and projects

Trello is a popular project management and collaboration tool that uses a visual approach to help individuals and teams organize tasks and projects. It uses a system of boards, lists, and cards to represent tasks, allowing users to easily track progress, assign responsibilities, and collaborate on various projects. Trello is widely used for its simplicity and flexibility, making it suitable for a variety of purposes, from personal task management to team projects and business operations.

Trello offers a free plan that provides basic project management features, including the ability to create boards, lists, and cards, assign tasks, set due dates, and collaborate with team members. The free plan also offers integration with popular tools like Google Drive, Dropbox, and more. For more advanced features and larger teams, Trello offers paid plans with additional capabilities and higher usage limits.

Free Trello Vs Paid Trello | Comparison (2023)

ChatGPT

Website	chat.openai.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	AI conversation, content generation, coding help

ChatGPT is an AI-powered chat tool that helps with many marketing tasks. It can suggest social media posts, brainstorm campaign ideas, create product descriptions, and even help research industry trends. You can use it to write emails, improve website content, or generate ideas for blogs. The best part? ChatGPT is free to use and works on both web and mobile devices. It’s like having a smart assistant ready to help your marketing anytime.

Hootsuite

Website	hootsuite.com
Rating	4.3 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media scheduling, analytics, and monitoring

Hootsuite is a top social media management tool that helps marketers manage multiple platforms easily. You can schedule posts in advance, track mentions of your brand, and see how your posts are performing. It also provides insights to improve engagement and reach. Hootsuite makes social media work faster and smarter, helping teams save time and plan better campaigns. You can manage all your social accounts in one place and make data-driven decisions to grow your audience.

Conclusion

In the ever-evolving world of digital marketing, having the right tools at your disposal can make all the difference in achieving success. The range of free digital marketing tools available today provides an incredible opportunity for marketers and businesses to enhance their strategies without breaking the bank.

As you explore the vast landscape of free digital marketing tools, remember that it’s not just about the quantity, but the quality of tools that align with your goals and objectives. So, equip yourself with these valuable resources, experiment, and find the perfect combination that works best for your unique needs. With these tools by your side, you’re well on your way to crafting a successful digital marketing journey.

FAQs

What is digital marketing?

Digital marketing involves using online channels such as social media, search engines, email, and websites to promote products or services, connect with customers, and drive business growth. It encompasses various strategies to reach and engage target audiences in the digital space.

What are the top free digital marketing tools?

Google Search Console, Buffer, Google Analytics, Google Keyword Planner, MailChimp, SEMRush, and Hubspot are some of the top free Digital marketing tools.

How can I do digital marketing for my business for free?

Engage on social media, optimize your website with free SEO tools, start a blog, and utilize email marketing and influencer collaborations to promote your business without spending money.

What tools are necessary for digital marketing?

Essential digital marketing tools include Google Analytics for tracking, social media platforms for engagement, and SEO tools for optimizing your online presence.

How do I choose the right digital marketing tool for my business?

To choose the right digital marketing tool for your business, consider your specific goals and needs, evaluate the tool’s features, compatibility with your strategy, and user reviews. Look for tools that align with your budget and provide the necessary analytics to track and optimize your campaigns.

September 1, 2025

Best AI Tools For Keyword Research in 2024
So, you are here, finally.

Well, how does it feel like to sift through a never-ending list of keywords to finalise on the ones that actually work? It can be tough, very tough. We exist in a timeline where everything is digital-first, and in this arena – finding the right keywords can make or break your search engine optimisation efforts. That’s where AI tools come into play, completely changing the way we approach keyword research and content creation. In this cute but exhaustive piece of content, we’ll put some lights on how these tools can help you uncover hidden gem keywords, analyse search trends, and craft content that resonates with your audience. Whether you’re a seasoned SEO pro or an aspiring article writer, these AI-powered tools are sure to give your keyword strategy a serious boost. Let’s get started!

ChatGPT
Semrush
Ahrefs
Google Keyword Planner
KWFinder
AnswerThePublic

ChatGPT

Website www.openai.com

Rating 4.6

Free Trial Yes

Platforms Supported Web, IOS/Android

ChatGPT – Best AI Tools For Keyword Research

We’re kicking off our list with a game-changer in the world of AI tools – ChatGPT. Launched by OpenAI in November 2022, this large language model-based chatbot has taken the digital world by storm, amassing over 180 million users in record time. But what makes it so special for keyword research? Let’s dive in!

ChatGPT Features

ChatGPT stands out as a user-friendly, cost-effective solution for keyword research. Unlike complex paid SEO tools, it’s accessible to everyone, even those with limited SEO knowledge. All you need to do is enter your prompts, and voila! You’re on your way to generating keyword suggestions.

One of the best things about ChatGPT? It’s unrestricted. There are no limitations on the number of keyword queries you can make, so you can generate as many keywords as your heart desires. Plus, it’s particularly adept at uncovering those valuable long-tail keywords that often lead to higher conversion rates.

We love how ChatGPT allows for real-time interaction. You can experiment with different prompts, get immediate feedback, and adjust your queries on the fly. It’s like having a brainstorming session with an AI expert. Not hyping it up. Okay?

ChatGPT Pricing

Now, here’s the kicker – ChatGPT offers a free version that’s perfect for budget-conscious users. You can access AI-powered keyword insights without breaking the bank. For those looking for more advanced features, there’s also a paid option available at a fraction of the cost compared to many other SEO tools.

ChatGPT for Keyword Research

So, how can we use ChatGPT to supercharge our keyword research? Here are some nifty tricks:
1. Generate long-tail keywords: Just enter your prompt and watch as ChatGPT churns out hundreds of keyword ideas in seconds.
2. Competitor keyword analysis: Use it to get an idea of your competitors’ keywords in their content.
3. Keyword clustering: Categorize interconnected keywords to refine your strategy when you’re overwhelmed with ideas.
4. Alphabet Soup method: Generate heaps of keyword ideas using this SEO pro-endorsed technique.
5. Pattern-based keyword generation: Add words like “best” or “cheapest” to your keyword lists.
6. Question-based keywords: Generate keywords that include who, what, where, why, and how.
7. Comparison keywords: Create lists with words like “better”, “faster”, “cheaper”, “alternatives”, etc.
While ChatGPT is a powerful tool, it’s important to remember that it has its limitations. It relies on prompts, so the quality of your keywords depends on the accuracy of your input. It may struggle with complex queries and doesn’t provide insights into keyword difficulty or competition levels. Also, its knowledge cutoff is April 2023, which although is a major upgrade from the previous cutoff of September 2021, is still fairly outdated – so it might not have the most up-to-date information.

Despite these drawbacks, we find ChatGPT to be an invaluable addition to our keyword research toolkit. It’s a great starting point for topic ideation and inspiration. Just remember to verify the data with traditional keyword research tools for the most comprehensive strategy. Happy keyword hunting!

Plans Pricing

ChatGPT Plus $20/Month

Top 14 Keyword Research Tools For SEO in 2024 (Free & Paid)

Keyword research is essential to find the right keywords to optimize your website and content. Here are the top keyword research tools for your business.

StartupTalkyAbinaya Arangarajan

Semrush

Website www.semrush.com

Rating 4.5

Free Trial Yes

Platforms Supported Web, IOS/Android

Semrush – Best AI Tools For Keyword Research

When it comes to keyword research powerhouses, Semrush is a name that often tops the list. We’ve found it to be an invaluable tool in our SEO arsenal, offering a comprehensive suite of features that go beyond just keyword analysis.

Semrush Features

Semrush boasts an impressive array of tools designed to supercharge your digital marketing efforts. With over 55 tools and reports at your fingertips, you’re well-equipped to tackle any marketing challenge head-on. Here’s what we love about it:
1. Keyword Magic Tool: This is where the magic happens! It’s powered by the largest keyword database on the market, with over 25.7 billion keywords. Talk about comprehensive!
2. Competitor Analysis: Want to know what your rivals are up to? Semrush lets you peek behind the curtain of your competitors’ strategies, from their organic keywords to their paid ads.
3. Site Audit: Keep your website in tip-top shape with Semrush’s site health checker. It’s like a doctor for your website!
4. Content Marketing Platform: From topic research to content optimization, Semrush has got you covered.
5. Local SEO: For businesses targeting local customers, Semrush offers tools to optimize your site for local searches.
Semrush Pricing

Each tier offers increasing limits and advanced features. The good news? You can save up to 17% by opting for annual billing. Plus, there’s an Enterprise solution for those needing custom limits and features.

Semrush for Keyword Research

We’ve found Semrush to be a goldmine for keyword research. Here’s how we use it:
1. Keyword Overview: It’s our go-to for quick keyword analysis, providing all the key metrics in one place.
2. Keyword Magic Tool: This is where we dive deep, exploring niche-specific long-tail keywords and grouping them into topic-specific clusters.
3. Keyword Difficulty: It helps us gauge how hard it’ll be to outrank competitors for specific keywords.
4. Search Intent Filter: This nifty feature helps us categorize keywords based on user intent – informational, navigational, commercial, or transactional.
5. SERP Analysis: We can check out the top-ranking pages for any keyword, giving us insights into what’s working in our niche.
Look, look. We don’t do promotions – but SEMRUSH is actually good, no kidding! Try it yourself and then decide. If you don’t like it or didn’t find the right fit – read along. We have more of ’em.

Plans Pricing

Pro $139.95/Month

Guru $249.95/Month

Enterprise Starts at $5000/Month

Ahrefs

Website ahrefs.com

Rating 4.5

Free Trial Yes

Platforms Supported Web

Ahrefs – Best AI Tools For Keyword Research

We’re diving into another heavyweight in the SEO world – Ahrefs. This powerful tool has been making waves in the industry, and for good reason. Let’s explore what makes Ahrefs a go-to choice for SEO professionals and content creators alike.

Ahrefs Features

Ahrefs is like a Swiss Army knife for SEO. It’s packed with features that can help boost your website’s visibility in search engines. Here’s what we love about it:
1. Keyword Explorer: This tool is a goldmine for keyword research, offering data on search volume, keyword difficulty, and related keywords.
2. Site Explorer: Want to peek behind the curtain of your competitors’ strategies? This feature’s got you covered.
3. Content Explorer: Find top-performing content in your niche and get inspired for your next piece.
4. Site Audit: Keep your website in tip-top shape with this handy health checker.
5. Rank Tracker: Monitor your rankings and track your progress over time.
Ahrefs Pricing

The good news? You can save some cash by opting for annual billing. Plus, there’s a Starter plan at $29 per month for those just dipping their toes into the SEO waters.

Ahrefs for Keyword Research

We’ve found Ahrefs to be a powerhouse when it comes to keyword research. Here’s how we use it to uncover those golden keyword opportunities:
1. Keyword Ideas: Ahrefs generates thousands of keyword ideas in seconds. It’s like having a brainstorming session with an AI. Cool, very cool!
2. Search Volume and Difficulty: Get detailed data on monthly search volumes and keyword difficulty scores. This helps us identify high-potential keywords that are worth targeting.
3. Parent Topics: Ahrefs groups keywords into parent topics, making it easy to find long-tail variations and subtopics. It’s a great way to structure your content strategy.
4. SERP Analysis: Check out the top-ranking pages for any keyword. It gives us insights into what’s working in our niche and what we’re up against.
5. Filters and Metrics: We love using Ahrefs’ filters to find untapped keywords with high traffic potential and low difficulty scores. It’s like finding hidden treasures!
6. Multi-Platform Research: Ahrefs doesn’t just stop at Google. We can research keywords across eight other search engines, including YouTube, Bing, and Amazon.
In a nutshell, Ahrefs is a robust tool that’s become an essential part of our SEO toolkit. Its comprehensive features and user-friendly interface make it a top choice for businesses of all sizes. Whether you’re just starting out or you’re a seasoned pro, Ahrefs has something to offer in your quest for SEO success.

Plans Pricing

Lite $129/Month

Standard $249/Month

Advanced $449/Month

Enterprise $14,990/Year

How to Make Your Keyword Research More Effective?

Keyword research is the first step in your SEO strategy. Before you write content, Find out how you can make your keyword research effective.

StartupTalkySweta

Google Keyword Planner

Website ads.google.com

Rating 4.2

Free Trial Yes

Platforms Supported Web

Google Keyword Planner – Best AI Tools For Keyword Research

We’ve all heard of Google, right? Well, they’ve got a nifty little tool tucked away in their Google Ads platform that’s a real gem for keyword research. It’s called Google Keyword Planner, and it’s a free tool that’s been helping marketers and SEO enthusiasts for years. Let’s dive in and see what makes this tool so special.

Google Keyword Planner Features

Google Keyword Planner is like the bible for keyword research. Here’s what we love about it:
1. Keyword Discovery: It’s like having a brainstorming session with Google itself! You can discover new keywords related to your products, services, or website.
2. Search Volume Insights: Want to know how popular a keyword is? This tool gives you estimates on the number of searches a keyword gets each month.
3. Cost Estimation: If you’re thinking about running ads, it’ll show you the average cost for your ad to show up for a specific keyword.
4. Keyword Organization: It helps you see how your keywords fit into different categories related to your brand. It’s like having a personal keyword librarian!
5. Campaign Creation: You can use your keyword plan to create new campaigns centred around in-depth keyword research.
Google Keyword Planner Pricing

Now, here’s the best part – it’s free! Yes, you heard that right. Google Keyword Planner is a free tool that comes as part of the Google Ads platform. However, there are a few things to keep in mind:
1. You need a Google Ads account to use it, but you don’t necessarily need to be running active ad campaigns.
2. There are some limitations. For example, you’ll only see search volume data in broad ranges rather than exact numbers unless you’re spending enough on Google Ads.
3. To access Keyword Planner, your account must be using Expert Mode. If you’re in Smart Mode, you won’t be able to access it.
4. You’ll need to complete your account setup by entering your billing information and creating a campaign. Don’t worry though – if you’re not ready to spend money, you can always pause your campaigns.
Google Keyword Planner for Keyword Research

So, how can we use this tool to supercharge our keyword research? Here’s our approach:
1. Create a Keyword Plan: When you open Keyword Planner, you have two options. You can either search for new keywords by clicking “Discover new keywords” or upload existing keywords by clicking “Get search volume and forecasts”.
2. Analyse the Forecast: Once you’ve got your keywords, the tool provides a forecast showing you how many conversions, clicks, or impressions you’re likely to get based on your spending.
3. Organize Keywords: For our English-speaking friends, you can organize keywords into ad groups. This feature is super helpful for structuring your content strategy.
4. Historical Data: We love that Keyword Planner provides historical search volumes from as far back as 2014. It’s like having a time machine for keyword trends!
5. Mobile Insights: In this mobile-first world, it’s crucial to know how your keywords perform on mobile devices. Keyword Planner’s got you covered with mobile search volumes.
Remember, while Google Keyword Planner is primarily a PPC tool, we often use it for SEO purposes too. It’s a great starting point for any keyword research project. Just keep in mind that some of the data, like the “Competition” metric, refers to PPC competition, not organic search competition.

Plans Pricing

Free $0/Month

KWFinder

Website mangools.com

Rating 4.8

Free Trial Yes

Platforms Supported Web

KWFinder – Best AI Tools For Keyword Research

We’ve stumbled upon a real gem in the world of keyword research tools – KWFinder. This nifty tool, developed by Mangools, has caught our eye with its simplicity and powerful features. Let’s dive in and see what makes KWFinder stand out from the crowd.

KWFinder Features

KWFinder boasts an array of features that make keyword research a breeze:
1. Long-tail keyword discovery: We love how it uncovers hidden long-tail keywords, perfect for targeting niche audiences.
2. Competitor keyword analysis: It’s like having an X-ray vision of your competitors’ strategies!
3. Google Suggest integration: This feature taps into Google’s own suggestions, giving us fresh keyword ideas.
4. Keyword organisation: We can easily keep our research tidy with keyword lists.
5. Bulk keyword import: Time-saver alert! Import keywords in bulk and get cracking.
6. Local keyword research: For our friends targeting specific locations, KWFinder offers precise local search results across 50,000+ locations.
What really sets KWFinder apart is its user-friendly interface. It’s probably the most intuitive UI we’ve seen in a keyword research tool. Even if you’re just starting out, you’ll find it a breeze to use.

KWFinder Pricing

Each plan comes with increasing limits on keyword suggestions, competitor keywords, and SERP lookups. The best part? Even their most expensive plan is considerably cheaper than some other popular tools on the market.

KWFinder for Keyword Research

Here’s how we use KWFinder to supercharge our keyword research:
1. Start with a seed keyword: We plug in our initial idea and let KWFinder work its magic.
2. Analyse metrics: We look at search volume, keyword difficulty, and even SERP analysis to gauge our ranking potential.
3. Filter results: KWFinder lets us narrow down our search to find the most profitable keywords.
4. Create keyword lists: We organize our findings into lists for easy reference.
5. Import and export: We can bring in our own keyword lists and export our findings for further analysis.
What we love most about KWFinder is its balance of simplicity and depth. It’s perfect for beginners, but even experienced users will find value in its straightforward approach and accurate data.

Plans Pricing

Basic $14.95/Month

Premium $22.45/Month

Agency $44.95/Month

Short-Tail Keywords vs Long-Tail Keywords and How To Find Them

Do you want to know where you should use Long-Tail or Short-Tail Keywords? In this post we’ve discussed everything you need to know about keywords.

StartupTalkyNiku Mandal

AnswerThePublic

Website www.answerthepublic.com

Rating 4.6

Free Trial Yes

Platforms Supported Web

AnswerThePublic – Best AI Tools For Keyword Research

We’ve stumbled upon a real gem in the world of keyword research – AnswerThePublic. This nifty tool is a search listening software that’s got us excited about its potential to supercharge our content strategy. Let’s dive in and see what makes it stand out from the crowd!

AnswerThePublic Features

AnswerThePublic is like having a crystal ball for consumer insights. Here’s what we love about it:
1. Search Engine Autocomplete Analysis: It taps into the power of search engine data to give us raw insights about market trends and customer behaviour.
2. Visual Data Presentation: The tool presents data in a visually appealing way, making it a breeze to understand and interpret.
3. Comprehensive Question Lists: It generates a list of questions people are searching for on a particular topic. No more guesswork!
4. Multiple Search Options: We can input keywords, select search engines, and choose a country to tailor our research.
5. Content Idea Generator: It’s a goldmine for content creators, helping us come up with fresh and unique ideas based on real search data.
AnswerThePublic Pricing

Now, here’s the kicker – AnswerThePublic offers both free and paid options. The free version is perfect for dipping your toes in the water, while the paid version unlocks more advanced features. It’s like having a budget-friendly and a premium option all rolled into one!

AnswerThePublic for Keyword Research

We’ve found AnswerThePublic to be a game-changer for our keyword research. Here’s how we use it:
1. Start with a broad topic: We input one or two words related to our niche.
2. Explore the data: We scroll through the questions, prepositions, comparisons, alphabeticals, and related terms.
3. Switch to data view: For easier analysis, we switch from the visual ‘tree’ to the data view.
4. Export results: We can quickly export or screen grab the results for presentations.
5. Try similar keywords: We experiment with related terms to broaden our research.
6. Use the ‘for’ hack: By adding ‘for’ after our main keyword, we unlock even more ideas.
What we love most about AnswerThePublic is its simplicity and depth. It’s perfect for beginners, but even seasoned pros will find value in its straightforward approach and accurate data. Whether we’re looking to create relevant content, make data-driven decisions, or keep up with emerging trends, AnswerThePublic has become our go-to tool for tapping into the minds of our audience.

Plans Pricing

Individual $5/Month

Pro $49/Month

Expert $99/Month

Custom Plan Custom

Final Remarks

We’ve taken a deep dive into the world of AI-powered keyword research tools, and what an exciting journey it’s been! From industry giants like Semrush and Ahrefs to innovative ones like AnswerThePublic, we’ve covered a range of tools that can boost your SEO game. These tools have a massive impact on how we uncover hidden gem keywords, analyse search trends, and craft content that resonates with our audience.

As we wrap up, it’s clear that the right keyword research tool can make all the difference in your digital marketing strategy. No matter who you are – a seasoned pro or just starting out, there’s a tool out there to suit your needs and budget. So why not give some of these a try and see how they can transform your approach to keyword research? And hey, if you’re hungry for more incredible content presented in a fun way, head on over to StartupTalky’s Instagram page! We are doing some crazy stuff with our socials. Do visit us!

FAQ

Can AI do keyword research?

Yes, AI can assist with keyword research by analyzing search trends, suggesting relevant keywords, and identifying gaps in content.

Which AI tools are the best for keyword research?

Here are the best AI tools for keyword research:
- Semrush
- ChatGPT
- Ahrefs
- Google Keyword Planner
- KWFinder
- AnswerThePublic
Is AI text bad for SEO?

AI-generated text is not inherently bad for SEO, but it must be high-quality, relevant, and optimized to avoid penalties from search engines.
November 17, 2024
How to Measure and Generate Quality Leads with Visitor Identification?
As a marketing executive, you may receive raised-eyebrow looks from your sales team members when most of the leads you generated don’t convert or worse, they do not even qualify as sales opportunities.

This is the usual case when a company prioritizes quantity over quality of leads. It may work out for some, however, it doesn’t assure promising revenue stats. The company gets to know that something’s wrong with its lead generation only when the lead conversion rate starts deteriorating.

That’s when measuring and generating quality leads using visitor identification comes into the picture. Visitor identification enables measuring the quality of leads right from the top of the sales funnel. Also, it further helps in generating high-quality leads. In this article, we will discuss how you can measure and generate quality leads with visitor identification.

What Is Visitor Identification?
How to Measure Quality Leads With Visitor Identification?
How to Generate Quality Leads With Visitor Identification?
What Is Visitor Identification?

Visitor identification is an account-based quality lead generation and measuring approach that helps to identify the anonymity of the website visitors. It offers crucial insights into who visited the website by matching the IP address of a website visitor with the database of IP addresses used by an organization.

Visitor identification is extremely helpful as it helps a company reach more website visitors and therefore, increase the number of quality leads.

How to Measure Quality Leads With Visitor Identification?

Average Prices for Leads Worldwide from 2018 to 2025

Most marketers struggle to get quality leads as they don’t think of the problem until later in the sales pipeline. The quality of website visitors is directly associated with the quality of leads you’re generating. So, it is very important to always work on the improvement of generating quality leads.

Well, you can’t improve what you can’t measure, so, let’s focus on measuring the quality of leads first.

You’ll find numerous metrics existing and being discussed across the internet to measure lead quality using visitor identification. But using all of them will surely make you feel lost and leave you puzzled. So, to simplify the process, we’ll suggest a few simple yet super-effective metrics to measure quality leads with visitor identification. These are as follows:

Visitors to Leads Ratio

One of the most important metrics to measure quality leads with visitor identification is through visitor-to-leads ratio. This metric is similar to the conversion rate. How many leads you generate out of all the visitors you get in a particular time frame gives you a sense of the quality of traffic you’re generating.

The better the number, the better quality of leads is. This metric also tells about the marketing efforts your business is putting in to drive the right kind of traffic.

Leads to Opportunities Ratio

This is another metric to measure quality leads with visitor identification. The leads-to-opportunities ratio lets you understand how many leads you’ve generated turned into potential buyers. The higher the number, the better the quality of leads is. The lead-to-opportunity ratios for different industries are different.

For B2B businesses in different industries, the leads-to-opportunities ratio stays around 13%. Nevertheless, this number can vary to some extent considering the industry and time taken for conversion.

How to Build a Lead-Generation Funnel? – A Stepwise Guide

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Time to Conversion

More time-to-conversion means you’re putting in more resources to complete a sales cycle for a lead. The shorter the time, the better the quality of a lead is.

A good time for conversion varies from business to business and industry to industry. You can research what’s an ideal time to convert for your business and aim at improving numbers.

Thus, these were the primary metrics to quantify the quality of your leads. However, if you want to measure a particular metric to address specific needs and interests of your sales team, you can find them in various visitor identification software available like FullStory, Kissmetrics, Woopra, etc.

How to Generate Quality Leads With Visitor Identification?

Most Effective Lead Generation Strategies

Once your business quantifies its lead quality or probably categorizes its leads with lead scores, it’s time to improve the quality of leads. The measurement of quality alone won’t improve the sales and revenue of a business.

As said earlier, improving the website traffic quality itself will contribute to improving quality leads. Moreover, the insights visitor identification provides goes a long way in generating more leads and improving other metrics. Let’s see how you can generate quality leads with visitor identification.

Get Insights on Behavior and Identity of Website Traffic

Let’s understand it with an example. For instance, 4% of your entire website traffic converts into leads. This altogether shifts your sales and marketing teams’ focus to just 4% of the traffic.

However, the rest 96% of website traffic is a gem mine for your business. Here, a visitor identification tool can come to help as it can track the IP addresses of accounts that visited your website along with contact details. The tool also tracks their behaviours, times spent on your website, and other insights that can tell you a lot about their interests.

All this data can be leveraged for the sales and marketing strategy of your business to generate more quality leads from the rest 96% of the visitors that initially didn’t result in leads.

Profound Details of Visitors Visiting Your Website

Visitor identification will help you generate quality leads by letting you know what people from different companies visited your website and for how long. This is especially useful if your B2B business is in account-based marketing.

With the help of visitor identification, you can get insights into the company or organization that the visitors belong to. This also means you can know whether they fit into a buyer’s persona and categorize the lead further or not. Moreover, you can know Budget and Authority from BANT (Budget, Authority, Needs, and Timeline) lead qualification measure.

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Find Which Campaign Details and Keywords are Working

Once you analyze the visitor identification data, you’ll know which campaigns or keywords brought quality leads to your business website. This, in turn, will be useful to make the entire marketing strategy optimized and generate more quality leads.

You can tweak your Email campaigns, Facebook Ads, Google Ads, and other social media campaigns to experiment with traffic and lead generation too.

Conclusion

For any business, quality lead generation is primal. But businesses can’t do it unless they know how to measure the quality of their leads. I hope learnings about putting visitor identification to measure and generate quality leads from this article will be super helpful for your venture.

FAQs

How do you define quality leads?

Quality leads refer to the leads that are interested in your products or services and there is a high possibility of them converting into paying customers in the future. It simply means the leads that get converted into sales.

How do you measure lead quality?

You can measure lead quality in the following ways:
- Conversion rate
- Click-through rate
- Cost per lead
- The visitor-to leads ratio
- Leads to opportunities ratio
- Time to conversion
What are the types of lead generation?

The two main types of lead generation are:
- Inbound lead generation (company’s website, blog, social media posts, etc.)
- Outbound lead generation (pop-up ads, cold emails, telemarketing, etc.)
June 21, 2022
How to Make Your Keyword Research More Effective?
The digital world is more competitive than we could ever imagine, nowadays every business is fighting tooth and nail to be on the top and get visible to their customers and potential customers. SEO, also known as Search Engine Optimization helps you in getting visible, proper SEO strategies can take your business to the top.

Among your SEO strategy, Keyword research should be the very first thing. Before you write content, you need to get a high volume of relevant search terms. This is time-consuming work and also takes a lot of effort. However, it is very important to do it right. Keyword research would work as the foundation of your content development. In this article, we will reveal some secrets to make your keyword research more effective. So, let’s take a look at them.

What Is Keyword Research?
Why Is Keyword Research Important?
Steps to Perform Effective Keyword Research

What Is Keyword Research?

Keyword research is the method of searching for keywords which will rank in the search engines. It is about knowing and finding what the customers are searching for and how. This also includes comparing other keywords to find out the best one that makes you more visible in front of customers than others. The more the keyword research is done properly, the more your chances to get visible increase.

Let’s take an example, if you type “gift ideas” into google, the word “gift ideas” is an example of a keyword.

Why Is Keyword Research Important?

The main purpose of keywords in SEO is to come up in search engines. When people search for keywords that should be relevant to your services. To stand at top of the results, you will need to add these keywords to your website. Keyword searching is a blueprint for online marketing. It drives various decisions you make. It will make everything more efficient and also if you don’t know the relevant keywords that should be on your site. Then it’s not possible to drive traffic, sales, and ROI at your site.

Keyword Research Performed for SEO

Steps to Perform Effective Keyword Research

There are many methods to do this. That can be done either manually or by using a keyword research tool. Besides of methods you choose, there are certain steps to follow and they are:

Know More About Your Topic

Before doing anything for keyword research. This will be the best that you start by learning deeply about your topic. This can give you great ideas and discover different angles to SEO strategy. something might you have not thought of before.
- You should talk with your existing customers. Try to know them. Get out of the terms that your customers use to describe your service.
- You need to think from your customer’s perspective. Try this way what if you want to share something about the service with your friend. Share it and treat your customer’s the same way.
- Try to get include your topic in online communities such as forums and social media networks. Try to read the discussions and note down the important points regarding your topic.
Fill These Topics Buckets With Keywords

Now you got the topic buckets you want to focus on. This is the time for you to identify keywords that fall into these buckets. This is the keyword that you decide that it’s important to rank in the SERPs. The point of the step is not to finalize the list of keywords. It just needs to end up choosing the keywords that you think customers might use to search for content.

However, more keywords are getting encrypted daily by Google. And also if you are getting problems with relevant search terms. You can always go to your customer-facing employees and just ask them what type of terms customers use.

Prepare a List of Seed Keywords

Now you have the main category of different buckets of different keywords. You need to start preparing a list of seed keywords. These keywords should be relevant to your various topics. And the things that your target customers might be researching on google. Seed keywords are also called focus keywords. These are as important as they are the foundation of keyword research. If you thinking about how to find the seed or focus keyword. Then you need to do is describe your service or product simple and clear. And also how other people might search for that on google.

Use Keywords Research Tools to Find Keywords

You might have thought that keyword research should have begun with searching a keyword research tool. There are an advantage and great perspectives to doing so. This will help you to get more clearance about the keywords. It helps you gain a deep idea about your content and SEO strategy.

Once you got your goals, topic, and list of seed keywords. This is the time to use them as research tools to further refine the search terms.

For this, you can use google keyword planner. Sadly, google only gives approx search volumes. you can use other keyword tools. This will give you a lot more detailed ideas on your search terms.

Understand and Analyze the Search Intent

Plugging into high-volume keywords to level up your rankings is used to work easily. However, this is not easy these days. Google’s algorithms compare search terms with the user’s query to know the search intent. Search intent is the reason why people search for a specific term. There are various factors in users’ searches.

They are:
- The reason for their search?
- The reason is a question or an answer?
- The search is for a specific website?
- Do they want to buy something?
Put yourself in your target customer’s shoes. Once you own a good idea about the intent of your potential customers, you will get used to fine-tuning your keyword research. Getting the list for high volume keywords relevant to your service.

Recognize Long Tail Keywords

Seed keywords frequently search terms that are closely relevant to your topic or category. Long-tail keywords are more descriptive keywords and relevant to your brand. Matching the customer’s search intent to long-tail keywords is easy as compared to the seed keywords. As compared to the seed keyword “Indian app reviews”. Long-tail keywords get very few clicks. However, as they are focused on a specific topic, so they get a higher conversion rate.

Know Your Competitors

Doing only keyword research on google about your product is not enough. You need to know what steps your competitors are taking because your competitors are some of your best teachers. Take a look at their strategy and understand their analysis. The better you get to know the main idea of your competitor’s organization, the better it will be for you to understand your own SEO strategy and implement them to rank high.

You need to know the competitiveness of keywords. This will offer you the identifying searching terms that would be tough to rank. But you will get the keyword opportunity gaps. These occur when you get relevant keywords that are relevant to your brand. To know these keywords, you should perform a keyword search on the competitors.

Conclusion

A list of keywords is always going to help you focus on the right topic. Plus it will give you some short term and long term gains. Re-evaluate those keywords in a month. Once a quarter is said to be good. Some organizations do it more often. The strategy of Keyword research will get your page to rank high and drag more traffic. With time, you’ll get to know that you can add more keywords to your list and keep growing in new areas on top.

FAQs

What is keyword research in Digital Marketing?

Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for.

What is the best keyword tool?

Some of the best keyword research tools are:
- SEMrush.
- Ahrefs Keyword Explorer.
- Google Keyword Planner
- KWFinder.
- GrowthBar.
- Long Tail Pro.
- Majestic.
- Keyword Tool
Why is keyword research important?

Keyword research can tell you vital information, such as where you rank for keywords, which keywords are easy to rank for and which keywords your competitors are ranking for. Keyword research can tell you what people are searching for, rather than what you think they are searching for.
June 1, 2022
How to Check for Backlinks of a Website?
Backlinks add credibility to your web page, and act as a vote of confidence, by the other websites which have backlinks to your website. This means that the higher the number of backlinks other websites have for your websites, the better the search engine ranks your site in the search results. This is why having more backlinks to your website gives it an edge over others in a similar domain.

Spending on SEO is a good practice, only until it helps you rank better. If you have any bad links to/on your website, the overall search ranking of your website is highly affected. This is where backlink searching tools come in handy. Moreover, it is extremely important to evade link-based penalties, that are easily avoidable with Backlink searching applications. It also helps escape de-indexing of your website and saves it from negative SEO.

Competitor Backlink Analysis

Sometimes it is necessary and unavoidable to perform a backlink analysis of your competitors, to see where you lag, and in what area or domain, the audience is driven by your competitors. By doing this, you can assess the competition in the industry that you’re part of, and analyze what makes others rank better than you. You can also identify the strong backlinks that your competitors use to drive more audience and earn their search ranking, which you can later use on your website.

How to Perform a Competitor Backlink Analysis?
- Make a list of your competitors from the industry or domain. You can use various tools including Alexa’s Audience Overlap tool to do this.
- Mark the number of backlinks for each competitor. You can do this using various site comparison tools.
- Make note of the page authority of the linking sites, since the sites with a higher page authority contribute more and a greater value.
- Analyze the linking sites to identify which of them are driving higher traffic to your competitor’s websites. You can also link to common backlink websites using the saved list.
- Save the sites which you find are of higher value in backlinking and prepare a link building plan to link with the same.
Various tools help you find backlinks to a particular site or a page and analyze page authority and perform backlink analysis. Here we compare 5 Backlink Checker and Analysis tools, which help you look for backlinks and can help you grow organic traffic on your site using backlink analysis.

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Moz Pro
SEMRush
Ahrefs Backlink Checker
LinkMiner
BuzzSumo

Moz Pro

Moz Pro Backlink

Moz Pro offers a complete analysis of the URL of a website that you need to check for backlinks, and all you need to do is sign up. Get the Page Authority, Domain Authority, inbound links, and much more to know why your website ranks what it does. It also allows you to monitor where your competitors earn their links and helps you fix broken links to your site, improving the quality. Moz Pro can do more than just check for backlinks, including researching for quality content and analyzing other SEO elements.

Features Offered by Moz Pro
- Moz Pro helps you detect spam links to your sites and hence improve the quality of backlinks for better SEO.
- Analyze full anchor text and see how other websites are linking to your website, and also check domain authority, page authority, and spam with a spam checker.
- Analyze links in real-time and find when your website is gaining and losing links, and also discover who links with your competitors.
- Research top performers, your competitors and compare your content to see how you can rank better in SEO, and google search.
- For finding backlinks, Moz Pro has a very simple interface where all you need to do is signup and enter the URL that you need to check the backlinks for.
Searching for Backlinks
- Create a Moz account to access and utilize SEO tools and verify your email.
- Enter the URL of the website or the page that you wish to search for backlinks.
- Get complete URL analysis with not just the backlinks, but also other SEO data.
SEMRush

SEMRush is a tool that offers quality backlinks and also helps you check for them along with enhancing your SEO ranking. It helps you build SEO friendly links and improve outreach, and is an acclaimed tool for that matter. SEMRush also flaunts the world’s largest Backlink Index, with public updates every 2 days. Moreover, it offers you Backlink Analytics, Gaps, and Audit with a unique suite and a lot more functionality than other Backlink searching tools.

Features Offered by SEMRush
- The Backlink Analytics provides you with research and insights into your competitions along with backlink opportunities and a clean link profile.
- Compare backlink profiles with the Backlink Gap tool and benchmark backlink profiles of different domains and assess your situation.
- SEMRush also offers to audit your backlink profile, and helps you get rid of toxic links with backlink monitoring and analysis.
- SEMRush allows you to brand, schedule, and white-label your data and also build custom pdf reports.
- Search for backlinks, filter them, identify toxic backlinks with markers, and use other backlink filters and integrations.
Ahrefs Backlink Checker

Ahrefs Backlink Checker

Ahrefs Backlink Checker is an all in one SEO analysis tool which offers a powerful and robust backlink checker. It possesses the most powerful web crawler with an accumulation of 24.71 trillion links and 170 million unique domains, seconded only by Google. It helps you monitor your backlink profiles, analyse the target backlink profile, along with organic traffic associated with each linking page. You also get other SEO tools such as site and keyword explorer, site audit and rank tracker.

Features Offered by Ahrefs Backlink Checker
- Ahrefs Backlink Checker lets you analyse domain and page-level metrics, such as referring domains, backlinks, domain rating and Ahrefs rank.
- Get real-time analysis of the growth and decline of backlinks, as well as insights within the target backlink profile.
- Ahrefs Backlink Checker also allows you to sort and filter backlinks by language, type, platform, domain range and URL rating.
- You can also view and analyze estimated traffic in each linking page and referring domain along with insights into the website or page.
- It also allows you to track websites linking to your target with metrics including domain ratings, referring domains, and estimated organic traffic among other parameters.
To check for backlinks, all you need to do is paste the URL into the backlink checker, and voila, all the information you need is right in front of you.

LinkMiner

LinkMiner, a powerful backlink checking tool as suggested by the name, helps you find backlinks of competitors, and evaluate their SEO potential. With its robust and efficient interface, it lets you preview the referring website or page in the tool itself, and search for the anchor placement. It also allows you to save relevant URLs so you can link with them in the future. Moreover, LinkMiner flaunts a database of over 9.5 trillion backlinks and about 2.5 trillion unique URLs, to check against.

Features Offered by LinkMiner
- LinkMiner lets you find powerful backlinks and also allows for backlink analysis with categories.
- It also allows you to evaluate the strength of backlinks using link metrics with citation flow, external links and trust flow among others.
- You can also view the live preview of backlinks to evaluate their potential along with a highlighted anchor and basic characteristics.
- It further allows you to save backlinks to a Favorite list, which you can use to link in the future. You can also remove previously replicated backlinks.
- LinkMiner allows you to do some advanced backlink analysis and lets you find your competitors’ domain when doing keyword research.
BuzzSumo

BuzzSumo lets you find and monitor backlinks with competitive intelligence and build a content strategy. It helps you analyze your competitor’s content and activity and notifies you and helps you make the right choice. BuzzSumo also helps you look for content and filter relevant stories which are fit for your audience. Moreover, with the Crisis Alerting of BuzzSumo, you have a better chance of responding to risks and opportunities.

Features Offered by BuzzSumo
- Discover new content and get relevant ideas with the keyword generation tool that offers search trends and full insights.
- With great content filtered through billions of articles online, deploy data-driven content and succeed in competitive benchmarking with volumes of data.
- Identify and find authors and influencers on social media to recognize the winning strategy, and search influencers based on the content they share.
- With the help of BuzzSumo, you can track your competitors and brand mentions with updates. Alerts with keywords and topics keep you informed.
- With powerful APIs, BuzzSumo allows you to build internal reporting tools, client dashboards, enhance web applications and a lot more.
Conclusion

A Backlink is a great way to increase traffic to the website. It is a form of indication, in which someone talking about a topic related to you, your service, or your product wishes to refer to your website. This helps people gain more knowledge regarding the topic they are searching for and also makes it very easy to gather information.
March 28, 2022

Website	www.openai.com
Rating	4.6
Free Trial	Yes
Platforms Supported	Web, IOS/Android

Plans	Pricing
ChatGPT Plus	$20/Month

Website	www.semrush.com
Rating	4.5
Free Trial	Yes
Platforms Supported	Web, IOS/Android

Top 5 Best Alternatives of Ahrefs to Help You Rank in 2022

The race to be seen is indispensable today! Every single company and startup be it small or large, all wish to have a top-quality digital marketing strategy and search engine optimization (SEO).

Businesses today are working towards boosting their website’s search engine rankings, they are looking towards increasing the organic traffic and are running advertising campaigns to improve traffic conversion and a lot more. All this in today’s contemporary world has become an indispensable part of the business campaign.

To achieve all this sounds a bit complex, especially for someone who is a novice in the field of marketing and search engine optimization process. So to make this easy, there are solutions like Ahrefs, which is the perfect example of a search engine marketing tool that helps, face competition in the most efficient manner. So, we have listed the best Ahrefs alternatives in 2022.

SEMrush
Mangools
Serpstat
SpyFu
Moz

What is Ahrefs?

Ahrefs is an ultimate SEO tool for keyword tracking, competitive analysis, Backlink checking, and a lot more. The prime theme of the tool is that there’s no need to be a pro to rank higher or get more traffic.

Ahrefs is a tool best suited for SEOs, marketers, enterprises, digital marketing agencies, and small and big businesses. If you want to perform Backlinks analysis, then Ahrefs is probably the best for the task. They have a rich database with trillions of links that make, the process faster, more efficient, and a lot more reliable which makes it a great alternative to Ubersuggest.

Ahrefs provides a toolkit that consists of Keyword researching, Backlink Checker, Rank Tracking, Site Audit, Content Explorer and a lot more. It keeps an eye on the competitors’ backlinks and sends an alert for various keywords whenever your site starts ranking. Ahrefs is popular for its free tools such as Webmaster Tools, Keyword Generator, Backlink Checker, SEO Toolbar and more.

Features of Ahrefs

Site Explorer

The site Explorer in Ahrefs is a powerful competitive research tool that everyone has been looking for. It includes a set of 3 basic tools in it that helps in building a powerful site reach and interface.

Organic traffic research

It helps to gain insight into which keywords bring the most traffic, which keywords are making your competitors rank higher, and what are pages are bringing the most search engine traffic.

Backlinks Checker

With the Backlink Checker tool, one can keep an eye on the quality of Backlink profiles linked with the competitors.

Paid traffic research

Helps in knowing about when the competitors are doing paid search advertising and where they funnel their paid traffic.

Keyword Explorer

Keyword research is one of the most important parts in the field of SEO tools. With keywords explorer, one can find thousands of interactive and engaging keywords, their difficulty level in the ranking, and also can find their potential traffic insights.

Site Audit

This tool helps in getting the right knowledge about what is stopping a website from ranking higher. This feature provides exhaustive website analysis, helps in exploring data, and all in all, keeps a track of the progress. It also helps in executing JavaScript while crawling.

Rank Tracker

With Ahrefs one can easily monitor their ranking and keep an analytical comparison check for their competition as well. Also, you get the history of:

Visibility
Average position and traffic
Positions distribution

Content Explorer

The feature helps in getting knowledge about the top quality content in a particular niche. This finds the most important and popular articles on a certain topic and sorts its results by:

Organic traffic
Referring domains
Domain rating
Traffic value
Social shares

Along with this, it has a complete package of filters that provides content that matches your criteria.

Ahrefs Pricing

Plan	Price	Projects	Tracked Keywords	Reports
Lite	$99	5	750	100
Standard	$199	20	2000	100
Advanced	$399	50	5000	100
Agency	$999	100	10,000	100

Top 5 best alternatives of Ahrefs

Though being top in its niche, Ahrefs have rivals like SEMrush, which makes the competition neck to neck. But with each having its pros and cons, it is totally up to the requirement of the business to choose what best suits their preferences.

SEMrush

With more than 5 million users, SEMrush is not only one of the most popular alternatives to Ahrefs but is also considered one of the all-time best in its niche. SEMrush works with the prime theme of fetching the data, which makes the optimization process flawless.

It is a tool specially meant for the ones involved in SEO and PPC. It includes a wide variety of tools that help in lead generation, keyword research, and most importantly help in driving more traffic.

Pros of SEMrush

Helps in easy understanding of analytics and performance.
Contains helpful information that helps in increasing overall site ranking.
Helpful in understanding the competition.
Covers an abundance of digital marketing needs of uses.
Helps in getting important Backlinks.
Maintains site traffic.

Cons of SEMrush

Pricier as compared to SpyFu.
Site audit tools sometimes read false errors.
Traffic predictions may sometimes be misleading.

SEMrush Pricing

Plan	Price	Projects	Keywords to Track	Reports
Pro	$119	5	500	5
Guru	$229	15	1500	20
Business	$449	40	5000	50

Mangools

Launched in 2014, Mangools is an SEO tool, working towards making the process of SEO easy for everyone. It has a bundle of 5 very powerful SEO tools, specially meant to carry out effective workflows. Its package includes everything from Backlinks analysis, keyword research, rank tracking to SEO process analysis of the competitors.

It is a highly interactive tool with great visualization and UX, that suits every genre of the audience be it a beginner or a professional. It is a complete value for money if all in one tools are taken into consideration.

Pros of Mangools

Each tool helps to work in detailed and thorough SEO work.
The pack of 5 is a unique and must for every SEO management company.
Detailed keywords search available.
Suggestions keywords and most searched questions provide complementary help.

Cons of Mangools

Link tracking modules are a bit weak.
The site profiler isn’t up to the mark.
Some keyword metrics are a bit off as compared to other tools.
Site Profiler backlink results are not always accurate.

Mangools Pricing

Plan	Pricing	Keyword Lookups	Tracked Keywords daily	Backlink rows
Mangools Basic	$29.90/month	100/24 hrs	200	100,000/month
Mangools Premium	$39.90/month	500/24 hrs	700	500,000/month
Mangools Agency	$79.90/month	1,200/24 hrs	700	1,200,000/month

Serpstat

Serpstat is a marketing intelligence platform, that helps in providing search engine optimization at every step or working. With the platform, you may easily carry out your SEO and PPC campaign, get knowledge about what your competitors are doing, what is best suited for your business, and what are the top keywords and backlinks will provide you maximum benefit.

With Serpstat, you can do localized research, it provides the access to various countries’ databases to provide the best possible results. Better for marketers to use in comparison to SpyFu.

Pros of Serpstat

Scrape search results for a ton of keywords and queries.
Solid tool for search engine marketing.
Provides fantastic insights for every aspect, that further helps in creating a marketing strategy.
Give knowledge of where your site stands against competitors.

Cons of Serpstat

If not using the paid version, the info access will be limited.
Sometimes there is a lack of information in terms of metrics.
There are some of the competitors out there with a lot more accurate information.
Limited tools in comparison to its competitors.

Serpstat Pricing

Plan	Price	Searches per day	Projects to track	Pages to Audit
Lite	$69/mo	500	10	150,000
Standard	$149/mo	5000	50	400,000
Advanced	$299/mo	8000	75	1,250,000
Enterprise	$499/mo	12,000	100	2,500,000

SpyFu

SpyFu is an all in one tool kit for SEO (Search Engine Optimization) and PPC (Pay Per Click). It is an overall package when it comes to search engine marketing and the digital marketing process. It has abundant features especially meant for the sole purpose of reducing complexity among pure novices.

This tool works with the theme of providing new opportunities for its search marketers by advertising the “Search Formula” of their greatest competitors to them that in counter helps them to build their marketing strategy.

Pros

Scrape search results for a ton of keywords and queries.
Solid tool for search engine marketing.
Provides fantastic insights for every aspect, that further helps in creating a marketing strategy.
Helps in making well planned and educated guesses after knowing analytics.

Cons

If not using the paid version, the info access will be limited.
Sometimes there is a lack of information in terms of metrics.
Limited tools in comparison to its competitors.

SpyFu Pricing

Plan	Pricing	Sales Leads	Weekly Tracked Keyword Rankings
Basic	$39/month	250	5,000
Professional	$58/month	500	15,000
Team	$199/month	2,000	40,000

Moz

Moz is a popular tool for SEO, link building, keywords research, and analytical comparison as well. It provides all in one marketing solutions, that help any business to grow without any manual excess work. Comparing it to its competitors, like Ahrefs and SEMrush, the tool stands a bit low in competition.

The biggest drawback is its features, which are a bit outdated for the competition. The tools like SEMrush and Ahrefs are constantly bringing new updates that make them, suited for the competition. Moz Pro decipher the data so that the user doesn’t have to.

Pros of Moz

Provides meticulous and accurate data.
Best suited for small business owners.
One of the easiest mainstream SEO tools.
The interface is pretty stable, tested and neat.
The reporting is quick and easy.

Cons of Moz

Seems like made for IT developers more than marketing developers.
Lacks customization in reporting.
Expensive with respect to the features it provides.
Difficult to understand in one go for non-technical people.

Moz Pricing

Plan	Pricing	Keyword Queries/Month	Backlink Queries/Month	Pages Crawled/Month
Standard	$99/month	150	5,000	400,000
Medium	$149/month	5,000	20,000	2 million
Large	$249/month	15,000	70,000	5 million
Premium	$599/month	30,000	100,000	8 million

Conclusion

These SEO tools are definitely, a must in today’s contemporary world. So this was the list of the best Ahrefs alternative websites. Though being top in its niche, Ahrefs have rivals like SEMrush, which makes the competition neck to neck. But with each having its pros and cons, it is totally up to the requirement of the business to choose what best suits their preferences.

FAQ

Is Ahrefs better than SEMrush?

Many people consider SEMrush as the best SEO tool as it provides more data compared to Ahrefs.

Why do I need Ahrefs?

Ahrefs helps you find the right keywords, you can check backlinks, and track your traffic to improve your search ranking.

Which SEO tool is best?

Ahrefs, SEMrush, Moz, Ubersuggest, and SpyFu are some of the best seo tools digital marketers used.

March 25, 2022

Adzooma Review – Manage All your Ads in One Place
Managing PPC can be quite a task for all of us digital marketers. As we falter among a variety of software tabs on our laptops, we all wish for an easy solution. The same was the condition of the Adzooma team when they couldn’t find anything that could help them with PPC management. So, they built one themselves.

Now, it’s available for you to benefit from.

What is Adzooma?
How does Adzooma work?
Features of Adzooma
Competitors of Adzooma
Adzooma Pricing
Adzooma Review
FAQ

Try Adzooma now!

What is Adzooma?

Adzooma is an ad management platform that smartly organizes all your ads in one place. It helps you manage, optimize, automate and get reports on your ads without any hassle. The main goal of Adzooma is to cut down all the extra effort and wasted time on Google, Microsoft and Facebook ads.

It is a premium partner of Google so you can trust its legitimacy.

Moglix Startup Story – Business Model | Revenue | Funding

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How does Adzooma work?

It has simplified the ad management process by smartly organizing all the features in one place. You can monitor the performance of all the ads that you’re paying for easily and turn them off anytime.

1. The Dashboard provides you information regarding clicks, impressions, conversions, cost, and conversion value through graphs. The displayed data is for a week by default but you can change it anytime.

2. You can control your campaigns easily through management. Ads can be turned on or off with a click of a button and the budget can be altered just beside it.

Adzooma Performance Chart

3. The Opportunities page is the best feature of the software as it symbolizes the aim of the app. It provides ideas that you can implement in your campaign to get the most out of your budget.

4. The Automation gives you a glance view of every automation that you’re running.

5. The reports page draws your attention to the critical areas of your account. It is designed to identify your wins and rooms for improvements. You can see your performance on the scoreboard. The closer you are to a 100, the more optimized your account is.

Adzooma Business Score

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Try Adzooma now!

Features of Adzooma

Opportunities:

Opportunities are the heart of the software as it helps the user to optimize his account further that too according to his budget. It pops up new ideas that the user can implement to increase the account’s efficiency.

Adzooma Opportunities

Top performing keywords:

It highlights the top-performing keywords and Adwords for you to see.

Color-coded reports:

Reports of different campaigns are color-coded. Green means that it’s running smoothly and red means that it needs improvement. That’s very efficient as the user can easily identify the problem just by a glance at the screen. They are customizable as you choose what format you want your report to be in.

Competitors of Adzooma

All said and done, Adzooma is not the first-ever ad management software out there. It has some big competitors that have acquired quite the influence in the market.

The top competitors of Adzooma are:
- Facebook for business
- Google Ads
- Semrush
- HubSpot Marketing
All these are used are praised by the users. Adzooma has an upper hand on Facebook for business and Semrush because it is free. But, in the long run, quality and user-friendliness are what that matters.

Adzooma Pricing

Adzooma is free to use but it also has a Plus plan priced at £69 Per Month.

Try Adzooma now!

Adzooma Review

Overall 4.2/5

Easy to Use 4.4/5

Customer Service 4.6/5

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FAQ

Is Adzooma Free?

Yes, Adzooma is free to use but it also has a plus plan priced at £69 Per Month.

What does Adzooma do?

Adzooma is an ad management software that manages all your Google, Microsoft and Facebook ads at one place.

What are the competitors of Adzooma?

Facebook for business, Google Ads, Semrush, and HubSpot Marketing are some of the competitors of Adzooma.
September 22, 2021
Short-Tail Keywords vs Long-Tail Keywords and How To Find Them
Whether you are a new blogger or may be your blog is getting a lot of traffic. In this post you will get to know everything about Short-Tail and Long-Tail keyword and also how to find them. If you are serious about blogging and want to rank your blog higher on search engines then you must already know the term “keyword” and its importance. There is nothing more important in SEO than the keyword. There are mainly two types of keywords, long-tail and short-tail (narrow-tail) keywords.

To rank higher on search engines you have to do keyword research and find the best keyword for your blog. It depends on you which one you chose but the debate of their users will never come to an end. So, let’s see which one will suit you better.

What are Short-Tail Keywords?

Short tail keywords or narrow keywords are the keywords with 1 or 2 words. They are not specific at all. As they are general keywords, they attract lots of traffic. Narrow keywords grab the traffic from all over the world and they are vast. When someone searches the term “keyword” on Google, they get the links to the blogs with all types of information like “what is keyword”, “how to choose the keyword”, etc. and there is a strong possibility that the user will go to more than one result for multiple information.

But in the opposite case, when people want to know only about the specific information they use long keywords like “what is short keyword”, they will just click one link from the result and read the required information only and you will not get traffic to other content. It would be hard to rank on narrow keywords, but once you did it, your smart work will pay off immediately.

Also Read:
- Here’s A Complete Facebook Marketing Strategy For Your Business
- These Are The 13 Best Ways to Market Your eCommerce Website
What is the Long-Tail Keyword?

As it is already cleared form its name, long-tail keywords are long keywords. Keywords with 3 or more words are known as Long tail keywords. These keywords are specified. They are used to target people with a particular niche interest.

For instance, you can focus on “best north Indian food in Jaipur” instead of “Indian food”. However, you might not able to get as much traffic as you might get with the second keyword on the first rank, but it will be much easier to rank with the long keyword.When you target people with specific interests, you more likely to impress them. “Indian food” might attract people from all around the world, but “best North Indian food in Jaipur” will target people who might want to eat North Indian food in Jaipur.

And if you are a restaurant, you can grab that lead. Or you can also get sponsorship from any company, dealing in that niche, which in this case, North Indian restaurant in Jaipur. So, in simple words, Long-tail keywords are used to target people with specific needs.

Also Read:
- These Are The Different Channels To Advertise Your Start-up Digitally
- Here’s How You Create Quality Content that Ranks & bring Quality Traffic
Difference Between Short Tail Keywords and Long Tail Keywords

Short-Tail Vs Long-Tail Keywords
1. Long-tail keywords generally have very low competition. You can easily come up with a long-tail keyword and get a high ranking. Short tail keywords deal in very high competition. You cannot rank your website unless you have a very popular website.
2. Long-tail keywords have a much higher conversion rate. A low conversion rate has been observed in narrow keywords.
3. Long-tail keywords attract only specific people. Narrow keywords are general. Therefore, attract all kinds of people interested in one niche.
4. Only specific people will search your keyword. Therefore, the search volume is low. Most of the people search for the narrow keyword as they save time. So the volume is very high.
5. People use the voice search when they have a long keyword. So, long keywords rank well in voice search and the voice search volume is high.
6. The voice search volume of short-tail keywords is very low. People tend to use their keyboard to type the narrow keyword instead of using voice search.
Although we think the long-tail keywords are the best kind, we respect your choice and believe that you are more aware of your needs. So, you can choose a much better option for your website.

How To Find Keywords for Your Blog?

Even if you know which type of keyword suits you the most, you cannot just, decide the keyword in the air. You need to research and plan. There are many tools available online to research the keywords. However most of them are paid, but the best and free option is Ubersuggest. It gives a detailed analysis of the keyword. Alternatively, you can use the Google keyword planner, which is also good service. Some more tools to find keywords are:
1. Google Trends – It shows the change in the popularity in the search trends over time.
2. AdWord and SEO Keyword Permutation Generator – It combines the list of every possible keyword in permutation.
3. AnswerThePublic -It finds questions, prepositions, comparisons, alphabetical and related searches to the keyword.
4. Google Correlate – It is another medium by Google. It finds search patterns that correspond with the real-world trends.
There are more like Keywords Everywhere, Google, Keyword Tool, IMBforSMB Bulk Keyword Generator etc.

Also Read:
- Here Are The SEO Tools for SaaS
- Click Here To Know How You Can Rank Site With The Help of Content Optimization
Conclusion

The keyword is the soul of blogging. If you don’t focus on keywords, the search engine will not focus on you. Select the best keyword type, come up with a list of good keywords and research all of them. Analyze their search volume and CPC. And after all, this, start writing great content. If keywords are the soul, then the content is the mind. Then consider Google as the controller, as it can control both of them! Even wipe them out! Ok being back to the topic, this post was just to tell you the difference between Long-tail keywords and short-tail keywords. If you have a small or medium level blog, then go for Long tail keywords. Comment some more keyword tricks we can try out in our next post. Share this post with all your friends. Don’t forget to turn on eyes on more articles from StartupTalky. Thank you for visiting and reading this post on StartupTalky. Hope to see you soon.
March 4, 2020

Plans	Pricing
Pro	$139.95/Month
Guru	$249.95/Month
Enterprise	Starts at $5000/Month

Plans	Pricing
Individual	$5/Month
Pro	$49/Month
Expert	$99/Month
Custom Plan	Custom